Afrer All-What Is the Basis of a Successful Retail Ltrmber Business?

the lumber makin$ the

IOOK into the business methods of L t.tuilers who are consistently the most money and you will find all of them agreed on one essential Point at least.

Their first consideration is to take care of their regular customers-to let nothin$ stand in the way of delivering to their contractor and carpenter friends, time after time, the same uniform $rades they have become accustomed to.

Such a simple proposition that it is no wonder some retailers have overlooked it in their search for startling selling points, new kinds of lumber or bargain offers.

When all is said and done, you will find that the majority of contractors, carpente_rs and builders .." -oie interested in a dependable supply of the types and grades of lumber they have be-en usin$ foi y"uts tf,an they are in "new finds," or "bargain prices."

The retailers who realize this have lon$ a$o put their own buying methods on a basis that enables them to give tireii steady customers this dependable

The'Weyerhaeuser mills are able to for doubtful bargains these retailers get carry out this policy, because they have the the bulk of their supplies from a fewgood, responsible manufacturers. Hence their stocks are uniform and always saleable in their community. And they don't have seryice. Rather than shopping all around necessary timber resources, and logging and manufacturing facilities coupled with a sincere desire to serve. many worries with the "boneyard" evil. fHE Weyerhaeuser organization hae I been making lumber for 65 yearr. Many of jfis monag61s, euperintendentr and foremcn of today arc men who wgrked wtth the founderr of thlr budnerr. Thcir experience and thc enperlce rccumrrbted by 65 yearr of manufacnrrlng lc refected in the qudity of tte produco produced. Thc photogreph above rhows Ernest Johnron, yard foreman of the Cloquet Lunber Company and Northern Lumbet Company. He har beeb connccted wlth Wcyerhaeurer Cloquet compenier for 36 yerrr and 25 of those in the capacity of yardforcrnan. fle can be reached byaletter or wire to our nearest branch ofrce. He will be glad to talk to you. follofing Veythae*sct trIilb allldDirtfi1;thgPla7;t: Closu€tlrnbaCo.....Ooquet'Minn" ThompronYar&rltrc.. ScPaulMim. Port tchl.lrnbcrCo. ... Podrtcltrlr.ho ThcNothernLuoberGo. qllllllllllllllllloquet,llinlr. Bonacnferrylumb€rC.o. BonmrFcn7, Idaho BoircPrp;1clgnbcrgo.... A"e.i14.U Iobruon-\Pcnnvorth C,o. . Ctoqust' Minn. Snoqudtnie Falr Lunbetr C-o. Sroquallnie feUi, W"rf. Vcy.rh;agrThbcrc.o. S*..rtry..h. VoodC.onverrionC.o. . . Ooquct, Mial. Humbild LuDbcr€o. .-. Sandpoini,tdrto \fe;'dh*ur6TiobccGo.. Bltinop,ltld. ' EdrvardR,utledgeTimberCo. C.oeurd'Al"o"rla"m

GOOD rnany years ago 'Weyerhaeuser men realized that the greatest thin$ in the lumber,business, manufacturing or retail, was the establishment of permanent cusfomers. Out of this grew the first and Ioremost policy of the Weyerhaeuser millrthat of making high-quality, uniform lumber and delivering it to the retailer in saleable condition. The success of this policy is best expressed by the large and increasing number of permanent customers which the Weyerhaeuser mills take pleasure in serving.

I F yoar buying connecI tions are not an aid to you in building up permanent custotners of your own Set in touch with the Weyerhaeuser representative. Talk the matter over nrith him. ffe isn't out in the field merely to sal/ lumber. He is there to help Weyerhaeuser customers build a steady, profitable business.

That is why the Weyerhaeu. ser man is interested in loar local conditione. That ie why he makes it his businese to know goar locd demands end to helpyot meet thoee demands promptly and profitably. The Weyerhaeuoer representative ie a busineso man picked because he has these qualities.

How Lumber Looks

On thc rnorning of thc thirtccotb, in t oo Angdc+ the wholerale lunbcr -EarLct war we*cr 'Lrrn it hrt bccn fa thirty dayr. Wc would not ray thet it twtr tf rrcek er tbc poini reeihcd in ArUurt, but, $rting on thc noratry of $c 6th, Monday, inquirics &oppcd in numbcr r vcry noticcrbta degrcc, and the ord€n writtcn lert wcck wcrc not ra !tD: crour nor for ar largc vohmc, er brd bccn writtco thc wec& bdore. BUT, in rpitc of thc lescoing in dcdrnd thc pricel bavc not weakcned er much ar they would hrvcr et othcr tiner, rndcr rucb circunrtanccl.

