The California Lumber Merchant - September 1962

THE CALIFORI\IA LT]MBER MERCHANT

We're On The Move! ..... Will You Change Your Records?

We like to think that The California Lumber Merchant is constantly on the move (maybe that's why u'e sometimes feel like a whirling dervish?), and we hope it's ahvays in the right direction.

Now, 'rve are physically on the move ! After 40 years in one location, because

IN THIS ISSUI

a local bank has taken over our entire brrilcling for expansion, we are changing onr address. As of September 7, \\rrrte us at : 121 Park Central Building 412 \V. Sixth Street Los Angeles 14, California.

Telephone number remains the same: MA 2-'4565.

I\{ay we ask that you change your records accordingly ? Thanks. And, after rve're settled in, drop up and see ns. u'i1l vou?

Co,

urst, Calitornid White Fir Pine Cedar

Terry Lumber of Northridge

f he Yolley's Hqven lor Hsrried Homeowners

The neighborhood lumber yard down b1' the railroad tracks, which the lady of the household hesitated to enter for fear of disturbing her array amongst the helter-skelter lumber stacks ancl dust-ridden floors, is a thing of the past if the three-acre Terry Lumber Company in Northridge, California is ar.rv indication of the trend.

Ownecl by Terrv Mullin and managed b1' Frank Crone, Terry Lumber

is testimony to the success of careful planning, good organization, and modern merchandising in an attractive setting. This, coupled with a conger.rial atmosphere, has marked the company, now only five years old, as one of the most progressive in the area.

"I bet more women come into this Iumber yard than to any place in the Sarr Fernando Valley," proudly asserts Crone. "We have a most unusual at-

mosphere-everyone is happy and it reflects in the customers as well as the personnel."

Although the firm caters primarily to the tract, apa"rtment and commercial building trade, Terry Lumber policy places great emphasis on the future of the small home owner. This is evidenced by the complete stock of do-ityourself items-all attractively displayed so that even the most hardened

Top,_ Lefi: ferry Lumbcr Compony, Norrhridge, Colifornio is exomple of the ruccorrful opplicotion of good dcsign, coreful plcnning in q modcrn up-to.doto tumbcr yord. Shown is lhc corh soles ond finirh areo, which is priced ond msrked for eory idcntificotion. Righr: The customer ser"ic. oteo, insrqlled to focilirqtc carc of op-crolion, Middlc, lefi: A portion of thc complete hordwood pancling division feqturing unusuol snd clorsic design. Right: Count€r scction of thc oficc. Bottom lcfr-: I'ooking toword the ofice ond showroom, showing the omple porking oreo, Right: A cu3tomor browse: through rhl hqrdwore divirion-dcrigned by tcrry llullin ond oll monoged in nect dirplcy.

THESE WASHINGTON, OREGON AND CALIFORNIA MANUFACTURERS OF

COAST REGfON West Coast Lurrrlcer

Agnew Lumber Company

Air-King Manufacturing Corporation

Aloha Lumber Corporation

American Crossarm & Conduit Co.

American Wood Preserving Company

Anderson & Middleton Lumber Co.

Arcata Lumber Services, Inc.

Avison Lumber Company

%Bauman Sales Co., Inc.

Baxter & Company, J. H.

Baxter-Wyckoff Company

Beaver Lumber Co. of Clatskanie. Inc.

Bee River Lumber Company

Bethel Planing Company

Bohemia Lumber Co., Inc.

Boise-Cascade Corporation

Valsetz Division

Branscomb Enterprises

Brightwood Lumber Company, Inc.

Brookings Plywood Corp. (Sawmill Div.)

Brooks Lumber Company

Broughton Lumber Company

Burkland Lumber Company

California Pacific Sales Corp.

Cascade Pole Company

Cascadia Lumber Company

Clemens Forest Products, Inc.

Clements Lumber Co., Al

Columbia Lumber Co. of Alaska

Columbia Woodworking Company

Cone Lumber Co.

Coombs Lumber Company

Covelo Lumber Company, lnc.

Crawford Lumber, Inc., F. M.

Crown Zellerbach Corporation

Daugherty, W. H. (White City Div.)

Davidson Industries. Inc.

Diamond Lumber Company

Dollar Co., The Robert

Double Dee Lumber Company, Inc.

Douglas County Lumber Co.

Duncan Lumber Company, R. A.

Eastlick Mills

Eclipse Lumber Co.

Elk Lumber Co.

Elkside Lumber Company

Emmerson & Son, R. H.

Everett Lumber Co.

Fairhurst Lumber Company

Federal Pipe & Tank Company

Forward Brothers Lumber Company

Frank Lumber Company, Inc.

Freres Lumber Company, lnc.

G & R Lumber Company, lnc.

Georgia-Pacif ic Corporation

Gervais Lumber Company, Inc.

Giustina Bros. Lumber Co.

Goodyear Nelson Hardwood

Lumber Co., Inc.

Hanel Lumber Co., Inc.

Hegewald Timber Company, Inc.

Herbert Lumber Company

Hills Creek Lumber Co.

Hines Lumber Co., Edward (Dee & Westfir Divisions)

Hull-0akes Lumber Company

Hult Lumber & Plywood Company

Huntington Shingle Company, Inc.

International Paper Company

Long-Bell Division

Johnson Lumber Company, Ralph

Joslyn Mfg. and Supply Co. (Crossarm Division)

Ketchikan Spruce Mills

Kimball Bros. Lumber Company

Kingsley Lumber Co.

Kogap Lumber Industries

Koppers Company, Inc.

Larkins Lumber Company

Larsen, Clark & Powell

Larson Lumber Company

Lorenz Lumber Company

Lulay Brothers Lumber Company

McCloud River Lbr. Co., The

McCormick & Baxter Creosoting Co.

McGrew Brothers Sawmill, Inc.

Medford Corporation

Mid Willamette Lumber Corp.

Miller Cedar Lumber Co., E. C.

Miller Lumber, Inc., l. P.

Miller Lumber Co., lnc., M. C.

Moore Timber Products, Inc.

Mountain Fir Lumber Co.

Neal Creek Lumber Company

Nettleton Forest Products, Inc.

Nettleton Lumber Co.

Northwestern Lumber & Mfg. Co.

Nylund Lumber Co.

0lympic Hardwood Co., Inc.

Orwaca Land Company

Pacific Lumber Company, The Peirce Lumber Company, Al

Permapost Products Company

Pine Mountain Lumber Company

Pope & Talbot, Inc.

Preston Mill Company

Richardson Company, David A.

Rickini Lumber Company, Inc.

Riddle Manufacturing Company

Riverside Lumber Company

Robinson Plywood & Timber Co.

Rosboro Lumber Co.

S. H. & W. Lumber Company, Inc.

St. Regis Paper Company

St. Paul & Tacoma Division

Santiam Lumber Co.

Schneider Lumber Company

Seaboard Lumber Co.

Seattle Cedar Lumber Mfg. Co.

Seattle-Snohomish Mill Co.

Sharp Lumber Company, J. F.

Simpson Timber Company

Siskiyou Mills

Smith Lake Lumber Company

Smith Lumber Co., Ralph L. (A Div. of Ximberly-Clark Corp.)

Smith River Lumber Co., Inc.

Snellstrom Lumber Co.

South Coast Lumber Co., 0reg. Ltd.

Spalding & Son, Inc.

Springfield Lumber Mills, Inc.

Star Lumber Company

Stimson Lumber Co.

Stomar Lumber Company

Structural Studs Corporation (Georgia-Pacific Corp.)

Summit View Lumber Company

Sunset Lumber Products

Superier Lumber Company

Swanson Brothers Lumber Co.

Table Rock Lumber Company, Inc.

Timber Products Co. (Div. of Cyprus Mines Corp.)

Timber Structures, Inc.

Trail Creek Lumber Co., lnc.

Trinity Alps Lumber Co.

Tyee Lumber & Mfg. Co.

United States Plywood Corp.

Van Vleet Wood Products Co.

Washington Timber Products, Inc.

Western States Cedar Lumber Co.

Weyerhaeuser Company

Weyerhaeuser Co., Rilco Engineered Wood Products Division

Whipple Mill, E. c.

Willamette National Lbr. Co. (Div. of Willamette Valley Lumber co.)

Willamette Valley Lumber Co.

Willamina Lumber Company

Willis, Rogers & Pearson Lumber Co., Inc.

lVilson Co., Steve (Steve Wilson Lumber Co. Div.)

Woodproducts Corporation

shopper finds it difficult to resist.

To the strains of piped-in hi-fi music the unharrassed buyer, male or female, roams through aisles stocked with everything from room dividers to bamboo shacles. Pre-finished paneling, both unusual ar.rcl classic, can be found along u'itl-r complete sets of hardware, plain and fancl-, monkey pod tables from Hau'aii, laminated plastics, power sarvs, lonvre doors and windows, table legs in assorted sizes-and even a bargain counter where "any item for 89c" can be u'restled.

llowever, if the customer is more of the drive-in-and-buy-it-fast type, he is also lvell served at Terry Lumber. An outside section containing such prod- ucts as hardwood paneling, paints, brooms, mirrors, ceiling tile, roof sheeting. asphalt shingles, reed fencing and peat rnoss, has been installed to facilitate cluick service

Prominent, of course, are sheds and stacks, all kept conclition.

the lumber expansion in this area as we are of the in orderly fufure of the community," he states.

Terry Lumber personnel include: Tom Dean, cash sales; Norm Dean, shipping; Ann Baker, who is an integral part of the firm, having been in the business since I92l; Don Slenker, assistant manager; Tony Brattin, outside sales; Gregory Nlyles, hardware arrd cash sales division; and Larry Scott, foreman.

Northridge, a fast grou'ing commullity located in the San Fernand,o Valley, has great potential in the Southern California building boom, according to Frank Crone.

"We are confident of the building

Van

Some of the latest ideas to facilitate nraterials handling both for distributors and for the mill itself are included in the all-nerv Grants Pass plywood plant of Vancouver Plywood Company of Oregon.

Schedulecl to begin cold-press sheathing production in July, the plant has color ci.rding equipment and plans to

With the foresight of such retail dealers as Terry Lumber, the old stereotype of the lumber yard is vanishing, being replaced by just such modern merchandising centers. Ilere the home improvement buyer can browse with everything readily visible and available for his needs. And, of co11rse, the large contractor continues to be well served from a smooth and efficient oDeration.

Ply's DFPA Mill Now in Producfion

install unit loading machinery which cuts production costs and provides an added service to distributors.

In addition, the mill 'n'as designed to fit with a streamlined order Drocessing system developed by Burl Brown, plant manager. All loading is done at a specially designed interior loading dock directly from a protected storage

area. With the addition of Southern Pacific Railroad service, Van Ply now is in a position to offer faster service, oarticularlv to the South and Southwestern Ui;tea States.

According to David Difford, vice president in charge of marketing for Van Ply, the new mill puts the firm in a position to respond more competitively on straight cars and mixed shipments of quality sheathing. The mill also will be prepared to filI special layup orders and produce cut-to-size olvwood and custom machined sheathing fc',r industry. "We can supply a top quality rough sheathing panel for any application," Difford said.

All production at the Grants Pass rnill u'ill take place under the rigid rluality control standards of the Douglas F ir Plyr,voocl Association, and the plant is norv authorized to use DFPA grade trademarks. The mill already has cornpleted successfully the quality control test runs set up by the association, ancl its application for DFPA membership has been accepted by the board of trustees.

When the plant achieves full prodrrction capacity, it will turn out from 72 to 11 million sqrlare .feet a month. This represer.rts ari increase of about 3p ler cent in \ran Ply's total productlol-1.

Difford said a hot oress will be in operatiorr at Grants Pass soorr. possibly by the er.rcl of the year, giving \tan Ply a nlore cliversified product llne.

Frcnk Crone, Mcnoger, ferry Iumber, Norrhridge, Colifornio ond Terry Mullin, owner.

Oftcicls of Voncouver Plywood Co. onolyze plonr for new Gronts Poss (Ore.) plywood plont, which begon production July l. lefi to right: Donqld l. Plummer, executive vice presidenl; Ehon Disher, vice presldent, rnonufocturing; Frost Snyder, presidenl; Paul l. Cole, vice president, finonce; ond Williqm W. Kilworth, ftrst vice presidenf qnd lreosurer. fhe plont's production will be under the rigid quolity control progrom of the Douglos Fir Plywood Asrociqtion.

The Van Ply office in Vancouver will handle sales for tl.re new mill under the direction of Don Almv. sales manager, panel division.

A recent survey proves what our customers have been saying right along-that black walnut's unique color and character are bringing it back as a favorite for furniture, paneling and wood carving. Little wonder. Its combination of workability and beautiful grain are hard to beat. Just one of 52 expertly selected

};'i:",".t::: I *,T;:it' Jfl::::':l,1;1

(VAlencia 4-8744). For 83 years Nor California specialists in fine hardwoods r you'll find the right lumber for every purpose. HARDW(t|(QDS

H i gl-CJ i n S

Consolidated LumberA Big Company Handling The Big Job Of Public Wharfingers

If you want to observe lumber l.randling done in a big and efficient way, take a trip down to the sprawling 60acre dockside yard of Consolidated f,urnber Company in \\rilmington, CaliIOr1lra.

We did on a recent ocean-coolecl morning and had a fine and educational time inspecting the facilities of the firtn's outside cargo handling.

Consolidated has been in the business of public wharfingers for over 30 vears, thus the operation is in no sense neu' to them. However, in emphasis of their policy, "Satished Customers Are Our Greatest Asset," they have .rvithin the past two years created a separate clepartment for this phase of their giant operat;ions.

- Such specialization has b,een clesignecl to give the customer top ancl economical service, so that his trucks rnay be in and out .ivitl.r a minimum of tirne sperrt irr loading.

An iclea of the giar.rt operation of Consolidated may be gained frorn tl.re fact tl-rat during 1961 the firm l.rancllecl 76,000,000 board feet of outside cargo. I)rrrirrg an average rveek four \\'ist Coast freighters or barges will clischarge their loads. Giant cranes and a large fleet of mobile equipment-there are over 50 units in the entire yardexpedite the job.

While we were tl-rere. the "Cvnthia Olson" was discharging 3. I 76,000-board feet; estimated for the job-abont 20 hours with two gears.

Just what constitutes the outside cargo l-randling specialization now irr effect at Consolidated ? There are three bases for the highly efficient ooeration :

1. Separate storage. Approximately l0 acres of the yard har,e been set aside solely for outside cargo, and additional

space is available upotr demand. This area has been as carefullv laid out as a subdivision, and each division tabbed by numeral or letter. No free$,ay system coulcl be better marked to inclicate just lvhich avenue the truckdriver sl-rould take and into iust which division he should pull. (Come to think of it, the traffic clirections are much better than some portions of the freer.vays lve've been confused on !)

A separate yard office has been set up and maintains records of where each lumber shipment, tagged with number, has been stored.

2. Radio traffic control. A radio transn.ritter in the yard office is in fast comrnur.rication with mobile ecluipment. In addition, a loudspeaker system l.ras been ir.rstalled in the area rvhere trucks. calling for cleliveries, pull up. The clriver stops at tl-re office, has his delivery ticket time-stamped, then by means of the louclspeaker system is directed to the exact yard location. After loading, he stops at the yarcl office and is time-stamped out.

3. Specialized personnel. The outside cargo and wharfing office is in charge of dispatcher Richard "Dick" Ponce, assisted bv Tonv Pacheco.

Dick Ponce, a.rery personable young fellorv, has been with Consolidated for 14 years. After a hitch in the Merchant llarine during the war, he began with the firm as a lumber handler, progressed to the mill office, the shipping offrce and finally to cargo handling. He takes a personal responsibility in the efficient and careful discharge of service to the customers.

Tony Pacheco, another likeable and knorvledgable young chap, has been r,'i'ith Consolidated seven years. as a lumber handler, -er.ergei, then into the shipping office ancl last into cargo

Shown obove ore vorious stoges of dockside unlooding ct the big Consolidoted lumber plqnt in Wilmington; crones ond mobile equipmenf moke fost work of o huge iob. Bottom:<nd it qll ends up here, ncolly stored in dre seporote yord for dre firm's oulside corgo hondling activity.

BACKGROUND FOR LWING Sultan's palace or on the beach, Lam-Loc Pecky Cedar takes to the terrain like it was always thereIt does wonders for setting off a harem, nice background for those exotic dances, or for more routine living. Kids love Lam-Loc Pecky Cedar because they can treat it rough without retaliation. Mom and Dad dig it for quiet moments or for conversation when things get dull. r Dealers find Lam-Loc Pecky Cedar the liuingest' tr;,oNice profit. Easy to handle. One inventory goes both ways-inside or out. And there are a million uses, including Roman baths we hear. As you can plainly see, it makes great stereo cabinets and it's becoming a must for picture galleries. What other lumber product can offer you all this? Get started on your palace today. We'll send blueprints for the asking. Ed Fountain Lumber Company, 6218 South Hooper Avenue, Los Angeles 1, California.

"Bombay Beach" setting ot Pacific Ocean ParhAntone DaIu, NSID: designer.

handling. It is apparent that he, too, likes his job ancl has a keen interest in the departnrent's operations.

Together, Dick ancl Torry, rvith their u.icle yard experience and personal sense of resporlsibility, <1o a fine job of clelivering the goocls and continuing Consolidatecl's policl'. "Satisfied Customers Our Greatest Asset."

Consolidated Lumber Company, in its specializatior.r of orltside cargo handling and public rvharfingers, does a u'ide-spread brrsiness. servirlg custo-

mers in all of Southertl California. including Los Angeles, San Bernardino, Orange and Kern counties, and down into Arizona.

The firm, of course, is also a longtime large distributor of lumber, including Douglas fir commons ancl upl)ers, redwood clears, hemlock and spruce. Its inventory can stand as l-righ as i5 million board feet. It is a complete operation, rvith its orvn \\rood\\'orking plant, a fleet of 50 mobile units for cargo handling and delivery, and

its orvrr garage for fleet mairltellance.

Ileading Conso.lidated Lumber Companf is Ralph D. Russell, president and treasurer. Alfred H. Wahl is vice president and director of sales. Jol.rn Hults is plant superintendent, and _[. \\'. Fitzpatrick, who serr.ed as ortr able and affable guide for the day's tour. is wl.rolesale sales manag'er.

On a l-rot smoggy day in Los Angeles or in-from-the-coast environs. take a triu clou'n to Consolidated's \,\raterfront ancl profit from a real "cool" operation. I

Top left: Dick Ponce cnd Tony Pccheco in front of their yord corgo hondling ofiice. Nexh dispotcher Dick gives directions into the "mike" for rodio fronsmission to onofher oreo of the yord. Next: Tony lim€-slomp3 o truck driver in. Righf: trucks colling for deliveries pull up here, receive instructions from the rodio "squowk box" seen righr. rhen follow directions os given on the sign.

Bottom left: yord foremon Berl loursen in his electric cqrl qlso equipped with rodio communicotions. Next: even the lift equipment is hooked into the rqdio syslem. Right: oil derricks in the midsr of lumber storoge.

llrese two photos ol the Wilmington ore hordly rypicol plont, obout 1910.

would enioy looding yord lhese scenes of ol Wilminglon.

of Consolidoted Lumbe/s preseni look, bul we thought you Right: store, ofiice, dry kilns, pcwer house ond outo-truck

the eorly dcys. Left: whorf scene

PALCO-FACE redwood interior paneling

BEAUTY-the warmth and enduring beauty of natural California redwood in a new, thinner T&G pattern. lt's PALCO "Architectural Quality" at lower cost!

EASE of applicationPalco-Face is lighter, easy to handle, goes up fast, nailed or glued. Quick and profitable for new or remodeling jobs.

ECONOMY-lower initial cost combines with fast, easyapplication to fit any budget. Palco-Face is CRA certified kiln-dried redwood in 26" thickness; packaged in separate lengths of 7',8', 9,'or 10'. Write for complete data.

Rockport Red-D-Wood Packaged Homes

To Be Offered Through Retail Dealers

Rockport Redrvood Company, Cloverdale, California, is manufacturing a complete home, precision cut, packgged and ready to ship to the job site. It is their Rockport Red-D-Wood Home, a notably successful adaptation of the interlocking post, plank, beam system. Af ter considerable research and rugged testing, Red-D-Wood Ffomes were erected in many parts of the State, to clock the erection time and to get the reaction in actual use from occupants. Reports have been lA0/o gratifying. And the word has spread, so that many unsolicited orders have been received by Rockport. Merchandising plans are now wbrked out, promotional material is being prepared and a number of franchise dealers have already been appointed. The policy is to market only through established retail lumber dealers. Success of this oremanufactured, ready to erect house is

largely due to favorable elements that are basic in Redwood, it was pointed out by Harry A. Merlo, vice-president and general manager, Rockport Redwood Company. "As every lumberman knows," he said, "the close grain of quality Redu'ood permits sharp, uniform precision cuts, straight and true; so essential in this deep-cut tongue and groove design." Few nails are needed in the erection of a Red-D-Wood Home. The members fit snugly and with enough provision for natural expansion and contraction. Each piece is

marked to correspond with assembly details provided with every lumber "package." And assembly is made simple and easy by such factors as having no parts of walls or partitions more than 8 ft. long.

A demonstration assembly was recently made near the company's plant at Cloverdale, California, with cameramen and stop-watches to report the event. Two persons-a man and woman--erected a S-room Red-D-Wood Home complete in 16 hours. This was the whole package, which of course does not include doors, windows and fixtures.

"\AIe are offering Red-D-Wood Homes as an added orofit line to retail clealers" says Harry Merlo. "We catr <leliver any number of these package homes direct to the dealer's customers or to his yard. And l0o/o frnancing is available for our franchise dealers. Furthermore the additional items of doors,

Smn lhis will be o common sighl.-o Rockport Red-D-Wood Hornc. oll wrcppld ond reody to be erected, dclivercd to the home :ite, This truck co.rie3 tvo "homc pockcAes," cvcrylhing excepl slcb, doors, windows ond fixlurcs.

