..,T HEIPS MY BUSINESS WHE'Y C E LtlTEXAMERICA:

]l|Ott, IS T]|E TI]Y|E TO BUILD!''

Cnorrx DEALERS report increased activity in home building this fall. To help stimulate business, every Celotex national advertisement is urging the wisdom of building now. Here is what your customers are reading in every Celotex national advertisement:

NOW IS THE TIME TO BU ILD! It is a bedge against tbe Jutare. Financing costs are lout. Interest rates dre lout. Materials cost less tban tbey uill hter on, I-abor is plentiJaL

&ilood ol C,elotex Building Prcducls

This advertising is part of that EXTRA INGREDIENT which has built sales for Celotex Dealers over a long period of years. ft has taught home owners everywhere that Celotex products are dependable-that the Celotex name is a buy-word for quality and value.

Building Products

|NSULATING SHEATHING, LATH, INTERIOR FINISHES

ASPHALT SHINGLES, SlDll{G, ROLL ROOFI]{G

HARD BOARDS ROGK WOOL BLANKETS' BATTS

GYPSUM PLASTERS, LATH, WALL BOARDS

Make the most of this advertising in your fall selling! Be sure you have ample stocks of Celotex Vapor-seal Insulating Sheathing, Lath, and Interior Finish to meet the growing demand!

Wo lcvor adoquala praParaAnatt lo. ,latlonet Oaranaa

9t9 NORTH MICHIGAN AvENUE o CHICAOO, lLllNOlS

PLASTIC WATENPNOOF GE!IEI{T

"Monolilh" hcs much higher plcstic cnd waterproot quclities lrom q special pctented process of mqnu. Iqcture... not the result oI <rdmixtures. Ecrsier to work under trowel or in lorms. No broken corners. No rcrgged edges. In tensile, compressive and crdhesive slrength, it tests substcnticrlly higher. Withstqnds qbrcrsive wecr... ollers reql resistcnce lo crcrcks. Yel it costs you no morel