The California Lumber Merchant - October 1954

light ond vision, oulside weother insulstion, olong with inside ventilstion conlrol.

Bilt-Well Awning Windows give o smort, modern touch to the home qnd provide o functionol service in controlling light ond vision, giving weoiher insulotion qnd moking window cleoning eosier.

Time ond lobor ore sqved due to the eose of instollotion ond becouse hordwore is instolled on eqch unit.

Good reosons *hy Bilt-Well Awning Windows ore fqvorites of ooth home owners ond builders.

Monufactured by lhe mokers of {omous Bilt-Well wood cobinels.

Ccrll us for Pressure-treqfed

Douglqs-Fir

Pope & Talbot has a long and successful background in this special field. Three treatments are available-you select the one best suited for the particular job require' ment.

1. CREOSOTE, for maximum protection of installa' tions in salt water and other critical locations.

2. PENTA (Common name for pentachlorophenol)' also for fresh water and inland structures and pole lines.

3. WOLMAN SALTS, for protection against termites in structures requiring painting or clean surfaces where the treatment must have a minimum effect on the materials.

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ossemblgJl^ond completely weotherstripped, reody to in-

stoll RUSCO mokes o big sovings in instollotion time ond lobor. Rusco's insutotins sosh offords the ideot

treotment for oir conditioning] yet provides yeor 'round

roinproof, droft free ventilotion.

THE CATIFOR).IIA LUMBERMERCHANT

REED PORTER Asgisiqnt Editor

How Lumber Looks

Lumber shipments of 504 mills reporting to the National Lumber Trade Barometer in the week ended October 2 were 1.3/o below production; new orders were 7.9/o below and unfilled orders were 44/o of stocks. For the year to date, shipments were 2.2/o above production; new orders 4.7/a above. Compared to the corresponding week in 1953, production was I.3/o above, shipments l.l/o below, and new orders 6.4/o below. In the rveek ended September 25, 525 mills reported shipments 1.1/o above production and new orders l.9Vo below.

The West Coast Lumbermen's Association, reporting for 169 mills (162 operating), in the week ended October 2, showed production l'25,725,247 feet, shipments 127,886,038 feet (O.9/o over production), and orders 113,720,6A8 feet (I0.3% under production). For the year to date, orders were 5.6/o over production and shipments were 2.6/o over. In the week ended September 25,169 mills (160 operating) re ported prod u ction 172,514,913 f eet, shipme nts 176,305,322 feet, and orders 110,832,639 feet.

The Western Pine Association, reporting for 119 mills in the week ended September 25, showed production 91,024,ffi0 feet, shipments 90,283,000 feet (0.8/o below production), and orders 99,221,000 f.eet (9.0/o above production). In the week ended September 18, 114 mills reported lrroduction 85,158,000 feet, shipn.rents 79,795,00O feet, and rrrders 7 5,(;7 4,Offi teet.

The Southern Pine Association, reporting for 116 mills in the week ended October 2, showed production 17,272,NO feet, shipments 19,075,000 feet (I0.44% above production), and orders 18,545,000 ieet (7.37/o above production). For the week ended September 25, t39 mills reported production 20,727,000 feet, shipments 20,721,000 feet, and orders 19,104,000 feet.

Fir plywood production in the week ended October 2 went over I00/. of. normal operating capacity for the second successive week, reported the Douglas Fir Plywood Association. The industry's unfilled order file rose {or the seven(Continued on Page 71)

ln 7l4it lau"n

I. E. MARTIN Editor qnd Mcncger

M. ADAMS; lsislcnt Mcncgcr

Somoro mqkes every builder, homeownet ond do-it-yourself cuslomer in your areq o reol live prospecl for c high unil proflt sole. Somsra is priced within lhe reoch of nll!

Here's genuine African hardwood paneling that is priced to sell in volume. With Samara your customers can panel single walls or do entire rooms for about the same cost as conventional walls.

UNMATGHED FoR. BEAury. No other solid wall covering material even comes close

to matching the natural beauty and serviceability of real wood paneling. Samara now brings this beauty within the reach of all!

I.IFE-OF-IHE-HO'IIE GUARANIEE PACKS

sEtuNG puNcH. Samara's cheerful natural color is on the order of light mahogany. It can be left natural or finished in any number of interesting ways. You have a real selling feature in that Samara is gtutranteed for thz life of the installation! *Apptoximote

START YOUR OWN SA,IAARA PRO,I,iOTION. Samara is a real buy,btfi you must let your customers know you have it if you want to make sales. Call your builder list, send out cards to homeowners, contact do-it-yourself customers, place an ad in the local paper, set up a Samara display. A little extra promotion will surely pay off in a great big way!

Trrode Mork

AYAltABLt lll HAIIDY 4'r 7'Al{ll 4'x 8' stzE PAltEts- y1,, Tlltct0{Ess

UNITED STATES PTYWOOD CORPORATION

World's lorgesf Plywood Orgonizotion

Phoenix, Arizono

Alpine 4-3143

Son Diego, Colifornio

Moin 5028

Los Angeles, Colifornio

lOgon 8-3441

Son Froncisco, Colifornio

ATwoler 2-1993

Fresno, Colifornio

FResno 2-3195

Socromento, Colifornio

Hunrer 6-2891

Porllond, Oregon Broodwoy 0437

Seottle, Woshington Alder l414

Spokone, Woshingfon KEystone 9391

g,,=fi: NreU,rfr#|t.

Ooklond, Colifornio

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TExos 0-5666

Glendole, Colifornio

Cltrus 4-2133

Wddwood brings you SAMARA' the genuine hardwood paneling that retails for only about $25* for an 8' x 12' tvall atea.

Down to the seq in Colifornio ships

When Lumber Clippers Plied rhe Redwood Cocrsf Under the Flog of rhe John Goge Compony

From Verlon D. McKinney, who lives in San Jose and is a salesman for the Gordon-MacBeath Hardwood Co., Oakland, comes an interesting story about his grandfather, Captain John William Gage, that will start Northern California lumber old-timers reminiscing about the bygone days rvhen veritable fleets of lumber schooners plied the Pacific Northwest waters with lumber cargoes bound for San Francisco harbor.

Captain John Gage ll'as one of these rugged pioneers who pounded his ships through the choppy Pacific coast waters, bringing lumber to San Francisco from the north and returning with sawmill equipment and supplies. During the latter part of the 19th century, The John Gage Co. operated three lumber schooners-the "Portland," the "SS Beda" and the "California."

This is a story of lumber and shipping, of San Francisco and Coos Bay, of The Gage Co. and its first quarter century of achievement. This, too, is a brief review of some of the old "Clippers" that plied the Redrvood coast under

Millert Elected NHIA Presidcnf

M. N{illett, Louisville, Ky., was elected president of the National Hardu.ood Lumber Association at the annual convention in Houston, Texas, October 5-7. Franklin T. Griffin, Chicago, rvas elected first vice-president; H. A. Hanlon, Odessa, N. Y., seconcl vice-president, and Bernald Bock, third vice-president. Joseph L. I\{u11.'r continues as secretary-manager of the association.

the Gage Line flag and of the first steam schooner, the "SS Beda," built in 1884 by the late Captain John William Gage.

John Gage was born on the shores of Penobscot Bay at Sandy Point, Waldo county, Maine, August 30, 1834. He was the son of a "Yankee Clipper" master, and it was while sailing with his father that John Gage acquired the good training that enabled him to receive his captain's papers at the early age of.26.

Leaving Sandy Point in the latter part of 1861, John Gage worked his way down the Atlantic coast, around the tip of South America and up to San Francisco. Arriving in San Francisco in the late spring ol l%2, Captain Gage went to work with a shipping line which was moving lumber from the Puget Sound area to San Francisco. On August 18, 1863, Captain Gage and Annie E. Clinkenbiard were married at San Francisco and moved to Berkeley soon after.

On July 2, 1878, Captain Gage organized The John Gage Co., and later that same year the company purchased the "Portland" and placed her in service betrveen Coos Bay and San Francisco. .This route \\'as plied for many years by The John Gage Co. vessels, generally for the account of Captain A. M. Simpson, who usually owned a one-third interest in the Gage ships.

In 1884, The John Gage Co. fitted the steam schooner "SS Beda," possibly the first steam schooner built and put into service on the West Coast (some say the "Surprise" and the "Newport" were the first sailers converted to (Please turn to Page 28)

SAlflNG INTO THE GOTDEN GAIE wirh it lun6cr ccrgo ir thc Portlond. lhe ccnlury.

Noticc lhr lumbcr pilcd on dcck 3n thir photo, which wqr loken nedl th.

lsobli,rl

Plywood has come a long way since the eady days of the industry.

_ H-ere at Associated, in addition to standard, high quality Douglas fir plywood, we manufacture specialty panelsl These produc"a present new sales and profit opportunities io you. They aie:

SEA SWIRL decorative fir plywood. Interior and exterior, in 4'x8' panels (other sizes to ordei).

KNOTTY SEA SWIRT decorative fir plywood. A companion Droduct to select Sea Swirl, and now being riranufactured ih respoise to steady requests.

FIRCH- {1c_e{ plywood with solid cores. In standard size panels, r/a" and 7a" thickness.

PHILIPPINE flIAHOGANY faced plywood with solid cores. A companion product to Birch faced fairels.

APMI quality plywood products are available at company warehouses, and through selected independent jobbers. Youl iriquiries are welcomed.

General0fficgs:

BRANCH SAI.ES

WAREHOUSES:

426aUtah St, St. Louis, Missouri

4814 Bengal St., Dallas, Texas

4003 Coyle St., Ifouston, Texas

Wake Forest Rd., Raleigh, N. C.

1026 Jay St., Charlotte, North Carolina

STorley Road, Greenville, South Carolina

925 Toland St., San Francisco, California Eugene, Oregon rD/illamina, Oregon

SALES OFFIGES:

The things that claw, And the things that gore, Are unreliable things, And so is a man with a sword in his hand, And rivers and women and kings.

Ryder

I know not what thoughts, what discoveries, what inventions may leap from the brain of the world; I know not what garments of glory may be woven by the years to come; f cannot dream of the victories to be won upon the field of thought. But I do know that coming from the infinite sea of the future there shall never touch this bank and shoal of time a richer gift, a rarer blessing, than LIBERTY.-R. G. fngersoll.

What then is the spirit of Liberty? I cannot define it; I can only tell you my own faith. The spirit of liberty is the spirit which is not too sure that it is right. The spirit that seeks to understand the minds of other men and women. The spirit of liberty is the spirit which weighs their interests alongside of his own without bias. The spirit of liberty is the spirit of Him who, near two thousand years ago, taught mankind that lesson it has never learned, but has never quite forgotten: that there may be a kingdom where the least shall be heard and considered side by side with the greatest.-Judge Learned Hand.

With malice toward none, with charity for all, with firmness in the right as God gives us to see the right, let us finish the work we are in, to bind up the nation's wounds, to care for him who shall have borne the battle, and for his widow and orphans, to do all which may achieve a just and lasting peace among ourselves and with all nations.-Abe Lincoln.

rt is in vain, sir, a .l*1".1" the matter. Gentlemen may cry peace, peace-but there is no peace. The war is actually begun ! The next gale that sweeps from the north will bring to our ears the clash of resounding arms ! Our brethren are already in the field! Why stand we here idle? What is it that gentlemen wish? What would they have? Is life so dear or peace so sweet as to be purchased at the price of chains and slavery? Forbid it, Almighty God! I know not what course others may take, but as for me, give me LIBERTY, or give me death!-Patrick Henry, L775.

Brave and beautiful sentiments on the subject of LIBERTY ! As Tacitus said: "It is of eloquence as of a flame ; it requires matter to feed it, motion to excite it, and it

BY JACK DIONNE

brightens as it burns."' (I quoted the above from Tacitus years ago, and a learned jurist stopped me on the street afterwards to express his surprise. Ife said, "I thought that in these days of decadence, I was the only man who was acquainted with Tacitus.") ***

Which reminds me to mention the fact that we in the United States are going through another of those rouncls of eloquence and near-eloquence that we call a political campaign. It need hardly be said that the words that are uttered and the statements and claims that are made in these campaigns are not to be taken too seriously. Telt your growing boy that most of the stuff now being uttered on political platforms were better never made or soon forgotten. It is just one of those phases of our political life that marks it from "ll r.,n.: countries.

We are hearing volumes of excited debate strongly punctuated by political diatribe. These periodical attacks of political hysteria are not nearly so savage as they sound when uttered. Like the Chinese, some of our orators would burn down the house to roast a pig. Men who know less about more things than most others fling aloft their arms and raise to heaven their voices depending for effect so much on denunciation and so little on logic. ft's just politics. Sitting on the dead limb of political precedent they hoot the same hoots they have been hooting since political time began. Some of these orators make little effort at variety in their remarks. They just holler louder in different places.

d<{.*

We hear many things. We hear the wild yodel of calamity clackers, who would have us to believe that unless we vote their way we must all return to those dark places where the woodbine twineth and the whangdoodle mourneth. Predicting the destruction of our economic house is the pastime of their idle moments, and declaring that the paths of their opponents lead only to the grave is the serious business of their campaign. Humb,ugs and hypocrites abound. The speakers so declare. Word wrangling and phrase raping are contesting with the football season for the center of the stage.

A lot of this political oratory would be laughable did not the law of propriety forbid mirth at the expensc of infirmity. The public gets a daily double-barreled taste of inconsistencies and absurdities. Neither side has any monopoly on nonsense. The justice of Aristides is conspicuous by its absence. Intellectual bilgewater flows copiously in all directions. It seems at times that the arsenal of ideas

rnust be totally without weapons. Stale platitudes abound' Studied misrepresentation calculated to convince the unwary is one of the stoutest weapons employed in the fray. As always, we are told the fate of the world hinges on the decisions of the voters. Maybe this time, it's true. Who knows?

We read and hear " roa*"tl.r,*that grarrd old man, Winston Churchill. But there are historic facts concerning the great patriot and orator that are never printed when he comes to our shore. All of us know that his mother was an American girl, and that's about as far as we go in the matter. His British ancestors seem to completely overwhelm his Americanism, although it looks like his mother made us a pretty fair claim to the man. Here's something about his mother most of us have never read or heard.

Back in the middle of d. tJ"t l.nt,rry there lived in New York City a gentleman of character, wealth, and social position, who was also a great lover of horses, particularly of the thoroughbred racing type. Of course' there has been horse racing in the world and in the United States just as long as there have been horses to run, and men to pit them against one another. But horse racing was not an established thing, and there was no central body to supervise it, and manage the thoroughbred horse racing situation.

So this gentleman "oti".il.a* the idea of establishing racing in this country in a manner fashioned after established English customs, where the rules and regulations concerning race horses and horse racing would have their headquarters. He interested friends in the scheme, they created the American Jockey Club, built a splendid race track in New York, and held the first official race meet in this country in September 1866. The meet was a great success both fashionably and otherwise, and thoroughbred racing got a splendid start. ***

When the Inaugural Handicap was run that first day, this gentleman lifted his little daughter up so that she might crown the winner of this, America's first stake race. The gentleman was Leonard W. Jerome; the race track was Jerome Park; and the little girl who crowned the winner was Jennie Jerome. Not too many years later she married a titled Englishman. And not many years after ttrat she bore a son who was to make history. His name is Winston Churchill. So when you hear that "Winnie" loves a horse race, remember, he was*bred for it.

(The facts in the above I got from a new book, "This 'Was Racing," a compilation of some of the columns wriiten by Joe H. Palmer, a sports writer for the New York Herald Tribune, and published in that newspaper. Mr. Palmer died Oct. 31, L952, mourned by every sports authority in the nation, as well as by a multitude who read his writings because they were so wonderfully done. The book was compiled by another New York writer and Mr. Palmer's best friend, "Red" Smith, and is published by A. S. Barns & Company, Ilew York City. Mr. Smith writes: "Joe Palmer could write better than anybody else in the world whose stuff appeared in the newspapers, and that

may be limiting the field too narrowly." f agree with Mr. Smith. After reading the wonderful things Mr. Palmer typed, you will probably thumb your nose at the so-called writers of all sorts who get most of the world's notice today. Any other American writer of the past generation could take a postgraduate course in journalism by reading Joe Palmer.)

*,k*

And now, in a deadly serious vein, the following thought that I have read many times of late, uttered by thoughtful men discussing the European situation, who wish to explain the deadly danger in which Mr. Churchill finds himself. It is this: Should world war three actually start, how long would England last? If, as they claim and our government apparently believes, Russia actually has the atom and hydrogen bombs ready for use, who can doubt that England would be wiped from the face of the map right at the beginning. Our promised huge retaliation would come too late for Churchill's home land. With that in our minds, must we not look with deep appreciation of the fix in which he finds himself? THERE is a man with problems !

Old Hcrmmond Mqnsion Being Rozed

The old Hammond mansion at the corner of Chestnut and Hyde streets in San Francisco is to be torn down make rvay for an apartment house. Built in 1900 bv B. llammond, founder of the Hammond Lumber Company, the mansion survived the earthquake and fire of 1906. When city offrcials attempted to dynamite it that year in order to clear au'ay fire damage, residents of the irlock formed a human chain to prevent its demolition.

to A.

Dozens of people u'ho remember the old mansion are going to see it for the last time. Many bids have been made on its oak panels which line the 35 rooms of its lhree floors.

Sqles Monoger of Pormco' Inc. Honds Out Bouquet of Orchids

Much credit for the rapid growth of screen door dealers for "Tropicere," the all aluntinum screen door manufactured by Parmco Inc., Ontario, California, is given to THE CALIFORNIA LUMBER MERCHANT, according to Tom Jones, vice-president and sales manager of Parmco, fnc.

"Our Tropicere door is only 10 months old but, itr that short time, over 50O active dealers have taken part,"' said Mr. Jones.

"We are particularly thankful to The California Lumber Merchant magazine for their vast distribution in helping circulate our display advertising, as well as making an approach through their dire:t mail program," the sales executive continued.

Parmco, fnc, is still growing and has plans for nerv products in aluminum that will be in full production at an early date. Parmco, fnc., also manufactures an all aluminum combination door, louver door stortrr windows and door grilles, as well as the "Tropicerc" Screen Door.

Yes. T re'

Aa{fub.o

It moy look olike in ihe bundle, seem oll the some without forcing; with odvonced drying ond seosoning delivered on the iob. But, right there the difference to sofeguord moximum stobility ond smoothness, free begins' in how it ioins up for the floor loyer, how smooth from cupping, buckling or shrinking; with lexture of comit is ofter sonding, how it tokes seoler ond finish, how plete o{finity for finishes thot ossures enduring beouty. stobilized it stoys tfirough the yeors'

When the best in hordwood frooring is o "must," you con

RQYAL 0AK FL00RING deliver Royol Ook Floorins, confident thot these supesupplies definite, offirmotive quolificotion in eoch in- riorities will hold in every instollotion' bocked by stonce; with bundles prominently identified by outhentic crosseft's long ond solid reputotion for highest quolity grode ond registered trode morks; with engineered stondords' tongue ond groove, precision mochined to drow up For further informotion, oddress,

CROSS ETT LU M B ER CO M PANY

A Diuision of Tbe Crossett Company

CROSSETT, ARKANSAS

Ffom qn lcelqnderts beqn pqtch, Buenq Pork yord grew' crnd grew, dlrd . .

