The California Lumber Merchant - November 1935

THE CALIFORI.{LA MBERMERCffiT

HILL & MORTO]I, IJIG.

ANNOUNCE

They are now warehousing, and are agents for the following:

fI. S. Gypsum Roofing

'sBradl€yrr Hardwood Flooring Insutite TYallboard and fnsulation

Harbord Plywood

Along with their regular line of Douglas Fir - Ponderosa and Sugar Pine - California Redwood Red Cedar Shingles

I)irect Representatives: BOO'TH-KELLY LUMBER CO. Wendling and Springfield, Ore.

AI-I, OF ABOVE I-OCATED AT 2079-2025 FI Stteet

FRESNO, CALIF. Phone Fresno l-89ll

HOW TO GET MORE BUSINESS THIS FAtt AND WINTER

People areteady to buy-thcyare buying now-they are goingto buy in increasing numbcrg and volume throughout this fall and winter. ln every city, town and farming community throughout the \(/cst there are literally hundrcds of home own€rs who are rcady lor reroofing or roof rcpairing right NOW.

There is plenty of business lor evesy dealer, no matter what his location, but the alert, cggressive dealer will get the lion's ghare. People are gtill proud of their homes, and the United States Government has rpent millions o[ dollarg impressing them with the degirability, even necesrity, of keeping them in sound condition, ol making them look smart and new.

Thege home ownerg are not going to rigk another winter, and they are going to buy quality productr. They know that a few dollars more spent now will save them many dollarr in the luture. They may not reroof again for 15 or 20 years.

The lirct step in recuring your shale, or mole than your shale, of this buginegg ig to stock up at once with a full line of Pioneer-Flintkote

Asphalt Shingler, Roll Rooftngs, Aryhalt Emulsionsl Buildingand Insulating Papers and other naterialg. Home owner in the Wect know

Pioneer-Flintkote products are quality productsthat they give greatest dollar lor dollar value.

They know that 47 years of scientiftc research and expedment, actual expeience and constant development rtand behind the Pioneer-Flintkote name.

They know that Pioneer-Flintkote roofg are smart looking, beautiful, fire-retardant and give 15 to 25 years o[ trouble-free, dependable seryice. Your cale ig over half made when you feature the entire Pioneer-Flantkote line and recommend it.

,[AC K OF MON EY" NEED NOT HOID UP SATES

Thc Ploncrr-Fllntkolo Flnoncr Plon, In coop.Ellon wlth tho Nolloncl HourIng Acr, moker ll porrlbb for rvcrY honc owncr lo hcva s naw Plon..F FllntkoL roof, or do nocrttcty rrpolrr. Lcck of nody corh b no hcndicop. fhc plon lr rlmplo, frced of oll "rcdtopo." lt lr o provrd tuccc:t, and it moklng rxlro rolor ond profilt for Plonror-Fllnlkotc dcolerr evcry' whoro.lf yoo orr not fcmlllor wlth ll, wrlto orwlrr our neore:t off,cr lodcy.

The Pioneer-Flintkote Company does more than supply you with quality products at attractive pricec and discounts. Our consistent consumer advertising, prompt service, exclusive designs, specialty items and real galeg building dealer cooperation do everything but actually makc the sale lor you. ll you are not aheady a Pioneer-Flintkote dealet, write or wire at once for complete infomation.

T('UR TRIIIE EilJ(lYS []I(ITTIlIG tiat.o o

'CERTIGRADE" RED CEDAR SHINGLES are guaranteed all No. 1 grade, all clear, all heartwood, all edglE grain by the Red Cedar Shiogle Bureau; backed by the strength of more than 90% of all the outstandins mills in the wood of shingle industry-ar shrogle rndustfy and endo. Lumber Dealers Association. 'f outstandi and -endorsed by rg wood the National Retail

"CERTIGRADE" RED CEDAR SHINGLSS arc EASYtorecommendeod sell, give laetins eatisfaction aod build consmer friendship.

Red Cedu Shingles are eold erclusively through retail lumber dealers. IJoethical competitioa ic elioioated.

Millions ofgriecea of Rcd Cedar Shingle litentue, covaing every phase ofcoostrucdon use, aow rvailable for discibutioo to t rospects. Vrite us forlitmtue, senice or ioforrotion.

RED CEDAR SHINGLE BURTAU

4408

PLYWOOD VENEERS WALLBOARD

Ourwell assotred stocks, orrr well knovrn dealer policy and our central location guarantee the kind of SERVICE you demand. For remodeling and modernizing they are real economy.

lifornia

9t5967 SOrIIE ALAMEDI, STREEtr Tchqbncl\init1 cr.57

IvIzilbg,lilnr: P. O. 8o196, Arcedc Stetion TOS ANGEITS. CALIFORNIA

ATTENDS CHICAGO MEETING

F. Dean Prescott, Valley Lumber Co., Fresno, member of the executive committee of the National Retail Dealers Association for District 7 (California), attended the meeting of the executive committee in Chicago November 13.

VISITS HAMMOND MILLS

Allard Kaufman, sales manager in charge of the New Orleans office of the Hammond Lumber Company, recently left for home after a lo-day visit to the head office in San Francisco and the company's sawmill at Samoa, Calif.

C. E. PRIEST VISITS SOUTHERN CALIFORNIA

C. E. Priest of The Red River Lumber Company, Westwood, was a visitor at the company's Los Angeles omce the first of the month where he conferred with Paul Revert, Los Angeles manager, and spent a few days looking over building conditions in Southern California. Mr. Revert, "Ty" Cobb and "Pete" Foellmer of the Los Angeles sales staff, and Mr. Priest attended the annual convention of the State retailers at San Diego on November 6,7 and 8.

Lumber Co. -.----------------------21

Lumbermen's Credit Association -----------------2O

Mdormick Lumber Co- Chas. R. -----------------2f

Foreyth

!7hite Buildins, Seatde, Vashingtoo Caiadiaa Ofc.'Yancouver, B. C.

Mlnaglr

M. ADAMS Clrolatlo Mrurr

THE CALIFOR}.IIA LUMBERMERCHANT

Subrcription Pricc, $ZlXl per Ycar Singlc Copicr, 25 centr cach. LOS

How Lumber Looks

New business and shipments at the lumber mills gained and production dropped during the week ended November 2, coroirpared with the preceding three weeks, according to reports to the National Lumber Manufacturers Association from regional associations. During the week 576 mills produced 214942'000 feet; shipped 21216061000 feet, and booked orders of.2l0r493r ooofeet'

The Vest Coast Lumberments Association for the week ended November 21 2Ol mills reporting, gave new business as 100,0801116 feet; shipments 9610791599 feet, and production 95r5941623 f.eet Current sales were over production by 4.7 per cent, and shipments wene over production by O.5 per aent. Ordenc booked during t{re week were approximately 15,0001000 feet or 17.5 pu cent ov€f, the total in the preceding week. The ^ggreg te inventories of these mills are 25.3 per ce.lrt less than at this time last year and continue to be badly broken. The unfilled order file at these mills stood at ,1716681787 feet, about 5001000 feet under the week before.

The report expl,ained that the position of ttre industry is strong in the American markets because of the potential demand and low mill stocks. Export markets continue quiet, with the bulk of the business being placed in British Columbia. American mills which forrnerly specialized in the foreign lum-

Forsyth Hardwood Company Finds New Use For Fir Panels

After experimenting for two years with the use of 7/a" 3-ply Douglas Fir plywood to cover lumber piles, and to seal the ends of green lumber piles in their yard, Forsyth Hardwood Company, San Francisco, report that they are sold on the idea.

P. R. "Bob" Kahn, general manager of the company, says they use a low grade 3-ply oiled panel, 2'x9' for this purpose instead of. lxl? boards.

"We find it lighter, easier to handle and more easily piled for storag'e. There are no knots to drop out and it doesn't split. Some panels put on piles two years ago are still in use, demonstrating that the new method is more economical than the old, as the plywood costs about the same as the boards and lasts much longer. We have already used about 5,000 feet, and estimate that when our yard is completely covered we r,vill use about 25,00O feet of panels," Mr. Kahn stated.

ber trade are finding the competiti,on, at present labor costs, too keen. Some of these mLaV b; forced to curtail operations.

The Vestern Pine Association for the week ended November 2 reported new business from 107 mills as 51,059,000 feet; shipments 5610121000 feet, and production 6O1621000 feet New business rvas 15.1 per cent below production, and 8.8 per cent below shipments. Shipments were 6.8 per cent below produc- tion. Orders on hand at the end of the week totaled t52,426,ofi) feet' ,r :N. :F

The California Redwood Association for the same week reportd production from 15 mills as 8,583,000 feet; shipments 71606r0C0 feet, and new business 7rl92rOOO feet Orders on hand at the end of the week were tl,272,OOO feet. Production was 18 per cent greater and new business 29 per cent greater than for the same week last yean ,. {€ *

Unsold stocks otr the public docks at Los Angeles harbor on November 9 totaled about 7r5O0rO00 feet Cargo arrivals at Loo Angeles harbor for the week ended November 9 amounted to 9r{g4rggg feet which included 10 cargoes of Fir carrying 8r766rfl)O feet, and one cargo of Redwood with 6981000 ieet-. 64 vessets were operating in the coastwise lumber service on November 9; 34 vessels were laid up.

Will Exhibit Shinsle Picture

Esker Fitzwater, field man for the Red Cedar Shingle Bureau, recently arrived in California to take up the work of exhibiting the Bureau's talking picture "Home of the Wooden Soldiers" throughout the State at the request of lumber dealers in the various towns. Jack Ivey, field representative, who showed the picture at the San Diego Exposition and the annual convention of the State retailers at San Diego, booked a number of dates at the convention for showing the picture.

