The California Lumber Merchant - November 1960

(This Space Contributed by The CALIFORNIA LUMBER MERCHANT)

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MARIE DICKSON

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THE CALIFORI\IA LT]MBER MERCHAI\T

Jack Dionne, Publisher

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IALENilAR t]F T[]MING EVENTS

November

Natlonal Buililing Material Distributors Assn. 9th annual convention, Palmer House, Chicago, Nov. 16-18.

Sa,nta, Clara Valley IIoo-Hoo CIub 1?0 dinner meeting, Clrez Yvonne restaurant, Mountain View. Nov. 1?.

Na,tional Wooden Pallet Manufacturers Assn. Western Pallet ljsers' Conference, Los Angeles, Nov. 17-18.

Dubs, Ltd. monthly tournament, Crystal Springs Country Club (near Burlingame), Nov. 18.

fnland Emplre IIoo-IIoo Club 117 Fall Golf tournament and g'eneral dinner meeting', 7:59 p.m., El Rancho Verde Country Club, North Rialto, Nov. 18. (Golf reservations: I(en Dietel, NA 9-4810; Stark Sowers, TR 7-2001.)

414th Terrible Twenty Tournament, South HiUs Country CIub, Nov. 18.

Northern California Hoo-Hoo-Ette Club 8 organizational Initiation and Installation dinner meeting, Doc's Hilltop, Redding, Nov. 18.

Sa,n Francisco Ifoo-Ifoo Club I dinner meeting, 6:29 p.m., Leopard cafe. Nov. 22.

December

Redwood Empire IIoo-IIoo Club 65 annual F all Ladies Nite social, Highland House, Santa Rosa, Dec. 3; Co-chairmen: Pete Sharp and Joe Schaeffer.

51st Western Forestry Conference, Empress hotel, Victoria, B.C., Doc. 7-9.

Red Cedar Shtngle Burea,u annual meeting, Olympic hotel, Seattle, Dec. 9. Hand-Split Red Cedar Shake Assn. annual meeting, Olympic hotel, Dec. 10.

4l5th Terrible Twont5r Tournament, Oakmont Country Club, Dec. L California Redwood Assoclation Directors meeting:, San Francisco, Dec. 12.

Los Angeles Hoo-Ifoo Club 2 annual Christmas party for LeRoy Boys' Home, in cooperation with L. A. Hoo-Hoo-Ette Club 1, 7:09 p.m., Nikabob restaurant, Dec. 16.

Oakla,nd Hoo-Hoo Club 39 annual Christmas party for Boys' Club, Claremont hotel, Berkeley, Dec. 19.

Sa,n Franclsco Hoo-IIoo Club 9 annual Christrnas party Boys' Club, Elks club, San I'rancisco, Dec. 20.

In fhe Spirit of Thqnksgiving

There is, as always, much to be grateful for in this Thanksgiving 1960. We have just come through a bitterly contested Presidential election, in which the Voters have been bitterly divided. If you may have missed it, we would like to reprint an excerpt from a pre-Election column by Sydney J. Harris in The Los Angeles Mirror, "A Prayer for Our Next President":

"O Lord, whichever it may be, give him a star to steer by. Drain away the passion and the hate flowing on all sides of him. Make cool the fevers of dissension; make charitable the followers of his foe. Unite us, not for war or victory, but for righteousness; and we cannot fail. Give him the courage to do the right as he sees it, not seeking the favor of men or the applause of nations We are troubled; we are to:n; we have lost the way Let him know that the enemy is not outside us, but inside us; not in the world, but in the heart, in the mind, in the passions; and purify him so that his tongue will tell us the way of tmth . In Your will, our peace..."

The nert issus of The CALIFoRNIA TUMBER MERCHANr, the tladit:onal, annual Christmas lssus, will be as osual delayed in the keeping ot tlre Season.'8ut tlre copies are expected t0 be in the hands ot all Subscribers about llecember 9 with the euected Retail and lndustrt features, tte Year-end Sun.ups, and a tvaalth of ercellent Photos and Stories, one of its most imporlant teatu.es, as always, will De the big and colortul Season's Greetings trom tou Supplier friends.

It had been planned to report the observance of the recent, first annual National Forest Products Week in this issue, but such terrific photos and stories are still pouring in from all the Western states that it was felt better to hold the pictorial reporting until the coming Christmas lssue, when there will be more space and the coverage more complete.

for S. l'.

f 960 Plywood Soles Up 3.71o Despite 2O1o Drop in Housing Storts

More than 200 manufacturers were on hand for the Douglas F'ir Plywood Association's annual FaIl Promotion meeting last month in Portland, where DFPA leaders outlined promotion and research projects aimed at bigger markets for the industry.

President C. Henry Bacon, Jr., forecast annual plywood sales of up to 16 billion feet within ten to 15 years. At the same time, W'. E. Difford, executive vice-president, outlined progress in promotion and research, saying that the industry has a potential market in housing alone of 9,000 sq. ft. per unit.

At another point in the meeting, "Business Week's" managing editor, Kenneth Kramer, predicted an upturn of.8(k it new housing starts in 1961, saying further increases in housing would occur throughout the decade.

Bacon called on the manufacturers to unite behind efforts to solve the industry's curent problems. Bacon said these include marketing, competition, quality and association finances.

Commenting on the current statistical picture in plywood, Bacon pointed out that sales this year are 3.7c/o a}read, of last year despite

a sag of about 2O(k in housing. Ilowever, he also warned of burgeoning capacity which is outpacing growing demand. The industry's capacity will be 9.2 billion feet by the end of the year, while sales will probably barely top 8 billion feet, he said.

Bacon warned of competition, saying that aluminum is spending approximately $30 million this year in varied forms of advertising:, promotion and merchandising in the building market alone to promote aluminum products. He went on to say that plywood cannot compete with newer products unless the industry maintains a high standard of quality.

After pointing' out many areas in which joint advertising and promotion are more efrective than efforts by single mills, Bacon showed two forecasts of plywood demand. One by a leading plywood manufacturer indicates sales of 15.7 billion feet by 1970 are "a realistic possibility." The other, made by American Marietta Co., predicts sales of 16 billion feet by 1975.

In a strong plea for united support of the industry's $5 million promotion and research program, Bacon said the rising curve of plywood sales "might flatten out at nine or ten billion feet unless we strengthen our cooperative effort to broaden plywood markets."

In outlining DFPA's current promotional activity, Difrord touched on every facet of the construction industry. He pointed out

(Continued on Page 4)

You Con Profit This Seoson With DFPA'Plywood Zoo' Plqns

A new series of do-it-yourself patterns designed to appeal to fathers and grandfathers of children at the rocking-horse age is being offered to lumber dealers for Christmas promotions by the Douglas Fir Plywood Association, Tacoma 2, Wash.

Full-slzo cutting templates are lncluded ln the package, along wlth a complete ma,terlals llst and iletalled lnstructlons. Plans for a rocklng camol, horse, elephant and llon are avallable from DFPA's Merchandlslng I)epartment for $5 a hundred.

The parts can be cut out with a coping saw, band saw, jig saw, keyhole saw or saber saw, and the Association sugg:ests offering a package that includes plans, constrrrction materials and, perhaps, a saber saw. Precutting of parts at a small additional cost also would be a logical part of this promotion.

The Plywood Zoo wa,s deslgned by archltect Phlllp Thlol anil each requlres a 8x4-foot plece of 5,28-lnch DFPA quallty ffr plywood. Glue, nalls, sandpaper a^nd palnt also are needed, end can be olfered tn tle-tn dlsplays.

These plans are new, but the Association still ofrers the Christmas patterns many dealers have sold successfully in the past. The five Christmas card patterns are available to dealers at 35 cents each and $3 per dozen, and the Nativity Scene at $1 per set or $10 per dozen sets, all from the same address.

Order Cqloveros Cement in

During the rainy months ahead all types of Calaveras Cement will be available in special waterproof bags at the customer's request. If winter moisture presents problems for you, be sure to ask for your cement in Calaveras waterproof winter bags. There's no charge for this added protection. It's another Calaveras service for you!

PTYWOOD MANUFACTURER,S SEE PROMOTION PLANS AHEAD

(Continued from Page 2)

that the industry is now selling 2,400 sq. ft. of plywood per newhouse start. There is a theoretical maximum of 9,000 feet per unit, he said, but it is going to take more promotion and more research to realize the remaining growth potential than it took to get the first several thousand feet.

Difford said one way to realize more of this potential is better research and merchandising of plywood components. He cited Insta-Floor panels developed by DFPA's engineers, tongue-andgrooved 2.4.1 subfloor panels, and stressed skin roof units as examples of possibilities.

Difford reviewed the association's campaign to sell second homes and announced that the next step is the development of ideas and sales helps for other types of specialized housing units, such as compact homes for retirement and new ideas in mobile homes.

He reviewed the use of plywood in commercial construction other than houses, saying there are tremendous market opportunities for the sale of plywood in roofs and floors in industrial buildings, schools, churches, apartments, warehouses and supermarkets.

He cited Association eng'ineering in diaphragms, folded plates, space planes, vaults and box beams as examples of how new ideas and technological innovations can open up sales potentials to plywood.

Difford also discussed in detail the farm market. He said the

proportion of plywood farm sales going to service buildings has risen from 3O7o to 70Vo in the last three years. Today, the industry is selling one billion feet annually in farm uses. Difford estimated that within the next five years this volume can expand to five billion feet.

Touching on many other aspects of plywood sales from railroad cars and trucks to signs and boats, Difford called on the manufacturers to make a clear definition of their business.

"You aren't in the plywood business," he said, "you are space enclosers and our research is geared to this concept. That's the only way we can stay abreast of the technological revolution occuring in the construction industry. We have to show the engineer, the architect, the builder and the farmer how to enclose space more easily, more attractively, more efficiently and more economically. With more plywood to sell, this is the only sure road to broader markets."

Commenting in other sessions of the meeting on general business conditions, Kramer took a relatively optimistic view of construction activity during the next decade and particularly housing. He said:

"I believe housing' will pick up in 1961. f would say that an increase of about 8/6 in housing starts is a conservative estimate with the dollar volume of residential construction moving up throughout the year.

"It won't be spectacular, it will be a steady rise, though, and, Iooking ahead, it will continue that way until 1965 when the World War II baby crop comes of age.

"That will mark the begiming of a real boom in housing, such as we had for some years after World War II."

"Aluminum Center" Opened in ftlountoin View Retoil Lumberyord

Something new in the way of "one-stop" merchandising of aluminum building products, in fact the only such "Aluminum Center" on the West Coast, was unveiled on October 20 at the Mountain View retail yard of Hubbard & Johnson Lumber Co.

One of six such "Centers" currently operating in the nation, Hubbard & Johnson's new Reynolds Aluminum Center is part of a Reynolds Metals Company master plan, still in its infancy, to open as many as 120 "Aluminum Centers" throug:hout the nation within the next few years.

The basic idea is simple. The "Centers" provide aluminumminded builders with a "one-stop" source of all the aluminum building products manufactured by Reynolds, including aluminum siding, roofing, gutters, soffits, windows and sliding patio doors.

In additlon to servlng the builtllng trades, the "Centers" are also geared to service and asslst the walk-ln, or "do-lt-yourself" market as well as performlng a "jobber" function for neighborlng retail lumber dealers.

In each case, Reynolds Aluminum Center dealers are granted an exclusive for their trading area. Hubbard & Johnson Lumber Company, which also operates a big cargo yard at the Port of Redwood City, and another yard in Los Gatos, has been awarded an exclusive by Reynolds Metals Company for a 100-mile radius.

The opening of Hubbard & Johnson's "Reynolds Aluminum Center" was celebrated in typical grand-opening "all-the-ribbons" fashion. Attended by more than 600 builders, architects and city planning officials, the Center provided, for many, a flrst-hand comprehensive look at the many aluminum products now available for new home construction and the remodeling: market.

A "lumberman's lumberman," H&J president Bud Hubbard, nevertheless feels that aluminum building products are destined to become increasingly important to the construction industry.

"We feel," Hubbard said, "that certain aluminum products have (Continued on Page 53)

In

H.

L.

LEFT: A group of guests admire the Soffit system display.

RIGHT: The miniature aluminum home, which will house the Aluminum Center office at the retail yard, was probably the most popular display at the opening. Complete with Siding, Roofing Shingles, Gutters, Sofiit system, Thresholds, etc.. it attracted much attention and several offers to purchase it.

front of it here are (1. to r.)

C. Brown of the Reynolds architectural sales staff in San Francisco! C. l. (Chet) Johnson and w.

(Bud) Hubbard, the vice-president and president, respectively, of Hubbard and Johnson Lumber Co.

LEFT: The Gutters attra3ted quite a bit of attention.

SHOWCASE -for Col-Pqcific Redwood

Selling slqrls ol home, wirh Cql-Pqcific Redwood Compony. fhe exterior ond inlerior wqlls of their generol ofices ore finished in Redwood, to show mony imoginqtive uses ond textures thot moy be qttoined wilh Cql-Pocific's products. Eqch room shows severql odoptotions in lexlure cnd color, including rusfic, smoolh, sowlexlured ond combed surfoces in boords, siding ond pofierns. The building trode is cordiolly invited to visit Cql-Pqcific's home ofiice ond mill, neor Arcqlq.

Deroil of exterior shows sow-textured boords stoined in "driftwood-groy." Ponels between windows use o speciol, grooved pottern, designed for this opplicotion.

New Profit$ New Sales Ideas

NEW PRODUCT$ New Literature

PALCO ANNOUNCES NE\il COST.SAVING SIDING

A new PALCO redwood siding, developed to cut builders' application costs, has been announced by The Pacific Lumber Company, largest producer of California Redwood lumber products.

Named "PALCOTE," the new siding is manufactured with a factory-applied primer paint, to provide a 400/6 saving in material and labor costs for painting. PALCOTE siding is packaged in heavy protective paper wrapping, with each board separated with polyethelene strips.

The alkyd resin type paint prime is ap- plied so as to enable one top coat to flnish the siding in the field. The PALCOTE prime was formulated for use with the widest variety of exterior paints.

F or descriptive information, write for PALCO Technical Bulletin No. 100. Also write for "free sample of PALCOTE." Tho Pacific Lumber Company, 100 Bush Street, San

New Report Avallable on Materlal Handllng of Millwork

Material handling of millwork in dealer warehouses has presented a problem to operators for many years. The story of one wholesale distributor's success in reducing labor costs and speeding up his warehousing operations is interestingly and factually presented in a User's Report now being distributed by The Raymond Corporation, manufacturers of electric industrial trucks, Manual handling :n tne distributor's warehouse was described as slow and costly. By mechanizing the handling operations, six specific improvements were immediately recognized and an annual saving of $15,000 is being enjoyed. The return on the investment in this case is l5o7o per year. Copies of the report are available from lhe Raymond Corpora,tion, 52-12 Foundry Street, Greene, N. Y. Ask for ljser's Report #7.

Masonite Corporation is announcing' an all-new Seadrift, an interior paneling, with new features and a complete promotional package designed to help dealers sell the product in quantities for installations in homes, commercial establishments and industry.

Grooves in the new Seadrift are spaced at approximately 3r/2" o.c. The embossed surface has a factory-applied white primecoat, ready for an additional coat of paint or two-toning. The selling price has been reduced to make it even more popular than its predecessor.

The Seadrift "personality paneling" promotion includes all the ingredients needed to build multiple sales: envelope stufiers, color samples, wall or counter displays, mobiles and ad mats.

Rustic in appearance, Seadrift may be used effectively in recreation rooms, children's rooms, attic modernizations, enclosed porches, vacation homes and commercial remodeling of stores, offices, schools and auditoriums.

T0P LEFT: A colorful, informative couiter display selling Masonite Seadritt shows three rows of the new hardboard samples-<l) top, as it is shipped, with a white primecoali (2) middle, finished in a shingle color and (3), bottom, with a two-toned finish. At the lower part of the display are four suggested color treatments. imprinted In natural color. Included is a photo blow-up showing a teenage group around a sip 'n snack bar finished in Seadrift.

ToP RIGHT: This eye-catching mobile is designed with a "capture box" at the top so that, when suspended from or below a lighting fixture, the specially-treated, die-cut letters glow. The colorful room scenes, as they turn, reveal textures and patterns of both Masonite Seadrift, "The Personality Paneling," and Royalcote woodgrained panels made by Masonite Corporation.

LoWER LEFT: Two-toning Masonite's new Seadrift interior paneling is a simple operation. Simply brush on a color of your selection in a rubber-based paint, as shown, covering about half the width and the full length 0t a 4'x8' ing the panel. 0f course, the second tone panel.0f tone may be allowed to dry if you prefer that to the white in which the panels were rr you pr( delivered.

LoWER RIGHT: This is the final step in two-toning Masonite's new Seadrift interior paneling. Using a wrung-out wet sponge, remove the.iust-applied rubber-based paint from the high portions of the embossed board. To get the tone desired, rub with the grain one to three times, rinsing and wringing out the sponge between swipes. The photo shows the original white at right, the darker color in the center and the two tmes at the left.

Franclsco 4. CaMornla. or Wacker Drive, Chicago, Illinois.

35 Er.

BBOCHIIRE CIIES ADVANTAGES OF STT'RD.I-WAI,L CONSTRUCTION

One of the most economical siding systems available to builders is combined siding-sheathing in the form of resin overlaid fir plywood panels, To help dealers sell this idea, Douglas F'ir Plywood Association has just published a new sales aid covering vb.rious types of installations labeled Sturd-i-wall Construction. The brochure outlines advantages to builders and it covers specifications for this method of building for Texture One-Eleven, board and batten style and wide-lapped siding. It also covers iru,ulation factors for all areas of the United States, details bracing strength factors and it provides blank tables for computing comparative in-place costs.

Single copies are available without charge. In quantity, the booklet is seven cents each. Write Douglas Flr Pl;rwood Assoclatlon, 1119 "A' Street, Iarcoma 2, Wash.

NE}V

Deskside intercom, introduced by Talk-APhone Co., Chicago, intercommunications manufacturer, offers more efrcient use of ofEce work-space by providing versatile placement of the units. A bracket attachment, optional with all new Talk-A-Phone ofrce and industry models, makes it possible to place the intercom on the side of a desk, on a wall, table, or in other positions, thus freeing additional work space.

New I'oreet Products Lab Reportc

Inolude Ilowallan Informatlon

Madison, Wis.-Two new reports, one describing the sawmilling industry in IIawaii and the other giving the properties of five native Hawaiian woods, are arnong' nine new or revised reports recently issued by the U. S. Forest Prodlrcts Laboratory here.

In Report 2190, "Factors Influencing an Expanded Sawmilling Industry for Hawaii," some of the problems involving logging operations in Hawaii are analyzed. In it certain factors are examined that are expected to influence the development of sawmilling there. The report also contains suggestions for equipment, plant layout, and related items that may be best suited to handle Hawaiian timbers.

