The California Lumber Merchant - September 1939

PLAN TO PROF|T, TOO!

Are you pushing Plyscord? You should be. For it will make money for you just as it is for the J. F. Johnson Lumber Co. and for '$7. T. Galliher & Bro., rJflashington, D. C.; Canton Lumber C,o., Baltimore; United Sash a Door C,o., Cleveland; San Pedro Lumber Co., Los Angeles, and other prominent dealers. Be sure your stocks are complete. \$Zrite for Dri-Bilt Manual. Douglas Fir plywood Association, Tacoma Bldg., Tacoma, S/ash.

Here is the new home of the J. F. Johnson lmber Company. The exterior grade of Douglas lir Plywood (EXT-DFPA) was used for the panelling on the front of this handsome building, Otber grades of Douglas Fir Plywood were used on the interior.

Hoo-Hoo Head Meets Three Pagt Snarks All Northern California Retailerg Invited

Geo. W. Dulany, Jr., president of Eclipse Lumber Co., Clinton, Iowa, and Snark of the lJ.niverse of the Concatenated Order of Hoo-Hoo, was the guest of honor at a dinner given by Bert Bryan, Strable Hardwood Co., Oakland, Vicegerent Snark for Northern California and Nevada, at the Athens Athletic Club, Oakland, on Thursday evening, September 7.

Included among those invited to meet Mr. Dulany were three past Snarks of the lJniverse, Frank 'W. Trower, R. AJliscox and C. D. LeMaster.

TIr. Dulany, in a brief informal talk, reminded the gathering of the aims of the Order, one of the most important of these being the promotion of friendship among all classes of lumbermen. The backbone of the reorganized Order, he said, will be the Hoo-Hoo Clubs, ten of which are now active with prospects of many more being formed in the near future. He predicted a large increase in the paid-up membership, pointing out that the intention is to reduce the present annual dues of $2.99 when the larger membership enables this to be done.

Suggestions of constructive activities for local Hoo-Hoo clubs were made by Chas. G. Bird, Frank W. Trower, Bert Bryan and Geo. M. Cornwall. One suggestion that seemed to meet with favor was that classes in salesmanship should be conducted by the clubs.

Present in addition to those already mentioned were Jas. B. Overcast, Carl R. Moore, Chas. S. Lamb and W. T. Black.

Larue Woodson, member of the Supreme Nine, was unable to attend the meeting owing to being out of town.

to Meet Septemb er 15

All llorthern California retail lumbermen have been invited to attend a dinner meeting at Lake Merritt Hotel, Oakland, on Friday evening, September 15, at 6.30 p.m.

The purpose of the meeting is to reorganize the California Retail Lumbermen's Association. Tentative by-laws have already been prepared by the executive committee of the Northern district of the Association, which was appointed to work out these details.

J. O. Handley, M. J. Murphy, Inc., Carmel, is vice-president for the Northern district.

The letter of invitation stresses the fact that all Northern California lumbermen, irrespective of whether they are at present Association members or ,nef, are urged to attend and take part in the program of reorganization, the principal aim of which is the betterment of the lumber industry of Northern California.

MEL COE ATTENDS FAMILY REUNION

Mel Coe, Mel Coe Lumber Co., Compton, secretarytreasurer of the Compton Lumber Group, returned September 1 from a lGday trip to Odessa, Missouri.

The purpose of the trip was to attend a family reunion on August 7. The reunion was attended by 89 people. These included a great-aunt who was 100 years old in June, five who are in their 8Os, 11 in their 70's, and others all the way down to the youngest member attending, one year old.

ADVERTISERS

*Advertic€mentt appear in altemate iuue.

American Hardwood Co. ----------------------------22

Amecican Lumber and Treating Co.--------tl

Aaglo California Lumber Co. -------i----,--*

dq[P"on'strtz Co'

Bcct( Pancl Company---------------------25

Barter & Co.' J. H.-----------------------------------21

B;th-Ketly Lumber Co..-----------------

Burnr Lumber Co.-----------------

C.adwdlader-Gibgon Co, Lnc. -----:-----29

Cclifornia Buildero Supply Co. --------------- 2

Celifornia Door Conrpeny, The---------------*

California Panel & Veneer Co.---------------*

Celifornia Stucco Co.----

C.clotex C,orporation, The ---------------------------19

Cobb Cr., T. lt/L---------------------------------------28

Curtir Compenier Service Bureau.---------- 11

Douglac Fir Plywood Auociation------------- 2

Earhan T"e Ee Lsbd Co.------

Eubank & Sott, fnc., L. H.------------------------

Fir Door Inrtitute

Hobbs, Vall & Co.------------------------------,------- 5 Hogan Lumber Co.------------------------------------29 Hoovet, A. L.---------- ------------27

Inrulite Company, The------------------------------ 9

Janin Lumbe,r Co., Roy M. -------------------------2O Johncon Lumber Corporation, C. D. -------s

Ko€hl & Son, fnc., John IV.-------Kuhl Lumber Co., Carl H.------------------------.29

l,anon.Bonningtoar Company

Lawrence-Philipr Lumber C.ompany-----------* Lunbermente Credit Agociation.----------------- t

MacDonald & Hardngtor4 Ltd.----------------1O Macklanburg.Duncan Co.

Mario Plywood C,orporation.-- -------------------- 27

Marrhdl, Inc., John E. -----------------------------29

Michigan-California Lumber Co..--------------* Monolith Pordand Cement C.ompany.-------15 Moore Dry Kiln Co.-------Multiplx Sawa

O'Neil Lumber Co.-------------

Pacific C.oact gfiinqle Inrpection

Bureaul fnc.-------------

Pacific Lumbcc Co., The--------------------O.B.C.

Pacific Mutual Door Co.------------------

Pacifc Vire Producto Co.

Pacific Wood Productc C,orp. ---- -- -- ----------lt Parafrne Companies, Inc., The PattenBlinn Lumber Co.-----------------Portland C,cment Asociation----

Ream Company, Geotge E.------------------ |

Red River Lurnber C.o. (}_B-eRoclport Redwood Co *

Sampaon Company. I *

Santa Fe Lumber

San Pedro Luabec C,o.

Shevlin Pine Salee Co.

Southweltern Pordand Cement Co. ------- 8

Stanton & Son, E. J.--------------------------------21

Strable Hardwood Co ----- -----21

Sudden & Chrirtcnron -------26

Tacooa Lumbcr Salea--

Union Lumber Co------------------

United Statee Gyprum C,ompany------

United Stater Plywood Corp.----------------------12

Vecrdling-Nathan Co..---------------------------O.F.C.

IV'ect Coast Screetr Co.--------------------------O.F.C.

Vert C.oact Stained Shingle Co.------------- |

Vert Oregon Lumber C,o.

Vestefir Door & Sash C.o.------

Vectern Hardwood Lumber Co.------------*

Veyethaeuc€f, Salec Company-------------16.17

Vfheeler Orgood Saler Corp.--

Vhite Brothetr

V'ood Converrion Company----- ----------7

'Wood Lumbet Co, E. K.------------ *

I. E. MARTIN Mcrncging Editor

W. T. BTACK Advertising Mcacger

How Lumber Looks

Reports to the National Lumber Manufacturers Association for the week ended August 26 show that new orders *:t:^?1 per cent greater than the seasonal weekly average of 1938. Production during the week was 12 -p", ..it above and_shipments were 2l per cent over last year.

Reported new orders for the 34 weeks of the vear todate- wer-e _1^9_ per_cent above the orders of corresponding weeks of 1938. Production was 19 per cent above prol duction_ an_d shipments were 16 per cent above shipmints of the 1938 period.

New business for the 34 weeks of. 1939 was 7 per cent above the output, and shipments were 5 per cent above the output.

gitl: lgported production last rveek and a year ago 6,978,ffiO feet and 6,249,W feet; shipments 8,165,000 feet and 6,499,W feet and orders 7,003,000 feet and 5,639,000 feet.

The Western Pine Association for the week ended September 2, 16 mills reporting, gave orders as 86,471,000 feet; shipments 75,807,000 feet; and production 75,159,000 feet. Orders showed an increase of 14.1 per cent over the previous week. Orders were 15 per cent above and ship- ments .8 per cent above production for the week.

_

Dgrlng the week ended August 26, 5O8 mills produced 244,I22,W feet of softwoods and hardwoods combined; shipped 258,LO2,W feet; booked orders of.255,727,W feet. Revised figures for the preceding week were mills, 520; production 248,800,000 feet; shipments 249,351,00O feet; orders 278,933,0N f.eet.

The Southern Pine Association for the week ended September 2, lffi mills reporting, gave orders as 32,322,W feet; shipments 31, 755,000 feet; and production 26,5A4,W feet. Orders were 2L95 per cent above and shipments 19.81 per cent above production for the week. C)rders were 1.79 per cent above shipments for the week.

_

Lumber orders reported for the week ended August 26 by 424 softrvood mills totaled 245,M2,WO feet; oi 4 per cent above the production of the same mills. Shipments were 247,449,000 feet, or 5 per cent above production. Production was 235,314,00O feet.

Reports from 99 hardwood mills give new business as 10,665,000 feet, or 2l per cent above production. Shipments were 10,653,000 feet, or 2l per cent above production. Production was 8,808,000 fuet.

Last week's production of. 417 identical softwood mills was 234,357,000 feet, and a year ago it was 226,849,W feet; shipments were respectively 246,O13W feet, and 217,877,W feet; and orders received 243,514,000 feet, and 191,662,000 ftet. In the case of hardwoods. 83 identical

Lumber cargo arrivals at Los Angeles Harbor for the wgek ended September 9 totaled 27,928,WO feet, a gain of 2,500,000 feet over the previous week.

Lumber cargo receipts at this port for the month of August totaled 9/M,W feet compared with 80,391,000 feet in July.

The West Coast Lumbermen's Association reports the weekly average of West Coast lumber production in Aug- ust was 133,818,000 feet or 58.0 per cent of the weekly average of 192619D, the industry's years of highest capacity realization.

(Continued on Page 8)

TWO IIIVDilTORITS rOR DDAI.MS' COilVDIIIDIICE

Al our Fresno ycrrd we cqrry complete siocks ol usG weqthenrrood Insulction Bocrrds crnd usG Red rop Insulcrting wool, Douglcrs Fir commons cmd Clears, Bedwood, Red Cedcr Shingles, Plywotd cnd Ock Flooring.

At Oaklcnd we specicrlize in Douglas Fir Commons, Rough Clecrs cmd Finish.

HoBBS, WALL & c0.

This is just another step in building for the years to come bY a ComPanY that today gives the best of Redwood and the finest possible service.

73 YEARS YOUNG!

This oidlimer in the business, which lor 73 yeors hos served the Coost, is improving its stondcnd of "the best" by odditions to its service.

Don Marquis said: .,Ther! is bound to be a certain amount of trouble running any country. If you are president the trouble happens to you, but if you are a tJrrant you c:rn arrange things so that most of the trouble happens to other people."

