The Trade Assoclation ls the sole means by which the lnilustry lt serves c&n become active as a unit in tlme of need; lt ls the sole meams by which uniform ways of doing buslness, such as methods, rates, rules, grades, etc., vltal to every lndustry, can be arrlved at; it ls the best mea,ns through whlch the coordlnated thought of the lndustry can be expressed; lt ls the sole means by which the government, ln time of stress, can call upon an lnilustry. It is a vital part and parcel of the lndustry.
Wthout Lumber Assoclations, for instance, there would bo no lumber lndustry, in the real sense of the word. The man who
falls to belong to his rightful assoclatlon ls neglecting a ttefinlte and genuine dut5r toward hls lnd.ustry, bec&use lt is only through the work of tho a^ssoclation that the thtngs vital to the well-being of the industry as a whole can be handled; and every m&n should do his sharo ln the common ca,use.
The old-fashioned Baw sald: "God helps those who help themselves." But lndustry ha,s discovered a newer, better, broader buslness philosophy: "God helps those who help each other." The understaniling that the well-belng of the whole ls paramount to that of the intliviilual. a,nd that the intel-
by Jack DionneIigent communlt5r interest really brlngs blgger and botter returns than speclfic selfinterest, ls what the Association ldea consists of.
Associatlon conventlons have become of great and real lmportancc Men get together for the purpose of not only exchang- lng good fellowship, but IDEAS, understandlng that those things that have helped others, ca,n help you. So they get together at their conventlons and ca,rry home thoughts a,nd ideas and plans and suggostlons that they can use for thernselves. The cooperativo spirit is the redeeming splrtt of this age.
Table of Contents Will Be Found, on Pa,ge 127 -
Your trade magazing thoughtfully selected and properly used' ls a powerful and impressivo element tn the life of the modern businoes man.
It provides him with many things that enter lnto hls well-being.
It furnishes him wtth practlcally applletl llterature.
It supplles him the shuttle that weaves the topestry of hls buslness hlstory lnto the loom of tlme.
Into that fabric ls woven the llfe story of that buslness in that particular terrltory; lts joys, ite sorrows, lts triumphs, lts falluros, Its tni[vftlual lmpressions, a1A t_ts highlights of every character.
Your story ls here. So ls the Etory of your fellow buslness men, the story of your illstrtct, your state, your terrltory, and the people ln your trade, udtten ln your sort of languego.
You cannot ovon lf you would, e6ca,pe this gllmpse of hlstory in he making of your business, for the threads of which lt ls woven are gathored all around you.
You are part anil pancel of its fabrlc. Your lnterest ls with IT, anil ITS lnterest is wtth YOU. You may be but a single threail in that fabrlc, a slngle two-by-four ln the huge structure, but you are o part of it, and lt is made up ln part of you, and you cannot escapelt.
Ono of tho most powe.rful levers of modern buslness that has
been dlrectly lnstrumental in pulltng together the formerly tangfod or scattered strands of business llfe and business actlvlty, are the busineas ma,gazines.
They provlde constant thought, ideas, narratlve, and histortcal exchamge arnong men in.tho same line of busln€ss.
They sre the everyday buslness assoclatlons and conventlons tha,t contlnually brlrg together men who are thlnklng along the sa,me lines, and whose thtnktng multlpliee by coordinatlon.
Llke the poor, the business magazines are always w{th us.
They mark the ups and downs, and lns and outs, the htgh ttles and low ebbs of the lndustries they serve. ***
In weavlng together constantly a,nd tirelessly the fabric anrl trade of busineBs hlstory, they show the world always the beet side, the most lnterestlng perspectlves of buslness.
Anil to the lndustrles themselvec they provirle news, lnfomotlon, encoura,goment, optimism, lnsplratlon, cooperative sugEo6tions and dlrectlons, anil the urge to do better thtngs.
Looking backward they form the hlstory of the lnduetty, the nanratlve of lts stream of llfe, preeented ln interestilng a,nd punchful fashion. ,r * *
Remember lt ls YOUR magazine: asstst lt oooperate wlth fq respect lt, bolster its a,mbitlous strlvlngs; for lt forms a, most useful and necessary barometer of the life of your lndustry.
The ?th Annual Building Materials Exposition, which will be held in San F'rancisco from November 13th through 16th, will be the largest and best-attended show ever produced for buildingmaterial dealers.
More than 250 exhibit booths will fill to capacity both the San Francisco Civic Auditorium and the adjacent, newly opened beautiful Brooks Hall.
T\vo city streets adjoining the Hall will be blocked ofr to both vehicular and pedestrian trafrc, as these streets will be used as outdoor display areas for materials-handling demonstrations.
The Exposition is a new, exciting and dramatic phase of the lumber dealer of today, geared for the 60's, explained in this issue of The California Lumber Merchant.
Wtll YOU be Prepared and readY?
I say this show will help to wake up your merchandising, advertising and promotion for more sales in "61"-which will be your key to improved profits and a gteater slice of the consumer dollar in the Sixties.
We are ON the GO Wtth a Show to help you build greater con-
by G. R. MICHAELS, Execulive Secretory-fVloDuring the last several Building Material Expositions sponsored by the National Retail Lumber Dealers Association, each day a breakfast session is followed by a series of clinics-usually three.
These clinics of an hour-and-a-half duration, present to dealers a forum for discussion of industry problems-and we do have them. By holding three eaeh day, the dealer may select the subJect which most concerns him. In many cases where more than one member of a firrn is in attendanee, they have an opportunity to spread their attendance to several meetings.
My dealers tell me that there is a lot of valuable information obtained in this way. After all, if a dealer picks up Just one g:ood workable idea and puts it into practice, he will find that the trip will pay for itself-even if his wife does go on a shopping spree in the big city.
At this writing, Arizona will have at least forty-eight dealers in attendance-most of them with their wives. We are staying at the new Jack Tar hotel, which we are advised leans strongly to the glamour of Hollywood. Inasmuch as most of our folks have been to Disneyland and most of the really big stars spend a lot of their time in Arizona, we think we will feel right at home.
I have been selected to manage one of the clinics, "How to Recapture Lost Markets Through F inancing and Service." We will put on our show in the Peacock Court of the Mark Hopkins hotel on Wednesday morning', November 16.
The subject is intriguing when you realize that twenty years ag:o cement was a real profit item to a dealer and now is strictly a^rr accommodation. But what about today vrith the applicAtors and curbstone operators taking away such products as roofing, dry wall, fences, cabinets and millwork, insulation, glued-up beams and posts and many other items which were once his exclusive business ? Now this is a brief idea of our program:
I have a splendid committee which has the knowledge and spirit of the Pittsburgh Pirates and will be led by Chairman T. T. "Tom" Sneddon, general manag:er of Bestway Building Center, a part of the Boise Cascade Coryoration, with headquarters in Boise, Idaho. Five dealers will serve on the panel. They are: Don Wlson, Diamond National, Chico, California
iI. W. Cook. Boise Cascade
sumer recognition, and greater consumer acceptance, for greater sales.
All the national magazines, together with the leading manufacturers of building materials, recognize you as the showcase for their products because they are exhibiting and participating in the show.
Your own guidepost, The California Lumber Merchant, has been telling you since last January, with pictures and stories, how you, Mr. Dealer, are in the spotlight.
Why this avalanche of prestige a^nd publicity ?
Because, a.s a group, you are leading the entire country as merchants, retailing allied and diversified lines of merchandise, and that is why the press and the manufacturers know you are the focal point for the distribution of their products.
What o grand spot to be in, Mr. Dealer!
It's later than you think. So get your reservations and registrations to San Francisco TODAY!
Be in order. and be on the team with the manufacturers. national magazines and your Trade Press.
MR. DEALER. IT'S YOUR MOVE NEXT!
iILn I(urtz, Grand Junction, Colorado
E. B. Nallor, Nailor Lumber Company, Port Angeles, Wash.
Dean Drake, O'Malley-Tempe Lumber Co., Tempe, Arizona
A snappy presentation will be made on various facets of these problems by members of this panel during the first hour. Then there will be questions from the floor, We have some gimmicks planned which I cannot divulge at this time, but with a tremendous chairman like Tom Sneddon and a capable group such as we have, I feel confident that some good thinking will be developed for the deaJers.
Arizona is also proud that, in addition to Dean Dra.ko of O'Malley-Tempe at this western meeting, another of our progressive dealers, W. C. Bell of the Speedway branch of the J. Knox Corbett Lumber Company in Tucson, has been selected to appear on the panel, "Selling Outdoor Living."
by R.OSS G. KINCAID,It has been my privilege to participate in the preparation of Dealer Management Clinics for the NRLDA Exposition in San F rancisco, November 13-16.
I have used the word "privilege" in its proper sense because this opportunity of working side by side with the many dealers and managing officers that are producing the nine "How-To" clinics has been a stimulating experience.
By now you have been exposed to the subject matter of these clinics spread over a three-day period, and I am certain you will agree that they span the wide area of dealer operations. The only fault that I can find is that conventioneers are going to find it frustrating to make a choice, each morning. All are on important subjects,
While I cannot speak for the other eight program managers, f feel that my experience is typical.
Our clinic Dealer Chairman is Robert K. Ielshman of Crown City Lumber & Mill Company, Pasadena, California. There are five dealers on this program-all industry leaders.
With Arthur A. Hood, a foremost educator also as a participant, this clinic on "Recruiting, Training and Compensation" will well repay any dealer in attendance. Not only will he be well-informed
Modern heovy timber conslruction needs o selling iob by lumbermen.
fhe price of lumber hos gone down drosticolly ond competitive moleriols hove been rising.
The dollor-ond-cenls cost of qn industrio l-iype building is now strongly in fovor of wood,
Heovy glued lominoted timbers os produced by the Ed Fountoin Lumber Co., ot Los Angeles, hove mqde it procticol for the lumbermen to moYe octively into the sole of fhe moleriols for industriol buildings.
ln oddition to being cheopermodern heovy timber conslruction hos proved ifself to be superior to competitive moleriols in neorly every iiem of considerotion.
Lam-Loc Timbers are straight, glued, laminated members made to order in any size and length.They never warp, twist orcrack...
stay per m an entU b e autifu I For heauy loads.
Iong spans. functional
beauty specify Lam-Loc Timbers.
but, to assrure that he will not forget the messag'e, there will be a take-home package of subject material for the dealer.
Multiply this opportunity by nine and add the full range of other benefits-exhibits, exchanges with dealers from all over the U. S., demonstrations and fun-yes, we wlll soe YOU ln San Franclsco!
by JACK F. POMEROY, Execulive Vice-President, Lumber Merchqnts"Ifow many Californla dealers coulil we expect lf we held our Exposltlon in San Franclsco ?,,
This was the prime question asked three years ago when plans were being made for future National Retail Lumber Dealers Association Expositions that have been so successful in the midWest and East.
Naturally, any answer was a guess but we gave what we thought was an accurate number of dealers who would be interested enough in their businesses and their future to spend a few profitable days seeing the newest products and learning the latest techniques of money-making operation.
At the end of October, we are close to the mark but not close enough.
Thero are still many, many established retail lumber and bulldlng materlal dlstrlbutors yet to be heard from and we are wonderlng WI{Y?
This is going to be the biggest, most extenslve building products shorv ever staged, and the first one west of Chicago.
Besides the several hundred exhibitors who are spending hundreds of thousands of dollars to be in this show, there will be actlon demonstratlons, mana,gement cllnlcs, ffeld trlps, new types of constrrrctlon actuelly built for your inspection, yard planning consultatlon and many other features that have been arranged and designed only for the retail lumber dealer.
The Complete Exposition Program will be found on Pages 8-10-12.
The Complete Listing of Exhibitors and the Men in the Display Booths is found on Pages 60, 61, 62, 63, 68 and 70. -
The Complete Floor Plan of the Convention Halls, and listing of the booth Numbers is given on Pages 66-67.
Other Exposition features will be seen throughout this issue.
And rememberas Jack Pom. eroy points out in his article above (publicly announced for the first time to our knowledge), it is N()T necessary to be a member of a federated I{RLDA association to attend this important Dealer show.
A word about the photos of "0utstanding Western Retail Yards" scattered throughout this tSSu0:
These are only a few of the retail yards reported by The Merchant in the past few years, generally selected here for some unusual feature: We have not republished the photos most recently printed and still fresh in readers' memories. However. more photos in this feature will be published in the forthcoming Christmas lssue. December L
We bellovo that lt ls htgh tlme thts lntluetry stoppeil Blttlng on Its hands a.nrl began to take advantage of, and uso some of, the tools lt ts betng offered through lts tr"aile assoclatlons, the trade press, the shelter magozlnes and all the other souroea of lnfomatlon and knowledge that are avallable at very little cost.
If you have not reg'istered for the NRLDA Building Products Elxposition in San F'rancisco on November 13 through the 16, or if you have not made plans to attend, or if you are unaware of it -it might behoove you to take a good, long look at your business and your capacity as its manager.
Those who are contlnua,lly seoklng, Iearnlng, observing, and thereby lmproving lheir business€s, a,re the successful merchants of lrrmber anil bullillng materlals.
We have seen many "price operators" or "don't-give-a-damn operators" go by the board and, even though they are pathetic, it is no one's fault but.their own.
They have closed tholr mlnds and refused to keep learnlng what's new ln the buslness that givos them a llvelihood.
One point should be made clear.
This Seventh Annual Building Materials Exposition is not exclusively for Association members.
ff you do not belong to the lumber assoclation that represents your buslneea, you a,ro NOT barred from the show. You are most welcome.
This is an industry efiort for the benefit of everyone in the industry, and it is possible that those who do not yet belong to their own trade associations just might learn how associations operate for individual and gloup beneflt.
ft's worth a look!
As the host association in San F rancisco, the Officers and Directors of the Lumber Merchants Association of Northern California bid you welcome, and we know that you will have a productive, profitable and enjoyable meeting.
Elected 1960-61 officers of the Lumber Merchants Association of Northern California at its recent 20th annual convention were the following:
President: (re-elected) Frank E. Heard, general manager, Motroni-Heard Lumber Co., Woodland; Vice-President: (re-elected) Elmer N. Rau, president, Madera (Calif.) Lumber & Hardware Co.; Treasurer: (re-elected) L E. Horton, president, South City Lumber & Supply.
Newly elected to the Board of Directors were: Gerald II. Derr, J. M. Derr Lumber Co., Elk Grove; Larry King, King-Marshall Lumber Co., Bakersfield; Homer Hayward, Homer T. Hayward Lumber Co., Salinas; Lee Doud, Doud Lumber Co., San Jose; Warren Moorehead, Moorehead Lumber Co,, Escalon; I'rank Murphy, M. J.
Murphy, fnc., Carmel Valley; Robert E. Patterson, Central Valley Builders Supply, St. Helena; Wendell H. Scott, Progress Lumber Co., Redwood City; Lew Silvera, Silvera Lumber Co., Antioch, and J. H. I{irk, Kirk Lumber & Building Material Co., Santa Matia, director-at-large.
The "holdover" directors are I'rank Baxley, Porterville; Robert Cross, Selma; C. D. Dart, Fresno; Beverly Gibson, Sacramento; A. W. Hanson, Berkeley; Mel Hirsch, Sacramento; Wayne Inman, San Luis Obispo; Frank Kotey, Lodi; Howard McCulloch, Merced; John L. Mensinger, Modesto; Sam Nigh, Santa Cruz; Duke Rohland, Citrus Heights, S. H. Ross, Hanford; E. E. Schlotthauer, F resno, and A. H. Stockton, Daly City.
Depends on what kind. You can get a bad reputation overnight, because bad news travels fast. Look at your daily newspaper and see what hits the front page. Being good isn't news because that's the way we should be. You can't get the public excited over the fact that you are a good citizen-honest, lawabiding. That's expected of all of us. You're assumed to be innocent until proven otherwise.
But d0n't get impatient. A person 0r a company does earn a good reputation
-ever so slowly, yet surely. Fair dealing with customers every time does finally become recognized. You do gradually get known for Good Values, tair Dealing, Fast-Selling Products and all the advantages a customer looks for. Well, that's why you have a good reputation; and, in all modesty, we think this goes for us, too. After all, it isn't just bonehead luck that we have been in business successfully nearly half a century. Wendling-Nathan has stuck closely to the g00d 0ld tried-andtrue principle that it pays t0 take good care of customers. Anyhow, it's t0o late to change now.
PALCO -ol)er 90 years of leadership built by people, plant, product
."Sawyer Emeritus" is a titlc rather unusual in the lumber industry, but it certainly applies to Harry Pond, a "dean of sawing" if there ever was one. For Harry is a master craftsman in the extremely critical and exacting art of guiding huge logs through the head rig band saws, knowing precisely when and where to signal the cut to get the most choice vertical grain lumber possible from each different log a task much like that of the skilled diamond cutter.
Harry knows his trade, as a 50-year man with Paciftc. Look ing toward retirement and more time for his prize horses, he still spends many hours a day in the mills, supervising sawing and quality control, passing on his lmowledge to those who follow.
Although sawing is perhaps the most notable, there is hardly a job anywhere in the process of producing quality lumber that does not demand a high degree of individual skill and trained judgement.
You can rely upon the experienced people of Paciftc to maintain our more than 90.year tradition of leadership as the dependable source for Architec. tural Quality Pal,co Red,u>ooilthe industry's standard of comparison.
Your Vest-Pocket GUIDE to the EXPOSITION
fihe Complete Prqram De,tails Stort on the Nexf Page)
EXHIBIT IIOURS: 12:00 NOON-6:00 P.M. Event Locatlon
Speciat Lu-Re-Co Constructlon Cllntc Mark Hopkins Hotel
Component Hondllng l)emonstratlon
Lu-ReCo Consultatlon Cllnlc (Open Discussion)
lilood Products Promotlon Cllnlc
Mondoy, November | 4
EXIIIBTT HOURS: Event
PreOllnlc Breakfsst
Dealer Ma,nagement Cllnlcs
o IIow to Sell Architects, Builders and Contractors
r IIow to Use Money, Machines and Manpower
o IIow to Develop a lfome Improvement Center
Exhtblt Hall Opens
Materlals Handling DemonstrationCutting Costs with Efncient Machines
Wood Products Promotlon Cllnlc
Matorlals lfanilltng CltnicMaking Labor More Productive Wood Products Promotlon Cllnlc
$1.i
F
Mark
Larkin
o IIow to Recrrrit, Train and Compensate Employees
o I{ow to Sell, I'inance and Profit in the Second Home Market
o IIow to Develop Retail Sales Power Through Better Merchandising
Exhibtt Hall Opens
Materlals Hantlllng DemonstrltlonMechanization for Yards of All Sizes
Wood Products Promotlon Cllnlc
Dealer Ma.nagement Cltnlcr Labor Relations-We All Have Them
Wood Products Promotlon Cllnic
Materlale Handllng Clinlc Yard Layout and Storage Social Hour
Wednesdoy, November | 6
A.M.-4:00 P.M. Location
Dealer Management Cllnics
o How to Recapture Lost Markets
o IIow to Profit from Fun in the Sun-Selling Outdoor Living Field Trip to Penlnsula Area Lumber Yards
Exhtblt HaIl Opens
Wood Products Promotlon Clinic
Dxhibit Hours 12 to 6 p.m.
Thne Location
8:30 a.m.-Speclal Lu-Re-Co Constructlon Cltnic.-.....-.--. Mark Hopkins Hotel
10 : 00 a.m.-Reglstration Opens ---.-..-,.---..--.-.Brooks Hall
11:30 a.m.-Officla,l Opentng of Main Entrance Exposltlon --.-.Brooks Hall
1 :30 p.m.-Component Hantlling F ulton Street Demonstratlon ---.-..-..--.---.-- .Demonstration Area
2 :45 p.m.-Lu-Re-Co ConsultatlonPolk Hall Cllnic (Open discussion) -.Civic Auditorium
3:00 p.m.-Wood Products Promotlon LarkinHallAnnex Cllnic -..--.-...- ..Civic Auditorium
Sunday, November l-3th
Congrotulotions on Your 7th Annuol Building Moteriols EXPOSITION from
(Since 1906) 255 Second Slreet . OAI(IAND 7, Calilornio TEmplebo? 2-5584
Location
Morning Panel-8 :30 a.m. ----.----........--..--.-..---Mark Hopkins Hotel
Clarence A. Thompson, Chalrman
Dr. R. G. Se5rmour-Management Functlons: Personnel Training; Policy Formulation; Pricing-for-Profit; Effective Seling.
Prof. iI. T. Lendrum-Technlques of Constructlon: Coordination of Building Programs; Manufacture and Control of Components; Components in Future Construction; Research in Process.
Dn Robort O. Harvey-Construction and Mortgage Flnanclng: Fundamentals of f inancing; Acquisition and Development of Land; Sources of Funds; Controlling Land Uses.
Ra;rmontl H. Ifarrell-Lumber I)ea,ler Reseerch Councll Programs: Sponsored and Cooperative Research Programs; New Sales and Merchandising Tools; New Components.
12 noon-Official Exposition Openlng Ceremonies
1 :30 p.m.--{omponent Material Handling l)emonstration (Fulton Street)
3 :00-5 :00 p.m.-Question-and-Answer Clinlcs ( Polk Hall) Construction, management, financing, land contror, materials handling of components.
Exhibtt Ifours 10:00 a.m. to 5:00 p.m.
7:00 Event Locatlon a.m.-Pre-Clinic Breakfast --...-.--.-.-..-.-"Top-of-t-he-Mark" Mark Hopkins Hotel
8 :15 a.m.-Dea.lor Ma,nagement Clinlcs: rHow to Sell Arehltects, Builders and Contractors -..-...------. -.-Mark Hopkins Hotel
Program Manager-Orrie W. Ilamllton, Executive Vice-President, Southern California Retail Lumber Association.
Dealer Chairman-Wayne F. Mullln, President, Mullin Lumber Co., Los Angeles, Calif.
Panel Members-Stanley G. McDonald, President, Southern Calif. Retail Lumber Assn., and Vice-President, Owens-Parks Lumber Co., Los Angeles, Calif.;
John D. Lusk, Home Builder, Los Angeles, Past President of Los Angeles Building Contractors Assn., National Director of National Home Builders Association; Champ Sa,nford, Architect, Yakima, Washington; Russell S. Beet-Custom Builder, Long Beach, Calif., president of State Builders Elxchange; leading general contractor in Long Beach area.
' *IIow to Use Money, Machines and Manpower .-.--...........-- ..-F airmont Hotel
Program Manager-Theodore I. Ilunsaker, Ex. Secretary, Lumber Trade Association of Greater Chicago.
$28.oo per hundred 'Books
G.P TIR PLYW(ll]Il
G.P TAMIIY.PR()OF PAilTLIIIG
G.P TEXTURTO PIYI{OOD
G.P HARDIVOOIl PTYWOOO
G-P HARDBOARI)
GPX OIIERTAIO PLYI{OOD
IMPORTTD PTYIVOOO
PARTICLE BOARD .
DOORS
Dealer Chairmanr---ila,rnes Glee, President, Gee Company, Chicago, Illinois.
Participa'nte-Logan A. Boggs, Burroughs Corlroration, Detroit. Mlchigan-"I{igtorical Accounting Is Obsolete !"
fra S. F'toilde-Fields & F'ields, Chicago, Ill.-"There's COLD in Your Financial Statement!"
Andrew .f. Watt, U. S. Gypsum Co., Vice-President of Sales Promotion-"F inancial Management Can Be a Team-Work Affa,ir."
rlfow to Dovolop a Home rmprovement Center ----..-..Mark Hopkins Hotel
Progtam Manager-Bobert J. Lawronco, Manager, Montana Retail Lumbermen's Assoc.
Dealer Chairman-Robert Slevere, F isher Lumber Co., Santa Monica, Calif.
A skit is being written by AMERICAN HOME! Maga.zine which deals with the problems of a Home-Improvement Center. Professional actors will be hired for the dramatization.
10 :00 a.m.-Exhiblt Hall Opens -.-.--.-.-..--....--Brooks Hall and Clvlc Auditorium
10 :00 a.m.-Materlale Handllng
Domonstrotion Cuttlng Costs wlth Fulton Street
Efrcient Ma,chlnes .--.....-....Demonstration Area
11 :00 a.m.-Wood Products Larkin Hall Annex
Promotlon Qllnls .....-.-.-.. -..-.Civic Auditorium
11 :00 a.m.-Profft Somlnars
rBqtldlng, Land Development and Finanolng
.Storo operatlon & ha.rdware
rFarm ma,rket
2 :00 p.m.-Materlals Handllng Cltntc (upstairs)
*Profftable prlclng .-.--.------.Civic Auditorium (question-and-answer sessions)
ilfakhg Labor More Productlve .-.--------.Polk Hall
Civic Auditorium
Larkin Hall Annex
Promotilon Cllnlc .....--.-.-- .....Civic Auditorium
Exhnilt Houre 1O:00 e.m. to 6:O0 p.m.
Tlme Event Locatfon
? :00 a.m.-PrFOltnlc Brea,kfast -.... -... -.... "Top-of-the-Mark" Mark Hopkins Hotel
8:15 a.m.-I)eeler Maneg:emont Cllnlcs:
*Ifow to R€crult, Italn anll
Compensate Employes .--.-..Mark Hopkins Hotel
Program Manager-Ross G. I(lnc&Id' Managing Director, Western Retail Lumbermen's Association, Seattle, Washington.
Dealer Chairman-Robert II. Lelshman' Crown City Lumber and Mill Co., Pasadena, Calif.
Participants-Arthur A. Ifoo4 Moderator, American LumberRtcharil T. \lyasson, General ManaS:er, Retail Sales Div., H. O. Seiffert Co., Everett, Washington;
Panelists-Ehner S. Whlto, F inch, Pruyn & Co., Glens Falls, New York;
Edward II. Metcalf, Director, King Lumber Co., Bakersfield, Charlee E. Llnk, Retail Sales Div., Boise Cascade Corp., Boise, Idalo.
rHow to Sell, Flnance &nd Proflt ln
trhe Second-Home Morkot Mark Hopkins lfotel
Program Manager-Ja,ck Pomeroy, Lumber Merchant Association of Northern Calif. (S.F.)
Dealer Chairman-Robert V. Blackstock, W. H. Bla.ckstock Lumber Co., Seattle, Wash.
Participants-Donalil A. Jacnlcko, Special Projects Director, Douglas Fir Plprood Association, Tacoma, Washington;
L€6lle E. Gulnlvere--Allied Building Credits (Credit Manager of San F rancisco office).
+How to Develop Retall Sales Power Through Better Merchandislng ---.-.. ---. - Fairmont Hotel
Program Manager-Hugh O. Tompklns, Managing Director, New Jersey Lumbermen's Assn.
Dealer Chairman-Frank F. Blalstlell, F. F. Blaisdell, Inc., Red Bank, N. J.
Participants-Patrlck (Pat) II. Gannon, Building Produets Mar-
There's no job too big . . no job too varied and complex . no job too "rush" when you bid on the basis of your inventory plus the millions of board feet of lumber we keep on hand at all times.
We stock everything from dimension lumber, to panelings, to plywood.You can depend on us whenever you get a call for a slow-moving item you don't carrywhenever you get a call for quick delivery on a big order of standard items. (Using our big stock as your reserve supply, you can also keep your capital investment down, enjoy faster inventory turnover.)
So look around-start bidding on some of the jobs that have been going to the other fellow. We'll back you up on quality, good service, and prompt delivery. Just call our city desk.
Sure 'we've got 'ern ! Go a,hea,d a,nd bid on the job
We stock it so you don't need to!
keting Manager, LOOK Magazine, N.Y.;
Robert Burnett-BETTER HOMES AND GARDENS; Rlchard (Dtck) P. Ifarmel, Manager, Markets and Merchan' dising Dept., LOOK Magazine, N. Y.;
Peter Young, Assistant Director, LIVING for Young Homemakers' Desigl Center, Chicago, I1l. ;
Arthur C. Johns, Coordinator, Kitchen-Planning Services, LwING for Young Ilomemakers, Chicago, Ill.
10 :00 a.m.-Exhlbtt Hall Opens -...------.---.-- Civic Auditorium and Brooks Hall
10 :00 a.m.-Materials Hantlllng
Demonstratlon Mechanlzatlon for
E ulton Street
Yards of All Sizos -..-..-----.Demonstration Area
11:00 a.m.-Wood Products Larkin Hall Annex
Promotion Cltnlc -------.--- .----Civic Auditorium
11:00 a.m.-Proftt Seminars
Building, Land Development
F inancing
*Store operation & hardware
rF'arm market
1 :30 p.m.-Dealer Ma,nagement Cllnlcs: (upstairs)
rProfitable pricing -----.---...Civic Auditorium (question-and-answer sessions)
*La,bor Rotatlons-- We All Have Them.-.-Polk Hall
Rop. Robert P. Grifrn' co-author of Lanilrum-Grifffn Blll, ma,ln speaker
Program Manager-I(. I).'Ted" Green-Executive Director' Detroit Lumbermen's Assn.
Dealer Chairman-Wilia,m McCready, W. J. McCready Lumber Co., Forest Grove, Oregon.
Participants-Roy G. Leitch, Jr., President, Grace Harbor Lumber Company, Detroit, Michigan "A F actor of Company Success";
Normam llalltday, Boise Cascade Corporation (Director of Labor Relations) "Important Things to Know in Dealing with and Negotiating Contracts with Unions";
The Honorable Bobert P. Grlffin, Congressman from Michigan (Rep.), co-author of Landrum-Griffin Bil-"Understanding Our Labor Laws and Regulations."
3:00 p.m.-Wood Products Promotion
Clintc ..----....- --Larkin Hall Annex
3:15 p.m.-Materials Handling Cllnlc
Ya,rd Layout and Storage .PoIk Hall
6:00 p.m.-Social llour -...---.-.Sheraton Palace Hotel
? : 00 p.m.-Annual Dinner-Da,nce --.-.---..-----. Garden Court Sheraton Palace Hotel
Exhibtt Hours 10:00 a.m. to 4:00 P.m.
Tlrne Event Location
7 :00 a.m.-Pre-Cllnic Breakfast,..-.---,---,----- "Top-of-the-Mark" Mark Hopkins Hotel
8:15 a.m.-Dealer Management Cllnics:
Ifow to Recapture Lost lllarkets ------------Mark Hopkins Hotel
Prog:ram Manager--4i. R. Michaels, Secretary-Manag:er' Arizona
Retail Lumber and Builders Supply Assoc., Inc.
Dealer Chairman-Tom Sneildon, General Manager, Bestway Building Center, Boise, Idaho
Panelist-Dean A. Drake, Asst. Manager, O'Malley CompaniesTempe Yard, TemPe, Ariz.
How to Profft from Fun ln the Sun-selltng Outdoor Ltvfutg - - --.. -. - - -Mark Hopkins Hotel
Program Manager-L. Vlncent Ogletree, Ex' Secretary' E lorida Lumber & Millwork Assn.
Dealer Chairman-Melbourne Romney, Jr.' Vice-President' Romney Lumber Company, Salt Lake City, Utah.
Participants-\ililllam C. Bell, Manager, J. Knox Corbett Lumber Co., Tucson, Ariz.; Douglas Baylis, Landscape Architect, San F'rancisco, Calif.; Robert D. Patterson, Central Valley Builders Supply, St' Helena. California.
8:30 a.m.-Ftelil TrlP to Penlnsula Area Lumberya,rds
10:00 a.m.-Exhiblt Ha,ll Opens -------..---.--.----Brooks Hall and Civic Auditorium
11:00 a.m.-Wood Products Promotlon LarkinHall Annex Cllnic _--.."__.-- ..-Civic Auditorium
11 :00 a.m.-Profit Semlnars
Modef
For CRA certified dry siding, finish, patterns. for unusual specifications. your Hobbs WalI representative is a redwood specialist.. skilled at working out mixed shipments,by carload or truck & trailer. including everything you need in redwood backed by 95 years of dependable dealing!
November in San F rancisco, when tlte NRLDA Building Materials Exposition will be held, can ofrer a wide variation of weather.
