The California Lumber Merchant - November 1954

Ou, B;rtlrright onl,Obligation

Specialists

Si,nce 1892

Foncy Foreign ond Domestic Hordwoods

Hqrdwood Plywood of oll rypes

Fir Plywood - Flooring - Dowels

Ship Timbers qnd Plqnk

Industriol Hqrdwoods

Speciolfies:

Ccrrtoned Dowels ond Dowel Pqk

Wybro T & G Solid Woll Ponel

Coffee Toble Kirs

Surfcrced Hobby Hqrdwoods

Complete qssorlmenf of good Hordwood

Mouldings

THE CALIFOR}.IIA LUMBERMERCHANT

H ow Lu m ber Looks

Lumber shipments of 508 mills reporting to the National Lumber Trade Ilarometer in the 'iveek ended October 16 v,ere 1.9/o l>elolv production; new orders were 6.7/o belou and trnfilled orders werc 43/o of stocks. For the year to date, shipments lvere 1.6/o above production; new orders 3.2/o above. In the rveek ended October 9, 502 mills reported shipments 8.4/o belol production; new orders 16.O/o below.

The West Coast Lumbermen's Association, for 170 mills (167 operating) in the rveek ended October 16, reported production 126,591,370 feet, shipments 127,070,047 f.eet (0.4% over production), and orders 122,876,477 leet (2.9% under production). In the rveek ended October 9, I7O mills (157 operating) reported production I23,980,750 feet, shipments 112,079,1O7 feet (9.6/o under production),, and orders 100,819,926 feet (18.7/o under production). For the year to date, orders were 4.6/o, shipments 2.1/o over production.

The \\restern Pine Association, for 113 mills in the week ended October 9, reported production 85,667,00O feet, shipments 78,72?,000 feet (8.1/o belorv production), and orders 74,447,000 teet (13.1/o below production). In the r'r'eek October 2, 113 mills reported production 84,252,0W feet, shipments 79,658,000 feet, and orders 77,691,000 feet.

The Southern Pine Association, for ll2 mills in the week ended October 9, reported production 17,212,000 feet, shipments 17,336,0ffi feet (0.72/o above production), and orders 16,861,000 leet (2.04,4o below production).

The Douglas Fir Plyu'ood Association reported production 92,396,000 feet (4.8ib above orders), and orders 88,00O,O00 feet in the week ended October 16, the first time in 19 rveeks that industry output has been ahead of orders. Production was 107()b of normal capacity, or-rly 200,000 feet belor,v the previous week but 30% above the corresponding rveek of 1953. Ne'iv orders dropped 70/a from the week ended October 9 but r'vere up 13.21'b from 1953. The plywood industry's unfillecl order file reitresents six rveeks' output at normal capacity.

sruDs, BoARDs, DI'IIENSION LUilTBER.

PLANK, TI}IBERS, RAILROAD TIES, INDUSTRIAT CUTTINOS

DOUGLAS FIR, REDWOOD, PINE, WHITE FIR

Here is the neu look in children's rooms. It is achieved with Sea Suirl decorative plywood, made from superior grades of Douglas fir plywood. This three-dimension plywood is beautiful, practical and versatile. Interior and exterior tyPes arc available in 4'x 8' size, 5f16" thickness (other sizes on special order). [Jses are unlimited in remodeling or new construction: for walls, ceilings, built-ins, furniture... Sea Suirl and other APMI quality products are available at company sales warehouses, and through selected independent jobbers. Contact the one nearest you or write for illustrated booklet.

Assoc ialed Plywood MiIIs, Inc.

General OJllces: Eugene, Oregon Plywood plonts ot Eugene ond Willomino Lumber mill ot Roseburg

Distributed by APml Soles Wqrehouse, 925 Tolond 5t., Son Frqncisco 24, Colifornio qnd Mqrtin Plywood Compony 6614 Bqndini Boulevord, lor Angeler 22, Colifornic

Find Silver Fir Bork Beetle Doing Million-Dollor Domoge in Weslern Woshington

Seattle-Over half a million acres of forest land in rvestern Washington has been infested with the Silver Fir bark beetle. This startling disclosure of a serious menace to the commercial forests of the state was made in a mid-October meeting in Everett, Washington, of the Silver Fir Beetle Committee headed by R. V. Dickhaus, Bellingham forester.

Focal points of greatest damage to the forests are the Mt. Baker and Day Lake areas of Skagit and Whatcom counties. First reported in 1947 by W. V. Catlow, chicf forester for Puget Sound Pulp and Timber Company, its spread has been observed throughout the western area of the state. Potential loss to the economy of the state at value of timber infested is in the millions of dollars. All efforts of the committee are to minimize this loss.

All forest agencies are reorienting their logging plans to hold down the loss of timber from the infestation. So far this year, 140,000,000 board feet of trees have been harvested in an aggressive salvage logging operation in the beetle area to lessen the potential loss. Immediate needs are for ,continuing construction of logging roads so that salvage of infested timber can keep ahead of deterioration of killed trees.

Cloy Brown Nomed President Of M ond M Wood Working Co.

Portland, Ore.-The directors of the M and M Wood Working Co. have elected Clay Brown, lumber and plywood executive, president, effective November 1, to fill the post which has been vacant since the resignation of Thomas B. Malarkey late in 1953.

Mr. Brown began his business career with Long-Bell Lumber Co. and served as sales manager for M and M for a number of years. He later became vice president ancl a member of the executive committee of U.S. Plywood Corp. He resigned the position in 1945 fo enter private business and is now chairman of the board of Fortuna Sawmills, fnc., a position he will continue to fill.

Eberly Thompson, who has been acting as executive head of the company, will continue as executive vice president of M and M.

Defroit Friend Likes Ediroriols

"Just a few lines to express my feeling of gratefulness for your editorial commentsyour thoughts have many times, when I have felt beaten ancl whipped, given my spirits a tug upward. Many of your articles have such down to earth sense, beauty, and often holy thoughts."

N. J. Patterson, President, Patterson Lumber Co., Inc. Detroit, Michigan.

Southern Colifornio Building Permits for September Bring Yeor's Torol to New Record

Building permits for Southern California totaled $141,778,302 in September, giving indication that 1954 may produce the new all-time record year for builcling there, according to the research department of tl,e SecurityFirst National Bank. It was a 3/o gain over the previous record of $117,390,039 in September 1953.

This year's September total was the highest of any September on record, and brought the total for the first nine months of 1954 to $I,247,405,013 for Southern California building. The figure is the highest ever recorded for any similar period. Last year's then all-time record was $1,212,339,915.

The survey is based on building permit dollar valuations of 64 cities plus nine unincorporated areas. The September figure this year was slightly below the August peak of $144,493,859, but substantially higher than the $134,964,634 of August 1953. September was the fourth month this year that all previous records for corresponding months in the past have been beaten.

In Los Angeles, September building permits were $30,216,7n, as against $31,435,562 last year. The city's ninemonths total stands at $307,3&,086, as compared with $615,874,275 in the first nine months of 1953. The nine unincorporated areas' September 1954 total was $27,522,900, compared to $27,873,305 in September last year. The county area's nine-months total was $254,151,645, well ahead of the $231,643,945 similarly registered last year.

Dontt be bothered . . with plywood complaints. Sell Super-Harbord fir plywood to guarantee one - way deliveries. It's all heartwood, solid core, and really waterPROOF.

..GREAT OAKS FROM LITTLE ACORNS GROW." ESPECIALLY IN GOVERNMENT MATTERS.

Once upon a time-and only a few short years agothe Government of the United States devoted itself to very simple matters. ft ran its business here at home, and let other governments wherever located, run theirs. It allowed its citizens to run the businesses of their choice, and had no thought of competing with them. It wished the farmer well and assisted him in old-fashioned ways, but had no thought that it owed him government-created prosperity. No idea of a welfare state in this country had yet penetrated its thinking machinery. AND NOW LOOK.

Take the matter "i f,rlirJ"". President Ike has called for the rapid elimination of Government from domestic business. Wonder if he himself knew how deep the Federal biz had dug into private biz? Charles E. Wilson, formerly president of General Electr:ic, recently estimated that this Government could pay off some thirty billion dollars of its national debt by selling its business corporations to taxpaying private owners. Congressman Osmers, of New Jersey, not long ago introduced a bill to hasten getting Government out of business, and he listed over one hundred types of business in which the Government is engaged. He said that the Government has inventories "larger than the similar inventories of all private enterprise combined." A start has been made on reducing the number of Government business enterprises, but only a start'

One of the smallest acorns that has grown into one of the greatest oaks is farm subsidies. In a powerful illustrated article written by Fletcher Knebel, and headed "Do Farm Price Supports Make Sense?"-Look Magazine does an illuminating job of exposing the fallacies of our farrn support operations, Government support of farm products started in this country in the thirties as a temporary effort to help the farmer. How that has qrown is told in I-ook, which remarks: "High price supports make sense when the nation needs more food. They make for economic lunacy when the nation has more food than it can eat oruse."

At the present time the Government has 6.25 billions of dollars tied up in loans or ownership of surplus foods. It threatens to reach 10 billion very soon. It is costing $700,000 every day just to store this extra food. \Me own 877 million bushels of wheat, 800 million bushels of corn, 7 million bales of cotton, 447 million pounds of butter, besides unbelievable quantities of cottonseed oil, dried milk,

BY JACK DIONNE

wool, cheese, cotton linters, and other farm products. From one end of this country to the other these surplus farm products are stored in every conceivable place and container. The end is not in sight. Here is a mighty oak that has grown from a very small acorll ; one that is going to be mighty hard to cut down. Over six billions of the taxpayers' money is now so invested.

on March 8th, 1941, ;" ;.J Senator Arthur H. Vandenberg, a grand man and an outstanding America-forAmericans thinker, wrote in his diary as follows: "\Me have torn up 150 years of traditional American foreign policy. We have tossed Washington's Farewell Address into the discard. We have thrown ourselves squarely into the power politics and power wars of Europe, Asia, and Africa. We have taken the first step upon a course from which we can never hereafter withdraw Our fate is now inseverably linked with that of Europe, Asia, and Africa. We have deliberately chosen to sit in on the most gigantic spectrlation since Time began."

**t<

When he wrote that fateful paragraph which by now has turned to prophecy, he had just lost his great fight to prevent the passage of the Lend-Lease Bill, which he said "would turn the White House into G.H.Q. for all the wars of the world." Lend-Lease, of course, was the first of four tremendous giveaway programs entered into by this Government, the other three being in turn UNRRA, from 194.5 to 1948; Marshall Plan, from 1948 to 1951 ; and Mutual Security, from 1952 through 1953. The first, the one Senator Va-ndenberg fought against so valiantly, cost the American taxpayers 49 billion dollars; UNRRA, United Nations Relief and Rehabilitation Administration, cost us 3-V2 billions of dollars; the Marshall Plan, the European Recovery Program, cost us 14.1 billions of dollars; and Mutual Security cost us 11 billions of dollars. Total 77.6 billions of dollars. It all started*with Lend-Lease.

The "illimitable obligations" that Senator Vandenberg had predicted would follow the passage of Lend-Lease, have come upon us. From 1946 through t952, the American people had been obligated by treaty or executive agreement to defend 37 countries, and today this Government maintains American soldiers in 49 countries, with 109 major military installations in other countries than our own. Clarence Randall, head of Inland Steel and chairman of the President's Commission On Foreign Economic Policy, recently said: "Not compassion, not trade, but American security is the only standard by which to measure our success or failure. We are in Europe solely to serve our-

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selves, to protect our own country. We spend and negotiate and exhort solely to safeguard our lives and property in the military sense." So another mighty oak has grown from another tiny acorn.*

Proponents and backers of the United Nations volubly insist that that organization does not in any way invade the sanctity of the American constitution, and does not seek to interfere with the loyalty of Americans to their country. Yet on October llth the news burst forth that a handbook just issued by the UN gives the lie to those protests. That handbook, issued on Octaber 9th by the UN to the employes of that organization, advised them that if possible conflicts arise between national and international loyalty, "the conduct of the international civil servant must clearly refect his obligation to the international organization."

**d<

That seemed plain enough to silence even the most biased pro-UN pleader. But our top UN delegate, Henry Cabot Lodge, rushed into print to declare it wasn't so, that Americans employed by UN owed no super-allegiance to the international organization. And, sensing the dynamite in the thing, a high UN official hit the publicity lanes with his explanation of what the controversial statement in the handbook meant. He said it didn't really mean what it plainly stated- And then Mr. Lodge backed in with the statement that the matter had been cleared up, and that he was well pleased with the explanation.

Of course, Henry has been spending a lot of his time and effort trying to convince skeptical Americans that there is more good than bad in UN, so he grasped at a very thin straw to get away from that handbook and its shocking statement. But it won't do, ffenry; it won't do. It just adds more fuel to the great flame that has been rising steadily in this country against UN; this time in plain print. and no hearsay. Here was another little acorn in which we originally placed great hope and invested much money. It has grown into a very strange oak, indeed. x<**

You have been told a lot recently about our new Social Security law, passed by the last Congress. You have been told of the increased benefits to beneficiaries, and likewise you have been told of the increased payroll deductions against both employe and employer for financing the payments. You have not been reminded that millions of additional citizens will now have to keep a set of accounts and make regular reports to the Government on Social Security; or that another great army of Federal employes will now be needed to handle the added operations, collections, accounting, etc. There are already more than 500 Social Security offices in the country, and the new millions must add to that number.

You have been told ,n"J"rl"r lr, .u*rr,r"trative expenses of the Social Security program, including reimbursement of the Treasury Department for its services, have been paid, that the money remaining has been transferred to the trust fund established on the books of the Treasury De-

partment for the old-age and survivors insurance program, and invested in U.S. Government interest-bearing bonds; and that the accumulated interest is added to the fund. All of which is very true.

The new law makes ": ";.;. in the handling of the vast sums subtracted and deducted from payrolls. That fact should be more generally understood by the citizenship. The worker and employe pays out the billions through payroll deductions. Uncle Sam grabs the money, and after paying expenses of the Social Security system, he puts interest-bearing Government bonds in place of the cash, and spends the cash for general expenses of this Government, everywhere in the world. Uncle Sam has only one source of income-taxes. When the beneficiaries of this system have to be paid, there is no Social Security cash from which to pay them; they have to be paid from the general fund, the sink where it was swallowed up in the first place. So the next time all the taxpayers must chip in to pay the money that only the payroll contributors were taxed for in the first place.

Countless authorities have reported on this system, with no disagreement that I have noticed. Ray Tucker, in one of his columns, stated it clearly and tersely, when he said: "ft is true that the Government spends all these premiums to pay for current operations. ft does not keep the money in the treasury. When payments fall due it meets them by using money from taxes." The Social Security "trust fund" has been called "fiction" by various authorities. It consists solely of Uncle Sam's ability to pay back the payroll money when it comcs due. And so, here is another little acorn that keeps growing into a "great oak."

And when it comes to reviewing just a few of the little acorns in Government that have grown into great oaks, the following figures offer some excellent thinking material: In the year 1940 our Commerce Department spent about 37 million dollars; in 1950 it spent 863 million. In 1940 our Department of the Interior spent about 210 millions of dollars in its operations; in 1950 it spent 568 millions; in 1940 our Labor Department spend 29 million dollars; in 1950 it spent 257 millions; in 1940 the Justice Department spent 49 million dollars; in 1950 it spent 131 million; in 1940 the State Department spent 24 million dollars; in 1950 it spent 361 millions. These are just a few of the same that might be quoted.

Honestly, isn't it true that "great oaks from little acorns grow," especially in Government matters?

Builders Institute lo Elect

Members of the Home Builders Institute meet November 1 to elect their 1955 board of directors, Arthur C. Wright, president of the Los Angeles group affiliated r,vith the NAHB, announced recently.

"Next year will be a key year for the home building industry both locally and nationally," said Wright. "A goal of 1,400,000 new homes annually has already been set by the NAHB."

Spring pressure behind metal guides insures an all-weather seal against winter cold or summer heat.

This same patented construction permits easY removal for cleaning Dotlr sddes from inside the home.

Sash can be painted quickly, without the lnconveruence or danger of ladders and scaffolds.

Operating R.O.W wind.ows permit full chnice of weath.er seal or natural air circulation-deperding on thz weather!

Operating R.O.W wood windows permit air circulation during the seasons when neither heat nor cooling is necessary. Wood is a highly efficient insulator. It bel'ongs in fine air-conditioned homes. The beauty of carefirlly milled wood blends naturally with residential furnishings. Cleaning or painting removable R.O.W windows is easier. Yet, they cost no more than other good windows.

Merner Lumber Co. Does Borh Contrqctor qnd 'Weekend Corpenfer' Business Successfully

Over the many years since its establishment, Merner Lumber Company, in Palo Alto, has developed an enviable clientele of custom home builders, and at the same time has enjoyed increasing volume from do-it-yourself customers living in the university town of Palo Alto and vicinity. During the past few years, Paul Merner, president of the company, began to look for a successful formula for maintaining a profitable combination of these tlvo markets.

The backbone of Merner Lumber Company's economy is, and always has been, the contractor constructing custom-built homes ir-r the Palo Alto area. As the firm does not solicit the business of tract builders, it has alrvays been aware of the importance of retail and do-it-yourself business to augmer-rt its custom contractor sales, which today represent about trvo-thirds of the concern's total dollar volume.

Ho'iv to give equal service to the contractor and the consumer alike, under the same roof, became a real problem, especially after the end of World War II, which instigated one of the biggest building booms ir, the Peninsula area that Northern California has ever seen.

No matter how many clerks Merner lvould put on, the line of customers waiting to be served continued to grorv cnstomers waiting to buy a piece ol 2xl for the porch railing, and contractors waiting with the specs. for a nerv $30,000 home. The r.vaiting was bad enough, but trying to explain to the sharp-eared 2x4 customer the lower price quoted on the same material to the $30,000 home builder was something of a nightmare to the Merner clerks.

The answer became clear, and last month N{erner Lumber Company finished a complete face-lifting job rvhicir included the establishment of separate contractor sales and do-it-yourself departments.

Halfway back in his big yard, Merner put in another office, clerks and an order desk and parking facilities {or the contractor trade, including a separate yard foreman and crew for that division. Lumber and builcling materials for this volume business were moved past the halfway point in the yard and on both sides of the firm's planing mi11. It{es,, sontractors can drive directly back into the yard, place their orders quickly, load their trucks and be on the way back to their jobs in a minimum of time.

Up front, the N{erner Lumber Companl- store was remodeled and expandecl, parking facilities rvere greatly en(Please Turn to Page 40)

'A yord within o yord' is lhe onswer

PICTURES CAN'I DO JUSTICE to Merner's bequriful new stoined Redwood store front (qt top of ponel of photos, lefi); note the spocious retoil porking oreo; coniroclor3' enhqnce to yord i3 ot extreme left. Second scene shows lhe conlroctor deportment (ot left) ond reor of building moterials worehouse. Ihird shof shows raor of yord; inventory extending post planing mill (cenfer) ir stored for controclor lrode. The worehouse (fourrh photo) services both the retait store ond confroctors. Fifih photo from recr of yord shows ploning mill behind Hysrer.

B$.$9tffifitr$ffi

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Age not guaranteed---Some I have told lor 20 years---Some Less

Prqcticolly Dumb -- Yesr Prqcticolly

It had always been considered that the boy in the small town was not guite "all there." That opinion got started one day when some teaser held out a dime and a nickel on the palm of his hand, and offered the boy his choice. He took the nickel because it was the biggest, so he said. The story went the rounds, and often someone made the same test, and aways the boy took the nickel. People oftcn entertained visitors by showing them this big country boy who didn't know the value of a dime.