Another report, entitled "Physical, Mechanical, and Other Properties of tr'ive Hawaiian Woods," Report 2191, presents the results of research involving strength and related properties of five species, ohia, eucalyptus, shamel ash, Australian redcedar, and redwood, that grow in Hawaii. The report also contains results of an exploratory study of the veneer slicing and drylng characteristics of ohia and eucalyptus.

Others are: Report 2192, "Modified Woods." "Making Log Cabins Endure," No. 982. Report 7769-27, "Method of Calculating Shrinkage or Swelling of Wood with Change in Moisture Content." "Torsion of Sandwich Panels of Trapezoidal, Triangular, and Rectangular Cross Sections," No. 1874. Report 513, "List of Publications on Glue, Glued Products, and

protects door ffnlsh from duet and palnt untll project ls completed. Doors are beveled, bored anil d*ppd before the kra,ft molsture-proof jacket ls opplled. Ilardwa,re ls lnstelled rlght through the wrapper, whlch ls easlly removed when palnting anil decoratlng ls done. Preffnlshed flush doors ln protecttvo wreppers are avallable ln Ash, Blrch, Boech, Rlbbon anil Rotary Ma,hogany from Callfornla Wood hoducts, P.O. Box 1656, Santo n,osa, Callfornta-

Veneer." Technical Note 181, "Coatings for Minimizing Changes in the Moisture Content of Wood."

In the American Woods series, a leaflet on red alder has been revised to include new information relating to the properties and uses of this western hardwood, which has become more widely used in recent years.

Single copies of these reports are available free upon request from the Director, U. S. Forest Products Laboratory, Madlson 5. llVlsconsln.

NEW ADITESIVE COATED ALI'MINUM T{)IL

PITTSBURGH, PA.-Aluminum foil, coated with a remarkable adhesive which bonds it permanently to plastics, plSrwood, and other wood products, is now available commercially. When bonded integrally to wood or plastic products, the coated foil may serve as a moisture barrier, decorative element, a base for paint, a light reflector, a strengthening agent, or a disperser of heat. Bonding to other materials is accomplished under heat and pressure usually in a hot press.

The tr-ine Hardwoods Association recently approved Alcoa's new product for bonding foil under face veneer of hardwood furniture panels for their Finishield process, because it produces a veneer which is cigarette burn proof, and highly resistant to heat. Plywood may be upgraded by applying foil to either, or both sides of the product for a paint base. The foil will take a long lasting grain-free finish, thus increasing the versatility of the plywood. Alcoa adhesive-coated foil, properly bonded to plywood, will meet the shear strength and moisture resistance requirements of Com-

mercial Standard CS45-55 for Douglas E'ir Plywood Interior Grade. Coated on one or both sides the foil will be available in gauges down to .001, and in widths up to 50 inches. tr'or additional information about the adhesive coated product, write to Alumlnum Company of Arnorica, ?34 Alcoa Bullding, Plttsburg 19, Pa.

Pocket-slze Rodwood Stding Estimator Ofiered l)ea.lers

A new pocket-size Redwood Siding Estimator is a handy reference tool and promotion aid for lumber deaJers. Covering four standard redwood patterns, it was prepared by the California Redwood Association. Sample Redwood Siding Estimators may be obtained free, additional estimators at cost, from the Deolers Servlcs Llbrary, Callfornia Redwood Assoclatlon, 576 Sacramonto Stroet, Sa,n Franclsco 11, Callfornla.

The slide-rule estimator shows the amount of siding, in various nominal widths, needed for each square of wall coverage. Siding quantity is expressed in both lineal and surface measure. The estimator also computes the quantity of nails needed per square of wall covering, and enables an accurate estimate of costs based on local prices. Charts show sugg:ested nailing methods, and suggested nail sizes for the standard patteras covered by the estimator. These patterns include Bevel, Bungalow, Tongue & Groove and Drop sidings.

The pocket siding estimator is a useful reference piece for dealers and their stafr members, and a valuable promotion piece for distribution to local builders. architects and other speciflers.

BEI,L ELECTRIC OFI'ERS FREE WOODGN,AIN WALLPLIITES DISPLAY

A free counter display-merchandiser for the new line of Woodgrain Wall Plates is available from Bell Electric Co., Chicago manufacturer of "No-Shok" safety electri- cal outlets. The 2-color display contains four toggle-switch plates (1 each of the four wood finishes: Limed Oak. Birch. Maple and Walnut) and is given free to dealers and distributors with the purchase of each 40-plate assortment. The display assortment (16"x72") consists of 20-varied toggle-switch plates and 20 assorted duplex plates. Finishes are faithful reproduetions of woodgrains and will not corrode, scratch or mar and can't chip, peel or crack. One-gang plates are colorfully packed in decorative, sales-producing die cut sleeve, ideal for self-selling displays. For more information, prices, and descriptive literature, write to Bell Electric Co., 5735 South Claremont Avenue, Chicago 36, Illinois.

IX)OE WRAPPER speeds lnsta.lla. tlon,

large wall-banner, an attractive mobile, proofs of national shelter magazine advertisements, newspaper ad mats for local use, a dealer mailing piece, and special pricing labels.

Material supporting the firm's "Your Home Comes F'irst" campaign is also available to dealers.

F'or further information, contact Tho Celotex Corporatlon, 120 S. La,Salle St., Chlcago 3, Illlnols.

world's largest manufacturer of nails made with scientifically engineered threads which result in a very substantial increase in holding-power.

This increased holding-power permits many of today's cost-saving techniques in construction and often provides gteater strength of fastening with shorter nails, slimmer nails and fewer nails, and with saving's in time, labor and fastener cost.

a= -a':= !ir, ll,jl?; New micro-drilled Stra,ta Hush-Tone acoustlcal celllng tlle is featured in the tr'all Proflt-Making Promotions kit now available from The Celotex Corporation. Offered through local Celotex representatives, the kit includes a complete array of sales aids enabling local dealers to tie in to a national advertising and promotional campaign.

In a departure from the usual functional views showing ceiling tile installed in home areas, the Strata Hush-Tone campaign is based on a three-dimensional "space doll" and the theme "Out of This World." According to general line merchandise manager C. F. Buckland, Strata Hush-Tone's unique ability to stretch rooms visually, as well as provide sound-quieting comfort, inspired the campaign theme.

Included in the promotional kit are a

A handsome new catalog covering the complete "Stronghold Line" of improved nails used in the building industry has just been issued by Independent Nail & Packing Company, Bridgewater, Mass. The company was the pioneer developer and is the

The new "Stronghold Line" catalog is a book of 24 pages and covers, size 8t/2x1L inches to fit standard flles and binders, and is printed in two colors with quick-reference thumb indexes. It gives complete technical data, including lengths, gauges, head sizes and counts per pound, on 372 sizes and tJn)es of "Stronghold," "Screw-Tite" and other improved nails; and contains information on packaging and other special features.

The center page spread reproduces in readable size the complete "Recommended Nailing Schedule" resulting from Independent Nail's continuing program of scientific laboratory research sponsored at Wood Research Laboratory, Virginia Polytechnic Institute. For a copy of the new "Stronghold Line" Catalog write Independent Nall & Packlng Compa,ny, Bridgewater, Ma,ss.

New Sales and Dlstrlbutlon Managers for McCulloch Corp.

McCulloch Co4roration, leading manufacturer of power chain saws and other 2-cycle engine products, has appointed Donald C. Blasius general sales manager, Los Angeles division. Assuming Blasius' previous post of distribution manag:er is Bill Johnson, formerly regional manag:er for McCulloch in the Southeastern U.S.

Plywoll Products, Bellwood Componies In Cooperqfive Progrom to Produce Doors, Moldings, Poneling Pockoge

Robert J. Weston, general manager of the Bellwood Co., Orange, California, and Lawrence M. Flahive, president of Plywall Products Co., Corona, California, and Fort Wayne, Indiana, announce details of a cooperative program to produce quality, prefinished g:rained doors on a mass production basis.

TOP RIGHT: Bellwood Door production line sees mass production of 200,000 doors per month.

SECoND RIGHT: Bellwood hollow-core door assembly, where assembly-line iigs assure uni' formity and quality.

LEFT: Bellwood/Laminex* Prefinished D00rs.

THIRD RIGHT: Application of protective PolyClad topcoat-After Plywall's exclusive VariedGrain finish is applied, the revolutionary PolyClad protective topcoat is applied in liquid form. Poly-Clad process protects against fading, mars, scuffs and stains.

LoWER RIGHT: Poly-Clad Plywall Baking ovens -lollowing application of the liquid Poly-Clad topcoat, all Plywall panels are transferred to huge ovens where the protective coating is "baked-on" for lifetime durablllty.

Door surfaces of High-Pressure Laminex*, a high-density composition material formed under great pressure, are grained and Poly-Clad@ finished at the Plywall facility in Corona. Plywall's graining and Poly-Clad processes, involving 15 quality controlled steps of surface preparation, finish application, and heat treatment, protects against scuffs, scratches and stains, g'uarantees against fading. Bellwood/Laminex English Walnut and Rock Maple doors are being ofrered as standard, with a wide variety of other grains available to order. Matching Poly-Clad@ Pl5rwall@ prefinished wood moldings and wall paneling permit the builder to make a completely prefinished installation.

The Bellwood Company, a division of Packard Bell Electronics, is the largest residential door manufacturer in the nation. Bellwood,/Laminex prefinished hollow-core doors are fabricated on fast-moving production lines, utilizing the best of material, equipment and quality control procedures. After final inspection, all Bellwood/Laminex doors are individually packaged for shipment.

Advantag'es to the builder, home-buyer and architect are manifold. In-place costs are considerably less than for comparable onthe-job flnishing. The quality and durability of finish are superior to what can be accomplished on the site because of factory controlled conditions and facilities.

With matching doors, moldings and wall paneling available in a wide variety of rich wood grains of known and constant value, the architect or decorator can specify Bellwood/Laminex doors and Plywall prefinished molding and paneling with confidence, of,Ecials of the two flrms point out.

Management of The Bellwood Company in Orange, Calif., consists of Robert J. Weston, general manager; Walter O'Million, plant manager; Kenneth W. Vitato, controller; John Montanus, purchasing agent; Colleen llenson, personnel manager, and Mark A. Pines, consulting advertising manager.

Bellwood representatives include A. R. Bell, Honolulu; Al Brannon, Santa Ana, Calif.; E. M. Chapman, Salt Lake City, Utah; Gary Christensen, La Canada, Calif.; Pat Druckenmiller (Ryland Sales), Denver, Colo.; Jerry McKenna, Santa Ana; Ken Shipp, San Francisco. and John Trent. Phoenix. Arizona.

Are the Supermorkets Getting Your Customers?

By Eosi-Bild Pottern Co.

WaIk into any well-planned supermarket. Invest half an hour watching people spend money and you'll soon see where and why some strong competition is gaining momentum. Since people shopping in a supermarket are also your customers, any chang'e in their buying habits should prove of vital interest to you.

Right now many supermarkets are doing exceptional dollar volume on hardware, tools, housewares and similar non-related merchandise. The methods used to make these high-margin-of-profit sales is yours to follow.

FIRST, WATCH THE FLOW OF'TRAF'I'IC. See how it gravitates to the shelves with staple merchandise. Watch the hands pick up the "most-wanted goods" while the eyes immediately take in strategically placed, related merchandise. Note how customers pick up a second, third, even fourth purchase at the same spot. These "impulse purchases" earn the highest margin of profit. Smart supermarket men know how to "manufacture impulse buying." They do it with everything from soaps to sandpaper-from potatoes to paints.

HERE,S WHAT HAPPENS . and why it's so IIVIPORTANT TO YOUR BUSINESS. When people g'o shopping, they do so with one reason-to obtain something they need. The same motive stimulates all purchases, regardless of where a customer shops. All people are customers following the same habit pattern every day.

Once the mind becomes focused on a need, the immediate solution to that particular problem is all important. The customer goes to the store that fills the need.

Important to every hardware, Iumber, paint and power tool retailer is the fact that when a customer sees and buys the item that stimulated the trip, a sense of relief and well being actuates her next move. While the mind is still in focus on the need just satisfied, the eyes spot related merchandise stacked by imaginative supermarket operators.

Since each of these products tend to further enhance the solution to the initial problem, an impulse purchase of a second, third and fourth item is consummated. Most of these unscheduled purchases consist of high profit margin merchandise. A customer buys hamburger steak, then buys a bag of charcoal or a new outdoor grille.

These are facts of life that supermarket competition has learned. It's a method of merchandising that now sells hardware, paints, tools, housewares, drugs and many other lines formerly handled by retailers other than grocery stores.

SUPERMARKETS HAVE A REAL IN. TEREST IN YOUR BUSINESS. Your merchandise provides a high marg:in of profit as compared to their regular lines. THEY HAVE YOUR CUSTOMERS. They have learned methods of merchandising. Why not, say they, sell the customer everything they're willing to buy ?

ALL SUPERMARKET CUSTOMERS CAN ALSO BE YOUR CUSTOMERS. They live in homes, have problems of maintenance, repair, the need for additional equipment, living.S)a,ce, etc. Each one will spend his money with the merchant who .,captures his impulses."

We reqently eompleted an interesting test among tardware, lumber and syndicate

stores. We placed 3 each of 12 different patterns on and around each power tool. Each pattern was selected because it was closely related to the tool. Each pattern was selected because it translated the end use of that particular tool into a project we knew from our pattern sales had popular appeal.

Next to the electric handsaw, we placed patterns for a garden tool house, a carport that can be enclosed as a porch, picnic table, etc. Next to the bandsaw we placed a lawn chair, chaise. Each tool wai surrounded with patterns that translated its end use into a project we knew people wanted that week or month.

The results were astonishing. Dealers

who previously complained they couldn't sell patterns ordered more patterns in one month than they previously had sold in a 6-month period. What proved most surprising was the fact that women picked up and bought the patterns. Sales of the tools picked up and, in 28Va of the stores, surpassed 1955, for the f,rst time this year.

This was impulse buying with reverse English. By knowing what people needed in the way of furniture, garages, boats, gun cabinets, etc., we were able to stop traffic. The purchase of a pattern to solve the need helped manufacture a customer for the tool the need required.

At Easi-Bild, we produce patterns that stimulate impulse purchases. AII we ask-

Geor ge J. Silberna gel, Ine.

place the patterns in position where customers can see them. Use made-up samples as recommended in yard, window or sidewalk displays and you'll start manufacturing impulse purchases of electric saws, drills and many other items.

During November,/December, Jawary/ February, we have made up two assortments, containing 3 each of 12 different patterns. Each assortment contains those patterns that will be in greatest demand during the 60-day period we recommend tley be placed on the counter. Place each pattern around those tools we recommend. We also supply dummy envelopes and window streamers with each assortment. Try this method of manufacturing impulse purchases and you'll be amazed to see how much profitable dollar volume it stimulates.

Denniston & Pqrtridge Co. l,OOOth ldec Center Deqler

The Better Homes & Gardens fdea Center program, a new merchandising and sales promotion progTarn for building material dealers (see Page 99, l1/l Issue), has reached the 1,000-dealer mark in the first three months of the program.

One of the six yards of Denniston & Partridge Co., Newton, Iowa, was recorded as the 1,000th building material outlet to order the progTam (photo above, right).

The BH&G Idea Center is a continuing prog:rarn produced in cooperation with National Plan Service. It is desig'ned to afford the building material dealer the op- portunity to use his store as a project and product center for consumers placed in a planning and buying mood by the editorial material and product advertising found in Better Homes & Gardens magazine.

The rapid accepta.nce of the Idea Center program-the original goal was 1,000 doa,ler: signed ln tho first year-ls an lndlcatlon of the growing alertness on the part of butldlng material dealers to the lncreaslng lmportance of the home Lnprovement and remodellng markets.

The 1,000 dealers already taking advantage of the program realize the value of

the Idea Center in helping to place their customers in an on-the-premises buying mood. The center turns the dealer's store into a service-minded, idea-stimulating place to browse and buy.

Set-up on the dealer's premises, the BH&G Idea Center is a compact "browsing-room" display lunit, 7r/z feet tall, four feet wide, and 30 inches deep and is topped with an illuminated header that doubles as a night light. It is stocked with idea material from Better Homes & Gardens magazine, BH&G advertisers, and National Plan Service.

In addition to some 3,500 pages of ideas for home improvements provided by the BH&c and National Plan Service publications, the center features a new book, specially prepared for this prog'rarn, the "Better Homes & Gardens Portfolio of fdeas for Your Home." The first 40 pages of the new book contain new home designsboth BH&G Five-Star and National Plan Service desig'ns.

A major promotion package is provided to each BH&G Idea Center annually. The first package includes display material, a complete local advertising and publicity kit, and a vast array of other publicity and promotion material and ideas.

A special feature of the initial package is a colorful new filmstrip with sJrnchronized sound entitled "Ideas to Improve Your Home." In addition to its usefulness as an on-premises promotion aid, it is anticipated that the filmstrip will create considerable

interest among local civic clubs and women's groups, adding to tJle dealer's local prestige and attracting trafrc to the fdea Center.

In addition to the annual kit, special promotion packages will be provided every three months. These contain new promotion and merchandising ideas, display ideas, and suceess stories from other dealers.

The entire BH&G Idea Center display, the materials for stocking it, plus the many promotional materials, cost the dealer only $179.50, effective September 15, 1960. Dealers desiring further information on the new Better Homes & Gardens Idea Center Program should write to: Merchandising Manager, Natlonal Plan Servlce, Inc., Dealer Merchandising Service, 1700 West Hubbard Street, Chicago 22, fllinois.

Eric Herberg is very pleased that the Hexberg Lumber Sales bowling team, after playing of 33 weeks, is tied for first place in a lz-team league with an 875 average, competing at the Frecway Bowl at Anaheim, all of the players are connected with firms using lumber products. Under Captain ,im Scott, the team is composed of Gal Bouse, J. Rose, Keith Davie3 and Bo! Stanfill. Eric will keep you posted on their position in the race right up to trophy time.

CENSUS SURVEY SHOWS 52.6 ffiltuoN u.s. HousEHotDs

Thero are somo 52.6 million households in the Uniteit States a,ccordlng to results of a sample survey conducted by the Burea,u of the Census, U. S. Department of Commerce. Of all tho households, 33.4 million, or 64/o, a,re urban; lb.l mlllion, or 28/q, aro rural-nonfarm households; and 4.1 mflllon, or 8/s, llvo on fanms.

The term "household" according to the Census Bureau definltion refers to a,ll porsons living together who occupy a housg an apa,rtment, a group of rooms or a stngle room, constltuting a slngle houslng unlt.

The report says there ane 4O.2 mittlel ma,rrled couples in the Unlted States and that only 945,000 of these, or 2.4/o, ilo NOT maintain their ortrar households. fn breaking this total down further, the roport says all but ?b,000 of these couples live w{th relatives.

The number of families-groups of two or more related persons tivlng together-is 45.1 million, the roport says. Of these, all but 206,000 fa,milies malnta,in households of their own.