It b reldon that thir pagc containr pricel fc obrvioul rea3o$. Tbir exception ir nedc to bri!8 out ttc ebovc rtatemeng more clearly. Common randomr rcrcbcd tbc low level of $17.(X) and 18.(X), Srn Pedro. That wrr ronc tine ago, and at the very botton of thc martct.- Evcty' onc kn-ew that thorc pricer reprc*oted e loor to thc nile that it was not porrible to lcll randonr that low, with frcight at $6.@ end $7.(X), end nale moncy. , - \ilhen the market darted back, connonl r€achcd 92O.0O in a vcr5r rhort time, and mountcd Fnally to $23.90 and $24.OO, with thc demand pr€tty brir&. Durbg the put week, common randomr hevc held et $22.(X).

Shingler are not ar rtrong ar of two wcCrr ago, end thc price lirtr are lon€what lowcr.

- In the northem part of tAe rtatc, rYholcnlc lnco arc enjoying a rteadier volumc of burincr' arornd thc Bey Dir

. H. E. VERBLE IN LOS ANGELES

Mr. H. E. Verble, District Manager of the Valley Lumber Company, Fresno, and Vicegerent Snark of Hoo-Hoo last year, in that district, is spending the week of the 13th in Los Angeles.

Eict, fron rGportl Bdldios 6acc d Fu Fludro rd OrlilrDd hrvi bcco belf,y;tr ycrr' ud Oaobc po*ct wcll to hold u thc rvcrera

A vidt to tf,c Srn Joqdn Vr[.t bd rccl dllocd r bcttcr odititn in rnd erma Ft.m. OllG of Ftrcroo'r htat rctlifcrl *rfid thrt hi cmpqt rrdc mcy L Scptcmfcr, .nd thrt Globcr rodd rhil I geod- bdryDc' m ttc ;ght tdc of thc booL ThG t'rrdr iD qrc-ve|lcv hrvc bccn hit hrrd t[b Flr, rnd it rer gscrdty lln@ thrt Do.t of Scn hrd baco oecrrfuc d e lo.

Tb S.n Bcrnrrdim .Dd Srn Dicgo Dilrric yrrdr rrcDdt a good volmc of lndncr+ rDd d h! DriEG..

-qrco rccriptr d La ADgCc. hrtlq fa O4+cGLrtr ru rFut tbc;rrnc u fc Scptcobcr. To rlc !foi[ of ILG llrL fortv-thrce borrs hrd Ea rcpctc4 crntfu e EIlc ovcr fiftlz-tro nillio ta,' & Rcdttood ud Fr.

Onc f,rndrcd end trcoty-c db lectiry b |[. Wd Cod Imbcrmco'r Arocirtirn fa Sc lGGt crdhS Oo' tobc4tb nrndrclrrcd lOqOOl,6t3 &* !"14 tq439pl7 fect eDd -rbbp"d loz,ggl,G6t IGcL Thb L |LG frd ut* for ronc d;a whcD thc producirn fu'cc. h.vc bDDGd the relcl. laiy brvc ufillcd ordcn 6a 3'917 cr!! -

Thc C,eliforrie Rcdtood Arlodrtio n+-nc Eflb Lrrl repatcd e wcdCr relce of 6r3a0'(m 6d 8d tl t qa q' 2i2.OOO fect It L rndcntood thrt e rwHcr d Fi€ br U.ci -.ac, uithh thc htt fcr dryl by |t..G EIb.

COMPARATIVE FORTY vyEEKS IN u/EST COAST

west coast ru-u".-lrutMe?Eolation weekly reports on production, orders and shipments, for the first forty weeks of ttre past five years, are as follows:

He is aftending the Convention of Masons being held at Los Angeles. Mrs. Verble accompanied him to Los Angeres, bu-t returned to Fresno on the "is[t "f tht 14th. l?t! .'.'.'.'.'.'.'-',1%',ffi',:{ol

Production Orders Shipments

Lumber-Feet Lumber-Feet Lumber-Feet

NOTICE TO LOS ANGELES HOO-HOO

After the luncheon meeting on October L7th, at the Los Angeles Athletc Club, the Los Angeles Hoo-Hoo Club will change their meeting day to Thursday, and will move to the new Los Angeles City Club building, on Spring Street, near Ninth. The first meeting at the new location will be'on Thursday, October 23rd, noon sharp.

These meetings are growing in size. Each week betweerl fifty and sixty of the Los Angeles lumber crowd attend the luncheons, and are enthusiastic in their comments on the programs that are presented by thg various chairmen.

On the 17th, Andy Donovan, of the Union Lumber Com- preside. He promises an interisting hour and

From the above it will be observed: l. Production for forty rveeks in 1924 was 7.69/o less than for the same period in,1923; 1295% than 1295% greater than in 1922; 8?.1470 gre?ter than in l92l; a;td 19.7I% greater Lr--, v-.La /u SrLai!. !u4rr .u -z-r t than in the first forty weeks of 1920. lF

2. Orders, thus fai this year, have been 8.26% less than in 1923;17.69/o greater than in 1922;73.15% greater than in 192L; and 55.48/o greater than in the first forty weeks in 19fr.

3. Shipments, thus far this year, have been 8.13/o less than in 1923; 22.95/o greater than for the same period in 1922 ; 81.44/o greater than in l92l ; and, 42.5870 greater than in the first forty weeks of.19fr.