By following thc simple printed inslruclions thir couple got of fo o good :torl in lers thqn on hour.

ROYMAC

(The quick way to say: Prefinished Philippine Mahogany Plywood)

QUESTION: How do you offer top quality prefinished lauan at a price that really makes sales?

ANSWER: Talk with Getz Bros., prefinished lauan specialists I G/R starts with carefully inspected all hardwood materials - face, core and back are Philippine Mahogany. Next an Acrylic, tempered sealer coat is applied and followed with a polish sanding I Another rigid inspection is made before panels qualify for G/R's exclusive petro-chemical, resin-reinforced top coat. Smooth V-Grooves are applied through embossing-no cutting or core weakening-and the entire panel receives another high-speed buffing I A final inspection and G/R Lauan is on its way to you, packed 100 pieces per unit, steel strapped, edges protected and loaded on skids. Sound good? It is. Get all the details from your Getz Bros. representative.

Ask your Getz representqtiue about Philippine Mahogany lurnber and other ptywood products from the Far East

u'indows and other essentials will llormally and rlaturally revert to tl-re dealer selling the Home."

A number of stock plans for cabins and small homes are orovided for the dealer and his customers. The nrodel number on each plan also indicates the square footage ; and this footage multiplied by the rate per square foot, r,vhich can be figured at $4.50, is tl-re price. Thus model plan No. 624, lor example, indicates 624 square feet or a total cost of $2808.00. Quite a modest :ost for a solid quality Redwood home ; and no paint or stain is needed because these "packaged" homes are pre-finished and factory sealed. Howel.er, being Redwood, of course it takes a_ny type of paint or stain, if anything additional like that is r,vanted. Perhaps the rnost drarnatic salirrg is in labbr time, sir.rce assembly and erection which heretofore rlormally took many rveeks, is r.ro'n' acconrplished in days.

Avenal Lumber Expands and Diversifies

Avenal Lumber & Hardrvare recently added major appliances and a tool rental department to its rapidly expanding operation at 600 Skyline Blvd., Avenal, California. On January lst of this year Avenal Lumber completed work on an extensive remodeling job of its olcl store rvhich included a 1750 sq. ft. addition to its shorvroom.

\\'ith added store area, owner Dick Altimus has increased and diversified his store inventory and is enjoying a sizable increase in business as a result of better merchandising and display. Follol,ving the successful general rule of store operation. all merchandise is price-tagged, departmentalized and attractively displayed for semi-self serv-

ice. Ou,ner Altimus is ably backed up by an efficient staff o{ three employees and a pant lime bookkeeper. John \Vages is assistant manager of the growing l(ings County operation.

Formerly in the l.rardrn'are business in Avelral, dealer Altimus purchased Avenal Lumber & Hardlvare from Cross Lumber Company in 1958.

left: ofter qnother 90 minutes, the home begins to toke shopr.

Below: All finished. Totol lopsed tlme for ereclion of this Rockporl Red-D-Wood Home-l6 hours!

Avenol lumber & Hqrdwcre's exponded new with assislonl mdnqger John Woges, RIGHI: store. LEFT; We see the ollroclive Avenql lumbe/s cleon-look slore

new wcll fronting the expcnded slore focilities. CENIER: Dick Alrimus (lefi) with extensive cu3tomer porking.

If you have an ambition to write, write briefly so it can be read; r,r'rite clearly so that it will be understood; write forcefully, so that it will be impressive; write picturesquely, so that it will be remembered; write accurately so that no one can be misled.

Frankness is the trademark of the American soldier. It is related that on the invasion of Germany, an officer made a little talk to his men. "Don't let it worry you if you feel scared," he said, "It's a natural way to feel under the circumstances. In fact, I might say it's a healthy condition for you to be in." And from the ranks came a voice that said: "Ctptain, you're looking at the healthiest soldier in the United States Army."

Which brings to mind a left-over story of the Civil War. A young Alab,ama girl is guiding a Confederate soldier over forest trails in Alabama. Trails unknown to him. Suddenly shots flew around the head of the soldier. Instinctively the little girl spread her skirts in front of the soldier and she called : "Quick, get behind me !" For that, says an old sto,ry of the times, '!is the spirit of the American women in rvar."

Reports of heavy infestation of mosquitoes in various parts of the country reminds us of the story that Arkansan Bob Burns used to tell. He said that a man woke one night and saw two huge mosquitoes sitting on the foot of his bed and looking him over. One mosquito said to the other: "Shall we eat him here or carry him down to the swamp and eat him?" The other s,aid: "Let's eat him here. If we carry him down to the swamp those big mosquitoes will take him away from us."

The penalty of leadership. In every field of human endeavor, he that is first must perpetually live in the white light of publicity. Whether the leadership be vested in a man or in a manufactured product, emulation and envy are always at work.

In art, in literature, in music, in industry, the reward and the punishment are always the same. The reward is wide-

BY JACK DIONNE

spread recognition; the punishment is denial and detraction. When a man's work becomes a standard for the world, it also becomes a target for the envious.

Whatever you write, or play, or sing, or build, no one will strive to slander you unless your work is stamped with the seal o,f genius. Spiteful little voices in the domain of art were raised against Whistler as a mountebank long after the big world had acclaimed him with a great genius. Multitudes flocked to Bayreuth torvnship at the musical shrine of Wagner while the- little group tre naa dethroned argued that he was no musican at all.

The little world continued to declare that Fulton could never build a steamboat, while the big world flocked to the bank to see his boat steam by. The leader is assailed because he is a leader. There is nothing new in this. It is as old as the world and as old as human passions: envy, fear, greed, and the passion to surpass.

Blessed is the man who has fun at his life work, whatever it may be. Otherwise work is just drudgery. Ruskin said: "The entire object of education is not merely to make people do the right thing, but to enjoy doing the right thing; not merely to be industrious, but to enjoy industry; not merely to be learned, but to enjoy knowledge; not merely to be just, but to hunger after justice."

"Corny" is a word in common use. It is a good word, and rlot one of derision. It describes many of the thoughts that bring the unsolicited lump to the throat and tear to the eye. It is the opposite of highbrow stuff. "Home Sweet Home," and "Swanee River" and "Old Black Toe" are all of the corn variety, "Yankee Doodle" and "dixie" and even the "Marselaise" came under the same caption. But men have marched straight in the cannon's mouth when they were played, but no one ever faced death to a grand opera aria, now did they? Nothing wrong with corny, and all that it means.

Advice to the thin: "I)on't eat fast."

Advice to the fat: "I)on't eat ; fast."

WHICH SHINGTES WHICH SHINGTES

Have Been Sold

For OYer 40 Years

Have Protected Galifornia Hotnes

For 40 or More Years, And Still Do? ANSWER:

By The Same Reliable Company?

You tell us The Shingle and Shale sizes

You ileed and we will fill your order to Perfection

We can load Red Cedar Bevel Siding and Gedar Lumber in Mixed Cars with Shingle and Shake ltems

srroighr or mixed cors-Shingfes ond sftokes coln be fooded os desired.

Tynan Lumber Expands King City Outlet

Tynan Lumber Company, which maintains headquarters at Salinas, California, completed construction of a brand-new store at its branch yard in King City (Monterey County) on June lst. The a.ttractive new building also houses back-up stock and new offices for manager Ray Reynolds and bookkeeper Lucille Raschella. Although the new 25'x 80' store was built for better

display of existing merchandise, several new consumer lines have been added, including a complete new line of tools.

The new Tynan store was opened without a great deal of public fanfare (being inventory times, manager Reynolds took inventory instead of having a grand opening), but company officials note a marked improvement in

Ward & Harrington Opens New Laguna Beach Yard

Gil Ward, president of Ward & Harrington Lumber in Santa Ana, has announced the opening of a new retail lumber yard and home improvement center at Laguna Beach. The new structure, located near the Art Festival grounds, at 793 Broadway, replaces a branch operation 16 years old.

"Our company serves both contrac-

tors and home owners. Through our huge Warington facilities in Garden Grove we cater to the needs of large scale builders and tract developers. Through our seven retail yards in Orange County we are able to give our contractor customers exceptionally fast, efficient service. We also serve home owners and do-it-yourselfers with

store sales already.

Besides the new store, Tynan's long established King City yard does a bustling business in lumber and building materials. The yard occupies over two acres, a good part of this paved for mechanical handling. Warehouse area is more than ample for dry storage; equipment and all buildings are attractively maintainedin other lvords, a good, clean looking operation which invites business whether it be a rosette for a Sunday carpenter or a house job for one of Reynold's many goo,d custom building accounts.

everything they need-from faucet rvashers to precut patio kits.

"Floyd Case, our manager in Lag'una, opened our first store there 16 years ago. Then his 'staff' consisted of only two other people. Today there are nearly a dozen experienced persons on l.ris local service team. This illustrates horv Ward & Harrington has paced the growth of the rapidly expanding residential communities in southern Orange County," said Mr. M/ard.

Lefl: view of the new Tynon Lrmber reloil slore ol King City. Middle: monoger Roy Reynolds. Right: bookkeeper Lucille Rorchellq,

Thesc photos illusfrote tho atfroctiv. oppeoronce of {re new Ward & Horringlon home improvemenl cenlot ond lumber ycrd ot loguno Beqch. Notc, in thc right photo, thot lown and potio furnilure is offered.

ARTESIA SCORES ANOTHER with DUKE sNlDER....

(ombining 'TOPS" in Sports ond 'TOPS" in Enlerloinmcnt, bequtlfut ADCO Fold-Awoy Doorc were selactad by Duke Snider, rlor of lhe Lor Angeles Dodgers<nd by Bing Crosby, slor of ifie enferloinmnl world, Duke wqnted THE BEST for his Fallbrook, Coilfornio, home ond Bing selecled THE FINEST for his Polm Springs hqciendo in the desert spo, For EVERY room in their homes fhey chose ADCO Fold-Awoy Doors for BeoufyConvenience----rnd Uf ility.

In ony modern home, ADCO Fold-Awoy units ploy o fruly dnportonl role. They odd disiincfive chorm lo ony decor snd ore the ultimote in comforloble living. YOUR customers, too, deserve the finesl . . beoutiful ADCO Fold-Awoy Doors belong in their homes os well, Avoiloble in oll imported ond domestic species-oll sizes, including Louver.

now, not after it is too late.

With his engineer brother J. Edward Martin, the architect-planner is a partner in Albert C. Martin and Associates, I-os Angeles' oldest architectural, planning and engineering firm. Their organization has master planned nine major community developments in Southern California, including the $400 million \Ararner Ranch project in San Fernando Valley.

\{artin foresees a "sun-planet" arrangement composed of a core metropolis attended and complimentred by business-residential units "in orbit" around it.

"In order to function properly, however, this network must be highly organized," IVIartin warns. "Each amalgam must be comp.osed of a well-planned community hub and interrelated sub-metropolises related to each other in a systematic fashion."

Pararnount importance is placed by tl-re architect-planner on the subordi-

planners' view of a planned community

Advent of the "megalopolitan era" in the evolution of American cities, in which contiguous urban areas are expanding to super dimensions, has triggered fear in the minds of the general public, civic officials, economists and comn.runity planners. They fear that unplanned expansions will lead to more chaos rather than order.

To Albert C. Martin, Jr., one of the nation's recognized authorities in planned-city developments, this era ushers in a challenging opportunity. He believes that proper handling will result in exter.rsive but orderly metropolitan areas offering beauty, efficiency, groll'th potential and community l-rarmony. But Nlartin pleads for planning

nate elemetrts-tl-re outlying communities-encircling the core city. Each cannot exist as a separate entity; transportation to and within neighboring centers, types of commerce and industry in the total region, shared utilities and ability of each unit to expand must be considerations of any master plan for a given community.

To serve as an example, Martin singles out the Warner Ranch development llow underway in accordance with the Martin firm's master plan, formulated in 1960.

Deptl-r studies by the staff preceded preparation of the program. Analyses of existing conditions, including areas, topography, transportation, utilities and relationships of the surrounding community served as the foundation for the master plan.

Warner Ranch studies dictated a balanced, integrated urban development provided for industrial rlses ranging from light industry to research and development. Findings als,o, pointed out the need for regional and neighborhood shopping centers, office co.mplexes, educational facilities, recreational areas, a transportation terminal, civic and cultural accommodations. health care units and multiple housing.

I{esults revealed that the 1,000-acre

(Continued on Page 20)

MODEI OF PROPOSED $4(X) million, l000<cre, Wornar Rqnch devalopment in Southern Cqlifornio's Son Fernondo Volley, shows design concepls for lhe plonned community. Pralimincry rtudies by Alberr C. llorlin and As3ociate3 poinled up lhe naed for industriol plonls rcnging from lighf mcnufocturing to research ond development. Findings qlso cslled for regionol ond neighborhood shopping centers, oftce complexer, educctionol focilirier, recreolionsl crods, tronsporfotion lerminql, civic ond culturol occommodolionr, heqlth ccrc unitr ond muhiplc houring.

EXErflPtlFYlNG INDUSTRIA1 ARCHIIECTURE for Worner Ronch is lhe new Litton Industries Inc. focility, olrccdy occupying o portion of the development. fhe Mortin ftrm, which plonned, engineered ond derigned thc Liilon complcr, olso rcrvcr os tuparviring orchitectr ond enginearc for the entire Worner Ronch proiect,

ANGELUS MEANS HARDWOODS ANGETUS SELLS HARDWOODS

ANGELUS HAS ALL KINDS OF DOMESTIC HARDWOODS AND IMPORTED HARDWOODS FOR QUICK SHIPMENT TO YOU

To: f,tR. REIAIL tUillBER DEATER

Subiect: SUPPTY AilD DEI,IAND

WE slock, locolly, o lremendous SUPPLY of IONG-BELI noturol wood kitchen cobinets.

WE hove, for the firsl lime, o bequliful prefinished cobinet thot is compelilively priced.

YOU con enter this profitoble kitchen business now. The DEi,IAND is there. Long-Bell Gabinets

Here ir foshion in wood lhafr olwcys o favorilc with designers, decorctorg, ond the lody of thc houre. And now-omozingly birch is more bcoutiful thqn ever! Birch kirdrenc fiot glow wirh high-fideliry loveliness beccure of the super micronol process thot bring out oll the sotiny dcpth, oll rhe luxurionl shading of the noturol groin,

lI's A FACI

TERMFE HOftIE DESTRUCTION IS SECOND ONLY TO FIR,E.

wARREnffirNc.

PLANNERS' VIEW

(Continueil trom Page 78)

gxpanse will eventually serve as a core for an 80 square mile iub-metropolitan area embracing its borders. A total population of 615,00O has been predicted for the area it will serve.

Within its perimeter, Warner Ranch q'ill have 16 million square feet of building. Some 68,000 people in basic jobs rvill earn incomes and- more than 15,000 will live in its multi-family dwelling units.

. "Warner Ranch is desigr-red to be a total community, not an industrial city p€r se;" Martin points out. "It is a complex of compatible land uses pro-

portioned in size and location to fit into the total pattern of the surroundlng area."

According to the master plan, a ma- jor shopping center of about 80 stores and shops will occupy the northwest section of the north-south oriented Warner Ranch corridor. Immediatelv south and u'est will be two superblocks of apartment houses. In an adjacent area will be a series of corporate office buildings clustered around a landscaped mall.

Other increments include a community cultural center, which contemplates a museum, auditorium and related facilities, and an important transporta- tion terminus for local. inter,citv and

Boliden Solt

long distance buses, helicopters and any forthcoming rapid-transit system.

Some 25 acres of landscaped grounds for a luxury hotel have been set aside. Nearby will be a neighborhood shop- ping center, additional multi-family du'ellings, rnotels and restaurants.

Martin's staff superimposed plans for the development on existing transportation arteries which will serve the area. Most significant are the Ventura Freeway, connecting Los Angeles with the coastal section of central California, ancl the San Diego Freeway, leading through Los Angeles to the southern extreme of the state and into Mexico. One of the Southern Pacific's main

"Best by TestBuy Warren Southwest"

3OO lloplc Avo. SPntc. S-249t

TORRANCE. CALI'ORNIA FAlrfcx 8.3165

For added structural strength, all Jones panels have Douglas fir cores and backs. As members of lhe Hardwood Plywood lnstitute every panel carries the seal of this rigid testing and inspeclion agency.

{u*b", htol"r! -- elttention

WHY NOT INCREASE FIC'OR TRAFFIC AND ADD PROFITS?

Did you know fhqt even o mon who ir drowing un^emplol'm9nt insur' oncs is o prospect for our promotion line of prefinished Hordwood WollPoneling?

Toke odvontoge of our merchondising know'how qnd let us show you how to increqse your soles. Our men hqve been trqined in this field ond they qre ovoiloble fo you.

Here is the most complete line of promolion ponels ovqiloble in the Hordwood Plywood Industry.

Philipplno tohogcny Noturol-Chorcool-lvcry

Rqnin Ncturt l-Golcnic l-Frorty Knotq/ C.dor Knofiy Pln.

Wolnut Ghcrry modronc Ork Wood Grcln Prlnt 6 pcrarrrr

Gcnulnc lirch Notorol Cclcnlsl Antlquo Gharcocl Ghrrrytcnc

fones Yeneer &, Plywood Co.

tuGENt, oRSOON

ilfffs focoted of Eugene, Oregon Junctlon Glryr Oregon

Oroville, Colif.

lines stretches through the northwest quadrant of Warner Ranch.

r&T RAII 1Gf,

- A freewav from Simi Vallev to the north past ih. W"-"r Ranch ihrough nearby Topanga Canyon, to the Pacific Ocean has been recommended by Martin to handle traffic generated by San Fernando Valley growth.

Another consideration was the overall plan for the city o.f Los Angeles. The Martin staff of planners, architects and engineers carefully integrated the Warner Ranch development into this plan.

Martin feels that creating an efficient, eye-appealing community with plenty of grorvth potential must be

predicated upon:

A broad, deep study of the area's past development, current status and expected expansion. This study should include transportation, population, topography, industry, commerce and recreation.

Consideration of the surrounding population centers in relation to the community under study. This aspect is necessary if the planned sub-metropolis is to serve its own people and their neighbors adequately.

Recognition of the fact that every community, old or new, is unique; therefore, every master plan must be custom designed.

Jones Veneer & Plywood Co. is Anerica's largest manufacturer of prefir ished wall paneling. Be cause of modern and mass production teciniques, home owners o$ erywhere, regardless .of Income can now enjoy the lurury and custom quality of genuine har6 wood wall paneling.

Wftolesole Wsrehowe

2O2 Sourh Gcnier 3t. Sonta Ano, Calif.

Klmberlcy 7-624;,

Relationships of thoroughfares, existing and planned. Traffic feed-in and flow are often the determining factors in the proper use of land.

All facets of business and personal living. The well-planned community must be interrelated to other satelite areas and to the "solar" unit around which all "revolve."

Planks 2 x 4 or 2 x 6 inches in size make the best deck boards for wood patio decks. If you use Douglas fir lumber, known for its excellent outdoor performance, it isn't necessary to treat or to paint the deck boards.

More Than TOOO Remodeling Contractors Use New'Portable Office'

More than 7000 U. S. remodeling contractors, from Alaska to Florida, will be making extra profits before the end of summer with a unicue new "traveling office."

The lightweight portable carrier, only 9x12x2 incl-res and rveighing two pounds fully equipped, contains 40 pieces of selling and estimating aids ranging from new books on estimating and merchandising to a supply of job estimate forms, color literature and time-saving construction tables for all types of building materials.

The "portable office" idea, already dramatically proven in field tests, was developed by Georgia-Pacific Corp., the big forest products firm.

The company is furnishing the kits through its dealers, wl-ro compiled the extensive rernodeling contractor lists.

H. C. Ellicott, G-P product advertising and promotion manager, said original planning called for 6000 of the kits, "but the names supplied by our dealers from their active remodeling contractor customers now has passed the 7000 mark."

Each kit has a personal touch with the contractor's name and the name of his G-P dealer embossed on the front.

Key pieces irr tl.re kits are a new 46-page "Guide to l\ferchandising Rernodeling," revised specifically for contractors fronr a popular G-P merchandising book published earlier this year, and a just-completecl 34-page plasticbound "Contractor Guide to Estimating." The latter includes comprehen- sive tables for quick estimatir-rg of n-raterials, labor, nailing, load bearing, insulatior.r factors ancl other data for f raming, coucrete. nlasonry. roofing, siding, flooring, rvall materials, decorating and other work phases.

Quick answers are tabulatecl for the number of joists required for any floor and spacing, spans, board foot conversions, excavation yardage, roof areas, live load allor,vances and materials data covering all phases of remodeling.

Handy workir-rg aids include project proposal, job survey and job estimate IOrms.

Full-color Iiterature is designed to help sell remodeling jobs with interesting ideas for kitchens, recreation rooms, living rooms, basements and attics. Full-color literature shows hardrvood wall paneling, specialty hardboards and plywoods, redwood, factory finished flooring and other products manufactured by G-P.

'Ilechnical data also covers steel, gypsum and other non-G-P products.

ilore lhon 700O "porroble oftcct" contoining new rolrr ond oprroting matrriolr ore being didrih. utod notionolly to romodcling conlructon lhrough Gcorgio.PociGc rcrcil building noteriol deolar. The list of contrqctor3, whose nomes ore individuolly embo:scd on eoch soles-oid kit, wos conpiled for G-P by deolers servcd by rhc big plywood, lumber ond hordboord monufoclurer. Key pieces in the kit arc o ncw 46-pogo Gontroctor booklet on merchondiring remodeling, ond o l4-poge booklet thot includer roblcs for cstimoting oll types of moteriolr cnd lobor costs for re:identiql ond commerciol remodcling.

And there is room for additional material the contractor may wish to include.

Among other special tools in the "traveling office" kits are a booklet for contractor employees on time-saving methods of installing wall paneling, and data on "instant finance" available through dealers to cover materials, labor and contractor profit with longterm customer financir.rg and no down payment.

