Your customers will recognize,the outstanding value of New Method Roll Roofing. By featuring it you will make more sales-it is as fine a roofing as money can buy. and at a corfpetitive price too.
Recommend it for use on warehouses, mills,lumber sheds and all other types of buildings where a long-wearing roof, free from upkeep expense; ie. needed. New Method Roll Roofng will give yoru customers Loo/sgrearer protection than bther roofings because it is applied with four-inch lap joints (double the ordinary) and is double cemenied and double nailed. This is assurance of complete customer satisfaction and also assrres you of custorner goodwill.
Leslie B. Graham, Minneapolis broker for the past five years, joined the staff of the California Redwood Association November.l, as a wood technologist and consultant to retail and wholesale dealers.
Mr. Graham, a native of the Redwood region, graduated from the University of California School of Forestry in 1924. He was associated with the Redwood Sales Company on the Coast and in Chicago for several years.and until 1931 was with the Hammond Redwood Company in Minneapolis. During the past five years he has been in constant contact with dealers in Minnesota, western Wisconsin and northern Iowa.
In his relations with dealers he will utilize the combination of his technical education and wide sales experience to facilitate an improved understanding of the multiple uses available in Redwood. *Advertirnentr .ppe.r in dtcrnrte irrue.
Acne Spring Serh Balance C.o., The --------2, Arnerican Lunbcr & Treeting Cio. --------1t
Arrger C-orporetion ------------19
Aado Cdifornia Lunbcr Go. ---------------*-16
Eerter & Co., J. H. ----------17
Booth.Kelly Lunber Co. --------*--..- |
Broolmfue, fnc. ------------- -------25
C.edyalla&r.Gi6ron C,o., Inc. --------------------f 6
Cdavenr C.cnent Co. ---*------._----_-11
C,elifornie Builderr Supply C-o. --- zZ
Glifornie Door C,o. --*-- t
Celifornia Penel & Veneer Co. --._---------_19
Cdifornie Redwood Agocietion ---*----- t
Crnpbelt-Moore Lunber Co.
Celotex Corpo'ration, The ------------------'t
Chanberlein & Go., V. R. -------,-----*- *
C,onmonwealth Steel & Srpply Co.p. --------*
Dent 66 Ru*ell, fnc. ----------------------------- |
Bwauna Bor Conpany
Ffut 6g Maron --------------t
Forryth Hrrdwood Co. --------------------------_-- 8
Gornan, George W. ------------------------------24
George W. Gorman, San Francisco wholesale lumber dealer, is now operating under the name of Gorman Lumber Company, with offices at 486 California Street.
George spends considerable time at Port Orford, Ore,, in his capacity as general manager of Trans-Pacific Lumber Company, but will make frequent air trips to San Francisco and California points.
Marc de Bruin remains in charge of the office and Northern California sales, and will also spend some time calling on the trade.
The neb telephone number of Gorman Lumber Company is GArfield 5O44.
George returned to San Francisco November 11, from a business trip to Los Angeles, which he made in his own plane, calling at Watsonville, Salinas and San Luis Obispo on the wav.
Inoorpontad undar tho lrrs oI Cdlfordr
J. C. Dlonnc, Pres and Trcari J. E. Marth' Vlcc-Prcg.i W. T. Btrck' Secrctary Publlrhed thc llt atrd lSth of carb moth at 3l&rr.20 Central Briltdiry, l|rt Wcrt Sixth SbGct' L-c Anrsb+ CC., ldephoc VAndke 1505 Entercd u SGqrnd-dr. utter Septmbcr 6, llt4, at the Pat Offlce rt Lc An3elcr, CaUtomt+ undcr Act oe Marcb t' fttr.
Subrcription Pricc' $2.00 pcr Ycar
The shipping strike on the Pacific Coast ordergd by 9e1en maritime unions on Qctober 29 affecting 4O,000 dock and ship workers has tied up all coastal ports, and as we go to piess there is little prospect of an early settlement in lignt.' E. F. McGrady, Alsistiant Secretary of Labor, is in Sin Francisco and is working towards a resumption. of negotiations between the shipowners and the striking unlons.
With lumber cargo shipping paralyzed, the strike is already having a far reaching effect, Many of the tidewater milli and logging camps in the Northwest have closed or curtailed opeiatibns and at the present time more than 10,000 men have been laid off. If the strike extends over a long period, it is thought that about 30,000 of the 50,000 men employed in the Fir region will be out of work.
In anticipation of the strike, the California retail dealers bought heivily. Building in California is very active and the lumber demand is good. Rail shipments are increasing and coming into all sections of the State.
Building activity in the West reached i1s greatest momentum since the depression commenced with building permits from 92 of. the largest cities in the ten Western states and British Columbia recording a llo/o increase in October 1936 over October 1935, according to the Western Monthly Building Survey prepared by H.R. Baker & Co., California investment banking firm.
These reporting cities revealed 13,903 permits were issued in Oclober 1936, totaling $24,@1,481, against 11,115 permits totaling $11,2169,416 in the year previous.
The twenty-five cities reporting the largest volume of permits during the past month showed a total ol $N,?67,538, an increase of.124.53/o over the W,O27,O26 reported for the same group in October 1935, and a gain ol 24.93/o over the $L6,272,961 for September 1936.
While Los Angeles maintained first rank among the 25 leading Pacific Coast cities, with a total of $8,@2,068, San Francisco-recorded the greatest dollar and percentage gain of the principal cities, and followed in second position. Oakland was in third place with Portland, Long Beach, San Diego, Denver, Glendale and Seattle following in consecutive order.
Increases among these twenty-five leading cities in October over the previous month and corresponding month last year were made by the folowing: Los Angeles, San Francisco, Portland, San Diego, Denver, Glendale, Seattle, Spokane, Berkeley, Beverly Hills, Vancouver, B. C., Inglewood, Tacoma, Pasadena, Fresno, San Diego, and San Mateo.
The following were added to the group of 25 reporting largest volume of permits during the past month: Denver, Seattle, Spokane, Inglewood, Tacoma, Tucson and San Jose.
F. G. Hanson, of the West Coast Screen Co., Los Angeles, makers of the Hollywood combination screen and metal sash door, returned recently from a business trip to Oklahoma City, Dallas, San Antonio and Houston.
While in Dallas Mr. Hanson took time out to visit the Texas Centennial Exposition.
tbey utere giaen effectiae serring tools 3500 aggressiue lunber mercbants are aninning narhets utitb tbe
IMP0RTAIIT changes in the manuracrure, distribution and sale of lumber are converting dealers into better lumber merchants-enabling legitimate retailers to comp€te for business on a sound basis. The \?'eyerhaeuser Franchise has contributed much to this improved situation.
The 4-Square Franchise is predicated on the perfection of better, more easily usable lumber products which bring substantial labor savings to the builder -and a soundly constructed building to the owner. 4-Square Lumber is delivered to the retailer with square, smooth ends and in exact standard lengths which eliminate a vast amount of trimming on the job. Around these basic product refinements'Weyerhaeuser has built a modern merchandising program that operates to the distinct benefit of the dealer-a program that enables him to sell lumber constructively and profitably.
149 California Street San Franosco, California
Forceful selling helps, attractively printed, illustrating the economies of 4-Square in farm building construction, new homes and modernization, coupled with comprehensive sales suggestion all backed by national advertising, are a powerful business asset in the 4-Square Franchise. They are 'helping 31500 retailers to lift lumber from the unsound, un-profitable ((cost per thousandtt basis to the more logical t(cost per job" basis. These strong selling features are given even greater impetus by Veyerhaeuser Finance Services which enable the dealer with the 4-Square Franchise to sell completed jobs and silence the voice of the competitor who depends on price alone.
The 4-square Franchise has proved itself, emphatically, in the hands of better dealers-because it has all the elements needed to v/in clean, profitable, healthy business. If you want the full 4-Square Franchise story, we will be glad to tell it to you.
117 Vest Ninth Stteet Los Angeles, California
Well, now we,have one hundred and twenty-eight million people on relief; relief from political speeches.
And Turke y Day"-oi *"" ".. Some bird, that turkey I Whether you consider him historically or as the center-piece for a big home dinner, he plays a splendid part in our national life. Welt said the poet when he wrote: rFt*
To feed the hungry pilgrims, He suffered and he bled; And yielded up his plumage
To make a feather bed. :t ,t rt
His praise should be sung by our bravest and best. He needs the sort of eulogy that my old friend John Bonner once gave the Texas chicken. John was inviting a convention of Hoo.Hoo in Chicago to hold their next meeting in Texas, and he said: :1.**
"I invite you in the name of those yallerJegged Texas chickens, who raise their raucous voices in the wee small hours of the morning, testifying to their willingness to fulfill the destiny provided for them by their Maker, and lay down their simple lives, that you may feast.', tfrt*
The American Eagle has really had alt the breaks, getting his picture spread all over our money and our insignias, etc. \Mhat's he got that the turkey hasn't?
