A Pleasing Friendly Letter

Originalitf is refreshing. ancl this little poern. or prosepoem, or rvhater-er is the proper name for it, is rvhat could easily be cailed a very dclightful, friendly approach.

The originator is A. S. McKinne y, a very popular menrber of the sales staff of the California & Oregon Lumber Company, at their San Francisco offices.

Charley Moorehead, of the Irrvin Lumber Company, at Escalon, received the letter the other day, and thought enough of it to sencl it along to the "1\1[erchant." suggesting that it rvas "good fod<ler for your Journal."

Give this a thought. Advertising is not all just printecl words in a publication or ne\\'spaper. Any good methocl of pleasant contact u'ith your prospect or customer is the best advertising that you can get, ancl if you can't get around often enough to see your trade personallr', you have trvo mighty good messengers to send to him. One of them: the columns of a recognized u.ell-read trade publication. and the other: the United States mails.

Here is u'hat nIr. X'IcKinner. \\'rote : llv side.

One year ago. Today. I came.

To your Valler'. To represent.c.&o. I rvant to thank. All 1'ou dealers. lor the good advice.

You gave rnc. I have tried. To sit.

On 1'our side. Of the desk.

-\nd look at.

Ancl sometimes.

I didn't give me.

Anv applause. But jrrst the sarne. It has been.

-\ grand vear.

-{nd if 'r'ou u'ish.

I o celeDrate.

\\'ith nre.

-\ncl do vourself

A goocl trrrn. Send an orcler. To our oliice.

--\nd ha'r-e thenr.

Ship vou.

Sorne of that.

\\'( )\I)hRI'-Ul- RI'-D\\'OOD. That u'e keel>.

Es1>eciallv for.

Di -*crirninatirrg Crrstorners.

I THA\K \-OU. -

\. S. llcKIN\I'-\-.