In cooDeration 'ivitl-r national remocleling leaders, G-P is including a full reprint of the "Standards for the Advertising & Selling of Home Improvements" booklet published by the Better Business Bureau of Metropolitan Nerv York. It currently is biing recomrnended by leaders in the remodeling industry, according to Ellicott.

As part of the new service there is a survev in which participating contractors 'ra'ill help develop ne\,v nationwide figures on such important questions as volume of new and remodeling construction performed by. contractors in various volume groups, preferred types of materials, percentage volume for major types of remodeling jobs, types of financing used, types of services provided by contractor or dealer in different areas of the U. S., what services are most desired from building

materials manufacturers, and dealer inventory practices.

The 7000-plus kits are being distributed through G-P dealers free of charge to contractors on the dealercompiled list. A limited number of kits also is available at $2.50 each by writing directly to E. L. Kimball, plywood sales promotion manager at GeorgiaPacific, P. O. Box 311, Portland 7, Oregon.

New Thin Redwood Pcneling For New & Remodeled lnteriors

The natural warmth and beauty of California redwood is now available in a low cost, quickly installed paneling. Nlarketed by The Pacific Lumber Company under the trade name PalcoFace, the new paneling is CRA certified kiln-dried 3/s" thick, clear all heart and A-grade redwood in mixed grain. The paneling is supplied with eased edges, smooth surface on one side, resa'rvn texture on the other. It may be installed with either the smooth or saw textured face exposed.

Installation is by nailing or mastic and, because the paneling is light and easy to handle, it goes up fast in either new or remodeling jobs. Palco-Face is packaged in specified lengths of 7',8', 9 and l0': oanel widths'.ry'. g' and 8". lnformation about installation of the new paneling is available from The Pacific Lumber Company, 100 Bush Street, San Francisco, California.

Mr.

lefi ro Righr: Clork E. llcDonold, McncAing Diroctor, Hqrdwood Plywood Institute, discusses lhe HPI cxhibir wirh Williom [. Gouline, President, Cenlrol Building Supply, Inc.. Boltimorc. ltiorylond, ot the Nolionol Plywood Diitributor3 Associotion's 20th Annuol Gonvenlion, Voncouver, B. C., Conodo, June 27 rhrough 29,1962,

llcDonold sddressed the Convcntion Fridoy, lune 2j, on "Prof,tqble Progrcrt." Hc cmphosizad thc importoncc of thc cntire wood indurtry's wearing o lumberiock'r outftt of blue ieonr, ploid dri* ond hord hot during Nolionol Forcrl Products Wcck, Octobcr 2l rhrough th.27rh.

DOUBLE SERVICE DOUBLE FACILITIES

DOUBLE DEPENDABILITY

xnnOWOOO OtVlSlOnt

3855 E. Wcshinglon BIvd. los Angeles 23, Colif. ANgelus 3-6844

soFTwooD DlvlSloN: 423O Bondini Blvd. Los Angeles 23, Colif. ANgefus 2-4148

FINE DOMESTIC AND IMPORTED HARDWOOD FOR EVERY PURPOSE FOR THE RETAITER

ALt SPECIES AND ALt GRADES OF PACIFIC COAST SOFTWOODS PIUS SPECIATTIES

A FUTI LINE OF WESTERN RED CEDAR FRONA BETTER A'IIITS

Air%. .-.

CAIINDAA M COMINO [Y[MS

SEPTE'NBER

Irnported Hardwood Asen.-September 5. Monthly Luncheon, Commercial Club, San Francisco.

No,rthern California Lumbermerr's Golf Tournament-septernber 7. S,ierra View Country Club in Roseville. Green fees, $15.0Q banquet $7.00. Please send advance registrations to Norrthetn California Lumbermen's Tournament, P.O. Box 752, Attburn.

San Diego Hoo-Hoo Club #3-September 8. Annual dinner dance in the Atlas Room of the Town and Country Hotel. N,o-host cocktails ait 5:59 p.m.,,prime rib dinner at 6:59 p.m., dancing from 9 to l. Golf 'trophies will be awanded. For reservations, $5.00 per p,e,rson, call Chuck Isaac, HO 9-2708 or B'ill Olmstead, AT 4-1579.

Forest Products Day of California-Septernber 8. California S,tate Fairgrounds, Sacramento. Entertainment program, including selection of Queen of the Fores,t. Cocktail party and Queen's banquet at Governor's Hall on Fairgrounds.

Western Pine Associatio,n-September ll-14. Semi-annual meeting at the Multnomah Hotel, Portland, Oregon.

San Fernando Hoo-Hoo-Ette Ch:,b #LSeptember 12. Place to be announced.

Santa Clara Valley Hoo-Hoo Club l70-Septernber 13. Election of Officers and Foortball Nite, Chez Yvonne, Mt. View.

Womcn in Construction-September 13-15. Nat,ional convention at Oklahoma City.

Los Angeles Hoo-Hoo Club 2-September 14, Golf, dinner and entertainment a,t Fox Hills Countrv Club in Inslewood. "Guest Night."

71st Annual Convention-International Concatenated Order of HooHoo-September 16-19. Ch,icago. Sheraton-Chicago Hotel, convetrtion headquarters. Host is the Chicago Hoo-Hoo Clttb #29.

Oakland Hoo-Hoo Club 39-September 17. Election N,ite, Claremont Hotel.

Peninsula Hoo-Hoo-Ette Club 8-September 20. First Dinner Meeting of New Year, Ruth Dodge presidenrt, Chez Yvonne Res,taurant, Mrt. View, cocktails 6:30 p.m., dinner 7:30 p.m.

San Francisco Hoo-Hoo Club 9-september 25. Election Nite, Leopard Cafe, 6:29 p.m.

OCTOBER

National Hardwood Lumber Association-October 1-4, Annual convention at the Hotel Sherman, Chicago.

Yale Industrial Forestry Seminar-October 8-12. St. Paul, Minnesota. School o,f Forestry of the University of Minnesota is cooperating with the Yale University School of Forestry.

San Francisco Hoo-Hoo Club $-October 19. Annual Roundup, Golf and "Roundup Revue" at Green Hills Country Club, Millbrae.

NRLDA Building Materials Exposition-October 20-23. Mc Cor,mick Place, Chicago.

National Forest Products Week-October 2l-27.

Pacific Loggrng Congress-October 29-31. Olympic H'otel, Seattle, Washington.

American Forest Products Industries, Inc.-October 3l-November 2. Annual meeting at the Mayflower Hotel, Washington, D.C.

NOVEMBER

NBMDA 1lth Annual Convention-November 13-17. Palmer House, Chicago.

R,ockport R.edwood Adds Rozzelo to Slqff; Elevqtes Del Cole to Sqles

The addition of two new men to the California sales staff of Rockport Redwood Company was recently announced by Chuck Porro, manager of California Sales. Jack Razzeto, formerly with Georgia-Pacific at Samoa, will cover sales fro,m Ventura north in the Coast Region. Del Cole, formerly in Rockport's inventory control department at Cloverdale. has been transferred to the company's California sales department at Cloverdale.

sales, western division. Jack is a graduate of U. C. Berkeley, School of Forestry. Prior to joining Georgia-Pacific, he spent three years in forestry work, primarily for the Division of Forestry where he supervised the Ben Lomond Forest Tree Nursery in the Santa Cruz Mountains. Razzeto is a native of San Diego and attended San Diego S'tate College before entering U. C. It was at San Diego that Jack developed quite a flair for high jumping, a skill that ultima.tely won him a berth on the 1954 U. S. Track Team that competed in Finland. Jack also won the NAAU high jump event that same year when he nearly went into orbit with a e8" leap.

Del Cole has spent his entire career

in lumber, most of that period in redwood. Prior to his transfer to sales. Del spent four years in Rockport's inventory control department. Before joining Rockport, he was associated with the sales department of Cloverdale Redwood Company.

Hoo-Hoo Insfruction Mqnuol For Nqtionql Forest Products Week

Just received in the mail is an "Instruction Manual for the Third Annual National Forest Products Week," issued by International Hoo-Hoo, and it appears to be crammed with many valuable ideas, programs and suggestions for oromotion.

"The Week" this year will be observed October 2l-27.

One of the big new ideas being pushed is the wearing of the LumberTac uniforms-checkered shirt and blue je"trs, together with the o.fficial helmet. The yellow hard hats may be purchased for $1.25 each, F.O.B. Los Angeles, minimum quantity ol 25, lrom Ilarvev W. Koll. Hoo-Hoo Board Chairman, l7O7 W.49th St., Los Angeles, California. (California purchasers. add 47o sales tax).

If you 'haven't received your copy of this helpful fnstruction Manual, we suggest you write for one: International Concatenated Order of Hoo-Ifoo, 700 N. Milwaukee St., Milwaukee 2, Wisconsin.

Razzeto comes wood after three Pacific where he

to Rockport Redyears with Georgiaworked in redwood

JACK RAZZEIO

There are many varied uses for Duraflake, the high-grade wood-forrned particle board manufactured by the Duraflake Company at Albany, Oregon. But none gives Duraflake officials more satisfaction than the uses made of their products by The Trappist Cistercian Abbey of Our Lady of Guadalupe.

Situated in the beautiful rolling hills near Lafayette, Oregon is the Abbey. There, self-supporting Trappist monks have a small factory making approximately 1,000 feet of church pews a month. The raw material used ii Duraflake, which has machine ability and screw.holding quality, no coarse surface particles, no face patches, nor core voids to mar the surface.

The silent monks turn out beaut,ifrrlly finished pews for Catholic cl-rurches in the West. The Duraflake core is covered with hard board upon which is laminated the traditional red oak or walnut veneer for a lustrous fir.rish. A small percentage of the pews are Duraflake covered with Kevinite, a polyester lamination.

The seat supports are 2r/a inches

thick, consisting of three layers ol 3/a inch Duraflake glued together. The back of the pews is one-inch thick, r,r'hile the seats are lfu inch thick.

The industrious monks, rvorking in a u'ell-equipped factory at the edge of the Abbey grounds, are proud of the product they are making from Duraflake. So that they may keep their church pews competitive in price with other manufacturers. the Abbev factory is automated as much as poisible. But much of the work is done by hand and the finished products reflect the strict and loving attention given the beautiful pews.

Because the manufacture and sale of church pews is the main support of the Abbey, there seems to be an extra cluality expressed in the monks' efforts.

The nearly 60 monks lead a somern'hat siient, contemplative life. Their rigicl routine calls them to go to bed orr straw at 7 p.m. and arise at 2:15 a.m. They sing the services until 4 a.m. when private masses are said. Breakfast is at 5 a.m. with private time. readirrg and studying, conferences, high (Continued, on Page 34)

Trappist Monks Combine Traditional Handwork 20th Century Materials

obout 1.000 feat of pews monthly.

Here's q pile of bcsic mdteriol-Durofsk-which is used by Trcppist monks qt rhe Abbey of Our lody of Guodolupe, neor Lcfcyette, Oregon, fo moke beouriful. lustious church pews. Monks lominote Durcfioke theets together to get desired thickness. Approximotely 1,000 fcet of church pews are mode monthly ond sold to Cqrholic churches in fhe West. Pew-moking is chief support for this relf-supporting group of Troppist Monks.

Two hord-working Troppist monks sqnd the edges of church pew seqts ot smoll faciory lotoled on rolling hills nar Lqfqyeffe, Ore. Bosic moteriol for church pews is Durcfoke, the high-grode wood-formed porticle boord mqnufoctured by the Durof,oke Company ot Albcny, Oregon. lionks overoge qbout four hourc doily in foctory ond produce

Wolnut, red ock, or birch yene€rs ore opplied to the Durofloke core by two monks lo produce grcceful church pews. Sileni monks overqge obouf four hours doily in the Abbey's pew-moking foctory, which is ouromoted qs much os possibte.

A Troppisr monk sqnds top of bock of church pew in the losr finishing stoges ol the Abbay foctory. Duro0oke, lom,incted with either wolnut, red ook, or birch yeneer, 01 Kevinite polyester, becomes becutiful pieces of church equipment. Church pew-making is drief support of rhe Troppisr Abbey in lofoyette, Oregon.

New Knox Building and Farm Supplies Store

Boasfs View of Rogue River and fhe Pacific

right above the beach at the mouth of the Rogue River (just north of Gold Beach, Oregon).

And there's a "little" room for expansion too. Owner Robert M. Knox and his son, Charles, head of a local construction company, own something better than 100 acres along highway 101 through Wedderburn!

Manager of the new operation will be Harry Marsh who was formerly an engineer for Southern Pacific at Dunsmuir. Marsh will be ablv assisted bv his rvife. Marv.

Knox Building and Farm Supplies, Wedderburn, Oregon, recently opened a brand-new store and yard which offers its customers first-class scenery

as well as modern one-stop facilities for their building needs. Located on a bluff overlooking the Pacific Ocean, Knox Building & Farm Supplies is

Grand opetting of the new yard was held June 29-30 with nearly 1,00O local friends and customers participating in the event. In addition to lumber and building materials, Knox Building & Farm Supplies carries a wide range of plumbing and electrical supplies, builders hardware, garden equipment and farm supplies.

(Tell them uou saw it in The California f,umber Merchant)

And XOW Direct Shipments via RAI1 In Addition To CARGO

Horry ll/lor:h, monogcr of lhc new Knox Building qnd Farm Supplies, scen hcre wirh his ottroctivc wifc tory who will ossirr him running lhe ncw sloie. Jurl out of right in lhis picture of drc new alor. it tficir vicw of the Pocific oceon qnd the mouth of thc Roguc Rivcr.

EFFICTENT DTSTRIBUTION WEST COAST LUItrBER

VIA RAII OR 1NUCK -d- TRAIiER SHIPMENTS

Old-Growlh Bond-stnvn REDWOOD from Boiod( Lumber Co., ilonchesler

Old-Growrh DOUGTAS FIR from Spocek Broa. lumber Co., frlonchesler

Precision-trimmed STUDSDorglos Fr o White Er o Redwood

REDWOOD AIR-DRIED And KIIN-DRIED

REDWOOD POSTS qd FENCING

oFRED C. HOTMES LUMBER COMPANY o

Uklofr Office: MARION WARD HOmcrtesd 2-72!t4

lWXrUl( 57

Speciolizing fu lfiixed S,fir'pmenfs of Psdudion t Homc Oficc: Fred HOLllES/Gqrl IORGE/J|m BUCKNER

fWX: Fort Brogg 49 Phonc: YOrktown 4-4058

Dougfos Fir & Redwood

Bay Arcot

PHlt GOSSLIN-Ooklond

rwx: oA-592-u

Phonc: KEllog 3-5326

Wholesqle Only

ilV alator,ik Stoill

' Bf laah Saaaa '

This Boy Reolly Wos A Meifhemoticiqn

A farmer's boy turned up, who was one of those mathematical geniuses of the character that appears now and then, who could do things instantly that were past understanding. He could add a huge row of figures a,t a glance, and do many other things that bordered on the psychic. People came from far and near to see him perform, and he was always glad to entertain and mystify them.

One day he had done many wonderful things for some important visitors, and they were extravagant in their admiration and u'onder at this thing that was so plainly a gift and inspiration. After a while the boy's father remarked that, in his judgment, the stunt the boy did that far surpassed any of the blackboard and mathematical tricks was to instantly count a great flock of sheep at one glance.

The visitors expressed their amazement t.hat even this u'onderful youth could perform such a miracle, so his father

Atcota Officc: FRAN HOI"TIES VAndykc 2-36!t7 TIf,XTARC39

agreed to show them. They counted a great flock of sheep, then called the boy, and at a glance he said: "There are one thousand, eight hundred and forty-three sheep," which was the correct number.

Then one of the visitors, extravagant in his admiration, asked the boy if he could possibly explain how, at a glance at this field filled with moving sheep, he arrived at the exact number. The boy said he could explain it. "Please do," said the visitor.

"f count their feet and divide by four," replied the boy.

Brooktrq,ils Opens Cowse

The new Brooktrails Golf Course, looated near Willits, was the scene of an exhibition match between Dutch Smith, Harvie Ward and Scotty Smith on July 21. Following the match, the course was officially dedicated in memory of pioneer lumberman, Ray L. Wilson, who died last year.

A 1387-yard "iron" three par course, the nine-holer will be open to the public and guests at Brooktrails Resort which is owned and operated by Willits businessmen Earl Maize and R. E. Harrah. Besides the fine new course' Brooktrails offers riding and swimming, as well as fine cuisine and cocktails-all located in a beautiful forest setting just over two hours from the Bay Area.

2 Edges Tongue & Groove

4 Edges Tongue & Groovo

PTBS()NAI.,S

Mr. and Mrs. George Cole (Cole Lumber Co., Van Nuys, Calif.) recently returned frorn Europe. Flying the Polar route both ways, they visited Ireland, Scotland, England, France, Germany and Denmark.

Mr. and Mrs. H. Park Arnold of Glcndale, California celebrated their golden wedding anniversary on August 5. Their son, Dr. Kcith Arnold of Berkeley, and their daughter, Bctty (Mrs. Gcorge) Sanders of Glendale, Mrs. Arnold and Mr. Sanders were hosts at a reception at the Tuesday Afternoon Club in honor of the couple.

Glendale has been their home since 1921 when Mr. Arnold went into the lumber business there, a business that he maintained until three years ago. He now has an investment omce in Glendale. He is a past president of the Southern California Retail Lumber Association. Bot,h Mr. and Mrs. Arnold have been long active in the civic and club life of their community,

Don Muller and Lyle Brewster, Southern California reps for Hobbs Wall Lumber Company, enjoyed a Norther'n California trip the end of July. Th.ey, in company with guest Dick Jahrauc of Laguna Beach Lumber, attended the Black Bart Hoo-Hoo Barbeque at Ukiah on July 27; also joining them for the trig night was Bill Johnson, San Francisco vice president for Hobbs Wall. Later Don and Lyle mad,e a circuit of some of the Northern mills.

BIUE DIA]Y|OII|D GYPSUJy| uniror

IIIATTBOARD

Frank Paramino and his bride ventured up through northern California and southern Oregon the last two weeks of July for a vacation and visits wi'th Paramino Lumber Co. suppliers.

Phil DuBaldi has been named manager of \ran Fleet Wood Produots, Arcata. Phil comes to Van Fleet from Weyerhaeuser and prior to that he was sales manager of the old J & W Lurnber Co. at Orick..

Ralph Lamon left Lamon Lumber Company biz in the capable hands of Gordon Saunders, Pat Tynan and Bob Bolton while he enjoyed a vacation with the family at Tahoe ,the firist two weeks of August.

Twin Harbors Lumber's Jim Frascr, and the Fraser fam,ily, rented Bill Leonard's beau,tiful chalet at Squaw Valley for a fun vacation the first two weeks of August.

. Surface Taper

Congratulations are again in order for M. L. "Duke" Euphrat of Wendling-Nathan Company, San Francisco. The Duke celebrated his 86th binthday on August 8, with a couple of toddie.s and a cigar with several close friends and as'sociates. Next day it was back to work at his 564 Market Street offices, 5 day a week as usual (except when the ponies are runing at nearby Bay Meadows).

Jack Hill, Warnock Sales Co., Menlo Park, spent th€ last two weeks of July in the Midwest and East on business.

Elmar Brock, Tarter, Webster & Johnson, Newark, vacationed in the Eugene, Oregon, area with the family the last two weeks of Julv.

Ferry Beckstrom, until recently associated wi'th Diamond National Corp. at Sacramento, has joined S,teiner Lumber Co,mpany at Sacrar:nento.

Proud papa Fred Kellaway escorted his daughter Carolyn down ithe aisle to become Mrs. Ray Nebergall on August ll. Fred is an officer and buyer for Bailey Lumber Cornpany which maintains headquart€rs at Walnut Creek and operates yards at Napa and Clear Lake Highlands.

Bill MacBeath spent the firs't ,two weeks of August searchirrg th.e sand dunes and tropical nightspots in Hawaii for MacBeath Hardwood Co. business.

Gordon Livingston has been appointed nlanager of Bailey Lumbe,r Company's Napa yard. Prior to moving to Napa, Gordon managed Bailey's Novato yard which was recently sold to John Castleman of Mill Valley.

Blue Diamond uniformity-so highly valued by craftsmen- assists in the economical production of quality walls and ceilings.

LOS ANGELES CALIFORNIA SALES OFFICES THROUGHOUT THE WEST

Retirement plans were recently announced by Henry Winfree of Walnu,t Creek. Henry and his bride of 40 years are anxiously awaiting delivery on their new horne-a custom built 17' by 53' Budger Expando Home scheduled for complet,ion on September 15. The Winfrees will sell their Walnut Creek home and direc,t their rolling palace on wheels lo 220 Marvista Way, located in the Blue Pacific Mobile Park near Sea Clifi Park, Apt'os, California,

Henry officially closed his doors at 2717 Nor,th Main Street, Walnut Creek, on August 17, after 35 years in the lumber industry. He originally started the lumber business part of his career wi,th the old Redwood

u"n uructurer of America's Broadest Line of Buirdins Prod ucts.

Manufacturers Co. in 1927. Later, he joined Dant & Russell and remained with that firrn until its sale in 1956. Henry then tea,med up wi'th Pat Tynan to operate a brokerage business in San Francisco, later "goittg irt alone" as W. H. Winfree Co. at Walnut Creek.

We are hes,itant to expand further on Henry's ret,irement be,s2us. we wrote a glowing ,tribute to this man's devotion to duty and the lumber businers,s back in late 1956-and he stabbed us in the back by opening up Winfre€ & Tynan Lumber Co. before the ink was dry on his "ret,irement" ,ite,m. For that reason, we hereby adopt a "wait and see" policy.

Bob Patrick, head of Emsco Plywood in Oaklan.d, spent mid-August in Sanrta. Barbara vacationing with the family.