What an inexhau*tiur" l"J""rO ", getting into trouble this old world possesses. And always able to get out of it, sometimes quickly, sometimes through a long drawn out process. ds a rule the other fellou/s troubles don't bother us-until they become our own. In the present situation, we can be sympathetic towards the other fello,nfs trouble, but we hope it remains across the ocean. We have troubles of our own, to solve them we need all our re. sources, all our energies and all our cdrrage. *:tt

Question not, but live and labour

Till yon goal be won, Helping every feeble neighbor, Seeking help from none; Life is mostly froth and bubble, Two things stand like stone_ Kindness in another's trouble, Courage in your own. i( rf rk

History may recoad that ..appeasement', brotrgtrt on the present war. It remains to be seen whether this war will bring an end to appeasement.

At any rate, the war in Europe has driven our own national political strife off the front pages of our news_ papers. It has done more than that. It has brought about a unity of interest that should help to wipe out some of our political differences. It is reviving a necessry spirit of patriotism and halting the rapid progress that alien ideologies were making in this country.

rt rF ,k

It may even bring us a large measure of recovery. That is, recovery for the immediate future, regardless of what the long range result may be. And all these are simply another demonstration showing how the law of comperrsation works. * ,* *

Which brings us to the question uppermost in the minds

of lumber folks-as it is in the minds of all business men: What immediate effect will the war have on this industry? Some have given the matter thought and study and arrived at a rather optimistic view. One clear analysis runs as follows: * * ,r

First, England and France will look to the United States for a large portion of their supplies, foodstuffs, textiles; and lumber to meet the immediate needs of shelter for millions of people evacuated from large cities. That would require reopening of industrial plants in the North and East that have been shut dovn by ten years of de_ pression. It would be followed by increased employment, increased wages, and higher prices. ft means also in_ creased wealth for the farm population of the entire country. And the farm group is the lumber producer's best market.

+:8i3

Second, South American markets that have been sup_ plied to a large extent by Germany must immediately look to other sources of supply. We are in the best position to fitl the bill. Machinery, equipment, produce and other comrnodities will be added to our export list to Brazil, Argentine and other South American neighbors.

tfi*,&

Third, our own government will require large quantities of lumber and building materials to develop its program of defense. And finally, it wilt all mean the loosening up of money reserves for investment in new plants and rehabilitation of old ones, investment in expansion of enterprises, increased production in all lines.

rF**

From a material point of viern, it's a bright picture, and it seems to have a practical basis.

*rfrt

But, regardless of outside influences, the job of selling lumber still retnains in the hands of the Iumber industry itself, through its individual and collective effort. Like any other commodity it must be merchandised. So, if you would truly merchandise, go to the people with your story. First, of course, be sure you have a story. Any business that hasn't some romance in it, isn't worth having.

(Continued on Page 8)

Keeps Your $oles und Profrts Up

Leodership meons being first*selling the poce which others lollow. yeors loter. ln the insulotion field, leqdership meons the obility to be right the first limo knowing why you ore right ond hoving the couroge to stick lo the right woy roiher thon to follow the crowd in lhe opposite direction. And leodership meons o consloni improvemeni os construclion proctices improve.

Bolsqm-Wool is such o leqder. So[d only through lumber deqlers it qssures you of leodership-ossutes YOUR luture ond YoUR profits. Bolsom-Wool ic th" sure woy to keep the good will ond respecl of your customers. Moil the coupon for complete informotion.

HERE ARE A FEW ,.FIRSTS'' THAT SPELL "LEADERSHIP''

Leadership in Moisture Protection. Today, moisture protection is a recognized necessity. Such recognition has co-e 17 years after Balsam-Wool announced the first rnoisture barrier insulation. Today, BalsamVool's moisture barrier is better than ever.

Leadership in Positive Application. ror 17 years Balsarn-V/ool has been fastened in place, allowing no settling or sagging. Balsam-Vo<,rl introduced the Spacer Flange which makes application 5oa,f, easier, with conscquent savings to the consumer and increased sales for the lumber dealer.

Leadership in Balanced Performance. It is easy for insulation to have a few good qualities. Balsam-\flool since its inception has had every quality that an insulation needs to perform efficiently on the job- It is moisture-proofedrr'ind-proofedvermin-proofed termite-proofed-non-settling-highly fire-resistant. It meetJevery test in actual service and is available in three thicknesses for every need and purse.

Leadership in Guarantee. Ralsam-vool was the first insulation to offer a money-back guarantee-one s'hich is still the most complete and all-inclusivc offcrcd by any insulation manufacturer-a guarantee which is-actual and conclusive evidence of Balsam\(ool's leadership.

Wooo CottvERsroN CompnrY

Roon 125-9, First Nirtional Bank Bldg., St. Paul, l\Iinnesota I wrnt to knorv more about the I)rofit opportunities of Balsam-r*'oo1. Please scnd me thc facts. Nauc..

Vagabond Editorials

(Continued from Page 6)

Find the romance, the story in YOUR business, Mr. Dealer.

t+x<

GEMENT

YICTt| R Eigh Eaily Strength PORTI.AND

Gutrrcnteed to meet or exceed requirements oI Americcnr Society lor Testing Matericls Specilicctions lor High Eqrly Strength Portlcmd CemenL as well crs Federcl Specilicctions lor Cement, Portlcmd, High-Ecnly-Strength, No. SS-G201.

[IGf, EARI.Y STRIilGTA

(28 dcry concrete skengths in 24 hours.)

STII.PEATD RDSISTAIIT

(Result oI compound composition qnd usuclly lound only in specicrl cements desigrned lor this purpose.)

lililftIUil DXPAI|SI(|IT and GOtfTRAGTI0tl

(Exhemely severe cruto-clcve test results consistently indiccte prccticclly no expcrnsion or contrcrction" thus eli"rincting one ol nost difficult problens in use oI cr high ecrly strength cement.)

PACf,DII Iil ilOISTUM - PROOT GNDIII

PAPDR SAGK STAIITPI|) WNf, DATD OD PACKITIG AT MITI

(Users' cssurcnce of lresh stoclc unilonnity cnd proper results for concrete.)

And get that story to your prospect. Regardless of how well or efficiently the other departments of your business are handled, if the selling end fails, the business fails. Concentrate on your selling. fmprove your selling methods. fncrease your selling efforts.

Great genius is not r";"J to merchandise successfully. All men are now pretty well agreed that energy is the chief element of success; that an average man who possesses great diligence will accomplish more than a genius who won't work. And diligence, mind you, is from the Latin, diligere, which means "to love." The diligent man is the man who loves to work.

Deadlock Ends on Longshore Pact

San Francisco, Sept. l2-A month's deadlock in negotiations between the Waterfront Employers' Association and the International Longshoremen's and Warehousemen's Union was broken late tdday when it was agreed that the negotiating committees of the two groups meet in joint session tomorrow to discuss a new agreement.

The committees have held several meetings with Dr. Louis Bloch of the United States Maritime I-abor Board in the last few days.

Late this afternoon Harry Bridges, hea'd of the Longshoremen's lJnion, proposed that in the absence of a new agreement by September 3O, when the present one expires, negotiations be continued and the present contract remain in force until such time as a new instrument is agreed upon or a definite disagreement arises.

MORT BOOTH ILL

Mort Booth, salesman for the Gorman Lumber Co., San Francisco, was stricken with illness in Fresno last week and is now in a hospital in Berkeley. He has made good progress and hopes to be back on the job in about 10 days.

How Lumber Looks

(Continued from Page 4)

Orders averaged 154,331,000 feet ; shipments, 155,130,000. These figures compared with the following for July: Production, 199,191,000 feet; orders, 136,769,06; shipments, [2I,7O7,W.

The cumulative production, broken down, for the first 35 weeks of 1939 was: rail, 1,832,950,000 feet; domestic carg'o, 1,7 43,61 5,W ; export, 2,n6,024,NO ; local, 663,3 1 5,000.

The industry's unfilled order file stood at 482,989,ffi0 feet at the end of August and the gross stocks at 869,O0O,00O feet. The association said the gradual summer upswing was maintained during August.

'#1/LnilINSUtIT

There is satisfaction and profit for you in this room because the walls are built right with INSULITE'S Lok-Joint Lath and Bildrite Sheathing, the perfected insulation combination.

T*o prodocts so widely accepted and quick in turnover as INSULITE'S fot1"'i", Lath and Bildrite Shiathing-bring active sales to the dealer, and a lastiig credit to the architect and builder.

BUIID A BETTER HOME. Lok-Joint Lath provides a smooth, safe base for plaster, insulates against heat losi in winter and heat penetration in summer' 'nitari," Sheathingf waterproofed throughout, builds strong' rigid exterior walls that insulate and protect against all weather.

BUIID lT FASTER. Lok-Joint Lath and Bildrite Sheathiag apply so quickly .Jlrify that speedy co-nstruction is accomplished and costs are lowered' SERVICE. Insulite exemplifies prompt, coufteous service, and immediate deliveries of orders to all parts of the couotry.

You'll find many imitations, but INSULITE is the only wood fibre insulation board that has blen perfected from 25 years' elPeriince- Vrite today for ,"-pt"r and completJinformation about iNSUffT.n. The Insulite Company, Depi. C99, MinneaPolis,Minnesota.

INSULITE MATERIATS INCTUDE: Lok-Jolnl Loth Bildrlte Sheothlng

lnlerior Finfufies: tnt-!.ite Groylito Solincole Smoolhcofo Hordboordr

lNsuHTE

Copyrishl 939, The Insuiile Compony

Parson Simpkin Reunion October 1

Lumbermen and their friends are invited to attend a joint meeting of Hoo-Hoo Clubs No. 39 and 62 and the nintli annual reunion of lumbermen at the Parson Simpkin Sequoia Memorial at Calaveras Big Trees on Saturday, September 30, and Sunday, October 1.

Starting with a dinner meeting on Saturday at 6:30 p.m., followed immediately by a campfire gathering community singing and a general getting acquainted session, the meeting will conclude with a Parson Simpkin Memorial service on Sunday, October l, at 2:00 p.m.

Dr. Tully C. Knoles, president of the College of Pacific, Stockton, will be the speaker at the Sunday meeting.

Rates at the Big Trees Hotel, which has been reserved for the gathering, are $4.00 a day, American plan. This includes dinner on Saturday evening, room and breakfast and luncheon on Sunday. There is ample accommodati.on for all. Picnic accommodations are furnished free for those who come Sunday and bring their lunch.

Reservations should be made with Chas. G. Bird, Stockton Lumber Company, Eldorado and Jackson Streets, Stockton.

The dinner meeting on Saturday evening will be the first regular fall meeting of Central Valley Hoo-Hoo Club No. 62.

The campfire program has been arranged by Ho'o-Hoo Club No. 39.

Cal.averas Big Tbee Route

Stookton- lookeford.- Clements- Valley Sprlngs- San And.reasfnSefs Camp,=Turn left at angets C?vnp for B1g lrees.

