The California Lumber Merchant - October 1965

Californ ia Lrrrnber iltercIila,rrt

,,,

lflEsIERil BUttDll{0 R[Vlil{

Distributors and dealers have I experience that Rockport ttr*e is +in Redwood; always

Nolting. surpasses Rockport's Sd$ng... and it is factory se ith Woodtox watGr

reFellent at no extra cost. H means th€ hest in Redwood.

the very best rp to R. l. S. grading. ified Dry Redwood BeYel

- - Rockpott

Publlsher A. D. Bell, Jr.

llflanaslns Edltor - - David Cutler

Advertlslng Production Managor Jerry Hickey

Clrculstlon l)epartmentAndiea Frlese

Publlshers Representatives

NORTIIERN CAIIFOBNIA

Mox Cook, advertlsing and ne\tr's' 420 Market Street. San Francisco. Calilornla 94111,' Phone Yukon 2-4797.

SOUT}IERN CAIIFOR,I{IA

Ole May, advertising and news, 412 West Sixth Street, Los Angeles, Californla 90014, Phone MAdlson 2-4ffi5 or MAdison 2-06?0.

PACIT'IC NORTHWEST Pete l(lener, advertising and news, Termindl Sales Bu:ildlng, Portland, Oregon 97245, Phone CApitol 7-4993.

NEW YORf,, CITY

Ed A, Dawson, advertising and news. 285 Avenue C, New York, N.Y., 10009, Phone GRamercy 5-1292.

CIIICAGO

N.C. "Budil" Bellow, advertlsing and news, 11250 South Halsted Street. Chicago, Illinois 60628, Phone 568-1122.

EDITOR,IAL O'FFICES

CALIFORNIA LUMBER MERCHANT is published monthly at 412 Wert Stxth Street. Los An- gelos, Cellfornia 90014, Phono MAdison 2-4566 or MAdicon 2-0670 by California Lumber Merchant, Inc. Please address all corresDondence to office of publleatlon; Second-class Dostase rates paid at Lo; Angele-s, California. Aavertising rates upon request.

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Reorint ServicesReDrints. Dre- prihts, cover folder r (in^both bfack and white and color) on California Lumber Merchant articles and advertising are available on reouest within the month of issue. eontact our editorial offices lor information and prices on any quantity.

CALIFORNIA LUMBER

MERCHANT ts an ind,epend,ent nxagazine pubIisherl, nxonthlA f or th.ose nxenxbers of the luntber and, build,i.ng materials industries who need, awl want factual, accurate nelDs a,nd an objectiue anahJsis of euents and products of concern to them in business.

EDITORIAL

Report of q Successful Morrioge

A BOUT A YEAR ago the West Coast Lumber- fl- men's Association and the Western Pine Association merged under a new narne: Western Wood Products Association (WWPA). Shortly thereafter an executive vice president for the new organization was hired. Wendell B. Barnes in ,early September reported on his first year's stewardship to his board and membership. It is an impressive document. We will not print it in full, but the quotes used below will give you an idea of what has been accomplished and what needs to be done. It goes without saying that we at The Merchant have nothing but praise and admiration for WWPA and Mr. Barnes, and what they are doing for the industry. We sincerely hope that their success will be recognized for what it is and supported enthusiastically by those dissenters who apparently cannot see the forest for the trees.

Let's see what has been accomplished:

"I am confident that the lum,ber industries' future success is to be found in the united action of its many segments.

'oWWPA's role of aggressive and responsible leadership is being recognized at the national level. It has been accepted as the voice of technically progressive and market-oriented western lumbermen. WWPA's public image has gained, and will continue to gain stature. The need of the industry for its vigorous programs is recognized. We are establishing belief in our competence, trust, and goodwill among all segments of our wood-using industry.

"I am impressed by the quantity and quality of voluntary industry leadership that passes on to the industry the benefits of their specialized training and long experience. They insure that the association programs provide quality service at a minimum cost to the memlbership.

"Our WWPA committees and staff together accomplished much in this past year. We now face ne.w and challenging tasks and problems.

"Forestry must provide members with authoritative answers to all phases of the new and complex timber sales contracto the new appeals procedure, and the new road easement forms. The expected change in lumber grades will result in the obsolescence of lum,ber price indices. It will also result in the need of revising all appraised data based on lumber recovery under the old system.

'oW'e must promptly complete, publish ond publicize the new WWPA grading rules and the technical data on the stress grades, as the result of the adoption of the AIS, proposal relating dry and green sizes. We must undertake a large scale educational and promotional effort with all phases of our industry including the consum,er. We plan to be among the first, if not the first, to make tech-

nical information on stress values available to the users of our products.

"We have developed the Market Strength Index, skillful use of which will provide benefits and avoid losses. The Geographical Sales Analysis program has also been introduced. This program will permit any company to compare its realization on its own products from market to market; where your company is doing well when compared to the industry, and in what area your company needs strengthening. It will provide both a guide and a measuring stick for the association's promotion program. It will open a mine of information for analysis by the association stafi.

ooThe task in public relations centers around the pressing need to increase the effectiveness of WWPA in correctly and rapidly translating western lumber industry communications to an ever-widening circle of specific and influential target areas. In the past year, WWPA member companies, their key personnel, allied associations, government agencies and the local, regional and trade press have been kept informed about the western lurnber industry. We believe there has been a good improvement in the quality of our communications. We have kept our members well informed.

"Capturing new markets for western lumber is a prime assignment of the advertising and promotion department. Its authorized level of programming determines the extent of its range. Our 1965 program has been outstanding."

Looking ahead, Barnes continues:

"There will be many changesalmost a new industry. Assuming the new ALS sizes are adopted, and again I stress the importance of adopting them, we will then be entering a period of harmony within the industry when we should plan to move forward rapidly. This should tbe a time for testing and advancing new sales and distribution techniques; a time of opportunity for the lumber manufacturer who takes advantage of the marketing opportunities now developing and put to intelligent use the economic reporting services that will become available to him.

"The new WWPA grading rules will provide for the manufacture of modular lumber products which have ,been properly developed for wide customer appeal. There will be new and accurate technical data on the stress grades available for engineering and construction use. The new rules provide for the efficient use of th6 harvested log from both the manufacturing and sales standpoint. They further provide for the manufacture of lumber products of uniform nature that will give the designer, the specifier, and the builder-contractor a readily available wood building material of demonstrable performance at competitive in-place cost.

"Finally, let's work to bring other lum,ber groups clcser to us. Let us invite all our western lumber and wood-using groups to join with us in taking advantage of our mutual opportunities. Let us command an ever-increasing share of tomorrow's markets. Let's do it together."

Who has said it better?

Employees Join to Re-Open a Modern BuildingMaterials Center at New Location

66RACK BY POPULAR DEMAND" tells u the story of an oldline southern California retailer that re-opened for business at a brand new store last month in Eagle Rock, Calif.

Eagle Rock Lumber Company, which operated at the same old stand for over half a century, closed up shop last year when their property became just too valuable to

continue operation.

The original company, founded in 1912, was operated for most of that period by Emil Swanson and in later vears bv his son, North. When the Swansons eot a tempting offer last year from the devetpers of a shopping center, they sold out and went out of business.

Three employees of the store, however,

refused to give up when the store closed. They began planning and organizing to re-open the business at a new locationjust across the street from the old yard. Their dreams were realized last month when the new partners hosted a grand opening ceremony at the modern new store.

ooWe're sure glad you're backr" was the prevailing sentiment among the hundreds of customers who stopped by during the grand opening, according to Lew Shorrnanno president of the new Eagle Rock store.

(Continued on Page 70)

9ti #

HUGE MAR0UEE SlGt{ (top left) announces the srand opening at the new Eagle Rock retail store. Sign is changed weekly to advertise specials. Partners (top center) at the new store are "Dep" Strauch (left), vice president, and Lew Shormann, president. Jim Pubols is treasurer. Color center (too'rieht). oresided over by Vern Bray, features a cdmplete' line of Pabco paints. Garden tools (second row, left), one of the

hot sellers at the yard, are offered in this tidy display. Scallop moldings and decorative trim are shown (center) in this Woodland Products display, which indicates price per foot. This handsome tool display (second row right) occupies one corner of the store. Back-up stock is stored in the narrow corridor behind the displays which line the walls. Patio area (lower left) between the store's two buildings offers

another 3,000 sq. ft. of space. The area will soon be covered to connect the two buildings. "His and her" tables (lower center) loaded wittr housewares and tools offer grab-bag specials for less than a buck. Warehouse, (lower right) just behind the new store, stocks the lumber, molding, doors, windows, wall paneling and also serves as a sales facility. Partner Jim Pubols heads up warehouse sales.

Masonite Dealers! Win Ford M

Color TV in Masonite's MATCI{ 'N VVIN TV COMMER,CIAL CONTEST as featured. on NBC's "Tonight" Show starring Johnny Garson

Your entry form is in the mail. Fill it out and mail it back and you're in on Masonite's big Match'N Win TV Commercial Contest. And so are your employees. Here's the general idea: For your name, and each employee name you send in on the entry blank, you will receive a number. Then watch Johnny Carson sell Masonite Royalcote paneling on his "Tonight" TV show, seen in six million homes nightly. At the start of certain Masonite TV commercials (you'll be given the dates later on) a number will be clued by Johnny Carson. If that number matches yours -you've won! And you have three chances to win! A FORD MUSTANG! A COLOR TV SET! It's Masonite's Match'N Win TV Com-

mercial Contest exclusively for you Masonite dealers and your employees. LOOK FOR THE LETTER CONTAINING YOUR ENTRY FORM. If you haven't received your letter by October 10, 1965, call your Masonite salesman, or write to Masonite Corporation, 29 N. Wacker Dr., Chicago, Ill. 60606. Ask for Match 'N Win Contest entry form. And good luck ! Contest void where prohibited by law.

Roseville Tourney Draws 2OO

'|\TEARLY 200 LUMBERMEN from Ore- I\ gon, Calilornia and Nevada staged a gigantic golf tournament at the Sierra"View Country Club in Roseville, the occasion being the l0th Annual Lumbermen's Golf Tournament. Once again it was aptly chair. manned by Cal-Ida captain George Duff.

The annual 'oDufi Tournament" was a slick-as-glass production from start to finish and Nlother Nature gave the August 27 event an added assist by holding, the temperatures down to a balmy 80 degrees.

Concluding the tournament, the gang

convened in Sierra View's beautiful clubhouse for welcome refreshments and after a long social hour devoured a couple of hundred fried chickens with all the trim. mings. What appeared to be several hundred dollars worth of trophies and prizes were distributed during and following the banquet, Adco's Bill Flowers walking ofi with the low gross trophy by firing a professional 72 with Art Seamans hot on his heels just three blows behind.

Palo Alto wholesaler Knut Weidman (Continued on Page 74)

Al{l{UAt LUMBERMEI{'S I0URtIEY-all caDtions frorn left to right' (1) Cal-Wood's Charlie Baker with Morrie Tisdall and Harry Mc0all. (2) Don Crane, Joe Martin, Bill Courtwright and Bert Dennis. (3) Duke Warnock, Joe Lausmann and Little Vallev Lumber's Fred Haynes. (4) Gary Levi, Roy (gulp) bunbar and Del Pugh. 6) Elmer Lewis and Jerry Dodse of BrooksDodge with 0rville Eastman. (6) 'Bill R-alston, from G-P's Portland office, and Paul Phelps. 0) Mead Kibbey and Ralph Lamon. (8) Clyde Crenshaw and Kimberly-Clark's Herb Brown. (9)'Len Salasky, Bob

Peterson and Lee Girard. (10) Mel Ruffatto, Bill Kershaw and Harry Wickman of Jackson. (11) BrooksDodge's Jeff Brooks and Bob Turner with Ray Tayitrr, Rocklin Specialties. (12) Harris Vaughn oi Reno, Chuck Boeggman, Norman Hill, Woody Ames and Don Dier. (13) McWilliams Lumber's Harrv Robinson with Harvey Bahr and Bill Sayre. (14)'Hugh Pessner and Len Richert. (15) Tourney director George Duff with Mrs. Duff and Lila Schlfner. (16) Adco's Bill Flowers, low gross champ, and Perry Van. (1D Roseville Lumber's Willard LaFranchi and 0rville

Eastman. (18) Chico retailer Carl Dietz and Bill Blattner. (19) Bud Miller, Ias Plumas Lumber, and Beryl Robinson of Visalia's Branch Lumber. (20) Mid Valley Lumber owner Mike Jarvis and Stan Dick. €1) Tom Corbett and Stan Dick. QZl Brace Gurner and TW&J's Nifty Gay. (23) DeWitt Smith and Larry 0wen battle out a gin game. (24) Cal-Sac's Morrie Tisdall and Glen Butler. €5) "Connie" Connell and Fred Passmore of newly-formed Forest Products Marketing,' Inc., with Bill Burkhart and Hany Lausmann, who directs the "Lausmann's Lousy Loggers" band.

CATIFOXNIA IUilAER'YTERCHANT

The unseen beauty of Weyerhaeuser's new plank and beam roof systern is the way it sells

Weyerhaeuser Laminated Dccking and Vertically Laminated Beams will pay off for your customers in two important ways.

They produce the kind of beautiful interiors ciated with the finest custom-built houses. And builders find they can install Laminated Decking in about half the time it takes to lay solid T & G.

Laminated Decking is edge-matched and end-matched which means joints don't have to fall over beams. Each piece supports its companion pieces providing greater rigidity and a lot less nailing. Sawing only has to be done at the end of runs. And that cuts down waste plus saving valuable installation time.

Weyerhaeuser Vertically Laminated Beams complete the roof system. You can offer these sturdy structural members in lengths up to sixty feet. That means no costly construction splices. And their strength is equalled only by

their appearance. The smooth factory sanded surfaces look beautiful left natural, stained or painted.

Beams and decking are laminated with uniformly kiln-dried

usually asso- lumber which gives them great dimensional stability. Twisting, warping and unsightly checking are virtually eliminated.

A Weyerhaeuser plank and beam roof system, with the combined advantages of beauty, quality and fast installation, will have tremendous sales appeal to your builder customers.

Both beams and decking are available in a choice of appearance grades, so you can sell them for all types of construction from custom houses to budget buildings. Put some in your inventory. Tell your customers the advantages. Once you've made a sale to a first time customer, you can bet he'll be back for more.

Write us at Box B-97, Tacoma, Wash., for two new booklets on Vertically Laminated Wood Beams and Laminated Wood Deckine.

Larninated Decking a,nd Vertically Laminated. Bearns

E nergetic Refsi ler Chsrlie

Dqrt is LMA's Mqn on the Go

qCHEDULE A MEETING of

importance

u to the retail lumber and building materials industry and you are certain to find Charlie Dart in attendance.

Long active in all types of programs designed to improve the lot of the retail industr/, Dart now reigns as president of the Lumber Merchants Association of Northern California.

Elected to this important post last spring, he has since been traveling through northern California meeting with members and non-members alike, doing his best to help solve common industry problems which affect all dealers anxious to make a profit and increase their business.

"The industry has been good to me over the years," explains Dart, 'oand I hope that my efiorts help in some way to repay the help which has been given me."

An avid spokesman for industry unity and action. Dart can be counted on to ex. press these sentimentg whether talking to a

prospective association member, building code officials, manufacturers, distributors or others. He says what he believes and you have to believe him.

As a partner of Beth Pollard, Dart directs a crew of nine persons in operating K-Y Lumber Co., Fresno. The yard was started in L943 and was purchased by Charlie and Beth in 1947.

Dart brought considerabld background and experience to K-Y, just as he does to his LMA post. From 1923 to 1929 he was manager of dining service at the University of California, Berkeley, "and we all ate very well-a practice I've never been able to escape," he adds.

Leaving Cal, Dart joined Mason Mc. Duffie Co. in Berkeley as a salesman in mortgage loans, real estate and residential construction. In 1933, he became a field engineer for the federal government affiliated with PWA and WPA. Six years later he was named director of the Kern County

"HERE'S TllE USI, where should we hold our next meetinc?" Dart asks fellow LMA board members (top photo)1. H. Haunschild, general manager of Charles C. Meek Lumber Co.. Redd-ins, and Charles Cross, Sr., Truckee-Tahoe Lumber Co., Jruckee. "Now, Bob, if you can only keep those damn budgets in line you'll go down in history," says LMA Prexy Dart to Executive Vice President Bob McBrien (lower photo).

Building Department and was instrumental in starling the use of building permits in the area.

o'These permits were just for non-residential construction," he explains, "but we were about the first to make use of them as a means.of insuring good construction."

Dart served Kern County until 1942 when he joined Bernie Barber's group, became an expert with OPA and secretary of LMA. "It was a busy period and one that presented many problems for lumber dealers due to war-time price and material controls," Dart recalls. "Yet it was a time which helped to bring about a new growth and importance to our industry as the need for housing tracts came hand-in-hand with peaee."

Born in Galt, California on April 22, L902, he attended local elementary schools, the University of Californiao and in 1923 won the hand of his charming Jessie. Together the two have o'lived life a day at a time and enjoyed most of it" for 42 yars. The Darts have two daughters, Gracemary Hartstock and Patricia.

fuide from LMA activities, he has devoted much efiort to Hoo Hoo Club 31 of which he is a past president, the Fresno Exchange Club, of which he is past president, and the Fort Washington Golf Club, of which he is also past president. He has also found time to be Worshipful Master of the Las Palmas Masonic Lodge and a trustee of Tehran Shrine Temple.

As we said at the start-call a meeting of importance and Charlie's sure to be there. And it's always a pleasure to be there with him!

Sll0Wll{G OFF a new wall panel display, (upper left) Charlie gives the customer keatment to bookkeeper Adoline Schunk. Dispatching an order, (upper right) Dart confers with one of his drivers at the K-Y yard. Dart's son-in-law J. J. Hartstock (lower left) helps to

keep K-Y Lumber Co. running smoothly as Gharlie continues to run to meetings. At home in his K-Y office, (lower right) Charlie can usually be found on the telephone either drumming up business or heltr ing solve an industry problem.

Srsalkraft Lamber Wrap

... is the big news at Latham Brothers Lumber Co., Mineola, N.Y. lt is a specially developed reinforced paper/plastic wrap that, for the first time, makes outdoor storage of lumber and other building materials both safe and economically feasible.

Mr. Kenneth R. Latham reporls: "We have found that Sisalkraft's Lumber Wrap provides maxrmum protection and is easy to use."

kraft'breathes'to let moisture dissipate. This makes it possible to store lumber any place, regardless of weather. allows Drotected lumber to be delivered at job site at any time, and permits purchases to be made when most profitable, without regard to available in' door storage facilities.

Sisalkraft Lumber Wrapfor Everyone Who Han'

The reinforced paper resists puncture, rips, prevents dles Kiln-Dried Lumber can be making money for you staining; opacity prevents sun damage. The pclyccat- right now. Send for samples and prices. Write: Sisaling blocks entrance of water and moisture, and the kraft Division, St. Rcgis, StarkcyAve., Attleboro, Mass.

New, specially-engineered, reinforced Sisalkraft Lumber Wrap betng exantined by Kenneth R. Latham of Lat' hanr Brothers Conrpany, and Frank Schneider, Sisalkraft Representative.

After onfy 77 doys in business

Devq stoting fire completely destroys new retqil building moteriqls ysrd

A NEW RETAIL store in Rancho Corn douu, Calif., in operation less than three months, was totally destroyed by a raging fire that swept through the yard on September 5.

Damage to the Cordova Lumber Company was estimated at over $100,000 by owner Tom Watts oI Fair Oaks. The yard had only been open since June 20.

Watts said most of the building and contents were insured and that little if anvthing could be salvaged.

The lumber facility consisted of one large structure which housed most of the yard's inventory.

Watts also owns the Gateway lumber yard in Orangevale, Calif., and has been in the lumber business for more than 12 years. He said the firm would rebuild on the same location.

All of the company's records and books

are kept at the Orangevale store. Watts said customers will be handled through the other plant.

The blaze, reported by passers-by, was battled for more than an hour by the Rancho Cordova Fire Department.

"The building was totally ablaze when we arrived on the scene," reported Fire Chief Elmer R. McBeath. o'We did everything possible but the fire was coming through the roof and the front of the building was beginning to cave-in."

An B5-foot aerial platform firetruck and five engine companies of the Rancho Cordova department poured water on the fire, The only available source of water was a small irrigation canal which runs in front of t}e property.

A major portion of the department's 60 full time and volunteer firemen were called to the scene.

A rasine fire sweot throush AFTER : i9' i*',' :il.?'!1'#l'!,h ingcompletely destroying the building and its contents.

Don't tie up your working caPital trying to inventory a f ull color line of true rustic stains. With new Pabco rustic stain bases you can materially reduce your inventory, and never be out of stock of any popular rustic stain color.

Every customer who enters your store to buy a rustic stain can be sold and satisfied, because you're neverr cut of stock of any colorl fh s c:an ineans repeat business ..,,-(i rr ore prof its for youl

Your cost on new Pabco rustic stain machine bases is set to assure you highest marginsl Compare Pabco prices with the oldfashioned line you're now carrying

-you'll buy better from Pabco, reduce your inventory investment, sell more and proftt morel

Call or write for comPlete intormation about new Pabco machine base rustrc stains, anci ask to see tfre hard sellinct in store product rlisplays anci advcrt s trg a iou'v ances avai aLle to heip you britrq customers rnto your- sturel Pabco Parrrt Division, FibreL;oard Paper Products Corporation, 47 5 Erar' nan Street, San Frarcisco.

Dealers Can Make Profitable Use of Mass Merchandisers' Proven Sales Techniques

Lumber and building supply dealers can make profitable use oI mass merchandisers' aisle techniques, according to K. F. Browning product and marketing manager for Du Pont's consumer product division.