Ttre San Francisco Convention and Visitors Bureau states that November weather is generally balmy-flowers are still in full bloom and the hills are green. The average maximum temperature hovers around 63", but it is quite possible to have a few warmer days. Showers at this time of the year may occur intermittently. The minimum temperature for November is 50'.
Men in San F rancisco dress conservatively. Flashy sports clothes are not as popular in this cosmopolitan city as in other California areas. Light-to-medium weight suits are preferred. The carrying of a lightweight topcoat or cloth raincoat is advised.
Conservatism in dress predominates ladies' fashions also. San Francisco women are always smartly groomed and consider themselves underdressed if they appear in public without wearing hats and gloves.
THE CITY (San Francisco, of course) looms in the background as one ol the now-retired old S. F.-0akland ferries approaches tie Oakland Bay Bridge. There's always "Room at the Top"- the "Top ot the Mark," world-famed pleasure skyroom atop the excellent Mark Hopkins hotel, whose windows ate to the four dltections-each of whlch presents an unequalled, an enchantlng, and an unforgettable vlew of San Francisco, City by the Golden Gate
Small hats or head veils are preferred to larger ones to avoid being carried away by brisk breezes from the Bay. Comfortable walking shoes for hilly stretches are necessary to make sight-seeing more pleasurable.
Furs are enJoyed for their comfort as well as for their attractive appearance. Lightweight wool suits and dresses are favored for street wear, but a dark silk basic dress or two piece outfit may be worn for that unexpected warmer day. A lightweight wrap is a must. Dress at the annual Dinner-Dance to be held at the ParkSheraton hotel, Tuesday, November 15, has been specified as "optional."
Leonard Joseph, executive director of Fashion Industries, a trade association of apparel manufacturers in San F'rancisco, states that "San Francisco women are considered dressy without being ostentatious.t'
San tr*rancisco has often been acclaimed for its beauty and charm as the "Paris of
the West," rivaling tJle French capital in the field of fashion also. Shopping throughout this fashion-conscious city may be enJoyable to some of the ladies while their husbands attend management meeting:s and demonstra,tions.
Dealers and their wives planning to include Hawaii in their itinerary will find more inforrnal attire being worn throughout the Islands. A suitable wardrobe should consist of cotton dresses for the women and a supply of sports shirts and slacks for the men. A lightweight coat or sweater will be handy for evening and early morning activities. Rainwear may be useful at times also. Formal dress for evening functions is optional, but it is recommended at some of the more luxurious hotels.
Shopping for gaily colored native clothes delights most visitors. Meri enjoy purchas- ing the island-made aloha shirts, while women often select the loosely-fitting muumuus, which are worn anywhere in the Islands.
Hardwoods aren't a sideline with us-they're our specialty!
Since 1883 we have been properly seasoning, and delivering every variety. :- At Higgins your order is specially handled by trained personnel.
Since early January of this year, your fellow lumber dealers have been planning the greatest Buildins Materials show ever staged for the 7th Annual NRLDA Exposition, to be lield in- San Francisco, Califomia, November 13-16, 1960. The ffrst full committee meeting was held in the Citv bv the Golden Gate. March l0 and ll, under the chairmanship-of Dealer Tom Fox, the general chairman of tlie i960 Exposition. et that time, the photo above was taken in front of the San Francisco Civic Auditorium, in which. w:ith adiacent Brooks i{all. the gigantic building product exhibits are now being instelled. Studying a'floor plan-of the ttill and Auditorium, the group above includes ( left to right ) :
F1ank p. HEARD, Woo{land, Calif.; R. C. fiLANDER, West Palm Beach, Fla.; Jack F. POMEROY, executive vice-presidcnt, Lumber Merchants Assn. of Northern California, San Fiancisco; Oertell COLLINS, Qq"lql{t, _Ggl P_aul _ELY, North Platte, Neb.; Paul DE VILLE, NRLDA president, Canton, Ohio; H. W. BLACKSTOCI(, Seattle, Wash.; Robert J. McCUTCHAN, Lebanon, Ind.; H. R. NORTHUP,'executive vicepresident, ryRLDA, Washington, D.C.; W. B. OLDHAM, Dallas, Texas; Thomas J. FOX, Santa Monica, Calif.; James C. O'MALLEY, Phoenix, Arizona; and Henry'HULETT, Corie lvladera, CaUf. -
Arizona Retail Lumber & Builders Supply Assn.
4740 N, Central Avenue
Phoenix, Arizona
(Gus R. lvlichaels, Executive Secretary, Manager)
Lumber Merchants Assn. of Northem Califomia
24 Califomia Street
San Francisco 11, Califomia
(Jack F, Pomeroy, Executive Vice-President)
Montana Retail Lumbermen's Association
326 Fuller Avenue
Helena, Montana
(Robert f. Lawrence, Manager)
Mountain States Lumber Dealers Association
( affiIiated with lntermountain Lumber Dealers Assn. )
432 S. Main Street
Salt Lake City, Utah
( C. W. Nortz, Executive Secretary; Field office: Denver, Colo.; Henry Thiele)
Southern California Retail Lumber Assn.
lll West 7th Street
Los Angeles 14, California
( Orrie W' Hamilton, Executive Vice-President)
'Western Retail Lumbermen's Association
333 First West Seattle 99, Washington
(Ross G. Kincaid, Managing Director)
- fed.erateil associntions of the National Retail Lunrbet Dealers Association -
The ffrst lumber dealer to offfcially reglster for the NRLDA ?th Annual Bullding Materlals Expositlon rn'as Ed H. Cha,mbers (rlght), president, Chambers Lumber Company, Gainesvllle, Ga. Oertell Colllns, a member of the Exposltlon Advisory commlttee, ls shown presentlng Dealer Chambers with his Exposltlon credentials. Dealer Colllns ls president of the Forest City Lumber Company, Savannah, Ga. The blg San Francisco show ls expected to draw more dealers than any prevlous show ln the slx-year history of the annual Exposltlons.
Work was started on 103,400 housing units in September 1960, according to preliminary estimates of the Bureau of the Census, U,S. Department of Commerce, in comparison with the 129,900 units started in August, and the 140,000 units started in September 1959.
Privately owned housing starts totaled 97,800 units, representing a seasonally adjusted annual rate of 1,077,000, down almost 17lp from the estimated annual rate of 1,295,000 in August, and,297o below the September 1959 seasonally adjusted annual rate of 1,509,000.
Nonfarm housing starts in September amounted to 101,300 units, down 27qa from August and,26Va below September 1959. Privately owned nonfarm starts numbered 95,700 units, representing a seasonally adjusted annual rate of 1,054,000 units, down L77o frorn August and 28/o below the September 1959 estimated rate of 1.468,000.
L lOEo discount is allowed by NRLDA for registrations received by November 2nd. Advance registration forms, also giving a list of hotels and motels are available from NRLDA Exposition, Suite 302 Ring Building, Washington 6, D. C.
Dealer registratlon ------- $15
Full four-day registration, admits bearer to Exhibit area at any time; all management meetings conducted by NRLDA and action demonstrations.
Daily dealer registration
Good for one day only. Admits bearer to Exhibit area, any NRLDA management meetings and action demonstrations scheduled for that day.
Employee and guest reglstratlon
Applies to employes, wives, guests and others with related industry interests. Admits bearer to exhibit area only; does not include admission to business meetings. Dealers attending Sunday only may use this registration form.
$2
$2
Speclal component constructlon cllnlc --.-----.-.. $5
This fee is in addition to any other form of registration. Ladles reglstratlon ..-.. $10
Full four-day registration. Covers all planned entertainment for ladies-fashion luncheon, tour, visits to exhibit area and any NRLDA management meeting or action demonstration.
NRIDA Dinner dance, per person .......---...-...-..-..... $11
Tuesday at 7 p.m. Entertainment by University of California Glee Club.
Pre-Cllnic breakfasts ---$4.20
Limited number of reservations for Top-of-the-Mark.
A grand opening was scheduled October 2l-23 for a new do-ityourself lumberyard, the Tustin Avenue Plywood Co., at 13862 Tustin Ave., Santa Ana, Calif, Owner of the firm is Richard S. Snyder. One of the first pieces of equipment installed on the site was a Bennett 2-Way Panel Saw, and the California representative of the manufacturer, Wayne C. Ervine, Atascadero, Calif., was on hand to show the trade the yard's special cut-to-size serwice.
3tt 2"
TOP AND BOTTOM RAILS! STILES
The Ultimote in Slob Door beouty. Avoilqble in o wide ronge of sizes ond your choice of either Hollow Qers-e1-Solid Core construction. Mode of Kiln-dry lumber ONLY, uniform resin bonded ond belt-sonded velvet s66ef[.-Jpuly the leoder in the Slob Door Field!
For over o Decode, ARTESIA DOORS hove been synonymous with Quolity. toughest climotic conditions, yet regordless of wind ond weofher Completely Bondedl
These Doors hqve fqced the STAY Flot, True ond
At the end of World War I, General Pershing received many propositions that would have made him big money. A vaudeville agent wrote and offered him a fortune to go on the stage. Then he phoned the General to check the results. He asked: "General, have you entertained my proposition?" And Pershing, a man wth much humor in his makeup, answered: "No, but your proposition has certainly entertained me."
Years ago, someorr" Jro,J "oJ"urrrirrg a certain officeseeker: "Inebriated with the exuberance of his own verbosity, and gifted with an egotistical imagination that can at all times command an interminable and inconsistent series of arguments to malign an opponent and glorify himself." Remind you of someone? ***
Men who glory in their work, in the contest for greater heights of human endeavor, are the world's inspiration and its hope. ***
Jimmy Byrnes said long ago: "Russians are people you just can't do business with." They haven't changed a bit, Jimmy; they haven't changed a bit. ***
The average modern girl would rather have beauty than brains, because she knows that the average man can see better than he can think.
It is said that every l""u]rtJ""ed law firm has three definite departments: one for those who are out of trouble and want to stay out; one for those who are out of trouble and want to get in; and one for those who are in trouble and want to get out. ***
What this country greatly needs is for every man to have the assurance that industry, and frugality, and thrift, and honesty are reasonably certain to be rewarded with peace,
BY JACK DIONNEand security, and independence; and the knowledge that the merit system of private enterprise in America is the best system ever devised.
A cheerful salesman i"rJ .n"*, if you build a better mousetrap than the others, the world might, as the old story goes, beat a path to your door but it would not be to buy that better mousetrap. It would be beaten by cheese salesmen wanting to sell you bait.
Of course, it does not llwals llpp"r, in this vale of tears that good intent and tireless energy reap a rich reward. Too many men mistake ambition for ability-a longing for success for the power to achieve it. ***
A number of years ago that fine thinker and public servant, J. Edgar Hoover, wrote an article on human conduct, and he took for his text the following from Micah 6-8:
"What doth the Lord require of thee, but to do justly, and to love mercy, and to walk humbly with thy God."
And in his fine writing, he said that the essentials of human good conduct are three: justice, mercy and humility. Fine thinker, that Mr. Hoover !
"The Forgotten Man," a" i""rinar.re of the fellow at the bottom of the economic ladder, was a term created in 1883 by Prof. W. G. Sumner of Yale University. He wrote:
"Wealth comes only from production, and all that the wranglers, grabbers, loafers and jobbers get to deal with comes from somebody's toil and sacrifice. Who, then, is he who provides it all? The Forgotten Man, delving away in patient industry, supporting his family, paying his taxes, casting a vote, supporting the church and school. But he is the only one for whom there is no provision in the great scramble and the great divide. Such is the Forgotten Man. fle works, he votes, generally he prays, but he always pays. All the burdens fall on him, or on her; for the Forgotten Man is not seldom a woman."
WE COVER THE FAR CORNERS OF THE woRLD!
the old specie
wilh a million new uses f
FOR INTERIOR AND EXTERIOR FINISH FOR STADIUM SEATING AND OTHER PURPOSES
NOW OFFER IN QUANTITY
WE A W R
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INDIANS USED IT FOR C,A.RVING THEIR PICTURESQUE TOTEM POLES!
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ALL GRADES AVAILABLE
7-2326
A completely finished leisure home, on display outside the exhibition hall and staffed by representatives of the Douglas Fir Plywood Association, will dramatize DFPA's offering of Second Home-marketing opportunities to dealers attending the National Retail Lumber Dealers Association Exposition in San Francisco.
The cabin, No. 8 in DFPA's 22-plarr series, will be erected from panels fabricated to new specifications. This will be the first of its series DF PA will offer in panelized form. New plans for other cabins are being drawn up now.
The summer house wlll be the most obl'lous pa,rt of DFPA's display, but a wealth of material tailored to the lumber dealer's place in the swelllng second-home market wlll be showm both ln the cabin and in the association's booth.
The plywood association, which discovered the potential of this new market with a national advertising campaign, also will present a sales seminar on the second home as part of the convention program November 15. Donald A. Jaenicke, DFPA special projects director, will appear, along with Lowell Duggan, president of Leisure Homes, Inc., of San Francisco, and George Strawbridge, sales manager for Homestead Supplies, Inc., a major leisure homes merchandiser in the Los Angeles area.
Plans Redsed
Jaenicke conducted a six-month long study of this market late last year and organized a spring conference on the second home sponsored by DF PA at Tacoma. This meeting, reported in detail in the June
15 issue of The CALIF'ORNIA LUMBER MERCHANT, brought together active lumber dealers from all over the country. As a result of this conference, DFPA revised some of its merchandising aids and produced a number of new ones.
Some of the material to be displayed in the DF PA booth also was created as a result of this conference and of continuing studies by Jaenicke.
Sales Manual Avalloble
A sales manual outlfuring the mlnlmum stops DFPA has found necessary for successfully merchandlsing: second homes wlll be avallable to convention goers, along wlth a complete two-home promotlon package.
Instead of displaying what he calls "blue-
sky stufr about what a wonderful market this is," D. G. McQuilkin, DFPA's merchandising director, has keyed the associations' booth to down-to-earth selling methods.
Information available at the booth will cover three areas: Who a lumber dealer's customers are, how they can best be sold, and what DFPA has available to help sell them.
"Little Davids are doing Goliath-sized job," says H. K, Simon. Those little classified ads at the back of your local paper are inexpensive out of all proportion to the quantity, loyalty and affection of their readers, according to the H. K. Simon Ad Agency.
The new Simon manual, "How to Double Your Business with Inexpensive Classifled Ads," contains reproductions of tiny newspaper classifieds that are producing volume business! This cheapest means of advertising-with most effective RESULTS, make the advertiser known and remembered for quality service integrity dependability.
"In sum," says the Simon agency, "you can adapt these methods, stimulate your business, and develop a friendly, permanent clientele-by judicious use of the lowly newspaper classified."
The manual, priced at $9.95, is offered on a two weeks' free inspection basis. Satisfaction is unconditionally guaranteed to purchasers. Copies may be obtained from H. K. S[non Co., 48 Flfth Ave., Pelham, N. Y.
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Worlds of stories have been told illustrating how quickthinking can help make a sale, but never a better one than the following true story about Napoleon.
Once while the great Emperor was reviewing his troops, the horse he was riding shied and ran, with Napolebn powerless to stop the maddened beast.
But a private darted from the ranks, grasped the bridle as one who knows how, quickly subdued the horse and brought him to a standstill. Then he placed the reins in the hands of the Emperor and saluted.
"Thank you, CAPTAfN !" said the Emperor.
Quick as thought, the soldier answered: "Of what REGIMENT, sire?"
"The Old Guard," answered Napoleon just as quickly. And the deal was made.
For this young private recognized the opportunity, filled the needs of the situation, and got the Emperor's name on the dotted line.
He neither waited for the great man's ardor to cool, nor talked too much.
This was real Selling.
Modesto, Calif.-John Martin (right) is president of the United Lumber Company, which operates an outstanding line of California retail lumberyards. He not only serves efrciently as president of the lumber firm but is active in much other local and civic activity. He has been president of the Modesto Chamber of Commerce, an able Rotarian, member of the Del Rio Club here, an active member of the Young Presidents Organization of America, and an advisor to the War Production Board, which entailed monthly flights to Washington, D.C. The Young Presidents group requires for qualification that a man must be president of a corporation incorporated for $40 million before he reaches the age of 40.
When Mr. Martin came to California from Minneapolis in 1950 the United Lumber Company comprised 10 yards. By 1955 he had expanded it to 26 yards, of which the latest was the Pierce Lumber Co. in I{erman.
Typical of his progressive administration of the firm was the opening of the W. R. Spalding Lumber Co. in Visalia in 1955, built at a cost of $25,000 with an eye to its early expan-
sion even on completion. Con-
temporary styling was the keynote, with 28,000 sq. ft. of space for every innovation. The glass and pl5nuvood exterior was in keeping with the modern design, and the trade could shop in well-lighted, year-round airconditioned comfort. The store was in line with the normal expansion of United Spalding stores, representing a desire to meet increased customer traffic and keep faith with the future of the communities in which United Lumber Company operates so successfully under John Martin's administration.The Los Angeles Board of Building and Safety Commissioners has approved the California Lumber Inspection Service, 1726 N. Kenmore, Apt. 302, Los Angeles 27, as an approved Lumber Grading Agency for the period of one year from Sept. 29, 1960.
"Something "Whst?"
to Crow About" MATEROALS
Bn00ils iltlt
A||OIIORIUI lr0yrmil tt-t0 .. of coutse!"
To give your customers the quality they want.
A sure measure of Western Pine Association lumber quality is its grade uniformity. How can the Association maintain such high grading standards among nearly 500 mills in the great 12-state region?
It is done on a time-tested plan through the Association's Bureau of Grades: every member mill is checked monthly-by a different inspector each time. The mills'graders are constantly advised and aided. The result: remarkable grade uniformity among the 11 Western Pine Region species.
Careful grading is one more quality control that insures you of a uniform product when you order Western Pine Region woods. For more information, write the Western Pine Association, Yeon Building, Portland 4, Oregon.
nenber mills monufocture lhese woods lo high slondords of groding ond meosuremenl grode slomped lumber is ovoiloble in lhese species.
PoilDERoSA PD|E / |DAH0 WHITE PINE / S0GAR P|NE
DOUGTAS FIR / TARCH / WHITE FIR
EI{GEIMAIIl{ SPRUCE / TODGEPOI,E PINE
II{CEilSE CEDAR / NEO GEOAR / WESTENil HElilIOCK
TODAY'S WESTERN PINE TREE FARMS ARE GROWING TOMORROW'S LUMBER
The sixth annual meeting of the Northwest Hardwood Association brought out the remarkable prog'ress this dynamic young trade organization has made during its brief existence in developing the fine hardwoods of the West and bringing them to tJ:e attention of buyers throughout the nation and abroad.
The following is a capsule summary of its accomplishments as reported by the secretary-manag:er, Harry O. Mitchell of Seattle:
Brought together timberland owners, loggers, sawmill and kiln operators, re-manu-
facturers, distributors and buyers of hardwoods from Alaska to California into a compact organization with a positive program of action .
Obtained the lower softwood rates on all western hardwoods going by rail into eastern markets through two public hearings before the Trans-Continental Freight Bureau,Chicago...
Obtained in-transit rates on hardwoods moving into the Southwest from the Columbia River
Elstablished grading rules for logs and lumber and won their acceptance by the National Hardwood Lumber Association, Chicago
Paved the way for a resident inspection and grading service in the Paciflc Northwest for shipments under NHLA certification
Conducted grading schools and sawmilling clinics, and panel discussions on such subjects as selective logging, drying, finishing and marketing
Forestalled threatened increased tax assessments on timber lands that would have increased the price of logs
Set up a program for quality control under past-president Emmet J. Nist, to improve the standard of lumber being sawn by member mills to win the confidence of buyers
Carried on a program of nation-wide promotion to acquaint users of hardwoods with the beauty, versatility and usefulness of Pacific Coast hardwoods. Mike Mlchel Elected to Presidency
K. R. "Mike" Michel, president, Michel Lumber Company, Oswego, Oregon, brokers, was elected president for the 196061 year.
L. R. Smith, president, L. R. Smith Hardwood Company, Longview, Wash., and Los Angeles, was again elected to serve as vice-president.
John W. Allen, chief forester, Bloedel Timberlands Development, Inc., Bainbridge Island, Wash., was elected treasurer.
New directors elected were: James Brooks, president, Western Hardwoods, Inc., Port Gamble, Wash., Robert McGregor, president, West Coast Hardwood Ltd., Vancouver, British Columbia, and Jesse K. Schupp, president, Centralia Hardwood Co., Centralia. Wash.
Hold-over directors are: Dick Inglis, president, Enumclaw Lumber Company, Enumclaw, Wash.; James H. Mcl'arland, hardwood supervisor, Weyerhaeuser Company, Longview, Wash.; Milan A. Michie, vicepresident, Stahl Lumber Company, Los Angeles; Victor L. Nelson, president Goodyear Nelson Hardwood Lumber Company, Sedro-Woolley, Wash.; Ray A. Olsen, president, Olsen Hardwoods, Inc., Eugene, Oregon, and R. H. O'Neill, president, Hemp(Continued on Page 112)
Wormlh, Beouty ond Refinement enhonce the ort of living. lts inviting friendliness, its cheerfulness qnd its soolhing comfort bring neighborly living to its highest stondord of citizenship. STANWALL does iust thot for your home. This photo of o Northern Colifornio "peIio" shows neighbors ossembled for luncheon ond bridge . . . lT SPEAKS FOR lTSELF.
(staru:att Paneting comes in att kind^s
to eight-foot tengttwin 9", g''
Final arrangements for the materialshandling demonstrations and clinics at the ?th annual NRLDA Building Materials Exposition, November 13-16, have been completed and the program has shaped up into one of the most comprehensive in the sevenyear history of the show.
The largest concentration of delivery vehicles, both conventional and brand new conceptions, ever assembled for a materials handling show will have a major role in the demonstrations. F'our new delivery vehicles, all desig:ned to allow one-man loading and unloading, will be shown for the first time.
These include a "tilt-trailer" which can be towed by a pick-up truck and is especially suited for unloading small orders. With this equipment small orders can be unloaded in a matter of seconds.
A new straddle trailer which can be towed by a conventional trrck tractor will demonstrate how a completely componentized house can be unloaded in one minute.
'A third new delivery vehicle features a truck bed which can first be tilted backwards and then hydraulically lowered to the ground. Shock to the material being unloaded with this equipment is completely eliminated. Even such fragile products as g:rpsum wallboard can be dumped by this truck without fork lift and other mechanical assistance.
Completing the array of new vehicles will be a truck with a "three-way" body incorporating the features of dumping, stationary platform for partial dumping, and scissor lift for high level unloading.
Fulton Street, which is adjacent toBrooks Hall, one of the two huge exhibit areas used for the show, will be a maze of activity. ft will be closed off to traffic bY the San F rancisco authorities as a special materials-handling: demonstration area.
At one end of the street a large, clearspan warehouse will be fully erected so that the efficiency with which materials can be moved in and out of such a structure may be demonstrated.
A second warehouse will be built in Grove Street, which is also being blocked off for special exhibits. This warehouse will be given to some lucky dealer as a special door prize. All dealers who attend the show will automatically be registered for a drawing to decide who is the winner.
In another section of the street, there will be a demonstration of mechanized truss
manufacturing. The trusses constructed in the demonstration area will then be handled mechanically and it will be shown how easy it is to handle large components with the proper equipment.
Although there are no rail facilities available in the demonstration area, a standardsize railroad flatcar will be brought by truck to F-'ulton Street so that actual mechanical unloading from rail equipment can be shown. The flat-car will be loaded with McCracken Packets and a crack unloading crew will show how easily these units, when strapped as 4' x 2' standard lumber units, can be handled.
Tho entlre ma,terials hanilling program is planned to coordlnate actual demonstratlon and classroom sesslons. In adilttton. all dealers who register for the Expositlon will be olfered a, freo field tour to severa,I outstandlng lumber yards ln the San Franclsco are&.
Following is a day-by-day breakdown of the material handling program:
Sunday, November 13-A demonstration of component handling will take place at 1:30 p.m. It will be followed by a consultation clinic at 2:45. The clinic is combined with a special program put on by the Lumber Dealers Research Council.
Monday, November 14-The demonstration on the second day of the Exposition will center around cost-cutting and the efficiency of using the new "standard lumber unit." Both demonstrations and class-
room work will show how dealers can make individual yard laborers more productive.
Tuesda,y, November l5-Demonstrations on Tuesday will show how the average dealer can make efficient use of mechanized equipment and, whether mechanized or not, how dealers can benefit from efficient yard layout (yard layout is being emphasized throughout the entire four days of the show).
Wednesday, November 16-At 7:30 a.m. busses will depart from the SheratonPalace hotel for a flve-hour field trip to Redwood City and San Jose. At the flrst two yards visited, dealers will see how a yard operates after having been laid out by professional yard layout engineers. At the first of the two San Jose yards, dealers will see actual component manufacture and handling.
Unique pieces of over-the-road equipment and correct application of various sized machines to specific jobs will be shown in the other San Jose yard.
Dealers will also see during the field trips how McCracken Packets can be unloaded from a single-door boxcar, how standard lumber units can be unloaded from flatcars and how pole-type structures can be efficiently used.
There were 2,910 pedestrlans ldlled and 66,030 injured on U. S. roads last year becauso they crossed botween lntersectlons.
With the new home starts in 1960 less promising than last year, home modernization sales take on increased importance in a dealer's proflt picture. Through an active program promoting package remodeling sales, he can secure a fair share of the $20 billion the public is expected to spend on home improvements next year.
To assist dealers in increasing home improvement sales, The Celotex Corporation has produced a series of promotional aids based on the "Your llome Comes F irst" theme, fncluded in the sales aids kit are:. a large window streamer announcing, "We'll help you build or modernize," and ofrering series of ad mats featuring home improvement sug:gestions and including the "Your Home Comes First" slogan and identifying symbol; an attractive window decal; a slogan-imprinted shirt pocket protector for countermen, and a two-color folder pointing out services offered by the dealer and suggesting home improvements to increase the enjoyment of family living. The folder, imprinted with the dealer's name, stresses that "Better Living Is Our Business."
Further information may be secured from Celotex Corporation, 120 S. La Salle Street, Chicago 3, Illlnols.
Harold R. (Cotton) Northup (left), executlve vlco-president, National Retall Lumber Dealers Associatlon, dlscusses tho scrlpt of the motlon plcture, "Today's Homes: A Special R€port," with Marvln Greenwood, vlce-presldent and dlrector of merchandislng, The Celotex Corpora,tlon. The NRLDA co-opera,ted wlth Celotex ln the development of the televlslon mode, whlch is lntended to help create a larger market for new homes and encourage the modernizatlon of old ones. Northup and Greenwood aro on a set for the plcture a,t the Natlonal Houslng Center, Washington, D.C.
Celotex Corp, executiyes John A. thsh, advertising manager; Henry W. Collins, presiden't; Marvin Greentt ood, vice.president and director of merchandising, and Eugene E. Dierki ng,general line sales .manager (1. to r.), discuss the c0mpany's new promotion pr0grams
Bill Calhoun, Southern California manager for Donover Co., Inc., announces the appointment of Don "Sully" Sullivan to the post of assistant manager of the Los Angeles district in charge of sales. "Sully" is well known in wholesale lumber circles, having been associated in redwood sales in the southern area for the past 16 years. He resides in Monrovia with his wife Margaret and three children.
The boys ond girls of Horbor Lumber Compony, Inc.
(loccted ot Son Froncisco's world-fomed Fishermon's Wharl)
Solute the NRLDA ond the thousonds of Lumber Deolers
ottending the 7th Annuol Building Moteriols EXPOSITION
(drop by and see us on your way to lhe "Wharl")
Whol"dalerd ol We* Coafi 9orett Frod.uctt
DouglasFir . WhiteFfu !r- -.c:l_,Fp you 0n _all of _your_requirements, particularly tiose difrcult westernpines . .n1*""a iJ,ff'Tff|['rf ;#fn.fi,tx}lti,l'li' ,tl,l$','i'!1ti'.'l':'lini'J,f;'li,t'j,il?'iX',i Specified Cuf Stock inqiirieitoi piompi, -Compeiitiie Ouogiions.
To Son Jooquin Volley
Harold Rolff, (right), for the past 16 years associated with Elmer Rau's Madera Lumber & Hardware Co., has been named to represent Hobbs Wall Lumber Co. in the San Joaquin Valley territory. Rolfr will make his headquarters at 5439 Washington, in F'resno, and may be reached by dialing Clifford 5-7448.
Rolfi went to the San Joaquin Valley in 1936 and earned his stripes in the lumber business with the old Madera Sugar ' Pine Co. During his long asso-
ciation with Madera Lumber & Hardware, Rolff played an important part in civic affairs, having served as president of both the Madera Kiwanis Club
and the 20-30 Club. He is now a member of the East Fresno Kiwanis Club and an active member in San Joaquin Valley Hoo-Hoo Club 31.
$90.00 will provide the entire Bible in Braille.
$22.50
$17.50
$15.00
$10.00
will provide a New Testament in Braille. will provide a year's library service for one blind person. will provide a complete course in foot travel and the use of the white cane. will provide a month's education or two month's recreation for one blind person.
$ $ 5.00 will repair a blind man's radio. 2.00 will provide a free white cane to a needy blind person.
Scve on raxes: Contributians are allowable as income tax deductions. MaiI your chech today to help Braille Institute to hdlp the btind. Ai| amount -.lnrge or small - wiil help and wiil oe dpprectated.
Make ChechsPayable to -
74t NORTH VERftIONT AVENUE, IOS ANGELES 29, CALIFORN|A
The Braille Institute is su_pported by contributions, memberships and pecuests in Will-s, Membersirips are ofen to all;-t;;;"t 6-b;;;;;;;;fgr sgnpq$ers. No personal fi-nancialliability is assumed, ;;;;";;;oronar duues requlred, by membership. (See categories opposite.)contributions are also needed-from all who believe in our work and who are willing to help i!_glg"g, For your conu"rrien"e,-;;;;i;;'i; sent with this.magazine. We iniite you to become a -.i"l"r-i. t";;"; rn a contnbutron in whatever amount you wish.
1ilc.@
Patron member .......$ 5 per annum
Supporting member ...$ 10 per annun
Contributing member..$ 2Sperannum
Associate member .$ 50 per annum
Sustaining member , .$ 100 per annum
LIFE member ........$1000
(This Space Contrtbuted, by The CALIFOnntA LUMBER MERCHfi{f )
The Department of Commerce has made public a letter by Secretary of Commerce Frederick I{' Mueller, replying to one from Senator Joseph S' Clark, of Pennsylvania, on the subject of areas with chronic unemployment. Text of the Secretary's letter follows:
"Dear Senator Clark:
"In response to your letter of October 6th, referring to areas with chronic unemploSrment:
"But for you, Senator Clark, and your party's leaders in Congress, the surplus labor areas of your own state and elsewhere right now would be receiving millions of dollars to develop new industries.
"The President in a special message to the Congress on August 8th pointed out that the Administration's area assistance bill would channel more help directly into stricken areas than any previous measure proposed' 'l'ailure to act,' said he, 'will deny this help for months to come. Human distress demands action now.'
"But you and your party's leaders refused to act although you have a two-to-one majority in the Congress. You not only blocked this help but you have blocked Administration area assistance bills for five years in a row.
"Sincerely yours,
/s,/"F rederick H. Mueller, Secretary of Commerce."
. SUGAR PINE . WHITE FIR
It is our Pleasure and Our Privilege fo Serve the Retail Lumbermen of the Greaf Soufhwesf on Every Business Day
MayYour 1960 Annual NRTDA Buildi ng Maferia/s Exposifion in San Francisco Be ProductiveProfitable and Pleasureful in EveryWay!
Laguna Beach, Calif.-Although the idea appeals to the local Chamber of Commerce, the Board of Realtors, and developers of the City Master Plan, the proposed location of a lumberyard at the entrance to Canyon Acres does not appeal to the residents there.