Those from north of Stookton oa:r \}ii out off north of toill to tookeiorA.'l -i

The trlnden road from Stookton to I Valley Sprlngs oan also be ta.ken il lf deslreal. l\

Roail paved all the wav end starrert [\ Roail paved all way anil slrmeal. \- ?9 nlles from Stookton. \

ECONOMICAL TO USE: Being clean, lihe ordinary lu-her, Wobnanized Lumber doeg not add to labor cost. All lumber in this piclure is Wolna[ized; nole the slsanlinsss. Wolmanized Lumber caa be paiuted and atained, but lor adequate protection at miaimun coet it ie used only lor sills, joigls, and sublloors.

Yours for Years of TROUBTEFREE wrNDow sERvrcE

Here o,re Curtis Silenfifes!

O Silentite windows have been called the "everlasting cure for window pains." They have taken the brunt of tough Kansas dust storms-and kept out the dust. They have been in floodE for days-and worked os well os eyerwhen they were"rescued."

Silentite windows are toxic treated by an exclusive Curtis formula that hasn't had a single failure in orrer six years of use. Silentite windows com.e carton packed to make handling easy and delivery simple.

IT SELIS, YOU PEOITT; dealers find Wolmanized Lumber worth puahing, aa a apecialty. People want lhe ecotromy il givee' Dealers profit, becauee it ie sold through regular trade channels. Ioading producers oI Lumber produclr ship to you in shaight or mixed carloads. For complete inlormatioa addreas AMEHCAN LUMBEB & TREATING COMPANY, I4OB Old Colony Buildins, Chricago, Ill.

Ios Angelea, lO31 Souih Broadwan PRospect 4363 San Franciscq 116 New Montgomery Skeet, SUtter 1225

*Recdlierad Trademarl

There ig only one Sileutite window lamily. It's made by Curtisl And Curtis has blazed the irail in window making since 1866. The lirst Silentite made windowhistory. And todayitisAmerica's lastest selliug window! Get the Curtis Dealer etory. It pays big dividends because Sileatite helpa sell other woodworl aad coarplefe louae jobs too. Write lor the lacte.

CURTIS COTIIPA}IIES SERVICE BUREAU

cUltT0lt, l0wA

II you llve la Canada, wilte to Edwards Curtis Ltmited 997 Somerset St. West, Ottawa, Caaada

CI]FIIS COUPANIES SENVICE BI,NEAU

Lli Clintoa, Iowa : Pleue lell nc aboul lhe profltable Sileudtr Wiador liao ud other Cirrtir Woodworl. 1 ltriador otLe! Cut6. Woodwort.

l'lV 6lau0nife S*'zq

By la,eJ, Saaaa

Agc not guaranteed---Some I have told Jor 2O years---Somc Less

With His "Da*gs"

It was their first time under fire. The colored regiment was in the front line trenches, and the shells were beginning to explode nearer and nearer to them. On the average the soldiers were deathly still. Not a murmur rose from their ranks. Then a white of;Ecer heard a voice just around a sharp corner from where he stood, and as it continued, he stuck his head around to see who was doing the talking, and why.

There stood a huge, black, lanky Georgia darkey. And

THE DIAMOND MATCH CO. ADDS TWO NEW BRANCHES

The Diamond Match Company purchased the yards of General Supply Company at North Sacramento and Fair Oaks on September 1.

Hilmar Hauge will manage the North Sacramento yard and Chester Hinshaw will be manager of the Fair Oaks yard, it is announced by Ira E. Brink, manager of yards and stores for The Diamond Match Company.

ONE YEAR'S PLEASURE READING

Find herewith my check, amount $2.00, and again I say, "send me ONE year's pleasure reading."

Fred L. Jones Lumber Co. El Verano, Calif.

as the officer listened, he discovered that the soldier was apparently addressing his own feet.

"Feets," the officer heard him say, "git ready ! Git ready fo' somethin' tells me we's fixin' t' leave heah ! An' lemme tell you somethin', feets ! Don' you git excited an' staht runnin' off widout me, you heah? When you gits ready t' go, feets, jes lemme know, an' we'll go fQ'gethah !"

GOING AND COMING

Guy Smith, Rockport Redwood Co., Los Angeles, is back from a trip to the company's San Francisco office and the mill at Rockport, Mendocino County, Calif.

John Cushing, Lewis Lumber Co., Pengra, Oregon, has returned to the Northwest after vacati,oning two weeks in Los Angeles.

Byron Long of Edward Hines Pacific Coast Lumber Co., Portland, was in San Francisco last week on a combined business and pleasure trip. He renewed a number of old friendships made when he worked there some years ago.

Marc de Bruin, The Bruin Lumber Co., Los Angeles, recently made a business trip to San Francisco, taking time while there to call on a number of friends in the lumber business.

Wood Structural Design Data

The second edition of Wood Structural Design Data, a 296-page volume of technical information incorporating recent research findings on wood with complete text material, formulas and data for the design of wood structures compiled by the National Lumber Manufacturers Associatio.n, Washington, D.C., is now available.

Revised by Frank J. Hanrahan and Richard G. Kimbell of the Nati,onal Lumber Manirfacturers Association Technical Staff, the new edition is arranged primarily for convenient use by the structural designer, architect, engineer and technical student.

The new Handbook contains in either text or tabular form detailed data on such items as physical, chemical and mechanical properties of woods, timber quality-strength relations, a glossary of lumber terms with standard abbreviations, American Lumber Standard sizes with cross sectional area, moment of inertia, section modulus and other properties. Tables give safe working loads f'or standard sizes of wood beams when limited by either deflection or bending strength requirements, also safe allowable loads for laminated and plank floors and for wood columns.

The following supplements to the volume contain additional technical information useful in wood design:

Supplement No. 1-Working Stresses for Structural Lumber

Supplement No. Z-Bolted Wood Joints-Safe Loads on Common Bolts

Supplement No. 3-Maximum Spans for Joists and Rafters

Supplement No. -Wood Columns-Safe Loads (i.ncluding spaced columns)

Supplement No. S-Wood Trusses-Stress Coefficients, Length Coefficients and Angles.

Price of Volume I alone is $1.00 and Volume I with supplements $1.25.

Since publication of the first edition in 7934, Wood Structural Design Data has been generally recognized as a standard authority on wood design.

State Builders' Exchange Annual Sept. 21-23

The California State Builders' Exchange, Ltd. will hold its annual meeting at the Palace Hotel, San Francisco, September 21, 22, and 23, 1939. All those connected with the building industry, not only in California, Oregon and Washington, but throughout the United States, have been invited to attend.

Saturday, September 23, has been set aside as Builders' Exchange Day at the Golden Gate International Exposition. An interesting program of business sessions and entertainment has been arranged for the three days.

CONGRATULATIONS

Mr. and Mrs. Percy Youst announce the birth of a baby girl, Nell Lorraine, on August 31 at the Wilshire Hospital, Los Angeles. Mr. Youst is a salesman with the Holmes Eureka Lumber Company.

PACIFIC \TOOD PRODUCTS CORPORATION

THE INSTAILATION MAKES THE DIFFEREl,[CE

SUGAR PINE DOORS con be hung with minimum eflort ond time. They cne light to hcrrdle, eosy to plcrne qnd bore, will hold their shope, tcke point economicqlly ond give losting sotisfoction.

SASH AIID DOOR MANI'FACTT'NERS

Sugcr Pine Stiles & RcilE Fir Pcnels

THREE PANEL

Knowledge of Your Goods and Their Uses

By Jack Dionne

The knowledge oI your goods is imperctive, cnd while it is humcnrly impossible to know EVERYTHING about EVEBY ARTICLE, yet I will stcrte crs cr businesE cxiom thct your business grrowth is directly crffected by lhe cunount cmd the crccurccy ol your knowledge.

The more you know-the more money in your pockets; cnd, crll else qside, thct's cr mighty good recson lor getting knowledge.

Your customer likes to decl with cr mcrn who f,NOWS; you do yoursell,. cnd your customer is simply you-qcross-the-counter

ltat knowledge estcrblishes confidence; it deteraines trust'it inciteE enthusicrsm,'it conrpels purchcrses.

The knowledge of how your goods crre mcde will gucrd you crgcrinst unwise purchcrses; you will know whether the qucrlity cmd crppecrcmce ol WHAT YOU GET is up to the stcrndcrrd ot WHAT YOU WANT.

And your customer-while he mcy not be cggrressively inquisitive-is yet most ecgerly receptive lor this lrrowledge--<nd with every good recrson-lor IIE buys to KEEP, while YOU merely buy to SEII AGAIN.

The lsrowledge oI your goods covers c very wide field and the further you delve into it the more lascinating it appears.

The crppetite gnows with ecting; you will discover untrodden thickets through which you may blqze cr new trrcrlh.

You will in rime develop c predilection lor some pcrticulcr line---or crticle<rd when you feel thcrt DESIRE TO SPECIAIJZE, thcmk the Lord cnd GET BUSY.

It mcry be WOOD in genercl; it mcry be PINE or F'IR or CYPRESS or SHINGLES OR HARDWOODS or CONCREIE or any one or nore oI the things you hcrndle or the things mcrde lrom those things.

Whqlever it mcry be ihcrt evenlucrlly enlists your interest, specicrlize on it-mcke it your hobby.

Do not, oI courge, neglect the rest entirely, but remember crlwcys thct the dcy oI the specicrlist is with us crnd thct the speciclist is the mcur who makes the big auccess.

Become cm AIITIIOBITY on something in your line. It might, Ior excmple, be the iteur of HARDWOODS thct excite your interest cbove cll other lines thct you ccrry.

Very good, Eddie, mcke "HARDWOODS" your specicrlty.

Recrd everything you ccrn lind crbout HA8DWOODS.

Your loccrl librcry, lor instcmce, hcrs a weclth of inlonnation-boolce, pcrmphlets, encyclopedicrs -crnd your librcrritrn will gl<rdly crid you to get cr lull list of every relerence to HARDWOODS.

The vcrrious mcnulccturers cnd crssociationg of hardwood men hcrve prepcrred inleresting crnd vtrlucble litercrture which they will plcce crt your disposcl on request.

To illustscte the wonderlully interesting lield ol study the lollowing mcy be given cs c lew points to cover:

l-Xin& oI hcndwood.

2--Geogncrphy crnd growth, size, crge.

3-Color, deneiQ', grcin.

4-Statiltics. Amounl in etump. Countriee uaing. Corta.

S-Pqrticulcr odvtrntcaea of eccb rpecier lor pcrticulcr usesr lunriture, pcrquetryr, etc.

6-Flooring; dcnce lloor, convention lloorr, lcctory lloorr, interior decorcrlion.

7-Intererting dqlc on nethodr ol ncurulccture; dimension, voneora, ptraeb, moacic.

8-Scrcrp boo} ol lannous floorr, lqrnour lrees, piclures, etc.

