NEED PORTER EononmMlxlcsn
MANIE DICKSON
Aovsarrswc PnoDucrroN
RUTH RICHARDS Cncvurron
fxconpourrr umEn rrrE LAws oF Clrrrorore
Punr-rsuro rHE lsr AND lsTH oF EAcH MoNTrr AT 108 Wpsr 6rn Srnrsr Br,oc., Roorvr 508, Los ANcrr-ss 14, Cer-rr.; PnoNn: MAorsor.r 2-4565
ANGELES 14, CALIF.
rmported Hardwood Plywood Assn. monthly Luncheon and Business meeting', Commercial Club, 465 California St., San F'rancisco, Sept.7.
Saaramento Hoo-IIoo Club 109 annual FOREST PRODUCTS DAY, California State Fair, Sept. 9, including feats of tree-topping, log-bucking, axe-throwing, etc., and crowning of "Queen of the Forest."
San Dlego Hoo-Hoo Club 3 dinner (Ladies invited) and annual Election, Cardinal room, King:'s Inn, Mission Valley, 8:00 p.m. (Cocktails from 7:00 p,m.), Sept. 9. Reservations: Bill Seeley, CY. 8-9871; Bill Eivenson, BR. 2-2081; BiU Pumfrey, G&.7-4L74.
Northweet Ifardwood Assoclatlon annual meeting, New Washington hotel, Seattle, Sept. 0-10, in conjunction with 5th World F orestry Congress.
Callfornla B,edwood Assn. Board of Directors and annual meeting, 5?6 Sacramento St., San Francisco, Sept. 12.
Los Angoles Hoo-Hoo-Ette Club No. 1 dinner meeting, Chapman Park hotel, 615 S. Alexandria, Sept. 12. Reservations: Pegg"y Mottola, AN. 3-6931.
San Franclsco IIoo-IIoo Club I annual Election and Sports Nite prograrn, Leopard cafe, 6:39 p.m., Sept. 13.
San f'ranclsco Hoo-Iloo-Ette Club 3 dinner meeting, Torrino's restaurant, 5:29 p.m., Sept. 13.
Western Plno Associatlon semi-annual meeting, Multnomah hotel, Portland, Ore., Sept 14-16.
,Santa Clara Valley IIbo-Hoo Club 1?0 annual Ellection and dinner program, Chez Yvonne restaurant, Mountain View, Sept. 15.
Aovrnrrsntc
Rnpnrsmrrerrvrs:
Advertising Ratrs on AppllcatirD
Humboldt Hoo-IIoo Club 63 dinner meeting, Sept 16.
Dubs, Ltd. monthly tournament, Sequoyah Country Club, Oakland, Sept. 16.
San iloaquln Hoo-Ifoo Club 31 annual 1960 Valley tr rolic, !.resno, Calif., Sept. 16-I-?; Don R. Walker, chairman. Golf : Friday afternoon, Fort Washington Golf Club; chairman: Marion Snead. Friday evening': informal gatherings with out-of-town guests. Bowling tournament: Saturday afternoon, Mid-State Bowl; chairman: Jim Duart. Concat: Saturday evening; chairman: Bob Reid. Banquet and tr'loor Show, Saturday night; chairman: Louis Frame. Ticket sales: D. Normen Cords.
' Intl. Conca,tenated Order of IIoo-Hoo 69th annual Conventio4, Hotel Arlington, Hot Springs, Ark., Sept. 18-21; pilgrimage to Gurdon, Arkansas, birthplace of Hoo-Hoo.
Oakland Hoo-IIoo Club 39 annual Election arrd dinner meeting, Claremont hotel, Berkeley, 6:39 p.m., Sept. 19.
T[holesale Lumbermen's Assn. of Southern Califomia (WLASC) dinner meeting, Garden room, Los Angeles Athletic Club, ?:0O p.m., Sept 20.
Bfack Bart IIoo-IIoo Club 181 dinner meeting:, Sept. 21.
412th Torrlble TwentSr Tournamont, Bel-Air Country Club, Los Angeles, Sept 23.
?th Annual Bullding Products Exposltlon, Natlonal Retall Lumber l)ealers Assn., San Franclsco, November 13-16.
t{[TI0t{AL t0nEsT
Pn(|DUcTs
Koponoil/' Sl,ppn^
Euild 'n Save manpower (above): Dick Deininger, the Purchasifg agent (leftJi Bob l\larks, the general manager and executive vicepresident (center), and Gus Rig0li, the 0ffice manager. The number "6" behind them denotes one of the store's departmentalized sec- tions but the cuslomers seem to prefer to just browse around the mammoth operation, some of wh0se thousands of building ltems will be seen on the next three pages.
RIGHT: The Build'n Save Home-lmprovement Center itself la part of its 30,000 feet). This is just the store if the camera vr'ere wide enough it would have shown a complete Lumber Yard, t0o, at the right 0f the store 0n thls Lakewood acreage
Ofiering its trade t'r'er1'thing flonr n:rils to a compleLe horrsc. Bltild 'n Save. \\'hich ntociestlv c:rlls itself sintpl\' ';r Flonte-lnrplr,r'cment Cenlel'." celeblllted a Glancl Opening in thc boonrbooming Lakcw'oorl clevelopment of Southetn C:rlifornia. a fcs- nriles from Los Angelcs. the $-eel{end of Fridtrv-Srrnd:rv, May 20-22, l:rte tltis Spring.
The loc:rtion of the trermenriorrs opel :ttion is on 3 1y ilcl e S itt.
Crrrson st|ecl zrnal Par':rrnount borrleva|tl (4007 Paurmount Blvd., Lakeri'oocl. C:rlif t. a,nri the "stole" has 30.000 feet of honre-imp]'ovenlenl clisplavs unde| one roof. One of the first, and celta-inlv the lll()st expansive of its tvpe of builcling-muterials stores in the Sorrthl:rnc'l. it litel'ally begg:rrs Lhe tcl'ms "supelnralket" lnrl "depar'lment storc" as u'e knou' thenr. r-ot tltt'lt'rrst o!'its lrttra<'liotrs is l <'ompk'tr."l)rivc-in l,rrnrlx.r-
Quotations: Phone, torite, or uire-
Lam-Loc Timbers are straight, glued, laminated members made to order in any size and length.They never warp, twist orcrack... stay f ermanently beautiful. For heaay loads. long spans. .functional beauty specify Lam-Inc Timbers.
y&rd." Thoy can park ln wtde, a,mplo spacos out front, for tholr bulldlng-materials shopplng or put tho buggy lnslde the lumberyard part out ba,ck whlle they sit in the ca,r and get "curbservlced" or browse about among a, handsomo lnventory of lumber and heevy materlals. This is genutnely unlque even fur unlque Southern Callfornla.
Build 'n Save was actually in operation soon after mid-May while they tested all the facilities before the ofrcial opening May 20. One of the smartest management teams ever assembled soon had it going like fine clockwork and it's actually been nothing but $uccess since the first day's tally.
Completely locally owned, the firm was capitalized through local stockholders. The officers are Harold W. Hodges, one of the former owners of Iowa Pork Shops, as president; Robert E. Marks, former general malager many years for the late, gteat Geo. E. Wiley Lumber Co. in Long Beach, as general manager and executive vice-president; Howard Whlttaker, secretary; Rlchard II. Ilawkes, vice-president, and itress Grundy, treasurer.
"Andy" Schnelder is operations manager. Gus Bigoli is office manag:er. Dlck Delnlnger is purchasing agent, and l(eith Poor is sales manager. And make no mistake, this is one of the smoothestfunctioning teams since the greatest Notre Dame backfield.
Set for a sure-'nuf, supermarket-type operation-for lumber, building materials and home-improvement, repair, remodeling and cornplete building-the new business is almost beyond the imagination of the retail lumberyards of just a few years ago. Naturally, it has to make carload purchases of its lumber for volume sales which will permit continual carload purchases to obtain-and pass on-its low retail prices.
Most of the huge altsplay anea offers self-servlco shopplng and tho "loss" ls astonishlngly low with hunilreds of persons on the seles floor most of the time.
Building counseling is ofrered, with special "package" sales for remodeling, room additions and other major projects.
"The Build'n Save policy will be to help the home-maker repair, remodel and improve his present home, or we can build their dream home for them," said Bob Marks. "We will merchandise lumber, pl5rwood, fences, paint, floor tile, hardware, tools and gadgets
and we will advise on desigls, make arrangements for loans, We are set up to sell the materials or the complete package, for one room or an entire house."
(p€rhops) arr&ngement by whlch lt owns a sharo of tho buslness. The actual makeup of the operation bolls down to: one-half lrrm[s; Items; one-half materla.ls and merchandlse.
All lumber items displayed under the store'g big roof are on pallets or skids and, if their space is needed for some special merchandising stunt, they can be moved out back to the yard overnight; moved back inside when the ..Sale'r is over.
If you want a "for-instance,', Build 'n Save advertised a reduced- price "come-on" of the newly popular Hawaiian Tiki Torches, stocked hundreds for the sale, All but 27 of the stock were gone in less than two hours' time on the floor.
It's an unorthodox building-materials operation, as we,ve known them. But it sure works. Example:
This lumber trade journal dialed one morning to make an ap- pointment with Bob Marks to tour the store and yard. One of the loveliest, feminine voices ever imaginable said, ,.This is a recording from the Build 'n Save Home-Improvement Center. We are open from Noon to 9:00, Tuesday through trriday; g:00 to 6:00, Saturday and Sunday, and closed on Mondays. May we please serve you later?"
We got their messag'e!
Build 'n Save opened in a flurry of some of the best and bright- est newspaper advertising we have yet seen. A two-page spread announced the Grand Opening in colors of blue, white and black in both The Long Beach Press-Telegram and The Long Beach fndependent; on alternate days, of course, and both morning and evening, to attract aJl types of readers,
The yard's subsequent newspaper advertising'that we have seen -merely modest, one-full-page stufi-has been in attractive colors of red, green, orange and yellow. Build 'n Save would have to be unique just for the smart merchandising of its reg.ular newspaper advertising if nothing else.
The photos and their captions on these three pages pretty well tell the whole story of this unprecedented type of retail building- materials operation themselves. So we,re going to let you get the "story" from the snapshots, and conclude this reading matter with just several quotes from the Build 'n Save merchandising: team itself, as g:leaned right from the pages of their newspaper advertis-
(Continued on Page 24)
T0P:|sthatcheckoutcountereverbusy!Notethewomen,IqP:--4,.stanwa|l',disp|ay Xidsand.s,!opp'!'scart.cENTER.:Sure.they.se||magazinesicENTER:Lid'.itloppei.iires-t1e whyn0t?(TheCenterro|Yofohotosisa|eft.to.rightsec-(a.nqnotet-um-leriiacrs)' tionofthestore.)L0WER:'HubertE||isinth;foor-ititre-iop.leit-'scinijiirog'.arecainec-rrim!-iritdid. fintshing dept. grouni, $1.a9 eaitr). -- in tanaiome.oiiitavs.
Gentlemen:
Several months ag:o a number of the forest prbduct associations got together and made plans for a "National Forest Products Tlleek," October 16-22. The program for this Week has been progressing steadily since and in Southera California an intensive program has been developed.
During ttre Week, a number of displays of forest products will be on exhibition at International Airport, City Hall, State Building, banks, etc. Newspaper articles and magazine articles about lumber arrd the importance of it and other forest products will be prepared and sent to all of the publications in this area. Bumper strips for retail, wholesale and service organiza- tion automobiles urill be made available: the strips can do double duty as window stickers for stores and other establishments.
"National Forest Products Week" advertising mats and rubber stamps have been prepared and many individuals and associations will be imprinting their stationery, envelopes, statements, etc. to mark this occasion.
One of the trrst questions asked when people hear of the "National Forest Products'Week" campaign is WHY? T'he answer is relatively simple.
In the past several years, substitute product companies such as steel, alumi'num, plastic, etc., have each and severally spent millions of dollars attempting to focus attention on ttieir substitutes. The forest products industry, as such, has done little to counteract these efrorts in order to arrest the loss of their markets to these aggressive competitors.
It is the thinking of all who have associated with "National F orest Products 'Week" that if national a,nd community attention ca^n be focused on wood and other forest products that, to some measure, by concentrating the attention in a single week, we may slow the trend away from forest products and perhaps gain new appreciation for the beauty, serviceability and dependability of wood and the importa.nce of its many by-products.
To do all the foregoing, of course, requires the hard work and cooperation, including financial, of everyone in the forest products industry. We hope that when the opportunity comes that you and your organization will do everything possible to make "National F orest Products Week" a big success. (See Story on Page 28.)
Cordially, 'Wayne
F. Mullin, General Chairman.Jim Newquist, chairman of the Public Relations committee for the Los Angeles National Forest Products group, announces that several promotion pieces have been developed locally for use by Los Angeles area lumbermen and allied groups.
Included in the items are (1) a special 4y2 by 20-inch bumper sticker (with the
Aro you planntng to get ln anil pltch to m"ako Natlonal Forest Products Week & aucoess in your area? Woulil you llke some expert help? If so, just holler Uncl*in the dlrectlon of the TVest Coast Lumbemen's Assoclation.
The Assocletlon ha,s prepared a doIt-yoursolf promotion kit, guaranteeil to make Natlonal Forest Products Wook an event your town won't soon forget.
fts contents include news releasos for the preos; editorlals for your looa,I paper; scrlpts for radlo a^nd TV lntervlows; a speech rleslp.ed to uso for service olubs; a speclal, lllustrated TV featuro that can be used by your local TV statlon; and even a procla,matlon which car bo lssued from your mayor's office. There are complete lnstructlons on the use of ea,ch port of the klt.
Requeets for the klt are comlng ln at the ra,to of 2O to 25 a dlay, reports Arthur W. Prtaulx ol IVCT,A, .who ie tho braln behlnal the ldt. Prla,ulx urgee all reta.llersr and other Hoo-Hoo membere to wr:lte lmmediately for thelr klts. 'Tlming ls lmportanrt," he sald, "and spoa.klng dates wlll havo to be mado rlght now wlth your local servlce clubs and wlth radlo a,nd televlslon gtatlons."
For your free coploe, write to Arthur W. Prlaulx, Publlc Relatlons I)lrector, West Coast Lumbemen's Associatlon, 1410 S.W. Morrfuon St., Portl,and 5, Oregon.
There a,re onough klts for everyone, and you may have o{, m&ny a,s you want.
peel-back gum similar to California license tabs), (2) a rubber stamp for overprinting envelopes, bills, invoices and any other printed material, and (3) a two column by
writing or calling the Armstrong, F enton & Vinson advertising agency, L22 West Fifth Street, Long Beach. Their phone is stamps cost $1.50 each.
-Nalional Foresl Producfs Week October 15-22Sacramento Hoo-Hoo Club 109 will present a "souped-up" version of last year's highly successful F'orest Products Day on September I at the California State E air in Sacramento. Scheduled for a repeat performance in one of the neatest attentiongetting attractions ever to hit the State Fair (and relatively inexpensive considering the vast audience reached) will be the spectacular -tree-topping exhibition by \ilorld's Champ Danny Sailor, of North Surry, B. C.
According to State E'air officials, Danny's act (which includes a right passable "Charleston" number and a headstand finale way up there in the "wild blue" after he's finished his cut) is one of the hottest things ever to hit the F'air . and this is no "small-time" tr'air. as the some million persons who attend each year will readily attest.
Ilrcreased interest on the part of Califonria's press, radio and TV (a^fter Danny's stunning performance last year) promises to guarantee the tr'orest Products "message" to well over a million Californians . . all through the efforts and hard work of just one local Hoo-Hoo club, Sacramento Hoo-Hoo Club 109, the club that also made National Forest Products Week a reality,
In addition to the Darury Sailor finale, scheduled for E'riday evening, September 9, the show will also include a "Bucking" contest, axe throwing, the crowning of the "Queen of t}e tr'orest" a^nd many other interesting features. All events will take place in the main grandstand area directly in from the main gate, and the starting time wiu be 7 p.m. A special section has been reserved for all Forest Products peo-
Lrk-rnc}r newspaper mat for use in local advertising.
According to Newquist, any person or firm in the general forest products business may obtain the promotion pieces.
The bumper stickers and newspaper mats are available at no cost through the Committee's office at 3315 West Fifth Street, Los Angeles 5.
The rubber stamps can be ordered by
. . Becouse this one is fitted with the
NEAT, TRli APPEARANCE-No Bulky Conslruclion
o TRULY WEATHER-PROOFThe Feolure Others Lack
. HARDWOOD FRAMES-To Blend With the Door
.
TASTEFUT USE of Duroble Aluminum ond Vinyl
*A Torolly New Concept in Combinolion Doors!
Designed ond Monufocfured for Weslern Living. byAmerico's leoding ir,onufocturer of Door Lites ond Louvers, the cqliforniq Inserf pr6vides Combinotion Door feotures for ony blonk flush door. lt i. o pt.-o..embled, pre-glozed, pre-screened lnsert for Complete Instoliqtion lN 5 M|NUTES. f is low in price cnd tops in quolity. A smqll stock of Cotifornio Inserls frees copitol qnd floor-spoce by eliminofing focfory Combinotion doors.
ple, just stop at the grandstand entrance for your badge which will admit you to the reserved section-no charge !
Forest Products Day ls Bponsored by f'orest Products Day of Callfornla, Inc., a nonprofft corpora,tlon orga.nlzed speclfic- ally to handle thls annual event. The entlro promotlon depends entlrely upon the ffnanclal support of Callfornla's lumber industry, a nomlnal $10 per regular membershtp up to a, maximum of flve (5) membershlps, the la,tter cla^sslfied as Sustalning Mombers ln the corporatlon.
-Nafional Forest Producls Week October l6-22LOS ANGELDS HOO-HOO-ETTES
Phyliss Hawkias (above) has been selected to represent Los Angeles Hoo-HooEtte Club No. 1 in the '.eueen of the F.orest" Contest. Phyliss is employed by the .WaU Dry Kiln. Hoo-Hoo-Ette Club b of Sacramento presented the proposal to the F'orest Products Day of Califoraia, Inc., that a contest of this type .be held in con-
junction with Forest Products Day at the California State F'air and National Forest Products Week. This proposal has been accepted by the F'orest Products Day of California, Inc., and has the full cooperation of the State tr'air management.
The Queen will be judged on general appearance, pose, personality and her knowledge of the Forest Products industry. The
The offioers of Forest Products I)ay of Callfornla, Inc. (a non-profft organlzatlon) are: Presldent, A. B. Hood, Ralph L. Smlth Lumber Co., Anderson, Calif.; Vlce-Presldent, Roy If. Stanton, E. J. Stanton & Son. Los Angeles; Secretary-Treasurer, C. D. LeMaster, Western Bulldtng Revlew, Sacramento; I)lrecto rsC. Russell itrohnson, Unlon Lumber Company, San Franeisco and Fort Bragg, Ca,llf., and R. F. Nlkkel, Nlkkel Lumber Co., Sacramento.
Queen will be crowned at the California State F air, Sacramento, at highly entertaining ceremonies to be held Sept. 9. "We wanted to share with you the enthusiasm we have in presenting Phyliss as aI entry in this contest. From the picture, we believe we have.selected a sure-fire winner. Anyway, we do wish her luck!" says the Los Angeles Hoo-Hoo-Ette club. or Cqlifornio Stofe
Sacramento, Calif.-The lumberwomen above, below, and Motel for the "Queen" and her "Princesses," at which a all_around this page have entered the exciting'contest now buffet supper will be served. The Reception will also honor 89ing on and in which one or another will be voted "Queen Danny Sailor, the world-champion tree-topper appearing of the Forest" on Forest Products Day, September 9, at on Forest Products Day, and also Diane Ellison-and hei the 1960 California State Fair and Exposition. father, professional aciobatic log-rollers. Miss Ellison, _ Th. "Queen" will be selected at 9:00 a.m. at the State to be shown in the next issue, is t-he present holder of the Fairgrounds by judges from the north, south and cen- Women's World Log Rolling title, while her father, Russ tral areas of the state. The "Princesses" will be entertained E,llison, has held tFe Menis World Championship title at a luncheon following the final judging. The public an- tl-rree times. nouncement of the "Queen" will be made at ceremonies in Naturally, any west coast lumberman who isn't at Sacrafront of the grandstand sometime between 7:00 and 8:00 mento for the Forest Products Day at the State Fair, Sepp.m. that evening', after which she will be crowned. tember 9, obviously will not havi studied the photos on
A reception will be staged at 9:00 p.m. in the El Dorado this page.