In a recent talk, Browning outlined four basic principles involved in this new, for traditional dealers at least, concept of marketing:

(I) Use price promotions at regularly planned intervals to build traffic for your big-ticket items.

(2) Base your price not just on margin but turnover as well, so that your promotion will "pay its way."

(3) Reduce prices on only a few nationally advertised "leaders"-not across the board.

(a) And return to regular profit levels promptly at the end of the promotion.

tITTtE WAIK-IN IRADE

Browning pointed out that the average lumber and building supply dealer's location doesn't enjoy much 'odrop int' walking trafre, and that his locale is more of a "terminal facility"-a place where customers head when they have a definite need in the particular line.

"If their need is lumber," he pointed out, "chances are one of you will get a shot at tlrem-for your only competition is your fellow lumber and building supply dealer.

"But if it happens to be in the allied obuilding supply' line, you may see them and then again you may not, depending on the general item or items desired. For this is where you run up against other retail outlets, hardwares, mass merchandiserg etc. -many of whom are actively promoting

such wares.

"Like the operator of the vacation resort," Mr. Browning emphasized, "yoo must get your customers out of their homes, into the family car, and to your place of business.

"Few suggestions equal the pull of a low, low price on a well-known, nationally advertised product."

ADVERTISING IMPORTANT

Browning also pinpointed tlle importance of advertising as a motivator, and explained that underlying the success of the 1964 tax cut as a stimulant to the economy was the high rate of advertising, which created a pressure of consumer demand sufrcient to utilize the additional personal income.

He described the task of DuPont's consumer products advertising as twofold: (I) to attract attention and favorable consumer reaction on a national basis; and (2) perhaps of most importance to the retailerto build traffic and subsequent sales when used cooperatively by dealers at the local level.

Another key to higher sales and profits for retailers is in recognizing the necessity of standardized channels of distrilution, according to association executive S. M. Van Kirk. In the following discussion he sets forth his views on standardizing distribution channels.

"Business at the retail building material dealer level is becoming so tough that the dealer feels he can improve his position by merely changing his tide to 'discount housg' ocash and cartyr'or 'warehouse discount center.'" accurding to Van Kirk. He added that a retail"builfing material dealer is a 'oretailer" and a change of name isn't the solution to the chaotic distribution problems of today.

Van Kirk is general manager of the Na' tional Building Material Distributors Asso' ciation (NBMDA).

"If there is one basic fact that I may reiteratert' Van Kirk emphasized, "it would be tlat the wholesale distributor is an econ' omic necessity in the distribution of building materials. And, regardless of eftorts now being initiated by a dealer group'to research centialized pnrchasing,' Jto research volunteer chaingt 'to perform wholesaling functions,' som@ne has to warehouse sell . . break bulk . provide credit and deliver regardless of who performs these functions, they must be performedand at a cost.

,VIANY SEEK CHANGE

Van Kirk went on to say tlat too many dealers think a narne change is the answer, and manufacturers, with over capacitn are inrigued by such dealer thinking.

o'When it comes to distribution, we can say, tno, Mr. Dealer, tJrere is no Santa Claus.' Before any of us &rn find the magic solution that might be waved like a wand which will increase our net profits, we had best face up to some of the realities of today's competition."

The dealer and the distributor must ride the same tandem bicycle in srder to survive the many changes in the marketplace, Van Kirk pointed out.

o'This bike stops when one rider stops. If it goes left, you both go left, if you go fast, you both go fastero and if you slow down, you both slow down together. About the only improvement would be a threeseated bicycle with the manufacturer in the third seat. This would be an ideal manuturer/distributor/dealer relationship. However, I don't know who we would put in the middle."

,VIISGUIDED CONCEPT

The NBMDA general manager concluded that the ,basic misunderstanding today is the misguided poncept by both the distributor and dealer that he can make his profit on the purchasing function rather than on the selling function.

o'We can't help but be somewhat cynical about this approach, as it is commonplace that neither the wholesale distributor nor the retail dealern in general, are willing, or ablen to keep whatever additional discount they may receive, but immediately pass it on to the custom€r," he said.

"Because of the growing trend by the purchaser to get shaded prices, I want ot emphasize this comment about buying right, 'he said. oolt is our opinion that such purchasing efforts are only stop.gap grmmicks which have not penetrated to tle core of the problem, and are not lasting solutions. Let's get that tandem 'hicycle operating."

Da.nt Forest Products, Inc.

Clyde Jennings NewSan Diego Hoo-Hoo Chief

NEW PRESIDENT Clyde

r \ Jennings took the helm of San Diego Hoo-Hoo at the group's annual installation dinner held September 10.

Club No: 3's second-in-command is A. L. McAlpine and Chuck Hampshir,e will serve as secretary-treasurer.

Outgoing president Ed Gavotto, who presided over the election and installation ceremonies, was presented a mount. ed gavel by the club as a token of his fine work during his tenure.

Several past presidents were on hand to witness the swearing-in ceremony including Perry Smith, Wes Thomas, Bill Evenson, Al Frost, Jr., and Bill Pumfrey.

l{EW.?RES|OEI{T Clyde Jennings kight at top teft) exchanges HoeHoo pins with out.going president Eij Gavotto. C'[ub No.3's new. secretary-treasurer is Chuck Hampshire (top center). That's _past_ president 4l FrCst fleft at' top righi) chatting with Bill Evenson (right). Chow time for'Gorion

Frost (left at lower left) and other members. Ed Gavotto and (lower center) the handsome past president's Dlaque Dre sented to him by the club. Past preiident perrv'sniith (left at lower righD welcomes Walt Burrows. Severai past presidents were on hand to witness the swearing-in'ceremony.

ocroBEn, t965

NEW STUCGO v\/ALL PAGKAGE SELLS ITSELF

A GREAT CONVENIENCE FOR YOU AND YOUR, CUSTOMER!

Eliminates gathering small quantities of assorted materials and telling customer how to do it. Package shows customer all of the answers.

Display STUCCO-KIT with related items and watch them move ! Contains STUCCO-RITE backing, special nails, instructions, for 100 square feet of stucco wall.

SrrsseKlT by K-LAIH

Mokes "do it yourself" slucco wolls eosy! r ldeol for controclor with smqll iob, too! r Puts profit inlo'nuisqnceo soles. r Sells irself plus reloted moteriqls - reody-mix, lools, point, etc. I Con. tqins everylhing needed excepl cement morlor ond hond tools.

ORDER THIS NEW MONEY-MAKER TODAY!

CALIFORNIA LUMBER MERCHANT

Plan of the Month

by HIAWATHA ESTES, A.!.B.D.

These excellent house plons ore for sole os qre Mr. Estes populor Plon Books. Mony retoilers olreody sell or provide his Plon Books os q customer service of proven populority. Mr. Esles house plon column qppeors in mony publicotions in the West. Use the coupon on this poge for informotion without obligotion.

Note the outstanding traffic circulation from the entry and center hall to every room in the house.

This impressive kitcheri layout is an excellent example of how far professional planning can help you in your guest for a convenient, workable kitchen. It can boast of all the latest built-ins, a wide floor to ceiling pantry and an exceptionally generous sized dining area. Laundry facilities and a water heater are in the garage while the forced air furnace opens to the bedroom hall. Wide wardrobes separate each of the 'bedrooms from the bath. The location of the windows in the master bedroom provides cross ventilation and yet does not interfere with furniture arrangement. A deep window is next to the wardrobe--where furniture would not be located because of wardrobe access-and a high sliding window is on the opposite wall.

HIS SMALL TWO BEDROOM home has more distinction and compact and efficient without any feeling of being cramped. In fact, the modest size of this design belies its unusual livability.

Clip this money-moking coupon!

llatlonwlds Plan Eoolt Co. 0cpt C.t.tl. 8or 4ll4 tlortlridge, Callf.

Please send me complete information about the special volume discounts to retail dealers, on complete working plans and a full selection of home plan books.

A huge linen closet opens to the bedroom hall while a guest closet opens to the entry.

The impressive layout of the living room lends itself to a variety of furniture arrangements, all of which take full advantage of the wide fireplace. The fireplace only projects into the room a short distance so as to take very little livable space away from this room.

The bath features a pullman lavatory which is separated from the toilet by a half-wall with obscure glass above. There is both a tub and shower. If a separate shower is not desired, this space could be used as a closet which would open to the hall.

The plan has been designed for a wide lot. However, it could be built on a very narrow lot if it were rotated 90 degrees counterclockwise and the garage dmr and window location reversed. The rustic ranch exterior as illustrated here is still one of our most popular designs.

PLAN NO. 2907 993 SQUARE FEET

GALEND AR

OCTOBER

Hoo-Hoo-Ette National Board Meeting-October 9, Hyatt House, 5547 W. Century Blvd., Los Angeles, 9 a.m. to 5 p.m.

Eugene Hoo-Hoo-Ette Club 2-October 11, Dinner Meeting at Del's, Eugene, Oregon.

Los Angeles Hoo-Hoo-Ette Club No. l-October 11, monthly meeting, Andersons restaurant, Maywood.

San Fernando Hoo-Hoo-Ette Club No. G-October 13, monthly meeting, call Agnes Mclntyre for reservations.

SERVING THE SOUTHWESTERN RETAIL DEALER WITH CHOICE

OtD GROWTH REDWOOD

"Complete Inventory-All Sizes & Grodes, Green or Dry-for eyery purpose"

home of

Redwood Fencing Sidings

Interior ond Exterior Finish

CEMRALLY LOCATED IN THE GREATER LOS ANGELES INDUSTRIAL AREA +

LCL FROM YARDFAST PICK-UP DIRECT SHIPMENTS VIA RAIL OR ]-RUCK & TRAILER- 1O CAR S.P. SPUR TRACKADJACENT TO ALL FREEWAYS +

COMPLETE MILL FACILITIES AT CUR I O ACRE WHCLESALE DISTRIBUTIONI PTANTNATIONAL SHIPMENTS OFALL PRODUCTS

"There is no SUBSTITUTE forr EXPERIENCE!"

PACTFTC. LUMBTR

MAIIISON COMPANY

Forest Products Research Society-October 111-15, "shanks Mare" tour of mill & pulp facilities, Crescent City, Scotia and Samoa.

San Joaquin Hoo-Hoo Club 31-October 15, 18th Annual Valley Frolic, golf at Fort Washington Country Club, Bowling at Blackstone Bowl, Concat and big dinner show at Fort Washington. Contact Bud Barber or ticket chairman Craig Gaffney.

Los Angeles Hoo-Hoo Club 2-October 16-17, Big annual family weekend. Golf, dinner-dance and prizes, entertainment. Gleen Tlee Inn neat Victorville.

National Forest Products Week-October 17-23, Week-long salute to America's forest industries.

Oakland Hoo-Hoo Club 39-October 18, Forest Products Nite, Villa Peluso, Oakland.

California Building Materials Dealers Association-Oct. 22-28, Annual convention. EI Mirador Hotel, Palm Springs, Caiif, Lumber Merchants Association-October 27-28. Harner Mitchell Store Planning Clinic, Sacramento Inn.

NOVEMBER

National Forest Products Association-Nov. 8-9, Technical progress conference and mid-year meeting. Palm Springs, Calif. Lumber Association of Southern California-Nov. 18-1g. Fifteenth annual management conference. El Mirador, Palm Springs.

CARVTD ORNAMENTS

Especially For WOOD MANTELS, INTERIOR WOOD.WORK AND WALL DECORATIONS

Manufactured in wood fibre and composirion marerial. \7e have many thousand parrerns in the various arr periods of designs.

Our compositions and wood fibre carvings are exact reproductions of artistically hand carved wood parterns.

7ll7 Essl Firestone Blvd.

DOWNEY, Colif. 243 TOpcz l-6701 SPruce 3-2292 P.O. Box

"SERVICE is our poromount stock-in-trqde"

Catalogs Aaailable

ec BrelN EXECUTIVE," says one friend of mine in Chicago, trAH "is one who has the ability to plan, o.ganize, tealh, Ags.K delegate, inspire, and secure maximum results through skillful leadership." And, they might add, who does most of his work on an overtime basis. * *

Letting well enough alone is a fine proverb for a man without ambition, but a drag-anchor on one who wants to gbt ahead. Nothing is well enough if you are capable of doing better. There is an old Spanish proverb that says: o'I will enjoy the little I have while the fool is hunting for more.'l The ambitious man turns that around and says: "While the fool is enjoying the little he has, I will hunt for more." The way to hunt for-moie is to utilize your time and ability without stint. *

Walter Lippman was at his best when he wrote: "W'here all think alike, no one thinks very m;ch." *

And the great bard, Homer, when asked for the definition of man, replied: "MAN t: O* ANIMAL* THAT WRITES."

According to written history, his disciple Tzu-lu once asked Confucius: "What makes a gentleman?" And the great Chinese teacher replied: "A gentleman has nine aims: to see clearly; to understand what he hearsl to be warm in mannerl dignified in bearing; faithful in speech; keen at work; to ask when in doubt; in anger to think of difficulties; and in sight of gain, to think ofright."

Some day I am going to prepare and preach a sermon on the subject of HELPFULNESS. Truly it is the most dazzling star in

BY JACK DIONNE

the firmament of human characteristics. Helpful people are God's most gracious contributions to society, A man may possess no great gifts of mentality, money, or influence, but if he be HELPFUL he stands shoulder-high above the gifted, and the rich, and the powerful who lack that matchless spiritual inclination. The grandest thing on earth is a helpful human; and the saddest parody of humanity is he who has gifts, the money, or the power to help, but lacks the willingness, the understanding, or whatever the consciousness may be that says 16 a huuran-"BE HELPFUL."

Remember th"r" f""t.", ",; t"u"nJ. with no experience in cotton created the cotton gin; an army officer was the father of photography; the electric motor was developed by a book-binder; the typewriter was developed by a farmer I the pneumatic tire was created by a doctor; the typesetting machine was the idea of a grocer; and numerous other great blessings that have come to industry and to the world in general were from the minds and hands of amateurs along those particular lines.

Edmund Burke, " *r"1, n'gHJt*"r, of""rroth". day, said that a thinking man's best motto for life is o'Nitor in Adversum," meaning, to make one's way with effort. Such an opinion from a man of surpassing talent might well be a warning to those ordinary humans who incline to the belief that the world owes every man a living whether he deserves it and earns it, or not.

One unconn""t"d "lo.lng tto,ittr "Ciildr"n should be taught the facts of life," says a newspaper headline. Yes, indeed. How otherwise can they understand what the movies they see are all about?

Vacation Home Market

Good at New Location

S5DUSINESS IS better than ever', is the D report from Clear Lake Lumber, who last year completed a move across the street to a new three and a half acre home in Clear Lake Highlands, Calif. Long-time lumberman Charles Conlin is manaeer at the store.

Matching the booming vacation homebuilding industry in the icenic Clear Lake area, management went all out last year, erecting a new 16,000 sq. ft. combination store and warehouse, a modern all steel structure that is completely air conditioned.

Because a good many second home projects are weekend family t'workouts"" the yard is exceptionally *eil geared to service this trade. Management attempts to quote and get the complete package-many times even the tools to build it with!

Originally one of the old Hammond Lumber Co. yards, Clear Lake was purchased by Hank Bailey when he took over the firm following the sale of Hammond to Georgia-Pacific. Both manager Conlin and Bailey are old Hammond disciples" Conlin coming to the Clear Lake yard in 1947.

BIG t{EW P[AtlT (top left) is directly across street from old Hammond location, long established in picturesque Clear Lake Highlands. Manager Charles Conlin kight at top right) moves a couple of gallons of Boysen plus a paint roller across his new checkout counter to a happy, but paint spattered customer.

Dick Bailey (lower left), son of Hank Bailey, in the new warehouse end of the 16,000 sq. ft. all steel building. Dick was busy stocking those new stand-up racks with dry finish lumber when picture was taken. Just a partial view of big bright Clear Lake showroom. Inventory selection is exceptionally wide.

#i',ffi

San Antonio Pole Buildings

us big moneY insursnce premitlms."

"We required two separate buildings to expedite the handling of lumber and materials at our plant. Several of our lumber friends recommended Frank Ruggieri and his organization for thejob. Frank pointed out that by having two separate buitdings l.could get a big break on insurance premiums, since the danger of fire was gieatly reduced. Our buildings had to be specially constructed for our unique operation, but the San Antonio crew compieted the job right on schedule and in record time."

Pioneer of pole conslruciion, Son Antonio experience ond know-how builds long-losting rigid pole buildings for every use. Give us o coll! Our slqff of engineers will be hoppy to help you design the building thot best suils your porticulor needs.

{ All buildings engineered and designed by licensed engineers

J Insurance rates considerably less-yet full coverage

{ All poles cemented to a depth of six feet

y' Never needs painting-won't rub off on clothes

J No odor

y' Safe against earthquake, wind and weather hazards

y' Designs meet all building code requirements

SAYS JOE DOOLEY, president of Dooley & Co., Cityof Industry, Calif.

Son Antonio will occept lumber in lieu of cosh, or will orronge finoncing to suit your budgef

John Robins Elected New CRA Presidenr

|OHN L. ROBINS was elected president rl of the California Redwood Association at the annual meeting held September 13, in San Francisco.

Robins, 4S-year-old vice president in charge of marketing for the Simpson Timber Company, Seattle, has served on the board of directors of the association since 1962. He succeeds Stanwood A. Murphy, president of The Pacific Lumber Company.

The CRA board of directors also elected Dorothy B. Seeley to the position of treasurer of the association, succeeding Martha J. Berg, and re-elected Philip T. Farnsworth as executive vice president and A. O. Lefors as secretary.

Board members include: Julian N. Cheatham, Georgia-Pacific; Russell H. Ells, Willits Redwood Products; C. Russell Johnson, Union Lumber; Howard A. Libbv. Arcata Redwood; Harry A. Merlo, Rockport Red. wood; Harold A. Miller, Miller Redwood; Stanwood A. Murphy, The Pacific Lumber Co., and Robins.

CRA Nqmes lonning Ad Monoger

Keith Lanning has been appointed advertising manager for the California Redwood Association, according to Philip T. Farnsworth, executive vice president of the association.

Lanning will be responsible for the planning coordination, and execution of the association's promotion program, working in conjunction with the CRA's Promotion

lhe lumber market is l00lfing uD

,., now that BAXCO-PYRESOTE fire retardant treated lumber and plywood have been approved bythe new Uniform Building Code and by FHA for many uses formerly restricted to non-combustible materials. Stock up to meet the growing demands as architects and builders turn to fire orotected wood for wall studs, plates, roofing, etc. For the whole story on the new permissive uses-and what they mean to you in sales upturn-send for our Bulletin.

AFTEa

Committee and - the firm's advertising agency, Honig, Cooper & Harrington.

Lanning formerly was account executive on the Hills Bros. cofiee account at N. W. Ayer & Son, San Franciscoo and prior to that, an account executive at McCannErickson Co., San Francisco.

A native of Redding, California, Lanning attended the University of Nevada from 1946 to 1948, and obtained his Bachelor of Science degree in Business Administration from the University of California at Berkeley in 1951. He makes his home with his rvife and three children in San Rafael.

Centrol Volley Box Chonge

Central Valley Box & Lumber Co. has shifted its main ofices to Los Angeles, according to Les Passmore. the firm's president.

The company will continue to operate a branch office in Oroville, Calif., headed up by. long-time lumberman Owen Morris, for many years associated with Quincy Lumber Co., Quincy, Calif.

llEWtY-EttCTtO PRESlllEtlT of the California Redwood Association, John L. Robins of the Simoson Timber Company (righU, presents outgoing President Stanwood A. Murphy, The Pacific Lumber Comoany. with a plaque in appreciation for his services as-prisident.

KEITH tAiItIIIIG

ALL,YOUR CUSTOMERS WOULD RATHER USE WOOD

Georgia-Pacific will precision-end trim to your specifications. Every ptece of lumber will arrive clean and bright, orange-end painted.

AII studs are fronr our own production of Douglas fir and hemlock. They're association grade stamped. We'll furnish standard and better, or 10-15% utility and better. Packaged units are double steel banded.

Georgia-Pacific ships studs by cargo, rail and truck direct to California customers from West Coast mills.

You can rely on Georgia-Pacific as a constant year round source of qualrty lumber products.

Crane Shifts Planing Mill to Planr Site

A FTER OPERATINC their planing mill 1r for 17 years in Corning. Calif., Crane Mills Inc. recently moved this phase of their operation to Paskenta, where their sawmill is located. Paskenta is situated lB miles west of Corning at the foot of the Coast range.

The change was made in July "to save thousands of dollars a year," according to company officials.

Since Corning was chosen for the planing mill site in 1948, labor costs have increased over 200 percent, the firm reports. This, in effect, has greatly increased the cost of moving lumber from one location to another.

Furthermore, as California has grown, the firm's truck ,business has g.o*i p.oportionately, making the need for a railhead location much less important.

In addition to eliminating a duplication in lumber handling, savings are also effected by better coordination between the sawmill, the planing mill and shipping.

MR, REIAII DEAITR:

An effort will be made to lease the Corning facilities, except for a small portion of the storage facilities and loading dock which will be retained for the firm's rail shipments.

Crane Mills was founded in 1932 by Walter Beane and Harold R. Crane, who built a sawmill at Bly, Oregon and later a second mill nearby. The Bly operation was sold in l9M in favor of the Cali{ornia location with the purchase of a sizeable block of virgin timberlands just west of Paskenta in the Mendocino National Forest. Walter Beane and Harold Crane died several years ago and the firm is now owned and operated by Harold's sons Ray, Wes, and Don and their sister, Madelyn Mason.

The company processes approximately 32 million feet per year of timber from their own lands, federal lands, and private holdings in the area.

D. C. ESSTEY ond SON mointoins o well bolonced SHED INVENTORY of . QUATITY DRY REDWOOD

O AYE & CTEAR PATTERN STOCK

O BEVEIED SIDING & S4S

reody for immediote delivery-or pickup

No Order Too Smoll

Just try us for PRICE & SERVICE

ffi$

Willils Redwood Producfr Willits, Colif.