One day a kindly lady saw the same thing happen while people snickered, so she took the boy to one side and asked

Reno Hoo-Hoo Meet November l9

The next monthly meeting of Reno lloo-Hoo Club t29 rvill be November 19. George Pearce r,vill be chairman, rrssisted by W. llorvton, Jack Purdy and H. P. Dayton. The Nevada black cats are also now actively planning their annual Christmas party and Ladies night, which rvill be December 11 this year. John Hassett will be the Santa Claus at this year's affair.

Msrketing lhe production of

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AND

him if he really didn't know the difference between the two coins. "Don't you know," she said, "that although the dime is smaller than a nickel. it is worth twice as much?"

"Sure I know," said the boy, "but keep it to yourself, please."

"Then why do you always take the nickel?" asked the lady.

"Because," said the boy, with a grin, "they would quit tryin' that trick on me if I ever took the dime."

"Reqdin', Rilin' ond Redwood" ls Theme

"Readin', 'Ritin' and Redwood" is, the theme of the Iiall issue of "Redwoocl News," published cluarterly by the California Redwood Association. Text and photographs of the errtire editron are devoted to use of Redwood in r.nodern school architecture. Those interested in modern school design may obtain free copies upon request to the California Redwood Association, 576 Sacramento Street, San Francisco 11.

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Here's a sum'mary of things you call do to capitalize on the Christmas "gift" package to lumber dealers from Douglas Fir Plyvvood Association.

1. Get positive identification of your yard as Santa Claus headquarters to the do-it-yourself trade through local store display and by devoting at least a portion of your regular advertisiug to Christmas selling themes provided in the association's merchandising kit.

2. Tie-in with your local junior chamber of commerce in support of the outdoor lighting contest program. This is sponsored by General Electric and junior chamber of commefce gr:oups everywhere.

3. Work with local church groups to develop displays.

4. Check with restaurants, shops, department stores and other local retail outlets on supplying materials for their orvn store displays, Last year a number of commercial establishments used association olans for their disolavs.

CHRISTMAS PLANS AND WINDOW DISPLAYS help sell {ir plywood. -A comparable display could be a {aclor in helping you win parl of lhe $2,000 ofrered by Douglas Fir Plywood Association in its recently announced 1954 Chrislmas merchandising conlesf. Any dealer is eligible. See story below.

5. Stock cutouts or blanks of the displays shown in the plans.

6. Offer to work w'ith school vocational instructors in providing plans and material for toy and gift items stuclents can make for their families.

You Cqn Cqsh ln on Chrisfmqs Buying

Looking for lvhat it takes to maintain volume during sults by dealers who used similar ideas to build Christmas the holiday season? sales last year.

A Christmas promotion by the Douglas Fir Plyrvood The whole thing-plans, displays, ad mats, radio and Association has everything you need to identify your TV commercials- is free. In its announcements, the aslumberyard as the 1954 Santa Claus to everybody who sociation describes the package as "a Christmas gift to builds things for Christmas-whether it's a giant larvn cut- dealers that is, in effect, a hot stove midwinter sales proout or a gift under the tree for mother. motion tailored to stimulate greater store traffic and high

The entire promotion is ,centered in a Christmas mer- volume fir plywood sales at the retail level." chandising plan for lumber dealers built around new fir It has been expanded from the 1953 Christmas campaign plywood do-it-yourself plans for outdoor displays, chil- so that dealers rvho staged a holiday promotion last year dren's toys and make-it-yourself gift items. With them is will have more and better materials to r,vork rvith this a detailed plan of action loaded with helpful suggestions on year, and to provide the ideas and sales tools needed by horv to capitalize on tl.re material, based on proven re- dealers who are trying to tap the Christmas market for

a complete list pf items cov-

Here's

ered by Douglas Fir Plywmd Asso. ciation's new Christmas plaos: Outdoor Decorations

1. Three Christmas Carolers

2. .Santa Claus, sleigh and reindeer

3. Santa Claus Cut-Out (two styles)

4, Twin Snow Man and Snow Woman

5. Candle and Star

6. Singing Angel

7. Stylized Choir Boys and Girls

8. Stylized Cbristmas Tree

Gift Items

1. Cutting boards and serving paddles

2. Knife rack

.3. Magazine rack

4. Television serving tray with stand

5. Television snack table Toys and Children's Furniture

I. Bicycle trailer for toys

2. Child's drawing desk

3. Rocket club house

4. Two space guns

5. Giant building toy

6. Modern doll house

7. Children's play planks

8" Flying saucer rocker car

DO,II-YOURSETF CHRISTMAS GIFT ITEMS con moke for itother ond Sis. The DFPA ond other items.

thol Dad or Junior folder shows there

FIR PIYWOOD CHRISTMAS DISPIAY thar ffls olmosl cny reloil operolion is Sonto sleigh ond reindeer. lt is plonned fo; economicol, eo3y consl;Uclion with exterior fir plywood'

Wn'rn JloaeJ !

first time.

The association's 1954 Christmas package has a total of more than 25 plans. These include decorative outdoor cut-outs and displays for home and commercial use, gifts and toys and a life-size nativity scene complete with eight figures. To make it easy on both the dealer and his customers, the plans are organized in three big sheets that fold down to a handy, shirt pocket size-one for tl-re outdoor displays, one for toys and gifts and a third for the nativity scene.

One of the unique features of the package is a detailed "merchandising plan" which outlines display ideas and sug-

(Please Turn to Page 57)

Merchondising Gontest for Deolers

To encourage maxinrum merchandising of fir plywood parallel with Douglas Fir Plywood Association's current national Christmas promotion, the association has announced a big Christmas merchandising contest offering dealers a total of $2,000 in national and regional cash awards. Any dealer who submits au outline of his own Christmas rnerchandising behind fir plywood gets a crack at the awards. In announcing the contest, W. E. Difford, managing director of the DFPA, said:

"Our merchandising kit is a 'better-than-ever' package for dealers who staged a Christmas promotion last I'ear. For dealers who have never tapped the big Christmas do-it-yourself market, it's a natural for building holiday profits. The contest is intended to encourage maximum use of the sales aids in the kit and to encourage as many other forms of fir plywood merchandising as possible."

Awards will be based on the best fir plyrvood Christmas merchandising programs outlined by entering lumber dealers. Difford said that the association's Christmas mechandising package should provide a solid base for a successful campaign but that dealers are not asked to confine themselves to these particular elements in planning programs. The package contains point-of-purchase display material, plans for 25 plywood projects with a Christmas flavor, ad mats and radio and TV ccvmmercials. Although intended to encourage use of these materials, the contest awards will be based ol ail phascs of local promotion including sales contests, premium selling methods, cooperation rv'ith community projects and all other means by which an1' alert retailer seeks to increase his prestige and sales volume. Entries will be judged by a panel of experts. The association said full details on the contest will be contained in the merchandising package now being sent to dealers who request it. Get your "gift package" right now from the Douglas Fir Plywood Association, Tacoma 2, Washington. A convenient coupon for dealers to order the package can be found on Page 6 of the October 15 issue of THE CALIFORNIA I-UMBER MERCHANT.

deperaAabilitlr.,

We hommer hord on being dependoble!

You cqn count on our experience in giving you better service estoblished, dependoble producls ond the best in new moteriols. You con depend on our good will to give you complete sotisfqclion, profit-moking volues ond oll-out cooperotion. Dependobility is not proved by over-night operotions . we hove been building q repulotion for dependobility for over 35 Yeors. Test it!

Dependoble slocks of lhe finest softwood ond hordwood Plywoods, Mosonite Brond Products, Simpson Insuloting Boords, Tile, Formico . . the best!

Profit by dependoble service profit by phoning!

fHE PIYWOOD TOY IRAltEn is c noturol that the do-it-yoursclf Dcd con moke in on evoning. the

WALT0N

C(I.

Wolton Lumber Compony is typicol ol the mony

lumber operotions where mcrteriol handling copocity hos been substontiolly increcrsed when o GEFILINGER Lilt Truck ',.vcrs put to wcrk. These trucl<s-loilor-mode to the job-bring hondling costs down ond roise prolits in every industry they tockle. Gerlinger is the most ruggedly built iilt lrucl< on the morket...ond your neorest Ger, linger Distributor is prepored to prcve why they wili out-perlorm on crny heovy-duty moteriol hondling job you hove. We recommencl thcrt you coll him in todoy. Tirere's o Gerlinger built to hcrndle this job fqster, more prolitobly.,.lrom 4 to 9-ton cqpqcrtv.

A

& Russell, Inc., observes golden qnniversqry

From Solesmqn Drumming Up Lumber Orders On Bicycle to $IOO,OOO,OOO in Yeorly Scrles

part interest in seven other Northern California plants, as well as blocks of timber scattered in both states.

Dant & Russell has a majority interest in the Fir-Tex Company, operating at St. Helens, and handles its sales. But mostly the company lvith its world-wide sales offices buys products of outside mills, mostly in the Northwest, to fill its vast flow of orders.

D&R operates two steamship companies, the States and Qtiaker lines, and has purchased a third, Pacific Transport Lines, Inc., subject to Maritime Commission approval. The three lincs comprise 14 oceanic vessels with others under charter. At their peak before World War II disrupted foreign commerce, States and Quaker flew their flags at masts of some 32 cargo ships. The parent company is carrying on a gradual rebuilding of its world transport. Oriental trade was the leader in sales prior to 1941, but war forced greater attention to domestic markets. The firm now maintains a dozen major distributing centers coast-to-coast and in Hawaii.

tsut in 1904 there was little to forecast these farflung bounds when Charles E. Dant started out from Portland with order book and bicycle to rustle lumber orders and line up small mills to fill them, and C. S. Russell took charge of a tiny office in a third-class building. Iloth had gained lumber experience in Michigan, young Dant in sales and the older Russell in sawmilling from which he had retired for his health.

Russell was skilled in finance and management. So singleminded in lumber was Dant that he had emphatically declined to invest his $1000 savings in a substantial share of an auto factory being set up by his neighbor, R. E. Olds.

FOR 50 YEARS

From one salesman drumming up lumber orders on a bicycle in the Willamette Valley to a world-wide marketing and shipping concern handling more than $100,000,000 in sales each year-such is, the record of Dant & Russell. Inc., of Portland, Oregon, now observing its golden anniversary. The anniversary was officially marked by an open house September 24 in the company's new consolidated offices in the Oregonian building, where it occupies nearly 30,000 square feet on the fourth floor.

Today Dant & Russell buys and sells, close to 800,000,000 board feet of lumber and millions of dollars worth of such rvood products as Fir-Tex, plywood, insulation, doors, moldings and battery separators every year. Ranking among the top sales companies in the wood products field, D&R owns substantial timber and milling interests, though its leaders disavow any dotnltrunt role on the manufacturing side.

Until sale of Inman-Poulsen Lumber Company here this strmmer to Georgia-Pacific Plywood, Dant & Russell owned an approxlmate half.interest in that Portland mill and its big timber hoidings in Lincoln county. ft now owns a sizable interest in the Coos Bay Lumber Company, a major operation in southwest Oregon with an estimated 3,000,000,000 board feet of tirnber. It owns a holding mill at Redding, Cal., and

Dant took his bicycle south and found sales, even better in the Sacrarnento and San Joaquin valleys. One of his early customers, Elmore King of Bakersfield, attended the open house September 24.

As Dan'- & Russell became commission representatives for more mills it found bigger sources neces,sary. In 1909 it started buying from Inman-Poulsen, and continued to do so without ever a written sales agreement until the present liquidation.

The young concern tried its wings in world commerce in L9I2, and this phase was dominant by 1920 when difficulty in getting cargo space led to investment in steamship firms, first the Colunrbia-Pacific Shipping Company. By 1938 D&R became sole owners of this line, which ten years earlier had been changed in name to States. The Quaker line was set up as a subsidiary in 1928 for the intercoastal trade.

Co-founder Russell died in 1929 at the age of 70, and Dant succeeded him as president. The Russell interests were bought out in 1937. The long leadership of Charles Dant ended with his death in 1945, but three sons have stepped into major positions, Thomas W. as president, Robert E. as vice-president, and Jack R. as president of Pacific-Atlantic Steamship and manager of both shipping lines.

Others liolding key posts are Vice-President Roy J. Darling, with the firm 43 years, and Secretary J. S. Heigel. Continuing actively interested in D&R's affairs is the widow of Cofounder Charles Dant.

CUSTOII/IER

Elmore King, building materiqls deoler of Eokersfield, Colif., greets Thomos W. Donr (righr), president of Donf & Russell, lnc., qt lhe recenl open house. Mr. King has deolt with rhe Portlond ftrm its eniire 50 ycors.

YOUR trUSTOMERS EAN BUY PAINT ALM trIsiT ANYWHERE

LU M BER DEALERsi

BY

When the public wonts lumber, it goes to o lumber yord...ond usuolly buys other items, too. For increosed profit stock notionolly odvertised West Coost Lumber Douglos Fir, West Coost Hemlock, Western Red Cedor ond Sitko Spruce.

Whotever the iob suggest lumber first!

WEST trOAST LUMBER

R.etoil Deqlers Representing Thousqnds of Yqrds Heqr of NRTDA Progress crt Huge N. Y. Exposition

The first annual Lumber Dealers' Exposition and Forum, held at Kingsbridge Armory in New York City October 2-10, was hailed as a smash success by throngs of retail dealers, representing several thousand yards, who attended the event from every one of the 48 states.

Watson Malone III, of Philadelphia, was elected president of the National Retail Lumber Dealers Association at the annual meeting of the board held at the Commodore hotel, New York City, October 4-6, in conjunction with NRLDA's first annnual Exposition and F'orum. R A. Schaub, Whiting, Ind., was elected first vice-presideni, ancl Paul Ely, North Platte, Neb., was named second vice-president. The following of ficers were re-elected : H. W. Blackstock, Seattle, treasurer; H. R. Northup, executive vice-president, and E. H. Libbey, secretary.

In opening the meeting, llenrv -f. Munnerlyn, whom Mr. \4alone succeeded as president, stateci that the association had made great progress in expanding the scope of its activities during the past year, while at the same time maintaining the caliber of its traditional programs in the fields of national affairs, government relations, industrv relations, education, fact finding, trade promotion, and public relations.

He said that NRLDA now has a comprehens,ive merchandising program tailored directly to the needs and interests of its members, has assisted its federated associations in developing effective patterns of management vrorkshops, and has centered new interest on the lumber dealer by staging a highly successful exposition. Mr. Munnerlyn paid high tribute to the members of the exposition committees for arranging the organization's first exposition. In particular, he praised R. A. Schaub, general chairman, and Phil Creden, exposition chairman.

X4r. Northup said that, "Construcl-ion will approach its greatest year in total dollar volume, and housing starts as reported through August of this year were 3 percent or 25,000 units above 1954. 1954 may well be the second best housing year in history. Excepting areas of drought and disaster, the possibilities for construction should continue good in 1955."

He said that lumber retailing is cne of the few businesses with growing and untapped markets confronting it. "There are new trends in distribution developing in this nation, there are improvements in our own industry's distribution picture. There are definite signs of improved public acceptance of the services available through the retaii lumber and building materials deaier. There are even mor.e definite signs that this industry is determined to keep abreast of competition through

He expressed great pride in the lact that two of the association's past presidents-Norman P. Mason and C. B. Sweethad been selected to head the Adrninistration's housing and home improvement programs.

D. A. Campbell, chairman of the Standards committee, reported that gratifying progress had been made by West Coast lumber manufacturers in their ef fort to revise grade rules and substitute grade names for numbers and that his committee rvould continue to follow developments closely. He said that manufacturers were in closer agreement on details but that further work remained to be done. He reported a gradual acceptance of the belief that the objections to the proposed changes wrre outweighed by the advantages.

J. H. Else, NRLDA's legislative counsel, urged dealers to report immediately to their local FHA offices any illegal activities by illegitimate operators in the modernization field, promising that FHA would investigate and take action promptly on any complaints backed up with facts.

As a mernber of HHFA's Voluntary Mortgage Credit committee, Mr. Munnerlyn stated that rnachinery had been set up, in the form of district sub-cornmittees, to expedite the flow of government insured or guaranteed mortgage funds to smaller outlying communities, and to minority groups, with lumber dealers playing an active part in the committee's program.

The new A.C.T.LO.N. program (American Council to Improve Our Neighborhoods)was described by Mr. Campbell, who said that this program offers great opportunities for lumber dealers, especially those who assert leadership in bringing about action to raise local housing sta.ndards.

The board approved a unanimous report by the Committee on Statistics, recommending that a simplified Standard Chart of Accounts be used in compiling Cost of Doing Business Survevs by the federated associations.

W. C. Bell, chairman of the I'ducational committee, said that the instructional materials for lhe 30-Day Courses are be-

(Please turn to Page 54)

H. R. NORIHUP qnd E. H. IIBBEY improvement of its physical facilities and its merchandising practices."

Watson MAI.ONE il Henry J. MUNNERTYN

C. D. Johnson rail orders are promptly filled and shipped direct from huge covered loading sheds at the Toledo mill. These promptly filled shipments arrive at destination in the same prime condition in which they left 0ur mill.,. easy to check, unload and dispatch. For rail lumber shipments to any point in the country, contact C. D. Johnson first. Mixed cars a specialty.

fllE 8feilF0RD 8r0Dt; AMERICA'S

DEMAND FOR WOOD

1929 - r97s

Summary of a repor.t by Stanford Research Institute, Stau.ford, Colrf., to Weyerhaeuser Titnber Comfany, Taconta, Waslt., 7954.

Section lll - The Demqnd for Lumber

In 1953 about 73% of total United States lumber cons,umption lvent into construction; about l5/o into shipping, including boxes and crating materials, dunnage and pallets; and the remaining 7270 into manufacturing products. These proportions are expected to be about the same in 1975 as in 1953, despite some significant shifts within these broad groupings.

Lumber useC in contruction, for example, is likely :o be centered increasingly in new residential building (including additions and alterations), .ivith a smaller share going into non-residential construction, and about the same proportion a:r now into maintenance and repair of all types of constrnction.

Lumber Use in Residential Building

Lumber demand for ner,v dwelling units changes Irom year to year in response to changes in the number ,rt dwelling units under construction, architecture. size and height of the dwelling structures, and cornpetition from other materials. The following table shot's the changes in these factors from 1953 to I975, on rvhich calculat'ons .rf lumber demarrd for neu' residential building are based :

Little change is foreseen i:r the distribt,tion of dwellingunit starts as between single-iamily, tu'o-family, and multifamiiy struct:rres. The conrinued industry movement to r,uburban arees and expectat.ions of attractive financing Ior prospective home-owneis should maintain the popularity of the single-family structure.

The size oi Crvelling units in the future will depenrl ;:rimarily on the money expected to be available for an :rverage dr,velling unit in rela,tion to the cost per square foot. The average e>ipendiiure per non-farm dwelling nnit, based on figures for projected housing expenditures and nurnber of starts shcrvn in the oreceding sectiorr, is as follor,r's, in terms of 1952 prices:

1952, $9,338; 1960, $9,318; 1965, $9,387; 1970, $9,757; 1975, $9,677.

Tire future outlook is for construction materials costs, in terms of. 1952 orices, to increase. No relative decline rn construction l:bor costs is expected. A greater number of built-in appliances and t:rore utility ft:atures such its bathrooms and electrical circuits will probably be nsed' T]ecause of tl-;is, an average annual increase of lf cents

(Please turn to Page 63)

For Sclle rr AN E'TABLT'HED wooDwoR,KING BuSlNEss ond 14 uNlTs

OF MODER.N EQUIPMENT PRESENTTY IN OPER,ATION MANUFACTURING INTERIOR STIDING DOOR FRAMES FOR A NATIONAT DISTRIBUIING FIRM PRODUCING HAR.DWAR,E FOR Att TYPES OF STIDING DOOR.S . . THIS IS A GOING INTEGR,AI PART OF OUR BUSINESS AND FACITITIES - SUCH A5 SHOP AND PRODUCTION AREA - CAN BE TEASED WITHOUT MOVING OR INTER,R.UPTION OF SCHEDULE . . . . .