Announcement was made last month of the fonthcoming marriage of Mary Alice Barto,n to Richard Gavotto, son of Mr. and Mrs. Carl Gavotto, prominent San Diego lumbe,r family. Miss, Barton is a graduate of Moun,t St. Mary's College, Los Angeles, and attended the University of Madrid, Spain. Dick Gavotto, a newspaper reponter for the Culver City Star, is a graduate of the University of Santa Clara, an,d rece.ived his m'asters degree in journalism from UCLA. The couple will be married in a noon nuptial Mass October 27, in San D,iego, and will make their home in Los Angeles following a honeymoon trip to Mexi,co.

On August 15t'h Ed Fo'untain, prominent Los An,geles wholesale lumber d.istributor, Lloyd Cole, well known Los Angeles retail clealer and beachcomber Bill Stuart embarked

for Hula Hula Land and two weeks of business and pleasure. While in the islands Ed and Bill will cover the waterfront ,in the promotion of the various produats produ'ced and distributed bv Ed Founrtain Lumber Company.

Bruce Kellar, formerly associated w'ith Jordan International Company at S.F. International Air,port, joined .the sales staff of I)ant Forest Products at Menlo Park earlv last month.

Lyle Brewster, Southern California representative for Hobb,s Wall Lumber Co., welcomed another grandson on his own birthday. Lyle says ,it was his "close 39th" birthday. This is his fourth grandchild.

Redwood Region Conservqlion

More than ,600 miles of Redwood Region Streams have been opened, or kep,t open, to passage of m,igratory 6sh as an integral part of nomal logging operations, according to survey data recently compiled from members of the Redwood Region Conservation Council and reported by the president of the organization, Roy G. lVagner, fores.t manager, Masonite Corp., Ukiah.

man-hours expended by industrial logging crews on Tree Farms and other private forest lands in the region.

The RRCC is a privately sponsored organization dedicated to "wise-use" management and conservation of fores,t resources; its membership represents a cross-section of the business, economic and professional cornrnunity of the north coastal region.

The stream survey included the larger land-ownerships of the region, Wagner said, and reflects stream clearance projects of the pas't several years by fore,st landowners and logging operators of the redwoodDouglas fir area.

Labor and equipmen,t costs accumulated during the several years amounts to approximately $170,000 ancl includes nearly 32,000

llrrsonite Corporotion hos ovailoble for lumber deolers two folding counler disploys which show llVz"xllt/2" scmples of Royolcote cherry ond wolnut groined ponels, respectively. The reverse sides show room 3ettings with rhe focrory-finished hordboor{ ponels ond punchy soles points. Grommets in ecch disploy permit the deqler ro hcng it on q woll wilh either side exposed. Folded eor, eifher or borh dirploys mcy be token under o solesmqn's orm tc coil on prospecls in iheir home. Now

Your Dependable Source of Supply

P(|I{DER(ISA PII{E . SUGAR PIilE . WHITE FIR D(IUGTAS IIR . CALIF(IRNIA I]{CE]{SE CEDAR

With vost foresl resources, modern plont & focilities, men with yeors of lumber experience ond now os o port of the outslonding pulp ond poper orgonizqtion Kimberly-Clork, we con supply you the lumber you wonf when you wont it.

ofhere's nothing in the woild like woodo lor

Home Conslruction Interior Trim Ponels ' Box Shook ond

Consumer Products from Wood Fiber

Creative Selling

"Creative selling involves the selling of benefits-not price-to those rvho have not used it before--or in fewer applications. At times we perhaps are all guilty of attempting to divert business from another to ourselves and that probably will continue. The thing to remember about this is that creative selling increases profits and, consequently, one can afford to spend much more time and effort in so doing-whereas, on the contrary, all diverting can do is to tear down the profit structure."-William H. Hun! Vice President, Georgia-Pacific Corp., in an address before the IHPA Convention in Palm Springs.

OtD GROWTH REDWOOD

"Compilete lnventory-All Slzes & Grudes, Green or Dry-tor every lntJpor,s"

SER,VING THE SOUTHWHiTERN RETAIT DEALER WITH CHOICE home

"The conclusion is inescapable that lauan plywood has largely created the markets to which it caters, and that it has not in substantial degree encroached upon markets that have been supplied in appreciable measure by hardwood plywood of other species, whether imported or domestic."United States Tariff Commission, Escape -Clause Investigation No. 77, June,1959.

"The trouble with business today is that too many of us pray with our friends and customers on Sunday -. and prey upon them the rest of the week." Anonvmous

$2 Million Lumber Fire

Fire on August 6 did an estimated $2 million damage to the Westside Division plant of the Pickering Lumber Company, Tuolumne City, California.

By the time it was controlled five hours later, it had destroyed 7 million {eet of sugar pine lumber, three giant storage sheds and seven smaller buildings.

For several hours the blaze threatened the town. which is clustered around the giant plant. Many of the 1800 residen.ts had packed their belongings into their cars in preparation to flee.

CENTRALLY LOCATED IN THE GREATER LOS ANGELES INDUSTRIAL AREA

LCL FR(IM YARDFAST PICK.UP

IIIRECT SHIPMEI{TS VIA RAII tlR

TRUCK & TRAITER-10 CAR S. P. SPUR

TRACKADJACEI{T T(| ALL FREEWAYS

COMPLETE MILL FACILITIES AT OUR 10 ACRE WHOLESALE DISTRIBUTION

PLANTNATIONAL SHIPMENTS OF ALL PRODUCTS

"lhere is no SUBSfltUfE lor EXPERIENCET"

It is reported that arson experts have been asked to investigate the inferno-like blaze. "I don't know how it could have started by itself," said Merle Do.llin, chief of the Tuolumne City Volunteer Fire Department.

The plant is the town's only industry and employs 350 persons. It has been struck for three months by the Lumber and Sawmill Workers Union. The Pickering Mills in nearby Standard have also been strike-bound.

"SERViCE is our porumounl slock-in-Irade"

Kvql Double End Tenoner

Kvolheim Mochinery Compony, Pelolumo, Colifornio, how on odditionol extro hmvy duiy mochine qvoiloble-the KVAI 1050 Tenoner.

The porticulor mochine shown is let up lo size doors for widrh. lt hos four 2 H.P, eosing molors, two l0 H.P. sow motors, ond two 2 H.P. belt sonder motorr. One inleresling conslrucfion feoture is lhe choin which incorporotes the heovy f 120 roller links. These ore used between cqst chonnel shoped connecling links. The cosl links weigh obour 5f eoch. They hove *rnee times the lengih of pitch of the f 120 choin, i.e., 11h" belween pins. These ore precision ground ond fitted with removoble rubber block pods. The choin rides in plostic woys (quickly reploceoble) over stondord f 120 sprockets, opproximotely 20" in dio.

The molor mounl syslem is unique in it's derign, For doors, tha bevel odiustment is mode such lhot movement up ond down will follow the desired ongle. This enobles the operotor to odiusi for new surfoces on the belt sqnder: ond olher devices wilhout touching the in ond oul 3etting.

This mqchine is built for heovy industriol ure moinly for the plywood, boord, ond door induslry. The monufociurer would be hoppy ro supply further informolion.

Redwood Fencing Sidings Inferior ond Exlerior Finish

Cabinetcraft Serves

Clear Lake's Booming Summer Trade

Like the sign sez, Cabinetcraft Corporation, newly opened building materials center at Clear Lake Oaks (Lake County), offers a complete line of paints, builders hardware, electric supplies, plumbing, hand tools, garden tools, mouldings, doors, plywood, cement, floo,r tile, cabinets and millwork Built and stocked in just six weeks (to be ready for Clear Lake's booming summer trade), owners George and Sally Dains celebrated their granrd opening on June 22. The attractive new 16' x 50 store was built immediately in front of Dain's 30OO sq. ft. millwork shop which has operated for the past two years.

Although not a true "Lumberyard" in the sense of the word. Cabinetcraft does stock an inventory of kiln dried uppers and shelving. Immediate future emphasis will remain in the millwork end of the business rvhich should complement growing business, both retail and builder, from Cabinetcraft's newly established retail store.

Shown hcrc is thc olimctive new building moferiols cenler ond equdlly qttroctive owners of Cobinelcrufl Corporolion of Clecr Lqke Ooks. Top right: ow.rers George ond Solly Ddin3. Botfom left: who could rcsirl moking o few purchoses when woiled upon b7 the smiling Pte3ence of Solly Dolns?

Upswing in Housing Sfa rts

Boosts Oak Floor Dema nd

The spring upturn in housing starts, accompanied by a rising volume of oak flooring shipments, presents an encouraging demand outlook for the hardlvood flooring industry for the second half of 1962.

That was the report of President Tames R. Mav of the National Oak Flooring Mariufacturers' Association at the annual mid-summer meeting of NOFMA in Memphis, Tennessee.

Housing construction, upon which the bulk of oak flooring demand is dependent, increased sharply in March and April to reach the highest seasonally adjusted annual rate since July, 1959, Mr. May pointed out.

Particularly favorable, he said, was the improvement in volume of singlefamily units, which provide the prime market for oak flooring. Contracts for one-family houses in April, he said, sholved a 19 per cent increase over the corresponding 1961 figure.

The industry's inventory of stocks and orders at the time of the meeting reflected the most favorable position in trvo and one-half years, Mr. May said. For nine consecutive weeks, he added, shipments had exceeded production, and orders had been substanially ahead of shipments.

He cited the need. however. for cooperative industry action to expand markets and for individual manufacturers to improve their merchandising ' methods.

The need for cooperative action also u'as the keynote of the address by Arthur Temple, president of the National Lumber Manufacturers Association, principal guest speaker. Mr. Temple is president of Southern Pine Lumber Co., Diboll, Texas, an active member of NOFMA.

Dr. Wayland Tonning, marketing expert, Memphis State University, called upon the oak flooring industry to develop improved selling and marketing techniques in order to achieve a more profitable level of operation.

T. G. Srnitl-r. chairman of the advertising, research and publicity committee, reported that the first half of 1962 had been one of the association's most productive periods of favorable oak flooring publicity.

Holton Rush of Greenshaw & Rush, fnc., Memphis, which conducts the NOFMA advertising program, discussed advertising plans for 1963 and showed rough layouts of proposed hardhitting consurner and trade ads.

The Washington, D. C., representative of NOFMA, George M. Fuller, presented a recorded interview with

E. Harvey Kayne, builder of Maryland City, a 5,000-home development near Washington.

Mr. Kayne, who uses oak floors in his homes, said the buyer appeal of the floors had a lot to do with the sale last )'ear of 500 homes in the first week they were offered and in the 1,000 sales chalked up by the end of the year. Moreover, he added, on a square foot basis the oak floors cost less to install than the composition flooring used in kitchens of the same homes.

NIr. Temple emphasized the importance of joint development of basic quality standards, joint promotion, joint marketing and joint distribution. r\mong the major benefits reaped by concerted action, he declared, was the spreading of costs among participating firms. 'fhe cost of achieving the iesults produced by group action would be prohibitive for an individual manufacturer, he pointed out.

The research in wood flooring systems being conducted at Washington State University under the National Wood Promotion Program is an excellent example of industry cooperation to expand markets, Mr. Temple asserted.

"By the end of this year," he said, "rve should have a good flooring system that will make concrete slabs less attractive to builders on all counts and, most certainly, have greater 'sell' than slabs for the consumer.

"This project was initiated by oak flooring people an<1 the support of others was enlisted. With kindly consideration for the rest of the industrv. our people pointed out that all lumbir had as much stake, or more, in this project as the flooring manufacturers.

"It rvas so agreed, and the financial sr.rpport of all f ederated associations was provided through the National Wood Promotion Program."

Dr. Tonning explained that "there is a fundamental difference between marketing and selling. Selling focuses on the needs of the seller to convert his product into cash or his service into income. Marketing focuses on the needs of the buyer. Selling works forward from the producer to the consumer. Marketing r,l'orks backvvards from the constlmer to the supplier."

He declared that "selling only becomes necessary and can be called selling only when the customer says so. Up to that point, you're only soliciting."

Recommending that companies institute self development programs for their salesmen, he declared that good salesmanship stems from good sales managemenl.

TRAPPIST MONKS

(Continueil trom Page 26)

mass, prayer, vespers, and work time occupying the rest of their waking hours. E,ach monk averages about four hours of work in the factorv a day.

Seol supports for church pews olso ore made of ecsy-to-hondle Durqfake. Three loyers of Durqfoke lominoled together moke end seqt supports 3turdy ond 2V+ inches thick. Seot support!, like the reqts ond bocks, ore sometim$ covered wilh Kevinite, o polyester lominolion; more offen with red oqk or wqlnul veneer os surfocing on lhe church pews.

The Trappist monks of Lafayette, aren't the only ones using Duraflake in the manufacture of church uews. Walter Jacobi & Sons, Inc., f40O Elmer Street, Belmont, Califomia, utrlize Duraflake in church pew ends or seat supports. They are overlaid rvith a rvhite oak veneer and machined out to receive the backs and seats.

Duraflake, of course, has many uses, including that of other types of furniture manufacturing. Duraflake's unique formation allows close machinirrg - of the edges, for example, in beveling. Excellent screw-holding abilities perrnit use of standard screws in attaching fittings and hinges to the material.

Duraflake has one of the largest presses in the industry, producing panels as large as 5 by 16 feet, allowing a great latitude in manufacturing opera- tion5. It is available in thicknesses fuom ft inch to l%c inch.

WE,RE A ONE MAN SHOW And We Show You Results

Yes, vve do it all alone, but this independence means proftts and quality for you. Wete free from a manufacturer's pressure to push any ONE brand. We buy at will from the top suppliers and mill sources for Southern California. You biy from us with the same freedom of choice. We've been doing the whole show ourselves for the last 45 years, and we've made a lot of good friends in the industry during that time. Our 'long, specialized experience with local conditions enables us to select without prejudice the finest quality materials best suited to your individual needs. So come arorrnd and catch our act.

FAST SERVICE ON:

The best in softusood and hardaood Plyuoods Formica , Monkegpod Plgoood , and. Masonite Brand Hardboard. 955 South Alameda

Mrtrsrn or NerroNlr. Pr.vwooo DrstnrsuroRs Assocrerrox

BIG TREES & LITTTE TREES GET EQUAT COVERAGE IN THE CATIFORNIA

Wro/noo/" Ziobilnh, FOREIGN AND DOMESTIC IIARDWOODS

.

HARDWOOD MOUTDINGS

Gleor Oqk Thresholds

. Rod cnd Spirol Dowels

. PLYWOOD

. Wood Finirhet, Gluet and Hordwood Spccioltier

Advertising Help For Deqlers

- M_asonite Corporation's Design-Servic-e-Counsel (DSC) dealers are being offered a special advertising program designed to help them sell- more improvement business this fall.

In the fall issue of Home Maintenance & Improvement will appear a four-page, four-color advertisement explaining to lumber dealer customers the complete one-stop DSC service and illustrating Masonite's Royalcote woodgrained paneling and X-ninety sidings.

This special insert advertisement will appear only in copies of this dealersponsored consumer magazine sent out

under sponsorship of Masonite DSC dealers. Suc'h copies will carry the dealer's name, and address and also a large DSC logotype directing the reader's ,attention to the color ad.

In its r,vinter issue. Home Maintenance & fmprovement will publish a major editorial feature on family rooms, recreation rooms, dens and room additions emphasizing the "Visualize Before You Modernize" theme, with a specially prepared series of architectural renderings and photographs.

'l'he issue will promote to the readerprospect the many products and services which the Masonite DSC dealer

offers.

DSC dealers wishing to join this promotion, if they are not already subscribers to the magazine, may order specially imprinted copies of the fall and winter issues at a reduced rate of 10 cents a copy, with a minimum order of 200. The magazines then may be handed out over the counter, mailed to customers or, at a small additional cost, mailed directly to customers by "Home."

In the rich. rain-drenched forest of the West Coast, a Douglas fir tree will grow 100 feet tall in 50 years.

BE gATIgFIED

"BIJY AlvlER tCAN"

AilrERICA]I HARDWOOD co.

l9OO Eost l5th Street . Los Angeles 21, Colif.

Wells Folgo Bonk Reviews Lumber Industry

The Wells Fargo Bank of San Francisco, in a retent review of California's lumber industry. has revealed that the State's 17 million acres of co--erii"l forest land hold 360 billion feet of standing timber.

That's enough wood to replace every one SO-plus million dwelling units with a new home.

of the nation's California-style

^ Among all the states, California ranks second only to Oregon in lumber production. These two States, plus \Alashington, account for almost one-half o,f the Nation's lumber output.

The lumber industry is concentrated in Northern California, with Humboldf and Mendocino counties at the top, followed by Shasta, Trinity and Siskiyou counties.

^ The- importance o{ the industry to the .economy of the State is emphasized by the fact that three related iridustries -paper and allied,products, lumber a.nd wood products, and furniture and fixtures-employ about 106,000- persons, with an annual payroll of more thin 9500 million.

Building^materials stores in California in 196l reported sales of $1.2 billion.

New Furniture Merchondising Aid Avoiloble

"'Why Wood Is Best For Furniture" is the title of the latest in a series of colorful illustrated pamphlets explaining how wood can be used to enhance the appearance-and in-crease the operating efficiency of the home. Written for the consumer, the pamphlet can be used most effectively by the furniture salesman.

"Today, American designers and furniture craftsmen are ln{ing new ways to use wood," the folder explains. New finishes and new shapes have been developed "that take advantage of wood's natural richness and intiinsic strength. Add to this your wide range of selection-furnitur,e for iny taste, any room, any use indoors or out. It's easy to see why the fine wood furniture you buy today could become the heirlooms your grandchildren will cherish."

As a result, the pamphlet points out, today's well-made wood furniture is available at a price that fits just about everyone's budget. Technological changes durin! the past several years have led to many inrprovements in construction, finish, and design. And, since there are more than a hundred commercial varieties of wood g'rown in the United States, the buyer has a wider choice of style and finish than with any other material. Because of the inherent toughness and stability of wood, rvood furniture also remains beautiful far longer. Many examples of wood products have remained in use thousands of years.

Wood provides a profusion of color tones, grain configurations, and textures that give the designer an unlimiied opportunity to exercise his imagination, the folder points out. It is also the most workable of all materials, which means that it can be shaped- turned, carved, joined, and

fastened in a virtually infinite number of ways.

"Wood," the pamphlet explains, "adapts itself perfectly to the demands of every furniture style and period, from the ornate delicacy of French or Italian Provincial through the simple sturdiness of early American to the clean-limbed grace of Danish modern."

The pamphlet includes a number of pictures showing ways in which dining room, living room, and bedroom pieces can be tastefully arranged.

Single copies of "Why Wood Is Best For Furniture" are free to furniture dealers and manufacturers and interior decorators. Write to the Wood Information Center, National Lumber Manufacturers Association, l6t9 Massachusetts Avenue, N.W., Washington 6, D.C. The pamphlet is available in quantities at $2.50 per hundred. Earlier pamplets in the series, covering cabinet work and built-ins, doors, windows, floors, siding, paneling, framing and sheathing, and kitchen cabinets. are also available.

Whcther fi's the finest home, finesf schoo, ot lhe finesl lence-wood is usd

The finesl wood oJ all klnds is sold I defiverd by

NLMA Prexy Urges Prompt Action On JFK Program To Aid Lumber IndustrY

The President of the National Lumber Manufacturers Association has called on President Kennedy to take "immediate constructive action" to implement his recently-announced sixboint program intended to relieve depressid ionditions in the lumber industry.

Arihur Temple, Jr., President, Diboll, Texas, warned that "anY Prolonged delay in the implementation of the-prograni will necessarily mean furthei unemployment, additional plant closings and economic dislocation in forebt-based communities."

In a letter to the Chief Executive, NIr. Temple declared that "the entire American lumber industry greatly ap-

preciates vour interest and concern for bur indusiry and its problems."

At the same time, the lumber leader said his industry would consider it a "high honor to assist you in your effortl to resolve a matter of such great import to our industry." He added:

"We are encouraged by the Program which you announced on July 26 intended to alleviate the serious economic problems, especially the problem of ..excessive imports, which have plagued the industry and its employees in recent months.

"We were especially pleased that your statement implied expeditious action on several fronts. You may be

sure that we will anxio,usly await the outcome of negotiations with our Canadian neighbors looking to a reasonable limitation of softwood imports. Any prolonged delay in the implementati-on of thi program will necessarily mean further unemployment, additional plant closings and economic dislocation in forest-based communities.

"You have heeded our call for helP, Mr. President, and we know that your statement will now be translated into immediate constructive action. Please call upo'n us when we can be of assistance to yott in this matter. It would be a high honor to assist you in your efforts to resolve a matter of such great import to our industry."

National Particleboard Association Adopts Stamp

Members of the National Particleboard Association, comprising some 80 percent of the m'at-formed particleboard production, have approved a stamp design and licensing agreement to indicate compliance with certain quality standards.

The NPA stamp rvill be used on member's letterheads, advertising and sales literature, packaging materials and particleboard products which meet one or more generally recognized industry, association or Federal government specifications or standards.

The stamp also must be used in coniunction with the manufacturer's name br tradename. Both face arrcl edge stamping may be used.

According to the agreement. the certification appearing on particleboard products must state or indicate clearly that such certification is made by the member, an independent testing agency or both and not by the association. rhd that no certificaiion will be used by members unless its products have been tested in accordance with recognized test procedures.

The stamp will be issued by NPA

Bob Mullen Representg

Armstrong Cork R. L. "Bob" Mullen, district manager of Armstrong's building products division, has named James O. Crawford. Ir.. to cover lumber dealer sales for Armstrong Cork ComPanY from Bakersfield to the Oregon border and including northern Nevada. Armstrong's lumber dealer product line in-

and may be withdrawn on five daYs' notice if, in the association's judgment, a member is misusing the emblem.

Richmond Gray, president of NPA and vice-president, Gray Products Company, Waverly, Virginia, said the stamping program is another step in the associatio,n's program to develop standards and quality control through-

out the particleboard industry.

"We have a number of recognized standards now and are develoPing more, so people who specify particleboard can tell just exactly which board is best suited to do a given job," Gray said.

