The California Lumber Merchant - October 1955

Howbuildercuts lrlbrlrr;osts morc thsn g0%

Clint Miller, Clint Miller Building & Reolty Co., Akron, Ohio; President of Ohio Home Builders Assn.; Notionql Director of NAHB, soys, "Until we storted using Celotex DoubleWoterproofed Insuloiing Sheothing, we never knew whot it wos like to schedule con' struction with ony certointy. Now we lind economy of lime ond costs ore olmost guor' onteed, lobor olone being cut over 30%. The speed ond eose wilh which Celotex Sheoth' ing goes up is remorkoble. And wet-weother deloys ore o lhing of the post. Even ofter heovy roins, we're bock on the iob wiih little fime wosted sure thot Celotex hos done o iob of moximum protection in seoling out domoging moisture."

From all sections of the country come similar reports of builders well-sold on the practical job aduantager of Celotex Dotble-Vi/aterproofed. Insulating Sheathing. Impartial survey shows architects, too, ptefer Celotex Insulating Sheathing 2 to I over next leading brand. Feature the brand both builders and architects demand invite bigger and better sheathing volume and profits. Stock and promote Celotex Insulating Sheathing nota !

Celotex Notionol Ads:

l. Goes vp 3@/o Fqsler. Easier to cut and fit. Results in up to 11% less waste.

2. Insuloles qnd Weotherproofs as it builds. All at one cost. No building paper needed.

3. Soves on Moteriql Cost. The 25/2,2" sheathing costs no more - usually lessthan ordinary sheathing and the 1/2" almost ahtays costs lessl

4. [ominoted for Exlro Strength and rigidity. Yet its densiry is conlrolled, to issur€ mxx. imum insulating value.

5. No Corner Brocing Needed to meet F.H.A. requirements, with 4 ft. wide,25Az" thick Celotex Insulating Sheathing. Has ap-

proximately )Ofu greater strength than ordinary sheathing with let-in bracing.

6. Excellent Bqse for Wood or Asbeslos Shingles. Use special methods for direct application; or just apply over Celotex Impregnated Backer Board.

7. Double-Wcterproofed. Outside, by protective asphalt coating. Inside, by special processing of the fibers. Yet has more than twice the vapor permeance advocated by government agencies.

8. lt ls the Only Sheofhing made of tough, strong, long Louisiana cane fibers-protected by the patented Ferox@ Process against dry

Your Big Business-Buildert

Month after month throughout 191, you'll see the Celotex great new advertising campaign at work for you...with eye-catching ads in THE SATURDAY I]VENING POST, BETTER HOMES & GARDENS, AMERICAN HOME and many other leading publications plus tnore imoressive ads in front-line builders' magazinei. All this helps pte-sell prospectsmakes your job easier!

Feature genuine Celotex Insulating Sheathing, Insulating Interior Finishes, and other Celotex products. This name is one of national pteference in the field, created by a third of a century of consistent advertising.

easily- applied, time - saaing Double-Waterplpgfe!!

gGl

THE CALIFOR}.IIA LUMBERMERCHANT

How Lumber Looks

Lumber shipments of 488 mills reporting to the National Lumber Trade Barometer in the u,eek ended October I were 6.4/o below production; orders were 8.5/o below. Procluction was 3.3/o below the week ended September 24 and 1.2/o below the similar rveek a year ago; shipments rvere 5/o below the previous rveek and off 7.2/o lrom the similar 1954 week; orders were 1.4/o below the preceding week and,2.l/o under the 1954 figure.

West Coast Lumbermen's Association reported for 169 mills (162 operating) in the week ended October 1: production, 123,588,588 feet; shipments, 112,414,509 feet (9.0/o under production) ; orders, 95,975,0ffi feet (22.3/a under production). For the year to date, shipments at 4,712,418,962 feet were 0.5/o and orders at 4,542,370,081 feet were 0.9/o below production of 4,686,465,207 feet.

Western Pine Association reported for 113 mills in the rveek ended September 24: production, 94,803,000 feet ; shipments, 87,296,000 ieet (7.9/o below production) ; orders, 94,977,000 feet (0.2 ,Ao above production and 8.8/o above shipments). Orders were 18.2/o above the previous week. August production in the Western Pine region increased 26/o over July and almost 20/o above the 1954 period; production was 5.5/o above shipments but, despite the increase, gross stocks of lumber at the end of August were below a year ago.

California Redwood Association reported production of 20 mills during August at 65,799,M0 feet, an increase of 10,504,000 over August 1954, and shipments of 71,929,0W feet, an increase of 15,855,000 over last year. Both produc-

ln This lssue

Plywood Olficiols Study Europeon Methods. Boxcqr Shortoge Hits Lumber Shippers. Vogcbond Editoriols My Fcvorite Story

Sterling Opens nemodeled no..uitiu i".a. Lumber Production Highest in 21 Yeffs "lf Lumber Could Tolk" by Jock Dionne Point Deolers Answer Crosby's "$64,000 Question"

Weslern Pine Industry Worns Mill Operotors

NRLDA Honors Tcrrzonq ond Arccdicr Yords

Northern Deqlers in Do-lt-Yourself Show Obituories

August Housing Storts Rise to 123,000

Bqm Lumber Co. Prqciises Sound Business

Fun-Fqcts-Filosophy

25 Yeors Ago ....

Notionol Housing Center Librory Opened

Add-cr-Room Compoign Builds Added Deoler Scrles

Tbe

INDEX will be lound ot Page 72 tion and shipments were up strongly over July 1955 with mill crervs back from vacations and recoveries of shipments from the recent ill-fated tunnel collapse this summer. For the year's first eight months, production was 46,015,000 feet and shipmer.rts rvere 50,534,000 feet greater than 1954's

on Page 69)

Plywood Officiols in Europe On Foct-Finding Tour

Three top-level Tacoma plywood executives are on a two-months tour of western Europe and the Scandinavian countries seeking industrial and scientific know-how from more than a dozen nations.

They are headed by W. E. Difford, managing director of Douglas Fir Plywood Association, who was recently quoted to the effect that current methods of fir plywood manufacture are still "not too far removed from the blacksmith shop." Difford, whose field is marketing and promotion, is accompanied by N. S. Perkins, technical director of the association, and Harold Evans, director of the Plywood Research Foundation.

Before leaving, Difford said the project emphasizes the western fir plywood industry's alertness to the tremendous potential of the future through research and automation. The trio is studying new advances in automation in large eastern industrial centers and methods of wood utilization and new wood products abroad, particularly in Germany and the Scandinavian countries.

Describing the purpose of the tour, Difford said:

"Technological improvement, new wood products anrl at least some degree of automation in our manufacturing methods are vital to the continued growth of the fir plywood industry. Without them our industry could withcr away. Our purpose is to find out everything we can that others are doing in this area with a view to placing our own industry in a stronger competitive position for the years ahead."

Perkins, who heads up the fir plywood industry's research and quality control program, is spending most of his time studying the advances in complete utilization of the forest yield in Germany and Sweden, which are reported to be far ahead of the United States in this field.

Evans, an expert in plywood manufacturing techniques, is seeking out ways and means of adapting the fabulous advances in automation in big eastern manufacturing centers to development of new plywood production methods that would make possible better plywood products :rt lower cost.

Difford's special field is in the study of the market possibilities in what nev" wood products he discovers abroad.

Pointing to Stanford Research Institute's prediction that

wErcoMEt

In this issue, we rvelcome these nerv advertisers into the family of California Lumber "Merchant-isers":

Ace Companies (Page 47).

Cal-Pacific Redwood Sales, Inc. (Pages 36-37).

Cameron Trucking, Inc. (Page 56).

Davis Hardwood Co. (Page 58).

Sunset Floor Coverings Co. (Page 62).

Twin-City Lumber Co. (Page 32).

plyrvood demand r,vill reach 7.5 billion feet annually by 1975, Difford said:

"In order to meet the anticipated heavy demands for panels in the few short years ahead, we are going to have to find ways to utilize our second growth timber in new panel products. We will have to get more from every log we use and do it in fewer manhours than under present methods."

Fir plywood production, currently running at about 90 million feet a week, is 38/o ahead of a year ago and the industry estimates that the ;r'ear's production will be closc to a billion feet ahead of 1954.

Boxcor Shorroge Hits lumber Shippers

Salem, Ore.-The Oregon Public Utilities Commissioner last month reported that a boxcar shortage in western Oregon reduced supplies close to 5O/o of quotas set for lumber and plywood mill sl-rippers. This figure near the end of September compared to 67/o in the week previous. He said the Southern Pacific was making an attempt to alleviate the shortage by dropping the system quotas from 80/o to 70/o of normal needs so that divisions with more than 70/o supply could ship empty cars to shortage areas.

Commissioner Charles Heltzel said the western Oregon situation reflected a nationwide shortage of boxcars about 3/o below the country's needs. The condition here is aggravated by the need for almost four times as many outbound cars daily carrying lumber and plywood as the normal inbound cars bringing autos, machinery and processed goods.

Shortage Threatens Long-Bell Operation

San Francisco.-A severe shortage of boxcars in the Weed, Calif., area rvas threatening a shutdown of LongBell Lumber Company's sarvmill and box factory there, The San Francisco Examiner reported October 2. "Il relief is not forthcoming very promptly this week, the mill and factory will be forced to close down," stated John Mantle, general manag'er of the Weed division. The shutdown would affect 1200 persons. Inventories were high, sheds were all blocked out with stock accumulated during the past several weeks of the car shortage, Mantle reoorted at the time.

San Francisco.-Appreciable relief was in sight in the current national boxcar shortage plaguing tl-re lumbering industry in Northern California and Oregon, the Southern Pacific Railroad said October 5. The SP said it had moved more than 84,000 empty cars into the Oregon lumber areas from points as far as Texas in its efforts to equalize its car distribution among all operating divisions.

W. E. DIFFORD, Hcrold EVANS, N. S. PERKIN3

Get more of fte high morkup poneling husiness with this 3-minute PIANKWELDt demonslrqtion!

High-profit Plankweld se/ls itself ... when you show'em how to do it!

t. "Show lhem these 7 beoutiful woods . oll pre-finished ot lhe fcciory. Your customers con hove o finished woll in o few hours, ond you con show'em how!"

3. "Let ihem feel thot Plonkweld finish , nothing cqn mqtch it! l4 seporote steps give o fine hondrubbed look-no stoining, no seoling, no woxing for the cuslomer!"

5. "And woir rill you tell them lhe costl Reql wood beouty for os fitle os $60 lor o 12' x 8' woll! Get reody to write onolher order for high-profit Plonkweld !"

2.

them wolch you put :i up over on old woll or directly on sluds. Clips go inlo lhe groove. , noils hold clips in ploce,.,next ponel hides clips. Whot could be simpler!"

4. "Show the lodies how eosily Plonkweld cleans.,.o whisk with o domp clolh ond it's cleon! An oc' cosionol woxing keeps Plonkweld like new indefinitely!"

6. "And don't forget rhe Plcrnkweld guorontee, this lifetime guoronlee by the world's lorgesi plywood orgonizotion is the finol soles clinchert"

tReg. ond Potent.d

I ! United Stqtes Plywood Corporotion i Weldwood Building, 55 W. 44rh St., N. Y., N. Y.

RUSH fltE free plons for Plonkweld demonstrotor.3-minufe soles scripf. ond full detoils on high-profit Plonkweld. cr.l0-15-5

This brond nome on lumber

.olso offers Building Services thot help deolers sell their full line of

quolity building moferiols

Weyerhaeuser 4-Square increasing sales with

More and more lumber dealers are using the 4-Square Building Servioes to sell building prospects-and to increase the sale of every item in their yards. The Services work this way:

People who are interested in building a new home or a farm building read about the Weyerhaeuser 4-fuuare Home Building Service or the 4-fuuare Farm Building Service in leading national magazines. These advertisements advise prospects to go to their local Weyerhaeuser 4-Square Lumber Dealer to see ssores of professionally designed plans.

HowEach month thousands of prospects request literature offered in Weyerhaeuser advertising. These people are sent the names of Weyerhaeuser 4Square Building Service Dealerswhile their names are also furnished to dealers for local follow-up.

Many dealers are employing these Building Services because of the help gained in stimulating sales, and in identifying their yards as local building headquarters.

For full infonnation, ask your Weyerhaeuser District Representative about the program, or write to us.

"He may have been safe as you say," said Bill, "But I called him out. and he's out until It's snowing in hell, and there's sand in the sea, That's the kind on ".* "Tntl" I am," said he.

The above timely rhyme, author unknown, reminds of another that the traffic horrors bring to mind: "Ffere lies the body of William Jay, Who died maintaining his right of way; He was dead, dead right, as he sped along, But he's just as dead as if he'd been wrong."

And, while we're rhym;*,;";', a cutie by Frank Ctark in The Los Angeles Mirror:

"My cardiograph showed my soundness of heart, My weight agrees with the medical chart, My blood pressure's fine, my arteries pliable, My hearing, my eyes are more than reliable; And I am assured, after hours of study, The X-rays are clear, not cloudy or muddy; My doctors all tell me it's no supposition, I'll go to my grave in perfect condition."

*{<*

Half the world doesn't know how. The other half lives.

A traveler reports n""rl**" Ionrra.1, general store at a crossroads, with a sign that reads: "If we don't have it, you don't need it."

*t<+

A modern philosopher says that his ideal vacation is just to lie on his back for a couple of weeks, and watch the sky stay up.

"See a man diligent in ri. irrrirr."", he shall stand before kings."-Proverbs.

>F**

It is said that many are called "movie stars," because they are high as a kite ***l"n*t the time.

'Lycurgus made money out of iron so that luxury might not corrupt the people and debase the national pride.

what a shocking ".,rorl";;" await the foreign reds if they invaded and conquered the United States, only to find they couldn't possibly afford to, live in this country.

"Don't turn up ,o.r, ,rJ." :a ;. term 'used cars'," says an advertisement. "Every car*on*the street is a used car."

An American newspaperman traveling in Europe asked a Greek in the same line of business what he thought about

BY JACK DIONNE

our efforts to convert the Russians into habits of decency. The Greek said: "We have a word for it; digging a hole in the water'" * * ,(

If you should see a friend slipping away from you, run after him and bring him back. For friends are more precious than gold.

"If I could make a friend tonight I did not have at this day's dawn, One hand that held my fingers tight, One breast that I might lean uponIt would not matter what reward The hours have brought me on the way, If I could say 'I thank Thee, Lord, I know I made a friend today'."

* * -*Ootglas Malloch.

A writer to this department speaks of "this troubled time of financial buncombe and economic idiocy." Looks like the guy's Bot something.* * ,<

It was the wise Voltaire who wrote: "Do you possess the art of holding your tongue? Then you possess all the talents of pleasing."

In Richard Armour's ,i.*- oJ"o "It All Started With Europa," he says: "Joseph Stalin, or lfncle Joe, was born in Georgia. He left there at an early age and spoke Russian without a trace of a Southern accent. He always worked hand in hand with Lenin in order not to leave fingerprints."

The di'fference betwee" " a*-Ored and a jackass is easy to define. Give a thorobred the word go, and he responds with all the strength and speed of his body. When you say go to a jackass, he just kicks.

A gentleman is one *n" O*n" his word, his temper, and his friends, and wins respect by being respectable.

Byron' said: "He -n" .lrrr-"oi ,."*on is a bigot, and he who dare not, is a slave."

The tor.ments inflicted J" o*lrr""n airmen recently released by the Chinese Reds, were described in a broken voice to newsmen by Col. Arnold, one of the number, as things "which civilized people do not know about." **

How simply tfie Reds, both of Russia and China, could be described, if we were not trying so hard to be diplomatic. Neither the Soviet nor the Chinese governments of

Let us relieve you of the problem of locoting MIXED ORDERS of hordwood ond fir plywoods, doors, hordboords ond other iiems. We stock f ir plywoods in thicknesses from r/t" lo 1", width from 24" lo 60", lengths from 48" lo 192". We con fulfill oll your requirements with one order ond deliver immediotely with our own KOCHTON PLYWOOD trucks from o modern, well-stocked worehouse. Choose from the KOCHTON products shown below,

BIRCH-Whife or Red

OAK-Rift, Rotory or Ploin Sliced

TAUAN-Rotory or Ribbon

AFRICAN MAHOGANY

WATNUT-Ploin Sliced

GUM-All Grodes

ASH-Rotory

SEAUTIWATL_ V.GROOVED

REGLUING STOCK

CUPBOARD DOOR STOCK

HARDWOOD DOORS

FIR DOORS

COMBINATION DOORS

SCREEN DOORS

PINE-Knofiy ond While WESTERN POPI.AR FIR-Exi. or Int.

TEXTURE ONE.ELEVEN

SHADOWOOD

PIASTIC.FACED

PTYWOODS

EVERSIDE BEVELED SIDING

HARDBOARD-All Grodes

PERFORATED

HARDBOARDS

PTASTIC LAMINATES

PLYWEAVE REDWOOD

Here is o list of some of our pl,oductp

today are civilized. Civilized men do not torture. The first mark of savagery is the tendency to torture. And the entire history of the two big red nations is one of torture and other horrid things which, in the words of Col. Arnold, "civilized people do not know about."

Brain service can be bought, lip service can be hired, physical service can be contracted for, but heart service is the kind that you get in exchange for friendship, helpfulness, and liberality.

When you see and deplore the weakness so manifest in so many, remember this: it may be heredity. The sorry character of the first man, Adam, has probably done more to develop the belief in evolution than have the scientific teachings of Darwin. Poor, weak Adam ! The minute he got into trouble, instead of facing the music like a man, he blamed it all on his wife. Instead of standing up and taking the blame-or at least a share of it-he just passed the buck to Eve. I've never criticized the old boy for eating the apple, but I've always despised him for failing to defend his woman. "The woman tempted me" is probably the most craven plea tr nt.r?.*

You read much about Faith. Let's talk about it for a moment. Faith isn't trying to believe something in spite of the evidence; Faith means daring something regardless of consequences. If moral forces are to continue to function in the world; if they are to sway it and control it and avoid another era of the Dark Ages, then Faith and

Courage must gather and grow among men. There are no substitutes for these virtues. Don't let anyone deny your right to have Faith.

The need of the d"r-;.

devastating need-is for men who will not truckle or bargain for what is right, and will not cringe before the powerful; but rather for men of uplifted crest, brave enough to face and withstand the multitude in defense of their opinions. The yes men of today are multitude.

Wealth is not a crime any more than healqh, or strength. Man should be judged not by his wealth, but by the way he uses it. To sell what you have and give all to the poor is NOT a panacea for poverty. That precept falls flat because, if followed, who would be left to buy? The trouble with wealth and its possession is not inherent in that possession, but is in the individual. A friend pointed to a modern Croesus just the other day, and said to me: "He is worth two hundred million dollars." I said; "Who to?" My friend asked, "What did you say?" And I repeated: "Who to? Who is he worth that to?" My friend thought a minute, then said, "Oh, a philosopher, eh?" I said: "Yah! A philosopher !" For, while the world is blessed with a lot of fine men who consider their wealth a stewardship, a weapon for good placed in their hands, they are far in the minority. Of my own experience I have known so many very rich men who, when they died, left the world poorer by exactly the amount of their board and keep. And such lives are tragic failures-bankruptcies.

INDEPENDENCE isabusinessasset...

It meons thol we give you freedom of choice in buying the ffnest ovoiloble moteriols for eoch iob, without pressure to buy some brqnd we're forced to push. "Coptive" distributors-owned by some mqnufq6tulsl-hqye o soles iob to do for fheir owners. We don't! We hove q service iob to do for YOU. We're independent!

Thirty-eight yeors of speciolized experience with locol building conditions enobles us to select without preiudice the finest quolity moleriols best suited lo your individuol needs on qsset you con meosure on your cost sheets.