Arb"r,o, Corrugated Flexboard retains all the strong and tough, easy-to-handle advantages of the well-known flat Standard Flexboard. The extra strength built into it by the corrugations makes it particularly suitable for use as roofing as well as siding over skeleton wood-frame construction.

Made of asbestos and cement, Corrugated Flexboard is fireproof, rotproof, rodentproofand weatherproof. and it needs no paint or special treatment to preserve it.

Its smooth, interesting surface and attractive shadow lines offer unusual architectural appeal and provide a low-cost, practical exterior finish for homes. farm strucflrres. commercial buildings, motels, etc. Its corrugations also make it architecturallv attractive for interior walls and finish.

For complete information about Corrugated Flexboard write Johns-Manville, Dept. CL, Box 111, New York 16, N.Y.

EASY to nail without drilling

EASY to handle large sheets of 8r, 1ol and t2t lengths.

Your llependable lleadquarters For llame-Brand Building,ilalerials , r. FeaturingFamous

CrErL<>'trEX BUILDING PRODUCTS

o Celotex Insulating Roof Slabs

o Celotex Asphalt Roofing

o Celotex Insulating Building Board

o Celotex Insulating Tile Board

o Celotex Insulating Finish Plank

o Celotex Flexcell

o Celotex Hardboard

o Celotex Insulating Sheathing

o Celotex Insulating Lath

o Celotex Celo-Siding

o Celotex Rock rWool Products

Dealers everlwhere report that this year more than ever-it's the fast-selling Celotex line! They're cashing in on the benefits of Celotex National Advertising-in leading consumer and trade magazines a total of 67 publications; plus Celotex Free Ad Mats . . everything to identify the dealer with Celotex; plus Celotex Point-of-Sale Aids posters, displays and colorful product literature that help to make the dealer's selling job easier.

\(holesale only, So-Cal futnishes Celotex products and other standard brand building materials to retail lumber dealers in Southern California exclusively. All products are available in quantity to meet all your requirements.

District Afforney Guest Speoker Ar lumbermen's Post Meeting

materials co., inc.

WHOTESAI.E DISTNIBUTORS

1220 Produce 51., Los Angeles 21, Calii, TR. 5304

PROMPI FREE DEIIVERY IN tOS ANGELES, ONANGE, RIVERSIDE AND sAN SERNARDINO COUNTIES

Lumbermen's Post No. 403 of the American Legion met at Taix French Restaurant, Los Angeles, on Wednesday evening, October 13. The meeting honored the Southern California Retail Lumber Association. Following dinner, Commander LaVerne Hubbard presided over the business session.

S. Ernest Roll, district attorney of Los Angeles Countv, (Please Turn to Page 33)

IEGION 1UMBERMEN qt dinner shown in top photo. ln foreground of second scene, left ro right: Jim Block, Orrie Homilton, Fred Morehouse ond Leo Hubbqrd. Bottom group of posl commonders shows Fred Morehouse cnd Rondolph Seguine (seoted) ond (stonding lefi lo right): Al Shsw, Mott Curovich, Horry West, J. l. Cunninghom, leo Hubbqrd and (,bock row) f. W. Mills. Horold Homilton, Mourice Boyd.

An Editorial

Building ls Biggest Aid fo Our Economy

In a recent review of business conditions as measured by the professional purchasing agents of the nation, the National Association of Purchasing Agents reports that it asked a special question concerning home construction of more than one hundred localities in the United States. The replies indicate a strong market for homes in nearly all of those areas, and very few reported a decline in building operations.

Said the survey: "Generally the lower-priced new homes are selling fast. The medium and higher cost homes are moving well, though buyers have become more selective."

The reports indicated that for the rest of the year 1954, at least, the home building business looks fine.

The governor of one of the major federal reserve districts, Chicago, is credited with saying that the construction business is playing, and will continue to play, a major part in the present strong economic situation of the nation.

The other day a bright-eyed lumberman sat in a big lumber convention, and heard a speaker-not a lumbermanmention "the recent business decline." He got up and walked out of the convention hall, and to a group gathered about him outside, he asked: "Where do these birds get this 'business decline' talk? There has certainly been none in any part of the lumber business that I have seen or heard of. The lumber people have never had it so good,

so far as f can see. I know f have, and so have all the others that I know of."

We have said in these columns many times of late just what this lumberman did. Where does all this decline talk originate? Certainly the lumber and building industry has felt no sign of it. Yet here was a speaker, making a patriotic address, mentioning the "business decline." Too bad someone couldn't have interrupted him to ask for his authority. If there really comes a business decline, we believe the lumber industry will feel it first. Our conclusion, therefore, is that these "business decline" talkers and writers are simply business illiterates.

1954 Building Totqls Ahecrd of | 953

Washington-Public and private outlays for neu,' construction of all kinds amounted to $3,600.000,0C0 in September, the same as August, but 8% above September 1,953, according to the Commerce and Labor departments. For the first nine n.ronths of 1954, construction spending reached a new peak of $27,400,000,000. up 4o/o over the previous high set in the same months of 1953.

Administration economists called the construction ind.ustry the "brightest spot" in the economlr. "The September report certainly shor,vs that the bright star hasn't begun to dim," said one Commerce Department expert.

SA]ITA FE TUMBER G(l.

Pope & Tolbor Complering Treqting Plcrnt

Exponsioni

Will Be Able to Treqt Douglcrs Fir for All Exposure

With the completion early this fall of a quarter million dollar expansion program begun in 1952, the pressure treating plant of Pope & Talbot, Inc., at St. Helens, Oregon, will become one of the largest wood preservative plants in the United States, supplying three types of treatment for Dougias Fir to meet all degrees of exposure from moderate and paintable to severe marine.

First step in expansion of the plant, located on the Columbia river at St. Helens, near Portland, was the dredging of a new pole pond, the building of a pole ancl truck-handling yard with the dredged material, and instailation of pole-peeling equipment. Final phase is consolidation with Pope & Talbot facilities of the treating plant formerly operated by the \\rest Oregon Lumber Company at Linnton, Oregon. This consolidation includes moving all equipment, and of technical key personnel.

Pope & Talbot will norv have six pressure retorts, fotrr of ivhich will be used for standard creosote (and creosote petroleum) treatments, the other two for the newly developed Penta (common name for Pentachlorophenol) and the long-tested Wolman salts processes. The retorts are big enough to handle the largest orders expeditiously, including poles and piiing up to 135 feet in length.

Douglas Fir for every type of construction and installation may bc pressure treated. Treatments covering a rvide

rvill be available : creosote for maximum protection of installations in salt rvater and other critical locations; creosote-petroleum mixtures and Penia for fresh water and inland strtlctures rvhere exposure conditions are not so severe : and Wolman salts for struc-

range of requirements

THE FIRST CHARGE of Wolmonized lumber produced by Pope & Tolbot following extensive expcnsion of rheir 5t. Helens wmd-preseruing plont is shown being locded oboord the SS Tobion for exporl to Arobis. Protecfed ogdinst decay ond insect ottqck rhis dock plonk will hove o service life mony times thot of untreoted wood.

AUN IN THE RIGHT DIRECTION WHEN YOU NEED QUATITY

DOUGTAS FIR

. ROUGH OR SURFACED DIMENSION

. STUDS-E. E. D. E. PRECISION TRIMMED

OAKLAND

CALIFOR.NIA REDWOOD

. ROUGH OR SURFACED

. GREEN OR DRY

4 rocAroNs ro sERvE You

Eqrl Bender lumber Sqles

2959 Corlson Street

KEllos 4-9842

PASADENA

Helen Peqse

Herb Meier

Ken Slrqwser

SAN 'NATEO Kolhy Culhone

P. O. Box 181

301 I El Comino Reql

Flreside 5-3943

AR.CATA

Alice Rogers

Bob Nqzelrod

,Ytilr Brirt

PACIFIC WESTERN LUMBER COMPANY

tures requiring painting or clean surfaces where the treatment must have a minimum effect on other materials. Wolman salts have been rvidely used as a protection against termites. Engineering assistance is offered that is particularly valuable for construction in which pre-framing affords greatest economy.

Wood destroying insects and fungi require food, air and moisture, and rvarmth. The creosote, Penta or Wolman salts poison this food supply. The result is that pressure treated Douglas Fir is, for practical purposes, considered a "permanent" material.

In the preparation of sawn lumber Pope & Talbot has adopted a policy of recommending that all pieces be incised before treating. This improves penetration and distribution of the preservative. Incising also minimizes checking and relieves internal stresses caused by rapid changes of moisture conditons. Incising does not affect stru,ctural strength.

Founded in 19L2, the Pope & Talbot treating plant has long been in the forefront of the industry. It was a pioneer in adopting as standard procedure a pre-treatment "retort-seasoning" process under which all possible moisture is driven from the wood before the preservative is applied under pressure. In connection with creosote treatment the special Pope & Talbot "empty-cell' process has been developed to provide maximum protection and at the same time produce maximum'cleanliness of the treated surface.

The Pope & Talbot plant offers three types of shipment-water, truck and rail. Coastal, intercoastal, and

foreign ports may be served by water shipments. Truck shipments are generally found economical for an area within a comparatively short distance from the plant and for pieces not too large to exceed highway restrictions. Rail shipments may be made, of course, anywhere in the United States or Canada.

Pope & Talbor Appoinfs

Vqnder Lqon As Distributor

To effectively serve the California trade, Pope & Talbot, Tnc., Wood Preserving department, has appointed the Vander Laan Piling & Lumber Company, 461 Markct Street, San Fran'cisco, as distributors.

Pope & Talbot, under its expansion program, is now in position tolsupply three process types of pressure-treated Douglas Fir; creosote, pentachlorophenol, and Wolman salts.

los Angeles Hoo-Hoo-Ettes Meet

Los Angeles Hoo-Hoo-Ette Chb No. t held its October meeting on the l1th at the Mayfair hotel. Dinner was served at 6:29 p.m. in the main dining room. The regular meeting took place in the Rainbow rocrn, with the entire time taken up by a general business session.

The following committees were appointed: Sally Bissell, emplo5rment; Agnes Mclntyre, editor-in-chief, "Cat Tales;" Jane Adams, publicity, and Bessie Stewart, Parliamentarian. Club No. 1 will meet next on Monday, November 8, at a place to be announced.

r'Those Good Old Doys"

Whenever you hear sorneone bragging about "the good old days," tell him about the set of rules that hung in a general store in an Illinois town back in 1880, that read:

1. Store must be open from 6 a.m. to 8 p.m.

2. Store must be swept, counters, shelves and showcases dusted, lamps trimmed and chimneys cleaned, pens made, doors and windows opened, and a pail of water and a bucket of coal brought in before breakfast.

3. The store must not be opened on the Sabbath unless necessary and then only for a few minutes.

4. The employee must not pay less than five dollars per year to the church, and must attend Sunday School regularly.

5. The employee who is in the habit of smoking Spanish cigars, being shaved at the barber's, going to dances and other places of amusement will assuredly give his employer reason to be suspicious of his integrity and honesty.

6. Men employes are given one evening a week for courting; two if they go to prayer meeting.

7. After 14 hours in the store, the leisure hours should be spent for the most part in reading.

(Who said they were "Good Old Days?")

No lowyers

At a recent state bar association convention, the following story got the biggest laugh of the entire evening:

The fence between heaven and hell had fallen down. The boss below wrote the Boss Above a letter, stating that his legal counsel had advised him that the Boss Above was responsible and should repair the fence. The Boss Above waited a few days and then wrote back back to the boss below, saying He would have to accept the decision because He could find no" legal advice in heaven.

Her Trouble

The colored maid appplied to the lady of the house for an advance on her next week's pay. When asked why she needed it, she said:

"Well, Mam, I has some insurance, and de insurance agent done tole me dis mawnin dat if'n I did'n pay up de premyums by tomorrow, my policy would collapse and go beneficiary."

A Sfep ql q Time

A public opinion poll-taker was questioning people in a Western city, and he asked a grizzled old man whether or not he was in favor of continuing aid to Europe by our government. The old man said he positively did favor it.

"And what," asked the questioner, "is your reason?"

Snorted the old man: "Heck, I only just made my decision. I haven't figured out no reason yet!"

Growing Older

(Auth,or Unhnozun)

FIe was

A little more tired at the close of day, A little less anxious to have his way; A little less ready to scold and blame, A little more care for a brother's name. {<**

And so we are nearing the journey's end, When time and eternity meet and blend.

He was reminded of

A little less care for bonds or gold; A little less zest in the days of old; A broader view and a saner mind; A little more love for all mankind. *{<{.

And so we are faring a-down the way, That leads to the gates of a better day.

And he believed in

A little more love for the friends of youth

A little less zeal for established truth; A little more charity in our views; A little less thirst for the daily news. t(**

And so we are folding our tents away, And passing in silence at close of day.

As he thought of A little more leisure to sit and dream: A little more real the things unseen; A little nearer to those ahead; And visions of those long loved and dead. {<x<*

And so we are going where all must go, To the place the living may never know.

And

A little more laughter; a few more tears; And we shall have toiled our increasing years; The book is closed and the prayers are said: And we are part of the countless dead. *{<*

Thrice happy then if some soul can say, I live because he has passed my way.

Thof Figgers

A waiter in a swank restaurant was horrified at seeing a guest washing a spoon in the fingerbowl. He asked the guest why.

"Because," said the eccentric diner, "I don't want to get ice cream all over my pocket."

INSTALI A ,$OORE Cross-Circulolion DRY KltN PERFORffIANCE FACTS: on fhe Bclsis of

CHECK THESE IEATURES

L Automatic venlilclor ond hu. midiry control.

2. Ropid uniform cross circulotion of qir.

3. Fin pipe heoting coib propcr. ly ploccd.

4. Duol dry bulb lcmp.roturcontrol.

Aulomstic conlrol of circulolion revcrrql. Uniform drying lo q dcrircd moirlurc con|'..nt. Adequote rcconditioning.

Lol ur :how you how lhc Moorc Cross. Circulotion Kiln will poy itr woy ot you. plont ond help you meet compefilion mor. effectivcly. Writc for inforrnotion-do it fodoy,

You don't hmre to go prospec"ting anymore when you need TOP QUATITY REDWOOD-properly mcnufcctured. KD - AD - Green - qlso Split Products. Just contact us beccuse we hcve a MODERN SAWMIIJ., PIJINING MIII, KIINS and our owrr sqwrnill sales ofIices to serve you promptly crnd efficiently. So, when you need nEDwooD

Moore Cro$-Circulotion Kilnt ot Wetzel-OYiqtl Lumber Cmpoy, Omo Ronch. Collrorniq, produce quolily dried lumbcr.

7. JACKSONVIIIE, FTORIDA NORTH PORTIAND, ORE.

VANCOUVEN, B.C. BRA'YiPION, ONTARIO

ruST CAIL

September Future Construction Awords Highest in History; Dodge Totols $tr8t 6,232r()()() -- Biggest 9-Month Figure

New York-New high recorcis rvere set by September's totals of Dodge Reports of contracts for future construction in the 37 eastern states, it was anqounced by F. W. Dodge Corporation. The September total of $1,816,232,000 rounded out the biggest nine-month total in Dodge's 63-year history; 13 percent ahead of the first nine months of 1953, which until now was the all-time high.

"September set the biggest morrthly total in Dodge history, in the ordirary contracts by individuals and business firms and government bodies," stated Thomas S. Holden, Dodge vice-chairmr.n. "Even including the atomic energy figures, it was the foi:rth biggest total in hrstory. But the significant fact is that the vast body of home builders and corooration

Mlssion 7-2132

Homeof . ..

ETCHWOOD . ETCHWALI . PLYSIDE SHAN TONG . PARQ-WALL

RANDOMWALL qnd DACO DOORS

executives and others who signed ihose contracts in September affirmed in hard cash their faitih in continuing prosperity in the months ahead."

The Septt'mber total was four llcrcent above that of September 1953 and set an all-time September high. Eliminating last vear's atomic energy contracts of September, it rvas 20 percent :her.C of September 1953.

The nine-month total of $14,477,1.81,000 was $1,620,000,000 ahead of the first nine months ot last year. "This brings alrnost mathematical as.surance that new high yearly records will be set in 1954 both by the Dodge totals and by the goverr.ment estimates of construction put in place," said \{r. Holden

Texfure One-Eleven Scores For Gommerciql Applicotions

When the nerv exterior fir plyu'ood sicling material, Texture One-Eleven, rvas intrciduced early this year, quick acceptance in hon.re construction 'lvas predicted. Not foreseen tht:n r,vas the variety of commercial applications of the smart, ne\\r grooved panels. Among the

lo new panel's versalility. first to use the line-and-texture panels for other than residential 'lr,alls is the architectural firm of Johnson-Austin Associates of Tacoma, Wash. In addition to architectural activities Walter Johnson and John Austin retail contemporary home furnishings. They hit upon the idea to apply T 1-11 (16/2) as a displav background on one entire r,vall of their shorv room. Texture One-Eleven gives them the aesthetic setting desired. Not only does its strong linear pattern provide an effect harmonious rvith present architectural trends but it also affords stylish accent to displays of furniture, lamps and ceramic pieces. And the deep face grooves made possible the easy insertion of adjustable shelf hangers.

The shadow-line plywood was also used

(Please turn to Page 42)

FEATURE display walls in relail slores and shops consiilule bul one of lhe many uses Terlure One-Eleven is being pul lo outside home construclion {ield. Success and accepfance in olher {ields teslifies

tsServing the Boy Area" llAullls0ll PLYtt0Oll & tuilBEn co.

I I50 Thomos St., Sqn Froncisco l24l

(l) Bill Colvin (S) Dcuglflclaughlin (5) Bob Gront, Mgr. (7) Pere Hommond (2) Jim Eostburn (a) Jim Ftrir (6) Chuck Breitenbucher

"We will consider it ovr pfeosure fo serye you"

legion Lumbermen Heqr D. A. Speok

(Continued from Page 24)

was the guest speaker and gave an interesting talk on the activities of the district attorney's office. Orrie W. Hamilton, executive vice president of the Southern California Retail Lumber Association, reported on the Building Products Exposition and Merchandising Forurn conducted by the National Retail Lumber Dealers Associatioir at the Kingsbridge Armory in Nerv York City, October 2-I0. Fred Morehouse introduced the Past Commanders of the Post present at the meeting, and Past Commander Tom Milis presented Matt Curovich, who served as Cornmander during the past year, rvith a Past Commander's pin. The following attehded the meetiflg; Milt Page, Dave Schappals, California Pacific Wood Products; J. H, BlEk, Dallas H. Gilib, Wiltiam p. Uictr'*ts. f. W. Frommer and John--Mobley, The Celotex Corp; L. G. Hmings, Pine Ridge Lum- ber.Cg.; John Muffly, Package Engineering Co.; dlbert G. Shaw, H. W. Brwn Sash & Dmr Co.; Mauie K. Boyd, R. W. Downer Co.: d. R. Foster. CaliforniaPortland__Ce_mer,rt C9.; IaVeme Hubbard, W. L. McDonald, R. - J. Caims, Is E. Hubbard and Bud Haywad, Hayward Lumber & Invejtment Co.; Har- ol{Hmilton, John W. Koehl & Son; Thomc W. Mills, T. W. }Iills Lumber Co. - Fred-Mcehou*, Bohnhofr Lumber Co.: J. L. Cumingham, Cunninghanr Roof- r1S;-It(att Curcvich, M & C Lumber Hauling; Garge J-. Stow and Hlany Wct, Sand_Door & Elywood Co.; Kmreth W, Sdtmidt, E. L Bruce Co.; Ed Ot*n ahd Freman D. Cqmpbell, Western Custom Mill, Inc.; Ralph Boden, Brush Industrial Lumtrer Co.; R. H. Seguine, United States Gypiu- Co.;- S. W, Plumer, San Dimas Lumber Co.: Clae S. Sandford and W. W. Nelion. patten- Llinn Lumber Co. : R. A. Deininger and Jack W. Hussey. Fir-Tex oi Southun _Califomia; Hugh Hurth, Harbor Box & Lumber Co.; -Dick perry and O. E. Pw_y, Perry Bros. Lumber Co.; Orrie W. Hmilton, Smthern -Califomia fn".tXl"*l.O.t Asscciation; Red Porter and Ed Marrin, Cslifomia Lumber

Remodeling Son Mofeo Ycrrd

Hillsdale Builders Supply Co., San N{ateo, Calif., is now being remodeled, 'ivith the emphasis on increasing the yard's retail trade and boosting the do-it-yourself business. Herb Crarvford, recently appointed manager of the Hillsdale concern, is in charge of the renovation.