MAKES L. A. TRIP BY PRIVATE PLANE

George W. Gorman, San Francisco wholesale lumberman and veteran pilot, flew to Los Angeles November 11 on a business trip, using a private plane. He flies a 3-place Fairchild monoplane, and on this occasion was accompanied by two friends. The return journey was made November 13 by wav of Sacramento.

Ten Years Ago Today

From the Files of The California Lumbet Merchant, November 15, 1925

B. W. (Bobbie) Byrne, secretary of the Western Hardwood Lumber Company, was chairman November 5, the first of the monthly "Surprise" meetings of the Los Angeles Hoo-Hoo Club. President Wickersham explained that these meetings would be held once each month, and one of the members lvould be called upon as the speaker.

L. H. (Roy) Stanton, head of E. J. Stanton & Son, has had his name added to the list in the Hall of Fame, for making a "hole-in-one" at the Wilshire Country Club on October 24. He now holds his head up with Gus Hoover and a number of other lumbermen who have ioined the Hole-in-One Club.

At the regular lloo-HoJa*o *". 9 luncheon held at the Palace Hotel, San Francisco, on October 22, C. Harry White was elected vice president to filI the vacancy caused by the transfer of Kenneth Smith to Philadelphia, and Frank H. Harris was elected to fill the vacancy on the board of directors, to take the place of 1\Ir. White.

The Peoples Lttmber Company's display was awarded first prize in the Commercial Department at the Ventura Annual Fair held at Ventura September 23-27. A miniature reproduction of a portion of Main Street, Ventura, in 1883, was shown at one end of the booth; this was the first location of the company's first yard. From this point rvas shown the growth of the company by means of ribbons extending to a map on the wall pointing out the company's branch yards. Photographs of the booth and the company's present office and plant at Ventura illustrated the article.

Rossman Brothers have opened their nerv yard at San Pedro at Twenty-first and Mesa Streets.

An ,illustration is .urrrla ," ,n,, issue of the splendid display at the Orange County Fair by the Barr Lumber Company of Santa Ana. ***

"Concerning Roofs" is an interesting article in this number, by A. E. Carlson, purchasing agent of Pioneer Paper Co.. Inc.

Far above the Golden Gate is a ribbon of RED\ilfOOD-a catwalk-strung from shore to shore-the forerunner of the mighty span to come. Perhaps you haven't any customers building bridges of such magnitude as to require catwalks. For the backyard catwalks however, that adorn almost every California home, you can sell REDWOOD-Ihe ideal outdoor lumber-and sleep nights.

Vagabond Editoriafs

Bv Jack Dionne

Just got through reading editorialp in a well known financial magazine. The writer commented on the fact that, "leading motor car companies are reporting boom sales while the building industry lags." Readers of this .oio*r, will recall that I d.iscussed the activities of the motor car industry in this column thirty days ago, calling attention to the fact that those wise men who make automobiles had shoved their new models and their auto shows three months forward in order to get the jump on everyone else in grabbing the loose change developed through huge Governmental expenditures. The figures and facts already show, you see, that they guessed right.

{3 {. :F

There IS a pick-up in building. But compared with the sale of new cars the sale of new buildings is scarcely deserving of mention. Yet the building industry has had behind it all the help and all the publicity that the Federal Government could offer. Every agency of Government has been praying for the building industry to go into such a boom season as would make a great dent in unemployment ranks. Right today business reports of every sort out of Washington express the hope and belief that buitding will spring into the gap, and knock the top off of the mountain of unemployment.

***

The same financial paper I just mentioned expresses the conviction that the reason why auto industry booms while building lags is a contrast of effort. The writer of that editorial reports seeing an estimated one hundred shacks in a day's drive, each possessing a garage and a car. He opines that finding a five hundred dollar automobile with a fifty dollar shack is nothing uncommon in the territory through which he drove.

{.!t*

"fn the old days," says this writer, "a coming young man got his name on a land contract for home or farm as soon as he could. Today he rents his house but gets his name on a car contract as soon as he is able."

*tF!C

f am not typing these facts and opinions with any hope that by any sort of magic the lumber industry can suddenly contrive ways and means to meet the competition of the automobile industry. It isn't either reasonable or possible. Neither do f mean to criticize the lumber industry or the building industry for failing to keep up with such competi-

tion. If there were no more producing units in the building industry than there are in the motor car industry, we might do it. But as it is, we can only do our best. It is to urge the building industry and the lumber industry to do its best, that I quote the words of this financial writer.

The wonderful appeal of the new motor car is something easy to understand. We have come to a new way of living in America, which is the greatest infuence in aiding the motor car manufacturers to sell boom cars in bum times. We have come to live in our cars more than we do in our homes. But that doesn't mean that we are going to quit building new homes, does it?

We may not be wearing out our homes quite as fast as we used to two generations ago because of the fact that we spend less time in them, but certain it is that we are and have for the past fifteen years been wearing them out a lot faster than we have been replacing them. And we have come to an era of living which calls for ne\ rer and better things in home and everywhere else.

d€*tr

lVe have not really lagged so sadly as some may think in developing newer and better homes. The Fair at Chicago demonstrated beyond question that the model homes shown there were second to nothing-not even to the fan dancers-when it came to attracting attention, and providing wonderment. For people-men and women alikejust LOVE tg look at new homes and at new things in home construction and improvement. The building industry is really prepared to make tremendous forward strides in furnishing this nation with rnore delightful and comfortable homes in the next decade. And of course there was never a time when there was so great a need. ..A mighty draught for a mightier thirst," as Lewis Browne so delightfully words it, (although speaking of something else, entirely).

rF{r*

There is nothing to it, folks, but the lumber industry has got to get busy rnerchandising. Not "go back to merchandising." Not being a truthless fatterer f am not going to try and make believe that the lumber industry ever really got down to anything like its merchandising possibilities. It did NOT. But it WAS improving all the time up to

(Continued on Page 8)

right in the thick o[ itl

When you see a quiet, meditative man waiting his turn in your oftc+his eyes on the ceiling-it's Dick Johnson, PALCO BARK salesman for California. Not are his eyes on the ceiling in idle gesture.

For Dick is thinking about the million ceilings in California homes that need a 'rShielding Blanket" of PALCO BARK to keep heat and cold where they belong. All of which means extra business for the lumber dealer. If opportunity presents' Dick will show you the new, illustrated folder that tells all about the PALCO "Shielding Blankettt in a language home owners can understand.

So next time Dick comes in, dontt let him get sidetracked on septic tanks, poultry specialties or any of his other hobbies. Let him tell you about these another timeright now you ought to know more about PALCO BARK for house insulation.

Vagabond Editorials

(Continued from Page 6)

the coming of the depression. And what it has got to do is just take up where it left off, BUT WITH SUCH ENERGY AND SPEED AND ENTHUSIASM AS TO MAKE UP FOR LOST TIME. That's what I'm hoping the lumber industry will do NOW.

The other day I was n"",", " l,rrra with a friend of mine, and in the course of conversation he remarked that his wife had some surplus money in the bank and wanted him to advise her what to invest it in, and he said to save his life he had not been able to make up his mind what to tell her. I asked him if it had not occurred to him that a first mortgage on a good home was the best place in the world he could put his money? **{<

He replied by telling me what the famous old Southern revivalist, the late Sam Jones once said in a sermon against the (to him) great evil of the dance hall. He said, .,I don,t say a man couldn't get a good wife in a dance hall; but I know a whole lot who didn't." And my friend said first mortgages might be wonderful security for investment, but he knew a lot of people in the past five years that hadn't found them so.

{<**

Dirty reply, wasn't it? Yet to my mind the safest, wisest, best-paying investment on earth is a first mortgage on an honestly built and financed home. The stone wall of opinion built on sad experience in the depression years still militates against home building investments to a great extent. Yet I see signs of disintegration of that opinion, those signs being a tendency everywhere to look with favor on such paper in cities and towns where things are plainly "picking up." Not everyone still thinks as does the friend I just quoted. And I made a valiant effort to straighten him out in the matter. ***

The lumber folks have got to go to work in every district, every hamlet, every town, and every city, to sell the building idea to their people. For the selling time, f believe, has come again. Folks are coming out, to some extent, from the huddle they went into in the years 1931, 1932, and 1933. And as they come out, they demand housirg. Now, if the building industry can induce the hoarded money and finances of each community to come out of its huddle at the same time, the two together will start something worth while. People who want homes and other people who have money they are wifling to loan to finance

those hornes, are the two parties we need to bring together on common ground.

The land is filled with shacks. It is filled with obsolete eye-sores in the shape of human habitations. And even counting all of these, it is still far behind in our shelter needs. If the worth-while people who would like to build and own homes, could make a deal with the mile-high stored cash of the nation, most of the worth-while and employable unemployed would go to work. What this country needs is to have the normal supply of needed homes furnished and financed by private capital. We've got the need for the homes; and we've got the stored-up capital. When they get together, the depression will REALLy be over. If the building industry were doing just half as much business as the motor car industry they would drag all other industries up the hill with them.

Individual effort is the answer. The lumber industry c6vers this land with its places of business. It has the men in the field. It has the raw rnaterial in plenty. It has got to go out into the highways and the byways, and sell the building idea, backed up by the building materials. It needs IDEAS. Needs them sorely. Now, Iess than ever before, will a pile of boards meet the competition of the beautiful and completed things which the many other industries dangle before the human eye, to tickle the human desire of possession.

In several boom town" , n*" lrr"tr"U lately I see marvelous homes being built. It is my honest conviction that the modern home of the fall of 1935 is the loveliest home ever built. Home building HAS improved. A combination of architect and material-man is generally the answer. The small-town and rural builder must be likewise equipped. How? The answer must be found as quickly as possible. Every lumber dealer should be able to recommend better homes than ever before-and deliver them. All things improve. Shall the home stand still? Or shall the city dealer and the builder who can afford an architect be the only ones to swing into the tide? Manifestly not.