The qbove is merely c quick glcnce cil some of the iteqrs thcd could occupy your crttention in mcrking cr serious study oI your goods. Ecch ol the qbove ccn---qnd will-be grrecrtly extended when you once set into the delishdul occupction ol INOWING YOUR GOODS AlfD TIIEIR USES.

For instance, it would mcrke c distinct and most lcvorcble impression on a prospective customer. to pcint lor her c word picture ol the source ol the orncnrentcrl pcneling she likes.

Tell her crbout the nctives ol Hondurcs trccking down the trees, isolcted in the dense lorests. Describe the logging, hcruling to the river, Ilocting dowa to the ship, then the locrding crnd the saitins.

Then ccrry her through the nill crnd lcrctory cr-d show her how those rough, ugly logs crre chrmged into the besutilul gctin-like pcnels she so much cdnires.

Add to this story cr picture, lor instcmce, ol the tree in the lorest lclling'under the blows ol the nntives; the photo oI the ship lecrving the loreigm port with its ccrgo ol logs; then show her lhe actucrl scnple ol the pcrnel or c smcrll linished scuple showing the color, the grcrin" the stain, the vcrnish, etc.; cmd linish with a becrutilul picture showing the pcrnel IN HEB HOME.

ps rhis with the interest cmd the enthusiqsm you recrlly leel in this wonderlul story ol your goods, cmd she'll uot only CBAVE THAT PANET but she will gee thcrt whole story reenccted belore her ele8.{he will tell it to her lriends cnd neighbors--cnd-TllOsE NEIGHBORS WII.L BE HALF SOLD ON YOIIR GOODS.

F. H. A. Insured Mortgages Show Increase

An increase in volume of insured mortgage business during August over the previous month is shown in a monthly report by W. G. Bingham, Southern California district director, F.H.A.

August showed an increase over July of. 2l per cent in number, and 20 per cent in dollar volume of mortgages accepted for appraisal, or L97,8 Lor $8,489,600 as against 1586 for $7,070,900 in July. Of the 1928 accepted for appraisal during August, 1451 or 74.6 per cent involved construction of new homes.

Mortgage applications amounting to $310,298,567 lor F.H.A. insurance under Title II of the National Housing Act have been received by the Southern California district office since January, 1935, and mortgages totaling $242,' 142,984 have been approved.

Attractive Door Display

An attractive display rack has been installed by California Builders Supply Co., Oakland, that contains tl-re principal items of doors they carry in stock.

The types displayed are stile and rail doors in various panel arrangements, flush doors and special front doors, all in Fir and Philippine Mahogany. All have been nicely finished to give a clear conception as to how they would appear after installation.

Dealers are invited to come in or send their prospective customers to see the items in which they are particularly interested.

MODERN

Designed for Today's Architecture

This new bocrd moves in cr hcrlf circle. Just swing it crround to where it ccm be used. Ironing done-put the hot iron in iron receptacle, lold uP bocrrd cnd close ccbinet. It's fireProol. Hot iron rest cnrd sleeve board included. C<rbinet is ccsed trnd door hung. Fits cnry 2"x4"' lB" center wqll. Good mcrgin oI proliL A phone ccrll or post ccrrd witl bring lull pcrrticulcrrs.

Sold through decrlers only.

L. H, EUBAIIK & So[f, Ilfc.

l0l0 East Hyde Pcrk Blvd. Inglewood, Ccrlil.

OBegon 8-1666

Meeting thcrt kind of <r demqnd is whcrt ecrns the cement dealer lcrsting good will You can do it by clwcrys having in stock-

VELO is cr stqndcrrd Portlcnd cement with speciol properties which make it involuable in emergencies. It impcrts to concrete qn eorly strength high enough for the job to be finished ond reody for use in qs little qs24 hoursl A savinglin time that mcry meon ct tremendous sqving in money! Without the use of cny crdmixtures, VELO is highly plostic crnd mcrkes ct dense, wotertight concrete. It is mqde from the finest rqw mqtericls in a plant unsurpassed in modern methods crnd equipment.

Sell VELO for any type of concrete construction. recommend it pqrticulqrly for emergency jobs qnd hcrve it on hcrnd when emergencies qrisel

d-w

TelePhone: Mlchigcn lSll

WITH 4-s tl uA

cAll SPEI{II YtlUR A EUE 1{ IN G

Thirty-six small houses have been developed by \U7eyerhaeuser as a means of assisting a-SQUenE Lumber Dealers to provide greater values for house buyers. These houses, designed by the nation's ranking architects, cooperating with our engineers, Possess features of desira' bility and economy which are helping -many deallrs to secufe a gteatet Percentage of new house business.

Inasmuch as the architects who helped us in the development of these houses are located in widely separated areas, you will find a broad variety of styles in the 4-SQUARE Book of Homis. \7hen you study these houses you will find that in addition to the excellence of design marking each house, efficient engineering-also providel constructio q economies resulti ng from the use of 4-SQUARE Lumber in standard sizes

and lengths. The 4-SQUARE Book of Homes, illustrating all the houses, is distributed to 4-SQUARE Dealers exclusively-and the blue prints arc available only through 4-SQUARE Dealers. This distributing policy places 4-SQUARE Dealers in an excellent sales position locally.

If you are a 4-SQUARE Dealer, it will pay you to spend an evening with your 4-SQUARE Book of Homes. All the houses, ranging in size from three rooms to six fooms, one and two stories, are in the low price bracket. $P'hen you study them, you will see many points which contribute toward better, more livable houses at a lower final cost-you will see many desirable features of design and plan which enable you to gain better control of the new house business in your ttade atea.

lryEYERHAEUSER SALES

FIRSI lIATI(lI{At BAlII( BUItDIlIG

is a tYealth of selling help for the Dealer who will sit down and seriously analyze the possibilities this sertlice proyides 4z for securing more new house business

Direct mzil nateriat. sales letters, newspalEr mats, and moy other local selling helDs are now ready. The aew 4-Square DroducF catalog aad various books ate also Drovided.

Io addition to the 4-Square Lunber features ofsmooth, square eods, cut to exact lqogt!-s, lreverhaeuser engineers [e contioually seaichins for new and better uses for lqmler. SLon-ofrrming is one receot contributioo Endless luober is uothet.

Dealersusing dB.C. Installment Selling-find io this oractical olao a most effective medium for oyiamiding- repairiog and remodeligg sales, "So much a mooth" is the e6y way by which dealers are creating large lube! sales with the help of A.B.C. and \Feverhaeusen

THE OLD SPARROW RHYME

A bloody, bloomin' sparrow, Lived in a bleedin' spout, And there came a bloomin' bloody rain, And drorre the beggar out.

The bloomin', bleedin' sun came out And dried the bloody rain, And the bloody, bloorninl blighter, Went up the spout again.

HE WAS NOT SO CRAZY

The superintendent of the insane asylum noticed an inmate pushing a wheelbarrow upside down.

"Why do you keep that wheelbarrow upside down?" he inquired.

"You don't think I'm crazy, do you?" asked the nut ..I pushed it right side up for a while, and every time I did they kept filling it with gravel."

THE CHESTRY OF A MAN

A man weighing 1,[() pounds contains enough fat for seven cakes of soap, carbon for 9,(XX) pencils, phosphorus to make 22@ rrratch heads, magnesium for one dose of salts, iron to make one medium-sized nail, sufEcient lime to whitewash a chicken coop, enough sulphur to rid one dog of feas, and water to fill a ten gallon barrel.

NOT UNDERSTOOD

Not understood. How many breasts are aching For lack of sympathy ! Ah ! Day by day

How many cheerless, lonely hearts are breaking ! How many noble spirits pass awayNot understood.

A SCOTCH HORSEBACK RIDE

Scotchman at riding Acaderny: "f wish to rent a horse."

Groom: "IIow long?"

Scotchman: "The longest you've got, laddie. There be five of us going."

VALUE OF PLAY

Play is pleasurable mental and physical cornpetitive exercise where the issues involved are trivial and transient. It is a fit preparation for more important tasks. And it is the law of, life that you only.,do those important tasks well at which you have played in childhood.-Stanley Hatl

THE ILLUSIONS OF \I/AR

By Richard Le Gallienne

War

I do abhor; And yet how sweet

The sound along the marching street

Of drum or fife, and I forget Broken old mothers, and the whole Dark butchering without a soul.

Without 3 s6st-s3ye this bright treat

Of heady music, sweet as hell; And even my peace-abiding feet

Go marching with the marching street. For yonder goes the fife, And what care I for human life !

The tears fill my astonished eyes, And my full heart is like to break, And yet it is embannered lies, A dream those drummers make.

Oh, it is wickedness to clothe

Yon hideous, grinning thing that stalks

Hidden in music like a queen

That in a garden of glory walks, Till good men love the thing they loathe; Art, thou hast many infamies, But not an infamy like this.

O, snap the fife and still the drum, And show the monster as she is.

THE POWER OF COOPERATION

A husbandman who had a quarrelsome family, after having tried in vain to reconcile them by words, thought he might more readily prwail by an example. So he called his sons and bade them lay a bundle of sticks before him. Then having tied them up into a fagot, he told the lads one after another, to take it up and break it. They all tried, but in vain. Then untying the fagot, he gave them the sticks to break, one by one. This they did with the greatest ease. Then said the father: "Thus, my sons, as long as you remain united, you are a match for all your enetnies; but differ and separate, and you are s1dens."-Aesop.

PROGRESS

f don't think much of a man who is not wiser today than he was yesterday.-Abraham Lincoln.

Western Lumber Company, well-known wholesale and retail lumber concern of San Diego, recently installed the hoist shown in the picture and purchased a Willamette Carrier. This additional equipment enables them to handle deliveries with greater speed and efficiency. The lumber carrier has been painted green to match the rest of the rolling equipment.

Five branch yards are operated by Western Lumber Company. These are Chula Vista Lumber Company,

YOU GET THIS

IN EVERY SHIPMENT OF CELOTEX PRODUCTS

FrTHERE'S an added ingredient in every shipment of I Celote* Products you receive-an extta oalze that puts Celotex Iqsulatioa io a class by itself as far as your profits are coocelnedl Tbat extra ttalse is ADVERTISING-eighI million dollars' worth of national advertising which has gone into Celotex Products to build coosumer preference and demand rigbt in yotr community, with your customers!

This month-september, 1939-the three big ads pictured at right are working through natiooal-magaiine pages to build fall busioess for you. Readers of American Home, Better Homes €t Gatdens, Hozse Bea*rtlal and Hozse and Gardenwill be readiog this two' fiited selling material . . ARE reading it right now, and geaiog ready to buy.

Every ad talks about YOU-the Celotex Dealer. And the Celotex distribution Policy. "tbmtgb recog' nized dealers onlyr" protects yo*r pr$ts. Get ready Dow to collect those profts! Check your stocks of Celotex Vapor-seal Insulating Sheathing, Vapor-seal Lath, Interior Finish Products, and Triple Sealed Roofng Products to make sure you'te feady to meet the demaad!