Lee E. Allison, owner of approximately one acre of vacant land at the southeast corner of Laguna Canyon Road and Canyon Acres Drive had requested a variance from the City Planning Commission, October 3, to construct a retail lumberyard on the R-l property. But scores of residents of the area packed the Council chambers to heatedly protest the project. They claimed establishment of the lumberyard would diminish property values, increase traffic congestion, disturb the peace and quiet of the neighborhood, and cut off their view as well as create a fire hazard.
Property Owner Allison, and Floyd Case, associated with Ward & Harrington Lumber Co., which seeks to build on the property, expressed their own views in answer to the protests. Case pointed out that the lumber compalry wiU be forced to vacate its present Laguna Beach site on Broadway adjacent to the Festival glounds, January 1, 1961, because the city has purchased the property and will not renew leases for its use after the first of the year.
City planners took the matter under submission and scheduled a subsequent hearing on the proposed lumberyard establishment'
For Homes on Quality Hill-New Super Microseal@ process gives Long-Bell's Natural Wood Kitchen Cabinets that hand-rubbed brilliance to enhance your finest craftsmanship.
For Homes in Suburbia-And Long-Bell's Super Satin Surface@ needs no additional sanding no primer coat . . saves you up to 757o of the completed finishing costs.
For High-Profit Long-Bell Kitchen Cabinets can be finished to match any decor. are delivered setup or knocked down. Made of Birch or Rift grain fir in 3" modules.
Wifh loads of "Convenience Exlras". Special condiment cabinets Lazy Susan corner cabinets Mixer cabinets Elevated oven cabinets Breakfast bar Utility cabinets and many other cabinet "firsts."
For complete information and prices, contact your local Long-Bell representative or, WRITE-WIRE-PHONE
Don McColg, manager of the Tarzana (Calif.) Lumber Co., did the dealers proud when he scored a hole-in-one recently on the Montalvo course in Ventura county. The 164-yd. feat was accomplished with a ?-iron on the 14th hole and. because Don was playing with only one partner, it was attested by two greenskeepers.
Horaco Wolfo and his wife Nona spent 10 days in Ohio last month on business for Marquart-Wolfe Lumber Co. and, while in the Cleveland area, attended the 50th wedding anniversary of his twin sister in New Philadelphia, Ohio.
Emogeno Thomas, well-experienced southern California lumberwoman, has joined tJte staff of Anily Beckstrom at Arcadia (Calif.; Lumber Co. Working for the retail yard keeps "Gene"
near home in the San Gabriel Valley.
Charlle Schmttt, president of tlle Imported Hardwood Plywood Assn.. has returned to his San Francisco ofrces of Atkins. Kroll & Co. after a week in the Southwest on business and another week in Washington, D.C., on ofrcial IHPA matters.
Roy Stanton, Jr., Fred Losch and Lloyd Webb returned to EI. J. Stanton & Son in Los Angeles with three bucks bagged on a hunting expedition last month to Crawford's Ranch near Ukiah.
The San Fernando Valley rancher, Btll Smith of SmithRobbins Lumber Corp., Los Angeles, harvested a bumper crop of walnuts on his acre-and-onehalf. The wind helped, it is reported.
Al Bell has returned to Hobbs Wall Lumber Co. to be home in San F'rancisco for the 7th annual NRLEA Exposition, aft-
er traveling most of the east coast last month on business.
Miss Judith Ann Evers was married to San Diego lumberman Ddward L. Gavotto, Saturday, 0ctober 15, at a 9:00 a.m. nuptial mass in Saint John of the Cross church, Lemon Grove, Calif. More than 200 relatives and friends attended the ceremony, including many of Eddie's associates in the industry and ilohn Stewart, head of the production department at Frost Hardwood Lumber Co., San Diego, where the gToom is now employed after several years in the retail lumber field, where he managed a yard at Chula Vista. Eddie has been in the industry with his father, Carl Gavotto, since his g:raduation from school. He is a native San Diegan and prominent in Hoo-Hoo Club 3 there. F ollowing the marriage, a reception was held in the parish hall adjoining the church and refeshments were served.
Don Bufkln, Hobbs Wall's southern California representa- tive, vacationed around San F-rancisco last month and he and Helen covered the tall timber country visiting friends along the Hobbs Wall (pardon, Redwood!) Highway.
Harvey I(oll, Supreme I member of Hoo-Hoo International for Jurisdiction VI, was in Milwaukee, Oct. 26-27, for the first meeting of the 1960-61 Nine.
Art Seama,ns of the Seamans Lumber Co., Marysville, returned to homebase in mid-October after a month on eastern and midwestern business.
The chairmen of the recent Los Angeles Committee for National Forest Products Week, Wayno Mullin, Roy Stanton and Jlm Forgle, were each fined $25 last month by the Los Angeles Rotary Club for "advertising" in connection with the first annual observance of the Week, Oct. L6-22. The money will be passed on to charity.
One of the key events of the forthcoming National Retail Lumber Dealers Association Exposition in San F rancisco will be a dealer clinic to be held daily on "Wood-Products Promotion for Profit," with particular emphasis on wood in school construction.
Hemlock, Douglas Fir and Maple are combined to make this attractive gymnasium in a, California high school
The clinic, sponsored by the Natlonat Lumber Manufacturers Associatlon, wlll feature a panel dlscussion with trvo promlnent school architects, a wood technologist, a lumber dea,ler experienced in school work, and a promotlon-merchandlslng expert.
Dealers and convention visitors will also be given the opportunity to see the NLMA's newest full color film on the application of lumber and wood products in school design'
As part of NLMA's continuing program of wood promotion activities, dealers will be given copies of a publication now in production entitled, "Blueprint for Better Schools." This booklet' containing architectural drawings and ideas for school planners and architects, will illustrate the many design possibilities of lumber and wood products in school construction.
The publication will feature three suggested concept school designs: one-story two-level plan and a pavilion type school.
Three scale models of wood schools based on the same concepts and desig:ns developed for the "Blueprint for Better Schools" program will also be exhibited at the wood promotion clinic. One model (%" to 1 ft.) wlll be a structural sogment of a one-story school deslgned speciffcally for exhibitlon at the NRITDA show. The other model (3,/16" to 1 ft.) will be of complete schools.
The filrn, models, book a,nd promotlon kit form the latest and finest package to date for tho ludber dealer and tt ts ileslgned to help the dealer sell school planners and architects on the use of wood in schools. The booklet wlll provide excellent talking points for the dealer.
Location of the clinic will be in the Larkin Hall annex. The exhibit room will be open throughout the day for questions on wood product promotion. The clinic, including the film, will be held to a time limit of one hour on the following schedule:
Sunday, November 13, 3 p.m.; Monday, November 14, 11 a.m. and 3 p.m.; Tuesday, November 15, 11 a.m. and 3 p.m., and Wednesday, November 16, 11 a.m.
"WHOIESAIE porlont words lo ONLY"...thoseoreimo retoil lumbermon.
Rother thon hove o supplier who competes with him, o retqil lumbermon much prefers to hove his supplier provide o convenient extension of his retoil inventory, ot the right price, ot ihe right ploce, oi the right time.
INLAND IUMBER'S slogon "The Deoler's Supplier-Never His Competitor" occurotely describes lNIAND'S soles policy of WHOLESALE ONLY.
Thot's one of lhe reosons why more ond more retoil lumbermen ore specifying INLAND TUMBER-their Number I supplier of consistent quolity West Coost forest products.
Soles qnd service in Colifornio, Arizono ond Nevodo . . . complete custom milling focilities . direct mill shipments or [C[ from yord stocks.
Why don't you specify lNtAND, too?
We have made our Date with the Golden Gate HAVE YtlU?
See you at the NRTDA Building Materials EXP0SlTlOl{ ... SAl{ FRAI{CISC0.. . Nov.l3-16
Humboldt Hoo-Hoo Ctub 6b elected ofrcens and directors for the club year at the a^nnual election meeting held at the Scotia ,Inn in September.
'
Art Milhaupt (right) of Eremont Forest Products is president; Sam Witzell, R. H. Emmerson & Son, vice-president; \Mayne Spurling, Van Vleet 'Wood Products, secretary-treasurer.
Directors serving the second year of a two-year term are Ha"nk Jacobs, Bearings & Transmission Products; Don Metcalf, fire Pacific Lumber Company, and Flhuner Anderson, R. H. Emmerson & Son.
New directors elected for a two-year term are Bud Allen, Pacific tr'ir Sales; Greg Lamber.t, Simpson Redwood Company; Arthur "Bud" Peterson, Georgia-Pacific Corp.; Hank Dreckma^n, Dant & Russell, Inc., and Harry Graham, North Coast
Timber Association. Tobe Moehnke, as retiring president, will serve as a director exofrcio.
President Art Milhaupt has announced a heavy schedule of activities for the Humboldt HooHoo club in the coming months.
We're proud as punch that you selected San Francisco for your 7th annual Building Materials EXPOSlTl0N.
National Forest Products Week was publicized throughout Humboldt and Del Norte counties and, as a climax, the club conducted on October 27 a sym- posium entitled "The Logic of Wood in Modern Building."
Greg Lambert was general chairman of this affair. to which representatives of architectural and engineering professions, building contractors, public officials and school authorities were invited to hear a panel of prominent speakers from several parts of the country address them on various aspects of the general topic.
In November, the annual Stag Night and Golf Tournament will be held at the Baywood Country Club. Over 300 lumbermen attended this a,frair
last year, and General Chairman Bud Allen expects as large or even larger crowd this year.
In December, things get serious again for the Humboldt Hoo-Hoo when Harry Graham, prograrn chairman, will present a panel of local industry representatives in a discussion of "How We Coordinate Sales amd Production in a Poor Market." The panel will be moderated by Larry Courtwright, formerly of Hollow Tree Lumber Company, Ukiah, and now in the Management Service division of Ernst and Ernst, a prominent firm of auditors and management consultants, in San Francisco.
A good variety of social and informative activities for every meeting of the year is promised by President Art Milhaupt.
Keop Pace Wtth Growlng Dema,nds
San F'rancisco-Apprenticeship training in California must be kept at a high level if the building industry is to meet successfully the challenge of the construction boom of the 1960's. This was the warning sounded by Douglas Whitlock, chairman of the board of the Structural Clay Products Institute, at the California Conference on Apprenticeship here. He urged the California training ofrcials to establish more local Joint Apprenticeship committees. Citing information from the Federal Bureau of Apprenticeship and Training, he reported that there are currently only 16,231 registered apprentices being trained in the construction trades in California today. The state of California is one of the fastestgrowing population areas of the country, according to economic experts, Whitlock reported. This means that new California citizerut are going to need houses, stores, factories, schools and churches which don't exist today. The building industry here must be ready to meet this challenge and the only way they can do it is with an adequate labor force of skilled workers who have been carefully trained thrgugh apprenticeship, he urged. "We know that the materials for constnrction will be ready and available by 1970 and it is up to the leaders of apprenticeship training to insure that the necessary trained manpower will be available, too," he concluded.
(P.S.
our Wqrehouse ond see OUR line of Building Moleriols, too . foo mony big-nome Bronds to me'nrion here.)
IHANKS for coming ond we'll see you qt rhe thowtC'mon-o
The joint September-October meeting of the Wholesale Lumbermen's Association of Southern California brought out a record turnout of more than fifty wholesale lumbermen to listen to a panel discussion by a number of prominent retail lumbermen on the subject of "How Can the Wholesaler and Retailer Do a Better Job of Working Together."
Leading the panel exchange of views was Stanley G. "Sandy" McDonald, vice-president of Owens-Parks Lumber Company and president of the Southern California Retail Lumber Association. With him on the panel were C. Gilmore Ward, president of Ward & Harrington Lumber Company and immediate past president of the SCRLA; Ralph N. Baker, vice-president and general manager of the Barr Lumber Company and former president of the SCRLA
and currently a SCRLA director, and A. L. Batchelder, secretary-treasurer of Rossman Mill & Lumber Co,, Ltd.
In addition to the officers and former officers of the retail (Continued on Page 92)
A SYMBOL OF PROGRESS Prefinrshed buiiding components for sale. Built,in quality at lower in'place cost. The Bell wood Company and Piywall Products Companyare cooperating to market matching doors, moldings and wall panels for the first time. Bellwood Laminex* prefinished doors with Poly-Clad" high-pressure Laminex "skins" by Plywall are now available in English Walnut or Rock Maple from any stocking wholesale distributor in the U.S. Moldings and panels are stockedbyover200Plywall distributors.THE BELLWOOD
Normally, the music and lumber dealer businesses don't have much in common.
Thanks to a new "musical" fad that is starting to sweep the country, however, a closer relationship may be in the offing. It could lead to increased Masonite hardboard sales for lumber dealers.
The fad is an "instmment" called the Wobble Board, used to "play" the rhythm accompaniment for a new song called "Tie Me Kangaroo Down, Sport." Already the No. t hit in Australia, where the Hula Hoop craze started, and No. 6 in England, the song'is climbing rapidly in U.S. record popularity.
Radio disc jockeys are plugging it on their programs. TV programs such as the "Today" show have featured it, and even Time Magazine carried a two-column article on it.
The Wobble Board is simply a 22"x33" panel of Masonite hardboard, planned to specific thickness, which, when held at each end and wobbled, gives off a resonant twang similar to that of a bongo drum.
The new "instrument" was discovered accidentally by Rolf Harris, Australian singer, erstwhile composer, and aspiring painter. Painting on a Masonite panel one day, he propped the
hardboard on top of an oil heater to dry. When it got too hot, he grabbed the panel and wobbled it to cool it off. Out came the bongo-like twang.
Harris decided the sound was just what he needed for the background rhythm for his new song, "Tie Me Kangaroo Down, Sport." He recorded it, and within a few weeks the number was on top of the Australian best-seller list. Masonite Corporation of Australia turned out thousands of the boards for the "down-under" followers of Harris.
The song's rise and the popularity of the Wobble Board in Europe were just as meteoric, and now both have reached this country. Just in case the craze catches on, Masonite's fabricating plant at Elizabeth, N. J., already has set up a production line to turn out the kangaroo-stenciled Wobble Boards.
Masonits doesn't oxpect to make money on the boards, for lt lost 2 cents a board ln Australla. Ifowever, the free publlclty Masonlte recelves from the fail coultl result ln a, new aw&reness of thls versatlle materlal, with resultlng lncreosed sales for lumber doalers ha,ndllng Masonlte branil hardboards.
Wobble Boards are fabrlcated from /16" standard panels, a thickness sold only industrially.
Rudy Melesky, for the past year associated with Steiner Lumber Company in Sacramento, has returned to his former "berth" with O'NeiU Lumber Company, of San Carlos and Redwood City. Prior to joining Steiner last year, Rudy had been 10 ydars with the O'Neill organization.
A native of Oakland, Melesky ',vas raised in Oregon and originally entered the building materials field with the old Sunshine Building Materials Co. of Belmont. He was manager of that firm when he joined O'Neill Lumber back in 1949.
(Tell them Aou s&o it in The Cali.fornia Lumber Merchnnt)
Thousqnds of users in qll 50 stqtes qcclqim it the fqstest, eqsiest, most economicql meqns of cutting plywood qnd other pqnel stock to size. . . the
Bennett 2 -\f,/a y
Soves time ond lobor in oll ponel-cutting operotions.
Mokes cut-to-size service PROF ITABLE!
* * Builds business - good will.
Pressure Bor Holds
Thin Ponels Firm
Pressure Bar (accessory) holds thin panels ffrm against face boards for chatter-free cutting.
Easily detached when not in use.
One mqn cqn cross cut or rip o 4'x12' ponel olone ond quicker thon two con on o toble sow!
CONSIDER THESE MANY OTHER ADVANTAGES OF THE BENNETT 2.WAY PANE! SA\A| . . .
o No Iifting or turning of large, unwieldy panels. Both cross cuts and rip cuts can be made without re. moving panel from the machine.
o No need for square, rule or tape. Vertical and horizontal scales are attached for selective cuts. There is no dangling counterweight . , spring counter balance is used.
Saw blades can be changed without detaching saw.
Machine is portable, It can be made mobile with the addition of the
wheels (accessory) and support legs (accessory,,
o With the proper saw blade, smooth cuts may be made on many kinds of panel stock.
o Builders can make cut-outs in large panels for door and window opeiings.
o The 2-Way Panel Saw can be easilv and safely operated by unskillei nerp.
I Adjustments are simple; seldom needed,
Custom built machines may be ordered to meet special requirements.
The 2-Woy PonelSow is Portoble ond Mobile
Addition of wheels (accessory) and the support legs (accessory) make a 2-Way Panel Saw mobile and free standing anywhere. The machine is easily moved to job.
Paraphrasing a popular advertising slogan, the National Retail Lumber Dealers Association has undertaken to prove "You're in Good Company at the NRLDA Exposition."
The survey, which was conducted for NRLDA by John T, Fosdick Associates, a New York firm specializing in trade show audience analysis, revealed that the average dealer in attendance at Cleveland was higher "quality" than even the dealers themselves might suspect. To begin with, 82/o ot them were top b(acket officialspresidents, vice presidents, owners and manag:ers of their companies. Although most of them (62/o) owned one-yard operations, the other 38% represented multiple yards with an overall average better than 3 yards per dealer.
More than half the dealers (527o) rcmained through three or four days of the Exposition and a large majority indicated that the major factor influencing their attendance were the product exhibits and demonstrations. Fifty percent of the dealers questioned, each year buy more than a half-million dollars in products and services for re-sale.
Proving that lumber and building material dealers are prog:ressive, forwardlooking merchants, nearly 607o of those attending the NRLDA show indicated that they are now operating in facilities that are new or modernized within the past five years. One-third of those whose stores or yards have not been modernized recently plan to do so within the next two years.
As merchants, they are a highly diversi-
fied group, with nine out of ten selling hardware and almost as malry selling paint. Nearly two-thirds sell power tools and well over half of them sell appliances and metal plumbing, heating, and air conditioning specialties. More than one-fourth also carry equipment.
An lmpresslve proportlon of the attendance at the Cleveland Exposltlon inillcateil their lrtention to attend also the I-960 NRLDA Exposltion in San Fra,ncisco. Thirt5r-seven percent of the dealers quostloned stateil they expect to visit the weet coast I\IRLDA show thls November. Among builders, contractors, archltects' ba.nkers and related groups, $L/o also plan to attend tho San Franclsco show' indlcatlng the growlng stature of the NRLDA Expositlon a,rnong' relatod trades anil professlonal persons ln tho lndustrY.
Paul V. DeVille. NRLDA's Presidentelect for 1960, stated that he was highly pleased over the results of the survey, especially with regard to its forecast for a large nation-wide attendance in San F rancisco.
"This indicates that eastern and southern dealers who have asked NRLDA to hold its annual Exposition in the West so that they might combine it with a trip.to their West Coast mill sources, are already looking forward to tlte 1960 Building Products Exposition," Mr. DeVille commented. "In addition there are many fine lumber and building material dealers in the West who have never had the opportunity to attend a national building materials show Together, these facts point to another outstanding NRLDA Exposition this year."
Freeman Campbell, veteran Southern California redwood man, has rejoined the sales staff of Western Mill & Lumber, according to Malcolm Haywood, assistant to President Floyd Scott of the wholesale Los Angeles distribution concern. Campbell will cover the southern-area territory, it was said. and will service his former accounts.
Jack Williamson, who formerly held the position of operations superintendent, has been assigned a regular sales district, while Bob Christian, yard foreman' has taken over as "super cargo" in charge of all plant activity and production.
"We have started a trainee schedule for our sales department and, through this program of learning our methods from the yard up-, we expecf to expand our stafi and services," said Mr. Haywood.
"lVestern Mill & Lumber conducts a specialty wholesale redwood business and we shall continue to offer customer service second to none." he declared.
IONG BEACH o Suite 703 Oceqn Center Bldg. SPruce 5-2251 o HEmlock 5-8948
EUREKA, CAtlF. o (Generol Office) 630 J. Sr. Hlllside 3-7001, TWX EK 84
Redwood luirber srripirefrts rose sh-rply in August, accordingto the California Redwood Association's monthly summary of reports from eleven major mills. The total of 53,375,000 board feet re-presented the second biggest month of the year to date, exceedin! ruty shipments by 8:6% and those for August 7959 by 2'4/o' Froduction also showed an acceleration, reaching:55,961'000 board feet' That figure was 4O.2/o ahead of July 1960 and 6'7/o over August a year ago.
ReA*ooA lumber orders received by the mills matched the rising trend with a total of 46,699,000 board feet-up from July's 42'062'000. This August wag 9.LEo better than the same 1959 month' Unfilled orders amounted to 60,622,000 board feet.
Mill stocks of redwood at the end of August stood at 402,887'000 board feet, slightly below the July figure of 403'160'000'
R, H. Lucas, southern district manager for Weyerhaeuser Lumber and Plylvood Division, with headquarters at 355? So. Hill St., Los Angeles, announces the appointment of Bob Bufkin to the post of yard superintendent of the Southland concentration yard.
Young Bufkin comes from a lumber family and since the close of World War II has been identified in both sales and operations in the Los Angeles area. In his new position as yard manager, Bob will be responsible for the yard's physical activities, receiving, shipping, inventory control and direction of all yard personnel.
Bob Weber is being assigned the office sales desk formerly manned by Bufkin. He is well-acquainted in the southern market-
A good turnout of 40 members and guests attended the 140th monthly Dubs, Ltd. Tournament, this one staged at the Sequoyah Country Club in Oakland on September 16. The tourney also marked the start of a new Dubs year under the direction of George Monnier.
Winner of the first flight was Dusty Destruel (75 net 67) with Bob Miller, Bob Crosby and Jim Maher following up wlth 79 net 71,85 net 73, and 81 net 73 in that order. Immediate past prexy Paul Gaboury copped the second-flight honors (87-17), followed by Walt Hjort (88-77), Gran Geisert (85-14), Roy Sjolund (92-20), Art Bond (86-14), Wendell Paquette (92-18), and Hugo Miller (94-20).
Al Soulages, Sr., took the honors in the third flight with a95-26 scoreboard, with Bill Gilmore (98-27), Bob Kilgore (95-24), and Bob Macfie (95-23) all breathing on his heels.
Larry Moneour, a guest of Ralph Bowman, shot a 70 low gross and was only I7f" lrom the cup on the "hole-in-one" contest (sign the boy up !).
Coming up next was the October tournament, which had been set for the 21st at the El Campo Golf and Country Club in Newark (near the end of the Dumbarton Bridge).
(The following are the Statements required from each candidate as part of her entrance ln the tecent "Oueen of the Forest" contest in connection with Forest Products Day at the 1960 California State Fair, September 9. The winner, judged on this and the other points, too, was Shari Britt of Twin Harbors. Some additional Statements will be found on PaEe 42.)
I don't believe that any industry has played a more vital role in the physical and economic growth of this nation than the lumber industry. From the beginning of our history, the forests provided early settlers with shelter and fuel, wood for homes, furniture and utensils, and masts for their ships. As the nation expanded toward the West the need for lumber increased. The lumber industry grew and helped the country to grow.
Wood is a natural and familiar material. To me it imparts a feeling of security and well-being. Recently it was disclosed by the American Forest Products Industries. that in our daily life we use 5,159 different articles made from wood.
I believe modern methods of production, grading and distribution has made the quality of lumber today better than ever before. In the years ahead, wood-the natural friend of man and our country's only renewable resource-will continue to be the backbone of the American Construction lndustry.
2x4. 1x6, 4x8, studs, sheathing, joists, Utilitv. Standard, Construction, truck and trailei, llWp, SU, prompt shipment, 27o l0 davs. Net 30-these are my first thoughts 0n WIiAi THE LUMBER INDUSTRY MEANS TO ME. They are more than just famiilar "terms of the-trade" which I type daily on orders to the mills and invoices to our customers in my job with a wholesale lumber firm in Arcata. They are vital components of the products which make possible homes, schools, churches, ad infinitum, so essential in the growth and prosperity of a community.
Every day as I see loads of logs going to a mill, cars of lumber rolling, and homes beine built, I am extremely proud to be working ln this wonderful industry, because I feel that in a small way I have contributed to a better way of living.
It is virtually impossible to go through even one day of our lives without, in some way, involving the use of wood or wood products. Therefore, all of us in the industry have a two-fold obligation. First, we .must learn all we can about the properties and uses of forest products. 0ur second obligation is to vigorously promote the use of these products.
Unless we accept these obligations, there is every possibility that substitutes will take away a share of our industry's production. This could mean that the relatively high standard of living currently enloyed by the industry's workers might be adversely affected.
Collectively, we can and must meet the challenge.
CAROL LEE DAVID OSTIN MOULDING CO.To me there seems to be no end to learning in the wood products industry, with its everchanging prices, sources of buying and selling. Every day offers a new challenge with which we must learn to cope and try to understand. I have learned a great deal while working for the industry, which has not only given me a feeling of belonging but also one of security, a necessity in every one's life. Lumber and its products play an important role in the lives of us all, especially here in the Sacramento area, which is rapidly becoming one of the most important producing and distributing centers of wood products.
I am proud to be a small part of this fascinating business.
..FOR ONLY GOD CAN MAKE A TREE.'' ThiS creation by God is the reason for "The Togetherness" felt in the industry of Forest Products.
In my past six years of working and associating with many people in this vast field ol lumber-l have found a true feeling of friendship and generous exchanging of knowledge not generally found in other industries.
Women have been working in Forest Products for a comparatively few years; however, with this privilege of association we have gained respect in the desire to be a part of this great industry. In our'Hoo-Hoo-Ette Clubs and other group organizations we are being educated by Lumbermen and trades people in essentials pertaining to our chosen profession.
It is with pride that I take my place in this Great Lumber Industry.
The lumber industry has meaning for me far beyond mere satisfaction derived over seven years of working with wonderful people, in an interesting job, part of a vital industry. Man's conquering of the forest and his later rational utilization of that random cutting, from which has grown the lumber industry, is indeed the history of man from his earliest beginnings.
It is wonderful to work in an industry so vital to the growth and welfare of mankind . paper for communication, lumber for homes, exquisite wood for art forms, in all of our lives, in myriad ways, the lumber industry has a meaningful role.
As long as many can build for beauty and permanance, rather than crude necessity, the world is a good place.
So let us say with Genesis-on the second day of creation the earth brought forth the green trees and God saw that it was good.
Since the beginning of time, lumber has. played a maior role in the development ot bui country lnd its culture. Great cities depend and thrive on the great forests that provide so much for us.
The lumber industry signifies the development of our country, city and community. As one of nature's resources, lumber has proved itself to be useful in many different ways. Little do we realize how much we depend on this natural resource.
Prior to my employment with a lumber firm, I had no idea of the great value of our forests. Now, as I look back, I am able to say that I now know what to look for in a community. The development of any community depends greatly on lumber. The homes, shopping centers, communication systems, household items, and many other products are derived from lumber. From the gracious in-door entertaining to the casual out-door living, lumber is again prominent.
I might add that the knowledge gained from my association with lumber has enabled me to enjoy and take more interest in my work and my community. This is what the lumber industry means to me.
The Forest Industry made an impression on me early in life because my father earned a sood living for our family of six, working as a logger. In my office I now see the Forest lnduitly at work in the city-railroad cars loaded-with wood chips, trucks carrying logs to mills, and newspiint being delivered to the newsDaDer office across the street.
In'my work I have learned of the program and plans for the future of the Forest Industry. I daily meet people who are interested in protecting forests from fire and devastation. Many millions of people rely on the prod' ucts of the forest for jobs, homes and security. The first manufactured goods exported from America were forest products, helping to industrialize our country. The history of our forests is fascinating but the future holds even greater promise. This is a great industry, important to mankind, and I am proud to be a part of it.
Exclusive new design ! Nearly 1800 micro-drilled perforations in each 12"x72" unit. Very high acoustical efficiency-N.R.C. range, .60-.70. White-as-a-cloud vinyl base finish.
Now advertised in Better Homes and Gardens, American Home Magazine, others. To get greatest benefits in extra sales and profits, ( 1 ) ask for your free complete promotion package (poster, displays, mats, etc.) and (2) order beginning stock from your Celotex products wholesaler.
lf it's "by CELOTEX" you get QUALITY. pfus!
RIGHT: The completed house, as it stars in the new movie, was built of materials from several leading industry suppliers of building products and compon€nts. However, the story on this page was furnished by Weyerhaeuser Company, and photos are by courtesy of the National Lumber Manufacturers Assn.
In a surprising switch from make-believe to real, Hollywood movie set designers have built a complete all-wood luxury home and filmed the actual house both during construction and as it will be lived in.
And they tossed aside their renowned art of illusion to rely upon a familiar building material ., wood. finished natural to achieve the desired efrects. They did cast wood in the dual role of both structural and decorative material for the strikingly modern $250,000 house.
This full-scale home, perched half-way up a 130-foot ba^nk in exclusive Bel Air estates, is for the new two-and-a-half-million dollar Columbia picture, "Strangers When We Meet" starring Kirk Douglas, Kim Novak. Ernie Kovacs and Barbara Rush in Cinemascope and color.
Ate interesting contemporary home, literally suspended on the steep hillside, has exterior walls completely free from ornamentation except for the slight rough texture of the Weyerhaeuser 4-Square red cedar vertical siding. fire spacious interior is of open, informal treatment with postand-beam construction and exposed wood structural ceilings throughout. Most rooms have paneled walls.
Eor interior surfaces, two distinctly different woods are combined with pleasing results. All exposed posts and beams are of Douglas fir with large structural members of Rilco laminated beams, smaller framing of solid pieces. The end-matched two-inch roof decking, which serves both as a base for the rooflng and as exposed structural ceiling, also is of fir.
The light color of the fir contrasts beautifully with the rich red-brown wall paneling of red cedar. The paneling surfaces all walls of the living room, dining room, open stairway, high-level "eagle's-nest" study, and two walls of the bedroom suite. Clear. vertical grain wood was specified for fine texture of grain.
Paneling in the kitchen is of matching red cedar plywood with cedar lattice above the walls to screen the upper area yet contribute to tJre open-desig:r treatment.
I'raming lumber for walls a^nd floors is of kiln-dried fir specified for extra strength, rigidity and stability to resist winds in the
steep canyon and for overall structural superiority which characterizes the house. On upper levels, the floor construction is of two-inch, end-matched material for added strength and speed of installation. Draperies and furnishings were chosen in bright colors and interesting texture to complement the wood surfaces.
for trnal shooting of the movle on schedule. Third, there were frequent interruptions of construction and delay of building crews while cameramen filmed construction scenes.
During the next few weeks the second most famous house in the country (come autumn) will have clifr dwellers and wouldbe-home owners dusting off their old blueprints and reachingfor newones. The house, completed only two months ago, is the ffrst genuine, complete house ever built for a motion picture and will probably be viewed by more people than have seen the White House in years.
Not even Holl;rwood's lavish fflm moguls have ever before built a real house on a real site for one of their productions. As most veteran movle-goers know, Hollywood pro-
Even though thousands of yards of dirt were dug out of the hillside for the homesite, sufrcient excavation was required also for the inevitable HollSrwood swimming pool as well.
Original desigl of the home was conceived and developed by Columbia Pictures Art Directors Ross Bellah and Carl Anderson. The home was engineered by the nationally prominent architectural flrm of Victor Gruen Associates, architects-engineers, of Beverly Hills, Cal., and New York City.
Since the unusual home is a showplaee not only for the motion picture but in actuality as well, only the finest materials were specified throughout including Weyerhaeuser 4-Square lumber and plywood.
Construction presented a unique problem to Builder Kenneth B. Wamsley of nearby Santa Monica. F irst, of course, the speci- ficatlons required finest craftsmanship as well as fine materials. Second, a g0-day time table was set in order to complete the home
ducers as a rule simply construct temporary sets to represent those parts of a house tJrat are needed and then shoot the scenes in the studio. Even Mr. Blandings's dream house was just that: a studio prop; take away a few key braces and the whole set would have collapsed.