MATERTALS HANDLING SAVES TIME AND MONEY

in building supply yards

Here ore typicol exomples of horv Hy'ster Industrial Trucks are hellring to make lremendous savings in matcrials handling costs in building supply 1'ards.

Whether you are now using lift trucks, or haven't ever used industrial trucks of any kind, your Hystcr Deirler is ready to help you achicve cost reductions. Because he kecps abreast of the materials handling problems and irnprovements, he has helped many building supply yards realize rnore profit from their operations. lYby not call bim today and take advantage of bis specialized serrices? trIaterials Haudliug Trucks lron 1,000 to 30,000 lb. capacities.

HYSTER DEALERS ' GIVE YOU ALL 3

l. PIANNING. Your Hyster Dealer *'ill plan \'()ur materi.rls hanclling operation from scratch-or will analyze 1'our present system to see if it can be impro'r'ed.

2. THE RIGHT TRUCK ior your job from Hyster's complete line of industrial trucks ( 1,00O-.10,000 lbs) and over 100 jobattachments.

3. THE RIGHT SERVICE-ample spare parts stock, shop facilities, factorl-trainecl mechanics and an eflicient field service that kecp 1,rur Hvster Iift trrrtks grring {)n }r)ur iob, *'herever rour job might be k>catetl. II)ster trucks arc noted thc rvorld over for tl.reir low clowntime.

#,ffiK$'

IHIS HYSTER STRADDTE TRUCK ond one mon pick up ond deliver to the building site o lood of conslruclion timbers. Round lrip possing lhrough city cenler is compleled in minutes.

ttlV 4arnaik Stsaq

Bf le Siama

Age not guaranteed---5omc I have told for 20 years---Some Less

The Wir of Jclmes Bqrrie

James Barrie, the great Scotch author, was a man of nimble and cutting wit, who knew all the answers and was so quick on the mental trigger that it was simply suicide to cross verbal swords with him.

An English toastmaster found that out-too late. In introducing Barrie to a great dinner being given in his honor in London, this MC picked on the Scotch, told Scotch stories, etc. Finally he said that Scotland must be a good place to leave, as evidenced by the fact that once a Scot left his native land, he never returned.

IOO,OOO Annuol Soulhlqnd Migrcrion

Migration to Southern California, particularly to Los Angeles, will continue at 100,000 persons annually, according to a study by Dr. Robert M. Williams, UCLA, assuming employment stability. The growth rate of Los Angeles was 2199/o from 190G1950, while the San Francisco-Oakland area grew 313/o in the same half-centllry ; Portland, 368/o ; Seattle, 566/o, and Denver, 247%.

When Barrie rose to speak he immediately picked up that last crack. He said it was not only the Scotch who leave home and never go back. Others do it. The English, for instance. He recalled the time when a great many Englishmen left England, went to Scotland, and never returned home. The place in Scotland they went to, said Barrie, WAS CALLED BANNOCKBURN.

(If you'll consult your history books, you'll discover that that was a swell answer.)

lqdder Instifute President From West

For the first time in its 25-year history, the Arnerican I-adder Institute has just elected a manufacturer on the west coast as its president. Paul lloward, Iloward Manufacturing Company, Kent, Washington, will pilot the affairs of this national trade body for the coming year. "We must give special attention this coming year to the revision of our wood ladder code, sponsored by the American Standards Association, and to the situation in the supply of lumber needed, coming as it does, for the most part, from the west coast," said Howard.

Marketing fhe production ol 35 Mills in

Norfhern Calilornia

Better oble to promptly fill your every need qnd specificotion.

DOUGLAS FIR AND PTYWOOD

STUDS . Dll,lENSlON tUtflBER

TITIBERS . RAILROAD TIES AND INDUSTRIAT CUTTINGS

Prompt Seryice

Srerling Lumber Co. Opens Remodeled Fire-domoged Yord in Roseville

The Sterling Lumber Company's Roseville yard, which suffered fire damage to part of its showroom and warehouse last December 10, recently hosted'the town of Roseville to an open house to mark the completion of its remodeling and rebuilding program which was instigated shortly after the fire. The immensely successful grand opening, which also marked a grand entry into the do-it-yourself field, was attended by hundreds of local people who have long been familiar with the Sterling operation in their midst.

The grand opening, which was announced beforehand by full-page invitation advertisements in the local paper, also featured free information and demonstrations by factory representatives of the Pacific Paint Co., Dry Mix Products, Sierra Mill and Lumber Company and Balsam Wool Insulation Company, as well as free gifts and refreshments -courtesy of Sterling Lumber Company.

Behind the new Sterling showroom is the basic plan that so many retailers have found successful in dealing with the do-it-yourself elbow trade: displays that "sell" and don't just warehouse merchandise; movable merchandise islands which permit flexibility of merchandising; departmentalizing of inventory wherever possible; clear, concise pricing and description of products; a central check-out counter; plenty of room for customer movement, and, above all, a show-room that conveys to the customer a feeling that the lumberyard believes in the products that it advertises for sale.

The Sterling Lumber Company Roseville yard is well known to some three generations of people in that locale, having been originally established in the year 1918. In 1932, the yard was moved to its present location on Highway 4O right in the center of town, where the walk-in trade has developed into real business in recent years.

Manager of the Roseville yard is veteran lumberman Lotr Dougherty, who has headed up the operation for the past l0 years. Dougherty came to Roseville from Folsom, .rvhere he had managed Sterling's yard there for five years. Assisting Dougherty in the management of the yard is Cecil Evans, who has been with Sterling many years.

Sayre Heads Modernization Program

Remodeling of the Roseville yard, one of 18 Sterling Lumber Company branches in North-Central California, marks another step forward in a headquarters plan to eventually modernize the whole Sterling chain, according to Fred Sayre, secretary-treasurer of the Sterling cor-

People were invited to touch and examine attractively displayed merchandise on custom shelving and modern, movable merchandise islands. Plywood paneling displays on the showroom walls proved to be a great attraction because people wire more readily able to visualize just what a certain type of plywood could do for their own home.

MANAGER fOU DOUGHERIY {sbove) srondc bohind new checkout countol (otro shown lop left), bocked by woll poneting somplc which give the yord's cuslomcr ideo of how tpecies will look in their own homes; counler ollowr plcnty of cutlomcr room with ninimum fioor tpoce used. Spocc-soving design of store interior, with pegboord di:ploy, movoble irlonds ond floor-to-cciting glorr fronl, givcr merchondise virual dirploy.

Jll f("ofu &ol 6o-''-'

MOUTDING

Speciolizing in Efficient Distribulion of Pociftc Coqst species of lumber for the Retoil Deolers ond

Users.

R.EDWOOD - CEDAR,HE'NLOCK

DOUGTAS FIR,PINE. SPRUCE

Cenlrally focofed S2-Acre Modern Plant Adjacent lo fong Beach Freewoy

poration. Mr. Sayre, who has been with Sterling since its beginning in Oakland during 1916, is in charge of Sterling's modernization program and development into the growing and profitable do-it-yourself field.

Also spearheading the drive for more self-service and eye appeal in the Sterling yards are Frank Duttle and S. W. Carr, president and vice-president, respectively, who are now turning their attention to the modernization of the Sterling Lumber Company yard in Oakley . . . and another step forward in the Sterling master plan.

TV Comerd Aid in Forest Fires

The TV camera, now adapted to many industrial uses, can also be a useful tool in a modern forest fire detection system, the California Division of Forestry announced as a result of a four-day preliminary demonstrational anrl experimental study conducted jointly with the Hancock Electronic Corp. of Oakland at the division's Mt. Danaher ranger unit headquarters in Eldorado county. The camera's ability to spot smoke, the telltale sign of the start of a forest. fire, was demonstrated when test smokes and smoke from lumber mill waste burners seven to ten miles distant were readily observed on the monitor screens when the camera was equipped with an 8r, focal length lens. Using a lens of higher magnification, a 2U, lens, the smokes were seen at distances of from 13 to 16 miles. In comparison, a trained observer equipped with binoculars is considered to have a maximum efficient viewing distance from a forest fire lookout tower of about 15 miles.

lumber Producfion in '55 First-Half Ar Highest Rote in NIMA's 2l Yeors

Today's home buyers have the right to expect the best houses ever built, according to the National Lumber Manufacturers Association. Lumber is in plentiful supply so that "the right grade for the right use" is available for proper construction, the association reported. "In addition, sound constrnction techniques have been so rvell established that today there is no excuse for a poorly built house," it said.

Lumber production in the first half of this year has been at the highest rate in the 2L years since the association began publishing monthly estimates of production, the NLMA stated.

"Lumber production in relation to housing starts shows an ample supply," the association said. "Our domestic lumber production was 33/o greater in the first half of 1955 tl-ran for the same period of 1950, the record housing year. Lumber imports were up l8/o in the first half of 1955 over the first half of 1950. Against these increases in supply, the housing starts rate has dropped four per cent.

"The lumber industry u'ants homeorvners and homebuilders to clearly understand that lumber is available in all sizes and grades, therefore making it unnecessary to accept substitute materials for any desired end use."

00D coAsT 0fERw

T not expensiys11e, sir! Which is precisely why builders are actually excited about Mengel Doors in rotary-cut Gold Coast Cherry.

This newest addition to our extensive line has swept to exceirtional popularity in but a few short months. Because with all its beauty, all its glamour-it is actually pficed louter than many d.omestic bard.utoods!

\7hat's more, Mengel Doors of Gold Coast Cherry save you extra money in finishing. One finish coat on their satiriy, close-textured surfaces is better than two coats on many other woods.

That's Mengel for you-better looks, better oalue! See for yourself: order an inspection lot from your distributor.

Door Department, THE MENGEL CO., Loaisoille 1, Ky.

$fodd's Largest Manufacturer of Hardwood Products (Mengel Permanized Furniture, Doors, Kitchen Cabinets, tITall Closets)

FOR YOUR PROTECTIONCEMENTS!

L. \ f. MqcDonqld Refires; Sells Business To Son Jqmes ond Dovid E. loshley

L. W. MacDonald, Beverly Hills, California, rvholesaler, announced October 1 that he has retired from the wholesale lumber business and sold his interest in tl-re L. W. N'Iacf)onald Co., Inc., to his son, James \\r. NIacl)or-rald, and David E. Lashley.

"Nfac," as he is knc.rn'n to lumbermerr throughout the west, came to the lrest coast fror.n his native N{aine as a young man. For manv ].ears he rvas associated rvith his cousin, Chas. Dant, specializing in chartering vessels for lumber shipments to ports all over the u'orlcl. After leaving Dant & Russell, Nlac 'n'ent into the 'n'holesale lur.nber business-first as a partner in Macl)onald & Harrir.rgton of San Francisco, and subse<luently ir-r I.os Angeles as partner in N{acDonald & Bergstrom ar-rd, later, as o\\rner of L. W. MacDonald Co.

NIr. N[acDonald left October 5 for another trip to Europe-tl-ris time to southern France. His plans include brief visits to E,ngland. Austria and possiblv SPain, rvith his return via Scandinar-ian Airlines System lrolar flight sometime earlv in 1956.

Horry H. White Refires From Wholesqle lumber Field

Harry H. White, prominent for the past dccacie in the rvholesale distribution of Jr:rcific coast lumber products, arrnounced his retirement effective the first of this month. His offices in the Petrolerrm Securities Building, 714 West Olympic Boulevard, Los Angeles, rvill be closed r'r.hen past orders are filled.

Larry Larson, n,ho has handled sales for the \\rhite organization for the past feu, years, rvill be associated n'ith the Belk Lumber Company of Los Angeles and handle accounts fonnerly serr.iced by the Harry H. \\rhite concern. Larson 'ivill sell and ship lumber from the mi1ls rvhich rvere formerly supplying hrmber to Harry \\rhite.

Every step of the Calaveras manufacturing process is under careful laboratory control. The uniformity of the resulting high quality product is .your. protection agarnsf customer com- plaints. You take no chances with Calaveras Cements! Orderthese

"My plans at present are indefinite," Harrv White said. "I expect to remain in the building industry in the Long Beach :rrea. The lumber business has treated all of us l.eil and it is 'il'ith pleasure I extend thanks to mv rnarry friends in the industry," he declarecl.

Sqn Diego Hoo-Hoo-Ettes Instcrll

San Diego.-Ifoo-Ifo()-Ette Club 4 installed its neu'ly elected officers for the 1955-56 cllrb year:tt a meeting September 13 in the l'ark Manor hotel. After the business meeting, the luurberu-omen enjoved a film on Brazil presented through courtesy of Standard Oil Companr.. The nerv officers are: President, Rose Nlarv l3urnett, American Proclucts, Inc. First Vice-president. \/i l)unne, l-rost Hardu-ood Co. Znd Vice-president. Donna Jahnke, Davidson Plyi1,1v6,1 .L Lumber Co.

3rd Vice-president, Dorothy Long, Smith-Trevor [-lrr. Co. Secretary, Dorothy Gayeske, \\restern f-un.rber Co. Treasurer, Aleta Carrmer, Point Loma I-umber Co. N{embership chairuran, Helen I)eterson, San Diego Lumbermen's Assn.

Initiation chairman, Doris \\reiss, Lumber & Builders Supply Co.

H,

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SCTSA Heqrs Forestry Professor At Seoson's Firsf Meeting

The Southern California Lumber Seasoning Association met September 8 at B:20 p.m. after a wonderful prime rib dinner at Rodger Young auditorium. President Herb Geisenheyner was chairman of the meeting.

Secretary-Treasurer Bob Inglis read letters from Ray Rietz, Madison, Wisconsin, and Leif Espenas, Corvallis, Oregon, telling about seasoning courses to begin soon. The Madison Forest Products Laboratory probably will have a two-week course sometime in the spring of 1956. Another one-week course is being held in Florida and one rn'ill be held in Amherst, Massachusetts also. The Oregon Forest Products Laboratory probably will have a course during the month of December.

President Herb introduced Harvey Smith, wood technologist of the California Range and Experiment Station, Berkeley, who, in turn, introduced Dr. Robert A. Cockrell, School of Forestry, University of California, Berkeley. Dr. Cockrell's subject was "Relationship of Wood Structures to Seasoning."

After a short question-and-answer period, the meeting was adjourned at 10:00 p.m. Those present were:

Rex Woll, Woll Dry Kiln

Howqrd Pitts, Wqll Dry Kiln

Fronk Petk, Rossmon Mill & Lbr.

Richqrd W. Gsrdner, Coort Kiln

J. L. lrloody, Conroliddted Lbr. Co.

A.lhur Fur<ron. Consolidoted Lbr. Co.

H. L. Olguin, llcCoy'r Dry Kiln

Jo<k leoch, McCoy's Dry Kiln

[. G. Wilford. T.opicol e Western Will Tweddle, Contolidcfed lbr. Co.

L. lerry, Frederick Couch Co.

Eqrl Simon, Hmmond Lbr, Co.

Rur: Swiff, Tropicol & Western Fronk Keuski. Associoted lilldg. Co.

J. H. Von Potten, Vn Potten Dry Kiln

P. J, skill, Sierro Redwood Co.

Arfhur Koehler, Conrulfml

J. W. Mcleod, Mohogny lmporting Co.

Poul D. Cherniss, Atlqt Lbr. Co. Hor.y Robin3on, PotterBlinn Lbr. Co. Hcrvey W. Smith, Cal. Fot. Exp. Slo.

Hqrold R. Cole, Bohnhoft Lbr. Co.

P@l P6be.fhy, Pgnberthy Lbr. Co. Robert A. Cockrell, School of Fore.lry, Hclond Wolkerr. Penbedhy Lb.. Co, Univ. of Colif.

Wm. !, WitlimJ, Pqrfex €o. Herb Geisenheyner, Coqrt Kiln Co.

Al Wohl,

€ounties Win Fqir Forestly Prizes

A $25 award was given Shasta county for the best educational display, showing the various grades of lumber of one species and following the Western Pine Association and Redwood Association standards in judging of forestry and lumber, at the California State Fair last month in Sacramento. Humboldt county, second place winner, received $20; third place winner, Trinity county, was given a $15 prize.

Humboldt county took first place and $50 for any product manufactured from mill or logging operation wastes in judging of manufactured forest by-products. Second place winner, Shasta county, was awarded $50.

Del Norte county won first place and $50 in judging of forestry for the best display of varieties of trees of economic importance, including Christmas trees. Second place Trinity county received $40 and third place Plumas was awarded $30.

Ooklond Hoo-Hoo Plqn Footbqll Nighr

Oakland Hoo-Hoo Club 39, with new President Joe Pepetone presiding, will hold its annual "Football Night" the evening of October 17 at Fishermen's Pier in Oakland. Jerrv Mashek of Hill & Morton, Inc., is chairman for the evening and has been busily rounding up football brawn for the guest speaker position.

Cocktails prior to dinner will be sponsored by MacBeath Hardwood Company, Berkeley, and Sun Valley Lumber Company, I-afayette. After dinner, Pepetone advises, members are entirely on their own without penalties from the referee.

Consolidoted tbr, Co. Bob Ingli:, A3sociofed lAolding Co'

':,.;::: r:.:l '' : ..:, , '-:.

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,t Lumber Could Tqlk

If lumber could talk, I feel that it would say something like this:

f came from a tree that stood majestic on a hillside. I stood sentinel there when the forests of this great land were untouched by the hand of the woodsman.

I reared my top branches into the glory.of the sunlight by day; and drank deep into the dews of evening. Generations passed, while still I grew; and further generations have come and gone since f became one of the big trees of the forest.

I seemed to be a thing apart, a thing eternal, so slow and watchful seemed the hand of Providence that fashioned me.

The flowers of many springtimes came, and bloomed, and died, and were no more; yet I was changeless. The grasses on the hillside came forth through countless springs, grew, withered, died, and disappeared.

Yet f remained.

The wintry blasts blew futile against my towering strength; the gentle summer breezes fanned my lazy boughs; and autumn colors through endless Indian summers bedecked the woods around me.

And still I stood-unchanged and unimpressed.

Then one day men came. They brought axe and saw. And I fell, crashing my full length upon the ground where my shadow had fallen for ages. The tragedy of my dismemberment and disruption followed.

Today, f, who stood upon the hiltside while generations

came and disappeared and whose children and their children's children followed that selfsame path, am onlyLUMBER.

My destiny is to go out into the world piecemeal, that men may fashion me into places of shelter. That is my fate. But to those men who tore me from my place in the sun and flung me prostrate with their devices; who ruthlessly tore down the mighty bulk that the winds of God had beat against for centuries, I would say these things:

"Honor me for what I have been, and for what I can be. Send me not lightly or thoughtlessly forth into the world without a chosen and worthy mission. God never built me through all those years and preserved me through all those countless storms without an AIM-A PLAN.

"Surely He had great work for me to do. Therefore you, who have humbled me, FIND ME THAT MISSION.

"See to it that the sons and daughters of men know well of the mighty usefulness that God Himself built into my thews and sinews. Send me forth, not a vagrant or a maverick, but carve for me the fitting destiny that my strength and worth deserve.

"Say to the sons and daughters of men that the Mighty Power that reared me through the ages has tempered me to do the work of ages. Choose work best fitted to my worth, that I may well be trusted to shelter and protect mankind and its possessions as eternally as when I stood upon yonder hillside.

"That is my plea. Respect me ! Direct me ! Introduce me

DOooo YOUuuu

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HOBBS WAtt hqve been shipping REDWOOD lumber to retqil deslers throughout the country for the pqst 90 yeqrs.

HOBBS WAI[, the exclusive distributor for Willirs R.edwood Products Compony, will supply oll grodes of kiln dried REDWOOD including the finest drchitecturql selections to ony pqrt of the United Stotes.