'Glueen of the Forest, loPhyl iss Hawkins of Wall Dry Xiln (no "bump on a log," she)
Using the published standards of the Western Pine Association, 32 inspectors traveled more than a half million miles to member mills last year to checkgrade nearly 51 million feet of shipping-grade lumber. They found that better than 97% had been graded on or above standard'
That's the kind of grading control you can expect with every shipment of Western Pine Region woods - top dependability, too, in sizing and shipping' And there are eleven kinds of woods from this region for your customers to choose from... soft-textured, straight-grained, ideal for many, many interior and exterior appl ications.
For more information write to Western Pine Association, Yeon Building' Portland 4, Oregon.
TODAY'S.WESTERN PINE TREE FARMING GUARANTEES
nenber mills monufocture fhese woods lo high slondords of groding ond meosurement grode slomped lumber is ovoiloble in these species, ldaho tlhite Pine Ponderosa Pine. Sugr Pine' Whih Fn Incense Cedu Dougles f[ Larch ' Red Gedar - Lodgeplo Pine. Engelnann Spuce llsslm Hsnlocl
LUMBER TOMORROW
In light of the modern-day competition for house sales, local builders are turning to new methods, products and designs. "It's been a long time since we've seen the builder and sales agent compete so aggressively for the buyer's dollar," states Herschel Larrick, Sr., board chairman of Solana Cedar and Milling Company.
Mr. Larrick, whose connection with the lumber business in San Diego dates back to 1910 when the harbor boasted the Benson Lumber Company (a sawmill oldtimers will remember), says that lumber has been for years a key factor in the success of San Diego's home-building boom.
In the past, wood accounted for a greater share of the finished work in home construction than it does today. During the "40s," many substitutes appeared to catch the builders' fancy and it's been an uphill battle to get finished lumber back into the picture. Plaster, formica, tile, veneered wood and metal have found wide acceptance and use in places where lumber was once dominant.
Some of these substitutes had original cost advantages to builders but, in many cases, consumers re-
sisted, stating they preferred the warmth and solid feeling of permanence only wood could pioduce.
Take the outside finish of a new home for example. Everyone agrees that the use of wood siding increases the be_auty and value of any home. However, a good finishing job requires that the siding be "backpri*.6"-painting the sides, ends and unexposed portions before it ls nailed to the studs. If the wood siding isn't backprimed, moisture content increases and the boards will be more likelv to buckle, warp and pop nail heads ofi.
Until recently, quality builders went to the expense of pre-cutting, stacking and hand-priming the wood. After the siding was applied, the painting crew returned to add the final outside coat. Where this procedure wasn't followed wood siding was installed without priming, or wood was simply eliminated altogether.
Mr. Larrick and his son, Herschel Larrick, Jr., with the enthusiastic cooperation of Art Baxter, Western States representative of Samuel Cabot, Inc., makers of Ranch Ilouse Stains, and G. N. Scofield. Southern California distributor of Cabot's products, went to work about three years ago on the idea of Pre-Finished Cedar at a cost anyone could afford.
They were confident that an efficient, economical method for pre-finishing wood for both interior and exterior use would help restore wood to its former position of preference, with a subsequent sales increase for their 38-year old company.
They were right.
The first development by the Solana Beach firm was a method for applying Cabot's Ranch House hues, for which they obtained the exclusive franchise for San Diego and Imperial counties. But the problem was to build machinery that would do more than paint. The process, to be most effective, required rolling-on the product in sufficient quan- tity and uniformity to sink into and permeate the wood.
After perfecting the machinery to handle any kind of wood siding-incense cedar, red cedar or redwood, a production line was set up to handle the demand. The complete line, about 60 feet in length, processes 20'board feet per minute. The wood is carried through special application rollers, then brushed by eight bristle units and finally baked in sixteen 35O-degree heating ovens.
The end result is Solana Brand "Cabotized" siding,
3' TOP AND BOTTOM RAILS! 2' STILES
The Ultimote in Slob Door beouly. Avoiloble in o wide ronge of sizes ond your choice of eifher Hollow Qels-ep-$olid Core conslruclion. Mode of Kiln-dry Lumber ONLY, uniform resin bonded ond belt-sonded velvet s6eefft.-Jluly the Leoder in the Slob Door Field!
For over o Decode, ARTESIA DOORS hove been synonymous with Quolity. These Doors hove foced the toughest climotic conditions, yel regordless of wind ond weother STAy Flot, True ond Completely Bondedl
back and edge-primed. After nailing in place, only a single finish coat is required.
With the success of pre-stained siding now an established fact, Solana started one of the most amazing processes on the West Coast.
The finishing of wood paneling is a time-consuming and costly operation adding substantially to the cost of the house. Thus, paneled dens and living rooms were usually found only in the so-called luxury homes.
Once the wood paneling was installed in a room, .six separate steps were necessary to rnsure a proper hnlsh. Three separate sanding operations were required, in addition to a first, second and third coating. The end result was, of course, beautiful. All contractors appreciate the luxury and value of wood oaneled walls and natural-finish wood cabinets.
Through a franchise agreement with General Plywood, Larrick acquired the "Super Satin Surface" process for prefinishing cedar paneling that eliminates five of the six steps formerly required. Although the completed product boasts a hand-rubbed, satin-smooth appearance-satin-soft to the touch, the fact is that the finish is obtained entirely by mechani.cal means.
The paneling is fed through double friction rollers (not sanders), ovei specially designed heating elements and finally through another set of friction rollers. Friction generated by tlie high-speed rollers, plus the application gf
TOP: Hich-temDerature infra-red heating elements instantaneously flow. the-_lignin.and 'iiiutai fi'd*i'6icmrintito'oroviOe Oiep,-uniform penetration throughout the.SS_S paneling. LOWER: A seiond set of lriction rollers provides final finish, after whicn Panellng ls iiiiirliiy"insirlciiO-idr-ine beiutifut appdarance and uniformity identified with Solana
intense heat, completes the process. The result is the beautifully smooth, ire-finished woo4 product trade-named "Super-Satin-Surface" Cedar Paneling.
Bbth Larricks, and their Production Superintendent Ra-y Lusian, think they have found the answer to a long-standins problem facing most builders'
"Says Larrick, S-r., "By using our pre-finished lumber, a builder can ofier the proipective buyer, at modest additional cost, a home with a- vastly superior outside finish and interior paneling second to -none. The greater use of wood aclils considetible value to the house, as well as providing additional sales-appeal that moves houses faster."
Throughout the-Los Angeles area (with^ p-articular^emphasis oi Ot"nse Countv), Solana Cedar & Milling Comuanv is teprese-nted bv-Ed Hearne of 407 W. Kendal, 'Coron", *lio *ut formerly associated with Jim Richardson Lumber Sales.
As Solana Brand Cabotized Cedar Siding and Super Satin Surface Cedar Paneling will be sold on a jobber basis through local yards only. Hiarne's primary activity .is devoted to promoting specification and sales to architects, designers and build'ers,.in the interest of the area's retail
lumber dealers.
Ed Hearne may be reached bY 7-681. Corona. The firm's home in Solana Beach. California.
telephone at REdwood office is at ll2 E. Plaza
This is for your customers who seek the sophisticated modern note in their homes. It is literally beauty from the stars-a new acoustical ceiling panel with an unusual design of small circular and triangular perforations-that seems to suggest a star-studded sky.
The new Johns-Manville Stellar Fibretone panels not only contribute smart contemporary stylingbut are also highly effective acoustically, absorbing up to 757o of the
room noise that strikes them.
They are extremely easy to apply, either for do-it-yourselfers or professionals. With the famous "J-M Lightning Joint," the panels align automatically and no disfiguring nails or staples show.
Stock Stellar Fibretone now. Ask your Johns-Manville representative about it-or write to Johns-Manville, Box 111, Dept. CL-91, New York, N. Y. In Canada, address JohnsManville, Port Credit, Ontario.
NEIil G.P HARDBOARD CATALOG
Several new hardboard products are among' 40 varieties included in a new price catalog being distributed to dealers by Georgia-Pacific Corp. New hardboards include a factory-sealed "wainscoted" garage liner with perforations that hold weights of up to 200 pounds. A new cabinet panel is pigment-sealed at the factory for furniture, cabinets and other uses where both appearance a^nd durability are a factor. For additional new hardboard information, write Georgla-Pa,clfic Corp., Dept.
11-60-6, Equltable Butltling, Portlanil 4, Ore. -Nltional Foresl Producls Week October 16-22NEW LIST OF COMMERCIAL STAI\IDARDS AVATLABLE
A new Llst of Commerclal Standards. revised to July 1, 1960, is now available. Single copies of the list and a pamphlet are available without charge upon request to the Commodity Standards Division, U. S. Department of Commerce, Washington 25, D,C. Ask for Catolog No. 978, and Commodity Sta,ndorde PampNet.
-Nafional Foresf Producls Week . . October 16-22-
you sell
Vanply is Quality Dependability. You have fewer adjustments, more time for selling.
Save time, too. AII your plywood needslumber and imports, also - can be quickly and efficiently filled with one call to Vanply.
"Beauti-Grain" is the name of a new la" prrnted panel being put on the market by Getz-Roymac, Inc., Los Angeles. All patterns are mismatched and V-grooved, and feature Dupont's fully catalyzed "Dulux" finish. "Beauti-Grain" comes in a selection of companion colors for decorative application. A Getz-Roymac spokesman also stated that samples of the firm's new line of prefinished Lauan paneling are currently going out to jobbers.
-National Foresf Producls Week October l6'22-
Irregular:shaped products, once difrcult to handle, are now tiered, transported in groups or stored easily and flexibly. The unique new product has demountable legs that are double-braced for extra rugged construction and come in varying lengths for stacking at difierent heights. The legs have no nuts and bolts or any fixtures to fuss with . . . they are engineered to slip into their pockets quickly and securely, Both sizes, 42"x6O" alrd 42"x48", have a capacity of 4000 lbs. The Stack-On Pallet is not only ideal for handling products that cannot be placed on top of one another, but can be used for all sorts of materials handling and can solve many storage problems with versatility, portability and compactness.
Because there is no product like it, the new Johnson-Flaherty Stack-On Pallet has applications that will challenge your imagination. Write Johnson-Flaherty, 5801 Distrlct Blvd., Los Angeles 22, Californla.
-Nafional Foresl Producls Week . , October l6-22-
because
NOW is the time to get set for the BIG show, time to make your date with a sales increase in 1961!
The show: the 7th Annual Building Materials Exposition. The place: San Francisco, city of sights and dining delights. Here you'll see previews of the new materials, the improved products to be used in next year's building and remodeling-more exhibits than ever before!
Here you'll be treated to field trips, demonstrations, how-to-do-it sessions. You'll attend programs conducted by experts. . . planned to help you build your business. And you'll have some fun! So make your date with the Golden Gate right away. It's your gateway to greater profits.
INTO the restaurant came a regular customer. He ignored the menu but looked at th.e waiter and asked: ,,What have you got that will give me the heartburn now instead of at 3 o'clock in the morning?" **
Who does his duty is a question too complex to be solved by me; but, shucks, I venture the suggestion he does part of his who plants " ,tt". * * *
Dr. Paul Austin Wolfe said: ,,With all its faults, America is still the best hope of mankind. The common people discovered that before the social scientists. The social scientists think of America as a problem. The common people think of it as an opportunity.'
{<
"WE LEARN mighty little in this life from success. Success feeds the ego. Failure chastens it. Success makes you look up, and the sun dazzles your eyes, Failure forces you to look down, and watch your step. The man who can fail and learn, who can fail and still go on, is the man who succeeds in the end."(-Author Unknown.) **
Let a man fasten himself to some great idea, some large truth, some noble cause, and it will send him forward with energy, with steadfastness, with confidence. That is what Emerson must have meant when he said ,,Hitch your wagon to a star."
IT HAS BEEN SAI; tnlt "*u.r"iness consuttant is a man who knows less about your business than you do, and gets paid more for telling you how to run it than you could possibly make out of it, even if you ran it right instead of the way he told you.
*{€:F
.Said a modern philosopher: "Keep your heart free from hate, and your mind from worry. Live simply, expect little, give much; fill your life with love, scatter good will, forget yourself as much as you can; think of others and do as you would be done by." ***
They tell about an American G.I. located in Scotland, who was stabbed to death in a bar by a Highlander. The Scot had apparently ordered drinks for the house three times before he discovered that the G.I. was a ventriloquist.
**{<
Concerning peace and war, Dr. Charles Durden wrote the
BY JACK DIONNE
Ifo who glves grutlgingly, reluctanfly, or w{th regret.
He who glves less than ho should, but glves graciously.
He who gives what he should, but only after he ls asked.
Ho who gives before he is asked.
He who gives wlthout knowing to whom ho gives, althougtr the reclplent knows the identity of the donor.
He who gives wlthout making hts tdenttty lmown.
Ife who gives wlthout knowing to whom he gives, nelther does the recelpient know from whom he receiyes.
Ife who helps a fellow man to support himself, by a glft, or a loan, or by ffntting emplo5rment for him, thus helping him to becomo self-supporting.
following wise words: "I feel quite sure that there will be no permanent peace in this world by any method other than by a shifting in the areas of the human heart from the desire to fight to the desire for neighborliness. The world has not the will for peace at the present time and, until the world is ready for peace, America had better keep up her defenses." ***
HAPPINESS IS as much a matter of being able to do without things as it is having things. We should manage to be as happy without things as we feel sure we would be with them.
*rF*
What a postage stamp says: "I represent my country. I am always ready for service. I go wherever I am sent. f do whatever I am asked to do. I stick to my task until it is done. I don't strike back when I am struck. I don't give up when I am licked. f am small but I carry grear messages. I keep up to date. I am crowned with the cross-mark of service.t'
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When Rudyard Kipling was at the height of his fame, he received a letter from a not-too-intelligent woman who condescendingly wanted the great author's name for her autograph collection. She wrote: "Just write me a single word and your signature, Mr. Kipling, for my autograph book. I understand you get paid a pound a word for your writing, so I enclose a pound." And right away she got a reply from Kipling with one word: "Thanks."
Oliver Wendell HomL riu, Ito brag a'little, to lose well, to crow gently if in luck; to pay up, to own up, to shut up if beaten-are the virtues of a sporting man."
Recognizing that it takes thousands of contacts with many different groups for the introduction of a new building product, Ed Fountain Lumber Company recently put together a promotion program that takes into account
Baclbone of the Ed Fountain Lumber Co, promotion program is the handsome 4'X6' dealer dlsplay (lett) whlcfi shows natural product and various stained samples to show effects. Unit is self-standihg -oi can be hung; sig.ns are. easily cleanable and "Take-one" racl heeps literature organized. Many dealers report immediate sales from thes displays. Promotion pieces (below) include stainCd sample and natural piece of Lam-Loc Pecky Cedar tor mailings to architects, contractors and dealers with +color brochure: newspaper Ad mats. ete. SDecial events 6t retail yards. are handled on cGop advertising basis in local papeis, wlth mailings to aiea homeownets and contractors of samples and literature shown below.
every group and assures building materials dealers a fast start when they take on Fountain's Lam-Loc Pecky Cedar, The program starts with the selection of a good wholesaler who will stock the Cedar in sufficient quantity to assure all yards a wide selection of sizes. (Lam-Loc Pecky Cedar is sold in specified widths and lengths.) Special-em"," """u; .^ ""
Hove prolected Colifornio homes for 40 or
Hove been sold oll lhese yeors by
more yeors, ond still do so.
We con lood
Red Cedar Bevel Siding ond
Cedar lumber in Mixed Cors with rhe Shingle ond Shoke items lisred
SquoredRebutted
Unstoined Ploin ShqkesSquoredRebutted
Hond Split Resown Shqkes
Split Resown Hip ond Ridge
Srroighr or mixed cors shingfes ond shokes con be fooded os desired.
phasis is also placed on wholesalers who are promotionminded and will take advantage of and assist the dealers with the several phases of the integrated program.
After the wholesaler is selected, a mailing of two Cedar samples and a four color brochure is mailed to every architect and contractor in the area. This is in advance of the retail dealers being contacted and is designed to stimulate interest, so yards will start receiving calls for Lam-Loc Pecky Cedar.
Next, a mailing of the samples and brochure is made to all the dealers served by the wholesaler, along with a letter signifying him as the source.
After this, each retail dealer is contacted and receives a Lam-Loc Pecky Cedar display and a supply of four-color literature. This work is carried out by Reynolds-BukerRadack and Associates, Fountain's special promotion organization.
Once the displays are installed, ads are placed in local contractor and architectural publications to further inform these industry groups. Ads and publicity also appear in local newspaper home sections and dealers are provided newspaper mats for a cooperative advertising campaign of their own.
A 10'x10' room display is used for consumer contacts at Iocal home shows and for special events staged by the dealers. Where building centers exist, Fguntain takes display. space and subscribes to architectural and engineering .servlces.
These promotional efforts are implemented by personal calls on architects and contractors by Reynolds-BukerRadack and Associates on a continuing lasi's. This group also displays in decorator, architectural and contractor trade shows. Ads and case-history success stories are carried in leading lumber dealer publications to show what can be achieved by dealers who do an aggressive job.
With this program, every facet of the industry is considered: lumber wholesalers, building materials dealers, architects, contractors and the general public. The out-
Washlngton, D.C.-Despite the vigorous protest of Sen. Barry Goldwater of Arlzona, a Senate Labor Subcommlttee in mid-August approved leglslation whlch would legalize secondary boycotts at builtling sltes. Sen. John F. Kennedy, Subcommittee chairman and the Democratlc presldential nomlnee, sa,ld he. hoped Congress would enact the measure before adjournment.
In a report issued by the National Lumber Manufacturers Assn., it was polnted out that both the Senate and House bills would permit butliling-trade lJnlons to block the use of non-Union-made wood products or ClO-Unlon-rnade wood products on any constructlon project employlng AFL. builttlng-trade Unlon employes.
standing results of this program in launching Lam-Loc Pecky Cedar show what can be accomplished when a company brings all phases of promotion together in a unified, hard-hitting effort.
This is the kind of effort that will put lumber products back in the public eye and help establish retail building materials dealers as the source for new ideas and the new products to fulfill them.
-Nalional Forest Products Week. October I6-22-
Preliminary plans for the construction of a new Diamond National Corporation lumber and hardware retail outlet at Riverside Avenue and Cirbv Wav in Roseville. Placer county, are 9O/o complete .nd .ottst.uction is expected to begin soon.
C. E. Hinshaw, general manager of the California retail division of the national firm, said four acr'es of land have been ourchased.
Hinshaw estimated the land and the building at the site will cost nearly $200,000. There will be 5,000 square feet of retail space and 20,000 feet of warehouse space.
Building materials dealers who attend the Tth annual NRLDA Building Materials Exposition in San Francisco, November 13-17, will be shown all the latest methods of receiving, storing and moving merchandise in a special Yard-Planning Center. Planned for the southeast corner of Brooks Exhibit Hall, the center is sponsored by the National Retail Lumber Dealers Association.
Foremost among numerous visual aids and displays at the center u'ill be a "talking" lumberyard. It's an exhibit showing a properly designed yard, with colored blocks indicating the store, sheds, aisles, roadway, parking space and other areas. A S-minute tape recording that is audible for about nine feet will tell how each part of the layout is positioned to improve yard efficiency. The message is designed to capture and hold the interest of the audience at any part of its presentation.
Other features at the Yard-Planning Center are geared to dealers' personal needs and problems. Among them are:
(1) Equipment Counseling Service. A skilled materialshandling engineer is prepared to advise any dealer on the type of mechanical equipment he should.have in his yard -and why ! Complete specifications on all building materials-handling machines will be available.