Third-Generqtion Nelsons Host Hundreds crt sOrh Anniverscrry/ clnd Hcrrdwcrre Store Open House

The Buena Park (Calif.) Lumber Company observed its fiftieth anniversary October 1 with an open house for the community and trade area to celebrate both the first halfcentury of the retail yard and the completion of a remo<leled hardr.vare department.

The third generation of Nelsons is nor,r' at the helm of the lumberyard. Tr,vo brothers, grandsons of the founder, today operate the vard which has been in the family for 50 years. Thev are Richard D. Nelson, better known as "Bud," vice-president, and James H. Nelson, secretar'/treasurer of the company.

The president of the Buena Park Lumber Company is Mrs. Ellen J. Nelson, their mother. She is not active at the yard today although she rvaited on the counter tracle during the depression years of the '30s. "She kno'ivs everything that's going on today, though," said her son Jim.

More than 1,000 people attended the trvo-day opening of the remodeled hardrvare store at the Buena Park Lumber Company October I and 2. There were 750 nam('s registered for the drawings alone. "We were reallv amazed at the response to our remodeling," said Jirn Nelson after the celebration. He added that there 'ivas a constant crowd of customers in the store, as well as the building materials section, all during the day on both days.

"People were packed in so thick the first morning of the reopening, Friday, that we couldn't even see the stock," he emphasized. "We couldn't get through the crowd tc

wait on them or shovg them around."

The lumber and hardvvare customers generously erpressed their approval of the remodeling the Nelson brotirers have accomplished on their Buena Park business. Grand prizes given away in the dra'n'ing in connection wi'th the 50th anniversary celebration and hard'il''are store remodeling included power drills, coffee makers, roasters, pressure cookers, footballs, fishing reels and spinning reels, and four gallons of paint.

The remodeled and expanded hardware department of the lumberyard will be a self-service operation under the marlagement of Jim Harris. It r,r'ill handle builders' hardware, appliances, housel-rold utensils, garden tools, and porver and hand tools. fncense Cedar siding was being installed on the hardware store r.vhen THE CALIFORNIA LUMBER NIERCHANT paid a call on the yard recently.

The lumber and building materials department of the yard is on one side of a drivervay and the remodeled hardware department on the other at the location on Grand ruvenue in Buena Park. The young brother-orvners \r''ere busy planning paint and pou'er tool demonstrations for their reopening night October 1.

"We started the hardrvare store remodeling to give ourselves a better chance to get in on the do-it-yourself boom and self-service modern merchandising," said "Bud" Nelson, while his brother Jim was busy in the lumber store across the drivewav installing a new Arnold Jal-Dor dis(Please turn to Page 2O)

FIFTY YEARS YOUNG AND Slltt GROWING ir the Bucno Pq* (Colif.) lumber Gompony, now operoted by fie rhird generolion of the Nclcon fomily, Richord (lefi) ond Jim Nclgon (righr), rhown in thc center photo, top row. fop left phoro rhowr the lumbcr ond building moteriql sidc of rhc retqil yord, while lop right pholo shows the newly remod"led hordwore store, which wos opcned Odober I ot on Open House celebroting the 50th anniversory, Lower left photo shows Drivcr Bill Ki:or with one of the yord'r trucks. At Riddle. o 25-yeor vctersn with rhe ycrd, is shown saffing up o Fir-Tex Jql-Door disploy in lhc lower ccnler phoro. Jim Hcrris, monoger of the hordwcre ond opplionce dcpadment, ic rhown lowcr right; Horris formcrly ownad his own businccs in Bucnq Pqrk but hqr becn wirh the Nelson yord for c ycor.

R(IUGHEST G(IING ()UTSIDE...MANEUUER II{ TIGHT QUARTERS II{SIDE

Elo,n of these Hyster lift trucks give you the most truck in the least space...because they are specifically designed to withstand the hardest kind of outdoor use, and yet provide the easy maneuverability iuside your plant forrnerly available only with lift trucks of much smaller capacity. (The Hyster ZA-8o is pictured at left, XA-60 at right above.)

Large pneumatic tires provide extra traction outdoors, give smooth riding indoors-afford-

ing extra protection to your floors and building. Either of these trucks often makes it possible for a plant to operate one truck instead of tuo offering performance unsurpassed for insideoutside work cycles. Both trucks offer lower maintenance, longer life and lower operating costs than which have long been considered normal for lift trucks of these capacities. Call us today for full information, or write for Catalogs t23O-1\, t23t-1^.

HYSTER COMPANY

2425 So. Gqrfield Avenue

Los Angeles 22, Colifornio

HYSTER COMPANY

4445 3rd Slreel Sqn

24, Colifornis

HYSTER XA-60 (eooo rB) AND ZA-80 (8000 rB) ilFT TRUCI(S CAl{ TAKE

tlrlV dla,roldo Sfoul aa

By lach Sioaae

Age not guaranteed---Somc I have told for 20 yets'-'Some Less A One-Mon Orchestrq

(Iames Szuinmerton, famous painter of desert and Indinn .\cenes, used to specialize itt stories of thinqs I'te sazu ar'd Iteard durin,g tlrc m.any years I'te spent in, the Pahfied Desert. He wsed, to sta,rt his stories in' this fashirtn: "What I am' going to tell you tooh place on the Painted Desert, on tl'te banks of the Little Colorado." The followitt.cl is another greo,t Iale he relatecl to nLe, sitting under a Redwood tree ir't Noriltcrn California long ago.)

A man riding across the desert stopped at sunset one Saturday evening at a small Mexican inn. He inquired of the old Mexican who ran the place, and who was sitting lazily in front of the door, what he had that was good to drink. The old man replied that he had some very good "Vino." So the traveler took a drink from the jug of "Vino."

Then the old Mexican asked him: "Can you, by any chance, play the harmonica?" FIe said he could. "Then," said the old Mexican, "I can play the guitar, and if you

play the harmonica we will send out word to the boys and girls to come in, and we will have a Baile." A Baile meaning a dance. So the old Mexican started the runner out to spread the invitation to the Baile, and about that time the traveler took his second drink of "Vino."

The next thing he knew he was struggiing for consciousness. He finally made the grade and discovered that he $'as on the dirt floor inside the little Mexican inn, and all around him on the floor were sprawled the forms of various young folks of both sexes in all states of drunken unconsciousness. He got to his feet with great effort and made his way outside, feeling horrible, and there he found the same old Mexican who kept the inn, entirely unconcerned and calm. He said to the old man:

"Why am I so tired, and why are my lips all blistered?"

And he replied: "It is not surprising that you should be tired, or that your lips should be blistered, WHEN FOR THREE DAYS AND THREE NIGHTS YOU HAVE PLAYED THE HARMONICA AT A BAILE.''

l. Find Out All You Cqn About the Customer's Job 2. Suggest Orher ltems Reloted to the Specific Job

By Graham Rohrer Director of Specialty Sales

Georgia-Pacific Plyzuood Company

Most consumer-customers lr'ho drop in at a lumberyard to purchase some item of material for a job they plan to do themselves, do so without fully realizing what they will need to get the results they want. This is only naturai. For only a professional mechanic or an experienced lurnberyard salesman knou's what is really needed to do .r particular job right. Thus the luml>eryard salesman wir,r really knows his business has an opportunity to sell the average do-it-yourself customer a larger order than the customer intends to place when he makes the call.

There are two definite steps in building up the size oi an order from this type of customer.

1. Find out all you can about the job the customr:r plans to do.

2. Suggest items related to the particular material the customer thinks he needs.

Each .of these steps is sufficiently important to merit separate consideration.

Getting the Facts on the Job

Let's assume a man comes in to your yard and says he wants a price on enough plyu'ood to panel one end c.rf his living room. This actually is occurt'tng in hundreds of yards every day. For more and more consumers are becoming aware of the fact that by installing this type of paneling themselves, they can give a rooln an effect of distinction and luxury heretofore confined only to the homes of the very rvealthy.

You ask the customer if he can give you the room's dimensions. You try to get complete figures, not just the dimensions of the end of the room he thinks he rvants to

panel, for later in the sale you r,r'ill try to sell him on doing a complete job.

You want to know rvhat kind of a rn'all the room has lrow. He may need furring strips to nail the panels to.

You'll want to kno'rv how much to take out for fireplace, doors and vu'indows.

Tell the customer he'll be surprised at hou' reasonablv he can do this job. So, only now you figure the cost for paneling. Figure it two ways, first for covering the wall at one end of the room, and then for covering all four u'alls.

You name your price for the paneling the customer will need to cover the wall at one end of the room. lle'Il prol;ably agree that the price is very reasonable and will be ready to give you an immediate order. But you know he needs more than just the paneling. And if you're a real salesman you'll try to sell him everything he needs to make him well pleased with the final result.

Build Up the Sale with Related Items

No'iv you start selling the customer rvhatever he'11 neecl to do the job right. If he hasn't the tools he'll need, yc'n tell him what they are-and if you handle tools, add these to his order. You sell him the furring strips he'Il need.

Then you find out hon' he plans to finish his paneling. He'll probably rvant to take advantage of the paneling's texture to get a tu'o-tone effect. So you sell him tvn'o different colors of paint, and the turpentine to thin it rviti-r. And he should have tu'o brttshes and a rviping ckrth.

Then you shou, him some pictures o{ a living rootn u'here all four u,alls have been panelecl. Get him to agree that complete paneling gives an even more luxuriotts effect than the paneling of a single u'a11. You point out (Please turn to Page 60)

SAIESilAN SUGGESTS IDEAS AND USES to incrcorc q cuslomar's originol purcho:c whcn hc comer into o lumberycrd to buy. Herc Fronk Olron, rolesmon in rhe l|lultin Lumber Compcny yord st 5on Gobriet, Colif., recommcnds sn ilcm from q rtorc dirploy ro Rex A. Clinton, o customer. In lhc phofo ot rhe righr, young Olson rclb from onc of the nationolly populcr plywood Hondy Ponclr displcyr, which is fcotured prominenlly in thc ilullin dorc by Monoger Gale O. Stqftord. fhis Ssn Gobricl yord does o vcry fovoroble sl3-i1-yourself burinesr, cnd drop-in lrodc ir good.

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This urers SoMETHING to you, your clients and your customefs-this, and the fact that every Mengel Door is guaranteed by all the resources of this company, the utorld's largest manufactarer of hardwood products. All Mengel Flush Doors are described in Sweet's (Architectural and Light Construction) Catalog, are available everywhere.

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Sqn Frqncisco Hoo-Hoo R.oundup Brings Out One Of Lorgest Crowds for Annuql Event in Yeqrs

Friday night, October 1, u'as THtr NIGHT at the Sir Francis Drake hotel in San Francisco, rvhen 230 Bay area and out-of-town lumbermen congregated forrvhat rvas. one of the biggest San Francisco Hoo-FIoo Roundups in several years. President Bob Bonner attriltuted the large turnout to several factors, namely excellent publicity 'ir.ork by Bill l\{cCubbin's committee, the setting of a later Roundup date so as not to coincide rt'ith vacations, and the good 'ivork of the Roundup ticket committee.

The Roundup day started off u'ith a golf tournament at the California Golf and Countrl' Club, in South San Francisco, the big, big catch of the tournament being the perpetual trophy, nresented each year to the lor'v net 'ivinner of the Roundup tournament.

\trrinner of the Roundup trophy this year rvas Russ G. Fryburg with a s'core of 94-30-64 net. First lorv net went to Ev Lervis (107-39-68\ and second low net u'as Ituss Roepke (83-15-68). Lorv gross winnerr,vas Charles H. Noble rn'ith an 80, and second lorv gross was tied :rt 81 betu'een Fred Ziese and Del Travis. In the Guest Flight division, first low net went to Dick Saunders (104-39-65 )and second lou' net to Charles Larson (892l-68). Low gross in that clivision u'as Roy Mattock (.90) and second lorv gross r'vas copped by Chet Dennis lvith an 84.

The evening got underu'ay at 6 p.*. with cocktails in the Empire room of the Sir Francis Drake hotel. A prime rib dinner follolved the "social hour" and Bob Bontr<.r made his welcorne acldress to the record attendance. President Bonner paid tribute to the manv concerns r,vhose donations made possible tl-re big Roundup evening ar.rd he also thankcd his Roundup committeemen for their hard work on the event.

Bovard Shibley was "Roundup boss" and general chairman of the annual affair; his assistant 'rvas Hugh Pessner. Other cornmittees included Banquet, Fred $uckley' ; Publicity and Program, "Wild Bill" McCubbin arrd "Merchant" Cook ; Reception, Paul Overend; Finance, Jim Moore ; Ticket Sales, Bob Hood; Entertainment, llcl "Windy" Dreessen, and Golf, Bert Hasselberg.

The RounduD shou' followed, rvith Harvey Braemer as rnastel of ceremonies. The tu'o hits of the shorv u,ere a little, rvistful banjo player vuith the handle of Ken Ca':cl and (of course) Barbara Yung, rvho u'as billed as the "Oriental Dagmar."

After the shou', the crorvd adjourned to other nearbl' points of interest .ll''ith the f eeling that the trip to the 1954 Roundup really had been .w'orthlvhi.le, and President Bonner heaved a sigh of relief at the successful termination of a club year under the Bonner "regime."

The next big event scheduled for San Francisco Hoo(Please turn to Page 67)

THEY ROUNDED 'EM UP-Bill McCubbin, publiciry commiltee (olso presidenr of Oqklqnd HoeHoo), lefi; Bob Bonner. Club 9 prerident, center; ond Bovord Shtbley, genercl choirmon of the Roundup.

CLUB 9 ROUNDUP CANDIDS (iop to bottom) show lew Goddord, Herb Schcur (who will be generol choirmcn of the Hoo-Hoo onnuol in Scn Froncisco in 1955) ond Bob Hood woiring left lo light for the heod-tqble vittler in top photo; o. rmoll port of rhc 230 lumbermen in the Empire roorn of the Sir Froncis Droka; another heod-toble group (lefi to right)r Alt Grey. Rolph Mannion, Jcck Koafer, Wendell Pqcquetl. ond Poul Overend.

Neorly 3OO Block Cots Stroy to Fresno for lorgesr Volley Frolic

San Francisco-Close to 300 Black Cats strayed over to potions" and was ably assisted by fertile-minded Bill Mc- the Hacienda motel at Fresno, Friday night, September Cubbin. George Clough from Los Angeles, and a mem- 24, to make up about the largest Valley Frolic turnout in ber of the Supreme Nine, was visiting"offi."r. the club's history' accorcing to Bucl Barber, Jr., secretary- Following are the new members to Hoo-Hoo and Fres- treasurer of the San Joaquin Hoo-Hoo club 31. The no Club 31: Robert L. Lewis, Bill Kesler, Robert L. De- "place of battle" for this year's Frolic was said to be the largest and finest motel-hotel layout this side of Las

Vegas.

In addition to the huge turnout of San Joaquin Valley members and guests, over 20 San Francisco Bay area lumbermen were in attendance and the Southland was well represented in person by "Dee" Essley, Leroy Stanton, Jr. and George Clough.

A golf tournament was held Friday afternoon and the evening's festivities got under\,vay with a ,,Social Hour', at 6:09 p.m. Shortly afterward, eight new kittens rvere enlightened as to the land of Hoo-Hoo in a Concat pre_ sided over by the following officers : Herb Schaur, Jr., Snark; Al Kelly, Senior Hoo-Hoo; Don Wilson, Ju.,io, Hoo-Hoo; Jack Pomeroy, Bojum; Art post, Scrivenoter; T-,ionel Stott, -|abberrvock; Earl Carlson, Custocatian: Hugh Pessner, Arcanoper, and Max Cook, Gurcion. Dorr lVilson, Junior Hoo-Hoo, administered the ..pranks ancl

(Please turn to Page 54)

McGubbin fokes Over Club 39 Presidency From Bob Hogon

The night of September 20 at Fisherman's pier in Oakland marked the ,completion of another successful year for Oakland Hoo-Hoo Club 39, and the beginning of a new club year under the new president-ol' ,,Wild Bill,, Mr:Cubbin. The results of the election were as follows:

President, Bill McCubbin; vice-president, Joe pepetone; secretary-treasurer, Ev Lewis; and sergeant-at-arms, Bcb Meyers. The following were elected to the board of directors: Jerry Mashek, Hollis Jones, Ralph Hill, John pearson and Herb Farrell.

The club presented outgoing President Bob Hogan with a beautiful shotgun and incoming President Bill McCubbin ;rlso had a little present for Hogan-the club,s ,,perpetual trophy," which was presented with great flourish to McCubbin last year by Bill Chatham.

Bill McCubbin is by no means a newcomer to the Oakland club, having been actively engaged in club work since 1946. His first job rvas the editing of the .,Meow," the club's paper. After four years of publicity work on the "Meow," he u'ent on the board of directors and also serve<l as vice-president under Lu Green and Bob Hogan.

FnESNO FESTIVIIIES were enioyed by Bud Borbcr; lr- fa S"frl.rf,"u*. f.foil' Cords, lcw Godcrd, Ecrle Johrrson orj Horry Hood in group qt left. Sojolizing in centcr sccn. sre Horold Ford, Leroy Stinton, .1r., teorge Clough, Chollil

Esslay ond Frcnk Minqrd. Woiring for thqt. rigfrt: Gcorge Adomr, Al Kelley ond Chorlcs

leMo3tcr (sidnding, center), Dee rteok dinner i: the group ot the Shepard.

NEW PRE9IDENT of Son rhokcc thc congrotulotory Bob Wrighr lookr on.

Jooquin Hoo-Hoo Club 31. Roy hond of Jim Duort, latl ycor,: 'Noble (lcfi), preridcnt, or

Bob HOGAN Bill McCUBBIN

Third-Generofion Nelsons Celebrote

(Continued from Page 10)

play recently secured from Fir-Tex of Southern California.

Both Bud and Jim Nelson grew up in the Buena Park lumberyard, which originally began across the street from the present site but has always been in the approximate location it is today as it grew with Buena Park in Southern California. The two brothers' respected position among the lumber fraternitv can be better appreciated if a little of the family's lumber history is told at this point.

The Buena Park Lumber Company was started in October 1904 by their grandfather, Arni Nelson, who was born on a farm near Reykjavik, Iceland. The lumberyard actually grew out of a beanfield, for the funds to start the lumber business came from Arni Nelson's cleaning and selling of black-eyed beans. The old Icelander ran the yard till 1922. He built the original hardware department and was active to the last in the store.

Arni's son, Richard G. Nelson, was born in Buena Park and also "grew up" with the business. He took over the operation of the yard about 1922 and managed it till his untimely death las'- year. So it lvas natural that his sons, the Bud and Jim Nelsons of the yard's 50th anniversary this month, also born in Buena Park, 'were raised in the business, too. They r,vorked at the lumber and hardware departments during all their school years.