I've heard a full ream of election day gags and stories since November 3, but the best one I've heard is about a dear old lady, the mother of a good lumber friend of mine, and I'll guarantee it's true. She is very old, and partly crippled, and lives with her son. She is one of Mr. Roosevelt's most enthusiastic admirers. Election night she sat up until midnight and listened to the returns. She was still anxious, and asked her son before she went to bed, "Son, do you think there's liable to be a change by morning?" He likes to "kid" her, so he said, "Yes mother, f think there's likely to be."
She woke him at five-thirty the next morning. The paper boy had just thrown the morning paper on the porch, and he went down and got it. Afraid to look herself, she
asked him, "Son, how does it look?" He said, ,,Ma, it looks kind of bad." She said, "What do you mean, son?" He said, "Ma, it looks like the Republicans are going to carry two states." She didn't even see the joke. She said, "Son, how do you suppose that happened?" He said, ,,I don't know, Ma; I suppose those Republicans just stole 'em." She thought about that a minute, and said, "Son, you know it's getting so nowadays they can't hardly have an election without some crooked work, can they?,' rl. * ,k
I heard a preacher, the other day, deliver one of the finest talks to a group of business men that I've ever listened to. I got an awful wallop out of his remarks, which were not only wisely made, but delightfully and forcefully delivered. But the gist of his talk was that for years the business men looked down on the clergy to a very large extent, and were generally of the opinion that what the churches needed was better business management. He says that since the depression they don't hear any more about that.
'|irl.*
While business went to smash in gvery line and in all directions, the churches generally came through safe and sound, in good working order, and with their doors wide open. He told of two counties he knew of in which every single bank folded up, BUT NOT A SINGLE CHURCH OF ANY DENOMINATION CLOSED ITS DOORS. And he expressed the conviction that he wouldn't give a thin dime for the future of the United States if the churches weren't here to furnish their uplift and their guidance. And hundreds of business men rose and thundered their approval of his remarks. ***
I think he convinced many men of many minds right there that it is not more business in religion we need, but more religion in business. However, let me add that there aren't many men in the churches so magnificently able to tell the story as this splendid gentleman. I thought him a worthy successor to Paul; and Paul was the Bible's supersalesman.
***
Ever hear about the time Paul entered the strange and pagan city of Athens, unknown and unheralded? And in the market place he saw a mighty statue dedicated "To The Unknown God." And Paul gathered the populace around
him when he told them: "No longer will your God be unftnown, for f know Him and I have come to tell you about Him." And he had their attention from the start. He was religion's greatest traveling salesman. And this man I heard the other day could sure do the work until another Paul comes along.
**:i
Said a well known business thinker the other day: "If the great American flair for gambling HAS to be indulged, why not take a flier in a carefully chosen piece of real estate property? The margin required in the purchase of a home is now far less than that required by the rules of the New York Stock Exchange in the purchase of 100 shares of your favorite stock. Probably the reason for this is the far greater safety in the home investment."
***
Pretty swell idea, eh? Tell your folks, "If you MUST gamble, buy real estate ! The danger element is the smallest known." This same authority said further: "Comparatively a non-liquid commodity, shelter lags behind the movement of the other necessities of life. Food has advanced 40 per cent from the low, clothing has advanced 25 per cent, but rentals are still only 16 per cent above the low point.
"From a national standpoint, a group of important happenings has brought real property to the very top of the list of desirable investments at this time. Real estate activity and prices move in fairly well defined cycles, with peak periods occurring every ten to seventeen years. These periods are longer than, and do not always coincide with, the more generally recognized business cycle. :F ,t rf
"The last peak in the realty cycle occurred in 1923-25. In 1926, some time before the crest of the business boom, real estate had definitely entered a major decline. During this decline the usual accompanying features have been observable; descending prices, descending rentals, increasing vacancies, increasing doubling up of families, decreasing marriage rate, a practical cessation of new construction in many areas. With a definite reversal of all these trends clearly indicated, we are face to face with an opportunity to profit from selective purchases of real estate, such as does not come more than once or twice during our business lives."
*{<{<
In short, there is no better investment today than intelligently selected real estate. My own opinion is that rrle are just starting another realty up-swing that is likely to be tremendous in sqope and activity. And THAT, my building friends, is where YOU come in.
"Paul Bunyan's" knotty pine is selected for first-class installations by discriminating architects.
CALIFORNIA PINE (soft ponderosa), selected knotty pine commons, standard item in the Rcd River pricc list. Run to pattcrn, standard or special. Western Pinc Asso' ciation K, P. patterns may be ordered by number.
Truc& delivery, wholerde only from Los Angeler warehouce Phone CEntury 29O71
355 Bayshore Blvd.
San Francisco
ATwater 0151
Wdefupake!
The comparative cost of lumber, sash and doors for a 5room bungalow has been compiled by Frank N. Gibbs of the Gibbs Lumber Co., Anaheim, California, each year on October 1, for the past 17 years.
The material list contains 9322 leet of lumber, and cost includes the following:
Rough lumber, Redwood and Douglas fir; Douglas fir flooring; Redwood novelty siding; Red Cedar shingles ; inside finish, Douglas fir sanded; outside finish, Redwood; oak flooring,s/a*l% 2nd plain white; windows and doors (24 openings) ; mouldings, Redrvood and Douglas fir; drayage; sales tax.
The cost of follows:
O,ctober 1,
October 1,
October 1,
October 1, 'October 1,
O,ctober 1,
October 1,
October 1,
Octobre 1,
October 1,
October 1, October 1,
October 1, 1933
October l, 1935
October 1. 1936
NOYO#{{:::
I hr6?i6i REEEEEw
...$
the S-room bungalow for the various years 1,024.45 796.07 705.18 832.63 70r.32 625.75 632.45 597.32 576.97 566.4A 5t0.25 44r.42 352.30 48,2.-6 546.45 535.87 @5.6
Appreciating the possibilities of developing new business and, at the same time rendering the publi'c a specialized and essential service, the San Joaquin Lumber Co., of Stockton, a year ago inaugurated its new home department under direction of Dewey E. Bowen.
The public was informed that the red tape and bothersome details the layman generally encounters were entirely eliminated when the San Joaquin Lumber Company handled the job. This service, which included not only assisting with the plans, securing competent contractors and builders, supplying the materials, but also aiding in securing the loan, appeals to the public. Evidence of the fact is shown by the greatly increased volume of business the company is enjoying.
All of which goes to show that modern merchandising of practically any commodity must include a constructive service.
O. V. Wilson has been elected president of the Central Lumber Qompany, Stockton, succeeding S. H. Rothermel who has retired and is moving to Portland. Mr. Wilson was formerly secretary-treasurer of the company.
Mr. Wilson and Mr. Rothermel were associated together in the Central Lumber Company since 1919 when the company was incorporated to take over the assets of the C. L. , Hatch Lumber Company with which Mr. Wilson was connected.
Mr. Rothermel's retirement follows the sale of his financial interest in the Central Lumber Company to Mr. Wilson and his three sons, who are also members of the company. They represent the third generation of the family in the lumber business.
The Central Lumber Company built an entire new yard in 1928 and is one of the most modern ooerations in the San Joaquin valley.
Mr. Wilson was born in Kentucky. His father, Joseph E. Wilson, was a lumberman and sawmill owner. He was brought up in the business having cut, logged, rafted and floated the logs down stream; however, it was not until l9l7 that he reentered the lumber business in California.
In the past, Mr. Wilson has been prominent in civic affairs in Stockton, having been president of the board of directors of the Y. M. C. A., and a charter member and vicepresident of the Kiwanis Club. He is well known in lumber tircles. In 1927 he was etected president of the Central Valley Lumbermen's Club, and he was also active in Hoo Hoo affairs.
Paul W. Wilson is secretary of the company. He is a graduate of the College of the Pacific, where he was prominent in student activities and a member of the varsity football team for four years. He has been in the oil business since graduating from college and is not active in the management of the Central Lumber Company.
Vincent 'Wilson, the new treasurer, has been connected with the Central Lumber Company for the past two years. Previously he was connected with the Redwood Manufacturing Company of Pittsburg, California.
Martel 'Wilson, the new vice-president, is a graduate of Stanford University and the Graduate School of Business Administration of New York University. During the past eleven years, he has been in the investment banking business in New York. He has been identified with several building and development companies in connection with financing and reorganization. He has just recently come from the East to join the new management of the Central Lumber Company.
Mark D. Campbell, Campbell-Moore Lumber Co., Portland, spent a couple of days around the first of the month at the company's San Francisco olfice, conferring with Jas. E. "Jimmy" Atkinson, and J. H. "Jerry" Stutz.
Mr. Campbell was on his way back to Portland from a five weeks' business trip to the East, Middle West and Southwest.
