Vagabond Editorials

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He replied that it had finally occurred to him that he hadn't been buying the things he normally would have, since the big slump started; and that if everyone else did the same way, no one could or would sell normally; and, since he was in the business of selling things and hoping and waiting for a return of normal buying, it looked like it might be his business to help break the buyers' strike and start things going himself, because buying goes in circles, like a rabbit runs. Se he went forth and did his fall pur'chasing just as he did a year ago.

It is quite evident that a return to normalcy must necessarily start with employers. Empl,oyees who have had their salaries cut, or their working time reduced, or in any fashion have had their incomes curtailed, cannot spend what they haven't got. And normal times are only coming back

Back On The Job

when all of us, so far as we are able, start living, and thinking, and buyrng normalll.* t: -l* come gradually.

The presi of the country has been carrying many mcssages of late from nationally known business thinkers and authorities, advising manufacturers and distributors generally to come out of their lethargy and go out after business as they never went out after it before. And this is being reflected in the advertising columns of the great consum€f magazines. The Saturday Evening Post-thin for montts at a stretctr-is again loaded down with advertising of thc brightest and most optimistic sort. There are evidences on every hand that big business is out witb hammer and tongs spending their money to encourage normal buying before winter comes. For with normal buying will come norrnal production and distributioq and with them come normd emplo5rment. And all together they mean prosperity.