The Local Lumber Yard Quit Advertising and Editor Editorially Mourned

'We d.on't remember ever reading an editorial that appealed to us quite as much as one that came to our editorial desk the other day from a weekly newspaper in a small town not far a'wey. The local lumber yard., in a fft of expense saving, stopped its ad.vertisement in the paper, whereat the following editorial appeared. (name and place omitted) :

"Probably since the first issue of the old Times some 18 years ago, that paper and later its successor, the Enterprise, has carried. an ad.vertisement of the (-) Irumber Company. '[his week it does not appear, and has been suspended indeffnitely. The (-) I-rumber Company has become a household word in every family in this section of the country and has furnished lunber and materials for a good many of the homes and business places. The stringency in money matters has caused the manager to hedge, and one of the cuts struck this newspaper. Since it is recognizecl that a good newspaper is one of the assets to any town and the life of any town of any consequence, the editor cannot see why it should be the first to be crippled when exepenss are to be cut, but at that Mr. (-) has as much right to his opinion as does the 'Editor, and he evidently saw that the cut had to be made, and. since he has managed his business wisely and in satisfactory ulanner to those interested therein it is be-

SUPERI||R BRAI{II

Oak Flooring

Is made from oak of fine texture and color, cut to correct thickness while green, thoroughly seasoned, skillfully kiln-dried, and properly cooled.

It Stays Put

Because it is made from resawn lurnber. Both sides have the same moisture contenL lieved by the editor that he has some grounds for his action in this matter, and that after all it may be that the people are wrong in believing that a good newspaper is necessary to the welfare of a town.' The Enterprise will.eontinue to appear eaeh week, but it will depend entirely upon the support of its home people as to whether it will be an asset or a detriment to the town, for as the Editor sees it, a newspeper which is poverty-stricken and in a class which can hardly be called a newspaper without stretching the real meaning of the word and. the truth, is not an asset to any town, siace it is coucedecl that a towq is juclged by the newspaper representing it. "

(AII we've got to say about it is that if WE were that retail hmberman, we would sure put that ad back in the paper, pronto.)

Paraffine Co. Has Fine Display at Exposition

One of the most interesting exhibits at the recent California Industries Exposition at the Exposition Auditorium in San Francisco was The Parafrine Companies, Inc., exhibit of Pabco Products.

In addition to a fine display of their products, well arranged printed placards gave the visitors much information regarding this large organization. Among the high points mentioned were that The Parafrine Companies, Inc. is a $12,000,000 corporation operating 15 plants on the Pacific (,loast. and owned by 1,280 Western stock and bond holders, of which 798 are Californians.

The company employs 2,000 people with an annual payroll of $2,000,000, and an annual output of $20,000,000. The company plants are located at San Francisco, Oakland, Emeryville, Antioch, Los Angeles, San Diego and Port Angeles and Sumner, 'Wash., and every process from the gathering of raw material and manufacture to the final designing is handled in their own plants

At the display the trade-mark Rooster was very much in evidence advising, "WHEN YOU SEE A ROOSTERTHINK OF PABCO PAINTS-VAR,NISHES-ENAMEI]S. THE BEST PAINT FOR, EVERY USE. ASK YOUR, PAINT MAN, HE KNOWS."

CUTTER, DtrLL & LUMBEB COMPANY OPEN RETAIL YABD AT SACBAMENTO

A new retail lumber enterprise has been opened. at Sacramento by the Cutter Mill & Lumber Company, which coneern for a short time has operated a planing mill in the capital city under the name of the Cutter Mill & Supply Company.

The new yard will be at the old location of the Homestead. Lumber Yard., lrhich until recently was operated by the Sunset Lumber Company. C. A. Minard will be the yard manager.

Phone 824912

During the eomparatively brief career of the Cutter plan- ing mill in Sacramento the business has grown and prospered until now they are employing about 45 men. E. A. Garlick is the superintendent.

.Charles H, Cutter is general manager of the company.