I Dealera ttroughout the countr5r are liuding rbatltYood Grained Sbeetrock meetr the denand lor beautilul iuteriora at low cost. Here'a.the roaaol. By an e:cluaivc proce8s the United Statea Gypsum Compaay reproduces the graining and color of wood on the aurlace of Sheekocl. Now the richnesr of wood panellng ie available at wallboard pricea. Wood Graiaed SheetrocL rnay be uged iu bomel, ollicer, storea and everywbere that beauty plur econony ia wanted.
In addition, Sheetrock ir fireproof -it will not burn or support combustion. Sheetroclt doea. uot ghrinL or buckle. It conea in four rich wood finlrhes: Walnu! Matcbed Walnut Kuotty Pine and Fir. Matl coupoa for more infornation and lree oanple. rr^-e
T'NITED STATES GYPSUM COMPTNY 3OO Wcrt Adanr Strcet, Chicago,llllaotr Plcaro read nr, lrm of charge, raaplc ol Wood Grdacd Sbcctrool Iu llfalaut O KaottyPtac D Flr D cLr-11
Address Delivered Before the Annual Convention of the California
Retail Lumbermen's Associotion ot
Bocause oI early training in the export business, I did not need to be converted to grade-marking. The export lumber business has been conducted on the basis of identifiable and marked quality for hundreds of years. Axel H. Oxholm with the endorsement of the then Chief of the Department of Commerce, Honorable Herbert Hoover, officially advocated grade-marking of domestic lumber in America in L922. It took three years for the idea to become Beriously advocated over the country. You heard your first talk on the subject at your Fresno Convention in 1925. I talked on this subject at your 1927,1928, L929 and,1930 conventions. The National Lumber Manufactur€rs Association put out "Taking the Mystery out of Lumber Buying" in 1929 and "Know the Lumber You Use" in 1930.
By I9D sentiment for grade-marking had progressed to the point where an agreement was made with the West Coast Lumbermen's Association to license any yards who desired to mark lumber in Southern California, this being the first and the most notable example of constructive cooperation between dealers and manufacturers to end grade gypping and sell lurnber on a basis of proven quality.
The prime consideration in Los Angeles was to end the selling of all Common lumber as Oregon Pine, no grade stated, and institute the selling of No. 1, No. 2, and. No. 3, Douglas Fir in oriler to make it possible for the customer to know how to order the kind of lumber he wanted to buy. However, optional grade-marking, after a trial of five years, proved to be, while helpful, an insufficient remedy.
So last year consideration was given to instituting the sale by the leading dealers of Los Angeles of no Douglas Fir Boards, Dimension or Timbers except officially W. C. L. A. grade-marked. Early this year the campaign was started and an advertising fund provided by the payment of ten cents per thousand into a common fund in order to tell the public how they could be sure of getting the grade of lumber for which they paid.
For.those of you who may be interested in knowing how this job was handled, we have brought along the display which is pinned to the easel before you, and which you can read through at your leisure. This contains samples of the , advertisements, of the publicity, of the booklet "The Right Use of Lumber Grades in Home Construction," provided for
our use by the West Coast Lumbermen's Association, two booklets issued by the Federal Government which we have used in both publicity and advertising; and the centerpiece is a poster which our dealers catering to purchasers of grade-marked lumber have on display in their offices. Material not shown consists only of the direct letter campaign to architects, engineers, lenders and leading contractors, which we used in the beginning of the campaign.
On the date this campaign started, April 1, 1936, we concluded a bulletin to our members with this paragraph:
"For the first time in the history of Los Angeles, you are jointly recognizing your responsibility for dealing honestly with the unsuspecting and technically uninformed publicfor protecting the public against the rapaciousness of chiseling lumber dealers and chiseling contractors (often in collusion)-and to restoring lumber to its once proud and honestly won place as the world's best and most economical building material. You can hold your head a little higher tomorrow from the knowledge that you are taking part in a program that is going to restore your pride in your callingthat is going to make it unnecessary for you to defend lumber against the bad name it has been given by improper use.and dishonest selling. But-you just start tomorrow. You win by following through."
I am happy to report to you that, while we were selling less than 25 per cent at that time, we are now selling well in excess of 75 per cent grade-marked Douglas Fir Boards, Dimension and Timbers. In a check of one month's business recently, we found that 55 per cent of the lumber being received at the Harbor is W. C. L. A. grade-marked at the mill. The'remainder of that sold grade-marked is so marked by licensed yards in Los Angeles.
The outstanding surprise of the campaign to all of us has been its acceptance by the very jerry builders whom we had expected might resent it and the revelation in so short a time of how it has restored the market for No. 1 and No. 2.
We knew before we started that this intensive advertising campaign, from our experience with five years of voluntary grade-marking, would intensify the gains we had made in that time. For one thing, it makes competition honest because it ends grade gypping and forces value to be taken into consideration in making the price. We had proof of
this in the fact that practically every professional purchasing agent in the City was buying only grade-marked Douglas Fir before we started the campaign.
Secondly, it provides a foundation for sales promotion that justifies making an investment in it. We have countless examples in Los Angeles of preserving markets which were being attacked by substitutes, of regaining markets which had been entirely lost, and of developing entirely new business. I need cite to you gentlemen here only one instance which is known to all of you, and with ..rrhich we are not con,cerned, which is the entirely new market developed by the manufa'cturers of Redwood, by their estab-
tinguishes the lumber he sells from "just lumber." It gives him a SOUND basis for advertising and trade extension. It helps stabilize prices. It reassures the public that GOOD lumber is still attainable. It encourages architects and engineers to specify lumber. It gives the home owner honest value.
One most important fact is that it makes an invaluable contribution to the maintenance of those established distribution practices which are recognized as ethical and sound by all branches of the industry.
developed
Redwood, lishment and sale of an identifiable, proven, marked grade of Strtrctural Redwood Timbers.
It builds goodwill for every firm which identifies itself with the 'campaign; it builds and safeguards cooperative programs between dealers because it certifies quality; it safeguards against losing business to substitutes; it identifies responsibility for errors; and it puts competition definitely on the higher plane of service.
I have stated many times that what we are doing is just as mu,ch a battle on behalf of the manufacturers as for ourselves because our campaign will prevent this large and important market from becoming a low grade durnping ground and a paradise for manufacturers of substitutes. We have, of ,course, en,countered the opposition of ,some manufacturers who want to dump No. 3 and No.4 on this market and who do not have the vision to realize that, when they have destroyed a major market for the No. 2 and better product of the log and bear the value of the upper grades down, they will ultimately get for themselves a much lower net realization for the log. But we feel from our experien'ce, and I predicate all of my arguments for the support of this program by retail lumbermen on the ground it is in their own selfish interest. It stops grade gypping. It puts shippers on their mettle to deliver right quality. It dis-
In their own selfish interest retailers should not only demand that the manufacturers supply them with officially association grade-marked lumber but they should work foi the attainment in all building codes of requirements both as to minimum standards of grades and provisions for guaranteeing quality, which encourage the purchase of grade-marked lumber; in a sense for compulsory "pure food laws" covering lumber grades.
Editorial comment in a recent issue of the Pacific Retail I umberman sums up .in four short sentences the arguments for the support ly-lhg lumber industry oJ the grade-marking program so well, I quote them in closing:
"There are a number of ailments which need immediate attention, but the one most imperative is that the customer must be given some better guarantee than the salesman's word that he is getting the product for which he is paying money.
_ "Dealers still question the advisability of grade-marking. It is not a question whether it is advisable or not-but how long the industry can continue in the picture if it does not have its produ'ct identified as to quality.
."I_n our June issue we stated thaf 'Grade-marking is definitely.on the way in.' Grade-marking is on the wiy in because'self-preservation is the first law of nature' and grademarking is a necessary step toward the preservation;f the industry."
The attractive modern house pictured on the left was built entirely of concrete made of Calaveras portland cement. Its beautiful, permanent exterior is Calaveras !7hite portland cement stucco. Visit this model house and inspect our modern plant at San Andreas.
Hogan Lumber Co., Oakland, recently completed enlarging and rebuilding their office building. In the new building additional private offices are provided for C. R. Buchanan, secretary, and M. B. Carter, sales manager, and the general offices for the lumber and mill departments are considerably enlarged.
The private offices on the second floor are paneled in Douglas Fir plywood, and in the general office and private offices on the ground floor the upper part of the walls and ceiling are finished in Insulite sound deadening material, adding greatly to the comfort of the office staff.
The heating and plumbing arrangements of the building have been entirely modernized.
Redwood rustic has been used on the exterior.