Monufoclurerc of: Certified Kiln Dried Redwood .

Bevel Sidings o Foctory Primed o Wropping Lqth

o Rough & Milled Commons o Timbers o Member of c.R.A. & R.t.S.

Pockoged Lots r Truck & Trciiler Shipmenis r Less

Thon Corlood Lols o Mixed Cor Shipments o Dry Kilns

o Ploning Mill r Ponderoso Pine r Boords. Siding al

FOR PROMPT EFFICIENT SERVICE CA[L: RAynrond 3-1147 or PArkvieur I-758O

AERIAL VIEW of Crane Mills'plant in Paskenta, Calif. New

planing mill is in large building at center.

IYPICAL VIEW of Crane Mills' cutover land. Property shown was cutover in 1947. with only defective and overripe trees being taken but at firit cutting. As a result, it is difficult to distinguish between cutover and virgin timber stands at first glance.

Wood Products Associotions Win Boy Areo Building Code Bqttle

l\JO IIETTIIR illustration o[ the saving. r \ '"Cood things do nol come easilv." erists than in lhe recently won battle in San Francisco, where permissive use of "approved" fire rctardant trt-ated wood for studs, plates and blocking in onr:-hour fire-resistive permanent partitions in highrise o{fice and apartment buildings is now a part of the local building code. A four year fight, begun in 1961, by thc huilding code stafi of the National Forest Products Association nith comlilete cooperation and help from the Western W'ood Preservers Institute and a late assist from the Bay Area Wood Council. lras resulted in a changed San F rancisco building code.

Right now, as a re-.ult of cooperative efforts, this permissive use is now incorporated in four national model codes and in the codes of 25 of the 40 largest U. S. t:itit's, which includes Seattle, Portland. L)enver, Phoenix, Honolulu, and the Cali' Iornia cities of Long Beach, Oakland. San F rancisco. Sacramcnto and Los Angcles. What this means to San Franci-.co alone is a prospective market for several million Ieet a year, and possibly a billion feet on a national basis, of 2 x 4s in reasonalrlt' length specifications in species heretolore somelvhat handicapped by Iesser strength characteristics. Sure, the wood preservers rrill benefit, and God bless'em for helping create this new market for lumber.

There is no doubt that code restrictions are one o{ the biggest lactors in limiting Iumber's use. Producers of alternate building materials, lruilders. and labor, facing intrusion of u'ood and t'arpenters into formerly protected markets, have and will t'ontinue to {ight t'ode revisions. This is "dog eat dog" r:ompetition in its most lethal form, and {ew are aware of the scope of man()uvers behind the political fronts to olrtain or maintain a preferred position.

The lumber industry highly commend-* John Fies of National Forest Products Association, who with unstinting help from Marx Hyatt of J. H. Baxter & Co., repre. sentins the Western Wood Preservers Institute, have r:arried this battle to a satisfactory conclusion. Retailers and suppliers in the Bay Area u-ill soon be thanking these gentlemen for providing them with this expanded anrl new market.

Wesihqrd Nome Chonge

W'csthard Importin g Corporation has chaneed its namc to \Vestern Hardwood Lumber Co.. according to an announcemt'nt lronr Phillip Latasa. pre-sident of the wholesak: distribution firm.

"Nothing has changed but the name," reports Latasa. The firm will continue to operate from its Beverly Hills. Calif. office.

Frank Davis Heads Arizona Retail Group

Frank E. Davis, who took over as se(,retary-manager of the Arizona Retail Lumber and lJuilders Supply Association earlier this year, is a man who came to his job with a fine hackground of solid qualifications. Not the least of which is neariy twenty years in the retail lumber business. Frank replaced Gus Nfichaels who resigned to enler lhr- manag,'ment eonsrrlting field.

He rcccir.ed his Bachelor o{ Arts desree f rom Whitman College in \1-alla Watta. !(/ashington. He served in the Army Air Corps and t-.S. Coast Crrard f rom I9 ll through 1915. and was honorably discharged u.ith the rank of Navy Lieutenant.

He was manager and merchandising manager oI the Tum-A-Lum l,rrmber Co. in Oregon and Washington lrom 1946-55 and was managing partner of the Hillsboro lumber vard from 1955-63. Davis rvas appointed retail sales manager of tht Cactus Lumber Co. in Phoenix. Arizona. where he remained until l)ecember 1961. He then became manaser of the Hamman-McF-arland Lumber Co. of Scottsdale. Arizona until joining the lumber association.

Long actile in hoth husiness. civic

and community afiairs, Davis helped organize the Heppner, Oregon Junior Chamber of Commerce in 1947 and was secretary of the Heppner Chamber of Com.

CATIFORNIA TUMBER MERCHANT

Commerce in 1962 where he received the distinguished service award for outstanding servicc and past president of the Spartan Athletic Club. He also served as campaign manager of Washington County for Governor Elmo Smith of Oregon during his bid for election in the U.S. Senate.

ln 1962. he was president of the Portland Area Western Retail Lumbermen's Association, co-chairmaned the WRLA convention in Portland in 196I and was a member of WRLA leeislative committee from l9(rI.62.

In Phoenix, Davis serves as a member oI thc board of trustees of the First Congregational Church and is superintendent of the sccond session of Sundav school. He is married and has two children. -Vain offic'e of the association is located at 4710 No. Central Avenue. Phoenix.

Arizonq RetoilAssn. Gqins Five

FRANK E. DAVIS

merce lrom 1947 to l9,l8. He served as past president of the Milton-Freewater, Oregon Chamber of Commeroe in 1952 and 19511 and received the junior citizenship award for outstanding service in 1953.

He sen'ed as director of the MiltonFreewater and Hillsboro Rotary Clubs, past presidenl of the Hillsboro Chamber oI

l-rank Davis. manager of the Arizona Iletail Lumbcr & Builders Supply Association, rt'cently announccd the addition of five new rcgular members to the growing Altl&BSA roster.

They are Ponderosa Lumber Company. Scottsdale; Stradling's Cabinet & Millwork" IIesa; Mulcahy Lumber Company, Tucson; Octotillo Lumber Sales. Phoenix; and Foxworth-Galbraith Lumber Company of Casa Grande.

Full ALS Committee Votes 164 tor Dry-Green Sizes

The full American Lumber Standards committee meeting in Chicago on September 16, following a day and a half o{ subcommittee meetings, approved hy a vote of 16 to 4 the schedule of dry and related green minimum sizes recommended by the subcommittee on August Il and 12. Representatives of the Southern Pine Inspection Bureau, W'est Coast Lumber Inspection Bureau. Western Wood Products Association, as well as others, favored the new sizes and the revision of the SPR.

Voting against the proposal were Wayne Gardner, Lumber Association of Southern California, Oregon wholesaler Russell Fryburg, Jr.. Vernon Lindgren. Feather River I-umber Co. of Loyalton, Calif. and David Angevine representing a consumer's group.

The sizes finally agreed upon were thost' recommended by the sub-committee in August (see September issue, page 33).

After the sizes are submitted to the Commerce Department by ALSC, they will be reviewed by thc department and the Forest Service. Then the Department of Commerce has promised to poll quickly thc interested parties in thc industry, including manufacturers, distributors and consumers. for acceptance or rejection. The result of this vote will determine whether or not the Commerce Department will puhlish the

now-proposed sizes as a new standard for softwood lumber.

An attempt was nade. by some distributors and manufacturers. to amend the size proposal so that in plar:e of getting only one selection a voter would have two to choose {rom at the time of voting. One would have been the suh-committee proposal. The other a proposal leaving green at l1/s" thick and decreasing the thickness of dry (19(/c maximum) lumber to I 9 /16" Widths would not have changed {rom present sreen sizes. This amendment to thc' original motion was de{eated by a 16-4 vote.

Other matters discussed by the committee included the adoption of a new tvpe o{ contract to be drawn up 'between grading agencies and mills. adoption of a 1966 budget calling for increased participation of the non-rules writing grading agencies, and an invitation to wholesale and rctail groups to participate and certain changes be made in SPR 16-53 making it an ea,.ier document to understand.

The committee adopted the recommendations of the futurc inspection and enforcement sub-committee to include in the fy-laws a requirement that "No agency shall grade mark lumb,er installed in a structure or certify sur:h lumber as conforming to the applicable specifications." Also to bc included in the by-laws is a provision that "Grade marks of American Lumber

Standards certified agencies shall be uniform in providing information in the grade marks as follows:

(a) Identification of the ALS certified agency.

(b) Identification of grade of lumber.

(c) Identification of the licensed agency or mill or of the agency inspector.

(d) Identification of species. except where the agcncy symbol also indicates the species or except where the stamp indicates mixed species.

(e) Identification of applicable grading rules when not indicated by the spe' cies identification or agency symbol.

The next committee meeting will be held this spring, unless events advance it.

Bill Griffee Resigns

W. E. ''Bill" Grifiee, long a key figure in western lumber industry affairs, has resigned as vice president, administration, for the W-estern Wood Products Association, Wendell B. Barnes, has revealed. Resigna' tion date is October 15, immediately following which Grifiee will embark on an as yet unannounced private business venture.

Grifiee was on the stafi of the former Western Pine Association from 1933 until its consolidation with the West Coast Lum' bt'rmen's Assor:iation in August. I964.

I Cooperqtion on Housing Urged

The president of National-American Wholesale Lumber Associa. tion has called upon all levels of the lumber industry to unite in what he refers to as "the kind of cooperative efiort necessary if we are to remain in the housing market."

Bruce F. Harris, Pittsburgh wholesaler and NAWLA president, says "The facts indicate the urgency of the crisis we are facing in marketing lumber products, and we'd better realize that we are going to have to do something about it."

'oMobile home sales have doubled in three years, while single family dwellings of conventional lumber products have increased scarcely at all," Harris points out, "and only 17 percent of the consumer's disposable income is spent on housing, a figure which is decreasing steadily.'n

Harris points out that the building materials industry is not in tune with what the people want, and that there is litde feedback of information from the retail level throueh the wholesalers to the manufacturer in the lumber industry.

There is no question as to the demand in our own country for housing units in the futureo only a question of what form thee new units will take," Harris says. o'Whether the lumber industry will benefit from this demand as greatly as our competitors is up to ugtt Harris said.

During the next 4O years, the NAIVLA president states, it is estimated that tho United States will add 100 million housing units, 50 percent of which will be replacements for existing units.

Harris says that within the lumber industry there is the intelligence and strength to dramatically increase the use of lumber in new construction, with an intelligent coordinated effort. He indicated that NAWI,A is prepared to act as a "clearing house" for manufacturers and associations desiring to have wholesaler representatives participate at meetings and discussions, and will provide key people for this purpose.

WWPA Offers Viet Nqm Aid

Western Wood Products fusociation has joined the ranks of those manufacturers and trade groups who have offered their services to the nation for the duration of the Viet Nam crisis.

Wendell B. Barnes, WWPA executive vice president, has advised Joseph E. Peters, Jr., Chief of the Defense Construction Supply Center at C,olumbus, Ohio that the lumber industry and t}e association stand ready to assist in any way possible with problems which may arise in obtaining lumber supplies or expediting I 'mber shipments to defense installations, either domestic or ovirseas.

"Our staff rnembers are experts in the fields of lumber grading and certification, technical matters, transportation and packaging, and they are prepared to give immediate assistance to the government whenever problems arise in these areas," Barnes said.

Forest Products Week Ocl. 17-23

The sixth annual observance of National Forest Products Week, is set for October 17-23. Sponsored by Hoo-Hoo International, The Week is supported by Hoo-Hoo clubs and industry associations which have pledged cooperation and participation. Allied industries also participate.

The purpose of NFPW is to focus public attention on the values found in forest products and the importance to the economy of the country and the public welfare.

Hoo-Hoo Clubs,

AMERICAN FOREST INDUSTRIES

Lumber-JAC groups and Wood Councils, through the United States and Canada participate to carry out the program on the local level.

During National Forest Products Week, contact is made with the general public at the grass roots level to make each individual aware of wood, its role in the economic and daily life of the individual. Clubs sponsor displays, exhibits, feature films, contests, news stories, television spots, radio commercials, all in the cause of lumber and forest products.

A program guide outlining the 1965 suggestions for NFPU/ local observance was produced by Hoo-Hoo International.

The 1965 celebration has been granted support and recognition by President Lyndon Johnson, who has proclaimed October 17-23 as National Forest Products Week.

Slob Doors

Wood Windows & Sqsh

Aluminum Windows

Aluminum Screen Doors

Louver Windows

Woodfold Accordion Doors

Redwood Cupolos

Nqvqco Rigid Vinyl Ponels

Douglos Fir Plywood

Hordwood Products

Hordboqrd Products

Pqrticle Boqrd

Box Glqss

Door & Window Frqmes

Bessler Disoppeoring Stoirwoys

OLD-GROMH BAND.SAWN REDW(ltlD from Bojock Lumber Co., Manchester

OLD.GROWTH DIIUGTAS FIR from Spacek Bros. Lumber Co., Manchester

Precision-trimmed STUDSllouglas Fir o lThite Fir o Redwood

AIR-DRIED and KILN-DRIED

RElltI00D P0SIS and tEll0lll0

lnternslionql Wood Promotion Orgonizotion Formed by Merger

A dynamic forward step in wood promotion has emerged from the Hoo-Hoo International convention in Phoenix, Arizona. (See next month's Merchant for complete coverage) Hoo-Hoo and the National W'ood Council have merged their efiorts for local level wood promotion into a newly formed unit called the Forest Products Promotion Council.

The new FPPC, an international wood promotion organizationo is a joint venture of Hoo-Hoo International and Wood Marketing, Inc.

Its objectives are to encourage, foster and develop local level wood promotion groups. It will enlist the aid and cooperation of all retail, wholesale and manufacturing associations interested in wood pro. motion. FPPC will coordinate assistance to' the local groups and Hoo-Hoo clubs.

More than 75 groups and 110 Hoo-Hoo clubs are now active in the United States and Canada. The FPPC will provide, for the first time, a central clearing house for information.

Al Bell, Jr., long active in Hoo-Hoo and national wood promotion activities said, o'This is the most significant forward step the industry has ever made for cooperative action." Similar comments were echoed by

other industry leaders. Bronson Lewis, secretary of the American Plywood Associ. ation said, ooWe indirectly sell lumber everytime we sell plywoodwe should have been working more closely together long ago."

An information exchange on the progress of individual groups will appear monthly in the Wood Promotion Bulletin of the Loe & Tally, the Hoo-Hoo house organ.

Tom Gallagher, WIII executive comnritteeman was elected chairman of the temporary steering committee of FPPC. Others serving are Frank Hanrahan, AITC; Bronson Lewis, APA; Tom Sneddon. NLBMDA; Jack Mitchell, Hoo-Hoo International vice-president; Paul Beattie, WMI; Al Bell, Jr., NAWLA; Bud lflittenburg, NALS; Brad Dempsey. Hoo-Hoo Tnteinational president; and Bob Holder of HooHoo serving as secretary.

Other organizations joining in the formation of FPPC were WU/PA, CRA, APA, and the Arizona Wood Council.

WWPA Nqmes Byron Foremo'n to Heod Reseorch Loborotory

Western Wood Products Association has named Byron L. Foreman manager of its research laboratory in Portland, Oregon. The laboratory is primarily concerned

with the evaluation of physical and mechanical properties of western lumber in order to attain maximum structural efficiency. Foreman, 40, will work under the direction of the WWPA technical divi-

sion in creating a greater utilization of existing western wood products, in establishing quality control of glued wood products, and in providing engineering services to the western lumber industry.

Foreman joined the association in 1957 as a seasoning technologist. Since 1960 he has been involved in product research and development under the former laboratory manager, Edwin Knight.

Twins Are All-Purpose Doors

a GlYc ldequlta aasy wnulatlon.

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a Sa3h Gla$ mly be cloansd wlth a.sr.

Convenience

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a Actr 8 .n rddltlonal Drotactlon tor hdsarlfa. Shc may conma wlth out rldara threugh 3$h opanln8 ullhout unlctlng lha dff.

a Bur8hrprmt A ilmplc touch ot fin. gcn lockr reah.

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cmbin€d inlo I dmi

a Slves on herdwarc, hlnging end pEinting.

a Saves on crpcndvc raplrcmmb.

a Saves 3prct... Tha Hollyrood Jr. Twins mry ba hunt to swing in o. 0L Leavcs avrilabla fl@t 3c€e which li usually lort In tltch.n br ent4r wty.

Ponel or Flush

a Hollywood Jr. Twln3 glrc te tDul choica of ! ptncl or flu3h d@r to h.mdLa wlti rny 3tyb archltccturo s intrrld d6lgn.

a Flu3h dm rnllrblc ln Pftitloohr Lurun. Orl.nt l Ash (Scn) a Blrch.

a PlnGl d6rt av.lhblc in plnG only.

SGREEN GCD.

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CAIIFORNIA LUiAEEN MERCHANT

BYRO]I t. FOREMAI{

Hollywood Jr. ahowlng adjuitrblc m.t.l B.sh.

i3llfi:',f.*;ll1x11l

Things Are looking Up crl Boysen

The Walter N. Boysen Co. has developed a powerful new trafficbuilding program {or dealers carrying the Boysen paint line. Since January, the company has added 4I new accounts.

The new program is designed to help the independent dealer comp€te with the discount houses undercutting of retail prices by company - owned stores. The Boysen dealers are given traffic-building promotions at the local level to fight this competition.

An example of just one of the merchandising aids being offered to Bovsen dealers is

shown in the photo. This. in-store stackpole display is an eye-catching device which is being used successfully by a great number of Boysen dealers.

Seen balancing the Boysen can display is Gordon Bennett of Resor-Anderson, Boysen's advertising agency.

LMA to Sponsor Store Plonning Clinic, Highwoy Sofety Progrom

The Lumber Merchants Association is sponsoring a store planning clinic and a highway safety program for lumber dealers during October, according to Bob McBrien, the group's executive vice president.

Harper Mitchell, an expert on updating retail lumber dealer's establishments, will conduct a special clinic for LMA dealers October 27 and 28 at the Sacramento Inn.

Mitchell has conducted dozens of similar clinics throughout the country and has helped many dealers plan efiective remodeling of their storeg displays and customer service.

The clinic begins each day at 9 a.m. and runs to 5 p.*. Informal consultation with individual dealers is possible each evening. Enrollment fee is $80 which covers the cost of the meeting, two luncheons, coffee breaks and a 9O-page manual.

Highway safety for lumber dealers will be the theme of a series of meetings to be held by the LMA this month in eight cities. The meetings will be conducted by the California and Nevada Highway Patrols.

A uniforrned state highway patrolman will speak at each meeting and will be available for' a question-and-answer session.

"A movie appropos of the subject will also be shown," comments McBrien. t'Dealers and their drivers and yard personnel

involved in securing loads to vehicles should make every effort to attend."

All meetings will begin at 7:30 (no formal dinner is planned) and admission is free to all.

Locations and dates of the meetings are: Oct. Il, San Luis Mill & Supply, San Luis Obispo; Oct. 12, Estra Adobe, Monterey; Oct. 13, Minton's, San Jose; Oct. 14, Santa Rosa Savings and Loan, Santa Rosa; Oct. lB, King Lumber Co., Bakersfield; Oct. 19, Clovis Memorial Building, Clovis; Oct. 20, Sierra Mill & Supply, Sacramento; Oct. 2I, Chas. C. Meek Lumber Co., Tahoe Vallev.

Hobbs Wall grades at the right prices

U.5. Plyrrood Plons Wqrehouse

Plans for establishing a concentration warehouse for siding materials at McCloud, California have been announced by Brown Miils, U. S. Plywood California Division general manager.

An existing 50 by 200 foot building formerly used by the McCloud River Railroad will be remodeled for lhe new facility. Siding materials manufactured by U. S. Plywood plants and contract mills in Oregon, Washington and California will be shipped to McCloud for trans-shipment to various parts of the country.

STACI( P0LE disPlaY traffic{uilding device being used by BoYsen dealers.

PERS@NALS

Chet Bratsch and his Gladys are in the midst of a two-month steamship tour to Australia, replete with stops at all the exotic islands en route. After visiting friends in Sydney, they'll return around Thanksgiving.

John Koerner, Jim Heron and Del Pugh have established a new wholesale lumber business, Pine Fir Sales West, Inc,, mailing address P.O. Box 214495, Sacramento. All three men were formerly associated with Boeggman Lumber Co. in Sacramento.

Harry Finney hustled up through the A1turas country on a mill trip for Earl Bleile Forest Products Co. of Sacramento last month.

I. S. Brown, president of Industrial Lumber and lrene Elliott were married in La Jolla September 4. Brownie has been in the lumber industry, both retail and wholesale, for nearly 40 years.

Ken Conway writes from Arcata where he was attending a sales meeting that he was able to take time out for another safari deer hunting in Humboldt County.

William B. Larsen, former Pittsburgh advertising executive, has been named by Weyerhaeuser Company to the newly created position of specifier promotions manager for wood products.

srrquclrl olfir LUMBER COMPANY

CAt!FORNIA TUMBER MERCHANT

Kenneth Kjer, son of Merv and Doris Kjer, wedded the beautiful Lyda McKissock of Bijou (Lake Tahoe) on September 11, with more than 300 guests joining in to sample the bubbly following the wedding. Ken decided a few years back to let mom and dad run K/D Cedar Supply and since then he's made it big on Tahoe's TV channel 4 and in local real estate.

Triangle Lumber's Art Williamson vacationed with the missus in Mexico City during August and early September.

Bill Fox, sales manager at O. M. Hill Lumber, Pasadena, is just back from a vacation jaunt to Montana. Itinerary included a stop ,at Yellowstone Park.