Ve wpport ard endorse tbe indastry's vles detelopmed program-TESTED SELLING METHODS I

Saa 5ae4o EanA

Allt to th ^el4nlten Jlan/,hto? alaollltle,t'

Chula Vista; Coronado Lumber Company, Coronado; La Jolla Lumber Compan!, La Jolla; Ocean Beach Lumber Company, Ocean Beach; and Pacific Beach Lumber Company, Pacific Beach.

Jerry Sullivan, Jr., is president of the company; Robert J. Sullivan is secretary and E. B. (Ed.) Culnan is vicepresident and general manager.

The yard and mill are located at the foot of Columbia Street, San Diego.

D. D. McCal[um \(/ins Golf Plav Off

Frank Trower tVith Hill a Morton

Frank W. Trower, well known San Francisco wholesale lumberman, who recently returned from a vacation, is now associated with the wholesale lumber firm of Hill & Morton, Inc., Oakland, of which he has become vicepresident.

With his long experience in both the cargo and rail business, his familiarity with all West Coast lumber species, and his wide acquaintance with the retail lumber dealers in N,orthern California, Mr. Trower will be a valuable associate for H. Sewall Morton, head of the concern. Ife expects to call on the trade in the near future.

Hill & Morton, Inc. carry inventories at both their Oakland and Fresno yards for the oonvenience of dealers. At Oakland they specialize in Douglas Fir commons, rough clears and finish. At the Fresno yard stocks are carriecl of Douglas Fir commons and clears, Redwood, Red Cedar shingles, plywood and Oak flooring, USG Weatherwood insulation boards and USG Red Top insulating wool.

JOrNS TACOMA LUMBER SALES STAFF

'Ihe four-way tie between ,,pick', Maule, Glenn Fogle_ man, D. D. McCallum and Ken Haley for the Earl Gal_ braith trophy in the recent golf tournament of the Wholesale Sash and Door Association of Southern California was won by D. D. McCallum in the play-off at the potrero Golf and Country Club, Inglewood, Wednesday afternoon, August 30, with a 70 net score.

This is the second time that Mr. McCallum has won the trophy. To obtain permanent possession of the cup it must be won three times. The foursome played to a large gallery.

CEILINGS AND TEMPERATURES

Tests have shown that rooms with high ceilings are practically no cooler in hot weather than ones with low ceilings, while the higher ones add to the fuel bill in winter. The arrangement of windows in order to provide cross ventilation has proved in experiments to have a very marked effect o.n room temperature.

C. S. Scribner has joined the sales staff of Tacoma Lumber Sales, Los Angeles. He was formerly in the lumber business in Chicago.

VACATIONED IN SOUTHLAND

J. W. (Jack) Williams, secretary of the California Redwood Association, San Francisco, recently spent a vacation in Southern California, making his headquarters in Glendale.

U. S. FOREST PRODUCTS

Uncle Sam realized more than $4,870,000 f,rom the sale of forest products in his 158 national forests during the fiscal year just ended.

WITH CALIFORNIA REDWOOD

Paul E. Overend, who was for many years associated with the California Retail Lumbermen's Association, is now with the Califbrnia Redwood Association.

LOS ANGELES VISITOR

Charles E. Dant, Dant & Russell, Inc., Portland, Ore., was a recent Los Angeles visitor.

LeIt to Bishr-Ken Hctey,.D.D. H::i::"-, Gtenn Foslemcn cnd

Ten Years Ago Today

From September 15,1929 lssue

The San Diego Hoo-Hoo Club held its annual meeting on September 7. In appreciation of the fine work done, Al Frost in behalf of the Club presented Bill Cowling, vicegerent snark, with a wrist watch.

Howard M. Gunton sold his interest in the firm of Gritzmacher & Gunton, San Francisco, and is now associated with MacDonald & Harrington, California rail and cargo wholesalers, in their San Francisco office.

"Wood From Four Corners," an article o.n importing and marketing of hardwoods, appears in this issue. An illustration shows a view of the Western Hardwood Lurnber Company's yard at Los Angeles. The article is reprinted from the Moreland Magazine.

The Diamond Match Company, Chico, display at the State Fair, Sacramento, supplies and Diamond Imperial built-in

STANTON PHIIWAI. I

SOLID PHILIPPINE MAHOGANY PANEIJNG

PHITWAII is solid Philippine Mcrhogcny Lumber, milled cmd recrdy to crpply to the wall.

PHILWALL combines the wqrm becruty oI genuine hqrdwood grcrin crnd color with modern styling.

PHILWALL costs the homebuilder little more than finished plcrster walls.

PHILWALL, hcrndsomely pcrckctged crnd well grcrded, is sold through loccrl Lumber Decrlers.*

E. J. STANTON & SON

Los Angeles

*Detqch thia elip crnd eend it to us.

Los Angeles officials of the Monolith Portland Cement Company announced that the new plant of the Monolith Portland Midwest Company at Laramie, Wyoming, was operating on a full capacity basis.

Retail lumber dealers of the Orange Belt district were guests of the Cresmer Manufacturing Company, Riverside, the evening of September 10. Before dinner, the visitors inspected the plant which is regarded as one ol the best equipped in the west. Jack Dionne, publisher of "The California Lumber Merchant," acted as toastmaster of the evening program.

Rod Mulholland, California Panel Los Angeles, attended the National land. Ohio.

W. L. Leishman, Crown Pasadena, returned from a

had an interesting exhibiting apiary fixtures. & Veneer Company, Air Races at Cleve-

City Lumber Mill Company, trip to Alaska.

Fox-Woodsum Lumber ComPany, the Sierra Lumber Company yard at

Glendale, purchased Pasadena.

WAR!!

Conflict qbrood will regult in higher prices on Hcrdwood Lumber, crnd the sdvance will be rcPid.

A recsonqble stock ol Hardwood Lumber in your ycrd now will pcy immediate dividends trnd enable you to give Service.

Our sclegmen will cpprecicte the privilege ol discussing the mosl desircsble qmount, sizes cnd grcdes with you.

E. J. STANTON d SON, P. O, Box 366, Venor Stcrtion, Los .[,agclcs, Cclilonic Plecre eead scapl.Flitordtur+pricel-oo PHILWAIL, Solid Philippiac Mchogmy Pcnetiag.

NAME.

ADDNESS.

TREATED TUMBER

TREATED AND STOCTED AT OUR LONG BEACH PTANT FOR IMME.

DIATE DELNENY TO LI'MBEN

DEAI.ENS.

Excbcngc aenice-decler't untrccled luber lor our Cbronqted Zinc Cbloridc gtocl: plus chcrge lor irectiag.

Treqtirg deqler's om lumbeenill ahip- Eerrts lo our doch or truclt lols ,ron decler's ycrd.

Cylinder Lock, New Design Olhted With Craw-Fir-Dor

A free-spinning ,cylinder lock to be included as standard hardware equipment on the Craw-Fir-Dor and a new sash design known as Craw-Fir-Dor No. 39 have been recently announced by the Fir Door Institute and the Crawford Door Company, manufacturers of the hardrvare and holders of the patents on the door.

The new lock, which is similar in design to the quality automobile trunk locks, replaces the original handle locking device and is included at no extra cost. The resale price of Craw-Fir-Dor No. 38 continues to be $28 f.o.b. distributing point.

Coincidental with the announcement of the lock, the Fir Door Institute made available Design No. 39, a companion door to the standard S-panel model. The new design is a lGpanel layout and comes beaded for glass in ,the trvo upper inside panels. Glazing will be done by distributors or dealers, and resale prices established by the Crawford Door Company are quoted rvithout glass f.o.b. distributing point.

Design No. 39 is also a quality, durable Douglas fir door manufactured according to the rigid specifications of the Fir Door Institute. Architecturally the design rvill fit any house or garag'e style since its pleasing layout conforms to current design trends.

The Crarvford Door Company announced that the resale price has been established at $31, without glass f.o.b. distributing points. This price will also apply if the door is furnished with sixteen solid panels.'

Craw-Fir-Dors are installed in the Sunshine House at the Golden Gate International Exposition in San Francisco

NEW YARD IN STOCKTON

Valley Lumber & Supply Co. opened a retail yard at 1627 McKinley Avenue, Stockton, September 1.

The principals in the new concern are Louis Giottonini and Jim Horton, Jr. Thd yard will handle lumber and other building materials and hardware. Mr. Giotto,nini was formerly with Stockton Mill Lumber & Supply Co.

giving lumber dealers, builders and consumers an opportunity to see these doors in service.

Additional information concerning the Craw-Fir-Dor in either design is available through the Fir Door Institute or the Crawford Door Company of Detroit, Michigan.

JERRY STUTZ BACK ON JOB

Jerry Stutz of Atkinson-Stutz Co., San Francisco, u,as back at work again September 11, after spending three weeks in a hospital. His partner, Jimmy Atkins.on, was all smiles when announcing this and the fact that Hal Ewart of the Portland office was also back on the job after an enf'orced absence. due to a similar cause.

Color as Applied to Paint

We have talked in previous issues about color as a sales medium for paint. And there are some additional thoughts along the same line.

Very few of us realize the importance of color as it pertains to our daily life.

And yet it influences most of our actions.

Color causes emotions.

Emotions produce motion.

One of the easiest \Mays to induce a person to do certain things is to influence him with colors.

The right color scheme will put a prospect in a friendly frame of mind. The wrong color will put him "on edge."

Good merchants are always extremely particular about the color schemes of the interior of their stores.

Window displays will prove to be boomerangs unless the colors harmonize.

Without color our minds would soon cease to function properly.

It is a well known fact that more and more attention is being paid to color schemes for exteriors and interiors.

Homes are beautiful, unattractive, dreary, or hideous, according to the color scheme.

Most farms are anything but attractive simply because so little attention has been given to the subject of color.

Some towns are bleak and lonesome because of the coloring, or its lack.

If it were possibe to have a color scheme of a whole town worked out scientifically, and every building repainted at the same time, it would immediately be made so attractive that it would become famous overnight.

If farm owners fully realized the value of color their farms would be worth more money just as soon as the farm buildings were painted, to say nothing of the difference in appearance.

Paint produces beautiful effects in color schemes. Color appeals to eye.

This appeal itself is worth all that paint COSTS, but that isn't 5 per cent when the total VALUE of paint is considered. , ''

The second great value of paint is its PROTECTIVE value.

Paint seals the pores of the wood, 4nd protects it. It keeps the weather out.

When you keep the weather out of wood, you prevent decay.

A growing tree has "life" to resist decay. Its bark forms a tough protective "skin."

When the tree is cut down it.DIES. Then when it is sawn into lumber the surface of each board has millions of pores from which sap exudes. When the pores begin sucking in moisture it begins raising "Ned" with the wood. So we put a new "skin" on the wood, and we call it "paint."

PAINT is the new skin.

Of course, there are good paints, and poor paints. A frlm of good paint will make it impossible for moisture to get into a board through the surface.