NHIA Elects Townsend President

Mark Townsend of Stuttgart, Ark., was elected president of the National Hardwood Lumber Association at its 63rd annual convention, held in Chicago, October 4-6. He is the B2nd hardwood man to hold the office, the first to be chosen from Arkansas, and comes from one of the South's prominent lumber families. IIe succeeds Bernard Bock of Montreal, Quebec.

James P. Hamer of Kenova, W. Va., and Don F.. White of Oakland, Calif., were re-elected vice-presidents. Lawrence Kellogg of Alexandria, La., was elected third vice-president. New directors chosen include Bruce M. Mclean, General Hardwood Co., Tacoma. Wash. Those re-elected for second three-year terms include p. R. Kahn, Forsyth Hardwood Co., San Francisco. Calif.

M. B. Pendleton was re-elected secretary-treasurer for the ensuing year.

The proposed rules changes as agreed upon by the Rules Committee were adopted unchanged by tl:e membership, and will become effective January 1.

A spirit of optimism was evidenced by the members attending the three-day convention. ft was one of the largest meetings ever held by the hardwood trade and all who attended were compli- mentary of the program arranged for their benefit and pleasure.

Next year's convention will be held in New york Citv.

UNL'M'rED SOURCE

O'Nelll Lumber Compa,ny's answer to cargo ? Well, maybe not qulte, but this car out of Mclntosh at Blue Lake comes pre*y close to bustln' a,ll records for flatcar dolivery in the S. F. peninsula area. A whopplng 63,593 board feet, the 60, car arrlved ln O'Neill Lumber's San Carlos yard on October 1g. Although the car took a terriffc jounclng in sw{tchtng somewhere along the line, load arrlved in near-perfect, mttl-loaded condifion, a trlbute to the ship- plng boys at Mclntosh. Survoying the ..monster', here are Dave Wlght a,nd Rudy Melesky of O'Nel[ Lumber a,nd Bill Freela,nd (center) of Far V9est FIr Sales Co., who says he'd be more than happy to shlp'em all thts!

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Wholesole Forest Products Co. Gets Dock Operotion qt Hueneme

Things are "booming" again at Port Ifueneme as lumber is rea,ching this distribution point under the capable administration and guidance of the progressive Beverly Hills Wholesale Forest Products Co. Although young in years, the management of Wholesele Forest Products Company is long on experience and the firm has enjoyed a steady Srowth since it was established early in Ja.nuary 1958.

Sause Brothers Ocean Towing Company, one of the pioneer water transportation systems serving southern California with lumber shipments from the pacific northwest, is in charge of the transportation from mills to concentration yard for Wholesale Forest Products, according to the president of the distributing concern Carl Poynor. All lumber arriving by Sause cargo is unloaded at the rate of two and one half million feet per 24 hour shift and is stacked and ready for immediate delivery, or pick-up, to retail lumber dealers throughout all of southern California, it was said.

The Port l{ueneme Wholesale F orest Products distribution yard is managed by superintendent Leo Lamberson. Leo (or Lee, as he is called by his many friends) is an experienced operations lumberman and for the past 15 years was employed by DiU Lee Co., retail dealers, where he learned every phase of the business. Prompt, efficient service is his stock in trade and there is no delay when trucks arrive at Hueneme for lumber because in nothing flat they are on their way back to the retail yard.

"Following many months of research and marketing surveys for all of our trade atea we decided to apply to the Oxnard Harbor District to activate Dock One at Port Hueneme, which had been

his lumber career with Owens Parks Lumber Company just a quarter of a century ago come next F'ebruary. He gained his wide experience in every department of the firm. He joined his five brothers in the Navy during world war l[, serving with the Sea Bees for more than three years. He participated in the action throughout the Marshall and Mariana Islands in the pacific theatre before returning stateside to his wife and two sons. F ollowing the close of his military career he became identifled with E. K. Wood Lumber Company as a yard salesman. To increase his extensive lumber background Carl spent one year in Arcata, Califomia as buyer for the San F'rancisco a,nd Los Angeles sales offces for Roddis Co. And also was in charge of sales for the companyowned saw mill at Maple Creek. Before starting his present company with Chan Mahoney, Carl spent several years with Pacific forLst Products and managed the southern California ofEce and distribution yard for Clay Brown & Company. His is a. well rounded background.

inactive for the past two years," said president Poynor. "Through the efrcient handling of details by port manager Warren Lawrence all the redtape was cut, permits issued and with an enthusiastic response by our dealers the operation got underway with a bang and during the past couple of months several million feet of lumber has been distributed to retail yards throughout all of southern California," Poynor said.

To cope with the ever changing marketing conditions in the southern trade area the wholesale lumber firm opened ofrces in Eugene, Oreg'on last July to better serve its expartding clientele, and to service all lumber needs whether it be by truck, rail or water. This office is under the able direction of Harold "Hal" Reeve. Hal was born to the lumber business in the Coos Bay area and following graduation from high school became an outstaJrding football star at the University of Oregon at Eugene. E ollowing two years of pro football with the Canadian league he married his childhood sweetheart and has a family of four children. Hal was formerly salesmanager for M & M Lumber Company of Alderpoint and is prominent in national procurement and distribution' He is active in lumber sales in California, Arizona, Texas, the mid-west and eastern states.

Carl Poynor, president of Wholesale Forest Products Co., began

Chan Mahoney, partner and vice president of the wholesale distribution concern, has been active in lumber sales for the past 10 years. He has been a territory salesman covering the area from Santa Barbara to the Mexican border and travels in excess of 50,000 miles each year servicing his customers. He has been associated with Carl Poynor most of his life in lumber and is married and has two fine sons. His wife is a part time employee of the firm and is also well versed in lumber sales and distribution'

Bob Pallow, territory salesman for the firm, was born in Pennsylvania and has been a member of the sta^ff for more than two years. He served with the intelligence servic€ overseas and upon iris return to the U.S', worked with the FBI before selecting lumber as his lifetime career'

Last, but not least, is "Girl F riday" Hazel Tandy, who is secretary and a very busy one indeed. Hazel gained her lumber experi"trc-" *ith a wholesale lumber firm in Mobile, Alabama, but is a conflrmed Californian now. She is in charge of all ofrce activity'

This is a thumb-nail sketch of the people who will make history at lumber distribution from Port Hueneme in particular and to service of all retail lumber dealers in the southern california trade area in general. "We expect to show a steady growth through service to retailers locally and across the nation. To achieve these goals we must work hard and expand with the changing times," said president Carl PoYnor'

R E D lif CD C) D ?lite hcrve il!

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REDDING o CHestnut 1-5124

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Our wholesqle yord in Downey cqrries o compleie stock of Aye & Better redwood, rough or sur' foced qlso o full line of redwood fencing mqteridl.

Headquarters U.S. l{ational Bank Bldg. PORILAIID, OREC(III CApitol &3116 IWX PD42

Since 1945

Mrs. Chan Mahoney and Bob Pallow

Chan MAHOl{EY 1teft) and Carl POYNOR

Teak, newest prestige paneling from Weldwood, inspires decorating ideas-and

Teak-just one of over 70 Weldwood real wood panelings! They let your customers match any mood, fit any budget. All are real wood-many cost less than printed imitations. From teak, at a retail price of about $40 per 4/ x 8/ prefinished panel, through cherry (about $25), birch (about $21), and Charter Oak (about $18), all the way to Ribbon Philippine mahogany (only about $19), Weldwood@ paneling gives you the broadest range of real wood paneling in the industry. Real wood-rich in natural grain and color, as varied

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as a forest, as distinctive as the tree that grew the wood. The Weldwood finish is a mar-resisting, w-ood-beautifying finish unequaled by any other paneling. It takes Weldwood craftsmen 18 separate steps to apply, but it makes a fingertip difference you (and your customers!) can feel at first touch! In Weldwood paneling, United States Plywood provides you with the product, the prestige, and the program that mean more profitable sales for you. For details on Weldwood's industryJeading Profit Development program, contact your nearest United States Plywood branch office.

UNITED STATES PLYWOOD

Distributing units in qll principol cities

TWENTY.FII'E YEARS AGO T('DAY fu Reported in The California Lumber

F. Dean Preacott of the Valley Lumber Co., F'resno, represented District 7 (California) at the Executive committee meeting of t}re National Retail Lumber Dealers Assn. in Chicago, Nov. 13 . . C. E. Prlest of the Red River Lumber Co.. Westwood, visited Paul Revert, "Ty" Cobb and Pete Foellmer of the L. A. office and took in the annual convention of the state's retail lumber association at San Diego, Nov. 6-8

P. B. "Bob' Kolm of Forsyth Hardwood Co., San F'rancisco, reports the company is now sold on the idea of using Y+" 3-ply pl;rwood to cover lumber stocks and seal the ends of green lumber piles in their yard The monthly Ad of the California Redwood Assn. in this issue illustrates the catwalks

Merchant, November 15, 1935

made of redwood now strung from shore to shore in the construction of the Golden Gate Bridge . Dlck Johnson, Palco Bark salesman for California. is No. 11 in the series of "Palco Personalities" in the advertising of The Pacific Lumber Co. currently running in these pages.

Joseph F'. Holmes, son of the president of the Holmes Eureka Lumber Co. and brother of F red V. Holmes of the family firm, was killed October 27 in a truck accident. He was born in Phoenix and had worked in several retail lumberyards

B. J. Boorman of the Boorman Lumber Co., Oakland, is also operating a yardstick printery for yard giveaways Carl R, Moore returned to the Moore Mill & Lumber

ultl FoRm

CO R,E .. .TAPE R. .. . SU R.FAC E

Gypsum wallboard craftsmen know the importance of Blue Diamond uniform.itg. Uniform characteristics aid in the fast production of smooth, ffre resistant walls and ceilings. ,Uniformity is a result of quality control.

Blue Diamond quality control begins with the grading of gypsum rock at the mines. It carries through every step of gypsum wallboard manufacture to the ffnal placement of dunnage to safeguard its condition in transit.

Applicator craftsmanship and Blue Diamond uniformity join hands in producing smooth . soUd fire resistant walls and ceilings.

Co. in San Francisco a.fter a trip to the company sawmill in Bandon, Ore. . illm Forley, assistant western salesmanager of The Pacific Lumber Co.. returned to San Francisco after a week in Hollywood in connection with the movie being fiImed there for the California Redwood Assn. Ed Green of Union Lumber Co., San Francisco; Blll l(ondrlck of Valley Lumber Co., Fresno, and Ben Malsler of Maisler Bros. Lumber Co., Fresno, all used the airplane as their means of transportation to the annual retail dealers'convention in San Diego itrack Dlonne still finds himself in the thick of the "Mahogany" fight in an editorial in this issue.

Frenk If. Harrls and Dtch Jones of the Van Arsdale-Harris Lumber Co., San Francisco, made an automobile tour of the redwood, fir and cedar producing regions E. A. "Alox" Gordon, salesman for Strable Hardwood Co., Oakland, is back from a business trip to Los Angeles in connection with the laminated kraft paper the firm is distributing . . . Advertised in this issue is a new book called "The Coming Motor Boom and Subsequent Slump," said to survey the probabilities for growth in the

It's tho latest decoratlng idea from tho plywooil lndustry, an exotlc yet iligntffeit wall, furniture and coblnot pa,nellng that ts entirely dllferent. Tho natural ltght-toneil wood has both a delicate vertlcal grain antl unusual horlzontal gra,ln patterns. Sllced a,nd lald carefully by ha,nil from Orlontal b'amboo, the new lmport is betng marketed under a,n excluslve contract by GeorglaPaclffc Corp.

Tho authentlc bamboo veneier, wtth tts a,ttractlvo cross pattern coused by the barnboo joints, forms the face on a solid Lauan plywood core and back. The 8-foot panels come in 24-lnch wlilth for %-inch and Bp_lnch wl6th for r/4_lnch.

A freo full-color booklet plcturlng other beautiful new plywoods is ava,llable by writing Georgla-Pa,clfic Corp., Equitable Bldg.' Portland 4, Ore.

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Servicing Retoil Lumber Deolers ond Wholesole Distribution Yords ONLY

automobile industry W. C. Shull, veteran retail lumberman with yards in Bell and Alhambra, died at his home in Beverly Hills, November 1. Survivors include his son, Ralph W. C. Shull, associated with his father in the business . Harry Hart returned to the L. A. offices of the Wheeler Osgood Sales Corp. from a business trip through Arizona . There were well over 300 dealers from the farthest reaches of the

Hoo-Hoo Club 9 "Kiddies Parnly"

Scheduled for December 20

state on hand in San Diego for the annual convention of the California Retail Lumbermen's Assn.. Nov. 6-8.

Rugged pulling Jobs in hard-to-get-at locations can be easily handled by the fabricated steel Moore Power-Puller featured in a new Moore Dry Ktln Company brochure. Copies of this bulletin (Moore-Facts Bulletln No. 6010) may be obtained by con-

San Francisco Hoo-Hoo Club 9 will stage its big annual Christmas Party for 50 boys and girls from the San Francisco Boys Club at the Elks Club in downtown San F'rancisco, December 20.

Club prexy Gay Bradt anticipates that better than 200 local lumbgrmen, their wives and secretaries will attend the traditional affair, which will include luncheon, entertainment for the grownups and junior citizens alike and, of course, the "uncle whiskers" bittoys for the kiddies and Christmas spirit and good fellowship for all.

Utoh Forester Crqine Nomed

To Western Pine Post

Portland-Martin E. Craine (right), formerly deputy state forester of Utah, has been appointed forestry staff assistant for the Westerrt Pine Association in Portland. announces Ernest L. Kolbe, chief forester.

Craine, a 1951 graduate of Utah State in forest manag'ement, served Utah two years as assistant state forester and two as deputy. fn the latter post he was administrative head for fire protection on six million acres of Utah state and private lands. In between two service periods in the Salt Lake City office, Craine was Elxtension Forester at Iowa State College, Ames, Iowa. His first forestry job was with the Missouri Conservation Commission.

In his new work, Craine will help supervise the Western Pine

tacting Moore Dry Klln Company, North Portland, Ore., Vancouver, B.C., Brampton, Ontario, or Jacksonville, F la. Some of the features of the Moore Power-Puller described in the new -page bulletin are ttre high torque Gear Motor, which can be furnished in 3-h.p. and 5-h.p. sizes; heavy duty Chain Drive, free-wheeling Cast fron Drum, heavy duty Friction Clutch and special Bronze Sleeve Bearings.

tree farm protram in 12 states, working closely with Western Pine's staff of forest engineers stationed at various points in the region.

StunlurD T';umber @ompnn?, llnt.

5UGAR, PINE INCENSE CEDAR

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Col-Pqcific Redwood Shows Its Wores on Own Building

Cal-Paciflc Redwood Company's unique new office building near Arcata., California, demonstrates by example the many uses of Redwood for both exterior and interior walls.

The building exterior, which greets the visiting customer, is a rich "redwood-and-gray" of sanv-textured boards and groove-

set off by flagstone planter,beds fiIled wih evergreen and variegated shrubbery.

fnside, a room-to-room tour presents the visitor with a variety of Redwood wall textures and finishesy including rustic, smooth, saw-textured and combed surfaces-using boards, siding and pattern cuts.

The dramatic result of glamourizing Cal-Pacific Redwood in the home ofEce has impressed not only customers but also the employes of the company. From mill men to salesmen, everyone at Cal-Paciflc now has more pride and more knowledg:e of the importance of quality and texture in the finished Redwood product.

Mel Bode of Elureka, California, was the industrial desig:nerdecorator for the Cal-Paciflc offices.

The manager's office features walls of saw-textured, groove-pattern, finished in a rubbedin, light gray stain. An unusual effect was produced by running a portable saw across the vertical grooves to produce a shallow scored line at intervals of 16 inches. Carpeting ls cool-green, drapes are gray-brown, with upholstery ot chairs in gray-green and flame-red

Saw-textured V-rustic boards were finished in a "driftwood-gray," by use of bleachlng oil; the panels between windows feature a groove-pattern board tinished in Redwood stain. Flagstone planter beds provide a contrasting texture around the base 0f the bullding pattern boards,

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Whiring.Meqd Builders' tlqrket Storts New Reloil Brqnch in El Coion

San Diego.-Construction was underway last month on a new retail branch of the Whiting-Mead Builders' Market at 444 F-letcher Parkway in El Cajon, Calif. It is planned to eventually become the main distribution point for the firm's four other stores and yards. Officials said the 6,000-sq. ft. lumber and building materials facility should be ready to open shortly after January 1.

Initial construction plans called for a one-story building, with a 4,500-sq. ft. warehouse to be added later. Parking space for about 100 cars is being provided. The branch, which will replace the store now located at the northeast corrrer of West Main and Chambers street, will emphasize self-service trade.

It will be fully equipped to accommodate do-it-yourselfers, contractor sales, general retail and home-improvement trade, and will offer complete packages to home builders. Whiting-Mead executives said the latest in retail lumberyard ideas are being incorporated in planning the new El Cajon site and store. Research into methods, materials and equipment to increase customer convenience will be reflected in the new self-service store arrangement.

Preferred Theatres, Inc., which operates a theatre east of the present Whiting-Mead yard at 412 W. Main in El Cajon, recently purchased the lumberyard site but announced no plans for its immediate use.

Ford Wholescrle Locoles NoGol Brcrnch

F ord Wholesale Company, of Los Angeles, recently opened a Northern California building materials warehouse at 220 San Jose Avenue, San Jose, which will be managed by Dick English.

The reception room is finlshed in saw-textured, V-rustic of random widths. with an "albino" stain and, at left, with wide v-rustic boards in natural finish, Th€ latter are A grade, wlth sapwood providing a decorative pattern. Floor tile is warm gr€y, brown & gold; furnishings In beige, cool green and orange

Undoubtedly the surest way to create a "recession" is to start talking about the possibility of having one. It is loose talk, not economic conditions, that starts depressions.

Much too much talk on that silly subject has been done during the presidential election campaign. History proves

Thanksgiuing is truly an American trad,ition

tVe haue, therefore, chosen tbis as the appropriate tinze to tbank you for your friendsbip and good will.

May you haue a nzost enioyable Holiday Season and a full rneasure of prosperity in the Neta Year

Strcble Lumber Compcrny

Ocrklcrnd, Cqlifornic

BY JACK DIONNE

beyond a doubt that depressed business conditions generally come from wagging tongues. ***

There is a little rhyme that goes: We don't know what the bankers say, But times are getting tighter; We got it from the garbage man, That cans are getting lighter. ***

And garbage men are about as good authority as the hard times or recession talk that comes along can usually claim.

Two theatrical critics walked side by side from the theatre after viewing the opening of a new play. Said one: "It stinks." Replied the other: "I don't think it's that good"t rN. *. t€

Some recent philosopher seems to have uttered a fine truth when he said that what Russia needs is to trade the philosophy of Karl Marx for that of Groucho Marx. *1.{.