Gocrsf €ounties Hoo-Hoo Club Holds Election Night in Sqlinqs

The annual election night for Coast Counties Hoo-Hoo Club 114 was held October 14 at the Big Hat Barbecue in Salinas. After great pondering and due consideration, the new officers and directors were announced as follo'il's:

President, Ollie Lee, E. L. Bruce Co., Santa Clara; VicePresident, Willard Lentz, Santa Cruz Lumber Company; Secretary-Treasurer, Norm Rose, Georgia-Pacific Plywood Co., Salinas; and Sergeant-at-arms, \Marren Merritt, Seaside Lumber Co., Seaside.

Elected to the board of directors for the coming club vear were: Sherwood Causley, Homer T. Hayward Lumber Co., Salinas; Keith Davison, Tynan Lumber Co., Monterey; Harry Tannos, M. J. Murphy, Inc., Carmel Valley; Harry Stone, Diamond Match Company, Salinas.

After the officers and directors \,vere duly installed, the membership discussed future club activities. It was decided to omit the November meeting in favor of concentrating all efforts on the annual Christmas dance, to be held next month on the Monterey Peninsula.

Lumberments Post Meets Nov. I O; Will See Two Speciol Movies

The next meeting of Lumbermen's Post 403 of the American Legion will be at 7 p.m., November 10, at Taix French restaurant, Los Angeles. There will be a special movie on logging Mahogany in Africa for use in plywood, and a lO-minute film of parades in which the Lumber-

lumbermon o lcl Cqrte

W. R. (Bill) Jones, prominent Los Angeles lumber exectiti.re, head of the W. B. -Jones I-umber Co., won the amateur chef contest in the entree class at the big cookrls event held at Bcb Dalton's La Cienega eating housc last month. Jones, who is an enthusiastic entertainer in his patio, prepared his special "New York Strrp;-.er a la Cliff House" at the Dalton event and was proclarned Southern California Amateur Chef of i954. He has been serving these wonCerful steaks to his friends for many years, having lcarnec! the fine art of preparation in San Francisco several years ago.

men's Post ning will be has participated. Another event of the eveformal initiation of new members.

NLMA Annuol November 8

The 1954 annual meeting of tne National Lumber Manufacturers Association will hear an interesting program at the Shoreham hotel, Washington, D. C.. November 8-10. Primary emphasis cl the program will be on the subjects of merchandising, product publicity and public relations.

On November 9, the panel of guest speakers will include Ray Sabers<-rn, Merchandising Institute, St. Paul, Minn.; Ralph Walker, architect, New York. and Dr. Emerson Schmidt of the U. S. Liramber of Commerce, Washington. In addition to the various committee and directors meetings, Elizabeth Gordon, editor of llouse Beautiful, Nerv York, will be the principal speaker at the annual luncheon meeting among the events for Noveurber 10.

We

OUR SPECIALTY

Kiln-dried precision monufoctured products-MouldingsI nterior Tri m-Jo m bs-Frq mes-Roi I s-Ve netio n Bl i nd Slots from Colifornio lncense Cedor-Cut Stock-Glued pqnsl5_8,6x Shook

I]ITERRUPTI(I]I

hqs enqbled us to seryice our cuslomers prompfly ond qlso hold q bolonced inventory for the Foll lumber lrnde.

ore dl your service ior slrqighl or mixed cors

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rO KNOI'Y YOU'RE R'GHT WHEN YOU REI,Y ON U5 fOr ,

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ilIAPLE BROS., lNC.

517 West Pulnqm Drive, Whittier, Cqlifornia

SPEAKING OF GOOD TUMBER From

Relioble Mills

DOUGTAS FIR - WHITE FIR - HEMTOCK - SPRUCE - WHITE PINE ond oll

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viq DIREGT SHIPIYIENT

LII IEnE, ARE ExAMpI-Bs of wood sidings with the rugged informality of western forests . . or the classic simplicity of elegant city homes. To give your customers exactly what they want, the Weyerhaeuser 4-Square line includes sidings of 11 softwood species, milled to a variety of patterns.

These sidings provide the alert lumber dealer with many valuable sales advantages. Horizontal sidings, for example, can be used to emphasize the length of a home. Vertical sidings add height. Natural finish suggests an informal hospitality, while painted surfaces provide almost unlimited opportunities for individual expression.

Other sales features include the fact that all 4-Square sidings offer the warm beauty that only wood can give. Wood sidings also are outstanding for their durability and ease of application. Economy is important, too long life means low yearly cost.

Precision manufactured, uniformly graded, shipped and handled with care, Weyerhaeuser

4-Square sidings offer outstanding values for discriminating home owners.

Many lumber dealers are taking advantage of the beauty and popularity of Weyerhaeuser 4-Square sidings to increase sales.

This brond nome on lumber olso brings your choice of

The deep shadow lines oI bevel siding emphasize the length of this home and enhance the simplicity of the design.

Natural finish Red Cedar siding gives this lovely contemporary home a pleasant informality,

\llleyerhaeuser Sales Company

Lros Angeles . San Francisqo Fresno: P. O. Box 347

Sacrarnento: P. O. Box 1503

Vertical boards and battens add a rustic touch to this home.

TUIIXED CARTOAD SHIPTIIENIS

hlixed. Carload. Sbipments save a heap of time and money ! They hold down inventory and speed up stock turnover. It's no wonder that many of our customers appreciate this Winton service perhaps best ol all.

\Tinton has for several years specialized in Mixed. Carload. Shipments: ruck and trailet to California and Oregon points and rail shipment elsewhere. We have built a reputation for eficient, d'epend.able lYin-Mix seroice, Our volume is growing rapidly on this service. Because we represent 2o Calif.ornia and Oregon mills, we offer our customerc the uid.est oariety possible,

Try a lYin-Mix Sbipment today and you'll be a Vin-Mix castonter from now on! Write or phone for full details today!

Thompson ond Tibbers Buy Uhler lumber Co., Oxnqrd

Purchase of the Uhler Lumber : Company at Oxnard, California, was announced on October 15 by Earney J. Thompson and George Tibbets. The nerv orvners said that inventory rvill be taken at the yard and they wiil take over on November 1, s,ith plans to incorporate the business as the Thompson Lumber Company. The yard was established in 1938 by Preston Uhler. "There r,r'ill be minor changes as soon as I take over," said X{r. Thompson, "such as the formuIating of a color scheme for buildings and trucks, and perhaps Eorney J. IHOMPSON the construction of a ne\ r office and display room'"

Earney Thompson has been in the lumber business for 32 years. A native of Mason City, Iou'a, he is a graduate of the University of lorva, and served in the Marine Corps during World War I. His first job in the lumber business t'as r.vith the Hammond I-umber Company in Los Angeles. Later he lr'ent with Pacific Door & Sash Co. and rvas with that firm for seven years, then rvas with Hull Bros. Lumber Co. in \\rest }lollvr'r'ood from 1931 until 1940. From 1942 to 1944, he rvas managcr of the lumber -v*ard at the Naval Supply Depot at Hueneme, Calif. He rvent to Oxnard in 1946 as manager of the Peoples Lumber Co. yard there, and later \vas promotecl to general -.ales manager of the company and manager of the Ventura County Wholesale Supply. He resigned that positior.r last June 1.

Mr. Thompson's home is in Oxnard, rvhere he is active in civic affairs and served as city cottncilman for Mayor A. Elliott Stoll rvhen he rvas called into the service. N'Ir. Tibbets is a city councilman in Oxnard and a business developer.

"After five months' vacation," Earney Thompson states, "I am very pleased to be able to say I am going back into the 'fascinating and interesting' lumber and building material business."

Celotex Lounches Foll Gompoign

trom 20 Cali.fornid ond Oregon Mills

Continuing its series of full-page, tr,vo color ads in the Saturday Evening Post, The Celotex Corporation sparked its fall campaign this year with a Post advertisement October 16. "This advertisement will promote the sale of building materials generally as 'il'ell as Celotex products specifically, and is designed to encourage home ownership," Henry W. Collins, executive vice-president, said.

"A1l of our advertisements emphasize the name Celotex as a profitable one for the dealer to team up with. We are continuously telling millions of people to see their local lumber dealer first when they plan to build or modernize their homes, as we have done consistently for 34 years," Collins said. Farmers are also included in the target area of the fall campaign.

The whistling roar that drowns out "Timber !" as a big Ponderosa falls the wonderful story of $Testern Pine Tree Farms the fabulous giant "whittlers" that turn a tree to the endless uses of wood in the great lumber mills-these things are part of 'STestern Pine's gtand new color film.

You'll want to show it to your customers, friends and neighbors through local clubs and other community ot ganizations. \DTrite Vestern Pine Association for a print today. Because of demand, we ask that you give us 30 days notice before a showing.

Sells Confrqctors qnd Do-ll-Yourself

(Continued from Page 10) larged, and separate r,varehousing rvas set up for lumber and allied products for the do-it-yourself department. It rvas then necessary to train seven sales clerks in all phases of retail merchandising, including a thorough products knowledge and a little human psychology as weil.

A simplified method of grading was worked out for the do-it-yourself customer , most of r,vhom have little or no knowledge of lumber grading. Douglas Fir and Redwood for the small buyer was sorted into three grades b-v Merner-comrnon, select and clear. Both Douglas Fir and Redrvood rvere given the same price tag per lineal foot,

and N{erner threw in a quantity discount (small job price) to boot for the rveekend carpenter going past the stage of just fixing the porch railing.

The Merner clerks are trained to ahvays follorv a sale through, and never send a customer out into the rvarehouse to contact someone else for delivery or selection cf his purcha5e. "Make the sale and follou' it through until the customer is driving out of the yard lvith his purchase," is the rule, and if the customer wants his purchase delivered to him, Merner Lumber Company includes delivery t'ithin its trade area in services rendered.

All in all, Paul Merner has found that this "yard rvithin a yard" is the answer to the heretofore knotty prob-

MERNER IUMBER COIIAPANY'S reloil slore is shown obove ond right. lslonds ond building mcteriols. The woll displays include leoding nome bronds of power tools ond points ond do-it-yourself cusfomels.

retoil checck-our desk (qbove) ollows clerks fo

lem of handling the two important markets. Notv he can look forward to Nlerner Lumber Company's continued growth in both departments, in keeping tvith the building and bustling Palo Alto communitv.

Jim Woit Retires Affer 25 Yeors With Barr Lumber Co., Sontq Anq

James B. Wait retired September 30 from Barr Lurnber Ccrmpany, Santa Ana, after 25 years with tl-re yard. He served in many capacities, including that of yard manager in the company's Norwalk operation. Mr. Wait's lumber experience began in Minnesota with Central Lumber Company at Minneapolis in 1910. IIe came to California in 7924 and tried the garage business, for a few years in Fullerton, but the pull of lumber was too strong and he moved over to Barr's in Santa Ana January 2, 1924, and was with the company until his retirement.

Notice was taken of Jim Wait's service and retirernent by an informal gathering of co-workers in Barr Lumber Company's office, at which Wilbur Barr, the company's president, praised the contribution to the company of Mr. Wait's time and experrence and presented him with a beautiful rectangular Hamilton wrist watch engraved " ,I. B. Wait-25 years-Ilarr I.umber Company."

Mr. Barr said: "Twenty-five years can seern like a long time or a short time. The quarter century we've workecl together seems both ways to me as I review it. There have been some drastic ups and downs in that span, but the sum of all in retrospect seems good. I'm glad for those years and for the help you have been to us during them. Few employes, here or elsewhere, have given the steady, quiet, good account of themselves that is our melnory of your contribution to us." The meetilrg ended with hand-shaking, back-slapping and eyewiping.

Exclusive Soles Agents for ROSS LUMBER CO., INC.

DAII.Y PRODUCTION 35O,OOO FEET

DOUGTAS FIR WHITE FIR

PON DE ROSA ond SUOAR. PINE

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SPECIATIZING IN STRAIGHT CARS

GREEN DOUGTAS FIR, DIMENSION4x4 - 4x6 ond SMAtt TIMBERS

Delmos Govers Boy for Blue Diqmond

Iony Dcrmas has been added to Blue Diamond Corporation's Northern district sales staff. He will cover San Francisco and Marin counties for Blue Diamond, Northern District Manager William E. Chichester annouirced. He will handle sales to dealers of the company's complete line of gypsum products. Delmas joins Blue Diamond with a background of 20 vears in sales work. For the past three y.r:ars he has been affiiiated with the building material industry. IIe now makes his home in Sausalito.

Jomes B. WAIT Tony DEIMAS

Sales Moncger

Officiqls of Ducks, Unlimited, Visir Conqdion Breeding Grounds

Bert McKee, I-os Angeles chairman and national trustee of Ducks, Unlimited, flerv to Edmonton, Canada, October 77, in a twin-engine Beechcraft rvith private pilot, tls guest of Will J. Reid, chairman of the board of Har-rcock Oil and vice president of thc I'acific Coast Region of l)uck.', Unlimited. They rvere accompanied by Bill Elser. chairman of the San Diego chapter, and Edlvard DeNIrrth, past chairman of the San Gabriel chapter.

They inspected the Canadian ltreeding grounds fron-r Edmonton south to the Canadian border, and also visite'l projects on the Grand Prairie, Hanna, Strathmore. Bro<li:s

Builders and Decorators agree...

lulARLITE'S RIGHT

for every room in the home!

and Calgary. The party returned to Los Angeles October 24. If any member of the lumber fraternity lt ants to knolv horv the dttcks are flying, suggest they call Bert McKee. Bert is president of the Forest Lumber Company, owner of Imperial Vallel- Lumber Co., ancl vice grresidelrt of the Valley Lumber Co. at Fresno.

Evcrns Nqmes Vice-Presidenfs

Two vice-presiclents have been elected by the board of Evans Products Companl', Plymouth, Ilicl-r., according to 8,. S. Evans, Jr., president of the cornpan)'. Ben Colman will head the Railroad Loading & Equipment division and \\'. J. Ritchie is in chargc of \\rood Products division sales.

TI-l I Scores Commerciolly

(Continued from Page 32)

f..rr an attractive partition rvall betrvcen the sho'n'room and the drafting room in the rear. From the sho'wroom side it serves as a distinctive room divider and as background for a casual dining arrangement. The final touch \vas a 10-foot strip of it run horizontallty across the front of the building as a background for an identifying sign, thus simulating the architect's manner of printing agairrst distinct horizontal lines.

Finished u'ith one coat of dull black lacc1uer, the surface of the material has uniform, dramatic color and the grain pattern is slightly subdued, yet none of its natural characteristics are hidden or changed,

Frilz fo Locqte Lumber Dqfq

tncreose your remodeling and do'it'yovrsell prolits

Nou you can sell proftable Marlite prefinished paneling for any ho.e interior. D,rring National Home Veek, many leading builders and their decorators featured Marlite in all types of interiors-living rooms, dining rooms, bedrooms, playrooms, dens, recreation rooms, utility roo-i, i., addition to the usual kitchens and bathrooms.

For increased profits in new constfuction, remodeling and do-it-yourselfrecommend Marlite for any room where beauty, ease of cleaning and durability are desiied. Prefinished Marlite Planks, Blocks and Panels, provide a choice of panel sizes. New "Companion Colors" styled by Raymond Loewy Associates, authentic wood patterns and luxurious marble patterns, give free reign to every decorative imagination.

So, offer your customers the finest. Sell Marlite with pride and confidence-for every room in the home!

iltlsll ilttl. Pn00UClS, lllC., 0rpt t l08 0orcr, 0hio Subsidiory of iVosonite Cotpotdlion OUR TWENTY.FIFTH YEAR OF IEADERSHIP

Emanuel Fritz, consulting forester of the California Redwood Association, has been named to the national advis,ory board of the American Forest Flistory Foundation, St. Paul, Minn. Fritz, until recently pr'ofessor of forestry at the University of California, will act on behalf of the foundation irr locating historical records of the lumber industry r.rhich will make its long and important impact on American life and industry available Lo the public.

A miraculous substance-it is abundant and relatively inexpensive, light in weight r,vith :r strength weight ratio equal to ferrons metals, easily fastened and rvorked, excellent heat, sound and electrical insulator rvhen dry, strong l,hether hot or cold, dimensionally stable over a wide temperature range, absorbs shock and vibration, doesn't age on exposure to air, resists corrosion of salt water and acids, warns before failure, is naturally ornamental and finishes, has a high salvage value, and is easilv taken apart and made into nelv productsthat's our plain ordinary everyday \'vood.

Motlile is mode with genulne fiosonit@ fempered Duolux@

Peaonah

Hugo Miller, Rockport Iteclrvood Co.. returned to the office the end of October two-lveek business trip through Arizona, Colorado, Utah and Nevada.

San Fran.cisci-1, after making a Neu- Mexict-',

Ernie Bacon of Dant & Russell Sales Co.Fir-Tcr Division, 'rvas back in the San Francisco oflice C)ctober lS after spending a rveek in Salt Lake on business.

Ilorace Wolfe, president of Nlarquart-\A/olfe Lurnber Company, Los Angeles, left October 22 {cr- Oshkosh. Wis.. and Chicago, on a combined business and pleasure trip. While in the middle rvest he attended the Northern Sash and Door Jobbers convention held at the Sheraton-Caclillac lrotel in Detroit, October 25,26 and.22. He is expected to leturn to southern California Noven.rber B follou,ing a visit to his old home ton'n, Cletelancl. Ohio.

Ed Halligan, head man of Rodcliscrait, Los Angele,;, spent part of the month of October in San Francisco an<l Crescent City, California. Ile returnecl to his base October 15 and declared the "fishins and hunting" rvas goocl.

George Clough attended the San Diego FIoo-Hoo meeting October 22. He is senior Hoo-Hoo of thc Internationlil order and was speaker of the evening.

(More Personals on page 62)

T\TENTY.FIVE YEARS AGO TODAY A, reported in

The California Lumber Merchant November 1, 1929

The 20th annual convention of the Pacific Logging Congress was held in Seattle, Wash., October 23 to 26; R. W. Vinnedge, president, and A. Whisnant, secretary.

The Department of Commerce announces that the production of lumber in the United States in 1928 totalled 34,142,123,000 feet, a decrease of 1.1 percent as compated with 1927.

In this issue is a story and picture of Albert J. Nolan, of San Francisco, manager of Wesiern sales for the Pacific Lumber Company. Mr. Nolan started with Pacific in 1910, and has been with them ever since. (This makes Mr. Nolan a 44-year man with that concern in 1954.) The story says his hobbies are Redwood and football.

The San Francisco IIoo-Hoo Club held a "Redwood Day" luncheon, with Jim Farley, of the Pacific Lumber Company, presiding, and president Eddie Peggs calling to order.