Members of the National Particleboard Association are : Brownsville Particle Board & Associated Products, Inc., Brownsville, Oregon ; Chapwood, Inc., Philomath, Oregon; Collins Pine Company, Chester, California; Crossett Company, Crossett, Arkansas; Duraflake Company, Portland, Oregon; Formica Corporation, Cincinnati, Ohio ; Forest Intustries. Inc., Dillard, Oregon; Gray Products Company, Waverly, Virginia; International Paper Company, Longview, Washington; PoPe & Talbot, Inc., Oakridge, Oregon; Rock Island Millwork Company, Rock Island, Illinois; United States Plywood Corporation, New York City, New York; West \rirginia Pulp & PaP'er Company, Inc., Tyrone, Pennsylvania; Wesiern Panel, Inc., Sweethome, Oregon ; Weyerhaeuser Company, Tacoma, Washington, and Wynnewood Products Company, Dallas, Texas.

cludes Armstrong Ceiling, Armstrong Sacramento his base of operations {or Siding and Insulation Board products. the territory.

A graduate of Lafayette University and a veteran of the U. S. Marine Corps, Crawford was assigned to the area after graduating from a four and one half months Building Products Sales Training Course conducted at Armstrong's general office in Lancaster, Pennsylvania. He will make

A children's play yard screened from the adults' area by using handsome yard Dividers can be built in anv

can be lounging dividers. common fence pattern, should be high enough to do the iob.

LOS.CAL TUAABER COAAPANY

TV to Spearhead Masonife Campaign

Masonite Corporation, which is spending more than $1,000,000 on its advertising program this year, will spearhead its fall campaign with a full network 2l-spot series on the NBC Tonight Show, starting Sept. 20. The show will be emceed starting Oct. 1 by Johnny Carson.

The series will stress Peg-Board but also will include the company's lines of siding, woodgrained Royalcote paneling and industrial applications.

This is Masonite Corporation's second television network series within the year, the first having been when Jack Paar was the emcee of The Tonight Show. In that l3-spot series, M,asonite successfully launched its factory-finished Royalcote woodgrain line, with excellent support from dealers who used company-supplied banners and other sales promotion aids for local tie-ins.

James H. Hurley, director of advertising and sales promotion, said dealer participation will be an important phase of the Carson sholv campaign as a means of getting the full impact of the commercials at the nation's retail lumber and building materials marketing outlets.

Participating dealers will receive a special Peg-Board panel and instructions for using it to attract customers' atterrtion to the Masonite line of hardboards. Awards will be offered to wholesalers' salesmen for their efforts in getting dealer participation in the prog'ram, Hurley said.

Among the sales aids being prepared for The Tonight series are brochures, banners, a point-of-purchase display, ad mats, television and radio scripts.

In addition to the NBC network television schedule, Masonite will bolster its fall campaign in Better Homes & Gardens, House & Garden, House Beautiful, Popular Science and Popu- lar Mechanics. Extensive advertising schedules also will be carried in the trade press.

Radio, television and the r.rational farm journals were used successfully this summer in a $100,000 campaign to introduce new Farm-X, a wall panel for surfacing farm buildings, in key rural market areas.

In all media, t,he com;iany is stressing the importance of brand name products and identifying "Your local lumber dealer" as the source for building material needs and services. Dealers.

Hurley said, are being urged to tie in with the company's national advertising by promoting their yards with local advertising and in-store promotions as the place to buy nationally advertised Masonite br,and products.

Termites, the wood-destroying insects dreaded by homeowners, cannot digest the rvood they consume. Tiny one-celled animals, protozoa of the infusorian class. live inside the insects and digest the wood which no higher animal is able to do. This mutual dependence of two animals is called symbiosis, and without the infusorians, the termites would die.

Just in time for the summer vacation season, the U. S. Forest Service has issued a booklet on camping in the 154 National Forests to give people information on some of the places to go and what to expect. "Camping" outlines all the pleasures of outdoor living in the heart of America's most breathtaking scenery. A copy of the booklet may be obtained from the Forest Service, U. S. Department of Agriculture, Washington 25. D. C.

D. C. ESSTEY and SON

K/D CEDAR SUPPTY CO.

PXRSONATS

Layman Lightfoot, prominen,t San Diego County retailer, and Mrs. Lightfoot, on a "Cook's Tour" to Illinois via San Francisco, Seattle and the Fair, Reno, Canada and waypointts. While in the Middle West they will visit relatives and will be gone from home base about one mo,ntrh.

"Pierre" McWhorter, ,of the McWhorter lumber family, Fullerton and Oran'ge, spends part of the day with "Papp,a" at the office. Gives Mary Fern a little time oft.

A recenlt visito,r to rthe offices of The California Lumber Merc'han,t was C. L. Cheeseman, longtime lumber wholesaler who is

now enjoying a life of retirement. Mr. Cheeseman, a Los Angelan since 1920, was with Standard Lumber, Long-Bell and Weyerhaeuser ,in the '20,s, with Don,ovan Co'mpany from 1934 to 19,10 and with Rockport Redwood for several years prior to his retiremenrt in 1942. Now living in Inglewood, Mr. a,nd Mrs. Chee,seman do a great deal of traveling.

Jim Forgie, Robert S. Osgood, Inc., of Los Angeles, on an extended brusiness trip up to the Piacific N,orthwest - 'Ore,gon, Washington, British Co'lumbia-into Eastern Canada, then on through the Ea,s't and Midwest.

Forrest W. Wilson, Southern Californ,ia rep for B. C. Foresrt Producrts, enjoyed a recent trip to the MacMillan, Bloedel & Powell River plant ,in Vancouve'r. He also stopped at the S,earttle World's Fair, which

he said he enjoyed 'rrr,ightily, then rt,ook a business sw,ing through northern Idaho.

lrving Reclor Directs School Plcnning

Irving Rector, AIA, has joined Burke, Kober & Nicolais, Ios Angeles architec'tural and engineering firm, as director .of school planning ,and design.

A graduate of the Univers,ity of Southern California School of Archite,cture, Reotor was, for the past 12 years, associated with a leading Los Angeles arcLh'itectural firm which specializes in school de.sign.

During that,t,ime he designed s'chools ranging in level from nursery grades rth'ro'ugh adult education and wo'rked on nurnerous projects executed under t'he California S'tate Department of Education's state aid program.

Whotesate T I M B I n S aeeng

Masonife Showcases Products In New Chicago Building

I\lasonite Corporation's recent move to new cluarters in the l0-story X{asonite Building at 29 N. Wacker drive in Chicago is giving thousands of persons daily an excellent view of the beauty of Nfasonite decorative interior oanels as tlrey appear in actual applications.

I.ocatecl at the corner of the building facing both lrA'acker drive and Washington street is a new display room, desigrred by Allan J. Luck, marlag'er of nerv product clevelopmer-rt. It rapidly is becoming knou'r.r as o11e of the most

attractive displays in Chicago.

Center of attraction is a room-tvDe <lisplay featuring glamorous Nlasonite Royalcote Cherry and Walnut woodgrain paneling. According to Luck, this portion of the display rvill be changed four or five times a year to show how various interior Danels can be used in derrs. living rooms, recreation rooms and elservhere in the home.

Other portions of the display shou' Masonite's exterior siding products, 'ways in which Peg-Board can make

the homemaker's life easier, and the lr'ays in which various industries are putting hardboard products to use.

Most of the displays are mounted on removable panels which can be easily moved or changed periodically to keep a fresh, and interesting appearar.rce.

NIany passersby are attracted to stop in and examine the exhibits more closely. N{asonite will use the room to illustrate to lumber dealer and ir.rclustrial customers how they can benefit from attractive exhibits.

65th Anniversary Convention of NHLA Set for Oct. 1-3

The 65th annual convention of the National Hardwood Lumber Association rvill be held October 1-3 in ChicaSo, President Mark Townsend announced recently. Important speakers, exhibits from a dozen sister associations, and a special exhibit of NHLA memorabilia will be featured at the Sherman House based convention.

Forn.ral sessions will only be held during the mornir.rgs of October 2 and 3, but members have been urged to arrive by Sunday or Nlonday so registration can be completed by kick-ofi time.

Arnong the groups which have set special meetings for their members are: Northern Hardwood and Pine, Philippine Nfahogany Association, National Lumber E,xporters, Distribution Yard Wholesalers and others.

George Il. King, Jr., a member of the Board of Governors of the U.S. Federal Reserve System, will be one of the featured soeakers.

Governor I(ing, prior to appointment to the Federal Reserve was executive vice president of King Lumber Industries, Canton, X{iss., and is the son of Harold King, prominent in the lumber industry.

The Canadian hardwood industry will be represented on the speakers program by Arnold G. Muirhead, current president of the Canadian Lumbermen's Association. Mr. Muirhead is presently first vice-president and director of Gilles Bros. & Co., Ltd.

Special plans call for a Ladies Luncheon and entertainment Tuesday noon. The Junior Conference will have a party for young men and women on

Trresday evening. Red Book will hold open house Wednesday from 4:30 to 6:30.

The program arranged will fully recognize and reflect the importance of tl'ris 65th anniversary. In addition a souvenir booklet will be distributed.

The rich soil and abundant rain of the \Arest Coast Douglas fir region will grow as much as 1000 board feet of u'ood per acre a year.

A garden will have a more serene atmosphere if the emphasis is put on g'reen plants. Fencing and screens should be as natural looking as possible, designed in weathered or woodstained western red cedar.

Left: rhis room-lype disploy feotures glomorous Mosonile Royclcole Cherry ond Wolnut woodgroin poneling, Righr: shown herE qre lVlosonite's exterior siding products, Peg-Boord, ond vqrious u3es for hqrdboord.

tOS AIIGEIIS OFFIGE

1052 Wrst 6th Stcat los Angrlcs l7 HUntcy 2-Oll

Monthly Lumber Focfs

Douglas fir sawmill production fell an alarming ffi7 mlllion board feet in the first seven months below a comparative period in 1959, the last fairly normal year. Output so far this year was 232 million feet beloq' a comparable period in 1960, which lvas a slow year.

"We are feeling the pinch," said G. C. Edgett, executive vice president of the Wes,t Coast Lumbermen's Association, "of increasing imports of cheaper made Canadian lumber. Canadians now dominate the water shipments to the East Coast having 65% of the volume, and this is a hard blow to our wa,ter front mills, many of which have been forced to close."

The weekly average of West Coast lumber production in July was 132,136,000 b.f. or 83.3/o o'f the 1957-6- average. Orders average'd 142,639,W b.f. ; shipments 141,764,000 b.f. ; weekly averag'es for June were production 1ffi,215,000 b.f., 101.0% o,f the 1957-61average; orders 178,499,0W b.f.; shipments 181,072,000 b.f.

Kvol Door llochinery in Automoted Line

The continuing demond for oulomoted mochiner hos been responsiblc for some highly rechnicol equipmanl in lhe door industry.

Kvolheim Mochinery Compony, Pefolumo, Colifornio, hos developed equipment in voriour models to size doon ond outomoticolly lronrfer ond position doors for pre-molching for lock ond hinges.

Two bosic combinotion units qre ofiered. The ffrsf os shown ir o stroight line ret up. This is used in ihe door unit business lo size doorr for widlh, eose shorp edger, ond sond the sides. The doors ore lhen outomoticolly lronsferred to the KVAI 880A Routing-Boring mochine where fhe dors ore pre-mochined for hordwore.

The second combinqtion unif incorporotes lhe obove width sizing mochine os described. From lhe width sizing, doors ore oulomolicolly tronsferred ot right ongles through o double end lrim sow ond then of right onglas ogoin lhrough the model 880A for pre-motching. With this porticulor combinotion, doors con be removed offer the sizing operofions, or they moy be fed oll the woy lhrough lhe complefe operotion. This second method con be used by door monufoclurers os well os pre-honging concerns.

Seven months of the 1962 cum:ulative production 4,669,798,000 b.f.; seven months of 1961, 4,587,953,000 b.f.; seven months o,f 1960, 4,901,014,000 b.f.; seven months of 1959, 5,276,047,0W b.f

Orders for seven months of 1962 break down as follows; rail and truck 3,658,256,W0 b.f.; domestic cargo W4,726,M b.f.; export 183,515,000 b.f.; local 235,210,}IJt_b.f..

The industry's unfilled order file stood at 504,230,000 b.f. at the end of July, lumber inventory at927,328,Wb.f. Figures covering the second quarter ol 1962 have been revised.

Income from all Forest Service administered lands in 1961 amounted to $2I9,621,785. Of that total, National Forest timber purchasers paid $98,424,572 and received credit for $44,239,096 lvorth of road building work toward the full timber sale price ol $142,663,668.

PICKERING TUMBER CORPORATION

SUGAR

IWX: SONORA ll6-U

Pfronc: (Sonors) JEficrson 2-7141

fiuolumnc) WAlnut 8-4213

mills: Stondord, Golif., snd Tuolgmne, Collf.

FIR o PINE . REDWOOD . SPRUCE . WESTERN HARDWOODS

DIR,ECT ftIItL SHIPIUIENTS CONCENTRATION YARDS

HTuNAN It[AcKtN lUfrIBER

COTIPA]IY, INC.

MNSon Froncisco 24-1185 Boyshore Blvd.

lor Angeles 23-4230 E. Bondini Blvd.

Hoo-Hoo Offers 1962. "Nolionql Forest Products Week" Stomp

Now you can support the Industry that supports you by purchasing and using the attractive new 1962 "National Forest Products Week" rubber stamp. The stamp is available through the Southern California Division of Hoo-Hoo for only $2.00, which includes a deluxe g'reen stamp pad.

Widespread attention was gained last year by the imprint of the "Na! tional Forest Products \A'eek" stamp an outgoing mail. Through the use of this stamp on all your out,going correspondence you will make every piece

of mail more appealing to the eyes of the receivers. The use of this stamp will also reward your company by promoting new b'usiness in the Lumber Industry.

You can get your 1962 "National Forest Products Week" stamp by sending $2.00 to the following address:

H. W. Koll, State Chairman of Southern California Hoo-Hoo 1707 West 49th Street, Los Angeles 62, California

Firm Relocotes

Burke, Kober & N'ircola,is, Los Ange,les arc,hitectu,ral and engineering fir'm, has announced opening of a ,new Orange County office at 1823 E. 17th St., Sui,t€ 117, Hillview

Phone JUniper 1-6262

Phone ANgelus 3-4161

Building, Santa Ana, Calif., in association with Hawthorne Engineering.

IJnder a joint venture agr€emenrt between the two 6rm.s, William A. Hawlthorne, president of the engineering firm, will acrt as primary consulting civil engineer fo,r Burke, Kober & Ni.colais and as the arch'itectural firm's chief represe'ntative in Orange County.

Charles Kober, AIA, partnef in the firm, said a rapid 'increase in rth,eir activirties in ,the fast-growing County area m,ade a base of operations in the area a necessity.

Current projectls in the area include a building for Keys,tone Savings & Loan in Westminster, a Security Fi'rst Netional Bank build'ing in Full,erton, and a bowling alley, a medi'cal cen,ter and nulr.--erous other buildings in the Rossmoor Center. Other major projects are in a prelirn,inary planning and design phase.

WHITE BROS. is a SWINGING PLACE fO SCORE FORE

Wood is warm and friendly. Wood is able to stand hard wear. Wood is easily worked and the edges can be safely rounded and smoothed.

These qualities of wood, which for centuries have distinguished it as man's most enduring, reliable building material, are being utilized for yet another purpose-wooden educational toys for preschool children.

Playskool Manufacturing Company and Fisher-Price Toys, Inc., two top manufacturers of children's toys believe that wood has valuable properties as a toy material, not only in its sturdiness and durabilitv. but in its "feel," weight and texture. These qualities of wood contribute to the muscular development of a child and to his appreciation for aesthetic values, according to the companies.

The toys are designed to encourage the child's growth physically and mentally, his resonrcefulness, coordination. teamwork, imagination and creativity.

Safety first is a feature of the trvo toy manufacturers. They use non-toxic finishes and avoid sharp edges on the attractive and colorful toys.

The wooden toys withstand rough wear and are long-lasting. Many are handed dorvn to younger children in their generation.

"Long-Bell Division of International Paper Company has had a long association u'ith Playskool and Fisher-Price," reports H. A. Rieckers, special account executive for the Long-Bell Division sales department. "We are one of the major suppliers of wood for these two leading toy making companies."

Wood is Good Toys for Toddlers

The wood Long-Bell suPPlies for tovs is called cut siock. It is recovered in'the Weed factory's manufacture of its principal products-doors, windows and frames. Cut stock has been Produced by the factory for some 40 years. Other items which have been made from stock, in addition to toYS, include: ironing boards, unPainted furniture, kitchen cabinets, curtain stretchers, scrub boards, 3-step 1adders and heel stock for women's rn'edgie shoes.

"Toy cut stock is a high qualitY Ponderosa pine product," said Factory Superintendent Dan Downey. "We make cut stock to specifications for toy manufacturers."

Playskool maintains close-working relationships with educators, parents,

$ursery schools, and pediatricians. Its toys are regularly tested at the National College of Education, and a testing-research arrangement is underu'ay at the famed Gesell Institute for Child Development.

Toys Play-Tested

After a toy is developed at FisherPrice, it is play-tested by children in a special room in the company's new research and development building. The children at play are observed without their knowing it. The youngsters act as guides for the firm's design engineers, and help them to know the play requirements that should be built into the toy.

Playskool, u'l-rich rvas founded in

Two of the lo;ge ond voried line of more thon 250 educotionol toys for preschool chitdren includes rhe crlorful wooden wogon ond the pepuior work bench, which hove been o t:p sellar for yeors.

Childrcn cnjoy ig o worm ond clcvor wodm toys, which orc friendlv moleriol, idcol for toyr.

bollr educationol ond fun. Toy monufocturers soy wood

1938, has seven merchandising divisions. They include Playskool -Educational Toys, Playskool Press, Appleton Juvenile Furniture, Lincoln Logs, Holgate Toys, Teach-A-Tot Toys, and South Bend Toys (doll cirriages, croquet sets, plastic swimming pools).

Playskool experienced its biggest sales year in 1961. Trvo of Chrislmas' best-sellers were "llouse That Tack Built" and "Playskool Village." T'irese colorfrrl uanres typify the attractive toy line of 262 items that includes such products as activity tables, hammernail arrd peg desks, parquetry blocks, arrd postal stations.

Big Wood User

Approxinrately 500 to 600 carloads oI r,vood are used in the comDanv's manufacture of toys annually. 1|t-r. primary wood is Ponderosa pine from the Northwest. Other woods -are nraple

Futuro loy3 ore fed into mochine by Richord Acquislopqce, moulder feeder. These pieces of wood will someday enterlqin children os "Pudgy Pig" loys by FirherPrice.

from New York, birch from Wisconsin, and gum plywood from the South. \Arood is delivered pre-cut to specifications for a particular Playskool toy.

In following its concept that toys should be educational as well as fun for preschool children, Playskool has featured classification of its tovs bv age groups. This gives parents an "education guide" to toys suitable for the stage cl{ a child's grorvth.

Fisher-Price entered the toy business in 1930. Two of its first toys were nanred "Grarrny Doodle" and iDoctor I)oodle." They lvere made of wood and decorated with permanently laminated lithographs. As they rolled along the beaks moved, emitting a "quackqtlack" sound.

Toclay, Fisher-Price produces more tl-ran 50 different toys, chiefly of the push and pull and action type. "TVRadios" and the "Talk-Back Telephone," were the most popular FisherPrice tovs last vear.

Animal Toys for Tots

Nf any of the Fisher-Price clesigns are based on animals familiar to tl-re child from his illustrated coloring and story book experiences, animals which talk ar-rd play like children.

'fhus, the toy reacts to the child's attention and plays with him. Musical souuds, of natural interest to all children, are also used in many designs. Fisher-Price makes construction tovs. cars, trucks, and take-apart, manipuiative toys which meet the surging needs of the preschooler's growth and clevelopment.

The creation of Fisher-Price toys is based on five sales-proven principles of toy making: play value, ingenuity. strong construction, good value for the money, and action.

Pine Main Toy Material

Close-grained soft pine lumber, mostly from the Pacific Northwest, is the only wood used in Fisher-Price toys.

Fisher-Price's high regard for Ponderosa pine is shown by its toy catalog's presentation of its Educational Blocks "Due to the density and high resin content of Ponderosa pine, these blocks are splinter and split-

proof. Light in weight, they have the correct block proportions without the excessive weight of hardwood. They have a warm surface texture pleasant to feel, and a slight nap makes them adhere for easier building."

\\iood, tl-re r.l'arm and friendly material, is a natural for bringing happiness to preschool children in the fornr of quality educational toys.

The "wood froin" of cut siock ot Wed foctory is heodcd for Fisher-Price, where it will be monufqclured inlo loys for preschool children. Frone Depqrtmenl Foremon Roy Bornum, o 38-yeor Long-Bell mon, checkr over lhe moulded pine.

Riprow for loy Fodcr Joc rlock. Rodriqucr ripr the wood to :ize

JAMES [. ]|Att C(|.

ACTS

fhe Boss - His Doy Ofi

lle was the boss; was the first to come

When the day began-and he made things hum.

He would hustle 'round with impatient jerks

And, instill some life in the lazv clerks.

It was fine how he'd scold and scoff

At the thought that he ought to take a day off.

Why, he'd do,ubt the clock rvhen it cl-rimed at noon,

And he'd swear that the hour had come too soon.

Go o,ut to eat? Waste that time at lunch?

Not he ! He would sit at his desk and munch

And sputter the crumbs when he took a bite

And told the stenographer what to write.

Year in, year out, he was on the go.

He said: "Too busy to rest, you know."

And the dollars grew to a wondrous pile,

But still he rvould wear that sarcastic smile

When someone suggested a time for play,

Or told o{ the need of a l-roliday.

It u'as yesterday when we met him lastWe were on the street, he was riding past. And we stopped and looked as we turned to go For the wonder was that his oace was slow. But the rig was new, and the horses trimIt was his day off, for they buried him.