(2) Yard Layout Aid. Men will be stationed at drafting tables to help dealers revise the layout of their present yard. To take full advantage of this service, dealers are invited to bring land plots or diagrams of proposed remodeling plans for discussion with the layout experts.
(3) Layouts of over 1,000 successfully operated lumberyards where products are moved fast. These yards were developed by men whose sole responsibility is yard layout and materials handling. The professional blueprints will be separated by state or area in racks so a dealer can easily find yards which he can visit when he gets home. Tables nearby will provide working space.
Being readied for the back walls of the center are lighted transparencies showing "before" and "after" views of six different yards.
The Yard-Planning Center will be in operation during the entire 4-day exposition.
-National Forest Products Week October 16-22-
Charles S. Gardiner, home office sales executive and former Southeast sales representative for Roseburg Lumber Co., has been appointed general sales manager in the position formerly held by Earl Bleile who, prior to his recent resignation, guided this activity for 14 years. Bleile is leaving to open his orvn business in California.
(Continued from Page 6) ing to their trade.
Heavily illustrated with cartoon characters,'the colorful first ads, May 19 and 20, listed dozens and dozens of Specials on wellknown brand names mixed in with the institutional Opening message to the public:
"A Message to 0u. 0ld Friends," it declared: "With something new and something old, rve brlng you Build 'n Save. our concept of supermarketing lumber, building materials 8nd eontracting servlces for home improvement is NEW and will save you money. But the
Main Off.ce: COLTON - TRinity 7-2001
LOS ANGELES Branch officef95 S. Beverly Dr. (Suite 416), Beverly Hills BRadshaw 2-737L
SAN DIEGO Branch office-GRidlev 4-f583
DeoDle who bring you this new business are oLD friends that you've lnown .for years. Frorir tne old loc,l lowa-named market chain, as well as lhe area's leading retall lumber company, have come the combined ideas .?.nq the. people. with tne. 'x!9!:l0l-..19 make Build 'n -Save's entire operation possible. We're glad to be back to serve you!"
The next division of the Ad said:
"NOW you can buy lumber, building materials,. and complete home improvements 'suoermarket s:tyle' and male fabulous savings. You've never seen a lumDer yaro .or tririiiiie ltore'quite jife ttris one. Now to-r the first time in Southern California' ioi- iln stiop iri one oig fabulous home-improvement center lor all .your buildinS' iemodeling, ind do-it-yourself needs. You can make one stop- for evcrything ln .nome imorovemeit. and serue yourself 'supermarket style' to save time and money. Bull0- 'n Saire's bls iolume will bring you big savings on lumber, plywood or fencin-g' palnl' oaint bruihes or floor tile. Lowest prlces on hardware, lights, plumDing' tools' xnoDs and gadgets. You always save at Build 'n sav6."
The division just beneath this division pointed out to the readers:
"Save Whether You Build or we Build and Take 5 Years to Pay. Now there's.an sy. sure wav to set vour home improvement proiects done properly wlthout trouDle iiorru. Wheiher vou buitd or we contract and build. Build 'n Save will advise' plan easY. sure or Worry. Whe'ther ybu build build, advise, and deiicn so that vour remodeling or addition will be accompllshld .in first'cla.ss 0r wnelngr you Dullo 0r wg conlIacl ano Dullo, Dullo n )aYe dqvrsi ino ce6lgn thai your accompllshr.d fir: fashion al the lowest possible price. Whether it's a bedroom' new l(Itcnen' a a roof or the whole house, Build'n Save's skilled craftsmen and bullding I patio, experts or save's sl(illed cri can handle the iob complete, or can advise you on how yourself. Build 'n Save not only will help you with plans
bedfoom, litchen, a patlo' trouse. Btiild'n and building noieG. vou how to do lt, in all or in part' you-with plans and designs, building-permits ials best sulted to your needs, but will als0 arrange lor your with Build'n Save's'easv-pav plan,'you can build now and
ian iob how or yourself. designs' and selection of materials your home-improvement loan. With Save's' stretch your payments over 5 years. In tact, arrange for the lban, and even pa! you lor tie tne lmagine, making money while improving your own
iears. tact. Buili -'n'saie will contract your iob, ilat for the part 0t the worl you can do y0u130lf. orovinq Your own home!"
The next division continued:
'easy-pay plan,' you can Brild 'n SaYe col
"Bic volume Surprise Speciats Make lt Worth A weekly Trip! lt takes a lo! 9! volumE to be able io sell lumber and building materials at such big savings to Build 'n Save customers. The only way we can maintain the tratfic necessary for thls volume is to bring the most outstanding special purchases to the public...our buyers will be constantly in search the world ovCr for these surprise buys that will make it well worth a weekly trip to Build 'n Seve."
The flnal division in this listing of five of the company's statements of policy was:
"Join Build 'n Save's Cata:ogue Club the New Way to Buy For Less: He-re's the bic bonus for beinr a Build 'n Save customer. To show our appreciati0n tor your bu-siness, we've addid this Courtesy department, which will enable you to buy most anything on a genuine 'cost-plus-handling-charge' basis, using the efficiency anq buying power of the Barrymore House plan. You can save 25% to 50% on thousands 0t items in famous quality brands: furniture, draperies, carpetsr appliances, jewelry, etc. Bring in your Free Membership Card today,"
On the left of this box in the page Ad was the Catalogue Club coupon neatly drawn to clip.
The third and final division of one side of the two-page Opening advertisement listed the store's Services, each with its own clever cartoon illustration:
"Free consultation, planning and estimates Drafting, designing and. interlor decorating by professional experts Complete Services for repairs, remodeling and addltions Complete Kitchen remodeling and planning Patio roof, cabana and lenqe installations wall Paneling, acoustical and floor-tile installations EMERGENCY electrical and plumbing repairs Concrete slab installation and Masonry work Installation of glass sliding door and louvered windows Complete painting contracting featuring (blank) Paints Electrical, Plumbing and other Contfacting Services."
"The Southland's FIRST Really Complete Home-Improvement Savings Center" was the over-all heading on that one-page of the two-page Ad.
Are there any of our readers who can doubt the truth of the statement ?
The second page of the double-truck was all price specials. We won't list them. You probably wouldn't believe them. And they might make you wish you could also put together such a retail operation. But we don't know where you'd start to beat the brush
"The Deoler's Suppliep-frlgysl His Competilor"
for a Management team like Bob Marks has working with him to put the deal over.
But before we do leave this intriguing, Grand Opening newspaper advertisement, we would like to point out that (except for the "Sorry, No Mail Orders; No Sales to Dealers" line) you could buy a Palm Tree for $14.95, a full-size Hot Dog for 5c at the "live demonstration" (Hot Dogs aren't our most important product but they're our most delicious, declared the Ad), or a 10-year guaranteed plastic garden hose for $1,79.
It hardly seems worth mentioning after all this, but Build 'n Save did give the traditional Free Gift to Everyone at the Grand Opening. It was a Neanthe Bella Palm Tree and was ofiered simply for registering for the free membership in the Catalogue Club previously mentioned.
The subsequent smart newspaper advertising included a following May ad, featuring a "Special Purchase Paint Sale," and listing a special Monday open day account of the Memorial Day holiday ("Use this 3-Day Holiday Weekend for Home Improvement"). The Ad listed literally dozens upon dozens of "Specials" and concluded
with another coupon: ".i'ree, Bring this Coupon to Build 'n Save this weekend and get a free chance to win a new Johns-Manville floor or ceiling, including installation, for one room of your home. No Purchase Necessary."
The Ad featured Power Tools in the current Catalogue Club series. It also repeated "Last Week's Sell-Out:" Truckloads of Concrete Bricks.
This was the "Second Week of the Grand Opening Sale."
The June newspaper advertisement at hand features the store's first "Pool and Patio Sale!" The bargains were, as usual, almost unbelievable. It announces a "F'actory Demonstration on Saturday, June 25, of Plastic Wall Tile."
The institutional message in the store's June ad was: "No Credit Cards or Membership Cards Ne,:essary Just takes green money or a home-improvement loan to make savings at Euild'n Save."
The latest newspaper Ad we saw, about the time we visited the yard, in fact, was the weekly one for July . featuring the "88c Sale-There are Items for the Home. the Yard, the Car. and for You personally. It's well worth a trip to Build 'n Save this weekend," read the regular Friday advertising of the lumberyard-store.
Among the bargains at 88c was the Hawaiian Tiki Torches With Poles . . , "While They Last," as mentioned earlier in this article. Most of the brand names also had a "special" or two for the 88c Sale.
We missed the August advertising, and the September stufr oughta be just as crowd-inviting for this amazing Southland operation. fn fact, we became so enamored with the flrm's Advertising while preparing this story for you that we really should subscribe to the Long Beach newspapers to try and keep up with them and their ideas.
One thing is sure: you won't meet a finer bunch of retail lumber and building materials men than the crew on daily deck (excepting Mondays) at Build 'n Save in Lakewood, California. The Southland industry has long respected Robert E. Marks as tops in his field, and Bob has engaged that same calibre of manpower to work with him here.
And as for their super-merchandising ideas this Anno Domini of 1960, well-we trust their newspaper advertising has shown you how they spell guccessful gelling.
-National Foresf Producis Week . October l6-22-
The next meeting of the Wholesale Lumbermen,s Association of Southern California (WLASC) will be Tuesday, September 20, in the Garden Room of the Los Aneeles Athletic Club at 7:00 p.m.
-National Foresf Producfs Week October l6-22-
_ Gesrge Monnier of Reinhart Lumber & Planing Mill, San Francisco, was elected president of Dubs, Ltd., at the club's annual Election Tournament staged at the San Jose Country Club, July 15. Monnier received the president's gavel from outgoing prexy Paul Gaboury, who directed the club through an exceptionally fine 1959-60 season.
Hosts for the day were Leo Cheim, Sr., Louis Larson, Del Travis and Doc White, and the annual Calcutta Pool Tournament was, ^as usual, under the expert direction of Pro Eddy Duino, whose final tabulations read as follows:
First prize, a tie between teams of Ev Lewis, Roger Schuyler, George Monnier, and the team of Art Bond, Bill Johnson and Wendell Scott.
Second prize: Al Soulages, Hollis Jones, Doc White.
Third pize: Lloyd Swiger, Jim Moore and Walter Hjort.
Fourth prize: Bill MacBeath, Bob Kilgore and Jim McKillop. Fifth prize: another tie, between teams of Chet Dennis, Gran Geisert, Bill Bonnell, and the team of Del Travis, Bill Gilmore and Wendell Paquette.
In the First flight of the regular prizewinner's division it was George Monnier, Chet Dennis, Ralph Lamon and Doc White in that order. Second-flight winners included Roger Schuyler, Hollis Jones and Lloyd Swiger, and in the
VIA RAII OR TRUCK -&- TRAII^ER SHIPMENTS
Old-Growth Bond-sqwn REDWOOD from Boiock Lumber Co., Monchester
Otd-Growlh DOUGIAS FIR from Spocek Bros. lumber Co., Monchester
Precision-trimmed STUDSDouglos Fir o White Fir . Redwood
REDWOOD POSTS ond FENCING o
Speciolizing in Mixcd Shipmcfis of Douglas Flr e R.dwood
Produdion & Home Clfice: Ukiah Ofice: Arcata Oftce: Southern Colilornia Ofice: Fred HoLMES/Corl FoRcE Gil Sissons Frqn llotmes Don Multer
P. O. Box 987 HOmesteod VAndyke 2-3657 30712 Driftwood
Fort Brogg, Colif.
twX: Forr Brogg 4g 2'54g8 TWX: ARC 39 south Loguncr' Coliforniq
Phone: YOrktown 4-37OO
Wholesole Only
HYqtt 4-8021
third flight it was Ev Lewis, Bill MacBeath and Al Soulag'es, one to three. The Guest-flight prize was copped by Al Soulages, Jr. with a net 69, and second-place winner was Frank Rainey with a 72 net scorecard.
Distribution of the Calcutta Pool by Eddy Duino was accompanied by some particularly sharp stories and some of the San Jose club pro's first-class needling with particular reference to 1958-59 prexy Hollis Jones, recently back from Honolulu.
Nominating Committee Chairman Bill Johnson then presented the new slate of officers and they were elected bv unanimous acclaim (being no one else w-anted the job?). -
President-elect George Monnier officially received the president's gavel and then introduced his 1960-61 "crew" as follows:
Vice-president, Wendell Bill Bonnell and Jack Crane, Jacobsen, Sr.
Paquette ; Sergeants-at-arms, and secretary-treasurer, Tom for the coming year will read
The new slate of directors as follows : Charlie Beacom, Bill Freeland, Walter Hjort, Bob Kilgore, Louis Larson, E,v Lewis, Hugo Miller, Roger Schuyler and Roy Sjolund.
The next tournament, the l39th such "classic," was played on the club's "home" course, the Meadow Club in Fairfax, on August 19.
-Nafional Foresl Producls Week October l6-22-
Recent purchasers of the Bennett LWay Panel Saw product, sold and serviced by Wayne C. Ervine, Atascadero, include:
Encinitas (Calif.) Lumber Company; San Diego City Schools; Pine Tree Lumber Co., Vista; Bayside Lumber Co., San Mateo; I\{acdell Distributors, Oakland; Western Asbestos Co., Oakland ; Ventura City Schools; Triangle Lumber Co., Carmichael; P.B.M. Wholesale, Santa Rosa, and Dary's, Inc., Barstow, Calif.
-Nationa, Forest Products Week , , October 16-22-
New business listings and changes in the August 16 supplement of the Lumbermen's National Red Book Service, published by Lumbermen's Credit Assn., Inc., Chicago, include: Reid's Canoga Building Center (retail lumber), Canoga Park,
Calif.; Marsteller & Sons (mfgrs. cabinets), Costa Mesa, Calif.-
E. L. Marsteller, prop.; P & M Cabinets (mfgrs. cabinets), Costa Mesa, Calif.-Peter Mardesich, prop.; the listing of Geo. B. Loveday as proprietor of Loveday Lumber Co. (retail lumber), Los Angeles; the removal of Lightfoot Lumber & Supply Co., (retail lumber) from San Diego to Santee, Calif., and the removal of E. A. Howard & Co., San tr'rancisco, from the lists as an inactive business.
The meeting was convened at 3:30 p.m., July 27, 1960, by James Forgie, vice-chairman. Those attending were as follows, representing :
LeRoy H. Stanton, Sr.-Wholesale Hardwood Distributors; Ed Fountain-Ed Fountain Lumber Co.; Richard Fenton-Richard Fenton & Associates;
Robert P. Graham-Armstrong', Fenton & Vinson, Inc.; John Ryder-Armstrong, Fenton & Vinson, Inc.;
Stanley G. McDonald-president, Southern Calif. Retail Lumber Association;
D. C. Essley-D. C. Essley'& Son;
Ole May-Califomia Lumber Merchant;
Orrie W. Hamilton-Southern Calif. Retail Lumber Assn.; Harvey W. Koll-Hoo Hoo International;
James H. Forgie-Los Angeles Hoo-Hoo Club, and John R. Mercier-Southern California Plywood Assn. Committee chairmen were called upon to outline the progress of their respective committees. Orrie Hamilton described the excellent progress of the Displayb committee. Bob Graham related some of the problems encountered in deciding proper placement, final arrangements, etc. Chairman Hamilton agreed to call his committee meeting at an early date in an attempt to finalize, insofar as possible, the remaining unsettled details.
Mr. Fenton and Mr. Forgie, speaking for the Speakers' committee, detailed the approach to Tony Antoville, Sr., chairman of the board. U. S. Plvwood Corooration. and Gene Brewer, president, U. S. Plywood Corporation. It was reported that one of the two gentlemen would be available as au "industrv-type" speaker.
Other names in the "industry-type" classification being considered were Owen Cheatam, chairman of the board, Georgia-Pacific Corporation; Charles Luckman and William Pereira, two nationally known architects and apparent good friends of wood products.
Mr. Fenton suggested a renewed emphasis on a prominent political figure in order to focus public attention on National Forest Products Week, but without ruling out the possibility of a prominent industry spokesman to share the platform at the luncheon.
Other suggestions came from John Ryder, Orrie Hamilton and Roy Stanton, which included such suggestions as a prominent name but non-controversial, non-political figure, such as George Gallup of the Gallup Poll. This suggestion was made in order to avoid any political connotation of a party nature so that the National Forest Products Week's promotion could avoid any inference of party endorsement.
Other suggestions included national real estate figures
and other architects, among the latter F'd Fickett, who has long been known as a friend o{ wood products.
Clhairman Essley of the Finance committee commented on his progress and invited comments from the representatives of the various associations present.
Stanley McDonald reported biiefly on the.expected response oi retail dealers.-He felt there would be good support from the retail dealers.
- Mr. Fenton reviewed the details of the first two letters which would be used by all concerned in soliciting funds' The first of these letters was to be of general nature over the signature of General Chairman \Mayne Mullin on the Nationll Forest Products Week letterhead (see Page 8).
Mr. Graham proposed that his office would prepare the letter forms for eaih association for their mailing to their own mailing lists. This letter would include the details of availability of rubber stamps, bumper strips, and newspaper advertising mats (which could be used in conjunction with
a firm's own advertising). Chairman Essley agreed that this would work well with the Finance committee's intentions.
Mr. Fenton detailed the Congressional action required in order to obtain a Presidential Proclamation, proclaiming the week of October 16-22 as National Forest Products week. Inasrrtuch as the Senate has already taken such action, he urged all to write their representatives, endorsing such legislative action.
It was announced that a decision had been made not to attempt to use the Columbia picture, "Strangers When We Meet," because of the questionable moral tone accompanying the picture.
The next meeting was announced for Wednesday, August 24, 1960, at 3:30 p.m. at the Los Angeles Chamber of Commerce Building.
Respectfully submitted, John R. Mercier, Secretary
A good financing plan is "the best sales-clincher a lumber dealer can have" in his fight for a share of the $20 billion home-modernization market, according to an executive of a leading company that finances millions of dollars of home and property improvements every year.
"Financing is an integral part of the lumber yard's new function as a 'one-stop home-modernization center,'" says Charles R. O'Donnell, vice-president in charge of sales for IJniversal C.I.T. Credit Corporation. "With a well-conceived financing plan at his disposal, the lumber dealer can .offer his home-improvement customers attractive monthly terms, plus the added convenience of financing a large, costly and complicated job in a single 'package' in new business, stimu. the dealer's margin of
A sound financing plan brings lates "repeat" sales and protects profit, O'Donnell said.
"The most effective weapon in the dealer's arsenal of sales-closers is a financing plan that enables him to quote the cost of a job in monthly payments," he pointed out. "A homeowner is likely to balk if you quote him a flat price of, say, $1,900 or he may shop around elsewhere for a lower price. But if you explain to him that he can get the job done for $74.47 a month or even as little as $63.86 a month, with credit life insurance thrown in, and that he'll have no troublesome details to worry 2f6s1-4s time-consuming negotiations with subcontractors-you. can likely sell him on the spot.
What's more, O'Donnell says, instalment financing lives the dealer a ready-made tool for "stepping uir" the size of a property rmprovement contract.
"Let's suppose you're in Mr. Brown's home to give a cost
estimate for an extra bedroom," he points out. "The stork has just paid a visit and it's obvious that the Browns need more living space-not just an extra bedroom but another bathroom and a finished playroom in the basement, too. You suggest that and Brown says, 'Sure, I know we need these tfiings but we can't possibly afford them now.' So you tell him, 'Well, Mr. Brown, I have news for you. You can have all these conveniences and improvements and enjoy them now when you need them most for just a few dollars more each month.' Then you quote the monthly rate for a five-year contract, which is only slightly more than Brown would have paid for a $2,500 bedroom addition financed over 36 monlhs. And you walk out with a $5,000 contract in your pocket."
The lumber yard that serves its community as a "oqestop modernization center" should be equipped to handle any home-remodeling project from start to finish, O'Donnell says.
"The dealer may find it advantageous to set up a special home-modernization department," he comments. "The man in charge of this department would translate the homeowner's wishes into blueprints and specifications, draw up a complete set 6f plans, recommend the kind of materials to be used, estimate the total cost of the job, farm out various phases of the work to electricians, plumbers and other subcontractors and oversee the entire job to make sure it's done right."