The Stockton Hoo-Hoo Club held an evening session at Wood's Tavern, with IUax Cook speaker. J. U. Gartin, of lVlodesto, was elected president of the club.

Wayne Mullin, manager of the Mullin Lumber Company,

1950 Wes'. Slauson Avenue, Los Angeles, reports that the offices of the concern have been ali done over and beautified, using many attractive woods and several kinds of plywood.

The Central Caiifornia Lumbermen's Club met at Tracy, California, on October 12, with Lester H. trlliott, president, in the chair. Speakers were E. T. Robie, Hatty A. Lake, F. Dean Prescott, Chariie Bird, and others.

E. T. Northern October president.

Robie, of Auburn, was elected president of Lhe Counties Lumbermen's Club at a meeting held 19 at Sacramento; Ira E. Brink was elected vice-

The Sacramento Valley Lumbermen's Club also held a meeting on October 19 in Sacramento. California, with president Ira E. Brink in charge.

Oronge County Permits Soqr

Building permits issued for the unincorporated area of Orange county, California, valued $12,828,843 for September. The valuation boosted the 1954 total to $72,931,741, as compared to $44,370,488, rvhich was one of the largest in the county's history, for the same nine months of 1953.

Gcrlifornio Ghomber of Commerce Seeks Logging Boost from U.5.

The State Chamber of Commerce has adopted recommendations seeking to increase private logging operations on government forest lands in California. A special subcommittee of the state-rvicle Natural Resources committee has formulated proposals urging that the U. S. Forest Service charge less for the timber on its lands and permit more trees to be cut.

Dr. Robert Gordon Sproul, chairman of the subcommittee, said that, if carried out, the chamber's recommendations would almost double the amount of tiniber u'hich has been available from national forests.

"Hundreds of thousands of acres of national forest lar-id in California have mature timber," Sproul said, "but losses from fire, insects, disease ancl natnral mortalitv approximately balance nglv gro$'th. These lar-rds are not no\\r proucing any nelv gro$,th, ancl tvill not unless thc mature timber is harvested."

No Connection With Cross Co.

The Bargain Lumber Company, t'rs11. yarcl u'hich n'as opened at Madera, California, last month, is under the orvnership and management of Bob Cross, son of the late Milt Cross, and has no connection rvith the Cross Lumber Company of Merced, as was erroneonsly reported irr the October 15 issue. The CALIFORNIT\ LUMBEIT MERCHANT regrets any embarrassment the earlier announcelnent mav have caused.

DAilT & BU$$Til, $AI,N$ c0.

Pqcific Coqst Forest Products

Douglos Fir-Redwood-Western Red & Port Orford Cedor-Ponderosq & Sugor Pine

Cedqr Shingles

Douglos Fir Plywood

Hqrdboqrd qnd Fir-Tex Producls

8y

SHIP-RAII-BARGE

IR,UCK AND TRAILER

Represenling

Goos Boy Lumber Co., Coos Boy

Coast Pqcific Lumber Co., Eureko

Hcnley Lumber Co., Eureko

Humboldt Mendocino Lumber Co., Thorn

High Sierro Pine Mills, Oroville ond other

Oregon ond Northern Cqlifornio Mills

SAN FRANCISCO OFFICES

lumber Division: 214 Front 5t., Son Frqncisco 1 1 YUkon 6-4395

Fir-Tex Division: 214 Front 5t., Son Frqncisco 1 1 YUkon 6-5392

LOS ANGEIES OFFICE & WAREHOUSE

lumber Division: 2625 Ayets Ave., Los Angeles 22 ANgelus 9-0174

Stocks of Lumber & Plywood

HTRMAN A, SMrrH AIR DRIED and KILN DRIED

Wlrole ule {u^6r, -,ilerchant

1908 Conodq Boulevord

Glendole 8, Colifornio

DOUGTAS FIR . WHITE FIR, . CEDAR. PONDEROSA qnd SUGAR PINE

SPECIAI.IZING IN HARD TO GET ITEMSTIMBERS UP TO FIFTY FOOT I.ENGTHSGOOD STOCK -

PERSONAT SERVICE TO FIT YOUR REQUIREMENTS

HERMAN SAAITH Cltrus 1-6661

Cltrus 2-3338

PAUL WRIOHI

SCTSA €overs lmportont fopics At October 14 Gothering

The Southern California Lumber Seasoning Association met October 14, rvith President Al Wahl, of Consolidated Lumber Co., calling the group to order after dinner at Rodger Young auditorium. A highlight of the evening u,as the screening of "The Story of Philippine Mahogany," color-sound film produced for the Philippine Mahogany Association. The SCLSA had seen it once before but re-screened it follorr'ing several requests.

President Wahl next introduced Herb Geisenheyner, Coast Kiln & Lumber Co., who described the ner'v automatic sticker rack installed by his firm. The rack rvas called a time and money-saver and it was said, if a good quantity of sticking is to be done along with a steady flow, these racks are very economical. Considerable discussion on sticking followed his talk, and these important points were brought out:

When They Soy - "l Wont To Do Something Drqmolic" Suggest

This exotic corner, developed from Tonguile Ribbon Sliced Plywood, cui inio lorge squqres. By olternoting the squores verticolly ond horizontolly, using EAYLAUN No. 190 Round qs o ponel divider, on interesting originol efiect is ochieved.

Saailarcat PLY\I/00D @

6819 WEST BOULEVARD . INGLEWOOD,

1. On air drying Redrvood, if the ends are exposed t,t the sun they should be covered.

2. Encl sealing or coating is a definite help and more than pays for itself.

3. On the exposed tops of piles, vertical grain boards should be laid out and placed on top; these V. G. boards rvill not check anrl warp as much as slash grain boards.

4. A difference oi opinion exists as to 'rvhether stickers should be right on the ends of the boards or one foot back in order to reduce end-splitting.

5. It is very important to have stickers exactly in a straight line up and clorvn the lifts.

" O re, T hirty-F ive Yeors Experience ly',a rketing W esl ern Foresf P roducls"

'# il'...:p ., N S DwzTrlrdfa

Designed for Modern living!

E-Z IN.E-Z OUT SI.'D'NG DOORS

Anofher JORDAN Senrolion conbining Quolity wifh Economyl a HcqYy noir.l.rr Nylon Shoqvcr.. tifc.timc Alu. mlnun Trockr ., Sfurdily builf Fromc Woodlifc dippcd.,, Hcovily dovcllcd Wolcrproof glucd Clccr rugor pina , Slid. in! Scron Doorr oplionql,

Unitr.mpty (wirh rlop3l >{* Unitt glorad wiih Cryrtol or Plot. 1i Unitr glqtrd Multipl. Cut Up A dcfinitc SAVtNGI *AVAiLAELE 'N AI.'Y S'ZE . AIANY STY[85

6. Spacing betrveen stickers for Redn'ood varies frorn two feet to four feet ; hardu'oods, of corlrse, from one-ioot to trvo-foot centers.

President Wahl next read from a brrlletin by Orric \\,. Hamilton, vice-president, Southern California Retail I-umber Association, telling of the SCRLA's activities anJ urging its dealers to attend solne SCLS--\ n.reetirrgs.

Arthur Koehler g'ave a talk ar-rd later lcd a cliscussion or-r "Collapse of Wood." Importarrt points brour-'ht out in the talk anrl discussion u'ere :

1. Collapse is not shrinkage. Collapse starts at the bcginning of drying, rvhile cell ri.alls are f ull of t'ater-. Shrinkage does not start ur-rtil after the fillre saturation point is reached or about 2:\% NIC.

2. Collapse is causecl b_v the free l.ater trying to get

DRY REDWOOD

ln Volume

Efficient Distribution From Our Centrolly locoted Eqst los Angeles Yord

... phone RAymond 3-450i

Truck & Troiler or [.C.[.

Shipments olso

DRY FIR CLEARS

PONDEROSA PINE

REDWOOD DOUGTAS FIR

out through the ripenings in the cell r,r,alls ; these openings are so small they canncit be seen through a microscope. As the n'ater is drarvn out of the cell. a vacuum conclition exists u'hich collapses the r.r'alls because there is no air in the cell. The urater must be dravvn out slou,ly enough to allon' air to enter the cell ar-rcl the film of u,ater covering the openin,gs can lte broken.

3. Such u-oods as Oak, Aspen, Redt.oocl, etc., are nro.it susceptiblc to collaltse; these are the u'oocls that contain large quantitics of n'ater.

4. During kiln drying, the rvood is heated and this has a tendency to soften the fibres, u'hich increases chance of collapse.

5. The Australians have developed a process u'ith their rvoods by u'hich, after drving and conditioning, the1. can

THE PtutCE 0F Ttn$PS

relieve collapse and bring the ce1l rvalls back into shape by heat and steam.

The members adjourned at 10 p.m. after one of their most informative meetings.

In attendance at the October 14 meeting u,ere Earl Simon, Hammond Lumber Co.; Charles Lakeman, E. J. Stanton & Son; Harry Robinson and William A. Sutliff, Patten-Blinn Lumber Co.; Charles Beckman, Beckman Lumber Service; P. J. Skill, Sierra Redr,vood Co. ; John Hults, B. L. Lalvsen, Art Furcron, and Charles Albers, Consolidated Lumber Co.; Chuck Clemensen, Tarter, We'bster & J,ohnson; J. H. Van Patten, Van Patten Dry Kiln; Carl E. Paynor, Pacific Forest Products; Robert L. Eldredge, Roddis California, Inc. ; Russ S'r,vift, Herb Geiseirheyner, C)scar Bark and T. G. Welford, Coast Kiln & Lumber Co.; Art Johnson and Larry Ortega, Baugh Bros. & Co.; Arthur Koehler, consultant, and Robert P. Inglis, Associated NIolding Co., secretary-treasurer of the association.

Cql-Ver Active in Locrns

San Francisco-More than 77,A00 loans totaling $500,000 have been issued under California Veterans Farm and Home Purchase program, it is disclosed by J. Marvin Russell, director of the California Department of Veterans Affairs. The Cal-Vet loan plan is intended to provide opportunities for California veterans to acquire permanent farms and homes. The department takes fee title to the property and resells it to the veteran under long-term ourchase contract.

Cobiner Mqnufqcfurers Re-elect Officers Afier Successful Yeqr

Following a highly successful administration during 195-1, the Southern California Association of Cabinet Manufacturers unanimously renamed its present slate of officers to another term at a dinner meeting at Sportsman's Lodge, with State Assemblyman Charles E. Chapel as guest speaker.

Paul A. Stember, president, of Hoffmeister Cabinet Co., Los Angeles; Paul Benson, vice-president, Paul B. Benson Cabinet Co., Paramount; Philip A. DeMarco, treasurer, DeNfarco Sales Co., Los Angeles, and Secretary Frank W. Daluiso are the executives honored.

Accomplishments of the past year include a L50% increase in membership, association representation in tr.r'o housing exhibits, establishment of a warm associate member relationship, publication and distribution of a complete specifications manual to 11 Southern California counties, and unprecedented cooperation with governing and lending agencies. "The spontaneous enthusiasm of the mernbers for the betterment of the wood cabinet industry hzts been responsible for the spectacular gains this year," Stember admits.

Plqn Highwoy Relocqfion

Placerville, Calif.The state highway started preliminary work on rights-of-way of the highway from Five Mile Terrace to Calif. It will run a fifth of a mile south of California Lumber Company plant.

Phones:

appraiser has for relocation near Camino, the Nfichigan-

Fitture Fertonalitiet, . .

WESTERN RED CEDAR TUMBER ASSOCIATION onnounced rhe opening of irs new Seottlc ofiice by moiling oul in the form of posr cords enough cedor :iding to cover f7 modern lwo-bedroom homes. Above, Seottle poslmon Everett Herron houls owoy qnother loqd from "Jockie" McDonold for deliv' ery to lumber deqlerc qnd others, The postoftce occepled the feorherJighr, no-split or breok wood.

LARGIST ENCTOSED POIE FRAME slruclure ever built, it is believed, is rhe Son Jose building ot right. J. H. Bqxter & Co., Son Froncisco, supplied 75 pres3ure-trooted Douglos Fir poles. set six feet in the ground to 3uPport lhe aluminum siding ond roof.

JOHN I OORE, shown in front of Arnold Jol-Dor ond louver window disploy ot Fir-Tex of Southern Colifornio, below, recently nomed Doug Simmons (lefl in second photo) Jalousie roles promoiion mqnqger.

MEET THE FOIKS wirh Pqcific Western lumber Company ot Pcsodeno (lefi ro right): Herb iieier. Helen Peole, Ken Strcwser.

MANAGER RAY WllG, promincnt young lumber soles execullve, is shown beside his ofiice in Monrovio qnd in o tloseup pholo.

I,OITG TIMBERS AIID DIMEIISIOTT

PREMIUM DOUGTAS FIR,

HAIISEII WHOI.TSAI,E I.UMBER CORPORATIOT

12206 Venlurcr Blvd.

Srudio Ciry, Golif. STonley 7-7041

Musicql Treqt for Hoo-Hoo

Jerry Esslev. Snark of Los Angeles Hoo-Hoo CIub 2, anrlounces a special musical entertainment for the big meeting this Friday, November 5, at Hacienda Country Club, La Habra. Follou'ing the dinner aI" 7:09 p.m., the cats will hear "'Ihe Four Tones," outstanding musical e nsembie on concert marimbas, vibraharp, piano, bass, drums and trumpet. The popular quartet uses unique airangements and is constantlv in demand for repeat performances. They have appeared on TV.

Golf rvill start the day at l0:39 a.m., and an exceptional ciinner is also planned. The entertainment rvill run one honr in the evening and attendance gifts rvill be ar.r'arded. Hacienda Country Club is six miles east of Whittier and F/2 :miles tvest of La Habra. Reservations can be macle at DUnkirk 8-130.;.

New 2o-Poge APMI Plywood Booklet

A 20-page booklet on the manufacture of plyrvood has been released by Associated Plyu'ood Mills, Inc. Designed for distribution to visitors at Associated plants in Errgene and Willamina, it is of interest also to architects, builders, and retail lumber ancl building materials clealers. Presented in picture and captions is the step-by-step story of plywood manufacture, from .ivoods to mill io plywood plant, close-up vieu's oi special machinery unique to plywood manufacture, and vietvs of grademarking ancl inspection. Copies are available by u'riting to Associated Plyr,vood Mills. Inc., P.O. Box 672, Eugene, Oregon.

PAINT REMOVER THAT WOR KS

Scld ot on Attroctive Retoil Price ot on Attroctive Mork - Up

FAST ACTING ON EVERY TYPE OF PAINT IVILI NOT ATTACK COTYIMONTY USED MEIATS TEAVES NO RESIDUE

First ln Quolity-First ln Demond

DISIRIBUTED IN SOUTHERN CATIFORNIA BY

& ilIA$0il

MANUFACTURED 8Y

PACIFIC HARDWOOD SALES CO.

rHE PERFECT REDWOOD FINISH !

o Mode only of heot-treoted pure oils.

o ls FORTIFIED with SRO-101 lo protect the noturol beouty of Redwood from destructive sunroys, roin qnd weqther.

o Contoins no rosin.

. Leoves o strong duroble film which exponds ond controcts without crocking.

o Perfected ofier 1 0 yeors of supplying the best Redwood Finishes to 1000's of sotisfied users.

o By the Mqnufqcturers of Royol Dutch Plostic-Spor.

Order Now-"REDWOOD Finish Forlified."

Bbls. 5 Gol. Gol. Gluqrts Pints

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SECURITY ROYAT DUTCH PAINT MFG. CO.

162l No. Indiqnq Streel, Los Angeles 63 Telephone: ANgelus l-0358

Nofihwest Gonstrucfion Rises

Portland, Ore.-The 47 largest cities of the Pacific Northr,vest shorved a construction increase in September of 3% over the same month of 1953, according to Equitable Savings & Loan Association statistics. D'ivelling construction was up 36%. This year's total r'vas $27,773,881' compared to $27,093,621 in Septembcr 1953, but the figure was 12% belorv August.

New FHA Rules on WorrontY

Washington--Builders of FHA-backed iromes must now give home bul'st. a warranty that the d'r"'elling has been Luilt to meet Federal Housing Authority standards, the agency has ruled. Commissioner Mason said the rvarranty requirement, imposed for the first time, is to provide a safeguard against "unscrupulous Dromoters rvho might fail to make gc,od on the plans and specifications approved by FHA."

Lesler Corr Starts Out on Fqll Tour of FPRS, Other Meetings

Lester J. Carr, general manager, I-. J. Carr Co., Sacramento, Calif., anci oresident of the Forest Products Research Society, a 2700 merrrber international organiz:rtion devoted to research, development. production, utilization, and marketing of forest products, iras started on an extensive fall tour of nine FPRS and other association meetings. The FPRS' "travelingest" president 1-,ians to attend at least otre of eacl-r of the 13 chapter meetings of the sociiety he heads for the year 1954-55.

Mr. Carr attended first the FPRS Carolinas-Chesapeake

DO]IOUER GO. ITIG.

Estsblished l9O2

WHOLESATER,S for qll West Coost Foresl Producls

Soufhern Colilornia Representotives for:

chapter mceting held in Asheville, N. C., October Il-12. He then flew to Chicago for a meetine of the Nationanl Lumber Manufacturers Association on the 14th. From Chicago he proceeded to Louisville, Ky., for the FPRS Ohio Valley chapter meeting on the 14th and 15th. On October 25 and 26, Carr was at a chapter rneeting of the FPRS Pacific Northwest section at Corvallis, Ore. On October 28 he attended the FPRS Northern California chapter rneeting at Chico, which dealt rvith the production of Western Pine lumber.

He wiii be in St. Paul, N[inn., for the Upper Mississippi Valley chapter meeting November 2 and 3. On November 4 and 5, he will be in New York for the FPRS Northeast chapter meeting. From November 6-12, Mr. Carr will be in Washington attending U. S. Chamber of Commerce and NLMA meetings.

Hill & Modon Adds Tierney To Coqst Gounties Terrifory

Jerry Mashek, sales manager for Hill & Morton, fnc., at Oakland, announces the recent addition of Ray Tierney to the Hill & Morton sales staff. Tierney will work out of the Oakland office and rvill be covering the Coast Counties territory. Prior to his association with Hill & Morton, Tierney had spent seven years with Monarch Lumber Company, lately cor.ering the Coast Counties area.

Tierney received his original lumber training with the Weyerhaeuser mill at Longvie.lv and, after several years there, moved to San Francisco and went with Christenson Lumber Company, which he had been .ivith prior to becoming associated rvith N'Ionarch.

GEORGE CLOUGH

LU MB

We ore in business to give you QUICK, ACCURAIE WHOTESATE TUMBER SERVICE ond our orgonizotion is fully equipped lo selve our customers exoctly fhe woy YOU wqnl il.

When you qre foced with o problem involving q corlood or q trqinIood you certoinly wqnl lo deol with the distribufor who con f ulfill your needs promptly ond efficiently, Wa msinlqin the proper mill conneclions thot assure rhe right lumber for the iob.

SERVICE PIUS is our pledge lo hondle YOUR orders os YOU wont rhem hondled becquse we reslizo every efiorl musl be put fo*h in order lo mointain lhe reputolion upon which we hove built our orgonizotion. Our copocily lo serv6 you includes experienced personnel ond o complete coverdge of lhe producing mills doily-ond so we soy ogoin-

"We qssure you thot every order you ploce with us, lorge or smoll, will receive prompt, courleous dllenlion from experienced peopleWHO KNOW THE TUMBER BUSI. NESS!"