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Do-lt-Yourself Hirs Blighfy

The American do-it-yourself trend is now srveeping England, and a tax angle is boosting the amateur building boom. U-May-Kit, Ltd., is the gimmick that's got 'em going over there. Normally, furniture carries a 25/o purchase tax in England, but there's no tax on prefab furniture. U-May-Kit, Ltd., says this savings allows them to put out for $84 a knock-down bedroom set which costs $194 assembled. The Wembledon weekend woodworker needs only a couple evening's work to put the polish on the veneers, to screw and glue the wood together.

fittingly ! Give me proud-not menial-work to do ! I DESERVE IT!

"And then, see to it that newer and younger trees like myself be made to grow upon that hillside where I stood, and that there be future generations-eternal generationsof trees to grow, and serve as I shall henceforth be serving. Make ten trees grow where but one grew before.

"And so the Great Architect may look upon your work and say-'Well done, thou good and faithful servant'."

Newpofi Beqch History Trqced In Old McFodden lumberyord

When the McFadden brothers, James and Robert, started their lumber business in 1873 with a shipment of fence posts, it can be said that Newport Beach rvas born, reports Art Hewitt in a recent issue of the Los Angeles Herald and Express..

There was not much more than a dock and a small warehouse at this Orange county harbor then. Nor,v it is one of Southern California's most noted resorts and yacht harbors.

By 1887 the McFaddens had built a pier, and their lumber business had branched out into general shipping. To promote Newport Harbor, the brothers built a railroad to Santa Ana. It was completed in 1892. The enterprising brothers already had purchased 1000 acres of swampland from the state at $1 an acre.

The land included the entire Newport district, the peninsula from Ninth St. to 40th St. and what is now known as Lido and Balboa islands. The townsite was laid out in 1892.

Even in those days back country ranchers and townspeople swarmed to the beach in horsedrawn wagons. The better seashore campsites rented for as much as $8 a month.

With the coming of the railroad, tourist business boomed. In i893 the McFaddens built the Nervport hotel. The brothers made no charge for passage on the railroad from Santa Ana to the beach, for all rvho came to Newport were certain to be customers in one way or another.

In 1899 the McFaddens sold their railroad. The brothers didn't know that the buyer was an agent for the Southern Pacific, an organization they considered an "enemy." They had hoped their line would remain independent or be joined to the Santa Fe.

The McFaddens felt they had been tricked. They decided to pull out of Newport, and in 1903 they sold their property to a Riverside realtor, William S. Collins. The price was $50.000. It included 10,000 lots.

lf h's

a tanh, We iloke lI

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Point Decrlers Not Bqshful in Answering Gluestions

In early September, a new approach to researching the paint industry was made throughout the West Coast area, when the Crosby Research Institute sent a questionnaire to nearly 7,Offi paint dealers, in order to learn their likes and dislikes in the pricing, merchandising and - sales policies of paint manufacturers.

Frankly informing the paint dealers that the Crosby organization was researching the paint marketing field, a letter signed by Bing Crosby requested dealers to answer a rather intensrve questionnaire, and return it to his headquarters in Hollyr'vood. Dealers proved more than cooperative in answering the questions frankly and openly.

Most severe of all complaints were the several hundred dealers who specifically object to present-day competitive practices. A lumber dealer in Redding, California, stated: "The paint business locally is shot because of too many dealers-there are paint stocks in grocery stores, hardware stores, lumberyards and even in some drug stores."

A hardware store in Pilot Rock, Oregon, lvrote: "Too many manufacturing companies are trying to rvholesale and retail both, instead of il'orking through the dealer who advertises and promotes his material." A paint store owner in San Diego reported : "Tl-ris is the first time anyone asked

Crosby Reseorch Inslitute Gets rhe $64,0,0() Answer on Disrribution, Soles Policy

us'rvhat we need or want, instead of telling us rvhat we can have."

A hardrvare dealer in Kent, Washington, ,complains, "Manufacturers load up your stock and then change colors rvithout previous notice." A lumberyard in Downey, Idaho, objects to "continual change of colors, creating dead stock on the shelves of a retail store."

Another lumber dealer, in LaGrande, Oregon, rvrote: "Manufacturers are selling direct to paint contractors and even individual painters at prices equal to and at times lower than the dealer's price-when the dealer is the only one carrying stock before the public."

Color Systems for Interior Color Paints:. 2/o use an intermix system, 20% have ready mixed colors, and 78/o use the tube system; the average nurnber of colors dealers felt necessary was 87, and 99/o of the replying dealers have a paint shaker.

Type of Interior Wall Paints Required by Customers: First choice, alkyd flat enamel, 42/o;latex emulsion,33/o; rubberized oil based, 72/o, and regular oil based, 8/o. For second choice, alkyd flat enamel, 36/o; latex emulsion, 35/o ; regular oil based, 16 iIo , and rubberized orl based, I3/o.

Type of Interior Stucco or Masonry Paints Customers

DANT & RUSSEII SALES CO.

. FIR-TEX HARDBOARD

. FIR.TEX ROOFDEK

SHEATHING

. DOUGIAS FIR PLYWOOD

Require: First choice, PVA stucco,27%; rubberized oil

Those dealers who replied to the survey will receive base, l3/o; oil based stucco, 9/o. For second choice, PVA complete, detailed summations of the questionnaires, plus stucco, l9/o; rubberized oil base, 16/o; oil based stucco, a reprint of editorial coverage at an early date, officials of l2%. the Crosby organization said.

In answer to a question dealing with the retail price range, and profit percentage on eleven specific types of paints, the average of the answers ranged from $4.47 per gallon to $2.68 per gallon, with profit requirements, in percentages, averaging from 29.3/o to 4I.l/o. In this same category of questions, the answers showed the majority of the dealers felt that 35/o gross profit on exterior house paints was inadequate, while 4A/o f.elt that 40/o profit on interior paints was equally inadequate.

93/o of the dealers would prefer to receive their shipments direct from a factory, if any saving could be made through this method, and 82/o stated their preference for receiving prepaid shipments, provided their landed costs were the same. As was expected, nearly 100/t ol the dealers would like a participating profit-sharing rebate.

Preference was shown for television spots, newspaper and direct mail, in that order, as the three most-favored advertising aids.

Concluding the survey, the Crosby organizalion asked what dealers would like paint manufacturers to do to help them sell more paint, and also asked for their "pet peeves" in the paint marketing business.

As refected in the beginning of this report, the most common suggestion and complaint is certainly not new: "Eliminate company-owned stores and stop selling direct to the consumer."

fhompson Joins Dont & Russell

Dant & Russell, Inc., world-wide distributors of Pacific Coast forest products, has named Donald L. Thompson assistant to F. S. Burt,

lfllib has been merchandising manager s"t1'= for KPT\r in Portland. He was l l;. graduated in advertising from Uni-

;

versity of Oregon in 1951. He:won "' .*r^ a scholarship during his junior year. rl ,r .-. He is a member of Alpha Delta ,J * Sigma, national professional adver-

11 months.of research and survey for an advertising agency and nine months of public information duty for the quartermaster board.

Coronq Sets Building Record

An all-time building record was established in Corona, Calif., for 1955 when the August permits brought the year's total to $2,155,901 in eight months, or already 95283 more than the previous annual record set in 1954.

Western Pine Industry Worns Mill Operolors to Merchondise

Portland-With the year's predictions for construction totals up 70/o from 1954, a high demand for lumber is expected to continue for the remainder of this year and at least early 1956, Western Pine Association members were told during their three-day se,mi-annual meeting here September 14-16.

W. E. Griffee, assistant secretary-manager of the association, estimated the year's shipments from the Western Pine region "will crowd nine billion board feet," as reported in the last issue.

Last year Western Pine region mills shipped a record of almost eight billion feet. Shipments so far this year are up l2/o from last, Griffee said.

A. L. Helmer, association president, declared there is a need for further integration of young men in the industry, and asserted mill operators too often failed to "look beyond the box car" to merchandise lumber products.

He suggested further coordination between the industry and people trained in merchandising as necessary to help the Western Pine industry retain its leadership in the building materials field.

Other speakers included Leo V. Bodine, executive vicepresident of the National Lumber Manufacturers Association, and C. A. Gillett, managing director of the American Forest Products Industries, Inc. S. V. Fullaway, Jr., secretary-manager of the Western Pine Association, reported on the association's budget and finances.

Action was taken by the directors to provide funds for the expansion of the Western Pine research laboratory in Portland. A two-story addition to present facilities will increase its floor space by 60/o, and will include "two-story headroom" for experimental projects of large size. The board also examined a new paper-covered utility sheathing panel designed to provide higher grade uses for bottom grades of lumber.

In other action, the board . .

Adopted grading rules for laminated 2x4 dimension and revised rules for No. 3 Shop grade.

Decided to petition the fnterstate Commerce Commission to investigate alleged slon'-downs of eastbound loaded lumber cars, which foster "selling in transit" practices and result in car shortages.

Asked more federal, state and private foresters be trained as aerial observers to intensify aerial detection of pest outbreaks and other hazards.

Reaffirmed recommendation that company managers and foresters give special attention to enlisting timber land owners in the Tree Farm program.

Reported on a study of erosion conditions in logged areas which showed most operators take adequate measures to prevent damage from accelerated erosion.

The group's annual meeting is to be held in San Franciscso next March 8, 9 and 10. The next semi-annual meeting is scheduled for Portland, September 12, 13 and 14.

Producf ooo

\7e now carry the following Baxco Pressure Tieated Foundation Lumber in stock at Alameda and Long Beach for imned.iate sbipment to dealers: Douglos Fir 545 Al5 2x4,2x6,2x8,2xI0, 3x4,3x6,4x4qnd4x6.

Special sizes will be purchased from local stocks and pressure treated without delay.

\$(/e offer prompr cusrom treating service at both our Alameda and Long Beach plants. Your lumber can be delivered to us by truck or treated in transit in carload quantities. Consult us for additional information,

FHA Advqnces Cyrus B. Sweef fo Assistqnr Tirle I Commissioner

Washington, D. C.-Federal Housing Commissioner Norman P. Mason announced the appointment of Cyrus B. Sweet, director of FHA's Title I home improvement loan program, to the post of assistant commissioner for Title I, following a two-day session of a lenders advisory committee to give FHA officials counsel and guidance on experience in operation of the government's insured loan program in the home repair and modernization field.

Mr. Sweet, who conducted the meetings, came to FHA in Jull1954 after some 30 years' association with the retail lumber business. The Californian is a former president of National Retail Lumber Dealers Association.'

Commissioner Mason said that the "organizational change involved in Mr. Sweet's advancement will bring more direct leadership to the Title I program at a time of growing interest in home repair and modernization.

"Business leaders interested in better housing are keenly aware of the need to maintain and rehabilitate our existing homes," the Commissioner said.

Folder on lodgepole Pine

One of the Associated Woods of the Western Pine Region-Lodgepole Pine-is the subject of the Western Pine Association's newest consumer publication, an eightpage folder in full color. Stressing the beauty of Lodgepole Pine paneling, the folder is of envelope enclosure size and was designed for use in mailings with invoices and other correspondence by retailers. The piece can also be used as a handout in retail yard showrooms.

Baxco Pressure Tieated Foundation Lumbdr is impreg. nated with preservative salts in accordance with Fed. Spec TT-$[-57Lc. lt is approved by FHA, Uniform Building Code - P.C.B.O.C., State Architect for mud. sills in School Construction, and U. S. Governmenr Specifications.

Identified as publication No. 3D among the continuing program of producing new promotional literature by the association, single copies of the folder may be obtained free of charge. In quantities of two or more they are available for 2c each, and may be obtained by writing the Western Pine Association, Yeon Building, Portland 4, Oregon.

Hqrt Joins Pqcific Wood Products

Chandler Hart, formerly vice-president of Davidson Plywood & Lumber Co., Los Angeles, has been named to the sales and\executive staff of Pacific Wood Products Co., international importing and exporting firm with offices in Los Angeles, Tokyo and Europe. According to Jack and Norman Davidson, owners of Pacific Wood Products, Hart will headquarter in Los Angeles but will be in close contact with the various procurement offices of the company around the world.

Pacific Wood Products maintains general offices in Statler Center, Los Angeles, and specializes in the sale of foreign and domestic plywoods for distributors of lumber and building materials throughout the U. S. and Canada.

l{ow ayailable to dealers from our California plants

lu mbe r two

PRE(ISION TRIMMED FIR STUDS . (ERTIGRADE GDAR SHINGTES

On August 20, I9lO, fiery hell exploded over the Bitter Roots and through the canyons of the Coeur d'Alenes. It was the climax day of the Northwest's 'ivorst forest fire season in which 85 lives were taken and 3.000.000 acres o{ forests were burned.

The 24 hours of disaster ran on the pattern of every famous forest conflagration. Dry spring, hot dry summer, many smokes, increasing danger, then explosion-the devil's own day in the timber.

The "Yacolt Burn" climaxed the fires of 1902 in the Douglas fir. It was the force that first drove private timber owners into organizing for protection. The fires of 1910 fortified the lines of these new organizations and stimulated the growth of state forestry in the Pacific Nortl-rwest.

The "Keep Green" and tree farm programs grew out of the Tillamook and other great fires of the 192U1940 period.

A Man Remembers

Colonel Bill Greeley was the field general of the fight against fire that was made by ten thousand men r,vith shovels, hoes and axes in 1910. This he does not forget when he tracks around today through the fresh green growth of West Coast tree farms or the pine tree farms of Idaho. The shapes of old arise above tl-re green, in gray smoke from black snags.

This is the meaning of an inspired work of illustrative art by Fred Ludekens, which pictures the Bill Greeley of today in the thick of a tree-farm timber crop, looking mighty, mighty pleased upon it.

.Probably you have seen the picture, as it was the feature of a recent Weyerhaeuser Timber Company advertisement running in national magazines.

William B. Greeley was one of the original "Pinchot Crusaders." After his fine work as U. S. district forester in Montana and ldaho, he was made assistant chief forester. Through World War I, Greeley commanded 20,000 forestry troops in France. As U.S.F.S. chief, Iy2O-1928, he labored with Oregon's great Senator Charles E. McNary on legislation that is now the life blood of cooperation between industrial forestry and the federal and state agencies. The Greeley career has been in industrial forestry since 1928. The Spokane Meeting. .

When the fall rains came in 1910, U. S. District Forester Greeley had just begun to fight. So had George S. Long, manager of the Weyerhaeuser Timber Company. They stood shoulder to shoulder in discussions at the 1910 Spokane meeting of the infant Western Forestry and Conservation Association to meet the challenge of the forest fire problem.

The ideas that were seeded at Spokane in 1910 have grown into the 34,000,000 acres of tree farms and other program of the American Forest Products fndustries. And so today Bill Greeley can wear a big, broad smile as he stands on a tree farm hill and remembers the smokes of many fires.

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R.eroil Stores Cired by NRIDA

Word has been receir.ed that two Southern Caiifornia retail lumberyards rvere to be honored by the National Retail Lumber Dealers Assn. at its exposition in Cleveland October 11-14 as this issue rvent to press. Both the Arcadia (Calif.) Lumber Company and the Tarzana (Calif.) Lumber Company r,vere selected for the national recognition among their fellow building materials dealers.

Terry Mullin, general manager of the Tarzana yard, was notified that a photograph of its recently constructed store

would be displayed at the national dealer convention as part of the building products exposition in a display to show the evolution of store and sales areas in the retail lumber industry in the past few years. The Tarzana yard is managed by Doug I\{cCoig.

M&D Display Pieces Featured

Andy Beckstrom, Jr., manager of the Arcadia yard, rvas notified tl-rat a photograph of the Beckstrom yard's recently remodeled building was selected for the national dealer honor. The photograph, to be enlarged to mural size, is part of a display of the country's best designed retail building material stores and shows the evolution

The recently remodeled Arcadia yard makes

of display space in lumberyards as dealers have expanded and improved the efficiency of their merchandising (aliove).

full use

Tlt'is 'is our 62nd ?lear of Rel'iable Seru'ice

W. E. Cooper Wholesale Lumber Company, Inc.

Charles M. Cooper

of gondola type and open bin displays in island arrang.ements. These were attractively created by the M & D Display Manufacturing Corp., Alhambra, Calif., for the Beckstroms. M & D specializes in such lumberyard requirements.

Both'the Tarzana and Arcadia lumber companies .ivere spotlighted in feature stories in The CALIFORNIA LUMBER MERCHANT earlier this year calling national attention to their display areas, store arrangements and general operation.

Timber is everybody's business. Be careful with fire in the woods, in the mills, and on your vacation through the Redwood Region.

lorge Dubs Turnout for 85rh Tourney

One of the biggest Dubs, Ltd., fulneul5-5eme 42 golferstook in the 85th monthly tournament September 16 at the Peninsula Golf and Country Club, just south of San Mateo. Fred Ziese, "Chief Dubber," was also host for the day and presided over the banquet following the tournament.

Low gross for the day was registered by John Jenswold, Mathis-Jenswold Hardwoods, fnc., who scored a sizzling 74. Logan Owens of San Mateo copped low net honors with a / J-6.

Ziese announces that the next Dubs, Ltd., tournament will be Friday afternoon, October 21, at the Burlingame Country Club. The November 18 meeting is scheduled for the Orinda Country Club.

S-?,IT-E-T-C-H Your Profit lDollars

The re-roofing Seoson is here ond you lumber deqlers will be getting cqlls for rooftng items of oll descriptions, mqny of which you will not hqve in stock - - Don'l miss this extrq business, drow on our complete slocks for your flll-ins, both in ospholt roofings ond wood shingles qnd shqkes. Remember, loo, lhol we qre corloqd shippers.

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Northern tUlerchonts Pqrtoke in Ookland Do-lt-Yourself Show

This year the Lumber Merchants Association of Northern California is tripling the size of its exhibit in the DoIt-Yourself Show to be held November 10-20 in the Oakland Auditorium.

Jack F. Pomeroy, executive vice-president, said the theme of the association's exhibit will be "Know Your LumberKnow Your Lumber Merchant," and the exhibit designed by Pomeroy's assistant, Don Wilson, will display the many species of lumber commonly sold in retail yards and identify the selection of sizes and grades in each.

This theme was decided on from the experience gained in exhibiting at the '54 show, where Pomeroy and Wilson found that the prospective consumer has a tremendous yearning to know more about lumber uses, grades and sizes.

Names of the LMANC members and their localities will be attractively displayed, urging the public to see their "Dependable Local Lumber Merchant" for their materials and assistance in planning and developing their projects from a dream or an idea into a home improvement or better living reality.

One attraction of the booth will be the replica of Thunderbird Totem hand-carved from western Red Cedar and furnished by the Western Red Cedar Lumber Association. All other materials required to make this attractive display are being furnished by LMA members.

Pomeroy states that it is very gratifying to note the cooperation of other manufacturing groups such as the West Coast Lumbermen's Association, Western Pine Association, California Redwood Association, and the Red Cedar Shingle Bureau, who are furnishing promotional and informative literature to be distributed free of charge to the public.

NoGql FPRS Meets Oct. 28

Members of the Northern California Section, Forest Products Research Society, will meet October 28 in Antioch. Plans for the occasion include a tour of the Fibreboard Products Company plant at 2 p.^., followed by a dinner meeting at El Rio Rancho hotel to begin at 6:30 p.m.

Speakers at the dinner meeting will be W. B. Lindberg, superintendent of wood procurement, Fibreboard Products Company, and Robert J. Seidl, Forest Products Laboratory, Madison, Wis. Lindberg will discuss the installation and use of wood hogs in lumber mills while Seidl will address the group on development of new uses for paper rnoclified properties.

CR.A Dqto Sheer on lnsulcrtion

The new data sheet (2D2-6)-INSULATiON-prepared by the California Redwood Association, provides an excellent guide to basic measurements of insulating value, and illustrates the unique role redwood plays in combining effective insulation for industry and home with the well-known redwood qualities of durability and natural beauty. Copies may be obtained by writing to the association, 576 Sacramento Street, San Francisco ll.