"Think fast, Captain ! Think fast !" said Sergeant euirt to Captain Flagg. Think fast, lumbermen! Think fast! would be good advice to the lumber and building industry. Think, prepare, hustle ! Other industries are getting the money. Will home building tag behind?

Joseph F. Holmes

Joseph F. Holmes, who was in charge of the Mt. Diablo CCC camp, died Sunday evening, October 27,lrom injuries received that afternoon while attempting to stop a truck' said to have been stolen and manned by four CCC workers. According to authorities the men had been drinking. A telephone call from the camp was sent to Mr. Holmes, who was stationed with his family at the south gate of the Park, to halt the truck which was traveling at high speed and at great risk to other motorists on the narrow mountain road. As it approached he signalled to stop and as the truck slowed down he jumped on the running board. As he attempted to stop it the machine plunged onward at full speed and he was hurled off, the rear wheels of the vehicle passing over him. IIe was rushed to the hospital at Berkeley where X-ray pictures showed fractures in the pelvis and spinal column.

Mr. Holmes was born at Phoenix, Arizona, in 1898, and was a son of J. H. Holmes, president of the Holmes Eureka Lumber Co. IIe was a graduate of the Forestry School at Oregon State College, and after graduation spent some time as logging engineer for the Holmes Eureka Lumber Co. in their wood's operations in Humboldt County. He then worked for several retail lumber concerns in Southern California, after which he was manager of the Woodland Lumber Co. at Woodland. IIe was a past president of the Sacramento Valley Lumbermen's Club.

He is survived by his wife, Margaret Holmes; a son, Folger, 15 years, and a daughter, P.ggy, 10 years; his father and mother, Mr. and Mrs. J. H. Holmes; a brother, Fred V. llolmes, vice-president and sales manager of the Holmes Eureka Lumber Co., and a sister, Mrs. A. E. Wieslander of Oakland. Funeral services were conducted at Berkeley, Tuesday afternoon, October 29, and were attended by a large number of lumbermen.

CALLING ON COMPANY'S REPRESENTATIVES

James E. "Jimmy" Atkinson, Portland, Ore., manager of the rail department for the Chas. R. McCormick Lumber Co., is on a six weeks' trip calling on the company's sales representatives. He will go as far east as New York and on his return trip to the Pacific Coast will visit the South and Southwest territories.

Useful Advertising Novelty

Many lumber dealers throughout the country use yard sticks as an economical advertising novelty, according to B. J. Boorman, of the Boorman Lumber Co., Oakland, Calif., operators of the only yard stick printery west of Michigan.

"We know of no good-will advertising articles so useful, so appreciated and so extremely inexpensive as a yard stick costing about two cents eaih," Mr. Boorman says.

"The average life of a yard stick is several years. During those years the name of the dealer, attractively printed on this useful household article, is a constant and pleasant reminder of the dealer's compliment to his customer. you cannot beat-or equal-yard stick advertising."

' BACK FROM OREGON TRIP

Carl R. Moore, in charge of the San Francisco office of Moore Mill & Lumber Company, returned October 29 f.rom a visit to the company's sawmill at Bandon, Ore. Carl reports that their mill is operating continuously, and that he never saw the Roosevelt Highway in better condition than at present.

EARL BOWE VISITS S. F.

Earl E. Bowe, Reilly Tar & Chemical Cqrp., Los Angeles, made a business trip to San Francisco at the end of last month, making a number of stops in the San Joaquin Valley on the way.

State Retailers Hold Annual Convention in San Diego

Responding to the excellent program arranged for the annual convention of the California Retail Lumbermen's Association, held at Hotel San Diego, San Diego, November 6, 7 and 8, there was a good attendance of dealers.

Close attention was paid at the various business sessions to interesting and instructive addresses on such subjects as taxation, new costs of doing business, merchandising of building materials, the National Housing Act, and others.

Grade-marking Endorsed

The convention went on record as unanimously favoring grade.marking of lumber at the source of supply, and F. Dean Prescott, member of the executive committee of the Nationai Retail Lumber Dealers' Association for District 7 (California) was instructed by the board of directors to support grade-marking and the extension for another year of Title I of the National Housing Act at the meeting of the executive committee of the National Association in Chicago, November 13.

The advisability of the reorganization of the Association was discussed by the board of directors.

Geo. K. Adams, Noah Adams Lumber Co., Walnut Creek, was elected vice president of the Northern district. Mr. Adams, Allen Clements, Clements Lumber Co., Ontario, and A. L. Hansen, S. H. Chase Lumber Co., San Jose, were elected directors. The other officers and directors will be elected at the next full meeting of the board.

Those attending the convention took full advantage of the opportunity to see the California Pacific International Exposition in San Diego's beautiful Balboa Park. Many expressions of appreciation were heard for the complete arrangements made for the comfort and entertainment of the visitors by the lumbermen of the San Diego district. Orrie W. Hamilton, secretary-manager of the Lumbermen's Service Bureau of San Diego, was general chairman of the convention committees.

Wednesday

Thursday Morning

The breakfast meeting of the Redwood manufacturers and the Lumber Committee of the State Association was the first item on the program. W. K. Kendrick, Valley Lumber Co., Fresno, presided. There was a good attendance, and problems common to both groups were discussed.

President Harry A. Lake opened the business session, which took the form of an open forum, by asking for free discussion of the retailers' problems. The forum was ably conducted by Paul Hallingby, Hammond Lumber Co., Los Angeles, who suggested discussion of the direct sale through certain channels of Red Cedar shingles to applicators, the five per cent cash discount, and the question of contractors buying lumber direct.

Members who took part in the discussion included E. C. Parker, Patten-Blinn Lumber Co., Los Angeles; Geo. N. Swartz, secretary, Harbor District Lumber Dealers' Association, Long Beach; Phil Curran, Curran Bros., Pomona; Glenn Miner, Whiting-Mead Co., San Diego; Paul Hallingby, Ifammond Lumber Co., Los Angeles; C. H. Chapman, C. H. Chapman Lumber Co., Santa Ana; Harry Lake, Garden Grove Lumber Co., Garden Grove; Jerry Sullivan, Jr., Sullivan Hardwood Co., San Diego; T. O. Herzog, Herzog Lumber & Door Co., Los Angeles; A. E. Fickling, Fickling Lumber Co., Long Beach; Frank Nolan, PattenBlinn Lumber Co., San Diego; J. F. Wright, Brey-Wright Lumber Co., Porterville; W. S. Cowling, Dixie Lumber Co., San Diego; E. Steffensen, Orange County Lumbermen's Club, Santa Ana, and S. J. Hathaway, Sunkist Lumber Co., Monrovia.

In the discussion of the question of the cash discount the consensus was that the giving of five per cent cash discount has been a great help in making collections.

Mr. Lake spoke briefly on the necessity for a strong National Retail Lumber Dealers' Association, and stressed the importance of increasing the membership of the State As-

Following registration in the morning the lumbermen sociation. and their ladies were taken on a boat trip at noon through The session concluded with a short talk by G. F. Hoff, San Diego Harbor to the Benson Lumber Company's six attorney for the Lumbermen's Service Bureau of San million foot log raft, and on a tour through their sawmill, Diego. the only one in the world that brings its logs in by raft

Thursday Afternoon and Evening from the forest to the mill by way of the ocean. Luncheon A dual program was arranged by the convention comwas served on the boat. The return trip from the mill was mittee for convention members to choose from for the made by boat, and the rest of the afternoon and evening afternoon and evening. There was a golf tournament at were spent at the California Pacific fnternational Exposi- La Mesa Country Club for those who wished to play golf. tion. This was Jollowed by a buffet supper and a stag party-.- A

Californla Retailers in Annual Conuention

program of interest to lumbermen and their ladies was arranged at America's Exposition for the afternoon and evening.

Orrie W. Hamilton, secretary-manager of the Lumbermen's Service Bureau of San Diego, and Stuart Ripley, manager of the FHA exhibit, were hosts to those who visited the Exposition. A visit was paid to FHA Modeltown, and there was a lecture tour of the CCC exhibit. A log-rolling exhibition held in the Plaza del Pacifico reflecting pool was well attended. Log-rollers who took part were Al Jennings, runner-up for the world's championship, and Eddie Clark.

Many attended the dinner dance and floor show at the Cafe of the World, and a large crowd saw the premiere of the Red Cedar Shingle Bureau picture, "Ilome of the Wooden Soldiers", at the lfouse of Hospitality. Lila Lee, star of the picture, made a special plane trip from Hollywood to make a personal appearance. Jack lvqy, representative of the Bureau, who takes the part of "Happy" in the picture, was in charge of the evening program.

Friday Morning

Directors of the Association and Association secretaries and managers held breakfast meetings at 7:3O a.m.

Glenn M. Miner, Whiting-Mead Co., San Diego, presided at the morning session and welcomed the large gathering to San Diego.

J. O. Cameron, Cameron Lumber Co., Victoria, B. C., formerly of Texas, introduced by Geo. M. Cornwall, gave a short talk.

The Western Pine Association talking picture, "Harvesting the'Western Pine," showing scenes of the logging and manufacturing operations, created much interest.

"Taxation, Local, State and National," an address by James Mussatti, executive secretary, California Taxpayers' Association, Los Angeles, was well received. It will be published in full in our December first issue, by request of the Association.

The address of E. C. Parker, secretary-treasurer, PattenBlinn Lumber Co., Los Angeles, on the subject of "New Costs of Doing Business," was heartily applauded. This will be published in full in an early issue.

W. K. Kendrick, in discussing this subject, said the industry needs a simplified method of accounting, and described Mr. Parker's talk as the best statement he had ever heard on the costs of doing business.

