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How a Wall Board Manufacturer Used a C. L. M. Editorial

Tltere's ?t o ht in porches FOR THE DEALER WHO UPSONIZES THEM

B #if{J'#*iT::[LPd+:fi

"Get the right idea in your

I head. He is NO? going to be grateful to i you for the board and screen and roofing ; that go to construct that porch. What he ijl :- ^^:-- +^ --^-^^:^+- i. +1"- ^^m{^rf +ha # J

#i!'i,#\rltii,il'ii',?,'i notion of the DESIRE for the FUNC-

?1H,?3%f :,:ff "'ft".:f: 33'*"ff"i':# ;; out to sell sleeping porches, cease to be a building material salesman, and become a BUILDING SALESMAN. The material that goes into a sleeping porch is small. So sell the IDEA, throw in the materials, deliver the finished porclr. and get a price for your BRAINS.

- "Get some sleeping porch plans and pictures. Run an attractive sleeping porch ad in your local papers. Write every sleeping porch prospect a letter.

- "Call on those that ahow an interest, and on as many more as possible. Make YOUR town a sleeping porch town."

Thus speaks "Jack' Dionne in "California Lumber Merchant," and you can build up a big Porch business this summer by taking his advice.

Upson Board luxury and the pictures that will will supply "The comfort, the convenience, the thorough satisfaction." On this page are some do the visualizing. And the Upson Blue Book supplies the plans. And here'Ja good letter to send round to your prospects:-

Dear Homester:

How would you like to sleep in the Great Wide Open Spaces, with the comfort of being at home? Round here, at our office, we have photographs and plans of some beautiful porches where the people do that. These porches are lined with Upson Board, the nearest perfect wall and ceiling material.

It is waterproofed to resist the elements, and is guaranteed not to warp or break if properly applied.

Drop in and see us or let us call and show you how we can transform your sleeping porch with Upson Board-it won't cost very mucn.

Yours for More Ozone.

Blank Lumber Co.

That's the "IDEA." You can write up the same thought into an ad. for your local paper.

If you follow up both the ad. and the letter, you can "get a price for your Brains." Brains plus diately meet with financial reverses. That cheered him up immensely. A friend told him he could not see any- thing very jovous in that. The lumberman said he could, , and so lvould his friend if he knew anything about his finances, for if they didhot reverse soon, he would ber busted. lfowever, I am not here to dispense gloom. The West Coast will come out of it all right. We are merely going through_that p_eriod which every other producing rigion in the lJnited States has gone through, bifore it has 6een able to straighten itself out and get on a sound foundation of production, selling and service.

, We have heard predictions as to the probable life of : the timber supply in the Pacific Northwelt. Those who don't know anything about it predict it will disappear in from 10 to 20 years. Those who should know ^i sreat ; deal about it calculate its life at from 50 to 100 ,r-""r..

' There is little doubt but that, cluring the next 10 or 15 : /ears, there r,vill be change-s in the availability of the log supply and the points of production and dtistributiotr'r.vill change to some extent. It is improbable, however, that the Pacific Northwest will ever be without merchantable sarv timber.

It is said the climate of western Oregon and Washingtgn would provide new timber growtfi at the rate of 10 billion feet a year if fire were kept out of the grow- ing timber. Some day public sentimenl will become ,'trorrg enough to see that the forests are properly protected dur"_ ing the season of fire hazard' St;tisiics'sLow that the reforested area in Oregon is 3,900,000 acres and., in Wash_ ington, 5,015,000 acres.

Referring again to the predictions as to the lifeof the timber supply, there is no doubt in my mind but what inroads will be made into the West Coast forests far more rapidly than is generally believed. I am equally convinced that the forests will be tremendously impoverished within 20 years and that, when the best of the timber is cut. future generations will never again see a supply of timber the equal either in quality or quantity as is nor,v rapidly falling before the woodsman's axe. There is said to remain approximately 395 billion feet in Oregon and 282 billion feet in Washington of saw timber. Some of that is naturally scattered and will never pass through a saw mill. A great deal will be destroyed by fire arid some used otherrvise. Much is remotely situ4tec1. and can be marketed only at a tremenclous cost. Of tliis totalof 678 biliion feet, it is extremely doubtful if more; than 500 billion feet will ever be milled. The deforested area of Oregon and Washington totals approxi- mately 10,500,000 acres or 1,500,000 in excess of thi acreage which is restocking itself or has been reforested.

As to the possible growth of the reforested area, foresters r,vho have studied the subject claim a probable growth on logged-off land of 12,000 ft. of timber ber acre during the first 40 years. At the end of 50 yeart, same sho,uld approximate 21,500 ft. and in 7O years atotal qf 4i,!00 ft. per acre {or Dorrglas fir. The spruce yield, it is claimed, would be somewhat greater than fir.

These fignres were furnished by men. who shoulcl knolv a result of tests actually inade and ;shouta, be reason- accurate. :

Taxation

There is, howeveq, another side to this subiect and one of grave importance which may rvork disastrously to the hopes of those who picture so rosy a future for the lumbermen and that is the destructive policy of taxation as zrpplied to our present timber holdings ancl logged-off lancls.As to the former, the tax burden has ii&eased until, I am told, in some instances, it is as much as 26 l>er cent greater than it was some 15 years ago. I refer (ucrntinuecl on page 6zj______..----

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