If this film is kept ih perfect condition, there is no reason why a board should not last indefinitely-a hundred or two hundred years, or more.

Good paint, well selected, will protect the wood and make it permanent, and will beautify it, make it attractive and increase its value by increasing the desire that it creates in the mind of man.

When it comes down to VALUE, no other commodity today contains more real V A L U E per dollar than PAINT.

You don't have to learn any excuses for your merchandise when you sell good paint.

Shevlin Pine Sales Gompany

SPECIES

OFTICE

9ql First Natiolal Soo Llae Buildtng MINMAPOIJS, MINNESOTA DISTNTCI SAf,ES OFFICES:

NEWYORK CHICAGO 1604 Grrybcr Bldc. 1863 LcSalle-Wccker Bldq. Mohml 4-9117- Telephone Centrcl 9182SAN FRI,NCISCO 1030 Moncdnock Blds. EXbrooL 7041

LOS ANGELES SALES OFFICE 328 Petroleum Securities Bldg. PRospect 0615

NOBTHEBN (Genuine) WHITE PINE (PINUS STROBUS)

NORV'f,Y ON NED PINE (PINUS RESINOSA)

PONDEBOSf, PINE (PINUS PONDEROSA)

SUGtrB (Gcnuiue White) PINE (PINUS LAMBENTIANA)

A home of unsucl chqnn. The wide crppecrring front with the moder.n crrqngement of windows cnrd the ccrefully plcnned interior mcke it most outstcnding.

One of the mcrny crttrqctive homes lecrtured in the modern home plcn book issued by the E. M. Dernier Service Burecu, 3443 Fourth Avenue, Los Angeles, Cclifornic, whose plcrnning cnd designing service is under the direct supervision ol Wm. E. Chcdwick, Registered Structurcrl Engineer.

BAGK PANEI GOMPANY

Douglas Fir Plywood Douglas Fir Wallboard California Pine Panels HardwoodPlywood

U. S. Lumber Exports and lmports

OBITUARIES

Robert L. Cutner

Robert L. Cuzner, prominent Los Angeles lumberman and vice-president of the Kerckhoff-Cuzner Mill & Lumber Co., passed away Thursday, August 31, due to a heart ailment, following an illness of ten days. He was eightyone years of age.

Mr. Cuzner was born in Ottawa, Canada, and came to Los Angeles in 1883 where he became associated with the Kerckhoff-Cuzner Mill & Lumber Co. of which his brother, the late James Cuzner, was one of the founders. He was a member of the Elks and Jonathan Club.

He is survived by his son, William G. Cuzner of Los Angeles, general manager of the company, and a daughter, Mrs. Margaret Carr, also of Los Angeles.

Funeral services were held in Los Angeles, Saturday, September 2.

Franklin M. Slade

Franklin M. Slade passed away suddenly at his home in Hollywood, Thursday night, September 7. He was fortyfive years of age.

He was the son of the late S. E. Slade, pioneer California lumberman, and had been associated with the S. E. Slade Lumber Co. for many years. He attended Stanford University and was a member of the American Legion.

He is survived by his widow, Mrs. Hazel C. Slade, a son, Fielder M., his mother, Mrs. Elizabeth E. Slade, and a brother, Spencer E. Slade.

Funeral services were held in Los Angeles, Saturday afternoon, September 9.

An 11 per cent increase in exports and a 40 per cent rise in impofts characterized the foreign trade of the United States in lumber and logs during the first seven rnonths of 1939 as compared with the corresponding period last year, according to figures released today by the Forest Products Division, Department of Commerce.

Aggregate exports of hardwood and softwood lumber, (including boards, planks, scantlings, flooring, and sat'ed timber) a,nd logs during the January-July period of 1939 totaled 7n,496 M feet against 639,655 M feet in the first seven months of last year.

Of the 1939 exports, sawn material accounted f.or 617,599 M feet compared with 555,746 in 1938, a gain of 11 per cent, while exports of logs and hewn timber totaled 82,897 M feet, a decrease of 1 per cent. Sawn softwood exports amounted to 542,979 M feet in the 1939 period compared with 412,935 for 1938, and sawn hardwoods, (including flooring) totaled 164,6n M feet against L42,81I. Exports of softwood logs amounted to 67,278 M feet as compared with 69,075 M feet during the seven months of 1938, while the respective hardwood log exports were 15,619 M feet and 14.834 M feet.

United States imports of hardwood and softwood logs and lumber (including clapboards and cabinet woods) totaled 492,892 M feet in the first seven mo'nths of the current year compared with 352,4n M feet in the corresponding 1938 period. In the softwood lumber group, spruce was the most important species imported, totaling 135,101 M feet in the seven month period compared with 95,303 M feet in 1938. Imports of fir and hemlock combined amounted to lIl,+73 M feet compared with 88,865 M feet in the seven months period of 1938, and of pine 48,914 M feet against 24,5A5.

Port Orford Cedar

Savingr and Loan Asgociations Active Construction Hits Ten-Year Peak Lenders in Home Finance Field

Washington, Sept. 2-Savings and loan ,associations accounted for 32 per cent of all home mortgages recorded in American cities and towns in July, thereby maintaining their position as the most active lenders in the field of home finance in the United States, officials of the Federal Home Loan Bank Board stated today. The amount of home mortgages recorded by the associations in July, $105,890,000, was a higher proportion oI total mortgage activity of all lending groups than in any previous month this year.

An aggregate of $329,9U3,000 in home mortgages rvas recorded by all types of lenders during the month, a 9 per cent decline from June. The decrease is generally normal, being largely attributed to the fewer business days and holiday week-end in July and the customary seasonal letdown in the planning for new homes. The July figure raised to $2,12f,1?J,000, the total for the first 7 months of 1939.

CLOVIS LUMBER COMPANY WILL REBUILD

W. T. Stephenson and Frank T. Bell, owners of the Clovis Lumber Company, Clovis, Calif., have announced that work will start at once o.n a new plant to replace the one destroyed by fire on August 17. The new site which was recently rpurchased is on the opposite side of the railroad tracks ftom the old location. Plans call for a modern office which will be separate from the large lumber storage building.

BACK FROM NORTHWEST

A. A. Kelley, sales manager of the Santa Fe Lumber Co., San Farncisco, has returned from a two weeks' business and pleasure trip to the Pacific Northrvest. He was accompanied by Mrs. Kelley.

LOS ANGELES VISITORS

Howard Crawford, manager of the Tum-A-Lum Lumbe1 Co., Walla Walla, Wash., and family, have been spending a few days in Los Angeles. They just returned to the West Coast from a trip to New York.

New York, Sept. L?-Heavy engineering construction awards for August totaled $31t,222,m, the biggest volume for that month since 1929, Engineering News-Record reported today.

Weekly average awards for August were 52,244.000, a gain of 37 per cent over the weekly average for July and 7 per cent greater than the same month a year ago.

Private awards, on a weekly average basis, were the highest since April, 1938, and were 77 per cent above a month ago and 88 per cent higher than the same period last year.

Public constructio,n was 23 per cent above last month, but 13 per cent below a year ago.

NAPA LUMBER CO. BUYS YARDS IN ST. HELENA AND SONOMA

Announcement is made by Napa Lumber Company, Napa, Calif., that they have purchased the McKinnonMcNair Lumber Cornpany's yard at St. Helena, and that they will operate this as the St. Helena Lumber Company, with J. E. Clark, formerly at their Calistoga Lumber Company branch, as manager.

Pete Molinari will be manager at the Calistoga yard. He was formerly in their employ for seven years but has been with the Henry Hess Lumber Company at San Rafael for the past three years.

They also announce that they have bought the Mission Lumber Company at Sonoma. This yard will be managed by Jack Jackson, who has been wit\ the Napa Lumber Company for five years in charge of outside sales, collections and the drafting department.

VISITS CALIFORNIA OFFICES

Albert Schafer, Schafer Bros. Lumber & Shingle Co., Montasano, Wash., was a recent visitor at the company's Los Angeles and San Francisco offices.

CITY OF TREES

Washington is said to have more trees than any city in the world. One-seventh of its area is devoted to parks and tree-lined boulevards.

Sudden 3t Ghristenson

7th Floor. Alaska-Cornrnercial Bldg.,

Anericrn Mill Co.

Hoguirn Luobcc e Shiql. C.o.

Hutbctt MiU Co.

Vilhpr Hubor Lunb.G Miltt

I,OS ANGELES

610 Bald of Trrdc Bld8;

310 Sansome Street, San Francisco

Abordlo" VrrL. Ryder Henify

Hoquirrn, Verh" Dorothy C-hin

Abordro, VrA. Jenc Chrirtoano

Reynoad, Vrrh" Cberlcr Chri*oaro

Bilrch O6ccr: SEATTLE

Nationd Banl of Cmmcace Bldg.

STBAMERS

Annic Chrirtcruoa

Edwia Chriccnroo

Catherinc G. Sudda

Eleanor Chrirecarol

PORTLAND

200 Hcnry Bldg.

rr;f, Plywood lot fuety hrrposet'

Hcrdwoods-P. O. White Cedar-Spruce-V. G. Douglcrs Fir-Cclilornicr Pine AircrcrftBocrt PlywoodStructrrrql Plywood, li/a" ornd 23/e" thickness

SIIPER-Hcrrbord, TIIE GUARANTEED OITTDOOR PLhIOOD, IN Douglcs Fir-Calilonric Redwood-Philippitre Mchogcmy

Cooperates in Making Public Sec. 69

Lumber Exports to United Kingdom of Statc Housing Act

Pacific Wire Products Co., Los Angeles, manufacturers of insect screen, sent to the trade last month a copy of a letter written to them by L. T. Mott, Supervisor of Housing for the State of California, which read as follows:

"Please be informed that Section 69 of the State Housing Act requires that whenever it is deemed necessary for the health of the occupants of any building-apartment house, ho,tel or dwelling-or for the proper sanitation or cleanliness of any such building, that metal mosquito screening of not less than sixteen (16) mesh, set in tight fitting removable sash, be provided for each exterior door, window or other opening in the exterior walls of the building.

"This is a protection to home owners and occupants of any building-apartment house, hotel or dwelling-and we shall be pleased to have the cooperation of screen manufacturers and other interested persons in seeing that the law is complied with."

This firm sent a news item based on Mr. Mott's letter to various trade papers. They also wrote to the Pacific Coast Building Officials Conference suggesting that this information be passed to the Conference members. This was done without delay with the result that all cities operating under the Uniform Building Code were quickly made acquainted with the new law.

In their own letter to the trade Pacific Wire Products Co. pointed out that while it is not illegal for them to sell coarser than 16 mesh, it is nevertheless illegal to place insect screens of coarser than 16 mesh in windows, screen doors or other openings in exterior walls of habitations, and that therefore they assume no responsibility for screening sold of coarser than 16 mesh per inch fo'r purposes as set forth in Section 69 of the Housing Act of the State of California.