Paul Selle has joined the Long-Bell Division of International Paper Co. in San Francisco as a sales trainee, according to western zone sales chief Hlarry Lyon. Selle hails from Washington and was formerly a lieutenant in the U.S. Navy.

"Malihini" Bob W-ell's, of Tarter, Webster & Johnson, Los Angeles, his wife and children spent part of last month and August on the beach at Waikiki. While in Hawaii, they also visited the outer islands before returning to the mainland.

Dick Ranft has replaced Jim Greene as general manager of Cloverdale Plywood. Greene is moving to Oregon as general manager of Multnomah Plywood Corporation. Ranft also announced the selection of Bob Forward as sales manager of Cloverdale Plywood. For"ward was originally with the old Interstate Container Corporation at Red Bluff.

Ed Hayden, fonnerly with J. E. Higgins Lumber Co. in San Francisco, has joined Evju Products Co., Inc. in San Rafael, according to Bob Evju.

The Lumber Association of Southern California complement is back to full strength again now that John Kiner and Jeanette Share are back on the job follownig month-long illnesses.

Mickey Smolich, Lumber Dealers Materials Co., and his family, vacationed for three weeks during late summer at Yellow: stone National Park.

John Hungerford has been named assistant comptroller, Oregon Division, for U.S. Plywood. John was employed by U.S. Plywood from 1954 to 1960 as their western regional accountant in Los Angeles. Ile and his family will live in Eugene.

Our apologies to Mike \Yalsh, who has gone to work for Harry H. White Lumber Co., not Al Peirce Co. as we had it incorrectly in last month's Personals. lhe two Long Beach wholesalers both hired new men last monthMike to Harry H. White and J. F. Weber who has been added to BilI Hanen's crew at AI Peirce.

John Kudron has replaced Howard Underwood as manger of Sterling Lumber Company's big Santa Rosa branch. Underwood returns to Diamond National Corporation and Kudron comes to Sterling from Kirk Lumber & Building Materials Co. in Santa Maria. A native of Detroit, he had been associated with Kirk since 1947.

Max Hill, bossman at O. M. Hill Lumber Co., reports that his firm has moved into spacious new offices in the Independence Life Building in Pasadena, Calif. New address is 99 South Lake St.

Charlie Schmitt has replaced Gordon Ingraham as secretaly-manager of the Imported Hardwood Plywood Association in San Francisco. Co1. Ingraham announced his retirement plans last month after 8 years at the helm of the association. Charlie's career dates back to the days of the old McCormick Lumber Company. He later spent sevel'al years with U. S' Plywood Corp. and he has been active in the imported hardwood plywood business since the early 1950's. Certainly no stranger to IHPA, he was one of the original three members lrho signed IHPA's articles of incorporation in 1956.

Forrest Wilson, Pasadena wholesaler, attended the annual Red Cedar Shingle Bureau meeting in Seattle September 23 to 25. Then on to Vancouver, 8.C., to see executives of MacMillan, Bloedel & Powell River, r'r'hom he represents in southern California.

J. W. "Fitz" Fitzpatrick, wholesale sales manager for Consolidated Lumber Co., Wilmington, Calif., retired in September and plans travel, loafing, gardening and three par golf. Fitz has been in lumber sales in southern California for foul decades. Past president of L,A. Hoo-Hoo Club No. 2, he has been active in civic afiairs in his home town of South Pasadena for over 25 yeals.

Jack Hibbert, owner of Hibbert Lumber Company in Davis, communed with the steelheads up in the Orleans country during mid-September.

WelI known lumbergal "Mike" l\lichaels has joined lfarbor Lumber Co. in San Francisco, according'to owner Ike Zafrani.

Leigh McWilliams was incorrectly reported in last month's "Personals" as being connected with Consolidated Lumber, L.A. Leigh actually heads up his own company, Leigh F. McWiiliams Wholesale Lumber. Leigh and wife Millie took a jaunt up north in August, spending a week at the Lake Tahoe cabin of Bayshore Lumber's Johnny Ferguson.

Al Forslund, salesmanager of R. F. Nikkel Lumber Co., returned to his Sacramento office last month aftet a one-month business trip through the East and Midwest.

Art Parkins, general managel of CaIifornia Door in Los Angeles, completed a week trip through the Pacific Northwest late in September contacting the mills and various remanufacturing plants.

Bob Heberle, Georgia-Pacific lumber division manager, Los Angeles, was able to make Las Vegas enroute to the Phoenix Hoo-Hoo International convention. Leave it to Bob.

Gene Courchaine, Jamb Dandy Lumber executive, Whittier, Calif., his wife Cecelia and two daughters Gayle and Cheryl vacationed in Hawaii before the start of school. They attended many events, including luaus, a trip to a sugar plantation and, of course, Waikiki Beach.

Howard Libbey, president of Arcata Redwood Co., rvill return home next week after a six weeks vacation with the missus in Europe.

Doris E. Anderson, president of Shelton Hardwood Co., was on a recent business trip to the company's mill at Shelton, Wash'

Hans Wall, L. A. retailer and his beautiful wife Falicitas, seen vacationing in La Jolla. They repolt wonderful loafing, swimming and fishing.

Frank Bader. Ed Fountain salesmanager, has returned from a sales and salmon fishing tour in Vancouver, B. C.

A. J. Macmillan. Consolidated Lumber Co., Los Angeles, spent part of the month of September on a business to Canada, Iooking over the timber crop.

"Mac" and Bill MacBeath have opened their third MacBeath Hardwood Company warehouse at 1576 South 2nd West in Salt Lake City. The MacBeaths headquarter in Berkeley and operate another warehouse at 2150 Oakdale Ave. in San Francisco. Joe Buehl will manage the Salt Lake City operation which includes a 14,000 sq. ft. warehouse and yard located on rail. Buehl for many years was with D. T. Doo ey Lumber Co. of Memphis and more recently was associated with Arizona Hardwood company.

SO FTWO O DS

Office is Showcase For Lumber Products

TW&J'S NES' STOCKTO\ millwork, r plywood and moulding sales office is a showcase for lumber products manufactured from species produced at Tarter, Webster & Johnson and associated sawmills.

The main office, paneled in sugar pine clears, has a wainscoting of sugar pine commons. Four individual offices arc finished in sugar pine clears, pecky cedar, glued-up pine stock (which give a parquet effect) and ponderosa pine clears. Pecan ply is used in the fifth.

The lobby, featuring an exposed beam cathedral-type ceiling, is paneled in cedar. The ceiline is constructed from white fir laminated b"u-s and white fir Bond-Bord decking, both exclusive products of Tarter, Webster & Johnson.

The millwork, plywood and moulding sales headquarters moved from San Francisco to Stockton in June to be closer to manufacturing facilities. Lumber sales and executive sales headquarters remain in San Francisco.

Your Aunt Flattie's hatpin method

. is not the way to pick materials, or brands, for your building jobs. Consult an expert, who knows the track record of every entry, and who has freed.om ol cboice in recommending the best. S/e're Ind,epend.ent; because that's how we can serve you best.

Superior, time-saving service on Formica ancl tbe best in soltutood and. bard.uood. Plyutoods, Monkeypod. Plyu.,oods, and Masonite Brand. Hardboard.,

C0MPAIIY'S NEW moulding, millwork and plywood sales headquarters (top lefD at Stockton, Calif., is a showcase for lumber products manufactured from species produced at TW&J and its sawmills. Aile Evle (top right), manager of plywood sales, had his office

Ipaneled in pecky cedar-a company product, while bossman Ralph Prouty (lower lefO, sales manager, chose pecan ply for his office. P. C. "Barney" Foresell (lower right) is manager of TW&J's millwork sales. Walls in his office are sugar pine.

JUST A FEW REASONS WHY YOU SHOULD CALL US Designed and Engineered for You. Quality Materials to Comply with All Codes.

Workmanship That Only Experienced Crews Crews Can GiveYou. (Over i500 Buildings).

A Written Guarantee on Every Building.

Financing Available on Request. The Most Reliable and Reputable Company in this field.

"We Cover The West"

JAMES REDWOOD E!a specio lizing in ...

newsand wews

by BOB McBRIEN execufive vice president of the Lumber Merchonts Associotion of Northern Cqlifornio

THE RECENT announcement that the income of California r families is 20 percent higher than the national average couldn't have been made at a better time for some California lumber dealers. I refer specifically to those in |,the Bay Area who had the opportunity to participate in the "Dynamics of Selling" program held August 26-27 in San Jose.

Much ado has been made in recent months over the fact that California is now larger than New York and as such is at the top of the heap. Now, with the announcement that California is the number one state in personal income, we have a real need for all the dynamics of selling we can obtain'

Participating in the fine program con-

ducted by -y counterpart in the Northwest, Ross Kincaid of th-e Western Retail Lumbermen's Association, gave me an insight into the type of salesmen and sales training that can make or break a lumber dealer. **+t

Never let it be said that personal interest doesn't influence a sale. It is the beginning and the end of the sale and much of what transpires in the interim as the customer waits and waits to be told "what this or that pfduc; will do for me."

LMA members who participated in this program have returned to their place of business with new enthusiasm for selling. It can and should be fun . j*t as it is a constant challenge. Increasing a sales ticket by selling an item that a customer has been solil on not only puts a smile on the customer's face, but it puts an important one on the cash register.

The Dynamics of Selling program helps you to sell more, easier and faster. It is the basis of communication of all selling appeals, points and information. It becomes the common pattern and language for selling-point dissemination forever thereafter. All can understand it all believe it . all contribute to its use and all profit by using it.

If we consider for a minute that California families will have an average income of nearly $12,800 by 1970 (lB percent higher than this year), we have a real stimulus for total involvement in sales training which will insure that our retail lumber dealer establishments will set their share of this income.

It's a well proven fact that as a family's income increases, its members tend to spend more and more on luxuries and less on necessities. Boat sales are up, travel is at an all-time high, photography is more popular than ever, there are more cars in the yard and garage than ever before-etc. ***

Next spring we will introduce a complete series of ooDynamics of Selling" meetings throughout northern California. I urge you to participate in them. In the mepntime, do everything possible to increase sales training at your store level. The income level is climbing, but we have to work harder and be smarter to share.

S0ARll{G income in California and how the building materials dealer can get his share is outlined this month. RAII. THIPMTilT

Southern Pine Plywood Chonge?

A recommended revision of the commercial standard for Southern Pine Plywood has been distributed by the U.S. Department of Commerce to the trade for consideration. Copies are available free from the Office of Commodity Standards, ir{ational Bureau of Standards, Washington, D.C. 20234.

The Arnerican Plywood Association requested the revision:

(I) to provide reguirements for a new special construction grade of plywood for engineered applications, to be designated "Structural I,"

(2) to change the requirements for designating Southern Pine Plywood,

(3) to provide a sampling procedure and a test method for determining the specific gravity of Southern Pine in the face and back veneer. and

(4) to delete the grade of B-B Interior, concrete form, plvwood.

The Forest Products Laboratory in Madison, Wisconsin, cooperated with APA and the National Bureau of Standards in the development of this revision.

Industry Merchondising Conclove

Forty-one forest products representatives gathered at Fontana" Wisconsin, for the fourth meeting of the Lumber Industry Merchandising Council, hosted this |ear by the National-American Wholesale Lumber Association, on August 25.

Chairmanned by Bruce F. Harris, president of NAWLA, the group consisted of representatives of manufacturers, wholesalers. retail dealers, commission salesmen and trade association staff members. Purpose of the meeting was to explore mutual marketing problems and to recommend actions beneficial to the forest products industry.

Subjects discussed by the council included proposed dual distribution legislation, the increasing need for prefabrication" changes in credit needg more effective policing of fraudulent grade stamping, better coordination on promotion programs, and a trainee exchans€ program.

The council adopted a resolution heartily endorsing lhe recent unanimous recommendation of the American Lumber Standards Subcommittee on revision of SPR 16-53 recommending an equitable industry-wide answer to the lumber size problem. The Council urged ALSC and the Department of Cornmerce to move forward with all possible dispatch to promulgate the standard before the advent of the 1966 buying season.

Both retailers and whilesalers reported a general deterioration in the credit situation, with average age of accounts receivable gradually and consistently increasing. Members reported that companies producing materials in competition with forest products are offering stock to distributors on a consignment basis. It was brought out thato while lumber and plywodd distributors are not asking manufacturers for extra credit extension at this time. forest products are none-theJess losing markets to other materials because of the situation. It was agreed that distributors definitely require extension of time on payment when selling new products.

Polm Springs Technicql Meef

Architects, engineers and builders, the customers of the forest products industries, will trace technical and marketing progress required to expand the ,wood industry's markets at a November conference.

Scheduled for Palm Springs, the National Forest Products Association two day meeting will also review and evaluate technical progress, regulatory traps and research and developments signposts that may indicate market and profit potential. Dates in Nov,smber are the 8.9.

Ostrom Lumber to Erickson

Veteran lumbermanJogger Axel Erickson, and his son Jack, recently sold their interests and holdings in Washington and returned to the Cali{ornia lumber industry with their purchase of Ostrom Lumber Company in Marysville, Septemher 10. It was jointly announced by the Ericksons and former president Bill Pendola (now president of Pickering Lumber Corporation).

Axel Erickson has been identified with the West Coast lumber industry his entire life, more recently in Washington state, but further back as a leader in logging and sawmilling in Mendocino and Humboldt counties.

Latest WWPA figures rate the former Ostrom mill at 80,000 bf per day with its cut heavy to sugar and ponderosa pine, the balance of production in white fir, Douglas fir and incense cedar.

Following the transaction, the Marysville operation was renamed Erickson Lumber Company, P. O. Box 1310.

Foresf Recreqtion Symbol

Recreation-seekers will find a new trce in the forests of three northwestern California counties this fall-the green, yellow and hlack triangular symbol of the Redrvood Industry Recreation Areas program.

The tree-like sign will identi{y 260,000 acres of private forest lands open to public use in Del Norte, Humboldt and Mendocino counties. Twenty-four areas will offer free picknicking, hiking, camping, rock collecting, swimming, beach combing and hunting, except when extreme fire hazards may cause temporary closures.

In announcing the sign system, committee chairman Herb Peterson of Simpson Timber Co. said the triangular shape was chosen to represent cooperation between landowners, recreationists and government agencies.

We Sp. cialize

for a quality line of pressure'treated tr00d products . fast service technical assistance

Ready and waiting for immediate delivery from Koppers' plants at Wilmington and Oroville, Calif, are large inventories of-

1. WOLMANIZED@ sill stock

2. NON-COM@fire-protected studs. plywood and other lumber

3. CELLON@ pressure-treated lumber and plywood (a paintable, exceptionally clean treatment with deep penetration)

4. PRESSURE-CRE0S0TED poles, piling, ties and lumber products

And here's a new market for you! NON-COM fire-protected wood now qualifies under FHA Minimum Property Standards (FHA 2600) and ICBO Research Recommendation (No' 1921) for use where lormerly only non-combustible materials were permitted.

California lumber dealers can get fast, expert service whenever oressure-treated forest products are needed. Each plant is staffed with highly-trained technical personnel, and maintains the most modern treating and handling lacilities.

Remember-all Koppers pressure-treated forest products conform tothe governing Code requirements: UBC, FHA, Los Angeles City and County. Send lor Koppers informative Design /Build Manual that describes preservatives for all applications. G-25

Lower - Cost, Long - Length Laminated Redwood Beams Added to Union Line

T ANll\A'l-El) redwuod Leams up to U sixtt' fet.t hrng jrr I new lower-cost grade are nor,r. bcing produced by Union Lumber Company. De-"ignated as an architectural appearancc grade, the newly developed beam is an addition to Union's line of premium appearance Noyolam Beams. The new gradt: contains typical rustic characteristics such as sound knots.

The new architectural srade of Novolam

l-leams brine tht: r.ost oI redwood laminated mt:mliers dou'n by approximatcly thirty percent, explained Shcrman A, Bishop, vice president of sales. Manufacturing economies resulI from the sclected stock and also {rom the use of two inch laminates rather than the one inch usually specified {or premium grades,

Both thc premium and architectural grades are manufactured in stock widths

Ropnnuntng.

from 3 inches to B inches; depths from 4 inches to 24 inches; and lengths to 60 feet.

Union's laminated procedure employs specially formulated adhesives of the type used in aviation and marine manufacturing. Thus, the redwood beams are waterprooI and can function in an unbroken span from inside to outside a building.

WhnlpAnlp 1illu

Noyolams have been used as posts and vertical and lateral supporting members.

Ihe most important advantages of the Noyolam beams are perhaps those inherent to the redwood species itself.

The Noyolam beams are constructed under the grading specifications of the Redwood Inspection Service. An independent inspection agency, Timber Engineering Company, certifies standards of quality.

Union packages its Noyolam beams in polyethelene wrap with special corner guards, a step to protect against weather or handling damage during transit to storage. Moreover, the waterproof wrap serves on the job site as a safeguard during construction, thus the builder protects the redwood finish.

Information is available from Union Lumber Co., 620 Market Street, San Francisco, Calif. 94104.

SIMPLE C0NSTRUCII0i{ TECHNIOUES of leaving protective wrapping on until Noyolam beam is completely installed saves the big redwood laminated timber above from any possible nicks and scars. Note that joist hangars were installed right on top of paper.

PREMIUM APPEARANCE GRADE Novolam redwood beam is shown in interior to exterior- span in new home in Hillsborough, Calif. Twenty one-inch laminates are utilized for greatest architectural effect.

IMA Stoges Soles Troining Clinic

The Lumber Merchant's Association of Northern California's first sales training clinicDynamics of Sellinghas been termed "a gteat success" by the 32 lumbermen who attended the meet. The two-day clinic was conducted recently in San Jose by Ross Kincaid, executive vice president, Western Retail Lumberman's Association.

'oWe understood this program was to get our feet wet and learn the response of dealers," explains LMA Executive Vice President Bob McBrien. "Now we know it is a must {or all dealers and we plan to schedule a complete series of clinics at a local level beginning next spring."

The Dynamics of Selling program involves everyone who sells the customer at any time, including yardmen and driversalesmen.

Participating in the San Jose program were: San Lorenzo Lumber Co.: Malcolm Hayford, Dan Faneuf, Robert Ferdinand, Miles Dennis, James Blair; Santa Cruz Lumber Co.: Harold Carriger, William Hughes, Bill Monis, Earl Van Duzen, Bob Presswood, Dave Alcom, Lou Alcom, M. J. Souza, Archie Eitzen, Gordon Lovell; K. Y. Lumber Co.: Charles D. Dart; Minton's Lumber & Supply: Lyle Schafer, Len Blouin, Jack Smith, Roy Powers, George Hor. vath, Bill Wilson, Herb Eaton; Masonite

Corp.: Harry Ashley, Joe Helwig; Colonial Lumber Co.: Jack Luce; Building Material

Distributors: James Crawford, Arlin Schneider, Vern Miller; Weyerhaeuser Co.: Ralph H. Hardin; Fibreboard Paper Products: John W'. Hoover, David E. Knight.

Hinshow New Chief of Diomond Notionol's 8l Yord Retoil Choin

C. E. Hinshaw has been named a vice president of Diamond National Corporation, responsible for retail operations, it has been announced by Richard J. Walters, president of Diamond International.

Diamond National, a subsidiary, owns

c. E. Htt{sHAw and operates a chain of 8I retail building supply centers in California, Idaho, and the New England states, where it merchandises a wide range of company-manufactured lumber and plywood products, as well as brand-name appliances, hardware and other buildins materiais.

Hinshaw, who will continue to be lrased at the company's retail headquarters in Sacramento, California, was general manager of Western Retail before his promotion. He joined Diamond National in 1935, and has subsequently served in a number of sales and management positions. He and his wife live in Sacramento.

P()iIDERING A P0INT made by instructor Ross Kincaid are (top photo, L-R) John Hoover, Harold Carriger, Ralph Hardin, Arlin Schneider, Joe Helwig and Lyle Schafer.Others attending the sales training clinic included (lower photo, L-il Harry Ashley, Vern Miller, Dave Miller, Bill Hughes and Jim Crawford.

to more and more California dealers and distributors. For year around supplies of dimension lumber and precision-tri,mmed studs, depend on D & R and these 4 Oregon and Washington mills:

Old Growth Fir Dimension from F,S,P, Luinber Co., port Orford, Oregon

Hemlock Studs from Warrenton Lumber Co,, Warrenton, Oregon

Hemlock Dimension from Westport Lumber Co,, Westport, Oregon

Douglas Fir Stude from Shepherd & Dasher Lumber Co,, Longview, Wash.

Modernizqtion of Strength Volues

A major step in the modernization of strensth values for wood products was achieved at a meeting of the Airerican Societv for Testing and Materials, according to"f. f. May, technical director of the Western Wood Products Association.

May, chairman of the ASTM subcommittee task force assigned to the_ development of the standard, reports that it will riake possible a much needed and anticipated revision of strength values for western lumber, based for ih" ir,itiul time anyihere, on comprehensive data derived from an actual density survev of standing and growing timber.

Promulgation of the new standard must await a scrutinv bv the full ASTM Committee (known as D-? Wood) a.rd schejulei to meet in Seattle in November. Both the Chicago subcommittee approval and Seattle full-committee action will b1 contingent on subsequent letter ballots, as required by ASTM proceduref.

Jock Higgins Wins Dubs' Tourney

Jack Higgins was the-winner of Dubs, August 2oth tourney at the Silverado Country Club in Napa, Fred Ziese and Chet Dennis rounding out the first flight threesome. Second flight winner was Ray Teakle with John Prime and Art Bond in seiond and third position.

Third flight winner was Jack Qrane, Tom Jacobsen and Harrv Anthony good for golf ball awards in that division. Stan Slowl and Bill Doyle scored one and two in the guest flight.

Dubs's big tournament this month will belts pirJAnnual Lake Tahoe Tournament, scheduled for October 8, at the mile-hieh lake of the luckless losers.