No Sole

The busy business man was being importuned by the drop-in salesman to purchase a fountain pen.

"Tell me one good reason why I should use a fourrtain pen, and you've made a sale," said the prospect.

"Well," said the salesman, "you do all your rvriting with a pen, and all day long you are dipping that pen in.to the ink. Have you considered how much time you could save

every day if you used a fountain pen and didn't have to do that constant dipping?"

"Young man," said the busy business man. "llave you stopped to consider that the only rest I get all day long is when I'm dipping that pen in the ink Bottle? Do you want to work me to death ?"

He Wos Sure Of lt

No one can explain the thoughts of the drunkard.

A party of sight-seers o'ccupied a table in one of the plentiful new beer gardens late one night. At the next table, by himself, a youllg man drunk and asleep sat leaning forward on his table with his head pillowed on his arms. After a time one of the party felt a touch on his elbow, and looked around to discover that the drunk had awakened and was nudging him for attention. He had never seen the drunk before.

"Shay," said the drunk, "do you know Gina Lollobrigida?"

"I do not," replied the other.

A smile of intense self-satisfaction came over the face of the drunk.

"Ha ! I thought not !" he said, dropping forward asleep agaln.

los Angeles Hoo-Hoo Opens Seoson

Members of I-os Angeles Hoo-Hoo Club #2 will open the fall season with a "Guest Night" Friday, September 14, locale-Fox Hills Country Club in Inglewood.

Schedule for the day and night will include golf, dinner and entertainment. Lee I(ramer is in charge of entertainment, and promises a fine program.

Snark Ben Gardiner urges all to bring prospective kittens, as a concat will be held in October. An aggressive and interesting program is planned for this year which should be of value to all men occupied in the lumber industry.

JTAO'UA S3A"A'O SPEC'AI,S'S PORT ORFORD CEDAR -:- ATASKA (Yellow) CEDAR Aonuloct.trcd ot lrawdrk, Calllotnio

Represenled in Soulhern Ccllifornio by Americon Hordwood Co.

A Messoge For All Hoo-Hoo

Augusl l,1952

One of the most insistent things in life is that you are ultimately judged by what you actually accomplish.

The busy world of workers gives scant attention to assertion, explanation, protest, apology or complaint. What counts most is not promise, but performance.

Good work speaks for itself, therefore achieve something first, and talk about it afterward if you must. Time spent in promises, regrets and professions is usually unavailing.

The way to do things is not to dream about them nor rvish for them, but to do them. The distinguished men in all times have been prodigious workers, earnestly intent upon securing actual results.

The present age is intensely practical, and more than ever the race is to the alert, the energetic and the industrious.

Sinccrely ond frotcrnolly, HARVEY W. KO[, #46015 Hoo-Hoo Snork of the Univercc

To show off your precious shrubs and flowers to best advantage, plant them against a handsome western red cedar fence. The fence will act as a backdrop for blooms and greenery.

llcrrllre Providec Ssles Prorrrotionsl llsteriol For Deqlers Cooperctlng with TODAY TV Ccmpaign

Dealers who tie in wi,th Marlite's fall adverrtising carnpaign on the TODAY TV S,how will receive a variety of colorful sales promotion materials for in-store u,se. In additisn, their names and addresses will be listed at the end of the Mar,lite commercial on ,their local NBC station. Hugh Downs, the new host of the popular rrnorning show, and Frank Blair, long-time favorilte on the prograrn that attracts 4,000,000 daily viewers, are featured on the Marlirte sales promotional marterials. Eye-catching banners and posters with fullcolor illustrati,ons focus attention on the TO,DAY Show and the paneling's m,any uses in modernization projects. Marlite wholesalers and sales represen.tatrives have complete information on the special TODAY campaign.

New Vermiculire Rosler

A new roster of approved vermicul'irte concrete roof deck applicators throughout the nrati,on has been irssued by the Vermiculi,te In'srt,itu,te of Chicago.

These appl,icators h,ave co.ntracted with member co,mpanies of the institute to prepare and apply vernriculite concrete in strict accordance with insti,tute specifications.

Eac,h appr,oved ,applicator receives a certificate annually from the instirtute. The owner of the building receives a centifica,te signed by the appl,icator and the institute m,ermber, stating that the con,crete was prepared and applied according to institu,te spe,cificart,ions.

The new rosrter is available from Verrni,culite Institute, 208 South l-aSalle St., Chicago 4.

long-Bell Appointment

Colin A. Henry h,as been ap- pointed manager of produ,ct plan,nring for .the Long-Bell Division of Internrational P,aper ComEany, it has been an,n.oun'ced by Leonrard A. Dalsemer, executive vice president-m,arketing.

In 'th'is cap'acitty, Mr. Henry will supervise all technical and laboratory research, prodnrction and engineering feasib,ili'ty research and m,arket research. He will report to Munroe Fearing, Lon g- Bell mrarket,in g man,ager.

A n,at,ive of England, Mr. Henry served in the Britisrh and Indian arm,ies during World War II. He went to Canada in 1949, and prior to joitrring LongBell in 7962 he was'associated wit,h MacMil,lan, Bloedel & Powell River Ltd. in Vancouver, B.C. as genelal m,anager of the Fl'akeboard D'iv,i'sion, and la,ter as 'mana8:€r of special projects.

lo Serve All Southern Cqliforniq Deqlers

f 7O3 N. 8th Street

COLTON, Colifornio

TAlbor 5-0672

15221 Keswick Street

VAN NUY$ Golifornis

TRiongle 3-2936

Sfofe 5-5421

738 Eost 591fi Street

tOS ANGELES, California

Plecsrrnt 2-3137

68O7ltd(lnlcy Avenue

lOS ANGEIES, Colifornlo Pleosqnt 2-3136 25lO N. Ghico Street El ilONTE, Golifornlo Gllbert 3-7341t GUrnberlqnd 3-3303

it0R8Ail D00Rs for [very Use

}l4llll Intbrchangeable Panols

Entrance Doors-All Types

SED(!RC0 louvers & Hardwood Southern Aires

FTUSH II(l(lRSASH-IIAH(,GA]IY

-BIRCHI{ASOIIITE-BEECH

FtR PLYw00D,APAI{ESE PI.YWOOO

NORDCO DOORS

TOUVER DOORS 3 ?ANEI DOORS F.3

FOUR PANE! RAISED F.44 X.BUCK FRONT DOORS sAsH DOORS F-13

RAISE PANET 1OUVER DOORS

SCR,EEN DOORS

FRENCH DOORS DUTCH DOORS

New Profit$ New Sales Ideas

I\EW PRODUCT$

New Kits Liferature

A new lirterature package, outlining the seven basic steps ,involved in us,ing the Executive Kitchen Designer perspective drawing kit, is now available through KITS, INC., 75 E. Wacker Dnive, Ch,icago 1, Ill. T'he package contains a l6-rpage instruct'ion book, an 8-page p,rimary k,itchen planning book and six 4-page questionnaire ana'lysis fo,rm's to secure the necessary customer information for designing or remodeling a kitchen.

This l,iterature is included in Art Johns' drawing kit whiah consists of 16 master grid sheet's for l-point and 2-point perspective renderings and fo'r floor plan and elevation drawings. The complete kit, which sells for $49.95, also contains a drawing board, Tsquare, triangle and all d,rawing materials in a lea't.herette carrying case. The literatu,re package may be purchased 'seperately for $5.@ postpaid. Other items in the kit are priced at $22.54 br tlre nraster grid s,heets, $12.50 for the drawing equipment and $15.0 for the carrying 'case.

Dirploy Adoplrr. f his trrnsporcnt ribbon with sompfc of new 7/15"-thick Craftwoll prefini:hed hordwood poneling is qvoilablc frec lo Weycrhocucor wood productr drolcrr. Cloor rtrip with octucl romplc al boilom hc: odhcrivc pcd cl top for eory fcrtcning to existing declcr disployr. Erlrorhick Crufiwqll which con bc opplied direcl to rluds for in-plocc sovings is ofcred in seven :elecled hordwoods, ll color lones, ond lenglhs lo lO'. Ask your Weyerhceuser Company, Box B 155, Tocorno, Wqsh.

Home lmprovement Club Lounched By Masonite

A Home Improvement Club which sponsors a home improvement con'test has been launched by Masonite Corpo'ration. Purpose is to stti.mulate home improvement projects throughout the country between now and yearend.

Ilomeowners may join the club for a 50cent fee. As members, they receive a series of six home improvement project plans plus a ful,l-color booklet which illus'trates and describes remodeling ideas for nearly every room in rthe house.

O'nly club members are eligible to enter the contest, in which prizes of $100, $50 and $25 series E U.S. Savings Bonds will be awarded. Enrtries in the contest must be received by Dec. 31,1962.

, To enable Mason,ite dealers to benefit : from the club and contest, narnes of club members are being sent to leading deale,rs ' by the company. Dealers thus are given an ' optportun'ity to offer design and planning ' service to club members and sell them

A comprchensive progrqm to help deolerr intro- necessary ma,terials. duce Celolex Fcrm-Woll hqrdboord ponels to fheir Bo,th the club and the contest are being cu3tomel3 is now qvqiloble from The Celolex Cor- supported stro,ngly by Masonite c,ons{uner qgrcrion, The promotionol pockoge includes o color- magazine adverrtising,-with initial advertise_ ful 12 x I7-inch counter or-woll disploy (pictured) -.it. .pp"r'ing in-june issues of popular which is printed on on octuol somple of Form-Wcll, c new rype of hqrdbocrd ponel developed speciolly for Science and Popular Mechanics' Alt'hough form rervice buildings, A forr-pog" foldlr for'cu- most club mernbers are expected to be obtomer use lolso pictu-redf feoiures benefits ond uses taiined through this advertising program, of Fcrm-Watl, plus opplicotion inslructions. dealers are also being supplied wi'th enr'oll-

Abo inctuded in rhe progrcm for deoler ure ore lment blanks and are being urged to enlist newspcper od molr, which ore toilored to 6t speci6c ttheir customers directly. form narkets; scripls for one-minuto rcdio commer- Seasonal plans will be sent to club memciols_; ond 6 x l2-inth producf somplee, which ore bers on such projects as outdoor living lobeled wirh deroiled product informction. fooms, fences, gaiage storage, Chris,tmai

For further informotion, write lte Celotex Cor- decorations, Sip 'n Snack center, and a Gay porotion, 120 5. loSolle Street, Chicogo 3, lllinois. paree recreation room.

Outstanding projects completed by club members and those which are awarded contest prizes are expected to be featured in several of the leading consumer magazines and in home improvement sections of newspapers.

Revised Edition

Architects, engineers, instructors and others vvho own the 1958 edition of the Douglas Fir Use Book may bring their c.opies up to date without charge by writing to the West Coast Lumbermen's Assoc'iatio'n, 1410 S. W. Morrison Street, Portland 5, Oregon.

Two new chapters, plus ten pages of revisions, will be sent on request to holders of the 10,000 copies distributed of t,he awardwinning '58 edi,tion, reports T. K. May, WCLA's technical director.

New chapters in the Z9-page supplenrerrt are entitled, "Hyperbolic-Paraboloid Shells" and "Wood Tanks and Pipe." Revisions include up-to-date charts for grades and stress grades of West Coast species of lumber, and new load values for timber connec'tors.

The free supplemenrt makes the '58 ed,ition comparable in content to the 1961 edition. l'he latter is available from WCLA at $5 per copy.

Sturdy, qttroctive counter-top Fore line demon3lrotion mounl offered free to deolers by Sorgent & Compony in on inlroduclory order deql. Mount includes deqle/s choice of c push- or lurn-bullon key set, c splir-ftnish privocy rel wilh emergency releose, o sloinless rteel knob pull, ond o mounted somple of the non-mortise odiusroble 3trik6. Colorful heqder describes feotures of lhe Fore line's color coordinqted knob inserfs, ond other feotures of the line. Specicl introductory deol olso ofiers individuol lockrel romple mounts, fircd copper gold key prosenlction kir, ond boring jigs. For fudher informciton, wrile Sorgent I Compony, New Hcven, Conneclicul.

Help For Lcgging Housing Developments

Johns-Manville Corporation has announced a new program ,to finance, build, own aird oprerate on an in,terim basis private water and sewage systems anywhere in the United States where needed to help developers get lagging, medium-sized housing developments underway.

A great many potentially good and urgen,tly needed projeots in the 500 or more homes category are in a- sont of financial "twilight zone," aocording to R. F. Orth, Sen,ior Operating Vice President. "They lack capital and technical experience for construc,ting water and sewag'e facilities needed to make ordinary land suitable for housing development," he said.

"The new utility development program is designed to help these lagging projects become going enterprises so banks and insurance companies will be inclined to provide necessary financing. When the h,ousing d'evelopmenrts are completed, Johns-Manville will .make the private utili'ties available for acquisition by the comm.un.ities concerned or public utilities," Mr. Orth sa d.

In the initial pha"se of the program, JohnsManville will investigate the po,ssibilirty of utility development projects in New Jersey, Wisconsin, Illinois, Texas, Oregon, California and Florida, and gradually extend the program to other areas.

Mr. Orth emphasized that the b.iggest problem holding back housing developmenrts today on o'therwise suitable land is in,adequate water and sewage facilities. Once the u,tilirty problem is solved, all other problems that tend to slow down housing developments begin to disappear, he said.

The J-M urtility program specifically is devised to help the developer of the mediumsized tracts. Most d,eve,lopers in the 500 house categ'ory have in the pas,t operated within municipalities. Water and sewage facilities were available and posed no special problems for them in financing and engineering.

Now tha't suitable building develop,ment land in municirpalities is becoming more and more scarce, Mr. O,rth pointed o'ut, these medium-sized tract developers are forced to tuln to the outlying areas, often between or adjacent to 'two or more built-up sections where nearby municipalities find it impractical to p.rovide the necessary water and sewage utilities.

Many developers of medium-sizecl tracts have neither the fin,ances nor engineering capabilities to han'dle ,the utility end of their developments in addition to the actual subdividing of their tracts and construotion. As a result, Mr. Orth said, many housing develop,rnents are being re,tarded all over the nation. "If we can get so,me of these housing projects moving, Johns-Manville will be performing an essential s,ervice for the nation," Mr. Orth said.

S. H. Painter, Jr., South Orange, N. J., has been appointed Manager for Utility Development and assigned resrponsibili'ty for the new p,rogram, Mr. Orth announcecl. He is a Bachelor of Science graduate in mechanical engineering from Lafayette C'ollege, with a M,aster's degree in Business Administration from the Harvard Graduate Sc'hooi. He joined Johns-Manville in 1957 afte'r previous engineering responsibilities with the Gene'ral Elec,tric Company.

H. R. Oglesby, Jr., of Kansas City, Mo., has been retained by Johns-Manville as a consultant in developing the new program.

A 1938 graduate of Georgia Tech., he has wide experience in the water and ser!'age development fie,ld and is well-known throughout the industry. For the last 12 years he has been Vice President and General Manager of the Mun'icipal Service Company of Kansas City, Mo., a subsidiary of the J. F. Pritchard Company. He will work wirth Mr. Painter on all phases of the J-M utility clevelopment program and represent JohnsManville in negotiati'ons with rlevelopers, Mr. Orth said.

Lssco's First-Hqlf Net Tops All Of lost Yeor

Ne,t earnings of Lasco Industries, for the six nronths ended June 30, 1962, u'ere 55 per cent higher than the t'otal for all 12 months of 1961, President Roderick Lynch reported. The Montebelio, Calif., manufacture'r of fiberglasrs building panels, chemicals and plasrt.ic pipe netted $42,367 during the six months, equivalent to 1l cents per share, on sales of $1,633,791, as compared with $8,485 or 2 cents on sales of $1,353,385 for the like l96l period.

During all of 1961 the cornpanl. earned $27,725 or 7 cents on sales of $2,706,,130. Sales this year are expe'cted to top $3,000,000 for the first time, Lynch norted, and net operating income should exceed the $56,015 earned in 1960, the previous l2-month h'igh, by a comfortable margin.

New plastic pipe product,ion equiprnent ordered for ins'tallation in Septe'mber will increase that division's produ'ction capacirty by 30 per ,cent, acconding to Lynch. He sa,id all three divisions of ithe company currently are u'orking on a 24-hour, five-da1'-a-week bas,is to meet increasing demand.

ln Correction

We really booked a boo-boo in the Smith-Robbins ad in our August 15 issue. \Me (blush) left the phone number out of their ad that appeared on page three. The number is Pleasant 3-4321.

So when you want good lumber, give them a call. They are located at 6800 Victoria Ave., Los Angeles 43, Calif.

Tell them we (finally) sent you.

SBA Survey Shows Associotion Membership Poys Off In Dollors

It does pay to belong to a trade association devoted to the interests of a trade or industry.

Proof of this was disclosed in a survey published by the Small Business Administration and reported in the article. "Does It Pay to Belong to an Association?" by Harold J. Ashe.

The survey, which covered nearly 400 retailers, asked whether or not they subscribe to trade journals or belong to trade associations.

Seventy percent of those interviewed subscribe to one or more trade publications, while 67 percent belong to a trade association.

Further inquiry revealed that those rvho subscribe to trade publications enjoyed an average 50 percent greater gross receipts t{ran non-subscribers, ind association members average 57

percent more volume than non-members.

The survey pointed out "It is significant that the firms reporting the greater median gross receipts were those whose manag'ers or owners apparently recognize values to be derived from trade association memberships and trade journal subscriptions."

Implied but not stated was that those retailers whose average volume was lower were the ones who could receive the most benefit from association membership and trade journal reading.

Dry Pressure Treqtmenl For Plywood Eliminotes Weighl And Grqin Roise Problems

Exterior fir plywood with a new dry pressure treatment that prevents rot and termite attack, yet adds virtually no weight and does not alter the appearance, has just been placed on the rnarket nationrvide by Georgia-Pacific Corp.

Nloisture content is not increased, the grain raise caused by standard wet processing is eliminated and the new panels remain unchanged in both dimension and appearance, according to Frank V. Langftt Jr., G-P's western plywood rnarketing manag'er.

The painting and gluing advantages of untreated fir plywood also are

completely unaffected, he added.

Developed for all types of construction, including marine, the ne'iv plyrvood is said to be permar-rently protectecl against both dry rot and damp clecay in addition to termites. The treatment does not cause corrosion of adjacent metal or metal fasteuings, the announcement said.

The new dry pressure treatment, using petroleum gas instead of water as the carrier, r,vas developed by Koppers Co. It is in the same cost range as other pressure treatments and uses long proven pentachlorophenol as the protective agent, it was revealed. Panels clo not have to be kiln dried after treatment.

Georgia-Pacific, now the nation's largest plywood producer, is marketing the new panels in all standard thicknesses fron /a-inchto /i-inch. A standard G-P price list has just been issued for carload lots and less-than-carload orders are being handled initially on a special quotation basis, Langfitt said.

Additional advantages of the new process, he indicated, include an almost complete lack of the usu,al treatment odor vvithin a few hours after pressure processing.

(Tell them Eou saw it in The California Lumber Merchant)

Off Port BowThe Chow Scow

MAR.ITINilE MEATS FOR WHATERS & SUNDAY SAITORS

One of the latest and most unusual brought to wa.ter, so we started buildexamples of American enterprise con- ing houseboats four years ago," he cerns "floating restaurants." If this explained. brand new boit idea continues on its Maid of the Mist has been producing present course, it is bound to create a these "floating-restaurants" or galleys wave of interest which will soon swell at the rate of one a dav. Manv have across the country; particularly among been sold to individuals seeking a new boat owners. part-time venture on the side, although

"The galley can operate out of a home port like any other craft, moving out to oDen water where boaters are. Custome?s can tie alongside and place their orders with 'boat-hoDs' rvho move the food to the customers.

"During the recent and still mushrooming boom in boating, the industr,"* has placed emphasis on building boats and selling them, but has done little or nothing to feed the boater. The result is that the boater thus far has ahvays found himself in the same position as a motorist would if all of the good eating places were removed from the highways. To date, the situation on rvaterways for pleasure craft has made the nrajority of boaters 'lunch-bucket' diners.

Tl-re neu' boat has a steel hull 34 feet long by 12 feet wide. The cabin-galley is 20 by 8 feet with a large amount of window space, and the area is completely modern and shining.

Included is a charcoal broiler for steaks and two deep-fat fryers; one for chicken and one for French fries. There is a grill and two open burners for saucepan cooking, a coffee urn and soft drink dispensers. Also included is a stainless steel double compartment sink and storage compartment for food; h,ot and cold water, kitchen utensils, silverware, china and a 22-cubic foot combination f reezer-ref rigerator.

They look much like handsome people in l2-month warm states can houseboats, and the building of these make it a full time, year 'round busisleek, culinary craft is now a fast grow- ness. But for the most part, the new ing business in the little village of boats are being built for franchisers Tremont, smack in the middle of I1- who, inturn, either sell them or employ linois'Tazwell County, nine miles east them in their own chain. of the Illinois River, the nearest navi- They are being mannfactured in gable waterway. Tremont under the name of "Skipper's

Ilottled gas is used for cooking fuel and to operate a 50,000-watt generator for all 110-volt equipment and appliances. For the finishing touch, paint used is the latest epoxy finish recently developed by O'Brien, and the most durable coating known for marine and all otl-rer outdoor uses.

The fully complete galleys sell in the neighborhood of $12,500, exclusive of shipping charges.

The firm is a closed corporation

The

These new boats, being built by Inn," however some franchisers or Maid of the Mist Houseboats, Inc., are eventual owners of the boats have actually traveling "dry" to such places designated such names as "Galley as St. Louis, New York, Dallas and Maid," "Captain's Galley" and "BarBaltimore before they will start float- nacle Bill's Inn." ing as "drive-in" restaurants for boaters and yachtsmen.