However, the story line of "Strangers When We Meet" deals with the attempt by an archltect (Kirk Douglas) to design artistic homes rather than develop industrial communities, and the studio desiglers wanted a house with a distinctive appear-
(Continued on Page 70)
BR(ltlKS HA[[, AREA 214, 7tn annual I{RIDA
TlINTK(IIE
Building Products
Exposition
Nov.13,14,15,16
sAil FRAITCTSC(I
NEW, EXCITING, ELEGANT ROMAN MARBLE AND PLAZA SERIES IN FLEXIBLE VINYL plus the new Flintkote Concept in Building. Traffic for More Sales
EXCITING NEW DIMENSIONS IN SHELTER ENGINEERING EMPLOYING THE VERSA. TILE SEAL.ZIT GUN
THE SIDING THAT IS CHANGING THE QUALITY STANDARDS OF THE INDUS. TRY. FAMOUS CLAPBOARD 32 WITH DVA PLASTIC FINISH
YEARS AHEAD STYLING AND COLORS for residential, commercial, institutional and do-it-you rself projects
MULTI.PURPOSE FUNCTIONAL PRODUCT WITH NEW DECORATOR LOOK
A complete line of ASPHALT SHIilGLES
IN COORDINATED COLORS AND STYLES
Traveling salesmen in the lumber industry are driving further in 1960 to make their sales than they did in 1959.
Average mileage for lumber salesmen driving autos on company businesses rose to 7,622 mrles per month for the first four months of 1960, compared to a monthly average of 1,539 miles for the same period of 1959. This coveis business mileage only.
This r,vas disclosed by A. J. Schoen, president of Wheels, Inc., Chicago, the country's leading auto fleet leasing firm, u'ho revealed the results of a national survey covering all industries.
"Increased competition for sales is the major reason for the upsurge in miles being driven by salesmen in making their calls," Schoen said. "Salesmen report that their customers are tougher on price, are making increased demands for speedier deliveries, and are more exacting as to the quality of the merchandise they order."
The 12-month average for the lumber industry for 1959 was 18,150 miles, Schoen said. Projected average for i960 is approximately 19,500 miles, he added. Annual averages reflect the much lower mileages traveled for business in summer months as a result of vacations and the sharp drop in driving by salesmen immediately before and after Christmas.
A new Cuckler Lumber Storage Warehouse, erected for display at the N.R.L.D.A. Exposition, will be featured as the convention door prize. The building will be 32'x48', plus 12, eave extensions on both sides. A 12'door provides 10' clear space on either side. The building will be set up on 4, modules to facilitate handling of palletized materials.
This will be an example of the type of lumber storage warehouse that can be easily erected by lumber dealers, using their olvn materials and Cuckler Steel Frames. Widths available are 24,,32,, 44,, 50', 60', 80' and multiples, for buildings of any length.
Cuckler also provides attractive, easily erected retail lumber store buildings. A new folder, "Practical Buildings for the Prog- ressive Lumber Dealer," has details for all of these buildings. Write Cuckler Steel Span Coinpany, Monticello, Iowa.
PACIFIC CO.
5m Frqncirco lI, Cqlif.
IOGAN IUTBER CO.
Tmpo I , Florido
MAHOGANY ITAPORTING COMPANY
South Posodeno, Cqlif. NICKEY BROTHERS, INC.
Mmphis 12, Tenn.
R. S. OSGOOD
Lo Angeler 5, Colif.
PHITIPPINE TUIABER PROD. A55N., INC.
Moilo, P.l.
E. L. SAUDER TUTIBEN COMPANY
VoncouYer lO, 8.C., Cqnodq SCRIM LUIABER COMPANY South P6qdeno, Colit. J. FYFE SMITH CO., LTD. Vdn.ouver 3. 8.C.. Cmodo
E. J. STANTON & SON, INC.
Loi Angeles 5, Colif.
THO'YIPsON MAHOGANY CO.
Philodelphic 36, Penno. WINDE, McCORIAICK TUMBER CO. Chdlertown 29, lllqs!. wooD ttosatc |NDUSTR|Es, lNc, Loeisville 9, Ky. ZIEI. AND COIAPANY, INC. 5q Frqncisco I l, Colif.
For Furlher lnlormolion, \NRITE: PHITIPPI}IE MAH(|GANY ASS(|CIATI(II{, Il{C. I0l7 Foir Ooks Avenue, South Posodeno, Calif.
Moore Electric-Power Transfer Cars. for loading or unloading kilns and transferring lumber, are featured in a newly printed 4-page brochure (Moore-Facts Bulletln No. 6010) which may be obtained-free for the asking-from Moore Dry Klln Company, North Portland, Ore., Brampton, Ontario, Vancouver, 8.C., and Jacksonville, Fla.
The Electric-Power Transfer Car is manufactured with a heavy structural steel frame of all-welded desigrr and can be equipped with a protective overhead metal cover. Included as standard equipment is an air-operated travel brake, heavy section 20" diameter, special chrome alloy, steel . wheels, and heavy-duty, self-aligning, bronze-sleeve wheel bearings with large capacity oil reservoir.
Optional equipment includes air-operated clutches, air-operated cable drum brakes, and air-operated rail locks.
Motor vehicle accidents kllleil 37,600 antl lnjured 2,8?0,00 persons on U. S. hlghways ilurturg 1959.
After a slow start, construction contracts rebounded nicely in the first half of 1960 and by June reached a point not too far below the high levels of last summer, reported F. W. Dodge Corporation. fn a midyear review of construction contracts published in the Dodge monthly bulletin, Building Business, the Corporation's economists pointed out that the decline in residential contracts was generally expected, and recent reports indicated that the mortgage market may be gradually loosening up, the report said.
Our Sfock includes 43 potterns of Siding qnd Pqneling Plus 2l Moulding hems qnd All Sizes qnd Grqdes of Commons
Green Redwood studs, loth, split polings, posts, etc.
C.R.A. stomped Sop Common ond Better.
IUMBER COMPANY
599 Wotermon Avenue
Son Bernordino, Colifornio
TUrner 4-7511 . TWX: ZD 8796
Veteran Alameda wholesaler and more-or-less "acting Mayor" of the community, Al Kelley, has moved his ofrces to 1928 Sandcreek Way in Alameda. Al, who formerly operated from offices on Santa Clara Avenue in Alameda. continues to receive his mail at P.O. Box 24O and his phone calls at LAkehurst 2-2754.
In the days of craft guilds, the service, quality and integrity of the guild members was embodied in the hallmark or seal of the guild. The right to use the guild mark was granted only to men whose skill, craftsmanship and artistry had been proven over years of experience and study.
The right to display the symbol of the Wholesale Lumbermen's .Association of Southern California is granted only to men whose experience, reliability and integrity in the lumber industry has been proven.
The high caliber of these men, their knowledge of the industry and their proven capability make dealing with members of the association advantageous in terms of your time saved, your buying costs cut, your orders quickly and accurately f illed.
Baugh Bros. & Co.
ANgelus 8-2911, Los Angeles
Cal-Paciftc Redwood Sales, Inc.
HEmlock 5-1197, Long Beach
Fairhurst Lumber Co. of California
HEmlock 5-8948, Long Beach
Far West Fir Sales Co.
BRadshaw 2-4353, Beverly Hills
Forest Products Sales Company (dba Clay Lumber Company)
Pleasant 3-f 141, Inglewood
Fremont Forest Products
RAymond 3-99f7, Whittier
Gulf Paciffc Land & Lumber Co.
Dlckens 5-2897, T arzana
Hexberg Lumber Sales, Inc.
MUrray t-6386, Pasadena
Hobbs Wall Lumber Co.
MUrray 2-3031, San Marino
Inland Lumber Company
TRinity 7-2001, Rialto
Andy lones Lumber Co.
CUmberland 3-8261, Temple City
jas. W. Newquist Co.
MUrray 1-0646, Pasadena
Robert S. Osgood
DUnkirk 2-8278, Los Angeles
Al Peirce Co.
SPruce 5-3537, Long Beach
Roy Forest Products Company
'IRiangle 3-f857, Van Nuys
Tarter, Webster & Johnson, Inc.
ANgelus 9-723I, Los Angeles
Tarter, Webster & Johnson, Inc.
TRiangle 3-f348, Van Nuys
Ray Van Ide Lumber Sales
MUrray f -4668, Pasadena
Warren Southwest, Inc.
FAirfax 8-3165, Torrance
Harry H. White Lumber Co., Inc.
SPruce 5-3409, Long Beach
Wholesale Forest Products Co.
Oleander 5-6312, Beverly Hills
Paul Wright Lumber Sales
TRiangle 7-3088, North Hollywood
A boat tour across San Francisco Bay to famed Marin County and a visit to the grove of redwood trees in Muir Woods National Monument has been arranged for Iumber retailers and their families by the California Redwood Association.
Registra,nts at the ?th Annual Exposltion of the Natlonal Retail Lumber Dealers Assoclation ln San Franclsco on November 13 may sign up for the free tour at the California Redwood Assoclatlon's Hospltality Booth No. 1402 tn San Fra,ncisco Civic Auditorium. The first two hundred wtll go on the Monday afternoon tour. A second tour will be run on Wednesday.
Features of the tour will include: boarding the tour boat ,,Harbor Queen" at famed F isherman's Wharf ; a cruise past ',The Rock" (Alcatraz Island) and the Golden Gate Bridge to the Corinthian Yacht Club pier in Tiburon, colorful waterfront village whose Main Street was a recent community paint-up project; by bus around Belvedere Lagoon with its handsome custom-built homesmore than 70% of which are of redwood; past the new Baptist Seminary-also of redwood; over the spur of Mt. Tamalpais to the cool, shady grove of redwoods at Muir Woods where National Park rangers will tell the story of the Sequoia, sempervirens; back across the Golden Gate Bridge at sunset.
Well-briefed tour guides will be in each bus to point out featuies and answer questions. Duration of the tour: three hours round trip from Nob Hill, site of the Hotel Mark Hopkins (right), convention headquarters, and the F airmont (left) and Huntington hotels.
The Edward Hines Lumber Co. announces that A. R. Dewey, vice-president in charge of western operations, Hines, Oregon, will join the executive staff at the company's General Offices, Chicago. R. L. Jackson has been promoted to g'eneral manager of Hines sawmill and millwork manufacturing plant at Hines, Oregon.
Since 1952
One of the biggest "coming-out" parties for new building materials in industry history will be staged in San Francisco, November 13-16, as part of the National Retail Lumber Dealers Association convention. New building materials that will affect nearly every phase of the construction industry are being gtoomed for the meeting's building materiaJs exposition, advance information from exhibitors indicates.
New ideas range from "armor-plated" finishes for hardwood wall paneling to a factory-sealed "garage and utility-room liner" with its own wainscoting and with perforations in the top two thirds to make it a built-in storage wall.
Among the flrst announcements of new products for the extensive NRLDA exhibits is the one from the world's largest plywood maker, Georgia-Pacifrc Corp., which is preparing exhibits of "at least" 10 new forest products, a new factory-finishing process for hardwoods, and "another real eye-catcher or two if our new plants are in production in time to meet the show deadline."
The initial list includes the low-cost garag:e and utility-room storage-wall liner, a beautiful new pecan hardwood wall paneling, a new look in oak wall paneling, Danish contoured "plyfa-Profile" three-dimensional hardwood plywood, a new method of factory finishing natural wood to protect the surface even under the roughest usage, and a factory-flnished "cabinet panel" in tough, smooth hardboard.
The list, an advance report indicates, also will include displays of a new dimensionally stable flakeboard panel with a "silk finish" hardwood veneer on both sides for kitchen, school and other cabinet work where a tough, easily worked warp-resistant and beautiful material is needed.
Among'other items to be given their first general preview for dealers at the NRLDA session, the G-P report reveals, will be a recently developed premium 2-4-1 combination fir plywood underlayment and subfloor. Like previous 2-4-1, it is tongue-andgrooved, serves a double puq)ose and eliminates joists except at 4-foot intervals and without cross bracing. In addition, the new premium grade has a premium g'lue-line that cuts dampness worries during construction and on-site storage, and it has an extra-thick top veneer to allow better fac-
Videne, a new polyester laminating film produced by The Goodyear Tire & Rubber Company, will have its first full-scale trade exhibition at the National Retail Lumber Dealers Association convention in San F rancisco, opening November 13.
"Although Videne offers outstanding protective and decorative characteristics when applied to a variety of woods, metals, plaitics and other rigid materials, the emphasis for this convention will be on its use on wood and associated wood products," explained E. J. Dunlavy, manager of the companys' plastic frlm and sheeting sales department here.
The Videne display will cover the current range of its applications on paneling and furniture products as well as a demonstration of the intensive testing of Videne lami-
torysanding and to provide additional panel strength.
In the lumber field, among the newer products to be displayed at the show will be a recently-developed G-P end and edgeglued "extra wide--extra long" redwood siding with a roug:h exterior texture. It is long enough to be used vertically on 2-story buildings, and has been utilized by architects and builders for an "unbroken new look" in initial installations of the new product.
Pettibone Mulliken Corporation, 4700 W. Division Street, Chicago, Illinois, has introduced a new 7.000 lb. lift truck with a 4 ft. hydraulic forward reach, lifting to a height of 13 ft., 6 in. It is the latest designed lift truck for lumber handling.
B. J. Stahlman, president, Stahlman Lumber Company, Houston, Texas, reports: "We have found this machine works faster than the averag:e lift truck and because of its reach-out and other benefits, we can load and unload trucks and flat cars from one side. We can reach over low stacks and remove material from high stacks and, because of the absence of a mast, we have no trouble working through low doors of warehouse ceilings since the entire load is of a free-lift nature."
James V. Wright, materials handling director of the NRLDA said: "The Super 7which does considerably more work tlan an ordinary lift truck with the same labor factor-will be exhibited at NRLDA National Exposition, November 13 through 16 in San F rancisco."
nated surfaces in the laboratory, he said. Videne-surfaced plywood in paneling, furniture, kitchen cabinets and store fixtures will be shown in specific products now being marketed. Reverse-printed Videne in wood grain efrects will be demonstrated in use on cabinets, seating units and tables of particle board, and on paneling of low-cost plywood.
A self-contained projection unit in the display will provide a continuous showing of a sound-motion film on Videne, detailing its origin, production, typical installations and test data, the Goodyear official said. In addition, the film will demonstrate the unique processing equipment developed for laminating Videne to plywood and associated wood products on a continuous basis, he stated.
The Goodyear exhibit, located in space 437, will also contain a comprehensive display of products.
1960
September 9, 1960
(Bolilface indieates Advertising in The California Lumber Merchant)
Booth No.
1418-Acme Quality Paints, Inc.
8250 St. Aubine Avenue
Detroit 11, Michigan
F. J. Schulte
914-Acme Steel Company
135th & Perry Avenue
Chicago 27, Illinois
R. M. Snodell
426-Ajax Hardware Corp.
825 S. Ajax Avenue
City of Industry, California
T. N. Tobias
429-Aladdin's Products
50 W. Broad Street
Columbus 15, Ohio
William W. Westfall
1205-Ailied Building Credits, Inc.
P. O. Box 3426, Terminal Annex
Los Angeles 54, California
M. O. Harum
1901-Aluminum Company of America
1501 Alcoa Building
Pittsburgh 19, Pennsylvania
W. C. Hosking
71O-American Builder Magazine
30 Church Street
New York 7, New York
Jack Wyatt
120&-American Collectors Assn., Inc,
5011 Ewing Avenue, South
Minneapolis 10, Minnesota
Victor B. Dourte
316-American Gas Association
420 Lexington Avenue
New York 17, New York
Gerald P. Mullins
443-American Ilome J0'f.agaz,irre
300 Park Avenue
New York, New York
Charles L. Hodrell
320-American Lumberman Magazine
59 E. Monroe Street
Chicago 3, Illinois
Robert L. Dietmeier
651-American Steel & Wire Div..
U. S. Steel Corp.
525 William Penn Place
Pittsburgh 30, Pennsylvania
William R. Fawcett
833-Amerock Corporation
4000 Auburn Street
Rockford, Illinois
Jim Loges
818-Andersen Corporation
Bayport, Minnesota
Harold C, Mattlin
1604-Ardor Manufacturing, Inc.
611 S. Washington Avenue
Royal Oak, Michigan
Arthur L. Snow
510 Armstrong Cork Company
Lancaster, Pennsylvania
tr'. A. Stoner
839-Azrock Floor Products Div.,
Uvalde Rock Asphalt Company
500 F rost Bank Building
San Antonio 6, Texas
J. C. Vynalek
224-Barcett Division,
AUied Chemical Corp.
40 Rector Street
New York 6, New York
B. L. Thompson
1612-Bellwood Company
Division of Packard-Bell
Orang:e, California
Robert Weston
927-The Richard C. Bennett Mfg. Co.
Laceyville, Pennsylvania Richard C. Bennett
141-C. L. Berger & Sons Inc.
37 Williams Street
Boston 19, Massachusetts
Wilbur G. Clark
637-Berns Air King Corp.
3050 N. Rockwell St.
Chicago 18, Illinois
Ralph Davis
204-Berry Door Corporation
2400 E. Lincoln Road
Birmingham, Michigan
Hobart M. Munsell
8O3-Bestile Manufacturing Company
621 S. Bon View Avenue
(P.O. Box 71)
Ontario, California
Jack Malmquist
522-Bestwall Gypsum Company
120 E. Lancaster Avenue
Ardmore, Pennsylvania
C. C. Poole
612-Better llomes & Gardens Magazlne
1716 Locust Street
Des Moines, Iowa
P. C. Goodenough
l15-Biddle Purchasing Company
280 Broadway
(P.O. Box 743)
New York 8, New York
G. J. Brennan
1411-Boise Cascade Corp.
807 Terminal Sales Building
Portland 5, Oregon
Ed A. Stamm
622-8. L. Bruce Company
P. O. Box 397
Memphis 1, Tennessee
John C. F leming
1114-Building Products Dealer Magazine
Hudson Publishing Company
1 First Street
Los Altos, California
Joseph F'. Schram
11l-Building Supply News Magazine
5 S. Wabash Avenue
Chicago 3, Illinois
Jack Parshall
1303-Burroughs Corporation
6071 Second Avenue
Detroit, Michigan
E. A. Thomson
1402-California Redwood Assn.
576 Sacramento Street
San F rancisco 11, California
Charles S, Dickinson
318 & 1320-Caloric Appliance Corp.
Jenkintown, Pennsylvania
Victor L. Klein
131-Cal-Redwood Sales Inc
P. O. Box 1182
Newport Beach, California
H. M. Mansfield
109-Caradco. Inc.
l1th and Jackson Streets
Dubuque, Iowa
H. A. Muir
1610-The Philip Carey Mfg. Co.
Lockland, Cincinnati 15, Ohio
John C. Thomas
8l0-Celotex Corporatlon
120 S. LaSalle Street
Chicago 39, Illinois
J. A. Hash
l22-Certain-teed Products Corp.
120 E. Lancaster Avenue
Ardmore, Pennsylvania
C. C. Poole
1305-C. F. I. Boards, Inc.
3157 Castro Valley Blvd.
Castro Valley, California
William E. Hall
lOO4-Challenge-Cook Bros., Inc.
.
14500 E. tr'irestone Boulevard
La Mirada, California
George Hebard
608-Chevrolet Motor Division.
General Motors Corp.
A-216 General Motors Bldg.
Detroit 2, Michigan
Harold Andersen
1723-Cohn-Hall-Marx Company
40 \M. 40th Street
New York 18, New York
Alvin Goldstein
647-Collin Street Bakery
P. O. Box 836
Corsicana, Texas
Thomas Curtis
329-The Colorado Fuel & Iron Corp.
P. O. Box 1920
Denver 1, Colorado
J. R. Smolenske
639-Continental Can Company
100 E. 42nd Street
New York, New York
Jay R. Paul
1409-Crown Zellerbach Corporation
1 Bush Street
San E rancisco, Califoraia
Theodore A. Spence
3 & 149-Cuckler Steel Span Co.
Monticello, Iowa
Charles Hagen
953-Curtis Companies, Inc.
Clinton. Iowa
Harry C. Smith
431-Daley Store Flxtures Co.
8th Avenue & Edison
Menlo Park. California
C. G. Lea
1104-Daryl Products Corporation
7240 N. E. F'ourth Avenue
Miami 38, Florida
Albert S. Miller
608-DeKalb Commercial Body CorP.
229 W, Garden Street
DeKalb, Illinois
B. J. Sayers
1? 2 l-Weyerhaeuser Company
Dept. of Public Information
P. O. Box 1645
Tacoma 1, Washington
Walter J. Delong
543-Desmond Brothers Paint Co.
L526W.228th Street
(P. O. Box 2216)
Torrance, California
F'rank P. Desmond
1711-Devoe & Raynolds Co., Inc.
P. O. Box 1863
Louisville 1, Kentucky
Robert H. Scheirer
1714-DeWalt Division, American Machine & Foundry Co.
Fountain Avenue
Lancaster, Pennsylvania
Marlin R. Bover
620-Dexter Lock Division.
Dexter Industries
1601 Madison Avenue, S. E. Grand Rapids, Michigan
John B. St. John
624-Disston Division,
H. K. Porter Co.. Inc.
Unruh & Mllnor Streets
Philadelphia 35, Pennsylvania
Gould Donahue
822-Dodge Division, Chrysler Corporation
7900 Joseph Campau
Detroit 31, Michigan
Conrad E. Vaughan
641-Donner Manufacturing Company
12860 Bradley Avenue
Sylmar, California
Howard N. Sweetman
5 & 1601-Douglas Flr Plywood Assn.
1119 A Street
Tacoma 2, Washington
Duane G. McQuilkin
VERflCAL GRAIN CIEAIS RAILROAD
'$ATERIAISTRUCIUN,AI CUTTINGS
INDUSTRIAL CIEARS
LADDER, STOCK BLEACHER 5EATS
EXPORT CIEA{S
TANK STOCK
SATIN ST,IOOIH FINISH
Booth No.
720-E- f. DuPont de Nemours & Co.
10th & Market Sts.
Wilmington 98, Delaware
Art Hitchens
945-Durell Products Inc.
3600 Airport Way
Seattle 4, Washington
E. G. Campbell
747-Easi-Bild Pattern Co., Inc.
P. O. Box 215
Pleasantville, New York
Donald R. Brann
926-Elk Lumber Company
P. O. Box 606
Medford, Oregon
George C. Flanagan
616-Emerson Electric Mfg. Co.
8100 F lorissant Avenue
St. Louis 36, Missouri
C. A. Swanlund
1805-Encyclopaedia Britannica
391 Sutter Street
San Francisco 8, California
Mrs. Nathalia Richmond
1822-F astener Corporation
3702 N. River Road
Franklin Park, Illinois
H. G. Aranda
913-Federal Housing Administration
30 Van Ness Avenue
San Francisco 2, California
Robert C. Macduff
424-Filon Plastics Corp.
333 N. Van Ness Avenue
Hawthorne, California
Arthur M. Barr, Jr.
1509-Flash Manufacturing Company
169 Murray Street
Newark 5, New Jersey
Leonard Gruber
2l4-Fltntkote Company
P. O. Box 2218, Terminal Annex
Los Angeles 54, California
C. M. Imlah
THE CIRCLE "E'' MEANS QUAITY
IIANUFACIURCRS OF F'NE DOUOIAS FIN TUMBEI IOCATED IN AN.^REA IONG NOTEO FOR QUAIJTY FOREST PRODUCTS, R. H. EMMERSON AND SON ARE NOW PNODUCING lN EXCESS Of 55 Mil.r.rON BOARO 'EEI Of F|NE DOUGTAS FtR IUMBET ANNUAI.TY. IHE EMMETSON ITANO ON YOUI I.UMIER IS YOUR ASSUTANCE THAT YOU ANE USING A CAIEfUTTY AAANU. fACTURED PRODUCT, PROPERTY GNADEO, SEASONED AND SI{IPPED ACCORDNG TO YOUR SPECTFICATIONS.
?.O. lcr 6tt, A?coro. Cclllomir, )lllltrkle 21577 tWX-AtG32
1708-Ford Division, Ford Motor Company
P. O. Box 658
Dearborn, Michigan
A. C. Scott
951-l'orest Fiber Products Co.
P. O. Box 68 Forest Grove, Oregon
George Wann
1816-F orest Service
U. S. Dept. of Agriculture
Washington 25, D. C.
Clint Davis
?18-Formica Corporation
4614 Spring Grove Avenue
Cincinnati 32, Ohio
Richard F. Dalton
954-Ed Fountaln Lumber Compa,ny
6218 S. Hooper Avenue
Los Angeles 1, California
Ed F ountain
1705-Frantz Manufacturing Company
Sterling, Illinois
W. L. Black
502-F rigidaire Division, General Motors Corn.
300 Taylor Street
Dayton 1, Ohio
I. D. Rowan
346-Lloyd A. Fry Roofing Co.
5818 Archer Road
Summit, illinois
L. W. Woodward
1812-Gang-Nails Sales Co., Inc.
7525 N. W. 37th Avenue
Miami 47, Florida
Mrs. L. E. Jureit
940-L. F'. Garlinghouse Co., Inc.
820 Quincy Street
Topeka, Kansas
Perdue P. Graves
3 & 7322
General Plywood Corp.
Market at 32nd Street
(P. O. Box 1408)
Louisville 1, Kentucky
Charles W. Hill
5l8-Georgia-Pacifi e Corpora,tion
P. O. Box 311
Portland, Oregon
Edward L. Kimball
1713-Goldblatt Tool Company
1910 Walnut Street
Kansas City 8, Missouri
Mel Goldblatt
43?-Goodyear Tire & Rubber Co.
Akron 16, Ohio
Richard H. Harris
539-C. Hager & Sons Hinge Mfg. Co.
139 Victor Street
St. Louis 4, Missouri
Charles C. Hager
946-Hardware Designers, Inc.
P. O. Box 4 South Hackensack, New Jersey
Frank Hillson
541-Edward Hines Lumber Company 200 S. Miehigan Avenue
Chicago 4, Illinois
Phil Creden
629-The Hobart Manufacturing Co, Troy, Ohio
Edgar Livingston
1417-House & Garden Magazine 420 Lexington Avenue
New York, New York
Burton Zelner
208-Hyster Company
P. O. Box 847
Danville, Illinois
Walter A. St. Clair
449-Intlependent Nail & Packing Co.
106 Hale Street
Bridgewater, Massachusetts
PhiUip L Stone
410-Industrial Truck Division.
Clark Equipment Company
24th Street
Battle Creek, Michigan
Virgil Barnes
1802-Insulite Division.
Minneapolis 2, Minnesota
G. R. Hoppe
Booth No.
lll2-International Concateiated Order of Hoo-Hoo
308-International Harvester Co.
180 N. Michigan Avenue
Chicago 1, IUinois
Warren C. Swanson
180?-International Truss Plate Manufacturing CorP.
4058 N. E. Fifth Avenue
Fort Lauderdale, E lorida
Jerry Allen
235-The I-XL Furniture Co., Inc.
47-0-424 N. Main Street
Goshen, Indiana
A. C. Hamilton
54?-Jencraft Manufacturing Co.
1 Market Street
East Paterson, New JerseY
Ralph Gitkin
l505-Johns-Manville Sales CorP.
22 E. 40th Street
New York 16, New York
Thomas l'. CurrY
1011-Jones Veneer & PlYwood Co.
P. O. Box252
Eugene, Oregon
Allen R. Bolen
1015-Jordan Industries, Inc.
3030 N. W. 75th Street
Miami. F'lorida
S. B. ToPf
826-Kaiser Aluminum and Chemical Sales. Inc.
300 Lakeside Drive
Oakland, California
Richard M. Gerber
1301-Kaiser GyPsum Co., Inc.
Kaiser Fuilding
Oakland 12, California
C. L. CamPbell
7 & t302-The KemP SYstem
Ellington & Co., Inc.
535 Fifth Avenue New York 1?. New York
Dave W. Snow
533-Kentile, Inc.
58 Second Avenue Brooklyn 15, New York
Stuart Baldwin
333-Knape & Vogt Manufacturing Co.
1205 S. Hill Street
Los Ang:eles, California
E. B. Bradley
32?-Kordite ComPany
Macdeon, New York
E. L. Bjornson
526-Kwikset Sales & Service Co.
A Subsidiary of the American Hardware Corp.
516 E. Santa Ana Street
Anaheim, California
William Tell Thomas
339-Lakeland Equipment Company
2240 Highway 92 East (P. O. Box 2175)
Lakeland, l'lorida
Noel D. Wintwood
119-Charles O. Larson Company
P. O. Box 358
Sterling, Illinois
I{. S. Schueler
631-Lasco Industrles
2939 S. Sunol Drive
Los Angeles 23, California
John C. Hunter
1f-Libbey-Owens-Ford Glass Co.
608 Madison Avenue
Toledo 3, Ohio
A. M. Young
918-Life Magazine
Time & Life Building
Rockefeller Center
New York 20, New York
Charles D. Hogan
903-Littrell Hardware Lines, Inc.
3121 E. Twelfth Street
Los Angeles 23, California
Ralph S. Littrell
331-Living For Young Homemakers Mag.
575 Madison Avenue New York 22, New York
Charles H. Coffin
1513-M. Lober & Associates Co.
7 Central Park West New York 23, New York
Morris Lober
105-Local Trademarks, Inc.
87 Madison Avenue
New York 16. New York
John C. Ryder
210-Lockwood Hardware Mfg. Co.
Fitchburg, Massachusetts
Burton A. McCuen
935-Logan Company
200 Cabel Street
Louisville 6, Kentucky
T. C. Dyer
1406-Long-Bell l)ivlslon, Internatlona.l Paper Company
928 Grand Avenue
Kansas City 6, Missouri
V. A. Sells
602-Look M.agazine
488 Madison Avenue
New York, New York
Patrick H. Gannon
90?-Lumber Dealers Research Council
316 Ring Building
Washington 6, D. C.
Raymond H. Harrell
7 24-Tlre Lumbermen's Mutual Insurance Co.
Lumbermen's Heights
Mansfield, Ohio
W. M. Marlowe
l?l?-Lumber & Plywood Dlvislon
Weyerhaeuser Company
First National Bank Building
St. Paul 1, Minnesota
David H. Newton
706-Lyon, Inc.
Knickerbocker Building
643 S. Olive Street
Los Angeles 16, California
R. L. Bowden
610-Macklanburg-Duncan Company
P. O. Box 1197
Oklahoma City, Oklahoma
Paul I'loyd
508-Marsh Wall Products, Inc.
P. O. Box 652
Dover. Ohio
J. L. Burris
50E-Masonite Corporatlon
111 W. Washington Street
Chicago 2, Illinois
Donald F. Silk
1818-Medford Corporatlon
P. O. Box 552
Medford, Oregon
E. C. Nare
332-Metalbestos Division.
William Wallace Company
P. O. Box 137
Belmont, California
Robert A. McHugh
433-F red Meyer of California
1499 Potrero Avenue
San Francisco. California
D. E. Green
618-Minnesota Paints, Inc.
1101 Third Street, South
Minneapolis 15, Minnesota
James S. Begg
1501-The Monarch Marking System Co.
216 S. Torrence Street
Dayton 3, Ohio
C. F. Zeller
841-Monroe Calculating Machine Company, Inc.
555 Mitchell Street
Orange, New Jersey
Patrick J. Scully
1318-Moon Manufacturing Company
5437 T\Meedy Boulevard
South Gate, California
Tykye Camaras
123-The Morgan Sigrr Machine Co, 4510 N. Ravenswood Avenue
Chicago 40, Illinois
Ray F. Morgan
5l4-Multiplex Display Fixture Co.
910-920 N. Tenth Street
St. Louis 1, Missouri
L. C. Long
160$-National Gypsum ComPanY
325 Delaware Avenue
Buffalo 2, New York
Richard R. Bevan
Larkin Hall Annex-National Lumber Manuf acturers Association
1319 18th Street, N. W.
Washington, D. C.
Loren Dorman
633-National Oak F looring Manufacturers Assn.
814 Sterick Building
Memphis 3, Tennessee
Henry H. Willins
139-National Paint & Varnish Co.
2835 E. Washington Blvd.
Los Angeles, California
Melvin Spellens
612-Nattonal Plan Serl'lce, Inc.