There will probably be fourth-generation Nelsons in the Buena Park Lumber Company also. Jim is married and has a son two years old. And the Southern California lumber fraternity is so anxious to get the other handsome Nelson, Bud, "married off," too, that it was erroneousiv announced at a recent Club 2 Hoo-Hoo meeting that he had taken the plunge.

Jim, the secretary-treasurer Nelson of today, did a little "back-sliding" along the way. Believing he wanted to be(:ome a doctor, he took a pre-Med course at Pomona college and was on his way to becoming a very fine doctor. Brrt he came back to the retail lumberyard business when his dad took sick in 1950 after Jim's graduation.

"I'm not sorry I didn't go on with medicine," says Jim honestly.

Jim Nelson served in the Navy during the war and Bud was in the army after he attended Brigham Young university at Provo, Utah. Bud, who is only recently out of the rrmy, is just a year younger than Jim and both are still very young men to be operating a company as responsibie as theirs. They are active in Hoo-Hoo and enthusiastic ;rbout every new building material.

They conduct the lumberyard business with keen an'1 youthful eyes, looking to latest methods to continue the business successfully and please their customers, some of whom have been trading with the yard for 50 years. They ztdvertise in their community newspaper once a week.

"Our drop-in business is picking up considerably with the new developments around Buena Park," said Jim Nelson. And he explained what materials they are now selling for the $14,000 homes going up around their trade area today that had formerly been in the $75@-900O price range, as he toted up another bill-of-sale.

L. A. Hoo-Hoo Enterloinment Set For Hqciends Club November 5

Jerry Essley, Snark of Los Angeles Hoo-Hoo Club 2, announced plans have been completed for a "bang-up" meeting of the fraternal organization November 5 at Hacienda Country Club in La Habra.

Scheduled for this meeting is a full golf tournament, starting at 10:39 a.m., and dinner and entertainment. with the awarding of tournament prizes posted fot 7:39 p.m-

"We are going to follotv a policy of booking first-run vaudeville acts direct from the big night club circuits, and the entertainment committee is presently preparing a program that will open the winter season with good clean fun and frolic for all cats. The new officers of our club have promised to keep abreast of current activity of other clubs throughout the west and we are going to build an interest in our programs and furnish the verv best entertainment available," declared President Essley.

Reservations for the big November 5 meeting may be obtained by phoning DUnkirk 2-7942. Hacienda is one of the finest country clubs enjoyed by Hoo-Hoo and a good turnout is expected, Essley continued'

Club Tn'o's big Christmas party will be held December 10 this year, at Oakmont Country Club. The Concatenation of new Kittens will be held at this event, and there will be free cocktails for all attending the initiation.

Augusf Housing Stqrts I I |'OOO

The preliminary estimate of 111,000 new nonfarm dweliing units started in August is the highest total for August since 1950. 1,200 units were public housing, compared with 1,000 units in August of last year. An upward rer-ision of 1,500 units in the May figure brings the total estimated starts for the first eight months of this year to 796.000 units, an increase of. 24,7N units over the same period last year.

IHE BUENA PARK

- -- .,*- **- ' IUMBER COMPANY'S building hordwqre slore. Phoio qt lhe

mqleriol slorc is righr rhow the remodeling of fhe

rhc lefr. In the center scene, Bud ond Jim Nclron sre :hown wctching ilrc rnoinloined by lhe yord on lhe rcor of irr properry.

3hown ql s:noll mill

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Lumber Lowest in Business Failures

The national credit rating firm of Dun & Bradstreet has issued an analysis of business failures for 1953 that includes a very complimentary rating for the lumber industry.

The report states that the wood business was at both the top and bottom of the failure rates last year per 10,000 business concerns, with furniture leading the list of fatalities with 186 out of 10,000, and lumber lowest with just 13 out of the same number. Certainly the lumber industry has a right to feel proud of that fine report. It means that out of every one thousand lumber concerns in business in 1953, just 1.3 failed during the year.

In general business, the Pacific Coast states were highest in failures per 10,000, with an average of 86.9, and California leading with 108.9. In the 53-year record of business failures, the report states that the peak was 154 in L932, and the lowest was in 1945 with just four per 10,000.

It was explained in the report that business failures means those that ceased operations following assignment or bankruptcy; ceased with loss to creditors after such actions as execution, foreclosure, or attachment; voluntarily withdrew leaving unpaid obligations; were involved in court actions such as receiverships, reorganizations, or

arrangement, or voluntarily compromised with creditors.

The report concludes that "business failures are human failures," lack of managerial ability and lack of experience playing the major part in the history of business failures.

Again, a pat on the back for the lumber business.

SCRLA Conference Dqtes Set

The definite dates of November 16 and 17 have norv been fixed for the annual Retail Lumber Dealers Conference to be held at the El Mirador hotel in Palm Springs this fall, reports Orrie W. Hamilton, executive vice-president of the Southern California Retail Lumber Association.

Hamilton said the program is shaping up nicely and he is now securing additional discussion leaders. Subjects to be covered at the Conference have been listed in previous issues.

Do Wirhout ltt'

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Kirby Finishing Huge Yellow Pine Sowmill

The Kirby Lumber Corporation, of Houston, Texas, is finishing construction of the biggest, n-rost modern, electrically driven Southern Pine sarvmill ever constructed. It rvill be ready for operations about February 1955. H. E. Bovay, Jr., of Houston, rvith his force of consulting engineers, is in charge of construction. J. K. Herndorr, vice-president of the Kirby Lumber Corporation. is head of the construction enterprise. The mill is located at Silsbee, Texas, and will replace five Kirby san,mills of smaller caliber. It rvill be one of the most thoroughly planned and engineered sarvmills ever built.

It u.ill manufacture 75,000,0OO feet of Southern Pine lumber annually. The sau'mill is equipped u'ith four double-cutting bandmills, 3 multiple sau' trimmers, 3 eclgers, an 8-foot horizontal resaw, a 54-inch vertical band rip-sar',', a timl;er butting sa\\', a timber sizer, a huge hog for handling mill u.aste, a chipper and screens.

The plant in general is equipped rvith: 11 latest type Moore dry kilns each 120 feet long; barkers for removing the bark from ali logs before manufacture ; an enormous power plant, u'ith tire fuel being mec^ranically handlecl; Iilectric motor-driven air compressors {or supplying air to the plant's many kickers and operating clevices; 2 storage poncls holding 5 million feet of logs;2 giant cooling sheds; a gigantic planing nill and remanuf acturing plant; sheds of 20,000,000-foot capacity to house the rough and finished lumber. Every department of the plant is equipped and operated by all the modern mechar-rical devices kno'uvn to sau'mill science. Nothing is done by hand that car-r be done by machinery.

Back of this mill there is a I'ine forest covering 550,000 acres. r,hich is estimated to be grolving trees faster than the big mill can cut, and u.ill furnish a permanent suDply of timber for the sarvs.

New Olds Bros. Yqrd Going Up

The nerv Olds Brothers Lumber Company yard in Winslon'. Arizona, is rapidly being completed at Third and Kinsley, said Walter Olds. The pioneer \Arinslou' lumberyard rvas rushing ,completion of a $60,@0 l>uilding to replace the one destroyed by fire June 17.

I\{embers of the firm drerv plans for the 15Ox140' building, using the old store as a base for the up-to-date neiv one. Walls rvill be cement brick and the store .w'i11 be s.:t back 30 feet to help eliminate parking congestion. The retail store ll'ill be 38'x110' and the remainder used for storage and carpenter shop. Olds Brothers will continue to retail hardware, paints and appliances in addition tir lumber and building materials.

Denny-New River Bridge Burns

Lumber operators and residents of the Denny-New River area in Trinity county face either winter-long isolation or suspension of operations after a fire late in August destroyed the only wet-u'eather bridge in the area at Harvkins Bar. E,mergency federal aid .rvas being sought, reported the Eureka Independent.

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A. C. Pascoe and Bob Taenzer, both of Los Angeles, who attended the National Hardwood Lumber Association convention in Houston, Texas, planned to spend two weeks following the meeting visiting hardwood mills in several states of the South.

Jack Campbell, Holmes Eureka Lumber Company, Los Angeles, returned early this month from a fishing and hunting trip in the High Sierras. Conway had no comment to make about the deer "that got au'ay" but reported wonderful fishing. Before returning to his base in Southern California, Jack spent the first week of October at the company mills in Eureka.

Sid Darling, secietary of the National American Wholesale Lumber Association at New York, addressed a luncheon of some 20 San Francisco lumbermen September 23.

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Stocks of lumber & Plywood

Jack Pomeroy, executive vice-president of the Lumbc'r Merchants Association of Northern California, and Joe Kirk, Kirk Lumber & Building Material Co., Santa Maria, recently returned from New York after attending the big National Retail Lumber Dealers Association exposition and convention there. Joe Kirk is a dealer director of the national association and Jack Pomeroy acted as chairman of the managing officers conference, held after the su.ccessful New York convention.

Larry Weiland, head man of the Arrow Lumber Company, Los Angeles, and his wife Elaine spent several da;,'s during the month of September on a combined business and pleasure trip to New York and Chicago. They flew non-stop to New York, visited friends and relatives, took in the best plays while in the metropolis and returned via Chicago, where business and social calls were made before returning to Los Angeles.

Bill Belau, hea<i man of Lumber Mill & Supply Co., Los Angeles, spent part of the months of September and October at the company mills in Roseville, California. Enroute home he visited lumber associates in Medford and Portland, Oregon.

Seth Butler of Dant & Russell Sales Co., really surprised the missus this year in fortieth anniversary-a trip to Harvaii. Francisco September 26 and planned to couple of rveeks.

San Francisco, honor of their They left San be gone for ,r

George Clough, Senior Hoo-Hoo of the Supreme Nine, fleu' to Nerv York October 2 to attend the first meeting of the new Supreme Nine. He returned to Los Angeies October 6.

Parke Arnold, head of Fox-Woodson Lumber Co., Glendale, went east late in September on business for Kirvanis. (More PERSONALS on Pages 43 and 52)

ANOTIIER MIIT TO SERYE YOU!

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Veterqn Lumbermqn Troxel Retires After 30 Yeqrs in L.A. Wholesqle

Twenty-five f riends in the lumber f raternity gave a farewell party the evening of October 1 in honor of S. A. "Trox" Troxel, veteran Southern California ltttnberm:.r-t, at the Golden Steer. Whittier. "Trox" has been identified in the rvholesale luml>er business in Los Angeles more than 30 years and for the past ten years has maintained oifices and yard facilities at 7157 Telegraph Road.

Early in the r'veek of October 4, Troxel and his rvife left for their River Bend Lodge cabin on the shore of thq Colorado river at Blythe, California, lvhere they t'ill spencl most of the rvinter fishing and hunting. River Bend is noted for its trout and catfishing and the Troxel couple expect to enjoy their lvinter at this famous resort.

The Troxels plan to spend the next several years tourin.q the United States and "seeing the manv things u'e have missed," Nlr. Troxel said. They rr'ill maintain residence in Montebello, California, but expect to spend only a few weeks out of each year at home, Trox continued. "\Ve rvill travel 'round the rvorld and spend several months iir Europe next year, seeing the sights u'hile rve are ).ouirg' enough to enjoy them," he saicl.

When Clippers Plied the Redwood Coost

(Continued from Page .1)

steam). The "SS Becla" was to be the pride of The Gage Co. for over the next decade. Pulling her little lumber cargoes from the Oregon coast, sire rr ould steant down to San Francisco bay and manv times up the Sacramento river to discharge Douglas Fir, 'lvhich was needed in great quantities to supply the building boom in the Sacramento valley and San Francisco bay areas. On the return trip, she rvould head north heavilv laden u'ith sarn'nri11 machinerv. food and mail.

By 1900 most of the coastal ships u'ere becoming larger, and it vvas during this period that Captain Gage sold all of the ships under his command and retired to his Berkeley estate at 1400 Arch St. With the passihg of Captain Gage in 1907, his son, Captain William E. Gage, took charge of the affairs and properties of the company (mostly land in Oakland and Berkeley.l. These holdings, along rvith land and timber rtr southern Oregon, rvere operated by Captain Willam Gage until his death December 7, 1946.

In 1947, the Gags House flag rvas lorveret", but one cannot help brrt look back on the many years of faithful service this pioneer lumber and shipping firm contributed to the building of the present, huge \\rest Coast lumber industry, and development of the west.

Copt. John Williom GAGE

How fo Live

"Whenever you go out of doors, fill the lungs to the utmost with fresh air, and drink in the sunshine; greet your friends with a smile, and put soul into every handclasp.

"Do not fear being misunderstood, and never waste a minute thinking about your enemies. Try to fix firmly in your mind what you would like to do, and you will move toward your goal.

"Keep your mind on the great and splendid things you would like to do; and then, as the days go gliding by, you will find yourself unconsciously seizing upon the opportunities that are required for the fulfillment of your desire, just as the coral insect takes from the running tide the elements it needs.

"Picture in your mind the able, earnest, useful person you desire to be, and the thought you hold will hourly transform you into that particular individual.

"Preserve a right mental attitude-the attitude of courage, frankness and good cheer."

Elbert Hubbard

The Old Book Deqler Dies

In this dim room his duty days were spent, Between his dog-eared ledger and the shelf ; IJnknown to fame, and happily content With volumes worn and wrinkled as himself.

As we who went unheeding by his door, Or stopped to loiter at his littered stall, Smiling a little at the coat he wore, Could have no way of knowing then at all How eyes grown dull with peering at the print Had gone adventuring with ancient men. His quiet passing gave no slightest hint What heroes came to welcome him again; Nor how, in cloudy nook with Saint and Sage, Ffe turns once more life's brightly lettered page.

\V. H. McCreary

The Question

Grandfathel-"f nsvsl' see a blush o'n a girl's cheek now. lt was different in my day."

Flapper-"Oh, Grand-dad, what did you say to them?"

Morrioge Protection

Tennessee Ernie on CBS radio, pulled this one: "I once asked my grandpa why a man is not allowed to have more than one wife at a time, and he said, 'Son, when you are older you will realize that the law protects those who are incapable of protecting themselves."'

She Wqs Still Proud

"Now, here's little George, just 8," said Mrs. Jones, "yet he'll answer any question in arithmetic you ask him."

"Wonderful," said Mrs. Smith. "George, how many are four and seven?"

"Twelve," came the prompt reply.

"See," said his mother, "only missed by two."

Whqt He Wonted

It was during the war. Transports were carrying the American soldiers over the storm-swept Atlantic by the million. A colored regiment was negotiating the crossing and had struck very rough weather. A buck private, sitting on deck, called down below to his buddy:

"Mose, come on up heah an' see dis big ship we's just passin'."

"Ah ain' comin'," replied Mose, "an' doan you call me ergin until you sees a postoak tree."

The lmpossibiliry

At last came the year 1960. The auto trade had picked up quite a bit. Every man in the world owned one. In every car there were mechanical devices which drove the car, turned corners, passed other cars, regulated the specd to the government rate, and the passengers did not have to do a thing. Tires were unpuncturable; gas was manu' factured at home for little cost, oil was home brewed; engines never gave any trouble; cars could be cleaned instantly by a patent vapor.

But, alas ! Everyone was still downhearted ! There had still been found no magic way for paying the monthly installments.

Modern Doting

Uncle: "When was the baby born?"

Father: "Between the second payment on the T.V. and the tenth on the car."

Ostling--The Quality Door That Gives You More (

r All Wood

Our interlocking verticcl cnd horizontcl cll wood core, mcde oI moisture controlled lumber bonded to high Qucrlity Birch, Ash, Mchogcny, or Gum pcnels, combine into cr llush door ol outstcrnding strength crnd becruty.

Hordboqrd D

Becquse oI the co-efficient oI expcnsion in Northwest Fir Fibrebocrrd cnd Hcrdbocrd we hcrve brought these two together to produce cn excellent pcdnt grcrde Flush Door built lor long service qt low cost.

Dcrvidson Plywood cnd Lumber Holds Scrles Meeting, Storfs Contest

The first annual company-wide sales meeting of the Davidson Plyr'vood and Lumber Company was held in Los Angeles September 4 and 5, and was knou'n as "The Greattest Shou. on Earth." Chancller Hart acted as chairman of the convention. The meeting stressed the promotion of specialty items alorrg u'ith practical demonstrations of their uses. According to a post-survey of the sales conventiotr, it was considered highly successful.

gothered in los Angeles recently for rhe first compony-wide soles meeting

An outstanding talk on the subject of imports vn'as made by l'resident Jack Davidson, along with other slleeches by John Eells, Dave Webb, Bob Grant and Tom Acln'in.

Dick Bartlett announced a sales contest on specialti.:s which will run the entire month of October. The theme of the contest rvill be in keeping rvith the season and titled "Touchdown."

Dennis Morgan, famous motion picture star, gave atr irteresting talk on his experience in the plyr,r'ood llusiness and acted as master of ceremonies at a special sessiot, "l the meeting.

DAVIDSON PTYWOOD AND TUMBER COTIIPANY execulives ond rqlesmen

Governors' Fqcl-Finding Boord fo Review Northwest Srrike

A fact-fincling board appointed by \\rashington's Governor Langlie and Oregon's Governor Patttrrson have started the task of revieu'ing the long stalemate in the receilt Pacific North'n'est lumber strike. Chairman of the seveilman board is Judge Frederick G. Hamley of the Washington State Supreme Court. Other governor-appointed members are Victor P. N{orris, dean of the University of Orcgon School of Business Administration. and Du'ight l). Robinson. associate director cif the school. The first meetrng u'as held September 24 in Portland.

Other members of the board, employer ancl labor appointees, are Chester Dusten, Portland, international rellresentative of the CIO in the Northrvest; Earl Hartlev,

Seattle, official of the AFL Lumber and Sarvmill Workers union; Nlartin N. Deggeler, Hoquiam, Wasl.r., president of Harbor Plywood Co., and Loran L. Stervart, Cottage Grove, Ore., lumber operator and an Oregon legislator. The strike started June 21 rvhen 60,000 CIO and AFIlogging, sawmill and plywood workers rvalked out demanC.ing a |2l2-cent hourly pay boost. Various settlements since then ranged from no pay increase to the full demand.

Russell Monoges Hoyword Yord

Jack Russell rn'as recently promoted to managership of the Homer T. Hayrvard Lumber Co. yard at Pacific Grove, California. The assistant manager of the yard is norv Char1ie Cross, Jr.

tow AUAIIIBIE lll ll0RIHEnil CltlF0niln

Fire Cooperqtion Prqised

A new record in top cooperation has been set by the Circles of the Redr'vood Region Conservation Council in their "Keep Green" efforts during this particularly bad fire season on the rvest coast, Ben S. Allen, RRCC secretary, said. The nine Circles (Arcata, Cloverdale, Eureka, Fort Bragg, Fortuna-Scotia, Humboldt Bay, Santa Rosa, Ukiah and Willits) in turn have praised the cooperation which they have been given by local press, radio and civic organizations.