We qre sqles representqlives for eight quolity lumber

Visiting R.upsions See Opening Of Nqrionql Housing Center

When the ten visiting Russian housing officials participated in the formal opening of the new National Housing Center in Washington, October 3, they saw equipment and materials for Americah houses that proved novel and extremely interesting to them. Radiant heating, for example, used to keep sidewalks and driveways free of ice and snow, ought to catch their attention.

Soviet Ambassador Georgi Zaroubin and the visiting delegation were special guests at the dedication and opening of the Center. The events started their nationwide tour to inspect American home building and construction methods. They are visiting the United States at the invitation of the National Association of Home Builders and represent the second Soviet "team" to visit the U. S. following the Geneva "summit" talks.

A11 exhibits in the Housing Center are of the "island type" as distinguished from booth-type displays. One exhibit makes it easy for homemakers to select harmonious color selections for the interior or exterior of a home by operating a simple mechanism which changes color schemes in completely furnished miniature roo'ms. Still another exhibit shows the man-of-the-house how to build small structures, with complete plans and instructions available.

Shortly after visiting the National Housing Center the Soviets started a four-week tour of housing in American cities as guests of NAHB.

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Chqrles C. Squires

Charles C. Squires, 48, partner in the Richardson-Squires Lumber Company, Colton, Calif., died September 24 at lris home there,923 E. Olive St. He leaves his wife, Jenny, and his brother, Roy Squires, rvho was his partner in the retail lumber business and the manager of the yard.

Charles Squires was a native of Minnesota and a resident of Colton since 1949. He had spent most of his life in the Orient, going to Manila with his family in 1907 and to Shanghai in 1915. He came to the U. S. to study at Princeton and returned to Shanghai to the sporting goods business r'vith his father. He was captured by the Japanese early in 1942 and held prisoner until war's end in 1945, 'ivhen he resumed the sporting goods business until the move six years ago to California.

I I

Edwin J. Loney

Edwin John Loney died September 28. Mr. Loney was born in Falls City, Conn. He went to Los Angeles in 1946 from Oregon, where he had been engaged in the lumber business, to manage the Roseburg Lumber Company. He was with it for several years. Later he was active in the wholesale and retail lumber businesses in Southern California. Mr. Loney leaves his wife, Ona May Loney; a son; Maurice O'Connell, Oakland, Ore., one brother and two sisters. Funeral services were held in Inglewood, Calif.

Thomos H. Alzinq

Thomas Henry Alzina, 73, died September 10 in Santa Cruz, Calif. He was a native son and long-time employee of the Santa Cruz Lumber Company. Mr. Alzina was active in many civic and fraternal organizations and funeral services were conducted by officers of Santa Cruz Lodge 824, BPOE, September 14. He leaves his wife, Mary Gladys, a sister and a niece.

Mrs. Fronk Lounsberry

Mrs. Mildred Richardson Lounsberry, 94, widow of the late Frank Lounsberry, founder of the Lounsberry & Harris Lumber Company, died October 4 at her home, 409 S. Lucerne Blvd., in Los Angeles, where she had been a resident 54 years. She leaves her son, George Lounsberry, vice-president and secretary of the Los Angeles retail yards; a daughter, Mrs. Ruth Lounsberry Keglev, and a great-grandchild, Gweneth Lounsberry Lundy.

R. Fenton Taylor, 65, traffic manager of the California Portland Cement Co., Los Angeles, and an employee of the company for more than 30 years, died September 23. He was a native of Jackson, Tenn., and went to Los Angeles in 1908. . . Edward W. Whittemore, 54, owner of the Atlas Paint & Varnish Co., Los Angeles, died September 24. IIe was born at San Quentin, Calif., and was active in Elks, Native Sons of the Golden West and numerous other fraternal and civic groups.

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Charles Kinter, 86, retired Modesto, Calif., hardware merchant and former Pennsylvania postmaster, died September 18 at his home in Monrovia, Calif. Emil Enderle, 41, native of Los Angeles, secretary-treasurer of the Frank X. Enderle, fnc., sheet metal company and partner in the Enderle Hardware Co., died suddenly October 2.

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Building Moteriql Disfributors' Annutrl in Chicogo November 13

A record attendance of over 500 persons is anticipated at the annual meeting of the National Building Material Distributors Association rvhich will be held at the Sheraton hotel, Chicago, November,I3, 14 and 15, according to L. W. Wheeler, program chairman of the meeting, which rvill start on Sunday, November 13, with a directors meeting and the various committee meetings, to be followed by a newly inaugurated "Early-Bird Get-Together" late Sunday afternoon to which manufacturers' representatives are invited.

The formal program starting at i0:00 a.m., November 1-4, is open to all rranufactrlrers' representatives, as rvell as guest distributors, and will include two panel discussions cornposed of manufacturers' representatives and outstanding building material distributors who will review "Current Trends in the Distribution of Building Materials." The only formal talk to be given during the first day's program will be b1.' an outstanding economist on "What's Ahead in the Construction Industry?" A reception and banquet at which outgoing officers and directors will be honored will complete the first day's activities.

Following the business meeting November 15, at which officers and directors for 1956 will be elected, a u'orkshop session will be inaugurated for the first time in u.hich all distributors attending will participate in discussing various phases of operating costs of the companies. Subjects to be included are "How to Economize on Paper Work with Expanding Sales Volume""J1u6king-Delivery Costs""Offrce ProceduresPurchasing and Invoicing" and "Sales-Men, IVlethods and Motivations." The Tuesday meeting is limited to members of NBMDA and guest building material distributors.

A program for the wives and guests is also planned for the two days and it is anticipated that approxirnateiy 75 ladies will be present.

Further information may be secured by contacting the executive offices of NBMDA at 111 W. Washington St., Chicago 2, I11., says S. M. Van Kirk, general manager.

Sisolkroft R.crises Pendleton

Robert S. Youngberg, manager of the western division of American Sisalkraft Corporation, recentIy announced that Philip C. Pendleton of Nfenlo Park had been appointed ass,istant manager in charge of sales promotion. Pendleton was formerly sales representative in the Bay area and has been with American Sisalkraft since 1948. From 1949 to 1953, he u.as in Sacramento as sales representative in the Central Valley are:,.

American Sisalkraft Corporation, Mr. Youngberg disclosed, has recently enlarged its western division headquarters at 55 Montgomery Street, San Francisco, due to a substantially increased volume of business. The company recently constructecl a new mill at Tracy, Calif. The main plant and executive offices are located in Attleboro, Mass. Other mills are located in Cary,Illinois, Great Britain, Australia ancl Neu- Zealand.

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August Housing Storts Rise ro | 23,OOO

Nonfarm housing starts rose by 8,000 units to 123,000 in August, after an unusually large decrease in July, the U. S. Labor Department's Bureau of Labor Statistics announced. August starts this year exceeded all previous totals for the month except for the record year 1950.

The 7/o increase between July and August reflected gains in all sections of the country. Many of the new homes started in August lvith Government-assisted loans were from the large backlog of applications for FHA mortgage insurance and VA appraisal requests on hand when the tightened credit regulations under the.se programs were introduced on July 30.

The total of I2I,700 privately orvned housing units

started in August represents a seasonally adjusted annual rate of 1,304,000 units. This was well above the August rate last year (1,211,000) and slightly higher than the average for the previous three months this year.

During the first eight months of 1955 almost 928,000 new nonfarm (private and public) dwelling units were started as ,compared with a total of just 800,000 during the same months last year.

Rurol Oronge County Building Goins

Santa Ana, Calif.-Construction in rural Orange county in 1955's first eight months exceeded the same period of last year by more than 5'0/o at $92,701,725, compared to $60,102,898 in the same period of 1954.

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NEWPORT BEACH, CALIF.

Bcrrr lumber Gompony Yords in Four Southern Ccllifornio Communifies

Located in the heart of Orange county are the central offices and home yards of one of Southern California's leading lumber businesses. Over 50 years of service, tl-rrough two generations, is the record of the Barr Lumber Co., 1028 E. 4th St., Santa Ana, the Santa Ana Register recently reported in a spec,ial story.

The company was founded in 1903 in Nebraska by the present operator's father, O. H. Barr. With an eye toward western development, the elder Barr brought his company to Southern California in 1911. In 1921, he opened ofifices and yards in Santa Ana.

Throughout the "roaring twenties" and the ensuing de-

pression, the Barr Co. proved itself sound business. It expanded slowly until during World War II it had seven yards in operation.

At present there are four yards distributing to the public. They are located in Costa Mesa, Ted Bolte, manager; Norwalk, Carl Coiner, manager; Artesia, Stan Skelton, manager, and Santa Ana, Jim Martindale, manager.

The Santa Ana yard, comprising several acres at 1028 East Fourth St., maintains a complete planing mill and cabinet shop where wood is shaped to any need by expert craftsmen. A drafting department, building advisory service, a hardware and paint store, and odds and ends section cater to the householder as does the remodel and repair unit which plans and executes home improvements under the guidance of Charles E. Vandervort.

The company's general office, also at 1028 East Fourth St., attends to purchasing, accounting, credits and direction of the yard managers. At the general office Jess George is in charge of accounting, Cy Cram in charge of purchasing and Robert Reed in charge of credits.

Officers of the company are: Wilbur Barr, presi'dent; Ralph Baker, vice-president and general manager; Horace Mickley, treasurer; D. W. Atherton, secretary.

As an interesting sidenote, Barr has sold enough redwood fencing to build a miniature "great wall" from Santa Ana to Redondo Beach.

During the War the Barr Lumber Co. utilized its resources to the utmost in lr'ar work. One of the most spectacular of its operations was the building of knockdown 78-foot barges or "floating warehouses" which rvere used as lighters in the Mediterranean campaigns. They also built 500 pre-fabricated houses for war workers.

Lumberyards have come and gone but the sound business procedures of the two Barrs has kept the local company one of the strongest in the area.

New Sisolkroft Promotionol Mqn

Paul E. Fair has joined the advertising department of American Sisalkraft Corporation, Attleboro, Mass., to specialize in sales promotion rn'ork. The manufacturer of waterproof re-enforced paper products plans to expand its advertising and sales promotion activities, particularly at the local level.

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Sovings, loqn leogue Meets in 5.F.

San Francisco.-Real estate, home building, and home financing were on the program of the 65th founders'anniversary convention of tl-re California Savings and Loan League which opened here September 12, reported Neill Davis, executive vice-president.

Savings and loan associations are, traditionally, the largest institutional home lenders in the U. S., with a national average of 37/o. It was announced at the convention, however, by President Stuart Davis, Oakland, that Southern California's savings associations have topped the national average and are doing 42/o of all home financing, adding that associations in Los Angeles, Orange, Riverside and San Bernardino counties are reaching the $3 billion mark.

NAHB President Earl W. Smith addressed the meeting, at which panel discussions were highlighted. It was announced at the convention that many savings and loan associations have now raised the amortization period on conventional loans.

John F. Marten, officer of the Whittier (Calif.) Savings and Loan Association, said that demand for homes continues strong in Los Angeles and Orange counties, with vacancies lower in Southern California than other metropolitan areas of the U. S. He said he believes new family formations and the continuous influx of new residents there indicate a high-building rate at least through the first half of 1956.

"Home construction is nolv about 1,300,@0 units annually," Marten said, "and, due to this high rate, building costs should stay close to present levels. Consequently, new

When your lumber beors the qbove brond, ybu con be sure it's prolecled ogoinst dry roi qnd lermites. Wilh focilities to hqndle ony quontity, your lumber cqn be treoted in trqnsit by fhe cqrlood or moved in ond out by truck.

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home prices should also continue, at least through 1955, on a level close to those of todav."

New Weyerhceuser Pulp Mill

Speculation on Weyerhaeuser Timber Company's plans for constructing pulp facilities in the Grays Harbor ,area came to an end with the announcement by President J. P. Weyerhaeuser, Jr., that a 400-ton sulphite mill would be built at Cosmopolis on an 850-acre site purchased from the Ultican interests. Work on the new mill will start late this year ancl is expected to be completed during 1957 at a cost in excess of $20,000,000.

The sulphite process of pulp manufacture was selected because of the high incidence of western hemlock on the company's forestlands in southwest Washington.

More Thqn $8O f,fillion Collecled in Yeor From Notionol Forest Resources

More than $80 million from the sale of timber, grazing permits and other land use was deposited by the U. S. Forest Service in the Federal treasury during the year ending June 30, 1955, the U. S. Department of Agriculture announced. This all-time record was due largely to an increase in timber sales under the Service's scientific managemdnt program. The harvesting of national forest timber was stepped up by access roads constructed by timber purchasers and the government. An even greater amount of timber could have been sold without affecting the continuous yield of the national forests.

The 1955 record cornpares with $68,992,686.38 taken in during the previous year, and $76,505,198.67 collected in the year' ending June 30, 1953.

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CRA Men Govering fhe U. S.

First fall rain and football. That means that the birds will be flying south soon. But to the California Redwood Association, it's the signal for their field promotional and research representatives to fly eastward for a series of meetings with lumber dealers, architects, industrial users and specifiers of California Redwood, and research and wood-seasoning organizations.

Headed by Owen T. Stebbins, manager of the Promotion division, and Willard E. Pratt, managbr of the Technical division, CRA field men Harry L. ,I-owell, Raymond F. Smith and Carney J. Campion will be making calls in and around Carlsbad, N. M.; Phoenix, Ariz.; Houston, l'exas; Shreveport, I-a.; Oklahoma City, Okla. ; Salina, Kans. ; St. Louis, Mo.; Sioux City, Ia. ; Minneapolis, St. Paul and Bayport, Minn.; Iropwood, Wis.; Miami, Fla.; Louisville, Ky.; Knoxville, Tenn. ; Charleston, W. \ra.; Philadelphia, Pa.; Passaic, N. J.; Great Neck, L.T., and Chicago during a thirty-day period.

-These representatives of the California Redwood lumber industry will be carrying the message of how to get the best use from the various grades and how best to finish and maintain California Redwood for long life and continued beauty.

August Cement Shipments Top July

Southern California cement plants reported shipments of 1,909,529 barrels of cement and clinker in August, compared to 1,698,658 in July and to 7,66,494 in August 1954. The cement order backlog at the end of August was 2,488,323 barrels.

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U. S. Plywood Sqles Heoding for All-rime, Record-breqking Volume

New York-Sales of United States Plywood Corporation thus far in its current fiscal year are running at an annual rate of $200,000,000, S. W. Antoville, president, told stockholders at the annual meeting here Septernber 7. This would be an all time record-breaking volume and compare with actual sales and previous peak of $150,566,000 for the fiscal year ended April 30, 1955.

Reporting that the corporation's earnings on its common stock for the three months ended July 31 equalled 91.24 a share, Mr. Antoville said that demand for plywood continues at a record-breaking rate. Even should credit restrictions or other factors bring about a moderate let-down,

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total demand for plywood will not be affected. He based this expectation mainly on the steadily increasing amount of plywood used per house.

Antoville said new capital expenditures by U. S. Plywood during the current fiscal year may aggregate $10,000,000. This would include timber acquisitions, manufacturing plants, and new distribution facilities.

"IJnited States Plywood," he said, "is still a growth enterprise. We are constantly adding to our raw material, manufacturing and distribution Iacilities. These are needed to take care of the steadily expanding market for plywood and the many additional products of diversified but allied nature we are producing or selling. The corporation also is substantially enlarging its budget for research and development."

Personql Journqlism

(Clipt from a weekly paper in a small sawmill town)

"Fleck Tombs has' dickered with the sawmill for a lot of Pine slabs which cost him next to nothing, with plenty of time to pay for it, as the sawmill owner didn't know Heck, and he will build a house no better than some of the shacks we already have in our beautiful residential section, and which will be a disgrace to the community when Heck gets it built-if he ever does."

Scotch

A commercial traveler, held up in Orkney by a storm, wired his firm in Aberdeen, Scotland: "Marooned here by storm, wire instructions."

The reply came promptly: "Start summer vacation as of yesterday."

t3"tlf

Grondpo Crobs:

Go it, maiden, while you can, Kid yourself that you're a man; Vote and fight, Stay out all night Wiggling dances-that's all right.

Ole Bill Todd when on a jag, Does them things, but he don't brag. When he wakes from his silly fit, Ole Bill Todd's ashamed of it.

Never you mind what people think, Reach for your hip and take a drink. Cut your hair, Smoke and swear, Molt right down to your underwear.

Sheddin g

il""i?:iJ"',r,",

",.o"o*,!

r,"r come into common usage, as meaning hypocritical grief. Back in the 13th century an English friar named Bartholomew decided that somebody ought to explain a lot of things, such as a lot of vague matters and words found in the Bible. So he wrote a book devoted to that purpose. He called it "The Properties of Things." Finding "crocodile tears" mentioned in the Scriptures, he explained it in this interesting fashion: "ff a crocodile findeth a man by the water's brim, he slayeth him, and then weepeth over him, and swalloweth him." The good friar must have done a lot of research to dig up that one.

Not cr One

Tourist: "Did you see a pedestrian pass by here a few moments ago?"

Native: "Nope, been sitting here all day and I ain't seen nothing pass but one man, and he was a-walkin'."

Grqntlqnd Rice Wrote: What if the sunset's drawing nearer, What if the shadows gather in, Thick with ghosts of the mates who've headed, fnto space where the comets spin; I

Eyes to the front, though the mists are heavy, Life at best is a brief parade, Keep one dream in your hearts, my brothers, Nothing shatters the unafraid. Big

The policeman asked: "What did you think when you looked into the muzzle of that hold-up man's gun?"

The victim said: "I thought to myself, that's the first tunnel f ever saw that had a handle on it."

It grinds a lot, but we must say, You're getting manlier every day. In fact, no man could look so cute, Goin' 'round in a bathin' suit, One-tenth half-way hid inside, Nine-tenths simply sunburned hide.

Rip and snort and paw the airMan-like maiden, f don't care. Smoke and cuss, Say dam and wuss, And put on pants the same as us.

But one thing's left that you can't do, Spit at a crack, and hit it, too. That gift of ours has traveled hence, Through a thousand years of experience.

Ben Frqnklin's Self-Written Epiroph

"The body of Benjamin Franklin, Printer (like the cover of an old book, its contents torn and stripped of its letterings and gildings), lies here food for worms. Yet the work itself shall not be lost, for it will (as he believes) appear once more in a new and more beautiful edition. corrected and amended by the Author."

Nqrrow Escope

Father-"Who broke that chair in the parlor last night?"

Daughter-"It just collapsed all of a sudden, Pop, but neither of us were hurt."

Big and Lifile Leoguers

John McGraw said that the difference between a big league and a bush league ball player is that the big leaguer steps forward to meet a pitched ball, while the little leaguer waits for the ball to reach him.

IMPORTERS LUMBER & OF FOREGN PLYWOOD N*

Sqcrqmenfo Hoo-Hoo Elect New Slofe of Officers

Sacramento Hoo-Hoo Club 109 held its annual elcctions at the Old Tavern in Sacramento Septer.nber 21. I.-ollou,'ing cocktails (complir.nents of Rounds l-umber Company) and ciinner, Alfred Baltus, outgoing presiclent, turned over the pror,.erbiai gavel to Jack I3erry, Sacramento rvholesale lur.nberman, who will head the 109 Club during the 1955-56 year. Racking up the new president will be I-awrence Derr, J. l,I. Derr Lumber Compamy, vice-presiclent, ancl C. I). LeNI:rster, \\iestern 13uilding Revien, re-elected secretary-treasurer.

The new board of directors will include Ervin XI. Bjerke, Berco Sliding Door Xlanufacturing Co.; \V. B. Renson, Sierra Mill & I.umber Companl'; Theorlore L. \\,rassarcl, \\'intrin Lun-rber Sales Company, ancl the r.relv officers.