"Thank God every morning when you get up that you have something to do that day that must be done, whether you like it or not. Being forced to work, and forced to do your best, will breed in you a hundred virtues which the idle never know." -Lowell.+!F:$

"If a man is determined to make a noise in the world, he is as sure to encounter abuse and ridicule as he who gallops furiously through a village must reckon on being followed by the curs in full cry."-Sir Walter Scott. ***

There is a famous old-time adage that said: "It isn't luck -it's pluck; it isn't inspiration-it's perspiration; and genius is only a fancy name for hard work."

There is a Tibetan -"ri.r""Jna Jn"a ""r": "To be satisfied

Representing: BROWN BROS. LUMBER SALES, Inc. Grants Pass, Oregon

with a little is the greatest wisdom; and he that increaseth his riches, increaseth his cares: but a contented mind is a hidden treasure, and trouble findeth it not."

*{<{<

And there is a Chinese proverb that goes like this: "If you would be happy for three hours-get drunk; if you would be happy for three days-kill and eat a pig; if you would be happy for three months-get married; but if you would be happy for the rest of your life-become a gardener."

*{<*

Mark Twain said: "The man who does not read good books has no advantage over the man who can't read."

*.*:F

Amos Parrish said: "There never was, nor ever will be. a smart liar."

Ooklond Hoo-Hoo Christmqs Porty-Dec. 19

Bill Johnson, president of Oakland Hoo-Hoo Club 89, has ap- pointed F rank Timmers, Strable Lumber Co.. chairman of the club's annual Christmas Party for 25 deserving kiddies from the Oakland Boys Club. The event will ta.ke place at the Claremont hotel in Berkeley, the evening of December 19, and all members are urged to unite behind this worthy project.

Blue Diomond Division fo Distribute Atlos Steel Srud Compony Producfs

Edward Marks, president of Atlas Steel Stud Co.. Inc.. and Leonard Ross, vice-president of Blue Diamond division of the Flintkote Company, jointly announce that Blue Dia_ mond will act as exclusive distributor of the complete line of Atlas steel products. Sales will be made by the illue Diamond sales force through regular channels bf distribution.

The patented Dryco Nailable Systems and Acoust-A-Bar Nailing Channels are_ popular and well-established products developed a_nd ma_nuf-actured !l Atlas. Other items present- ly pro-duced for_ the building industries include a cbmplete line of steel studs, and a wide range of corner beads, casings and screeds, and other metal accessories for the lathing an'cl plastering trades.

r_Th9 capacity of the Atlas manufacturing facility in Huntington Park,has been increased by plant expansion and the addition of new equipment. Service and engineering staffs are available to provide complete services to builderi and architects. The company believes that only close attention to customers' needs and problems can lead to solutions that are of real benefit to the industry it serves.

Both companies feel that the operations of the two organizations complement each other and .ivill provide for better and more efficient distribution to the trade.

Shipped promptly by truck ond troilcr onywhcre in Colifornio . . or by roil to your spur or siding onywhcre in Americo.

ASSOCIAIED REDWOOD TI[IttS

P.C). Box 598 - Arcsto, Colifornia

From Reliqble Mills

DIRECT

RAIL

or IRUGK

SHIPIYTENTS

Bill Brouning

TWX: ARC43

Phone: VAndyke 2-2416

Direcft VAndyke 2-2202

Oregon.Pocific Foresl Products Corp. New Nome of Portlond Distribufor

Oregon-Pacific Forest Products Corporation will be the new corporate designation of two firms formerly doing business under one roof as Oregon-Pacific Lumber Company and Oregon-Pacific Plywood Corporation, according to Jack Saltzman, president of the Portland, Oregon, lum-

REDWOOD, FIR ond PINE

& TRAIIER

Downey, Cclif.

SPruce 3-4621

WAlnut 3-2176

Rolph Steffen o CqrlDuproy

ber and plywood distributing organization. The former lumber and plywood companies will now operate as divisions of the new corporation.

"This change was made to give us greater flexibility, and to cover the many directions in which we are expand- ing our future operations," Saltzman explained. "It also reflects a streamlining of our management and unification of many administrative functions."

He pointed out that Oregon-Pacific has recently acquired control of large stands of western white spruce in nortl-r central British Columbia, has greatly expanded its activity in the import market, and has diversified its services in the marketing of hardboards, particle boards, and many types of prefinished paneling.

Another step was the announcement last spring that Oregon-Pacific has established an exclusive marketing program for quality lumber products under the Big Horn brand name.

All of these developments, Saltzman said, contributed to the decision to unify operations under a single corporate title which will more accurately describe and define the broad scope of Oregon-Pacific's activity. He emphasized that Oregon-Pacific plans to continue its expansion prog;ram, because the long-range outlook for the forest prodrrcts industry is bright, in spite of the current slowness of the lumber and plywood markets.

The company continues to be one of the major lumber and plywood distributors headquartered in the Pacific Northwest. Branch offices are maintained in Los Angeles, Denver, and Kamloops and Prince George, B.C.

Blogen Elected President, Ford Director In Blogen Lumber Compony Reorgonizqtion

Howard W. Blagen has been elected president, and Harold J. Ford a director, of Blagen Lumber Company. F'acilities of the firm include a sawmill and dry kilns at White Pines, and remanufacturing plants, moulding mills, planing mill, railhead shipping and storage warehouses all in Calaveras County, California. Both Blagen and Ford are well known in the lumber industry. Blagen is a director in charge of all sawmill operations of the American Forest Products Corporation, of which Blagen Lumber is a subsidiary. Ford, a vice-president and director of American Forest Products Corporation, is also vice-president and sales director of Tarter, Webster & Johnson, American's national wholesale lumber sales organization that handles the lumber output of Blagen Lumber Company.

l'res Nelson has been named resident manager of the Blagen

Lumber Company operations at both White Pines and Toyon. These changes in the Blagen management were occasioned by the death of William O'Donnell, who had served as president, director and general manag:er of the company since 1955.

Long-Bell Division Storts Production

At New Chelqtchie Sowmill Operotion

Longview, Washington-The new Chelatchie branch of International Paper Company's Long-Bell Division has commenced initial operations, it was announced November 3. Logs are being sawn and peeled in the sawmill and plywood plant. At present, only rough lumber and veneer are being produced on a one-shift basis. Other production sequences of the lumber and pl5rwood departments will get underway during the balance of November.

The 220-acre plant site is located in the northeast corner of Clark county, Washington, 42 miles southeast of Longview. Raw material for the plants comes from woods operations in the Lewis River area. During the regular logging season, from 100 to 150 company loggers will be employed.

A winter's supply of approximately 32 million board feet of logs are decked in a 33-acre log storage area at the plant site.

Logs start their journey t}rough the plants at a log debarking and bucking center where they are debarked and bucked into proper lengths for the sawmill or plywood plant. Under five acres of roof, the new plywood plant at Chelatchie will be capable of producing 72 million square feet of plywood and plywood sheathing annually and wiU employ about 215 people in full operation.

The lumber department consists of a modern sawmill, dry kilns, planing mill, and an 800- by 112-foot lumber handling building

where a huge overhead crane will move lumber to the dry kilns, the planer, and the railroad shipping dock. The lumber plants will eventually employ about 100 people. Office and superwisory personnel at Chelatchie will total about 25.

Julian M. White, Jr., is general manager of the Chelatchie branch. Other key Chelatchie personnel include Arthur Carter, plSrwood superintendent, and Toivo I. Hendrickson, master mechanic. Clyde M. Pumphrey is logging superintendent for the Lewis River area. Aage A. Hoppel is the lumber superintendent.

Large diversifted stocks of foreign and domestic hardwoods - our yard.

o Prompt delivery by our trucks

o Immediate service on "will calls"

o Complete milling facilities

o Centrally located

o Competitively priced

Six Associolions Vote NWPP Dues lncreose; Hood Exploins Need for Exponded Effon

Six of NLMA's federated associations have taken favorable action on the proposal to increase dues to the National Wood Promolion Program from 10 to 16 cents per thousand feet of lumber manufactured by subscribers. The dues increase has been given final approval by the American \Aralnut Manufacturers Association, Maple Flooring Manufacturers Association, Fine Hardwoods Association and National Oak Flooring Manufacturers Association.

Directors of the West Coast Lumbermen's Association and Northern Hardwood and Pine Manufacturers Association have voted to recommend acceptance of the increase by their members at an early date.

A new 16-page booklet published by NLMA contains a proposed preliminary budget explaining how the dues increase, voted by the National Wood Promotion Committee in San Francisco in May, might be used in expanding NWPP outlays to a projected $2 million in 1961.

The booklet, "NWPP Plan-Expanded National Wood Promotion Program," was prepared to meet requests for a written description of the proposed enlarged effort. As set forth in the booklet, the six-cent dues hike would be allocated as follows:

4.2 cents for increased technical services and investigations ;

1.5 cents for advertising, merchandising and promotion;

0.3 cents for other activities.

In an open letter to the industry, A. B. Hood, chairman of the Nalional Wood Promotion Committee, emphasized the need for an expanded program to capitalize on gains scored by the NWPP in early months. In this connection, Hood declared:

"It has become increasingly apparent that the marked success of our National Wood Promotion Program advertising activity in arousing the American public and construction industry to the advantages of wood has created a demand for authoritative information which must be met. We propose to provide the consumer, desigrrer, engineer and speciffer with the most complete information available from any segment of the building material industry and demonstrate our conviction that wood, properly used' will meet practically every demand which can be made upon it.

"Tlte success of the N.WPP advertising program dictates that it be sustained and adjusted upward to capitalize on the impact already realized. At the same time, we are strengthening the funding of our merchandising and promotion program to aim more directly at consumer targets which have demonstrated real stimulation as a result of our NWPP activities thus far.

"The administration of this program in the interest of our industry -and the improvement of our competitive position in the building supply field bears special comment. Despite the scope and intensity of this campaigrr, careful husbanding of the industry's support and the splendid cooperation of the entire N.WPP sta,ff have made it possible to hold total administrative, mailing' travel and meeting expense to slightly more than 7Ec of t}re total available funds. There are those of us in business who wish that we could manage our company afrairs with such diligence that we could hold overhead costs to such a low percentage."

October Conslruclion qt $5.1 Billion

The value of total new construction put-in-place in October 1960 amounted to $5.1 billion, according to preliminary estimates of the Bureau of the Census, U.S. Department of Commerce. This amount was 3/6 less than in September 196G-a normal seasonal changeand about the same as in October 1959.

The vaJue of total new construction expenditures in the first 10 months of 1960 was $45.9 billion, 2Vo less than the total for the first 10 months of 1959.

Total new private construction expenditures in October 1960 amounted to $3.5 billion. This was 2Vo less than in September 1960 and 4/o below the level of October 1959. Spending for construction of private nonfarm residential buildings in October 1960 amounted to $1.9 billion, 5/6 less than in September 1960 and 15% less than in October 1959.

In the first 10 months of 1960, the cumulative value of total private expenditures was $32.5 billion, compared to $33.1 billion in the same period of 1959.

Jim Stroit Joins Dod in Business At Stroir Door & Plywood Gorp.

Fresh from the air force and Colorado University, where he majored in business administration, Jim Strait (right) has assumed his place with the Strait Door & Plywood Corp., El Monte. California. one of the leading door manufacturers in the Southland.

Jim is presently handling advertising, public relations and commercial door sales. He will, for the next several years, work in various departments in order to learn production, sales and distribution, it was said.

"We shall teach Jim the door business from the ground up during the next few years, so that he will be able to take his place with our large family of

employes," said his f ather, Charlie Strait, president and founder of the concern.

"Our Doddy ls q Lumbermon" Books Going Fost for Christmcs

Wally l(ennedy, publisher of the children's book, .,Our Daddy Is a Lumberman" (sponsored by San Joaquin Hoo-Hoo Club 31), has urged the consideration of using this fine, illustrated children's book for a different Christmas present to customers and friends.

"National F orest Products Week is over, but wood promotion should never be over," Kennedy rightly declares. ,.We have just a few thousand copies of 'Our Daddy Is a Lumberman'left and these are going fast. Everyone should continue their wood promotion through the Christmas season and gain a litile good-will at the same time. This little book makes an ideal gift for customers and friends during the Holiday Season," Wally points out.

(TeII them Aou sau it in The Californtu Lurnber Merchant)

T' l'erlona{.6

Bob Heberle and Ken Conway, Georgia-Pacific lumber sales toppers from Soutlr Pasadena, attended a company sta^fr meeting this month in Samoa, Humboldt county.

ilohn Osgood of the Robert S. Osgood firm in Los Angeles, is on a swing through the midwest and east during November, and reports back to headquarters that he is finding business on the upgrade in lumber products.

Atkins, Kroll & Company's Charlle Schmltt, president of the Imported Hardwood Plywood Assn., San Framcisco, and Past-President Hans Ralner. of the East Asiatic Co., attended a Department of Commerce conference on hardwood pl5rwood in Washington, D.C., Oct. 27.

Ed Dursteler, Wally Llngo and Georgo Plke' well-known Los Angeles lumbermen, are reported planning some pheasant hunting around Marysville later this month. Ed got his deer while hunting in Nevada late in October. The Van Nuys sportsmen keep plenty busy at this season trying to mix a little football and hunting with their businesss.

Another "hunter" seen at Corning, Calif., before the start of the NRLDA Exposition in San F'rancisco was Sterllng Wolfo of Marquart-Wolfe Lumber Co. in Hollywood.

Miko Coonan, who heads up T,W&J's big plant at Newark, Calif., spent the week of October 17 visiting company-owned mills in the Sierra region.

A. B. Hood, vice-president and general manager of Ralph L. Smith Lumber Co., and vicepresident of the National Lumber Manufacturers Assn.. returned home late last month from a European vacation with all the trimmings.

Berneice Cook, "girl F'riday" to her husband, ..Doc, Cook, at the Los Angeles wholesale firm of D. O. Cook, Inc., is back on the job following an 18months' leave and the boys in the industry are glad to welcome her return.

Al Maf,ttn has joined the wholesale sales staff of McCoy Lumber Co. in L. A.

Sunset Moulding's Ga,yle Morrlson and his wife Merideth returned to Yuba City headquarters in mid-October after several weeks in the east on company business.

Art Evans, west coast lumber and plywood figure, has retur"red to California from Arizona and is now attached to Bay Pl5rwood in the San Francisco area and living in San Mateo. fvalee and Tilly are reported happy to be home in the Golden state.

For t0llc Dimension and limhrs

Seleet Slructurcrl & Construclion & Brr Gufringr

Direct ilill thipment vio Woter and Roil from Woshington - Oregon - Golifornio ltills

Itlcmber los Angctes Ghornber of Gornmerce Associsre |fcmber 5o. Cofif. Reroil fumber Assn.

Slocfrs ot los Angelcs Harbor !t Wilminglon &lcrminal lslottrd Docfrr

ENGETMANN SPRUCE O I{CMTOCK O RED GEDAR O DOUOIAS FIR

WE SELI ONIY TO RETAIT LU'YIBER YARDS AND TUMBER WHOIESAIERS

tlerchqndising

Merchandising simply means taking things from places where they are plentiful, and distributing them in places where they are needed. Of course, that refers to modern merchandising.

A lady ran into a very different type of merchandising

Shdchoq Dwz?l'afia

Designe d l& Modern living!

not long since. She was in Mexico and in the shop of an old Mexican chair that she admired very much.

An

she saw a

She asked the price and he quoted her fifteen pesos. Fifteen pesos for that lovely chair ! I'll get a dozen of them for some friends, thought she. So she asked him how much for a dozen just like that one.

The old Mexican figured solemnly for a minute and then quoted her. He wanted fifteen pesos and twenty-five centavos each, for twelve like it. She was astonished. She was chagrined.

Why, she asked, would he sell her one chair for fifteen pesos, but charge considerably more if she bought a dozen?

He spread out his hands and pursed his lips.

"SO MOOCHA TROUBLE." he said.

Cqliforniq Stote Forestly Boord Gommemorotes 7 sfrr Anniversqry

The California State Board of Forestry met in regular session, September 30, in the auditorium, California Academv of Sciences. Golden Gate Park. San Francisco. Matters considered consisted of the approval of several alternate forest practice plans and appointments to various advisory committees. Special reports were made to the Board concerning the 1960 forest fire season.

The regular session was followed by an "Extraordinary Session" of the Board at the same location starting at2:00 p.m. for the purpose of commemorating the 75th Anniversary of the creation of the State Board of Forestry, the first such Commission to be established in the United States.

An appropriate program was arranged for the occasion with Dean Henry J. Vaux, School of Forestry, University of California, Berkeley, presiding as master of ceremonies. Addresses were presented by DeWitt Nelson, director, Department of Natural Resources, and Dr. William N. Davis, Jr., historian, State of California. The dedication of a commemorative plaque was made by Chairman Kenneth R. Walker followed by an acceptance on the part of Dr. Robert Miller and a conducted tour by Dr. Miller where the original Forestry Commission held its first megljng, in the California Academy of Sciences on April 1, 1885.

Unllr.Fpty lwlrh rfopr) Unllr ilond wlth Gyrtql or ?Iofiff Unllr glo:rd llultlpl. Cut Up.

Georgio-Pqcific Corp. Concludes Rifter, Pilor R.ock Acquisitions

Portland, Ore.-Georgia-Pacific Corporation, in a special letter received by stockholders Oct. 5, reports that tlle merger of W. M. Ritter Lumber Company into the corporation was approved by the stockholders of both corporations on September 30 and became effective on October 3. The letter also covers acquisition of the properties of Pilot Rock Lumber Company in eastern Oregon, concluded on September 6, and states that both of these transactions will contribute significantly to the corporation's glowth, earning power and cash flow.

The Ritter merg:er brings to Georgia-Pacific about 300,000 acres of land, principally in Virginia and West Virginia, of which approximately 220,500 acres are timberlands of high-grade southern and Appalachian hardwoods.

The Pilot Rock properties, says the report to Georgia-Pacific stockholders, consist of approximately 100,000 acres of timberlands in and around Pendleton, Oregon, the timber being about 65le ponderosa pine. The related logging and manufacturing facilities have an annual capacity of 50 million board feet, and the cor?oration believes that this rate of production can be continued on a perpetual basis. The purchase price of the Pilot Rock properties was approximately $11.5 million, of which 910.5 million is payable over 20 years on a self-liquidating basis, geared to the timber harvest.

"Both of these transactions reflect and implement our policy of adding prime timber and timberlands to our reserves," the special report concludes, "and each enables us to obtain a further diversi-

fication of our product lines-Ritter, with its reserves of natural gas and coal; Pilot Rock, with its ponderosa pine, our first ownership of this species in Eastern Oregon. Together, they bring Georgia-Pacific's timber reserves to about one million acres in fee ownership, on more than 9OVo of which we also hold all mineral rights. To these reserves we apply the most modern forestry techniques which, coupled with our research programs, give maximum utilization of each tree and assure the corporation's continued growth."