Others who commended the address were Sam T. Hay-

ward, Hayward Lumber & Investment Co., Los Angeles; Ira E. Brink, The Diamond Match Co., Chico; Jerry Sullivan, Jr., San Diego; E. Stefiensen, Santa Ana, and Paul Hallingby, Los Angeles.

Friday Afternoon

Mr. Hallingby presided at the afternoon session, which opened with the showing of the Red Cedar Shingle Buteau's picture, "lfome of the Wooden Soldiers," first industrial picture to be made with a Hollywood cast, which included Charlie Murray, Lila Lee, Lee Shumway and Tom Post. The story and dialogue of the picture were written by William W. Woodbridge, manager of the Bureau. It should be much in demand for showing at group gatherings throughout the country, judged by its favorable reception at this convention.

"Trade Association Activities" was the title of the subject assigned to R. M. Ingram, E. C. Miller Lumber Co., Aberdeen, Wash., trustee of the Red Cedar Shingle Bureau.

F. W. Marlow, director for Southern California of the Federal Housing Administration, spoke on "Title II of the National Housing Act." He reviewed the benefits that have come to dealers from the NHA, and pointed out the value to the dealers of thoroughly examining the act and learning all there is to be known about it, so that they may be able to answer any question that may be asked by a prospective customer. Mr. Marlow answered a question by B.J. Boorman, Boorman Lumber Co., Oakland, regarding bank loans.

W. C. Bell, managing director, Westerf Retail Lumbermen's Association, Seattle, in his talk on "Coordination of Local, State and National Associations," said that the National Association has already more than justified the support of all the regional associations, and that "it is the medium through which the regionals and locals can finally begin to get results which will satisfy our members and finally justify our existence."

The talk on "Merchandising of Building Materials" by George Ream, Kerckhoff-Cuzner Mill & Lumber Co., Los geles, showed that he has devoted much thought to this subject. His address is published in this issue.

The last talk on the program was a report of the State Association's Lumber Relations Committee by W.K. Kendrick, Valley Lumber Co., Fresno, chairman of the committee.

(Continued on Page 15)

Merchandising of Building Materials

By Georse Reom

Kerckhoff-Cuzner Mill a Lumber Co., Los Angeles

Address delivered 6ebre the Annual Convention o[ the Colifornia Retail Lumbermen's Associdtion at Son Diego, November 6,7 dnd B, 1935

Mr. Chairman and Fellow Lumbermen:

I am happy to be with you today-taking an active part in this program. It is a pleasure to serve in the interests of an industry that we have chosen as our profession.

Conventions in mv estimation are of real value-an essential part of all iniustry. In a recent conversation with an executive of a large Los Angeles concern who had just returned from a meeting of their industry in the East, I asked him if their convention had accomplished anything. He replied as follows: "Conventions in my mind, George, always aciomplish one purpose or another. They offer a reasonable excuse to get away from our own business and furnish an opportunity to make new acquaintances and visit with old friends." That alone, to me, is sufficient proof of the value of this occasion.

I have been assigned to address you on "The Merchandising of Building Materials."

I am aware of the fact that many of you present know the many irregularities of this industry. Due to my contacts with both the lumber dealer and the building material dealer in the overlapping of this industry, I have observed from time to time many merchandising deficiencies.

Before we can successfully merchandise building materials today, or allied commodities along with (or without) lurnber, we must learn and practice the fundamentals of selling. I classify these fundamentals as follows:

First: Economic Selling.

Second: Scientific Selling.

Third: Active Selling.

These merchandising fundamentals are to me, in business, what the Ten Commandments are in private life.

Let us analyze the importance of these fundamentals.

Economic Selling is the knowledge of costs. The knowledge of the cost of a product, plus the overhead cost of doing business, which combined, enables us to gauge the price at which we must sell to make a profit.

We should ask ourselves under the Economic fundamental if our purchase price of this material is right. Are we buying it at the right price ?

Then let's look at our selling price. The sale of many a good product has been stifled by the fact that it has been offered at too high a price to the consumer.

Scientific Selling

Scientific Selling is the knowledge of the value and purpose of a product. Dealers must realize the necessity of carefully investigating quality, grade, durability and merits of the materials purchased for resale. Dealers who avail themselves of this scientific data are prepared to recommend suitable materials to meet the requirements of the consumer. Let's ask ourselves if we know the value of the product we are trying to sell and the purpose for which it should be used. Such preparedness creates Scientific Selling, which, gentlemen, is the most effective, because it creates satisfied customers.

On numerous occasions I have overheard conversations between consumer and dealer in our own yards as well as those of other dealers when a consumer was making inquiry about the use of a certain product and what results

might be obtained. The answers of the dealer and the conversation that followed remind me of the story of two colored bo. ys, one of whom had been made a present of a new watch.

Neither of these little chaps could tell time. Both were ashamed of the fact but tried to keep it a secret from the other. StrOlling down the lane orle little colored lad hap- pened to think about his friend's watch and he called out, "Sambo, what time am it?" Sambo proudly reaches in his pocket, swings out his watch but immediately realizes his shortcoming. He holds it in the palm of his hand-takes a squint and remarks, "Dere she am," and his little colored pal also takes a squint at it and says, "Durned if she ain'L.,'

This clearly pictures to me the situation of the consumer who wants to buy something but does not know what to ask for, and the dealer having something to sell but does not know what to offer.

However, let us take the case of a well financed dealer (and there are many of them) who maintains a well stocked yard, has a host of friends-a clear knowledge of both Economic and Scientific Selling, but is really iot making a "go of it." Now what is th'e irouble in thij case ? WelI. my answer is-the lack of Active Selling. This is my third fundamental and to me one of the most important of them all. Because under the banner of Active Selling comes personal contact-the making of new friends-ad-- vertising by direct mail-pamphlets or inserts-newspaper (trade journal), radio or by display or exhibits.

Some^of you.may call Active S;lling criative selling, but to me Active is the word because cieative ideas oimerchandising are not worth much unless put into action.,Com- bine the two and there is no limit to the possibilities. . After carefully- analyzing _any product- through all of these fundamentals if the dealer hnds no deficienJies in anv of his merchandising, he then should ascertain if there wa's quality, grade, durability and merit to the product he is offering_ for resale. If he finds these features'lacking, then I would say that the merchandising trouble *", *i"ih th. p_rodr1cJ, but if he finds the produc-t to be as represented, then his trouble is in the application of merchand'ising funi damentals.

_.Gentlerqen, to me this-represents present day merchan- dising. The merchandising- of buildine materials or anv allied commodities with (oi without) limber. -.--J

The Specialist

I would like to talk to you about the Specialist. I don't want.to take anything away from Chic Saie, nor talk aioui the lrttle house in the back of the yard, but I do want to talk about the little house out on the main street_probablv right across from your place of business. pirst, l'et-us e'o Dack about htteen years and review the situation at thit ttT9., All ot.you present remember this period and any mrstakes we have made in the interim cannot be blame'<l upon our grandfathers or great grandfathers. D".i"g thi. era-,. the -average lumber dealer-was so concerned iir the s.elling of lumber that many of them felt they .;uiJ ;;t devote any time t-o -!he new substitutes that ;ere;";i;; into the market, failing to recognize that some day thesE

specialties would. surely supplant s'ome of the lumber volume they were selling at the time.

In our own organi zation this lack of interest in many cases was noted by our own salesmen or others who believed that by taking these new incoming items they could establish themselves in business and render a more Scientific or Active Selling service.

Out of all this came many of today's building material dealers and they are established in as industry that must be recognized by our trade associations and we should endeavor to cooperate with them to the fullest extent.

Right now the question confronting us is what are we going to do about the incoming of more specialists; specialists in wallboard lines,.insulation lines, plywood panel lines, roofing and numerous other items? Any one of w'hich may be developed into a separate industry that sooner or later would also have to be recognized.

In a recent survey it was estimated that 55 per cent or more of the lumber dealer's business is in the volume of building materials and allied commodities. If we are not alert and better prepared to offset the incoming of these new businesses we are surely going to lose and continue to lose more and more of a business that should rightfully be ours.

Our weakness may be in our failure to recognize the importance of these new substitutes by not giving the manufacturer through our channels of distribution the volume they should have which encourages them to build up against us on the outside.

Personally I am positive most of our weakness lies in the lack of the proper application of merchandising fundamentals which I have outlined-particularly in the Scientific and Active classifications.

I only hope I have awakened in your mind a more careful observation of the trend of new materials being used in daily construction and the fact the manufacturer's research departments are working night and day which is bound to bring out additional items on the market which we today are not aware of. The lack of this ob'servation on the part of the lumber dealer reminds me of a story of a young doctor who had just graduated from medical school (Story.)

All right, all right. In quieting your laughter I want to remind, you that the mirth of this story is one that clearly .represents our own weakness in our lack of observation and 'is a laugh at our own expense. I would much rather stand here and address you at a later date and laugh with you over the fact that we have been able to put over some clever scheme that may help solve these common problems that are confronting us in our merchandising.

My time is up. If, in my address, I have created an inspiration of real keen desire on the part of any lumber dealer towards greater achievement in the merchandising of building materials or allied products (with or without lumber) I am happy.

Retailers Play Golf at Convention

The California retailers' golf tournament, one of the features of the State Convention in San Diego, was held at the LaMesa Country Club, LaMesa, Thursday afternoon, November 7, and brought out'38 golfers. E. E. McCormick, McCormick Bros., San Diego, with a score of 75 won the low gross prize. C. E. Irving, \Mestern Lumber Co., San Diego, was the second low gross winner with a score of 76 The first blind bogey prize was won by Ed. Martin of "The California Lumber Merchant" with a score of 73. The second blind bogey prize was a five-way tie-L. A. Beckstrom, MacDonald & Bergstrom, Inc., Los Angeles; George O'Brien, O'Brien Salvage & Wrecking ,Co., San Diego; F. C. Gutshall, Paraffine Companies, Inc., San Diego; Henry Hink, Dolbeer & Carson Lumber Co., San Francisco, and Lew Hackett, The Celotex Co., Los Angeles, each with a score of 76. H. G. Smith, East Side Lumber Co., San Diego, with a score of 111 was the high gross winner.