Fast, regular ocean shipments by barge from Southern Oregon and the Columbia R]ver Jirect to Southern California.

Now, over 5,000,000 feet of dimension lumber and studs monthly manufactured especially for Southern California construction needs. '

Art Neth would appreciate an opportunity to tell you how you and your customeis will benefit from using dependable D & R dimension and studs. You can reach him by calling g72-12g0 or 7g3_0b44.

JLn* io /1" S"kfttute /o, Sn*i* anJ Q,'/ity-

Unlike mony wholesolers, our yord inventory is mointoined wiih the retoiler in mindyorJ con olwoys depend on United to fill oll your Pine ond White Fir needs.

ROOKS LUMBER CO. ODGE

rhe

2'34141

TWX 578-1272

P.O. Box 32O

GRASS VALLEY, CALIF.

"Jerry" Dodge Elmer Lewis

685S650

TWX 722-640,5

7II5 TELEGRAPH ROAD

ros ANGELEg t&' €AUTORNIA

Bob Turner "Jefi" Brooks "Frosly" Fosler Chub Durnell

10ll-R[Glt

CAIIIILTYER SIORAGE RACKS

Mosonite Prize Contest

More than 20,000 Masonite dealers, wholesalers and their emlloyees are receiving entry blanks in Masonite Corporation's o'Match-n-Win" TV commercial contest in which an estimated 40,000 persons will be eligible to win the grand prize, a Ford Mustang or color television sets.

Winning numbers will be ooclued" on the Johnny Carson o,Tonight" programs of Dec. I, 7 and 16, when a new series of commercials will be presented. Contestants with a number matching one shown in the commercial opening will win a color TV set upon receipt of a telegram claiming his number matches the one ttclued.tt

These winners can qualify for the grand prize by completing the statement in 25 words or less: o'Masonite's national TV commercials are effective because . ."

Dealers and wholesalers will send the entry blanks bearing their own and employees' names and home addresses to Reuben H. Donnelley Co., which then will notify entrants of their assigned contest number. Full details are available from Masonite sales representatives.

Bruce Jqcobsen Heqds Ooklqnd Club

Sun Valley Lumber Company's Bruce Jacobsen was elevated to the presidency of Oakland Hoo-Hoo Club 39 at the club's Annual Election Nite fracas September 20. Bruce will be assisted during the coming club year by vice.president Jack Koepf of Peerless Lumber, secretary-treasurer Eldon Worthman of Western Dry Kiln, and sergeant-at-arms Al Mury of Evans Products.

load Arms Can Be Repositioned In Seconds Io Suit You Varying Needr . . No Connecting Hardware Needed !

lod-Rock Cqnlilever Arm Rocks, with side or fronl looding, ore lhe fosl, low-cosl woy lo store qlmost ony industriil or Gommerciol commodity.

Ereclion is simplicity itself, exclusive double-lock lug oclion lets the loqd qrms simply snop into position. Ther6 qre no loose pieces, no hooks or bolts to slow instqllotion. When storqge requiremenls chonge, supporl qlms qre iust lifted oul ond reploced where required.

New directors elected for another year's hitch include: Ralph Boshion, Castro Valley Lumber; Milt Cook, Eastshore Mill & Lumber; Bob Gerhart and John Pearson, both of Pearson Lumber Co.; and Bob Macfie, Kilgore Lumber, San Rafael.

Veteran hardwood lumberman Jim Overcast was also singled out for distinction at the meeting and a unanimous vote bestowed a honorary life membership on the ailing past president. Jim joins Lew Godard and Carl Moore in the honorary membership circle.

The next meeting of Oakland Hoo-Hoo Club 39 will be on Monday evening October 18, again at the Villa Peluso, Ross Hafiner of WWPA headlining the Forest Products Week nisht.

Forestry Exhibit Plqnned

The incorporation of The Forestry Building, Inc., to plan, finance and build a new forest industries exhibits center in the Portland area, has been announced by Charles W'. Fox, president.

It was founded, Fox said, in response to widespread public demand for a center to replace the Gallery of Trees which burned in 1964. Known as the "world's largest log cabin," the Gallery of Trees had beerr one of the Pacific Northwest's major tourist attractions. It also served as a center for wood product and forestry exhibits. Each year, thousands of school children had visited the building.

"We plan to finance and erect an even greater educational center which will attract outstanding forestry and wood products exhibits from all areas of the countrv"" Fox said.

Members of the founding committee are: Henry E. Baldridge, John S. Brandis, Robert F. Dwyer, James L. Buckley, Robert P. Conklin, William D. Hagenstein, Edmund Hayes, Harold A. Miller, Thornton T. Munger and Monford Orlofi-all prominent men in the forest products industry.

John S. Forrest, a consulting forester in Eugene for the past nine years, has been named executive director.

Other ofrcers are John Brandis, chairman of the board; Edmund Hayes, Harold A. Miller and Robert F. Dwyer, vice presidents; Robert S. Miller, secretary; and A. E. Grantham. treasurer.

Pockoged Lumber qnd New RR Cqrs

Packaged lumber, the biggest transportation advance for this building material in the past 50 years, is gaining momentum every day; and railroad car builders are introducing new super flatcars to handle the packaged shipments more efficiently.

[teyerhaeuser Company, a leader in introducing flatcar shipment of dry framing lumber four years ago, reports that about thirty percent of its dry dimension now is going to market on flatcars as Shed-Pak wrapped unitized lumber. At least fi{ty other lumber manufacturers supply unitized lumber to their customers.

The new flatcar is 62 feet long, has special bulkheads at the ends, special Brandon tie-down chains to secure the load, and special load-cushioning devices to so{ten the ride.

The first shipment was 59,426 feet of engineered K-D dimen' sion, although subsequent loads have averaged about 75,000 feet.

It traveled at speeds up to 68 mph, was subjected to wind, rain, snow and usual freight train impacts both on the line and at switching stations. The shipment arrived at St. Paul entirely free from damage to the lumber and free from any serious damage to the protective wrapping.

Just as important, initial shipments show major savings in un' loading time. R. W. Robbins, director of lumber packaging for Weyerhaeuser Company, reports that packaged lumber can be unloaded from the new car with a li{t truck in less than hal{ the time from boxcars.

He adds that unloading packaged material from the new car requires only about a tenth as many man-hours as needed to un' load by hand a boxcar that has been loaded piece'by'piece. It is believed that time is saved in unloading the big new car as against unloading smaller, conventional flatcars, but no comparative figures are yet available.

These cars, and other similar ones made by other car builders, do show that further reductions in the cost of transporting lumber and handling it at dealer yards may be just around the bend.

Steel Stropping to Denio

Denio Bros. Trucking Company of Reno, Nevada, was recently named West Coast distributor for Delta Steel Strapping which is manufactured in l(/est Germany. Warehousing will be at Loyalton, California" where Feather River Lumber Company uses the Delta strapping extensively. Tony Denio heads the big trucking company which operates a fleet of trucks in California, Oregon and Nevada.

llEW TUMBER GAR of Weyerhaeuser Shed-Pak lumber being unloaded at St. Paul after the test shipment oh a new type flatcar arrived in good condition. Car has special bulkheads at the ends, tie-down chains that are easy to unfasten at destination and special load-conditioning devices.

500,000 Color Ads Promole Wood

More than half a million colorful ads will promote various uses of wood to southern California builders during 1965 and '66, the Wood Information Bureau of So. California has announced.

The program consists of a series of six full-color two-page ads featuring a particular use of wood:' windows, doors & woodwork, wood floors, wood walls & ceilings, wood roofs, wood sidings, and engineered and laminated beams. The back of each ad lists firms supporting Wood Information Bureau, sponsors of the program, Each advertisement has been prepared with the builder in mind, stressing sales value and the home-buyer appeal of wood and wood products in the homes he builds. The builder is invited to write WIB for technical and general information. The series will appear in most leading builder and architect magazines.

Reprints wili be made available for usle at the point.of-sale, in mailing programs, and as hand-outs.

Cooper, Davis & Company, the advertising agency responsible for the Wood Information Bureau's advertising and promotional program, points out that the series was made possible only through the cooperation of other national and regional lumber associations which supplied the materials necessary to reproduce the illustrations used in the ads.

ooThis program is a fine example of cooperation among organizations promoting wood and wood products. Without their help we never could have prepared this local promotional program, which is the first of its kind in the United States," stressed Jim Cooper of the agency. The cooperating associations were: Ameri. can Institute of Timber Construction, California Redwood Association, National Forest Products Association, Ponderosa Pine Woodwork Association, and the Red Cedar Shingle & Hand-Split Shake Bureau.

The series will start in November issues of several magazines, and will continue bi-monthly in each into the fall of 1966. Companies interested in reprints may write the Wood Information Bureau of Southern California, llll Wilshire Blvd., Los Angeles, California 90017.

Celotex Completes Move

Celotex Corporation has completed its corporate head{uarters move from Chicago, Ill. to Tampa, Florida. The move was completed by 2l transcontinental vans transporting more than 225 tons of office equipment and records over 1200 miles.

Other Celotex facilities in the Chicaeo area have remained in their present locations. These includ" tlh" ,"r"ur"h center in Des Plaines and two regional offices in the Loop area.

New address for Celotex headquarters is 120 N. Florida Ave., Tampa, Fla. 33602.

DIRECT HARDWOOD MILT Represeniatives & Wholesolerg

REPRESEl{TING:

Commodity Stqndqrds Proposed

In a move claimed to make its commodity standards program conform more closely to modern day consumer and industrial needs, the U. S. Department of Commerce has proposed new procedures for developing and publishing voluntary commodity standards. Comments received prior to September '30 were considered by the department.

When issued, the new procedures will represent a significant revision of current procedures, begun in l92l by Herbert Hoover as Secretary of Commerce. The program provides assistance to American industry in meeting a need for uniform standards through a voluntary cooperative program between government and industry.

The proposed changes in procedures resulted in part from recommendations made by the panel on engineering and commodity standards, headed by Dr. Francis LaQue, vice president of International Nickel. One of the recommendations of the LaQue panel was that the procedures of the commodity standards division be improved so that they will conform with the ,,consensus princi-- ple" for voluntary standardization employed by the piincipal private standardizing bodies.

Redwood Somple in Time Copsule

A l4-inch long slice taken from a recently-felled 200-foot California redwood tree will be entombed in the Westinshouse Time Capsule at the New York World's Fair October 16. T-ime Capsule D"y.

The sample, wrapped in polyethylene to guard it against contamination, has been delivered to Westinghouse headquarters in Pittsburgh, ?a., where the contents of the Time Capsule are being assembled. Seventieth Century archeologists hopefully will exhume the capsule as a record of present-day civilization.

Gqls Stoge Gorden Porty

Mabel Staser and her {riends NIr. and Mrs. McAdams acted as the hosts at a recent garden party staged by I-os Angeles Hoo'HooEtte Cluh No. l.

\'Iore than 20 lumbersals and their guests attendt'd tht' l'eekend get-together.

The club has -.cheduled its October meeting for tht' l lth at Anderson'-. Restaurant in NIalu,ood. Calif.

disfribufes fhese brond nqme buildino producfs

Ior the Iumber deoler

Nails-Double-Grip & Dri-Tites

Colorado Fuel and lron Corp.Nails, Poultry and Stucco Netting, Hardware and Screen Cloth-Welded Wire Fabric

Celotex Building Products-Ceiling

Tile, Roofing, Expansion Joint, Building Board, Sheathing and Hardboard

Filon-Reinf orced Fiberglass Panels. Rolls. Flatsheet

GAR0EN PARTY-club president Hazel Tandy (right at top left) chats with (L-R) Emogene Thomas, Mabel Askins and Ruth Arniand.-At upper'right is (L-R) Marguerite Dixon, Faye Bolmer and Laura Moulster. That's Hoo-Hoo-Ette founder Ann Murray (lower left). Enjoying the buffet dinner are (L-R) national president Donna Dean, and her mother, Mr5. Bill Bright, Sally Bissell, Ann Murray and Dorothy Miller.

Beqver Lumber Buys Cosket Co.

Ilcaver Lumbcr Co.. which sufir'rt'tl fire damagt-s to its San Leandro plant on May 30, recentlv purchased the 2ll acre operation oI Pacific Redwood Casket Co.. 55.5 Reed Avenue, Santa (llara. The joint annortncement was made by Fran Winkel, president of Beaver Lumber and Claude Reynolds, president of the long established Santa Clara casket plant. Oflicial takeover datt' rvas August 23, and it is expected that Beaver Lumber will he solidlv installed in its ncw home within 60 days.

Besides building a large new planing mill at the casket company site. Winkel plans to rcnovate the entire plant which has ovt'r two a('res of undercover storage and milling area. Operation of tht' casket plant will be continued with the lumber end of the business concentrated on the industrial, export and LCL trade. Full milling facilities arrd dry kilns u'ill hc a leature of the new plant.

keep up with it allfor just $4.00 a year!

+! o{ ORDER I'OUR l year -only $4.00 COPY OF CLM 2 years-onlv $7.00

Plywall Poly-Clad Prefinished Pan' els-Matching Moldings

Heatilator Fireplaces

Henry Co.Roof Coatings, Adhesives

Metalbestos-Prefabricated Chimney

Rylock-Aluminum sliding doors and windows

Burnie Hardboard

Kordite-Polyethylene

Arrow lackers and Staples

ilichols AluminumScrew Grip

Nails

Revere Gopper & Brass-Aluminum Roll Valley

Reynolds AluminumReflective

Foil Metallation

Fortifibre Building Papers

Deco Steel Products-Metal Lath,

Mea/ns Contpl,ete

Reilutooil Serui,ee

,EWETT LUMBER SALES

NORTHERN OFFICE

A,rcoto, C;olifornio

Phone, (7071 822-5163

TWX 707-827-0490

SOUTHERN OFFICE

Redondo Beoch, Colif.

P'hon'e, 12131 378-8292

TWX 213-326-4061

REDWOOD DISTRIBUTION YARDI tOS ANGETES

SAWMI[[: ARCATA, CAtlF.

Fire Hits Diqmond Notionol Yurd

A raging fire swept through Diamond National Corporation's Santa Rosa, Calif. retail yard recently, totally consuming two separate warehouses and their contents.

The blaze also destroyed two fork lifts, three trucks and did considerable damaee to the lumber and materials stored outside.

The store and attached warehouse were fortunately saved, with the exception of some minor scorching on the exterior and slight smoke damageio the interior.

Two Doy Tour Plonned

The Northern California Section of the Forest Products Research Society will hold its fall meeting October l4-I5. The meet. ing will be a "Shanks Mare" grand tour of the newest and finest wood producing and pulp plants in the redwood area of northern California.

The group will gather Oct. 14 at 9:30 a.m. at the Miller Redwood Lumber Co. at Crescent City. It is a new sawmill, with all types of late model equipment. At l:00 p.m. the same day, the group will tour the brand-new particleboard plant of Hamilton Bros. in Crescent City.

Then the o'Shanks Mare" grand tour goes to Scotia for a no-host indoor picnic at the Scotia Inn. Live entertainment, food and drink is the program for the evening.

The group will meet at 9:30 a.m. Friday, and tour the new plywood plant of the Pacific Lumber Co. at Scotia. The group will then go to the romantic tropical port of Samoa, California for a tour throush the new pulp plant and new sawmill it ttr. Georgia Pacific Corp.

Pocific Lumber Joins IMA

Fenner Angell signed up his Pacific Lumber & Supply Co., Soquel, in the Lumber Merchants Association last month. Sponsoring LMA member was friendly competitor Bob Butcher, head of San Lorenzo Lumber Company.

sAGRAlrtEl{To: Paul Phelps

Phone: (916) 927-4201

P.0. Box 3158

North Sacramento

FRESilo: Madon lnead

Phone: (209) 439-1765

5587 North Moroa

Trvenqr'Flve Years Ago

As Reported in the October 1940, Issue of the California Lumber Merchant, Est, 1922

Art Penberthy of Tacoma Lumber Sales, Los Angeles has returned from calling on the Northwest mills represented in southern California by his concern.

Walter R. Hewitt, manager of the San Diego warehouse of T. M, Cobb Co., and Mrs. Hewitt returned from a vacation spent at Lake Tahoe.

A. W. (Andy) Donovan, Hobbs WaII Lumber Company, Los Angeles and Mrs. Donovan have returned from a vacation trip at Feather River Park in the High Sierra Mountains in Plumas County.

Harvey W. Koll, manager of H. W. KoIl Lumber Co., has moved into his new office and warehouse on Hyde Park Blvd., in Los Angeles.

J. D. Long has been appointed as the agricuitural field replesentative for the Douglas Fir Plywood Association with headquarters in Kansas City, Kansas.

Jack Drescher, commission and wholesale lumberman of Houston, Texas, spent a few days in Los Angeles on business.

M. A. Harris, president of Van ArsdaleHarris Lumber Co., San Francisco, and Mrs. Harris have spent the past sevelal weeks at Glenbrook Inn, Lake Tahoe, Nevada.

Al Frost, Frost Hardwood Lumber Co., and Harry Whittemore, Benson Lumber Co., San Diego, recently enjoyed a week's cruise on Mr. Frost's yacht.

Ray Van Ide, salesman for Hobbs Wall Lumber Co., who has worked out of the Los Angeles office for some time, has been transferred to Northern California and rvill cover the San Joaquin and Sacramento Valleys.

M. D. Grow has been appointed sales promotion manager of The Celotex Corporation of Chicago, according to Henry W. Collins, vice president in charge of merchandising.

Fred Lamo'n of Lamon-Bonnington Co., San Francisco, has returned from calling on Ponderosa Pine mills in Northeln California and Southern Oregon.

Jas. E. (Jimmy) Atkinson of AtkinsonStutz Co., San Francisco, spent his vacation at a Russian River resort.

W. B. Wickersham, Pope & Talbot Lumber Company, Los Angeles, is spending his vacation at Lassen National Park.

Lyman Taft, Hammond Lumber Co., Los Angeles is visiting the pine mills in Northern California and Southern Oregon.

Don E. Coveney, who has been for the past 13 years with Strable Hardwood Co., Oakland, as salesman, resigned to become associated with The Celotex Corporation.

Jack lvey, Los Angeles, field representative for the Red Cedar Shingle Bureau, is on a business trip to Kansas.

C. R. Taenzer of American Hardwood Co., Los Angeles, was elected president of the Pacific Coast Wholesale Hardwood Distributors Association at their 18th annual convention.

Lewis Godard, sales manager, and John Rhoda, plant superintendent of Hobbs WalI Lumber Co., San Francisco, Ieft for a u'eek's business and pleasure trip in the Redwood Empire.

Harry T. Kendall, vice president and general manager of the Weyerhaeuser Sales Co., u'as a recent California visitor.

Erl Culnan, Western Lumber Company, San Dicgo, spent a few days in San Francisco recently.

Ray Shannon, manager of the Los Angeles office of Union Lumbet ComPanY, spent a few days at the San Francisco office early this month.

Ncw Litcnatutr@

Leose Lift Trucks

A new folder tells how companies using lift trucks can ap- ply leasing and other financing methods to acquire use of equipment without large capital outrays.

It reviews advantages of different plans and explains how they work. Covered are straight lease, lease '"1'ith option to purchase, tax treatments, payment items, terms, and treatment of equipment upon expiration of lease.

WRITE: Industrial Truck Div., Clark Equipment Co., Battle Cr:eek, Mich.

Free Deoler Tie-ln Kit

Dealers can obtain a free tiein with national advertising in Better Homes and Gardens magazine designed to stimulate the

The storage plans offered are among the most popular of 52 indoor and outdoor storage ideas rieveloped by the plywood association.

Both the booklet and the accompanying 10 x 36-inch color window banner are reproduc- tions of the association's twopage advertisement in the October issue of Better Homes and Gardens.

WRITE: Publications and Exhibits div., American Plywood Association, 1119 A Street, Tacoma, Wash. 98401.

Lever

Hondle lockset

Arrow Lock Corp. is offering a new brochure describing its unique LA600 lever handle lockset. The literature contains complete descriptive data, finishes, specifications and pricing information.

The LA600 is the first lever handle lockset featuring a posi- tive "sag control" stopping mechanism. Literature is available.

WRITE: Arrow Lock Corp. 49000 Glenwood Rd., Brooklyn, N.Y. 11234.

Plywood Siding Booklet

Roof Truss Design

Timber Engineering Company is offering a free 8-page publication describing the various types of roof trusses that can be designed and built using the

Bothroom Vqnities

A new catalog describing and illustrating in full color Kemper's complete line of wood vanities and lavanettes is now ready for distribution.

All vanity styles, Traditional, Provinciai, Colony and Corinthian, are shown. In addition, finish options of fruitwood, walnut, genuine cherry and white with gold trim are shown.

Copies of the catalog are free.

WIiITE: Kemper Brothers, Inc., Richmond, Indiana.

Shingle ond Shoke Guide

A new, four-page specification g:uide, including a complete summary of grades, sizes and shipping weights, is now available free from the Red Cedar Shingle & Handsplit Shake Bureau,

Outlines Designs Using Teco Connectors

Teco timber connector system of construction. Called "Versa- tility in Wood Roof Trusses," the publication outlines the conditions under which different types of truss designs are most effectively utilized.

In addition to typical details on each type of truss, the publication presents a listing of 88 design sheets that are available from Teco free upon request.

Window Banner and Counter Display

home craftsman this winter by ordering a flee counter display and window banner from the Amelican Plywood Association. Included in the promotional offer is a counter stand containing 50 copies of an eight-page color booklet with views and descriptions of 12 storage iders.

A" 24-page color guide that shows how plywood sidings have been used to add distinction to buildings, while cutting costs at the same time, has just been published by the American Plywood Association.

Single copies of this 24-page color booklet are free. Ask for "A Guide to Distinctive Plywood Sidings," Form No. 64-770.

WRITE: American Plywood Association, Tacoma, Wash, 98401.