GCDSSLI N - I{ARDIN G LUIUTBER G(O. Wholesale ltesf Coas] Foresf Producls ffi,ffi,,,

'fVlodernizing' School to Stort

Richheimer Modernizing Systems will launch its "school" for modernization contractors and dealers on November 7, Chairman Herbert Richheimer announces. Each training 5s5slen-trvo per month-will include 120 hours of intensive instruction in all phases of successful management.

Richheimer also revealed that Charles Abrams, president

Qualily Redwood

of Westchester Modernization Company in White Plains, N.Y., has been named president of RMS. Abrams had been for some months selling a highly detailed "Operating Manual" for home modernizers. That manual-a 400-page volume-has been incorporated into the series of management guides on which the RMS training is based.

Other RMS officers are Don Moore, vice-president, and Seymour L. Morgenroth, secretary-treasurer. Moore is former national executive director of the Home Improvement Council.

In addition to the actual training, participaling modernizers will receive from RMS a complete set of management manuals, a complete price book, contracts and other standard forms and a "Design Pack"-portable drafting equipment that Richheimer salesmen have found highly effective in selling big-ticket jobs. Total fee for training and these materials is $2,000. A five-year franchise agreement is available for modernizers interested in having an exclusive arrangement with RMS in their trading areas.

5o ll Turns Out Thqt rhe TTT Hos Wives, Too-ond They Prove No Hondicops

The 413th Terrible Twenty tournament was held at Monterey October 27 and, 28. The first round was at Monterey Peninsula Country Club on Thursday morning, and the second at Cypress Point Club, F riday morning. Both days were clear and warm, with no wind. Lathrop Leishman had a net 75 at t}re "Country Club" but King took the 2-day tournament with his 75 gross at Cypress, giving him a 149 total net. The higher bracket was tied by Bauer and Ruppert with 155's net.

The "Honse Race" results: 1st day, Leishman 75i Rekers, Ruppert and Bauer 75's 2nd day; King 66, Morris, Bauer and Ruppert 76's.

Most of the members stayed at the Mark Thomas Inn, where we had our breakfasts. Our dinner Thursday evening was also held at the Inn. Frank King, our Most Terrible, presided and, for the flrst time in our history, the wives were introduced. "New" wives, "old" wives, "charming" wives-we had fun. It was a grand tournament; while not the largest, it was golf at its best.

Our next tournament is at South Hills, I'riday, November 18, with an early starting time. Our Christmes party at Oakmont is set up for F riday, December 9.

Get to South Hills early (Mr. F'leming, Mr. Ruppert, Mr. McFadden!)-and to Messrs. Bauer, Rodecker, Huck and Bohnhoffyou are playing in the finals of the first six months Match Play Tournament.-H. M. Nting.

Rising Demond for Americon Lumber in Europeon Economy

The.thriving.Europeal economy is creating a rising demand for American lumber, says the Forest products bivision, Business and Defense Services Administration, U.S. Department of Commerce. The appraisal was based on information obtained in several Euiopean lumber centers. In making this summary public in lint with the Administra- tion's foreign trade promotion program, the Division stressed the effort that is necessary foi the American lumber industry to build this market, and laid down a blueprint for sales promotion.

The Division called attention to the fact that lumber exports of 91 million board feet to the European area in the first half of 1960 were I08/o greater than in the first half of 1959. By comparison, the rise in total U.S. lumber ex- ports to all countries was 26%-359 million board feet to 453 million board feet.

.Traditionally, U.S. lumber exports have consisted largely of species, grades and dimensions not generally alrailibie elsewhere. These items are more costly ihan common lumber, and are used principally for puiposes for which the Iatter is not as acceptable.

The Division anticipates further gains in sales of these h.igher-class lumber ifems if the Eiropean economy continues to expand, and says that the maiket could be broadened also if the common grades of American lumber could be delivered at costs competitive with foreign woods. One large Europeal importer was quoted as aelieving that lower grades of hardwood could be imported econoriically for factory use.

Europe buys both hardwood and softwood from the U.S. with _the species generally depending on the particular marke.t. Usually. importers buy a limiied number of species, tailoring their purchases to known customer demand. The Division ascribes the varying buying habits of the importers either to the selectivity factor oi in some cases, laik of familiarity with lolv-volume species.

The U.S. lumber trade with Europe is affected by com- petition from West Africa and the South pacific" areas. .which have recently e-merged as major sources of logs and lumber. Huge decks of large, high qirality logs in the"yards of importers and consuming plants-testiiy td this growing competition. -These hardwoods compete not only with U.SI hardwoods, but also with softwoods for some purposes. Production at one large plant specializing in masi produc- tion of furniture was based primarily on two species of West African woods in combination with various^veneers. Prior. to the war, this firm imported large quantities of American hardwoods for its operation.

Wood in the European area, as elsewhere, is facing grow- ing competition from metals and other materials, ia-rticu- larly in construction. In some countries wood is. a war casualty. Some building codes have been revised to limit the use of wood either as the aftermath of war economy. or for possible protection against attack. Houses .re apt to contain less wood per unit today than before the war. Nevertheless, popularity of r;r'ood ai a construction material seems to be gaining ground.

Generally, importers and consumers alike expressed a genuine interest in U.S. lumber. However. thev stressed that quality and appearance is a major factor in'consumer acceptanc€. U.S. shippers were urged to see that good lumber is shipped and that it arrivei in good condition. Importers felt that U.S. shippers would benefit by visiting customers' yard.s and plants to study their requirementi and the competition offered by foreign suppliers.

The attitude of the European lumber industry is that of a friendly welcome and a challenge to the U.S. lumber industry to share more in their market.

The Div-ision urges these steps as sales-promotion ideas for the U.S. industiv:

THE OUTSTANDING, DEPENDABLE AII.WOOD FIBER HARDBOARD PRODUCED IN SWEDEN BY EUROPE'S TARGEST MItt +++

Used lor the Posf Seven Yesrs by ]he Maior Colilornia

DOOR, CABINET And FURNITURE MANUFACTURERS +++

WAREHOUSE STOCKS AVAILABIE AT tOS ANGETES

SAN FRANCISCO

HOUSTON, Texos in DOOR Sizes, Stondord Sizes. olso rk" ond r/a" PERFORATED BOARD +++

CUT-Io-SIZE ON DIRECT r,UIt ORDER +++

Excfusive lmporters

H.ZWART & COMPAITY

l2l8 lBtn Building 3424 Wilshire Blvd. Los Angeles 5, Colif

DUnkirk 4.3t51

IT PAYS TO DEP

Better

OF Si"rro Redwood

1. Analyze all possibilities of reducing the cost of U.S. lumber to the European buyer, including freight, handling, and other shipping costs. Make a thorough study of this vital phase of the business.

2. Be sure that the U.S. product fulfills the requirements of the customer, not only at the time of inspection, but also when it reaches him. Has it deteriorated? If so, why?

3. Consider shipping bundled kiln-dried lumber, which

WOOD TANKS

r

Better Call Sierra"

BEVEL SIDING

Compony

7I2I TEIEORAPH TOAD

103 ANGILES Zl, GAUIOINIA NEvoda 641t9

may affect economy shipping and handling and prevent degrading.

4. E*plore further opportunities for dimension stock and cut stock. The saving in freight may make U.S. products more competitive with foreign products.

5. Promote secondary species and lower grades. The customer may be over-specifying. Show him how to use lower cost woods efiectively.

6. Help the imporler promote the -IJ.S. product. Supply information on uses and advertising aids.

7. Remember that the U.S. Foreign Service can assist in foreign countries. Supply the American embassies and consulai offices u'ith giading rules, use guides, promotional literature, and the llke. Commercial officers receive frequent requests from foreign businessmen for product information.*

*Addresses of offices of the Foreign Service of the United States are available in the Foreign Service List, which may be obtained from the Superintendent of Documentsr U'!. Government Printing Office, Washington 25, D.C., for 60 cents a copy. (Annual subscription for quarterly issues $2.00.)

New Northern Coliforniq Hoo-Hoo'Ette Club to Chqrter 3O lVtembers, Nov. l8

Final preparations are being made for installation of officers and initiation of about 30 charter members of the newly formed HooHoo-Ette Club of Northern California, to be held at Doc's Hilltop on Nov. 18. Installation and initiation ceremonies will be under the direction of Mrs. Ann Murray of the Los Angeles Hoo-Hoo-Ette Club No. 1 and a founder of the club.

To be eligible for membership in Hoo-Hoo-Ettes, one must be actively engaged in the lumber industry or one of its by-products. Their object is to provide a common ground of fellowship on which female employes of the lumber industry may associate.

At a meeting held recently in the office of Bob Middleton Lumber Co., the following officers were elected:

President-Kathy Trotter

Vice President-Martha Kleaver

Sec. & Treas.-Darlene Gaston

Publicity Chairman-Pat Jarrard

Initiation Chairman-Millie Logan

Board of Directors-F lorence Schroeder, Maureen Carey, Mary Lightfoot and Ethel Taylor

Anyone who has not been contacted and who would be interested in membership should call Kathy Trotter at CH' 1824A or CH. 3-3446, or Darlene Gaston at CH. 1-2131 or CH. 3-467f in Redding.

Hollywood Jr. showing adl'ustabl6 matal sash.

Hollywood Jr. Twins Are All-Purpose Doors

Say goodbye forever to old fashioned screen, sash and storm doors. for here are two all purpose doors...CoMB|NAT|ON SCREEN AND METAL SASH DOORS that fit all types of wall construction and harmonrze with any interior styling.

Ilote lhese 4-in-t ADI|ANTAGES

Comfort

a The Hollywood Jn Twins Dermit more light in kitchen and seruice porch6.

O Give adqquate easy ventilstion.

a Insect tlght, rust.prmf screns,

a Sarh Gla$ may bG clean€d with ease.

Gonvenience

a No mor6 detouring eround r supcrflu. ou3 extra door with an rrmful ot bund16.

a No mors srgglnS, tlimsy scrcen doors whlch lnvlte intrudeE.

a Acts ss an ldditionrl protoction for housewitG. Shs may @nveB€ with out. sidc6 through sash o[Ening without unlcling th! d@n a Burglarpr@t A simplc touch ot fin. geE lck3 sash. Write

t\ !f Economy

a Saves buying a Sash, Scren and Storm Door. HolltMood Jrs. are all 3 combined into L door.

a Saves on hardwafc, hanging rnd ptinting.

a Saves on expensive t€placements.

a Saves space . . The Hollyw@d JL Twins may be hung to swing in or ouL Leaves available tl@r space which is usually lost in kitchen or entry way.

Ponel or Flush

a Hdlyw@d Jr. Twins give you your choice ot a panel o. flush do. to harmonizc with 8ny style a.chit€cture or Interior dslgn.

a Flush dors svailablc in PhiliDDln. Lurun, Orient.l A3h (Sen) or Eiich.

a Panel d@F available In pine only.

Club | | 7 Meets Nov. | 8 ot El Rqncho Verde

Inland Empire Hoo-Hoo Club 117 has scheduled a dinner meeting for November 18 at 7:59 p.m. at El Rancho Verde Country Club in North Rialto. The menu will be Prime Rib at 94.75. The day's golf play is in the hands of Ken Dietel or Stark Sowers. Besides the usual fellowship and business discussions, a report is expected on the current NRLDA Exposition in San Francisco, Nov. 13-16, from the first returning delegates.

Club 117 is now looking ahead to its annual Concat of the current term. It is down for January 13 on the calendar and the enthusiastic (?) crowd of Kittens is expected to be rounded up (with their eyes open) for the skulduggery.

Blqttner-Bqhr to New Socrqmento Locolion

Blattner-Bahr Distributors of Sacramento, formerly located at 3752 West Pacific Avenue, moved into newer and larger warehouse quarters at 8581 Middle Jackson Road in Sacramento on October 31.

(Tell thent Uou s&w it in The Californiu Lumber Merchant)

Folling the Big Ones

By Rolf D. Glerum, West Coast Lumbemen's Associetlon

Comparing modern man with his ancestors, we find many things in common. But a notable similarity exists in the material both use to make their homes-wood.

The first and major step in the involved process of making a tree into lumber is, of course, cutting down the tree. This is no mean trick, and he who thinks that it just takes a few saw cuts and a dramatic cry of TIMBER-R-R-R! is sadly misinformed. The act of falling a tree is a tedious process, and one which, like countless other jobs in the forests and mills, takes years of on-the-job experience. It is doubtful indeed that one can find a book called, "IIow to l'all a Tree ln Ten Easy Lessons."

Present-day logging operations have

changed considerably from the past, both in scope and method. Today's stump is much closer to the ground, for instance, because of the added amount of good, clear lumber that can be obtained from two or three feet of stump growth, often left on the roots by logg:ers of tfie past so they could work above the thick underbrush. Many tools essential to Paul Bunyan and his friends are hardly used to fall a tree today-the hand crosscut saw, double-bitted axe, and so on. These jobs are done largely by machines.

The main consideration when falling a tree is to incur an absolute minimum of breakage in the tree. Even the largest Douglas fir can snap in two if it should fall across a stump or a high piece of ground. And if the tree should fall across a ravine, the top could break ofr upon impact and ruin scores of feet of otherwise good timber.

After the path of fall is determined, the

falling crew clears away all underbrush and growth from around the base of the tree to provide working room and give them a clear avenue of escape,

The direction of fall is determined mainly by the undercut, put in by a gas-powered chain saw. The undercut may be made by two parallel cuts close together, with the wood pried out or a wedge shape, reaching r/s to r/z the distance into the tree. Taking into consideration the degree of lean and the distribution of upper branches, the undercut is made so that, upon t}te tree's fall, the two adjoining surfaces of the cut will meet and direct the tree to its predetermined bed.

Wedges are placed in the tree for two reasons-to prohibit pinching of the saw and to help direct the tree in its fall. It sometimes happens, especially in big timber, that the undercut is made and the final cut comes in from the other side aII the way through, and the tree still stands, balanced, as it were, on its own trunk or held by limbs of adjoining trees. In this case, wedges must be inserted in the cut to topple the tree.

The flnal cut, from the opposite side of the undercut, is extremely important in that it must meet the undercut just right so that the stump will not "barber chair," that is, have a series of long splinters pulled from the middle of the tree when it falls. Here again, good wood can be ruined.

Protect against the costly effects of termites, decay, and fungus attack with job-and time{ested Boliden Salt pressure-treated lumber by Mc0ormick and Baxter.

Dollar for dollar, Boliden Salt pressuretreated lumber is your best bet for mudsills, posts, joists, framing members, patios, porches, fences. Because of its proven protective qualities lumber pressuretreated with Boliden Salt is being recommended and used by ever increasing numbers of architects and builders.

Weather conditions in the woods naturally are important to logging operations. High winds will shut down most falling, as it is impossible to direct a tree's fall in a 10 or 15-mile-per-hour variable wind. West Coast forests also are shut down during periods of hot weather and low humidity, due to the forest-fire danger created by man and his machines.

Pacific Northwest logging has changed a great deal in the past century. Crawlertype tractors have replaced oxen, gas motors have substituted for men's muscles and powerful chain saws now do the work of the old crosscuts. But one thing that will never change is the sight and sound of falling timber.

ilohn Holla,nd Wtth Lujon

John Holland, who spent four years in the sales division of Hammond Lumber Co. and two years as F'resno branch manag:er of Horizon Door Co., is now vice-president of Lujon Corp. in Van Nuys.

A Pacific Northwest lalling crew makes a wedge-shaped undercut in a Douglas fir, Notice that all underbrush and debris have been cleared away from around the base of the tree. The tallers wear "tin hats" for protection against falling limbs.

TWX: V NYS 8299

COffIPANY

Thrifty Retqilers Pick Up at Carlood Prices From Our Wsrehouse

wirh Iumber

Aborigine Lumber Announces Merger

_ Mendocino, Calif.-Merging of the Aborigine Lumber Co., the Mendo-Coast Lumbtr Co., and the Mendocino Truck Lease Co. into one corporation, effective August 1, 1960, was announced early in September by company officials.

Officers of the new organization, whose offices are located in the Hardell building, are James B. Rogers, president; Jack Bouldin, vice-president, resources ; William- J. Knudson, vice-pre_sident, sales; Jack Tarason, vice-president, spe- cral sales ; O. N. Eubanks, vice-president, superintendent of manufacture; M. B. Giesy, vice-president, production, and Harry Calbom, secretary-treasurCr.

_ Aborigine Lumber Company began operations in the Fort Bragg area in January IgSZ. ln-tg5Z it acquired all the stock of the Mendo-Coast Lumber Co. and, in 1958, acquired all the stock in the Mendocino Truck Lease Corp. The company operates a mill four miles south of Foit Bragg on Gibney Lane, a mill two miles north of town, and a cut-up and prefab plant in the Fort Bragg city limits.

Daily production is 250,000 feet. They also operate a fleet of trucks for deliveries to California customels. Additionally, the company owns and operates a cattle ranch in the Yakima Valley in Washington, and headquarters for the firm in Longview, Wash.

(Tell them Aou sau it in The Catifornia Lumber Merchant)

Flnal plans for the American Ifardboard Aseociatlon's "Plus Values" publlc relatlons and advertlslng prog'ram were completed at a recent meeting of the group's Promotlonal commlttee. Attendlng wero

(left to right): Dan Koch, Weyerhaeuser Company; lV. B. Franck, Donald Linvl[e, Lee Schooler, Hugh Llneweaver, Tim Morrow, Dave Marti; Eart Hadland, Masonlte Corporation, and Frank Rovsek.

Eqrl M. ond Eqrl K. Bleile Stort New Wholesqle Lumber Business in Sqcromento

Sacramento's newest wholesale lumber and plywood products concern, a father-son partnership of Earl M. and Earl K. Bleile, has been formed under the name of Earl Bleile Forest Products Co., P.O. Box 4265, T&C Station. The new firm occupies the same ofrces formerly used by Earl K. Bleile during his two-year association as Northern California representative for ParrThomas Lumber Company, which has since discontinued its Sacramento branch.

, Earl M. Bleile (right) brings 40 years ,. of lumber experience into the new company, the last 14 years as g:eneral salesmanager of the Roseburg Lumber Company. A na, tive of Indiana, Mr. Bleile started his

lengthy lumber career in 1920 as a stenographer for the old Oregon American Lumber Company at Vernonia, Oregon. He moved up through that organization to the shipping department as tallyman, then to timber dock foreman, shipping clerk and other supervisory positions until March 1932, when he accepted a position as assistant salesmanager for Westfir Lumber Company at Westfir, Oregon.

Bleile later became salesmanager of Westfir, where he remained until February 1943 when he joined Frigham Lumber Company as salesmanager, a position he held with the successor company, The Robert Dollar Company, Glendale, Oreg:on, until joining Roseburg in February 1947.