Evidence of this cooperative endeavor can be seen throughout the Redwood region. Materials, furnished by the RRCC, are displayed in rvell-chosen spots, urging the use of caution and care in the forests. Posters are in stores, libraries and other heavily-traveled urban locations, and are frequently displayed along the highways. Leaflets have been included in regular mailings by local businesses. Tags, flags and other RRCC materials are used on the vehicles of lumber companies. Boy Scouts, 4-H clubs, and many local groups have helped.

R.ecord Redwood Promofion

With the cornpletion of lhe newest qnd rnosl modern wqllboqrd plcnt in the West, Blue Diqmond is in q position lo moke prompt shipments of gypsum wollboord of rhe uniform high quolity which hqs chorocterized Blue Diqmond products for 39 yeors.

San Francisco-Requests for literature describing uses of redrvood received from lumber dealers and architects during the first eight months of 1954 are far ahead of the number for any similar period since records have been kept, and have set nerv highs in each of five months of 1954, the California Redwood Association announces.

Byrne C. Manson, head of the Association's promotion division, has compiled figures for requests dating back to 1941. During the eight months ending August 31, over one million pieces have been mailed in response to nearly 13,000 requests. July set a one-month record, when over 2,000 recluests rvere filled.

Forty percent of the requests this year have come from lumber dealers and architects to supply customers lvith data sheets and othcr material on the use of recln,ood.

Western Pine Associolion's New Primer ond Knot Seoler Releosed to Monufqclurers

Portland-The Western lrine Association research laboratories here announced the development and release to approved manufacturers of a special formula for making a conrbination primer and knot sealer to be used r.l painting knotty grade rvoods. The formula, designated WP-578-P, is a further development of the universallv-userl clear sealer WP-578 the laboratorv released for manufacture several years ago.

The nerv formula eliminates one step in the sealer-primer-paint sequence heretofore necessary t,,hen painting knotty gracie u'oods. Norv the primer and sealer may be ;rpplied in one application. The knot sealer u,as originally

primer opplicotionr into one.

developed to prevent knot discoloration burning through painted surfaces, and hence allows increased use of exterior Economy siding and knotty grade paneling for painted use.

To date, the ialtoratory reported, approximately 20 manllfacturers have indicated they u,ill produce tl.re nerv f<trmula ior national distribution. About 50 are producing the original, clear sealer. Information concerning names of marr_ tufacturers of both the clear sealer ancl the primer-sealer may be obtained by rvriting the Western pine Associatioir. 510 Yeon l3uilding, Portland 4, Oreson.

KOPPER.S CONAPANY. INC.

Wood Preserving Division

lllS Wilshire Blvd., los Angeles 17, Colifornio 55 New Monlgomery 5f., Room 819, Son Froncisco 5, Col.

TIMESAVER-By combining o primcr ond o knot seoler, Western Pine Arsociqlion reseorch loborotories hqve eliminoted one 3lap in the sequence formerly neccssqry when pointing knorfy grodes of siding or poneling. lnstead of opplyin! ftr:t thc knot seoler, ihcn o primer coot qnd ftnoily o ffnishing coot, now n.w formulo Wp-578-p puts fhe knol seoler cnd

rWolmqnizcd ir o regi:lered trodemork of Koppetr Compony. Inc.

New Nntioncll Commqnder of Americqn Legion Operotes Lumberyord in New Mexico

Seaborn Collins, Jr., the new national commander of the American Legion, suggests that lumber dealers go all-out for "do-it-yourself" business and concentrate on marketing top quality materials. Collins, 41, said he has found thesc principles successful in the operation of a lumber and building supplies firm in Las Cruces, N.M.

Interviewed bv a representative of the National Lumber Manufacturers Association, Washington, D. C., Collins advised dealers to develop ner,v ideas to service the honre handyman trade, which he predicted will continue to grour.

He said some dealers have arranged to put on special demonstrations of "do-it-yourself" materials and tecirniquc's at local American Legion posts, and suggested that there may be a demand for similar classes in other communities' Collins pointed out that by encouraging "do-it-yourself" activities, both the Legion and local lumber dealers wouid be contributing to community improvement.

"The need for dealers to stick to quality merchandise, backed by companies with good reputations, cannot be over-empha sized," Collins declared. "Dealers should be a"ble to attest to the quality of their materials and to give advice on wl-rich product is best for a particular job."

Collins' firm, the Southwestern Lumber and Buiiders' Supply Co., Inc., is one of about half-a-dozen yards in the Las Cruces area. The firm, according to Collins, grosses between $200,000 and $300,000 a year and is run mainly by his brother, a graduate engineer of lexas A&M. Hc explained that it is a combination retail-vrholesale colnparrv which sells to contractors and consumers, many of them "do-it-yourself" enthusiasts, in an area of about 18,000 population.

Collins, himself, is in the general contracting business, constructing 6O to 120 homes a year. Most of these have been of wood frame construction with stucco as the exterior siding material. They feature exposed beams and fiat roofs.

Collins, who served on the Legion's National Housing committee in 1948-49, predicted a demand for between a million and a million and a quarter nerv homes annually during the next ferv years. The Legion commander also declared that there is a "terrific need" for the constrttction of more new schools and for the remodeling of many old ones.

Fir-Tex Gets New S.F. Phone

Ernie Bacon, of Dant & Russell Sales Co.-Fir-Tex di'iision, reports that the Fir-Tex division at San Francisco recently installed additional telephone equipment, changing the old number. The new number is YUkon 6-5392 for the Fir-Tex division.

Fire Dqmqges Hqmmond Plonf

A fire at the Hammond Sash & Door Co., 6672 Lexington Ave., Hollywood, on the night oI October 5 caused an estimated damage of $25,000.

Redwood Seqsoning Committee

Cites Ten Yeors' lmprovemenls

Improved drying techniques and reduced cost of yard and kiln drying have been the results of experiments carried on by the Redrvood Seasoning committee, Willard E. Pratt, head of the California Redwood Association's Technical division, told members of the Central California Dry Kiln club at their recent meeting at Stocktoir, Calif.

Urging his audience to embark on a program of applied research to solve their own peculiar drying problems, Prart said cooperative research by yard and kiln men has resulted in substantial improvements both in kiln dryinq, through proper segregation of the green stock and improved kiln schedules, and in air drying, by increasing spacing between piles in air drying yards.

Studies now in progress in the southern part of the Redwood Region are attempting to determine the effecis of pile orientation on rate of drying. Results of these studies should be valuable to operators in the Pine region where rveather conditions are similar, Pratt said. Currently the Seasoning committee is studying the effects of end coatings to reduce end checking and splitting in drving. Results to date indicate end coatings are efiective in preventing end checking, and that their use will reduce end trim.

Other problems and accomplishments of the committee's work which Pratt cited include sticker stain control, reduction of drying degrade in the yard, and improved yard sanitation.

Simpson Trqnsfers Driscoll

Dave Davis, sales manager of the Simpson Logging Company, Redwood division, at San Francisco, announced that effective September 1, John R. Driscoll, Jr., was transferred to the Simpson Redwood division.

For the past five years, Driscoll had been rvith the Shelton division of Simpson Logging Company, San Francisco, assisting Dar Ahern in the sale of insulating board, doors, plywood, Redwood and other Simpson products, for the eleven western states. Driscoll will continue to make his headquarters in San Francisco and will cover the eleven western states for the Redwood division.

Doherty Joins E. A. Pqdulq lumber Co.

Elmer Padula, general manager of the E. A. padula Lumber Co., main office at Willits, announced that Dick Doherty joined the Padula firm as Northern California representative September 1. He may be reached at E. A. Padula's San Francisco office at 260 Kearny St. ; phone: EXbrook 2-5524.

Doherty had formerly been associated with West Or,:gon Lumber Co. at I Drumm St., San Francisco.

Boyd Selling Mill ond Yord

Francis E. Boyd last month gave legal notice of sale of the Boyd Mill and Lumber Company, Santa Barbara, Calif., to Parke H. Kooser of Santa Barbara. The sale included the business and all equipment. The transfer of ownership was to be effective September 14.

wirh

Inrreosed Profits Greoler Volume ond CATAVERAS CETI|IENTS

Hundrede of lumber and building materials dealers are cashing in on the popu- larity of Calaveras qriality cements.--Calaveras gives you a full line of cements under one brand name, from a single source of supply:

l. Regular

2. Plostic

3. White

TIADE 'N THE WEg' Top quality Calaveras prod- FOR THE WESI ucts give you another advantage-rapid delivery to all parts of Northern California (and in the case of Calaveraswhite, throughout the eleven Westem states). Start stocking eahveras today!

Superior Lumber Sqles Purchqses Hefferncn Mill or Socromentoi Will Increcrse Service

THE NEW SUPERIOR Mltl AND

(formerly

C. K. "Ken" Rose, managing partner of Superior Lumber Sales Co. of Sacramento, announces the purchase of the Hefiernan Supply Co. mill and concentration yard at Sacramento on October 1.

Rose states that R. W. Glatt rn'ill continue to manage the new Superior Lumber Sales Co. mill, from which Rose anticipates an annual production of 15BM per year. Glatt had managed the mill under its former ownership for the past six years.

In addition to the mill operation finishing all west coast species, but principally pine and white fir, Rose

states that Superior Lumber Sales plans to carry a 5BN{ inventory in the concentration yard at all times. Rose states that the increased volume fron"r the Sacramento plant, coupled with the output of the Superior Lumber Sales Co. mill in Marysville, rvill make it possible for Superior to greatly increase its service to the trade.

Sales from both the Sacramento plant and Nfarysville mill are handled through Superior's main office at 920 Ninth St., Sacramento, and, in addition. Superior Lumber Sales Co. also conducts a general wholesale lumber business at that address.

YARD

Heffernon) occupies severcl ocres of choice industrial property locoted next to the State Box plonl ond odiocenf to the Broderick opprooch io the Socromento river bridge ond leoding inlo Socrqmonto prop€r. The plont clro hos spur trock focilities ond omple ocreoge for drying.

wH0LIsALI

WEST GOAST FOREST PRODUGTS DISTRIBUTORS

WENDI.IilG-I|

s64

ATHAil COMPAI{Y

Where c concrete ol high qucrlity is desired in OIID OR TWO DAYS

ust

VIGTOR IIIGH [AH.Y STRETIGTH PORTI,AIID GTT[[I{T TYPE TII

TfIIS PRODUCT

Beduces construction costs by lcrster working schedules qnd quicker re-use oI lorms. Allows mcrked scnrings to the concrete products mcrnulcrcturer by reducing curing time, curing spcce, crnd inventories. Pcrrticulcrly cr-dvcrntageous in pouring trerffi6 intersections, repcrirs in opercting lcctories crrd stores, mcchinery loundcrtions, tunnel linings, AIYD

AI.I. OTIIER COIISTRUGTIOTI ACTTVnI WHDRE PORTI.IIID CEMDTIT IS USEI' AIID TTIID IS OD PARAMOUIIT IIITPONTAIIGI

2185 Huntingrto4 Drive SAN MAHNO 9, CAIJF.

Pittock Block PORTIAIVD 5

IIIE SNilFORD ilADh AMER.ICA'S DEMAND FOR. WOOD 1929 - 1975

Summary of o report by Stanford Research Institute, Stan'ford,, Catif., to Weyerhaeuser Timber Comqany, Tacoma, I,Itash., 1954.

Section II

Factors Affecting the Long-Range Demand, Supply, and Price of Forest Products

The outlook for residential construction activity can also be seen in terms of the expected number of housing starts. Farm housing starts are projected on the basis that the number of farms is likely to decline by about 10,000 per year to 1975, but the number of drvelling units per farm is expected to increase from the 1.2 of 1950 to 1.3 by 1975 as farms become larger and the populatior, per farm (including hired hands) in'creases'

Taking into account the replacement of farm dwelling units that has occurred in the past, the follou'ing projections of new housing starts result:

Farm Total

Within the industrial, commercial and public utility group, a rise in public utility expenditures is expected tr-r more than offset a substantial reduction in government expenditures for atomic energy facilities and other industrial plants. A sharp increase in school, hospital and institution classifications construction will be prinarily for school buildings, reflecting a 56/o increase in school-age population between 1950 and 1975.

Replacement of existing units is expected to account for a gro'w,ing portion of the projected housing starts, ranging

from around 500,000 housing units per year in the late 1950's to around 70O,0OO by 1975. Replacement does not imply the literal picture of one house lleing torn down atrd another erected in its place. Rather, ' a replaced housing unit may be torn down, stand vacant for an indefiinte period, or be converted to some non-housing use; the unit that replaces it rvill normally be built elsewhere. It is possible that a high rate of replacement may be reflected in higher vacancy ratios than have been customary in the past.

In addition to new permanent starts, the housing supply is augmented by trailers and conversions. The number of net trailer additions to the 1-rousing irventory annually is expected to drop from 45,000 in 1950 to about 3,@O in 1975, coincident with a drop in the proportion of trailers rrtilized for housing lrom 70/o ro 50/o. By 1975, the bulk of trailer production for residential use is expected to be for replacement.

Additional housing units made available by conversion are offset in ,part by "negative conversions"changiug irousing unifs to non-residential uses. Net conversions are expected to decline from around 200,000 Per year currently to around 100,000 per year by 1975.

Long-Range Outlook for Forest Products in Manufacturing

Although forest products are used in a rvide variety ,>f manufactured products, the furniture and fixtures industry is most important, representing almost half the consumption of Lumber in all manufactures at the present time. Other large users are the railroad car and motor vehicles rndustries.

Furniture and fixtures shipments are expected to increase from $3,110 million in 1952 to $6,090 million by 1975. Household furniture expenditures are expected to rise froil $2,351 million in 1952 to $4,730 million by 1975. and conrmercial, professional, and public building furniture and (Please turn to Page 64)

P"nlatnh

Floyd Scott, president and general manag.er of Western Custom Mill, Southern California distributors of Pacific Coast lumber products, spent the latter part of September deer hunting rvith a grorlp of friends in the High Sierras.

Charlie Shepard, manager of Friend & Terry Lumber Co., Sa,cramento, and Mrs. Shepard have just left on a vacation trip through northern California and southerrr Oregon. They plan to return to Sacramento about Nrvember 1.

Ken Conway, Southern California representative of thc Holmes E,ureka Lumber Company, bagged a three-point buck opening day, September 25, while deer hunting in the Laguna mountain area in San Diego county. The deer 'n'eighed 150 pounds and was the largest out of 147 taken that day by hunters in the Laguna Reserve.

Herb Meier, Ken Strawser and Helen Pease of pacific W:stern Lumber Company's Pasadena office spent October 1, 2 and 3 attending a general sales meeting at the office in Arcata, Calif. Rich Robbins head man of the lumbel concern from Portland, Oregon, and Tim Wood entertained the complete staff of the organization at tl-re ;hree-day meeting. The southern California trio flew tc northern California via United Airlines.

Ted Hoyt, prominent lumberman from Roseville, California, was in Southern California last week calling on dealers with Bill Belau. Ted operates the Lumber Mill & Supply Company remanufacturing plant at Roseville, California.

Janet Johnston, secretary to Jack Dollar at The Robert Dollar Co., is vacationing in the east. Shc planned to visit friends and relatives in Ner,r' York, Syracuse and Boston, and will return to San Francisco October 22. Miss Johnston is also first vice-president of the San Francisco HooHoo-Ettes.

Edward Carpenter, assistant to the resident managei, Pacific Lumber Company, Scotia, California, was a visitor in the Southland October 1-8. While in Los Angeles he called on various dealer customers of the concern with representatives of the A. L. Hoover Company, San Marino. He was accompanied by his vvife and daughter, Cynthia.

Roy Dunbar, buyer for Hedlund Lumber Co., Sacra_ mento, and Hollis Moss of Moss Lumber Co., Burnt Ranch in Trinity county, took a 10-day hunting trip to northern California during the middle of September.

Bill Krumm has joined the staff of the O. W. Ster,vart Plywood Company, according to Orval Stewart, head cf the wholesale organization, He r.l,il1 cover Southern California lumber dealers.

(More PERSONALS on Page 52)

Now aYailahle to dealers from our California plants

'We now carry the following Baxco pressure Tleated Foundation Lumber in stock at Alameda and Long Beach for immed.iate sbipment to dealers: Douglos Fir 545 AIS 2x4,2x6,2x8,2x1O, 3x4,3 x6,4x4ond4x6.

Special sizes will be purchased from local stocks and pressure treated without delay.

\[e offer prompr custom treating service at both our Alameda and Long Beach plants. your lumber can be delivered to us by truck or treated in transit in carload quantities. Consult us for additional information.

Baxco Pressure Treated Foundation Lumber is impreg. nated with preservarive salts in accordance with Fed. Spec. TT.rV.57lc. k is approved by FHA, Uniform Building Code - P.C.B.O.C., State Architect for mudsills in School Construction, and IJ. S. Governmenr Specifications.

T\TENTY.FIVE YEARS AGO TODAY

As reported in The California Lumber Merchant October 15, 1929

Frank Lumber Horned His toad

Curran, Los Angeles manager for the E. K. Wood Company, entered a contestant in the annual Toad Race in Tucson, Arizona, September 27th. finished out of the money.

The Pacfic Lumber away to retail lumber play board 48 by 60 Redwood, and is used room display.

Company, San Francisco, is giving dealer customers a very unique disby lYz inches. It is built of solicl by dealers for a window or sho-n'''-

Joseph Fyfe, president of the Stockton Lumber Cotirpany, Stockton, California, and one o{ the pioneer retailers of the area, died suddenly September 20th. He had beer-r in the lumber business in Stockton for 60 years.

The Coast Counties Lumbermen's Association held a get-together meeting at Pismo Beach, California, on September 14th. George N. Ley of Santa Cruz is president' J. A. Greenelsh of San Luis Obispo rvas chairman of the meeting.

Hill & Morton, Inc., has moved its offices to its nerv

rvarehouse location in Oakland, California. H. S. Nforton, president, announces several nerv salesmen.

Gaines D. Snark of the Hoo held at

Whitsitt IJniverse Amarilkr

of Amarillo, Texas, was elected at the annual convention of Hoolate in September.

The Philippine Mahogany Association held its annual meeting in Ner'v York City on Septeml>er 26th, and elected Walter G. Scrim, of Los Angeles, president. A reorganized and revitalized organization l\'as planned by the members. "Mr. Scrin has built for himself a national reputation as an earnest, honorable, practical, and successfnl preacher of the gospel of Philippine Nfahogany," says tire CLM.

Parson Peter Chaplain for the A. Simpkin l-ras been Con'catenated Order reappointed national of Hoo-Hoo.

Walter Thayer Wood, vice-president of the E. K. Wood Lumber Company, died in Berkeley, California. Septernber 25, at the age of 50.

0ords lumbor Oolnpnily

6E POST STBEET .