The dealer sells the customers' instalment contract to the sales finance company and gets his money in full on completion of the job, O'Donnell points out. The customer makes his monthly payments directly to the finance firm.
Under Universal C.LT.'s "Property fmprovement Plan,"
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he explains, the dealer incurs no financial risk-he is relieved of all responsibility other than to see to it that the work is done properly. There is no "recourse to the dealer,, -no financial obligation on the dealer's part if the homeowner ooesn t pay.
trends and concepts in the procurement
James M. Stewart, USAFR, film star and porter, will introduce the Secretary.
field. Brig.-Gen. Air Force sup-
Noting that the
plan is offered through more than 400 Universal C.I.T. branch offices across the United States, O'Donnell observes that ..the dealer using the plan benefits from the 'credit know-how, of a company that has financed more than 18 million automo- bil:: during the past half century. He has access to virtually unlimited funds. IIe can be sure of quick credit approvali with a minimum of red tape. And 6e can get expert assistance from Universal C.I.T. at the local levll in handling unusual deals,"
O'Donnell adds that the burgeoning home-improvement market offers exceptional opportunitieJ to the lumber dealer who has seen his sales to local builders decline with the advent of "mass-produced" housing.
"This is the chance of a lifetime for the lumber dealer wtro. wants to participate in the fastest growing segment of the nation's credit economy," he statel. ,,BuI hJmust realize that competition for the consumer's credit dollar is intense-that credit is being used to an increasing extent to finance swimming pools, vacation homes, collJge educations, European travel and many other'big-ticket'ltems.',
The lumber dealer who does noi use instalment financing will "miss the boat," O'Donnell cautions. "His potentiai customers will commit themselves to other instalment purchas_es that may take them out of the home-improvement market for years.
"To win his rightful share of the credit dollar he must learn to use the same_ instalment selling techniques that have lifted sales of swimming pools, pleisure boais, .apptiances and cars to their present high levels."
-Nafional Forest Products Week October 16-22-
Secretary of the Air Force Dudley C. Sharp will analvze the USAF'S current fiscal and opefational role itt u -"io, address at a luncheon sponsored 6y the Los Angeles Chjm- ber of Commerce, September 26,'at the Cocoinut Grove. Purpose of the event is to provide Southland industries in aircraft, missile and related-fields with the latest Air Force
Reservations are now being accepted for is being planned in association with the Procurement District. Tickets are priced available through the Chamber, 404 S< Angeles 54.
the event, which Los Angeles Air at $7.50 and are Bixel St., Los
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Mariano F. Lichauco, district governor of Rotary International in Manila, P.I., in a letter to Roy Stanton of E. J. Stanton & Son, Los Angeles lumber wholesalers, acknowledges recent receipt of 29 packages of magazines generously contributed by members of Rotary Club No. 5. The letter to lumberman Stanton, a member of Rotary's International Contacts committee last year and a past Snark of the HooHoo Universe, says:
stNcE t9l9
IONG BEACH o Suite 604 Oceqn Center Bldg. SPruce 5-2251 o HEmlock 5-8948
SAN RAFAEL, CAUF. ' P. O. Box 569
Glenwood 4-2310, TWX SR 64
EUREKA, CAtlF. o (Generol Office) 630 J. Sr.
Hlllside 3-7001, TWX EK 84
Cqlif.
"Yesterday morning, June 29, the 29 packages which arrived on the President Wilson were ofrcially turned over to the Rotary Club of Manila by Capt. Joseph D. Cox. Those who went to receive the packages appear in the photo, left to rig:ht: yours truly, Gov-
ernor Lichauco; Capt. Cox; the incoming president, Joe Barredo, and the incoming secretary, Ralph Hawkins. President Ramon Ordeveza could not be present because he was finishing his report as the outgoing president. We will send you and the President Line copies of the press releases and Certificates of Appreciation in thanks for these gifts. President Barredo is appointing a special committee to distribute these magazines to organizations which will profit by them.
"In the name of the Rotary Club of Manila, I wish to thank you and the Rotary Club of Los Angeles for the worthwhile project which I am sure wiU build better friendships and understanding between your people and ours."
-National Foresl Producls Week October l6-22-
The August 16 Bulletin of the Southern California Retail Lumber Assn., issued by Executive Vice-President Orrie W. Hamilton, publicizes and illustrates uses of phony lum-
ber grade stamps now prevalent in the area. Any-infl?.q"1: are isked to be called fo the attention of the SCRLA's Erik Flamer at GEneva 9-6783, or to the Pacific Lumber Inspection Service district.
-National Foresl Products Week . October 16-22-
Fresno, Calif.-WOW ! That 1960 Valley Frolic of San Joaquin Hoo-Hoo Club 31 here (and all around the town) is shaping up as THE Event of the Year ! It pleases Frolic Committee Chairman Don R. Walker to report that the 2-day affaft is well along in the planning, wi+ -$gig" Sneid directing the Golf at Fort Washington_99!!-9llU' Friday afternoon, Sept. 16; everybody planning SO1\4Ething for the informal gatherings Friday evening; Jim Duart directing the Bowling at Mid-State Bowl, Saturday afternoon, Sept. 17; Bob Reid gathering up the 9 for the late-
Saturday p.m. Concat, and Louis Frame soliciting the good wholesaie-friends for special activity on the Banquet and the Floor Show main-event, Saturday night' And D. Normen Cords is handling the Ticket sales.
Prizes will be- awarded for both the Golf and Bowling events, while all the other 2-day events will be awardworthy themselves. This is the last notice The California Lumb-er Merchant can get in print before the Frolic happens, but it hopes you'll ALL be there !
-Nalional Foresl Producls Week ' ' Oclober l6-22McKendrick
Ray McKendrick, young but veteran Southern California lumbirman, has opened offices in the penthouse tower of the Ocean Center building in Long Beach, representing McNamara & Peepe Lum6er Co. of Crescent City, Calif., exclusively. Ray has been around wholesale lumber sales since the close of WWII.
-Nafional Forest Producls Week October l6'22-
Construction was nearly complete last month of the Santa Ynez Valley's first induitrial center, the Valley Industrial Center, 1230 Nlission Drive, Solvang, Calif. Iir striking harmony with Solvang's Danish Provincial architecture,_the Center, located on Highway 150, will colorfully add to the westerly approach to town.
Under construction early this Summer were a 6-unit office building, three lumber warehouses and a millwork shop. Attractively landscaped, the spacious area will include paved roads, large, paved-parking areas and graveled storage areas. First completed was "Building 3,'t whose renters incJud_e a plumbing, electrical and painting contractor, and "Old Metalcraft Shop."
Niels_en Building Materials, Inc., owners and developers of the Center, will move from their location on Copenhagen Drive into their new buildings included in the Cenier: "Store Building No. 1, Warehouses Nos.4,6 and 7, and Shop No. 5."
The long-planned objective of this project is to make available to the allied building and construction trades of the Valley a unified grouping for customer convenience, attractively built and with rentals available to various firms'needs.
Identified as allied trades are: electrical, carpentry, plumbing, paint, sheet metal, heating, engineering Jnd di:sign, lumber, building materials, etc.
Available rentals on a lease basis will be the following: Six f50 sq. ft. offices or stores located in "Office Building No. 2," a number of shops or warehouses, custom designed-, and partitioned to the size required of the individual businesses, located in "fndustrial Building No. 3."
Adjoining the new Center, to the west, is the new home of Solvang Cement Products, Inc., attractively constructed
along. the Danish Provincial lines. Also adjoining to the west is the Buellflat Rock, Gravel and Hot Mix plant.
Located to the south, Parcel 38, is the recently opened Southern Pacific Milling Company's Ready-Mix Concrete Plant, Solvang branch. Sanchez Bros., Contractors, have leased space, Parcel 3.A., for future development and expansion of their excavating, grading, paving and Class A Contracting business.
Nielsen Building Materials, Inc., in its 28 years of service to the Valley, has continuously striven to keep pace with the community, and to provide the services required of the progressive community of Solvang. The present step, the largest in the firm's history, is one of a series of important advancements.
The most significant event in the firm's history was its founding in 19-32 by C. V. Nielsen, as a generaf bnitalng contractor, and later building of its first structures on Copenhagen Drive.
Mr. Nielsen built many of the community's larger structures, including the first unit of the Santa Ynez Valley Union High School, the first unit of the Solvang Lutheran Home, part of Copenhagen Square, the new Nielsen's Market, auto courts and a number of ranch and private dwellings in the Valley area.
In 7949 the firm expanded from a general contracting business to a complete building materials sales organization. Additional buildings were created at its location fronting Mission and Copenhagen drives in Solvang. From 1949 to date the firm has expanded at this location with new land to the east and new store buildings.
As the building materials sales grew over the years, the firm has devoted more and more time to properly supplying and serving the many building contractors of the Val-
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ley, consequently reducing the scope of its contracting operation.
The facilities of the new lumber and building material sales area will be one of the most complete and modern facilities of its type in California. Combining these facilities with the stores, offices and warehouse rentals available to allied trades, Santa Ynez Valley will have one of the first one-stop construction trade centers developed on the coast.
Nielsen Building Materials, fnc., is owned and operated by Mr. Nielsen with his sons, Daryl and Alton, and his daughter Thora Mae. The family's new \zalley Industrial Center should further its fame as comparably as one of its famed tenants, that "Old Metalcraft Shop" whose Danish modern stoves of its own manufacture in Solvang, Calif., are sold over a wide area of the U. S.
The Center, as far as is known, is the first of its kind in Santa Barbara county and the Nielsens have every right to be gratified with the early response to its construction and facilities.
-Nationa/ Foresf Producls Week . October l6-22-
The Buena Park (Calif.) Lumber & Hardware Co. held a "Western style" Open House, Friday, August 5, serving barbecued hot dogs with all the trimmings to its guests who dropped in from 4:00-8:00 p.m. And, according to Bud Nelson of the retail family operating the yard and store, the floor was cleared for all who wished to dance.
The Nelson brothers' Ooen House was to introduce to its customers three newly designed departments: Wall Paneling and Plywood, Sash and Doors, and Hardwood Lumber and Wood Moulding.
-Nafional Foresl Products Week . October 16-22-
The Federal Housing Administration suggests that all who plan to build rental or for-sale housing in the state of California acquaint themselves with the provisions of, including responsibility to conduct operations in conformity with, Division 24 of the California Health and Safety Code, Part 5, commencing at Section 35700, prohibiting discrimination and segregation in publicly assisted housing.
As with other provisions of state and local laws, declares the FHA, builders are expected to conduct their operations in conformity with the above laws. Any instance where the Commissioner finds that a valid determination has been made of non-compliance with any provision of these laws, may result in no further extension of FHA business pending satisfactory correction of the non-compliance.
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"More than a QrnrtarGentury Erperience Matketing Wecten Forect Products"
Over 8,000 miles of the American scene are on parade for the professional foresters from more than 60 nations to visit seven major regions of the United States for a firsthand look at America and her forests. forestrv institutions
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and forest industries, while they are in this country as delegates to the Fifth World Forestry Coniress a[ Seattle, Wash., Aug. 29-Sept. 10.
Congress officials announced that two pre- and five postCongress tours were available to special groups of the nearly 2,000 foresters attending. A special tour of British Columbia will be offered by Canada. In addition, six all-day and nine half-day toirrs ar.e scheduled while the Congress is now in session to give delegates an opportunity to visit major points of interest within 250 miles of Seattle.
"Because we want our visitors to get a well-rounded picture of our country," said Henry Clepper, Tours Committee chairman, "we have arranged these tours not only to show a slice of American forestry and forest industry, but a cross section of America itself."
The tours are being made by bus except for an air trip to Alaska. Travel routes are scheduled through agricultural and woodland areas, and through small towns and large cities so visiting foresters may see Americans living, working and using their land for many purposes.
One of the two pre-Congress tours covered a large part of New York state and New England. The second was a 1,200-mile trip from Los Angeles to Seattle through one of America's most interesting and heavily forested regions.
The five post-Congress tours will carry visitors from St. Paul to Milwaukee in the Great Lakes region, Memphis to New Orleans in the South, Spokane to Salt Lake City in the Rocky Mountain region, Phoenix to the Grand Canyon in the Southwest, and from Seattle to Sitka in southern Alaska. The Canadian trip offered by the British Columbia Forest Service will include a trip to Vancouver and to several private and public forestry projects.
Short tours during the Congress will include visits to experimental forests, State and private nursery and seecl op-eratiorrs, the Seattle watershed, and lumber, plywood, and paper industries in the Seattle area.
Of particular interest to foresters will be a 180-mile _tri^P to Snoqualmie National Forest, administered by the U. S. Department of Agriculture's Forest Service, arl o,utstanding example of multiple use in land management. Visitors to Snoqualmie will see logging roads and active logging operationJ, patch cutting of- Douglas-fir, slash disposal, regeneration by seeding and planting, recreational areas, emergency airstrips, and Jacilities and equipment for managing and protecting forest resources. ^
One-hu-ndred ar-rd five foresters from 25 different coun-
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tries on five continents participated in the Fifth World Forestry Congress tour of the Redwood Region, August 2l-22. The Congress converled in Seattle August 29. ^Ihe Pacific Coast pre-convention tour began in Los Angeles and terminated in Seattle.
Highlights of the tour of redwood industry facilities were a visit to the Scotia mills of The Pacific Lumber Company, a logger's lunch at Georgia-Pacific Corporation's Big Lagoon cookhouse, and a tree felling and logging demonstration on tree farm lands near Klamath. Tour leaders on redwood operations lvere Ted Carlson and Alden Ball for The Pacific Lumber Companv at Scotia. Iohn Miles and John Yingst at Klamath, ind"Fred Landenberger, California Redwood Association forester coordinator, Eureka.
The tour group entered the redwoods from San Francisco on August 21, stopping at Richardson Grove and Humboldt Redwoods State Parks enroute. Tl-re mill tour at Scotia was conducted by The Pacific Lumber Company on
Monday, August 22, at 8:00 a.m. Here the group viewed the large integrated redwood mill with hydraulic debarker, sawmill, remanufacturing plant, glued products plant, and bark utilization plant.
A healthy logger's lunch prepared by company chef Tony Gabriel was planned for the delegates at GeorgiaPacific Corporation's Big Lagoon cookhouse at noon August 22.
Forestry delegates to the World Congress arrived at logging operations on Hunter Creek near Klamath at 2:00 p.m., and were conducted through forest areas. Following the felling of a giant redwood, the foresters observed a complete redwood logging operation from log bucking to skidding to loading trucks for the trip to the mill. After the visit to the logging operation, they proceeded to Crescent City through the Redwood Experimental Forest (near Klamath) administered by the U. S. Forest Service in cooperation with Simpson Redwood Company.
The old idea of selling retail was to put in a stock of rildins materials and. when lohn Smith decided he wanted he - building and, John to build a home, give him "a good close figure" on the bill.
There was no effort of preliminary character to prepare the prospect for the building idea or create the idea of building; nothing to sell the prospect on the lumber dealer and keep him sold to the business point.
In other words, there was a painful lack of CUSTOMER PREPARATION. So, when the customer finally dropped in for quotations, there was nothing to tie him with but a price proposition.
A customer rushed into a barber shop one day and demanded a quick shave so that he might catch a train in a hurry. Did the barber grab his razor and immediately go to shaving this fellow who was in such a rush? He did NOT. He lathered the fellow's face thoroughly and then proceeded to rub in the lather on that chin with what looked like great deliberation until the customer, watching the clock, began to get nervous. But the barber knew his business. When he go1 that beard well-lathered, he grabbed his razor and had those whiskers off in a jiffy.
He understood customer preparation. And it is just as important in the retail lumber business as it is with a barber. The retailer who overlooks the theory of working on his trade constantly is overlooking a vital bet, because preliminary preparation is the chief secret of sales success.
Preliminary preparation in the building field means to keep your trade constantly advised as to Who you are' Where you are, What you have to offer and what you mean to thern in a service way; to keep them sold on yourself in your character as a building merchant so that when the time comes for them to buy anything in your line, it will not be necessary for you to go through all the motionS of
convincing them concerning yourself and your ability to help them. Convince them in advance.
THAT'S Customer Preparation. Remember-the bestlathered face is the easiest to shave.
-National Foresf Producls Week October 16-22-
Secretary of Agriculture Ezra Taft Benson reports that unusually dry conditions have greatly increased the problems of control and to date have resulted in 32 major fires, each more than 1,000 acres in size. New techniques of aerial attack by helicopters and air-fire tankers are proving effective in the control operation.
In reporting on the present serious situation, Secretary Benson pointed out that major progress has been made over the past years in reducing the losses from forest fires. Since 1940, the number of forest fires nationwide has been cut by more than 5O/o and acreage burned by more than n%.
-National Foresl Products Week . . October 16-22-
Central Lumber Company, of Hanford and Lemoore, opened its new third yard at Riverdale, Fresno county, on September 6, according to owner Steve Ross. The new Riverdale operation, which is located at 4520 W. Mt. Whitney, features a transit mix concrete division as well as a complete line of lumber, hardware and building materials. Yard manager will be James N. Ross, who will be assisted by Dale Smith and Ivan McClurg. Central Lumber's phone number at the Riverdale yard will be TOwnsend 7-3529, reports L. E. (Ed) Gobby.
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"Two Star" redwood studs have been approved by the Federal Housing Administration for use in construction designed to meet that agency's Minimum Property Standards.
Neil A. Conner, director of the Architectural Standards division of FHA, advises that "the 'Two Star' grade in 2x4 inch size may be used for load bearing studs ii lieu of Construction Heart or Sap Common Dimension shown in Table 7-4 (page 57) of the MPS." Conner also says that the "Two Star" redwood stud grade will be included in the next 'r'evision of Table 7-4, and FHA has advised several of its field offices of the acceptability of the new stud grade.
This action by FHA places "Two Star" redwoodltuds on the same acceptable list as No. 2 Common Cypress, Standard Douglas- fir, No. 2 Southern Yellow Pine, and certain other stud grades.
- G1a{i1S1ules.for redwood studs were announced in May by Ralph Talvola, chisf inspector for the Redwood Inspeition. Service. In addition to the stud grades, standard redwood 2x4s continue to be graded in Clear All Heart, A-Grade, Select Heart, Construction }Ieart, Sap Common, and Merchantable. These are the redwood stud erade marks used_by the Redwood Inspection Service, certif"ying agency for the redwood industry.
The "Two Star" mark, top, indicates a grade recently ap- proved by FHA for load-bearing studs. -One Star" siudi, indic-ated by the other grade mark shown, frdy be used in non-bearing walls, for blocking, and for cripples. RIS is the registered trademark of the Redwood Inspection Serv1Ce,
On April 21,7960, the Board of Buildine and Safety Commissi-one-rs, Cit2. oJ Los Angeles, approv:ed the reqlest of the California Redwood Association for two new r-edwood stud grades. The grades will be known as "Two Star Redwood Studs" and "One Star Redwood Studs." The grading spec_ifi.cations _for these two grades and the stampi to bi used in marking then were sent with the Bulletln datecl March 22, 7960, of the Southern California Retail Lumber Assn. The two grades are equivalent to "standard" and "IJtility."
Woyne
Wilson Chuck LemberDistribulion Yqrd: 7257 Eosl Telegroph Rood, Los Angeles 22 RAylnolad
Two Star Studs may be used in locations and under conditions set forth in Section 91.2515(a) and Section 91.4814 of the Los Angeles Municipal Code.
One Star Redwood Studs shall be permitted under the conditions set forth for Two Star Redwood Studs. but onlv to the extent of l5/o in one-story buildings or the top stor! of multiple-story buildings. One Star Studs may also be used for blocking, bridging, fire stops and short cripples. In its comments. the Commission said. "At the present
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time there are no adequate rules for grading redwood studs. As a result we have abproved the use of Sitka spruce specifications under Gradins Rule No. 15 of the West Coast Lumber Inspection Buriau as an acceptable substitute. The new Stud Grading rules are generally equivalent to the Sitka spruqe rules except the allowable crook has been reducecl irom 3/4" to a maximum of r/4" f.ot the two Two Star Studs and from approximately lt' to a maximum of tl" for One Star Studs.':
Seattle, Wash.-The tentative program for the 6th annual meeting of the Northwest Hardwobd Association, at-the Flamin"go room, New Washington no!.! (q:lrani1g)' Seltember"g-10, in conjunction wilh the Fifth World Forestry Congress no* cutrittt here, lists the following highlights:
9:00 a.m.-Friday, Sept. 9-Registration and get-together'
9:15-Ca[-to-Order by President Paul A. Barber, Willamina' Ore. Welcome to visiting industry members, introductions' announcements.