Earl K. Bleile was born in Carson, Louisiana, within earshot of a sawmill whistle, and was only six weeks old when the family

moved to Vernonia, Oregon. A'47 graduate of Oregon State College, Earl saw service as a radar-navigator on B-29 Bombers in both WWII and the Korean War and began his lumber career in 1947 with Sterling Lumber Company. After several years with Sterling, working in difrerent capacities at several of the company's branch yards, Elarl entered the wholesale end of the business with Superior Lumber Sales Co, at Sacramento during 1952. He remained with that flrm as a trader and salesmanager until late 1957, when he and Harry Finney opened the Sacramento ofrce for Parr-Thomas Lumber Company of Elugene, Oregon.

sovet llt E,..soves W0RK,..tovet il0nEYt

Biesest Sales Potential in Years! Solana's new SSS Cedar Paneling ir-T"tin-l.ooth machine pre'finished in depth to cut finishing tosii up to 8O%ot Actually'reduces the 6 finishing steps formerly iequired to one linele finish coat! Luxury wood paneling at huge sliincJto help voui customers build more house for less money!

SoiJnZ grano'Super Satin Surface Cedar Paneling means sales for you!

Bie Sales Development Program ls Pre'Selling Your Customers!

So'iana's Ed. Heaine is conducting a full'time sales development broeram with architects, designeis, builders and contractors in [neios Angeles area. All sales are through established local retail lumber dealers onlY.

FOR THE FULL SUPER SATIN SURFACE STORYin the Los Angeles area, call Ed. Hearne, REdwood 7-6691' Corona. . In san Diego & lmperial Counties, phone Solana Cedar & MillinS Co., BElmont 4'3437 or SKyline 5'1131 ,.sotana Brand" is the trademarkofr"r::,T:atli:t satin surrace cedar Panelins

SOLANA CEDAR & MILLING COMPANY

Earl

men. They are also the brother and father, respectively, of Harry Eleile of Arrowhead Lumber Co. in San Bernardino

New WCIA Grqdes & Uses Book

Detailed and easily understood information on the Grades, IJses and Specifications of West Coast lumber is available in the West Coast Lumbermen's Association's new 20-page booklet, printed in black and brown and the standard 8f"xll" size.

The species of the Douglas Fir Region-Douglas fir, West Coast hemlock, Western red cedar, Sitka spruce and White fir-are covered at length, with descriptions and photographs of typical grades and patterns of finish lumber, siding, boards, framing, joists and planks. Conversion tables are included for both construction and finish lumber, giving the conversion from FBM to square footage and lineal footage to FBM.

Illustrations of drop siding, ceiling and paneling patterns help the buyer or specifier see what he is p_rescribing.

The latest information on stress grades for construction

K. Bleile (left) and his father, Earl M. Bleile, wellknown West Coast lumber-

Plywood bank and single sheet handling are simple operations when J-F "end loader plyRacks" are in your warehouse. Practical design and "stand up" structural steel construction (in 8', 10'and l2'heights) gives you custom quality and complete utility at a truly reasonable price.

Let Johnson-Flaherty show you how to accommodate as many as 220 ditterent types ol plywood in just 100 linear feet.

HAVING DIFFICULTY WITH DEPOSITS AN D WITH DRAWALS FROM YOUR PLYWOOD BANK?

lumber is a new feature of the publication, plus four pages of roof-decking information. This latter s-ection iniludes information on grades, insulation, moisture control, fire safety,and installation, plus pattern illustrations of V joint, acoustical and combination and double tongue and groove. Span tables for decking cover 20, 30, 40 ind 50 l6's. live load for si.mple span constrrrction, random length and combination simple plus 2-span continuous.

A brief summary of kiln drying points out to the architect or specifier the fact that all lumber, no matter how wet or dry,_ will absorb or lose moisture during shipment and at the job site,_until.it is in equilibrium with thl humidity of the surrounding air.

Another added feSture of the new booklet is a list of !W-i_cf_and special West Coast lumber products as covered in WCLA's "Where to Buy" directory. The list separates the products into those available from a retail deaier and the larger items or specialty stock available from a wholesaler or direct from the mill.

The back cover contains a bibliography of WCLA's publications of interest to architects ind builders. with a brief description of each booklet.

^ Copies of West Coast Lumber Grades, IJses and Speci- fications may be had without charge from West ioast Lumbermen's Association, 1410 S.W. Morrison Street, Portland 5, Oregon.

Ooklond Depodments Reorgonized

Oakland's municipal building departments have been re_ organrzed and a new.pos.ition- of building and housing ad_ ministrator created. Under the new seiup ,e.orn-""rrded by City M.anager. Wa.yn9 E,. Thompson, James A,,.tin i,"i Deen appotntecl etectrlcal superintendent and Tack E. Tav_ lor named to the new building and housing poi;tion. - -'

PINE-SPRUCE-CEDAR FIR - RED\Ur/OOD

ALAN A. SHIVETY WHOtESAtE

Adiustable self locking ,,steps" are held securely by gravity tension supporting and separating plywood stacks or other material as deep and as high as desired.

1625 Glcvclond Rood L A. phonc: OIINDAIE 2, CAltF. GHopnon J-2O6!

Centrql Cqlifornio Dry Kiln Glub Minutes of Meeting, July 16,196o Americqn Foresl Products Corp.'

Plant Tour North Fork, Cqlif.

During the morning, the group inspected the sawmill, air drying yard, and dry kilns. Developmental work being undertaken of interest in the field of drying was the construction of a new dry chain and the establishment of an additional air drying yard.

Luncheon was hosted by American Forest Products Corporation at the South tr'ork Inn.

Business Session

The meeting was called to order by Vice-President Joe Hughes in the absence of Flavel Grubb, who was unable to attend the meeting. Barton Ecklund acted as recorder.

The minutes of the March 18 meeting were read and approved with the correction of the company name of Associated Lumber & Box Co. to American Forest Products Corp.

A report on the 1960 annual meeting of the West Coast Kiln

Club held in Missoula, Montana, was presented by Joe Hughes. He also read the report of the CCDKC activities which had been presented at the business session of the annual meeting.

Among matters of interest, it was determined that the Northern California-southern Oregon club wiII host the annual meeting in 1961. Harvey Smith described the report he had 8:iven at the Technical session of the meeting on moisture segregation studies made on white fir and ponderosa pine. This work will be described in full at a future meeting of the C.C.D.K.C.

Vice-President Hughes then reported on the C.C.D.K.C. executive committee meeting held in Berkeley on March 30. The members attending the business meeting' were F lavel Grubb, Joe Hughes' Harvey Smith, Jim Jacobsen, and Eric Ellwood.

During the coming year, it is intended to set up a number of panel discussions in addition to featured speakers. Attempts also will be made to set up cooperative research among club members so that problems of mutual interest can be studied and attract more senior management personnel to the Club meetings. It was felt that design of club meeting prog:rams to attract this group would be one of the most effective methods.

Vice-President Hughes then read a letter from Ed. Knight relating to the role of management in kiln clubs. In the following general discussion of kiln club activities, several suggestions were made, as follows: a) separate notices of meetings and minutes to be sent to senior management personnel; b) minutes of meetings should be mailed fairly soon after the meeting: instead of the present practice of including them with the notice of the next meeting; c) a yearly report of kiln club activities be sent to management along with dues notice; d) a joint meeting'to be held in the coming year with the sawmill club; and e) a questionnaire be circulated among members requesting preferences in discussion topics or speciflc problems they would like discussed.

Mr. Art Uhl donated $5 toward the increase in cost which would result from a) and e). Doug Skrimager made the point that one of the main values of the meetings were the plant tours which he felt often suggested new ideas and approaches. This aspect could not be satisfactorily recorded in minutes.

The new officers of the C.C.D.K.C. for 1960-61 were then elected to take office at the conclusion of the current meeting. The results of the postal ballot were as follows:

Joe Hughes, Hughes Bros. Lumber Co., President; Doug Skrlmager, American Forest Products Corp. (North Fork), 1st VicePresident; Joe Glbson, Placerville Lumber Co., 2nd Vice President; Harvey Smith, Pacific Southwest Forest and Range Experiment Station, Sec.-Treasurer.

The secretary announced that the following meeting would be hosted by Setzer !'orest Products, Inc. in Sacramento on September 9.

Technica,l Session

Art Uhl of Texaco Reflning Co' spoke briefly on the two main types of asphalt which may be used for kiln sealers and described the characteristics of the kiln sealer his company markets.

The main speaker for the Session, Dr. Eric Ellwood' then presented a discussion on "r'lttle known uses for steam ln lumber drying."

In conclusion, it would appear that although steam is available to most drying men, we have overlooked the full possibilities of its use.

Harvey Smith announced to the group that he is now responsible for producing the FPRS Wood Drying Division News Digest and would welcome suggestions for articles.

Vice-Chairman Hughes then thanked American I'orest Products

Selling the Producls of lhe llcGloud River Lumber Go.

Wholesole Only

ADoms | -4211

6y"o PRODUCili

FOR IU'IIBER DEATERS

. The Bequtiful Bolboo Aluminum Sliding Gloss Door.

o The Deluxe Royol Feotures lhe Most Exciting Innovotion In Sliding Door Hordwore.

"lyco" Brond Coliforniq Pine Mouldings - "Copri" Sliding Gloss DoorsSASHWOOD WINDOWS -- DOORS

Hollywood Combincllion Doors -- "l,ltco" Aluminum CcsementsRylock Screens

"lyco" All-New Aluminum Screen Door ls Competitively Priced

R.O.W. Wood Window Units -- Aluminum Frcme Screens -- R.O.W. Sliding Units

"lyco" Horizontol Aluminum Sliding Windows Are the Finest

Louver DoorsShutters(qssmenls -- Rylock Aluminum Sliding Windows

Stondqrd Brond Moteriols for lhe REfAtt tUfr^BER DEATERS

lwo Worehouses fo Serve You -

T. AA. COBB COA,TPANY

tOS ANGETES I I

58q) S. CentrolAve.

ADons l42ll

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Highwoy 99-E

SHerwood 34253

Corporation for the tour and lunch. The meeting adjouraed at 3:10 p.m.

Respectf ully submitted, Eric L. Elllwood Secretary-Treasurer (past), CCDKC

SAN DIEGO I

4rh & K

Richard Cyr

Wilbur Preston

Bert Butler

Willard C. Eean

Eric Ellwood

Bart, Ecklund

Harvey H. Smith

Robert Erickson

Joe Hughes

T. Wheeler

Doug Skrimager

B€rt Dinco

John De Silva

Micfy Bagley

Fontqno Yqrd Now Honsen Lumber Co.

With the recent retirement of Glenn Sargent, the Hansen-Sargent Lumber Co. at F'ontana, Calif., is resuming the orig'inal name of Hansen Lumber Co. in its same location at 16929 Arrow Blvd. Vern Altrock manages the retail yard, oldest in Fontana and in business since 1925. Dufr S. Hansen was the other partner of the old name.

Redwood

Redwood Empire Hoo-Ifoo Club 65 will hold its annual Fall Ladies Night Social on Saturday evening, December B, at the Highland House in Santa Rosa. Charlie Wiggins, Joe Schaeffer and Pete Sharp are this year's organizers of the popular afrair, and tickets (a nominal $10 per couple) are now on sale and available from any of the club's ofrcers and directors.

9O-Fl. Douglos Fir From Forests of Oregon Selected for Notion'3 | 960 Ghristmos Tree

A 9O-foot Douglas Ftr from the forests of Oregon will .be the center of attention when President Elisenhower lights the oftrcial tree for the Christmas Pageant of Peace this year in Washington, D.C.

The "perfect" tree, selected last month by State of Oregon foresters from a host of entries, was found on timberlands of Georgia-Pacific Corporation near Springfield, Oregon. Springtreld is in the heart of Oregon's great Douglas F ir forest area.

Early in December, with proper ceremony due such a privileged tree, it will be cut, carefully loaded on a railroad car and hustled across the country to the White I{ouse. A few days before Christmas, one of the biggest and most important treedecorating jobs in the world will be under-

taken by skilled workmen from the National Park Service.

When the final touches are complete, ceremonies headed by President Eisenhower will dedicate the tree and the Christmas Pageant of Peace to t}re hope of all mankind for peace in the world.

The Pa,geant was established a number of years ago, after World War lI, and is administered by private individuals as a non-profit activity. OfEcials make an attempt to provide the White House with each year's tree from a difrerent section of the United States.

Albert Arnst, well-known Portland magazine editor, is credited witlr having tJte state of Oregon selected to provide this year's tree. Arrangements were started two

INTAND TUMBXR COMPANY

A few days before Christmas this year, this speciel Douglas Fir tree from the state of oregon will be dedicated to world Deace by President Eisenhower as the nation's ofiicial tree. Above the "perfect" Yule tree is pointed out by Carl Raynor, a timberlands manager for GeorSia-Pacific Corporation, to fellow forester George Bradshaw and oregon State torester Don Maus.

years ag:o to gain the honor during 1959, Oregon's Centennial year. Previous commitments, however, made the state of Montanra the choice for 1959.

fn order to prevent vandalism and souvenir hunting, the exact location of the tree is being carefully guarded by Georgia-Pacific and state foresters.

Bert Adqms Heods Club I 17 This Term

A complete list of the 1960-61 o6cers has been received from Inland Empire Hoo-Hoo Club 117. Heading the slate this term is Dealer Bert Adams of the Adams Lumber Co., San Bernardino. as president.

Other ofrcers are: Vice-President, Jerry lVestphal, Inland Building Materials Co.; Secretary, Bod lilllson, Big Ben Sash & Door; Treasurer, Scott McIntJ[e, Rialto Lumber Co.; Directors--4ilenn McConnell, Apple Valley Lumber Co.; Terry Ware, Corona Lumber Co., and Hanley Hart, Inland Lumber Co. The past president, Gordon Greenslade, was appointed Vicegerent Snark.

Slump in Housing Storts Felr

In Western Pine lumber Shipmenfs

Portland-The following report for third quarter, 1960, production and shipments of Western Pine region lumber products and estimate of probable fourth quarter, 1960, shipments was issued by W. E. Griffee, secretary-manager of the Western Pine Association:

"The third quarter saw the sharpest year-to-year drop in both production and shipments that the Western Pine industry has experienced in a long: while. At the same time, stocks reached close to a record level.

"Preliminary estimates place third-quarter production at 229O

"The Deoler's Suppliey-\lsyg1 His Competitor"

RAIL or bY TRuctr qad

Douglas Fir White Fir Redwood

Sugor

Red Cedor Shingfes Royal Ook Flooring

million board feet, 75.7/a below the third quarter of last year. Production of 6754 million feet in the first nine months was down only 5.8o/o from the same record period in 1959.

"Third-quarter shipments of 2113 million feet were ofr \7.57o from a year ag'o. Nine months' shipments of 6460 million were down 10.2/p and were nearly 300 million feet under the output during the same period.

"Stocks are estimated at about 2110 million feet compared with 1689 million at the end of September 19b9.

"The predicted faJl upturn in housing has been slow in materializing. August housing starts were 8c/o above those in a very disappointing July, but both flgures, if we aJlow for the number of working days in each month, were close to the trend of the last several months when starts were lagging 18 or [g/o below a year ago.

"Shipments of lumber from the Western pine region really held up very well, in view of the housing slump, until the last couple of months. Then shipments of factory grades fell off very sharply. Much of this drop was due to stock-reduction programs of millwork manufacturers and distributors.

"The use of lumber for wooden boxes by factories in Califomia and southern Oregon is one of the brighter spots in the picture, even though there has been a drop of 6 ot 8Vo from a year ago. ff anything, the shook demand seems to be better than it was earlier in the year.

"The demand for lumber this fall will depend partly upon general business developments but the outlook is more encouraging than it was several months ago. Retail yard stocks are low, the millwork industry has at least partially liquidated its inventories,

and a modest upturn in housing starts is being predicted.

"Based upon the above factors and all other available information upon prospective demand, it seems probable that, during the fourth quarter of 1960, shipments (consumption) of lumber from the Western Pine region will approximate 180 million feet, or about 75/6 below those of the fourth quarter of 1959.

"This report covers a^ll eleven of the species produced in the Western Pine region. The pines account for about half the regional output."

Ponderosa Pine

Pine

Bronch Oftcc & Yqrd FRESNO, CAUFORNIA 165 South Firrl St. AMhursr 8-5343

Brondr Ofice & Yord PEIAlUTIA, CAIIFORNIA 793 Wilson Streel POrter 3-201|

FOREST PRODUCTS WEEK USHERS IN FINGERJOINT IUMBER, II]LESTONE

Portland-A lumber product milestone was passed-by coincidence on the country's first National Forest Products \ileek-as finger-jointed framing lumber received oficial recognition by FHA the week of October 16.

The govornment agency lssued a matorlals releoso on lts use as vertlcal structural members, or studs, on FHA-insured proiects.

Finger-jointing provides a mearx to manufacture lumber to any desired lengths, according'to Carl A. Rasmussen, director of the Western Pine Association research laboratory which spearheaded the efrort to gain official recognition for the product. Its development has been carried on by numerous Sroups and companies, and it has been used in light construction for some time.

The process involves the machining of fingerlike tenons into the ends of lumber pieces. These mesh as short lengths are fitted together, and large surface areas are brought into contact with wood-welding glues.

F inger-jointed studs are as strong as non-jointed lumber with comparable characteristics normally found in stud material.

The FHA materials release covers the use of 2x4 and 2x6 lumber used primarily as studding up to 10 feet in length, but also for headers, floor plates and trimmers. Official Western Pine Association grading rules for framing lumber apply, and the 11 Western Pine region species are included.

The Western Pine Association laboratory is to be an authorized testing agency to assure quality control in the product maiufacture.

He said the federal agency action should create expanded markets and production of finger-jointed structural products. This, in turn, will allow more complete utilization of raw material available to the sawmills.

"It also will contrlbute to the stabiltty of tho lumber lndustry economyr" ho sald. "And. moro cut-to-length framlng lumber wlll be readlly a,vallable to the module-consclous houslng lndustry."

F inger-jointing is already a common practice in wood mouldings, and is utilized in the manufacture of "wideboard" and other products. Its use means lumber can be manufactured to any length or width, with restrictions set only by the size of equipment.

Rasmussen pointed to a growing impact of research on the lumber industry, of which the glued-lumber products are prime examples.

"Glue has given us a means to panelize or lengthen lumber in many ways. A primary example is sheet-board, which consists of standard boards laid side by side and bonded by heat, pressure and powerful glue between layers of strong kraft paper. The result is a panel of boards possessing remarkable rigidity. It is now being manufactured by six Western Pine region sawmills, and is finding growing acceptance on the market as sub-flooring and roof and wall sheathing."

The lumberman said developments now underway will continue to enhance lumber's natural properties, and bring them into play in ways to make lumber more useful than ever.

"Progr€as ln modern electronlcs has us on the vorge of several major brea,kthroughs ln lumber sciencer" Rasmussen declared. "Wood-ohemlstry has also advonced to the point where we ero almost roady for some revolutlonary developments."

Most efforts, he said, are directed toward making fuller use of wood in its existing fibre form, rather thanr breaking it down or reshaping its basic formations.