In six months of 1938, the United Kingdom imported 474,m,W board feet of softwood lumber from Canada, a gain of one-third over the same mo.nths last year.

The United I(ingdom's import of softwood from the United States was only 39,000,0@ feet. The American gain was only 300,000 feet. It is, however, known that July-August receipts will show a greater United States gain in rush business ordinarily Canadian but which could not be shipped quickly.

European softwood shipments received in England in the six months were 767,ffi,000 feet compared to 7M,000,000 last year. But the situation of low European supplies of softwood available for export, considering the British pressure this year for quick deliveries, is shown by comparison with 1937. That year British six months' import of European was 999,00O,000 feet. This year it was 23 per cent less.

Convention Dates

Sept. 14-17-Pacific Coast Wholesale Hardwood Distributors Association, Palace Hotel, San Francisco. Annual.

Sept. 2l-22-National Hardwood Lumber Association. Lord Baltimore Hotel, Baltimore, Md. Annual.

Sept.ZS-D-United States Building & Loan League, Atlantic City, N. J. Annual conference.

Oct. fu2|-Florida Lumber & Millwork Association. Ponte Verda Beach, Florida. Semi-annual.

Nov. 23-25-Society of American Foresters, St. Francis Hotel, San Francisco. Annual.

Jan. 9-1l-Indiana Lumber & Builders Supply Association. Indianapolis, Ind. Annual.

Jan. 3l-Feb. 1-Z-Michigan Retail Lumber Dealers Association. Detroit. Mich. Annual.

Los Angeles Manufacturer Says it F. H. A. Sets upNewLow Down Payment Pays to "Acclimate" Lumber Loan Plan for Low-Cost Homes

A check of the moisture content of the lumber used in all their products, while in the storage sheds, is made by West Coast Screen Co., Los Angeles, manufacturers of the Hollywood combination screen and metal sash door. A double check is made before the lumber is put on the production line. Thus the possibility of warping, shrinking and end-checking is reduced to an absolute minimum, according to Francis G. Hanson, head of this concern.

Washington, August 30-A boost f'or new 1ow-cost home construction has just been given by the FHA to the man who has little or no cash and a small monthly income.

New regulations effective September '1st were issued in Washington on August 28 covering Class 3, Title I loans. This means new structu.res for residential purposes costing less than $2500.

The gist of the new regulations, which make it easier for low-income families to buv a new house than a nerv car, afe:

1. Loan period has been extended to 15 years.

2. Owner equity in the entire property, including house and lot, need be only 5%; and this may be represented by money already paid on the land or other services pertaining to the property. Even survey and title costs may figure as part of the 5/o equity.

3. Interest will be about Sr/a%, which includes FHA mortgage insurance premiums.

4. Houses financed under this system may be built anywhers-in town, in the country, or the seashore, or in the mountains.

5. Neighborhood, zo,ning, building code and utility requirements under Title 2 do not apply to this low-cost house financing. Houses may be built on unpaved streets without utilities.

6. There is no restriction concerning second mortgages. In other words, if a property costs $2800 it is permissible for the new owner to give a $300 second trust to enable him to build the structure.

"We give our lumber an extra 90 days' seasoning after it arrives in our storage sheds. We do this to 'acclimate' the wood and we have proved by actual test that this idea is scientific, and we know that it pays us to do it even though it means carrying much larger stocks," Mr. Hanson said.

Only the best Sugar Pine lumber is used in all of this company's products.

The instrument used to determine the proper moisture content of the lumber is the Moisture Register, made by the Moisture Register Company, 1029 N. Sycamore Avenue, Hollywood, Calif. The use of the instrument, which gives an accurate test in three seconds or less, is shor,vn in the illustration.

BUYS PARTNER'S INTEREST

Ed French has bought out his partner's interest in the Stockton Mill Lumber & Supply Co., 10O West Fremont Street, Stockton, continuing under the same name.

7. The FHA ofifices do not pass on the credit rating nor earning capacity of the prospective borrowers. This is the province of the lending institu'tion which applies for insurance on the mortgage.

8. It is easier for lending institutions to qualify as approved mortgagees under Title I than Title II. These new regulations mark about the last word in the liberalization of home financing for low-cost structures. Under this system it is possible for a man to buy a $2000 house with not over $125 in cash or equivalent in land value, on monthly payments of $17.00.

ATTEND SALES CONFERENCE

W. B. Wickersham, manager of the Los Angeles office, W. W. Davies, Phoenix, Ariz., Jim Berry, Stockton, and Geo. B. McGill, buyer, of Eugene, Ore., attended a sales meeting at the head office of Pope & Talbot Lumber Co., San Fra.ncisco, last week. Geo. R. Kendrick is manager of California sales.

Survey Shows Capacity of Fir Mills Greatly Reduced

Seattle, Washington. August 31, 1939-The annual operating capacitiy of West Coast lumber mills now in active operation is 7,950,000,00O board feet, in contrast to the rating ol 12,766,ffi,000 board feet estimated on machine capacity early in 1938, and the l9D machine capacity rating of I4l to 15 billion board feet, it was disclosed today by the West Coast Lumbermen's Association, in announcing the results of a survey ol West Coast sawmills. The over-all figure of existing mills, down and operating, is approximately 8l billion board feet, the Association said, citing this as the estimated limit on the amount of lurnbei the industry can produce in one year.

"The disparity between new and old capacity ratings largely represents industry contraction, due to losses in both foreign and domestic markets," the Association stated. "Among Class A mills, the largest operations, 17 have been dismantled against one built since the 1938 survey. Mortality has been highest in tidewater districts, where the basis of lumber production is export trade and cutting business, with home building and other demand for small and finished items a minor factor. These districts also bear the brunt of Canadian competiti,on. The lack of markets for all but limited items also withholds new operations from entering the vast areas of mature and overmature timber in Southwestern Oregon just as it has put old operations out of business in other districts.

"The new capacity rating represents a change from the former method based on machine capacity to a more substantial rating of practical operation, taking into consideration interruptions due to weather, fire, holidays, and shutdowns for repairs.

"The survey divides West Coast mills into four capacity groups, which are as follows: 125 down and operating Class A mills, o,f over 80,000 per day;30 Class B mills, of 51,00O to 80,00O per day; 83 Class C mills, of. 26,0ffi to 50,000 per day; 724 Class D mills, with capacity of less than 25,000 per day; a grand total of 952 mills in western Oregon and Washington.

"Nearly seven billion of the eight and one-half billion feet annual capacity of the industry is represented in the Class A and Class B mills. Twenty-one mills in these two groups have passed permanently out of West Coast lumber production during the past eighteen m,onths. This is the strongest kind of evidence that the market problems of the West Coast lumber industry are a major economic problem of the Pacific Northwest."

Hoo-Hoo Club No. 39 Meets Sept. 19

D. C. McGinness, San Francisco regional director of the FHA, will be the speaker at the dinner meeting of East Bay Hoo-Hoo Club No. 39 to be held at Lake Merritt Hotel, Oakland, on Monday evening, September 18. Dealers in building materials other than lumber have also been invited to attend this meeting.

New officers and directors will be elected and installed. President Shirley C. Forsey 'rvill preside.

MODERNOBEAUTIFT'L'ECONOMICAT ttGadwall-Philippaneltt

Solid Philippine Mcrhogcrny Wcll Pcrnelling

A Sensational New Product That Sells on Sight

CA]IWALTAIIER-GIBS(II{

t(|s At{GE[Es, cALtF. 'tsIIY FROM A lvflJ."

HOGA]I LUIUIBER GO.

WHOI.ESAI^E ATTD IOBBING

LUIf,BERIUIILTWORK

SASII and DOORS

Since 1888

OFFICE, MIII. YAND AND DOCTS 2nd d Alice Sts., Ocklcnd Glencourt 6881

CLASSIFIED ADVERTISING

Rate---$z.sO Per Colurnn Inch. Minimum Ad One-Half Inch.

SOUTHERN CALIFORNIA RETAIL YARD FOR SALE

70 miles from Los Angeles on main highway in fast growing community. Railroad lease, established trade, clean stock, god equipment. For full particulars address Box C-773, California Lumber Merchant.

COMMISSION SALESMAN WANTED FOR ARIZONA

Well established San Francisco wholesale lumber firm with excellent buying connections in the Northwest wants commission salesman for Arizona territory to sell Fir, Pon derosa and Sugar Pine. Replies treated confidentially. Ad' dress Box C-77O, California Lumber Merchant-

FOR SALE OR LEASE

For sale or lease complete lumber plant in Western Oregon in fine growing little city of 3,00O. Business prospects are excellent. This is a real opportunity. Send inquiries to Box C-771, c/o California Lumber Merchant.

LUMBER YARD FOR SALE

Twohy Lumber Co, Lumber Yard Brokers, 801 Petroleum Securities Bldg., Loe Angeles. Telephone PRospect 8746.

Stop Forest Fires Campaign Launched bv Rangers

A concerted campaign inaugurated this week by Federal and State foresters will align the forces of many thousands of volunteer fire prevention officers throughout California, pledged to offer their services in forest protection.

The call for fire prevention volunteers colnes as a measure to retard the outbreak of an unprecedented number of fbrest fires starting from human causes, mostly due to carelessness. California's calamitous fire season is said to be only half over with high hazards extending into October for the northern and central sections of the State and probably carrying to the middle of November or later in southern California.

Inscribed on volunteer pledge cards now being issued by forest rangers is the bearer's agreement to "do all in my power to prevent the occurrence of fires in the forests and fields of California and to abide by all Federal, State and' County fire laws and regulations. I further agree to advise all members of my outing party, as well as my friends, of these fire laws and to see that they abide by them. I also pledge myself to act as a Volunteer Fire Prevention Officer and to promptly rep-ort all fires seen to the nearest Federal, State or County forest ranger."

Adverse weather conditions and an apparent slackening of public caution have combined to make the present fire season one of the most disastrous in the past decade. Humidity is generally lower throughout the forests, temperatures are higher than usual, winds are stronger. Mancaused fires this year are double the number of last year at this time.

Regional Forestgf. S, B. Sfrow and State Forester M. B. Pratt have directed pribtic attention to a summary dis-

closing the following grim features of the 1939 fire season to date for the entire State:

Three forest rangers and fire fighters have lost their lives fighting fires. Scores of foresters, CCC enrollees and other fire fighters have been severely burned and injured.

Out of a total of. 4,7fi frres, \,219 were man-caused. Cigarette '1flippers" and other smokers, campers, incendiaries and brush burners head the list.

Over 47O000 acres of forests, brush and grass cover are destroyed.

Fire fighting expenditures to date are $840,000.

Damage to watersheds, timber, recreation areas, grazing lands, improvements, etc., is figured at approximately $1,000,000, with future damage, particularly from floods, probably running into additional millions of dollars.

Thousands of game animals, birds and fish have perished in this summer's forest fires. At least 200 deer died in one major conflagration known to have been started by a careless smoker.