9:30-Dr. Edward G. Locke, director, IJ. S' F'orest Products Laboratory, Madison, Wis., "The Future of Western llardwoods'"
10:00-Harold E. Worth, forest products technologist, forest utilization research, Pacific Northwest Forest & Range Experiment Station, Portland, "A Newcomer Looks at the Opportunities for Western llardwoods."
10:30-Burdett Green, Los Gatos, Calif., former executive vicepresident, Fine Hardwoods Assn', Chicago, "A New Look at the Hardwoods of the Pacific Coast."
11:00-M. B. Pendleton, secretary-manager' National Hardwood Lumber Assn., Chicago, "The Importance of Proper Grading in Building Confidence.lmong Buyers; Increasing Sales and Expanding-(Mr.Markets."pendteton's express purpose in visiting Seattle at this time is to discuss the need for-a iesident National inspector in the area.)
Noon-Luncheon recess, Buffet'
1:30 p.m.-Panel Discussion: "What's 'Wrong With the-Sawmill?" ftoderator: L. R. Smith, L. R. Smith Haidwood Co'' Longview, Wash., and Los Angeles, Calif. Participants: Mill representatives and Wholesalers.
Emmet J. Nist, Seattle, "Quality Control From the Log to the Buyer"-Report on the Quality-Control committee' Committee Meetings.
?:30-Board of Directors meeting (Rose room)'
9:15 a.m., Saturday, Sept. 10-Annual business meeting and Election. ldarty adjournment for members and visitors to attend the F ifth Uforta foiestry Congress machinery and equipment displays and sessions on the University of Washington caJn-pus; ^Woittrwest Hardwood Assn. exhibit to be on display, ground floor' Anderson hall, featuring native woods.)
(Address all inquiries to Harry O. Mitchell, Secretary-Manager' NorthwestHardwoodAssn',3253CommodoreWay,Seattle99' Wash.; AT$ater 2-5554.)
Birds that fy in flocks have to follow the leader. We fy alone! "Captive" distributors'belong to a flock, and have to push the brand ad prbduct their head "bird'' features. Since we are independent, we have the freedom to select the materials we know will do the best iob for you . . and this is backed by 42 years of specialized experience right here, and our own choice of the finest suppliers. Superior service on the best in Plywood, Formica, Simpson Board, Masonite Brand Products, Acoustical Tile.
In a drive to help its lumber-dealer customers capture a greater portion of the consumer dollars spent on brandname products, Masonite Corporation is urging its wholesalers to co-sponsor dealers in the 1960 "Retailer-of-theYear" contest in which leading merchants will be honored by Brand Names Foundation.
In the recent annual Brand Names Awards dinner at New York City, four of the five top winners and 2l of the 29 lumber dealers chosen as finalists in the 1959 comoetition were nominated by Masonite salesmen, according to Earl W. Hadland, general merchandise manager for the hardboard manufacturer. This year's goal, Hadland said, is the co-sponsorship by Masonite Corporation and its wholesalers of several hundred leading dealers who will take advantage of their enrollment by using the sales aids
made available by Brand Names Foundation and get into competition for "Retailer of the Year."
After enrollment, Hadland pointed out, dealers receive from the Brand Names Foundation, without cost to them, excellent monthly sales aids, seling tips, advertising suggestions and other hepful information that will help them Luild sales volume.
-National Forest Producls Week . , October 16-22-
New business listings and changes in the August I supplement of the Lumbermen's National Red Book Service, published by Lumbermen's Credit Assn., Inc., Chicago, include:
Triangle Lumber Co. (retail lumber), Carmichael, Calif.-John C. Moore and Joseph Palmi, props.; Co-Operative Furn. & Mfg. Co., 2828 Whittier Blvd., Los Angeles-J. M. Jonas, prop.; and the change of firm name from Hebbron-Nigh Lumber Co. to the Freeway Lumber Co., Santa Cruz, Calif.
-National Foresl Producls Week Oclober 16-22-
In the forests of coastal British Columbia, the giant Red Cedar often survives centuries of time, wind and weather. Little wonder, then, that lumber cut from this naturally timeless wood will beautify and protect homes in the most severe climates for decades more.
Sebastopol, Caltf.-Analy Htgh School students have constructod an atomlc-bomb fallout shelter from Redwooal timbers at a cost of $291, according to an Assoclated Press dlspatch of August ?. Tho students, members of the Future Farmers of Amerlca, built the project ln two da,ys as a study course to show how cheaply such a shelter can be made from ma,terials. Working between Summer cla,sses, the students dug a, pit, then erected Redwood tlmbers to form a, room 5X? feet with a 14-ft. corridor, and covered the underground shelter with two feet of earth.
The retail lumber yard division of Diamond National Corp. offers customers a choice of three easy-purchase plans, all company-operated. The trade may:
(l) Pay cash or start a 30-day open account; (2) Use the Add-on "Revolving Credit" plan, or Time-Pay up to five years; and now (3) the latest Diamond National "wrinkle" to the Revolving-Credit plan: all major Credit Cards will be honored "on-the-spot" for purchases up to $100, and for purchases up to a $360 maximum with just a minimum of "bothersome" credit investigation.
Sales Agents: MacillllAtl & BL0EDEL tlMlTED, vANC0UVER, B.C.
Representatiae: F0RREST W. WltS0ll
P.O. Bor 114 San Marino, Calif ornia SYcamore 4-7835
The signs on the display booth above, an installation at the grand opening of the remodeled Fairfield, Calif., yard (CLM, 8/15/60), say:
"It's Easy to Buy at Diamond; 3 Purchase Plans for Your Shopping Convenience" and "We Honor Credit Cards-It Takes Less Than a Minute to Open Your Diamond National Account."
-National Forest Products Week October l6-22Silvorek Disrributors Nomed
Tacoma, \Alashington-$svsnf ssn new panel products distributors appointed by the Silvatek Division of Weyerhaeuser Company include, for the Western Region: Harbor Plywood Corp., Oakland; Harbor Plywood Corp., San Francisco; Al Disdero Lumber Company, Portland; Modern Materials, Inc., Los Angeles; Kritser Supply Company, Amarillo; Kilpatrick Brothers, Inc., Oklahoma City, and Chandler Supply Company, Inc., Boise.
CIRTIFIED - 1{lLN DRIEo
Exclusive Representotives for HOttOW TREE TUMBER COMPANY Mills qr : UKIAH, ANNAPOIIS qnd GUALALA, CALIFORNIA
SAIES: P.0. Box 178-Ukiah, Catif. - ll*:i,r::".,f;1,':*.'ff1'I
H0mestead z-ggz1 .TWX: ukiah gl
June shipments of redwood lumber were 55,618,000 board feet, bringing the total for the first six months of the year to 274,527,000, compared to 297,039,000 for the same period of 1959. Shipments during May of this year were 49,208,000 board feet.
First half production, reported to the CRA by 11 major redwood mills, totaled 305,778,000 board feet, and orders received were 276,761,000 board feet. This compares with last year's 309,054,000 and 312,492,000, respectively.
June production of 52,804,000 board feet was neaily 9/o over the 48,058,000 of May. Orders received during June totaled 49,178,0W board feet, compared to 41,502,000 for May.
Stocks on hand at the end of Iune wdre 402j24p00 board feet, compared to 409,230,000- for May and 370,923,000
hqv'he rqciri-
at the end of June 1959. Orders on the books stood at 65,728,000 board feet. This compares with 72,138,000 f.or May and 74,936,N0 for June of last year.
-Naiional Forest Producfs Week October 16-22-
An announcement, dated August 17, went out to "the Customers and Other Friends of Security Paint Mfg. Co.," stating :"Mrl ;amei L. T.tt"rsall, who has been a partnsr of Security Paint Mfg. Co. for over 20 years, has nori, acquired sole ownership of the company. We will follow the-same policies of fine quality and service with which you are familiar. We appreciate your past patronage and look forward with pleasure to a long-continued and pleasant business relationship with you."
-National Foresf Products Week October 16-22-
Distributors for OLYMPIC STAINED PBODUCTS ..
Perfect Fir Sidewolls qnd Stoins
like the beatnik termite says-0ur Pressurc-Treated lumber is termite-proof and dry-rot protected
John B. Atwater (right) has Francisco, and will headquarter been named Southern Division at 1052 West 6th St. in Los Anmanager of Del Valle, Kahman geles. His plywood and lumber & Co,, of 40 Spear St., San experience, coupled with his
lmporled
for the fine DV&II firm. Congratulations may be extended John at HUntley 2-8011, where he is now on the job.
Mr. Atwater was formerly a salesman for Plywood, Inc., and 'won a world of knowledge, he says, under the fine supervision of Allan E. Boal. Jr.. and Nolen E. "Slip" Mills. He reluctantly left Southern California to manage the Northern California branch of Plywood, Inc., in the Bay area. He later returned to Southern California as manager of Allied Veneer. But his desire for many years was to return to his original field of Export-Import and, fortunately for him, knowledge of overseas procure- recent changes in the organizament gained with the Arabian tion of Del Valle, Kahman & Co. American Oil Co., should aid gave him the opportunity to him in outstanding performance manage its Southern division.
-Nafional forest Products Week ' .October l6'22-
Petter H. Svenkerud (right), a native of Norway and business administration graduate of the University of California at Berkeley, has joined the Los Ang'eles sales stafr of OregonPacific Forest Products Corporation, which has attracted an unusual number of ex-athletes to its organization. Oregonians will remember the names of Jay Mercer, Darrell Robinson and Hal Saltzman. Another one is Svenkerud. He ran the 440 for the Tjalve Sports Club in Oslo, and is proficient at tennis and skiing. IIe was a corporal in the Norwegian Army's security service in 1951 and 1952. Svenkerud studied at the American Institute for Foreign Trade in Phoenix, Ariz., for a year be-
fore attending the University of Califoraia. IIe was associated with various lumber firms in
oou? u6 Tuts cRAzY WAPPEN SourTl l(E{
Southern California for five of the company's growing trade years before joining Oregon- in Southern California is seen Paciflc, the most recent being in the fact that Oregon-Pacific F airhurst Lumber Company. is now shipping lumber to that Oregon-Pacific established a market by cargo vessel, at a sales office in Los Angeles, time when its rail shipments headed by Ralph Cardwell, a are also increasing. little more than a year ag'o. Oregon-Pacific is a manuThe need for expanding cover- facturer and wholesale distribuage and service to Southern tor of lumber throughout the California lumber dealers led to United States. The head office Svenkerud's appointment, and is in Portland, Oregon, with further additions are planned other offices in Denver, Kam- for the near future. Evidence loops and Prince George, B.C.
-Nafional Foresl Producls Week October 16-22-
T. E. Olsen Co., 9538 Brighton \May, Beverly Hills, has renewed its Associate membership in the Southern California Retail Lumber Assn. Ted Olsen is president of the wholesale lumber firm.
New business listings and changes just published in the August 19 supplement of the.Lumbermen's Nationa^I Red Book Service, published by Lumbermen's Credit Assn., Inc., Chicago, include: Certified Wholesalers, Inc. (wholesale and retail building materials, plywood and lumber), Tucson, Ariz.; Carle & Sons Wood Products (cabinetmakers and mfgrs.); 415 S. Los Angeles St., Anaheim, Calif.-Fred Powell and John Carvounas, props.; Corona Cra^ft (mfgrs. cabinets and furniture), Capistrano Beach, Calif.-Milon Hutehinson and K. L. Toney, props.; Linden Building Materials (retail lumber), Linden, Calif.; Plywood & Door Western Coqr. (importers plywood and hardwood lumber), 1555 Santa Fe Ave., Long Beach, Calif.; Lark Furniture Mfg. Co., Los Angeles; Jim's Cabinet Shop (mfgrs.), Orange, Calif.-James L. Piskule, prop.; Brentwood Mfg. Co. (mfgTs. flush doors), Pomona, Calif.; John C. Carey Milling Co. (mfgrs. millwork), 591 E. gth St., San Bernardino, Calif.-John C. Carey, prop.; George's Cabinet Shop (cabinetmakers), Stanton, Calif.-George Szekely, prop., and Oromill Lumber, fnc. (retail lumber), Whittier, Calif.
Serving All Southern Cqliforniq lumber Ysrds - Cobinet ShopsFurniture Mqnufocturers qnd Wholesqle Lumber Distributors
Thonk YOU, Mr. Deoler .
for your fine qnd friendly response during the "shokedown cruise" of our new Wholesole orgonizotion this posl yeor.
Our gool is to become YOUR source for Quolity Lumber, bocked up by Dependoble Service ond Fost Shipment-by Roil or oul own Truck Oeet.
Thonksogoin...ondmoy we serve You soon?
Al Boldr Chorlie Bcocom Occor Gtacn Jock st. I$odinFor the third consecutive month, light construction other than residential has led building activity in the 13 Western States. California, too, shows an increase in light construction other than residential for thc month of June 1960, as compared to a year ago.
In the 12 western states excluding California, the total for construction other than residential is $100 million. In comparative figures, dwelling-unit construction for which permits were issued in June 1960 amounted to $81 million as compared to $100 million a year ago, or a drop of $19 million. So the net increase in total value of building permits in the 12 \Mestern States was $3.5 million.
In California, construction other than new homes showed an increase of $4 million from $135 to $139 million. Dwelling-unit construction, however, dropped by $25 million due largely to an over-inventory of speculatively built homes in the metropolitan areas.
In the overall picture for the 13 western states, the total value of building permits issued in 453 reporting building jurisdictions is down from $529 million to $512 million, a drop of 3.3/o. The number of permits issued is down from 71 thousand to 66 thousand, a drop of 6.9/a.
On the building of new dwelling units in the West, the number of permits issued has dropped from 29 thou-
The 25 Leading Constmctlon ilurisdlctlons of the lilest June, 1960
*Unlncorporated
sand to 23 thousand, a decrease of.2l.2/o, while the value of dwelling unit permits is lower from $316 million to $273 million, a decrease of. 13.8/o. It would appear that while the cost of building has evidently increased during the past year, the number of building permits issued for multi-family dwellings has decreased. This would account for a greater drop in number of dwelling units than in actual dollar volume in building throughout the West.
The bright spots in Western building for June were noticeable in four states: Alaska, Arizona, Nevada and Wyoming. In all of these four states both the number and value of total building permits as well as the number and value of dwelling units was up over a year ago. In Alaska
the value of permits issued doubled that of last year, from $2 million to $4 million. In Arizona there was a healthy increase, from $22 to $32 million.
Hawaii continues its merry way, with building permits valued at $19.5 million as compared to $18 million a year ago. The number of permits is also up, although residential building has taken a severe drop for the month. Nevada shows an increase of $3.5 million over a year ago in value of total permits, of which $2.3 million is residential construction. Wyoming has an increase of a half million dollars in total building, which is almost entirely represented by an increase in new home construction. Oregon shows an increase of $1 million in total building, but a decrease in new home construction.
Based on the tremendous activity shown in Arizona, both Phoenix and Maricopa County have jumped from 13th to 12th paces, respectively, in the May standing of the first 25 building areas in the West, into 4th and 5th places, led only by Los Angeles city and county and Honolulu, in June. Sacramento County has also shown a large increase
in building activity and is in 6th place. Denver has shown an rncrease over a month ago as well as a year ago and is in 10th place considerably ahead of its position a year ago.
-National Foresl Producfs Week October 16-22-
Indio, Calif.-The Valley Lumber Company opened new display room and yard, July 28, on a 7-acre site a hundred feet north and across Highway 60-70-99 f.rom yard destroyed by midnight fire this Spring. The new eration has 20,420 sq. ft. under roof and 5,000 sq. ft. given to the modern new display room and offices.
its few the opare
Neal Chadbourne, local manager with 23 years' lumber experience, has been a resident of the Imperial Valley eight years. His invitations to the Valley promised free orchids to the ladies, balloons to the kids, and prize awards to the luckiest. The.firm, which also operates yards in Salton City and Palm Desert, was purchasid this Spring by the A. C. Ifouston Lumber Co., which was founded in Kansas in 1886 and has retail yards throughout the West.
"Service PIUS.
Thickness on Our Sorting Toble
Air DrYingQeYglecl Storoge
Cqr Loqding ond Unlooding
Tollying ond Inspection
Adiocent to the Freewoys ond All Soulhern Colifornio Cities
ls q MUST with US" SPruce
The family and friends of C. birthday milestone. The day D. LeMaster, veteran publisher was cold (in Sacramento; of all of the Western Building Re- places!) but the hospitality and view, 1080 Los Molinos Way, afrection were very warm for Sacramento 25, Calif.., gathered "Le" as the party moved into July 10 in the spacious garden the patio so the Los Angeles of his Sacramento home for an guests could "warm up." open house celebrating his 80th There were 180 guests in the
Your best single source for quality
Western Forest Products
Engelmann Spruce Cedar
Ponderosa Pine Hemlock
Douglas Fir Redwood
Sugar Pine White Fir
huge host of friends who gathered to wish Mr. LeMaster "many more," besides which "Le" was showered with gifts, flowers, cards, telegrams and phone calls from all parts of the U. S. of A. Nearly every I{ooHoo club in the countrY wished the order's past Snark of the IJniverse, and now longtime Seer of the House of Ancients, their very best as he hit his octogenarian year. Nan and Bill Russell telephoned him from Houston, and many of the Sacramento guests phone-visited with the popular Texans as their long-distance toll hit a gusher.
The Los Angeles guests included Mr. and Mrs. RoY Stanton, Sr., the Dee EssleYs, and Mr. and Mrs. HarveY Koll, who joined others from all over the state. The next daY, JulY 11, was also the birthdaY of Dee Essley, so it was a dual celebration. Although the l1th is the actual natal day, Le and Gertrude LeMaster held their oPen house on the more convenient Sunday before.
One of Mr. LeMaster's nicest birthday "presents" was her entire Sunday column in The Sacramento Union written -bY his daughter, Mae Belle Pendergast, women's editor of the newspaper. It was a glowing but well-deserved tribute from daughter to father.
Mr. LeMaster, it should be noted, took the time out to celebrate from his normal busY duties publishing his lumber tradepaper and his tremendous, active support of National Forest Products Week, and Forest Products Day of California, Inc., at the State E air, September 9. They can say it well of Mr. LeMaster: "If you want
which Le, Roy Stanton and Dee enioy something done, ask a busy Person." The veteran publisher's 80th year will just roll right off his shoulders like all the other vears.
"'E!SITROTA LU M BER CO.C, 0. LeMaster at his desk on his 80th "Le" and Dee, birthday "kids," cut cake llt.nod 2.3u fwlt LVL2.I ' 2 G ad Itlo ' hft vf.' C.lil..ia.
New
Palm Avenue Lumber Company,829 Palm Ave., bra, Calif., has initiated a new home-improvement called the Palco Plan after the initials of the yard, Dealer Paul B. Fritchey.
According to Charles Flart, who is in charge of the service, the Plan will offer guides to home remodeling, including ideas in designing, financing, materials and construction.
Included in the service will be help in selecting the remodeling plan best suited to the'individual needs of each home. The recommendation of materials that would best fit the particular project and aid in working out cost estimates and a financial plan will also be offered.
The Palco Plan will recommend a reliable contractor or, for those who prefer to "do-it-themselves," provide infor-
mation on the latest types of construction.
The retail yard will also assist in obtaining information on building codes or permits, as well as answering questions on legal and zoning requirernents.
-Nafional Foresf Products Week October l6'22More Freewoy,
Chula Vista-The alternate "8" route for the proposed inland 101 freeway has been endorsed by Chula Vista city and school officials. District Engineer Jacob Dekema explained that no businesses or schools would be located on alternate "B," and the cost would be $15 million less than alternate "A." Ife said that 109 dwellings would be involved.