T. P. Hogan, Jr., president of the company, reports that they are enjoying an excellent volurne of business.
Announcement is made at the general offices of the United States Gypsum Company of the appointment of W. L. Keady, as vice president in charge of sales, to succeed Charles F. Henning, who died October 3, following an automobile accident. Mr. Keady, who has assumed his new duties, formerly was vice president in charge of operations for USG, is a member of the company's board of directors, and is widely experienced in all phases of the company's btrsiness.
L. H. Atkinson, formerly assistant to the vice president in charge of sales, has been appointed general sales manager. In addition to his experience with USG, Mr. Atkinson has been sales manager of the Wood Conversion Company, and before that vice president and general manager of the Red Top Steel Post Company, a subsidiary of the Inland Steel Company.
M. H. Basguin, formerly divisional production manager, has been appointed general manager of operations.
Lyman Hall, salesman for Donovan Lumber Co., San Francisco, has returned from spending his vacation at Hot Springs, Arkansas, where he visited his father and mother. His father, Wm. L. Hall, is a consulting forester there.
Meow I steps out fur a walk won nite
An finds miself in a pittyful plite; Thers a big round head on the gard,in wall, W'i'ch the same has no feat nur boddy at awl! It has flamin ies an feeroshus teathI stairs fur the objict is past beleaf ; Then awl uv a suddint I noes it has came Frum a place w'ich no nice cat wood name !
Rite then an ther I starts tu flea
An sumthin improbabul chases me; It whiffs cold air awl slithery mean, It swishes an flaps but it caint be scene !
In despurrashun I clombs a trea
Wher a voice asts, "who-o-o ?" rite clost tu me ; I leeps tu the ground an ther below
Thet spook's still waitin an reddy tu go !
He runs me around til Ime outta breth
An almost catpletely scairt tu deth !
Then ate black cats extends ther claus
An me an the ghost thing cums tu a paws; I buks the line an emerges thru, But so, catsarn it, the spook does two !
Thers a witch on a brum stick whifflin by I jumps up behint an we flies sky hi !
"I{olt fast," she yelps with a shreke ur too, "Ime gonna make a example ov yu !"
Then she rams a comet, head on, ker smash An mi flyin expurriense ends in a crash ! I falls til I lands on mi oan bak stare, And wails, "I'm havin a awful catmare !"
Then I cat calls a friend, "hav I saw what I scene ?"
An he answers, "uv coarse, this is Hallow E'en."
'W'at's the meain uv thet an w'at it's fur Is infurmashun fur w'ich f purr.
THE CAT, Purr A. Merriam Conner.
Announcement is made by W. R. Chamberlin & Co., San Francisco, that they are now exclusive agents in California for West Oregon Lumber Co., Linnton, Ore.
Celotex Vaporseal Insulating Sheathing, an unusual new product, has just been placed on the market by The Celotex Corporation. Harold Knapp, general sales manager, in discussing this improved insulating material, said: "In keeping with our program of anticipating trends in modern construction, we are now making available to dealers Vaporseal Insulating Sheathing.
"This type of insulating board is particularly important in new construction because of the imminent possibility of low cost air conditioning. We feel that every new house, to be considered modern, should be built and so insulated that it may include air conditioning at some future time."
The woodworking industry of San Francisco lost one of its pioneers in the death of Frank H. Martell, president of the California Mill Company, on November 2.
Mr. Martell entered the planing mill business 55 years ago as a l4-yearold boy, with the California Mill Company, which. was established in San Francisco in 1867 bv Bean & Parish, and is now the oldest surviving planing Lill "orr- cern on the Pacific Coast.
Mr. Martell is survived by his wife and a son, Frank H. Martell, Jr.
Funeral services were held in San Francisco, November 4.
"C"ppy" Slade rnade a hole-in-one on No. 3 hole at the Wilson Course, Griffith Park, Sunday, November 1. This is the third time he has performed this feat, the other occasions being No. 6 hole at the Westwood course, and No.'14 hole at the California Country Club.
This places "Cappy" in a tie with Ed Seward for lumbermen's honors, each having three to their credit.
Forest Rangers in the Washington Cascade Range are looking for lakes a mile and a half long on which to land sea planes ,conveying fire fighters to forest blazes in remote parts of the national forests. Trial flights have been made from Seattle and five lakes have been selected out of forty surveyed, and arrangements made for the use of chartered planes when fires occur. According to Forest Service offi,cers the use of lakes as landing fields in remote regions where road construction is lacking will enable the Forest Service to get quick act:on with small crews on forest fires and save damage and fire fighting costs, in addition to the expense of constructing landing fields for land planes.
E. A. Wright announces the opening of new offices at 2138 Sacramento Street, Los Angeles. He replesents Washiugton Veneer Company, of Olympia, Wash., and Northrvest Door Company of Tacoma, Wash.
THE FO'RWARD-THINKING lumber dealer has already stocked, or is planning to stock, treated lumber. It is the most promising item that a dealer can carry.
IN HIS OI7N INTERESTS, as well as those of his industry, the lumber a dealer sells as "treated" should be pressure-processed with an elfective preservative.
"WOLMANIZED L(JMBER", pressure-treated with a preservative that has proved its.value over thirty years of successful use, is.the most satisfactory treated lumber a dealer can offer.
ALL THE ADVANTAGES of uneeated lumber, plus real protection, against decay and termites, make t'!7OLMANIZED LUMBER" the besr answer to the demand for lumber that will stand up.
The best "gag" I've heard of in a long time is the one Harpo Marx (the wild-eyed Marx brother that wears the blonde wig in all the pictures and who is reputedly the bright wit of the Marx aggregation) pulled on the worldfamous violinist, Jascha Heifetz, at a Hollywood party; at least so goes the story.
Heifetz, who became famous even as a child for his violin genius, made the statement at this party that he began sup-
"California Giants," sound film released by the California Redwood Association, will be shown at the regular weekly luncheon meeting of the San Francisco Lumbermen's Club at the Engineers' Club, 206 Sansome Street, San Francisco, on Monday, November 23, at 12:15 P. M.
It is believed that a good many San Francisco lumbermen, both retailers and wholesalers have not yet had a chance to see this fine Redwood picture, hence the reason for making Monday, November 23, "Redwood Day" at the club.
There has been a noticeable increase in the attendance at the weekly luncheon since the day was changed to Monday, according to President C. C, Stibich.
All lumbermen are welcome.
J. W. Williams, secretafy, California Redwood Association, San Francisco, spent a few days at the Association's Los Angeles office around the first of the month.
One million seedlings from the Forest Service nursery at Susanville, Calif., will be planted by the rangers mostly next spring according to Regional Forester S. B. Show. The greater part will be planted on the Sugar Hill area in the Modoc National Forest, denuded by fire several years ago, and on the Burney Springs area of the Lassen National Forest where the Forest Service is converting brushfields into timber by the planting of over 500 miles of trees in wide strips through the chaparral. Smaller areas in brushfields will be planted on the Plumas and Shasta forests.
porting his entire family from his.earnings as a violinist when he was just seven years old.
"You mean you have been supporting your family with your violin since you were seven?" asked Harpo Marx.
That's right," said Heifetz.
"What were you before that?" Harpo asked him. "Just a bum?"
Secretary Carl R. Moore announces that the next dinner meeting of the East Bay Hoo Hoo Club will be held at the Athens Athletic Club, Oakland, on Monday evening, November 16. at 6:30.
"California Qiants," sound film released by the California Redwood Association, will be shown, and a speaker will discuss the Corporation Surplus Tax.
There will be a door pfize ol $10.00.
Frank G. Duttle, president of the Sterling Lumber Company, Oakland, has returned from a month's business trip to the East and Northwest.
He visited Chicago and Dubuque, Iowa, and returned by way of the Pacific Northwest where he called on a number of mills.
Stanley Cyr, who has been at the Port Gamble mill of Chas. R. McCormick Lumber Co., for the past year and a half, has been transferred to the sales department in the San Francisco office.
Jim Farley, assistant Western sales manager, The Pacific Lur4ber Company, San Francis,co, is back from a two weeks' business trip to Denver and intermediate points.
Wendell Brown, of the Los Angeles office of MacDonald & Harrington has returned from vacationing in Humboldt County, where his father is in the Redwood shingle manufacturing business. He spent a day at the company's head office in San Francisco.
The annual meeting of the Orange County Lumbermen's Institute was held at the Dinner Bell Cafe, Whittler, October D, with about 6O guests and members present. President Frank N. Gibbs, Gibbs Lumber Co., Anaheim, presided. Following dinner, E' C. Parker, Patten-Blinn Lumber Co., Los Angeles, addressed the meeting on "Taxation and Increased Cost of Doing Business."