Tofrtypr 3j.27t

Gol. Albert E. Ferguson to Retire

Colonel Albert E. Ferguson has announced his retirement after serving for 2O years as western salesmanager of American Lumber and Treating Conrpany, interrupted only by his four years from 1942-46 as colonel in the U. S. field artillery. Col. Ferguson's resignation and retirement officially became effective October 1.

"Fergie," as he is affectionately known to co-workers ancl business associates, for the past several months has beer iransferring his good will and responsibilities to Koppers Company, Inc., whose formal acquisition of American Lumber and Treating Co. took place last July 1. Now he plans to devote his time to travel and some deferred projects around his l.rome in Puente Hills.

Mr. and Mrs. Ferguson left October 4 for Detroit to pick up a new car and, after traveling through the east, will visit friends and relatives in St. Louis, Kansas City and other midwest and southwest points. The family for_ merly had the old Cottonbelt Lumber Co. in Arkansas and a sar.vmill and was in the lumber business there for manv vears.

J-M Sends Kindregon to Seottle

Joseph E. Kindregan, assistant Milwaukee district marrager of the Johns-Manville Building products division, has been appointed manager of the division's Seattle, Washington, district, it was announced by R. S. llammond, vice_ president, Johns-Manville Sales Corporation and general sales manager of the division. He succeeds Howard Ana._ walt, who has resigned.

cAUtoR NtA

YUtcn 6.6306

Horoce

GEORGE CLOUGH LU MB

DER

GOOD LUMBER from selected mills, properly manufactured, ac curately handled is the type of SERVICE we give our customers,

We realize certain conditions have been TOUGH during the past several months and we have exerted every effort to render that UNSURPASSED SERVICE to our trade. This, of course, gives us a measure of satisfaction when you depend on us. The type of service we give is not an accident because we work at it twenty-four

hours each day. We try to put real value into each and every order-so it will be reflected in the extra dollar profit for the folks who depend on us to keep their inventory at the proper level.

Regardless what your requirements may bewe have such extensive mill connections we should be able to satisfy your needs. Why not call us TODAY and let us help you with your procurement problems ?

AFPI Appoints District Mcnoger For Three Stqtes

Paul Nelson of Portland, Ore.. former assistant editorial director of American Forest Products Industries, Wasl-rington, D' C., has been named district manager of AFPI's three-state office at San Francisco. C. A. Gillett' managing director. said Nelson would direct AFPI activities in California, New Mexico and Arizrtrra. The association is national sponsor of the Arnerican Tree Farm Systern and the Keep America Green movement. Nelson is a former newspaper reporter and agency advertising lnan.

To West for USG

R. F. Gra1,'. formerlY commodity advertising manager of United States Gypsum Company, has been named sales manager of roofing products, Western region, it has been announced by M. C. Carpenter, Western region merchandise manager. He replaces R. H. Seitz, rvho has been transferred to other sales responsibilities.

Venne in Ghorge of Atlcrs Soles

BostonStanley R. Venne of Escanaba, Michigan, has been name'l vice-president, in charge of all sales for Atlas Pl1'wood Corporation, the firm's president, E. I. MacPhie. announced.

lumber Secrsoning GrouP Hears Interesting Tolks of Meeting

The Southein California Lumber Seasoning Associatiorr met September 16 at Rodger Young auditorium. Presirlent Al Wahl called the meeting to order at 8 p.m. after a roast chicken dinner, and especially welcomed those present for the first time. Secretary Bob Inglis reported on the treasury and read letters to the SCLSA. Acting on a motion by John King of the Penberthy Lumber Co., the association voted that a ptize be awarded at each future meeting to the member bringing the most guests, one man from each member company being counted as a metnber and the rest as gtlests.

Herb Geisenheyner, first secretary-treasurer of the SCLSA and one of its founders, was speaker of the evening;. He recently returned from a position r.r'ith Tropical Harrlwoods Co., Honolulu, and gave a very interesting talk on Hawaiian native u,oods and problems faced in the territory on drying and seasoning lvoods. He also ansrvered questions from the audience. Geisenheyner is now with Coast Kiln & Lumber Co., Los Angeles.

President Wahl next introduced Frank Cook, Moore Dry Kiln Co., who was acting chairman of the questior.r and discussion period. This was a spirited and interesting phase of the meeting. Cook explained the difference between relative humidity and equilibrium moisture content. The subject of Pachote \l'as brought up to learn if members had ever heard of this rvood being dried successfull,r'. No one kneu' of its becoming dry, even in South America r'vhere it is grown; no attempt is made to dry Pachote, ai-

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though it is extensively used in Latin America in its green state, where it is considered a very stable wood.

Mr. Cook stated that Parana Pine may be handled accordingly with great success if it is knorvn from r,vhich locality the stock comes. In certain parts of Brazll, pararra Pine contains mu,ch compression wood, which is the pa;:t that gives trouble in drying and remanufacturing. If the stock is free of it, there is no difficulty.

The meeting adjourned at 1O p.m. after announcemeut that the next gathering would be October 14 at the auditorium.

In attendance were Arthur Furcron, John Hults, A. II. Wahl and B. L. Laursen, Consolidated Lumber Co.; paul D. Cherniss and Armond Scheiffele, Atlas Lumber Co.; P. J. Skill, Sierra Redwood Co.; Pete Speck, Roddiscraft, Inc. ; Chas. Beckman, Beckman Lumber Service; Charles Lakeman, E. J. Stanton & Son; Earl Simon, Hammon,l Lumber Co.; John R. King and Jack Simmons, penberthy Lumber Co.; Harry Robinson, Patten-Blinn Lurnber Co.: J. H. Van Patten, Van Patten Dry Kiln; M. H. pitts, Wall Dry Kiln Co.; Wm. J. Belau and Virgil Howard, Lumber Mill & Supply Co.; Franklin Cook, Moore D.y Kiln Co.; Herb Geisenheyner, Coast Kiln & Lumber Co.; Harold Cole, Bohnhoff Lumber Cci.. ancl Robert I,. Inglis, Associated Molding Co.

Cross Opens

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The O'N{alley Lumber Company formally opened a ne\\' lumberyard, harclr,r,are and building suppll' store at 2626 E,. Indian School in Phoenix, Arizona, on September 11' The structure is neu' from the grouncl up and r'vill retail from both the yard and store.

The business is that of the old Reed Lumber and Harlrvare Co. at 1442 E. Van Buren, rvhich O'Malley has owned for man1,' years. Allen Thum, store manager since 1946, ri'ill continue in that capacity at the nel' locatioir, said Fl. V. O'N{aliey, president. The store and office has 4,900 square feet of floor space, rvhile yard and customcr parking cover 212 acres.

Durqble Fir Lumber Co. Sold

Durable Fir Lumber Co., Arcata, Calif., has disposed of its corporate holdings to the George R. Van Vleets, Sr' and Jr., Seaside, Ore., in one of the largest lumber transactions of recent months.

Jqck DuGlos Joins R.udboch Firm; Western White Spruce Now Hcrndled

Jack DuClos, veteran lumberman of Los Angeles, has joined the sales staft of John A. Rudbach & Company' picneer wholesale lumber concern of Arcadia, California, it is announced by N{r. Rudbach.

"With the acquisition of the Alberta' Canada' \\resteln \Arhite Spruce distribution for California. and the wide coverag'e we give in St-uthern California offering all species of Pacific coast softrvoods, we feel Jack DuClos, n'ith his

manv years' experience in this area dealing u,ith retail iumber dealers, can help complete our service ancl coverage of these accounts," said Mr. Rudbach.

Jack DuClos entered the lumber field in the middle r,vest

over 25 years ago and came to Southern California lO years ago to specialize in the rvholesale field. With tlie Rudbach firm, he will concentrate his efforts in the southern counties o{ the state and points in Arizona.

John A. Rudbach & Company specializes in wholesale distribution to retail lumber dealers and industrial special,-v rtems via direct rail and truck-and-trailer shipments. With the advent of Western White Spruce distribution in this area this Southern California concern will enter the cargo field, as shipments from Canada will arrive via coast'wise vessels to reduce freight rates from pacific coast ports in Canada.

Jack DuCLOS cnd John RUDBACH

Long-Bell Nomes FoY L. Fovol Assl. to Generol Sqles Mcnoger

Earl H. Houston, vice-president in charge of sales, LongBell Lumber Company, has announced the appointment of Fay L. Foval as assistant to general sales manager' Foval's entire business career has been with Long-Bell' He entered the employ of the company in July 1923, following his graduation, as one of the early employes of the Longview, Wash., Long-Bell retail yard. With the opening of the sawmill, he transferred to the planing mill, became a grader, inspector for the Pacific Lumber Inspection Bureau, and was a member of the Research department'

In 1928, he became assistant planing mill foreman' In l9D, he was sent to the Order department and then to the Sales department. In 1936, he reported to the San Francisco district sales office and later became district sales manager. He returned to Longvierv in 1944 as manager of factory sales, rvhich position he has held until his present promotion.

Last June, Foval was re-elected to his second term ?ts trustee of the Douglas Fir Plyrvood Association.

Pqcific Opens in Sqnto Mqrio

The Santa Maria, Calif., yard of the Pacific Coast Lumber Co., 300 East Jones St., celebrated the grand opening of its new sales department last month. Ilurl Evans' marlager of the branch, gave away door prizes everv hour orl the hour from 11 a.m. to 8 p.-. The sales department, which was completely modernized, is supervised by Fotrest McllIahan, yard superintendent'

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Building Boom Seen Pqst 1955; Yole Soles to Be R.ecord High

Chicago-A leading hardware manufacturer predicts .r continuation of the building boom throughout 1955, which, he said, will be "the tenth year of uninterrupted higl-r Ievel construction begun right after World War II to feed the needs of America's housing-hungry and expanding popi,rlation." Leo J. Pantas, general manager, the Yale Lock and Hardnare division, The Yale & Tou'ne Nfanufacturing Company, voiced this optimistic outlook at the star.t here of the four-day National Builders' Hardu,-are Exposition in the Palmer llouse.

Pantas said Yale & Ton'ne l.ras organized its hardn'are operations "in accordance u,ith the conviction that there will be no abatement in the foreseeable future in residential building and in construction of schools, commercirll buildings and institutions." He added he u'as confident that the sales of Yale locks, doorclosers and builders' hardware in 1955 u'ill exceed even this year's all-time record high.

"We are part of a revolution in the American lr.ay oi life," he said. "The housing needs and the housing concepts of our expanding population are supporting a level of construction that u'ill continue at boom proportions."

Corbett Joins Livermore

Horace Corltett recently joined l-ivermore Builders, Sup- ply Co. in I-ivermrlre, Calif. Walter NIotta is general manager of the firm.

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Jack Dollar, The Robert Dollar family spent the first trvo weeks of at Coronado and Santa Barbara.

Co., and the Dollar September vacationing

W. F. Calhoun of Donover Co., Inc., Los Angeles, was married September 18. The bride was llelen McKewan, a sister of his late rn'ife. The couple went to Ne'll' York on a honeymoon trip.

Bob Hallsworth, formerly rvith A. W. Hastings Company, Providence, R.I., has joined the sales and inventorv staff of Lumber Mill & Supply Co., Los Angeles, according to Bill Belau. When with Hastings, Bob covered the eastern seaboard states and rvas prominent in Rhode Island Hoo-Hoo affairs.

Jim Hendrick, now a partner in Reid and Wright Co., and who maintains offices at 750 Thornton St., San Leandro, is the new publicity chairman for Oakland Hoo-Hoo Club 39. He will also edit the club's paper, the "Meow."

Harry Merlo, Rockport Redwood Co., spent five days during the latter part of September hunting in the Sierras. He was accompanied by Bill Johnson of Hobbs Wall Co., and Bud Crowfoot. They all got their bucks and returned home with enough venison to last them until next season.

Don W. Swindell, senior salesman of the Commercial Lumber Co., Los Angeles, flew to Detroit September 30 to pick up a new car there. He planned to head on east via Niagara Falls, Cleveland, Boston, New York City and Washington. According to reliable reports, it is purely coincidental that both the world's series and National Retail Lumber Dealers Association exposition were startrng in Manhattan at the same time. Swindell will be back on the iob October 25.

Don Clemmer, 'Western Door & Sash Co., Oakland, and Mrs. Clemmer recently returned from a vacation trip (or, you might say, a "second honeymoon") follo'iving Henry Forest Clemmer's (another deduction) debut last Iulv.

Stoy Elliott, sales manager for The Robert Dollar Co. mill at Glendale, Oregon, returned October 5 from a three'iveek business trip through the south and midrn'est.

Herb Bickell, manager of Merner Lumber Co., Pato Alto, and Harold Bickell, manager of Progress Lumber Co., Redwood City, returned the first of this month frorn a 10-day hunting trip up Wyoming way.

Al Bell, Hobbs Wall Lumber Co., returned to San Francisco September 28 af.ter spending two weeks in the east calling on connections. He made the trip east direct from Houston, where he took in the big Hoo-Hoo national convention.

Gus Hoover, A. I-. Hoover Company, San NIarino, Caiifornia, has been in Fresno and other valley cities during the past several weeks.

Jack Steiner oi the Steiner and Lou Ohlson of High Sierra a highly successful elk hunting the frrst part of September.

Lumber Co., Sacramento, Pine Nliiis, Oroville, made trip tt-r \\'-voming during

Lou Holland, Tacorna Lumber Sales, Los Angeles, spent most of l.ris vacation lazing 'round his srvimming pool rrr Glendale.

Douglas Cook, Western Door & returned to Oakland after taking an vacation trip through the midrvest.

Sash Co.. has just extensive three-rver'k

Norm Morrison of Millrvork Nlart, Inc., Sacramento, vacationed at Las Vegas for two vi.eeks during the earlv part of September..

New Field Office Will Serve Humboldt, Del Noile Truckers

San .Franctsco-Cstablishment of a nen, district field o;fice to serve shippers and truck operators of Humboidt arrd Del Norte counties is announced by the Calilornia Public Utilities Commission. The held section is concerned wrth enforcement of the Highway Carriers Act. Commissior President Peter E. Mitchell said that the new oftice will be open to the public and to shippers and truck operators to provide information on regulations and freight rates on intrastate shiprnents by truck. Applications for permlts to operate on a highway carrier may be filed at Eureka.

Under state lavr, truckers who carry property for the public for hire must obtain operating authority. They also must maintain specified amounts of liability and propertv damage insurance to protect the public on highr,vays of the state. Enforcement is necessary since those who fail to obtain permits usually do not carry required insurance, the commission has found. Enforcement of rates established by the commission is carried forrvard to maintain a stable and dependable trucking servicc for the public, Mitchell said.

He added that industrial growth in Humboldt and Del Norte counties has necessitated establishment of a fieid

Los Angeles Building Booming

Du'elling units are being built in the Los Angeles metropolitan area at a rate exceeding 100,000 a year, according to the research department of the SecuritrFirst National Bank of Los Angeles. Comparison rvith national figures reveals that the area is accounting for 8)(/a of all the dwelling units being built in the 'United States this 1'ear. This area offrcially includes Los Angeles and Orange counties.

During the first eight months of 1954, buildirrg permits u'ere issued lor 57,980 family dwelling unils in Los Angeles county, while Orange county listed 10,980 in the same period. If the year's total in L.A. county reaches 85,000, it rvill exceed 1953 and be the second highesi in the history, excepting 1950. Orange county's eight months total almost equaled the total for all of 1953.

During the postrvar period from 1946 to the present, more than 7ZO,Offi dr'velling units have been buiit in the metropolitan area. This is f::dly 8/o of all built in the entire nation during the period. As many family accommodations have been built in the Los Angeles area since the end of the vrar as existed in Cleveland, Boston and \\rashington, D.C., combincd at the 1950 census.

office in that area, u'hich formerly rvas served by the cornmission's field office in Santa Rosa.

R. M. Farran, head of the field section, said that William F. Meehan, Jr., has been put in charge of the Eureka office. He formerly headed the commission field office in Bakersfield. The office r.r'ill be open from B:15 a.m. to 12 noon and from 12:45 to 5 p.m., Mondays through Fridays. The telephone number is Hillside 2-3384.

There are now 658 highway carriers operating under commission jurisdiction in the trvo counties and operating about 2.00O vel-ricles. Farran said.

Fire Destroys Old Wholey Mill

Fire destroyed the old Whaley Lumber Co. mill, recently renamed Redwood Lumber Co., in Garberville, Calif., rvith loss estimated at over $150.000. It was reoorted that the fire started from r,velding sparks.

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NHLA Opens Houston Convention

Wifh Grecrl Attendonce of | 2OO

Colifomio Represcnlofives

SAN JOSE

Jim Rorcmon

516 Scn Josc.los Gqtos Rd. Cyprcsr 3-2550

The National Hardwood Lumber Association's 57th annual convention got underway in Houston, Texas, October 5 witir a big attendance of 1200 registered, from earliest reports. The three-day meeting was to feature several speakers. Californians on hand for the opening day included the following:

From San Francisco: J. D. Acker, Nasipit Lumber Co. ; M. R. Mento, Pacific Hardwood Sales Co. (Oakland) ; Louis Servente, Servente Hardwood Lumber Cct.; J.E. Higgins, Jr., J.E. Higgins Lumber Co.; Dick Quarg and P. R. Kahn, Forsyth Hardwood Co.; Franklin NI. Rawolle, American International Hardwood Co., and Don F. White, White Brothers.

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From Los Angeles: Leroy H. Stanton, J.., E. J. Stanton & Son; Sue Saroyan, Saroyan Lumber Co. ; Mr. and Mrs. E. G. Reel, Reel Lumber Service; A. C. Pascoe ; Bob Taenzer, American Hardw'ood Co.; Robert S. Osgood; W. A. Howe, Tropical & Western Lumber Co.; James it. McFadden, E. L. Bruce Co. Also registered rvere R. G. Arnold. Gardena. and Myron C. Van Gorder, Pomona.

Sqn Jooquin Volley Hoo-Hoo Frolic

(Continued from Page 17)

Prima, Clarence R. Espinosa, C. E. I\{acdonald, A. Il. Stange, Jr.. Jacob Kornoff and Lawrence B. Tatum.

After the Concat, the frolickers sat down to a steak dinner, followed by an address of rvelcome by Club Presi-

Harbor lumher Compnny, Ine. Jir-Pine-Itedwood

dent Ray Noble. Following the presentation of golf prizes by Hamilton Knott, northern vice-president, the rest of the club's officers and directors were introduced to the crowd. They include : Southern Vice-President, Joe Aimar; Sergeant-at-Arms, Louie Frame; Directors, Bob Wright, Don Walker, Elmer Rau, Jim Duart and Ted Felles.

The San Joaquin club then did itself proud by putting on a very professional show, headlined by Bob Hopkins, master of ceremonies, and The Wiere Bros., well known to all from TV appearances on the Jack Benny show and other programs. Other acts included Monty Montyne, Harris & Shore, John Molinari and Norma Hughes. After the show, the attendance explored the facilities of the llacienda, a big feature of which was the water ballct which could be seen from a "fish-eye" view through a glass wall in the downstairs cocktail lounge.