'Alternate "A," costing $1a5 million, would result in removal of" 286 dwellings, three businesses and two schools. Both routes extend from the Mexican border to San Ysidro to Bonita Rd. in National City.
-Naliona/ Forest Products Week Ocfober 16-22-
Ngw !n operation is Montana's newest and largest plywood mill, the Van-Evan Co. at Missoula, jointly owned by Vancouver Plywood Co. and Evans Products Co. The modern plant, costing $2,500,000, has an initial capacity for manufacturing 6,000,000 square feet per month, on a fhreeeighths-inch basis. Provision has been made to expand soon to 9,000,000.
Principal product of Van-Evan is sanded panels of western larch, or tamarack, which abounds in western Montana, and will be marketed under the name of Larch-Ply. FinislFd products will also be produced from ponderoia pine, Douglas fir, white pine and spruce. The entire output is DFPA quality-tested and graded.
Frost Snyder is president of the Van-Evan Company and Edward S. Evans is executive vice-president. They are the
We mointoin-properly seosoned ond stored-the lorgest voriety ond volume of hordwoods west of Chicogo. Coll us for prompt delivery of ony quontity.
HARDTY(IIIDS . SOffIT(l(lDS . Plywoods . l$ln-llrying . Wholosalo Only
A rocent cross-sectlon etudy of 66 ffrms whlch manufac-, turo pulp, paper, lumber and furnlture shows that employes' IINGE BENEFITS averagod LE.E/o of peyroll, reports the Natl. Lumber Mfgrs. Assn., lVashlngton, D.C. As for the forest products lndustrles, &nnu&l I'RINGD BENEFIIS totaled $930.00 per employoe. It breake down as follows:
Employer's share of legally requlred beneffts: 4.57o; Penslons and other agroed-upon paJrments (employer's sharo only)z 4.8/o; Paltl rest perlods, lunch porlods, etn.z 2.5/oi Pa5rment for TIME NOT WORKEDz 6.O/o; Proflt-sharing payments, bonuses, etc.z L.O/s.
respective presidents of Vancouver Plywood Co. and Evans Products Co. Resident general manager is E. W. (Gene) Maw. Other officers are William W. Kilworth, vice president; Donald I. Plummer, Jr., vice-president and general manager; Emory Moore, secretary, and Bruce Fulton, assistant secretary.
"We are very excited about the possibilities of and the market for larch plywood," said Plummer. "Our research indicates it to be an ideal material for all purposes, adaptable for.bny panel requirement, and its versatility will meet the new demands of architects, builders and decorators.
"Larch is one of the strongest structural woods in commercial production. It has an interesting sun-tan grain pattern and an excellent surface for all paint finishes. Grain raising and face checking are at a minimum. It can be machined, routed or scored without dimensional change and has high nail-holding properties."
The two companies will market the Van-Evan production under the trade name of Larch-Ply complementing the Vanply"line of Vancouver Plywood. Distribution by both companies will be through regular jobber channels.
-Naiional Foresl Producfs Week . . , October | 5-22-
President Stanlev G. McDonald of the Southern California Retail Lum6er Assn. addressed an area meeting of the member Riverside and San Bernardino counties dealers, August 4, at an evening session in the Mission Inn at Riverside. He was accompanied by Executive Vice-President Orrie W. Hamilton.
Matters up for discussion at the scheduled meeting included the illegal use of grade stamps; a preview of the 7th annual Exposition of the National Retail Lumber Dealers Assn. in San Francisco, Nov. 13-16, presented by Santa Monica dealer Tom Fox, who also attended as general chairman of this year's Exposition, and a presentation of the new'NRLDA-"Project-A," to which dealers will contribute for listings of their yards in repair and remodeling advertising in Life magazine this Fall.
-Nafional Foresf Producfs Week October 16-22San Diego-Site clearance has begun for the $3.S-million Skylift motel on Highway 80 in Mission Valley.
Our lorge limber resources qnd thoroughly modern plonls enoble you to get the lumber you wonl when you wonf it.
Stondqrd lumber items, mouldings, cut stock, glued ponels, interior trim, window ond door fromes, venerion blind slois ond furniture ports.
Expert finger iointing
Fost service on mixed cors.
Members:
Western Pine Associotion
West Coosl Lumbermen's Associqtion
Ponderoso Pine Woodwork
San F'rancisco }foo-Hoo Club t has set Septembel 13 as the date for its annual Installation of Officers meeting, scheduled for 6:39 p.m. at the Leopard cafe in San Francisco. The installation part of the meeting will be followed by a Sports-nite program (probably entitled: "\Mhat Happened to Our Giants . Again?"). '
The Los Angeles Hoo-Hoo-Ette Club No. 1 September meeting will on the l2th at the Chapman Park hotel, 615 South Alexandria. The gals will partake of Swiss steak at $3.50 including tax and tip. Parking is directly across the street from the hotel. This is to be an Open meeting, so please call your reservations, not later than Noon, September 9, to Peggy Mottola, AN 3-6931.
REIilIIIUFAGTURED COIITIIIEI{TAL EI{GIIIES fOr F|IRK LIffS cL,AnK - TOWmOTOn,ROSSHYSIEn . I'I/IMEDIATE DELIVERIES '
"Rcpcd' Engim qre rold m o Exchongc 86i3. Inmediote Delivery fm rtocl m oll modelr of Cdtinstol rhod engine c:emblis.
NO II'IORE DOWN-TIME O
With Ocr S!ryi@, dm-tine on your Fork-l,lfi ir ot th. vory minlnm. odcr lhe Engine requircd lwhich will rech you thr v.ty next dcrylpul yw old one oulmd rcpl*e ct dce with c "Rcpco" Guormfood, Fir.f-Quolity Enghe' O LOW COIIPETITIVE PRICES ' You poy no prcmium for lhir Fqtl Saryi€o. All "Repco" Engincr orc cnpcllllv.ly pri.€d.
_WRITE OR PHONE FOR PRICESREPCO INDUSTRIES, INC.
12324 Ccnlcr Strcel, Hollydqlc, Colifornio l{Evada 0-9711 MEtcalf S1555
TO CAI.IFORNIA RETAIT YARDS
NEW ADDRESS: 43O.4OTh STreeIOAIGAND
(Moiling oddress: P.O. Box 3041, Ooklond, Colif.)
PHONE: Olympic 8-2881 . TWX: OA4IO
Douglos Fir
Ponderoso qnd Sugor Pine
Redwood
Pllnrood
Shingles ond Loth
Cooperoting fully with the Nqtionol Wood Promolion Progrom
AN DERSON, CAtI FORN IA
Wlllam Mc0ullough was elected Commander of Legion Lumbermen's Post 403 at the monthly meeting: in the Rosslyn hotel, Los Angeles. Other elected officers will be Stuart Smith, Andy Foster, Lloyd Milne, Cail Schreiber, Jack Brush, Russell Gheen and Albert Albertieri. Commander Leo Hubbaril, who presided, was named a delegate to t}re state convention in Fresno, along with Fred Morehouse, Ted Stearns and Ed Biggs. In an annual custom, El. J. Stanton & Son will make and present a large g'avel of Balsa wood to the new state commander. Speakers included Kenneth Smith and Lt. Jack I{ennedy. Post 403 is sponsoring a movement to construct a Iodge and some cabins for L. A. County Campfire Girls at Opid's Camp.
Ray Clotfelter, general nianager of the W. R. Spalding Lumber Co,, Visalia, and Geo. llV. Gorman of the Hammond Lumber Co., San Francisco, are pictured in this issue standing before a F airchild monoplane at Visalia Airport. The occasion was a flight to San Joaquin Valley points on which they invited "The Merchant" reporter so he might see the time-saving use of planes in the modern lumber business. The top speed of 130 miles per hour didn't phase this magazine one whit, and Bakersfield was reached from Alameda in 2 hrs., 43 min. on 23t/2 gallons of gas. Hammond Salesmanag'er Gorman was indeed a veteran pilot of the company plane.
President W. T. Whlte of White Bros. and his wife spent July at Tahoe Tavern.
. Celotex, F ir-Tex and Palco Redwood Bark were used in the remodeling of the King Lumber Co. in Bakersfield. . . A. itr. "Gus" Russell of Santa Fe Lumber Co. has turned up a memento of the wreck and fire caused by train robbers at Siskiyou, Ore., in 1923. The Roth-Maier Lumber Co, of San F rancisco held a big barbecue, July 20, at their Salada Beach yard, with 250 attending. Fred Roth and Paul Ma,ier extended the invitations through a fullpage ad in The Half |doon Bay Review. The ad also carried a coupon with which the guests could purchase not more than one each of seven "Extra Specials" advertised. Guests included D. O. Duffell, Andy Barberi and Harry Gaetjen. . . . BlIl Glles of the Giles Lumber Co., Lennox, is vacationing the Midwest. Wood Conversion Company's "Nu-Wood" product is used in the "America's Exposition" and the "Cafe of the World" at the San Diego International Expositlon. , Georgo Grant, California salesmanager of Coos Bay Lumber Co., was a visitor to the L. A. ofrce. John Iilass was "No. 8" in the series of "Palco Personalities" in the series of ads now being run by the Pacific Lumber Company. John is the son of llerb Klsss and learned the music of the sawmills at Scotia.
Lumber Co, was flown from San F rancisco to Samoa as a guest of George W. Gorman in the Hammond Lumber company plane, with the 600-mile round trip made in about 212 }rortrs each way. While at the mill, GormaJr'also took Leonard Hammond and Guy Post on an aerial survey of the logging and timber . . Blll Cuzner of the I(erckhoffCuzner Mill & Lumber Co., Los Angeles, is vacationing in Mendocino county IL Sewall Morton of HiU & Morton, Oakland, made a Northwest visit to the mill connections, accompanied on the auto trip hy itro Shopa,rd, F riend & Terry Lumber Co., Sacramento; iloe Bog:ers, Square Deal Lumber Co., Salinas, and Ifarry Terrell, H&M's Sacto salesman . . Union Lumber Company Salesmanag'er E. L. Green visited the L. A. ofrces F'ormer Inglewood Lumber Dealer Earl Bowen visited L. A. from his Visalia home.
The sawmill strike ended at Grays Harbor, Wash., August 15, and the West Coast Lumbermen's Assn. reports the total losses from the weeks-long Northwest strike are not less than $25,000,000, with payroll losses at $7 million . Paramino Lumber Co., San Francisco, announces it will be represented in southern California by Dee C. Essley, who also represents Elliott Bay there. Paramino has started running their two boats to the Southland with 1,800,000feet capacity Rex H. Morehouse resigned as Pacific Division secretary of the
Arociofc MrmbrrlNatl. Wooden Box Assn. The Diamond Match Co. has bought the two Earle D. rtohnson yards at Livermore and Pleasanton Eil Btggs vacationed from lJnion Lumber Company around El Paso, Texas
George Melvllle, L. A. manager, visited the S. F. offices of Puget Sound Associated Mills ,Iames G. McNary, who had been with Cady Lumber Corp. since it started operating in Arizona, bought the company and its subsidiaries at public sale in l'lagstafr, July 31, for a little over $800,000 President George Ley presided at the August 24 meeting of the California Lumbermen's Council in the Commercial CIub, San F'rancisco, and CRLA President Harry A. Lake went up from Garden Grove to attend . Jack Dionno writes a full-page editorial tribute in this issue to the late Will Rogers, whose tragic, untimely death in a plane accident has just been reported from Alaska . . Ray Blele, vice-president and general manager of Morrison-Merrill & Co., Salt Lake City, visited the Pacific Northwest and California, studying the TPL operations at Scotia, and attending the Intl. Exposition in San Diego . L. S. Turnbull of Shevlin Pine Sales Co., vacationed at Fairoaks.
A. E. Halstead of the Halstead Lumber Co.. Phoenix, visited his father, J. D. Halstead, at the company's Los Angeles yard . . . D. Steffensen returned to his post as secretary of the Orange County Lumbermen's Club after a Huntington Lake outing
Roy Sanilefur, general manager of the Dill Lumber Company, Arlington, and his family returned from two weeks in the Northwest , Russell Castol of the California Lumber Co., Montebello, vacationed
o Dougfos Fir in sizes 24' x 24'
o Pfqner copocity for s,rrfocing lo 24' x 24' - :='-tli. Remnqnl focitifies for resowiog lo 34' x 34' we can't find it .we'll make
in Vancouver, B.C. Ray Canady was transferred to the sales staff of the L. A. ofrce of the Chas. R. McCormick Lumber Co. . M. B. Emery started a redwood shingle mill near Laytonville L. W. MacDonald of MacDonald & Bergstrom will attend the dedication of Oregon's new port at Port Orford on Labor Day Samples of the 1936 Redwood Calendar are now ready and may be obtained from the publisher, James D. McClure, in Alameda.
Forrest \ililson, Masonite Company representative in southern California and Yuma with San Diego headquarters, called on the western headquarters in L. A. Bort E. Brya,n, president of Strable Hardwood Co., Oakland, is expected back Sept. 3 from his Lake Tahoe vacation Cha,s. P. Henry visited the S. F. offices of the McCormick company enroute to a Northwest vacation by car John L. Totlil of Western Door & Sash Co. made a vacation tour of the eastern states Knute "Bud" Rinde of the Benson Lumber Co., San Diego, visited L, A. on business . . J. C. McCune of J. H. Baxter & Co., Los Angeles, returned from a Northwest vacation Frank Curra,n of the Frank Curran Lumber Co., Santa Ana and Huntington Beach, is on a month's trip in the east.
A. C. Merryman, Jr., 56, advertising manager and secretary of The California Lumber Merchant since its start in 1922, died August 17 in Marinette, Wis., where he had gone to accompany his mother to her home after a visit with his family in Altadena, Calif. Publisher J. C. Dionne, a lifelong friend of the Merryman lumber family, had made the trip to Marinette and spent a week with Mr. Merryman just before his
passing . Jtm Farley, assistant western salesmanager of The Paciflc Lumber Co., talked on redwood shingles at the August 20 meeting of the Redwood Empire Lumbermen's Club in Santa Rosa . W. G. lVright of the Wright Lumber Co., Stockton, played in the Seaside, Ore., golf tournament during his Northwest vacation . . The ?2-cent rail rate on west coast lumber shipments to the Atlantic coast became effective August 24 . J. Harold Peterson, Jr., son of the owner of the Peterson Lumber & Finance Co., San Diego, is studying voice in Germany this Summer, and also studying forestry there under Dr. C. A. Schenck, who taught Mr. Peterson, Sr. and his salesmanager, H. B. Oaklea,f, at the Biltmore Forest School in North Carolina Tom Hogan III, son of Thomas P. Ilogan, ilr., is recovering from the broken leg: he incurred while working in the Hogan Lumber Co, yard in Oakland during his college vacation Howard J. Abbott returned to the Union Lumber Company sales staff after a year's absence Steve Elklns of the Mill Valley (Calif.) Lumber Co. visited San Francisco friends enroute home from his vacation Laruo \iloodson of the Wheeler Osgood sales office in San F'rancisco visited the Exposition in San Diego . . .;I. H. Prentice of the Los Angeles office aceompanied J. A. McEvoy, assistant salesmanager of Bloedel Donovan Lumber Mills, Seattle, on a business trip around California, also calling on the northem California representatives, James L. Hall Co. . . . E. L. "Bertl' Cooper of the Union Lumber Company's L. A. ofrce did some deep-sea fishing ofr Santa Catalina Island and brought in some record game fish.
Carl Wilder llaugh, 58, well-known and well-liked Southern Califonria wholesale lumberman for many years, died suddenly August 15 in the Pasadena offices of his Carl W. Baugh Lumber Co. He had apparently been in the best of health. He was born April 24, 1902, in Bedford, Indiana, and was taken to Pasadena by his parents at the age of one year. He attended the local schools a^nd graduated in 1920 from Pasadena High. Lumber was his first and only business love and he served the industry well for more than 40 years. He was a member of the National-American Wholesale Lumber Assn. and the Wholesale Lumbermen's Assn. of Southern California, where he was a local representative of the Medford Corp.
Carl Baugh was also a tireless civic worker; a member of the Pasadena Optimist Club, a past member of the Overland Club, and active in the Tournament of Roses Assn. He participated in the organization of the Pasadena Games, was keenly interested in the Optimists' Boys Club work, and was a member of the Vaqueros del Desierto. He leaves his wife, Eloise Middleton Baugh of the home at 352L Yorkshire Road, Pasadena; two sons, Rollin Wilder Baugh and Laurence Middleton Baugh, both of the home; two brothers, Francis Paul Baugh of Duarte and Joseph W. Baugh of Riverside, and two sisters, Miss Ruth E. Baugh and Mrs. Rodman W. Aucott, both of Pasadena. Funeral services were held August 18 in the chapel of a Pasadena mortuary, with interment in Mountain View cemetery.
Edmund S. Brush. veteran San F rancisco lumberman and head of E. S. Brush & Sons, Fier 92, San F'rancisco, died early August 25 from a heart attack. He was originally associated with Loop Lumber & Mill Co. for 40 years and served as vice-president and manag'er of its old San tr'rancisco yard until 10 years ago when the operations were consolidated in Alameda. Mr. Brush then formed his own firm with his two sons, F rank and Edouard, and continued active in the lumber business until his death. He leaves his wife Sylvia of the home at 710 23rd Avenue in San F rancisco, the two sons, six grandchildren, a sister, and his brother, Spencer Brush, who is president of Brush, Slocumb & Co., investment securities, San Francisco. Funeral services were held August 27 in the city.
Mrtts
. Flagstaff
Holbrook . Wanship, Utah
Quality Douglas Fir and White Fir c Ponderosa Pine Engelmann Spruce
Edward E. McCormick, 71, owner of the McCormick Bros. Lumber Co. in East San Diego for 35 years, died there August 8. His firm furnished the materials for many large San Diego businesses and buildings before he retired five years ago. He had made his home there 40 years and was a charter member of the Kiwanis Club, He was also a member of Masonic Lodge 561. He leaves his wife Georgette of the home at 4213 Highland Ave., San Diego, a sister and a brother. X-uneral services were held Augrrst 11, with interment in Greenwood Memorial Park.
James H. Laningham, 74, a hardwood luinber grader for more than 40 years with E. J. Stanton & Son, Los Angeles, died July 16 at his home in Lynwood. IIe was born October 13, 1885, in Marion, nlinois, and came west at the turn of the century to enter the wholesale lumber business, in which he remained until his retirement in 1958. l'uneral services were held July 20 at Forest Lawn mortuary, with interment in F'orest Lawn Memorial Park, Glendale.
Woyne DALBEY
Wayne Dalbey, 47, veteran plywood salesr4an, died July 28 from a heart attack. Ife was a native of Iowa but had been identified with the plywood business in the San Francisco Bay area most of his life. He was originally associated with Harbor Pl5rwood Corp. for many years, later with U. S. Plywood Corp. in San tr'rancisco, and had most recently been with Alpha Plywood in the city. He leaves his wife, Vey, and two sons, Ronald and Larry, also both of San Francisco. X'uneral services were held August 1 at Cypress Lawn cemetery in San Mateo county.
The Southern California Retail Lumber Assn. has received application for Associate membership, subject to approval by the board, from the Gulf Pacific Land & Lumber Co., P. O. Box 696, Tarzana, Calif. Officers of the firm
P.O. BOX 665
SATES OFFICE: 928 H Street
VAndyke 2-()3l I rwX:ARG17
ARCATA, CAIIF.
DOUGTAS FIR
I lO7 Merchonts Exchonge Bldg. .-.
Son Francisco, Gslifornio
Phone: YUkon 6-5421
fltlLLS ond
PIiANING tUlltt
Smirh River, Goliforniq
and personnel, reached through Dlckens 5-2897, are Edward G. Karst and John F. Hanson, partners; and Gayle Heming, sales manager, and Frank Carpenter, buyer.
The 410th Terrible Twenty tournament was held at Wilshire Country Club, July 22. Cliff. Simpson was our host and everything was perfectly arranged, even to the breeze on the course. Our dinner was really tops, such steaks and apple pie !