The Teco timber connector system of construction is based on the use of split ring and shear plate connectors that spread loads more evenly throughout timber joints. Through utilization of up to 100 percent of the streng:th of the members joined, Teco connectors remove the limitation of joint weakness in fastening pieces together. Higher joint efficiency permits the use of smaller members, thus providing savings in material.

\\'RITE: Timber Engineering Co., 1619 Massachusetts Ave., N. W., Washington, D. C. 20036.

The new guide contains information on shingles, rebuttedand-rejointed shingles, grooved sidewall shakes and handsplit shakes. Specification instructions for both roof and wall applica- tion are accompanied by easyto-follow line drawings.

The guide consolidates all important red cedar shingle and shake specification infotmation.

WRITE: Red Cedar Shingle & Handsplit Shake Bureau, 5510 White Bldg., Seattle, Wash.

Summary of Grades, Sizes, Weights

wooD \^rINDOW and

DOOR FRAMES

Pioneers of shop built frames, Vent Vue Window Products (formerly Coor-Pender Company) boasts over a quarter century of experience. We offer regular scheduled deliverY to retail lumber and sash and door dealers throughout Southern California. Give us a call for your specified orders -they're our specialty ! Quality

Window and Door Frames

\Vall Pocket Sliding Door Frames

\Tardrobe Units

Chrislensen Equipment Choirmon oi' 66 Sierro-Coscode Conference

Max Christensen has been named equipment chairman of the 1966 Sierra-Cascade Logging Conference, scheduled for Fcbruary 10-12. in Sacramento.

The 1966 Sierra-Cascade Logging Equip' ment Show, to be held in conjunction with the conference, is expected to be the largest in conference history, based on the over. lvhelming success oI the 1965 shorv, billed as o'The Greatest Shorv on \tr'orth!" Exhib' itors were extremcly pleased rvith thc florv of traffic througl.r the cxhibit area and with the excellent results of the equipmcnt show.

From the loggcrs' standpoint, he said, the exhibits were outstanding.

Last year's conference drew a paid registrrrion of 755. trp lO() [r,rm .l96l. A hundrcd and fi{ty logging and lumber firms o{ Cali{ornia and southcrn Oregon were represented. An attendance increase is expected for 1966.

Machinery and supply firms intercsted in exhibiting at the 1966 Sierra-Cascade Logging Conference may write Max Christensen, equipment chairman. P.O. Box 7057. Sacramento. Calif.

President of the Sierra-Cascade Confer' ence {or 1965-66 is Ray Crane' president and gencral manager of Crane Mills, Corning. Cnlif. Program chairman is Jack Wolff, V'eyerhaeuser Company, Klamath Falls. Ore. and secretary-treasurer is L. D. \I-ambold, Redding, Calif.

Reed Nomed Monoger

Appointment of V. G. Reed, Jr. as man' ager of Simpson Timber (,ompan1"s engi' neered wood products division has been announced by G. L. Oswald, vice president-manuf acturing.

Reed succeeds W. A. N'IcKenzie, rvho rctires from Simpson on October 31. Mc' Kenzie will continue with Simpson as assistant to Oswald until his retircment' Reed, who is a great-grandson of Sol C. Simpson, founder o{ Simpson Timber Companv, is a graduate of Duke Lniversity.

MAX CHRISIENSEN

Ptr@du@ft

Fnoffifts

Foshion Your Own Fence Design

Here's a fresh idea in fencing! ,,FashionA-Fence", a new pattern introduced by potlatch Forests, Inc. ofrers complete flexibility in fence planning.

Individual panels have attractive textured sur{ace on one side.and sculptured face on reverse. Faces can be alternated in any combination of sequence to create dozens o1 individual designs.

- "Fashion-A-Fence" is precision cut from genuine white pine with 4x4 inland red cedar posts. Fence slats are packed in com-

Products, promotions qnd sq/es sids

you cc,n use to build sales qnd profits!

2'6" tn sustain loads of up to 120 lbs., per square foot. Four semi-opaque colors are ovailable for rhaximum shade, plus two high- ly translucent colors for installations re-

the list of materials to be purchased from the dealer and instructions for do-it-yourselfers, is available in quantity.

Construction of the room-divider planter is by nailing Roxite panels onto a wooden frame. The non-porous panels with lockedin colors of Georgia marble or Sierra blend never need painting.

The special offer of Rodte planter for dealer floor display is 387a,, lriglr., E2tb" long and tEV+" wide.

\trRITE: Roxite Room Dividers, Bolen International, Inc., 5238 W. Belmont, Chicago, Illinois.

Bi-Folds Sove Point Costs

Create Dozens of Individual Fence Designs

pact cartons for easy handling. EacL unit contains posts, rails and slats to erect 8-foot section. Complete dlrections for fast, easy assembly are supplied with package. Nominal heights are 4,5 and 6 feet.

Slats and rails are Penta-treated for long- er life, termite protection and water repellancy. The customer may readily finish to any desired color or stain.

IYRITE: Potlatch Forests, Inc., Wood $,9duets Div., P.O. Box 88b0, Chicago, Ill. 60666.

low-Cost Fibergloss Fencing

Fences can be built inexpensively from a new,- low-cost, high-performance, ffberglass reinforced paneling (FRP) which has -been tested to withstand the heaviest snow and wind loads, It also contains built-in weather_ resistant color, eliminating annual re-paint_ rng.

_ Filon Corporation, world,s largest manufacturer of FRP, has designated this mater- ial to be Tlpe 5000.

Fencing is not the only application for the acrylated panels. They can be _used in patio roofa, awnings and windbreaks or dividers of all sizes.

The panels are designed to fit ra,fters spaced 2' on centar, with crossbracing every

quiring greater degrees of light. Ttre 21/zinch corrugated panels are available in 8,, 10'and 12' lengths.

"Type 5000 broadens the choice available to builders and contractors in selecting fiberglass panels," reports l.ilon's Ha-rota Hartman. "In addition to economy-priced, general purpose materialS, they can obtain materials with superior qualities such as Filoplated panels with l5,year performance warranty, fences and windbreaks in continuous lengths of cross-corrugated Rolo!te, pre-fabricated Filite luminow ceiling diffuser panels and a wide choice of colors and sizes in our standard Fiberpane line.,, WRITE: Filon Corp., Dept. 5060, 12g3g S. Van Ness Ave., Hawthorne. Calif.

Portqble Room-Divider Plqnter

The- first portable room-divider planter that looks and feels like stone hai been introduced by Bolen International, fnc., manufacturers of Roxite Fiberglas Stone Panels. Weighing only 77 lbs., the roomdivider will be sold by building materials dealers completely assembled at $99.80 (suggested retail) or as a do-it-yourself kit for approximately g6?.b9.

Factory pre-finished bi-fold wardrobe doors not only add up to substantial savings in paint costs, but provide building contractors with the most efective merchandising tool since built-in kitchens. according to A. J. McKeon, manager of the building materials division for Roberts Consolidated Industries, Inc.

An outstanding example of this double-

Completely Assembled Unit Sells for 999.50, Retail

The No. 300 Roxite room divider is es- pecially effective in screening-off kitchen, living and dining room areas in homes and offices. A -se_lfJiguidating floor display sample available to dealers demonstr-ate-s uses of Roxite panels which are made with crushed natural stone imbedded in toueh fiberglass. A full-color brochure, includiig

Prefinishing saves contractor g4 per opening edged benefit was achieved recently, McKeon reported, with installation of Roberts' new mirrored bi-fold doors in 76 single residence units at Blue Ridge Terrace in Sylmar, Calif.

Because the bi-folds are factory pre-finished on both sides, the contractor saved approximately $4 per opening in paint costs alone.

"Pre-finished doors eliminate the need for sizing, paint finishing, delay for drying time, trimming and touch up. In addition,,, McKeon continued, "women especially ap- preciate the decorative appearanrce, as well as the convenience of full-length mirrored doors in their bedrooms. The mirror panels can be so easily adjusted to provide fulllength front, back, and side-viewing.,, Roberts' minored bi-folds are available in three distinct styles: the fulllouvered Vogue (shown in photo above), the halflouvered Patrician, and the flush-style Moderne.

WRITE: Dept. 4256, Roberts Consolidated Industries, Inc., 600 No. Baldwin park Blvd., City of Industry, Calif. 91?4?.

Inexpensive Fiberglass Panels Hgve Many Applications

ocroBER, t965

Flome Gum lotest Pcneling ldeo idea in decorative hardwood

The 1966 plywood wall gum with a

paneling is "chateau" flame permanent factory finish.

depending upon the pattern. Attractive plain textures and one design of hand decorated gold veining add beauty to room interiors.

WRITE: Polyplastex United, Inc., 8?0 Springfeld Rd., Union, N.J. 07083.

Antique Brqss Finish locksets

Availability of an antique brass finish for entrance and storm door locksets has been announced by Dexter Industries.

Potino Finish lends 3-D Efrect no Weldwood Prefinished line

A new finish has been designed for U.S. Plywood's deluxe walnut, cherry, Salem Korina, birch and red oak paneling. These top-of-theJine Weldwood prefinished -pan- elJ now feature Patina 2 finish as well as new, wide grooves.

Patina 2 is a 30-step manufacturing process designed to emphasize the planked appearance achieved with the wider grooles. By toning veneers dramatically from plalk to plank, the clear, matte, Iacquer finish lends a three-dimensional character to panels.

"This multi-step finish, the latest advance in wood finishing technology, was developed to provide a beautiful, hard-wearing surface forl these premium panels," say's Deane

New Decorative Paneling Has Factory Finish Georgia-Pacific, the manufacturer, describes the gumwood as "wildly beautiful with strong grain variations."

Other new "chateau" type panels with the extra-wide stained grooves are knotty golden elm and glacier oak, both with more subdued grain patterns. Also being added to the prestige list of new wall ideas is continental inlaid elm, made of rotary-cut elm with a walnut toned inlay strip every 16 inches.

1YRITE : Georgia-Pacific, Equitable Building, Portland 4, Oregon.

Decorotive Fibergloss Sheeting

Polyplastex United, Inc., manufacturer of Decorative Fiberglass sheeting, announces a new promotion for building material dealers and lumber yards. Ttre firm has designed a special self-service tubular steel floor display rack to hold three ?5-foot rolls

For Entrance and Storm Door Installation

The finish, Antique Brass 7A, was- r-ecently introduced on interior Dexter locksetsis now available on Dexter 8000 and 840,0 entrance handle sets and on the Dexter 1159 storm door lockset.

The development permits matching antique brass finish on all locksets throughout a residence, according to the company'

WRITE: Dexter Lock Div', Dexter Industries, Inc., 160'1 Madison Ave. S. E', Grand Rapids, Mich. 49502'

Glu€n Adhesive Counler DisPloY

Wilhold Glues has a colorful and compact counter display unit for their new Glu-On Panel Adhesive. Shipped ready for display,

Brink, hardwood plywood marketing manager,

"'Combinations of properties in the formula enhance the interesting wood characteristics and rich colors found in Gold Label' top-of-the-line paneling and at the same time provide maximum protection to veneers."

Charter and Classic lines of paneling feature Patina !a super-hard, lacquer finish similar to Patina 2 but designed specifically to enhance the color and grain of these particular woods. 'Charter panels with the natural knots and burls of the wood are available in persimmon, pecan, walnut,

Decorative Fiberglass Floor Merchandiser is Free of 48" wide decorative fiberglass sheeting.

The rack with display header, promotion literature and steel cutter bar is'supplied to retailers through the firm's distributors with an initial order of three rolls of the material in any of five patterns' The rack measures 52" wide,18" deep and 66" high. firis is the first time that fiberglass sheeting has been offered in easy-to-handle semirigid roll form.

\Mith this new promotion decorative fiberglass becomes available to the homeownel and hgme craftsman by the yard at a retail selling price of 99d per running foot. It has been used for years by leatling architects and interior desigrrers for translucent screens, shutter panel inserts, room dividers, filigree, indirect lighting, luminous ceilings, window treatments and many other interior applications.

The material is a vinyl coated fiberglass matte, approximately .0L7" to .025" thick,

Handy Counter Display Holds 12 Cartridges

the unit holds one dozen 12 oz. cartridges, illustrated in full color. The tubes are double aluminum foil wrapped with a rolled metal seal ring at the base to assure longer shelf life. Complete application instructions, and suggestions for other uses' are on every tube,

The attractive display sells a maximum of product in a minimum of counter space' It measures only 18 inches high, 8 inches wide and 6% inches deeP'

WRITE: Wilhold Glues, Inc., 678 Clover St., Los Angeles, Calif' 90031.

Deluxe Oak Panels Show Dramatic Patina Effect cheny, oak and birch veneers. The Classic line of luxury woods comes in Brazilian rosewood, wormy chestnut, butternut and teak.

WRITE: United States Plywood CorP., ??? Third Ave., New York' N.Y. 10017.

Cherry Paneling in New Patina Finish

New Hordboord Ponels Added to Royolcofe Line

Two innovations in hardboard are being introduced this month by Masonite Corp. with its new Pecky Teak and Diplomat Paneled Walnut additions to the Royalcote line of decorator wall panels.

Pecky Teak is the first embossed woodgrained hardboard on the market, the company said, while Diplomat Paneled Walnut is the first hardboard developed with a "bookmatched" grain pattern.

Somewhat lighter than Masonite's present Royalcote Teak, new Pecky Teak is a rich medium brown, "warm and woody,' in appearance. Random grooves and color-coordinated fissures give the panels a patina of aged and mellow teak,

Offered in 4 by 8 ft. size, Pecky Teak is ideally suited for high-style decor in such

Diplomat Paneled Walnut

areas as -dining and living rooms, foyers, accent walls and dens.

Diplomat Paneled 'Walnut, in comparison, is a contemporary designed panelirrg of

Royalcote Pecky Teak

ocroBEr, t965

completely natural walnut tones' It features "bookmatchedt' grain patterns with a "mirrored" repetition at 16 in. intervals. Deep half-inch wide black grooves at each 16 in. segment give the appearance of planked paneling set out from the wall in relief.

-

The new type walnut panels are ideal for professional, commereial, institutional and office interi6rs where a clean, uncluttered contenporary rnotif is wanted, as well as living areas of the home. The product is offered in 4 ft. widths and lengths of ?, 8, and 10 ft.

In an introductory promotion, Masonite is ofrering a free, portable diplayer with two full-size panel inserts. Also included, for participating dealers, is a free case of cartridge adhesive and moldings'

WRITE: Masonite Corp.,29 No. Wacker Dr., Chicago, Ill. 60606.

Buy- Inquire

lmoginotive Morlite Disploy

While a picture is certainly worth a thousand words, the real thing is even better! Imaginative merchandising, such as the new Marlite display, is the key to effective sales presentations. (Photo at left)

This display includes a large sample of every color, pattern and woodgrain in the Marlite line, as well as several miniature Marlite mural panels. Here a salesman shows the line to a prospective customer who has a chance to see and feel the plastic-finished panels so that he knows exactly what he's getting for his money.

The smooth plastic finish, which can be damp-wiped clean, impresses prospects looking for easy-to-maintain kitchens and baths.

WRITE: Marlite Paneling, Marsh Wall Products, Dover, Ohio,

Samples of Every Panel in Marlite Line

JA[|t $ [. J|Att c0.

PORT ORFORD

SIAD'UM SEAI'NG SPEC'AI,'SIS CEDAR -:- ALASKA {Yellow} CEDAR

Monuloclvred ol Nawork, Calilornio

Represenled in Soufhern Colifornio by Americon Hordwood Co.

Cuslom-Mode Kitchen Cobinets

Because of an exceptionally wide line of sizes, styles and finishes, Long-Bell kitchen cabinets, manufactured by the Long-Bell Division of International Paper Company, can be used in any kitchen.

Cabinets rvill fit with custom-made nrecision in kitchens of any size ol shape, thanks to Long-Bell's long line of moduiar sizes, including single units as narrow as g inches and combination units as wide as g6 inches.

- Long-Bell cabinets tvill complement any decor. Cabinets in the Luxuria series are available in Contemporary, Provincial or Shadowline style. and in four' finishesbirchtone, rvalnut tone, white and gold, and natural.

Twenty-one time-saving, u'ork-saving, space-saving conveniences ar.e available in the Luxuria series. They include such stand- ard items as magnetic catches, adjustable shelves in wall cabinets, sliding bottom shelf in base cabinets, and self-closinE drawers with three-r'oller suspension.

Optional convenience5 such as cabinets with doors on both sides for t$,o-way access, 90-degree and 45-degree Lazy Susan coLner out to'"r,'el rack, pop-up mixer shelf. above-

cabinets, full-height storage cabinets with adjustable shelves, sliding pan drawer in oven cabinet, pull-out vegetable rack, glide-

* ALL

the-drawer cutting boar.d, and storage.

_ WRITE: Curt Copenhagen, Div., International Paper Co.,' 8411, Portland, Ore.

Iid and tray

Long-BellP. O. Box

Phone SUtter I -752o^

l05 Montgomery Slreet

SAN FRANCISCO 4

Remodeling Soles Troining Kit

A comprehensive training kit designed to guide builders, dealers and home modernizers -through a step-by-step program to help them clinch home improvement sales_ from the first appointment to designing the job and closing the sale-has been prepared by the American Plywood Associaiion-.

The kit is a supplement to the association's Add-a-Room home improvement program, but it is adaptable to all phasei of home improvement selling

Titled "Selling Home Improvements,,, the kit includes six study texts and supple- mentary recordings, along with five pieces of association literature that include lnformation on plywood sidings, constr.uction rrethods and a 32-page color consumer guide illustrating various ways rooms crn be added to homes, among others.

The kib includes texts and records that cover: making the appointment; sizing up the customerl measuring and desieming the job_; _presenting the job; closing thu lale, and handling objections.

The cost for the first sales training kit is 911.95. Additional kits are $9.9b each. ri'RITE: American Plywood Association. Tacoma, Wash. 98401.

*FULL LENGTHE availabte from YARD ET)1KEI

Matching Mouldings inall standard details Smoothly milled, ready for finishing -- all lengths. paneling furnished in T&G V Joint as standard Custom details to orderl

IMP0RTED & D0MESTIC HARDW00DS (ail species)

PINE . R,EDWOOD . SPRUCE ' WESTERN HARDWOODS

DIRECT MILL SHIPMENTS CONCENTRATION YARDS

HNUNAN TIECKIN LUMBER COMPANY, INC.

Los Angeles-J155 Telegroph Roqd 90022 Son Frqncisco 24-1485 Bovshore Blvd'

Hondy, Light-Weight Sqw

Beaird-Poulan Inc. has introduced an all new direct drive saw, dubbed the Poulan Model 400.

The four cubic inch engine weighs only 137+ pounds and is the most powerful of the new super-lightweights' Poulan plus features include:

Fifty percent more fuel and 66 percent more oil capacity for longer cutting time with fewer stops ,and starts.

Quicker starting with heavy-duty starter. Larger starter pulley makes starting quicker, easier. 17,000 volt ignition provides twice the voltage needed for usual conditions. Magneto, points and condensor are fully enclosed for all-weather operation.

Faster cutting: four-post pyramid reed valve sends tremendous charge of gas-air

New Saw Weighs Less Than 14 Pounds mixtule to combustion chamber. Maintains faster cutting sPeed under load.

The Poulan 400 is being introduced to chain saw users this fall through the biggest advertising campaign in Poulan's history.

WRttn: Beaird-Poulan, Shreveport, La.

Phone 685-4506

Phone JUniper 4-6262

Do-lt-Yourself Greenhouse

A package kit with full instruction for an 8 x L2-foot do-it-yourself greenhouse which retails complete for $250 is now being offered by Lasco Industries.

Lasco supplies the dealer with precut Lascolite greenhouse clear fiberglass plastic panels, complete instructions for do-it-yourself assembly, and a list of the materials required. The dealer then precuts the lumber and supplies the few brackets, screws and nar'ls needed to complete the package.

The cost of all materials, including lumber and Lascolite, gives the dealer almost a ?0 percent markup, according to John Hunter, Lasco panel division vice president and general manager.

WRITE: John Hunter, Lasco Industries, 1561 Chapin Rd., Montebello' Calif.

5 truck fleet brings our mills to your d00r"

New Textured Siding from U.S. Ply

Roughtex, a new member of the Weldwood textured siding line, now is availabte from United States Plywood Corp.

"This new siding, produced r.r-ith fir or cedar faces, has a strikingly distinctive rough-sawn texture aligned straight across the width of the pane|," according to Alex D'Agnillo, sidings product manaEer.

"It may be installed as produced with no further design treatment or with a board-and-batten effect for a bolder anpearance," he added.

Roughtex is acceptable for single wall construction as a combination sheathing_ siding, thus affolding time and mone!saving advantages, U.S. Plywood states.

The new textured siding is designed for stain finishing, although cedar Rouehtex

may be left to weather naturally. It is available in 7s" and Ts" thicknesses, in panels four feet wide and eight, nine or ten feet long. Long edges are shiplapped to

insure continuity of pattern and provide weathertight joints between panels.

WRITE: U.S. Plywood Corp., 777 Third Ave., New York, N.Y. 10017.

New Wedge Block Speeds Hondling Gypsum Boord, Eliminotes Domoge

A simple wedge block has revolutionized the handling of gypsum board in dealer yards across the nation. According to the Gypsum Association, the new method of storing and handling gypsum board productshas solved a number of problems which have plagued dealers fol years.