1700 W. Hubbard Street
Chicago 22, Illinois
Roy V. Winters
912-The National Plastics Products Co.
Odenton, MarYland
James Richards
1701-NRDLA Information CenterSponsored by Living For Young Homemakers Magazine
1106-NRLDA Message CenterSponsored by Ameriean Airlines
1603-New Castle Products, Inc.
P. O. Box 353 New Castle, Indiana
R. H. McConville'
1324-Nichols Wire & Aluminum Co.
1981 W. Avenue 140 San Leandro, California
M. J. Kramer
814-Norge Sales CorPoration Merchandise Mart Plaza
Chicago 54, Illinois
520-NuTone. Inc.
Madison & Red Bank Road
Cincinnati 27. Ohio
Paul Venezia
1410-Olymptc Stalnod Products Co.
1118 Leary WaY Seattle 7, Washington
Philip W. BaileY
1017-Pabco Divisions, Fibreboard Paper Products CorP. 475 Brannan Street
San Francisco 19, California
F'rank T. Wilson
231-Panelboard Manuf acturing Company, Inc.
222 Pacific Street Newark 5, New Jersey
J. L. Parker
1013 Parmco
8955 Central Avenue Montclair. California
William Graef
1012-Pesco Products
Bedford, Ohio
R. H. Montgomery
5S5-Plckerlng Lumber Corp.
Standard. California
F. F. Momyer
9O4-Pioneer Plastics Corporation
7735 S. Paramount Boulevard
Los Angeles, California
A. D. Provisor
441-Plywall Products Co., Inc.
P. O. Box 625
F'ort Wayne, fndiana
Patrick Dakin
726-Popular Mechanics Magazine
200 E. Ontario Street
Chicago 11, n[nois
Daniel J. Coleman
412-Popular Science Monthly Magazine
355 Lexington Avenue
New York, New York
William Balgley
418-Porter-Cable Machine Co.
700 Marcellus Street
Syracuse, New York
J. A. Carrig
549-Potlatch F orests, Inc.
Lewiston, Idaho
Mrs. Beatrice M. Davis
We Plon to Be There, Too . . . Hope We,ll Be Seeing you -
. .
N.R.t.D.A. Building Moieriols ExpositionSAN FRANCISCONovember l3-16
-::
BfLt HANEN, Mgr.
526 Oceon Cenler Building o Long Beoch 2,
Phones: HEmlock 5-5&7 o SPruce 5-3537
Booth No.
1806-Powerline Sales, Inc.
540 S. Monterey Pass Road
Monterey Park, California
J. E, Hart
820-Power Nail Company
961 W. Montana Street
Chicago 14, Illinois
A. H. Siewart
414-Preway, fnc.
1430 Second Street, North Wisconsin Rapids, Wisconsin
H. Shea
1413-Protestant Church Buildings
Magazine
27 E. 39th Street
New York 16. New York
John R. Doscher
12 & g31-Pruden Products Company
Evansville. Wisconsin
Clark Prudhon
1502-Radco Products. Inc.
3121 Skyway Drive
Santa Maria. California
George Radford
1 37-Ralston Industries
P. O. Box 886
Belmont, California
Raymond E. Holland
923-Ramset X'astening System
289 Winchester Avenue (P. O. Box 1840)
New Haven 4, Connecticut
John N.. Schwaller
1 & 1510-Red Cedar Shingle Bureau
5510 White Building
Seattle 1, Washington
Virgil G. Peterson
212-Re,mington Arms Company, Inc.
939 Barnum Avenue
Bridgeport, Connecticut
George Evans
12 & 1f_0-8--Reynolds Metals Company
6601 W. Broad Street
Richmond 18, Virg'inia
R. H. Graham
805-Ronel Corporation
P. O. Box 1265
Opa-Locka, F lorida
W. L. Klinkenstein
831-The Ruberoid.Company
500 F'ifth Avenue
New York 36. New York
R. G. McCoy
1609-Rust-Oleum Corporation
2425 Oakton Street
Evanston, trlinois
Robert A. Ferguson
Z20-Rylock Company, Ltd.
2485 Washington Avenue
San Leandro, California
O. B. Henderson
1314-Sanford Truss, Inc.
2101-A West Ball Road
Anaheim, California
. Glenn Smith
?12-Sargent and Company
45 Water Street
New Haven g, Connecticut
frwin M. Towers
1613-Saturday Evening Post Magazine
Independence Square
Philadelphia 5, Pennsylvania
John G. Pontius
551-Schlage Lock Company
2201 Bayshore Boulevard
San Francisco 19, California
Charles M..Luthy
116-Shelby Metal Products Co.
P. O. Box 525
Shelby, Ohio
W. H. Kinnaird
949-Sherwin-Williams Company
101 Prospect Avenue, N. W.
Cleveland 1, Ohio
E. G. Williams
708-Signode Steel Strapping Co.
2600 N. Western Avenue Chicago 47, Illinois
C. Howard Carlson
TOM DUNCAN, Assf. /llgr. Gclifornio
Teletype: tB 5tl3
l7l9-Silvatek Divlslon
Weyerhacuser Company
P. O. Box 1645
Tacoma 1, Washington
S. Paul Harkonen
1401-Simpson Logging Company 1010 White Building
Seattle 1, Washington
Thayne B. Jongeward
1325-Simpson Redwood Company 1010 White Building
Seattle 1, Washington
1814-Small Business Administration
525 Market Street
San tr'rancisco 5, California
E. L. Turkington
722-Ra.lph L. Smtth Lumber Co.
P. O. Box 697
Anderson, California
A. B. Hood
13O7-Snellstrom Lumber Company 2818 W. 6th Avenue
Eugene, Oregon
Gerald Snellstrom
922-Southern Pine Association
520 National Bank of Commerce Building
New Orleans 4, Louisiana
W. H. O'Brien
1825-Space-Planner Co., Inc; P. O. Box 1191
Tucson, Arizona
William Wilde
451-Spotnails, Inc.
L527-45 Lyons Street
Evanston, Illinois
C. W. Babcock
1801-Standard Dry Wall products. Inc. (The Thoro System)
New Eagle, Pennsylvania
Robert C. Saunders
4O7-Stanley Electric Tools Div..
Stanley Works
New Britain, Connecticut
Harry Amtmann
ARMSTRONG CUSHIONTONE
AZROCK FLOOR TILE
BERRY GARAGE DOORS
CONOLITE PLASTICS
DUPONT POLYETHYIENE
FRY BONDED ROOFING
OLYMPIC STAINS
RYLOCK PRODUCTS
UNI.BUILT FIREPLACES
IYEISER TOCKS
We ore Seleclive .-. qlvqys looking for qnd bringing to our customers only the BEST in building mcteriqls.
Our solesmen personclly contccf our cusfomers eqch week, keeping them abreqsf of the BEST in building mcteriols.
Our weekly truck runs out of eqch of our worehouses, keep our cuslomers. well stocked with lhe BEST of building mafericrls.
Booth No.
408-Stanley Steel Strapping Div.,
Stanley Works
New Britain, Connecticut
Harry Amtmann
906-Sunbeam Corporation
5600 W. Roosevelt Road
Chicago 50, illinois
T. Oughton
435-Tarter, Webster & Johnson, Inc.
'
2740 Hyde Street
(P. O. Box 3498)
San Francisco, California
Ralph Prouty
93?-Tennessee Stove Works
Chattanooga 1, Tennessee
L. H. Caldwell, Jr.
1309-TECO Quality Control Service
1319 18th Street, N. W.
Washington, D. C.
David R. Norcross
1203-Timber Engineering Company
1319 18th Street. N. W.
Washington, D. C.
l2O-Timberlane Lumber Company
173 Pearl Street
(P. O. Box 668)
Eugene, Oregon
R. B. Taylor
635-Trewax Company
5631 S. Centinella Avenue
Culver City, California
Jason A. Reitzi
13O8-Tropicraft, Inc.
568 Howard Street
San Francisco 5, California
James E. McCloskey
11 & 933-Truss Connectors of America
4010 N. Westshore Boulevard
Tampa, Florida
Harry S. Hansen, Jr.
920-Union Pacific Railroad Co.
1416 Dodge Street
Omaha 2, Nebraska
Paul G. Beach
?16-United Shoe M-achindry Corp.
140 Federal Street
Boston 7, Massachusetts
David M. Gibson
835-U. S. Aluminum Siding Corp.
10551 Anderson Place
F ranklin Park, Illinois
Norman S. Gilbert
626-United States Gypsum Company
300 .W. Adams Street
Chicago 6, Illinois
Roy R. Mcclayton
808-United States Pl5rwood Corp.
55 West 44th Street
New York 36, New York
Walter Kent
650-U. S. Steel Corporation
525 William Penn Place
Pittsburgh 30, Pennsylvania
William R. Fawcett
527-V. S. Steel SupPly Division.
525 William Penn Place
Pittsburgh 30, Pennsylvania
950-Universal C.I.T. Credit Corp.
650 Madison Avenue
New York 22, New York
Leonard Rider
837-The Upson Company
Stevens Street
Lockport, New York
J. Douglas Swick
722-Yalley Craft Products, Inc.
Lake City, Minnesota
Carl E. Weinmann
911-Versa Products Company
Lodi, Ohio
Lester C. Coe
l?03-The Visador Company
940 Visador Road
Jasper, Texas
Don Hall
135-Visking Corporation
6733 W. 65th Street
Chicago 38, fllinois
W. A. Heinemann
1204-Warp Brothers
1100 N. Cicero Avenue
Chicago 51, illinois
John M. Norton
R. W. F oster
113-Weiser Lock Company
4100 Ardmore Avenue
South Gate, California
J. F. Twitchell
l50Hilest Coast Lumbermen's Assn.
1410 S. W. Morrison Street
Portland 5, Oregon
R. H. Hunt
1201-Western Building Magazine
?31 S. W. Oak Street
Portland 5, Oregon
tr'rancis Brown
921-Western Lock Manufacturing Co.
2075 Belgrave Avenue
Huntington Park, Califoraia
Ilarry Korse
l40fwestern Pine Assoclation
510 Yeon Building
Portland, Oregon
Leo W. Beckstrom
1323-Western Pine Supply ComPanY
5760 Shellmound Street
Emeryville, California
Michael l'. Berni
1415-Western Red Cedar Lumber Assn.
4403 White-Henry-Stuart Bldg.
Seattle 1, Washington
Donald W. Pleier
1llO-Westinghouse Electric Corp.
246 East 4th Street
Mansfield, Ohio
C. L. Strawcutter
Booth No.
l43-Winter Seal CorPoration
14575 Meyers Road
Detroit 27, Michigan
Arthur W. Steinberg
512-Winton Lumber Sales Co.
3100 W. Lake Street
Minneapolis 16, Minnesota
Paul Williams
939-Wood Components ComPanY
P. O. Box 308
Eugene, Oreg:on
' Gerry MoshofskY
3lG-Wooil Converslon ComPanY
F irst National Bank Bldg.,
St. Paul 1. Minnesota
K. C. Lindley
?O2-Yale Lock & Hardware Division
11 South BroadwaY
Baird J. Simpson
312-Yancey Company
GROW YOUR OWN REDWOOD LUMBER-Lumber dealers vtsttlng the Slrnpson Butldtng Products exhiblt (space #1325' #1401, Civlc Audltorlum) durlng the NRLDA Exposltion, November 13-16, ln San Franclsco, wlll bo presented wlth one-yearold redwood seoillings. Glven good growing condltlons, lrr 60 years the seedlings, which are from Slmpson's extensive 245'000-acre tlee farm, wlll provlile enough lumber for an avereg:e home. Lumber dealers who take advantage of tho Collfornia Redwood Assoclation-sponsored tour during the show u'lll have an opportunlty to vlslt redwood grove€r in Mulr Woods. Lumber dealers also wlll h.avo an opportunlty to r'lstt San Francisco's hfutorlc Flsherman's Wha,rf, shovvn in the baokgrounal.
Rolotite to Be Featured at NRLDA Show
30th & B Street
' Sacramento 6, California
R. X'. Cutler
"Rololite," a revolutionary new crosscorrugated fiberglass reinforced plastic panel in 50-foot rolls, will be publicly unveiled by Filon Plastics Corporation of Hawthorne, Calif., at the National Retail Lumber Dealers Association show, Nov. 1316 at Civic Auditorium and Brooks Hall in San F rancisco.
Filon displays-at Booth 424-will illustrate the growing number of applications for fiberglass panels, demonstrate the product's sturdy characteristics, and emphasize new uses being discovered almost daily, according to David S. Perry, president.
Another exclusive Filon development to be exhibited is "Filoplate." Company personnel will be present to discuss the complete product line with visitors.
(Continued from Page 50) ance. And, because of the unique problem of building the house-step-by-stetrF-to coincide with the development of the screenplay, they had to use materia.ls they could handle and build with easily and quickly.
In the film, the construction of the house is geared to a love affair between Douglas and Kim Novak, with the final scenes filmed at the house the day it was completed. In fact, in order to keep pace with the plot, some portions of tlte home had to be built almost overnight.
Watching the house in the movie go up, the average citizen is bound to get ideas for his own inevitable dream house: ideas from the exotically oriental style; from the materials used (predominantly wood) and the ways in which wood so beautifully combines with other building materials. And' he'll get a much better view than the usual "sidewalk superintendent" gets, since the movie takes him right up close to the actual hammer-and-nail operations and through to completion of the house.
Much of the individuality in the house stems, of course, from the fascinating array of lumber and wood products used in its construction-both inside and out. Basic framework of the house is stud walls with plank-and-beam roof and ceiling, but applied with new ideas and considerable imagination to have audiences ooh-ing and ahhing. The laminated wood beams, for example, permit gteater spans than standard roof systems, and the dramatic nesting of the structure's six levels creates a gTandeur that outstrips most houses of comparable size.
Those who have already seen the filmand the spectacular house it stars-wonder what Kirk and Kim. as well as the architects and desigrrers, will do for an encore.
The last regular meeting'of the Central California Dry Kiln Club for 1960 will be held at the Fluor Products Company, F riday, November 4, near Windsor on Shiloh Road near Ilembree Lane, west of Highway 101, about 10 miles'north of Santa Rosa.
Charles Smith, yard and dry kiln superintendent, has arranged an outstanding program:
9100-10:00 A.M.-negistrati0n at the General offices of Fluor Products Comoanv. Turn left off Shiloh Road at the second road to reach the company offices.
l0:00-12:00 noon-Tour of lhe company's yard, kilns, and remanufacturins facilities. These include (1) northern California's most modern timber laminating Dlant where Douglas-fir is fabricated into glued laminated beams and arches, (2) ieinanufacture of redwood into tanks and cooling towers,
12:00-1r30 P.M.-Lunch at the Flamingo Hotel, Santa Rosa, as guests of the Fluor Products Company.
1:30-2r00 P.M.-Bu3ines3 meeting, President Joe Hughes, Hughes Bros. Lumber Company, presiding.
2:00-4:00 P.M.-Technical Meetlng, Mr. William A. Dost, Director of Research. and Mr. William Brubaker, Technical Services Supervisor, at the California Redwood Associa- tion, San Francisco, will be guest speakers.
SUBJECT: TECHNIQUES T0 ACHIEVE UNIFORM MOISTURE C0NTENT tN K|LN DRTED
LUMBER Charles Smith of Fluor Products has suggested three specific problems that will be included in the talks and the general dlscussion:
(U qontrol.of -moislure content in ends of Douglas-fir dimension (?) g.ryiitS lumbcr.from diffe.r€nt areas to unifolm moisiuii"ibntent (J) trnal conortrontng for better moisture equalization ilotiee: since.this_ meetlng is being h-erd in'the soutiern range of the redwood area. members of the Redwood Seasoning Clmmittee tdirttoiiiii-h'EOw-obd'ir;;;i;iio;i;:i,i industry..men in this area are Invited oy the riuoi'-C6md;tio-;;;fiiiti';; ;;; join in the technical dlscussion' HARvEy !.._gMrTH, secretary-Treasurer, Central California Dry Kiln 0luO. -- -''
Morrie Greenlaw has been nimed minager of Steiner Lumber,s brand-new 10 acre North Highlands (Sacramento) yard, according to George steiner. The new operation repraces sieiner's smallei c_armichael yard and places the firm in a better position to service all points of the mushrooming Sacramento area from either Steiner Lumber's ',downtown" yard on Second Avenue, or the new installation which is located near McClellan Air F.orce Base. Greenlaw, who at one time represented the old Bonnell, Ward & Knapp wholesale organization in the Valley, has been with the Steiner organization for the past five years.
For a quiet moment of relaxation from tho tenslon and bustlo during the Natlonal Reta,ll Lumber Dealers' Assoclation convontlon ln San Franclsco, lumber dealers are lnvlted to stop ln at the "Tea.house of the f'ortunate Dealer." Here IIen Llndley' dlrector of advertlslng for Wood Converslon Co., samples a, cup of tea and a, crlsp fortune cookle which will be served eech visItor at Jhelr Booth #10 by charmlng Orlental hostesses.
"Dealers should fintl the a,tmosphere of our Teahouse a pleasant contrast to the hoctic pace of the show," sta,ted iI. D. Fischer, \ilood Conversion buildlng products sales mana,ger, "and we hope all of our lumber dealer friends will stop in you may ffnil a prlze ticket in your fortune cookle."
I il-'lnr1 , ,tor-,_,-:
Iarl ,: :-
Here's a booklet that saves you money on Income Taxes! Whether your car is used for business or pleasure, you are entitled to a deduction for all or part of your everyday expenses. In order to take your deductions, the Internal Revenue Department insists that you keep records of aII expenditures. An "Automobile Expense Record" booklet gives you a convenient place to keep track of your daily purchases for a full year. All expenses, from g:asoline to tolls and interest charges, are covered. A handy summary gives your "net" expenses for the year.
Single copies are available for 10c eachsend along a self-addressed, stamped envelope to Wedgewood Press, 39 Llncobr Ave.' Roslyn Heights' N. Y.
Georgia-Pacific announces the purchase of the Danell Proctor Plywood Company of Memphis, Tennessee. Company spokesmen indicate that the modern wholesale distribution warehouse acquired in the transaction will be incorporated into the nationwide sales system of the big forest products firm. Former owners J. W' "Woodie" Forbes and Darrell Proctor will remain with the corporation. The acquisition marks G-P's entry into the important Memphis marketing area. The nationwide warehouse system serves retail building materials'dealers with the numerous plywood, hardboard and specialtyproducts manufactured by the corporation.
if g,, ollV- shipsid€ d,ry kitn in Catifornial This modern facitity, DurrI Dy tncrnal lor the Harbor^Kiln Company, is located directiy adJacent tc Encinal's Berth 6, Alameda, Californja. lt otferi rmp0rters, exp0rters and processors of lumber and plywo0d all tnese servtces at one advantageous location . lbiorng, un_ ioading. storage. drying, planing and processing oi Ir"rber; 9l90ullg:, processing and s.torage of plywood. and on_the.spot ratt, truck and shrp connections.
!1,v.e ,ql Transporta,tionl ,Here's how the kiln,s convenient ship_ sr0e tocatt0n greatly reduces transportatton c0sts.
o for imporled lumber. Steamer line rates apply to Encinal Berth 6. There are no additional transpoiiation cnarges from point of rest on dock to the kiln.
For export shipment. Lumber for drying is received 0trecUy.at krtn by truck or rail. When dried or processed, lurnber is available at the dock for loading to ihip.
Capacity,of the kiln is 1,000,000 board feet of lumber per month. The facility. is 0perated by personnel with many years 01 .expelence in drying and processing lumber. Temperature an0 nurntdrty c0ntrol rs maintained with great precision through fine instrumentation.
lnquiries regarding rates and charges should be made to the Haroor Kitn ^Uompany, Box 142, Alameda, California. phone LAkehurst 2-2512.
These features illustrate some of the main points of interest at the, Harbor Kiln Company's plant and graphically demonsrrare rne a0vantages 0t tts shipside location:
I Doc&, (Encinal Termintls is sert,jced by stcdmship lines. opera.tittg to anl lront mos! u,orl? porrs, iic_itding,,all lines operating lrom lapan,'f-ctnnosa, Hong.Kotg, tbe Pbilippines, Soutli Pacific, Cenrrai Americr anJ Etrope. Encinal is dlso seried by lines loading lor Europe, Hau'aii, Central and'Soutb America, tlte Orient dntl otber ports tbrougbout tbe u'orld.)
2 Transit sbed, lor stordge and banrlling ol inbountl pllutood ani miscellone0ut carpo,
3 Air drying urea.
1 Kiln drling area.
5 lfldrebouse lor grooring and bandling ol pl1,u.ood.
6 l:acility lor serficing and planing lunbcr.
7 Spur track lor direct lodcling Io cars fr.om dry kiln t'or ntotentetl u! irnport rail rates to orlrland poinls.. R_ail_ tarills permit lnnber anrl p11,1,66j 16 be included in the same rdil cn.
P.O. Box 142, ALAMEDA, Colifornio
Lumber and building material dealers have much to Iearn from retail merchandisers of consumer goods, W. J. Harris of Chico' California, assistant division manager of the western retail division of Diamond National Corp., told Calaveras Cement Company sales and executive personnel at a meeting in San Francisco on October 14.
He said that aggressive advertising and merchandising programs are essential to growth in tlris competitive fleld, and cited examples of his company's own experience to back up the point.
"We have moved many of our Diamond stores from the railroad track to Main Street just by efficient advertising, in spite of the fact that no physical locations have heen changed," Harris said'
As a pa,rt of its merchandising program' Diamond has put a "new lo;k" on run-down, out-dated builtlings and yards by re-
modeling or completely replacing them, convertetl to modern and efficlent mechanical handling, instituted clean and orderly in-store displays of merchandise, and made sales leaders out of merchandise sleeping in the back room, he declared.
Backing up its new merchandising program with heavy plannedproduct advertising, the company has surprised itself with some of the results it has obtained, according to Harris'
For example, it achieved a ten-fold increase in its sales of lawn mowers in i single year, and one of its 53 stores sold more roll roofing paper in a four-day special than it had sold in three previous years combined.
Harris sa,ld the California-Idaho-Washington territory served by Diamond's 53-retail outlets constitutes the "best potential growth a,nd sales area in the Untted States."
The Calaveras sales meeting'was presided over by MeI J. London, vice-president in charge of marketing. Calaveras is a division of The Flintkote Company. The meeting was held in San I'rancisco at the Commercial Club.
Al Boldtfor your fine qnd friendlY response during the "shqkedown cruise" of our new Wholesole orgonizotion this post yeor.
Our gool is to become YOUR source for Quolity Lumber, bocked up by Dependoble Service ond Fost Shipment-by Roil or our own Truck fleet.
Thonksogoin...ondmoy we serve You soon?Chorlie Beocom Oscor Green Jock Sr. Morrin
One of the major forest products firms in the country, Georgia- Pacific Corporation, has announced its endorsement of the Lumber Dealers Research Council by becoming a supporting member of that group. The Council, formed in 1948 with the purpose of ad_ vancing'the building materials dealer through applied research, is primarily known for its development and promotion of the Lu_ Re-Co component building system,
In joining the Council, Georgia-pacific reflected ,.confidence in the progressive and dynamic approach to problems which the Council has displayed in the past few years." ft was further stated that, "Georgia-Pacific, as a research-minded organization, feels certain that participation in the Council's activities will be of benefit to all parties involved."
A stutly compiled b5r The Travelers Insurance Companles shows that speed was responsible for 12,980 traffic deaths ln lg60-more than 43/o of the total.
C)ffices, Yord, Covered Storogeldeol Arrcngements for Wholesole Lumber Operotion
- Adiacent to Sontcr Ana FreewoyCOT|IPIETE tlLllNG
2 Spur Trockr Avoiloble
The Outdoor Living Center, one of three special "idea corners" at the ?th annual NRLDA Building Materials Exposition, November 13-16, will be an all-redwood pavilion of Japanese teahouse influence, designed by world-famed New York designer, William Pahlmann, F"ellow of the American Institute of Decorators. The Outdoor Living Center is being co-sponsored by NRLDA and the California Redwood Association.
Enlranced by extended redwood decks and backed by the latest designs in redwood fencing, the central structure is of redwood post-and-beam construction with permanent corner walls, of saw-textured
redwood, and sliding shoji doors. The entire unit may be closed in with sliding storm doors to adapt it for use as a guest cottage in foul weather.
Included in the outdoor living setting will be the newest designs in redwood leisure furniture, a rolling electric barbeque unit by Frig"idaire with redwood working surfaces attached, and dwarfed (bonsai) trees in attractive redwood planters.
Information about the grades of CRA certified redwood used in the Outdoor Living Center and recommended flnishes for all elements of the structure may be obtained at the NRLDA Exposition in CRA's Hospitality Center at Booth 1402 in the Civic Auditorium.
Information and sigr-up for CRA's free boat and bus tour of San Francisco Bay and Marin County are also obtained here.
True Vinyl Flooring and Evergleam Counter Top will be exhibited by The Goodyear Tire & Rubber Company at the National Retail Lumber Dealers Association convention in San F'rancisco, opening November 13. !'ocal point of the exhibit will be a new kitchen display unit designed to show approved methods of applying Everg:leam Counter Top.
In addition, the complete range of Evergleam Counter Top will be shown, including a new line of styles coordinated for use with certain Goodyear Vinyl flooring presentations. F'looring displays will feature the full line of products, ineluding new colors and new styling. The Goodyear exhibit will be located in space 435.
Stewart S. Hawes, president of Blyth & Co., Inc., New York, and Robert E. Flowerree, Jr., president of GeorgiaPacific Paper Company, Portland, Oregon, were elected directors of Georgia-Pacific Corporation at the August meeting of the Board, announces Owen R. Cheatham, chairman of the corporation.
Mr. Flowerree replaces H. S. Daniels, who resigned as a Georgia-Pacific director and was elected chairman of Georgia-Pacific Paper Company. Flowerree makes his home in Poltland, Oregon, where the corporation's general offrces are located.
The Georgia-Pacific board also elected John S. Brandis to the new office of senior vice-president, timberlands and production, announces Robert B. Pamplin, president of the corporation
OTHEN, STANDARD CAL.WOOD DOOR TYPES INCLUDE
Flush Combinqtion
Louvre
Folding
Fir Sosh
SPECIES INCLUDE
Joponese ond Domestic Birch Ash
Beech
Selected Philippine Mohogony
Ribbon Mohogony
Mosonite Hordboqrd
Mosonite Hordboord ( Prime-coqted l
Lord, let me never tag a moral to a tale, nor tell a story without a meaning. Malie me respect my material so much that I dare not slight my work' Help me to deal, very honestly with words ind with people, for they are both alive. Show me that, as in a river so in a writing, clearness is the best quality, and a little that is pure is worth more than much that is mixed.
Teach me to see the local color without being blind to the inner light.
Give me in ideal that will stand the strain of weaving into human stuff on the loom of the real.
Keep me from caring more for books than for folks, for art than for life.
Steady me to do the full stint of work as well as I can; and whln that is done, stop me; pay what wages Thou wilt, and help me to say, flom a quiet heart, a grateful Amen'
-Henry van DykeA general and a colonel were walking down the street. They met many privates, and each time the colonel would saluie he would mutter, "The same to you."
The general's curiosity got the better of him and he asked: "Why. do you always say that?"
The colonel answered: "I was once a. private anil I know what they are thinking."
'We've been reading a lot in the past month about Macaulay, an English writer of several generations back. To me the most notable thing about that gentleman was what one of his close friends of that time said about him. "I only wish," he remarked, "that I were as sure of ANYTHING as Macaulay is of EVERYTHING." We're not without our Macaulays in these days, either
They had been sitting in the swing in the moonlight alone.-No word broke the stillness for half an hour until"suppose you had r[orl€]," she said, "What would you do?"
He threw out his chest in all the glory of young manhood. "I'd travel !"
He felt her warm, young hand slide into his. When he looked up she was - gon6. IN HIS HAND WAS A NICKEL!
"Intelligence, patriotism, Christianity, and a firm reliance on-Him who has never yet forsaken this favored land, are still competent to adjust, in the best way, all our present difhculties'"
-Abraham Lincoln(Prepa.red by George H. Phllltps, Chlof, Supply Divlslon' U.S. Army Engineer Dtstrictr St. Louts)
Mr. Chestnut, who was of nominal size, and Mr. Douglas' who was tall and willowy, were both courting Osa. While lumbering thru the forest, Chestnut said, "I often ponderosa what you go with Ilouglas fir." Osa said, "Although he has a buckeye, is not very poplar, and does not spruce up very much, his character is as strong as an oek and though you travel the length and width of the land, any sapwood tell a girl she couldn't sycamore honest man, and his shortcomings do not a.lder the fact that I love him'" Chestnut left in a hufr' and Osa met Douglas down near the beech and said, "Well' I've decided to marry you, and Chestnut will no longer grrm up the works." They decided to cedsr friends and agreed that Rodwooil be the best man and Basswootl let his eliler sister, Mognolla, be the bridesmaid.
Os& wore a locust wedding g'own and Douglas wore a black walnut colored suit, which was a little too larch for him. They were married and all their friends were very happy when they saw Douglas with a cypress her to his bosom and say, "No longer will I have to plne for you," and she sighed and knew her heantwood never let her love another.
The more a man is educated, the more it is necessary, for the welfare of the State, to instruct him how to make proper use of his talents. Education is like a doubleeagia sword. It may be turned to dangerous usages if it is not properly handled'
-wu Ting-FangHer car stalled at the corner and the traffic light changed red, yellow, green; red, yellow, green, etc. The polite policeman stepped up beside her car and said, "What'sa matter' lady; ain't we got any colors you like?"
Quality is the life of conversation; and he is as much ouf who-assumes to himself any part above another, as he .who considers himself below the rest of so-ciety. Fa-miliar- ity in inferiors is sauciness; in superiors it is condescensibn; neither of which is to have being among companions, the very word implying that they are to b-e equa,l. Wh91' therefoie, we havC ixtrlcted the company from all considerations of their equality of fortune, it will immediately appear that, to make it happy and polite, there must nothing Le started which shall discover that our thoughts run upon any such distinctions. Hence it wiil arise that benevolence must become the rule of society, and he that is most obliging must be most diverting.
_Richard Steeletroditionol ond ANNUAI is alwoys-wefcome CHRTST/HAS on ifs wqy fo you .
It's lime right now to stort thinking oboul your Personol Greeting so we con deliver it to All your friends ot rhe Holidoy Seoson
(-Card Courlesy of West Coast
Your Advertising Dollqr never buys o bigger borgoin lhon this worm qnd friendly issue never gets your own Seoson Greetings lo more friends ol less cosl thqn through the singte medium of this one splendid issue.
BiggerBrightellstisr lhon ever, fhe 1960 edition will once ogoin be the ploce to meef ond greet Old Friends, Cuslomers ond Suppliers throughout lhe scoltered West Coost building mqte;ols industry.
To All Our Regulor Adverlisers: PTEASE RESERVE YOUR SPACE EARIY so we mqy sqve your preferred position this yeor.
(Here's c Dcndy Hcndy Order Form:)
Absolutely NO INCREASE in Advertising RotesUse This Hondy Blqnk for yOUR Spoce Order: (Regulor Adverrisers' usuol Frequency Discounr Rqtes wilr Appry)
ONE TIME RATEST (these special, low Color Rates will apply to the DECEMBER i issue ONLY)
Btack& Black& Black& Rte"h White Red Green Green
n $14q.00 ! 9150.00 D $16t.00-n
({eSular Advertisers' usual frequency discount rates will apply where only Color and Greetirigs ,ie "aa"J to standins 'Ad. yhete, 1, completely tpry 4d is made-up, it will be nec-essary to add the minimum gl0 Composition charge.) !,eneat last year's copy n Other Colors: $70 for each color f_I,ease_make up new copy for us tr We will send in copy ourselves
Full Poge Holf-Poge Quorler Eighth No Ad Copy Con Be Accepted After November 2l Plesse Get Yours in Ecrly for Best position
In the case of institutional lumber advertising, the old saw of "Low Man on the Totem Pole" turns into a paradox. The more advertising the manufacturers do, the more the retailer benefits-because he is last in line.