Dr. Paul Rekers edged out Fleming and King with his 82-L2-70-72, by two strokes, in the lower bracket. Ed Bauer and George Gartz tied with 72's net in the higher.bracket and played it off in August. We played the first round matches in the match play tournament.
Cliff Simpson brought our prizes and now we are deal-
f.qr West Fir Soles Co.
228 9o. Beverly Drive
Beverly Hills, Golif.
BRodshaw 2-4353
CRestview 5-6634
ing only in sterling silver. They will be most appreciated by our wives, as they are useful as well as beautiful. Bowles, our bachelor, can trade his for golf balls.
Frank King, our Most Terrible, is going to Africa this fall to spend two months looking at the animals. It looks like we will need a new Most Terrible about November, as Frank can't run so good, and the burnt-cork gag won't work.
Ed Bauer's friend, Emil Lug of Hacienda (L. A. Millwork Co.), was a candidate in August. Don't let his lumber activities influence you when passing on his candidacy, for eventually we may find a lumber man that doesn't talk shop every available minute.
Our infrequent member, Rex Wall, had arranged our August tournament among the ocean breezes at Virginia. Were you there-Friday, August 19?-H. M. Alling.
-Nafional Foresl Producfs Week October 16-22-
"Fools can ask questions that wise men cannot answer," said the teacher.
"That," said little Johnnie, "must be why I failed in my exams.tt
-National Foresl Products Week , October 16-22-
There are five kinds of men whose lives are complete failures, even though they may become very wealthy and powerful. These five are:
1. The Machine. The man who puts routing first. He is often efficient, but he pays a high price for his success. He may be envied by those who do not uirderstand, but there are ashes and cinders in his heart.
2. The Miser. The man who holds fast to all he gets. He loves gold and property more than anything else.-llis life is wrapped up in getting and holding, while all real happiness comes from giving and enjoying.
3. The Hermit. The man who, instead of being A PART of society-a working, useful part-lives APART, keeping to himself, giving nothing of himself to others, and therefore getting nothing.
4. The Snob. The man who despises and imposes upon those who are beneath him in worldly station. He is always a toady to those above him, to the extent that he snubs those below him. There are not many of this sort in business because business weeds them out. But there ARE some.
5. The Autocrat. He knows no opinion but his own. Keeps his heel on those under him in authority. He lives to rule, to dominate. He represents force and authority. HC is often very successful financially, but always hated.
The best way to avoid being one of these lruman misfits is to take an inierest in the oth"er fellow, and firake it a business to lend a hand to others less fortunate than yourself. Learn. Then teach. Get. Then give.
This is the law of life. It is one of the bedrocks that cannot be changed by legislation.
-National Foresl Producls Week October 16-22Stick-ro-it.ivenegs
Josh Billings, the quaint old American humorist, once wrote this sage remark:
"Consider the postage stamp. Its usefulness consists of its ability to stick to one thing until it gets thar."
The following news iterg is from the Great Falls (Montana) Leader:
"Fred Call, a national forest fire guard, recently saved a giant tree by crawling into the hollow part, which was aflame, and cutting away the burning wood. First he chopped the tree down."
-National Foresf Producls Week October 16-22Rhymed Sellers
A two by four With several more Is lying in your stack; You wonder when You'll see the yen It cost you, coming back. ft never will, Believe me, Bill, Till after you are dead; Unless the stufr Is treated rough, And built into a shed.
It is no good, It's only wood
Wittr ri'frich your yard is filled; It isn't worth A cent on earth
Unless it's used to build.
It doesn't pay For you to say Bad words or to abuse it. A lot of tin
It will bring in, If you will rightly use it.
-Nafional Foresf Producls Week October 16-22Menfql fllsnsions
A man's house should be on the hilltop of cheerfulness and serenity, so high that no shadows rest upon it, and where the morning comes so early, and the evening tarries so late, that the day has twice as many golden hours as those of other men. He is to be pitied whose house is in some valley of grief between the hills, with the longest night and the shortest day. Home should be the center of Joy.
-Nafional Foresf Products Week , . October 16-22-
25914 President Ave., Horbor City, Colif. P.O. Box 667
DAvenport 6-6273
Telephones: SPruce 5-3461 TErminol3-6183
Monufocturers ond Jobbers of SASH AND DOORS TO THE RETAIT TUMBER DEATER
No doubt obour ir,.n OORi i,IODERN METHODS hove mode lumber-drying focilities o most profitoble investment for ony mill, regordless of size or drying requirement. Moore Cross-Circulotion Kilns-products of the progress which hos generoted from modern methods--ore so perfected thot lumber drying is sofer, more economicol ond more profitoble thon ever before! Why not osk o Moore Engineer obout kiln designs which could put on end to your drying problem. You con expect o prompt replyt
Wro/no./" bitb;lntoa
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MOUTDINGS.
Cleor Oqk Thresholds
. Rod ond Spirol Dowels
. PLYWOOD
Wood Finishes, Glues ond Hordwood Speciolties
Rolph }V. Steffen'of the Associated Redwood MiUb office in Downey, Calif., made a sales swing through Kansas, Oklahoma aJld Texas, and reports business is now on the upgrade through the Southwest
X'ormer L. A. lumberman Lou Woldner and his wife Winnie entertained eight guests July 31 at a swimming luau celebrating Lou's birthday.
Three prominent Los Angeles Hoo-Hoo were guests of the F ullerton, Calif., Shrine Club early last month at a, lunchbon. Dee Essley, Harvey Koll and Don Bufkln told the Shriners about Club 2's promotion in National F orest Products Week, about its LeRoy Boys' Home projects, and about Hoo-Hoo itself to an excellent resporute.
Newly elected Dubs prexy George Monnler of Rein- hart Lumber & Planing Mlll Co., has good reason for popping hls vest-buttons lately. His pretty and talented l6-year-old daugh- ter, Michele (right), is a real whiz on ice and san Francisco's own 1960 Cen- tral Pacific senlor Lady Champion. Representing the Skating Club, Michele is a Gold Medalist holder, which means she has passed all eight U.S. Figure-Skating tests. She continues her training on the Sutro lce Rinf ln San Francisco with her heart set on a place with the World's Team and, ultimately, a place on the 1964 Winter olympics fig- ure-skating team. George Monnier himself. incidentatly, used to be quite an "ice bird," both amateur and pro, but now it's become a question of "Who's teaching whom" when he sidles out on the ice with "the Champ."
Ilora.ce Wolfe expects to be away from the HollJrwood offices of Marquart-Wolfe Lumber Co. at least three weeks on his combined business-pleasure trip through Nevada, Montana, Idaho and Ca.nada.
itroe lltrk of Kirk Lumber & Building Materials Co., Santa Maria, and representative-atlarge for the Lumber Merchants Assn., San Francisco, attended the NRLDA re-districting meeting in Washington, D.C,, the flrst week of August.
tion at Valley hospitef folowing the accident.
Nello Hollanil of the Talbot Lumber Company offices in Beverly Hills, took ofr on a 3-week cruise of the Pacific Northwest . . . "just to look at the trees," she said.
ilack Allenby, former assistant salesmanager at HansenPaciffc Corp., Joined the Fair Hipsley Lumber Co., August 1, as manager of its Cloverdale plant.
' Charllo Tuoker of OwensParks Lumber Co., Vernon, Calif., shop steward for Lumber & Sawmill Workers Local 2288, reports Charlle Ba,llestero is vacationing in northern California, illm MoConnoll is vacationing in Yosemite, and Tanily Hooper attended the International Jamboree in Colorado Springs with his Boy Scouts troop. Tucker's own ball team, Legion Post 188, played in the district finals.
Whirtier
Ralph E. Shirley, 38, a survivor of the Bataan death march in WWIL sufrered severe burns over nearly one-third of his body, August 23, when gasoline vapors exploded as he was fueling a lumber truck at tlte Chandler Lumber Co., 7817 Van Nuys Blvd., North HollSrwood. The flash set his clothing afire but other workers in the retail yard ripped off his flaming shirt and beat out the fire. Mr. Shirley, who spent four years in a Japanese prison camp after the capture of the Philippines, was reported to be in falr condi-
Ammurition to "bang-ofr"
Jerry McNell's new title as District Sales Manager in California, Nevada and Arizona for The Visador Co., manufacturer of flush-door lites and louvers, was provided at the recent Los Ang'eles Home Show by the introduction of Visador's new "Beauti-Mould" which, Jerry declares, "created a darn sight more excitement than my new job title."
PeteStearnofB&MLumber Co., Ukiah, was seriously injured last month in an auto accident near Weaverville, but the popular Mehdocino county lumberman fared better than his car and is reported coming back strong.
I. S. Brown of Industrial Lumber Co., Glendale, entertained 16 couples at a Hamburger Luau last month. They say he's "some chef."
Dick TVohy, prominent engineer and son of Art Twohy, veteran southern California lumberman, has returned from a business-pleasure trip witlt his wife through the Northwest and
British Columbia, headquartering at Banff, near where he is engineering and designing a building at Edmonton. Dick found special interest in a personally conducted tour of The Pacific Lumber Co. mill at Scotia, his dad's "alma mater," and got a real kick from finding his dad's photo in the TPL Museum there. Young Twohy has four children,,a home in Palos Verdes Estates, and an office at Redondo Beach.
Harry Sweet and Andy Shubin, assistant business representatives of Lumber & Sawmill Workers Local 2288, attended a mass meeting, July 21, in the
El Monte headquarters of the Committee on Political Education.
Forrest Wilson of San Marino visited northern California customers of his MacMillan and Bloedel red cedar products the first week of August.
I(evln and Ken Conway and Bob Heberle of Georgia-Paciflc in Los Angeles, Lynn and Buss Ba,rnes of B & B Lumber, Long Beach, and Tony Sarzottl and Pat l)eardorf of the Peoples Lumber Co.. Ventura. made a deer-hunting safari to Ventucopa in the Santa Barbara Mts. last month but came home empty-handed. Ilowever, they say
they had a swell trip and "shot" everything but a deer.
Ha5rward Dealer Louls Lima of the Stowe-Lima Lumber Co., is settling back to "the grind" after his thoroughly enjoyable European tour during July.
Blll Brauning recently visited the southern California oftces of his Associated Redwood Mills, Arcata, and ca.lled on the trade with Ralph Steffen and Carl Dupray to prepare schedules with his Downey salesmen.
Bill Smith is now back at his Smith-Robbins Lumber Co., offlces in Los Angeles after a pleasant vacation holiday with his wife Barbara.
Don ilewett, redwood products salesmanager of fndependent Building Materials Co., Torrance, and his wife Betty vacationed in Hawaii last month,
Union Lumber Company's Caspar Hexberg and the missus journeyed to Seattle for a S-week vacation and will return to San Francisco after the Labor Day weekend.
Helen Sahlberg has joined Coos Head Lumber & Plywood Co., Wilmington, as "girl Friday" to Phtt Gilb€rt after more than 16 years' experience on the waterfront with Matson Steamship Co.
(More Personals on Page 63)
A neatly-packaged "sales meeting:" is available to lumber wholesalers through the California Redwood Association. A new CRA slide series, "Redwood Inside and Out," comes complete with suggested script and offers wholesalers a versatile training tool.
The color slides, covering redwood grades and properties, may be used by wholesalers to train their own staffs, or for showing to large or small groups at the retailer level. The slide series can be used as a complete presentation, or it can be shortened or expanded to meet various wholesaler needs. Any standard 35mm viewer or projector can be used.
Redwood Association. The new study course' "Lumber Technology for the Salesman," is intended to provide lumber wholesalers and members of their sta"fr with basic, profitbuilding knowledge of wood, its properties and uses.
Consisting of 10 short assigrrments, each requiring about two hours of study, the course is also intended to prepare wholesalers to meet the competition of wood substitutes, and to enable them to advance the time-tested advantages of wood. The CRA first introduced the correspondence course at the series of Redwood Wholesale Conferences in late Spring.
A new Redwood Promotion Kit prepared by the California Redwood Association is designed to help redwood wholesalers plan efrective promotion programs with their retailers.
The Promotion Kit consists of a 6-page folder which illustrates (in color) and describes key CRA promotional material. The folder also explains how redwood retailers can use CRA promotional material, advertising and publicity aids, to identify themselves as local outlets for nationally advertised, CRA-trademarked, redwood products.
Enclosed in the folder is a supplementary index listing all promotion aids available from the CRA; sheets illustrating new ad mats ofrered free to retailers: and a "howto" sheet showing them how to desigrt their own ads. Samples of new CRA literature, and a set of return order cards. complete the kit.
The Promotion Kit was first introduced during the Spring series of CRA-sponsored Redwood Wholesale Conferences. F or free copies of the Promotion Kit write the Service Library, California Redwood Association, 576 Sacramento Street, San F rancisco 11, California.
-National Foresf Producls Week October l6-2i'-
The slide kit, first introduced at the Spring series of CRA-sponsored Redwood Wholesale Conferences, was prepared for the CRA by Doug George Associatds of Los Angeles.
Cost of the complete kit, which includes 30 slides, a suggested scripl and presentation tips, is $15. Slide kits may be ordered from Doug George Associates, 1137 N. Cole Street, Los Angeles 38, California.
-Nafional Forest Products Week . . . October 16-22Wholesalers can brush up on their knowledge of wood by means of a new correspondence course ofiered by the California
The study course was prepared for the CRA by David P. Thomas, associate professor at University of Washington's College of Forestry. It is based primarily on the Wood Handbook, and CRA redwood data sheets. All reference niaterial for the course is furnished by the CRA. A handsome diploma suitable for framing is awarded on completion of the 10 assig'nments.
Cost of the course, including reference material, is S10. Write to Correspondence Course, California Redwood Association, 576 Sacramento Street, San Francisco 11, CaIifornia.
Via Dirccl SftiprncntRAIL -- CARGO.. TRUCK.&.TRAILER
The Lumber lVlerchants Association of Northern California will sponsor its own Hawaiian tour for LMA members only following the big 7th Annual NRLDA Building Materials Exposition in San Francisco, November 13-16. A business-pleasure tour, the LMA "Mid-Pacific Conference" will run from November 17 through November 23, with headquarters in the Diamond Head Tower of Henry Kaiser's luxurious Hawaiian Village hotel.
In addition to several LMA business sessions, the trip will include business tours through leading Hawaiian building material manufacturing plants and visits to several outstanding Island retail lumber operations.
The entire tour will be a "package" (further details to be released to the LMA membership soon). with Executive Vice-President Jack Pomeroy coordinating the trip through the Archer Travel Service of San Francisco. Transportation to and from the "Mid-Pacific Conference" will be via United Airlines; however, those dealers and their families desiring a "slow boat" return trip can so arrange it by contacting LMA headquarters prior to the tour.
-National Foresl Producfs Week Oclober l6-22-
Albert M. Carlson has reopened the Chino (Calif.) Lumber Companv under the firm name of Carlson's Chino Lumber Co., following completion of former partnership late in July, as far as was concerned. Much of the inventory
dissolution of the the physical plant was auctioned ofi July 22 by Col. Tom Caldwell at a sale which attracted widespread attention.
Albert M. Carlson then purchased the land and plant of the company at the auction and announced that he would retain the same staff, including: H. B. Preston, general manager; Barry Johnson, assistant manager; Ernie Miller, general superintendent, and Mrs. Maude Franklin, auditor.
-National Forest Producls Week , October 16-22-
The book value of manufacturing and trade inventories at the end of February is estimated at $91.5 billion by the Office of Business Economics, U. S. Dipartment of Commerce. This is about $5.5 billion above the same month a year ago and $900 million above January of this year.
Manufacturers' stocks were up about $600 million during February. Wholesale and retail inventories rose by $300 million in February with over $200 million of the advance being in retail trade.
Retail building materials and hardware inventories were about $10 million less in February than in January, with about a $10 million increase since the first of the year.
-Nafional Foresl Producls Week October l6-22-
The Quolity Do-lt-Yourself Economy line from efuK
Available for lmmediate Delivery in a Complete Range of Proven Pooular Sizes a
PAUL HEINLEY SHUTTERS are nationally recognized and accepted as the finest made anywhere a
Shutters are a "Hot" ltem Shutter Sales add up to "Big-Ticket" purchases
Shutter Sales stimulate additional purchases of Hardware, Paints, Stains, Sandpaper, etc. ,a for complele informofion ond prices conldct:
PAUt
Msstercrofl Products 22ll Michigon Avenue SANIA MONICA, Colifornia UPton O-4895
o Phone SUlter l-752O
EXCELLENT POSITION with large San Francisco import firm for lumberman experienced in Philippine Mahogany lumber. Must bc capable of directing purchases through established mill connections and sales through established national sales force. Send resume and full personal details.
. Address Box C-3024, The California Lumber Merchant
108 West 6th St. Bldg., Room 508, Los Angeles 14, Calif.
REAL OPPORTUNITY for currently experienced Retail man, preferably 35-45. Develop store and consumer department of existing contractor-type yard. Top Retail Location Santa Clara Valley. Ap olicants must have exceptional proven record.
- Address Box C-3025, The California Lumber Merchant
108 West 6th St. Bldg., Room 508, Los Angeles 14, Calif.
LARGE San Francisco wholesale organization has opening for experienced salesman with Eastern contacts and knowledge of Inland illls. Please advise age and experience in first letter. All replies strictly confidential.
Address Box C-3023, The California Lumber Merchant
108 West 6th St. Bldg., Room 508, Los Angeles 14, Calif.
HAVE REAL DEAL to offer lumber salesman to represent Northern California pallet and pallet shook rnanufacturer on assembled and knock-downed pallets.
Address Box C-3022. The California Lumber Merchant 108 West 6th St. Bldg., Room 508, Los Angeles 14, Calif.
EXPERIENCED Lumber Salesman & Buyer-All Species. Desires position with wholesaler or mill. Have been covering Sacramento, San Joaquin Valley & South Bay areas for past 3fi years. Also prior Eastern sales from mill. Will relocate. Best references. HARRY McCALL, 4616 Boone Drive, Fremont, Calif.; OLiver 6-5229
WHOLESALE LUMBERMAN well-versed in sales and purchasing of Inland species with good following among retail dealers and large manufacturers in S. F. Bay Area and No'rthern California. Some Eastern yard accounts.
Address Box C-3O19, The California Lumber Merchant 108 West 6th St. Bldg., Room 508, Los Angeles 14, Calif.
AVAILABLE-Lumberman with Sawmill, Wholesale and Volume Retail Sales Experience. Will Relocate.
Address Box C-2999, The California Lumber Merchant 108 West 6th St. Bldg., Room 508, Los Angeles 14, Calif.
Expanding Plywood Wholesale Firm, with warehouse in S. F. Area, requires constant supply. Can assume large percent of annual production on cash basis.
Address Box C-3012, The California Lumber Merchant
1(}B West 6th St. Bldg., Room 508, Los Angeles 14, Calif. 1/ 1/ N-E-W-S F-I-A-S-H-E-5
John C. Monning has been named the new general manager of the Building and Safety Dept., City of Los Angeles. Gilbert E. Morris, whom he succeeds after many years in the $20,600 a year job, retired August 31 after his resignation this May.
-National Foresl Producls Week October l6-22-
United States Plywood Corporation, the country's leading fir olvwood distributor. announced a 209o production cutba& August 8, in an eiTort to bring sta6itlty to a "chaotic market." Gene C. Brewer, president, said his company is putting all West Coast fir plywood operations on a four-day week, effective immediately.
-National Foresl Producfs Week Oclober l6-22Leo Bodine
New York, August 16-Diarnond National Corporation today announced that Leo V. Bodine has resigned as a vicepresident and director and that the management of its western lumber operations has been realigned.
IF YOU WANT TO SELL YOUR YARD, GIVE US A RING
o Lumberyard and Sawmill brokerr for over /K) years o TWOHY LUMBER CO.
