The RED RIVER LUMBER CO.,'i1i1:;'" !i,",':""i:,":I

LOS ANGELES l. D. Ricorril, Mer. 832 Union OiI Blils. Phone Pico 1085

8O7 HENNEPIN ^A,VE., MINNEAPOLIS, MINN. -MiIk and Factories

R. F. Pray, Resiilent Mgr. wEsTwooD,

SAN FRANCISEO

C. R. Wisilom, Mgr. 307 Monadnach BIs. Phone Carfielil 922

PAUL BUNYAN heto ol old-tlmc lumbcr camp toblq. Illusttolcd $dp of rtecfua agstotla prospective small home builder. to look at many beautiful homes, and from them choos'e the home and thi plan that suited his needs and his desire. And because of the vision of .a few men a few years ago, the entire nature of the horilc building ganre in the country has been changed, so that today the small home ,builder can secure a service he never dreamed of before,

No tha"nks to the architects, because the architect was quick to "knock" this innovation when it first appeared. Many times in the earlier plan book days the argument was advanced to the man who would sell the dealer i plan book sys,tem : "I'm afraid it will antagonize the local architects.,, And it generally DID. But the public saw the valu,e of the thing, and today the plan has be,come a vital department of the retail lumber business everywhere.

ADVERTISE YOUR PLANS AND YOUR PLAN SERVICE MR. LUMBER DEALER AND DON'T LET YOUR TRADE GET SOAKED FOR A SERVICE YOU CAN GIVE THEM FREE.

The article we refer to in the daily press, was as follows:

"Washington, Oc,tober 17.-Are Americans a nation of home-builders or one of shack-builders ?

"Housing authorities, studying this question for the American Institute of Architects, Say we are about 50-50 at present. In other words, half of our new houses are not homes.

"The old saw 'You have to build two houses for experience before you find out how to build a home,' is dead wrong, according to the institute, and it is costing thousands of Americans their hard-earned savings when they soak them into unwisely planned houses.

"The Institute of Architects is organizing the entire country to help home-btrilders get homes, rather ,than shacks, for their money.

"In 'but a few isolated sections of the country are builders paying adequate attention to the ,construction of small houses. Trreir main interest is in large, buildings.

"Consequently. the Institute of Architects has singled out the small field-homes containing six rooms or leisfor its educational campaign. Its aim is to furnish the inexperienced home -builder with plans for his house at cost, this expense not to exceed $30.

"Ordinarily, the home-btrilder talks to a contractor, sees no detailed picture of his prospectir-e home, and is dis"p- pointed wheh it is finished. Also, he khows littld of the technical. side of 'plumbi.ng, heating, lighting, painting, or landscaping. _The burea.u will post trim on thlsi subjeits- in other words, educate him on building a home.

"Government housing.experts say that the U. S. needs a,t least 500,0C0 new homes-to. relieve .the housing shortage. This the Institute of Architects sees as an oppdrtunity"to make the _average home not only better to look upon but a better place in which to live."

Don't Spend a Few Dollars on Advertising and Then Say "Advertising Doesntt Pay."

GOVERNMENT FORESTER REPORTS MUCH ACTI. VITY IN ALASKA LUMBER MILLS

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lt !s not generally known that Alaska produces a considerable quantity of timber every year, on a commercial scale, and that several important mills in that territo ry are shipping lumber regularly to points in the United St"t", proper, dnd abroad.

E. A. Sherman, Associate United States forester. who has just returned from Alaska, reports that as he came through Ketchikan he saw a five-masted schooner beins loaded with lumber from the local sawmill and billed fo-r Australia. The cargo consisted of 1,800,000 feet B. M. of spruce and is part of a 5,000,000 foot order, the remainder of which rvill be loaded and on its way probably by the first of December.

Mr. Sherman said it was.interes,ting to note also that 4tttilg the- summer the sawmill at Wrangell billed out 45,000 feet of ,clear spruce which was shipped to the London market. The same mill also made a shipment of 45e00O feet of spruce intended for the eastern, rmarket. AU the time of visiting Wrangell, Mr. Sherman saw a carload of shop lumber waiting at the dock whichr was intended for shipmsnt !q the Chicago market.