West Coast Lumbermen's Association carries on a broad prog:ram of institutional advertising. The message reaches thousands of builders, farmers, designers, specifiers and architects. And where do these people buy the lumber they use ? The obvious answer is the retail lumber dealer.
Several different .WCLA advertising campaigns are now in progress, each directed to a separate group of lumber users and specifiers. One of these groups-the architects and designers-will be reached through their professional magazines by a new and colorful series of ads featuring outstanding: and award-winning structures of wood, Layouts of the full-page ads are closely integrated with the designs of the structures pictured in the ads. The l'irst Presbyterian Church of Vancouver, Washington, for instance, has a high, extended roofpeak jutting out over a long, covered passag:eway leading into the church. Strong vertical lines are dominant, through the steeply-pitched, cedar-shingled roof, the vertically-installed Douglas fir siding and the high, .narrow glass facade in the end wall gable. The ad layout accentuates these lines, leading the reader's eye down into the copy at the lower part of the page. "Here is an expression of design freedom at its flnest," says the ad.
Desigrred by the Portland architectural
firm of Stewart & Richardson, the church received an Award of Merit in the March competition of the Oregon A. I. A. Chapter.
Another award-winning design is featured in the May advertisement, this time a Bellevue, Washington residence desigred by Wendell Lovett. Blending into the black and white photo of the house is a crosssectional drawing of the main level, rendered in bright red. Unique Douglas fir roof beams and exterior diagonal bracing members are two of the many unusual and intriguing features included in the desigrr.
Ad copy quotes the architect, "Many of the economies of the cube are retained, yet
prominence of design is achieved tlrough the use of unique roof planes, free modulation of interior space, and highfy defined roof beams and exterior diagonal bracing members."
A third ad in the series, using a format similar to the house ad, features a modern wood airplane hangar. A cross-sectional drawing points up the dihedral-angled roof and strong gridwork of Douglas fir lumber framing. The 55' x 118' hangar is desigred to withstand airport wind gusts of 75 miles per hour.
The general construction principles and style of architecture are explained in the ad copy: "A 60' laminated beam supports the roof and assures easy operation of six 11' x 16' sliding doors. The basic 2" x 6" West Coast lumber framework supplies strength to sustain the shear diaphragm wall skins."
Ralph C. Bonadurer is the architect.
To give added impetus to the ads, free technical information is offered to the reader from the Association's Technical Service Department. A wide variety of reports and brochures are available for the asking, including Design and Fabrication Specifications for Glued-Laminated Beams of Douglas Fir and West Coast Hemlock, West Coast Lumber Grades & Uses, Where to Use "Utility" Grade Lumber, and Analy- sis and Construction of the HyperbolicParaboloid of Wood.
All of these publications point out to the architect or builder how, why and where to use West Coast lumber. Through the media of nationally recognized advertising and literature, the Association develops increased utilization-and increased sales-of West Coast lumber.
Hove protected Colifornio homes fior 40 or more yeqrs, ond still do so.
Hove been sold oll these yeors
by We cqn loqdRed Cedar Bevel Siding ond
Cedar lumber in Mixed Cqrs with rhe Shingle cnd
Shoke items listed
Grooved Shqkes
#l Primed-White or Groy-Grooyed Shokes
#l
Unstoined Grooved Shqkes
#l PrimedWhire or GroyGrooved Shqkes #l
#2
Unsfoined Plqin ShokesSquorcdRebutted
#l 3/4 to 5/4 Hond Splir Resown Shokes
Unstoined Ploin ShokesSquoredRebutied
#t l/2 to 3/4 Hond Split Resown Shokes
#l 3/4 to 5/4 HotvJ Splir Resown Shokes
#t 3/4 to 5/4 Hatlrd Split Resown Hip ond Ridge mixed cors shingfes ond sfiokes can be fooded os desired.
Phones - EXbrook 2-2074, 2-20/75
TWX: 5F392
W. PAUI CTARKE
"How to Promote Armstrong Ceilings for .Proflt" will be the theme of the Armstrong Cork Company's building products exhibit at the 1960 NRLDA Exposition in San F-rancisco, November 13-16. In addition to a complete display of the Ceilings line, the unit will feature dozens of new merchandising ideas designed to help dealers build profitable sales volume. One display panel, for example, will explain how to sell more ceiling tile to the big "do-it-for-me" market by setting up an Installed Ceilings Service; another will tell how to conduct a free ceiling promotion to attract more "do-
There were approximately 58r/z million housing units in the United States on April 1, 1960, according to provisional figures from the 1960 Census of Housing, announced by the Bureau of the Census, Department of Commerce. The count of housing units in the 50 States and the District of Columbia reached 58.6 miilion, an increase of about 12.4 million or 27 percent over the 1950 total of 46.1 million.
it-yourself" business. Still another will offer suggestions on how to conduct consumer ceilings clinics in the yard.
All in all, 12 complete retail ceilings promotions will be featured in the exhibit, each tailored to meet a specific marketing need. Each promotion carries its own set of advertising and merchandising materials, which are available to dealers free of charge.
Visitors to the exhibit have a chance to win a 1O0-dollar promotional allowance on any ceiling promotion of their choice. Here's how the contest works: Dealers select one retail promotion they yould like to use, then mark their choice on an official entry form. One form will be drawn on the last day of the convention, and the winner will be awarded $100 as a promotional allowance to defray expenses incurred in running that particular promotion.
Armstrong's exhibit will be located in Space #510, Brooks Hall, San Francisco.
Sause Bros. Movoe to Coos Bay
Crescent City, Calif.-Sause Brothers Shipping Co., at one time the largest shipper of lumber from the Crescent City harbor, moved its ofEce to Coos Bay, Ore., Sept. 6. Apparent reason for closing the local oftce was the falling-off of lumber shipments here since completion of new dock facilities in Oregon; formerly, Oregon lumber was sent here for shipping. Future activity at the Crescent City Marine Ways and Drydock Co. dock, owned by Sause, were not revealed but it was believed they would use the local facilities as needed, maintaining the dock and loading out cargoes from time to time. Jack Robinson, local manager, has gone to Coos Bay with several company employes. About six months ago, Robinson said the company's local shipments had dwindled to about 3 million b.f. per month. Meanwhile, business was booming early last month at the local neighboring A. C. Dutton Co. dock, where the W. R. Chamberlain Shipping Co. loaded out full cargo of 2,400,000 b.f. of lumber via its motor-ship Alaska Spruce, and a partial cargo of approximately 1,500,000 b.f. via l-oss Barge 200.
In Southern California's fabulous San Fernando Valley, rains are "very unusual." But when it rains, if pours. That's when you get the sfraighl facts on doors.
That's when Signoture Homes told their material supplier "We're sold on Kambercore" doors in the new Signolure Northridge development-homes in the $21 ,750 to $22,900 class.
Andy Anderson, Tract Si.rperintendent for Signoture Northridge, said, "With 'KA.MBERCORES,' we had the least warpage of any dogrs we've ever used. That's true even during our rainy season. That difterenf core sure makes a difference!"
Arnold Koblentz, vice-president in charge of sales for Signoture Homes, said, "We've had nothing but compliments on the 'KAMBERCORE' flush doors in our Signoture Northridge homes. When we put a piano-like finish on those beautifully grained panels, each one is pretty as a picture. And women notice things like that."
Ask for the Free Brochure that shows how "KAMBERCORE,, flush doors are built better (like an airplane wing) and why they hang better. To shut the door on your troubles with doors, phone or write for lhe Free Folder now.
The new Calorlc "Compacto 30," a gas range that comblnes oven and burners in a floor-supported unlt, wlll be exhlblteil for tho ffrst tfune at a lumber-lndustry meetlng a,t the NRLDA Exposltion, Nov. 13-16. The new ra,ngo, which ls sald to substantially r€duce lnstallation costs, wlll be on dlsplay at Booth No. 1320-1321 in the Civlc Auilltorlum, Brooks HalI. Calorlc's new LectroStatlc ductlees ventlletlng hooil wlll also be featurod at tho NRLDA.
Crown Zellerbach Corporation and the Hawaiian sugar industry, acting through the Hawaiian Development Company, announce e joint agTeement with Sahu Jain, Ltd., of Calcutta, India, to provide technical assistance and patent rights for the production of newsprint from bagasse, the fibrous residue from cane sugar production.
Dr. F rederick H. Boland, president of the United Nations General Assembly, has a brand new gavel made of American walnut and maple to replace the one he broke October 12 while restoring order in the General Assembly. The gavel and pounding block were flown to him by the National Lumber Manufacturers Association from Washington, D. C., October 13 and were presented by John L. Jones, vice-president of Union Lumber Company, of New York City, in behalf of NLMA President Thomas J. McHugh, chairman of the board of The Atlantic Lumber Company.
In making the presentation, Mr. Jones said, "Mr. President, the American lumber industry admired your determination yesterday to restore order within the General Assembly. We share your view that the serious business of international statesmanship demands responsible behavior and recognition of the rules of good conduct."
The 9" x 12" laminated walnut and maple pounding block bears an engraved plaque which reads:
"Presented with deep respect to Dr. Frederick H. Boland, President, United Nations General Assembly, A Champion of Good Order, by the National Lumber Manufacturers Association, October 13, 1960.
Portland-Three new publications, each designed to help retailers sell lumber, have been released by the Western Pine Association. Printed in full color, the trio offers retailers and others attractive, informative promotional literature in large numbers at low cost. They were prepared with homeshow use in mind, but their size (fitting into lettersized envelopes) makes them ideal for direct mail campaigrls, as well as display rack and counter give-away items.
The three pieces are:
The Home Ideas Literature Form, a descriptive list of 17 current Western Pine Association consumer publications available free of charge for single copies;
The Lumber Buying Guide, a capsule description of grades and uses and the Western Pine Region's 11 species in consumer terms, and directing them to the retail yard for service, and
Show Home Ideas in Lumber, a summary of delightful lumber-use ideas for home interiors and exteriors, plus insights into basic home construction.
Single copies of the three two-fold leaflets may be obtained free of charge by writing the Western Pine Association, 510 Yeon Building, Portland 4, Oregon.
Hann a,nd Wlkinson Named Owatonna Tool Company, Owatonna, Minnesota, announces the appointment of John Hann and Robert Wilkinson as OTC district sales managers for the Oregon, Washington and Northern California territory.
Building materials dealers who attend the ?th annual NRLDA Exposition will have the unique opportunity to get professional advice on how to best lay out their own yards for maximum efficiency in materials movement.
The Yard Planning Center, which will be a major feature of the NRLDA show, will be manned by yard engineers from the United States Gypsum Company. These expert yard planners will be stationed at drafting tables to help dealers revise the layouts of their yards.
Dealers are urged to bring la,nd plots or dlagrams of their yarils w{th them to the show. AIso, dealers who have remodellng
DEALER.S..
MOVABTE SHUTTER PANET
The Quolity Do-lt-Yourself Economy Line from Available for lmmediate Delivery to Retail Lumber Yards in a Complete Range of Proven Popular Sizes a
PAUL HEINLEY SHUTTERS are nationally recognized and accepted as the finest made anywhere a
Shutters are a "Hot" ltem . Shutter Sales add up to "Big-Ticket" purchases, Shulter Sales stimulate additional purchases of Hardware, Paints, Stains, Sandpaper, etc. a for complele informqlion ond prices conlocl:
PAUt HEINTEY
Mqslercroft Products 22ll Michigon Avenue SANTA I ONICA, Cqlifornio UPron O-4895
plans are urged to check them out wtth these professionals before proceeiling wtth actual reconstarrctlon.
A najor feature of the Yard-Planning Center is a "talking lumber yard." This "yard" is a table-top model of an ideal yard layout. Dealers can listen to recorded statements describing situations in which the various buildings, track arrangements, stores, aisles, entrances, etc,, are most efficient.
A skilled materials handling engineer of the U. S. Gypsum Company will also be on hand to advise dealers on the type of mechanical equipment they should have in their own yards. Complete speciflcations on all building materials-handling machines will be available and the advice given will be completely unbiased.
Co-op apartments are taldng holtl in Callfornia. A unlque particlpatlon co-op project wtll be buflt ln Marln County' near San Franclsco, by Stolto Co. and Terra Llnda Corp.' wtth 151 untts ln 4-unit, rustlc-exterior stmctures. Project witl be endorued with swimmlng pools, landscaplng aplont5r and lntllvlttual enclosed patios. Occupants wlll buy memborshlps ln a corporotlon sot up to buy the development on thelr behalf wlll pay $136 a month rent, amd after 40 yoa'rs the corporatlon wlll own the project ond stockholdere wlll own their untts a,nat cease paying rent. $135 wlll cbvor all utllitrles and malntenanoe, except telephone.
OLIN OAK FLOORING . FIRST IN FINE FLOORING . . . FIRST TO BE PACKAGED. . . FOR YOUR HANDLINGEASE...ANDTO PROTECT ITS HIGH SUALITY IN TRANSIT IN STORAGE INSTALLATION
EACH STURDY CORRUGATED PACKAGE CONTAINS APPROXIMATELY T.OOO FEET (25/32)( 2 r/4' OF BEAUTIFUL FLOORING
fn conjunction witlr the recent national F ire Prevention Week, the Huntington Park fire department, under the direction of Captain Elmer L. Hoisington, put on a showroom display, open to the public, in a prominent location in downtown Huntington Park. The object was to show the publie, through graphic visual exhibits, the many common household hazards which, if neglected or not understood, can (and do) lead to many disastrous fires,
"A major objective," said Captain Hoisington, "was to acquaint people with the many efrective new fire retardant or fire resistant materials now on the market which can reduce many common fire hazards. We are interested in promoting the use of such items as approved fireresistant drapes, fire-retardant paints on ecoustical tile, fire-protected wood paneling and lumber."
A feature of the exhibit was a display board entered by J. H. Baxter & Co., producers of BAXCO Pyresote-treated lumber and plywood. Ttris fire-protected material has been used in many Southern California schools, hospitals and public buildings for both decorative and structural use. It is often specified for use in places where untreated wood cannot meet building code requirements. In many parts of the country, BAXCO Pyresoted lumber, when used for roof decking and purlins, is rated as incombustible and qualifies the structure for reduced fire-insurance rates.
FIre Captaln Dlrner L. Holslngton' Iluntington Park, dlrected unique illsplay durtng Fire.Preventlon Week, to acquaint publlc wlth new fire retardant materlals such as the BAXCO fire-protected lumber anil plywood dlsplay he is shown lnspocting above.
Samples of all its flat glass products used in building construction will be shown by Libbey-Owens-F ord Glass Company to retail lumber dealers attending the National
convention, Brooks Hall, San tr'rancisco, Nov. 13-16.
Of special interest to the attending lumber dealers will be a sample of every tJn)e of window glass and Thermopane insulating glass which the company makes. T'he former group will include various thicknesses and grades ranging from single strength to heavy sheet. Thermopane tJ4Pes will include both Bondermetic and GlasSeal in plate, sheet and special glasses.
Cb-featured wiU be a practical demonstration of the storing and handling eftciency offered by the specially desigred LOF window glass box storag:e rack which holds a 30-box stock in an area of only 12 square feet.
tr'ronting the display is a cutting table for on-the-spot educational demonstrations on the ease of cutting LOF window glass and the resultant savings through reduced waste.
The booth will be manned by H. A. Schofield, G. F. Loughman and A. C. Anderson of LOF"s San Francisco ofHce.
Joining the five million Cub Scouts, Boy Scouts and Explorers in the United States who will participate in the third national Get-Out-The-Vote campaign, 50,000 Scouts and leaders of the Los Angeles Area Couneil are preparing for the starring event of the Golden Jubilee Year. As in 1952 and 1956, this great nonpartisan effort to get out a record vote in the national election is under the joint sponsorship of the Boy Scouts of America and the Freedoms Foundation, Inc., of Valley F orge, Pa. The GetOut-The-Vote campaigrt is strictly nonpartisan in its concept and execution.
We're not "birds of a feather." The ducks and drakes of the barnyard have to swim in the same pond and do as they're told. So do "captive" distributors. We're free to- serve uour intetests, in supplying the best materials for each of your iobs .-. . and 42 years in this community has taueht us what you need. That's why you'll find it in our stock for fast delivery: Ply#ood, Formica, Simlsbn Board, Masonite Brand Products. Acoustical Tile.
REMAI|UFACIURED COtlTlllEllTAt EllGlllES lor F0RK LIFIS ctARK - towmoroRRo95HYSIER
O IMMEDIATE DETIVENIES '
"lcpco" Englna orc rold o o Exchcngc 8cir. lmmedlote Dqllvery frem itock d all modeb of Cdtinentol 3hod engirc 63ernbliet.
O NO MORE DOWN.TIME '
With Ocr tcryico, down-flme on your Fork-Lift ir of thc very minlnm. Ordcr the Enginc required lwhich will rosrh you thc vcry neil dwleutt yoc old onq oulcnd ropl*c cl occ wifh o ,tepco,, G'uorolicd, Firrt-Quolity Enginc.
O IOW COMPETITIVE PRICES O You poy no prcnium for lhir Fott Scryicc. All "Rcpco" Engincr oro conpetitivcly priccd. WRITE OR PHONE FOR PRICESREPCO INDUSTRIES, INC.
12324 Ccntcr Strcrt, Hollydolc, Colifornic llEvada 6-9711 lrtEtcatf &t55i
A complete lumber invoice can now be prepared in a matter of seconds on a new Electronic Billing Machine produced by the Monroe Calculating Machine Company. The machine, called Monrobot D(, can be operated by any typist. The low-cost, desk-size computer calculates total board or linear feet in less than one-fifth of a second, then automatically extends and prints the price. Fractions, decimals, taxes, prices per unithundreds or thousands, and pricesper dozen or gross are computed automatically, electronically, without chance of error. A typist enters billing information through the standard typewriter keyboard' Results are electronically printed on the invoice. Precalculating and invoice checking are eliminated.
Automatic daily totals, automatic discount calculations and other special automatic features are custom-programmed into each Monrobot D( to meet each lumber dealers need.
The machine was enthusiastically received at the National Retail Lumber Dealers' convention in Cleveland and the Northeast Lumber Dealers' show in New York.
IUAABER & TUMBER PRODUCTS for SOUTHERN CAIIFORNIA ONd NATIONAL DISTRIBUTION
BAUGH TUMBER SALES CtI., INC.
whofesole lumber & furnber producfs
DIRECT MIII SAIES
ANgelus 8-29 11
BAUGH BROS. & C[l.
Whofesole Distribution Y ord
DEATER ond INDUSTRIAI TRADE
2926 Sierrq Pine Ave., fos Angeles 23, Colif.
TWX: LA 1884
Since 1938
By reproducing his yard in miniature' the lumber dealer can plan its layout for most efficient handling and operation. To accomplish this, Hyster Company-a leading supplier of lift trucks to building products dealers-offers its popular Yard Planning Kit, featured in Hyster's exhibit at the NRLDA Building Products Exposition.
By laying the entire yard out in front of him, the dealer can try a variety of storage arrangements until the best solution is reached and before any physical labor or alteration costs are involved. Die-cut pieces representing standard items or package sizes handled in a retail or wholesale yard, and industrial trucks commonly used in lumber yards, are included in the Yard Planning Kit, along with instructions, a large, clear acetate grid sheet, inventory forms and industrial truck specifications. All of the miniature elements are to scale. The kit can be obtained at prtoduction cost, through any Hyster industrial truck dealer or by writing Hyster Company, P. O. Box 847, Danville, Illinois.
Willamette Valley Lumber Company, Dallas, Ore., has named Ward E. Moore of Dallas as general sales manager, replacing Arthur F. Quirin, who has resigned, announces Pfesidenl William Swindells. Moore has been with the large Dallas lumber and plywood firm Jor six years.
Recently, Willamette Valley Lumber Company and Santiam Lumber Company, Sweet Home, formed Wood Fibreboard Company at Albany, Oregon, and built a $1,750,000 modern plant to produce a smooth-surfaced flakeboard which they call Duraflake.
(Continued from Page 40)
lumber association, a group of important lumber buyers from major yards were likewise in attendance. Heading this group were Wallace A. "Wally" Lingo of Sun Lumber Company, Don Swartzendruber of Rossman Mill & Lumber Co., Ltd., and Robert Lindahl of Ward & Harrington Lumber Company.
Highlighting the meeting were the candid expressions of the retailers present on specific areas of cooperation deserving attention and the equally candid response of wholesalers who volunteered opinions on request of Wholesale l-umbermen's Association President James W. Newquist, who chairmanned the meeting.
The principal talk at ihe meeting preceded the panetl discussion and featured a detailed and forthright review of the need for mutual aid whenever possible between members of the retail and wholesale groups by Stanley G. McDonald.
"The wholesale group has expressed publicly a desire to operate under rigid standards of sales policy for which we retailers commend you," he said.
"\Me, in turn, owe you our continued cooperation in building a better relationship between our units of the lumber industry and yours, and want to express our support in every way for the high principles with which you have identified yourself."
WALES LUMBER COMPANY, Spokone, Woshington
,llonufaclurers ond Wholesolers
serving the Retoil Lumber Deolers through wholesqle qnd commission outlels since l92l
wish you q most successful meeling qnd l96O Exposition in Sqn Frqncisco
This is the satin-finish, tough-as-nails printed panel line customers can stand close to...and like even more. Deep, durable DULUX finish by DUPONT that easily resists scuffs, stains and marsan exclusive witlr. Beauti-Groln. Wide choice of luxurious grain patterns and colors. Authentic character of the world's finest woods. Beauti-Grain is ideal for homes, offices, mobile homes, motels, cocktail lounges, restauranls, boat cabinswherever a permanent paneling warmth is desired but at the right price.
Getz-Roymac Prefinished Lauan offers the choice, quality and margin to keep you squarely in front of every paneling sale. There's three groove patterns to choose from, with all grooves embossed for full structural strength and elimination of any rough edges. The tough but beautiful STAN-DAX finish includes a high resin sealer, petro-chemical top coat and final burnishing.
MIXED CAR ORDERS WELCOMED
Call while you're in San Francisco: Dave Borum or Dick Brown YUkon 2-6060
Inexpensive pine or Philippine mahogany mouldings and baseboards are easily stained and finished to match HILLW00D'S attractive colors.
a>a \-Jorsv to ,-Tnstall l (t
Random width "V" grooved, 16" on center to accommodate normal stud spacing. May be nailed or can be applied with adhesive.
Hillwood is ready for easy installation.
No sanding, filling, varnishing necessary. Simply install, stand back and admire!
Sizes4x7,4x8and4x10.
Normal thickness 7+ inch.'
Other thicknesses if desired.
Six luxurious finishes now available to suit the most discriminating decorators' schemes.
In New MASONIIE Peg-Board Salos Promotlon
A campaign calling attention to the benefits of using 14" heavyduty Peg-Board for lining garages and other storage areas, backed by nation-wide consumer publication advertising, is being initiated by Masonite Corporation,
Spurrlng the promotlon is an offer of a 2l-unlt /a" Peg-Board gerego end homo ffxture kit for $1.50 to customers who also purchase Masonito /4" Peg-lBoard during November and December. Items tn the klt regula,rly sell for $2.85.
The campaign stresses that, because of its exceptional strength, the r/+" Masonite Peg-Board is ideal for lining storage areas where heavy items are kept. With the heavy-duty board and fixtures, buch items as power mowers, lawn rollers, outboard motors, fishing tackle boxes, shelves of paint cans, and other heavy equipment can be hung conveniently on walls where they are out of the way. The campaign is timed for the season when home owners face the annual task of finding winter storage space for heavy lawn and sports equipment.
The fixture klt lncludes two 3" double hooks, two 5" strgle
hooks, two 1127r" shelJ brockets, slx lyz" stralght hooks' flve %" loop hooks, four 2' single loop hooks, plus 15 stablllzers, accordlng to Earl W. Hadlantl, genera.l merchandise meneger of Masonlte Corporation. The contalner serves as a colorful polnt-of-purchaso sales elal.
Dealers who purchase a minimum of 10 packages through November will receive an extra 20/o discotnt from the usual prices on the kits' wholesalers will g:et an added 2o7o discount from their usual prices if they order a minimum of 10 cartons of the kits through November.
Archltectural Exhiblt on DisplaY
Modern and practical solutions to the problems of schools, hospitals, and commercial buildings are illustrated in the special Lxhibition of the work of Harnish, Morgan and Causey, Architects, 222 El. B St., Ontario, which opens November 1 in the Gallery of the Building Exhibit Center, 7933 West 3rd Street' Los Angeles. Of special interest in the display is the exhibition of the 200-bed Whittier Presbyterian Hospital, spearheaded by L. A. Lumberman D. C. EssleY.
Brqnch Oftce: P.O. Box 799 ARCATA, CAUF.
VAndyke 2-2447
TWX: ARC 3l
Brewsler & Blume, Inc, Security Building
Posodeno, Colif.
MUrroy l-3140
TlllX: Posqcal7339
Employes of Pacific Cement & Aggregates came from company offices and plants throughout Northern California to attend tlre 5th annual picnic, held this year at Henry Cowell Memorial Redwood Grove. Felton. California.
More than 800 employes and family members were in attendance, They enjoyed barbecued beef cooked under ilre direction of Ted Toft, superintendent of PCA's F elton plant. Children were supplied balloons, candy, and ice cream. The barbecued beef was wrapped in parchment paper and wired-burlap, then placed among the coals. Metal sheets were put over the fire and heaped with sand to hold in the heat.
The photo scenes illustrate that the crowd enjoyed itself.
CHICO MOULDING CO., Chico, Colif.
Refreshment stand was busy place during day (some employes brought their own containers)
Specioilsfs in PINE, FIR ond CUANGARE Mouldings
The finesi soft-fextured, high-oltitude Pineprecision monufociured from one of the lorgest producers in the United Stotes
P. C. A. Purchasing 0irector Ted Eush tries to wangle the special recipe from head chef Ted Toft
MODERN AAOU1DING ATILTS under one monogemenl bocking-up our prduclion:
cHrco MouLDmG c0. Chico, Galif.
YUBA CITY iIIttWORK Yuba City, Galif.
Serving
Hoo-Hoo-Ette Club No. 1 will hold its next meeting November 14 at Rudi's ftalian Inn, Los Angeles, at 6:29 p.m. As it will be a Concatenation of new members, tlre meeting will be closed to visitors and guests but all regular members and associates are urged to turn out to give the new Kittens a rousing welcome. The dinner'will be $2.75 including tax and tip.
LMANC Executive Vice-President Jack pomeroy welcomed Colonial Lumber Company, San Mateo, into the Association's growing roster of progressive Northern Califoraia retail yards last month. Colonial Lumber, which is located at 81 Vista Drive in San Mateo, is owned and operated by E. W. Hasenyager.
CTAREMOI{T W(|(lD PR(IDUCTS Ghico, Galif.
RICHFIETD W(l(lD PRODUCTS Corning, Caiif.
. FINGER.JOINTED MOUTDINGS . sOIID MOULDINGS (specified lengths) (cut-to-length)
CUT STOCK . JAMBS . PAPER.WRAPPED TRIM
WESTERN DOOR & SASH CO.
Ooklqnd, Colif.
SAN JOSE DOOR qnd PIYWOOD CO.
Son Jose, Colif.
CARROIL rtlOUtDlNG CO.
Torrcnce, Cqlif.
,tlOUtDlNG WAREHOUSE CO. North Hollywood, Colif.
The average size of family in -the United States increased from 3.54 persons in 1950 to 3.66 persons in 1959. Families generally were largest in the South, with an average of 3.81 persons in 1959. These figures are presented in a report published by the Bureau of the Census, U. S. Department of Commerce, announcing results of a survey of households. Subfamilies-family groups living "doubled up" with relatives-numbered 1.6 million in 1959, a decrease of about 800,000 from a total of 2.4 million in 1950.
In 1959, the average family head had 11 years' schooling and one in ten was a college graduate. Among family heads under 45, those who had attended high school or college had fewer children on the averag:e than those who had not gone beyond elementary school.
The first pneumatic tire lift truck with Hyster Company's exclu^sive Monotiol control system and an Oil Clutch-equipped 6'000 pound capacity lift truck-these industry "firsts" will be spotiigfrtea in the Ityster exhibit at the National Retail Lumberman's Alsociation convention, San F rancisco, California, November 1316, 1960. F or the retail lumberman, this means more handling per day throughout his yard-handling lumber in and out of boxcars; stacking, sorting and loading out.
Dvams, Aberdeen Plywood Negottatlng Merger
Edward S. Evans, Jr., president of Evans Products Company' and Monford Orloff, president of Aberdeen Plywood and Veneers, Inq., Aberdeen, Washington, confirm that negotiations are taking place, looking to a possible merg'er of the two companies through an issuance of Evans stock for Aberdeen stock.
(Tell them Aou salD it in The California Lumber Merchant)
Tacoma, Wash., Oct. 3l-Consolidation of plywood production facilities of Wilamette Sheathing Company with those of Weyerhaeuser Company's lumber and plywood division at Arcata, Calif., was announced today by George H. Weyerhaeuser, vice-president of the timber products firm.
The Willamette plant will be closed November 4. Its machinery will be moved about a mile away to the plywood and Timblend plant which Weyerhaeuser acquired from Roddis Plywood Corporation earlier this year. The closure of Willamette's manufacturing facilities will reduce temporarily the company's local plywood output about one-third, Weyerhaeuser said.
The move follows a recent announcement that the firm was curtailing production of both plprood and lumber due to poor market conditions.
WiUamette Sheathing Company was formed in 1959 by Oregon timber interests which took over the facilities of the old California Barrel Company, T'he plant wa,s purchased in April 1960 by Roddiscraft, Inc., a subsidiary of tlte Roddis Plywood Corporation. Roddis, in turn, was acquired by Weyerhaeuser this August.
A new, easy-to-use cedar shingle coverage ealculator is no\r' available to interested builders and dealers. This handy aid takes the guess work and tedious arithmetic out of shingle estimates, and makes it possible to determine quickly and accurately the coverage, in square feet, of a standard bundle of 16-inch FfVEX, 18-inch Perfection or 24-inch Royal shingles when applied at various weather exposures for roofs and walls. Shirt pocket size makes it convenient, too. For your free Certigrade shingle coverage calculator, write to: Reil Cedar Shlngle Bureau, 5510 White Bulkltng, Soattle 1, Washington.
(Tell them gou saw it in The California Lumber Merchant)
Mrl.f.S AT: Fredonia . Flagstaff
Holbrook . W anship, Ulah
Quality Douglas Fir and White Fir . Ponderosa Pine
Engelmann Spruce
Mixed or Sfraight Truck & Trailer Shipments
From Quality Mills in ArizonaColorado & Urah
The Los Angetes 'Hoo-FIoo Club 2 Steering committee has decided to hold the annual LeRoy Boys' Home Christmas party on December 16 at the Nikabob, 9th & Western Ave., Los Angeles. The big event will get underway promptly at 7:09 p.m. and the cost thjs year, for sirloin steak dinner, will be only $5.00 per pffson.
Tom Burden will handle the entertainment and has promised several acts of current vaudeville, along with a big fat Santa Claus. The Los Angeles area Hoo-Hoo-Ettes will select and package the gifts for the boys, while a special committee of Dee Essley, George Clough, Bob Osgood, Ed Bauer and Roy Stanton, Sr., will raise the funds for this big annual event. Supreme Nine member Harvey Koll will work with the officials of the Home to make sure everything functions in an orderly manner.
All members of Hoo-Hoo Club 2 are urged to set December 16 aside and make plans to attend the 1960 party. It is expected to be one of the finest entertainment events in years and Snark John Osgood requests your cooperation. It is one time in the year when all lumbermen have the opportunity to help a growing boy-and, of course, you will want to be there, so make your reservations early.
l8670Ventura Blid. Tarzana, California
Arrangements committee for the holiday party includes Don McNew, Chuck Lember, Ole May, Ben Gardiner, George Clough, Larry Weiland, Snark John Osgood, IIarvey Koll, Joe Petrash, Harold Cole, Bill Smith and Tom Burden,
Cars that ra,n away-wlth no driver behtnd the wheel-kllled 30 people in tho United States last year, a,ccordlng to a report released by Tho Travelers Insurance Companies.