A dozen or more outstanding scenic areas of the State have been destroyed or severely scarred.

Foresters declare that the whole problem of reducing outbreaks of man-caused fires is squarely up to forest users and visitors, motorists, vacationists, hunters and fishermen. If sustained conservation movem-ents, special fire prevention campaigns and law enforcement actions fail to alleviate the present serious situation Federal and State authorities may be'forced to close f'orest areas to public entry, particularly during hunting seasons.

BT]YBB9S GT]TDB SAN FBANOISOO

LUMBER

Atfino!-Stutz CmPanY, --iit-M;["i strci " .' .''''' "' GAt6'ld 1t0e

Bokrtavcr-Mon Lumber Co- --#i-ri&i;ra-3i.*t .........'..... Exbrook 17rs

Dotbcr & Carrcn Lubcr Coo

--iii'Uit"l-i. E*"lt*g. Bfds.... " 'Surtcr 7456

GuerltoD & Gren'

--iiid- l-v -si;'..... "'''Atwatcr 1300

LUMBER

Iamon-Bomhgton ComlmY --ii-c"t|r"-i"-St*t -.. ...'. .' .GAr6cld 6tEl

MacDodd & Hmington, Ltd. --ii - catlt"-ii st..'....'..... .'... .GArficld &t$l

Paclfic Lmber Co., The - __im Suth Str6t' ..........."..'..GArficld llEl

Red Rlver lambcr Co., ---hC Monadnock Bdg. ......'.."'GArfield tl22

HARDWOODS AND PANELS

Martr Plywood Corporation, ---n0 fufth Strct ......'...'.'..MArk t 6705'6:106

O'NcllI Lunbcr Co., - -srh;e iry"ria Sbccts......'...MArkct E4{6

Whltc Brclihcrr.---F-tfth -a aim* Slretr. '.......Sutt.r 1355

SASH_DOORS_PLYWOOD'

Nielal Dor Salo Co- -'1iG l$h Sai6t ..:................Mlron 7e2r

Gomu Lumbs Co.'

Smta Fe Lunber Co. - iC Cdiromia Strc-ct ...,...'.....Exbmk z07l

--'iii-cJtr.-il St.'... '... '. '... '..GArficld 5014

Hall. Jancl L.' "-i'oliTdu.--bHg..... ".....'.... ' '. 'sutter ?520

"Til'TiJf.H, 3fl"11:... ...Dougras 33E6

"'Hff rt#'.*?'t#"EJ r?;. ..cAr6cn rezr

*-#;.iH1".1f""ff;i.. st.. GArnerd ss?0

C. D. Johnn l:rmbcr CorPoratton' -' 7dr-cUlt.-it. Stot " GArfictd 62s6

LUMBE]

Shcvlln Plnc Sdor Co, l0l|0 Monadnock BUg. '..... ' '..EXbrook ?011

Suddo & Chrietcnrn, 3lC Surme Strit .,,'..'..'....GAr6eld 2t{6

Unton Lunber C;o.' - Cm&.t Bulldlig ......'..SUttGr6l?0

Wcndllng-Nathu Co.' '' ll0 -Market Street ................Sutttr s:tdl

E. fC Wmd Lubcr Cc, -' f pru-- Strct .,.............,KEancy 3710

llftycrhacus Saler Co.' " -ili Catitomla Strut .............GArnr|d E974

Gancrrto & Grccq --ili--A";; Pteir .Hlgatc 1316

"to3"i!3fTr.IT[]"'r .'.... .ANdovcr rol

""1* ?alil ?s3t"'...........Gr*nourt 660r

*t olt"fi"lilff'*il, ",t".....rwinoakr 34oo

"' f;"H# ?lPil"3i". ......"FRuttvar' 0rrz

LUMBER

Unlted Statc. PlYwood Corpontim' --'iit -K.nsa -Stret ...............MArkct ltt2

Whcclar4rgood Sdo Corporation' --.- " -iois reli sl ...'..................vAIencla zll

CREqPTED LUMBER-POLESPILING-TTES

-if;T,#-fit S.*fiitg,.3:. suu* rzz'

Butcr, J. H. & Co.'- --iri' M-igo-..v'St. ., ".' " " "'DOuglu 36E3

HalL Janet L, "Jogi-iii["Tug. .....' "'''''''''''''suttcr ?520

PAI\I EI.S-DOORS-SASH-SCREENS

""'ff i",f fj;:'. .llTll i:. Hrgarr o0r0

Hocrn Lunbcr ConPanY, '-"2"i -c Att- stricti'-"...'.....Glmcourt 6t6l 'Wcrtcn Doc & Sarh Co.' ":it-t c-yF;t sr ...-.....".TEmplcbu $e0

HARDWOODS

Strablc Hardwood Co.' -- sci Fiiit Strect :.........'..'TEmplcbu 55t{

Whtt. BrothGr., " --sii -rriir St*t ..'.. ...'. ...'ANdovc 1600

LOS ANGBLBS

LUMBER

*'!t&0"'Xl,'.f, f 3ii,?l: o:. rHomwar 3r{

Bumc Lumbor Co-' -E3o-Cr-u.i ol i:"--u.- Bldg"'PRoepect 6ur

Dolbecr ll CrPn luber Co- ---sii' Fia"ltty- bldg. '... '.... '.. '.VAndike 87e2

""ffii"3"19Y#f*"3-131: rn"spect r3:r3

""Tiiifi"*:"ksli'tr?.' .........Muturr ersr

Hover. A. L. "--s)-d Wlrifrrtc Blvd. .."""" ""''York1166

Rov M. Juin lrrmber Co.' '--'f.-.c" -CtilsU, 1146 Tiemaine... ", 'YOrk 2968

C. D. Jobnrcn Lumber CorPoration' - -' Ai F;ircicln Securitiec Bldg."PRorpect 1165

Lawrene-PhiliPr Lumbr Co.' ---OSt Petrcleirm Securltlar Bldg"'PRocPect EU4

MacDonald & Hanlngton, Ltd., --Ei-F!i-t".t- Se&riticr Bldg."PRospet 3127

Paclfic Luber Co., Ttc' - --ibs -wit"ui.e lit"d. -.................York u66

Pattcn Blinn Luber Co.' - _-ati ,E. srh St .vAndike 2321

Rcd River Lmber Co., 7OZ E. Sl"u"on l0itl So. Broadway ..............PRosFct 03U

Rcltz. Co.. E. L.

3i3 Petrcleum Smritier Bldg."PRospect 2369

Su Pcdrc Lumber Co., Sm Pedro' --ldooT-wttti"iton hoad ..." sm Pedrc 2200

Smta Fe Lumber Co.' -*'iir -Fi"-*E"i- C.ti"" Bldg. '....VAndike 1'l7l

Shcvlln Plnc Saler Co.' ---siC- Fci."lil^ S".i.titles Bldg."PRospct 11615

Suddcn & Chrictoon, ---Cro g""ta of Trad6 Bldg. .TRinitv t84'l Taoma Lubc Saler, ---lE-pctrct.u- Seirltier Bldg."PRorpct ll0E

Union lrrnbcr Co., --9- w. M. Guiand Bldg........TRinitv22E2

Wendllng-Nathan Co, '- -iizi -witrri"e Blvd. ....'. " " " " "'York rr6t

Wert Oregon Lumber Co., '- -lZz -p.iioi.r^ Ssritie! Bldg..Rlchmond 02El

Wilkinrcn md BuoY, 3r8 w. gth st.' ............'.'....TRinitv 4613

E. K. W@d llmber Co.' l?or Smt" Fe Ave. ............JEfferlon 3lll

\l/everhasrer Salo Co..

ilzo w. M. Garland'Btds. .....Mlchigan6354

CREOSOTED LUMBER_POLES_PILINGTIES

Amqican Lmber & Treating Co' l03l So. Broadway '. '.PRorpcct {3Gl

Bdter. J. H. & Co.. 601'Welt 5th St. .........Mlchtgu 6294

Brcwnins Lumber Co- H. A59?9 -So. Rivcrsidc' Drive'.'.....JEfrerrn 7121

HARDWOODS

Amsim Hardwood Co. l9o Eaet rsth st. :........,....PRo!p4t {235

Cadwallader-Gibron Co., Inc., 362E East Olympic Blvd' ......ANgeluc lll6l

Scrim, Walter G.' - ui Wert ?tb- Strat ......Tuckcr 3il2l

Stuton, E. J.' & Son, - ,050' East 3ttb StrLt .CEntury 29211 Wstem Hardwood Lumbcr Co.' 20u E. rsth St. ....'............PRo9p€Gt 016l

SASH_DOORS_MILLWORK

PANEI.S AND PLYWOOD

Back Panel ComPuY, -- sro-ril E. 32;d -St-.........."""ADue '1225

Calllomla Dor ComPuY, Thc - ?fl-UL Ccntral Avc.' ....'........TRinitv 7461

Califomla Pancl & Venu Co., - gSS So. Alueda St. .....:..'....TRinitv 0057

€obb Co., T. M, - 5t00 Gntral -Ave. .....'....'.,..ADms lUlT

Eubank & Son. Inc.. l- H' (lnglryood) lOlO Eart Hvde Park Blvd.....OReson 8-1666

Kahl. Jno. W. & Son, 652 So. Myerc St.' .'.....'......'ANgelus Elgl

Orson-Warhincton Plvwood Co5lE Wcrt Ninth Stiet .'......'..TRinitv {613

Pacific Wood Productg CorPoration, 36Ot Tybum Strcet '... ....... .ALbuv 0l0l

Ream Comtmy' Gco. E., 235 So.-At;;.da St''.".........Mlchigan lt5{

Red River Lmber Co., ?0t tE. Slauron :.........'.....CEntury 29oll

Pacifrc Mutual Dmr Co.' 1600 E. Wachlngton Blvd. ......PRo*cct 9523

Smpon Companv (Paaadcna) ?45 S2. R;ymond Ave...'."...PYrmid 1-2lll

United Statcs Plywood Corporation' 1930 Eart rsth St. ..PRolPGct 3013

West Coast Scren Co., ll45 E. 63rd Stret'........'.....4Dmt Ul0t

Wheler-Ossood Salee CorPoration, 922 So, Flower St. ......'......'VAndikc6326

REDWOOD PANETS

Boost Deqler Profits ond Good Will

IThileyou are building extra "foot. ^g:" W selling the extra "yearage" of Redwood for outdoor lumber, don't forget it is also rdeal for interior panels, tnm, bearns, etc. Sell Redwood for ALL exposed placesinside and out. Order yours as Palco Redwood.

The PACI FIC

Where Quality Sfarfs

From extensive virgin forests in the region noted for growth of soft, even textured pine, comes the "Pqul Bunycrn" product. Soft Ponderoscr ond Sugcn pine cut by selective logging. Milled, kilnseqsoned crnd remcrnufoctured under yeor round production.

Red River ships complete qssortments of industriol crnd building items. Strcight cqrs or mixed cqrs.