The annual election was held and the following were elected directors: Glenn Merrill, Patten-Blinn Lumber Co., Anaheim; Frank Curran, Frank Curran Lumber Co., Santa Ana; Arnold EnEarl, San Pedro Lumber Co., Whittier; Jack Collins, Brown & Dauser Co., Brea; W. E. Stork, Clement Lumber Co., Orange; Carl Reeder, I{ayward Lumber & Investment Co., Newport Beach; and Walter Spicer, Bay District Lumber Co., Newport Beach, Member at Large. At a directors' orlanization meeting the following officers were elected : Jack Collins, president; Walter Spicer, vice-president; C. H. Chapman, treasurer, and E. Stefiensen, secretary.
At the golf tournament in the afternoon at the Hacienda Country Club the winners were: Guests, Charles Lyons, low gross and F. M. Slade, low net; Members, Ross Ifostetler, low gross and Dick Emison, low net. Prizes were donated by Southwestern Portland Cement Co., California Door Co., Blue Diamond Co., Anglo California Lumber Co., and Deats Sash & Door Co.
William Joseph Hotchkiss, 79, pioneet businessrnan, a director of the California Packing Corporation, and former president of Hobbs Wall & Company, Redwood lumber manufacturers, died at his home in Berkeley, November 2' following a three-months' illness.
Mr. Hotchkiss, a native of Kentucky, came to California with his parents as a child.
Mrs. Emma Hotchkiss, his wife, passed away three months ago.
A member of the Bohemian and Family clubs, Mr. Hotchkiss was active in San Francisco social and civic affairs.
He is survived by his daughter, Mrs. Hazel Wightman, former tennis star, and three sons, Marius W., J. Miller, and Linville L. Hotchkiss.
San Francisco, Nov. 10.-The immediate need in Northern California is for homes costing $5000 or less, in the opinion of D. C. McGinness, acting director of the Federal Housing Administratron in this district.
"It has been shown that 6O to 70 per cent of our families live on annual incomes of $2500 or less," Mr. McGinness declared. "Bringing into service the old rule that the amount a man can conveniently afiord to pay for his home should not be more than twice his annual income, we arrive at a figure approximating $5000.
l'It is, therefore, my contention that the greatest market for modern homes is in the low-priced brackets. It is with those persons who aspire to own modest homes of their own that the Federal Housing Administration is striving to cooperate. Let them have their own homes and permit them to acquire such properties by simply paying themselves the rent they now pay for living accommodations."
An instance was cited in which a couple paid $35 a month rent for a five-room house. They owned a lot appraised by the Federal Housing Administration at $675. This entitled them to make application to their bank for a loan of $35@ with which to build a home of their own. They now are paying ofi this mortgage, including taxes and insurance, at the rate.of $32 a month, and within 20 years the home will be theirs, free from all indebtedness.
"The insured mortgage system is the key which can unlock the almost unexplored market of moderately priced homes of genuine quality. For example, assume that the 2O per cent down payment required reprbsents the appraised value of a building lot. Construction, then, may represent the entire balance of 80 per cent of the appraised value. The actual monthly cost to buyers then becomes $7.43 for each $1000 borrowed. There must be added to this, however, one-twelfth of the annual taxes and a similar proportion of the annual fire insurance premium, since these amounts are paid monthly instead of in a lump sum'"
Mr. McGinness reported that the Federal Housing Administration in Northern California already has accepted for appraisal 10,2ffi applications for government insured mortgages aggTegating $43,700,000.
Edwin Chrictenron
Catherine G. Suddco
Eleanor Chriltenlon
Charler
The yard of the Watsonville Lumber Company, Watsonville, Calif., purchased in May of this year by Earle E. Johnson, well known Northern California retail lumberman, has been completely rebuilt and remodeled, and now ranks as an entirely up-to-date lumber and building material store.
The new shed with a frontage ol 76 leet on West Lake Avenue, and a depth of 8O feet, houses the office and display room, and was so constructed that customers' trucks can be loaded from both sides, quickly and efficiently. The shed is built on concrete piers to give proper air circulation.
Douglas Fir panels are used in finishing the walls of the office and display room, and Celotex Insulating Board is used for the ceiling. The private office is finished in knotty Pine.
This yard carries a full line of bullder's hardware, also a full line of W. P. Fuller & Company's paints.
On display also are screen doors, ironing boards, medicine cabinets, panels, etc.
The sash and door room is lighted entirely by artificial light, so that no chance wrll be taken of light-staining doors or panels. This room is 16 feet by 32 feet, and is well stocked with sash, doors, softwood and hardwood panels.
Building material lines stocked include Pioneer-Flintkote roofing, California Wire Cloth Company's stucco net-
ting, Celotex Utrlity Board, 1/r" Insulating Board and Hardboard.
The yard carries a well-balanced stock of Douglas Fir, Ponderosa and Sugar Pine and Redwood lumber, Fir wall board, and specializes in the sale of Redwood shingles. Al[ lumber piles are on concrete piers.
Harry Hope, formerly manag'er of Mr. Johnson's Pleasanton yard, is yard foreman.
Ponderosa
Earle Johnson, proprietor of this concern, was born in Texas and gained his first lumber experlence when he went to work as bookkeeper for the Forest Lumber Company at Kimball, Nebraska. His first job in California was as manager of Sunset Lumber Company's yard at Concord in 1919. Later he managed the Hayward yard, and the.n became associated lvith the Tilden Lumber & Mill Company. He went to Livermore in 1927, purchased the Independent Lumber Company there, and afterwards opened a yard at Pleasanton. He sold both these yards in 1935 and was for some time connected with C. L G;lbert, Eureka Mill & Lumber Company, in Oakland, until he bought the Watsonville yard last May.
While at Livermore Earle was closely identified with the success of the famous Livermore Rodeo from year to year as a prominent member of the Rodeo committee. Duringing this period he was also a faithful member and director of the East Bay Hoo Hoo Club, and is a past president of that organization.
Lloyd Walker, Long-Bell Lumber Co., Longview, Wash., !l'as a recent visitor at the'company's Los Angeles and San Iirancisco offices.
When a lumberman builds a wood house, as the term is generally understood, it can hardly be called news, but when a lumberman builds an all-wood house of quality such as the one recently built and sponsored by the Jones Hardwood Company of San Francisco for Mr. and Mrs. Nelson E. Jones, at D3O Hillside Drive, Burlingame, Calif., is is certainly NEWS.
The story of the attractively designed all-wood house has been well told in a profusely illustrated folder by the Jones Hardwood Company.
The all-wood house, designed by Donnell E. Jaeckle, architect, of San Francisco, should have the effect of suggesting new possibilities to prospective home builders in the greater use of wood for interior decoration and for exteriors.
The construction outline follows in part:
The frame construction is of Douglas Fir with Redwood sills.
Redwood rustic, Monterey shakes .and five-ply waterproof Fir plywood were used on the exterior.
Hardwoods were used for the interior walls throughout, with Birch trim in kitchen and service portion5 of house.
In the living room and dining room Walnut plywood and mouldings are used, with Teak plank floors and Nu-Wood ceilings.
Pearlwood paneling. Philippine Mahogany mouldings and Teakwood floors are used in the breakfast room.
Master bedroom: Birch plank walls, I'x8" T & G "V" Birch trim, silver tone finish, herringbone Oak floor, NuWood ceiling.
Guest bedroom: Philippine Mahogany trim with Magnolia band to meet head casing, block pattern Oak floor, Nu-Wood ceiling.
Son's bedroom: Art-ply ceiling and walls, Philippine Mahogany mouldings and doors.
Stairs: Teak treads, curly Birch risers, Walnut hand rail, and Birch balusters. Finished to harmonize with halls.
Kitchen: Kitchen cabinets and kitchen detail bv Peerless Built-in Fixture Co., Berkeley.
Black Lumber Co. has purchased the Amelang Lumber Co. at La Crescenta, Calif. E. E. Black is the new owner.
On this Coast are now specifying heavy common
-forFactory, Warehouse, Packing Shed, Shipping Department, FLOORS
Smith
JAMES
Now Treated and Stocked at Our Lotrg Beach Plant for fmmediate Delivery to Lumber Dealerc
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ALSO AVAILABLE FROM STOCKS IN OUR ALAMEDA, CALIF., YARD
Brclurive Sder Agent in California for wESr cloast wooD PnDSEnYtNG co. Seattle, Vash.
U. S. Treasury Department, Washington, D. C.
Dear Secretary:
The enclosed form, on which I am asked to make a report of my income for the last fiscal year, is returned to you with my respects and deepest appreciation for this subtle form of fattery. I am particularly impressed by its resurrections of old forms and figures of English speech such as "iompensation from outside sourcesr" "net profit receivedr" "income from rentsr" "interest on bank deposits, etc."
One question I got a great laugh out of was, "Were you during the taxable period supporting in your household one or more persons closely related to you?" Boy, that's a honey.
Say, Mr. Secretary, you would be surprised. There are so many persons closely related to me staying at my house that I am what you would call surrounded. Only the other day three more distant corrsins of my wife's blep in, making a new high for the moment, and one of them brought a friend.