September Housing Stqffs qr I | 4,OOO

The preliminary estimate of 114,000 new nonfarm drvelling units started in September is the highest total for that month since 1950; 2,100 Lrnits were public housing, compared r,vith 3,000 units in September of last )'ear. A dou'nward revision of 3,500 units in the June figure brings the total estimated starts for the first nine months of this year to 906,50O units; an increase of 40,100 units over the same period last year.

Jerry Glough Now Benedict

Jerry Clough, pron-rinent young Southern California lumberman, and l\Iolly Caldero,n were married September 25 at Saint Brendan's church, Los Anscies. Following an exrended honeymoon aboard the yacht 7 C's cruising of f tl.re coast of lower Califorrria, Mr. and Mrs. Clough icturned to their home in Manhattan Beach, California, October 11. The fornral wedding ceremony was .rttended by many friends <-ri the young couple and lumber folk throughout Southern California.

Heqds €ompoign

William X{. Stuart, presiCent of the Martin-Senour Paint Comoany, will serve as general chairman of a campaign to raise funds fi.'r the Institute of Design oi Illinois lJniversity's School of Technology. The funds, expected to total more than $300,000, will help finance the construction of a new building on the IIT campus to house the Institute of Design and rhe architecture and city planning departments.

fhrongs Attend NRTDA Exposition

(Continued from Page 20)

in5' steadilv improved. He urged officers of the federated associations to encourage dealers io permit their employes to receive the advantages of this unique and highly successful training.

Russell Nowels, chairrnan of the Merchandising committee, said that NRLDA's merchandising program and its Merchandising Calcndar were filling a widespread need and recommended that store display receive greater emphasis in the program for the coming year.

Everett B. Wilson, NRLDA's public relations director, said that a sound slide film in color was being prepared for shorving to dealers in district meetings and for use by dealers in training their own employes. trntitled "What Are You Plannirg to Build?" the film deals with methods of increasing the size of the customer's purchase.

N{r. Wilson reported also that NRLDA will undertake a study of bonus and profit-sharinq plans being used by individual dealers, to be issued as a companion piece to the report on sales comrnission plans of fered to members in 1954.

Preliminary results of a revealing survey being conducted jointly by tlre Saturday Evening Post and NRLDA were reported by Tom Bright, manager :f the Post's building products dil'ision. The survey, which is still in progress, presents new information about the lines of merchandise being carried by dealers and about their mercirandising and advertising practices.

This was the busiest meeting ou record for board members, inasmuch as they adjourned promptly to Kingsbridge Armory

Mount Whitney Lumber Cr., Inc.

'NANUFACTURERS OF PONDEROSA PINE - SUGAR PINE. WHITE FIR . INCENSE CEDAR

Whofescrle Lumber Distribution Yard

3O3O E. Wqshington Blvd. Los Angeles 23, Cqlif. Phone ANgelus OlTl

to see the exhibits and attend the clinics at the close of each day's sessioti.

The chief attractions of the Exposition, held in conjunction with the annual meeting of the bcard of the National Retail Lumber Dealers Association, were the brilliant array of 14 model rooms planned and designed by leading consumer magazines, the nranagement clinics, denronstrations and forums for dealers, and the three acres of product exhibits arranged by manufacturcrs of lumberyard rnattrrials.

Matching the dealer and consumer attendance in importance was the unprecedented volume of constructive publicity which the Exposition inspired. Nationwide telecasts from the floor of the Armory, magazine articles by the publications rvhich spc'nsored the model rooms, dozens of radio and T-V previews and interviews, and many columns of photos and descriptions in newspapers in New York City and vicinity brought thousands of consumers to the Armory and gave the retail industry new prestige with the consuming public.

The broad and favorable attention which the Exposition attracted undoubtedly has gone far to acquaint the public with the great variety of services offered by retail lumber dealers and to impress on the public mind, and in the mind of hundreds of influential editors, the slogan of the Exposition, "Before You Buv or Build, See Your Locai Lumber Dealer."

In addition, manufacturers and distributors of building materials received convincing evidence that the retail lumber dealer is a dominant and progressive force in the distribution of their products.

Attendance at the dealer clinics on materials handling, retai! store merchandising, and Lu-Re-Co house construction ex-

ceeded all expectations, and the clinic programs and manuals provided dealers with a wealth of helpful management guidance never before available.

The model rooms, which occupied both sides of the main aisle on the Exposition floor, shared the publicity spotlight with a complete, attractively landscaped Lu-Re-Co house located at the end of the aisle. That the Exposition, managed by Grover McDonald, was skilfully planned to serve its purpose of turning public attention to the retail lumber industry, was borne out by an article in the New York Times.

In the management clinics, dealers heard about and watched at first hand through live demonstrations the latest techniques in mecharrical handling in a proglam arranged by a dealer committee. Principles of yard arrangement and layout for both small and large yards, together with data on the selection and use of mechanical handling equipment, were explained in the clinics and then demonstrated with equipment in action.

Dealers in attendance heard about and saw demonstrations covering modern sales-building techniques in store layout and display, including display selection and use of fixtures, effective use of lighting, traffic flow, sales power of color, self service, parking, and scores of other subjects related to profitable store selling.

TEED GOOD I,UMBDR?

Ponderoso Pine

Sugor Pine

Douglos Fir Cleqrs lncense Cedqr rh" x5" Ponderosq Pine

Cobin Lining

UNLIMITED SUPPLY-DIRECT FROAA OUR 'IAItt- RAIL or TRUCK ond TRAIIER. YARD STOCK AVAILABIE FOR IMITAEDIATE DETIVERY-UNTIMITED QUANTITY.

We Are At Your Service -

G. C, (Ied) Hoyl-Wm. J. (Bill) Belqu-Virgil Howord-Fronk A. Csbrero George Ennis-Jerry Belden-Bob Hqllsworth

LunaspR lvfnLL Nc SUpPLY Co.

Ofiices & Yord 4230 Bondini Blvd. los Angeles 23, Col, ANgelus 9-3280

ANgelus 3-7503

leletype: LA t5t6

Dealers learned how the Lu-Re-Co system of panel construction operates, the cost experience of dealers using the system, and methods of merchandising Lu-Re-Co homes. In addition to the one complete Lu-Re-Co house, which attracted great interest among consumers, two other houses were partially constructed within the huge Armory, showing interior and exterior construction details.

Hundreds of dealers coming frotn as far as Arizona, California anC Washington, stated that the experience gained from any one of the clinics was worth far more than the cost of their trip. Speculation as to the details of another Exposition in 1955 was one of the main topics of conversation between sessions well before the end of the nine-day event.

SCRTA in R,eodiness for Foll Conference ql Pqlm Springs

Orrie W. Hamilton, executive vice-president of the Southern California Retail Lumber Association, is making final preparations for the Retail Lumber Dealers Conference for owners and principals at El Nfirador hotel in Palm Springs, November 16 and 17. An interesting and helpful program is being arranged.

The subjects to be discussed in open forum meetings were suggested by the dealers, and discussion leaders have been chosen for their r.illingness to serve and their intimate knowledge of the subjects to rvhich they are assigned. Each leader will briefly outline his topic and then open it for discussion from the floor. Orvners and. principals of retail lumber and building material companies, with their ladies and families, have been officially invited to attend the conference.

All the facilities of the spacious El Nlirador rvill be available to the conference members. Several events are being planned for the ladies.

R. J. "Dusfytt Dussler W:fh Kendoll

R. J. "Dusty" Dussler, formerly Southern California sales manager for Pope & Talbot, Inc., Lumber Division, is now associated with Charles Kendall, Kendall Lumber Distributors, Los Angeles.

Mr. Dussler was with Pope & Talbot, fnc., for 18 years and had wide experience in both the lumber and steamship divisions of the company. As manager of their lumber terminal subsidiary (Inner Harbor Terminal) at Wilmington, he became familiar rvith all phases of lumber cargo handling operations, and since January, 1950, he had been sales manag'er of their Lumber Division.

Remonufocluring PlontConcentrotion Yord P. O. Box 289 Roscville, Csl. Phone: 2033

Mr. Kendall and Mr. Dussler rvill continue to serve their many friends in the Southern California territory rvith lumber from the Northwest via 'n ater, rail and truck shipments. Mr. Dussler recently returned from a flying trip to Oregon, where he spent some time calling on mills.

Your Yord Cqn Cosh In On Chrisfmos

(Continued from Page 16)

gests selling approaches designed to milk these sales tools for all they are .ivorth. The plan covers such things as residential display contests, participation in organi zational Christmas programs, horv to encourage school projects anrl other methods of activating Christmas activity in your trading area.

For local store displav there is a giant Christmas headquarters identification banner and an intriguing plan dispenser for your counter rvith 50 copies of the outdoor display plans, 50 of the gift and toy plan folders and two of the plans for the nativity scene. To spark your local advertising, you get ad mats, radio commercials and TV commercials skilfully magnetized rvith a porverful Christmas selling theme that should spark plenty of buying traffic through the sho.lvroom.

National Promotion Support

Behind all this, the DFPA carries a strong advertising program in the October and November issues of 20 national magazines ranging from Life and Saturday Evening post through a dozen leading home, business, school and church publications. These ads offer 39 plans, including the Chrismas items, free to the readers. Publicity t'ill be carried by national magazines and neu'spapers and in the package kit for dealers there are suggested local publicity stories. Here's a brief run-dorvn on the plans: For the thousands of families rvho like to displav their

lann Jdonten

" Forover 42 yeats we hqve been furnishing cuslom nqde VENEERED DOORS, SLAB DOORS, PANEI, DOORS ond SIORE DOORS-ony size, thickness or detoil-to rhe Retqil lumber Deql. ers of Southern Colifornio exclusively. fhe mony itemr we furnish o16 cu3lomcr pleosers

-ond mighty profitcble to hondl6, too."

ONE RETAIL TUMBERYARD builr ond ured t2 of rhese choir boys in coniunction with corols ployed over loudspeoker. Cuslomerr will ura lhen on lowns.

BONNINGTON LUMBER CO.

Christrnas spirit on the roof or the front lau'r'r, therc are :r round dozen inraginative plyu'ood cut-outs ; for young people u'ho like to make things for Dad and N{om' there are plans for simple gift items that can lle cut and assernbled from fir plyu'ood in virtually no time; finally, there are a series of seven imaginative toys, including the best of those that u'ere offered last 1-ear.

Cords Lumber ComPonY Moves to Ooklond for Better Customer Service

Normen Cords of Cords Lumber Company, Inc., San Francisco, annottnces that, effective November 1, Cords Lumber Company's offices were moved to 3901 Grand Avenue, Oakland, California. Cords' new teleplione number will be PIedmont 5-8456, and the teletype number is Oakland 339' Cords Lumber Company has maintaine<l of fices in San Francisco for the past ten years' The t'nove to Oakland is being made primar:ily to expedite service tc the trade on inquiries and quotations, according to Norm Cords, whose company represents the H. W. Aldrich Lumber Co., Eugene, Oregon, and is one of the representatives of the Medford Corporation, Medford, Oregon. In addition, Cords also distributes the products of many other Oregon and Northern Cali fornia mills to the retail dealer trade.

Mr. Cords states that the Oakland of fices will be open daily and on Saturday mornings, and that he will continue to give

SO. PASADENA YARD: 855 El Cenlro Slreet

frIR. LUMBER. DEALER.-

We eqrnestly solicil your ASPHAI,T ROOF NG orders -. cqrlood crnd LCL - - Coll us for oll your rooftng requirements qnd for complete stocks of !]=!Q. or s]g!g3-9 moteriols - - Let us prove thqt we cqn serve you besl.

X'ISK & [[A$ON

fast, efficient and ethical service to his California accounts.

Norm Cords will appreciate his many friends correcting their mailing address and telephone listing for Cords Lumber Company, Inc., and guarantees to continue giving immediate attention on all inquiries and orders from the new phone.

Sl"rp" /883

SYccrmore 9-1197 PYromid l-1197

"4 Aamrlt"/, loa 9u'zy Pua.faoae"

COMPTETE STOCKS OF DR.Y VERTICAT & FIAT OR,AIN

C & BTR DOUGLAS FIR CtR. HRT. REDWOOD

Williqm A. Colton Succeeds Wohlenberg

Ukiah, Calif.-The promotion of William A. Cotton from production manager to general manager of Masonite Corporation's plant here is announced by John M. Coates, president, .ivho came here personally to notify the veteran employe. Cotton succeeds E. T. F. Wohlenberg.

Cotton started rvorking for Masonite in February 1926, when construction of the Laurel, Miss., plant was underway. lIe became a foreman, took charge of the finishing warehouse and shipping, headed the standards and control department, \vas production superintendent and head of nill research. He n as appointed general superintendent in 1948.

l " fhru 8" thick up to | 8" wide up to 24" wide "rt3

l " thru 6" thick

Normen CORDS

Williqm A. COTTON

Holey Bros. Now Employ 70 in Monufoclure of Crescenl Boy Door

Francis and Rupert Haley have been the "brothers" of Haley Bros., sash and door wholesale jobber specialty firm, Santa Monica, California, and partners since the death in l95O of their father, \V. K. Haley, and retirement of his brother, R. R. Haley. Actually, they are the third genera-

tion Haley Bros., which started in St. John, N. B.

The Southern California firm was established in Santa Monica in 1923. Both Haley boys grew up in it at the same location it now stands. Francis actively entered the business in 1931 and Rupert in 1938. Haley Bros. rvas operated purely as a jobber to lumberyards until l94I-42, rvhen they entered into various phases of light woodworking and established their own mill facilities. Since the war, they have done considerable of their own manufacturing, especially sash and custom millwork.

Their employment has kept building all the time anil is now at a peak with 70 fulltime employes. Haley Bros. started slab door manufacture in 1952 and added 25 people then. The firm's personnel has practically doubled every year since. Four of the present employes have been with Haley Bros. since the start in 1923. Arthur "Dave" Davidson, formerly u'ith Hammond, has been a Haley salesman for more than 20 years. He is well known among oldtimers in the industry and "We are proud he's still active and to have him with us," says Francis Haley.

Haley Brothers' manufacturing operation is n-rostly slab

IHE HATEY BROfHERS-Frcncir (lefr) ond Rupert (righr) ore shown in the top into the Crescenl Bay f,ush door pcnel of photo3, 3oporqted picroriclly by o pile of skins raody for mcnufdclurc new spcciolty. Bottom ponel of which Haley picturcr rhows Bros., Sonta lionico, hos scenes oround lhe lcrge

DOUGTAS FIR, I

REDWOOD I PTYWOOD

PACXFXC FtrR SALES

Representing Northern Ccrliforniq qnd Oregon Mills

doors but they do a full line of custom millrvork and carrv a jobbing stock of sash and door items. They maintain a 40,000-foot plant, of u'hich 35,000 feet is under buildings.

The Crescent Bay door, their newest specialtv item, rs currently going great guns and is much in demand among leading jobbers rvho distribute it to modern dealers everi-rvhere. Its prime feature is the Microline Core and the Crescent Bay is made like fine furniture in this plant, oire of California's best equipped and most experienced door factories.

Changes and impror.ements have been made in the product since Haley Bros. started its manufacture. "\\Ie took it out of a competitive price door and made it into a quality item which rve're glad to put our name to," said Francis Haley.

Haley Bros. is still selling strictly at the rvholesale levr:l to retail lumberyards and other jobbers. "That has alrvays been our policy and will continue to be," the senior Halev partner-brother added.

"We are no.lv producing 700 doors a day," he continued. "We have the capacity for 1,000 a day and have run that for short periods already."

An interesting commentary on the good fellou'ship not to mention rvorkmanship-that exists at the Halei' Bros. plant in Santa Monica is that all the equipment norv being used in the manufacturing there rvas built in tl-re plant by General Superintendent Paul Sanders. He is also responsible for developing the netv type core construction 'ivhich is used in the increasingly popular Crescent Bav door, rvhich Haley Bros. has named the Microline Core.

"Serving the lumber deofers of Norfhern Calilornis"

Pozn*oh,

Merle Spence, president of Nudor Manufacturing Corp., North Hollywood, Calif., returned last month from an extended trip calling on Cealers in the middle lvest and east. His concern has established national distribution of sliding door hardrvare manufactured at the southern California plant.

Art Bennett, plywood manager in San Francisco, spent a week a hunting expedition in northern

of the Fir-Tex Division during mid-October or-t California.

Mr. and Mrs. Leo Hubbard, Hayrvard Lumber & Investment Co., and Mr. and Mrs. Lawrence Fetten returned to Los Angeles October 12 follorving a three-rveek trip in the east. They rvent by train to Lansing, Mich., n'here Mr. Hubbard picked up a new Oldsmobile, then they visited Niagara Falls, Montreal, Ottau'a, Quebec, and the Neii' England states.

Mack Giles, Drakes Bay Lumber Co., San Rafael, re^ turned to hotne port Octob er 25 alter taking a one-rveek business trip through northern California and southern Oregon. He was accompanied by Jim Richardson of the Jim RicharCson Lurnber Co., Santa Anl'.

Wendell Paquette, Lumber Sales Co., Francisco C)ctober 14 alter spending a California visiting mill connections.

returned to San lveeii in northerrr

Don Bufkin, Hobbs Wall Lumber Company Southerir California sales representative, and Mrs. Bufkin attended the "Old CzLtalina Sea Dogs" picnic October 17. The Bufkins are old residents o{ Catalina Islit:rd and met friends at this event they had not seen for over 20 years.

Sherman Bishop, Union Lumber Co., has just returnecl to lJnion's San Francisq6 effrce after spending a month in the midu-est and east on business.

Dick Hoover, A. L. Hoover Company, San Marino, Calif., left October 25 lor a trvo-r.veek trip to Scotia and Fortuna. He is expected back in southern California earlv in November.

Phil Kelty, Rajah Lumber CompanY, several days last month at the Redding sale ]umber concern.

Moin Offlce and Yord

9th Avenue Pier

Ooklond, Colif.

TWinoqks 3-9866-7

TWX OA 2t6

Among the many other previously mentioned Bay area lumbermen in attendance at the \\rorld Series games, were Larue Woodson of San Francisco, and Bob Gehring, Service Lumber & Suppl-v Co., San Francisco . . . they got to see four games, ally\vaY.

Jim Harries, Harbor Plywood Corporation, San Francisco, and the Harries family returned from a t'tvo-s'eek Seattle vacation October 27.

Sterling Wolfe, sales manager of N{arcluart-\\/olfe Lumber Companr-, Los Angeles, rvill leave Nrrvember 5 fo:a 10-day trip to San Francisco and northern California. He will call on lumber associates and ltroduction miil operators represented by the r,rtholesale lumber concerll in the southrnrest territorv.

Jerry Bonnington, Bonnington Lumber Co., ancl Mr,;. Bonnington t'eturned to the Bav area October 20 aftet takirrg a motrth vacation back east. Their i;.rst stop wos Detroit, and after picking tlp a ne\\'| auto thev t<tttrecl tht: east coast.

Fred Lamon, I-amon Lumber turned the first of October from Oregon, t'here he called on mill

Los Angeles, spertt mills of the rnholeCo., San Irrancisco, t'ca trvo-u'eek trip through connections.

Tim Wood, sales and production manager of Pacific Western Lumber Company, Arcata, Calif., spent the iatter part of October in Pasadena. \\/hile in the southland he called on various business associates and dealers.

Ed Israel and his son, Ed, Jr., both of Iidr'vards Lumber & Mfg. Co., San Francisco, rettlrned October 21 frorn a 'iveek-long niill trip through northern California.

Carvel Brown, general manager, Orban Lumber Company, Pasadena, Calif., returned the end of October from an extended trip to the northern California miils. While away he got in a littie huntilrg and fishing.

Bob Patrick of Emsco in Oregon on business

Ply'rvood, Oakland, spent a rveek during mid-Octolrer.