Western Pine association researchers have been working: for several years on "sophisticated" lumber equipment such as electronic guided machines that take knotty or lower grade boards in one end, while small pieces of perfectly clear and unblemished lumber comes out the other. These can be end and edge-glued into handsome clear lumber panels of various lengths and widths.

Until recent years most of the group's research efrofts were on such less glamorous projects as brown stain control, lumber seasoning, utilization studies, knot sealers and preservatives.

One of the lab's developments which has had long-lasting and far-reaching returns was the introduction of pentachlorophenol as a preservative for wood windows. The colorless, odorless treatment has a virtually unblemished record of performance over the quarter century since it was first put to use. Almost every major wood window manufacturer today uses the process.

IHPA Welcomes 9tofes Morine-lsfhmion Agency

Gordon Ingraham, secretary-manager of the Imported Hardwood Plywood Association, welcomed States Marine-Isthmia.n Agency, Inc.. of San Francisco. as an associate member of IHPA last month.

Redwood

SllSS lumber Co,, lne,

New U.5. Plywood 5o/o Producfion Cut

United States Plywood Corporation announced Nov. 2 a 1Vo reduction in its West Coast flr plywood production schedules for the month of November. Gene C. Brewer, company president, said tJle new production cut was motivated by an indicated decline in demand for flr plJrwood during November. The 5/a reduction will bring the company's West Coast fir plylvood production level for November to 75Vo of rated capacity, he added.

Redding Givic Luncheon Hosts Stort Of $l4 Million Cslqverqs Cemenr Plonf

The Redding, Calif., Chamber of Commerce recenily hosted a community-wide welcoming luncheon for officials of Calaveras Cement Company, a division of Ttre Flintkote Company, to herald the start of construction of a new 914,000,000 Calaveras plant north of the city.

Wm. Wallace Mein, Jr., Calaveras president, told the gathering of 125 civic leaders that "I consider this location a once-in-alifetime combination of raw materials and facilities for a new eement manufacturing plant. We have over 60 million tons of. g27o pure limestone, a large quantity of high-grade shale, a genily slop- ing site between a main line railroad and a super highway, and access to low cost fuel. In addition, we are situated in the center of a fast-growing market area."

Tho Redillng plant will provlde coment for the company's customers ln northern Californla, a,nd southern Oregon starttng about September, 1961, Meln declared.

Cauing attention to tlre increasing automation of the cement industry, Mein reported that the latest technologieal ideas will be incorporated in the new plant. Normally employing from 80 to 100 men, it can be kept in operation on week-ends with a crew of only five, he said.

Ma,Iono Named Begional Sales ltlanager

Promotion of F'ra^nk MaJone to the newly created position of re- gional sales manager-Southern Califorrria tenitory, is announced by F ilon Plastics Corporation. Ife will coordinate all dealer and industrial sales activities in the territory. Malone formerly was industrial sales manager for Southern Califoraia.

Los Angeles Hoo-Hoo-Ettes Feqsl on Howqiicrn Luqu of Sollye Bissell Home

The October meeting of Los Angeles Hoo-Hoo-Ette CIub No. 1 was an outstanding event. Sallye Bissell, president, invited the lumberwomen to her home for a typical Hawaiian Luau, complete with roast pig and raw flsh and all of the other good things that make up a luau menu.

There were 54 girls in attendance, including some of the members of Club 6 of San Fernando Valley. Each girl came in Hawaiian costume and the muu-muus made a most colorful spectacle.

The winners of the best costume were Phyllis Hawkins, Max Hardwood-Wall Dry Kiln, and Mary Sheldon, E. J. Stanton. Realflower Hawaiian leis were flown in from the islands and the six girls rvith the lucky numbers each won one.

The winners of the real-flower leis were Bess Diffey, Fern Trucking Co.; Norma Boyce, Allied Veneer Co.; Margaret Giadish, Tarter, Webster & Johnson; Sallye Bissell, Weyerhaeuser Lumber' & Plywood division; Marge Taylor, E. J. Stanton & Son; Rose

Mary Heffern, Weyerhaeuser, and Orinda }Jazen, Tarzana Lumber Co.

After enjoying the wonderful dinner, there was a short business meeting'.

Plans are being made for their Christmas projects, including the LeRoy Boys' Home, and a scholarship established for some person who wishes to continue their education in the lumber or business field. The girls are all selling Christmas cards made by Irene Ridgeway, the polio victim who is an honorary member. Ali in all, it was a fun-packed evening with many plans to forge ahead in the line of philanthropy.

T0P LEFT (in Photos below)r Weyerhaeuser Sales'Rose Mary Hetfern and Sallye Bissell in latter's living room, scene of the Luau. CENTER: All lrom E. J. Stanton & Son-lvarge Taylor, Mildred Durton, l\4ary Sheldon, Ruth Armand, Jo woodson, Betty Morrill and Mildred Abbott. ToP RIGHT: ""rt Tnldi,ir,ltfin, Kwith Phyllis Hawkins of Max Hardwood B0TT0M PANEL-Lower Leftr lVarguerite Dixon, Violet Neal, Anne Murray, Phyllis Hawkins, Sallye Bissell and Jessie Culbertson. LoWER CENTER: Tarzana Lumber's 0rinda Hazen was one of the winners of the real-flower leis. LoWER RIGHT: Miss Norma, Marguerite Dixon, [4ary Sheldon, Violet Neal and Nelle Holland in the crowd at table. Did you ever see more colorful costumes or table decorations? And the Los Angeles lumberwomen have these kind of good times ALL the time after their business hours.

BEECH, qnd MAPIE FIOORING Brodley Unit Wood Block Flooring Higgins Lominoted Block Flooring Ook Threshold qnd Sill

wall paneling. quality product, we have 25 years consistently improved manufacture and widened the signs to satisfy the high estern builders and familieses. lor

CENTURYff;&ffiT

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7251 East hndu Street, los lngeles,22 RAymond 3-8271

@d-Zb completes a ffiffimffiw CENTUI ffiffiffiffiffi

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7251 East Gondor Street, l, RAymond 3-8271

Signol Corps-Businessmen's Lunch Scheduled

Southland businessmen will learn how to do business with the U. S. Army Signal Corps at a luncheon sponsored by the Los Ahgeles Chamber of Commerce at the Chamber building, 404 S. Bixel St., Monday, November 21. Principal speaker will be Brig. Gen. Charles S. Hays, Commanding General of the U. S. Army Sig'nal Supply Agency in Philadelphia, who will reveal what his agency will buy and spend during the remainder of the current fiscal year and in 1961. AIso scheduled on the program is CoI. B. R. Painter, Commanding Officer, Western Regional Office, U. S. Army Sigrral Supply Agency, Pasadena, which includes the contract administration of Signal Corps supplies in the eleven western states. Another highlight of the meeting will be a question-and-answer period presided over by a six-man panel of experts.

F'or reservations to the November 21 luncheon, contact the domestic trade department, Los Angeles Chamber of Commerce, HUntley 2-4010.

Apploton Acquires Mater Works

The Mater Machine Works, Inc., Corvallis, Ore., manufacturers of packaged and automated sawmills, on September 1 became a division of the Appleton Machine Company, ?7-year-old makers of pulp mill and paper machinery of Appleton, Wis. Tany (correct) Agtonin, president of Appleton, said the purchase involv-ed Mater company's manufacturing, sales and eng:ineering', but no machinery or real estate in Corvallis. Sales and engineering will be continued at Corvallis, which will be known as the Mater division of Appleton, with Milton H. Mater, who was president of Mater Machine Works, as vice-president in charge. "This is the day of complete utilization of the tree and many of our pulp and

paper customers are going into other types of wood-products manrufacturing," Agronin said. The Mater company is currently doinA an engineering consulting job for the federal g:overnment at Neopit, Wis., where the Menominee Indian tribes hold more than 3 billion feet of timber, which is cut on a sustained yield basis. The sawmill and other wood products plants are to be modernized.

Although making up less thnn 14/6 of the ilrivtng population, drlvers under ago 25 were lnvolved ln nea,rly 29/o of all fatal accldents ln the Unlted Stetes ilurlng 1959.

the 6rhhb company completes a #,ftHo$+1F+ffiitrHffifl#-H

ffiffiffiH"HF+TjE'.%'..Hffi;ffiffi,

the

with

Qualily Lumber Reliable Service

DIRECT SHIPMENTS

Ponderosa Pine ' Sugar Pine . White Fir

Incense Cedar and Engelmann Spruce

From Yard Stocks

Direct Mill

Shipments

Society of Americon Foresters to Hold 6Orh Anniversory Meering

Members of the forestry profession will celebrate 60 years of organized. progress at the annual national meeting of the Society of American Foresters, November 13-16 at the Sheraton-Park hotel in Washington, D.C. The theme will be "Forestry's Expanding Horizons."

$mith

SIERR,A tUftIBER, AND PIYWOOD, INC.

DURSTEtER, LU'NBER PRODUCTS. INC.

15208 Roymer St. r P.O. Box I l0 . Von Nuys, Colif. STote 5-1196 TRiongle 3-2141

More than 1,000 foresters from the United States and Canada are expected. Some 70 papers will be presented at 12 different sessions on subjects ranging from forest tree genetics to wood technology.

Three keynote speakers will be featured. U.S. Forest Service Chief Richard E. McArdle will review the past 60 years of forestry and predict future developments in the profession. William C. Bramble, head of the Department of Forestry and Conservation at Purdue University, will discuss the past 60 years of forestry from the standpoint of its sociological aspects and the future uses of forests. William M. Bailey of International Paper Company will analyze the scientific achievements of professional forestry with special reference to industrial forest management.

At the Society's annual dinner, to be held the evening of November 16, three special awards will be presented by President Charles A. Connaughton of San Francisco. These are the Sir William Schlich memorial medal and the Gifford Pinchot medal, both given for outstanding contributions to forestry; and the award for achievement in biological research contributing to the advancement of forestry.

President Connaughton has announced that all foresters and friends of forestry everywhere, whether members of the Society or not, are welcome to attend the various sessions and the 60th anniversary dinner.

The foresters return to the nation's capital this year for their annual meeting in keeping with a policy of commemorating every decennial anniversary of the Society's founding in Washington, D.C. in 1900. It was on November 30 of that year that Giftord Pinchot and six fellow foresters met to organrze.

Arcadla Sues Ohlo Door lUanufacturer

Arcadia Metal Products of Fullerton, Calif., has filed suit against an Ohio glass company, charging patent infringment in the sale of aluminum sliding glass doors. fn its complaint, Arcadia alleges that Toledo Plate and Window Glass Company, Toledo, Ohio, "has sold and continues to sell sliding doors embodying constructions patented in U.S. Patent Nos. 2913046,2977789 and 2918708." The action was filed in United States District Court, NorLhern District of Ohio, on October 11, 1960, Treble damages, together with costs and reasonable attorney's fees, are asked for alleged encroachment on the goodwill and reputation of Arcadia Metal Products through use of its trade name, and the use of advertising material "confusingly and deceptively similar to the advertising material, drawing:s and illustrations used by Arcadia."

peopte, places and producfs . .

Weyorhacuser Company Leaves Curtalhnent

Of Productlon to Local Mlll Managers

Tacoma, Wash.-Weyerhaeuser Company announced Oct. 27 that it will maintain present prices on lumber and plywood and will curtail production when necessary to control inventories. Jon. T. Titcomb, manufacturing vice-president of the company's lumber and plJrwood division, revealed that production cut-backs would be under the direction of local mill managers at Enumclaw, Everett, Longvie',\r, Raymond and Snoqualmie Falls, Wash.; Springfield, Cottage Grove and Klamath F alls, Ore., and Arcata, Calif. Titcomb blamed a sluggish market in home-building for the new price-production policy. The move by Weyerhaeuser follows recent cut-backs and shut-downs announced by other Western lumber manufacturers. Mill managers were instructed by the company to maintain ample inventories in order to service their lumber-buying customers without delay, Titcomb stated.

DFPA Executlve Jolns N. Y. Management Flrm

Dan B. Sedgwick, merchandising director for the Douglas Fir Plywood Association since 1953, has joined the management consultant firm of George W. Fotis and Associates, Inc., as director of institutional services. Sedg:wick, who created DF PA's extensive merchandising'program, will provide services in the field of executive recruiting from Fotis headquarters in New York City. Sedgwick pioneered in a number of fields oriented to increasing sales by lumber dealers, the production of a series of home plans designed around the Lu-Re-Co system presented to virtually every dealer association convention in the country by Sedgwick, who addressed 29 major groups.

Callfornia Furnlture Ma.nufacturers Elect

Ben Krinitt has been elected president of the F'urniture Manufacturers Association of California. He is president and owner of Filbar Furniture of California, makers of bedroom furniture and occasional tables. His plant is located in Lynwood. Re-elected vicepresident was James M. Rifkin, head of CallMode Contemporary Furniture Manufacturing Company of Culver City, Calif. Richard G. Van Vorst of C. B. Van Vorst Company is the new treasurer. Eddy S. F'eldman, is acting executive secretary. Newly selected board members include William Anderson, Edward Corekin, Joseph Inco and William K. Winberg.

Two Georgia-Paciffc Executlves to Board

John S. Brandis, senior vice-president of timberlands and production, and William H. Hunt, vice-president of plywood and specialty sales, have been elected to the board of directors of GeorgiaPacific Corporation, announces Owen R. Cheatham, chairman of the board. Mr. Brandis joined Georgia-Pacific in 1955 after twelve years asr vice-president of the Willamette Valley Lumber Company. Mr. Hunt joined Georg:ia-Pacific in 1957, previously having been vice-president in charge of sales and a director of U.S. Pllrwood Corporation.

Dlamond Natlonal Promotes "Bud" ifones

M. E. ("Bud") Jones has been promoted to director of manufacturing for the Northwest Lumber division of Diamond National Corporation. He will also continue in charge of operations at Diamond's Coeur d'Alene, fdaho, plant, according to Richard J. Walters, corporate vice-president. Jones has been president of the fdaho-Washington-Montana Kiln Club, president and director of Northwest Wood Products clinic, a member of the F orest Products Research Society, and of the Moulding, Grade, Promotion, and fdaho Forest Practices committees of the Western Pine Association. Ifome Improvement Council l)irectors Named

Members of the new board of direetors of Home Improvement Council, to serve through July 1961, announced by Fred C. Hecht of Sears, Roebuck & Co., ehairman of the board of HIC, include: Mortimer B. Doyle, executive vice-president, National Lumber Manufacturers Association; W. H. Hunt, vice-president, GeorgiaPacific Corporation; T. L. O'Gara, merchandising manager, Weyerhaeuser Company; Paul B. Shoemaker, vice-president, Masonite Corporation, and S. M. Van Kirk, g:eneral manager, National Building Material Distributors Association.

Evans Makes Further Cut in Plywood Production

Evans Products Company of Plymouth, Michigan, is making a further cutback in production of fir plywood. Edward S. Evans, Jr., president, said the company's Roseburg, Oregon, plant had been completely shut down as of November 3. It was to resume operations again on Monday, November 14. This latest cutback was to keep production of plywood more in balance with demand, Evans said.

gRAE,E

Sryle Versus Feel

He was a stout man, with large, broad feet, and although several pairs of boots were shown to him he refused them.

"I must have square toes," he explained to the assistant. The young man sighed. "But square toes are not stocked now, sir," he insisted. "Pointed toes are fashionable this season.tt

The stout man gave an angry stare. "That may be," he retorted, "but I happen to be wearing last season's feet."

November

Hark you such sound as quivers? Kings will hear, As kings have heard, and tremble on their thrones; The old will feel the weight of mossy stones; The young alone will laugh and scoff at fear.

It is the tread of armies marching near, From scarlet lands to lands forever pale; It is a bugle dying down the gale; Is the sudden gushing of a tear. And it is hands that grope at ghostly doors; And romp of spirit-children on the pave; It is the tender sighing of the brave Who fell, ah ! long ago, in futile wars; It is such sound as death; and, after all, 'Tis but the forest letting dead leaves fall.

When He Got lt

Him: "Well, I suppose you're plenty angry because I came home with this black eye last night."

Her (sweetly): "Not at all, dear. You may not remember it, but when you came home you didn't have that black eye."

Peqce

I know the beds of Eastern princes and the luxurious couches of Occidental plutocrats, but under the rafters of a farmhouse, where the mud-wasp's nest answers for a Rembrandt and the cobweb takes the place of a Murillo, there is a feather-bed into which one softly sinks until his every inch is soothed and fitted, and settling down and farther down falls into sweet unconsciousness. while the screech-owl is calling from the moonlit oak and frost is falling upon the asters. Stocks may fluctuate and panic seize the town, but there is one man who is in peace.-

Robert T. Morris

'Twos Ever Thus

"Isn't this an ideal place for a picnic?"

"Yes ! Fifty million insects couldn't be wrong."

Bill Wroie This!

Sigh no more, ladies; sigh no more; Men were deceivers ever; One foot in sea, and one on shore, To one thing constant never; Then sigh not so, But let them go, And be blithe and bonny, Converting all your souls of woe Into Hey-nonny-nonny.

-Shakespeare.

To live content with small means; to seek elegance rather than luxury, and refinement rather than fashion; to be worthy, not respectable, and wealthy, not rich; to study hard, think quietly, talk gently, act frankly; to listen to stars and birds, to babes and sages, with open heart; to bear all cheerfully, do all bravely, await occasions, hurry never. In a word, to let the spiritual, unbidden and unconscious, grow up through the common. This is to be my symphony.

Proving He Knew

"Oh, yes," said the pilot on the steamboat. "I've been on this river so long f know where every stump is."

Just then the boat struck a stump which shook it from stem to stern.

"There," he continued, "that's one of them now."

He's lhe Mqn

The failures of life sit around and complain That the gods haven't treated them right; They've lost their umbrellas whenever it rains, And haven't their lanterns at night.

Men tire of the failures who fill with their sighs The air of their neighorhoods, But the man who is treated with lovelighted eyesHe's the Man Who Delivers the Goods.

The CAtIFORNIA LUA,IBER ffIERCHANT'S

trqditionql g,nd ANNUA[ is olwoys-welcome CHRTSI/HAS on ifs woy fo you . .

ll's lime right now to stort thinking obout your Personol Greeting so we con deliver it to All your friends ot the Holidoy Seoson

Iumbermen

Your Advertising Dollqr never buys o bigger borgoin thqn this wqrm qnd friendly issue never gets your own Seoson Greetings lo more friends ot less cost thqn through the single medium of this one splendid issue.

BiggerBrightevlstfgr thon ever, lhe I96O edition will once ogoin be the ploce to meef ond greet Old Friends, Cuslomers qnd Suppliers throughout the scqllered Wesl Coost building moteriots industry.

To All Our Regulor Advertisers: PLEASE RESERVE YOUR SPACE EARLY so we mcry sqve your preferred position this yeor.