In adclition to election business, the club also hacl an inforrlative talk by Louis Landau, secretary-r.nanager, Associated Horne Builders, Sacramento.

The next schedulecl meeting of the Sacrarnento Hoo-FIoo r,vill be Wednesday evening, October 19, at the Ol<l Tavern, with new President Jack Berry presiding.

Forestry R.efresher qt Yqle

New Haven, Conn.-n{any of the nation's top executives in the field of industrial forestry will become students again at Yale university in November for a series of seminar refresher courses in forest management and industrial adr.ninistration. The session will be held November 7-18 at the Yale Forestry School under the direction of E. T. F. \\rohlenberg, professor of industrial forestry.

llant to BUY A GERTI]IGER IIFT TRUCI(?

fs1m5-|yqdg

Here is your chonce lo get immediote delivery on o lote-model Gerlinger lift Truck ot o Consideroble Soving:

90-doy Guoronlee on oll equipmenl. '51 ond '52 models hqve new molors ond complelely overhouled. All equipment in perfect condition qnd hos been operoled less thon 40 hours per week overoge since new on our locql dock ond rentol operolion's.

ACE COTIPAlITES

1325 E. Opp 5t., Wilmington, Colif.

Phone: NEvodq 6-1371 Night: TErminol 4-1568

T\TENTY.FIVE YEARS AGO TODAY

As reported in The Cahfornia Lumber Merchant October 15,1930

Wendell T. Robie of the Auburn Lumber burn, California, has been elected president of Ski Association.

Company, Au- Lumbermen's Association, to be held in Pasadena, Novemthe California ber 7 and 8.

Earl Johnson, Jphnson Lumber Company, Pasadena, has men been named chairman of the arrangements committee to been prepare for the annual convention of the California Retail

Riordan, one of the most prominent retail lumberArizona, died October 7 at the age of 65. He had the lumber business in Flagstafi for many years.

The announced production of lumber in the CaliforniaNevada region f.or 1929 was 2,063,511,000 feet, a slight increase over the previous year. The pine region cut 1,464,235,W; the redwood region 598,000,000.

The lumber industry of the United States National Lumber Manufacturers Association is mal demand to the government for exclusion lumber from this countrv.

through the making forof Russian

Miss Kate Salisbury Boardman of San Francisco was married October 9 to William Henshaw ("Bill") Nigh, San Francisco lumberman

Geo. F. Weis Lumber Company, Los Angeles hardwood wholesalers, announces that James J. Cline, has become a partner in the business. They are building a new and modern lumber plant and warehouse near their old location.

L. C. Stewart, vice-president of Sudden & Christenson, has been appointed 'chairman of the maritime and harbor committee of the San Francisco Chamber of Commerce.

The State of California receives federal government for forest fire Clarke-McNary Act than any other

J-M Appoinls Dqndrow

more funds from the prevention under the state in the union.

New York-C. George Dandrow has been appointed to the newly created post of vice-president for customer relations, it was announced by A. R. Fisher, president of Johns-Manville Corporation.

Ploy 352nd ferrible Twenfy Tourney; Plqn Pebble Beqch October frek

The 352nd Terrible Twenty tournament was held at Bel Air September 22, with Bob Falconer supposedly acting as host. He arranged the tournament beautifully, ran the pari-mutuel but got lost in a gin rummy game (he hid away with his pigeon some place). Curt McFadden won the tin whistle event of the day with 42 points, and Clarence Bohnhoff with 39 points took second place.

In the match play, Bauer caught Osgood on an off day and beat him 4 and 3. Ilunter beat Falconer, so Bauer and Hunter will play the finals of the upper bracket in November at Red Hill. Bohnhoff beat Galleher in the lower bracket

4 and 3 and wins the first six-months tournament, as the other semi-finalists, LaVon and Huck, defaulted.

Our October trek to Pebble Beach is all arranged, with wives invited. There will be one official round at Peninsular on Thursday afternoon, October N, and facilities for Cypress on Friday morning. The CAL-SC game is at Berkeley Saturday the 22nd. Accommodations are all reserved in Nlonterey.

The club voted an assessment of $25.00, so be prepared for such a notice from Whittaker. Sterling Stofle is donating'a trophy to be knoqn as the Jim Goodhew trophydetails to be announced later. Harold LaVon has moved to Phoenix but is keeping his membership and will appear whenever possible.-H. M. Alling

TWIN HARBORS I.UMBER GOMPANY

Aberdeen, Woshington

Mqnufqclurers ond Distributors of West Coqst Forest Products

525 Boord of Trode Bldg. . PORTTAND 4, OREGON Phone ATwqler 4142

MENTO PARK

Bob JVlcefie, Jim Rossmqn

1618 El Comino Reol

DAvenport 4-2525

ENT. l-0035 from Bay Areo & Sqn Jose

Golif ornio Represenlolives

Quality :-! Dependabiliry !-! Service

WHOLESAIE DISTRIBUTORS

Complete Stocks

ol quclity Foreign & Domestic Hcrrdwoods

Clecrr Ock Thresholds

Bod d Spircl Dowels

_ Plywood

MacBtATH HARDW0OD

GOMPAIIY

5oll Professionol Bldg. EUREKA. CATIFORNIA

Hlllside 3-1674

TOS ANGEIES 15 C. P. Henry & Co.

714W. Olympic Blvd.

Rlchmond 9-6524

Rlchmond 9-6525

Montoncr lumber €ompony Boosts Smqll, Modern Moore Dry Kiln

One of the most modern small kiln installations in northern Montana is the new Moore Cross-Circulation single-track kiln at Broeder Brothers Lumber Company, Creston, Montana, which has now been in operation for several months. This mill cuts approximately 45,000 feet per day of Ponderosa Pine, Fir, Larch and Spruce. A1l of these species are dried in the kiln and about 50/o of the entire cut is sold in eastern Montana.

A new boiler house with a 75 h.p. boiler and fuel bin were recently constructed and a dry shed, together with storage tracks at the unloading end of the kiln, have beer-r installed.

The dry kiln is of the latest Cross-Circulation design. Equipment is housed in a wooden building constructed with three layers of 2x6 tongue-and-groove with roofing paper between layers, making a well-insulated wall 6" thick, which gives lowest insurance rates for wood building construction. The interior of the kiln walls and ceilings are painted rvith MooreKiln Non-Fibrous Walltite to protect and preserve the surface against kiln acids and humidities. The roof is of similar construction, having heavy felt paper fastened to the roof with Moore-Kiln Roofing Cement, which eliminated the use of nails and permits expansion and contraction of the paper and the wood deck without tearing the roofing.

Drying conditions of heat and humidity are automatically controlled within the kiln building with a Moore autographic controller instrument which also regulates the operation of the roof ventilators and controls the heat in either direction of air circulation by means of dual dry bulb feature. Large 72" diameter fans operated with a special 25 h.p. motor provide a

large volume of air efficiently heated with 2" diameter fin pipe to uniformly season the stock to a desired moisture content. Low pressure steam at 15 p.s.i. supplied to the kiln, is a feature of this operation. To secure proper drying results it is necessary to reverse the direction of the air circulation within the kiln at periodic intervals. This is accomplished. with a special Moore time-reversing switch which does this automatically, eliminating any possibility of human error.

Fred Broeder, Jr., personally supervises the kiln operation.

Moteriols Cqrqvcn lo Deqlers

"Let's get the show on the road" is the motto of members of the Building Materials Exhibitors Association who are participating in the 1956 Building Materials Caravan. Several manufacturers have already contracted for their traveling exhibit to prominently display their products before thousands of irnportant dealers at 10 retail lumber dealer shows.

A 35-foot specially designed trailer, the largest permitted on the road today, will move the Caravan from city to city. The Caravan will leave Pittsburgh January 5 and its first stop is January 9-11 at the Kentucky Retail Lumber Dealers Convention, Louisville.

Bunycn Reno Reroil Yord Moved

Reno, Nev.-After many years in the retail lumber business at 500 Evans Ave. here, the Paul Bunyan Lumber Company has lost its lease from the Western Pacific R. R. Co. and has had to move. After October 15, the yard's new location n'ill be 2755 East 5th St. (P. O. Box 854), Reno, Nevada, reports Manager Henry D. Hancock.

rHE SECURITY ROYAI. DUICH PAINT TIANUFACTUNING CO., los Angelee, producers ond distribulors of fine points for lumber deolers, enterloined norc lhon 500 guests from the indurtry ot itr onnuol Open House Septcmber 25. Bill Sibbrel (right), soles manqger of lhe concern, ond Jim forersoll lll (lefi), producion superinl€ndonl, shown in lhe phoro below, were ho:ls ot o bufiet supper (shown lcfi) ond explcined the vorious operolion3 necressory to produce quolity point ot on equiloble prico to lhc contum€r. llr. ond lUlrs. Gecil C. Gockrell. Pick'r Building ,fldtcriq! & Supply Gompcny, West Covino, shown ol rhe lefi below, were rypicol of the dozenr of deolcrr pr*enl ol the ofioir, Following tours of fhe modern plsnt, gue3b w.re Gnt.rloincd in the loter hours of the evdning by rcvcrcl nighr club circuit voudeville octs from los Vcgos.

Golifornin Redwood Associotion Fulfills Voriety of Requests

The word on California Redrvood is reaching beyond the lumber marts of the United States, where it is recognized as a quality product of California. Here are some of the lesserknown postmarks on one day's inquiries for literature at the California Redwood Association in San Francisco: Valley Falls, R. I. ; Cohoes, N. Y.; Inkster, Mich.; Claymont, Del. ; Fremont, Neb. ; Birdsboro, Pa. ; Revere, I\{ass; Fort Pierce, Fla. ; Mystic, Conn. ; Chagrin Falls, Ohio; Blue Island, Ill. ; Manitowoc, Wis.; Twisp, Wash.; Silverton, Ore.; Golden, Colo.; and New Hamburg, Ont.

On any average day during the first five months of 1955,

the mailman delivered 60 letter and postal card requests for promotional and conservation literature to the offices of the CRA. The mailbag contained more than 600 requests for the 1955 "Garden Ideas from California," following a special promotional campaign in the trade press and in selected metropolitan Sunday "house and garden" supplements. There was a total of 3,589 letters and cards received during the month of May, bettering the previous record of 2,768 during July of 1954.

Many letters, from the lumber trade request quantities of literature on such subjects as garden fences or garden ideasas many as 250G-for distribution to customers and potential customers of redwood products in their sales area.

.et4tnlter, Ear,'A 7arcjil !o4/p/ Uiiluouf Sdnq 4u,

OAI(, BEECH, ond lrlAPLE FLOORING

Bradley Unit Wood Block Floodng

Higgins Lsrninoted Block Flooring

Ook Threshold ond Sill

Cedor Closet Lining

Truck Body lumber ond Sfoket

6430 Avqlon 8!vd. Los Angeles 3, Calif.

GAILEHER HARDWOOD CO. WHOtESAtE Flooring and Lumber

Trussed R.qfters in Provinciql Homes

Washington-Low-pitched and flat roofs may dominate current home design in some parts of the country, but in the "Show Me" state of Missouri, high pitched roofs of the provincial style of architecture are booming business for Stanton Development Corporation, Kansas City, according to Timber Engineering Company, research affiliate of National Lumber Manufacturers Association. A larger, more imposing exterior appearance is achieved with 9-in-12 pitched Teco trussed rafters, which also make possible clear-span roof construction that eliminates loadbearing partitions and gives the effect of interior spaciousness so much in demand by prospective home buyers. The ease and simplicity with which Teco trussed rafters are built enables the Kansas City developer to prefabricate

Phones: PL 2-3796

TH 0t83

and assemble all roof trusses with his own facilities, using Teco wedge-fit timber connectors supplied by Tri-State Lumber and Shingle Co., Kansas City. An illustrated leaflet is available without charge from Timber Engineering Company, 1319-18th Street, N.\M., Washington 6, D.C.

Riverside Setting Building Poce

Riverside, Calif.-After a slight drop early this summer, Riverside county's unincorporated communities are again on a record pace of $2 million a month in construction. August permits were $2,317,299-almost $1 million more than July valuation-and put the year's first-eight-months total at $15,649,600, which was less than $700,000 short of the total for all ol 1954, the record year. August's construction was mostly single-family dwellings.

Jim Bcrry

Shcdc hold 2 million fcct of'lunblr

Tuttttv lurn Lunun Slus (onmnv

..CALIFOR,NIA'5 FINEST FIR,N'

,YIANUFACTURED BY

TRINITY RIVER LU'VIBER COMPANY, HOOPA, CALIF. Wholesole to Lumber Yords Only.

393I GEARY BIVD.

sAN FRANCISCO I8, CALIF. SKyfine 2-2040

Sqn Frsncisco Hoo-Hoo-Ettes lnstoll Officers for New Yeor

San Francisco Hoo-Hoo-Ette Club 3 started its new year September 13 with a dinner meeting at the Bellevue hotel. The first order of business was the installation of the new officers, with these lumberwomen now in the executive chairs:

President-Lucy Lipe, Pacific Lumber Co.

1st Vice-president-Elise Wahlund, Simpson Redwood Co.

2nd Vice-president-Peggy Brooks, Wood Conversion Co.

3rd Vice-president-Emily Dassonville, Simpson Redwood Co.

Secretary-Ray Dolsen, Twin-City Lumber Co.

Treasurer-Tilo Trethewey, Santa Fe Lumber Co.

Publicity chairman-Florence M. Barnes, Gillon Lumber Co.

Membership chairman-Bessie Pappas, Mar-Mac Lumber Co.

Initiation chairman-Minnie Wicklund, Union Lumber Co.

After the offrcers were properly installed, the men-rbers presented the outgoing president, Sally Haddox, of \\'er.erhaeuser Sales Company, with a gold bracelet ornamented r,l'ith an inscribed medallion. Paul Ovend, of the California Redwood Association, presented the new president, Lucy Lipe, r,vith a gavel which the Hoo-Hoo-Ettes appreciated very much.

Arcqdicr Building Aheod of 1954

Building permits issued in Arcadia, Calif., this August reached $3,865,617 to far surpass the August 1954 figure of. $778,689. They included 72 single-family du'ellings. A total of 725 permits were issued in the first eight months this year at $8,689,717, against 758 last year to that date at $7,880,372. o,3o9e

Sell REDWOOD TANKS for Economicol Storoge

Automdtic Waler Syslems do foil. ond then wqter 3s ot o prernium. Redwood Storoge Tonks ore the mort economicol. lnitidl co3t is lower, ond they hove o longer life, Redwood hor high insulqfion volue; keeps woler cool, Redwood ir resistsnt to fungi ond insect oflock. Furfhermore, wo ron give immediote dclivcry.

Complete Your line with REDWOOD TANKS

2Brc MrLLs

$outhern California Lumber $ales

Nqtionol Housing Librcry Opens

Karl A. Baer, chief librarian of the National Housing Center, has been readying the nation's first reference library on home building for the opening date of October 3. "We should be able to supply the staff, the building member, and the general public with an unusual collection of information pertinent to the home building industry," Baer said. "Our policy is to make the library practical rather than historical or theoretical. This means we will have a complete working collection of all material that is of immediate practical value to the home builder and the home buyer."

Compactly arranged in Ll62 square feet of spacerin the Center, the library collection includes the technicalities of home building and economic, legislative, educational and public service aspects. The material covering this wide field will consist

of books, journals, government documents and trade publica- .;,;,! tions which will be kept up to date.

The library will digest current home building literature, pro-

vide a question-answer service and translate foreign language

literature. A special decimal classification of books and trade journals has been developed to fit the exact needs of the library ' and make access to the library material easy for the reference librarianandthelibraryuseringeneralatthenewNational Housing Center, 1625 L Street, N.W., Washington 6, D. C.

Motheny Chonges Firm Nome

To DEPEND Also

oN

Sinrro We

and Door Cornto Matheny Mill Matheny, owner l9l7 in Oakland. 7t2t lEucnAPH toAD 1O5 ANOH.ES 22, GAI|FORNIA PArkview 8-73fq

.:T*:il".,1,"".,::il

expected to begin operations in the new factory at Fullerton, Calif., late last month; offices will be ready about October 15. Structure of the plant is wood joists, plywood sheathing and tilt-up wall panels on poured-in-place concrete columns. Factory area is designed for future expansion by tilt-up panels which may be removed for additional area. fn the office area, walls of glass doors slide open to private garden terraces; two garden courts open to the sky. Bearing and shear walls are structural clay block; roof is slab-type wood frame supported on corner steel posts. A. Quincy Jones and Frederick Emmons were the architects.

Sell Plywood Firm

Textron American, fnc., Providence. R. I.. has purchased Coquille (Oregon) Plywood, fnc., and will operate it as a division. A price of $4 million was paid. The Coquille plyu'ood mill has been producing 100 million feet a year. Its 65acre log pond and some standing timber were included.

Gqin in Lo Hobro

1955 building in La IIabra, Calif., is well ahead of 1954. Permits issued through August were $3,756,162, compared to $2,4L5,fi2 in the samd period last year. August's total was $501,463, including 40 single-family units.

Redwood is one of the most important commercial woods of the United States. Keep the Redwood Region Green.

llews edefs , ,.

The Bear River Lumber Co., Bull Creek, Humboldt county, was sold to Al Peirce and Associates, Coos Bay, Ore., by the Trimble Lumber Co., marking Peirce's entry into the northern California field; he said he expects to acquire other timber to supply milling operations.

Portland, Ore.-Crown Zellerbach Corp. announced that St. Helens, near here, has been selected as the site for its $750,000 green veneer mill that will mark its entry into the plywood business in this country. Completion in early 1956 will see an annual capacity of 87 million sq. ft. of green veneer, ft" thick, to be sold to plywood producers in Oregon, Washington and, possibly, California; later a fullfledged plywood operation is planned.

A downtown Oakland site was selected for a multimillion dollar Kaiser Center witl-r office and shopping facilities. and to house world-headquarters for the various Kaiser companies. Fritz Burns, Los Angeles builder, will be president and general manager of Kaiser Center.

Portland, Ore.-Willamette Valley Lumber Co., one of the largest lumbermaking firms in the Pacific Northwest, exchanged stock that makes Willamette National Lumber Co. a wholly owned subsidiary. William Swindells is president of both firms.

The opening of permanent offices for the newly formed National Institute of Wood Kitchen Cabinets were announced by Richard C. Chapman, Institute president, following a directors' meeting in Chicago September 30.

5 MoIr[RI{ Klr.ils ro stRvr your

IAILLION BOARD FEET CAPACITY PER 'VIONTH _ MODERN FACILITIES _ FAST HANDTING TWO WEII.LOCATED PTANTS IN tOS ANGELES AND THE HARBOR AREA

When you depend on WAIL you know your lumber drying ond processing is properly supervised by troined Speciolists

Cqlexico Gets HHFA Approvol On Slum Gleoronce Progrom

The Imperial Valley city of Calexico, Calif., a community of 8,000 population located on the international boundary line betweeri the United States and Mexico, has received approval of its program for the elimination and prevention of slums and blight. Calexico is the third city in California to receive such approval. Such action by Oakley Hunter, acting administrator of the Housing and Home Finance Agency, carries with it certification that federal assistance of the types specified in the Housing Act of 1954 may be made available to this community in carrying out its program of urban renerval. This border town lies within one cf the largest irrigated areas in the country. The area receives its water from the Hoover Dam reservoir. Calexico has been active in recent years in all phases of urban renewal. A slum clearance and urban redevelopment project is in the final planning stage. There are two lowrent public housing projects in the city-one of 45 units owned and operated by the city, and the other of 25 units operated by the Imperial County Housing Authority. The city plans to develop 30 additional units recently allocated by the Public Housing Administration to provide housing for low-income families to be displaced as a result of urban renewal and redevelopment activities.