For the last four years my house has been full of strangers, all claiming to be my cousins or aunts or something. I can't identify half of them, and what burned me up was when my wife's Uncle Jerry, who had been living with us a year, slapped.me on the back the other day and asked, "Flaven't I seen you some place before?"
The blank says it will allow me $400 for each dependent relative and I would say the Government is overpricing them, as I would trade the entire lot for $11.00, and throw in a pair of bicycle pants and a magic lantern. (Two of my wife's aunts you can have for the asking.)
Ileigh-ho and lackaday. The blank also asks me to "describe your business as provided in Item 2," and,I am glad to'answer, "Lousy, Mr. Secretary." And it asks me to "Enter on Line I of Schedule A my total receipts for 1933." I wish you would stop joking, Mr. Secretary. Fun is fun,
but enough is enough, and you can carry anything too far.
Then you say something about an allowance for "obsolescence, depreciation and depletion." That's where I come in. As an American business man, I am a study in obsolescence. I am depleted, deflated, depressed, denatured, denounced, deranged and dejected. And so,is my old man. Yours in a barrel,
An Oriehtal shopkeeper, being in great financial trouble, went to a specialist in burglary and arson.
"Would you like to have a fire?" he was asked.
"No," he replied. "I prefer a burglary. In the first place it is cleaner. In the second placg if the insurance company won't pay, you've still got your goods."
"Miss Alice ain't home," said the colored maid. "She's gone down to de class."
"What class?" asked the caller.
"Miss Alice she's fixin' to git married, you knowr" said the maid, "an' she's takin' lessons in domestic silence."
A traveler groped through the dismal forest mazeTo seek the rising sunAnd scaled the intervening hill. The haze Was shredded then, and spun To silver ribbons. He stood upon this height
And found the power to raise his arms toward light.
Another traveler also sought the dawn.
He saw the rocky crest
And, pausing near its base, with sigh and yawn
Composed himself to rest.
He saw the other greet the light and laughed:
"The sun's not yet above the hill ! He's daft !"
-Virginia Scott in The Lantern-
Modern kitchens are a pleasure to the housewife, providing a place for everything and everything in its place, and saving up to fifty per cent of the time in preparing the daily meals.
Any kitchen, no matter how antiquated, may be changed into an imma,culate work shop of utmost convenience.
Paramount Built-In Fixtures Co., 1805-9 East 12th Street, Oakland, invites lumber dealers to submit a rough sketch
Mills-Toledo, Oregon. Capacity 47 M pet hour, largest in Oregon, of combined kiln-dried and green lumber. Over 5O years' supply virgin timber.
Cargo and Rail Shipments-Weekly sailings to California ports-Packaged lumber, stowed even lengths and widths
-Shipments made as promised.
Note:
California lumbermen especially are invi,ted to aisi,t qur operations in Toledo and our offices in Portland when motori.ng North thi.s sumrner via the Redwood Highway. Toledo is just off the Coast Hi.ghway at Newltort, Oregton, and i.n direct route to Portla.nd,. In Toledo, go to m,iil ofice and ask for Deatr, Johnson or Bob Richard,sott.
San Francisco
of the'kitchen to be modernized, and the planning department will prepare a detail plan for the customer.
Paramount cabinets are distinctive in design. A careful study is made by the company's competent designers of each individual installation, insuring the home owner the last word in kitchen designing.
Paramount Built-In Fixture Co. does an exclusively wholesale business, specializing in quick service to the lumber dealer.
F. Rodman Titcomb, general manager of the Weyerhaeuser Timber Company, Tacoma,'Wash., has resigned his post which he held since 1929. He has been associated with the Weyerhaeuser interests for many years. Succeeding him is Charles H. Ingram who served as assistant manager during the tenure of Mr. Whitcomb. Announcement of the changes were made by J. P. Weyerhaeuser, Jr., executive vice-president.
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A. B. Grirwold, Mrr. Newhal Bldg. 2t0 Callfonla St. Phoc GArfiald lSlt
Lor Angielee
R. T. Ghcen, Mgr.
A. J. Hetherlngtm
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955967 sorrrE ALAMEDA sTr,atr
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lvleiling,lddrcts.. P. O. Box 96, Arcadc Statioar IN6 ANGEI FS. CALIFORNIA
Structural Redwood, with structural design data, illustrations and other information, is featured in an outstanding graphic publication just released by the California Redwood Association, 405 Montgomery Street, San Francisco.
The publication illustrates how millions of feet of structural grades of California Redwood have been used in thousands of important engineering structures where the com-
tion. Pictured in the publication are more than a dozen such structures.
Engineers have also seen the advantages of structural grades of Redwood in water supply and irrigation projects. I\fany cities, including Sah Francisco, depend upon Redwood trestles for carrying their water supplies from varied soufces.
bined qualities of strength, durability, long life, fire retardance and freedom from warping, twisting and checking are not only desirable but fundamentally necessary.
The economy and endurance of Structural Redwood have been proven securely in the construction of bridges on western highways. State highway departments, counties, the U. S. Forest Service and U. S, Bureau of Public Roads all offer specific examples of Structural Redwood Construc-
California and Nevada highways are protected with decay resisting Structural Redwood guard rail posts. Railroad and communication systems are long time users of Redwood, who specify structural grades for many phases of construction.
The California Redwood Association has a supply of this publication available for the use of engineers, builders, public officials and all other interested persons.
Postpaid anywherc in the United Sfafes
M ARI OFFIRING F(lR THE HOTIDAYS
A BEAUTIFUT SPECIAT EDITION of JACK DIONNE'S newest and best book
AT JUST HAI.F THI ()RIGINAT PRICI
This book is identical in every way witE the original $2.00 edition
SEND Y()UR FRIENDS "LOTSA'' T'UN FOR
JACK DIONNE, 318 Central Bldg., 108. W. 6th St., Los Angelesr Calif.
Enclosed find ( ) Dollars for which please send me postpaid ( ) copies of your new book of Dialect Stories, (LOTSA" FUN.
Name
Address
City
LosAngeles....
San Francisco
tWest Los Angeles ..
Los Angeles County unincorporated area
*Hollywood
Oakland
Long Beach
San Diego
Glendale
Sacramento
Berkeley
Beverly Hills
SantaMonica...
Pasadena
tSan Pedro
Inglewood
Alhambra
Fresno
San Marino
San Mateo
San Jose
*Van Nuys
On September 7th three thousand dreamers assembled in Washington to discuss one strong, solid word-power. These three thousand were delegates to the Third World Power Conference and were the picked representatives of fifty-two nations. Quoting from the Washington Post of Sunday, Sept. 6th, "their aim is to esta'blish a world basis for everything bearing on power, from conserving basic fuels that are used in the production of power to the relationship of Government, utilities and consumers." Dr. William Durant, prominent California scientist, was chairman of the Third World Power Conference.
Needless to say, a group of this size required a huge room. Even in our nation's capitol there was no ballroom large enough to feed the entire group; so the planners reconstructed the Union Station at Washington for the purpose. The waiting room has a clear width oL lfr feet and is 2L9 feet long with a 96-foot ceiling. Converting this waiting room into a usable banquet hall for the huge crowd required the use of vast quantities of materials. It was probably the largest banquet hall ever provided, and a material of considerable utility was necessary.
Nu-Wood Board made by the Wood Conversion Company of Saint Paul, Minnesota, was selected by the group of planners as being the most suitable product for the purpose.
The accompanying photograph shows how Nu-Wood helped to serve dinner to three thousand of the world'.s foremost.
H. C. Hansen is now associated with the Hogan Lumber Co., Oakland, in the estimating and detailing department.
Mr. Hansen has been connected with the millwork business since he was a very young man, making his start in the garne 48 years ago in Portland. Ife was for many years with Al Kendall in the Pacific Coabt Mill & Lumber Co., Oakland, and for the past 16 years has been in business for himself in Oregon.
Chrir. M. Vininger ' Manager and Sole Owner
Telephoac Glencourt 429'
WHITE PINE, SUGAR PINB, REDVOOD, OREGON PINE, PLYVOOD PANELS, SHINGLES, LATH, ETC.
"Not the cheapert---Just the best" PYRAMID
VHOLESALE LUMBER PRODUCTS Room 415 Pacific Building Oakland, Californir
The Real Successor to the Sosh Weight GAARANTEED TIE
saving in power cost-an exclusive feature of Moore's Reversible Cross Circulation kilns.
Although the old kiln buildings were of concrete construction, they were readily converted for installation of the new dry kiln equiprirent from plans furnished by the North Portland, Oregon, office of the Moore Dry Kiln Company.
Charles Schleef is manager, and W. S. Kennon is sales managei of the Swayne Lumber Company, which produces a high-grade Sugar pine and Ponderosa pine. With their new kilns they can dry Sugar pine in thicknesses up to and including l2/4 for pattern stock. They now have six of the most modern type dry kilns with which to season their stock, assuring customers of the highest quality of kiln dried lumber.