W-aterway's-Answer To The

Highways'Drive-In

orvned by Dr. Harvey A. Evans and We want to maintain a standard so LaVerne "Jug" Stuber, a local building boaters will recognize the "Skipper's contractor, and their families. Dr. Inn" as a dependable place for good, Evans is the only medic in this little hot meals," Doc explained. village of 1,500 folks, so has little lei- "We expect the majority of them to sure time these days. be operated as family enterprises.

"Tremont is hardly the place to look These marine restaurants need not infor a boat building firm," Doc says, terfere with the operator's present em"but f grew up on the Ohio River and ployment, since the most profitable have always been interested in water operating hours are from about four craft. Jug Stuber and I agreed that in the afternoon until sunset, and usuonce a-bo--at was built here it could be ally several hours after that.

Maid of the Mist turned out its first galley in February 1962, only four months ago, and 15 as of May 25. The firm also turned out 20 houseboats since it was formed in 1959.

f)oc Evan's enthusiasm for his "Skipper's fnn" galleys is as boundless as his future plans for them are endless.

"Every time one of them is finished and ready for delivery, there's almost the same feeling of satisfaction I get lvhen I help bring a newborn Tremont baby into the world," rvas Doc's postscript. And Jug Stuber nodded his head in complete agreement and understanding.

AUSY BOAT YARD of Moid of the llist, lnc., Tremonl, lll., where "fiocting restouranfs" ore being turned out

Gt the rote of one c doy. The firci of these new golleys, colled "Skipper's Inn." wos brought to woter Mqy 25. Interiors of rhe golleys ore complelely modern ond fully equipped kitchen3, Doc Evqns is shown here doubling qs both chef ond "boot-hop" during q cofiee break for poinfers puning the finishing louches on one of fhe golleys. Point used is the lolest epoxy finish recently developed by O'Bricn, ond the nost durcble cooling known for msrine ond oll other ouldoor uses,

OBITUARY

Earl F. Saucke, 49, died on August 2 after suffering a heant arttack at his home. Mr. Saucke was sales and purchasing agent for Sierr,a Mill & Lumber C,ompany and had been associatcd with that firm lor 27 yea.r's.

Mr. Saucke was a past pres,ident of Sacramento 20-30 Club and the River Park Kiwanis Club. He w,as alrso a charter member of Sacramento Hoo-Hoo C,lub #109, and a member of the Sacrame,n,to Trade Club.

Mr. Saucke leaves his w,ife, Ann. o,f ,their home at 5Jl0 Sand,berg Drive, Sacramen{o.

Gypsum Associotion Wins Sofety Awqrd

The National Safety Council's 1962 Association Safety Award was rpresented to Lloyd

Yeager, Executive Vice Presiden,t of the Gypsum Association, by Howard Py'le, Council President.

Mr, Pyle, former Governor of Arizona, in congratulating the Gypsum Asso,cia"tion said, "Your con'tribution to safety in industry not only deserves this recognition, but what you have done add,s immeasurably to our knowledge of successful association safety work. 'I'he Council is deeply gratified by the interes,t and emphasis you have placed on this irnportant facet of every busines's operation."

T'he Gypsum Association is one of 6f,teen winning associations rep.resenting various industries in the United States and Canad,a credited for significant ac,hievernen'ts in their overall safety programs and continued progress toward the reduction of ac.cidents. It also won rthe NSC award in 1961. During

the last five years, the gypsum industry reduced their disabling injury frequency rate 32.3 per cent.

The Forest Service expects to have a new weapon in test-operation against forest fires this summera guided missile. The experimental missile is to be launched from an airplane and guided to the fire by radio. It will drop its lOO-gallon load of fire retarding chemicals before hitting the ground. The air tanker planes now used to bomb fires involve great danger to the crew because they must fly at low altitudes and through smoke.

L.C.f. Ycrd Dirtrlbution ond Dlrcct Shlpm.nts

Yio RAIL or TIUGK -&- tRAtUR Cuttom Milling

r /TEMBERS of the First Church of Christ Scientist in -lYL gglnsdere, California, had gathered for years to hold services in an old 1og cabin on the lagoon'

When the congregation grew to the .burstin-g point, in 1951, they decidecl-tJ{ind an-architect and to build a church' But whai they wanted rn'as a church that could in-corporate -""y of the qualities of their cabin: the warmth, the friendliness, even the wood-burning fireplace.

The result is one of the finest of California churches-a modern, functional building of native materials, concr€t-e ""d t"d*ood, which grows-out of a wooded Belvedere hill as though it had weathered there for decades.

Charles Warren Callister, the architect, after listening to ihe unusual requirements of his clients, conceived a re-dwood building ex6cuted so that all lines, after leaving the base of the st-ructure, appear to radiate toward the steeple' Both the exterior and tde interior were left bare of finish,,to age i" a natural way. Exposed interior beams are-of-Doug-las fi?, which is a stiongei suqport than redwood, brLt they have been finished to ipproiihate the redwood shadings'On ttre exterior and 6ri the interiors of the Sunday school deoartments and the main room of the church, concrete has be'en left raw as it came from the forms. The central beam of concrete stretches from the first floor, becomes a central fireplace in the church itself, and emerges as a spire above the roo,f.

The unusual triangular site of the First Church of Christ Scientist, and the intricate planting -in redwood corner bo*"t on the balcony, contribule to the faintly oriental effect of the building. Since the oriental influence is strong in California, it Jould be argued that this eastern effect, as much as the wood tones, ii a product of the church's location.

Inside, the architect departed from usual seating styles bv arransing the pews in-double rows set at right angles' Tttir a"rlsn:adds -to the intimacy of the interior and enhances thi church ritual, which involves one parti of the congregation's addressing the other. The pews were construlted out of mahoganY.

Dramatic coloring-in the pew cushions highlights the simplicity of the wood. Color-s graduat.e from rich. purple to soft orange, counterpointed by a similar gradation in the colors of itained glass Panels.

In both the miin hall of the church and in the Sunday school, folding redwood panels reaching from floor to ceilins mav be exfended to cieate departments for meetings and clisses-or opened to make a large area free of walls'

O;t of the beauties of the ctiurch's wood construction is far more than skin deep' It is the quality of the wood itself, which will not wear away, decay or require expensive and

Striking Effects in Wood

BY GEORGIA HESSE

time-consuming care. This is true of the concrete as well, which is an idial deterrent to damage by Belvedere's hot suns and frequent rainY sPells.

Wood, of course, has its own integrity, a dynamic unity of art and of function, which has been particularly well adapted in the Belvedere church. The lack of false ceilings, boxing, and cold, skeletal framing is immediately apparent and eiciting. All around, one's eye follows the mellow beauty of wood incorporating support requirements with simple elega.nce.

Many pEople in the Belvedere congregation were skeptical of 'tie Lope of achieving the comfort and spiritual warmth of their old cabin in a church of surpassing modernity.

But the First Church of Christ Scientist proves just this: that, at its best, modern design is an outgrowth of, not a departure from, the ideals and realizations of the architecture of the past.

NWIIIA Holds Softwood Summer Meeting

Members o,f the softwood division of the National Woodwork Manufacturers Association met in San Francisco on August lst for their annual summer meeting. The division con-sists of producers of softwood doors, window units, sash and frames.

NWMA President Hugo W. Eckardt, president, Morgan Company, presided at the m-e-eting, the.purpose of which *"r io disiuss industry problems and keep memb-ers infnrmed of nroerressive-nCw develooments in the field of formed of progressive'ne-w developments in of manufacturinE.

millwork manufacturing.

Topics covered during the busy one day session included:

\ Pine Shon GradinoRules:

(1) Pine Shop, Grading ; (2) Dimensionally

(2) Dimensionallv Stabilized

Wood; (3) Marketing Concepts ; (4) Size Standardization of Lumber; (5) Lumber Inspection Service.

Mr. E. W.'Donahue, :Wabash Screen Door Company, Memphis, Tennessee, chairman of NWMA's Lumber Grades Committee and Mr. Carl J. Bishop, chairman of WPA's Shop Grades sub-committee led a discussion of recommended changes in shop lumber grades.

Other persons on the agenda were: M. W. Gaylord, Koppers Company lvho explained the treating of wood with icetic ankydride to increase dimensional stability; Richard HuE, discussed the Cellon Process of preservative treating; "nd Toh.t M. Bridman, of the marketing firm of Cresap, McCormick and Paget, reviewed nerv marketing methods for millwork.

According to James E. Nolan, Secr-etary-Manager of NWMA, the group will meet again in October in French Lick, Indiana -for their fall meeting.

New Booklet on Hardwood Lumber Gruding

A new booklet enti,tled "An Introduction to the Grading & Measurement of Hardwood Lumber" is now available from the National Hardwood Lumber Assoc'iation. This twenfypage booklet is designed rto be of par,ticular assis,tance to foresters, ,tree farmers, students, and others workin.g with hardwood lumber who des,ire to have the prirnary knowledge of ,how hardwood lumber is graded and the steps taken to describe p,roper National grades to the lumber at hand.

As the introduction points out, the purpose of the book is t'o acquaint the reader with the art of grading hardwood lu,rnber, yet all of the material pres,ented pertains to General Instructions and S,tandard Grados only. Fo'r more detailed rules, exceptions, species variat,ions, etc., the student is refer-

re.d to the Standard Rules Book of National Hardwood Lumber Associration.

S'eve,ral pages are devoted to explaining hardwood grading ,terms and the figuring of measuriements and cuttings. Further help is given through the use of c'harts and drawings of speciman boards in the various Standard Grades. With each sketch is given a st€p-by-step method of ar'riving at the proper grade which will be of considerable help to the uninitirated.

A page .of review questions helps to round out this hardwood inspection primer which it is believed, will assist many who have a reasonable undensrtanding of the hardwood grading proce'sses.

The cover is printed in brown and shows nine individual species of hardwoods. The bookl,et measures approximately 6" x 9", and should find wide acceDtance wherever hard-

wood timber is cu,t, sold or used. The price is 35c per copy, or three copies for $1.00. 'Copies may be purchased from the National Hardwood Lumber dssociation. 59 E. Van Buren St., Chicago 5, Il1.

Son Diego Hoo-Hoo Plqns

Sepiember Pqrfy

IVlembers of San Diego Hoo-Hoo Club, their wives and guests will gather Saturday, September 8, for a dinner dance to be held in the Atlas Room of the Town & Country Motel.

In addition to election of officers, trophies will be awarded to winners of the golf meet held earlier this summef.

SPECIAIIZING in-Douglos Fir Dimension, Bodrds & Studs

Western Hemlock Dimension, Boonds & Sruds

White Fir & Redwood Studs CARGO-RATL-TR

Pine qnd Plywood

Redwood Posts & Redwood Speciohies

Are you receiving your share of the $13 BILLION Home Improvement Mark et?

In 1960, $13,120,000,000 was spent for horne modernization . 75% of the total new home uolume that year. Sources indicate that a $69 billion bachlng of modernization exists in the United States, with an additional $16 billion deueloping each year.

HOu' GAN YOU PENETRATE THIS MARKET?

The National Home Improvement Council exists to aid in the full development of the remodeling industry. Representing all segments of the industry builders, lumber dealers, contractors, manufacturers and associations, it encourages home owners to spend within their means for home improvements as an investrnent in better living.

H('u' DOES THE N. H.I. G. WORK?

As your spokesman. the N. H. I. C. meets with FHA, congressional committees and industry leaders to recommend home-improvement stimulating prcgrams. Asyour educator,itholds management clinics for local businessmen, pointing the way toward home improvement promotions. It publishes remodeling training manuals, reports industry trends with a newsletter, and has distributed 10,000 training courses to remodelers by mail. As your public relations counsel, it will reach national magazines and countless newspapers with news material and feature stories on the advantages of remodeling. .plus distribute booklets by individual industries directed at increasing the total home-improvement market.

\^'HAT CAN BE DONE IN VOUR TRADING AREAS?

Your local chapter of the N. H. I. C. can institute a program which will stimulate remodeling throughout thearea.Openhouses...seminars...newspaperreleases...ahome-improvementweek...theseandmany otherpromotions can be outlined by the National Home Improvement Council. And with the home-improvement council sticker on your door, you benefit directly from a nationwide program which points to N.H.I.C. members as reliable home improvers.

WHAT CAN IT DO FOR YOU DIREGTLY?

It gives you an opportunity to work with other leading firms on an industry level . . and to make more sales and profits accordingly. You can use the council as an advisory service to keep abreast of developments. .. participate in education, publicity, promotion and public service programs. In short, it is the quickest way to develop more sales and profits in the home improvement business.

HOu' GAN YOU LEARN MORE ABOUT THE N. H. I. G.?

Fill out the coupon below for further information about the N. H. I. C. . and your free copy of the booklet "The National Home Improvement Council and What it Means to You!"

Clcr1l's New Trimmqsler in Development

The new TRIMMASTER double-headed Mite,rsaw has been ann,ounced i,n developmen,t by the Construction Automation Division of Cla,ry Corp,oration. Available in rthe early fall, this machine repres,en,ts another step forward in con,struction aut,omation f or the dealers and manufacturers of pre-hung door units or other trimmed componenits.

Adjusrtme'ntrs for widLth up to 4 inches, length from 1 to 9 fee,t, angle fr,om 45 degrees to 90 degrees, thickness to ll inch, and a spe- cial adjust'menlt for cuttin.g headers, are des,ign,ed for rapid set-up.

The TRIMMAS,TER, working on the principle of ln arrtomatic record-changer, feeds a s,tack of uncut trim from a loaded magazine

inrto both independen't cutting heads simu,ltaneo'usly, malces the des,ired cuts on borth ends, srplines the 45 degree cut,s, ejecrts the material into a waiting dolly, at the rate of six priec.es per minu,te, and all without the need of an operator, Clary Corporation, ,Construction Automation Division, Box 562, Depa,rtme,nt BMM, Fort Worth, Texas.

'How To" Kit

The National Home Improvement Council has made available to its local member,s a comprehensive kit of maiterials on "How To Establish a Profi,t-Maki'ng Home Impnovernent Council."

The kit, ainred at helpirrg local remodel,ing businessmen form new NiHIC chapters, was prepared by the American Gas Associa'ti,on and Gas Applirance Manufacturers Asso,ciation. AGA s.ent copies of the kit to all its member gas companies rthroughout the country and asked th,at they help take the lead in chap,ter formations.

"The experience of dealers and contr,ac,tors in Cleveland, Long Island and a score of other p,laces has showm trhat a s,trong local chapter adds substantially t,o the p,rofit opportunities of its members," according to NHIC Executive D,irector Edgar V. Hall. Arnong them, local ch'apters this year have successfully conduoted dozens of differe,nt programs to promote in,creased consumer interest in home improvement, to train salesmen, to improve advertising 'and sale,s p,ractrices in ,the rindusrtry or to devel,op adtual sales leads for members.

Every functioning chapter, Hall s,aid, is proving that "united effort by the ,indu,stry at the local level has vastly greater effect than the indtividual efforts by sc'attered, disorganized compranies."

Included in ,the new organizing kit are suggesti,ons on a chapter p,rogram and special projects, suggested by-laws, organizational procedure and guiderlines for a su.ccessful publiclty p.rog'ram.

T,o ob,tain a copy of the kit, write National Horne Improvement Council, 87 Madison Avenue, New York 16. N'ew Yo,rk.

J. YIf. HENDRICK CO.

WHOLESAI.E LUMBER

"Serving ]he Colilornio lumber lndustry"

MIXED SHIPMENTSRAlt or TRUCK AND TRAIIER

DEPENDABLE

B0HI|H0FF LUMBEI G0. Inc,

WHOLESAI.E DISTRIBUTOBS

QUAUT' *B0LUMG0''

| 5oo so. Alomedo

oFrrcE & YARD' Rlchmond g-g24s los Angeles 2l

Hlgote 4-0633

P.O. Eox 615

OAKTAND 4

Jim Hendrick

H. W. "Honk" Aldrich

Tom Rollinson

Paeifie Lumber Dealers Supply Inc.

25914 President Ave., Horbor Cify, Colif. P.O. Box 667

DAvenporl 6-6273

Telephones: SPruce 5-346t TErminql3-6183

Monufoclurers ond Jobbers of SASH AND DOORS TO THE RETAIT TUMBER DEATER

PINE MOULDINGS FOR EVERY PURPOSE

DAvrs 9-41 t 5

Former Whire House Aide

Nomed to Key Lumber Post

Shane MacCa,rthl', Executive Director of the President's 'Council on Youth Fitness from 1956 to 1961, has been appointed Director of Co,rnmunity Programs for the National Lunrber Manufacturers Asso,ciation, Washington, D.C.

Prior to his service as the first head of the Youth Fitness program, MacCarthy held a successio,n of key Federal posts dating back to 1934. These included high-level positions with the Central Intelligence Agency, State Department, I-abor Department, Office for Emergency Management, National Defense Commission, Executive Offic,e of the President, Agriculture Department an(1 Interior

Department. He saw active duty tenant Co'mmander with the U during World War II.

Lieu- New Floor Finish Navv Development From Corgill

Nationally a.cclainred for his taleuts as a lecturer and pubLic speaker, MacCanthy has been active in civic, educational, business, professional, veteran and other comnrunity activities.

In his new position he will work closely with members of the lumber industry th,roughout th,e coun,try to develop local understanding and support of industry policies.

Commenting on the appointment, Mortirner B. D,oyle, Executive Vice President of the National Lumber Manufac,turers Association, declared:

"Shane MacCarthy brings to the lumber industry a background rich in the qualities that will enable him to do an outstanding job in the field of community relations. His vast experience in dealing with leaders of Congress, the Executive Branch, state .and local governments, busin.ess, education and other important areas of American life will enable us to heighten the awareness of forest-based conmunities of their stake in lumber's future. "

MacCarthy's past ancl presen,t affiliations include the Boy Scouts of America, D. C. Crippled Children's Society, Society for the Advancement of Management, American Academy o{ Political and Social Science, and American Legion. MacCarthy holds a Doctorate in Jurisprudence from New York Universi'ty atld honorary doctorate degrees from Salem (W. Va.) College and the Ohio Coliege of Podiatry.

Married and the father of five son's, MacCarthy lives at 3420 Legation Street, N. W., Washington, D.C.

Floor finishes which offer aclvantages to both the home builder and home owner are nrade possible by the development of a new urethane resin-Polyurethane 1459-by Cargill, Inc., Minneapo,lis, Minn.

James M. Stanton, director of Cargill's urethane coating develorpment, says that floor finishes bas,ed on Polyurethane 1459 dry faster, look better and last two ,to three tinres longer than regular floor varnishe,s and lacquers. He points out that builders can use these properties of urethane coatings as an extra selling f eature to prospective ltome buyers. To the housewife, the long life of urethane floor finishes, plus their outstanding resistance to scratches, rnarring and stains mean many hours less work. Women will also apprecia,te the way urethane coaitings bring out the natural beauty of wood floors.

Urethane floor finishes can be easily applied by brush or larnb's wool applicator just like conventional varnishes. A sealer coat and one top coat will provide a finish with sufiEcient build and holdout on new u'ood flo,ors. Coverage is 500 to 700 square feet per gallon. Under nomal drying conditions, the floor can be walked on af,ter four hours. Overnight drying is recommended, however.

The remarkable wear life of Polyurethane 1459 coatings has been ,proven on wood floors in homes, gymnas,iums, factories, textile mills. bakeries. warehouses ancl retail stores. Mr. Stanton predicts that urethane finishes will find rapid acceptance by professional floor finishers, who will buy about 2rl rnillion gallons of floor finishes for new lronres alonc in 1962. The total market for

Shane MocCorthy, formerly heod of the President's Council on Youth Fitness, hqs been nomed Director of Conmonity Progroms for tho Notionol Lumber ,$onufocturer'r Associqtion, Wqshington, D. C.

floor coatings in the U. S. is now estimated at 5 million gallons yearly.

There is a real likelihood that the ou,tstanding perforr.nance level of urethane floor finishes may reverse the trend away from wood floors and increase the total floor varnish market, says Mr. Star.rton.

Cqrloons To Creqle Interest

Comic cartoons, with appropriate words to match, are being used efiectively in monthll' rnailings by four large Oregon Douglas Fir plywood manufacturers to tell the storv of their high-quality Teco-Tested product.

The Willamette Valley Lumber Co., and Willamette National Lumber Co., both of Dallas, Ore.; Western Veneer & Plywood Co., Albany, Ore., and the San.tiam Lumber Co., with plants at Sweet Home an,d Lebanon, Ore., are sending the mailings rto a combined list of more than 1,200 distributors in t'he Linited States. All told, there will be eight mailings this year.

Each mon,th rthe mailing is in different color, rvith envelope to match. All emphasize the same points, h,61vsyg1-rifaou Can't Buy A Poor Piece of Teco-Tested Plywood." One re'cen.t mailing, showed a tinhatted workman, leaning against a pile of logs as he prepares to eat lunch. He is seen opening his sandu'ich. This message, in part, follows:

"Nels Larson, one of our la,the operators is a fussy ,man when it comes to sandwiches. He always takes them apart to see what his w.ife rputs in them before he bites tn-

"But not all sandwiches are that easy to inspect. TAKE PLYWOOD FOR IN-

STANCE (It's really a wooden sandwich). You just can"t lift off the top to examine what's inside. As you know, the inner plys and the glue line are what gives plywood qualiti'.

"Here's where the Teco inspector irr our mills performs a real topnotch service f or 1'ou. He not only checks the quality of the veneers on the outside, but he also checks the glue and glue spread, too.

"You know w,h,at you buy when you buy pl1'wood with a Teco grade stamp each piece is up to specLification,s ,clealthrough it's a 'good sandwich,' you can buy with co.nfiden,ce. "

Sales m,anagers for the plywood mills repor,t the resrponse to the monthly mailings have been excellent. "It gives us an,other opporrtunity to keep our customers reminded of the high quality of the plywood they are selling," is the report.

The "Teco-Tested" quality conrtrol process was inaugu,rated m,ore than three years ago when a group of West Coast plywood manuf acturers felrt the need for a dav-bvdaf irr-plants grading and testing r"-iie by an independent organization. Timber Engineering ,Company, Washington, D. C., with regional laboratory at C,orvallis, Ore., performs testing procedures in accordan,ce wi,th FHA to assure oomlpliance with it,s standafos.