There are an estimated 600 substandard dwelling units in the city and it is expected that the city I,r'ill add a building inspector to the present organization to assist in inspecting these structures.

A new and exciting architectural material for fences, windbreaks, car ports, etc. All Iumber needed for 8 ft. of fence included in one handy bundle. Ccdar or Redwood.

Dealer Inquiries Invited

Add-q'R.oom Compoign Builds Added Decrler Scrles

The nation-wide Add-A-Room campaign spearheaded by the Gypsum Association is moving ahead this year at a sharply stepped-up pace, according to Lloyd H. Yeager, general manager of the association.

Spurred by the continuing "baby boom" and other factors, the gypsum producers group, Yeager said, plans to reach an even larger audience of prospective Add-A-Roomers through its tg55 publicity and promotional program than it did last year, rvhen the campaign was launcl-red.

To further stimulate the multi-billion dollar home-improvement market, he reported, top national magazines with a coinbined circulaiton of over 50 million are car-

rying illustrated Add-A-Room features. With regard to bther media, the gypsum of;ficial said that "the flood of Add-A-Room newspaper and radio-TV publicity this year rvill even exceed that in 1954, when the Add-A-Room campaign was publicized by 1,400 newspapers with a total circulation of 60 million and by hundreds of radio and TV stations from coast to coast."

To help the nation's building materials dealers get as large a share as possible of the growing Add-A-Room market, many of the. individual gypsum manufacturers are carrying on special merchandising programs at the dealer level. At the same time, the association is alerting the dealers to major publicity breaks on which they should capitalize, and is urging them to:

1. Establish their place of business as an Add-A-Room headquarters with truck signs, posters, displays, direct mail, literature, etc.

2. Feature the Add-A-Room theme in their advertising.

3. Team up with local contractors, electricians, plumbers, etc., to close prospects.

4. Be prepared to give advice on financing methods and loan sources.

The home-improvement market, Yeager pointed out, has shown a spectacular growth in recent years, with the national expenditure for home repairs and alterations rapidly approaching the total spent for entirely new home building.

He cited, for exa'qrple, a Bureau of Census study which indicates that homeowners are currently spending $10 billion a year in the fix-up market.

This, he noted, is nearly as much as is now being spent in the United States each year for all ner,v automobiles, busses and trucks, and is already fairly close to the anticipated outlay of about $12 billion a year for new homes during the next decade.

Yeager also called special attention to the millions of Add-A-Room prospects rvhich are now available, and the many millions more rvhich are being created, due to the steady increase in family formations.

"The proportion of married people in our population today," he observed, "is the greatest in history, and our yoltng adults are marrying at an earlier age than ever before. What is even more to the point, young Mr. and

Mrs. America are having more children than their parents, with middle-class families now approaching a new norm of three or four children. As for the birth rate in general, it is apparent that the so-called 'baby boom,' which started in 1940, continues to be one of the most significant forces in our economic life. Thus, for example, the number of births in the nation last year reached the total of 4,100,000an all-time high."

Just as important to the Add-A-Room market as the rising birth rate, Yeager emphasized, is the marked increase in owner-occupied homes from 44o/o in 1940 to 55o/o in 1954.

"Most of these nerv homeowners," he pointed out, ,,have growing families, and a great many of the new homes they have bought are of the expandable type-with an attic that can be finished off, a breezeway carport, or porch that can be converted into living space, or a basement that can be made into a recreation room. When the new homes they have bought are older ones, these nsur young homeowners are, in many cases, likewise facecl with the necessity of expanding their living quarters rvhen nerv children come along or the younger ones grow up."

It is because of all these factors, Yeager declared, that the gypsum manufacturers are "convinced that various segments of the building industry should push ahead with a'large-scale publicity and promotional program aimed at the vast multi-billion dollar Add-A-Room market."

Building permits for the month of September in Orange, Calif., \,vere more than $1,600,000.

TEtEGRAPH RD., tos ANGELEs 22, cArtF. ^ I RAvnOnO 3-3221 {l

pendaroah

Among those attending the Western Pine Association September convention in Portland were these northern Californians: P. V. Burke, president, Sacramento Box & Lumber Co. ; L. J. Carr, Sacramento; Marshall Schmidt, sales manager, L. J. Carr & Company, and Eric Engstrom, general manager of Sacramento Box & Lumber Company.

Harry Merlo, sales manager of Rounds Lumber Company, San Francisco, left on a three-week business trip to the east October 9. Besides visiting the Rounds Lumber Company offices in Dallas and Wichita, he will be calling on Rounds' accounts throughout the southeast and eastern states.

Horace Wolfe, president of Marquart-Wolfe Lumber Co', Los Angeles, returned this week from the middle west, where he attended the Sash and Door Jobbers meeting in Chicago. Following the close of the convention at the Edgewater Beach hotel in the Windy City, he visited Oshkosh, Wis-, and Cleveland, Ohio. While in Cleveland he attended the NRLDA convention.

Bob Neiman, partner in the Neiman-Reed retail concern, Van Nuys, California, returned the first of this month following a three-week stay in Portland, eastern Oregon and northdrn California. While away he called on various suppliers of lumber and allied products, visited with friends and business associates, and fished.

Ray Dunbar, buyer for Hedlund Lumber Sales, Inc., has moved from Sacramento to Redding to facilitate his buying operations. He now maintains headquarters at 2886 East Way in Redding.

Sel Sharp, Z7-year man with the California Redwood Association, returned to San Francisco October 3 after spending a week in Chicago on association business.

John Sampson, head man of Sampson Company, Pasadena, is shopping for another cruiser. He recently sold his yacht at Lake Mead, where he spends most of his free time fishing.

R. S. Youngberg, manager of American Sisalkraft Co., San Francisco branch, returned to the city September ?-5 after attending a management meeting at the New York City office for two weeks.

Paul McCusker, well-known San Francisco wholesale lumberman, spent the third week of September calling on mill connections in Portland and other parts of Oregon.

Bob Leishman, A. L. Hoover Co., San Marino, spent several weeks during September and October at Scotia, California, mills on a combined business and vacation trip. He is expected back in southern California about the middle of this month.

o Scientifically Designed for Long Life!

o Built to Stay Straight and True!

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o Priced Much Lower Than You'd Think!

The California Redwood Association welcomed Ben Allen back into the fold October 3. Ben had been having quite a tussle rvith some belligerent bugs, but he showed them who was boss.

Phil Gosslin, head man of Gosslin-Harding Lumber Co., Walnut Creek, visited northern California mill connections during the first week of October.

Carvel Brown, manager of Orban Lumber Co., Pasadena, returned last month from a combined business and pleasure trip which he spent in the northern California mill country.

Fred Windeler, George Windeler Company, Ltd., and Mrs. Windelern are in the east, where Fred will be taking in the National Wood Tank Institute meeting at Buffalo, New York, October 20-22. The Windelers left San Francisco on their combined vacation-business trip October 4, and traveled east via the Canadian route.

Bob Erickson, who has been with the Kline Lumber Co. at Westminster, is now in the wholesale order department of Consolidated Lumber Co. at Wilmington.

Matt Ryan, Hedlund Lumber Sales, Inc., Sacramento, announces that Marion Snead, Hedlund's San Joaquin VaL ley man, has moved his base of operations from Modesto to Fresno in order to maintain a better coverage of the San Joaquin Valley area. Snead may no\v be reached at

2185 Hunlingron Drlvc, Son torino 9, Colif.

ExcHANcE Sawunts Serus l!o.

2433 North 22nd, Avenue in Fresno, or by calling Fresno 9-@32.

Anne McGowian, general sales manager, Mendo Wood Products, producers of Mendo Studs, Ukiah, California, was a recent visitor in southern California. While in Los Angeles she covered the town with Sterling Wolfe, sales executive of Marquart-Wolfe Lumber Company, calling on various dealers. Anne also enjoyed some of the nite spots in Hollywood during her short stay in the Southland.

Del Pugh, owner of Sierra-Nevada Pine Company, Sacramento wholesale lumber firm, spent the second week of September calling on his northern California mills.

Ed Schedin, formerly of the San Pedro Lumber Co., has joined the sales for'ce of Consolidated Lumber Co., Wilmington, in the wholesale order department headed by J. W. Fitzpatrick.

Northern California hardwood lumbermen who attended the National Hardwood Lumber Association convention in Chicago, October 11-14, and soon to be returning to the Bay area, are: Ed Zittleman and Don White, White Brothers, Oakland and San Francisco; Fred Branch and Dave Jopes, Pacific Hardwood Sales Co., Oakland; Bob Kahn, Forsyth Hardwood Co., San Francisco; J. E. Higgins, Jr., J. E. Higgins Lumber Co., San Francisco; Stan Eznekier, E. L. Bruce Co., Oakland, and Jim Davis, Davis Hardwood Company, San Francisco. Among the southern California lumbermen who, up to press time, had signified their intention of taking in the meeting were Roy Stanton, Jr., and Stan Swofford, E. J. Stanton & Son, and C. R. Taenzer, president, American Hardwogd Co., both of Los Angeles.

When Ordering

Plywood - Stop Worrying Abour A BATANCED STOCK !

You Gqn Get lmmediqfe

Delivery of L/C/L lots from our worehouses of guoronleed DFPA

FIR PLYWOOD

lhot's rightl You don'l hovc lo buy c cerlood-but you con slill moke o fine net profitl

Wholever your requircrnentr, PGA will be hoppy ro serye you os well or rhouldcr romc of your invcnlory problems.

P.5. Wc corry sfocks ol Philippinc mahogony plywood (Lavon) tool

BUI1DINC If,ATERIA1 YARDS IN PRINGIPAI NORIIIERN AND CENTRA] GAI,IFORNIA GINE'

H- Yu* I***MATr'N o

Ponelyte Purs Big Push Behind lls'Horvest Festivql' Pqttern

"Dealers, distributors and fabricators of decorative laminates have been rnissing out on the biggest potential market for their products ever found in the industry," declarecl William W. Gordon, general sales manager of the panelyte Division of the St. Regis Paper Company, announcing the opening of St. Regis Panelyte's "Harvest Festival,, promotion, the most concentrated trade and consumer promotion for its Harvest pattern ever experienced in the decorative laminate industry.

St. Regis Panelyte's "llarvest Festival" has been designed to spur sales right dorvn the line for more than 5,000 dealers and distributors as a result of its combined advertising, publicity and promotional program on important sales fronts. Sales representatives will be able to win a vacation trip to Bermuda, and other fabulous prizes have been arranged. To help distributors and dealers satisfy the demands of their customers, "Harvest Festival" shipments of Panelyte will be made in special fast-moving colors and quantities of Panelyte's most famous patterns.

Helping to demonstrate the new importance of dec-

All inquiries regarding NE\U7 PRODUCTS, New Literature or booklets and other items mentioned in this section should be addressed to THE CALIFORNIA LUMBER MERCHANT, Room 508, 108 ril/est 6th St., Los Angeles 14. Your inquiries will be promptly for. warded -by us to the *unirfu.tuter or diitributor, who will then answer your inquiries'direct.

orative laminates like Panelyte to homemakers will be a series of direct mail pieces and decorating hints that will be sent to newspaper women's page editors throughout the country.

Highlighting the entire "IIarvest Festival" promotion is the pattern after which the Festir-al has been named. Delicately styled, u'ith a finely-drarvn fruit motif, the nerv Panelyte pattern is available in 20 color blends, featuring warm hues of coral, pink, charcoal, g'reen, yellow and white. As pointed out by the company's home fashions consultants, the nelv pattern can l.relp homemakers give their kitchens and bathroon.rs a veritable Fall facial and simultaneously stimulate strong netv sales for the industry.

New'Ply Meqsure' Accurqfely Counts Number of Plywood Sheets in Stock

Counting the number of plyrvood sheets in a stack has been made instantaneous and accurate using the nerv Ply Measure, a steel tape measure calibrated in the various standard plywood thicknesses, manufactured and marketed by Ply Measure Co., 525 Market Street, San Francisco 5, California. By catching the end of the measure at the top of a stack of plywood, the e.xact number of sheets in the stack is read off in the proper thickness column at the bottom. Instructions for counting stacks up to five feet in height are printed on the ten foot long steel tape.

With the appearance of an ordinary steel cased spring tape rule, the Ply Nleasure has the various standard plvrvood thicknesses and one-inch measurements printed on either side. Thus, one side is used to count %, %, % and one-inch thick sheets; the other for %, 3/+ and one-inch sheets or measurements.

For taking inventory, checking loads, filling orders and

verifying orders, the Ply Measure provides an instantaneous and accurate count. The tape rolls from and returns to a pocket-sized chrome-plated steel case, approximately two inches square and z/s inches thick. Ply Measure will retail for $5.50 each.

compatible fungicide, to attain a natural finish and retain the natural beauty of the Redwood. Though the slots are the same in each model, the over all appearance has been altered to fit specifications of individual paint companies.

New Low-Cost Lumber Wrop

The Thilmany Pulp & Paper Company of Kaukauna, Wis., announces publication of a new brochure and sample folder on its Medium WRAP-DRI as used in the protective wrapping of stored lumber, which is said to offer many advantages over the permanent-shed type storage previously used by so many lumber companies, including elimination of expensive buildings, simplified stock control, greater mobility and, with "Trademarked" WRAP-DRI. extremely lorv-cost advertising; also information shorving that this new method of storage helps to eliminate or prevent bowing or crooking in stored lumber. Copies and samples are available without charge.

Hcrrborite, Tough'Super Plywood', Goins Populority in Home Building

Harborite is the trade name for overlaid Super-Harbord, Harbor Plywood Corporation's original boat hull plyrvood. The manufacturer discloses that Harborite is a premiumgrade construction material that rveathers like glass, does away with paint checking, takes advantage of plywobd's tremendous strength with light u'eight. Each panel is manufactured in accordance with U. S. Commercial Standard CS45, and exceeds U. S. Navy requirements for boat hull plywood. Each panel of Harborite is inspected by the

th.e

Kitclten..

Redwood Disploy Pqnel for Point Color Chips

With the growing use of "silent salesmen" in the retailing of building supplies, the Muir Company of Mill Valley, California, has come up with an attractive, stand-up Redwood display panel for paint color chips. Designed by Burke and Hunt, industrial designers and merchandise counselors of San Francisco, the display stand is produced at a lower cost than stock display stands now on the market. Since January of this 1'931, the Muir Company has manufactured 2500 Redwood stands for six major paint companies. In the process they have consumed 45,000 lineal feet of 1" x 2" Clear All Heart, kiln-dried redwood, into which they have cut 800,000 quarter-inch slots to a depth of ls/s" wilh a special machine which slots six sticks in one operation.

The display stand (pictured) is 26x24" with 12 rows of 14 slqts each for display of color chips, space at the base for the display of six different paint folders, natural finish Redwood paint product sign at top, and a spring-clip attachment for showing the selected brand of paint can, The entire body of the display is bonded to a back oI %" Masonite. A stand-up removable brace (not shown) is of quarter-inch wrought iron. Each Redwood element of the display has been dipped in a mixture of clear lacquer and lacquer sealer (in equal proportions), together rvith a

Douglas Fir Plywood Association and bears the edge brand -EXT-DFPA.

FHA requirements permit the use of Harborite for all finish parts of the house-lapped siding, panel siding, soffits, gable ends, interior paneling-provided minimgm thickness requirements for each use are met. These are:

lapped siding-sf"; plain panel siding-%" ; grooved panel siding-5/76"; when applied over plywood or lumber sheathing. When used without sheathing, over building paper increase thickness %". For interior paneling, 5f16" Harborite is recommended on studs 16" o.c., although FHA allows rf". Use 3/s" on studs 24" o.c.

New Morlire Ad Mots for Deqlers

A new series of dealer advertising mats for Marlite plastic-finished r,r'all and ceiling paneling is being distributed by Marsh Wall Products, Inc., Dover, Ohio. Illustrations and copy emphasize the th'eme of Marlite's suitability for any room of the house and its lasting beauty because of a baked plastic finish. Separate mats are provided for Woodpanels, Marble Panels and Plank and Block. Mats for the tongue-and-groove Plank and Block panels carry a do-ityourself appeal, one message suggesting "modernize a room in a weekend."

0lltuanat

Joseph W. Riglesberger

Joseph W. Riglesberger, 82, president of the Tropical Hardwood Co., Vernon, Calif., died suddenly October 3. Mr. Riglesberger was long recognized as one of the nation's leading authorities on rare woods and had been supplying fine hardwoods for hobbyists and others from l-ris company for more than 20 years. He lived in Arcadia and had been a Southern California resident more than 45 years.

Earlier in the day of his death, Mr. Riglesberger had visited the offices of The California Lumber Merchant in Los Angeles seeking a copy of J.oyce Kilmer's poem, "Trees," rvhich he remembered having been reprinted in one of tlre publisher's columns in the magazine. lle was apparently in the best of health and astonishment was expressed when he told his age to the staff, his vigor and mentality belieing his 82 years. He told us of requests from all over the world for his rare hardwoods and, at the time of his visit, an early appointment was made with the old gentleman to visit his company and prepare a feature story on him and his business for these pages.

Joseph Riglesberger leaves two sons, Louis F. Riglesberger, Sierra Madre, and Joseph H. Riggs, Balboa; two daughters, Mrs. Lucile Collins, Arcadia, and Mrs. Louise Kuntz in Germany, two grandchildren and three greatgrandchildren. Funeral services and interment were in Forest Lawn October 7.

254 glued laminated arches recently fabricated in Portland, Oregon for the field house of Union College in Schenectady, New York, set a new record for length of arch.

SCRTA Heqrs Overtime Tolk

"Does Or.ertime 1':ry" l'as the n-rain topic for cliscussion at the regrrlar nrceting oi the Southern California Retail Lumlrer -\ssn. at thc Biltmore hotel October 11. Iirank Rickinger, productior.r manager of Hzrnrmorr<l Lumlrcr Co., n'ho h:ts studierl the srrlrject nran\' ),ears, l.as the sPe:rker ar-rcl shorr'ed rccords of proclrrction l)er r-nan honr. -\t the Septemlrer meeting, Italph Hill, credit manaser of Ou,ensI)ark Lunrlter Co., talliecl on the compltny's creclit policies. Tclpics for the SCITLA's rlonthly mcetings are choscn for the greatest ltenefit to the inrlustrr-.

R.icci & Kruse Opens Yqrd No. 2

Iticci & Kmse I-umber Conrliarry is Putting the firrishillg touches on :r lrr:tnd-rreu', second rr'holesale clistribution

1'anl, reccntly estalrlished frlr the conr-enience of Ricci & Kruse crlst()mers, sul)pliers ancl truckers. The varcl, completc rvith undercover storage Iacilities arrd occupving sonre fottr :rcres of industrial pro1tert1.. u-i1l be locatecl at FJau.es & Arn.rstronfa streets in Sarr Francisco. The phone numlter renrains IIIssion 7-2576. Iticci ct Kruse Lumber Ciornpanv rvill :r1sti continue to opcrate 1'arri #7 at 912 Shotu.ell Street. San Francisct,.

Blokey wifh Lumber Service Co.

Blake lllakey, u'ho has beerr rvith Hayn'ard Lumlrer Co. fclr the past nine years-the last fir.e as manager ,rf its Barstoi,v, Clalif., 1'ard-joined I-urnber Serivce Clo., Burbank, Calif., October 1 in ar-r ofllce and sales capacitv. announces Parrl R. Hollenbeck.

Mr. Lumber Deqler:

For Your Building Needs STRABTE Leqds

Lorger slocks from which fo 49 Yesrs' experience

Better Service

Higher Gluolity

choose STRABI.E

COMPAIIY

537 FIRST 5T. _ OAKIAND 7, CATIFORNIA

Doabeo 3ar7 ^4atnhen &. WlrolrnlnI REDWOOD O IIOUGTAS FIR P(lI{IlER(ISA PII{E O WHITE FIR Phono: Glonwood 4-1854 Talerypc Son Rofocl 25 711 D STREET P. O. Box 711 SAN RAFAEL, CALIF.

