Sylvester Weaver Grabbed It

Sylvester 'Weaver, of T,os Angeles, the high mogul of the Weaver Roof Company, picked up the September L5th issue of THE CAI-TIFORNIA LUMBER, MERCHANT the very minute it reached his desk.

As he turned the pages, his eye lit on pages 26 and. 27, the only two page center "spread" in the paper. There he saw a two-page advertisement prepared by Jack Dionne, offering to sell that space for $80 per issue " To some live concern that has something to TELL and something to SEIIL to the lumber trade of the State of California. "

Said Sylvester Weaver to himself : "I have something to TELII and SELL to the lumber trade of California, and that is the most attractive advertising space I have seen in quite some time. I won't let anyone beat me to it."

'Whereupon he reached for the phone and called up Jack Dionne. "Write my name on that center spread for-the next issue," said he earnestly.

"I'll do it," said Dionne, smilingly. (He hacl proven once again the practical value.of one of his selling IDEAS.)

And Sylvester Weaver had proven that it was no aceident that won him the reputation of being the "livest of the live " among the business men of California.

IIe never mad.e a better investment.

WE never sold an ad to a better business man.

It's what Sam Barnard used to call-"A mutualitv."

Thanks, Sylvester !

New Tariff Law Keeps Sept. Receipts at S. F. 'j Shingles on Free List and L. A. Near Record

The new tariff bill just passed by Congress and signed by the president, allows Canadian shingles to come in free, while levying a retaliatory duty of $1 a thousand on cedar logs. The same rate is levied against fir, spruce and Paeiffs hemlock logs.

Besides shingles other items that are permitted free entry are round. timbers, unmanufacturecl, hewn-sided or squared otherwise than by sawing.

All other lumber not further manufactured than sawed, planed., tongued and grooved free, provided that if any foreign country imposes a duty upon them the United States may declare an equal retaliatory dufy; all cabinet woods ten per cent foreign valuation in the log and fifteen per cent foreign valuation when sawed in boards or planks.

The provision for foreign instead of American valuation on cabinet woods will permit the continued importation of Japanese oak and other hardwoods. The old tariff provided a ten per cent duty and the advance to fifteen per cent in the new tariff is not considered sufficient to hinder the movement in any particular.

September ,was one of the heaviest lumber-consuming months in the recent history of California.

The cargo shipments at Los Angeles harbor up to September 28 aggregated approximately 80,000,000 feet of fir and other species from the Northwest, and 14,000,000 feet of redwood from California-a total of 94.000.000 feet. With two more days to go the run for the month doubtless will be well over 100,000,000 feet.

San Francisco water shipments up to and including the 23rd of the month were 32,000,000 feet of Oregon and 'Washington prod.ucts, and 11,000,000 feet of California. The rail shipments were approximately 6,000,000 feet, or a total from all sources of 49,000,000. The last week of the month was expected to bring this total well over 60,000,000 feet.

Joe Evidently Ijkes The Papeb

Listen Jack Dionne: You are a go-getter. Your maga,zine is the best darn paper in the world. Don't let us miss a single issue.-Burbank Planing Mill Co., Burbank, Cal, Joe lIl'alker, Pres.-the old man himself.