The wedge is simple in design and easy to use. Normally, when an order is filled for gypsum board, a fork-lift operator and one or two men are needed. Now. with the

Specialists in Quality lmported Hardwood Plywood

As Good As Our Name

CAIIFORNIA IU'I'IBER }IERCHANT

octotEn, 1965

wedge, the fork-lift operator alone can haudle any order. Ifere's how:

First, the operator hand-sets the wedge under the precise number of sheets of gypgum board needed. He then mounts his truck, maneuvers one of the forks into the notch of the wedge and, by slowly moving the tnrck forward, guides the wedge under the sheets of g1rysum tioard. He then backs ofr, and inserts the forks under the sheets -where the wedge has provided plenty of spaee. That's it. He is now on his way with the order. It's done quickly by one man and no damage to the board.

lhe wedge is equally useful and valuable when stacking gypsum board. Instead of using dunnage-which can amount to 16 percent of the storage space, as well as contribute to unsightly staeking" and pos-

sible board damag+the wedge block is placed on the existing stack of board, then the new board is put on top.

fire wedge is removed by attaching its self-contsined chain to the truck which slowly backs up, pulling the wedge from the stack. The result: a neat stack with up to 15 per cent more gypsum board in the sarne area. Again, no damage to material.

The Gypsum Association, who will supply all nec€ssary specifications, states that wedge blocks can easily be obtained from. cabinet makers. The cost is about S2O each. If the wedge is used with normal care it will provide many yeans of satisfactorT service.

\ilRITE: Gypsum Association, 20L N. Wells St., Chicago 60606.

Two New BrucePly Ponels

E. L. Bruee Co.'s BnrcePly division announces two additions to its family of prefinished hardwood paneling. The Huntsman and Sylva^n series are both characterized by heavy random glooves.

In the Huntsman, cross-scored gtooves give the effect of random planking. Iloot!man is suggested for t accent walls and is available in cherry, pecan and walnut.

Sylvan is similar, but has no horizontal scoring. Available in 4-foot by ?-foot 8-foot and 1O-foot sizes, Sylvan is made in cherr5r, elm, pecan, birch, oak, walnut and three exciting new shades of lauan. Sylvan grades are sold in all price ranges.

TffRITE: Martin Shea, sales manager, BrucePly Div., E. L. Bruee Co., P.O. Box 397, Memphis, Tenn. 38101.

Lumbr Yard, Trrcfu Loafud Witlmtt Delay For

BON N T NGTON LUMBER CO.

Wbolesa le Distri btttor TO CALIFORNIA RETAIL YARDS

430 4Oth StreetOAKTAND

(Moiling oddress, P.O. Box 3041, Ooklond, Colif.)

PHONE: Olympic 8-2881

New Genercrl Purpose Adhesive

An improved, easy-to-use cartridge adhesive has been made available by Masonite Corlroration for panel installations. Packaged attractively with an eye-catching metallic foil label printed in gold, silver and blue, Royalcote General Purpose Adhesive comes 12 cartridges to the case.

New application procedures are given in envelope stufers accompanying each carton. Set-up time has been reduced to two or three minutes; the adhesive can be used over painted surfaces and for fastening furring to basement walls. One tube ii sufficient to install four to six 4'x8, panels.

Royalcote General Purpose Adhesive may also be used for fastening underlaymenl, attaching stair treads, risers and threshholds, adding chair rails to walls and sim-

TWX: OA-4IO

,. Douglqs Fir

o Ponderocq ond Sugcr Pine

100 pounds of more. Cartons may be combined for freight prepaid shipments when included with 100 pound min. shipments of Royalcote nails, putty sticks, filigree haldware accessories and Peg-Board fixtures.

WRITE: Masonite Corp.,Z9 North Wacker Drive, Chicago, Ill. 60606.

New Plqstering for Heoting Cobles

Comes in Easy-to-Use Cartridges

ilar ,.jobs requiring a material of great DOnOrng' strength.

Adhesive in cartons will be shipped on a freight prepaid basis in packages weighing

United State Gypsum C,ompa.ny has announced two new g:nlsum products speci- fically formulated for electric cable heat: Red Top Radiant lleat Plaster and Plasterbase. The plaster is used to embed the cable which is stapled to the plasterbase.

Prioi to this, the plaster installations tended to develop unsightly cracking at the unreinforced lath joints, and the larninated drywall installations tended to delaminate. With these products, on temperature

Hoover

Hoover

Hoover Stuort Joner

limitations exist when used with 2.75 or lower watt-per-lineal-foot cable, providing the watt-density of the installed cable does not exceed 25 watts-per-square-foot.

With Red Top, electric cables can go in any direction, in any pattern and for any distance. There is no need to keep the cable clear of ceiling joints and no danger of finish nails penetrating the cable as can happen with ordinarry laminated drywall installations.

Yet, with their many features, these new USG products cost no more than conventional plastering or laminated drywall.

For further information about Red Top Plaster and Plasterbase, contact your USG sales representative or,

WRITE: Dept. 122, United States GYPsum Company, 101 S. Wacker Dr., Chicago' IlI. 60606.

Distributorships Available

FOT PENGUIN Liquid Plastic Goatings

For all surfaces inside 0r out. Wax no more. PENGUIN makes floors gleam and sparkle with a hard, glossy, durable, stain-resistant, crystal-clear finish which is wholly different from any product being used today' Quickly applied by anyone-no skilled labor is required. lt goes 0n smoothly whether applied with cloth or brush, dries rapidly, leaving a brilliant transparent film that lasts indefinitely under heavy traffic. Completely eliminates waxing, scrubbing and polishing. Dealer and jobber inquiries also invited. Users may order for $13.95 per gallon delivered prepaid. Also for boats and autos.

Minimum I nvestment-$sO0

Maximum I nvestment-$1 2,000

For complete details write or call:

(Area Code 314) AX 1-1500

Merchandising Divislon

P. 0. Box 66 St. Ann, Missouri 63074

Low-Mqintendnce Melol

5h utters

An exciting new product from Reynolds Aluminum norv makes it possible for homeowners and builders to add the charm of olden day shutters with none of the old-time installation and maintenance headache. Reynolds Aluminum shutters will never rot, warp, crack, peel ol split. Semi-gloss acrylic enamel is bake-bonded to the heavy gauge aluminum.

The heavy gauge Reynolds Aluminum and quality construction ale an assurance of dependable service and beauty' Each pair- of shutters comes cartoned complete with simple instructions and mounting screws. The shutters are pre-drilled and reinforced making installation a matter of minutes.

WRITE: Vent Vue Window Products Co., Inc.. 2424 Glover P1', Los Angeles 90031.

RAIL-TRUCK-tCt

We specialize in packaging for on - the - job shipments to youl customer's specilications.

New Plaster Eliminates Cracking at Lath Joints

EMPLOYEES RE.OPEN YARD

(Continued lronr Page 6)

- Actually the firm was partially open as long as six month5 ugo, doirrg business from a building in the rear.

"Wt-' had customers the day after we sot stock in the new store." says Shormain. "They were climhing or-er the mess, looking in boxes for what they needed,', he said.

The firm's new showroom spans 7,200 sq. ft.. with an all-glass front looking onto the parking area.

Nestled in one corner of the new store is a fully'equipped paint and decorating deparlmcnt. fealuring a complett line of Pahco paint. Vern Bray. a veteran of over 30 vears in the paint business, heads-up the dcpartnrr-nt. wlrich includes a neu colormixing machinc.

Store manager Shormann points out the new retail operation is a store for the homeowner-conceived and desisned for the doi t -you rsel fe r.

-

"Y,_, really havc to thank our suppliers for he\ring us get organized and op"*d i,, sur'[ 3 slrort timr,." he enthused.,,Thev moved right in to lend a hand. helping us mark the stock and get it up."

To the rear o{ the store is a bie 100 bv 125 ft. warehousc-salcs building *iri"h *o. moved intacl from the old vard a,.ross the street. Here is stor.ked comnlon. finish and hardwood lumber, moldings. windows. doors, a full line of Clo-Tone uall paneling and hundreds of other building supplies.

"We handle some contractor sales, but our specialty is solving home maintenance and modernization problems," he said. 'oWe run a neighborhood-type business here, and by keeping in close contact with our customers and giving them fast service and the right information, we keep them coming back time after time," says Shormann.

Handling the purchasing chores at Eagle Rock Lumber is Vice President "DeD" Strauch. The firm's other partner is Jim Pubols, treasurer of the new corporation. who is manaqer of warehouse sales.

ASSOCIAIED REDWOOD fiIIttS

los Angeles LCL Yqrd

o Dry Aye & Btr

o Fence Moteriols

o Gdroge Door Siding Green Commons . Bender o loth

Also Direct Rqil qnd T&T Shipments

P.O. Box Y, Arcolo IWX: 707-827-0433

Phone: VAndyke 2-2416

Bill Brquning Norm Hordy

ATTEl\TION

Door & Jamb Manufacturers

For quotations on cuEtonx finger-jointing,

TRANSWESTERN PINE PRODUCTS COMPANY

Over 100,000 sq. ft. of millwork and manufacturing facilities for dimensioned furniture wood and plywood parts.

Soltwood or Hardwood

"For the Best in the West CaII TRANSWESTERN"

Manufacturers of Quality Pine Products 2440 So. Arrowmill Ave., Los Angeleso Calif. (Ad,jacent to Long Beach Freeway)

_7217 Telegroph Rood, Los Angeles OVerbrook 5-8741- PArkview Z-qSSS Norm Voelcker Corl Duproy Joy Brouning

l!t;",,i,t,,.' li:-',rlill:1, ll:ili*"r"",', and circutcrion. rAct of ocmber.23, re62: S,r.ri,rD rr tix*l -:i:r il J;l'.'-"r *: lfi'f ll il t,i i :t'rlsr i'::q, " "*.Lli'l' i. lil;;i ;i,qt:i';ir;irl:; ,ix,qltiiitltr'iljil,;tm;,",,n ";'"r'i'l;i"J;;"'.:'il%l';,'?3:1.-,:

#tr$,tjre:t illl \i, if ifllfir'^i;*tfl niiii'*d;$,'n1 il .? ,,l;lt;.tr; ,-l;.3:';?i.l lil,:;1,t""1 lil"",:Hl,*:ljl';jli Jlt[".1.!,*fffii.Tq]]*lf;J:

-

li'j"liu".i.JL' Tr ",1"'"1,11, :illl:i',.it"..J.*k"],r i"",",11,1."4,,t)

,_ ":*j

iU'+lli:"r#':l"nu,'ui'lr$-:Ll.:'ll;*ilri,'r'ri,JJif,:Tif,"b+h"r'iaiT1";ll^h'Li sooi+. .\.ii"".-A.'rl'11,.iri il.,'-"aa.r,ss,. lur0 r.niorr sr., ,;, #;,Li];.?'",f,:*l:.'rf,"iit; bria il:.c,[ff.l' "e1,1*.: * I j'*y ",lf ,. :: -*] ljfix *ir ii: "h1 ,i:lii,ttri

I !1,5r,**;l *13T,[o;,:;, Tg'i$,lf:?'bjl;r., T,i,i,*1.*:"t.,ji "l;10."::J;n:li,iinlllo'"7 none, so state), None.

".fi*-5..'#itliiti:,llq:$,rii[i*{*i!lo"oi"""i".T'i;i:l,"f 'f,:: srances. and r.onaiiiori'u,,1., i[tiT;:J*.iil" ll;l'...*:,ll-y[r-ii,]11liT*$#; m,#!il*:L3f "*$i,*1q;;1;i;q6i::.'"rs;prll*i:;*."",i;:l*i",."",:fj srcurities of rhe publishing.corporation ha'e been includcd in lrtiro";.il"n:tT1;to"; Stt?""; ;?",i,l'"i;I'k'i.'::f,,li,fJJ'o,i'"1'n""';";ft'h'iif":.ir,,1."i;l:..", or more of the torar amount ,10. Tl'is item musl be.complered for a)l prrhlieations. except tho.e which do rot carrr rovtrtLsllA 9tn_"f^tl-a_]' the publisher-: oun .and trhich are rramed itr sectiorrs lJJ.2jl. iii,'i'"1't,ii'"i l'.'*,i'oi?'jJ"''fJ#tf.(:ffi::'i,,ii,ll",,,J.itil;.,"?i"i,,t"l":j"fill;;:; ;:X;;l il:"plli''";".i,lilifi"ll"l',','"S,ri: li?lli n;1,0,?;.':l*..i;i[.],:."';::,'""lli#.dll:d ;-.':iJ!i,r;" D .Xli',,';luoTl""ii[?i'i!?1,13"];."XXI"ff

ilJll' lil?i;,1'iJ"f;i;"iiiiii, '3:d;'o."i5l 'f::: iy,'illf;"l;l'"tlllF,,,'01"?'!jli';,j;1.'o; '-flf carncr.or, other tnral(, a\erag-e ilumber copirs each issue durinq pre.etlinf l2 months. 5UU: srrglc r\sur neareit to hlitrg date, 800, E. Total distributiori tSrrm of C arrd Dri)iil$',.'"rT,ll'a:,?l''i.*6tinr.i'bli."o'1,'.1*,.p,i:T$"t""t.i.,frlllllr.il,lf :,,:l,d:,,,1i;,.i ilTiri;T:'l:"irt1"l',1l,i[r'Tli#ili'Hal'Fao.ri5"rl'.;i,"I"\';,'f.0.;."Jfi'',i;ii; i;"ff;: a\erflge Irumner ,col'rr\ (ach t\slte during preceding 12 months, -1,000; sirrgle issuc nearcst to nttilg dite, +,uuu.

_I certifv that the staterncnts made- by me above are correct and complete. (Signature of managirg editor), David Il. Cutler.

Redwood From Relioble Mills

Moore Oregon Nqmes Meikle

Fr,'d C. NI.ikl,'. Jr.. lra. I'ecrr rrrmt'd operations malragi'r oI JIoorc ()regon's North Portlancl plant. accorcling to an anllouncem('nt by Camt'rou \\-alrt'n. presidt'nt of the lirm.

Nlt:iklc's dutit's rvill inclutltr mdnagcrnont rcsponsibility uvt'r c-ach of tlic lirm's -.ix tlirisions rvhich malttrfac'tttre cquipmctlt lor <lry kilns, lumlrr:r handlirre. plvrvood-vcnecr, g\'[)sum. softboar<1. alrd hartlboard.

l{t:iklc has an t'xtt'nsilc hackground in inrlustrial engincering ancl managcment.

A 1953 graduatt: of Yalc Universit,v" he holtls a llachclor of S<'ience tlcgrec f rom llrtil Srlr,'ol oI Engirr,'criric.

Fred Possmore Lounches

Foresl Products Morketing

F-red Passmortr, who has spent his entire rvholt'salt' lumber cart'trr rvith his dad. Les l)ll:sm()rr'. l,rirrr, lrr',1 ottl olt his orr n llsI month nht'n he e,.talrlislrt'tl a gt'nt'ral nhole' salt'lumlrt'r lrtrsiness rrlrder the namt'of l"ort'st I)r'otltrt'ls Markt'ting" ln<'.. P.O. []ox 28(r" ()rovillt'. (lalifornia. Lt's I)trssmort' rvill continttr: to olx:rate Cclrt.rll Vallt'v Ilor & Lurnlrt'r at. Orovillt: and Los Angcles" just to kt't1r I"rt'd on his toes. of <'ourse.

Joinine ['rt'd I'assmorc in the lle\\' velltun' is vt'tcratt lrtrnlrcrmart V. \{ "Connie" Conncll rvho was formcrly trs'*ociated ltith (lorrrvav Industrics at Caclstlen. Alabama'

Serving Al! Southern Colifornio Lumber Yqrds - Cqbinet ShopsFurniture Monufocturers ond Wholesole Lumber Distributors

P. O. B0X 537, WILLITS, CALIF0RNIA PH0NE: 459-5326 CASTEEL LANE

5 Garlow Company

Warehouses

lo Serve All Southern Colifornio Deolers *

l7O3 N. 8th Street

COITON, Colifornia

TAlbor 5-0672

t l38l Brodley Ave.

PACOIMA, Cqliforniq 899-5208

738 Eosr 59th Street

tOS ANGEIES, Colifornio

Pleqsqnt 2-3137

5807 McKinley Avenue

LOS ANGELES, Colifomio

Pleosont 2-3136

25lO N. Chico Sheet

E[ MONTE, Cqliforniq Gllberl2-3050

CUmberlcnd 686-0641

Ir0R0Alr 000ns for Euety Use

M4{10 Interchangeable Panels

Entrancs Doorc-All lypcs *

SE00RG0 louYen & Colonial-ilodern llardwood Flush Panel Ooon *

FTUSII DOORL

ASH_TIHOGAI{Y _8tRC[_

MASOl{ITE_BEEClI *

FrR PrYwoott-

JAPAIIESE PTYWIIOO *

NORDCO DOOIS

I.OUVER DOORS

3 PANEI DOORS I.3

FOUR PANEI RATSED F.',I

X.BUCK FRONT DOORS

sAsH DOORS F-13

RAISE PANEI I.OUVER DOORS

SCREEN DOORS

FNENCH DOORS

DUTCH DOORS

FANCY FtR DOOnS (h{TRANCEI

I.OUVER BT]NDS

ATONTENEY TYPE DOORS

..SOUTHERN AtR" DOOTS

Ertoblished 1896

WHOI.ESATE ONIY

llcmbcr

Soulhcrn Colllomlc Door In.tltut

Lcttctrs

California Lumber Merchant

Dear Ole:

We wish to thank you for the nice article about our company in the September issue of CLM.

The many comments we have received from suppliers colleagues, customers, and prospective customers with whom we have been in contact since the article appeared, is proof that the California Lumber Merchant is indeed widely read by the industry.

Sincerely,

Floyd Mullen

Floyd Mullen Lumber Co. Inglewood, California

Max Cook

California Lumber Mercha^nt Dear Ma:r:

I've heard several favorable comments regarding your handling of the Sierra Club film story. I'm delighted that the publication saw fit to join the battle against this prejudiced film. If you think itrs bad read-

ing the script, you'll boil when you see the movie itself.

The industry is continuing to try and find ways to have this film withdrawn from circulationBest regards, Dave Ohman American

Forest Products Corporation

San Francisco, Calif.

California Lumber Merchant Gentlemen, 'We are interested in seeing a copy of your magazinel we'd like to know if it will serve our need, and have been unable to find the'California Lumber Merchant in this area.

Is your trade journal available only on the West Coast ?

We are considering the lumber (retail) and building material business and have found, previously, that trade journals offer information that is of great service.

Your reply will be most ap- preciated.

Very truly yours, Lee K. Geiger Lee K. Geiger Construction. Company Oshkosh, 'Wisconsin

The Merchant goes to readers in 43 states and,5 loreign countries. And. good, luclc with your pl,ans-Ed,inr.

se enter my subscription for the ifornia Lumber Merchant:

One Year. . . . $4.00 | n mV check is enclosed.

Two Years . . . $7.00 Il ti|' me tater. t I E Bill my company.

Art Bond ' Joe Bowmon TWinbrook

Rosboro Promoles Morrissey

Mike Morrissey has been appointed assistant manager for lumber at Rosborr.r Lumber Co., according to an announcement by Val Gardner, sales manager of the Springfield, Oregon firm.

Morrissey has had experience as a wholesale trader and as a srlesman calling on the dealer trade. He has recently been working in Rosboro's sawmill and has a broad variety of experience in production.

"With Mike specializing in lumber, Dick Clark in plywood sales and myself in cutting and fabrication, we continue with our policy of specialization," Gardner said.

5AIES: Old Growlh Redwood, Shorts P. E. T. Green Commons, Dry Uppers

Sconning Device Licensed

Western Wood Products Association recently signed an agreement giving the Black Clawson Co. exclusive rights to manufacture and sell a scanner which will automatically assess the quality of any given piece of lumber, and automatically trigger other machinery for cutting and sorting lumber products.

The new piece of equipment will detect flaws, knots, color variations, and splits, according to Black Clawson's President, Carl C. Landegger.

The scanner idea was originally fostered several years ago by Western Pine Assn.

COMPTEIE CUSTOM MIIIING

Lorge Timbers qnd Wide Sizes

Our Speciolty

MIKE M()RRISSEY

HEXBERG LUilBER SALES, rNc

Erlc Hexberg

Don Gow

Dole Stcrling

Chqrlie Schumqcher

ROSEVIIIE TOURNEY

(Continued lrorn Page B)

walked ofi with the low net trophy, thanks ta a 23 handicap and an 86 score card. Second low net winner was Fred Haynes.

In the first flight Bud Nliller and Bob West locked horns with identical cards. Bill Blattner copping second position and Norm Winsor and Ralph Lamon posting twin 77-8-69 scores for third position.

Bill McNeill took the second flieht lead closely followed by R"y Teakli Walt Pfister and tourney chairman George Dufi in fourth position.

Third flight winner was John Polach followed by Harvey Bahr, Bron Smith and Vern Clausnitzer.

Fred Stephens won the fourth flight, second to fourth positions going to Bill Johnson, Bob Mead and Elmer Lewis.

Sacramento retailer Orville Eastman topped out the Calloway division with Emerson Reavis, Hugh Schafier, Bob Peterson and Harry Anthony rounding out the top five positions.

Hole-in-one winner was Elmer Lewis (4'3") with Charles Gray winning the accuracy drive and Ted Avram pounding out the lonsest drive.

lulll0R GIRL FRlllAY at Marquart-Wolfe is Sue Pruyn, a new arrival from lowa, who is first to greet visitors at the firm's Long Beach offices.

ocroEER, 1965

Builders' Choice in Moteriols

American Builder's study of "Builders' Buying Intentions in 1965," presented by Richard N. Jones to dealers attending a recent NLBMDA meeting, sheds light on materials being used in new homes.

Listed below are percentages representing the percentnge ol build,ers who planned to use a given product in one or more of the buildings they build in 1965, not perc€ntages of buildings: PERCENT

Prefinished

Filon Nomes Ken Wherry

Kenneth R. Wherry has been named San Francisco district sales manager for Filon Corp. of Hawthorne, Calif., leading manufacturer of fiberglass-reinforced building panels. The appointment was announced by Arthur M. Barr, Jr., western division sales manager.