1955 Fires Devnslcrte Rich Colifornicr Forestlands

Forest fires burned a staggering total of 307,0N acres of timber, watershed, and recreational lands during the recent l8-day critical fire weather period-August 27 to September l3-DeWitt Nelson, State Director of Natural Resources, reported at Governor Knight's monthly council meeting in Sacramento. By comparison, Nelson said, this huge area would be equivalent to a strip of land one mile wide stretching from Sacramento to Los Angeles, a distance of over 400 miles.

This was the most critical fire weather period in 25 years, Nelson stated. Tinder dry fuels, extreme temperatures, adverse fire conditions and a large number of fire starts by lightning and careless users and residents combined to produce a devastating series of fires in all parts of California.

A field survey just completed by the State Forester and Regional Forester of the U. S. Forest Service placed commercial timber losses during the l8-day period at I/4 billion board feet, Nelson reported. This volurne of timber represents about one quarter of California's annual lumber production and only about six states produce that amount. The value of this lumber at wholesale would be in excess of 100 million dollars.

Plans are already underway by lumbermen and the U. S. Forest Service to salvage as much burned timber as possible from private and federal lands, but the future crop of seedlings and young trees were killed outright on more than 125,000 acres of timberland. Nelson estimated it would cost more than $5,000,000 to artificially replant this area with young trees.

Although the state and federal agencies could not place a dollar figure on watershed losses, they estimated a potential o{ more than $6,000,000 alone as a result of one fire that burned 72,ffi0 acres in the Santa Ynez mountain watershed north and west of Santa Barbara. In addition to timber

SUMTTIARY

306,986 oc.es burned during the period..---.--(14!,310 qcr6 rimberlodl

1I65,676 qcres woter:hed lqnd)

lhir wc lhe worsl ire weother period experienced in lqst 25 yeors in Coliforniq, $3,610,oo0 of emergen<y FF (flre fightingl fundi lpent in :uppre:sion by Stote ild Fore.t serui(e.

COVER IYPES BURNED: Foreit Service only -....--.------......---.29,O85 ocres of old growlh

47,098 q<tes of culovet

4,272 xres of young groelh

97,346 ocres of grors & bru:h totol ..---.-...........-......-...-...........-lffii o.r""

Stote only -...-.--.. 60,855 qcres limberlqnd (no breokdownl

68,33O qcres woodlond, gross & brush totol ---..-..--...-...--...-------..------.----Iffi o.r.,

WHAT WAS IO5T: F. 5, Stqte 989,391 ll. fl. of stonding timber--...-....------..--.------.--------

Smoker, 140; Mircelloneous, ll2; Incendiory, 62; tightning, 59; Lvmbering. l3; Debri: burning, 33; Cmp0res, I | ; Roilroods, 9; (ltircl. in<ludexhildren, 32; other, 38; vehi<let, I 8; illucturol, l8t power lines, 6.1

rew

and watershed damage, the stlrvey estimated property losses-including homes, buildings, equipment and other physical properties, at $3,800,000.

The fires restricted recreation and retarded lumber production and other business activities in many areas. The field survey showed 436 forest fires started during the August 27-September 13 period on the 50 million acres of foothill and mountain lands protected by the state of California and the U. S. Forest Service: 59 of these fires u'ere caused by lightning, 377 were man-caused. Local people living and working in or near the forest areas were responsible for trvo-thirds of the man-caused fires: vallev and urban residents accounted for one-third.

Careless use of cigarettes and matches led the list of man-caused fires. Other causes included incendiarism, fires started by hunters and fishermen, debris burning, children playing with matches, burned structures, lumbering operations, campfires and railroads in that order.

Nine out of every 10 fires that started during the period were suppressed before reaching 300 acres in size; 41 fires exceeded 300 acres and accounted for over 300,000 of the total acreage burned.

At the peak of the fire siege on September 10, more than 14,000 men, 550 bulldozers, and 3,000 fire-fighting supply

OF

lE DAYS

OF

FIRE-.AUGUSI 27-SEPT. 13, l95s (stote Divi!ion of Fore:try qnd U.5. Forerl ServiGe rtofisti(e combinedl 436 forert 0rer occurred during lhot period.

R. E. DOHERTY TUMBER CO.

and service vehicles were on the fire lines. The state and federal agencies spent more than 3l million dollars of emergency monies in controlling the fires.

In the face of these staggering losses to California's economy, Nelson noted two significant and encouraging facts. "Hundreds of thousands of people rvere working in or enjoying the foothill and mountain regions during this period when fires could start almost at the drop of a hat. The number of fires started is ample proof that most people were careful. The forest fire protection agencies are particularly indebted to the press, and to radio and TV stations, for alerting people to the hazards and to business, industry, and organizational groups throughout California for their summer-long educational efforts in cautioning people to be careful with fire. Of equal significance were the volunteer efforts of the forest industries, utility companies, ranchers, and local people in all rvalks of life who contributed manpower and equipment on the fire lines. Without this help and that of prisoners from our institutions and forestry honor camps, national guard, and civil defense men and equipment, armed forces personnel, and fire specialists from other rvestern states, losses would have been much greater,;' he said.

Salvage of Fire-killed Timber Explained

Berkeley, Calif.-Owners of timber killed in recent forest fires can learn how much time they have to salvage the wood before it loses its usefulness from a new U. S. Department of Agriculture bulletin just announced here by Dr. George M. Jemison, director of the California Forest and Range Experiment Station of the U. S. Forest Service. When trees of commercial size are killed by forest fires, Dr. Jemison said, the wood is not usually injured and for a time is as good as it ever lvas for manufacture into lumber. The new publication shows that if timber owners harvest their fire-killed trees soon enough, he said, they can recover considerable value.

The bulletin, by Dr. James W. Kimmey of the experiment station, is based upon study of fire-killed trees in California on burns that varied from 0 to 17 years in age. Fungi that cause decay and insects that damage trees by boring into the wood 'ivere found to be the principal causes of deterioration.

How long the timber remains usable depends on.the

size and kind of trees. Small trees deteriorate more quickly than large ones. For example, a white Fir tree 25 inches in diameter may lose 70/o of. its board-foot volume in two years, rvhile a 50-inch tree loses only half its volume.

Of the different kinds of trees, White Fir deteriorates the fastest, the bulletin reports. The heartwood of Douglas Fir is most durable of the fire-killed timber, and the wood of Pines is intermediate. In all species, heartwood is more durable than sapwood.

By three or four years after the fire, the study showed, ferv White Fir trees remain suitable for salvage. pine heartwood in large trees may be salvaged five to 10 years after being killed by fire, Douglas Fir heartwood in large trees for 15 years or more.

The bulletin is entitled "Rate of Deterioration of Firekilled Timber in California," IJ. S. Department of Agriculture Circular No.962. It is for sale at 15 cents a copy by the Superintendent of Documents, U. S. Government Printing Office, Washington 25, D. C.

NHIA Sets Inspection Record

Chicago.-The National Hardwood Lumber Assn. inspection staff certified a total of. 26,778,154 feet of hardwoods during August, the highest volume month during the past fiscal year. The record made the final quarter the biggest in 30 years-76,178,164 feet of hardwoods inspected in the period. The grand total for the fiscal year was 283,277,372-feet, higher by 5% million feet than any I IlKe perloo.

NORTHERI{ REDtTtltlD TUMBER C(l.

ARIZONA BUIIDING PERMITS FOR AUGUSI slow up the absorption of water. When on March 9, 1954, Aii?lsr Aibc#st after five months soaking, the pieces showed no evidence of Flagstafi .$ s39,830 g 55,2s0 waterlogging or sinking' they were removed from the water, Maiicopa County '5,666:,268 '4,769',282 and two coats of a good sealer were applied to the top faces

Mesa

Phoenix

Prescott

Tempe

Tucson

Yuma

Gqlifornicr Redwood for Bocrls

To determine the suitability of California Redwood for boat construction insofar as buoyancy after long immersion in water is concerned, John Reno, utilization engineer of The Pacific Lumber.Company, continuously floated in water pieces of both flat grain and vertical grain kiln dried Redwood which had been carefully measured and weighed.

The tests were much more severe than conditions that would be experienced in actual practice. The samples were 25/37' thick by 3f" wide by 6' long, which means that end grain, with its much greater porosity, was present far beyond what would be encountered in boat construction. This end grain absorbs water quicker and to a much greater extent than the side grain, and any tendency to become waterlogged would be much greater in these short samples than in longJength boat lumber

When originally placed in water October 5, 1953, the pieces were without any coating or finish. It was thought this would be a severe test, since there was no sealer .on the pieces to

of the pieces only.

It was thought this would increase the severity of the test, since the water would have free access to the uncoated bottom and ends of the pieces, but the evaporation from the top faces would be retarded.

Finally, on November 8, 1954, after a total of 13 months' soaking, the pieces were removed from the water. They still floated freely. There was little difference in the effect of the long soaking on the vertical grain and flat grain.

This test supplements a previous one in which multiple matched pieces of kiln dried Redwood and Western Red Cedar had been carefully weighed and then immersed together in water. After 48 hours' soaking, they were removed and promptly weighed. Both had picked up about the same 'amount of water which showed the absorption to be about the same in these two generally used boat woods.

Western Pine Supply Hikes Henderson

The promotion of James Henderson (right) to assistant sales manager in charge of warehouse sales is announced by Jerry Griffin, sales manager of Western Pine Supply Company, Emeryville. Henderson has been with Western Pine Supply for several years, and had been covering territories in the San Joaquin Valley, Sacramento Valley and the San Francisco Bay area.

Lionel Stott continues to be in charge of direct mill sales and purchasing for the company.

NAHB President to Speok in L. A.

California's Senator Kuchel and Earl Smith, president of the National Association of Home Builders, will be two of the speakers at the 32nd anniversary congress of the Building Contractors Assn. of California November 8-11 at the Coronado hotel in San Diego.

TITD A. & B. LUMBBB SALDS. INC.

lelephone YUkon 2.4511 Telerype S.F. l0l3

Gonsolidqfed Elects Russell ond Hofchkiss to New Offices

The Charles Nelson Company has elected Ralph D. Russell vice-president and assistant treasurer of the Consolidated Lumber Company, Wilmington, Califoraia. Russell is a 32-year veteran of the executive staff of the pioneer lumber firm and has been prominent in civic and social affairs in the harbor area for many years. He will continue to handle credits and legal matters in the Southern California territory for Consolidated in addition to his duties as vice-president of the concern.

S. M. Hotchkiss, officer manager and purchasing agent for the past 36 years for Consolidated, has been named assistant secretary and will continue as manager of variotts departments of the firm in addition to newly assigned duties. Hotchkiss has been prominent in Southern California lumber and building circles more than four decades.

SCRTA Adds Associste Members

Wilbur Barr, president of Barr Lumber Co., Santa Ana, and Hal A. Brown, chairman of the Membership committee of the Southern California Retail Lumber Assn., have enrolled two new associate members: American Wholesale Hardware Co., Long Beach, and D. C. Essley & Son, Inc., Los Angeles. Mr. Barr has also recently enrolled the Hou'ard Supply Co., Los Angeles, in the association.

The Sun Lumber Co.. San Pedro, has been welcomed back into the SChIA as a supporting member, announced President Wayne F. Mullin.

How Lumber Looks

(Continued from Page 1)

first two-thirds. Orders on hand as of August 31 rvere 96,278,000 feet; stocks on hand were 343,676,000 feet. Southern Pine Association reported for 115 mills in the week ended September 24: production, 18,927,ON feet; shipments, 19,786,000 teet (4.5/o above production) ; orders, 20,614,000 feet (8.91% above production). Orders were 6.35% above and shipments 2.OB/o above the 3-year average, but actual production was 2.35/o below.

Douglas Fir Plywood Association reported orders were 8.4/o above production in the week ended September 24 after falling below production about the same amount in the previous week. Orders wete l5/o above the preceding week and I0/o above the similar 1954 rveek, while pro-

duction was l4/o above last year's same period. Actual production u,as 99,649,000 feet in the week ended Sept. 24 and orders rvere 108.000.000 feet. Unfilled order files rvere for 565,000,000 feet. For the year to date, production and orders u'ere both in excess of 3,500,0C0,000 feet.

Seattle.-Pacific Coast waterborne lumber exports totaled 1O4,353,061 bf during August, compared with 108,864,272 in July and 97,967,421 in August 1954, reported the Pacific Lumber fnspection Bureau. Domestic shipments were 189,346,218 feet in the month, against 200,755,437 in July and96,742,816 in August 1954. Exports were 1,033,964,655 bf and domestic shipments 1,422,997,239 in this year's first eight months, both up from last year, the Bureau reported in cooperation with the West Coast Lumbermen's Assn.

"Brondy" Brondeburry

525 ltarket Strcct Ssn lronci*o 5, Colif.

Williorn "Bill" Buettner

Rste-Position wcrnted $2.00 per column inch

AII others, $3.00 per column inch

Cloiing dotes lor copy, Sth qnd 20th

HELP WANTED

WANT ADS

Experienced lumberman buying and selling Tract and Wholesale, Northern California. Give full particulars; replies confidential.

Add'ress Box C-2418, California Lumber Merchant

108 West 6th St., Room 50E, Los Angeles 14, Calif.

HIGH-CALIBRE EXECUTIVE WANTED

Manager for Plywood company, long established, Seeking e*perienced man with good record and excellent background for this responsible position. Submit qualifications in writing to-

Addrbss Box C-2421, California Lumber Merchant

108 W. 6th St., Room 508, Los Angeles 14, California

WANIEd_SALES MANAGER

With a thorough knowledge of hard and soft woods for industrial users in Southern California. Starting salary $12,0fr) ycarly PLUS a percentage of net profits. Good oppoftunity for an ambitious, up-and-going lumberman. All correspondence treated confidentially.

Address Box C-2399. California Lumber Merchant 108 W. 6th St., Room 508, Los Angeles 14, Calif.

YOUNG MAN WANTED

Well established San Francisco wholesaler looking for young man to learn wholesale lumber business+ome retail, wholesale o1 ply- wood experience preferred. Job offers excellent opportunity.

Address Box C-2412, California Lumber Merchant 108 West 6th St., Room 508, Los Angeles 14, Calif.

OFFICE MANAGER WANTED

Accountant-Office Manager-Supervise office of 10 people, handle general ledgcr and prepare financial statements. Good starting salary and chance to grow with financially sound, expanding Los Angeles lumber retailer and manufacturer.

Address Box C-242O, California Lumber Merchant 108 West 6th St., Room 508, Los Angeles 14, Calif.

ASSISTANT SUPERINTENDENT WANTID

By moulding plant. Experienced, able to handle all types machines and supervise. Excellent oppo.rtunity, perrnanent.

Address Box C-2411, California Lumber Merchant

1@ West 6th St., Room 5()B, Los Angeles 14, Calif.

SALESMAN FOR DISTRIBUTION YARD

Long-established Los Angeles wholesale distribution yard needs salesman with local following to sell West Coast softwoods. Salary and Commission.

Addrees Box C-2419, California Lumber Merchant 108 W. 6th St., Room 508, Los Angeles 14, Calif.

DOOR JAMB MANUFACTURER NEED.S MEN

Sales Representatives wanted by Door Jamb Manufacturer (with in-transit service) to solicit trade in western and southweitern states. Prefer "live-wire" salesmen with aggressive approach.

ARROW MILL COMPANY

24,f0 South Arrowmill Avc., Los Angelcs 23, Calif.

Woman BOOKKEEPER Wanted

Knowledge of NCR #3000 machine required. Prefer someone with lumber experience. West end of San Fernando Valley location.

Call: Mr. McCOIG STanley 7-0333

Factory Representativ" ," Juo}rtlrln"",, and contractors pro4oting specialty products for a large plywood manufacturer. Trivel Northern California State qualifications and expcrience.

Address Box C-2410, California Lumber Mcrchant 108 West 6th St., Room 508, Los Angeles 14, Calif.

Nomes of Adveiliscrs in thi: Deportrncnt uring o blind qddrsss cqnnot bo divutgcd. All inquiricr ond rcplio should be oddrassed to kcy shown in thc odvcrtircmrnt

WANTED

Lift Truck and Carier SALESMAN wanted for large-capacity GERLINGER; largely local territory.

BURNABY and WILLIAMS

61O2 Sepulveda Boulevard, Van Nuys, Calif. Phone: STate 5-6561

WANT TO MAKE SOME EXTRA MONEY? LUMBER SALESMEN: WE HAVE A GOOD PROPOSITION FOR.A LIVE-WIRE

Phone: William SIBBREL ANgelus 1-0358

APPLICATIONS CONSIDERED

Well-established San Francisco wholesale lumber organization coniidering applications for possible opening in Sales tepartment. If interested apply:

Address Box C-2417, California Lumber Merchant 108 West 6th St., Room 508, Los Angeles 14, Calif.

WANTED

Young office man, telephone, sales and shipping for LCL Redwood distributor in Southwest area.

P. O. Box 236

Hawthorne, California

WANTED

First class mechanic, experienced in maintenance of largc capacity lift trucks and carriers.

BURNABY and WILLIAMS

6102 Sepulveda Blvd,, Van Nuys, California Phone: STate 5-6561

LUMBERWOMAN WISHES MILL REPRESENTATION

Lady associated with one, excellent Los Angeles wholesale lumber concern for more than 20 years wishes direc! mill representation in L. A, area. Will interview in north, if desired, or in L. A. Familiar with Fir and Redwood.

Address Box C-2416, California Lumber Merchant 108 W. 6th St., Room 508, Los Angeles 14, Calif.

THIS SPACE IS RESERVED FOR YOUt

Want to BUY

Want to SELL?

Want to HIRE? Want to Be HIRED?

I

HAVE

THE CUSTOMERS

And the sources fo,r a lumber product to be manuf,actured in L.A. ! qan nr9y9 earnings of $4,000 net pcr month with buying power of S50,000. Will share 50,/50.

Address Box C-2407, California Lumber Merchant lOE West 6th St., Room 508, Los Angeles 14, Calif.

FOR SALE

Retail lumber business located in Montebello, Calil., on Whittier Blvd. Ideal location for Do-It-Yourself, repair, remodeling and drop.in trade,

W.T LUMBER COMPANY

l9l9 Whittier Boulevard, Whittier, California

FOR SALE

Retail lumber and building material yard in San Joaquin valley. E$tablishcd.l0 years. Attraitivc store, amplc sheds. highway froniage, convenient spur._ Investment over $50,000. Will selt for S25,0fi). Closed due to owner's health.

Address Box C-2413, California Lumber Merchant 108 V[cst 6th St., Room 508, Los Angeles 14, Calif.

SOUTHERN CALIFORNIA LUMBER YA,RDS FOR SALE

l. Code 'lFERNANDO"-Located in San Fernando Valley on main through street. One owner twelve years. RAILROAD LEASE only $12 per month. Ground 125x392 Ft. More available. PRICE $9,000 for buildings, improvements and truck; Inventory about $6,000. This is a steal. Think of it-you're only going to pay FORTY CENTS per day rent.

2, Code "VALLEY"-Fine San Fernando Valley yard; established nine years. Three acres (two acres are owned; one acre on R.R. lease) for lease at $1,000 monthly, with renewal privilege. Lots of sheds; mill building and burner; fine modern store and office bldg. Spur track. Automotive equipment for sale at appraisal. Inventory about $70,00O. Sales about $30O,000 annually. Marshall & Stevens appraisal available,

3. Code "WOODT'-Orange County, fine location, established thirty years ago. Over an acre of ground; about half covered with sheds, store building and ofifice, Very good sales record. Ground, buildings and equipment $75,000. Inventory about $5O00O. Good reasons for selling. Marshall & Stevens appraisal available.