A completely new program providing more home improvement package sales opportunities for you. This handsome permanent display unit is stocked with a wealth of building and remodeling information:
r Monthly copies of Better Homes & Gardens \
r 5 BH&G Idea Annuals and 3 hard-bound books
o 6 National Plan Service books
o 7 BH&G How-to-do-it booklets
o Product literature from BH&G advertisers
Your name listed in Better Homes & Gardens euery three months, and monthly traffic-building Idea Centzr rnentions in the magazine!
In addition you'll receive a major promotion package, including a color filmstrip, and quarterly promotion kits.
Your customers will use the new Idea Center as a reference library. You'Il make more sales because of a complete BH&G idea service right in your store.
The big news of the November 1, 1935, issue is the forthcoming annual convention of the California Retail Lumbermen's Assn. at San Diego, Nov. 6-8, in the Hotel San Diego, F'eatures are to include a harbor boat-ride to the 6-million-ft. giant log raft of the Benson Lumber Company's mill there. PauI Halllngby will preside at the first business session Earle E. ilohnson, former Livermore dealer, has joined the Elureka Mill & Lumber Co., Oakland Walter Scrlm writes in that the two things he enjoys reading the most in life are Time magazine and the "Vagabond Editorials" in The California Lumber Merchant . The regular advertisement of the California Redwood Association in this issue pictures the key made of redwood that was presented to President Roosevelt on his visit to the International Exposition at San Diego.
Jack Dionne announces to the trade that he is bringing out a sequel to his book of jokes, "Cullud Fun," to be called "Lotsa tr'un" . . . The monthly advertisement of Weyerhaeuser Sales Compa^ny for its 4-Square Lumber says the big swing in architecture is back to Colonial W. C. Bell, managing director of the Western Retail Lumbermen's Assn., Seattle, has agreed to address the San Diego convention of the CRLA on "Coordination of Local, State and National Associations." Another speaker just added to the program by Orrie Hamilton, San Diego, of the Arrangements committee, is George Bea,m of the Kerckhofr-Cuzner Lumber Co., Los Angeles, on "Merchandising of Building Materials" George Gorma.n, salesmanager for the Hammond Lumber Company at San F rancisco, has resigned to open his own wholesale business there . . Chas. P. Henry visited Arizona accounts for the Chas, R, McCormick Lumber Co.
A. C. Penberthy, Tacoma Lumber Sales, returned to L. A. from a 10-day.mill trip to Tacoma and Willapa Harbor Mr, and Mrs, C. R. Tbenzer returned to his American Hardwood Company business in Los Ang'eles from a week's visit to San Francisco that included the SC-California game at Berkeley . . The Eli Destruels of Santa Rosa, where he is with the Mead Clark Lumber Co., welcomed a baby daughter October 18 . . . Cecll Whlteslde has been
named manager of the W. E. Cooper Lumber Co. retail store at Alhambra. He was formerly witlr Hammond . Lawrence-Philips Lumber Co. was appointed southern California representatives for Moore Mill & Lumber Co., Bandon, Ore. . Ray R. Howells is representing Pyramid Lumber Sales Co. in the Valley from Fresno to Chico . . . J. A. Brush of Brush Industrial Lumber Co., Los Angeles, has returned from a San F rancisco business trip.
\il. E. Hall of Phoenix has purchased the Baskett Lumber Company at Phoenix. The yard will be managed by James P. Gibson, forrner McCormick representative in Arizona . . . "Stub" Allison, head football coach at UC, spoke to tJle October 21 meeting of East Bay Hoo-Hoo Club 39. President Gordon D. Pierce of the Boorman Lumber Co., Oakland, welcomed a gathering of more than 60 lumbermen. Iloward Gunton and Henry Meyer won the game tickets after dinner , Dolbeer & Carson has modernized its ofrces in the Merchants Exchange Bldg., San Francisco Al Stangor is named manager of the Clearwater (Calif.) Lumber Co., after selling it a year ago to Central Lumber Co., Compton, when he operated it as the Stangor Lumber Co.
C. V. Small has bought the Lancaster-Pioneer Lumber Co. at Lancaster E. G. Davis of Coos Bay Lumber Co., Los Angeles, visited the Marshfield miil "Red" Grlmes, popular Palco salesman, has been transferred by TPL from L. A. to his old stamping grounds in the San Joaquin Valley , . "Gus" Russell retumed to the San F*rancisco offices of his Santa X'e Lumber Co. from a 10day Northwest mill trip Mllton Koll of the A. J. Koll Planing Mill, Los Angeles, returned from a 9-week auto tour of the east with his wife and three children.
F. G. Hanson announces an expansion of his West Coast Screen Company in Los Angeles as a result of booming sales of his "Hollywood Door." Mr. Hanson called on Nicolai Door Sales Co., his northern California representatives, on his recent trip to San F-rancisco . Don R. Phtllps returns Nov. 2 from a 5-week eastern vacation . . . Arlo D. Squlros, southern California representative of Clover Valley Lumber Co. and Quincy Lumber Co., returned
from business in Arizona and New Mexico . . Miland Grant of Western Door & Sash Co., Oakland, is deer hunting in Modoc county Percy Merithew visited Arizona on business for the E. I(. Wood Lumber Co. . Bob Estes, son of the late, well-known Los Angeles lumberman, Cliff Estes, has bought the Associated fllling station at 3rd and Serrano . The Paciflc Lumber Company invited the Redwood Empire Lumbermen's Club to hold its montlly meeting' at Scotia, October 12. Resident Manager E. D. Yodor welcomed the members and turned the meeting over to P. iI. Rutletlge of Dolbeer & Carson, Eureka, at the bidding of Mead Clark, president of the club. In attendance were Henry Laws, Steve Yeager, E. J. Striepeke, M. M. Daubin, Delmar Travis, Jack Cavanagh, Oscar Messersmith, Russ Stevens, L. D. Gilbert, Fred Miller, W. Adler, I. C. Nelson, Dale F arrell, Roy Klinker, Charles Garrison, Jim Clark, Abel Jackson, G. V. Weller, John W. Schlosser, George Stone, Lloyd Bittenbender, E. H. Shimmins, George Heywards, I. L. Walker, L. W. Blinn fII, Jack Lauden, J. W. Crowe and C. E. DeCamp. In fact, the only club member absent was Androw McNalr, who was attending a meeting of the Redwood Empire Association at Holbert Lake.
Rough & ,tlilled Commons
Mouldings-Loth
Pockoged lots -- Truck-&-Trqiler Shipments
o Quolity products from lhE world's best Mills a Dependoble service from quototion to finol J"ti""ry
" i Over 50 yeors experi-. ence in the exportimport field
^ ,..,ermg importers serving 1 thi wholesole lumber lrode exclusivelv
l50o so. Alomedo
oFrrcE & YARD' Rlchmond g-gzEs Los Angeles 2I
D. C. ESSTEY and SON
Dee Essley
Jerry Essley
7257
Woyne Wilson
Chuck lember
Distribution Ycrrd: Eost Telegroph Roqd, Los Angeles 22
Coost Hordwoods NEED
aontinuing r" a.*, . I Full line of the Hlghesr Quclity I of AtL Hordwoods, qnd llaintoin Completc Representotion in the Field in Order to Propcrly Service Your Accounl
AI\GBLUS HARDWOOD COMPAIIYO
LUdlow 7-6168
Hoyword Lumber Compony Ynrds Celebrote 5O Yeqrs in Business
Typical of the lineyards' celebrations was the one staged by the Barstow, CaJif., yard. Don Wirick, manaS:er of the branch, who has been with Ha5rward eight years, was planning to award prizes such as an electric drill, electric mixer, paint and merchandise orders on October 31 as a climax to the month's celebration. The store featured bargains all month long and awarded a 50c piece with each $5 purchase. The Barstow yard is located at 705 E. Main.
Nearly 1,000,000 American men' women a,nd children were lnjured or killed last year because an automoblle drlver excoeded the speed llmlt.
Wholesole
r b I
Washington, D.C.-Edward D. George, Burlingame, Calif., businessman, was sworn in October 7 as deputy director of the Housing and Home F inance Agency's new Division of Housing for the Elderly.
When you mcke your one big pledge to your town's united ccrmpcigm, you cre crctucrlly grving to mcrny ccurrpcigms in one. Your contribution ligrhts discrster and disecrse, works to prevent iuvenile delinquency, cnd attcrcks the problems oI the agrng and the breckdown oI lcrmily life. United Wcy pledges support 27,700 locql, stqte, cnd nqtioncrl caencies which serve 77,400,000 Americcns. When c United Way Volunteer crsks you to grive, welcome him with your pledge.
There is a French allegory that points to a moral worth remembering. The Vicious Circle. A portrait painter sat in his favorite cafe, sipping his wine. A wealthy builder had just given him an order to paint his portrait. His small bottle finished, he was about to order another, when his eye fell on a headline in The Figaro, "Flard Times Are Coming."
So, instead of ordering his second bottle of wine, he called for his check.
"Is there anything wrong with the wine?" asked the landlord.
"The wine is good, but I did not order the second bottle because hard times are coming and we must economize," explained the artist.
'illard times," said the landlord. "Then my wife must not order the silk dress we planned, but must take one of cotton."
"flard times," repeated the dressmaker when the order was cancelled. "This is no time to expand; I must not make the improvement I had planned in this place."
"Hard times," said the builder, when the dressmaker
Portland, Ore., Oct. 24-Lebanite Products Company of Los Angeles, a division of Cascades Plyv/ood Corporation, will be purchased by Weyerhaeuser Company on October 31. The arnouncement was made today in Portland jointly by John L. Aram, vicepresident of Weyerhaeuser Company, and Charles W. Fox, president of Cascades Plywood Corporation.
The transaction includes a 30,000-square-foot building in Los Angeles and equipment for the fabrication of panel products for industrial uses.
"The acquisition of these facilities will permit us to better serve our customers in the Southwest with a wider line of products," Aram stated. No purchase price was announced.
cancelled the building plans. "Then I cannot have my portrait painted." So he wrote the artist and cancelled the order.
After receiving the letter the artist went again to his favorite cafe and ordered a small bottle of wine to soothe him.
On a nearby chair was the same paper he had read. He picked it up and looked at it more closely.
It was two years old.
Our lorge timber resources ond thoroughly modern plonts enqble you fo get the lumber you wont when you wqnt it.
Stondord lumber items, mouldings, cut stock, glued ponels, interior trim, window ond door fromes, venetion blind slots ond furniture ports.
Expert finger ioiniing Fost service on mixed cors.
Cooperoting fully with the Nolionql Wood Promolion Progrcm
old-Growth Bond-sqwn REDwooD from Boiock Lumber co., Monchester
old-Growth DouGtAS FIR from spocek Bros. Lumber co., Monchester
Precision-trimmed STUDSDouglos Fir o White Fir o Redwood
REDWOOD AIR-DRIED And KILN-DRIED
REDWOOD POSTS ond FENCING
specializing in Mixed shipments of Dougfos Fir & Redwood
Ukiah Ofice: Gil Sissons
HG)mesteod 2-5438
TWX: UK 57
o
Production & Horne Ofice: Fred HO[MES/Cqrl FORCE P.O. Box 987 Fort Brogg, Golif.
TWX: Fort Brogg 49 Phone: YOrktown 4-4058
Wholesqle Only
Hardwood
o
Arcatq Offce: Fron Holmes
VAndyke ' 2-3657
TYIIX: ARC 39
The lumbergals of San F.rancisco Hoo-Hoo-Ette Club B wiU hold their annual "Company-Nite" outing at Sabella's restaurant on Fisherman's Whaff, the evening of November g. Starting time is slated for 5:29 p.m. and dinner is tentatively set for i:29 p.m. Winnie Mentzer, newly elected president of Club B, has declared the meeting an "open" meeting, all Hoo-Hoo and lumbermen (whether you've paid up your dues or not) invited.
Imported
9-3015
C. Hilton, Owner-Manager
Washington, D. C.-The National Association of Wholesalers has released a comparative performance analysis covering 22 nati.onal wholesale commodity. lin-es whose averagJnet earnings before taxes were 2.277o of sales. for the year 1958. Tlie survey covered_all_types of commodities from farm equipment to beer and food.
Tlre survey table shows earnings of 81,842 wholesale corporations, as reported in "Statistics of Income, Corporation Income Tax Returns," published by the U. S. Treasury Department, IRS (1957-58), which averaged only L%% of gross sales as net earnings before federal income taxes. 138,566 manufacturing corporations, as reported in the same Treasury report, earned 7.07% on gross sales and 178,493 retail corporations earned an averag'e of 2.20/' of gross sales, all net before taxes.
Merl Tanner (right) of Tarter, Webster & Johnson, Inc., Newark, was installed as president of Santa Clara Valley HooHoo Club 170 at the club's annual Election Nite meeting at the Chez Yvonne restaurant in Mountain View on October 13. Merl, who has been active in Club 170 affairs since its inception several years ago, succeeds retiring prexy Herb Crawford.
Elected to serve with Tanner during the coming year were Don Fitzgerald, The Woodworkers, vice-president; Verlon McKinney, Pacific IIardwood Sales Co., 2nd vice-president; Walt Anderson, Willow Glen Lumber Co., secretary-treasurer; Jim Amon, Tarter, Webster & Johnson, sgt.-at-arms, and Brian Eggiman, second sgt.-at-arms.
New directors include Herb Crawford, Pacific Manufacturing; Bob Buckley, Georgia-Pa- cific Corp.; Carl Travis, Wilmar's; Bill Mitchell. Willow Glen Lumber Co.; Gordon Taylor,
Georgia-Pacific; George Silker, Pine Cone Lumber Co., and Jim Rossman, Twin Harbors Lumber Co. David Lauer, U.S. Ptywood, and John Enright, San Jose Plywood & Lumber Co., will stand in as alternate directors.
The next meeting' of the club will be a dinner meeting at the Chez Yvonne, on November 17.
The West Coast Lumbermen's Association has named Merlin Blais assistant director of public relations. He will be assistant under Arthur W. Priaulx. Previously, Blais served on the news staff of the Oregonian for 14 years, including five years as business and lumber editor.
Retail lumber and building materials dealers are due to receive a nationwide T.V. salute Wednesday night, November 23 at 10 p.m. (EST) on the "Armstrong Circle Theatre." The opening commercial on the show will call attention to the valuable combination of products and services available to American homeowners through their local lumber dealer.
It wlll emphaslze that today's dealer ls an experlenced butldtng
a,nd remodeling speclatlst who ls set up to asslst customers ln earr5rlng out nearly every firpe of homo lrrprovement proiect.
The commercial witl go on to mention some of the specific services offered by lumber dealers today, including planning assistance' help in selecting materials, installation instruction, and contractor referrals. It will also encourage walk-in trafrc by pointing up the wide range of product lines displayed in dealer showrooms'
The lumber dealer salute, which will be carried by 140 stations of the CBS television network to an estimated audience of 20 million, is part of the Armstrong Cork Company's effort to increase public recogrrition of the lumber dealer as a one-stop, homeimprovement headquarters.
John O. Weaver, Jr. (right) has been established in Southern California sales offices at 722 West Chapman Ave., in Orange, by the Paramino Lumber Company of San Francisco.
A na.tlonwtde T.V. audlence of some 20 mllllon wlll see a, speclal "Salute to Lumber Dealers" durlng the openlng moments of the Armstrong Clrcle Theatre telecast, Wednesday nlght' November 23' at 10 p.m. (EST) over the CBS network. Scenes such as the ono above wlll lllustra,te how toda,y's lumber dealers a,re set up to help homeowners plan and carry out nearly every type of home-lmprovement project.
Mr. Weaver has been identified with wholesale lumber products since the close of World War II. tr'or the past six years he has been with Paramino, headquartered in San E rancisco and serving the dealers throughout the Sacramento and Eresno area. Prior to that time he spent several years as a territory salesman with Harbor Plywood Corporation in the San F rancisco Bay area. He is a graduate of the University of Kansas in business administration and a former pilot in the Navy Air Transport Service.
Paramino Lumber Company has been shipping to dealers in
four decades and the new office setup will ofrer closer working arrangements with dealers in Los Angeles and Orange counties and the Southwest, it was said.
QUATITY TUMBER
ATTENTIVE SERVICE
DEPENDABTE DETIVERY
TOYALTY TO CUSTOMER
624 NORTH tA BREA AVENUE TOS ANGETES 35, CATIFORNIA
WEbster 3-5861
TWX: [A 692
SPECIATIZING IN -
.
CHENEY PREMIUM STUDS
Select Slruclurql qnd Construclion Dimension
. Selecf Slruclurql qnd Consfruction Timbers qnd Cutting
. HARBOR INVENTORY
Outstonding Wesfern Retqil Yqrds . .
. WHOLESALE LUMBER .
518 S. loke Ave. poscdenc,Garir. MUrroy l-6342
Wect Coost Wholessle snd ltlill Representdtive . ALL SPEGIES .
IU,VTBER PIYWOOD.. AIIIED WOOD PRODUCTS
Via Direct Sfiipmenf -
RAII -- CARGO.. TRUCK-&-TRAILER
WhotesateTIMBEnS auhg
o Dougfos Fir in sizes 24' x 24'
o Plqner copocity for surfccing lo 24' x 24' - :s-.-lf Remnonl fccilities for resowing to 34' x 34'
II we can'l f,nd it ...we'll moke lt
The California Lumber Merchant
Gentlemen:
Please enter a new subscription to your magazine as I have just established an office for Clear Fir Sales Co. here in the Bay Area and need to be kept informed. I can think of no other media which would accomplish this purpose so well. I am familiar with the magazine through working with John Freeman of Clear Fir Sales Co. in his Los Ang'eles office, in which there is to be found all current issues of your magazine.
Sincerely,
The Santa F e Railway filed application October 2b with the Interstate Commerce Commission in Washington, D.C., seeking ap- proval for the Santa Fe to acquire control of the Western paciflc Railroad through purchase and exchange of stock.
If Santa F e is permitted to acquire control of the Western pacific, existing service, interchange points, gateways, routes and traffic arrangements and the competitive solicitation of traffic via Western Pacific will be maintained and continued.
The Santa Fe began serving the Bay reg'ion at the turn of the century and its entry into the area provided essential additional rail service which has materially assisted in the growth and development of California. The vast network of Southern paciflc's lines in Central California and the San Franciseo Bay area many years ago suggested that the Santa F e and Western paciflc work closely together in a joint efrort to present a measure of competi- tion to the Southern Pacific's coverag:e of the area. This resulted in the Santa Fe and Western Paciflc each having a half interest in the Alameda Belt Line and the Oakland Terminal Railway in Oakland, as well as each having a one-third interest in the Central California Traction Company, which serves territory between Stockton and Sacramento. Today tl1e Santa F'e and Western pacific jointly handle a substantial amount of traffic through their interchang'es at Stockton, Oakland and San F.rancisco, Calif.
If acquisition of control is authorized,, it would assure continuance of the through north-south route via Santa F.e-Western Pacific-Great Northern over the inner gateway known as the Bieber Route. This route serves the Northwest, the San Joaquin Valley, Southern California, .A.rizona and New Mexico and provides the only rail service competitive with Southern pacific on commerce between major California points and the pacific Northwest. If Santa tr'e control is authorized, it will also assure continuation of competitive service on the east-west route to and through Salt Lake City, Utah.
It was emphasized that this acquisition, if approved, would pro- vide stronger, more dynamic and more competitive rail service in the West, particularly in the San F rancisco Bay Area, the Santa Clara Valley, and the Sacramento Valley, which is termed vital to the future development of the whole area.
PAUL HOLLENBECK PRESIDENTll00 Isabel Street P.O. Box 143 Burbank. California
Market Analizer: Report Current F.O.B. costs designed so that you can easily create your own pricing system.
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Management Clinics: The most economic way to' learn how to more profitably operate a retail lumberyard under today's highly competitive conditions.
Budgeting & Planning: Sales, Gross Profft and Overhead Cost Budgeting designed to fft your market potential and ffnancial strucfure.
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Market Potential & Weekly llfarket Analysis and News Letter: This service is offered only in some areas at the present time.
+ + +
REDWOOD d DOUGI.AS FIR
Acrrxc or Accour.r'rs Rrcrrvasr.r
Pnrpenerrow or Cusrorurns' Sr.LrnnaeNrs
INvsNronY CoNtnorCosr ANer-vsrs
(Continued from Page 24)
hill-O'Neill Lumber Company, Chehalis, Wash.
Paul A. Barber, secretary of the Oreg:on Alder-Maple Company, Willamina, Oreg:on, two-time president, will automatically serve on the board of directors during the ensuing year. He was presented with a handsomely sculptured bronze plaque in recognition of his service to the association and the industry.
Similar distinguished service awards were presented to L. R. Smith and Dr. Donald H. Clark ("Mr. Hardwoods of the Decade") who was retiring from the Washington Institute of F orest Products in October and will serve the industry as a consultant. Clark is regarded as the "godfather" of the Northwest Hardwood Association and is one of the pioneers in giving recognition to the importance of Pacific Coast hardwoods to the nation &s orr €conomic asset of great importance.
Clark will head a new committee on alder tree farming which was a subject of discussion at the meeting with William A. Tinney, forester in charge of certification of tree farms in Western Washington for the Industrial F'orestry Association.
Appointed to serve on this committee were: Stuart Moir, forest consultant and pioneer in conservation, Portland; IIenry G. Campbell, manager, Pilchuck Tree F arm of Paciflc Denkmann Company, Arlington, Wash., retiring vice-president of the association; John W. Allen, and a Weyerhaeuser forester to be named.
A program will be set up to deal with the need for more extensive plantings of western alder (Alnus rubra) to provide for
the growing demand for this species and to counteract the heavy inroads being made upon the alder stands by the pulp interests. It will also continue studies initiated by the association in the scientific management of alder as a profitable tree crop.
A feature of the program was the ad-
dress by Dr. Edward G. Locke, director of the nation's Forest Products Laboratory at Madison, Wisconsin, who spoke on the future of western hardwoods.
Harold E. Worth, M.A., newly appointed forest products technologist, U. S. Forest Service, Portland, Oregon, presented the viewpoint of an easterner on Pacific Coast hardwoods. He succeeds Archie Knauss. now retired, who is widely known as an authority on western species. Moore spent several years in the furniture industry of the Lake states and is particularly interested in the development of Paciflc Coast hardwoods for furniture manufacture.
M. B. Pendleton, secretary-manager, National Hardwood Lumber Association, Chicago, spoke on the need for quality control and better grading of hardwoods to meet the exacting demands of buyers. He conferred with the ofrcers and directors of the association, members of the NHLA in the Pacific Northwest, and hardwood wholesalers and importers of the area, with reference to establishing a resident inspection service at some central point to serve producers and distributors.
A 32% increase in membership was reported for the year.
The flag at The Coralite Company now proudly flies from the official flagpole that centered tho pageantry at the 1960 Winter OlSrmplcs ln Squaw Valley. Kirk Kirkland (left) of the Order departrnent, anil John Church, controller, prepa,re to hoist Oltl Glory at the start of another productive day for all the "good sports" at Cora,lite ln Los Angeles.
The meeting was held during the closing sessions of the 5th World F'orestry Congress, in which the Northwest Hardwood Association participated with more than 100 displays of Pacific Coast hardwoods with 59 exhibitors, including several from California arranged by Milan A. Michie of Stahl Lumber Company, Los Angeles.
The spring meeting will be held at Shelton, Washington, April 7-8.
(Tell them aou sau it in The California Lumber Merchant)
Veteran lumbermen Jack Crane and Ed French have been named to head the new Northern California sales offices of Independent Building Materials Co. at 400 Fortieth Street in Oakland. Both Jack and Ed, who started their lumber careers during 1931, may be reached by dialing OLympic 4-707r.
Crane, who joins IBMC with over 72 years' redwood experience in Northern California with Hobbs Wall Lumber Company, is a native of Washington and began his lumber career with the old Brathe Bros. Mill Co. in Richfield, Washington. Jack served with the U.S. Marines during WWII and, following the fracas, wholesaled on his own with headquarters in- Walnut Creek until joining Hobbs Wall during 1948.
French brings to the new sales office a lifetime experience in the retail and manufacturing end of the business. For the past seven years a partner in l\4onument Lumber Company at Pleasant Hill, Ed entered the lumber business in 1931 with his father, William E. French, who was then operating the Stockton Mill & Wrecking Co. I-ater, from 1938 until 1946, Ed continued in the retail business as a partner in Stockton Mill Lumber & Supply. During 1946, he sold his interests in Stockton to become a partner in Cal-A Lumber Co., a sawmill located near Angels Camp, where he remained until returning to the retail business with Monument Lumber.
Donover Co., fnc., has opened wholesale ofrces in Sacramento, to handle direct mill shipments on a national basis, according to Bill Calhoun of the Montebello ofrce. The new Sacramento branch of the Seattle flrm will be managed by Harry F inney.
5434 VINETAND AVE.
NORTH HOLTYWOOD, CALIFORNIA
PHONE: POplor 9-1747
August lB, 1960
The Coli{orniq Lumber Merchqnt
l0B West Sixth Street BIdq. Los Angeles 14, Colif.
Gentlemen:
At the time your representotive, Ole Moy, influenced me to tqke qdvertising spoce in The Colifornio Lumber Merchont, he thonked me Ior becoming o regulcr client. At this-iime I wish to thonk you Iolks for hcrving mcrde it possible, through the columns of your lumber journal, to reqch q mcnket for our Cqrts thot hos shown steody sqles in the Colilornia and Arizonq lumber industries ot the wholescle ond retcdl levels.
Although sqles development hqs shown o stecdy increose, we credit the coveroge of your line publiccrtion in moking our superior hondling unit ovoiloble to the trode. Of course, when q Berkot Lumber Ccnrier is ploced in o yord it generolly Ieods to odditionol sqles.
Agoin we wish to thcrrk you for hoving induced us to try your medio ol qdvertising, it hos helped us to help the lumber deqlers with their mobile yord problems.
Very truly yours,
BERKOT MFG. CO. E. J'1. Kotle, B. M. Kotler, pres. BMK/stHe advertises consistently promotes aggressively, ., merchandises intelligently from purchase to sale.
He trains his men well compensates them fairly recoglizes talent and industry.
He knows costs he knows values so he provides the right pricing for ready sales.
He makes a reasonable profit and reinvests a sensible share to keep his business growing. to keep his employees in growth position.
He provides reputable brands in wide selection in clean, attractive and partially animated display.
He provides complete details on every product ., demonstrating any mechanical functions describing any product limitations.
He arranges for neat installation . introductory use-education fast and reasonable service.
He backs each product with his own good narne . . . over and above any warranty claim.
He's interested in each product's performance in the home as in the store.
Officials of Western Lumber Company late in September an_ nounced the purchase of the two National Lumber Company yards in National City and Chula Vista. John Sullivan, vice_president and general manager of Western Lumber Company, said the purchase price of the two retail yards was in excess of $4b0,000. Tire yards were purchased from George Johnson of Chula Vista.
Acquisition of the yards boosts Western's line to seven, in addi_ tion to the cabinet shop which is stilr being operated at Kettner boulevard and Harbor _drive in San Diego. Other Western yards are its own other one in Chula Vista, and point Loma, La -Jolla, Pacific Beach and Imperial Beach.
The two National yards will continue to be operated under that
He knows his community well and takes part in its activities. He knows his market potential , and g:ets a fair share of it.
Ife considers his dealership a marketing arm of the manufacturer a working partner to the distributor . and he works with both on a "full disclosure" basis. He exposes basic models consistently , . key models for special programs and he carries an inventory that allows for nominal turnover.
He uses some, or parts of all factory promotions . ties in with national advertising . constantly strives to increase penetration for a limited number of major lines.
IIe works with day-to-day budgets in long-range plans to insure the future of his national brands . . . and stability for his store.
name "for the time being," Sullivan said. Purchase included inventory, fixed assets and names. The Chula Vista yard is at 352 Center St., the National City yard at 708 E. 8th St. Some personnel changes have been made but George Cordrey will continue to manag'e in National City, and Maxwell Johnson in Chula Vista.
The Los Angeles Board of Building and Safety Commissioners, at their meeting Oct. 20, 1960, gave consideration to the request of the West Coast Lumber Inspection Bureau on a grouping of several species of lumber and their identification markings. The Board determined that the matter be taken under advisement with the instruction that the Department, together with the industry, form an agreeable recommendation which should be submitted to the Board later for consideration.
sAIES: p.0. Box l7g_Ukiah, calif. -
H0mestead 2-3921 TWX: ukiah gl - Xt",?"#"'ril11iil;
Motroni-Heard rctail yatd at Woodland, Calif., is one of the most striking in the state. Partner Frank Heard is a former mayor of the town, the current president of the LMA, and the attendance chairman of the 1960 Exposition
Bill Hughes, formerly associated with Hughes Bros. Lumber Co., Foresthill, and more recently with the Sacramento wholesaler, Glen Butler, has established his own wholesale lumber business, Hughes Lumber Co., with the mailing address of Newcastle, Calif.
tove the rociri'
We regret to report that woid ha3 been received of the per_ manent closing of the Hyde park Lumber Company, to be effective early in November 1960. Further details will be available for the next issue but A. E. (Al) Rogers, president of the respected retail lumber business at 6722 S. Crenshaw Blvd. in Los Angeles, in_ formed fng'lewood newspapers in mid-October that he is retiring from the business and closing the yard. Dealer Rogers has been steadily recovering from the severe heart attack he incurred in October 1958 but now wishes to devote his time to his other interests,
Tacoma, Wash.-George S. Long, Jr., a 4g-year veteran of Weyerhaeuser Company and its secretary since 194b, will retire December 31. Long began his career with Weyerhaeuser as a packer for a cruising party and later worked as a flre warden and compassman. He joined the Tacoma ofrce staff in 1g19. Long is the son of Geo. S. Long, Weyerhaeuser's flrst general manag.er.
Att SIZES AND GRADES FRESHTY MILTED TO ORDER IN QUANTITIES TAITORED IO YOUR NEEDS
FAST SERVICE FROM OUR YARDS -OR- DIRECT MIIL SHIPMENTS OF ALL SPECIES OF PACIFIC COAST LUMBER
4230 Bondini ANgelus Boulevord 2-4 t 48
All grodes ovoiloble in corlood quonlities. Custom peeled ond dried lo your specificotions. Our moteriol widely used in both softwood ond hordwood industries.
Fot pcrmoncnt tourcc ol supply a Writc or Call:
P.O. Box 556, Gronls Poss, Ore. Phone: GReenwood 6-4474
TWX: GTS P 6159-U
Timbers . Redwood
Douglos & White Fir
Plywood
Ponderoso & Sugor Pine
los Angeles 23, Golifornio TWX: LA 1845
November
Southern Californla Lumber Seasonlng Assn. dinner meeting, 7:00 p.m., Currie's Santa Fe restaurant, Nov. 2.
Amerlcan Forest Products Industries, Inc. annual meeting, Shoreham hotel, Washington, D.C., Nov. 2-3.
Ifumbolilt lfoo-Hoo Club 63 annual Stag and golf tournament, Baywood Country Club, Nov. 4. Chairman: Bud AUen; Ticket chairmen: Bill Brauning, Arcata, for Humboldt and Del Norte counties; Sam Witzel, Arcata, otlrer areas.
Los Angeles IIoo-Hoo Club 2 golf tournament and Concatenation dinner, 7:09 p.m., Palos Verdes Country Club, Nov. 4.
Natlonal Lumbor lllanufacturerg Assn. Committees and Board of Directors annual meeting, Shoreham hotel, Washington' D.C., Nov. 7-10.
San Fra,nclsco Hoo-Hoo-Ette Club I "Company Nite" (all Lumbermen invited), Sabella's restaurant, Fisherman's Wharf, Nov.9.
