Changes Company N.re Recommends Loan to Stimulate

The name of the West-King-Peterson Lumber Co., well known San Diego retail lumber 'concern, was recently changed and is now known as the Peterson Lumber & Finance Co.

The company desired a name that would be more fitting to cover the field of their business activities so decided to hold a contest which was open to residents of San Diego county. In addition to ,carrying ,complete lines of lumber and building materials, the company also assists in finan,cing the homebuilder. $100 in cash, divided as follows: first prize, $50; second prize, $25; third prize, $15 and fourth prize $10, together rvith 20 prizes consisting of merchandise running in value of from $1 to $5, were offered as prizes. One of the requirements of the ,contest was that each ,contestant who submitted a name had to accompany it with the name of a prospective homebuilder. Miss Amy Lyon sent in the winning name-The Peterson Lumber & Finance Co.-and was awarded the first prize of $50.

J. Harold Peterson, widely knorvn and progressive lumber merchant, is president of the company. Other officers of the ,company are: J. H. West, vice president, and H. E. Wyllie, secretary-treasurer. The above named, together with D. J. Peterson, J. Harold Peterson's father, who for many years was connected with the lumber business in Ohio with headquarters at Toledo, form the board of directors. The comp4ny's slogan is "The Materials Company That Helps Homebuilders."