In addition to the San Joaquin Hoo-Hoo club officers, directors and members who helped put on the show, a special vote of thanks should go to the follorving men who comprised the Valley Frolic committee and who rvorked long and hard to make the event a complete sucCCSS :

General Chairman, Robert J. Wright; Program, Robert F. Reid; Reservations, Bernie Barber, Jr.; Finance, J. C. Snead; Arrangements, Louie Frame; Concat, Her'lt Schaur and San Francisco Team; Golf Tournament ; Hamilton Knott, Millard Pedigo and Richard Holt; Ticket Sales, C. G. Harshner, Don Adams, Les Doddington, Jim Duart, Bob Hathaway, Ken Schroll and Herb Thompson; Publicity, Don Walker and C. E. Macdonald.

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Thousonds of Gounty Fcrir Visitors

See Rusco Prime Window Exhibit

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Rusco Prime Window Company, Santa Ana, Californi:r, distributors of Rusco all metal prime windows for the West, showed its complete windorv line to thousands at the recent Los Angeles County Fair. A tremendous interest in all the window models was shown by builders, corltractors and the general public, according to Jim Connollv, general manager of the Rusco Prime Window Compan-r'.

O'Leary,

B.C., area before coming to Southern California specializing in sash and doors; Bill

The colorful display booth, over 20 feet long, was manned at all times by the following Rusco top salesmen: Bob

covering Orange county, who had a wealth of background in the building materials business in the Vancouver,

Griffiir,

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Son Froncisco 24

covering San Bernardino and Riverside county, rvho spent over lO years with Chamberlain Weatherstripping Cornpany before coming with Rusco; Wes Bosson, covering Pomona and Covina area, a steel specialist recognized as such over the entire west coast, formerly rvith Kaiser Steel Co., Foniana, Calif.; Everett Gentry, covering Long Beach area and west to Santa Barbara, rr'ho has spent the last 10 years in steel tvinclorv and glass business in the Long Beach area; Doug Hebard, covering Los Angeles, Hollyu'ood and San Fernanclo Valley, rvho has been with Rusco four years.

"Rusco" is also represented in the west with a waiehouse and branch oflrce in San Diego at 12A6 Beardsley Street under the managership of Hugh Arlcdge.

Old-Timer Glqrke Refires

Otis Guy Clarke retired September 30 after 41 years of continuous service with Hammond Lun.rber Comparv at Los Angeles. At the time of his retirement he -was the fourth oldest employe in the cornpanv's southern division in years of service. A native of Arkansas, Clarke joined the Hammond forces in 1913. After a short tirne in the yard he continued until his retirement in the company's lumber shipping department at Los Angeles.

He u'as honored by his associates at e luncheon given him at the Jonathan club September 29. The follor,ving day he \\'as presented a table sarv at a noontime gatherine in the company's Los Angeles office. Clarke plans to enjoy his well-earned leisure at his San Fernando Valley home in Chatsrvorth.

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DISIRIBUIED IN SOUIHERN CATIFORNIA BY

MANUFACTURED

Frqnk J. Connolly, Los Angeles Lumbermqn ond Civic Lecrder, Pcrsses on

Frank J. Connolly, 59, Los Angeles lumberman and civic leader, passed arva)- on Monday evening, October 4, at St. Vincent's Hospital in Los Angeles following a short illness. He lyas president of the Westhard krporting Co. and a former presideirt of the Western Hardrvood Lumber Co.

A native of Denver, Colorado, Mi:. Connolly came to Southern California in 1910 and nine years later became associated with the Western Hard'n'ood Lumber Company. He lr,as named president o{ the comparty in 7942 iollowing the death of Mr. D. J. Cahill, who founded the company in 1904. Western Hardwoocl operated one of the finest and best equipped wholesale lumber yards in the nation. Mr. Connolly sold his interests in the company in 1953 to organize the Westhard Importing Company.

During World \\rar II, Western Hardrvood Lumber Company and the firm of P. J. Wall<er, contractors and builders, formed a partnership and received contracts from the United States Nfaritime Commission to furnish the joiner rvork on vessels constructed at the California Ship-

building Yard at Wilmington. Western acted as procurement agent and Walker installation agent in the partnership. A total of 472 vessels of the Liberty, Victory, and T-I Tanker Type r,vere completed. In recognition of an outstanding production achievetnent, the Unitetl States Maritime Commission bestor,'r'ed upon the organization the coveted Maritime "M" Pentlant and Victory Fleet Flag.

Mr. Connolly was a member of the Los Angeles Chamber of Commerce tor 25 years, and served as a director as well as Chairman of its World Trade Affairs Council in 1952 and 1953.

He was active in lumber associations. He rvas a director of the National Hardwood Lumber Association, and a former president and a director and member of the Executive Committee of the National \\rholesale Lumber Distributing Yard Association, also rvas active in the affairs of the Philippine Mahogany Association and Pacific Coast Wholesale Hardwood Distributors Association.

He rn'as a member of the Jonathan Club, Los Angelcs Country Club, Delta Phi Epsilon, American foreign service professional fraternity, and Hoo-Hoo. He served rn the Navy in World War I.

In the passing of F-rank J. Connolly the lurnber industry lost one of its flnest characters; a man of imperisirable memory. FIe rvas a friendly, lovable man, u''hose

friends were all those 'rvho knew him v,'ell. A keen business man, an enthusiastic lumberman, a leader in everything he attempted, his power and integrity rt'ere generally recognized and approved. The lumber industry dee-;r. ly mourns his passing. He will be sorely missed.

Surviving are his rvidow, Mrs. Betty Follen Connoll_v, and three daughters, Mrs. Betty Jane Chick, Mrs. Sheila Latasa and Mrs. Diane Coffey, a sister Mary H., and a brother T. Hugh Connolly. Funeral services were held Thursday morning, October 7, in St. Gregory's Church, Los Angeles. A large numlter of lumbermen attendcd the services.

Otto W. Frese

Otto William Frese. 69. associated with the lumber business in San Francisco for the past 50 years, died September 23 at Mill Valley, California, lvhere funeral services were held September 25. He leaves a daughter, NIrs. Dor,rthy Marclay of Mill Valley, and a son. Bill Frese, rvho operates a wholesale lumber business in Sacramento.

Otto Frese's long lumber career originally started rn 1900, with the Bellingham Bay Lumber Co., located in North Beach, San Francisco. In 1910, he went with Uniorr Lumber Company at San Francisco and, a {ew years later, was placed in charge of Union Lumber Company's lumber schooner fleet, which operated from F'ort Bragg to San Francisco and Los Angeles. In 1921, Mr. Frese went to South America. He located about 2000 miles up the Amazon river in Brazil, and became engaged in buying and exporting species of tropical logs to the United Statr:s for others. It was .ivhile he was in South America that 1\Ir. Frese met his wife. They returned to San Francisco in 1923 and shortly afterwards Otto Frese went into the wholesale lumber business, located at 320 Market St.

Mr. Frese was a longtime member of the International Order of Hoo-Hoo and was member of San Francisco Hoo-Hoo Club 9.

Nelson C. Henger

Nelson Charles Henger, 57, founder and president of the All American Manufacturing Co., Vernon, Calif., died September 2O in a Pasadena hospital after brief illness. In 1939, he founded the company which manufactures builders' hardware, plumbing items and tools.

Joseph [. McEqchern

Joseph L. McEachern, 66, retired lumberman Healdsburg, Calif., city councilman, was killed in an automobile accident.

Mrs. lulu S. Dovis

I a iliils To $eruc You

Hoyfork lumber Co.-Andercon & Hoyfork

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Crqwford lumber Co.-longvole

Covelo Lumber Co.-Covelo

Son 1roncino Saled Ol(ice: 80 Slonestown

Phone-lOmbord 4-5611

Telefype-SF 810

Doresl Producls DEITA-WOOD

A new and exciting architectural material for fences, windbreaks, car ports, etc. All lumber needed for 8 ft. of fence included in one handy bundle. Cedar or Redwood.

Dealer Inquiries Invited

and former last monih

Mrs. Lulu S. Davis, 72, passed away at her home rn San Francisco, September 29. She leaves one son, Jam:s Davis of San Francisco, and three grandchildren. Mrs. Davis was president of the Davis Hardwood Companl', San Francisco. which was originally established by hcr late husband, William Davis, in 1913. Mr. Davis died in 1933 and, since that time, Mrs. Davis has continued the business u'ith the help of her son.

SO. PASADENA YARD: SYoqmore 9-1197

PYrqmid l-1197

855 El Centro Street

flIR. LUMBER, DEALER.-

We eornestly soticit your ASPHAI'T ROOF|NG orders -'cqrlood qnd LCL - - Cqlf our Gqrdenq ofiice for your Pioneer Flintkole requirements qnd our South Posqdenq ofiice for U.S.G. or Cefo-

tex El Rey moteriqls - Let us prove lhqt we cqn serve you besl.

I'I$K & il[A$OlI

Pqbco Products Re-elects Boqrd; Presenl Officers Reoppointed

San Francisco-Stockholders of Pabco Products, Inc', re-elected the rnembers of the board of directors at the annual meeting here September 28. They are \,Vakefieitl Baker, W. L. Keady, W. H. Lorve, Robert W. Miller, Joseph A. Moore, J.., D. J. Murphy, Silas H. Palmer, He':man Phleger, Porter Sesnon, R. H. Shainwald and Thomas C. Young.

The follorving ofificers of the company \,'ere reappointed : W. H. Lowc, chairman of the board; W. L. Keady, president; E. W. Fish and R. R. Galloway, vice-presidents; A. S. Halley, vice-president and treasurer; J. F. Harvard, J. E,. Holbrook, W. K. Spence, W. H. Young, vice-presidents; Benjamin B. Lan', secretary; M. C. Headrick, corr-

GAR.DENA YARD: Plymouth 6-l I l2 MEnlo 4-l196 1858 W. Rosecrons Ave.

H. Erickson, assistant treasurer, and O. S' F. Haynes and P. A. Negley, assistant secretroller; V. Dibbern, J. taries.

How to lmprove Your Counter Soles

(Continued from Page 14)

that rn'hile he is doing one wall, he might just as well d''r the complete job, for he can panel the other three rvalls at less than three times the cost for one, as he can use the same tools, brushes, etc. for the complete job.

If the customer balks at laying out this much money at one time, explain how you can arrange financing for him on the very favorable terms now available under FHA and veterans' insured loans.

True, you can't sell every customer who comes in rvith

the idea of paneling one tvall o{ a room, on paneling a}l {our n'alls. But if you haven't been trying, you'll be surprised, if you will try, horv often you'll succeed. For that's the experience of any number of yards that are trving to sell these do-it-yourself customers on doing colnplete paneling jobs r,vhen they think of paneling at all.

Customers Appreciate Sound Advice

Iivery do-it-yourself customer is intensely interested in the job he has in mind. But he usually has little knor,viedge as to n.hat n,ill give him the results he n'ants. He doesn't knou' u'hat accessories he needs to do the jolr right. He needs the yard salesman's helpful advice.

Customers respond eagerly to constructive suggestior-rs from a salesman, even though accepting these suggestions requires them to spend more money than they had planned to spend.

It is, therefore, allr-ays good selling to tell a custorncr lvhatever he shoulcl know so as to get the best resul,;s from his finished job. Telling a customer about items he'll need rvhich are related to the material he came in for is good selling. It produces in the customer's mind that confidence in the salesman essential to good merchandising.

So don't make a secret of your knowledge. Tell your customers everything you think they should knorv and sel.l them everything you think they r,vill need for the results you know they u'ant.

Don't oversell, though. Completely friendly advice builds confidence and confidence builds repeat business lvhich means orofits.

When you need good Lumber Coll this NumberRlchmond 5309

Phono: Gl,cnwood &1854

H- [u* I*,*MATI'N o

All inquiries regatdins NE$f PRODUCTS, New Liter^t,rr" 6r booklEts anI other items mentioned in this section should be addressed to THE CALIFORNIA LUMBER MERCHANT, Room 5o8, 1o8 rWest 6th St., Los Angeles 14. Your inquiries will be promptly for' warded lv us to the manufacturer or distributor, who will then'answer your inquiries direct.

New Hcrrdwood Legs for Modernizing

Precision tapered hardwood legs are now available in individually rvrapped plastic sleeves for the "Do-It-Yourself" handyman. Essco Industries has also developed an exclusive hardware bracket that makes it as simple as opening a door to install these legs. All that is required to install the ESSCO legs to the table, chest of drawers or birch door is a screwdriver' Metal hardware is first screwed to the new or remodeled unit and then the legs are screrved into the hardware.

With the emphasis on the "Do-ft-Yourself" handyman, dealers have found that these legs will bring repeat orders. Each leg is packaged and labeled for easy recognition and they take a very limited space at point of sale by using their olvn carton as a self-service display rack.

concrcte, brick or ony other smooth woll ruilocc ir being introduced through filo3onitc dil' lrbulor3 cnd dcclers, Eoch kir contoins lO onchorr, lO bolrs cnd o con of odhcsive, sufficicnl for ottcching c pcncl vp to 4'x4' in :ize. No :peciol iool: ore rcquircd. fhc kil mokes posrible thc inrtollotion of rhe perforated ponels in olherwisc diftcult locotionr' Surfoccr to which thc onchors odhcre includc Prerdwood, ploster or gypsum wollboqrd. fhe ruggorted reloil price ir iugt under $2 pcr kir.

New, Burglor-Proof Gor-Lok Manufqctured in Culver Giry

A new burglar-proof garage door lock, heretofore used only by builders, shortly rvill hit the Do-It-Yourself homeor /ner market, announced James F. Sheetz, president, Industrial Coordination Service, newly appointed distributor.

GAR-LOK, manufactured by R & E Engineering Company, Culver City, California, has been in use by the country's leading home builders since 1949. The lock, said Sheetz, lends itself to the Do-It-Yourself market since it can be installed on an overhead garage door in 15 to 25 minutes. llomeowners need only drill one hole-the rest of the installation involves only a screw driver. GAR-LOK is the only nationally distributed garage door lock that unlocks from the inside. Since it locks both lo'iver corners of the door, Sheetz pointed out, GAR-LOK also prevents warpage of newly installed doors.

Sectionql Veneer Presses Avqiloble For Bonding tnqny Plnstic Finishes

Sectional Veneer Presses, with side opening feature, are now ofiered by the Wetzler Clamp Co. for performing any lamination operation on a production basis at a nominal cost.

For the bonding of the various plastic finishes, such as Formica, Micarta, Textolite, etc., the sectional veneer press is an ideal machine, and it also is in use in many plants for the lamination of wood beams, flush doors, etc. Further advantages of sectional presses are that they do not have to be permanently fastened to the floor, and can be set up against dead wall space, due to the side loading feature.

lnlqnd Seql-less StrcPPing Speeds Brick Shipments

- Introduced only f few months ago, the new Inland Sealless method of strapping is replacing conventional strapping, fastened with seals, and providing a new speed and economy. This photograph shows the Sealless method being used on a newly developed brick unit. Bricks are

held securely, resisting damage venience in handling.

The secret of this new economy and convenience in handling actually lies in the machine used. fn tlvo simple operations, this machine tensions the strapping, cuts it to exact length void of waste, and effects a mechanical interlocking of the two overlapping ends of strapping. Coil holders and strapping table dispensers are also being made available to dispense strapping in easy feeding loops.

AN ANCHOR KIT for ottoching l/losonite "Pcg-Boord" ponels to

a new con- and offering

Johns-Manville's New Flexboord, Asbesfos-Cemenf Building Boqrd

Johns-l\fanville has announced a new asbestos-cement building board which u'ill be popular in residential, farln and commercial work. Known as Corrugated Flexboard, it is a cornpanion product to Standard Flexboard, a flat asbestos sheet rvhich has a long re,cord for satisfaction in service. Both are formed under high pressure and thcn repressed for extra strength.

Corrugated Flexboard is unusuallv light in u'eight and easy to handle 1et the sheets are big. They measure 42.in. wide by 8 ft., 10 ft. or 12 ft. long. The corrugations are 4.2 in. on centers. The surface is hard and smc.roth. The color is a natural gray. No preservative treatment is needed although the sheets may be painted or otherrvise decorated if desired.

In erecting Corrugated Flexboard, one man can handi.: a full size sheet rvithout difficultv. It can be cut with

ing, for interior finishing and even for roofs.

Once in place, Corrugated Flexboard will serve with practically no maintenance. It rvon't burn. It is weathcr proof and moisture resistant so there is no danger of rot or rust. Also, it is rodent proof.

Corrugated Flexboard is easy to handle and rvork, it is an ideal material for do-it-yourself projects. The product is being made at the Johns-NIanville plant at Pittsburg, California, and is available on the rvest coast through dealcrs handling Johns-Manville materials.

'[ok.Tob,' New Aspholr Srrip Shingle Successfully Posses Hurricqne Tests

A unique roofing development norv being produced by The Ruberoid Co. promises to give rooftops what they have never had before-complete security with maximum eye appeal. It is an interlocking, asphalt strip shingle which looks like the universally popular square tab but is actually capable of shrugging off a hurricane.

Christened "Lok-Tab," the radically new building product is literally locked to the roof. The design making a sure grip possible is exclusive and patented. The center of each butt on the strip has a hook-shaped extension which is an integral part of the shingle. This fits snugly into a precut slot in the body of the shingle below. As each course is applied, the locking device is hidden from vier'r' so that a completed roof appears to be covered .rvith conventional asphalt square tabs.

Deltoshop Now Shipped Preqssembled

To enable its franchised dealers and distributors to overcome polver tool assembly and display problems, Delta Power Tool Division of Rockwell Manufacturing Company has announced it will ship the Deltashop, its four-in-one power tool, preassembled from the factory. This latest step, Delta says, rvill simplify matters for dealers and distributors to display "up front" a Deltashop, and to take advantage of national advertising and promotion and Fall season buying. Proper belts and pulleys, and s4 h.p. motor are included in the package.

Lorger Nu-Art Sign Boord Gon Corry Nqme nnd Address

A beautiful, new, larger Nu-Art Sign Board has just been introduced by the Macklanlturg-f)uncan Co. Measuring77'x27", it is large enough to mount both a name and address. It is styled for the current popular use as a sign for the larvn, or drive'ivay entrance, or it may be attached to a porch post. Made of everlasting California Redr,vood, the one inch thick board has notches at both ends for rustic effect and is finished in hand-scorched. hand-.il'axed and rubbed treatment.

Monsqnto Adds louxite 3Ot

power saws having abrasive type wheels or an ordinary hand saw may be used. It is easily nailed to wood framing without drilling. It can also be applied over steel framing.

Corrugated Flexboard is recommended for exterior sirl-

Polyvinyl acetate has been added to the line of industrial adhesives offered by Monsanto Chemical Company's Plastics Division. Marketed under the trade mark Lauxite 301, the product is available as a white, free-flowing emulsion 'ivhich sets quickly to form a high-strength bond of excellent durability. Mold-resistant ancl odorless, the glue may be stored for at least six months at room temperature. It has a high initial tack and excellent gap-filling properties.