PactFtc FoREsr PnoDucrs, lNc'

\(/HOLESALE LUMBER

Douglas Fir - Redwood - Pondetosa dnd Sugar Pine

Brqnch Ofrice

4508 Crenshsw Blvd.

Los Angeles 43, C,clifornio

AXminsler 2-o571

TWX LA 315

Brqnch Ofiice qnd Yord

Coliforniq Ave. ot 5o. 4th 5t. Fresno, Colif. Phone 4-5234

Buying Oftices: Eureko, Colifornio; Eugene, and Grants Pass, C)regon

&nprnrenting [("tporuible Sh;ppert

Dancren Timber, Inc. . Timberlane Lumber Company o \(/estern Studs

/o*et W. -/\,/n*quitt

Wholesole Lumber Sqles

l80 E. Colifornio Street

The Stonford Study

(Continued lrom Page 22)

per square foot (at 1952 pi ices) in resiclcntial construction costs al,'Dears reasonable. Furthermcrrc, rvith larg-:r: roof overhangs and more a-<lclitions sucl: as patios ar-rd garden houses for outcloor living, the cos" oi cunstmction will tend to increase .w'ithorrr beirrg- reflected in the size of the average drvelling unit.

Based on fLese considerations, the cost per square foot of a 1,000-square-foot du,elling unit l'onld increase from $9.28 in 1952 to $963 (at 1952 prices) b;, 1975; for a 900square-foot unit, rvith a greater proportion of cost in snch "fixed" items as heating, rvi.':rng-, ancl phimbing, the corlesponding figures are $9.71 in 7952 "r'r.t StO.OO in 1975.

The net resnlt is that the'rverage du.ellil-rg urrit size is expected to te about 1,000 square feet ior each of the target years through 1975. These estinrates ar-e further buttressed by past experienc.' in residerrti:il construction. The averaqe size of du'elling trnits has becn declining and so has the average nunrber of persons per ri-,relling unit.

For each of the years 1920, 1930, 19{O. and 1950, the average amount of residential floor space Ier person ranged lrom 275 lo 302 square feet ancl averageti about 290. if there rvere 3tz, persons per i'lr1'ellilg unit i1 each 9f the : arget years, the average-size tln'elling irnit l.onlcl be "bout 1,ffi0 scluare feet, on tl-re basis of experience since 1920.

Componenis of the du,eiling nnit \\'cr€ examined irr rletail to fin'-l the maximunr possible m:irket and actual market for forest products in each. The hasic factors, sucl-r

as number of starts by type, size, and height, r,""'ere utilized in determini':g potential ard actual mn;kets tor forest products in {oundations, flcors, interior lval1s, exterior rva11s, ceilinris, roofs, milh.r'ork, accessorr- buildings such (]s garagesJ c irports and por,:hes, and sucl.r miscellaneous rlses as gutte-s. shutters, scrcen ancl storm rvindorvs, and doors, and oti-er ornamental accessories.

Recent inf,,rmation on d.,r,-e11ing-unit size and materiai use by com;onent was obtained throueh. a survey of resiclential contract-ors throughout the country. The survey was maie !,y Stanford Research hstitute with the cooperation o! the National -\ssociation o! Home Builders. Contractors ;rccour.rtir-rg for 16,595 drvellirrg-unit starts rir all parts of tl'e country in 19.53 participared. To estimaie

(Please turn to Page 66)

lf il comes from q lree I con furnish it. Cqll me collect for onything. Hordwoods in Cor loods or LCL ouf of L. A. Don't hestitote lo bother ms-l \rvqnf fo be BOTHERED.

Inlond Lumber Gompony Exponds lts Fqciliries ond Personnel

Fred Thomson, president and general manager of the Inlancl Lumber Company,'lvith general offices in Bloomington, California, recently announced the completion of ne''v office facilities and organizational duties of the executive staff at the home office.

Changes in assignments include the appointment of Stark Sorvers to the post of general sales manager, r.r'ith complete charge of the Southern California territorv from Bakersfield south to, and including, San Diego and Imperiel Valley. Bili Sharp becomes purchasing agent, rvith full responsibility for procurement of all material through the company offices located at Arcata and Redding, California, including traffic and inventory control for all branch locations. Controller activity is in charge of Jim Weller:; Pete Taylor, manager of Bloomington operations; Jiin Booth, manager of Anaheim; Stark Lester, of San Diego ancl Bob Bothrvell, of Bakersfield, remain in charge 'lf their respective territories.

To speed up procurement and sales, a direct lease teletype l'ire is open 18 hours each day bett'een the general

offices, the mill offices and all branch yards, offering direct communication at all times and assuring fast, efficient distribution to retail lumber dealers.

Remodeling of the general offices at Bloomington w:Ls recently completed, which included three private officcs and a reception room. This netv improvcment added more than 1,000 square feet to the occupied space and increased the area to a total of eight offices to house the administrative and clerical personnel.

This month the Inland Lumber Company starts its tenth year as a u'holesale distribution concern serving retail lumber dealers only. It rvas established in 1944 by a small group of lumbermen anxious to offer a personalized lumber service throughout Southern California. Today this progressive firm maintains seven sales and procurement offrces throughout the state of California, employs over 50 people in its sales and distribution, occupies over 15 acres o{ completely paved, lvorkable distribution yard space and operates 20 mobile units of equipment, whir:h includes four truck-and-trailer rigs in constant service betu'een the mills and distribution yards throughout the territory serviced by the company'

felephone DAvenport 6-6273

During the past couple of months, four nerv salesmt::r have been addecl to the stafi to increase contact rvith dealers. Jerry Persons has been assigned the Imperial Valley, Arizona, territory; Nat Thompson, San Bernardino and Riverside counties; Bob Sherratt, Los Arrgeles county arrd points north o{ Los Angeles, and Bob Turner has becn appointed assistant to Jim Booth at the Anaheim branch'

"We have enjoyed a steady growth through personalized dealer service and by following the policy of operating at the rvholesale level only. Our staff of trained lumber folk are ever alert to the many changes in the growth of Southern California, and we are here to play our part in this development," said Fred Thomson.

INIAND IUMBER COJI^PANY hos compleied new oftice faciliiies ot Bloomington,, Colif., ond Thomson, lefl, president ond generol mqndger; Stork Sowers, center, generol rolesrnonoger;

lhe executive stoft. ogenl, and, for right, Shown here qre Frod R.uth Root, secrelqry.

reorganized duties of Bill Shorp, purchosing

Scrn Diego Hoo-Hoo-Ettes lnstqll 1954-55 Officers

San Diego Hoo-Hoo-Ette Club 4 installed officers for the new year at their recent September meeting, held at the park Manor hotel there. After the business meeting, the girls enjoyed a film, "Miracle in Wood," produced by the Douglas Fir Plywood Association and made available to the club through the DFPA's publicity department in Tacoma.

President Dodie Pease will be assisted by the following officers in the new San Diego Hoo-Hoo-Ette year:

Gladys Bcrner, first vice-president; Anne Falconer, second vice-president; Alice Coler, third vice-president; Dorothy Snell, secretary; Alice Spies, treasurer; Aleta Carmer, initiation chairman; Ina lVheeler, publicity chairman, and Betty Rees, membership chairman.

On the last Saturday of Septernber, the Hoo-Hoo-Ettes, their families and guests gathered tor a beach party at Ventura Point on Mission Bay. A very enjoyable evening was spent around the fire, roasting weiners.

NArro NAL Fo REs{"'f;r;'$il[*)"o * rotr.

B i ds will be received by the Forest Service, at Reclding, California, up to 2:00 p.m. November 15, 1954, for an estimated 160,000 M feet of timber located in the Shasta-Trinitv National Forests, aoproximately 75 miles rvest of Red Bluff and 35 miles southeast of Hayfork, Californa. Full information concerning the timber, conditions of sale, and the submission of bids may be obtained from the Forest Supervisor, Shasta-Trinity National Forests, Redding, California, or the Regional Forester, U. S. Forest Service, 630 Sansome Street, San Francisco 11, California.

OONSOLII}ATBD LT]nIBBB OO.

(a

dlvlelon ot T|re Gharles Nebon Co.) Yard, lfoeks and Planin$ Mill

Wilrrrington, Oalifornia

fhe Stqnford Srudy

(Continued from Page 63)

:he consurnption of lumber (ls well as pllzrvood, hardboard, rnsulating b,:ard, shingles, and shakes) in the past and for future ta-get years, the residential ccnstruction market was broken dor.vn into :narkets for each product by each of the housing comPori:nts.

Cantow Corr,rPANY

FRED C. HIILMES LUMBER Ctl.

Wholesole lumber

Douglos Fir - Redwood - Whire Fir Concentrqtion Yord qt Fort Brogg

f ruck or Roil Shipmenfs

Fred Holmes Cqrl Force Box 987, Fort Brogg, Colif. Phone 7681

For each oi these represeirtative dwelirngs for each of these years, tlte maximum possible lumber use was deter:nined by crmptrting the nraximum amount of lumber rhat might crnc.ivably be used for each housing compolent. The naximum possible lumber usr: in each component r,vas ihen multiplied by the residential housing rrnits started by type in each year. This gave the over-all 'naximum possible market f:'r lumber in residential con.struction.

The marker: participation ci the building materials used in each component rvas determined as a p€:l'centage of the rnaximum possible lumber use. By this method the seprrate efiects on the consumption of lumber of number of ,iweiling uni's built, size of units, architecture, and the competition of other materi;.ls were determined for past -,.ears and could be estimated for the future.

Lumber consumption has declined steadily from 18,900 board feet per dwelling unit in l92O to 10,520 board feet in 1953, a 44/o drop. By 1975 it is expected lumber consumption per dwelling unit will decline to about 8,700 board feet, or about 17/o below 1953 levels'

Roughly half of this decline in lumber use between 1920 and 1953 was due to changes in the size and architec-

Representing on a wholesale, direct mill shipment basis some of the older and better Fir and Pine manufacturers in Oregon and Northern California GREEN OR DRY ROUGH OR SURFACED

By rail or tnt.ck

[ore$t Products $ales Compilry

8404 Crenshaw Blvd. INGLEWOOD, CALIFORNIA Pleasant 3-ll4l Teletype LA 858

ture of dwellings; this represented a market loss for competing materials, too. Of the market remaining, the consumption of lumber in 1920 was about 63/o of the maximum possible. By 1950 this had dropped slightly to about 59(/o of the maximum possible, but by 1953 it had fallen to about 52/o. Thus, between 1950 and 1953 lumber participation feli off more rapidly than it did in the previous thiriy years. This loss u'as largely attributable to the growing popularity of slab-type construction, which cut into lumber's market for foundations, floor framing, sub-flooring, and finished flooring.

Large-scale builders throughout t1.re country believe the trend to slab foundations l,vas to reduce costs. Lumber prices have been rising r-elative to cement prices, and it costs less to install slabs than conventional-type foundations. Additional savings by using low-cost composition tile in place of hardwood flooring result in an even .ivider cost spread between the tu'o types of construction.

The trend toward more slabs rviil probably continue, but some limit must be recognized, because this type of construction cannot be used to a maximum advantage on sloping terrain and because cement suffers cost disaclvantages in some sections of the country. Large-scale

builders are installing about 8O/o slab floors now. Since about 75/o of all residential floor space in new construction is on the ground floor, it is possible that about €fi/o of all nerv residential floor space might be in slabs by I975. (Another section of The Stanford Study will appear in the next issue.)

Veneer Group Considers New Finishes

Washington-A research program for development of .r. process that will make finished hardrvood veneer more resistant to burns, scratches, alcoholic liquids and other deteriorating influences 'ivas discussed by the Fine Hardr.vood Association directors at their meeting September 17 at the laboratory of f imber Engineering Company, research affiliate of National Lumber Manufacturers Association.

C. A. Rishell, Teco's director of research, presented e proposed program that would seek to develop a process or material, or both, that .ivould provide the required qualities. W. S. Robertson, of DuPont Company's sales department, cited the availability of finishes having one or more of the characteristics desired by the veneer industry, but stated that he knerv of none having all of tl.re resistance qualifications.

733 Vest Fourteenth Street

Long Beach, California

Phone Long Beach 6-5237

Teletype LB 88-029

Direct Mill Shipments

CATIFORNIA BUITDING PER,TWTS FOR SEPTE'NBER

Orange Orangc County ......:...:.......

Oroville

Oxnard

Pacific Grove

Palm Springs

Palo Alto

Palos Verdes Estates

Pasadena

Paso l{obles

Petaluma

Piedr.nont

Pittsburg

Placer County

Ponrona

Irorterville

Redondo

Redwood

Richmoncl

Riverside

Riverside

Roseville

Sacramento

Beach t'11

Sacramento County

St. Helena

Salin as

San Bernardino

San Bernardino

San Bruno

San Carlos .............:.

San Clemcnte

San Diego

San Diego Courrl-r

San Fernando .. ...

Sarr lirancisco

San Joaquin Co. ..

San Josc

San l-eandro

San \{arino

San I'Iateo

San Mateo Cuunl.v

San Rafael

Santa Ana

Santa Barbara

Santa Clara

Santa Clara Countl'

Santa Cruz .. .. .. ...

Santa Maria

Santa Mortica

Santa Paula

I-os Gatos

L1'nwood

Madera

Manhattan lleach

Martinez

ilfarysville

Santa Rosa

Seal Beach

Selma

Shasta Couniy

Sierra Madre

Solano C<-runt1'

South Gate

South Pasadena

South San Francisccr

AIID ASSOCTATES

Terrible Twenty Sroge Fine Porfy

The 340th Terrible Twenty tournament was held at the Bel Air Country Club, Los Angeles, September 28. Ed Klassen was master of ceremonies and he gave us a very fine party. If you cannot have fun at that club, you are in the wrong sport. Frank King is still on his game and won easily, 78-14-64. He had one 7 and one 6 and no birds. His handicap fell two strokes to 12 (all I could get this time). Frank Bergelivas second,84-14-70. King and Hoel had pool tickets on King, and Berger r,vas alone on himself.

The match play (top flight) found King beating Bowles 6 and 5, and Osgood losing to Alling 2 and l. So it is King vs. Alling in the first six-months final. In the second flight, Bohnhoff beat LaVon 4 and 3, with Huck winning by default. So it's Bohnhoff versus Huck in the finals. The O,ctober tournament was held October 2l at Peninsula Country Club, Carmel, with accommodations at Casa Munros in Monterey. It rvill be reported later.

H. M. Alling

Northweslern Plcrns Sfcg

Charlie Murray, president of the Northrvestern Club, reports that a good turnout of members and guests attended the regular monthly meeting of the Northwestern California Lumbermen's Club at Lenzi's Supper Club in Eureka, October 22. Following the libations and dinner, the group discussed plans for the coming annual Stag, to be held November 12, at the Veterans Memorial building in Eureka.

PTYWOOD

t/Uholesof e Dislribulor

Plywood - Doors - Hsrdboord - Adhesives

BEST GRADE CREOSOTE

Colf Us Now for low quote on Royol Dulch AWPASI Creosote. Any omounl in quorts, gollons, 5 gollons qnd borrels.

- Buy Direct ond Sqve -

WANT ADS

Rcte-Position wcgrted $2.00 per colunn inch

All others, $3,00 per colurnn inch Cloring dctes lor copy, Stb qad 20tb

USED WOODWORKING MACHINES

YATES AMERICAN V-54-A 54" wheel LIKE NEW ROLLER

BEARING BAND RESAW, motor and everything cornplete; rolls open vp to 22", self centering, tilting, etc.

WOODS NO. 133-M LZ' ALL ELECTRIC MOULDER overhauled and guaranteed; lots ,of heads.

HERMANCE NO.300 like new SELF FEED GANG RIP SAW; ,50 HP on arbor separate feed motor.

MERSHON BALL BEARING TWIN BAND SAW.

SHEBOYGAN BALL BEARING THREE DRUM TRAVEL.

LING RUBBER BED SANDER. motors direct on drums and feed; rebuilt and guaranteed.

USED CUTTERHEADS, 4 and 6 knife round heads for stickers; side head grinder; straight wheel 32" automatic knife grinder, etc.

ALFRED S. KNESBY

1046 So. Olive, Los Angeles, Phone Rlchmond 6466 or Pasadena. Phone CUster 5-2M4

FOR SALE

One Ross Lumber Carrier, late model, 66" blocks, good rubber, excellent condition. $3300. One fnternational Truck & Trailer, dual drive, ball bearing lumber rolls, good rubber, low mileage. $8000.

Liberty Mill & Lumber Co. 767 County Road, San Carlos, Calif.

FOR SALE

McCoy Gang Rip Saw with 25 H.P. Motor. Blow Pipe Heads included. Good Condition.

Price: $400.00

Mullin Lumber Company

195O West Slauson Avenue Los Angeles 47, California

BUY-SELL-REPAIR_SERVICE

Fork Lifts and Straddle Trucks. Complete shop and field service. Portablc Welding, Special Fabrication, Stearn Cleaning and Painting. Service Available 7 Days a Week. All work guaranteed.

COMMERCIAL REPAIRS AND SERVICE

1115 North Alameda Street, Compton, Calif.

Phones: NEwmark t-8269, NEvada 6-4805

FOR

Ncmcr of Advcrlirorr ln thir Dcportmcnt uring c blrd oddrcr connot bc dtvulgcd. All inquirio ond rrplh rhould br oddrescd to koy shown in thr odvcrflrrmrnt

SALE _1946 GERLINGER CARRIER

54-inch mill carrier. Very little use, $9,000 or will trade for lumber.

LUMBER CARRIER

755 East L St., Wilmington, Calif.

almost like new condition.

SERVICE Phone: TErminal 4'4594

CAR UNLOADING CONTRACTORS

FREE 1953-54 printed price list mailed upon request. Our eleventh year, furnishing experienced labor to unload and sort lumber cars. One-day scrvice.

CRANE & COMPANY

5143 Alhambra Ave. Los Angeles 32, Cal. CApitol 2-8143

FOR SAI:E

Retail Lumber, Hardware, Paint ancl Building Materials Yard located in fast growing southern California community. doing a completely cash business.

Lot 160x120 ft. all blacktopped- All lumber under c6ver and including Cement, Roofing. Window and Door sheds, This yard is priced to sell.

Address Box C-2301, California Lumber Merchant

108 West 6th St., Room 508, Los Anoeles 14, Ca'lif.

FOR SALE

ESTABLISHED BUILDING SUPPLY BUSINESS

Located in one of the fastest growing areas anywhere. 60 miles from Los Angeles, Calif. On main boulevard, in town o{ 16,000 population. Ample buildings, approx. 10.00O sq. ft. under roor. Yearly tross over $10O,0OO. high net profits. Prefer to sell land, inventory, equipment and business on one deal. $30,00O cash required. Books open to principals only.

Address Box C-2306, California Lumber Merchant 108 West 6th St., Room 508, Los Angeles 14, Calif.

RANCH & TIMBER FOR SALE

24,00O,mO feet timber near Willits, Calif. 'on 26,0O0 acre ranch. One of the best in State. Will carry 1500 head cows. Fenced and X fenced. Tip-top improvements. 40,000,000 ft. additional available. Might sell timber only. Ranch and 24,0t[,000 ft. $650,0m.

R. B. Bernard

P. O. Box 1905Reno. Nevada

LUMBER YARDS FOR SALE

85 miles from Los Angeles; one ownership 16 years; profits for last five years total $63,000 after all taxes. Ground, buildings and equipment $56,000 plus inventory. Marshall & Stevens apprasial available.

CLOSED LUMBER YARD FOR SALE. Located on Slauson Ave. near Normandie in Los Angeles. Abotrt 5O.000 sq. ft. with about 5,000 ft. under shed. Was occupied by Saroyan Lumber Company which is moving to a new location. Will lease for five or eight years at $10.@ per day. Might consider selling property. No inventory to purchase. Fine location for either retail or wholesale distribution yard.