Lloyd Swayne, president of Swayne & Hoyt, Ltd', well known shiporvners and agents, is also president of the Swayne Lumber Company.
Batery ol sir modern Moore Reoersible Cross Circulation kilns a Sumyne Lumber Co., Orouille, California, drying Sugn pine anil Pond.erosa pine. Note the large capacity soliil piled loads.
The Swayne Lumber Company, Oroville, Calif., have recently completed the modernization of their battery of dry kilns by converting four of their old natural draft.kilns to Moore's latest type Reversible Cross Circulation design. These modernized kilns, rvhich now produ'ce the same high-grade drying results as if entirely new kiln buildings had been constructed, are 10 ft. wide and 120 ft. long, and are of the single ended charge type. The air circulating equipment is installed below the loads of lumber. The fans are mounted on a longitudinal shaft the full length of the kiln and are driven by a two-speed ele,ctric motor, thus giving Variable Speed Circulation, and an appreciable
The Los Angeles wholesale lumbermen held a golf tournament at the Rancho Golf Course, Friday afternoon, November 6. Dinner was served in the Club House at 6:30 P. M., after which Clint Laughlin presented the prizes.
Hervey Bowles was the winner of the low gross and low net prizes. Winners in the various other events who were awarded prizes included "Cuppy" Slade, Ted Lawrence, Ted Wright, Ed Martin, Charles Lyons, Don Philips, Duncan McNeil, Bill Chantland, Clint Laughlin and Jim Prentice.
The following played in the tournament: L. W. MacDonald, Ted Lawrence, Don Philips, Jim Prentice, Ted Wright, Don Doud, Charles Lyons, Ray Hill, "Cappy" Slade, Hervey Bowles, Stuart Smith, Duncan McNeil, Russell Gheen, Bill Chantland, Ed Martin, M. R. Gill, Clint Laughlin, Cliff Bergstrom, A. L. Sailor, and L. A. Beckstrom.
New YorkNine training courses for building material dealer sales personnel are to be sponsored in nine strategically located cities this fall and winter by the Housing Guild Division of Johns - Manville, it is announced by A. A. Hood, manager.
The plans are contained in a new bookIet, "Training for Profits," which Mr. Hood has prepared for general free distiibution to explain the organization and ob-
A. A. Hooil jectives of the Housing Guild system of consumer selling and to provide all material and information required by a Iumber dealer who wishes to take the course of training.
To launch the Housing Guild plan in the fall of 1935, Johns-Manville sponsored special "clini,cs" in New York city and Chicago, where 576 retail building material dealers assembled to hear the plan revealed, with a result that the total enrollment for four special courses of training for building material dealer sales managers and salesmen held in these two cities reached 300.
This year, Mr. Hood explains, the book, "Training for Profits," supplements the clinics and by supplying pertinent information regarding the Housing Guild system in printed form it prepares the way for a considerably enlarged scope of activities this coming season. The nine dealer personnel training courses will be held according to the following schedule:
Atlanta, Nov. 16 to 25 inclusive; New York, Jan. 4 to 16 inclusive; Chicago, Jan. 18 to 30 inclusive; Cleveland, Feb. 1 to 13 inclusive; Kansas City, Feb. 15 to 27 inclusive; Minneapolis, Mar. 8 to 20 in,clusive; New Orleans, Mar. 29 to April10 inclusive.
From April 26 to May 8 there will be a Training Course at a city yet to be selected on the south Pacific Coast and from May 17 to 29 there will be another course offered at a north Pacific Coast city which will be named later.
Now forest rangers are 'rvondering if cigarette smoking birds are to be added to the list of fire hazards. They are worried over the discovery of four cigarette stubs found in the remains of a bird's nest in the eaves of a burned building at Dorris, California. Rangers hope that it is only a queer bird who has the snipe shooting habit as they have plenty of troubles preventing careless travelers who toss away their burning buts from causing forest fires.
,THUS is recorded the progress I of economic recovery. And with it the increased responsibility of the investor to handle his funds and dioidends to frrll advantage, especially under the new tax system.
This subject is discussed in a recent Brookmire Bulletin. A complimentary copy of this Bulletin with the current Counselor giving Brookrnire iovestment policy will be sent upon request for Bulletin L-19.
Corporation-fnuastrnclt Counsclois clld rldn{nistrctiuc Econonists-Founded l9O4 6tt trltah Avenue. Nsw Torlr
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YARD FOR SALE
lnch. Minimum Ad One-Half Inch.
AN OLD ESTABLISHED RETAIL BUILDING MATERIAL AND LUMBER YARD WITH A MODERN PLANING MILL UNIT IN AN EXCELLENT LOCA. TION IN SAN FRANCISCO BAY AREA. OWNER WISHES TO RETIRE. PARTICULARS GIVEN TO BONA FIDE BUYERS. PRINCIPALS ONLY. APPLY BOX 636, CALIFORNIA LUMBER MERCHANT.
COMMISSION LUMBER REPRESENTATIVE
Traveling South Texas desires White Pine moulding and White Pine lumber account. Offices and headquarters in Houston, Texas. Excellent references. Address Box C-633, California Lumber Merchant.
Experienced lumber bookkeeper and stenographer desires position. Capable of figuring estimates and doing any detail work in a lumber office. Will go any place. Address Box C-639 California Lumber Merchant.
Lumber yard for sale in Los Angeles. Improvements $1E,000. Good lease. Stock $20,0(X) or less. Doing $25,000 a month business. Might consider clear unimproved well located Los Angeles real estate ripe for building in exchange. Twohy Lumber Company, 549 Petroleum Securities Bldg., Los Angeles, Telephone PRospect 8746.
From the California Lumber Merchant, November 1 5, 1926
Homer T. Hayward, president of the llomer T. Hayward Lumber Co., Salinas has returned from a six months' trip traveling through the East.
Chas. R. McCormi'ck Lumber Co. unloaded seven lumber vessels at their Wilmington dock on October 20, the combined capacity of the seven carriers being 8,225,000 feet. L. R. Richey, dock superintendent, claims this to be a day's record for any one firm.
An illustrated article on the McCloud River Lumber Co. at McCloud, Calif., appears in this issue.
A feature of the Labor Day parade at Wbtsonville was the display, "The Log to the Home," entered by the Watsonville Lumber Co.
C. C. Stibich left for Mexico on November 2 where he will be assistant to Frederic S. Palmer, who is minaging the Durango Lumber Co. mill operations at El Salto.
Clover Valley Lumber Co., Loyalton, Calif., has placed an order with Moore Dry Kiln Company, North Portland, for two new dry kilns of the reversible circulating internal fan type.
The third annual convention of the Millwork Institute of California will be held at San Francisco on November 1&19.
Work on the new pier at Long Beach for CadwalladerGibson Company will begin by the first of the year.
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L. W. Blinn III at San Francisco on resentative for The Startzman is also a cisco office staff.
and Maizie Startzman were married October 2. Mr. Blinn is a sales repPacific Lumber Company, and Miss member of the company's San Fran-
***
The addition of a new asphalt saturation plant costing approximately $20,000 has been made by the Los Angeles Paper Manufacturing Company. The new plant "rrill increase production about fifty per cent.
**:1.
Weekly classes in salesmanship have been inaugurated by Frank Burnaby, president of the Sun Lumber Companv, Beverly., Hills. The classes are in charge of a competent corps of instructors.
The Red River Lumber Company, Westwood, Calif., constru'cting a large roundhouse particularly designed house the motor ,cars operated by the company.
is to
The California Door Co. has built an additional planing mill equipped with the latest types of lumber finishing machines at its mill operations at Diamond Springs.
LUTBER
C.nDbcU-Moor6 Lurnb:r Co. ---ifi fr;lJ $;.....:;:..........cArndd rtrl
Crrr&Co'LJ. sr' crlahr Eldr. .,.............,..suttrr !Er!