The trade's high regard for the Teco gra<1e stamp is due to Teco's "dailv-in-thenrill quali'ty control" procedure, .r-p"ny officials poin,t out. This is in force 24 hours daily at all plywood mills which have passed the rigid qualifications for the TECb enclorsement label. This procedure includes daily grading and inspection at each mill bv an independent TECO ,technician, to guar-

antee consistent top-quality control.

Douglas fir and Western softwood pl1'w'ood, with the Teco-Tested oval grade stamp, are readily accepted by bu,ilding corles throughourt the country and by federal housing lending agencies.

Pretly Jo Courtlond of Porf lond, Ore., hold: two somples of cqrfoon-lype letters being moiled monthly lo more thon 1,200 dislribulors oround lhe nstion by four lorge Oregon plywood mqnufqcturers. The moilings, difterent eoch month, ore being distributed by Willomette Volley Lumber Co., Willqmette Ndlionol lumber Co., Western Veneer & Plywood Co., ond Santiom Lumber Co. They rmind distributors of lhe high-quolity plywood resulting from rigid Teco-Tesling.

BUYER'S GUTDE

tOS ANGELES

I.UMBER AND IU'II8ER PRODUCIS

Al Pcirce Compony.....--........-.......-..........SPruce

Americon Hqrdwood Co....-...........-..Rlchmond

Angclus Hordwood Compony..........-.[Udlow

Arcotq Redwood Co. (Pcfe Kepon)....WEbstcr

Acsocicled Redwood 44i11r.........-....OVerbrook

Alkins, Kroll & Co..-...............-...-......MAdison

Af lor Lumbor Co...-..-........-...-.- ---.-....lhAdisq 7 -2325

Avolon flouldinS..-.......---.-..-....-.....-.......DAvis 9-4t I5

Bock Lumber, J. Williom...--........-....-REpublic l-8726

Bliss Lumber Co., lric...-...-.RAymond 3-1681-3-3454

Bohnhofr Lumber Co., lnc..-..-..-...-.-..Rlchmond 9-3245

Bond Lumber Co., Art.-...-.--....-.....-..-.tAmbert 5-1127

Bruce Co., Inc., E. 1...--....-.-.-..-.-.---.-.......SPdng

Shivcly, Alon A.................-.........-.....CHopmon 5-2083

Sicrro Lumbcr & Plywood, Inc.........TRiongla 3.2laA

Sierra Rcdwood Compqny.....--....-..-...NEvodo 6-0139

Simmonr Hordwood Lumber Co..-.......--.SPrucc 3-l 910 Smith Hordwood Co., L R...................SPruce 3-0337

Smith-Robbinc lumber Corp........-......PLeosont 3.4321

Sofons Ccdqr & Milling Co,.......-.....REdwood 7-6681

South Boy Lumber

Inc........-ANgalus 3-6273

lcv lumber Co...-.....-.-..-...-....................POp1or

los-Col lumbcr Co.............................[Udlow

Mohogony lmporling Compcny..........MUrroy 2.2801

Morguort-Wolfc Lumber Co..-.-..-HOllywood 4-7558

McCloud lumber Co...........................V8rmont 8-4963

Muiuol lrtoulding ond Lumbar Co..-....FAculty l-0877

Neimon-Reed Lumber Co....--.........-...TRiongle 3-1050

Nelh Lumber Soles, A. \il.-..---..-..--..TRiongle 3-2663

Oliver Lumber Co............-.............-..RAymond 3-0053

Oregon-Pocific Forest Prod. Corp..-..PArkwo,l 2-1520

Orgood, Robert S.....-.--.......-.-.---.-.......DU nkirk 2-8278

Owens-Porks [umber Co..-....----..---..-----ADoms 2-517I

Oxford Lumber Co., Rex-............-..AXminster 3-6238

Pqcifi c Fir Sqles..-..-..---.-...-------.--...MUrrcy 2-3369

Pocific lumber Co., The.....-.--.-.--..CUmberlond 3-9078

Pocifi c-Modison Lumber Co..-......-..--....-SPruce 3-2292

Pqcific Wood Products..-.-.-..-.-..-.-..-...I{Adison 8-7251

Pon Asiotic Troding Co., tnc..--..-...R1$mond 7-7521

Penberthy Lumber Co.-...-.--...-...-.-..-..tudlow 3-4511

Perry Internotioml Corp..-------..-..-..------ORegon 8-71 5l

Philips Whsle, Lumber, Don Jr.-...G[adrtone,l-50I8

Quoliry Ploning MillRcitz Co., E. L.-.....---.

Richkroft Roy Forest Products lygcl luiibcr'Solcs..

sPEClAt SERVTCES

l-1108

Ascociqtcd Molding Co...................RAymond 3-3221 Berkot Mqnufacluring Co........ -..---...-...----.--.--877 -1163

Droftette Co. ........-.......--...-.............-..OLeonder 5-7861

Gildon Distribufors---....--...-...............--.-ADoms 2-3491

Jones, Fronk E. Mochinery Corp.........MAdison 2-9132

Kofl,

BUYER'Is GUIDE

BAY AREA

Ricci & Krurc lumber Co.---.-...-.............441ssion 7-2576

Sowmill Sqlcr Co..--...-......-..............DE|qwore 4-1616

Sif morco, nc.-..-.-.........--.--.-.-.---............EXbrc ok 2-8268

Torter, Websler & Johnson, lnc.-.-...--PRotpecl 6-1200

Union Lumber Compony--.-.-..-.-....---....--SUrter l-6170

United Stotes Plywood Corp....-..........JUniper 6-5005

Word & Knopp.....-..-...-------...-.............GAr{ield l-I840

Wendling.Nolhon Co.-..-..--.--.--..----..........SUiler I -5363

Wesl Coort Timber Products..-..-..--GRqystone 4-3931

Wertcrn Forest Producls of 5.F.........[Ombard 1-87&

Weslern Lumber Compony.--....--.............Plqza 6-7lll

Weyerhoeuser Compony..--....-....--..........-P[ozo

ADr'ERTTSERS TNDEX

Amscon -..-.-...------.

Co.--...-.-..--.---37

Angelu. Hordwood Cr.-..---.-.....---...|9

Ar<oto Redwood Co..------.---.--,-.-..---- t

:lAdyrrflrlng opp.dr in oll.rrqfr l.tu.. (TeIl them gou saa it in Tha Calilonb Lumbet Merchant)

Holmer lumbcr Co,, Fred C.--...-....29

Hover Co;, A. 1..-,.--.-----.-.----,--...-,*

Hourton Wolcrplooffng Mfg. Co.-.-- r Huenene Hondling Co.---------..--....* Huff [unbcr Co.-...-...-..----.-----.--......33

Indopondsnl Bur'lding Moteriols Compony ...-.-....-.----...--.-.-.....--.--. * Indu3iriol Iumber Co,.....-.-......-...-, * Inlond Iumber Co.....-....-..-.--...-...... r Inlerstoto Contoin"r CorD...-.

McCloud Iumber Co.--..-...--,...---....- i

,r{cCgrmock & Bqxler Creoioling

€om pony

Minq, Bondini, Inc.--..--.--.--....--.....- |

Moorc Dry Kiln Co,---,.--.------.-..-..-.. *

Mutuol Molding ond lumbsr Co.-.--53

..---.31

Bgrkol r{onufocluring Co.---.-.....----

Big Ben Sorh & Door Co..------------- t

Bliss Iumber Co., Inc.--------,----------. *

Blue Diomond Compony-,.--,------.....-30

Bohnhoff lunbq Co.-.------.--.-.-...,-..60

Boldt-B@com Lumbs Co.--..-.---.---- |

Bond Lumbq Co,. Aft.-.--..--..-.--.-.-. *

Bonnell Iunber Co.--.-.-....--.---.--..

Bonninglon Lumber Co.----------.....

B. C. Foresl Product!. Itd,-........

Srookg-Sconlon

Bruca Co., Inc., E. 1,.-..-...-..----..--*

Brurh Indurtriql lumber Co.---.-.-...55

Building lvloteriol Di.lributori.----.-*

Colovoros Cenenl Co.-.-.-.--.---.-----.---*

Coliforniq Door Co., of l. A..-.-..21

Colif. l-br. Inrpeclion ScrvicG...... *

Colifornio Lumbs Solc:..............-. *

Colifornio Pocific Sol$ Corp...,..--. *

Colifornio Ponel & Venocr Co.......35

Corf ow Compony--.............. -....--.......49

C.dqr Specioltie.

CHIP Noiionol..-.--

Chriitonten lumber Co.-.-...............57

Cloy Erown & Co..---------.---...--..-.... "

Cloy Iumber Co.--..-...-------.--,--.--,...41

Clovcrdolo Plyw@d Co.-.......-.-...-.-. *

Coqtt Plonins lill-----.---.,--..-....--.-..'

Cobb Conpony, T. M.----.-.........---.. '

Commcrciol Iumber Co.----,----.-..-.....51

Conrolidqtcd lunba Co.-.-.-.-.--.-....39

Continonlql Molding Co,-...-..--...-... I

Cook, Inc., D. O..-*.----.--.-.-------.... I

Cor Hcod lunbq & plywood-.--.- r

Corolilc Co., Thc....--..-.--..-...-.--......'

Cotcr Co.. /i{. S.--..-.---.-.-.-;.--..-..-... r

Crqnc-Frcnch Co, -.-..--.-.-.-.-.-..-..------ |

Cuprolignun

Curley'r Iumbcr Co.---.-.---..----.-.--..-- t

Dont Forcrt Produclr..--.------.------.---'

Holey 8ros. Holl Co,, Jqmcr [.....----.-....--.--....--,48

Hqllinon Lunber Co............--..---.--. * Hollindn rr{ockin Lumbor Co...-..--.45

Hqrbor Kiln Compony............---..-..-* Horbq lumber Co., Inc.............-..*

Hcdlund Lunbsr Salcr, Inc.........--' Horin Iumber Co.....-..--...--........--.-59

Hcird Iumber Co. ......--..................'

Hcndrick Co., J. W.....-..-.......---------60

Hcxbcrg Lumber So1.s.....-.....-...----. * Higginr tunber €o., J. E.........--....

Hill & ilqfd, lnc.-..-.-....--..-.--......

Hiil. o. 1 ..................._...................43

Hill Whrl. tbr. & Supply Co.-...--.-,18

Wqll

K. D. Cedor Supply Co.

Kin Ton lunber Co..-.. King'r River Iumber Crrp.-.-.--.....-25 Koll, Horvoy W.-N.F.P.W........... *

L. A. Dry Kiln & Slorqge, In<,. lonon lumbq Co.------....----_--...- Lqsco Indurtri€1.. Lo.hlay Iunber, Inc..----...---,-.---.....61 ta tumbs Houling---.,---.-.,-......... * Iev Iunbcr Co..-......--,--.--...--.-...--.... I loop fumber & lrtill Co.----..--.,----..41 los.Cql lumbcr Co.-.,----...-.--,-..---..-40 Iunbor Ccntd Milling Co..-..---..... * lumbcr Dcqlcrr AAoteriolr Co..,-..- t

l{ocBqth Hordwood Co.-.-..-..--..--.._-36 MocAlillqn, Blocdel & Powell Rivcr, ltd,.-..---.-..l{ohogory lmporling Co...--.---..------51 lrtoplc &or. ..,.-.....-.-..--.-.-.-.-..------..* ,r{qrinlqnd Lumbs Co.--------.-.........-51 ,*rrkliron tunbcr Sqler, H: E.---- r ilqrtholl Shingla Co.....-.----.-....---.-* lrtorquort-Wdfc lumbcr Co..-....--.* Moson Supplicr, Inc.......---.--....-.--.. * Mosonile Corporoiion....-....,-.---------.' Mofhenay Cqr l,hlqding----------------61

Oliver Iumbcr Co.-.--...-.------.--.-..-..*

Orgood Inc., RobGrt S.---,-.-,--..---.-. *

Oregon-PociR€ Forerl Produclr----,. *

Otren Cp., T. E.....--...---.-.-------------.*

O5trum Iumbcr €o.....--.....-.--,-------- |

Owens-Porkr lumbcr Co.-,.-.-.---.,..-- |

Oxford l,umbcr Co,, Rex-.---.....--.--- |

Tocomo Lumber Solei, Inc..........-.-36

Tqrtq, Webslcr & Johnron----Cover 2

T. H. & F. Sol$, Inc.-.-.--......-.--..-. I

Trionglc lumber Co. -.-.-,-............. t

Tri-Stolc Plywmd Co..---..-............. I

Twin Horbort Lumber Co.,--..-......-. I

U. S. Plywood Corp.--.............---...*

Union Lumber Co.----.-------............-. I

Uniied Whlta lbr. Co.-.-,--.......--.,.--'

Von lde Lumbcr Soles, Roy-------.---. '

Wolrh Lunbcr Co.-.--.--.--------,---.-.... t

Wolton.Smith & Co., lnc.-,-.--....-.--

Word & Knopp -...---.-..-----.,--..-.-..-.. I

Worren Southworf, Inc..-....---......--.20

\Vending-Nofhon ComForv- --.--.--20

Wert Coqtl lumbermen's Arsn....... 3

We.t Coq3f Screen Co.------.....----... *

West Coqrt Timbor Product5..-.---...55

\r/est{n Dry Ki1n......-.----.------...-...-. *

Weslern Foreil Products of 5.F.---- t

Werlarn Fqcat Products Co.-.-------.59

Ouolity Plqning l ill ..-.....-..-.....--... *

Rmdy Hung Door [{fg, Co............

Rcgol D@r Compony---................-.- *

Ricci & Krure Iumbcr Co...-......--. I

Rlchkrqft ..-.....-....-

Robcrtr Co.. Thc-,-....--..-..-.........-.-... I

Rockport Rcdwood Co..-,-......-.........'

Roy Forati Product: Co.-.....---.----.-..53

Rygel Lunbcr Sqlcs-.----.....-...--....-.. t

Sqn Anionio Polc Conit. Co.--Covcr 3

Sonford.Iurris. Inc.-..----.-..-.-.-....

Sonto F. Lsmbar. Inc.....-.-----.-.-.-.-.15

Sowmill Solcr Co.--..-.-..------.-....-.----*

Weslern Lumbar Co...--.---...---.---------61

Western Mill & Lumbcr Co.-,..-...---*

Wostern Pinc A$qiotion...---.-..----'

We.tdn Pinc Supply Co..--.----.----*

Wcyehocurc Conpqny-.....-..------.--'

Whitc Brolhar. -.-.....,-.--.-----.--..--..----45

Wholctqlo Euilding Supply, Inc.-.-.49

Wholerole Ftrart Productr Ca.-.---. '

Wilhold Glucr, Inc.--...-....-...-..-..6!

Wilson. Forrcrt W.....-..---.-..---..-.-.-'

Woodride Iumber Co....-.....,-......--*

Wighl LuFbcr Solor, Poul-...-.....-... '

Ziol & Co. Inc.-....-..-...-....-.--...-.- '

Zwort & Co., H.-.-.--.-....-....-..-..-.--... :

CLASSIFIED AITERTISlNc-Position Wsnted S1.50 pct llne, mlnimum $3.00; Help wanted and others 12.00 per linr, mlnlmum 34.00. Two llnes of add.ess (your a.ldress or out Box number) count as one line, Closing dates for copy, 5th and 20th.

HEIP WANTED

CTASSIFIED ADYERTISEiIEI{TS

EXCEPTIONAL OPPORTUNITY with progressive wholesale lumber di.stribut'ion firm. Tired of being on the srhort end? Opening for sale,sman interes,te-d in making money. Guaranteed comrnission, car an,d expense's. Must be aggressive, have ,strong following and be willing to work. Box 117, California Lumber Merchant, 108 W. Sixth St., Los Angeles 14, California.

COUNTERMAN and part tirne OUTSIDE SALES. Experienced, for Costa Mesa yard. Con,tact General Office, Barr Lumber Co. 1028 E. 4th St., San'ta Ana. KI 3-8231.

ESTIMATOR-Experienced. For Plan takeoff, etcetera, to handle central estimating for Barr Lumber Co., General Office 1028 E. 4th Srt., Santa Ana, KI 3-8231.

WELL ESTABLISHED OREGON WHOLESALER wants Sales Representative in Los Angeles and San Diego. Prefer co.mmission man or whole,saler. Write: Box 829, Eugene, Oregon.

LONG ESTABLISHED WHOLESALE DISTRIBUTION

YARD, Los Angeles area, has openings for two salesmen. Salary, car and profit sharing plan. Our people know of this ad. Box 118, California Lumber Merchant, 108 W. Sixth S't., Los Angele.s 14, Calif.

ESTABLISHED CALIFORNIA WHOLESALER with offices in L.A. and Bay area desires young, aggressive lumber salesman with experience in vicinity to establish sales office to serve Central California. Car and expense account provided-salary plus comm,ission. Wri,te Box 115, California Lumber Merchant, 108 W. Sixth St., Rm. 508, Los Angeles 14, Calit.

l{amcs of Advertisers in this Departmcnt using a Bor Number cannot be divulged. All inquiries and rcplies should be addressed to Box shown in the advsrtlsement

BUSINESS OPFORTUNITIES

IDEAL LUMBER YARD FOR LEASE, approx. one acre, chain link fence, approx. 6,000 ft. Storage sheds plus office 150 ft. from Hyw. 99. Good location. Health forced retirement. If desired will sell 'truck steel bed & roll off, Ross fork lift 3 ton-5 H.P. Rip Saw. All good work;ng condition. San Joaquin Valley, money maker for I'ive wire. (We have no stock ) Formerly Home Builders Supply Co. Frank J. Kotey, 216 N'o. Garfield St., Irdi, Calif.

EQUIPMENT FOR SAIE

R.C. 150 HYSTER WITH SIDE SHIFT_EXCELLENT CONDITIONI-$8,000. Wall D,ry Kiln Co., Inc., call NEvada 6-3488.

2-1953 Kenworth Lu,nrber Trucks, lightweight

1-1955 Reliance 20 ft. Flatbed Trailer

l-1953 Reliance Roll Trailer

Call collect, LA 7-5036, Red Bluff, Calif.

HEAVY FORK-LIFT TRUCKS

RENTALS AND SALES

MacKAY MILL SERVICE

NEptune 8-9428

822 - 69th AvenueO,akland 21. Calif.

The only enemv aerial attacks ever made on the mainland United States rvere two Japanese bombing missions in September, 1942, aimed at setting the West Coast forests on fire. The incendiary bombs did start fires on the National Forests in Oregon, but they did not light the vast, paniccausing fires the Japanese had hoped for. Instead, the attacks helped to start the nationwide forest fire prevention program symbolized today by Smokey Bear.

The first community forest in the United States was established in l7I0 at Newington, N. H. Timber from the 1lO-acre forest owned by the town helped to build the village church, parsonage, town hall and library, and has furnished planks for bridges and fuel to heat public buildings over a period of more than 200 years. Much of the forest has now been taken over by Pease Air Force Base.

For a Cape Cod, American or Dutch Colonial house, use white-painted fencing. Fences can be either Douglas fir or western red cedar, both highly recommended woods for exterior use.

The most natural finish for western red cedar siding is no finish at all. Cedar siding does not need the protection of paint and will 'i'r'eather handsomely to an incomparable shade of silver.

Ask the f,llan Who 0wns One -- 0r frlore San Antonio RIGID.POTE IUI,IBER STORAGE WAREHOUSES

You loo f,lay Serure fUlaximum Protection For a ilinimum Cost

San Antonio Rigid Pole Construdion Saves You Money Because,

We own and operate all equipment with trained personnel for every job

-save time-save labor-save money -no lost motion-every movement counts-guaranteed LUO%o.

San Antonio uill accaptlumber inlieu of cash-or will arrange financing to sait gour budget and will secure all permits at no cost.

These satisfied cuslomers are our besl adverlisemenl:

Bilt-Rire Cqbinet Co. - Big Ben Sqsh & Door Co. - Tqrler, Webster & Johnson, Inc. - Strqit Door & Plywood Corp. - Ronkin Overheqd Door Co. - Dooley & Co. - Pomono Lumber Co. - Freewqy Lumber Co. - Wqrd & Horrington lumber Co. - Inlond Lumber Co. - Quorrz Hill Lumber Co. - Srqhl Lumber Co. qnd Lightfoof lumber Co. They ore iusf q few of the lumber qnd wood producls ftrms thqt hove selecled Sqn Antonio Conslruclion buildings in the Southern Cql'ifornio sreq.

All Sqn Antonio lumber sloroge sheds built with pressure-lreoied poles ond eosily converfed to qny type of sloroge building ot very low cosl.

From: los Angels5 - SPruce 3-45O3

From: Oronge County - LAwrence I -O489

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St ARTESIA, CATIFORNIA

The Brand New STRAIT PLACAROL FLUSH DOOR is presently being produced in VOLUME at our El Monte plant for the vvestern market at the rate of SIX doors per minute,

We have the exclusive franchise for the KONSTANDT machine, which is made in Germany and produces the wood spirals that form the CORE of the modern, new fush doors automatically.

This nerv method of production has many desirable fe4tures including the elimination completely of the telegraphing of ribs, even if the doors aie coated with a high gloss ffnish.

And,the use of spiral core assures complete sealing, as all plywood door-skins are coated with glue inside-and are structurally better, a desired feature in areas cf extreme weathel changes,

All exterior l3.z.r" STRAIT HOLLOW CORE DOOITS are now produced with WOOD SPIRAL CORE exclusively and carry a 2-year guaranty.

QUAIITY FTUSH DOORS PRODUCED IN THE WEST FOR WESTERN U5ER5 !

Hollow wood spirols ore ploced in this door core. The process givcs Strqit Flush Doors extro strength ond durobility.

The new Konstondt mqchine lurns oul o conlinuous supply of hollow wood spirols.