Prizes were donated by the U. S. Gypsum Co.; Schafer Bros. Lumber & Shingle Co., Chas. R. McCormick Lumbet Co., Tacoma I umber Sales, and Dolbeer & Carson Lumber Co.

E. E. McCormick won the Redwood Golf Tournament Trophy which was awarded by J. H. Holmes of the Holmes Eureka. Lumber Co. His name will be engraved on the cup and he will have possession of the trophy until next year's tournament

A buffet supper was served in the Club House following the tournament and the balance of the evening was spent in playing old fashioned games under the dirbction of Frank Park, Park Lumber Co., LaMesa. Ed. Culnan, Western Lumber Co., San Diego, was master of ceremonies and announced the prize winners. The LaMesa Hill Billies furnished music during the evening. The following played in the tournament: Al Swenson, George O'Brien, Frank Messager, Carl Gavotto, "Bud" Rinde, P. S. Johnson, John Pennington, Gene Zeiss, Bill Jennings, F. C. Gutshall, E. E. McCormick, Charlie Chapman, G. G. Christian, Bob Reid, D. C. Essley, H. G. Smith, Fred Holmes, J. H. Holmes, Chas. Lyons, Francis Boyd, C. E. Irving, "Rust" Gill, Dick Loveday, P. W. Chantland, Ed. Seward, Duncan McNeil, Llenry Hink, Lew Hackett, Jim Block, Tom Crain, L. M. MacDonald, Robt. Forgie, L. A. Beckstrom, Ed. Martin, Merle Baker, Ben Buisman. C. V. Harrington and Harry Graham.

Schafer Bros. Lumber & Shingfe Co.

MY FAVORITE STORIES

By Jock Dionne

Ag" not guaranteed---Some I have told lor 20 years---Some less

The Pessimist's Death Bed

The old pessimist lay on his death-bed and his family was gathered round him. He said to them:

"Children, I've lived long, and I've worked hard, and all I ever got for:.it was my victuals and my clothes; and my victuals didn't i\gree with me, and my clothes didn't fit."

One of the chlldren said:

BACK FROM HOLLYWOOD

Jim Farley, assistant Western sales manager, The Pacific Lumber Company, San Francisco, returned November 7 from spending a week in Hollywood in connection with the motion ,picture being made there for the'California Redwood Association. He was accompanied by Mrs. Farley.

Asked when the picture will be ready, Mr. Farley said he expected it to be completed in the very near future.

"Father, don't worry any more. Soon you will be enjoying your long, long rest."

And the old man answered:

"Well, if I were certain that were true I wouldn't care. But it will be just my luck, about the time I settle down for a real rest, to have Gabriel start blowing that trumpet."

FLY TO CONVENTION

Among those attending the annual convention of the California Lumber Dealers Association at San Diego, November 6 to B, who used the airplane as a means of transportation to the convention city were E. L. "Ed" Green, general sales manager, IJnion Lumber Co., San Francisco; W. K. "Bill" Kendrick, sales manager, Valley Lumber Co., Fresno, and Ben Maisler, Maisler Bros. Lumber Co., Fresno.

355

ATwater

Annie Chrictellon

Catherine G. Suddcn

Bleanor Chrirtenron

Charlcr

State Retailers' Convention

Continued from Page 11)

Mr. Kendrick's report was most informative to the members. Presented in clear and concise fashion it covered a lot of ground very quickly, including the subjects of Redrvood, Northwest rvoods, Red Cedar and Redwood shingles, plywood, and the grade-marking of lumber. Following the committee's recommendation of grade-marking, or at the least, identification of lumber, Paul Hallingby called for an expression of opinion by the convention regarding grademarking at the source of supply. A rising vote showed the

Association, in convention assembled at San Diego this eighth day of November, 1935, do hereby wish to express our deep feeling of appreciation to Harry A. Lake, Earl Johnson and E. T. Robie for their enthusiastic and unselfish devotion of time to the affairs of the Association; and be it further resolved that the Association commend F. Dean Prescott for his untiring efforts as our representative on the executive committee of the National Retail Lumber Dealers' Association and that we pledge him our collective

members to be unanimously in favor of it' The committee's report advised cooperation with the Red Cedar Shingle Bureau to prevent off-grade shingles being sold direct to the aPplicators.

Resolutions

C. W. Pinkerton, Whittier Lumber Co., chairman of the resolutions committee, read the following resolutions which were unanimously adoPted:

1. Be it resolved by the California Retail Lumbermen's Association, in convention assembled at San Diego this eighth day of November, 1935, that we heartily thank the following contributors to the success of our convention' namely: the Hotel San Diego for providing special hospitality; California Lumber Merchant and Pacific Retail Lumberman, who have given unsparingly of their space to publicize the convention; to the Lumbermen's Service Club of San Diego for the rvonderful program arrangement that has made our convention one of the most instructive and helpfut for many years; and to many others u,hose efforts contributed to the success of the Convention.

2. Resolved that the Calfiornia Retail Lumbermen's

and individual support in his efforts through the National Association to promote a better understanding and merchandising policy among dealers and manufacturers.

3. Be it resolved by the California Retail Lumbermen's Association in convention assembled at San Diego this eighth day of November, 1935, that we do hereby commend the National Lumber Manufacturers Association upon their constructive program and their promotion and use of timber products as follows: the legislative efforts looking toward a fair opportunity for lumber in school buildings particularly, and in all types of buildings so far as earthquake safety is concerned; furnishing technical and constructive information on the use of lumber and allied products to boards of education engineers, architects, state and city building officials and others; organizing and conducting ful1 sized tests of portions of buildings such as floors, partitions, etc., for the purpose of demonstrating their suitability for earthquake resistant buildings; preparation of pamphlets and other publicity setting forth the desirability of wood frame school buildings; demonstration

(Continued on Page 17)

Reprbrenting in Southern Calilornia: The Paciftc Lumber Company-Wendling-Nathan Co.

A. L.33GUS'' HOOYER

Orrie V. Hamihon Chairm.an ol Arrangernent Cornmittees

Harry A. Lake Presiilent of State Association

C. W. Pinkerton Chairmnn, Resolutions Committee

PauI Hallingby Presid,eil at Business Sessiozs

CITIZENSHIP

Good citizenship, like charity, begins at home. Let the good citizen support his family, keep his house and fenc€ in repair, mow his lawn, trim his trees, mend his sidewalk, discipline his children, and pay his bills. If he does less, he is not doing enough, even though he is president of the Neighborhood Improvement Association, and a deacon in his church.

"Take care of yourself," is noble advice. Take care of your family, take care of your house, and take care of your creditors.

"The man who is diligent in his business will stand before kings," says the Bible. A man's first business is his family. Let him look to his own affairs, and the community will be spared the burden of sending a policeman to notify him that his children are heaving stones through the neighbors' windows.

The eloquence that.tells us that every man owes a duty to his community, his profession, his lodge, his trade association, his club, his school, his wife's relations, is sound enough provided the man has first put his personal affairs in order.

Questions that every man should ask himself are: "What will become of me when I am sick?" and "What will become of me when I am old?" The good citizen doesn't say, "The city will look after me" or the church, or the lodge. He plans and saves against the contingency. Such men are the rocks on which civilization rests. They ask least from the community, and contribute most to its prosperity and well-being.-From "Bagology."

HELP HIM BOTH WAYS

Lady Cust6snsl-"1 see this medicine is advertised to man or beast."

I'That's right, Iady."

'"Gimrne a bottle. That ought to be just what my husband needs."

THE WISE SCHOLAR

Professor: "Can you give me an example of a cornmercial appliance used in ancient days?"

Pupil: "Yes, sir, the loose-leaf system used in the Garden of Eden."

NONE OF T

The tiresome young court and the jury with to the jury. Finally he

ing out bq! s tedi arangue

and s d;fdthe judge: "Your honor, is it pleasure tha I proceed with my argument?"

Whereat the judge said: "Young man, the pleasure of listeni you ended an hour ago; but you may proceed."

CUSTOM BUILT

By Bertin Braley

You may boast of your Your Setters and Scotties and But WE have a special-breed dog, Our personal pedigreed dog!

No ready:made dog of a general type

Which you can make out by the spot or the stripe That's found on the fur or the pelts Of dogs owned by anyone else; OUR dog is distinct, and we're terribly proud That our dog isn't linked with the rest of the crowd; OUR dog, we would bid you all kindly to note, Has his own individual kind of a coat.

He's not found in books on the kennelman's shelf, He looks like no canine on earth but himself, He is not a unit of mass-production

But a special job of unique construction, Designed exactly to fit our need For a dog of utterly novel breed

Boast of your Pom or your Pekinese, Your bulldog, English, 5lour Wolf-hound-Russian; But what are the haughtiest of these To a dog who surely beyond discussion, Is unmistakably different From anything under the firmament !

No one of the brands you can duplicate At any shop where you chance to trade, But a dog you certainly have to rate As tailored to measure and custom made !

State Retailers' Convention

(Continued from Page 15)

to school boards, engineers, architects and others that wood frame construction and wood sash is equal or superior to certain other types of construction activity advocated by the proponents of other materials.

The registration was handled for the eleventh successive year by Paul E. Overend, resident vice president, Northrvestern Mutual Fire Association, Sacramento.

The convention adjourned at 4:45 p.m.

Annual Banquet

The annual banquet, dinner dance and floor show brought out an attendance of about 300 in the Pompeian Room, Hotel San Diego. Music was provided by Otto Kettelson and his lo-piece orchestra.