Americo's Demqnd for Wood

(Continued from Page 42)

fixtures expenditures go from $759 million in 1952 to $1,360 million by 1975.

Total railroad freight car output is expected to drop from 78,000 in 1952 to about 57,000 by 1975, based on the estimated inventory required in that year together rvith the estimated average age of cars of each type. Of the freight car types most important to the forest-prodttcts market, automobile cars, box ,cars, and gondola cars tvill probably account for rnore than 90 ,ao of total freight car production ]n 1975.

Output of trucks, truck-trailers, and busses is expected to increase about 70/c between 1952 and 1975' 'Iruck pro' <iuction is expected to increase |rom 1.2 million in 1952 t't 2.1 million by 1975.

fn summary, this revierv of the outlook for the maj()r forest-products markets indicates major expansion by 1975 in most markets. Questions remaining are the prospective supply and price of forest products and their impact on the competitive position of the various forest products'

Prospective Supplies and Relative Prices of Forest Products

Lumber: One of the fundamental problems of the national lumber industry is the 'cost of producing sawlogs. Through i975 these costs will probably increase to such ar-r extent that resultinq lumber prices will continue to increase relative to those of competing materials.

Among the reasons rvhy costs of producing sawlogs and lumber in the United States will probably continue to increase are these:

1. Costs of stumpage (stands of merchantable timber) are likely to keep increasing as the supply of available and readily accessible timber is redu'ced. Much rvill depend on the amounts cut from governmentowned timber, especially in the West, where almost t'ivo-thirds of the commercial forest-land is goverrlment ou'ned. These amounts cut from governmento'lvned timber have been rising in recent years, but they are still rvell below the allorvable annual cuts consistent rvith sustained-yield management of the forest s.

2. Logging costs are likely to rise as logging activity continues to shift to relatively remote areas or regions rvith rugged terrain, involving more difficult operations and higher log-transportation 'costs. The 1ogging of lands with less volume per acre, and the declining size of trees being cut in all regions will also raise logging costs.

3. Manufacturing costs r'vill probably be increased by the declining size of logs, rising labor costs (especially in the South), and an increased proportion of output from small, relatively high-cost mills as mill locations are adapted to scattered timber supplies.

THE PERFECT REDWOOD FINISH !

o Mqde only of heol-treoted pure oils.

r ls FORTIFIED with SRO-101 lo protecl the noturql beouty of Redwood from destructive sunroys, roin ond weolher.

o Contoins no rosin.

Leoves o strong duroble film which exponds ond controcts without crocking.

o Perfected ofter 10 yeors of supplying the besf Redwood Finishes to 1000's of solisfied users.

By lhe Monufqcturers of Royol Dutch Plostic-Spor.

Order Now-"REDWOOD Finish Fortifted."

Bbls. 5 Gcl. Gql. Qusrts Pints

- - Buy direct ond save - -

SECURITY ROYAL DUTCH PAINT MFG. CO.

l52t No. lndiono Slreei, Los Angeles 63 Telephone: ANgelus l-0358

4. Distribution costs, which represent about two-thirds of the cost of lumber to the consumer, rvil! probablv also increase. Transportation is a large part of this cost. The higher transportation cost to eastern ma"kets for \vestern lumber (u'hich now accotlnts for

lf it comes from q lree I con furnish if. Cqll me collect for onything. Hqrdwoods in Cor loods or LCI out of L. A. Don't heslitote to bother me-t wonl to be BOIHERED.

P.O. Box 36O96 Ofnco Phone lO3 5. Xloncfield, los Angeles WEbsler 3'O327

more than 6O/o oI domestic softwood lumber production) as compared with southern lurnber will tend to increase average lumber prices in coming years.

It is expe'cted that annual U.S. lumber production will be moderately upward through 1975, increasing from tire 1952 level of about 38.2 billion board feet to about 41 billion board feet by 1975.

In the production of this quantity of lumber, the relative position of the West is estimated to continue to rise as it has in recent years, accompanied by a relative decline in the position of the South, and little change in the East,s relative position.

Considerable progress has been made for the past several years in placing the nation's timberland on a sustaineclyield basis.

This outlook for the next twenty years is strongly influenced by the fact that two-thirds of the present sawtimbt:r cut is in the west. If a projection l.rere made to the year 2,000, the fact that the area east of the Rocky Mountains contains three-fourths of the forestland, as well as more than four-fifths of the population, u'ould serve to temper the importance of the West over the longer period. It may be that the last quarter of the century v;ill be marked by lumber production shifts opposite to those suggested for the next tvr'enty years in this study, depending upon policies for timber restocking, forest management, and alloc:_rtion of rvood resources (as between lumber and pulp) followed in the South.

Another possible source of supply is from foreign courltries and Alaska. If imports of sawlogs and lumber could be made available at prices competitive with substiture

.

AVAITABIE

materials, the timber industry's problem in meeting short-

materiars, timbei

term demand would be solved.

demand would solved.

Of the estimated 10 bitlion acres of

Asia, l9/o in South America, t9/o in North and Central

America, and only 3/o in Europe. The world supply of

gions being in the United States, Canada, and the USSR.

Although North and Central America and Europe to-

gether contain only about 30/o of the rvorld's forestland out-

USSR). This indicates large quantities of the world sup- 3 customersolisfying,

ply are "inaccessible"that is even at the present high i

level of rvorkl prices for lumber ancl sawlogi. i, t us, ,r"ot I Procficol Sliding Sosh

wood supplies to produce much for the rvorld market. Prr-

tential supplies in South America and Africa probably rvilt

not be harvested and transported to the United States in

large quantity unless the relative price of lumber increas,:s

rnore rapidly than is expected in the coming twenty years.

In.r.asing demand levels in both Nortf;

Europe will tend to reduce their interchange of timber

products in the next twenty years. Probably the increase

in European wood demand will be met largely by Sweden, Finland, and perhaps the USSR, and wood for export to the United States will be at prices relatively high compared to North American supplies.

A considerable increase in the price of domestic lumber

relative to the prices of competing materials would be necessary to make shipments of common grades of lumber from Alaska economically feasible, due to high freight costs. Furthermore, predominant Alaskan species are especially adaptable to pulping, and Alaskan timber is more likely to be used for producing pulp than lumber.

It would appear, therefore, that most of our future imports will be from Canada, lalgely from British Columbia. Since timber stands in that province can be cut less expensively than in the more northern provinces, and because of the nearness of this timber to the United States, it appears that increasing volumes of lumber will continue to flow into this 'country in future years.

Lumber demand would increase substantially if price relationships to competing materials stayed as they are. Only limited increases in domestic production and imporis are in prospect without prohibitive increases in cost. Therefore, the price of lumber is expected to continue to rise more rapidly than the prices of competing materials. This increase in lumber pri'ce relative to prices of competing materials is expected, ho$,ever, to be smaller during 1952-75

Rrop*uilh Sir?f'al

than it was in l9n-52, because the pressure of competing rnaterials and technological developments will restrain increases in lumber prices.

(Another section of the Stanford Study will abbear in the nert issue')

3Bottfing Dubs' in 74th Tournomenf

The air was filled with divots once again as the "Battling Dubs" played their 74th monthly tournament September 17 at Green Hills Country Club, near Millbrae, Calif. Harlk Needham was host for the day. There was a good tun-rout on hand to support the second Dubs, Ltd., tournament under the new president-Tom Jacobsen of the Srrn Valley Lumber Co., Lafayette. Following are the low scores for that day:

First Flight, low gross rvinner was Geotge Monnier with a 76;second low gross, Chet Dennis (79); third lor''' gross, a tie at 80 between Tom Corbett and Fred Ziese, and fourth lorv gross, Jim Rossman with an 83.

Second Flight, low gross rvas tied at 86 betrveen Leo Cheim, Jr. and Kermit Noble; second low gross rvas Llovd Swiger with a 90, and Bob Cheim wound up rvith third low gross of 91.

The 75th Dubs meet 'ivill be held Friday, Octobet 22, on the Orinda golf course and Brian Bonnington rvill be host for the day.

Freelond Representing Mclntosh

Bill Freeland, formerly lvith West Oregon Lumber Cornpany as a salesman in Northern California, has gone into the wholesale lumber business on his own. tle rvill represent Mclntosh Lumber Company, of Blue Lake, California, ex'clusively in Northern California.

Freeland will operate out of his l-rome at 3039 Goodwin Ave., Redwood City, and may be reached by phone at EMerson 8-7611.

Son Frqncisco Hoo-Hoo Roundup

(Continued from Page 16)

Hoo Club 9 will be the very rvorthy Christmas party, which will be held during the middle of December.

The following is the list of Donors to the 1954 Roundup, who played a large part in the success of the party:

Gosslin-Harding Lumber Co., Walnut Creek; Hobbs Wall Lumber Co., San Francisco; Rounds Lumber Co., Cloverdale; White Bros., The Robert Dollar Co., Service Lumber & Supply Co., all of San Francisco; California Lumber Sales.

Servente Hardwood Lumber Co., E. K. Wood Lumber Co., Raymer & McCubbin, Arcata Redwood Co., GreyMannion Plywood Co., Associated Plywood Mills, Inc., J. E. Higgins Lumber Co., Simpson Logging Co., Bonnington Lumber Co., Paul McCusker, J. H. Baxter & Co., Wendling-Nathan Co., Gamerston & Green Lumber Co., all of San Francisco; Western Door & Sash Co., Oakland; B & M Lumber Co., Sacramento; F. S. Bockley Door Co., Harbor Lumber Co., The California Lumber Merchant, Harbor Plywood Corp. of California, Weyerhaeuser Sales Company, U.S. Plywood Corporation, all of San Francisco; Western Pine Supply Co., Emeryville; Hollow Tree Redwood Co., Ukiah; South City Lumber &' Supply Co., South San Francisco, and Long-Bell Lumber Co., San Francisco.

NRTDA Guide on Home lmprovemenf

Latest chapter of the Dealer Operating Guide released by the National Retail Lumber Dealers Association is "How to Operate a Home Improvement Service" (Section VIi, Chapter 8). Bulk shipments have been made to member associations for distribution to individual retail dealer members.

WHEITING THEIR APPEIITES in o few rtroins of "Down by rhe Old Millsrrcnm,, is ftir group of Socrcmcnto lumbormen bq:ros.

Gordon Macbeath Hardwoods, Hill & Nlorton, fnc., Pacific Forest Products, Inc., all of Oakland; Holmes Eureka Lumber Co., The Pacific Lumber Co., Christenson Lumber Co., Dant & Russell Sales Co. (lumber division), West Coast Timber Products Agency, Union Lumber Compan,'r, Twin-City Lumber Co., Tarter, Webster & Johnson, Inc., Hammond Lumber Co., Lamon Lumber Co., Paramino Lumber Co., Cords Lumber Co., Dant & Russell Sal:s Co. (Fir-Tex division), Santa Fe Lumber Co., all of San Francisco; Hedlund Lumber Compa.ny, Sacramento; Lumber Sales Company, Ricci & Kruse Lumber Co",

Security Royol Dutch Poinf Holds Open House for Deolers

In order to acquaint the dealers of California rvith the manufacturing facilities of the firm, executives of the Security Royal Dutch Paint Company, Los Angeles, held open house September 25 and'Xj lor more than 500 retailers and their families at the company plant, 162l No. Indiana Street. A buffet supperivas served durlng the hours of 5:00-8:@ and crews of employes of the concern \rrere on hand to explain paint production methods to the visitors.

Ten years ago this past summer, James L. Tattersall and William S. Dahlem established the paint manufacturing concern in a small 2Ax6A area. Today this progressive organization occupies over 30,000 square feet of productior-r space and plans call for additional development during the next 12 months. The first steps of the major expansiorr program were completed in July and it is planned to hold an annual open house so dealers and friencls may observe

each year the progress being made in the production of the various paint products manufactured and distributed by the concern.

Security Royal Dutch Paint Manufacturing Compan-v employs a sales force of eight men headed by Williar'r Sibrel, sales manager, to maintain constant contact rvith the dealers. James Tattersall is production head of the plant and the policy of selling and keeping in close touch rvith the clealers and changes in trend has contributed largely to the growth of this Southern California firm.

"\Me have enjoyed considerable success in producirrg and selling Redlvood oil, house paint, enamel and Plastic Spar to our dealers. A11 of our products are laboratoi'y controlled and tested and are distributed at a price that is attractive to dealer and consumer." said William S.

IECURIIY ROYAI DUTCH PAINT executivcs Williom S. Dqhlem (lefi) and turing compony in los Angeles. Williom Sibrel, soles mdnoger. is shown

(righr) ore shown in offices (left phoro) of the paint mcnufqc-

Jqmes L. Tottor3oll in right photo.

Gslif.

Dahlem, co-owner of the concern with Tames L. Tattersall, Sr.

Security Royal Dutch presently produces 3,000 gallons of paint per shift and the production schedule can be iricreased to meet a 12,0m gallon daily output as the demand increases for these quality products.

HAIF nllttlON FOOTAGE of fhose Old Coloniol HARDWOODS:

BIRCH.BEECH.CHER,R,Y

GENUINE IVIAHOGANY MAPLE.OAK-WALNUT

fhey lost forev€r. even beoutify with oge BESIDES, we ore SPECIAIISTS in SUGAR PINE UPPERSone lo four In6ft tfiisft1635 -

Brush Industrial lumber Co.

| 500 S. Greenwood Avenue, Montebello, Cqlifornio RAymond 3-3301

Atwoter Nqmed Boy Executive

John B. Atwater has been appointed the new general manager of Bay Plywood Company, Oakland, Calif. He will carry out the policy of tvholesale only of the cornpany, which specializes in complete Fir, Pine and hardwood plywood and door inventories.

Speclollzing In

TRIANGIJE

610-l6th Street, Ocklcrnd 12, Calilornic Phone

OPEN HOUSE FOR DEAIERS rrc.ntly 3tag.d by Sccuriry Royal Durch hortcd morc thcn 500 rctoiters and their fqmilior ot the point monufocturing ptonf.

A buffet dinner wo: scrved for lhrce hours by employes of the onccrn (lcfi). Cenror photo shows Jomes l. Tottersoll, Jr., plonf cupcrintcndent f"r S"curity Royol Dutch, wirh Hugh J. Ililcs of rhe i ilec Chemicol €ompony, long Beoch, Cotif., during o demonstrdtion for the dlolers. i few of rh6 guetrs ot dinncr ore rhown in the right photo.

WANT ADS

Rcrte-Position wqnled $2.00 per column incb

All others, $3.00 per column incb Clorincr dcles lor copy, Sth cnd 20tb

FOR SALE._COMPLETE REMANUFACTURING PLANT

Mill building 7o:r100xl8 with two blower systerns; 12" matcher with profile-and 50/ live-sorting table; 54" Yates band-saw; 10" American sticker; two gang rip-saws; 3 trim-saws; 60' shed and two trirn-saws; 25x14 building housing Turner band-saw and blower system; l00-foot sorting chain; Sawdust bn Nx20 and three CYCLONES; Woods grinder and set-up stand, also rniscellaneous heads.

DRY KILN, capacity 7 carloads * STORAGE YARD for 3 to 5 million feet, paved; also 3A million-foot storage warehouse * S-ROOM OFFICE BUILDING; low rent and favorable lease * $50,000 downterns on balance.

COLE INVESTMENT COMPANY, INC.

3687 Shannon Road, Loe Angeles 27, Calif., Teleptr,one: NOrmandy 4-1724

FOR SALE-$500,00O WOODWORKING and FINISH PLANT

Located in Sacramento Valley. Extremely successful businessbetween $2,000,000 and $3,0O0,@0 p€r year. Can be increased. WILL BEAR CLOSEST SCRUTINY $150,000 Minimum Down Payment To Respo,nsible Principals Only

Address Box C-23O3, California Lumber Merchant

108 West 6th St., Room 508, Los Angeles f4, Calif.

FOR SALE

Retail Lumber, Ilardware. Paint and Bui'lding Materials Yard located in fast growing southern California comlnunity, doing a completely cash business, Lot l60xl20 ft. all blacktopped- All lumbcr under cover and in. cluding Cement, Roofing. Window and Door sheds. This yard is priced to sell.

Address Box C-23O1, California Lumber Merchant 108 West 6th St., Room 5OB, Los Anoeles 14, Ca'lif.

LUMBER YARDS FOR SALE

85 miles from Los Angeles; one ownership 16 years; profits for last five years total $63,000 after all taxes. Ground, buildings and equipment $80,0fi) plus inventory. Marshall & Stevens appraisal available.

CLOSE LUMBER YARD FOR SALE. Located on Slauson Ave. near Normandie in Los Angeles. About 50,0fi) sq. ft. with about 5,000 ft. under shed. Now occupied by Saroyan Lumber Company which is moving to a new location. Will lease for five or eight years at $10.@ per day. Might consider selling property. No inventory to purchase. Fine location for either retail or wholesale distribution yard.

TWOHY LUMBER CO.

LUMBER YARD & SAWMILL BROKERS

7L+ W, Olympic Blvd-, Los Angelcs 15 PRospect 8746

NOTICE

We are interested in the leasing or purchasing of a Planing MilI and Dry Kiln Operation. Capacity of approximately ten (10) to twenty (20) cars.

Location: Northern California or Oregon

Send complete information to: P.O. Box 58032, Vernon Station Los Angeles 58, Cdifornia

FOR SALE-MILL

2{IM mill close to Arcata; pond, 50 ft. burner, electric set and air dogs. Located on state highway and railroad.

Address Box C-2298, California Lumber Merchant 108 West 6th St., Room 508, Los Angeles 14' Calif.

l{ornor of Advrdiron In lhir Dcportmrnl odng I lnld cddros connof bc dlvulgcd. All Inquirlor and rrptrl rhould bc qddrcsrcd to kcy thown In lhr odvcrilromonf

FO.R SALE OR LEASE

Lumbcr yard with or without inventory. Approx.2-acres.-10,(X)0 ft. under roof. Z-car siding. 45,00O trade area in San Diego County.

Write PINE TREE LUMBER COMPANY

P. O. Box 4E7

Escondido, California

FOR SALE

Retail Lumber and Hardware for sale. Best location in Orangc County. Well established going business. Books open. BuildlngsTrucki-Hyster and equipmeni $27,000.00 plus inventory. Land lease.

Address Box C:2286, Ca'lifornia Lumber Merchant 108 West 6th St., Room 508, Los Angeles f4, Calif.

OWNER RETIRING after 'O Years.

2 Retail yards-Central San Joaquin Valley' Vast area of new agricultural-and oil development. Also transit mix plant and equipment if degired. Sell or lease property.

Address P.O. Box 8, Caruthers, California

FOR SALE

Wholesale lumber yard and mill, fully equlppedr doing clstom mill work for over 50 retail lumber yards in the San Gabricl Valley.

Address Box C-2L77, California Lumber Merchant 108 West 6th Street, Room 508, Los Angeles 14, Calif.

WE BUY IN QUANTITIES:

one-half inch Plywood, 8-inch x 3O-inch or multiples; and fallout remnants in Wood, Formica, Plastics, etc.

