Peneils

are made from Cedar, but not Port0rfordOedar because it is much

TOO TOUGH to go through the standard pencil sharpenet. While useless for pencils, think how valuable that unusual toughness is for Venetian Blind Slats, Factory, Dock and Warehouse foors.

Smith \(/ood-Products, Inc.

Lergeet Producers Band Sawn Port Orford C,edar

Also Mfr* of Douglaa Fir Lumbet and Plywood coQUrLLE, ORBGON

For the very bert Venetian Blinds demand Port 0rford Cedar Slats California Saler Agento

JAMES

C. D. Johnson lumber Corporation

This airplane view conveys some idea of tlre size and e:tent of our plant-with the largest capacity, nanely, 47 M pet hour, of any car-and-cargo mill in Oregon. Cbrgo and rail shipnentr of Soft Old Growth Yellow Douglas Fir end Sitka Spruce. Weekly sailingr to California poits; packaged lumber rtowed even lengths and width'r.

Oregon Fir Treated at Weed Plant Bruce Starts National Advertising Campaign

Charles R. Wilson, recently appointed Western manager of the Wood Preserving Division of the Long-Bell Lumber Company, with headquarters in the company's offices at 593 Market Street, San Francisco, \\'as for a number of years with the Chas. R. McCormick Lumber Company in their treated lumber department. He was manager of the San Francisco office of the American Lumber & Treating Company, which position he resigned September 15 to become associated rvith the Long-Bell Lumber Company.

He announces that his company is in a position to furnish straight and mixed cars of treated and untreated lumber, both Wolmanized and creosoted, also poles and piling. i\{ixed cars can consist of California Pine or any other product of Long-Bell Lumber Companr'. Treating in transit rates are in effect at the Weed plant rvhich permits Willamette Valley Fir to be treated there and consignecl to California points.

Mr. Wilson has returned to San Francisco from trips to Salt Lake Cit1., Portla.nd and the company's mills at Longvierv and Weed.

On Eastern Trip

W. G. Scrim, Los Angeles rvholesale hardrvood importer, is on a six 'iveeks' Eastern business trio.

The combination of beautiful floors and beautiful ladies, as shown in the accompanying picture, is attracting rvidespread attention in the national advertising campaign just started by E. L. Bruce Co.

The style and beauty of patterned hardwood are featured in these attractive ads, rvhich are currently appearing in Better Homes and Gardens and American F{ome. In addition Bruce advertising is being carried in Nation's Business, Arnerican School Iloard lonrnal. anrl National Real Estate Tournal.

Brnce Finishecl Blocks are featnred in all this advertising because it has been founcl that this specialty product arouses a great deal of interest and results in many incluiries. Inquiries received are passed on to Bruce de'alers. Frequentlv these leads on Blocks opell 1rp the way for dealers to sell many other builcling nraterials that are to be used on the same job.

Trvo slogans are spotlighted in all of these ads"Sold Through Lurnber Dealers Only" and "There Is No Substitute For Hardn'ood Floors." The steady repetition oi this rnessage should result in the public recognizing the fact that hardwood is the best flooring and the retail lumber dealer is the one rvho sells it.

E. L. Bruce Co. has allvays been a consistent advertiser, using trade pa,per advertising, direct mail and their monthlv house organ, "Brrlce Every Month." Through these media architects and contractors have become thoroughly familiar rvith Bruce products. Nor,v that the Bruce sales story is being put over to the homeorvner and to buying factors in big markets a steady increase in the sales of Bruce products is expected. A business man without

Charl:e Moorehead Has Successful Hunting Season---Gets Two Deer This Year

The accompanving photograph shows Charlie Moorehead, his hunting dog, King, and the deer he recently killed. When he attended the September meeting of the Central Valley Hoo Hoo Club, rvhich was held in conjunction with the seventh annual Parson Simpkin memorial meeting at the Calaveras Big Trees on September 24 and 25, he planned on taking a little time out to go deer hunting and took his dog and rifle along. Charlie's hunting trip was very successful, and below he tells how he landed this fine forked-horn buck:

"The buck is a forked-horn black-tail deer with horns still in the velvet. He lveighed 90 pounds. I got up at about 5 o'clock and left the hotel at 5:30, drove up the road about 18 miles to Luddy's Camp, driving slowly and rvatching both sides of the road, and as I started down the grade to Blue Creek, I saw this buck and a doe feeding about 50 yards from the road. I stopped the car, opened the door, stepped out with the rifle, whistled so that the deer rvould move so that I could see the forks on his horns, and then shot him through the heart. At that, he ran down the hill for about 75 or 80 yards before he fell. I turned King, my 6-year-old English pointer, out of the car ancl he ran dorvn through the trees, located the deer, then ran back to me, and led me right down to where the deer lay. This is the second buck ior me this year; the other one being a fourpointer, which King led me to.

"Sunday morning before I left the room, I asked Mrs. Moorehead if I should bring back a four-pointer. She said, 'No, a forked-hbrn will do,' and that is what I got. I tol<l her that I would be back at eight, but I lied to her, for I didn't get back until 8:10,

"Jerry Stutz and a few more g'ave me a good razzing Saturday evening when they saw my rifle, and I told them that I was going out the next morning rvhile they slept and kill me a buck."

Charlie is manager and principal owner of the Moorehead Lumber Company at Escalon, and president of the Central Valley Lumbermen's Club.