Built-In Fixture Co. Advertising Exhibit Awarded First Pfize

Competins asainst exhibits from the entire Pacific Coast, in the west at the recent annual convention of the Pacific of the Built-In Fixture Com- Advertising Clubs Association, hcld this year at Spokane.

The trophy indicative of this award is a huge, silver loving cup aonlted by the Los Angelcs Soap Compeny' was ginted to the F. L. Tomaschke Advcrtising Agenc;r oI Oakland, and the award wis bascd not only upon the 1P pearance of the advertising and the quatity of the 99Py' b-ut upon the completeness of the campaigtr, as well as the method with which the intricate problems of the distributor and dealer were handled. Actual results obtained also formed a vital factor in the decision of the iudget;to grant first prize to the advertising of Peerless Buitt-In Fixtures.

Magazine advertising features the campaign Sunset Maga-ine used as the ideal meens of reaching the greatest percentage oI the possible merket on the Pecilic Coast. Newspaper tie-in advertising and direct mail'werc used to supplement the magazine space.

According to Frank E..Coq assistnnt sdes manager of the Built-In Fixture Compann thc advcrtising is continuing in Sunset Magazine this fall and next winter, and plans for a continuance advertising drive are now being formulated. Dealers throughout the Pacific Coast have fclt the oanv- Berkelev manufacturers of Peerless kitchen furniture, efiects of the advertising in steadily increasing interest in i""J "aj"agedthe finest advertising of household products and demand for Peerless Built-In Furniture.

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