Wherry will serve Filon distributors and dealers in all of northern California, Nevada and Utah. He will be located in Filon's San Francisco offices. 420 Market

CLASSIFIED ADVERTISINGPosition Wanted $2.00 oer line, minimum $4.50. All other $3.00 per line, minimum $6.00. Two lines of address (your address or our bcx number) count as one line. Closing date for copy is 20th.

CTASSIFIED ADVERTISEMENTS

Names of Advertisers in this Department using a B0r Number cannot be released. All replies should be a& dressed to box shown in the ad c,/o California Lumber Merchant, 412 W. Sixth St., Los Angeles, Calif. 90014.

HEIP WANTED BUSINESS OPPORTUNITIES

WELL QIIALIFIED PITODTICTION MANAGI.I|i for a 50 miilion foot annual capacity pine mill in the State of New Mexico. Give complete resume and salary considered. Reply to Navajo Forest Products Industries, P.O. Box 1280, Navajo, New Mexico 86b04.

GIRL I.'RIDAY Part Time Per.manent. Secretarial, clerical. bookkeeping skills necessar.y for. management of one-man office. Houls can be alranged, aver.age 25lr,r'eek. Send lesume to: Western Harclwood Lumber Co., P.O. Box727, Beverly Hills, Calif.

EXPIIRIENCED lumber and building material retail salesman for assistant managel in solid building material business. Must be of good character with pl.oven ability to ploduce. Compensation based on production vuith unlirnited potential. Send complete r.esume to Box 205, or call 964-2420 after 6 p.m. (Folt Bragg, Calif.)

LET US HELP YOU WRITE YOUR WANT ADS FOR QUICK RESULTS

Ponderosa & Sugar Pine

Redwood & Incense Cedar

lV!ite & Douglas Fir

MOUTDINGS, MII.LWORK & JAMBS

l"Olt LEASFj: Lumberyard and facilities, Stockton, Calif. Write CLII. Box 196. or P.O. Box 915. Stockton. Calif.

FOR LEASE: established retail lumber yard in San Bernardino. AIso suitable as distribution yard or line yard operation. Presently set up as a retail yard with full facilities. Buildings are practically new. Tommy Chapin, P. O. Box 2145, San Bernardino, Calif,

FOR SALII OR LEASE: millwor,k plant completely equipped to manufacture solid or finger-jointed softwood plodncts. Located central Calif. Mill 40,000 sq. ft.; storage, 20,000 sq. ft. Plenty of yard space. RaiI siding. Established 10 years, owner retiring. Write Box 206.

SERVICES OFFERED

JOIINNY THE LUMBER LOAD SIGN PRINTER

Specializing in paper danger flags, side-load signs, job cards, etc. John Weiler's Printing, 14417 Hawthorne BIvd., Lawndale, Calif. Phone (213) 676-7522 or 676-2293.

Southern California Office

rEsr.tE G. "tES" PASSMORE

Phone (213| 465-9898 (direct) or, (213) 653-6440 lmessoges)

Northern California 0ffice

Telephone (9161 533-646I Oroville, Colifornio 95965 Posl Office Box 469 Gateuay to the Feather Riaer Countrl'

KENNETH W. TTNCKLER MTLAN A. M|CHIE rF='

Sto h[ .C,. m lseLp^g3nipo nV, 5 r..". 6'fo LOS ANGELES 90023

CALIFORNIA SUGAR & WBSTERN PINE AGENCY, INC.

-.-.........-. 80

G & R TUMBER CO..-....-.............-.. .........73

CO.

K-D CEDAR....__.... KEY CORPOR4T1ON........................ KrrGoRE, ROEERt

BUYER'S GUIDE

tOS ANGELES

I.U'Ii8ER AND LUIABEN PRODUCIS

Americon Hordwood Co. -...--.--.---.-..-.....-..-.719-4235

Angclus Hordwood Compony .-..-..-.-.-.-tUdlow 7-6168

Arcolo Redrvood Co. lKen Conwoyf....WEbsier 6-4848

Associqtcd Rcdwood Mills -..-.-......OVerbrook 5-8711

Allqs [umber Co. -----------.-..............-.lvlAdison 7-2326

Bock Lumbcr, J. Williom ---.-------..REpvblic 1-8726

Bough Foresl Producls Corp.-----------.....(213) 330-7,t51

Bliss Lumber Co., Inc. --------RAymond 3-1681-3-3454

Bohnhoff [umber Co.. Inc. ------------.......----.----263-9361

Brooks-Dodge Iumber Co. .-..,-----.-OVcrbrook 5-8650

E. [. Brucc Co, (Jim McFoddenl-......-------121 31 622-9845

Brush lndustriol [unrber Co. ..-.---....RAymond 3-3301

Col-Pocific Soler Corp. .....--685-6450

Col-Soc Lumber Soles.-.------.-----------.------(2131 685-5288

Centrol Volley Box & Lumber --.-......----(2131 653-64,1o

Consofidoted lumber Co. --------.---.-.SPrucc 5-3177

Coos Heod lumber & Plywood Co. ........---SP 5-1179

Crowford, Lumber, F. rrl-.-.-..---.---------- ----.------f7 4-2161

Evons Producls Co. ([umber]--.-------.-.--....-..--.---879.1 833

Evons

(lumberl -....-.-RAymond 3-9261

Georgio-Pociftc Corp. (Plywoodf -.....RAymond 3-9261

Georgio-Pocific Corp. ------....-....--....--.-.TRiongle 7-5643

Globe lnlernofionol ----------..--.-.....-.--..-.--.UPton 0-6456

Goodmqn Lumber Soles, C. F. -....--.-...--.-.--.--94I-0101

Greol Weslern Lumber Corp...-.----........SPruce 3-4931

Hollinon Mockin Iumber Co. ..----.-..----.-...---.-685-,1506

Hexberg Lumber Soles .-.-----.----.--.......MUrroy l-6386

Hill lumber Co.. O. lvl. -.l2l3l MUrroy 4-261O

Hobbs Woll lumber Co., Inc. -...--..---.--...685-8734

Hoover Co., A. l. .-----.-------------------CUmberlond 3-9078

Hufi Lunber Compony ..--.-------------Ptymouth 6-8191

Independenl Bldg. Moleriols Co. ----.-..-...---..-636-8345

Inlernolionol Poper Co. (long-Bell Div.] (213) 483-0363

nlerslote Contoiner Corp, ------------..----...-.--.-.JE 4-6768

Jonb Dondy Lumber Co. --.-.--.-.--.-....RL7mond 3-7382

Jewelt Iumber Soles ------.--------------.--.FRontier 8-8292

toshley, Dovid E. ----Chopmon 5-8805

Ios-Col Iumber Co..-------.-..-------------------lUdlow 2-531 I

Mohogony nporling Compony -----...------...---.638-7749

Morquorf -Wof fe Lumber Co. -------......--..---...--77 5 -2693

Muffen Lumber Co., Floyd ---678-5334

Muluol Moulding ond Lumber Co. .-----FAculty l-0877

Neth lumber Soles, A. W......-.......--.----.----..--.872-128O

Oliver Iumber Co. ------------...--...--.---.-RAymond 3-0053

Osgood, Robert S. .-.-DUnkirk 2-8278

Oxford lumber Co.. Rex. ---775-3633

Oxford Lumber Co., Rex ----.-835-2854

Pocific Fir Soles ..-.--.--....----...-...-.-.---..-MUrroy 2-3533

Pocific Lumber Co., The -----..-...--.CUmberlond 3-9028

Pocific-Modison Lumber Co. ....--....-.-.-.SPruce 3-2292

Pon Asiotic Troding Co., Inc. .-------..-.Rlchmond 7-7524

Peirce Compony, Al .-------..---.--..-........NEvodo 6-1009

Penberlhy Iumber Co. --.--...---.:-...---......IUdlow 3-4511

Philips. Don, Jr.....-..-..---...--.-..--...-.......-..-......--.879-1833

Rockport Redwood Co. .-"...-.--,.-..-.....-......-....-445-2896

Roy Forest Producls Co. --.---......---.TRiongle 2-1070

Sonford-!ussier, Inc. ...--------.-..--AXninster 2-9181

Shosto-Nolionol Iumber Co. ----..-.-.--Pteosonr 3-4321

Sheffon Hordwood Co. ..-..264-5120

Simmons Hordwood Lumber Co. -----.-.-.SPruce 3-1910

Soulh Boy lumber Co. ..SPring 2-5258

South Boy [umber (Howfhorne) .....-..Osborne 6-2261

Stohl Iunber Co. .--.....-.---...--------.--.---.ANgelus 3-6844

Slondord Lumber Co., Inc. -.----------..-.--....-.655-7151

Slqnlon & Son, E. J. -.--[Udlow 9-5581

Summit Lumber Co. .-....--.-."....-.-------ANgelus l-2161

Suttle & Keller Lumber Co. -..------.----....Gllberl 3-8909

Tocomq [umber Soles, Inc. ------------------,MUrroy l-6361

Torler, Websler & Johnson, Inc. .----.--ANqelus 9-7231

Tronsweslern Pine Producls ....----.-------ANgelus 8-1831

Twin Horbors lumber Co. ---------------,SPruce 5-6318

Union Lumber Co. .-.....-..-......-------..------(7141 542-5669

United Whlse. Iumber Co. ....-.--.--.OVerbrook 5-5500

United Slotes Plywood Corp. ----------.-..!Udlow 3-3441

U.S, Plywood Corp. (Glendole) ----.--...---Cltrus 4-2133

U,S. Plywood Corp. (l.ong Beoch) ..--..HEmlock 2-39Ct

U.S. Pfywood Corp. (Sonlo Ano) .----.Klmberlv 7-1691

Von lde, Rqy -.--.-..-.-........-..------.--.-.--A^Unay t-1668

Wotson Plywood, Inc.--..-..-.-.------.--__-__-{21 3l 77 S-2St 6

Wending-Nothon Co. ...........--__-.CUmberlond 3-9078

Weslern Hordwood Lumber Co.--------___-___----.__655-8933

W.siern Stotes Plywood ---..-g6g-6271

Wcycrhoeuser Compony ----....--..-.-.-Rlchnond 8-5451

Worchouse (Anohcint ...-..-..---...--PRospect 2-5880

Wholesqle Forest Products --583-6013

Whitc, Horry H. --..--..--...-...---....--......._.-spruce 5-3409

TREATED TUIIBER_POIES_PIIt NGS-TIE5

Bqxler & Co., J, H. .-.-DUnkirk 8-9591

Koppers Company --..--(2131 830-2860

lrlcCormick & Boxter -.1714, 871-8974

Son Anlonio Construclion Co. .-------..UNderhill 5-1245

Worren Soulhwesl, Inc. .---.--.-----.......FAirfox 8-3165

sASH-DOORs-rt^mWORK_SCREENS fiIOULDING-EUIIDING IAATERIAI.S

Arlesiq Door Co., Inc. ....-------.--...---UNderhill 5-1233

Associoted }tolding Co. .-.-----.-....._.-RAymond 3-3221

Big Ben Sosh & Door Co. --...----------...GEnevo l-3541

Coliforniq Door Co..--.....---.--.-..-.-------..tudlow 8-2141

Colifornio Ponel & Veneer Co. .-.-_-.-MAdison 7-0052

Corlow Compony ------.-----------.-..-Pleasont 2-3136

Eckslrom Plywood & Door Co.------.------(2131 233-4229

EZ Glide Sliding Door Frome Co.-...._...-.---.-149-1645

Mople Bros., Inc. .-..-...-----.--.-------....-._---OXbow 8-2536

l'{oson Supplics, Inc. --.---.--....__-_--ANgelus 9-0657

Nordohf r\Aonufocluring Co. ---..------ ---....-"849-267 5

Reody Hung Door Mfg. Co. .-.-------..--..Vlcloria 9-&112

So-Col Commerciol Sfeel...-.---.-..-----------.(2131 685-5170

Slroil Door & Plywood Corp. ..-...CUnberlond 3-8125

Torler, Webster & Johnson .-...-.----.---ANgelus 9-7231

Torler, Websler & Johnson (Spcciotfy Div.) AN 8-8351

Vonce Lumber Co. ..-.........-..-.---.--.-....(2 | 3) 269-O5OO

Venl Vue Window Producfs.------------....-....--....225-2288

Wesf Coost Screen Co. .----..-....----.----ADoms l-1108 SPECIA! SERVICES

Allied Builders .-.--...OLeonder 5-6152

Associoled Molding

Georgio-Pocific Worehouse .--.--.-----OVerlond 4-5353

Horbor Lumber (Al Wilson).--..--,-----------.-.OV 4-8956

Inlond Iumber Compony .----.--------------..TRinify 7-2001

Key Corporolion .-..-.....------------------.-.-------.-..--87 5.2050

So-Cof Commerciol Steel.-----.-.-..-..-.-------Vl41 825-677O

Torter, Websler & Johnson -------.---...TRion9le 5-1550

Union Lumber Co. .-.-...---------.-.-.----.-.(7141 542-5669

Woodf ond Products Co....-----....----.---.-.(7 1 4l YV 6-7981

SAN DIEGO AREA

IUMBER AND TUMBER PRODUCTS

Independenl Bldg. Moteriols Co. ---..---(213! 636-8345

Inlond Lumber Compony .-..----....------GRidley 4-1583

Mople Bros., Inc. .-----.-..-.----.---..--...._..Hlckorv 2-8895

Reitz Co., E. L. .-..........--......-...............17141 GL g-4166

Soulh Bcy Lumber Co. ([os Angelest---.ZEnirh 2261

Torler, Webster & Johnson .--.-.-...----..-.GRidley 7-4174

Weyerhoeuser Compony ---------__-COngress 4-3342

Arfesio Door Co,.---,---.-------.--------....-..---..,"-..-.442-7799

BUITDING 'IAATERIATS

LOI.|GVtEW

BUYER'S GU IDE

WASHINGTON

fnr'f Poper Co. (long-Bell Div.l----.---------(2061 423-211O

wtNtocK

SAN FRANCISCO

TUMBEN AND TUMBER PRODUCTS Arcolo Redwood Co. .---..-...-.--...........----YUkon 6-2067

Col-Pocific Soles Corp. YUkon l-8620

Del Volle, Kohmon & Co. ----.------..-...-..YUkon l-4641

Evons Producls Co. ...----..-...-...-. -------.-.--.-.----..-.926-241 |

Georgio-Pocific Corp. ......-.-.-------..-,-.-DOugtos 2-3388

Gelz Bros. & Co. ....--..-.-.....---.------.-...YUkon 2-6060

Holl Co., Jomes L. --.-----SUrfer l-7520

Holfinon Mockin [umber Co. ------..-.-.JUniper 1-6262

Horbor Lumber Compony -------.-----.-.--....YUkon 2-9727

Higgins Lumber Co., J. E. .-----------...-VAlencio 4-8744

Hobbs Woll Lumber Co,, Inc. .-..---.-.--Flllmore 6-6000

Inl'f Poper Co. (Long-Bell Div.)-----..--.--.-(4151 392-8696

Lomon Lumber Co. .--.----..--------- --------,--YUkon 2-437 6

MocBcolh Hordwood Compcny ----------Mlssion 7-0772

Pociftc Lumber Co., The -----f71-47OO

Torler, V/ebsler & Johnson, lnc. ---.--PRospecl 6-4200

Union Lumber Compony --------.-------.-.--.--SUtter l-6170

Uniled Slotes Plywood Corp. ---...-.------JUniper 6-5005

Wendling-Nothon Co. .--.-..-.-----.-...-.....-.SUtier l-5363

Weslern Forest Producls of S.F. -.---.lOmbard 1-8760

Weslern Lumber Co. ..PLozo 6-71 I I

Weyerhoeuser Compony ---394-1114

Ziel & Co., Inc. .----------.-.---..-..----..----..YUkon l-0210

sAsll-DoORS-WINDOWg-tftOUtDl NGS

BUttDlNG iAATERIALS

Artesio Door Co.----.------..-....-------..-----------.-----589'9974

Blue Diomond Co. .-.--..--.---.-.-..---.-..---.-.--YUkon I -l 0l I

Cofoveros Cemenl Co. .-.-.-..-.-.-------DOuglas 2'4221

TNEATED IUITEER_POIES

Boxler & Co., J. H. ---..YUkon 2'0200

Holl Co,, Jomes L. --.-.---SUtter l'7520

Koppers Co., Inc. ---..---YUkon 6-2660

McCormick & Borler ---YUkon 2-4033

Wendling-Nolhon Co. -------------.----------.-SUtler l-5363

Woodsidc lunber Co. -----------.------Dlomond

BAY AREA

Bofdt-Beocom lumber Co. .-.-934-146/

Bonnell Lumber Co. .------.--.----.........-.Dlomond 2-1451

Bonninglon Lumber Co. ....----------.-----.-Otympic 8-2881

Bruce Co.. Inc., E. L. .....--.--..284-1300

Cof if, Sugor & Weslern Pine .-..-....-Dlomond 2-1178

Donl Foresl Producls, Inc. .--.--.--....t41q 322-1841

Evons Producls Co. ..........-...-----.---.....------.....533-8866

Georgio-Pocifi c Corp. --......-..-..--.-.-..-....--.---.849-0561

Georgio-Pocific Corp, (Son Jose).-...---CYpress 7-78OO

Golden Goie [umber Co. ....-.....-..-..THornwoll l-4730

Higgins lunber Co. (Son Jose] .....-....CHerry 3-3120

Hill Whsle. Lumber & Supply Co.-..-LAndscope 5-1000 Holmes. Fred C. ...-.--.-.-..--.---.--------.-.--.-.KEllo9 3-5326

K-D Cedor Supply Co. ----Etgin 7-1063

Kelley, Alberl A..-.----.--.--------.---.--.-----LAkehursl 2-2754

Kilgore, Robert P..-.-.----.--..-.-.-.-....-----G[enwood 6-0831 loop Lurnber & Mill Co.-.---.--.-.---.-.-LAkchursl 3-5550

MocBeofh Hordwood Co.-----.--.--..-------THornwoll

OBITUARIES

Ken O'Neill, Jr., 26, vice-president of O'Neill & Ellis Lumber Company in Camp- bell, died instantly when the British-built Merlyn Climax he was racing lost a wheel at the Candlestick Palk Road Races on August 7. O'Neill's neck was broken when his right front wheel separated on turn four flipping the car over the guard lail adjacent to the wharf for boats bringing baseball fans to Candlestick.

O'Neill spent his entire career with O'Neill & Ellis and at the time of his death was vice president and a director of the corporation. He also served as the firm's sales engineer.

O'Neill leaves his widow, Sondra; two sons, Kelly and Cor.y; his parents, Mr. and

Mrs. J. K. O'NeilI; a sister, Ellen, and a brother, Danny.

Ralph H. Walker, Los Angeles lumber broker', died August 26, of a heart attack.

He moved to California in 1923 and was employed in the lumber business in various phases until his death. He started working in the yard for Hammond Lumber Company. and later moved into sales. Later he worked for Long-Bell, and then started the Walker Lumber Company and worked as a broker for many years. He had operated a retail yard in Iowa before moving west.

He is survived by his widow, Mrs. Maude Walker; three sons, two sisters, ten grandchildren and two great-grandchildren.

Earney J. Thompson, owner of Thompson Lumber Co., Oxnard, Calif., died of cancer

Gong & St. Line

at his home September 21, after a long illness. He was 65.

Mr. Thcmpson served as a managei' of Pecples Lumber Co. from 1942 to 1954, when he established his own company. During WWII, he directed lumberyard operations in Long Beach, Calif.

An Oxnard city councilman and civic leader, he was a former mayor of the city, president of the Chambei' of Commerce and a member of the gmnd jury and harbor commission. He was named the city's "Outstanding Citizen" in 1949 and the Chamber's "Man of the Year" in 1950.

He is surwived by his widow, Gla6s; daughters, Mrs. Dorothy O'Donnell and Mrs. Mary McDougal of O,xnard; sons, James of Santa Barbara and Paul of San Jose.

CALIFORNIA TRADE

RippingSurfocingSticking

2170

Ponderoso & Sugor Pine

SPruce 3-4931

Los Angeles 21, Colifornio

SPECIALIZING IN INDUSTRIAL CRATING MATERIALS Custom Milling Industriol Cut Stock Decking Storler Boords

8713 Cleto $trsg1 -Downey,

WAlnut 3-1264

Certificate of License

NATIONAT WOODWORK MANUFACTURERS ASSOCIATION's SEAI OF APPROVAL FOR HARDWOOD DOORS

'We hereby certify whose plent is locetcd rt EL I'bntr, California is licenscd by Nationel lVoodwork Manufacturers Association (NV/MA ) to use the NWMA Sczl of Apprwd on hardwood doors which hrve bccn menufacnrred in conformence with U.S. Commercirl Standerd. CS l7l.tg, fi-rr Hardwood Venecred Drrors.

This tertificate ettcsts that the plenr facilities, merhods, processcs and hardwqd rloors of seid Licensce have been inspected by the Testing and Inspt'ctirn Bureau of NVMA and that srid Ucensce is quelified to conrplv *'irh the reguitemens of seid Commetcirl Sten&rd; end ther said Licensecs co<rtinued qurlificedm to comply *ith seid C-ommercial Sonderd will be verihed by peritrJic inspcctionr by said Bureau.

Thc regirrcred licensc o,,-bcr of seid licenscc is- 24?

Follo*ing is e frcsimile of tlre NrVMA Scel of Approvel which seid l.icensce is arrthorized to imprcro or imprinr upon herdwood doors mrnufacrured by seid Licensec in confcrmence vith seid Commerciet Slod"ra cs 171-)8:

Drrcd thic_ 2Jrd 4., o1 Junc e 6l-

NATIONAL VOODWORK MANUFACTTIRERS ASSOCIATION, INc. {00 \f. Mr.liroo Strcet, Cbicqo, Illimb 60606 /-- a)

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