Cbrnbcrlb & 6. W. R.' aib Flc' Fl6 Bldt. ............DOqrL. tata
Dut I Rusll Ina, '? Frot 3r. ..........................sutbr !t3l
Dclbcr I Crm frdc C.L, tf M.rch+rlr Erclrnlr Bl&.......sutt r il51
C,man Lubbcr Cp.. {L Cadlomin St. .... ..,..........'GArfield Slll
HrlL Jenr L. ia2t ttttt. Btdr. .........,.....,...suttr u$
Humd Rcdwood Copv. .l? Motlpucy St. ....'........Doqilr tttt
Hdua gtnld l'plrr Gc- f$ Fbrldrl .C.otG Bldt.......GArf,rB rttl
G D. Jotlro Lunbrr CorP- 2|l C.llSDrrh StHt...'...........G4ttr |d lltl
llrcDodtd I H.Ehtt6 Ltd- l| Cdttrh. Str..t.,..............GAr|h!d tt|t
Xct mflt C LunD.t Co. -- 3tf *rtlaat Stct .....:..........ExbtoL fI{E
LUMBER
Pecilic l.rrnbcr Co Th. rt B||tL Strci....................GArtrH llu
Rcd Rlvcr Lunbcr Cc, $l Mor&ocL Bldt...............GAricld I22
Sutr F. lsbe Cn- fa Grlllmb Str..t.......,....KEmy 2tll
Schrfrr Bnc. Lunb.r t Sbbtb Co. I DIrrm St. .......................SU$c rm
Sb.vlb PlDc Sdor Co., f0l Mor&odr. Bldt .........,.KErnf tfal
Sud&r & Chrbtoroo. tlf thuor slr...t................GArddd all
Unloo Lmbcr Co.. Crodarr Bulldlr ..sutt!r artf
Wmdllnr-Netlm Cc, llf M.rl.t SE!.t .....,............SUttr tt|!
E. X. Wood Lrub.r Co{ I Dnua gtt!Gt.............,......KEeny t?ll
Wqcrhrcrulor Sd.r Co.^ fC C.rlltqd. St..t...............G ri.!d lt{
?J.l &, e.of3 CdlfarL gtrut .............E)Groolr $lf
Hlll I Marc, lDc- -- Dcd d it qrtrtf ............AN4rtt ll?
Hru lubcr C.mPul, __ _Al f Alcr Srrotr,............4&ryt |||l
Pvnnld Lubcr SaLar Go' - ali Prdfic Buildhr ........'..G1*qrt lt:t
E X. Wod Lunbc Go. - -F;dLrlct & Khs Sdr'..........'Fndtrrb uu
HARDWOODS
stnbt. Hrrdlood Crr -- nf ftr* gttt t.':'.............TBnpL|c t'l|
Whtto Brothcr' '- -ff Xtrf Sio.t .................'ANdov.r rra
' LUMIEI
HARDWOODS AND PANETJ
Fonyth H.rd;ood Co- $S Benhcr BH. ...............4Trrrr trn
TVhltc Brothcrr,Fltth ."d Bnurl gfrGGt ..,,.....SUtt* ftt
SASH-DOORS_PLYWOOD
Niold Dc 3.L. Co.. l.|3 fttb StE t ......,.............Uf.dr tD
Oru3o_--Wethln3to Pltrrood C.o., 55 Nor Motprry StF.t.......GAtt ldt|f
UDlt d _S-trt Pltlood Co., hs, lfl Kratr Str.ct ...,. :............U1rtot fftE
Wtrlrr-Ogoqrl Sdcr f.orjcrdr, Lt lltl SL ..........:........-...YAt rch Aal
CREOSOTED LUMdER-POI.E$PILTNGTIES
Anlrlcrl hobcr & Tnrth3 C.o., llf Ncr Mot3ucty St....:,..,.Surt!r lZ25
Baxtcr, J. H. & Go., ltl Mmtsoo!r.:, SL ltt Mot8oocry $l MotSoorry SL .,..........,.Doud.r tstt
Hrl|, Jroo L., l0a Mllb Bldr. ............,.,....SUm.. ltrS
PANELlJOONS.{AIH
Cdltadr Bulldrrr SqDlt Co., ?l ftb Arr. ...,..llftetc lll
Wcrtm Dc & Suh Cc. 3tL I Cypno Sri ....,.........L,j1tr1i t0
BUILT.IN FIXTURES
Pelno4t Bulh-ln Fi:trrc Co., l|ll Eut l2th St. ,...:......,....ANdonr!||a
^*XraYSEi*,*.'*...' ....rriirmn il'l
lo.blrvc-Bunt Lmbct Co.
--E- cb;b- ot comru Bldt..'PRo'P'ct ||tr
Glubcrlh I Go., W. R' --Tii''itri fr 61t" 3r-..'...........'..TU&r uu
Drtlt & Rusatl' lrc-
-..iirF i. tth 3t...-...............'...Tn'dty t 5?
Dolb.cr e Gerroo hmbcr Co.' ---ni FH"ltt Bt&. ..'.............vArdlo !?t2
ryh**"ot cmnoru Btdr...PRspcct tllr
"Tiil"g"."Ssil.9TT::........pRo.D.ct 16r
Hcnnlntrr E. lYr --
?c{ S; Sirlnr'St. .................TRhitv tur
Holmcr Eur:ka Lmber Co.
"-?ii:zii- i"'rltoctr- ill&.' ' '.....Muturt trlr
LU}|BEN
M*DorH I Hmirrltoq Ltd'
5lo Pctrdcm Scurltbr Bldr....PRornoct tl?
Prcllt Lunbc Co' Th. t! 9.. L. Brr Aur. ,...............Yffi ffll
Prtuo-Blbn frab.r C.. 3zl E. lrt 3L ..............,,....VAd&r atl
R.d Rlv.r fub.r Co. ?E E. Shr.c .CElhrt ttaft
Rcltz Co., E. L, !8! Pctrolcun ltcorrld.. BtlS. ..PRo.DGGI A|t
Sutr Fr Lunbcr Co, trr Flndd Cctr Blda.......YArdlc lt?t
Schdr Bn Lrnbor & Sihhsb Co, lzl !Y. M. Gedud Bldr.........TRblV {lrl
Shwlln Plnc Saler Co.,
128 Pctrcleum Smdtla Bl&. PRcpcct lC13
Suddot ll Chr{rtcaro.
O &rd of Tn& Bldr. ....,...TRlnlty lt{r
HANDWOODS
Cadnlladcr-Glbroa Co.. Inc trzs fi.t-otsDDtc bi"l] ....,...rxlrhr ur.l
Pcrftctlo Ork Floodl3 Co., t20 E. Oth St. ................,.....ADrnr !2tl Sr.ntr, E. J- I Soo. A5a E..t ttth Strut.....,,...,,CErtury rtttt gASH.DOORS-MtLLWORK
PANEIS AI'ID PLYWq'D
Abcdco PttFod Go-Dc F. Od;r a|| Wct Plao Stcct ...,.,.,....:.Fltroy tt?a crilqqd! PfS.l t Yonc Co,, ,5t So. AluGd. SL................TRhtt' Ct
l(chl, Jao. W.. & 30+ l5l So. Mym gt ................ANso|u ntt
On3o-\f,fuhln3ton Plyrrcod Cr., 3lt Wcrt Ninth Sffi .,...........TUct r r0t Rd RIVE Lrnbcr Co.
---ia's* 6'gne Aw. ................YOrk llrt
lloovor, A. L.
* ";,'*l5i'*k'E!:lntfbur.... pn-p."t rrrs
*"%rl**"jHod Bl&. MrchLar szr
Kuht Lumbcr CmPanY, Carl H., rSS Chanbcr of Colrmeru Blds.'.PRo.Fct tlill
lrrme-Pblllpr Lurnbcr Cc'
6f Pctrchun Sccrrriticr Bldt...PRoeFGt lQt
MacDonatd & Bergsttm, lnc.' m Pctrolcm -Socuriti* Bldg'..'PRcpcct 710r
Tacma Lunbcr Salcr, {23 Petroleun Sccurltlcr Bldg...PRoryat Uot
Unlon Lunbcr Gc tB w. }L crrlrtd Btdr...........TRlntv 22s2
Wodllng-Nrthm Co. ?6 3c l, Bnr An ..............Y(H. Uaa
Wllldrmn ud Buoy. trt U/. ,th SL ...,...........,.... TUckcr r'l3r
E. K. Wood l.urnbcr Co.. {?al Srnt Fc An. ,.............JEtrrno lllt
Wc5nrhacuac Selc Co. t20 W. M. GarlaDd Blds..,......Mlchfrn G5l
712 E. Shuro ..CEnturt llltr
Uilt d Statc. Plyeood Co., Inc.. lelt0 Eart lsth SL -....,PR6DGct lOrt
Whclcr-Oa3ood Sals Corpmdoq 2lgt Srcmoto SL ...............TUcLr 03
CREOSOTED LUMBER-POLES-PILTNGTIES
Ancricaa Lunbcr & Trcadng Co., f|Itl So. Broadway ....,........,PRoepcct'555t
Butcr, J. H. & Co.' dtl Wcat sth St. ...........,....Mlch|9aa fUtl
Successful operation of a retail yard depends on maintaining stocks as well as sales. PALCO dealers enjoy the satisfaction of knowing their source of supply is adequate for their needs. Vast holdings of Redwood timber assure raw materirlfor generations to come. At Scotia, an entire communiry, equipped with the most modern facilities, devotes itselfto producing "Redutood A, Irs Best."
PALCO representatives who know their Redwood are constantly at your beck and call, eager to serve you. Let PALCO be 1o*r assurance of an ever-dependable source of supply.