TWOHY LUMBER CO.

LUMBER YARD & SAWMILL BROKERS 7l+ W. Olympic Blvd., Los Angeles 15 PRospect 8746

HUGHES BROTHERS

PONDER.OSA PINE SUGAR PINE

SPECIAL ANNOUNCEMENT

Foresthill, Coliforniq

,IAANUFACTURENS OF INCENSE CEDAR

A licensed Real Estate and Business Opportunity Brokers' Division has recently been added to our company.

Well qualified men, trained in selling and buying lumber yards, hardware stores or building supply stores are at your service.

We also have a trained staff for Real Estate and Business Management, Counsellors and Liquidators.

If we can be of service to you, just let us know.

REALTY DIVISION HAYWARD LUMBER &

INVESTMENT COMPANY

410 San Fernando Road-Los Angeles 31, Calif.

Phone: CApitol 6191

FOR SALE-MILL

20M mill close to Arcata; pond,50 ft. burner, electric set and air dogs. Located on state highway and railroad.

Address Box C-2298, California Lumber Merchant

108 West 6th St., Room 508, Los Angeles 14, Calif.

OWNER RETIRING after rO years.

2 Retail yards-Central San Joaquin Valley. Vast area of new agricultural and oil development. Also transit mix plant and equipment if desired. Sell or lease property.

Address P.O. Box 8, Caruthers, California

NOTICE

We are interested in the leasing or purchasing of a Planing Mill and Dry Kiln Operation. Capacity of approximately ten (10) to twenty (20) cars.

Location: Northern California or Oregon

Send complete information to: P.O. Box 58032, Vernon Station Los Angeles 58, California

WILL CONSIDER AN ASSOCIATE

Preferably with lumber experience, mill. contacts and willing to make small investment for lumber only. Fully secured. Yard located in Garden Grove-Santa Ana area. Good opportunity. Fork Lift Rentals-Lumber Moving-Packaging-Car Unloading. Telephone evenings-LAmbert 5-3882

SALESMAN WANTED

Experienced salesman desired by well-established retail yard; preferably with Los Angeles experience. MUST BE ABLE TO CARRY RESPONSIBLE POSITION.

CALL: STanley 7-2185

DOUGTAS FIR WHITE FIR

BRANCH MANAGER WANTED

by national plywood and veneer company for Los Angeles warehouse serving Southern California retail lumber dealers antl the industrial trade. Give full particulars in first letter.

Address Box C-2308, California Lumber Merchant

108 West 6th St., Room 508, Los Angeles 14, Calif.

BAY AREA LUMBER SALESMAN WANTED

By well established manufacturer of Lumber and Plywood with buying office in Arcata and sales offices in Los Angeles and Bay Area. We are looking for a young aggressive wholesale lumber salesman, with several years experience in selling retail yards, to represent our lumber division in the Bay Area. Good opportunity for qualified man. All correspondence strictly confidential.

Address Box C-2305, California Lumber Merchant 108 West 6th St., Room 508, Los Angeles 14, Calif.

WANTED_YARD FOREMAN

By yard 12 miles outside Los Angeles. Must be able to fill orders promptly and correctly. Must be able to manage men. We want someone strictly on the beam. List your experience in letter in your own handwriting. Give references.

Address Box C-2304, California Lumber Merchant 108 West 6th St., Room 508, Los Angeles 14, Calif.

SALES MANAGER WANTED

For Wholesale lumber and building materials business in Houston, Texas. Must be experienced and well acquainted with the Texas trade. References required. Age 35 to 45. Starting salary $8,000 to $10,00O p€r year depending on qualifications. Written applications only.

Address Box C-2307, California Lumber Merchant 108 West 6th St., Room 508, Los Angeles l4 Calif,

HALF mlttlON FOOTAGE of Those Old Coloniql HARDWOODS: BIRCH.BEECH.CHERRY

GENUINE 'YIAHOGANY ,I'IAPIE.OAK.WALNUT

They lnsl forever eyen beoutify with oge BESIDES, we qre SPECIALISIS in SUGAR PINE UPPERSone lo four i6sft 1fti6ftns5s -

Brush Industrial Lumber Co.

1500 S. Greenwood Ayenue, Iflontebello, Cqliforniq RAymond 3-3301

N,IATHXS HARDWOOD SATES

ReA,zeueiteq 2 r*lrtt, Jla'&rd fiftlh-Ift*d eclthod 2 rc.al,t;taa

IMPORTED & DOfrTESTIC HARDWOOD TUMBER & PLYWOOD

6oo-l6rh St., Ooklond 12, Cclif.

Chqrles G. Gcrlvefi

Charles C. Calvert, 54, president and owner of Summerbell Roof Structures and Summerbell Steel Products Co., Los Angeles, died October 9 after long illness. The lumber construction executive was a native of Kansas but had been a Southern California resident since 1924. He was a vice-president and director of the American Institute of Timber Construction and held manv civic offices.

Alfred

Alfred October

c. C. 9.

Phillips Phillips, 67, He lived in

retired building contractor, died Inglewood, Calif., where burial took place.

Self-Show in Ooklqnd November | |

Ted Bentley's national Do-It-Yourself Show makes second annual Greater Bay Area appearance November through 2l at the Oakland Exposition building. Mo're than 200 exhibits and demonstrations have been scheduled, together with the introduction of several new products. Bentley, whose show last fall attracted some 85,000 visitors, said he expected ar. increase in attendance due to the tremendous expansion in home construction in the Bay area.

The November exposition in Oakland is expected to include many firms in the lumber field. Prefabricated materials will be exhibited and there will be a consiclerable number of plvwood producers represented.

Notionol Forest Fires Decreose

Washington-Although the fall fire season is only starting, fires on national forests so far in 1954 have been fewer than last year at this time, the U.S. Department of Agriculture said. Latest complete figures (the end of August) show 7,839 forest fires reported on national forests compared to 7,909 for this period last year. The Forest Service attributes most of the decrease to the unusually wet summer in sections of the country where lightning fires are usually numerous. Although

its 11 caused fires increased somewhat, foresters believe record was good considering increased woods use.

The Forest Service reiterates that fire danger for is far from over. California and the South already extreme drought conditions.

manthe 1954 have

T.I,MBEN

Arcqtc Scdwood Co. ,... ..YULoa 6-AE?

Soucll-Wcrd d Kncpp. ..GJtrlield l-1812

lonniagton Lumber Co.. ...YUkon 6-5721

Cbrirtcagoa Lunbcr Co...........Vtrlenciq {-5832

BUYER'S GUIDE

SAN FRANCISCO

Lcnoa Lubcr Co...... ....Ytfton 2-{376

Tbc Loag-Bell Lumbcr Co..........EXbrooL 2-8696

Lunber Scles Co. ...VAlcaciq 6-{9?0

Hobbr Wcll Lumber Co.. .GArlield l-7752

Holml Eurekc Lumbrr Co........GArlicld l-1921

LUI'/!8EN

Cclibmic Lunbor Scrlcs. ...KEUog {-100{

Gcuorrtoa C Grcea Lumber Co.....f,Ellog 4-5464

Golden Gctc Lunber Co. (Wclnut Creek)

Gosslia-Hcrding Lumber Co (Wci""i Cr.i,f.l -.... .'. .YEltowstone l-8771

Hill ll Mortoa, lnc...... .ANdovrr l-107?

f,olly, Albcrt A, (Alcmedq)..... .f,chohurei 2-2751

Loop Lumber G Mill Compqny (Alqnodc) ..LAleburst 3-5550

LUMBER

Andcrson Wholescle Lumber Sclcg (Pcscdcaa) .....BYan l-7559 Syccmore 5-2755

Andereon-Hoson .SUuet l-6178 (Studio City) STcnley 7-4721

Arcqtc llodwood Co. (r. ,. n.a) ..WYoming ll09

Auca lumtr.t Co. .......TBirity 232b

6qugh, Cqrl W. (Pcscdelc) ........RYo l-5382 SYcqmore tt-AZl

Blisg 6 Gctes Lunber Co,.RAymond 3-1681-3-315{

Brush Indutricl Lunber Co.. .BAymoad 3-3301

Eurar Lumber Compcny .WEbsl.r 3-5EOl

Ccrr d Co., l. ,. (W. D. Dunning) PliosPsct 8843

Chcatlqad cDd Ar8ociqt.., P. W. AXmiuirtcr 529tt

George Clough ...TOpcz l-1281 LOgcr 8-6659 ...Rlcbaond zlal (WilEi.gto!) ......N8. 6-1881 WilE. Ter.'l-2687

Coopor Wboloctc !.ubet Co., W. E. ..YOrk 8238

C.6 S. Lunber Conpcny, Inc.....NEvqdc 6-8144 NEwmcrk 8-4i28

Dclloa 6 Co,, B. W. (Sqa Marino) PYrcmid l-2127

Dcnt 6 Susell, Soles Co.. .......ANgelus 9-0174

l)onov.r Co., Inc.. .....CResrvrew{-5103 Dradahaw 2-4167

Eerlcy, D. C. 6 Son ....8Aymoud 3-1147

EuroLq Rodwood Lumber Co. (Downey) .LOgcn 8-3339 Topqz 9-099J

fsirhursl Lumber Co. oI Calil. (Lo3 A!9.1.s tumber , lns,). .MAdiso! 6-913{

Fi* 6 Mcgon (So. Pcsadenq) ....PYrcmid l-1197 Sycamore 9-1197

EriI Flcmer (Loag Seccb)..L.8. 6-5237; NE 6-2724

forod Productr Salcg Co. (lngl.wood)

Pl.ecsant 3-ll{l

freomqa d Co., Strphon G. (Bolboa) llarbot 2O24

Hqllincu Mcclir Lumber Co.......ANgelus 3-{l6t

Hmond Lmber ConpcDy ..PBospect 7l7l

Hoea Wholescle Lunber Corp. (Studio City) .........STcnley 7-7041

Hill 6 Morton, lac. .BRc&bcw 2-tl37r

Cllestview 6-316{

Hill Lumber Co., Rcy ...Pleqscnt 3-3221

tlollow Trce Redwood Co. (Loag Beccb) .........LD 7-2781 NEvqda 6-4056

Holnea Eurclc l.unber Co. .Mutucl 9I8l

Hobbs Wcll Lumber Co. ......CUmberlcnd 3-4902

A. L. Hoover Go. (Sqn Mcrino)......RYcn I-9321

SYcqmore 5-43t19 (endqll funbcr Digtrrbutors ......PBospect 53,11

Lqrsea-Merrilield, Inc. ..........CRestview 6-9149 Lqwr.Dca-Philrps Lumber Co. ..BRcdshqw

Uniou Lunbrr Conpcny......

Weadliag-Ncthcr Co. ...... ...SUtirr l-6170 ...SUttor l-5353

-Wrgl Cocrt Tinbcr Productg Agcncy.ytlltoa Z-(Xlrl5 [esten Lunber Scles Co, ]. ...i .fUl<on Z-Olie Wrycrbccueor Sqlee Co...........GArfija i-aata

OAKTAND - BERKEIEY - ATATNEDA

Pqcific Fir Sqles ....TEnplebcr 6-1313

Pacilic Forort Productr. Iuc......TWiaookr 3.9966

Pccific Hqrdwood Scles Co.......ANdovcr I-8342

Strcble Luub-er Compcny .TEmplebcr 2-558{ nroglo LuEb.r Co.. TEEpl.bcr Z-S8S5 C,crl W. Wctrs ......plcdnorr 5-782i

Wost.rD Dry Eila Co.. .LOclhovcn g-3iOi

Winton Lumber Scles Co. .trEUog O-S250

BANDWOODS

Brucr Co., E, L.... ........f,Etlog 3-66??

Matbis Hcrdwood Sqles .....T\llliaoaks 3-3829

TOS ANGETES

MccDoncld Co., L. W. .BBcdshaw 2-5101

MccDougcll Door cnd Frqme Compcny ....Lorciu 6-3166

Mchogcuy Inporting Conpcny ...TRinity 9651

Mcrqucrt-Wolle Lumber Cc. ..HOllywood d-7558

Mctlick Whsle. Lunber Co., I, W. DUnLirk 5-2618

McCloud Lunbcr Co.. .VEnoat 8-1963

Middletoa 6 Beime Lumber Co. -(Scrtq--_Aac) r.. .Klmborly 2-4ill?

Mouat Wbitney Lumber Co,, Inc. ..ANgeius 0l?l

Nelson Lumber (Monrovic) .........Elliott 9-4521

Jcmes Newquist Lumber Sqlcs (Poscdenc) ......RYan l-&186 SYccmorc 5-13{0

Olsen-Cqrpattar Lumbcr Co. (8.v.rly Hilb) .BBqdghcw 2{651

Orgood, Bobcrt S, .......DUd.fut 2-82?8

Pccific Fir Sator (Pcacdrn") .sy*Biifi i:l?t!

Pccilic Lumber Co., Thr .....RYcn l-932I SYcqnorc 5-{349

Pccilic Forest Products, lnc. ...AXminster 2-05?l lqcrbc W.stan .Luebor Co. ot Calil., I!c. (Pdsadeto) SYccmorr 5-8869-L.A. RYqa l-8l2lt Phipps Conpcny, The ..........RAynond 3-1019 Popo 6 Tqlbot, Inc., Lumber Divigion PRosprct 8331

Rcjch Lumber Conpcay, Inc. ....RAymond 3-d50S [. L. R€itz Co., Occqn Cearcr Bldg. (LoBg Egqcb) ......Long Becsb 6-96{? Roy For.Et Productr Co, (Vca Nuys) STat. S-llai Budbach. John A. d Co. (Arcqdia)...RYaa l-9033 DOuglcs 7-0888

{fcn A. S}ively (Gleadqle) ....CHcpman 5-2083

Sierrq Bedwood Co. .PArliview 8-73?9

Soutb Bcy Lumber Co.. ..OSborne 6-22,6I(Hcwthorno) ..ORegon 8-4592

Southera Ccliiomia Lumber Scles (Moarovia)

soutbern Lumbcr co. ?Hllftltl

Stqnroa, E. J, d Soa .ADqEs l-91lll Slewqrt. O. W. Plvwood Co. (Norwclk) .TOrrey 3-5731 LUdlow l-2149

Tacomq tumber Sslcs, Inc. ......MAdisoa 6-6831

Tcrdy, Joc ....WEbrtor 3-&liil?

rqrrer, lvebater 6 Johnsou, lnc. ...ANgelur 9-7Zll

Robert L, Tcube.. ......BBcdibaw 2-8235

Tobin Foresi Products (Long Beccb) L.8...906-358

Ttopic-qr 6 We_eton Lunbcr Co.....LOgo 8-2375

TwiD llqrboB Luubcr Co. (C. P. Heary d Co.) ..Pnosp.cr 5524

Union Lumbqr Compcny ...tBinity 2282

Weadliog-Nctbon Co. .....8Yan l-9321

SYcamore 5-11349

WEstern Custom Mill, Iac. ...ANgetus 2-{lal8

Weyerbceuser Sclgs Co, ..Rlchmond 7-0505 West Coost Fcrest Products Co.......STate 9-1588

lvheelock, E. U, .......Mlchigcu 213?

Wilsou Lumber Co., A, K, -..... .NEmcrt( f-865t

wilson Bedwood co.. A. *. rIf;,LT,i !--H?1

winron Lumber ecres co. ai;.ii: 3:383i

'/Vhits Luobor Co., Hcrry H. .....Rlcbmond 5309

E, (. Wood Lumbcr Co. .lEtlcrsoa 3lll

CNESOTED LUMSER_POLES_PILING_TIES

fgnnrtg C--om-pcgry, Iuc. ..........MAdison 5-5g18 6qxrer_J._It d co. .....ounr-i* s_d5Ji Pope G Tclbot, lac., Lunbcr Divuron Pnerp.ct SZU!

ITAEDWOOD$

Americqa-_Hqrdwood Co. .pnorpccr |ZUJ +ngelus Hqrdwood Compcny ......IE8eigoa 616g Allq3 Lunb.r Co. ......:.. .: fn-[y zua Itobrb.ll Lu.bos Co., lnc. ...p8oapcci Oirc !ruc. Co., E. L. .gt eosinr O-iiui Erush tDduatrial Lunber C". ....nit;;"d- a-&0i Gqll.hcr tlqrdwood Co. .pl.;ssst Z_3./Cti P.nborthy Lumbor Co. .....Klmbqll 5lll Sqslord-luEsior, luc. .AXEiDisr.r 2-9lEl simnom^Hsrdwood 6 Lbr. Co.. .LOraia 9-1i25 Drqrto!.6_s-og, E, ,. -... ...ADms {-9lll rroprcqt o wast.ta lunbar Co. ....Lggaa g-237S SASH-D OORS_MILLW ORr_S CNEENS PLYWOOD_INONNG SOANDS

Ace Door Compcnv (No. Hollyv6-odi..... .STcnley Z_lg{5 A8socictsd Ivrolding co. .RAymoaa 3_n2l eqtrtonrc l,qrel 6 V.!..r Co. ......Tniaiiy 005? ecnow sonpcy ...ADcmr {_0159 Cobb co., r. M; .. ... Ab;d i_llii Diqmond \t.V Supp.ly- C_o. (Vgr"oa) nAvno;d 5_ii6i Lc&ruoE {lywood 6 Door Co. ...ADoms 3-l2lg rrdler'a Mqrutqcturitg Co.........ORegou g_g$ll Fr-Tex oI So. Cqtil. ...............eo-n-i i-iiOi

L. !. ,gtdatr _g_a!b C Door Co.....plecgot 9-{16g ffrey ,trr_o-t. (scatc_ MoDica) ........TExas 0-{g3l norDor ttywood Corp, ol Soutbern Cotiloruic Hcrdwood producrs corporcrioa #l*iji-il8i

Xochton Plywood d Veaeer Co: .RAymond 3-3551pArkview 9-2339

K..o9.!1, Ioha !r 6 Son ...ANscrur 9-8i9i KollPtcning Milt, W. A, (Torrqrce)...lZn"irf SISS

gcp.r.c B-1or. nytiltirr) Ifi'fiit:l f!o33

Mqro yllvoo.t Co. .............BAymond 3-9661

Yutuct Moulding d Lumber C"..Fiii;ula- 5-6d56 esttrng Mcnutqcturing Co .FOrrgt 0-2635 pqliric Lumb cr D e crore supptyc8T-" "I:: o,"t;f 3? cir!) .....raiid us6; ro;id-iti6

Pqn Asiqtic Trqtins Co. Inc, ...nllf-."J Z_i5ii

rcmco, tnc._ (Ontario) ...yUkon 6-5924

lsrry Door C9., Inc. (Burbqal)...Vlctorin 9_2Gi he,qdy, Hung Door Co, oI So. Calil, _ (Dur_bqnk, ..Vlctoric g-3201 B. S. Plrryood Conpclv _ (Scntc. Anc) :...:.. .f,Imberly 2-3595 Rusco PriEe Wiadow Co. _ (Tugtin) ....Klnberly 2-097

lcppsoq Compcny .Bi-ai t.65i6 Smith, Herman A,-Whole Lbr. Merchcnt (Glendcle) ......Cltius t-66G1 sourhwost plywood corp. cltrus 2-3338 ^.(Iaglewood) ...._...... .OBcson 8-{058 iloro!.o so!, E. ,. ......ADcns {-9211 qnited Ststes Plywood Corp. tOgg; a-a{ii Unilod Staloa Plywood Cori. ___(Glerdqb Arcs) ..................Cttrus l-2133 Wegt Coqst Screeu Co, ADm; i-ii03 WeslerD Mill d Moulding Co. ......LOrcia g-1123

zeesmqr plywood co. . rl^?i"-,""3i?3