This F.O.B. Factory Fake

The greatest advertising fake before the nation is that famous F.O.B. Factory fake. And yet, one of our great industries is using it industriously the nation over and getting away with it.

The story is told of the wife of a motor car dealer who priced a new piano she liked the looks of, and after much argument and endeavor secured from her motor selling husband permission to buy it at that price.

Down she went to the piano man (who had recently bought a car) and wanted to close the deal. When he wrote out the bill of sale it read, "Eight Hundred and Ninety Dollars."

"Wait a minute," said the wifeof the motor car man "You quoted me $800 on that piano."

"I know" said the piano man, "but that is the F.O.B Factory price," and grinned broadly.

The lady was indignant. She had a right to be. Every sane person has a right to be indignant every time he reads one of these advertisements stating an alleged price, that is not even related to the real price you have to pay to get the article.

There should be a national campaign to stop the foolish and silly campaign of price misinformation that the auto industry uses. It is foolish, sillv, childish, and uhbusinesslike. It assumes that human beings are only half witted to swallow any such bunk.

Suppose other merchants began quoting all their wares in that way. Wouldn't it be a fine situation. And why does it apply to autos more than to anything else?

LOS ANGELES LUMBERMEN'S BASEBALL LEAGUE

Baseball, the greatest American sport, has aroused the interest of the Los Angeles lumbermen with the result that the Lumbermen's League is now going full blast.

The recent victory of the E" J. Stanton team over the Patten arid Davies tiam with a "iore of 13 to 5 shows what the hardwood men can do when they get down to business. The feature of the game was the pitching of R. p. Hughes, credit manager of E. J. Stanton & Son. From the time he stepped on the mound lto the close of the last inning the game was never for a moment in doubt.

At a forthcoming game between the E. J. Stantoh team and the Western Hardwood Lumber Company team, at which the E. J. Stanton team will exhibit their new uniforms for the first time, it is expected to be a real major league event where the hardwood men will do some hard hitting.

The league is composed of the E. K. Wood Lumber Company; Lounsberry & Harris Companies No. 1 and No. 2; E. J. Stanton & Son; Western Hardwood Lumber Co.; Hammond Lumber Company; Woodhead Lumber Company; Patten and Davies Lumber Company I Vernon Lumber Company; Kerckhoff Cuzner Lumber Company.