REGISTRATION

H. J. Anderson, Globe Lbr. Co. Los Angeles

E. E. Abrahamson, Hammond Lumber Co.. San Francisco

Geo. K. Adams. Noah Adams Lumber Co. ..Walnut Grove

H. M. Adams, Gibbs Lbr. Co.

J. H. Block, Celotex Co. .. .....Los Angeles

Francis E. Bovd. Bovd Lbr. & Mill Co.. Santa Barbara

M. D. Bishop, Coast'Counties Lumbmermen's Club '.... Watsonville

Mrs. M. D. Bishop .Watsonville

G. C. Burnett, Burnett Lbr. Co. ......Tulare

Bernard B. Barber, Secy. San Joaquin Lumbermen's Club . Fresno

E. L. Bullen, Ifomeland Building Co. National City

Merle L. Baker. Miller-McDermott Hardwood Co. .. .San Diego

Portorford Oedar

Rough or Surfaced-Green or Kiln Dried CLEARS . COMMON . BOAT BOARDS INDUSTRIAL LUMBER VENEER . VENETIAN BLINDS CLOSET LINING

'We are the largest producers of band-sawn Port Orford Cedar, manufactured in our own savrmill from the highest grade logs, and we guarantee quick shipments.

Smith Wood-Products, Inc.

AIso Producers of Douglas Fir

CoQUILLE, OREGON

California Sales Agents:

JAMES L. HALL

1026 Mills Bldg. SAN FRANCISCO

Main Ofice

Ralph L. Smith Lbr. Co.

519 City Ban& Bldg., Kansas City, Mo.

Telephone SUtter 1385

Request our booklet and samples No Charge

B. J. Boorman, Boorman Lbr. Co. .. Oakland

I. E. Brink, The Diamond Match Co. .....Chico

Mrs. I. E. Brink Chico

J. H. Bjornsted, J. H. Bjornsted Lbr. Co. Lemon Grove

H. A. Browning, H. A. Browning Lbr. Co. Los Angeles

R. W. Blanchard, Blanchard Lbr. Co. ...No. Hollywood

Ben Buisman, Pacific Retail Lumberman. Portland, Ore.

Mrs. Ben Buisman .....Portland, Ore.

Robt. W. Baird, Home Builders Store. ....Carlsbad

W. T. Black, California Lumber Merchant. San Francisco

Ty. Cobb, The Red River Lbr. Company Los Angeles

Bill Cowling, Dixie Lumber Co. .San Diego

R. A. Cole Los Angeles

C. H. Chapman, C. H. Chapman, Lbr. Co. Santa Ana

, Mrs. C. H. Chapman Santa Ana

R. T. Crain, The Celotex Co. Los Angeles

Charlie Conkey, U. S. Gypsum Co. San Diego

Geo. M. Cornwall, The Timberman Berkeley

Mrs. Geo. M. Cornwall ..Berkeley

G. E. Cavin, Secy. N. San Diego County Lumbermen's Club Oceanside

Mrs. G. E. Cavin ....Oceanside

O. W. Carr, 'W. R. Spalding Lbr. Co. ......Exeter

Phil Curran, Curran Bros. . ...Pomona

Mrs. -Phil Curran Pomona

J. O. Cameron, Cameron Lbr. Co. ........Victoria, B. C.

G. G. Christian, Northwestern Mutual Fire Assn. Los Angeles

A. B. Cadman, W. P. Fuller & Co. San Diego

Mrs. A. B. Cadman ..San Diego

Lloyd Cole, Hammond & Little River Redwood Co. .... Los Angeles

Mrs. Lloyd Cole . Los Angeles

Fred A. Chapin, Fred A. Chapin Lbr. Co.. San Bernardino

E. B. Culnan, \Mestern Lumber Co. .. ...San Diego

A. A. Clements, Clements Lbr. Co. .. Ontario, Calif.

C. I. Courtney, South Sound Lbr. Sales, Inc..Seattle, Wash.

Ray Clotfelter, W. R. Spalding Lbr. Co. ....Visalia

Cecil R. Courter, Hayward Lbr. & Inv. Co.. ...Vista

Lochlin A. Dernier, E. M. Dernier Service Bureau .....

Ea" u.' ol;;i;;,' ii.' rvi.' ii;;; ;;' i;;;i;;'d ;;;",1: .T.1"]"' ... Los Angeles

F. G. Duttle, Sterling Lbr. Co. .....Oakland

J. D. Dux, Silvercote Products Co. . Los Angeles

John L. Dartt, California Portland Cement Co.. Los Angeles

Harrison Enlolv, Hammond Lumber Co. .....Watsonville

Mrs. Helena Enlow ......Watsonville

Miss Delores Enlow .. ..Watsonville

A. E. Fickling, Fickling Lbr. Co. . Long Beach

John W. Fisher, Fisher-Swartz Lbr. Co.....Santa Monica

Mrs. John W. Fisher ...Santa Monica

P. A. Foellmer, The Red River Lbr. Co......Los Angeles

Robt. Forgie, Santa Fe Lbr. Co. . Los Angeles

C. H. Garner, Hayward Lbr. Co. .. Escondido

J. U. Gartin, Stanislaus Lbr. Co. Modesto

E. A. Goodrich, Holmes Eureka Lbr. Co.....Los Angeles

Norman M. Gardiner, Secy. South Ray Lumbermen's Group Lomita

E. L. Green. Union Lbr. Co. San Francisco

J. J. Geib, Geib Lumber Co. Los Angeles

Harry J. Graham, Pioneer Flintkote Co. Los Angeles

Paul Hallingby, Hammond Lbr. Co.. Los Angeles

Mrs. Paul Hallingby .....Los Angeles

J. O. Handley, M. J. Murphy, Inc. .. ..Carmel

S. J. Hathaway, Sunkist Lbr. Co. .. Monrovia

L.J.Hackett, Celotex Co. .. ....LosAngeles

(Continued on Page 22)

A Dissertation on Philippine Mahogany--Why lt Looks so Different From the Walnut Viewpoint Than From the Mahogany--With Various Side Remarks Both Pertinent and lmpertinent

By Jack Dionne

"All that glistens is not gold," said that highly touted bard of another day, one William Shakespeare.

"It may look like Mahogany, and act like Mahogany, and folks may like it as well as they ever did Mahogany but it just isn't Mahogany," is a chorus we seem to be hearing nowadays, but from a considerably less notable source than the Bard of Avon.

I wouldn't have missed getting mixed up in this new Philippine Mahogany fracas; not for "nuthin'." That's most of the fun I've always had about running a lumber journal. I like to get out where the current runs the fastest. It's a little unusual in lumber journalism; which makes it all the more fun.

I learned that Philippine Mahogany had been the butt of a lot of mighty uncomplimentary propaganda emanating from its hereditary enemy, and feeling as I do that here is one of the grandest cabinet wood supplies on "yearth," I hauled off and said my little say about Philippine. I reviewed Philippine's fight for life of seven or eight years ago, and dug up some of the interesting developments of that day.

I recalled Very distinctly and pleasurably that when the battle was going on at that time mine was the only lumber journal that took off the coat and vest and got out there fighting for Philippine. The other boys occupied their accustomed places; sitting on the sidelines to see who won.

Anyway, be that as it may, the ink was hardly cool on the paper until I got myself "called." The "caller" was Mr. G. N. Lamb, Secretary of the Mahogany Association, Inc., of the free-shooting City of Chicago. He didn't get rough. His letter was couched in courteous terms. He even spoke highly of my writing qualities, and admitted he thought f was honest in my convictions. It was my facts that were a little off the straight and narrow, he thought; my botanical facts. And he proceeded to tell me where. I had said that Philippine Mahogany was just as much Mahogany as African. He said "Nix." I said no fraud was perpetrated by calling these wonderful Philippine woods "Philippine Mahogany," and no public interest was served when the effort was made to restrain the use of that term; that the attack was purely commercial. He disagreed with me on those points. His discourse was highly botanical, and entirely gentlemanly. I enjoyed the letter.

And I was getting ready to answer it according to my lights and without recourse to my liv€r, when it was answered for me. The Philippine Mahogany Manfacturers' Import Association, fnc., of Los Angeles, issued a circular that was more illuminating than a blazing sun in a cloud-

less sky. It proceeded to give Mr. Lamb several terrific swats across the well known cranium, using a no less deadly weapon than excerpts from some of that gentleman's own letters, written long since, and mayhap forgotten.

What sayeth the sage: "Do right and fear no rnan; don't write and fear no woman?"

Letter writing is indeed a treacherous occupation, unless the writer has the power of divination, as well as copious quantities of the gift of prophecy. How often, sitting on one side of the fence, we write our adverse opinions of things that happen on tother side; and later on, finding ourselves located on that well-maligned other side, we would fain recall those utterances, and pray that they be erased from the mind of man.

According to the Philippine Mahogany folks, years ago when this same Mr. Lamb of the Mahogany Association was NOT a Mahogany man but rather a Walnut booster, the famous Philippine fight for existence took place. And Mr. Lamb, having no axes to be brought to a fine edge in behalf of the importers and proponents of that delightful Meliacae family tree, sat down and wrote some letters anent the controversy then raging. The Philippine Mahogany folks, so they say, highly pized, these letters of which there were a series, because this neutral party and a highly accredited botanist came to their defense in no uncertain terms.

But PRIZING these letters was not the important thing they did. What was much mofe to the point, they KEPT them. And now, in this circular I have mentioned and which lies before me as I white-heat the typewriter in driving home these facts, they print excerpts from these letters of the Walnut Mr. Lamb, to show the really tremendous, colossal difference between the Walnut and the Mahogany viewpoint. For the position I took in my recent editorial, and the position the Philippine Mahogany folks have long sustained, is practically the same position that Mr. Lamb took before he left the Walnut employment to join the Mahogany gang, and began spreading the glad news that "there is no Mahogany but our Mahogany," etc., etc., etc.