J. H. MAGID l3l5 East 2nd St. Los Angeles, Calif.

SPECIAL ANNOUNCEMENT

A licensed Real Estate and Business Opportunity Brokers' Divi' sion has recently been added to our company.

Well qualified men, trained in selling and buying lumber yards, hardware stores or building supply stores are at your service.

We also have a trained stafi for Real Estate and Business Management, Counsellors and Liquidators.

If we can be of service to you, just let us know.

REALTY DIVISION

HAYWARD LUMBER & INVESTMENT COMPANY 410 San Fernando Road-Los Angeles 31, Calif.

Phone: CApitol 6191

CAR UNLOADING CONTRACTORS

FREE 1953-54 printed price list mailed upon request. Our elevcnth ycar, furnishing exp€rienced labor to unload anal sott lumbcr cars, One-day servicc.

CRANE & COMPANY

5143 Alhambra Ave. Los Angeles 32, Cal. CApitol 2-8143

BUY_SELL-REPAIR-SERVICE

Fork Lifts and Straddle Trucks. Complete shop and field service. Portable Welding, Spccial Fabrication, Steam Clcaning and Painting. Service Available 7 Days a Week. All work guaranteed.

COMMERCIAL REPAIRS AND SERVICE

1115 North Alameda Street, Compton, Calif.

Phones: NEwmark l-E?,69, NEvada 6-4805

FOR SALE

McCoy Gang Rip Saw with 25 H.P. Motor. Blow Pipe Heads included. Good Condition.

Price: $,t00.00

Mullin Lumber Company

1950 West Slauson Avenue Los Angeles 47, California

FOR SALE

Hyster D4N Winch with approx. 75 feet a/ inch cable for D4

Caterpillar Tractor, fender type fuel tank.

Winch Model BWN serial 62373. Little used, perfect condition.

$1,100.00 F.O.B. Petaluma, California.

REDWOOD LAND & TRADING CO. LTD.

45 James Avenue Redwood City, California

Northweslern Glub ro Hold Srog

Charley Murray, president of the Northwestern California Club, and Bob Halvorsen, secretary-treasurer of the club, have announced that the BIG event of the club year -the annual Stag, of course-will be held Friday evening, November 72, at the Veterans' Memorial building in Eureka.

This will be the seventh annual Stag Day sponsored by the Northwestern Club and it promises to be a lulu, according to Bob Halvorsen. In addition to the evening's festivities, the club will feature tours of local sawmills and plywood plants in the morning, and in the afternoon tl-re annual golf tournament will be played.

Don Gow Joins Avrqm

Don Gor,v, l9-year veteran wholesale lumberman of Los Angeles, has joined the sales staff of the Avram Lumber Company, 5000 District Boulevard, in the Central Manufacturing District of Vernon, California. These new offices were established last month to offer a complete wholesale service to the retail lumber dealers of Southern California r,vho are in need of Pacific Coast softrvoods, such as Douglas Fir, White Fir and Pine. The nerv telephone number is JEfferson 5133. Ted Avram has

WILL CONSIDER AN ASSOCIATE

Preferably with lumber experience, mill contacts and willing to make small investment for lumber only. Fully secured. Yard located in Garden Grove-Santa Ana area. Good opportunity. Fork Lift Rentals-Lumber Moving-Packaging-Car Unloading.

Telephone evenings-LAmbert 5-3882

SALE,SMAN WANTED

Experienced salesman, softwoods and hardwoods, wanted by old established Los Angeles distributi,on yard.

Address Box C-2300-California Lumber Merchant

108 West 6th St., Room 508, Los Angeles ld Calif.

WANTED_YARD FOREMAN

By yard 12 miles outside Los Angeles. Must be able to fill orders promptly and correctly. Must be able to manage men. We want someone strictly on the beam. List your experience in letter in yorrr orr.n handwriting. Give references.

Address Box C-2304, California Lumber Merchant

108 West 6th St., Room 508, Los Angeles 14,.Calif.

WANTEDGirl Stenographer

General Office Experience

Age 3O to 4O Years

Lumber and Plywood Experience Preferred

Address Box C-23C2, California Lumber Merchant

108 West 6th St., Room 508, Los Angeles 14, Calif.

YOUNG LUMBERMAN

Expcrienced in manufacture and mill sa'Ies. Ponderosa Pine and Inland species, available for association as sales manager or lead- ing to sales manager, mill residence or volume wholesale pine department. References and detailed informati,on upon request.

Address Box C-/299, California Lumber Merchant

108 West 6th St., Room 508, Los Angeles 14, Calif.

been engaged in the wholesale lumber field in the San Fernando Valley for the past 10 years and moved to this more central location at the time Gow joined the organization.

'Clintn Willis Joins So-Cal

"Clint"' Willrs, former manager of insulation sales for United States Gvpsum Company, has been named assistant salesmanager of So-Cal Building Materials Company, Inc., reports Dick Freeman, vice-president and salesmanager. For the past eight vears, Willis has been well known in the Southern California area. Previously, he was twelve years in the east with USG. Willis's wide knowledge of building materials will greatly add to So-Cal's staff, said Salesmanager Freeman

How lumber Looks

(Continued from Page 2)

teenth straight week and represents almost six weeks' work at normal production. Inventories of fir plywood distributors dropped by 30/o in August,.leaving less than a month's supply with average jobbers. In the week ended October 2, fir plywood production was 87,377,Un feet, and orders were 95,@0,000 feet.

ADVERTISER,S INDEX

Riverside Gounfy Hoo-Hoo Elects Derbes President

Riverside County Hoo-Hoo Club 117 held its election meeting September 10 at the Victoria Country Club, Rir'erside, Calif., with 23 members and four guests present. The guests were Di,ck Diffenbacker, Jack Berry and Elwein Hale from Hale & Greenslade, Calimesa, Calif., and Jack Kronen, son of "Hub" Kronen, of the Community Lumber Co., Perris, Calif.

Snark Stark Sowers thanked all Club 117 members {or their cooperation during his term the past year and u'r:lcomed the new slate of officers.

The following officers were elected:

President, Don Derbes, Palm Springs Builder Suppiy Company;

Vice-president, Russ McCoy, McCoy Lumber Compan5', Hemet;

Secretary, Warren Haskins, Inland Lumber Compan'r, Bloomington;

Treasurer, Carrol M. Crane, Johnson I-umber Company, Redlands.

The board of directors for 1954-55 are Stark Sowers, lnland Lumber Company, Bloomington; Walt Davidsor-r, Home Lumber Company, San Bernardino; Dave Beauchaine, Sand Door & Plyr'vood Co., San Bernardino, arrd Jack McGrath, Community Lumber Co., Perris.

Ooklqnd Hoo-Hoo Mee?s October | 8

President Bill McCubbin reports that the next Oaklantl Hoo-Hoo club meeting will be Monday evening, October 18, at Fishermen's Pier, foot of Franklin St., Oakland. Joe Pepetone is in charge of entertainment for the event and has promised the very best for the "boys." Refreshment that evening will be on two stalwart East Bay lumber concerns-Peerless Lumber Co., of Oakland. and the Al Boldt Lumber Co., Richmond. "Soda jerk" duties rvill fall on "Gran" Giesert from Peerless and Mr. Al Boldt "hisself."

STATEMENT REQUIRED BY THE ACT OF AUGUST 24, 1912, AS AMEND. ED BY Tl.lrE A"CTS OF MARCH 3, r$X AND JULY 2, 1916 (Title 39, Unlted Stats Code, Scction 23:l) SHOWING THE OWNERSIHIP, MANAGEMENT, AND CIRCULATION OF THE CALIF'ORNIA LUMBER MERCHANT. oublished semi-monthly at Los Angeles, California, for October 1,1954, l. f'he names and addresses of the lrublisher, editor, managing editor, antl business managers are: Publisher, J. C. Dionne, R@m 508, 108 W. 6th St., Los Angeles 14, California. Editor, J. E. Martin, Room 50E, 1OS W. 6th St., Los Anseles 14, California. Business manager, J. E. Martin, [oom 508, 108 W.6th St., Los Angeles 14, California.

2. The owner is: (Tf owned by a corporation, its name and address must be stated and also immediately thereunder the names and addresses of stockholders owning or holding I percent or more of total amount of stock. If not owned by a corporation, the names and addresses of the individual owners must be given. If owned by a partnership or other unincorporated firm, its name and address, as well as that of each individual member, must be given.) The California Lumber Merchant (a Corporation), 108 W' 6th St., Los Angeles, California; Maymme Adams. 9216 El Manor Ave., Los Angeles 45, California; J. C. Dronne; Room 508, 108 W.6th St., Los Angeles 14, California; J. E. Martin, Room 508, 108 W. 6th St., Los Angeles 14, California; Mrs. A. C. Merryman, 431 So. Madison Ave., Pasadena 5, California; Elsie Stirling, 818% No. Fuller Ave., Los Angeles 46, California.

3. The known bondholders, mortgagees, and other security holders owning or holding 1 percent or more of total amount of bcnds, mortgages, or other securities are: (If there are none, so state.) None.

4. Paragraphs 2 and 3 include, in cases where the stockholder or security holder appears upon the books of the company as trustee or in any fiduciary relatim, the name of the person or corp.ration for whom srrch trustee is actingl also the statements in the two paragraphs shorv the affiant's full knowledge and belief as to the circumstances and conditiots under which stockholders and security holders who do not appear upon the books of the company as trustees, hold stock and securities in a capacity other than that of a bona fide owner.

5. The average number of copies of each issue of this publication sold or distributed through the mails or'otherwise, to paid subscribers during the 12 months preceding the date shown above was: (This information is required fronl daily, weekly, semiweekly, and triweekly

Sworn to atrd subscribed before me this sth day $r?"ri.jit,*tltlRAEGER (My commission expires August 27, 1956\

BUYER'S GUIDE

SAN FRANGISGO

r.t MlEn

Arcclc Sodwood Co. YULoa 6-Z)57

Bonaoll-Wcrd G f,ncpp. ..GArliold l.l8,O

Bonniaglon Lunber Co.. ...YULou 6-5721

Cbrirlcaroa Lunbcr Co,..........VAlorciq {-5832

Cordr Lunbcr Conpcny. ..YULon 6-6306

Dant d Bugscll Sslcs Co...........YUkon 6-{395

Drctce Bcy Lumber Co.. .Glcawood &f851

Tho Bobrrl Dollcr Co. EXbrook z-e$l

Edwards Lunbcr cnd Mig. Co. .....SUiter l-6650

Gqnrretoa ll Gnrn Lunbcr Co, ..lUaipor 5-6083

Hcll Co., lcncr L. .SUttrr l-7520

Hclliacn

I. E. Higgim Lumbcr Co. .VAlencic 4-87{{

Hobbr Wcll Lumbrr Co.. GArlicld l-7752

Holmrr Eurclc Lunbor Co. GArliold l-1921

Lcron Lunbrr Co...

Thr Loag-Bcll Lunbcr Co.

Lubcr Solor Co.

McCloud Lunbcr Co.

Mcrtiac: Co., L. W,......

Pccilic Lunbrr Co., lho. .GArfrld l-3?17

Popr il Tclbot, lac., Lubcr Dividoa

Rclaer d Mccubbir B3ig[: i:?33]

Ricci d trrur Lunbcr Co... .......Mlssior 7-2576

Roc&port Bedwood Coupcay .......Ytllon 6-0g12

Sotc Fr Lunbrr Co.. .EKbrdoL 2-2tt7,t

Tqrtor, Wobrtor d loharoa, trc, ..DOuglca 2-21t60

Tridty Rivcr Lunbcr Sqlcs Co.... Strylirc 2-20{0

Uaioa Luabrr Coupoy.

l-39?l Vgrndliag-Ncthcr Co. ...SUttcr l-3363

OAKTAND - BERKETEY - AIA'YIEDA LUMEER pccitic Fir Sclee ....TEnptebcr 6-1313 Strcbtr Lunbcr Conpcay ......TEnptebcr 2-55gl

Cclilornic Lumber Soler KEUog {-l&l{ pacitic Forort productr, tac. ....TWinoctr 3_9g66 Wiii. Arorf"o

LUMBEN ladrrroa Wbolcgqlc Luabor Sqlcr (Pcrcdona) .....BYcu l-7559 Syccnorc 5-2755

Aadsrroa-Hcrngon .SUnget l-6178 (Studio City) STcnley 7-{72I

Arcctc Brdwood Co. (1. l. 8oc) ..WYomirg ll09 AtlarLub.rCo. .......T8inity2lIl5

I.OS ANGETES

MccDoucld Co.. L. W, BBcdrbcw 2-5101

MccDougcll Door qnd Frcnc Conpcny .Lorcia 6-3166

Mchogcny Inportiag Conpcny ......mirdty 9GSl

Mcrqucrt-Wolte Lumber Cc, ..HOllywood rl-7558

Matlick Whsle. Luober Co., I, W. DUdcirL 5-26t0

McCloud Luubrr Co.. VEnoat 8-1963

Middletoa 6 Bcinc Lunbcr Co, (Sarta Anq) .........f,labcrlt 2-1717

Nelson Lunber (Molrovic) .........El.liott 9-{521

Bliss d Gstca Lunber Co..f,Aynond 3-1681-3-3d5{

Bcugb, Ccrl w. (Pcrcdonc) "r,"g"g A:!313

Bru:h ladurtricl Lunbcr Co..... .RAynond 3-3301

Eumr Luubor Conpcny .WEbtt.r 3-5861

Ccrr 6 Co., L. t, (W. D. Dunaiag) PBoepecl 88{3

ChcnOond aDd Arrociqt.r, P. W. AXmiairior 5296

Gcorgc Clough ..TQpcz !-1281 LOgqn 8-6659

Coorolidctrd Lubor Co. Rlchnood 2lll

......NE.

Wbollclc Lunbrr Co., W, E. YOrt

d S. lunber Compoy. Iac.....NEvcdc

Go., tac....

D. C. ll Soa

Rcdwood Lumbcr Co. (Domey)

Fcirhunl Lunbcr Co. ol Cslil, (Lor Angolo Lunbrr , loc.) MAdiroa 6-9131

FirL 6 Morol (So. Pcrqdroo) PYraoid l-ll9? Syccnore 9 lr97

EriL Flcnor (Lorg Eoqch)..L.8' 6-5237,' NE 6-2721

Fororl Productr sqler co' (lo9tt*"p"flo"oor 3-u{t

Frcono ll Co., Strpbra G. (Bolboc) Hcrbor 202{

Hcllino Mcclin Lunber Co.......ANgclus 3-ll8l

Ilcnnond Lunbor Conpcly .......P8ospcct 7l7l

Hcassn Wholesslo Lumbor Corp. (Studio Ciry) .STcnley 7-70{l

Hill & Mortor, lac. .....BBa&bcw 2-{375 CRcstvicw 6-315{

Hill fuobcr Co., Roy ...Plocsaat 3-3Zrl

Hollow Tnc lcdwood Co. (Loag Ecccb) .........I.3 7-2781 NEvadc 5-4056

Holmor Eurdr<r Lunbor Co. .MUtucl 9l8l

Hobbs Wqll Luaber Co. ......CUnberlcnd 3-{902

L L, Hoovrr Co, (Scn Mcrino)......BYqn l-9&ll SYcamore 5-4319

Krndall Lunbor Diltributor. .PRoapeci 53tll

Lsrgen-Merrilield, hc. .CReslviow 6-9149

ucwcncc-Philipg Lumbcr Co. .BRc&bcw 2-437

Lcncr Lumber conpcny "",,H;i: l:fi;

'bo Loag-Erll Luabcr Co. ....DUatirt 7-l3l?

lor Aagobr Dry fila 6 Slorcato, lncANgclus

Jcmca Newquirt Lumber Sslu (Poacdeac) ......BYqu l-8185 SYccnorr 5-13{0

Olsrn-Corpratcr Lunbrr Co. (DoYorly Hillr) BRcdrhqw 2-6551

Orsood, Robcrt S. .DUalirL 2-8i178

Pccitc Fir Sql.r (Parcd.!.) SY""fr?: i:!?e!

Pqqilic Lumbcr co.. rhr Sr;;11* l:13?3

Pccilic Forest Producte, lac. ...f,Xninstcr 2-05?I

Pqcrlic W.slcn Lunbrr Co. ol Calil., lac. (Pcrcdeuc) SYccnoro 6-8859-L.4. BYca l-8123

Phipps Conpcny, Tha ..........RAynold 3-1019 Popc 6 Tclbot, lnc., Lunbrr Divirioa PBolpcct 8231

Rcich Lunbcr Compoy, Iac. .BAynond 3-1505

E, .L. Rcitr Co., Occcn Coltcr 8ldg. tl.oag Booch) ......Loag Eecch 6-9617

noy For.3t Productr Co. (Vqa Nuyt) STctr S-llfr Rudbcch, loba A. il Co. (Ircadic).ITlcatic 7-9{5{ DOuglcr 7-0888

Alan A. Sbively (Glendcb) ....CHcpnca 5-2083

Sierrc Bedwood Co. ........Plrlsisw 8-7379

Soulhera Cqlilonia Lumbrr Sclcr (Yi"ulll.f-)rr'

Soutbcm Lumbcr Co. ......TBinity 0371

StdDloB, E. J, 6 Soa .....ADcnr {-9211

Tocomq Lumbrr Sqltr, Iac. ......MAdiron 6-6811

Tordy, Ior ....\f,Ebdrr 3-@ll

lonor, Wrbsler d lohnroa, lac, ...ANgclus 9-72lll

Roberi L, Tcuba.. ......BR<rdghcw 2-8235

Tobin Forcsl Producla (Long Bccch) L.8...905-358

Tropiccl d Wqrtcn Luubor Co.....LOga! 8-875

Twil Hqrbon Luubor Co. (C. P. Honrl 6 Co.) . ..PBcpoct 6521

Unioa Lunbrr Conpot ...TBiaity 2282

Wcadliag-Ncthcn Co. .....BYca l-9321 SYccmorc 5-{3lg

WeslorD Custon Mill. hc. , .ANgelue 2-{l{8

Wcyerhceuser Sclcg

Wsldron Hyott, former logging Superinfendent cr Big Logoon Comp (leftl tolks to Mtrrion McForlond, cqmp boss qf Elk River operqtions in his truck (right). The trqnsmilting stotion (centerl is housed in o concrefe sfrucfure formerly used qs q powder mogqzine.

Hcrmmond's rqdio nelwork uses cqll letters KMA-451, operoles on the 493OO kilocycle chqnnel, with o Generql Elecfric F. M. 50 wqtt tronsmifter os the mqin slolion.

This network proved its worfh two weeks ofter instqllqtion when q fire which could hqve destroyed 5 million feet of down timber wqs discovered, reported by rqdio, ond promptly controlled wirhouf doing ony octuol domoge.

There is no subsfitute for sound, properly groded Redwood ond Hommond Diqmond Fl Redwood futfills oll milling, groding, qnd seosoning stondords.