The State Association

Bg Jach Dionne

In a few days the California retailers of lumber will meet in statewide convention assembled.

The retail lumbermen of California ought to attend that meeting in volume, put into the sessionp the best they have in the way of ideas, discussion, and co-operative efrort toward improving the retail lumber situation in the state and solving the retail lumber problems of California.

Every retail lumberman should belong to his legitimate lumber associations, should be an active part in those associations or association, and should co-operate with other men in the same line of business in order that those problems may be handled that cannot possibly be handled individually. There are many, many such problems arising at all times, and will continue to arise.

Vlfe are absolutely unswerving in our opiniorl as to every lumberman's obligation in this direction. If he doesn't belong, and doesn't attend, because he doesn't like certain things about the association to which he should naturally belong, he is wrong again. He should belong, attend, and use his infuence to get the things he doesn't like eliminated, and the things he wants done, attended to.

Staying out will never solve the problem.

To be A PART-a working, useful, co-operative part-is a splendid thing.

To remain APART carries with it no honors.

ft was when men remained APART that civilization was unknown.

When they organized for their co-operative well-being, and each man became A PART, the race began going somewhere.

We believe in and plead at all times for, the association IDEA; the practical practice of co-operative effort by men in the same line of business.

California should have a great statewide association.

All the retail lumbermen of California should affiliate.

If the association as it now exists is the proper vehicle, join it and get behind it.

If it ISN'T, join it and make it the right vehicle.

We are raising np question as to the usefulness of the present Association. 'We entertain none. We feel sure the present officials will join us in the previously expressed opinions.

California should have an association with at least 800 retail members, all active and participating. It would be valuable for the dealers individually, for the industry as a whole, and for the State of California.

DON'T remain APART!

BECOME A PART !

Help make the coming convention a big and useful one.

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Fred Roth Appoints Bay District Committees

Frcd Roth

Fred Roth, the new vicegerent snark of the San Francisco Bay District, has appointed the following committees to assist him during the coming Hoo-Hoo year. He will hold his first Concatenation on Thtirsday evening, November L2, which will be known as "Robert Dollar Night" in honor of San Francisco's prominent lumber and shipping man. Fred is an extremely active Hoo-Hoo worker, and as he has surrounded himself with some live wire committeemen, the coming year should be an active one for HooHoo. He is associated with J. H. McCallum, the wellknown San Francisco retailer.

BAY DISTRICT NINE

Senior Hoo-Hoo, Harry W. Gaetjen, Empire Planigs Mill'.Junior Hoo-Hoo, ;. e.-Higgins, Jr., J' E. Higgins Lumber Co. Bojum, A. E. Shallish, Duner & Matheny.

Scrivenoter, E. P. Ivory,.California White and Sugar Pine Manufacturers' Association.

Jabberwock, J. A. Stroud, E. J. Dodge Co.

Custocatian, Arthur Hiscox, Hart-Wood Lumber Co.

Arcanoper, Reg. Smith, William Smith Company, Gurdon, George C. Troth, Boulevard Mill & Lumber Co, Finance Comrnittee

Frank O'Connor. Chairman Donovan Lumber Co.

E. A. Chamberlin, W. R. Chamberlin & Co.

W. P. Medill, McKay & Co.

Homer Maris, H. P. Maris Panel Company. Entertainment Committee

J. E. Martin, "The California Lumber Merchant," Chairman.

J. E. Peggs, W. R. Chamberlin & Co.

C. C. Stibich, with Frederic S. Palmer.

L. A. Godard, Hendrickson Lumber Co.

F. W. Burgers, Union Lumber Co.

C. R. Wilson. Chas. R. McCormick Lumber Co. Outing and Picnic Committec

G. W. Fraser, C. & A. Railroad, Chairman.

O. A. Johnson, Albion Lumber Co.

W. S. Russell, Buchanan & Russell. Advisory Committce

J. Walter Kelly, Chairman, Chas. R. McCormick & Co.

Members of Committee all Vicegerent Snarks. Mcmbership Committee

R. A. Hiscox, Western States Lumber Co., Chairman. Harry Carter, Van Arsdale-Harris Lumber Co.

P. C. McNevin. The Pacific Lumber Co.

BENEFITS OF' ADVERTISING

Advertising reduces the cost of selling because it reduces the time taken to make the saler It reduces the time taken by the trailer to make the sale.to the consumer; it reduces the time taken by the wholesaler to make the sale to the retailer; and it reduces the time taken by the manufacturer to make the sale to the whblesaler.

It is oil on the wheels of distribution. It makes them revolve more smoothly and more rapidly. It removes some of the obstacles to selling which always exist in the mind of every purchaser.