The Philippine Association circular uses excerpts from several letters they allege to have been written during the Philippine fight by Mr. Lamb, then Secretary of the Walnut Association. One of those quotations is sufficient for my use at this time. Here 'tis:

"By every test that establishes the use of a common name, the name 'Philppine Mahogany' has been thoroughly established in this country. In the long run it is always

much better to have the common names of plants as accurate as the scientific name, and in horticultural and agricultural practice the tendency is to eliminate confusing names and to have accurate common names.

"In the lumber business the accuracy of the common names is very mqch less than in agriculture or horticulture. The Philippine Mahogany case is absolutely none of our business, but the writer, with his training and experience in botany, can't help but be interested and to hope for consistency in whatever ruling is made. Any rule that would throw out Philippine Mahogany would also take with it African Mahogany. Any rule that allows African to continue as a common name must also admit Philippine. From a practical standpoint we can see no possible reason why both names cannot be continued."

Ho. Hum !

And now this same young man who wrote that opinion and various others of similar character, maintains that African IS Mahogany, that Philippine is NOT, that the Philippine woods should not be allowed the use of the name, etc.

Some wise man said that "mountain shall not meet with mountain, but in the morning, or perhaps at the eventide, man shall meet again with man." And, I would add, "and letters written in the morning sometimes sho'iv up in the evening and cause us great embarrassment."

Let us join together in prayer.

SAN FRANCISCO LUMBERMEN TOUR LUMBER PRODUCING CENTERS

Frank H. Harris, vicearesident, and R. C. "Dick" Jones, of the Van Arsdale-Harris Lumber Co., San Francisco, recently completed a combination business and pleasure automobile tour of the lumber sources of supply in the Sierra, Redwood, Douglas Fir and Port Orford Cedar producing regions.

In the two weeks they were away they visited Ponderosa fine and Sugar Pine mills in the Sierra region, then traveled through Mt. Lassen National Park to Redding, and north by way of Yreka, Medford and Eugene to Portland. From there they went to Longview, Wash., where they visited the great Weyerhaeuser plants.

They then paid visits to Aberdeen and Raymond, Wash., and heading south drove down the Roosevelt Highway through Astoria, Toledo, Marshfield, Coquille and Bandon. They stopped to call on some mills in the Redwood Empire and came home over the Redwood Highway.

Commenting on the trip, Mr. Harlis said that both he and Mr. Jones found it most interesting and enjoyable. They went through many manufacturing plants and were received everywhere with the greatest courtesy. They found the mills busy and the market on clears very strong in the Northwest, and noted that most of the mills had good order files.

ALEX GORDON VISITS L. A.

E. A. "Alex" Gordon, salesman for Strable Hardwood Company, Oakland, is back from a business trip to Los Angeles, in connection with sales of laminated kraft paper, of which his firm is a large distributor.

T.IEL t, CO.

16 Colifornio St., San Froncisco

HEAIDQUANTERS

[or

IrIPONTEII HANI'IYOOIDS

We solicit the inquiries of oll Pacific Coost hardwood yords for

Philtppine llahogany

Japanese Oak

Japanese Birch, Japanese Beech, Burma Teak, Australian lronbark, Spotted Gum, Jarrah, etc.

I Deliueries can be made in 4f to \ | 60 days from receipt of order I Exclusive U. S. A. agents for: ASIATICi(GARTNER) LUMBER CO. of Otaru, Jopan BASILAN LUMBER CO., INC.

oI Zomboonga, P. l.

in of MERCHANDISING DURABLE CONSTRUCTION.'' R e dwood Lor Angclor BRAND

TXN/tE SPEEDS oN!

-and it speeds particularly fast when rush orders are rcceived - orders that demand quick decision as to the dcsirability of the credit risk.

Be prepared to act prompdy - to ship or rcieclrush ordcrs without loss o[ timc - by always having the latcst credit lacts right in your own olfrce.

T\flCE-A-\7EEK Supplemental Sheas keep the Lumberm€n" Crcdit Rating Book revised and up-to-date. lt is the only scrvice that kccps you continuously informed as to thc prcscnt credit status of all of your customers without the necessity of requesting a Special Report.

These T\(/|CE-A-\flEEK "Sheets" also play another important part - that of rcporting new concerns cntering the field - n€w prospective buyers ol your products - a leature of invaluable aid to your Salas Department.

TRY IT ON APPROVAL

Thir specialized indurtry lervice is available lor inrpection and test uce in your own offtcc without obligationunder our llberal 30 Day Approval Plan. Inquire today.

Addresr Dept. tiB"

\(/. C. Shull

W. C. Shull, president of J. & W. C. Shull, Inc., died suddenly at his home in Beverly Hills on November 1 from a heart attack. He was 74 years of age.

He had been connected with the retail lumber business for over fifty years. He was born in Palatine, New York, and started in the lumber business in Sac City, Iowa. He later operated a string of retail yards in Iowa, Nebraska and Minnesota. which he sold in 1923. He established the J. & W. C. Shull yard at Bell in 1922, and the company also operates another yard at Alhambra.

Mr. Shull made his home in Los Angeles intermittently for a good many years traveling to the other states as his business interests required. Since starting in the lumber business in Southern California, he made his permanent home there and took a prominent part in civic affairs.

He is survived by his widow, Alta Shull; a son, Ralph W. C. Shull, who has been associated with his father in the lumber business and will continue the business as president of the company, and a daughter, Mrs. Howard C. Bonsail.

Funeral services were conducted Monday, November 4, at 2:3O p.m. from the Wee Kirk o' the Heather, Forest Lawn Memorial Park. Glendale.

VISITS ARIZONA TERRITORY

Harry Hart, Southern California representative, Wheeler Osgood Sales Corporation, with headquarters at Los Angeles, returned recently from a business trip through Arizona.

MOTOR BOOIUI

AND SUBSEOUENT SLUMP

Bv L. L. B. ANGAS

In this complete l6-page Brookmire Bulletin Major Angas surveys the probabilities for growth in the Motor Industry and projects his forecast for the next three years. The analysis is replete with graphs and statistics.

Copies of this analysis have been reserved for distribution at $1 each. Send for your copy today. Vrite

BT]YEB9S GI]IDD SAN FBANOISOO

LUMBER

Ctubcrlin & Co, W. R., lth Floc, Fifo Blds. ............DOuslas 5,170

Dolbs & Canm Lunbcr Co., 7t Merchant! Exdarge Bldg....,..SUtter ?450

HaIl, James L, ............... ... 1026 Milb Bldc. ...................Sutter l3ts

Hmmd & Little River Redwood Co., 310 Sansome St. ..,.. Douglat tStt

Holmec Eureka Luber Co. lflD5 Fiaucial Centa Bldg...,.,.GArfield l!21

C. D. Johnon Lumbs Co, 2O Callfomia Stret,...........,..GArfie|d 625tt

Loop Lumber Company, Ft. of l6th St.....................EXbrook {631

MacDonald & Hmington Ltd., rO Cdifmh Street................GArfield E393

McGmick, Char. R., Lumb* Cc, lll Market Street..................Douglc 256l

Mm Mlll & Lumber Co., 525 Marlcct Strut .....,........,.EXbrok 0l7l

LUMBER

Pacific Lmber Co The r00 Bush Stre€i....................G./\rfield lltr

Red River Lumber Co., 3r5 M@a&rck 81d9...............GAr6e1d O22

Santa Fe Lunber Co. 16 Califonia Stret,...........KEany 20?l

Schafer Bre, Lumber & Shlrylc Co., IZB Fifa 81dg.......................SUtter t?l

Shevlin Pire Sales Co., 1030 Momdnck Bldg. ...........KErmy ?O{l

Sudden & Christenson, 310 Saarme Stre"t. ..GArfietd 2s{6

Trcwer Luber Co., 110 Muket Street.............,......Sutter o{Zt

Union Luber Co,, Crcckcr Bullding ..Sutter 6l?0

Wmdling-Nathu Co., ll0 Mrrkct Street ....,...,....,....Sutter 5363

E. K. Wood Lmbcr Cp., I Dm Stnet,.........,,..,.....KEamy SnO

OAIILANI}

LUMBER

HiIl & Morton, Inc., Dmnlron St. Wharf ............ANdm fon

Hogan Lunber Courpany, 2nd & Alica Strects,,.......,...Gl*nmrt 6t6l

Pyruid Lumbcr Salea Co. ,ll5 Pacific Building ,... ..Glencourt 8293

E. K. W@d Lmber Cq- Frc&rlcL & Kin3 Str..,..........Fruitvale 0ll2

LUMBER

Book:taver-Bums Lumber Co.,

HARDWOODS

LUMBER

Weyerhaeue* Salcc Cq 14' Cdlfornta Strui.,.............GArfiek| tt?{ HARDWOODS ATYD PANEI.S

Fonyth Hardwood Co., 355 Baphorc Blvd. ...............ATwatr 0l5l

SASH_DOORS-PLYWOOD

Buc49f_ Lumber Deaten' Supply Cbmpann Ul Suttr Building...... ...-.........-SUitir OCOC

Niolai Dm Sals Cont45 rfth Street ....................Mlcsion li20

Oregon_-_W*hilgton Plywmd Co,, 55 New Mmtgouery Street.......GArfield ?0ft

Wbeler-Oe-god Salee Corpcation, 3045 ftth SL ..........:........-...VAlencia 2241

CREOSOTIED LUMBER-POLES-PILINGTIES Hall, Jmec L, ... r02C Milb Blds. ...................Sutte; r3Ss

McCmicl- Gi!. R., Lumber Co., 16l Market Strut.,.,...,,......:.,Douah ZS,t

PANEI.S-DOORS-SASH

Elliott Bay Sal,er Co., ll2{ Brodmy ....HIAate At?