4. Here is what you have been looking for. Long-established yard, 35 years, located 15 miles from Los Angeles in town of 55,000 inhabitants; lease on over an acre of ground $115 monthly. Four years to go but extension being negotiated. Price for all buildings, office and yard equipment, including 1954 truck, $14,000. Inventory $6,000. TERMS: You pay for the inventory and the truck; then have five years on the balance.

5. Located 30 miles inland from Los Angeles; fine living conditions; R, R. lease with spur track $10 per day, One ownership in same location for fifty years; will sell all buildings and equipment for $30,000 (far below appraised valuation). Inventory about $60,000. Might consider leasing improvements to well-rated concern.

6. Riverside County yard,; established two years; ground (30,000 ft.) with modern store building and lots of sheds. Price ground & buildings-$29,000; equipment $5,000; inventory about $20,000. Located on main highway.

If you want to sell your yard, let us know; we will do our best.

TWOHY LUMBER CO.

7l+ W. Olympic Blvd., Los Angeles 15; Rlchmond 9-8746 Lumber yardi brokers for over forty years

FOR SALE LUMBER YARD & GENERAL STORE

Redwood Empire location (in fast growiirg Sonoma Co.) in pros. perous dairy & chicken section & near coast resort areas, 49 mi. NNW of San Francisco. Business established over 35 years. Real estate includes lots & drives that total about 3 acres; on which are situated sheds, warehouses, workshop, store, etc., totaling about 20,0O0 sq. ft. of covered area. Also includes a comfortable dwelling with 2-car garage. Lumber yard equipment includes 2 trucks, a 15,000-lb. forkJift and a combination woodworking machine with accessories. Store equipment consists of freezer, refrigefator, metered gasoline pump with 250 gal. storage tank, forced-air heating system, plus necessary counters, shelves & racks, etc. Total inventory of lumberyard & store will run about $35,000. Average yearly gross sales last 8 years over $100,0O0 with high nets, Will sell all on single deal only; terms-at least $50,0O0 down with balance secured by first mortgage.

Address Box C-2404, California Lumber Merchant

108 West 6th St., Room 508, Los Angeles 14, Calif.

FOR SALE

ESTABLISHED BUILDING SUPPLY BUSINESS

Located in one of the fastest growing areas anywhere. 60 miles from Los Angeles, Calif. On main boulevard, in town of 16,000 population. Ample buildings, approx. 10,000 sq, ft, under roof. Yearly gross over $100,000; high net pro6ts. Prefer 1q sell land, inventory, equipment and business on one deal. $30,000 cash required. Books open to principals only.

Address Box C-2306, California Lumber Merchant 108 West 6th St., Room 508, Los Angeles 14, Calif.

COMPLETE MILL_ALL READY TO GO SAWMILL FOR SALE. Total price-property and all-ONLY $15,000. Including 5 acres of land on the R. R. Cgmplete head rig and carriage powered by 145-h.p' gasoline engine. Electric set works and air dogs. Pond and log slip. Edger run by separate 145-h.p. gasoline engine. Engines in perfect condition. Conveyor, good 50-ft. burner, sorting chain.

Contact: STAN JANTZER (Phone: 99R11) Route 3, Box 3456, Arcata, California

SAVE! FORK.IIFT BARGAINS SAVE!

HysterRossClcrklowmolot

Used-Good or Rebuilt & Guoronfeed. 2,0@-t5,OO0 lb. capacity.

Hytter 150. 15,000 lb. cop., rebuill & guqrqntoed .--..--.-.$4700

Hysler Vf-75 , 4,000 lb. cop.. pneu. lire5, used-good ---.-..-..-..-.--..-.-.--$2350

Ro:r l9 HT. .6,000 lb. cop., rebuilt ond guqrqnleed.-----..--..--.-.----..---.--..-.$2250

Clork 6,000 lb. cop., rebuitt & guoront@d --.-----..---.---.-.$1650

Townolor Ll11 4,000 lb. cqp., used-good -.-.-.-..-..---..-$1450

8rg Dtscovn s on New Surplus Porls lor Att ,'tdkes qnd l6odels ol Forklllts

NEW SURPTUS PARIS FOR CONSIRUCTION EQUIPMENI

CoterpillorInlernolionolLe Tournequ

Lorain - BuckeyeEuclidNorlhwestelc.

TERtvtli AVAItABtE

New 3-fon Chqin Hoists Spur GecredlO fi. Ghoin Foll-.-.. & s0Ns,INC. ESTABL|SHED leo6

I2324 CENTER STREET HOLLYDALE, SOUTH GATE, CAIIF

FOR LEASE

5/z acres with 7-car spur track, concrete building 3dx4dx26' high. Iitial for kiln or saw-dust storage. M-l zone, (ready to pave) near Freeway in South Whittier, L.A, County. Excellent for mill or wholesale yard. Call Torrey 3-6002, evenings only, or write P. O. Box 515, Banning, Calif.

WILL INVEST

Experienced lumberman with excellent distribution connections will invtst for part ownership in good sawmill with timber. Will exchange references.

Address Box C-2377, California Lumber Merchant 108 West 6th St., Room 508, Los Angeles 14, Calif.

LIQUIDATION SALE OF LUMBER YA'RD EQUIPMENT

One-l-ton Shephard-Niles Electric Hoist, with 25-ft. beam and conductor cable, good as new, One-l-ton Shephardi-Niles Electric Hoist, with 36-ft. bridge and 16O ft. of track and conductor cable with floor controls; perfect condition.

One Hyster Model MH36378, uses 60" blocks equipped with safety guards; good condition, capacity 15 tons.

One Hyster Model MH36378, uses 60" blocks equipped with safety guards: perfect condition, capacity 15 tons.

VALLEY LUMBER COMPANY

P. O. Box 1946, Fresno, Calif.

Phone: 2-7141

FOR SALE

GERLINGER CARRIER, model SRHC, Serial #874, Capacity 3O000 lbs., good condition, original purchaser. Burbank-Vlctoria 9-3201

FOR SALE

One 7fi-ton Ross Fork Lift Model I2-HTO

Serial No. 3397

In Good Condition

FOSTER LUMBER YARD

321 Napa Street, Vallejo, Calif.

Phone: 3-3429

B UY_SELL-REPAIR_SERVICE

Fork Lifts and Straddle Trucks. Complete shop and field scrvice. Portable Welding, Special Fabrication, Steam Cleaning and Painting. Service Available 7 Days a Week. All work guaranteed.

COMMERCIAL REPAIRS AND SERVICE

1115 North Alameda Street, Compton, Calif.

Phoncs: NEwmark 1-8269, NEvada 6-4805

f Sorting to Lengths

f Stick for Air-Dry

f Loading & Unloading

f Free 1955 Printed Rates

HANDLING

CRANE & CO.

5143 Alhambra Ave.

Los Angeles 32, Calii. CApitol 2-81*3

Everyone Reqds These Poges, Just Like You * Cqliforniq Lumber MERCHANI-aZE All Your Wqnts

"Gipo" LUMBER

ST.ATEMENT REQUIRED BY THE ACT OF .AUGUST 24, 1912, AS AMEND. ED BY THIE "ACTS OF MARCH 3' r0:t3' AND JULY 2, rg{e (Title 39, United States Code, Section 233) SHOWING THE OWNERSHTP, MANAGEMENT, AND CIRCULATION OF THE CALIFORNIA LUMBER MERCHANT, published semi-monthly at Los Angeles, California, for October 1,1955.

1. The names and addresses of the publisher, editor, managing editor, and business managers are:

Publisher, J. C. Dionne, Rom 508, 108 W. 6th St., Los Angeles 14, California. Managing editor, Reed Porter, Room 508, 108 W. 6th St., Los Angeles 14, California. Business manager, M. Adams, Rmm 509 108 W. 6th St., Los Angeles 14, California.

2. The owner is: (If owned by a corporation, its name atrd address must be stated and also immediatcly thereunder the names and addresses oI stockholders owning or holding 1 percent or more of total amount of stock. If not owned by a corporation, the names aYrd addresses of the individual owners must be given. ff owned by a partnership or other unincorporated firm, its name and address, as well as that of each individual member, must be given.) The California Lumber Merchant (a Corporation), 108 W.6th St., Los Angeles, California; Maymme Adams.9216 El Manor Ave., Los Aneeles 45, California; J. C. Dronne, Rmm 508, 108 W.6th St., Los Angeles 14, California; J. E. trIartin,52 Clinton Street, Brockton 21, Mass.; Mrs. A. C. Merryman,43l So. Madison Ave., Pasadena 5, California; Elsie Stirling, 8181 No. Fuller Ave., Los Angeles 46, California.

3. The known bondholders, mortgagees, and other security holders owning or holding 1 percent or more of total amount of bonds, mortgages, or other securities are: (If there are none, so state.) None.

4. Paragraphs 2 a\d 3 include, in cases where the stockholder or security holder appears upon the books of the company as trust€ or in any fiduciary relatim, the name of the person or corpcration for whom such trustee is acting: also the statements in the two paragraihs show the aftant's full knowledge and beliel as to the circumstances and conditions under which stockholders and security holders who do not appear upon the books of the company as trustees, hold stock and securities in a capacity other than that of a bona fide owner.

5. The average number of copies of each issue of this publicatim sold or distributed through the mails or otherwise, to paid subscribers during the 12 months preceding the date shown above was: (This information is required from daily, weekly, semiweekly, and triweekly newspapers only.)

M. ADAMS

Sworn to and subscribed before me thi5 4th day 3"3n"f.#i6iftt

WILLIAM I. HUDSON (My commission expires July 25, 1959)

ADVERTISERS INDEX

Arcqtq Redwood Co.

Arrow llill Compony .-,-..,....-.

Anowheqd fumber Co. -... ..----.---..

Arociqted molding Co.

Atl6 Lumber Co. ...---.-.....................

Avrom Lumber Co. ........------..--.-.....

Bock, J. Wlllim Co.

Bqxter A Co., J, H. -....-...........-...-..-.-...--25

Beton Compqny, The -.---.,.-..-..............-.--47

Better Home3 & Gqrdenr ....--.-.....-.-.......- t'

Blqck Diomond Co. ..-........-------.---....-.--.. *

Bfi:r t Gqler Lumber Co. .....-.-.--...---.-----52

Blug Dimond Corporqtion ----..-.........--..34

Eohnhofi lcmber Co. ..----.--.--.......--..-.-..-*

Eonnell-Wqrd & Kncrpp .--....-....-.-...........-*

Bonnington Lumber Co. .....-.------.----....-,,,.. t

Brewtler. Lyle & Arrociqtee --.,.....,.-........ I

Bruce Co., E. l. .-..........-.----.--..--.,.-......... *

Srurh lndurlriql lunber Co. ---.--....--..--..--45

Eumr Lmber Co. ...............-----.------.--...-.. I

Cql Di3tribuling Co. -..-.-.-......-.-......-....,.-.45

Col-Pqclic Redwood 5oler, ln<....-.,--36, 37

Cqloverqr Cement Co. .--..--.--..,--..-.-..........-.I6

Colifornlq Builderr Supply Co. ..........-*

Coliforniq Door Co. of L. A. ........-.......11

Coliforniq Iumber Sqle! ----..---.-.-....-...--.,-67

Coliforniq Ponel E Veneer Co. .-.....-.......--- 8

Cmeron Trucking, Inc. --.-----------....-...---.--56

Corlow Co. --,--...----,---,, *

Corr & Co., t. J.....-....................

Cocqde Pqcific Lcmber Co.........

Ceco Sleel Produclr Corp. .......-....

Celotex Corporolion. The ..,........

Chesney, Inc. -.....

Chri.tenron lcmber Co. ..-....

Clough Lumber C.. --.---.- .---...--..

Cobb Cmpony, T. if. --.....-.-.-...----..-.

Conrolidqted Lmber Co.

o F.c. -------57 -..--_. 't ..t F c.

Cooper Wholcrole lmber Co., w. E. ....31

Cord: Lunber Co. ----..--..-.--.-..-,-.-..-..----..4'l

Cro3letf Lumber Co, --.--...-...--...--.-.-.--.--.--17

Dollon, R. W. & Co, ..-..---..-...-....-........-...66

Dqnt & furtell Sqlq Co, --.......-....22,21

Dwii Htrdwood Co. ---....-..---.--....--..----.----.58

Dwidcon Plywood t lumber Co. .-..--....-.21

Dimond W Supply Co. --...-........---,-,---,....30

Doherly Lumber Co., R. E. --.------.----.---..67

Dollc Co., The Robert -.-......--.-----.-,---.--44

Donover Co., InG. --...--...-.....--.-..,.---.,....... t

Douglor Flr Plywood Alio.iol'on -,-....... I

Droke Bov lumber Co. ...-------......-..---.--...65

Eckrtron Plywood & Door Co. .-.-----------,...65

Edword: Lmber md Mfu. Co. -..........-,. a

Emrco Plyvood ----.--.--.- {t

E:rley ond Son, D. C, I

Eureko ledwood Lumber Co. .-..--.--,--.--.-- 't

Ex(hnge 5mill: Sqler Co. ..------------..61

Fqlrhunt lunbcr Co. of Collforniq -...--,,..10

ItAdverti3ing oppeor in ohemqte irruea ...............-.._....49*

5E5 Lcmber Compony ........................-.--.* son F.qnGiico Glotr Co. ...-..--......-.......--..45

Smford-Lus:ier, Inc. _.-..-..,-_--....----...-__--...--6g

Smto Fe Lumber Co. ---.---...--_....----_-..._..,_- |

*

Smith Lumber Co., tolph !. .......-----.....*

So-Ccl Building Mqteriqlr Co., Inc.----.... * South Boy Lmber Co. ....-..-.....-.........-.-_--*

Sovthem Colifornio Lunber Sqler -.-.-..-....55

Southwert Plywood Corp, ..----......---.......--.*

Soulhwettern Po*lod Cement Co..-..__.-....19

Stqhl tumbe. Co. .-.---..--.--...-._-----......_--_-*

Stondord Iumber Co., Inc. -.........---.--...... ']

Stqntoh & Son, E. J. ......----....--._-.-....-...---43

Sterfing Indurtrie:, Inc. ....-..-....-..,....-.-.....2g

Siewort Plywood Co., O. W.....,--..-----.-...-,r

Strqble Lumber Co. ....------.......-.--.......-...-.-.65

Scnrel Floor Coveringr Co.........------........62

Superior lumber Sqler Co, ......-.-........-....33

Tocomo Lumber 5ola, Inc. ........-.-........-47

lorler, Web3ter & Johnron Inc. ......-....* loube, Robert t. .....-.......--..-..,-.._--__--..-.....*

Trqvro, Inc. ,,.._-----........ *

Triongle lvnber Co. ......,----.-.....--..--........68

Trinity Rive. Iumber Sqler Co......-....---.-...54

Tropicol & Werte.n Lember Co. .---......----64

Twin-City Lumber Co. -.,.-.--...-..--..,---......-32

Twin Hqrbon Lumber Co. .----.-.......--.-....50

U. 5. Plywood Corp. -.-...-....-..-.--.....-..-..- 3

U. 5. Whol$qle Supply Co,..-...-....-........45

Vf, Oorling, Peler J. ....-.----.----........-.... *

Woff Dry l(ifn Co. Inc. ......-....-.....-..------..57

Wqrren Soulhwerl, Inc. -...------..--......-.-....42

Wotf!, Cq.f W. -...-..-...--.-.------..-...-..-....-....-64

Wendling-Nothon Co, .....--.-..-.-..---....-..,.----14

Welt CoGt Forelt Prodscti Co. ----...-.... *

Wert Co6t Lcnbermen'g As:n. .---..----.. *

W$l Cosrl Screen Co. .-....".------...-....--.-..55

Wert Co$t Timber Produclr Agenry---...67

Wetlern Door t So:h Co.....--..-...,-..--.-....60

Werlern Dry Kiln -.-.-...-.-.-....-..---...-.--.......... *

Werlern Hsrdboord 9oles Co. ....-......-.... *

Werfern Mill & lunber Co. ..-.--.--.----------38

Weltern llill & Movlding Co..............--..*

Wettern Plne Arrociqtlon .-..-...-.-----...------'; l/Verlern Pine 5upply Co. -.--...-..--.,-.-,-.-,,.

Werlern Sldler Plywood Corp.

Weyerhoeurer Soler Co. ..............--.-...- 4, 5 Wheef ock, E. U., In(, ---.-.--.------.----..27

White Brother

Windeler Co., ttd., George

Winton Lumber Soles Co.

Wood Convel!lon Co, -.........--.-......-.-------.

Wood Lumber Co., E. K. .....-......---,..-.......

Zeemon Pl)nrood Co. ...,.....-.-........-..-.---.-

Zial E Co,, lnc. .-.........................--..........35

LUIIIBER

A. 6 B. Lunber Scles, lnc., The....YUkoa 2-l5ll

Arccia Bedwood Co..... .YUkon 6-2067

Bouell-Wcrd & Kncpp .Glrlield l-18{0

Bonningtoa Lumber Co. ...YUkoa 6-5721

Chrieleason Lunber Co...........VAlencia 4-5832

Dcnt d Bussell Scles Co............YIIkoa 6-{395

R. E. Doherty Lunber Co...........YULon 4{660

Drckgs Bcy Lumber Co.. ..Gltr eawood i!-185{

The Robert Dollcr Co.. ..EXbrook 2-81154

Edwcrds Lunber cnd Mlg. Co.....SUtter l-6642

Fcirhurel Lumber Co. (Son Bclcel) ...,.Glenwood 4-7334

Gcmerston d Green Lunber Co.....lUniper 5-6083 Hall Co., fcmes L.. ........SUtter l-7520

Hallinqn Mcckin Lumber Co,. .. .JUniper {-5262

Hcmmond Lumber Co... .DOuglcr 2-3388

Hcrbor Lumber Co. Iac, ...YUkoa 2-6919

J. E. Higgius Lunber Co..........VAteucic r!-87{{

LUIVIBEN Anderson-Hcnso! ...SUDset l-6128 (Studio City) .STcnley 7-rt?21

Atcqta Redwood Co. (J. I. Rec)..Wl'ohi-g ll09

Arrow Mill Conpcny .ANgelus 3-75II

Atlcs Lumber Co...... ......TRinity 2326

Avrcm Lumber Co...... ....RYcn l-8733 (La Cqncdc) SYlvcra 0-55115

Bsch Lunber Co. .RAynond 3-lgrl4 PArkview l-8376

Back, l. Willicm Lunber ........ADans l-{381 Bcugb, Ccrl \fiI. (Pcscdenc) ......RYcn l-6382 SYcqnorc 6-2525

Bliss d Gctqs Lumber Co..BAymond 3-1681-3-34511

Brewster, Lylg d Associctes. .DUnkirk

Brush Industriql Lumber Co. (Montebello) .RAymond

......LOqcn

Coasolidcled Lunber

Xendqll Lumber Distributors.....Rlchmond

Lcwrence-Philips Lumber Co. (Beverly HilL) .BRcdshqw

Leirett Lumber Company........RAymond

The Lonq-Bell LumbEr Co, ........DUnkirk ?-1317

BE SURE!

SPECIFY HAMMOND CERTIFIED lfltI{ DRY REDlttJOOD

In keeping wifh efficienf logging methods more ond more mqchinery is being developed to speed movemenf of felled timber from fhe woods fo the mill.

Pictured here is q 2r/z yard shovel equipped with oir tongs. logs too lcrge for the fongs qre hqndled by strops. This mochine is in use qt Hqmmond's Plqnt 4 logging operotion neqr Orick, Cqliforniq. CERTIFIED.T

PATTER N

There is no subsiifute for sound, properly groded, Certified Kiln Dried R.edwood, qnd Hqmmond's Dicrmond H Brond fulfills oll milling ond groding stondqrds.