Notlonal-Amerlcan \lVholesale Lumb€r Assn. western regional meeting, Mark Hopkins hotel, San F'rancisco, Nov. 11; Chairman: Jack Ford.
Soclety of Amerlcan Foresters annual meeting, Sheraton Park hotel, Washington, D.C., Nov. 13-16.
NATIONAL RETAIL LUMBER DEALERS ASSN. ?th annual Building Materials EXPOSITION, San F'rancisco, Calif., Nov. 13-16. Clinics and business sessions: Mark Hopkins and Fairmont hotels; Exhibits: Brooks Hall and Civic Auditorium. (Annual Directors meetings, F'airmont hotel, Nov. 10-12.)
Oakland Hoo-Hoo Club 39 dinner meeting and "Big Game Nite," Claremont hotel, Nov. 14; Co-chairmen: Jim Hendrick, tr'rank Timmers.
Los Angeles Hoo-Hoo-Ette CIub No. 1 dinner meeting and Concatenation, 6:29 p.m., Rudi's Italian Inn, Los Angeles, Nov. 14.
Sacra,rnento Hoo-Hoo Club 109 dinner meeting, 6:29 p.m., Sherwood Room, Nov. 16.
Natlona,l Butlillng Material Distrlbutors Assn. 9th annual convention, Palmer House, Chicago, Nov. 16-18.
Black Bart Hoo-Hoo Club 181 dinner meeting, Ukiah area, Nov. 16.
Santa Clara Valley Hoo-Hoo Clu[ 1?0 dinner meeting, Chez Yvonne restaurant, Mountain View, Nov. 1?.
Natlonal Wooden Pallet Ma,nufacturers Assn. Western Pallet Users' Conference, Los Angeles, Nov. 17-18.
Dubs, Ltd. monthly tournament, Crystal Springs Country Club (near Burlingame), Nov. 18.
Sa,n Franclsco lfoo-Hoo Club g dinner meeting, 6:29 p.m., Leopard caje, Nov. 22.
Bedwood Empire Hoo-IIoo Club 65 annual F'all Ladies Nite social, Highland House, Santa Rosa, Dec. 3; Co-chairmen: Pete Sharp and Joe Schaeffer.
The firm of H. E. Markstrom Lumber Sales, Compton, is the newest member of the Wholesale Lumbermen's Assn. of Southern California. The popular "Brownie" Markstrom operates a wholesale-only business in Douglas flr, White fir, Pine and Mixed species at 505 E. Compton Blvd.
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526 Occsn Genter Bullding o long Beoch 2, Phonesr HEnrlock 5-5647 r SPrlce 5-3537
The Soutlern Pacific Railroad advises that an adJustment published in Supplement 36 to PSF B Tariff 295-C became effective Oct. 14, 1960, as follows:
"Supplementing letter of September 2, carriers under Docket JT-9247 approved same TF C rates on Doors, wooden, glazed or not glazed, BETWEEN Portland group points AND Orange, California, as were approved to and from Santa Ana, Calif.; i.e., 130c (trailer to be loaded by shipper) and 135e, minimum 35,000 lbs., rates in cents per 100 lbs., including all current applicable increases."
A unique mailing was sent out on August 30 by Lee Millwork Corporation of F air Lawn, New Jersey. It was a complimentary "first-day cover" mailed from the United Nations Post Office in commemoration of the issuance of their new postage stamp honoring the F ifth World F orestry Congress. Lee Millwork had printed a special envelope in color for the mailing. The design of the "cachet" shows a forest scene looking through a Lee Bow window which is manufactured by Lee Millwork.
TOm DUNGAN, Assf. ilgr. Gsliforniq
feletype: LB 5l13
Brand-new showroom of Woodland (Calif.) Lumber Co. cost about $60,000 in its 1957 remodeilng, including the Daley Fixtures. The yard is a branch of the Auburn Lumber Co.
Al \M. Struyvenberg', former import manager for Dant & Russell' joined H. Zwart & Company, October 1, and has opened a Portland, Oregon, office for the convenience of Northwest customers of tl.e Zwart headquarters in Los Angeles.
sro-sro lv 3-4552
Answered only by EARI K. BLEILE
EARI M. BtEItE
P.O. Box 4265, Sqcromento 21, Cqlifornio . lVqnhoe 3-5026 ' TWX sc 73
Industriol ond Construction Lumber in oll W.P.A. ond W.C.L.A.
Species-from the better mills-in stroight or mixed cors.
X'rank Baxley is back on the job at Brey-Wright Lumber Co. after a recent ulcer operation, new status symbol of the soaring (?) 60s.
A card postmarked F.illmore, Utah, from Ken Conway, enroute to a venison vacation, says the weather was clear and cool as they looked at the snowcapped Wasatch mountains from Cedar City and thought of all the folks back at Georgia- Paciflc in Pasadena.
Mel Hirsch, head of Dolan's Building Materials Co., Sacramento, is on the mend after a successful operation in a local hospital last month.
The Norwalk (Calif.) Lumber Co. was well-represented at Lake Tahoe and also at the California State Elks Association convention in Sacramento recently by Helen and George Gelb. The dealer also bowled himself into a payoff spot in the "A" division of a bowling CaIcutta held by Whittier Lodge of the Elks with a five-game total of 1011 pins.
RoIf Stoleeen, sales chief of Durable Plywood Sales Co., and Don Anderson, vice-president of Twin Harbors Lumber Co., made the pilgrimage to Portland, Oct. 18-20, for the annual meeting of the Douglas F'ir Pl5rwood Assn.
Arthur E. Twohy, L. A. lumberyard broker and everybody's friend, is recovering rapidly after three weeks in the hospital for surgery, reports his wife Doris.
Seth and Myrtle, the "traveling Butlorsr" have returned from two wonderful months in Europe, where they wandered from England to Holland, cermany, Switzerland, Austria, Italy and the grand finale in Paris,
Mrs. Jarnes H. Forgie and her two lovely childrerr, Cynthia (12) and Peter (11), were pictured recently on the first page of the family section of The Los Ang'eles Times on the occasion of the planning for the 22nd reunion of First Century F amilies. T'he group, which annually'celebrates the founding in 1781 of tlle pueblo that is now Los Angeles, was first assembled in 1939 by Miss Mary Foy.
Jim Atldnson did the Sierra and Sacramento Valley region for an October week on business for Atkinson-Stutz Company of San Mateo.
Stephen G. Freoman's next stop on what he refers to as "the Winter Tour of the MiddleAged," will be the Hotel Coronado PGA Pro-Am invitational Golf tournament at Coronado. Nov. 3-6, supplanting the Tijuana Open. Eugene H.
Charles, Jr., of the F reeman firm at Newport Beach, Calif., sug'gests a new "barometer" for the lumber industry: Lumber movement varies direcily with the handicap of golfing lumbermen; when sales are down, handicap is down saJes up, handicap up. No more Ouija boards will be needed.
Blll Grleve, head of Building Material Distributors, Inc., with headquarters in Stockton, spent the first October week in Oregon visiting business connections.
Anne Murra,y is back on the job at Roy l'orest Products Company in Van Nuys and resuming her Hoo-Hoo-Ette activity after a Hawaiian trip and extended vacation.
Ilarry Merlo, executive of the Rounds Lumber Company, San Francisco, was out the first two October weeks with the mumps (The MUMPS!!??)-and a rough case at that-but is now on the job again.
W. I{. "Blll" Sulter returned to Los Angeles, Oct, 27, after a 5-week trip in the tr'ar East where he visited supplierB and business contacts in Japan, Formosa, Hong Kong and the Philippines.
And three cheers for Carl Dletz, owner of Longfellow Lumber Co. in Chico, who accomplished in just one year of playing golf what many never achieve-a hole-in-one on the 12th hole at Chico Golf & Country Club, Sept. 3. Eye-witnesses included Les Dotkllngton of Bernie Elarber and Associates. and Beryl Robinson.
Ifenk Zwart flew to Europe, Oct. 17, to meet with Swedish and F'rench suppliers of H. Zwart & Company, Los Angeles importers, He expected to be abroad about 30 days.
Ed Young, executive of Garehime Corporation, San Francisco, spent the second October week in New York on business.
Rex lVells was off for Utah last month on a deer-hunting safari and promised to keep associates advised of the results back at Wells Custom Millwork in Gardena.
Bob Mosby, assistant salesmanager for Diamond National Corp., spent a week in the Truckee-Tahoe region last month on a Very Sucessful hunting trip.
Forrost Wilson, southern California wholesale lumber distributor, spent part of October visiting executives of British Columbia F orest Products Ltd. in Vancouver.
Ed Dlger, head of Eichrome Building Materials, Redwood City, spent a week in Bermuda last month on a business-pleasure jaunt (it's been a pleasure doing Business there?).
For the skillful and dramatic use of more than a million feet of regional lumber and wood products in construction of The Village Green Motor Hotel, Cottage Grove, Oreg'on, the West Coast Lumbertnen's Association, in September, gave special recognition. Bronze award plaques were presented by H. V. Simpson' Association executive vice-president, at the WCLA semi-annual district meeting which was held at The Vilage Green, built at a cost of a million-and-half dollars and opened in July of this year' as a classical demonstration of the handsome effects which can be achieved through the skilled use of Western woods.
Joseph Y. Baruh, honorary vice-president of Crown Zellerbach a^nd a pioneer of the West Coast paper industry, was elected director emeritus of the corporation following his resigrtation from the board a"fter 62 years of service with the company. Mr. Baruh' who is 92, was also one of the original directors of Zellerbach, is the uncle of J. D. Zellerbach, board chairman who is currently serving as U. S. Ambassador to Italy, and of Harold L. Zellerbach.
Ernest Milton Taenzer, whose sudden death abroad at press time was briefly reported in the last issue, died in Hong Kong, October 4, at the age of 62 while on a trip around the world with his wife F rances. His body was flown back to the U.S. for services at the Little Church of the Flowers and burial in Forest Lawn Memorial Park, October 13. An unusually large number of lumber industry friends were there to give "Uncle Milt" their last tribute of the affection in which they and the industry held him, as the Rev. R. Parker Jones of Saint Alban's Episcopal church, Westwood, led the service of memory.
Milt Taenzer was born November 5, 1898, in Memphis, Tennessee. In the early part of 1914, he and his brother Robert accompanied their parents to California, where Milt re-entered school while his
father and brother Robert established the American Hardwood Company in Los Angeles. After completing his service in the U.S. Navy, Milton then began an active part in the family lumber firm. He had been associated with the American Hardwood Company since 1919 and held the offices of vice-president and secretarytreasurer at his untimely death last month. Besides his Navy duty in the first World War, Milt Taenzer was active in Masonic work, a member of the Liberal Arts Blue Lodge and the Beverly Hills Shrine Club. IIe was one of the founders of the Lumbermen's American Legion Post and an early member of Los Angeles EIks Lodge 99. IIe was a member of the L. A. Country Club, a former Hoo-Hoo and a director of the Security Federal Savings & Loan Assn. of Westwood.
Besides his wife, Frances Harrington Taenzer, of the home at 10393 Ashton Avenue, he leaves two daughters, Mrs. Frances Irene Moore and Mrs. Barbara May Lee, four g'randchildren, and his brother, C. R. Taenzer of the American Hardwood Companv.
Joe
Joseph Edwin Davis, prominent Pasadena retail lumberman, passed away suddenly October 6 after 43 years' residence in the area. He was the owner of the Davis Lumber Company at 1787 E. Walnut St., which is managed by his son, Joseph E. Davis, Jr. The yard is a member of the Southern California Retail Lumber Association, in which, as well as by his many friends, Mr. Davis was held in the greatest respect.
Joe Davis was born in Independence, Missouri, where he lived until 1917, when he went to Southern California to establish the residence he maintained until his death. He became active in the retail lumber business in 1943 with the purchase of the old FoxWoodsum company's yard at the corner of Walnut street and Allen avenue in Pasadena. IIe was a veteran of World War I, in which he served a year overseas; a member of Corona Lod,ge 224, Pasadena Scottish Rite, and the Al Malaikah Shrine.
Mr. Davis leaves his wife, Stella T. Davis, of the home at 1400 Laurel St., South Pasadena; the son, Joe E. Davis. Jr.. who will continue the retail lumber business which he had operated with his father; two grandsons, Joe Davis III and Scott B. Davis, and three sisters all of Independence, Mo. private services were held October 8 at a Pasadena funeral chapel, followed by interment in Forest Lawn Memorial Park.
I I-
"Big 4 Brqnd" End-Woxed Precision Cut Studs
In the forests of coastal British Columbia, the giant Red Cedar often survives centuries of time, wind and weather. Little wonder, then, that lumber cut from this naturally timeless wood will beautify and protect homes in the most severe climates for decades more.
1x lt
Toq bda SO!
Ilanufactured by: BRITISH C(l[UMBIA F0RIST PR0I)UCTS LtM|TED.
Saies Agents: VANCt)UVER, B.C.
MacMILLAN & BL0EDEL tlMlTEl), VANC()UVER, B.C.
Representatiue: F0RREST W. WltS0N
P.O. Bor 114 San Marino, Calif ornia SYcantore 4-7835
We wish to loke this opportunily to thonk the mony Wholesolers qnd Mills who hove cooperqted with us
Recent sales and installations of the popular Bennett 2-Way Panel Saw, reported by Wayne C. Ervine, Sales & Service, Atascadero, Calif., include the following:
Angels Lumber Co., El Monte, (its third unit); Custom Plastic Products Co., North Sacramento; Dary's Inc., Barstow; Encinitas (Calif.l Lumber Co.; San Diego Unified School District; Pine Tree Lumber Co., Vista; Bayside Lumber Co., San Mateo; Macdell Distributors. Oakland; Western Asbestos Co., Oakland; Ventura Union High School, and Triangle Lumber Co. (new yard), Carmichael. Calif.
James H. JoJrner was named manag:er' Hawaiian Sales, for H. K. Porter Company, Inc. He will represent all Porter divisions in the state and will be responsible for both sales and service of the company's products. Since 1953 he has served in various executive positions with Quaker, and later Thermoid, on the West Coast,
fhese N'ine (9) Profir-Building business sessions . . . Nine (9) big l|lonogement meetings
-o Complele "How-To" Progrqm-hove been orronged by Exposition Progrqm Ghoirmon Robert J. Mccutchon of the Metzger Lumber co., Lebonon, Indiqnq, for the
NAIIONAT RETAIT TUMBER DEATERS ASSOCIATION
7th Annuol Building Mqteriols EXPOSITION
Sqn Froncisco, Goliforniq - NOVEMBER t 3- | 6
The Profir-Building_ busine_ss gessions hqve been plonned especiolly to show Deqlers how to Build Volume snd Profits in the yeors qhend. Meetiirgs will b6gin oi 8:t5 q.m. in either the Fqirmont or Mqrk Hopkins hotels.
- And REMEMBER: ff fs NOf Necessdry fo be on Association Member to Attend -
In oddirion lo your fun qnd recreotion in the fsbulous Ciry-by-the-Golden-Gat€r you wilt be privileged to shqre in the ottendonce ot:
Monday, November 14.
"HOW TO gEtt ARCHITECTS' BUIIDERS AND CONTRACTORS." Progrom Monoger: Ornie W. Homilton, executive vice-presidenl, Southern Colifornio Retsil Lumber Assn.
,'HOW TO USE TIONEY, N'IACHINES AND 'YIANPOWER FOR EFFICIENT FINANCIAT Ii,IANAGEIYIENT." Progrom Monoger: Theodore l. Hungsker, execulive secretcrry, Lumber frode Assn. of Greoter Chiccao.
"HOW TO DEVETOP A HOME-ilYIPR.OVEIYIENT CENTER." Progrom Mqnqger: Robert J. Lqwrence, mqnqger, Monlqno Retqil Lumbermen's Assn.
f uesday, November | 5:
"HOW TO RECRUIT, TRAIN AND COTUIPENSATE TUMBER YARD E YIPLOYES." Progrom Monoger: Rogs G. Kincoid, monoging direcfor, Weslern Retoil Lumbermen,s Assn.
"HOW TO SEIL FINANCE AND PROFIT lN THE SECOND-HOIUIE ,YIARKET." Progrom Monoger: Jqck Pomeroy, execuiive vice-presidenf, Lumbpr Merchsnts Assn. of Northern Cqliforniq.
Wednesdoy, Noyember | 6:
"HOW TO RECAPTURE IOST I$ARKETS THROUGH F|NANCING AND SERVIGE:" Progrom Monoger: Gus R. Michoels, executive secreiqry, Arizonq Retoil Lumber & Builders Supply Assn., Inc.
"HOW TO DEVETOP RETAIL SALES-POWER THROUGH BETTER MERCHANDISING." Progrom Mqnogers Hugh O. Tompkins, monoging director, New Jersey Lumbermen's Assn.
"HOW fO PR'OFIT FROII FUN lN THE SUN - SEttlNG OITTDOOR LlVlNG." Progrqm Monqger: L. Vincent Ogletree, executive secretory, Floridcr Lumber & Millwork Assn.
Speciof Alternoon Program (t:3O p.m., Nov. lil:
o "LABOR RELATIONS-WE Att HAVE THEtl." Progrom Monogen K. D. Green, executive director, Detroit Lumbermen's Associotion. Feotured Speoker: Rep. Robert P. Grifiin (R.., fllichigqn)" coouthor of the lnndrum-Grifiin Bill (tobor Reform Act of 1959).
CLISSIFIED lDYEnTlslilHotltlor Wrntcd t1.00 Dil lln!
WANTED-Middle-age man to manage Hardware & Bldg' Matls. Store in town of 6,0O0 population. Sales at present about $90,fi)0 per year (2,-man yd.). Owner wishes to double sales. Must have at least $4,000 to invest as part-owner. Salary & Commission. A real op- portunity for Live-Wire Manager. Write qualifications, details & arrange for appointment.
Address- igox C-3O34, The California Lumber Merchant
108 West 6th St. Bldg., Room 5O8, Los Angeles 14, Calif.
Well-established, independent Retail Lumber & Bldg. Mtls. Co., located in Chico, progressive city in heart of Sacramento Valleyt has opening for man with experience in operation & sales with full knowledge bf home construction. State experience, references, married or single, age and salary expected.
Addre*s Box C-3032, The California Lumber Merchant
1@ West 6th St. Bldg., Room 508, Los Angeles 14, Calif.
MAIOR LUMBER MANUFACTURER with active wholesale deptl, has opening for experienced lumber salesman for S. F. Bay Area-& Saciamenlo Valley territory. Office in San Francisco. Must have thorough knowledge of Redwood; Douglas Fir would be helpful. Company car, salary and expenses.
Address Box C-303i1, The California Lumber Merchant
108 West 6th St. Bldg,, Room 56, Los Angeles 14, Calif.
UNUSUAL OPPORTUNITY for experienced Retail Lumberman to take cornplete charge and manage three established, well-located yards in expanding Western W manage three yards e_xpanding Washingto-n c e commrnities. Advise age, iarnily and Lxperie-irce. All replies strictly confidential.
Address Box C-3036, The California Lurnber Merchant
l0B \Mest 6th St. Bldg., Room 5@, Los Angeles 14' Calif.
SALES MANAGER for established Pine operation, with sawmill, dry kilns, planing mill; located in the Sierra foothills. Annrlal output twenty million. Your reply should list experiencg age and how soon available. Replies will be considered confidential.
Address Box C-3037, The Califo'rnia Lumber Merchant
108 West 6th St. Bldg., Room 508, Los Angeles 14, Calif.
Expandins Eastern Sales and need the services of an assistant in thi! depaitment. Applicants with experience in inland species and eastern contacts will b€ given prime consideration. Wire or call:
HALLINAN MACKIN LUMBER CO. INC.
1485 Bayshore Blvd., San Francisco, Calif.; JUniper 4-6262
GOOD OPPORTUNITY for two aggressive salesmen with experience in Cedar and/or Redwood Wholesale Distribution. Finest volume sources, liberal commission and possible ownership participation. Write: -
FORREST W. WILSON
P.O. Box 114, San Marino, Calif.
PLYWOOD sales and marketing asst. to our plywood depar-tm-ent manager. Experienced ONLY need apply. Long-term potential' Asa for R. P. Baush.
- BAUGH BROS. & CO.
2926 Sierra Pine Ave., Los Angeles 23; ANgelus 8-2911
EXPERIENCED Hardwood Lumber Clerk, San Francisco B-av Aiii, steady work and future with growing concern. All replies strictlv confidential.
Address Box C-3031, The California Lumber Merchant
l(E West 6th St. Bldg., Room 5OB, Los Angeles 14' Calif.
ESTIMATOR-Experienced in Store Fixtures. Permanent. Excellent Berrefits.
CENTURY FIXTURES, INC.
1438 East 18th Street; Los Angeles 21, Calif.
EXPERIENCED Lumber Gid for general office work including Dictation, Invoicing and Bookkeeping to w-or-\ in Riverside office. J. F. WEBER, P.b. Box 91, Riveiside, Calif.; OVerland 4-4222
WANTED-The Organization & Product that can use an experienced West Coast sa-ies and promotional man. Intelligent and enthusiastic representation assuied by references. Extensive travel if requircd. ' Address Box C-3035, The California Lurnber Merchant 108 West 6th St. Bldg., Room 5O8, Los Angeles 14, Calif.
AVAILABLE-Lumberman with Sawmill, Wholesale and Volume Retail Sales Experiencc. Will Rclocate.
Address Bbx C-2999. The California Lumber Merchant
108 West 6th St. Bldg., Room 508, Los Angeles 14, Calif.
We are getting some Inquiries about Southern California Yards that are For -Sale. -If you want to scll your yard, we'll be glad to hear from you. 5% Commission and a 60-day listing on an exclusive rieht-to-seIl.
- TWOHY LUMBER CO.
o Lumberyard and Sawnr,ill brokers for over '[0 years ' 714 West Olympic Blvd., Los Angeles 15; Rlchmond 9-8746
HEAVY FORK-LIFT TRUCKS RENTALS AND SALES
MacKAY MILL SERVICE
822-69th Avenue r NEptune &9428 o Oakland 2l' Calil.
EOILER-Johnson Bros. 2fi) H-P, comb. gas and oil, 125 lb. A.S.M.E. wetback, 3,0fi) gal. underground fuel tank. 20'x3U galvanized iron bldg. SPruce 5-1251 or TErminal 2-6496
Weekdays, 8:00- 5:00
3 Ross Carriers-Model 90 May be seen at our yard.
MULLIN LUMBER CO., 1950 West Slauson Ave., Los Angeles 47 Phone: AXminster 4-6191
Everyone Recrds These Poges-Jusl Like You
Coliforniq Lumber ftIERCHANI-1ZE
All Your Wonts Here
Now You can turn out Prenung Doors qulckly and accurately for your Contractor customers. The operator merely places both the door and lamb in the KVAL RoutinS-Borlng Machine and does not have to shlft them during the operations of boring, routlng, and applying hlnges. Writa for the l(VAt Catalog describing this machine and others for manufacturing and sizing doors and plywood.
(Brush gour teeth hoice-a4c , . see goar d.entist troice-a-gear and, Read "The MERCH/J'IT" tuicea-month)
It's
like taking money from a piggy-bank:
IU'NAET AND IU'ITBEI PTODUCTS Al Pdrcc Cmpmy--.........-..-......-.-.-.....-....SPruGc 5'3537
Hqrdrrood Co................-..-...tlchmotd 9{235 Aig.lut Hqd/ood Cmpoy-.--..-.-.----------tUdlry 7-616E
lcdrood Co. lPctc l(cponl...-...lVEbrt.r
Arodqtcd t.dwdd 11i11r..........-.............9Pruo &4621 Atllm. Krolf t Co....-.-.-...-..-....-..-...-..1{t,d,itm 61757
!ll$ lmbrr Co., Inc'.--.....tAynond 3-16813'3/tlt4
lolnhof, Lmbcr Co., Inc..-.-..........'....Rlclnond 9-3245
luh Indurtrlol lunScr Cc....-..-..-....lAluond 3-33O1
lumr lmbrr Gmpoy...............-.-........WEbltqr 3-5E61
lullor Co., Glcn....-.........-.....-..-....-.-.....--.JAylor 8'1571
U.5, Plvwod Corp. (long Beshl---.....--HEmlock 2-39OI
U.5. Plywood Corp. (Sdto Anol...-...Klmberlcy 7-1691
Vo ldo lmbq 5olo' Roy...................--$Uttay l-.1660
Wolrh Lwba Go.....-............-...............EDgryood 7-6669
Wcndling-Ndhon Co,-..-...........-..........----.ltUrrqy I -9321
llt.tlsm Forert Productr Co..---............-ANg.ls 3-6138
W6f.m r*lll t Lunbcr Co....-......-....---A.lgclur 2414E
Wcyrrlnuc 6mpoy...-.,-..-........-..Ilchmond 8-5451
Wmhoro
Ed Fountoin lmbcr Co,.--...-....-............--.tUdlow 3-l 381
Errfcy E 9o, D. G.--.-........-.....---.--..lAynmd 3'1147
Folrhunt LmbGr Co..............--..........---.-....--tPruco 5'2251
Fonir !umbqr Co.-------.-..................--..,.....FAculfy l-20O3
Fmon t Co., St.phan G'......,..............-Otiol! 3'35OO
Frmonl Forosl Productr.....---..--............lAymond 3-9917
Gcllchcr Hcdwood Co..--..-.............-.....Ptc6onf 2-3796
Oorelo-Pclfic Corp. llunbcrl......----......llurroy 2'21I9
GoorlleP*lfc Cori. tPlywoodl............RAymond !-!66!
ccoOlePoGlec Coip,....--.................-.......lRionglc 7-5543
Gnci I co., W. n....................-...-.......IlAdlron 4-I3lll
Gnat W.ttlm Lmbrr Co.p.....---.............5Prucs 3-4931
Groc Wholerole Lmbcr Co....-..-........----tEhlth 9'3015
Holllncn Mqckln lumbcr Co........-..-....-ANg.l6 3'4161
Horcn Fo.Grl Productr Co.....-.---.......-....Tniqngl. 34191
Horln lmbqr Cmpony....--...........--......---MUrqy l'3lt|o
Hcxbcrg tumbqr Scicr..---.......--...---.-.........lllUnoy l'63E6
Hobbr -Woll lumbcr Co.-..-.......----...-.......rNUrrqy 2-3O:ll
llovcr Co., A. t.----.--.............------...---lltUnov l'9il2l
Hufi lmbcr Compcny---..-......................Ptymou|h 6-8191
tnd.D.nd.nl lldg. lltlr. Co......------.........FAiilq 8-35t()
Itrduit.lol lumbei.--..-..--.-....-.-..--.---..........CHopmqn
Inlcnd Lmbcr Co'..----...............---..........BRod3hil 2'7371
Jmb Dondy Lurnbcr Co.---.---....-........----RAymond 3'3221
Kolbob Lumber Cmpony---........-..........-.-Dl4.nt 5'2e97
lchlcy, Dwld E.-Wholqolo-..-..........---titunq
lindemqn Wholcrole lwber----...---.-.-..--..tPruce
Lons-Bcll Diy.-lntl. Poprr Co........-...Hubbqd
!. A. Dry Kiln & Storogc, Inc............-...A1{9el$
lor-Col lumbar Co................----...............1Ud1ow
P.nb.thy tmbcr to............--..-----..-...tudlry
Prnrll imbrr Co............-.-...-..-...........9Prwc
l.lh Co., E. 1,.....................-.---..-..-....Otlolc
lcy For.rt ?roduclr Co.......--..-..-...Ttionglc
Sonfcrd-Lurlrr, Inc....-----------......-AXmlBr.r 2-91 tl
Sccburgh Cmpony, lnc....-......-....-..-.--WEbtlr. t-6261
5hiv.ly, Alon A,....--.-......-...................CHopmo 5-2O83
Slorrq' lmbcr & ?lywood, Inc....-..-...Tliilgle 3-2141
Si.r?o lldwood Compoy...-......-....-...-..NEvodo 60130
llmonr Hordwood Lmbcr Co....-..-......5Prute &l9l0
gnllh Hcdtrood Cc.' L' l.-....-.........-.....ludlow 345t5
gnlth-tobbint Lunrbcr Corp....-.---.....-..-Plecot 3{321
Sofoq Cedcr & rililling Co.-.-..............-lEdwood 76ln
Soth !q Lmbcr Co...........-'------.-..ORogon a-2268
Soltcm Colifmlo lmbcr 5o1cr...........-lltUrroy l-3597
itohl lmb?r Co.-.--...........................-----.ANgcl6 3-68a4
Stodord lumbcr Co., Inc.....-..-......-...Olcodcr 5-7151
tlonlor I ton, E. J...-.----...-....-...-...........1Ud1ow 9-55E1
Tocmo lmber 3olcr, Int.....---.....--........1tunqy l-6361
lctbct lmbcr Coopoy-..---.-..-lla6hn 2'4ir77
lort.r, Wcbtta I Johnron, Inc....-.......4N9.16 9-7231
lwin Harlon Lmbcr Co.
tC. ?. H$ty I Co.l...-....*..-...-....-.llclmmd 9'652f
Unlon Lmber Conpony...............-.........t Adi.6 7-22E2
Unltcd Whbc. lmbcr Co........-..-..-.....ANgclw 3-6166
Unitcd Stot ! Plywood CorP'...........-.......lUdlow 3-3t!ll
U.3. Ptyrvood CorP. (Cclrcr C1ry1..........-...Uhon G5666
U.l. Plnrcd Corp, (Glcrdalcl...-........C1tru C2133
Plwood... .'...---.--.-lGllog
Con.--.--------.....--..IEmplebcr
Corp. (5on Jorc1........'...CYpro..
Gor. tmbir Co...----....-.....--..-lHormoll
trnbcr Co....-.....-----.r:K!ll€ 9'!l?!
Hccin Lmbei Cmpoy.--.-..-.................ANdow. l-7260
Hcnddck Co., J. W..........-....-...............OtFttP1G 5'3629 Hill t llodon, lnc.--..........---.--........-..ANdover l'1O77
Hill Whcle. lmber I tupply Co....-...!And3coP. +9500
IndepGndent Blds. Atrlt. Co.-....---.-----......OLympic'0-7O71
Main ofrce and Western Sales office:
P.O. BOX 2065, Torrance, Ca,lif.
FAirfax 8-3540 TWX TNC 4286
Northern California, Sales Oflice: tl00 Fortieth Street, Suite 103
OAKLAND 9, California
Olympic 4-7071
Eastern Sales office: 165 West Wacker Drive, Chicago 1, Ill.
RAndolph 6-5881; TWX CG ?29
Sawmills: Arcata,, Calif.; Crescent City, Calif.
lF YOU HAVE, you undoubtedly hqve discovered how EXTRA SMOOTH the Stile Corners ond Edges of ALL Strqit Flush Doors hove become.
OUR NEW Mereen Johnson #600 Double-end Tenoner Door-Trimmer (pictured ot the right) is responsible for this Smoolh ness.
STIIE CORNERS ore slightly eosed ond STILE EDGES ore belt-sonded when trimmedAUTOA ATICAIIY. In oddition, doors con olso be trimmed on q bevel ond eosed ond sonded on the degree of the bevel itselflN ONE OPERATION.
STRAIT DOOR & PLYWOOD CORPORATION is the first Flush Door Monufocturer in f his oreo fo use fhis revolufionory Door-Trimmer. The Instollotion of this new mochine is iust onother step token by us lo produce Top-Quolily Doors for Our Customers.
THE NEXT TIME YOU SEE A STRAIT FLUSH DOOR, EXAMINE THE STITES AND EDGES THEY WILL SPEAK FOR THEMSEIVES. NOTHING IS TOO GOOD FOR OUR CUSTOMERS!
QUATITY FLUSH DOORS PRODUCED IN THE WEST FOR WESTERN USERS!
Monufoctured by Stroit . to Stoy Stroight!
STRAIT DOORS Are I OOo/o Lumber Lore qnd Monufoclured with the Lotesf Equipment ond Mochinery for TOP QUAIITY
Only
