Geo. E. Ream Company ls Continuing "Friendly Dealers Savi ce"

'Gco. E. Xecn

The Geo. E, Ream Company opened its new headquarters in a temporary location at 8N Naomi Avenue, Los Angeles, on'November 1, taking over the "Friendly Dealers Service" formerly operated by the Kerckhoff-Cuzner Mill & Lumber Co. On January 15, the company will be located in its permanent warehouse at 235 South Alameda Street, Los Angeles.

Geo. E. Ream, president of the company, is prominently known in Califo.rnia lumber and building material circles, having been connected with the Kerckhoff-Cuzner Mill & Lumber Co. of Los Angeles in an executive capacity for the past sixteen years. Seeing the possibilities of the retail lumber dealers carrying building materials, Mr. Ream started its "Friendly Dealers Service," a -wholesale department carrying miscellaneous building'materials, and was in charge of this branch of the business.

The Kerckhofi-Cuzner Mill & Lumber Co. site at 902 No. Alameda Street has been purchased by the Government for a Federal postoffice to be used in connection with the new Los Angeles Union Terminal Railroad Station. The company is moving its headquarters to its Hollywood yard at 1001 North Highland Avenui:.

Mr. Ream has organized the Geo. E. Ream Company and the new concern is continuing the "Friendly Dealers Service.'r The company is taking over the entire "Friendly Dealers Service" organization which has been associated with Mr. Ream for many years and the trade can look for a contimration of the same policies and fine seryice to which they have been accustomed

The company',s salesmen include Lee Hunt, Ray Bristol and Bi.ll Schloeder, who are r;trcll lcnown to the .Southern California r&iril'' Itimber' afr d building tiaterial dealers. AII have been connected with the "Friendly Dealers Service" for a long time and know the trade's requirements.

The Geo. E. Ream Company is operating a strictly wholesale'business, dealing only with the retail lumber and building material dealers, and will cover the Southern California territory from the Tehachapi to'the southern boundary of the State.

The company will distribute nationally known brands, carrying a complete line of Celotex insulation, hard boards and interior finish products; Thermax; Supef Harbord plywood and wallboards; Harbord Sag-Nott doors; P&B roofings, felts and commodities; Upson processed wallboards; Sisalkraft building paper; sash and doors I White cements; Gold Bond products; Columbia galvanized corrugated steel sheets and Tenneseal roofing; stucco nettings; poultry nettings; nails; fencing and wire products.

Large stocks of the above lines will be carried at its warehouse for prompt shipment. Warehousemen who have been with the "Friendly Dealers Service" for years, all trained men who lcnow how to handle merchandise, will be on hand to see that shipments are properly handled. The company will operate four tracks which will move out of its warehouse on regular schedules.

The company's permanent location at 235 South Alameda Street, which they will occupy after Jansary 15, 19J8, iq now being attractively remodeled and redecorated. It is easily accessible and right in the center of the Los Angeles comrnercial district.

The little "Friendly Dealers Service" man, the company's trade-rnark, with his smiling face, indicates the friendiy service of the company.'This placard of the tittle man *'tto is familiar to the dealers and is seen in so many retail lurq ber offices end display rooms will continue.to.publicize.the products liandled by the Geo. E. Ream"Company, :'r,.i