TheValueorGoodwill

Who can possibly over-estimate the value of GOOF WLL? And who is there on this earth to whom good $'i[/s worth more than to the lumber merchant?

It is the 6rm and sure rock upon which can bgflbuilt a business structure of which it might truthfully be said in quotation: '] the gates of Hell shall not .l r rr y prevau agalns[ tr. x

Consider it!

If a retail lumberman has so deport his townspeople that they love him as a ciate him as a skillful merchant of build and so impressed himself upon ighbor, respect him as a citizen, apprethings; if they are impressed with his business wisdom, and believe firmly in business integrity; if in their minds he is the fellow they instinctively think when they think of BUILDING; then who way from him? on earth could get this man's busi

No one, of course. Then, undoubtedly, the of good will should be the biggest part of must sell himself, and his business, to the the business of the lumber dealer. public he desires to senre, and serve them. he has done so, they will delight to have him

"A man that has a thousand "-as the old story goes, has a thousand people to whom he can sell to better advantage than can the "other fellow.'l And if, in addition to being is friends, they appreciate him for his business ul "whip" in his town. and other values, then he has a