714 West Olympic Blvd., Los Angeles 15; Rlchmond $87{5
-WANTED-
Late Model Ford2-axle Lumber Truck
HUFF LUMBER COMPANY
116 West 116th St., Los Angeles 61; Plymouth 6-8191
WANTED_24" MATCHER_MOTORIZED
VTKING MACHINERY-LYconin g 34421
l-Ross Carrier, Model 8Q good condition, e:iceptionally good tires
l-Ross Fork-Lift, Model 15 SH
l-Gerlinger Fork-Lift, Model Sl5
l-Ross Fork-Lift, Model 15 HT
l-Gerlinger Fork-Lift, Mo'del PH 862
2-Hyster Fork-Lifts, Model 75 May be seen at MacKay Mill Service
8?249tn. Ave., Oakland. 2L, CaJiI.; NEptune 8-9428
HEAVY FORK-LIFT TRUCKS RENTALS AND SALES MacKay
Ukiah, Calif.An early-morning fire, August 25, destroyed the mill of Mendocino Wood Products here at estimated $125,000 damage. Officials were not able to determine the cause of the conflagration which it took pumpers four hours to bring under control.
-Nalional Forest Producls Week . , Ocfober l6-22-
San Diego Hoo-I{oo Club 3 will hold its annual election to install the 1960-61 officers and 9 at a special dinner meeting, September 9, to which the ladies are invited (it's not a dance but the boys just thought the gals might like a night out). The scene will be the Cardinal room of the King's Inn at Mission Valley. The dinner is at 8:00 p.m., sharp, with a cocktail hour beforehand. Entertainment will be provided in the usual Club 3 bang-up style.
Now, the Cardinal Room holds ONLY 85 persons. so the crowd is apt to be small but quite select. If you want to show them just how select you are, get on the phone right now to Bill Seeley, CY. 8-9871; Bill Evenson, BR. 2-2081, or Bill Pumfrey, GF.. 7-4174 (that's a lot of Bills but any one can take your reservation).
When school opened one Fall in a rural district, a small boy started in the first grade. When the teacher asked him his name, he said it was "Gooey." He didn't know how to spell it, so "Gooey" he remained for several weeks. Then, one day, teacher met the little fellow's mother, and she said:
"What an unusual name you gave your little boy. Is 'Gooey' really his name?"
"Yes, Mam," said the mother. "You see I was reading a
Paramino Lumber Company's Illlke Jason and the family vacationed in Alturas in Modoc county for two August weeks.
iloe Petrash, assistant salesmanag'er of Independent Building Materials Co., Torrance, was seen fox-hunting in the foothills during his vacation, reports his fellow IBMC salesman Phtl Kelty.
Bob Nikkel flew to Rome August 15 to take in the Olym- pics with his family, who will return en masse to their Sacramento home and his wholesale
-A- American Hardwood Co.--..--..-..-..47
Angelus Hardwood Co.----------.--.-.49
Arcata Redwood Co.------..---.--..-.-*
Arizona Hardwoods, lnc.--...-..-.-.28
Arrowhead Lumber Co....-...--..-.--.31
Artesia Door Co., lnc.,----------.-.----13
Associated Molding Co...--...-..-...54
Associaied Redwood Mills.....-...*
Atkins, Kroll & Co.,.....,...............38
Atlas Lumber Co.----,------------...-..--. *
Avram Lumber Co.,--.-.....-.---...-.-..- r
lumber business the first of October.
Don Bufkin, the Hobbs Wall man in southern California, and his wife Helen made the o]dtimer Railfans triP to the Hemet county fair last month.
Lynn Lockard, daughter of Arthur Lockard of Tarzana (Calif.) Lumber Co., was recently hospitalized five days with an eye injury.
Bill Bonnie of LounsberrY & Harris Lumber Co., Los Angeles, Executive Committee member of Lumber & Sawmill Workers Local 2288, attended a mass meeting of the 21st and 22nd Congressional districts, July 20, in North Hollywood.
novel a short time before he was born, and that was the name of the hero in the book. I liked it so much I gave that name to my boy."
"What !" said the schoolteacher, "the hero of the book was named'Gooey'?"
"Sure !" said the mother.
"How was it spelled?" asked the teacher.
"G-II-Y," answered the backwoods mother.
-Nafional Folesl Producfs Week October l6-22-
CominE Events Calendar-.-.-------. 1 New Product Proffts.-....-..--.-.--..--16 Vagabond Editorials.-.----.-..--.-.---.18
Building Permits in West.--.-.--.-.-46
Build 'n Save Home-Improvement Center Opened in Lakewood.-----.--- 2 What They're Doing fcir National Forest Products Week..----.-..--.---8, 28 Forest Products Dai at the 1960 Califomia State Fair.--...-.-..-.--..-.--..---10
Solana Cedar & Milling Co. Perfects Paneling Product---.----.-- -------------12
*Advdtlaing cFp!fl ln oltltndte lttuer (Tell them sou sao it in TIw Calilorniu Lumbet Merclunt)
Del Valle, Kahman & Co.-......-..-.53
Diamond W Supply Co........,....-*
Sifbernagel, Inc., George J.---.....21
Simmons Hardwood Lbr.---...-....--*
Smith Hardwood Co., L. R.----.... r
Smith Lumber Co., Ralph [.......-.51
Smith-Robbins Lumber Corp......-27
So-Cal Building Materials Co..... *
South Bay Lumber Co...-........-----47
Southern Calif. Lumber Sales.---..6o
Stahl lumber Co..--.-.-.-.-..-..----....--4O
Standard Lumber Co., Inc.---.....-. t
Sianton & Son, E. J.---.-..-.---....----19
Strable Lumber Company-------.----
-B-
.Back Co., J, Wi11iam............-.....-. *
Baugh Bros. & Co......---....--..--..-..-39
Baugh, Carl W...----......................-. *
Baxter & Co., J. H.......-.....-...-..-.*
Bellwood Door Co.......-......----.,--*
Bender Lumber Sales, Earle...-.."*
Bennett 2-Way Panel Saw..-..-..-.28
Berkol Manufacturing Co.......-.--.*
Big Ben Sa3h & Door Co.........-.33
Bliss Lumber Co., Inc........-...-.----*
Biue Diamond Company....-...-..-.. t
Boldt-Beacom Lumber Co........-.--.46
Bohnhoff [umber Co..-..........,-.-....60
Bonnell Lumber Co.......-.......--.--.59
Bonnington Lumber Co.---...--.--.-.51
B. C, Forest ProducJs, ttd...-----...42
Broyles Lumber Co. (J. J. Rea)-. *
Brush lndustrial Lumber Co.-------*
Building Material Dislributors.-.. *
Diebold lumber Co., Carl-......,---.55
Donover Co., Inc.-------...--..--- *
Dooley & Co.-.-----.--.-.-----......--......29
Douglas Fir Plywood Assn........*
Downey Kiln & MillinE Co.........48
Durable Plywood Sales-.--.-Cover I
-E-
Emsco Plywood-. Esrley & Son, D. C..-..-...-........-....39
-F-
Freeman Co., Stephen G.-------.-...59
Fremont Forest Producfs--......--....58
Strait Door & Plywood......Cover 4 -T- Tacoma lumber Sales, Inc...------.-31
Talbot Lumber Co..--.-.-.-.--..------..-.
Tarter, Webster & Johnson Cover 2 Triangle Lumber Co..-..----.---........ t
Twin Harbors Lumber Co,---------* -u- U. S. Plywood Corp.....-.--.---...-,-.. r
Union lumber Company--------.--.-. t
United Whsle. Lbr. Co.-----.---------- r -v-
Vancouver Plywood Qo.---------.....16
Van lde Lumber Sales, Ray--------40
Visador Co., The..-.-.-...-----.-------... 9
Walsh Lumber Co.---..--.-.--.----------. r
Butler Co., Glen....---.......--.-..-..----.32 -c-
C & D Lumber Co.....,,.-.......--.---- t
Cal-Pacific Redwood Sales-...--..-.-.'
Calaveras Cement Co,....---..-----...-20
Calif. [br. Inspection Service-.--..'
California Lumber Sales---------.---. *
California Panel & Veneer Co.--.-41
California Redwood Assn.--.----...-*
Cafif. Sugar & West. Pine Agcv. 27
Celoiex CorDoration....................-. *
Central Valley Box & Lbr. Co..... *
Christenson Lumber Co.----------.--.28
Clay Brown & Co.---.--....-..-..----.--. r
Clay Lumber Co..--.----....--------.---..52
Cobb Company, T. M.......-...-..-.... *
Consolidated Lumber Co.............37
Continental MouldinE Co..-.-....-..-25
Cook, Inc., D. O.-.....-.-....---...-.--.-. *
Coos Head Lbr. & Plywood....--.*
Coralife Co., Thc--..---.............-..... *
Crane & Co., Car Unloaders.-.---62
-D-
Dant & Wrrn*k, Inc.....---..---.--.---- i
Davies Lumber, Carl--..-.--..-....-...---48
Dee Lumber, Inc.--..---...--...-..---*
-G-
Galleher Hardwood Co.---..-----....-. *
Gamerston & Green tbr, Co...-...31
Georgia-Pacific Corp.------------..--.-.*
Georgia-Pacific Warehouses.--....... r
Gilbreath Chemical Co.--......-.......'
Globe lntl. of Calif., 1nc........-... *
Golden Gats Lumber Co...-.-.-..... r
Gosslin-Harding Lumber Co.--....-*
Grace & Co,, W. R.-----.--....----....--.*
Great 8ay Lumber Sales--........-..*
Great Western Lumber Corp..---.. *
Grove Wholesale Lumber Co..... "
Gulf Pacific Land & Lbr. Co.--..-- '
-H-
Ward & Knapp..
Warren Southwest. Inc.------------.---,14
Wells Custom Millwork.--.--..---.."..32
Wendf ing-Nathan Co.. 2l
West Coast Lumbermen's Assn, r
West Coasi Screen Co..--.----.---.... *
West Coast Timber Producls........ *
Wesiern Dry Kiln--.--.--.---..---.--------56
Western Fo;est Products of S.F. I
Western Forest Products Co...-.--23
Western Lumbcr Co.-.-.-.-----.---------*
Western Mill & Lumber Co.--.-.... r
Western Pine Assaiaiion.--.....-...11
Western Pine Supply Co..-------.--- '
Weyerhaeuser Company.-.-.......... *
White, Harry H.---.----------.---..-----.-.'
Wholesale Forest Products Co.----'
Whlse. Lumbermen's Assn., So. Calif.---.--..------.-.-.--.--..-.------..'
Wilhold Glues, Inc.---...----....-------- r
Windcler Co,, ltd., George-------- '
Wood €onversion Co.--..-.,.....-.....'
Woodside Iumber Co..--.---.------.--*
Wright Lumber Sales, Paul----------36
-Y- Yancey Company-.-----.-.----..-------... r
-z- Zicl & Co., Inc.........-.-.-.............- r
Drt Yollc, l(ohmo ! Cc......-....-..-..-...Hunflcy 2-8oll
Dirbold Lmbcr Co., Corl-.--...-.--.--..--.!todrlw 2r|i|53
Dmovcr Co., 1nc............................-...OVodroolr 5-773O
Dooby I Co,..-....-......-...-..-.....-..-..IDgdood 5-1261
Dm.y l(lln od llilling Co.-..-.-------.-..--..5Pruce 3-26O3
Ed Founloln lmbcr Co,...........-.-.----........1Udlw 3-13!l
Edcy I Son, D. C....-....---..........---lAymod 3-1I47
Foirhunt Lmbcr Co............................-........3Prucr 5-2251
Forrir lumbrr Cc...-----...-.-.-............-.........FAculty l-2@3
Fr.mon I Co., st.ph.D G....-......---------.Ollolo 3-35@
Frmdt Fordt Produclr...........-..........--.lAymond 3-9917
Gollohcr Hcdwood Co...-.........--.....-.....Plsoot 2-3796
Gorgle?qtl0c Gorp. tmbcrl.-....---.-----.llUrrcy 2-21 I 9
GrorgiePclic Corp. (Plywoodl.-----------lAynond 3-3661
9rcrgiePcciic Corp.----------.-----..-.llioglc 7-564i1
€racc I Co., W. R....................-.......----IllAdlron tl-I351
Gr.of W.rt n Lmbcr Corp............-....--.5Prucc 3-zl9ill
Grovc Wholsolo lrmber Co....-....-..-..-.--fEhigh 9-3Ot5
Gulf Pclic lod I lbr. Co...-........-.--Dlckcnr 5-2897
Holllnm llckln Lmbs Co........-..-.....ANgclur 3-4161
Hilr.n Focrt Producfr Co.-.....--......-.....IRiqngle 3-4O9I
Hrorin lmbcr Cmpony.--..--...................--ltUrroy l-3lr|o
Hubcrg lmbrr Sols----.------..-...--..--.......--ltUroy I -6385
Hobbr Woll lumbar Co.--.------...-............---llUrroy 2-3O31
Holmcr Lbr. Co., Frod C. (to9uno1..........--HYqn 4-t0ll
Hovcr Co,, A. L...-...--.--......--..---..--...-----.llUrroy I -f,121
Huf, lmbcr Cmpony---------.-.........---.-.--lLynouth
6-8191
Indrp.ndlnl lldg. illlt. €o.-----.-..-.......---FAirfq 8-35tO
Indurlrlol 1mbcr.........-...--.---.....----..........CHopnqn
lnlond tmber Co........................-.........8todrhry
Jqnb Dmdy Lcmbcr Co.--..--..----..--..--.-.-RAymdd
Kolbob Lmbsr Cmpony..........................D1ck.n3
Kent. Pill E.-Wholoolc----.----...-.....HOllnrod
lchlcy, Dold E.-lVholoolc...-............-rtiurrty
Llndcmon Wholsolc fmbrr...-....-..-..,....5Pruce
Unit6d Sf oter Plywood Corp.....................1Ud1ow 3-3tl4l
U.9. Pltmood Corp. (Culver Citvl.-........-..UPfon G5666
U.5, Plywood Corp. (Glcndolel.-.-..-.....--.-Clrrur 4-21 33
U.5. Pfywood €orp, (9mto Anol...-...Klnberley 7-1691
Vm lde lmber Soler, lcy--l-.-....--....-.....IrlUrroy l-tl56E
Wolrh lmbq Co..--.-.--.--.---...-...........----EDgercod 7-6669
Wqndllng-Nqfhqn Co......--..--.....................--AlUrray l-9321
Werlern Fo.etl Producb Co..---.............-ANgelus
lcAol Door Cnpant.--.----.---......-.....--CUnbcrlod 3-621 6
SeCol Bldg, Itloterlok Co.---.---..------.---ltlAdisd 7-5304
Strolt D@r I ?lywood Corp..------...-CUnbcrlod 3-t125
tdt.r, W.brtc. I Johnron----...........---...-ANgelur 9-7231
Tortar. Wrbrl.r I Jolnron (Sp.clolty
5-55O1
2-7371
lmbcr Cc......-.....-.-....-..-...........5Pruce 5-1730
l.llz Co,, E. 1...-.................-......,..-..-....-Ollol. 3-I27O
Roundr lumber Co......-.....-................-...PRorpcct 4-1902
Roy Folott P.oductr Co.........-.-.............I1iong1c 3-1857
9onford-Lu$ler, Inc.--.........-..-.........-.....AXmiErc. 2-9tEt
Scorburgh Compony, Inc.---------------..WEbter E-6261.
thlvcly, Alon A.-..-........---......---...........-CHqpmo 5-2OE3
Slcrro lmbcr & Plywood, Inc.............T1io91e 3-2144
tlorE nqdt/cod Compoy...-.....................NEvodq 6-O1 39
Slnmons Hordwood lmber Co,............---.5Pruce 3-I9l O
Smllh Hsrdwood Co.. 1,. R...........-..---..----tUdlow 3-4585
Smlth-Robbinr lumbcr Corp,...-.............--PLecmt 94321
Soufh Bay lunber Co....--------.--.---..---...--Olcaon 8-2268
SouthGrn Cqlifmio lmbcr 5o1er..........--IrlUrrq l-3597
Stqltl lmbe. Co.-.-.........----.---------.-.....-----ANgelu 3-6E44
Stodqd lmber Co.. Inc........-...........O1eoder 5-7151
Stslon & ton. E. J.....--------.-.-----..-..........1Ud1ow 9-55EI
Tocmo Lunber 9oler. Inc.....---......--...--..r$Urrott l-6361
Tolbot lmb* Gmpoy....-...-......-.....!Rod:hw 2-4i177
lorter. Wcbrlcr & Johnron, Inc....-.......ANgclur t-7231
Twin Ho6orr lmbcr Co.
(C. P. Hcnry & Co.l...-.....-...--.-.-.--.tlclmmd 9-6524
Union lunbcr Cmpmy--................---....-lt/tAditon 7-2282
Uniled Whlre. lmber Co........,.......-.....ANgelur 3-6166
r, WebrLr t Johmon----..................TR1on91t
SAN DIEGO IUIAEER AI{D TUilAEN PRODUCIS
Lmbsr Cmpdy.......................-...Ctidley &1583
Bu., InG......-------......--.-......--.-...lllckory 2-8895 5o Diego Door lifg. Co.---.--.-...--...-.....-Hlckoty 2-7788 Serh Boy lmbar Co. (Lor Angelerl......--ZEnith 2261
Tclrr, Wcbrter & Johnron--.-.................--GRidl!y 84174
Wcycrhcurer Cmpmy.....-....................G|,cnc{.t 9-1756
BUIIDING I/IAIERIALS
Cobb Cmpony, T. r1t........-......-........-...lElmonl 3-6673
Unit.d Stoter Plywood Con.-...........-.--...!Elnont 2-51 7t
SACRAftIENTO
IU'ITBER Butler Co., Glen---.----............--.-..-------.---HlGkory 6.49I 7 Cloy Brom & Co. (l.ddingl.---............CHettnut l-5124
Hcdlund Lmbcr 5qler----..-...........-..-------.-..CAldcn E-9020 Noro Dlrtrlbuting Co.-----*-.----..........WAbdh 2-4531
tumbcr Co......---..........-..----------SHcmood 2-3211 Pqcifc Fir
IU'IiBER AND IUIIiBEI PRODUCIS
Bonnlngton lmbGl
Coliforniq Lunber
Enrco Plywood--..--
Fqirhunt Lumber
Gmlnton & Gm
Georglo-Poclic Cory
GeorglePotific Corp, Gold.n Gote lmbel
G6.lin-Harding lmbcr Co,....-.-.....---..--..--.KEllo9
Hccin Iunbar Compony..........................ANdow
Hendrick Co., J. W................-...............OLyrnp1c
Hill & Morton, Inc.--------------..-...----ANdov6
Hill Whrle. lmber t Supply Co........-tAndrcopc
l(!lley, Albert A..---...-......-.......--.-......-..-tAl.hulrt
Main office and Western Sales office:
P.O. BOX 2065, Torrance, Calif.
FAirfax 8-3540 TWX TNC 4286
Eastern Sales office: 165 West Wacker Drive, Chicago I' Ill. RAndolph 6-5881 TWX CG 729
Sawmills: Arcata, Calif. Crescent City, Calif.
A Plywood from the forests of WEST AFRICA, NIGERIA ond the GOID COAST, ond from lhe CAMEROONS ond The IVORY COAST.
OBEECHF is o cleon, crectmy white wood, sometimes referred fo os AFRICAN WHITEWOOD, which weolhers to o light brownish color with o foirly open uniform groin. OBEECHE is o stoblc wood.
OBEECHE Plywood, when used in lhe monufqcture of Flush Doors, odds to the decor ond conlributes lo lhe motif of homes ond industriol buildings, ond is so versolile thot it moy be sfoined in its nolurol form or pointed.
OBEECHE, while luxurious, is in the moderote-price ronge of plywood ond moy be motched with room poneling.
Ask Us for Somple Cuts of OBEECHE When Considering Your Door Requiremenls. Trocfs Equipped wirh OBEECHE Doors in Both Point qnd Stoined Grodes Moy Be Inspecfed by Appointment Through Us.
QUATITY FLUSH DOORS PRODUCED IN THE WEST FOR WESTERN USERS!
Monufoctured by Stroit . to Stoy Stroight!
STRAIT DOORS Are l0oo/o Lumber ond Pressed Under Heot in Our Modern Plqnl
Now Producing 60,000 Louon Door Skins Monrhly to Supply Stroit Doors
Also Stroit Slide-o-Fold Wordrobe Doors Avoiloble for Every Decor
Core
NOW STOCK FIR DOORS-Glqzed or Unglozed