Cdifoaia _Bulldcrr Suppty Co., ttl tth Avouo ....,.............ANdwer llt!

Wcrtom Dc & Suh Co. sth & Cypres Sti ....:.........LAkai& tt00

Strable Hardwood Coo 537 First Street............... ..TEnplebar 55El

LOS AITGNLBS

550 Chanber of Commere Btdg...PRocped CAll

Chuberlin & Co. W. R., 3lt Wect Ninth St...'.............TUcker l{3l

Dolbeer & Cmon Lumbc Co.' lD Shell Building..................VAndike t792

Hmmod & Little River Redwood Co., l03l So. Brodway ...,........,,.PRcFct e0$l

Hemmings, E. W-

355? Sc Hill St. ................Rlchmoad 225r

Holnes Ereka Lmber Co.

?ll-712 Architecb Bld8. ..........MUtua! tltl

Hmr, A. L.-

7|l0 So la Brea Ave. .....,.,........YOrlr ll6E

C. D- Johnn Lmber Co., 601 Petrclem Smrities BldA....PRcp€ct UCi

Larene-Phllips Lunber Co., 83 Petrclem Smriticr Bldg...PRcpect 0229

MxDoald & Bergrtrcm, Inc.,

7il3 Petrolcu Scorities Bldg...PRcpect 7U4

MacDmld & Haningtoa, Ltd., 547 PetoleuE Seorlties BldSt....PRcFct 59tf

McCmick, Chu. R., Lumber Co.ru W;t tth SL' ..............'....TRinity 5z4r

Peclflc Lumber Co., Thc 7m So. La Brce Avc. ................YOrh tlit

LUMBER

Patten-Bllnn llnbcr Co.

5A E. sth St. ...,................VAnilike Zt2l

Rcd Rivrr Lunbor Co., ?@ E. Slauro .CEntury 29ll?t

Suta Fe Lunbq Co., tU Fin.icial Center BIdg.,.....VAndike 4{?l

Schaler Bro Lmbs & Shingle Co., Wn W. M. Grlald Bldg.........TRinity42?r

Shevlin Pine Sals Co., 32t Petrcleu Seorities Bldg. PRcpect 0615

Sudden & Ghristereon, 630 B6rd of Trade Blds. ........TRirity Et41

Union Luaber Co.923 W. M. Gulad BIdg...........TRinity 22t2

Wendling-Nathu Co., 7|D Sa Ia Brea Ave. ..............YOrk ll6t

E. K. Wmd Lumber Co., 4701 Santa Fe Avc. ..............JEfrersoD llll

We5mhaeus* Salcc Co., &o Pckoleum Securitia Bldg.,,PRcpct 5560

CREOSOTED LUMBER-POLES.PILINGTI,ES

McCoruick, Char. R., Lmber Co,, U7 Wect 9th St. ......,.........TRinlty 5Ar

Reilly Tar & Chemlcal Cm. tr6 w. Fifth strer...:............Mutud e{!t

HARDWOODS

Stanton, E. J., & Sm, 2060 Eut 3tth Stret............CEntury t2U

SASTH-DOORS-MTLLWORK

PAI\ELS AND PLYWOOD

Buckley_Lmba Dealers' Supply Co., 539 Petrcleurn Securitis Btiig....irRepect 5S5C

CalitornlE Pq4el &_ Verecr Co., !55 Sq Alameda SL........'........TRinity 0OS7

Elliott Bay Salea CoEOl Petroleum Seorities Bldg...pRcpect f6Ea

Kabl, Jm W.- & Sru. 652 Sc MyCra St. ..'... ,..ANgelue tttl

Oregd-Warhilstto-n Plywod Co., 3lt W€t Ninth Strete .............Tuckcr l4!l

Prcific Mutual Door Co., CAplrot ?& 1126 Wsni-<1ey Ave. (Alhambra) '

Red River Luber Co., 7ll2 E. Slauso ..CEntury 2t0ll

Wbeler-Osgood Sale Corpmtion, Zltl Saruento SL .............,.TUckcr ioll

State Retailers' Convention

(Continued from Page 17)

George S. Melville, South Sound Lbr. Sales, Inc.......

A. J. Nolan, The Pacific Lbr. Co. ..

Francisco

G. Frank Nolan, Patten-Blinn Lbr. Co. ..... ..San Diego

Val B. Nygaard, Blue Diamond Corp. Los Angeles

Paul E. Overend ...Sacramento

Paul Orban. Orban Lbr. Co. Pasadena

Mrs. Paul Orban .....Pasadena

E. C. Parker, Patten-Blinn Lbr. Co. .. Los Angeles

Mr. and Mrs. L. W. Potter Los Angeles

C. E. Priest, The Red River Lbr. Co. ...Westwood

F. Dean Prescott, Valley Lbr. Co. Fresno

Mrs. F. Dean Prescott ... Fresno

J. Harold Peterson, Peterson Lbr. & Finance Co.. . San Diego

F. K. Peil, Montgomery Ward & Co. .Oakland

C. W. Pinkerton, Whittier Lbr. Co. .....Whittier

Pioneer Flintkote McCormick Lbr. Co. ...San Diego Co.. Los Angeles Los Angeles Material Dealers' Credit

Ingram, E. C. Miller Cedar Lbr.

Earl Johnson, Johnson Lbr. Co.

N. H. Parsons, Standard Lbr. Co. Los Angeles

C. A. Pontius, Hammond Lbr. Co. . .....Riverside

Knute Rinde, Benson Lbr. Co. San Diego

Lloyd E. Russell, Century Lbr. Co. San Diego

Paul E. Revert, The Red River Lbr. Co.. Los Angeles

E.J. Stewart, Dolbeer& Carson Lbr. Co. ....Eureka

P. S. Johnson, Paraffine Companies, Inc.. San Diego C. Reenders. Inland Lbr. Institute .......San Bernardino

C. T. Killen. Foxworth-Killen Lbr. Co.

Georse E. Ream, Kerckhoff-Cuzner Mill & Lbr. Co.....

C. J. Killen, George Bill Kendrick, Vallev Lbr. Co. Fresno . Los Anse

H. A. Lake, Garden Grove

H. A. Libbey, Hobbs, Wall & Co. San Francisco Dan Strite, Hammond & Little River Redwood Co...... Henry Laws, Henry Laws Co.

Rosa

Strite . ...Los Angeles

Angeles Robert D. Lee, Escondido Lbr. Co.

R. R. Leishman, Calif. Redwood Assn. ......Los Angeles Harold G. Smith, East Side Lbr. Co. ....San Diego

D. E. Liggett, Liggett Lbr. Co. ...Santa Ana Roy L. Sandefur, Dill Lbr. Co. .. ..Riverside

H. G. Larrick, Lumber & Builders'Supply Co. Harry R. Sones, Sones Lbr. Co. ...E1 Centro cr,". ril",.'i;;;;;;;-i;iri;;'i;;: c;.. ...:i?1i"""":,:: 3l:l; B;ir:i*ff: kll*t"io, a 'e;,ird;;,". ,fil,:,Tf'" Lyons, Lawrence-Philips Lbr. Co.......Los Angeles

Chris Totten, Arizona Retail Lbr. & Building Material \-nas, .t-yons, Lawrence-rnl[Ps LDr. \-o.......Los Lnrls Iotten, .f\rlzona I-Dr. 6a lJulrorng' lvlaferlar

Mrs. Chas. Lyons Los Angeles Assn. Phoenix, Ariz.

Ivrrs. LyOnS Angeles ,.t, hoenlx, Arlz.

Wm. L, Mack, Independent Lbr. Co..Grand Junction, Col. L. S. Turnbull, Shevlin Pine Sales Co. .......Los Angeles

J. E. Martin, California Lbr. Merchant Los Angeles James L. Venn, W. R. Spalding Lbr. Co. . Porterville

Harry C. McGahey, San Diego Lumber Co. ...San Diego H. E. Whittemore, Benson Lbr. Co. ....San Diego

F".ly

S^ta1!ey_ Q._Moore, Fir-Tex Co. of So. Calif. ...Los Angeles J. F. Wright, Brey-Wright Lbr. Co. ..

O. H. Miller, Knox Lbr. Co. ..

RoyC.McGee,SouthBayLbr.Co...

W. Wilcox, O'Malley Lbr. Co..

y Co....

L. W. MacDonald, MacDonald-Bergstrom, fnc. Frank H. White, Hammond & Little River

Ben Maisler, Maisler Bros. Lbr. Co.

I J.Yg4tfteyr E.K. Wood Lbr. Co..

Miss Lillian Merithew

W. J. McDermott, Miller-McDermott

Glen M.

United Lbr. Yards

W._8._McWilliam, Ontario-Pomona Lbr. Club.

9. B._!telrha_ll, Geib Lumber Co...

Paul M. P. Merner, Merner Lbr. Co.

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LOWPRICED COMMONS IN CALIFORNIA PINE

Where No. 3, 4 and 5 commons are acceptable there arb many places where II-L6" thickness will work as well as the25-32" (nominal inch S2S). There is only 3-32" difference in thickness but an important difference in price.

CALIFORNIA PINE (soft ponderosa) is manufactured by Red River in 11-16" SlS, SlSlE, ani run to pattern HorM.

FoT

SHEATHING, SUB.ROOFS,

TEMPORARY INCLOSURES and INDUSTRIAL CRATING these II-16" commons are giving satisfactory service. These thinner commons provide, at a lower price, the desirable qualities of CALIFORNIA PINElisht weisht, easJ, non-splittine nailing and, quick, sawlng that reduces con' struction costs.

DEALERS and DISTRIBUTORS are frnding many outlets for thie item where a low price ia ess€ntial and easy'working advantagee are deoirable.