Absolutely NO INCREASE in Advertising Rotes[fsg This Hondy Blonk for YOUR Spoce Order: (Regulor Advertisers' Usuol Frequency Discount Rqies Will Apply)

ONE TIME RATES: (these special, low Color Rates will apply to the DECEMBER I issue ONLY)

Black& Black& Black& RSk White Red Green Green I

(Regular Advert_isers' usual frequency discount rates will apply where only Color- and Greetings aie added to standing -Ad; wher-e- a_ completely new Ad is- made-up, it will be trecisr"ry to add the minimum gl0 Composition cf,arge.)

Bgpeat Iast year's copy ! Other Colors: g70 for each color

Please make up new copy for us n

We will send in copy ourselves n

FIRM-CITY

-STATE (Size of Advertising Spoce Desired:)

Full Poge Holf-Poge Quorter Eighth

No Ad Copy Con Be Accepted After Novem,ber 2l Pleqse Get Yours in Ecrrly for Best Position

(-Card Courlesy of West Coast 's Association)

t?lV 67a4o/Iifo Sh,ry . .

Bf le Sioaaa

Age not guoronleed-Some I hove told for 20 yeorc-Some less

As s ftlqn Thinketh

A man who had just moved into a small Pennsylvania town fell into conversation with an old Quaker who was accustomed to sitting on a bench in the quiet square in the center of the village.

"'What kind of people live here?" asked the newcomer.

"What manner of people didst thee live with before?" asked the old Quaker.

"Oh, they were mean, narrow, suspicious, and unfair," was the answer.

"Then," said the Quaker, "I am sorry but thee will find the same kind of people here."

Not long afterward the Quaker was accosted by another man who had just come to live in the town.

"What sort of people live here?" asked the stranger.

"What manner of people didst thee live with before?" asked the Quaker.

A warm smile spread over the face of the newcomer.

"Friend," he answered, "they were friendly, kind and lovable, and I hated to leave them."

The old Quaker beamed. "Welcome, neighbor," he said, "be of good cheer for thee will find the same fine people here."

Jomes A. Eccles Joins Pickering

Watt E. Skinner, general salesmanager of Pickering Lumber Corp,, announces that James A. Eccles is joining the plywood sales sta.ff at Standard, Calif. Jim Eccles has a wide background in the plywood and lumber industries, including mill and sales experience.

Southwest

Lumber

fftfU" pf*" Z*Z *""U"S.

Southwest Lumber Mills of Phoenix, Arizona, had their customers in mind when they adopted lhe 2'x2, package as the basic unit in their lumber packag'ing and handling system. J. B. Edens, president, chose this size because it was small enough to be unloaded with light lift-truck equipment, and still could be unloaded in multiples by heavy equipment for even greater savings. Shipments of this package are receiving' enthusiastic endorsement of their customers.

This view shows two 2'x2' packages. Note the 2"x4" Battens which serve as top corner Drotectors and as sDacers

The 4'x8'Unit is easily pushed to back of car on rollers by tork-lift with wedge-fork attachment (-Signode Photos.)

FIR PTYWOOD I DFPA

2 0 4 0I

1Ih" Combined Subfloor Underloyment

TONGUE&GROOVED INTERIOR. EXTERIOR

Texture l-tl Redwood

SHEATHING4x8 4x9 4xlo

Plne & White Fir lumber o Pine & Philippine Mouldings E Jcnrbs

Moin Office: 855 SANTA CRUZ AVE. ,IAENLO PARK, CATIFORNIA

Prescoll lumber Closing Songer Business

Sanger, Calif.-The Prescott Lumber Company, one of the town's oldest business firms, announced October 20 that it wiU go out of business as soon as the inventory is sold. The announcement was made by E. M. Prescott, president of the firm at 1215 F ifth St., where it has been in business since 1928 when it purchased the Hume interests in the Sanger Lumber Co. owned by George Hume of Muskegon, Mich.

The venture was the second start in Sanger for the Prescott interests. The Prescott & Pierce Lumber Co. was started here in 1899 on L street. That later became the Valley Lumber Co. in F'resno which was dissolved five years ago. E. M. Prescott served as president of the company, with F. Dean Prescott as vice-president, F. "Ken" Prescott as secretary, and Gertrude Prescott as treasturer.

The Sanger, Calif., Herald reported that the town would lose an old and trusted business when the lumberyard closes its doors, as well as a worthy civic leader in Mr. Prescott. He had been president of the Chamber of Commerce and his son Kenneth served as a

Phone: DAvenporl t-0,620

Telerype: PAIO A[TO, CAUF. 104

director. Mr. Prescott was also one of the founders and builders of the Sanger hospital.

The Prescotts will operate an office at 2602 Kern St. in Fresno after the local yard is closed.

West Coqst Hoo-Hoo-Efte Clubs Now Numerous Enough to Plon Convenlion

The latest bulletin of Los Angeles Hoo-Hoo-Ette Club No. 1 contains the interesting information that there are now enough clubs on the west coast that the lumberwomen can start thinking about state conventions of the order.

Redding, California, and Santa Clara Valley (see story elsewhere in this issue) are two new clubs either well along: or now actively operating and ready to hold their first installation and initiation. So, with Los Angeles, Eugene (Oregon), San Francisco, San Diego, Sacramento and the San Fernando Valley already operating to put the going total at eight, plans are being framed to try and call a state convention sometime within the near future.

2185.Hunlington Drive, Son Morino 9, Gqlifomio

Bob Hoovcr

Sftrsrf Joncs Dlck Hoovrr

4 Ccrrlow Compcrny Wcrrehouses

lo Serve All Souftern Cqliforniq Denlers

341 West G Street

COITON, Colifornier

TAfbor 5-0672

14348 Bessemer Street

VAN NUYS, Cqlifornio

STonley 3-2936

738 Eost 59th Street

tOS ANGELES, Colifornis

Pleqsqnt 2-3137

6807 ttcKinley Avenue

tOS ANGEIES, Gqliforniq

Pleosani 2-3136

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Entrance Doors-All Types

Architecturally Correct Stairways & Entrances

FLUSH D(l(lRS_

ASH_}IAHOGAI{Y _BIRCH_

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FIR PTYWOOD_

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FOUR PANEI RAISED F.44

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FANCY FIR DOORS (ENTRANCE)

IOUVRE BTINDS

MONTEREY TYPE DOORS

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Pnrono/o

John Lowe toured the Oregon territory the last of October on business for Tarter, Webster & Johnson.

Railfan Don Bufkin, Southland representative for Hobbs Wall Lumber Co., joined the "high iron" railroad excursion Nov. 6 to Redondo, Manhattan Beach, Hermosa Beach and way points on the remaining area rails.

Ray Whitootde, forrnerly with Woodhead Lumber Company, Los Angeles, and presently with Wells Custom Millwork, Gardena, slipped away from the office on October 26 for a round of golf. Starting against A. V. Seabury, IL Jorgenson and Ealdle Stewart, with a birdie on the first hole at Western Avenue Golf Course, he then fired a 4-iron shot right into the 165yard No. 2, fot a hole-in-one. Now trying to hush it up. Why do these things always happen when one is supposed to be working?

Ken Conriray entertained a group of Georgia-Pacific Corp. co-workers and other industry friends recently at a venison steak feast on the buok he bagged during one of his hunting trips to Utah and Wyoming.

Strable Lumber Company's Jim Overcast vacationed the flrst two weeks of November on the California coast, including stopovers at Monterey, Carmel, San Simeon and Santa Barbara, but his heart belongs to Oakland,

Doyle Bader, for the past 15 years a partner in the Ed I'ountain Lumber Co., Los Angeles, is said to be planning to retire at the end of this year "to go fishing and just have fun." Doyle has been associated with lumber production, distribution and sales for more than 40 years.

After three years with Black Diamond in Sacramento, Larry Backes joined the staff of the B and M Lumber Co. during October. He will be buying and selling chiefly for the southern California market, as before, and also moving some of the stock produced by the company's mill in the High Sierra. A native Californian, Larry started in the 20s with the old Stockton Box Co., later joining the Setzers of Sacramento. After spending 1942-55 in the wholesale business in southern California, he returned to central California, where he claims the golfing is better and the fish aren't so hard to get to. Backes presently commutes to his job f,rom Roseville, where he and his wife established residence close to the Sierra View Country Club in which they are both active.

New United Stotes Plywood Plqnt To Be of All-Wood Construction

United States PlJrwood's newest manufacturing plant is constructed of wood in every vital particular-from beams and trusses to siding and roofing. The decision to concentrate on wood in the company's new 80,000 sq. ft. particle board plant in South Boston, Virg'inia, was announced by Gene C. Brewer, president of United States Plywood,

"Inside a:rd out," said Mr. Brewer, "The new facility will be a standing display of products which are of sigrriflcance to the wood industry."

"To as gteat an extent as possible," he said, "we utilize our own company's products. The roof of the factory area, for example, will be three-quarter-inch Douglas ffr plywood, with a special surfacing, The sidewalls wiU be of pine Duraply-large pine panels to which have been bonded an overlag which provides a durable paint surface."

Mr. Brewer said the trusses and beams for the new factory will be glue-laminated wood, manufactured by Timber Structures, fnc., of Portland, Ore. They will be manufactured in Portland to blueprint measure, and shipped knocked down-each piece markedto South Boston.

Mr. Brewer pointed out that the advantage of wood trusses and beams are their superior fire resistance and their great dimensional stability.

He said that an exception to the all-wood rule will be use of the company's newest product-a new type of fiberglas panel called Weldwood Acrilux-in a green 8' band around the top to admit daylight. Invention of a process for manufacturing panels from the duPont Company's Lucite Acrylic Sirup has given USP's new panel superior light transmission and color-retention qualities.

The ofrce section of the new structure, said Mr, Brewer, will be constructed of pre-stressed plJrwood roof panels manufactured by a Seattle concern named Panelbild; originator of a new kind of wood component system. The roof panels will provide a series of six arches. Exterior walls will be of Douglas X'ir Texture 1-11-a large panel with vertical grooves. They will be stained Redwood. The interior of the ofrce section will be finished in United States Pl5rwood's own Weldwood Prefinished Wall Paneling.

Orn \al/4tra, ruriI:mn

Childrens Colored lt tustrated Book On The Lumber Business

Order From Kitty Kat Publishing Co.

Bill Howe New V.-P., Soles Monoger Of Mohogqny lmporting Compony

.

W.t.4, (Bill)_ _H9we, recently elected vice-president of the Philippine Mahogany Association, has even more re_ cently acquired another vice-presidency. Bill has been sales manager for American-International Hardwood Comoanv. who represent -Bislig Bay Lumber Company of the ntrilip- pines, for the last five and one half yeirs,'a position foimerly held by Frank M. Rawolle. When Frani< decided to invest i1 Mahogany Importing Company in 1955, he recommended Bill Howe to Jose M. Soriano, American- International Hardwood geneJ?l partner, as a suitable replaceT"nl._ In this capacity Bill has made friends throughout the United States, Canada and the Orient who wilt be interested to know that history has reDeated itself.

Farnsworth, executive vice-president of CRA, the fastmoving presentation covered the basic properties of California redwood through the medium of color slides and movies projected on a wide screen, taped sound effects and voices, dual narrators, a shadow screen, and many displays.

The program went on to show how certain redwood wholesalers are assisting their retail outlets to move more carloads of redwood through their yards.

Three merchandising packages were wheeled out by staff members of CRA: (1) a new Promotion Kit showing off the merchandising aids that are available to the redwood retailer from CRA; (2) a new correspondence course, "Lumber Technology for the Salesman" prepared for CRA bv Professor David Thomas of the Universitv of Washine"- by Dav University of Washington; and (3) "Redwood Inside and Qu1"-a set of 35mm color slides from today's presentation together wi by Doug George Associates of Hollywood.

_

On Octob_er l, Bill also elecled to invest in Mahogany Importing Company and is now the new vice-pr..i-d"rri and sales manager, with his old friend Frank Rjwolle as president and general manager.

Mahogany Importing Company has for many years spe- cialized in the ilistribution bi Ptritippine Mairogany and {pitong:, th.e best of which carries thlir trade nari; Hd;;. Extensive inventories are carried at concentration faiilities in the Los Angeles area and direct shipments are routed -through almost all ports of entry. giving them nationwide coverage. They are primary disiributorJ for American-Internationil Harilwood Comfany (Bislig Bay) and Jordan Pacific Company (Nasipit), obtiin;nf addiiional supplies from other reliable producers for speiial purpose requirements.

\41h.ogqny Importing Co. is planning, too, to diversify activities in the near future to represent ieveral well-known domestic hardwood mills in the north, south and Appala- chian areas, for sales in the Southwest. Offices are maintained at l44l Huntington Drive, South Pasadena, Calif.

CRA Sqles Gonferences Stimuloting

The fourth in a series of highly successful sales conferences for redwood wholesalers was staged at the SheratonT-en Eyck in Albany, N. Y., Sept. 30, with representatives of the sales departments of member mills of t^he California Redwood Association in attendance.

Opening with a challenging message from Philip T.

Don Ross, field merchandising tnanager for ljon l(oss, nelo Ior Successlul Farming magazine, gave a hard-hitting talk at lunch on "How to Get More Dollars From Redwood."

Informal afternoon workshops on selling California redwood were set up by members of the CRA technical sales, advertising and editorial staff to assist redwood salesmen in planning sales promotion campaigns.

The fifth in the series of sales conferences for redwood wholesalers was staged at the Atlanta (Georgia) Biltmore, Oct. 7, with representatives of the sales departments of member mills of the California Redwood Association in attendance and the same stimulating program as before in Albany, N. Y.

N-AWIA Schedules "Grqsg-Rools" Meelings

Word was belatedly received that the National-American Wholesale Lumber Assn. had scheduled November meetings on the west coast similar to the "grass-roots" regional meetings it began last year. The full-day sessions were to provide for discussion of wholesalers' problems on a regional basis. A new policy this year permitted non-members wholesalers to attend and participate in the discussions.

West coast meetings were scheduled in Portland, Nov. 4, at the Multnomah hotel with R. P. Heestand as chairman, and in San Francisco, Nov. 11, at the Mark Hopkins with Harold J. Ford as chairman. N-AWLA Western Manager Don Andrews was to attend both regional meetings. Executive Vice-President Jack Mulrooney is to attend each meeting on the national itinerary, as well as a member of the Executive committee.

P. O. Box 815- FRESNO, CAIIFORN|A fihis Spoce contributed by The CALIFORNTA TUMBER A,TERCHANL

Catevoy ,o lhe Feslhei Rlver Cuntry

Downey Kiln &. fflilling Co. on Erponsion Progrom Under New Geisenheyner llonogement

Herb Geisenheyner, veteran Southern California kiln operator, has taken over complete management of Downey Kiln and l\,Iilling Co.,7ll7 East Firestone Blvd., in Downey. Mr. Geisenheyner has been identifred in lumber drying and distribution services in the Southland for the past two decades, and for many years managed the Coast Kiln and Lumber Company in Vernon.

"Our future plans call for expansion of our four-acre plant, which is situated right in the heart of the greater Eastside industrial area," said Mr. Geisenheyner.

The progressive concern offers modern facilities, custom milling on the premises, under-cover storage, air-drying area and a special dock and harbor services to Southland retail and wholesale lumber firms.

A new automatic stacker and sorting machine has beeu placed in operation, and the twb. modern kilns, which presently handle more than 800,000 feet per month, will be expanded this fall to double capacity, it was said.

Tlle administrative staff is assisted by Lena Galyean, who has been associated in the wood products business for many years. The yard operation is in the capable hands of Ray Honeycutt, plant superintendent, who formerly handled operations as yard foreman at the old Coast Kiln and Lumber with Mr. Geisenheyner.

"We are specialists in kiln drying hardwood and softwood and all related operations preparing lumber for the consumer," said Herb.

The plant is located within four blocks of the Long Beacll Freeway, within minutes of all cities and commttnities served by the firm.

Leaslng of Capltal Newest Flnanclal Methoil

Chicago-A leading commercial finance company announces a new milestone in American business finance. Instead of offering equipment for long-terrn lease, Commercial Discount Corporation will ofrer long-term (5-year) capital for lease-which may be used for acquisition of equipment or for any other company purpose. This capital will be available to growth companies in the lumber industry. A minimum of $100,000 and a maximum of $1,000,mO will be set for any one compa,ny. Sidney F euchtwanger is president of Commercial Discount Corporation, one of the largest diversified finance companries of the nation, headquartered at 105 West Adams Street, Chicago 3, Illinois.

$I5.I BILLION FOR HOME ''FIX.IT" PROJECTS

Aggressive Lumber Merchants and Building Supply Dealers will tap this well of money, says lhe Wall Stteet lournal. Americans are sfi|nding g2 to fix up old homes for every g3 thriy are spending fbr. new homes-and most of the "Fix'lt" money..goes to merchants tii<e iOtil For the latest products and moit effective proinotion methods to corner Y0UR share . keep in touch with SO-CAI BUIIDING IYIATERIALS CO., Inc., l22O Prduce St., Los Angeles 21, Colif. prompt delivery in fos Angefes... Oronge... Riverside and Son Bernordino Counties c MAdison 7'5304

TOP| General view of some of Downey Kiln's line worl. CENTER: A close-up view of the modern dry kiln. LoWER! Stock is well-protected in under-covcr shed.

T0P: Herb Geisenheyner and Plant Supt. R?y Honeycutt. CENTERT view of some inventory and the dry kiln. L0WER: Part of the stacking and Sorter operations.

ToP: Lena Galyean handles many details for Herb' CE'{TER: Another view of the kiln and Inventory. LOWER:-and another load comes in to be sorted.

INDUSTRIAI SPECIAIISTS lN FOREIGN ond DO|IIESTIC HAR.DWOODS ond SOFTWOODS for every requirement

Direct Car ShipmentsTruck & Traileror LCL from Yard Stocks

OUR MOTTO: Quality and Quantity GUARANTEED

BBUSH INDUSTRIAT I,UMBIR COMPAI{Y

7653

"Aluminum Center" in Retqil Yqrd

(Continued from Page 4)

a deflnite place in modern construction, a compatible position alongside lumber which should make for a very productive decade to come in architectural achievement in the fleld of home construction. It is our hope that our investment at Mountain View will gain us a 'ground-floor' position in this new and rapidly growing market."

Roy Slolund Picks'em lo Suit Dubs; Big November-December Plqns on Fire

The 141st Monthly Dubs, Ltd., tournament was held on a new course, the El Campo Golf & Country Club, Newark, with Roy Sjolund acting host, on Friday, October 21. And from the looks of the scoreboards being compared in the locker room following the tourney, the course was much to the liking of all. Congratulations to Sjolund for lining up the excellent course and good chowdown following the tournament!

Among those who found the course much to their liking were Bob Miller, Chet Dennis and F red Ziese, nets 66, 68 and 72, in t}re First Flight.

Second-F light winners included Les Doddington, Roger Schuyler and Paul Gaboury in the usual order, and the Third-Flight top three included Knute Weidman, Bill Bonnell and Bill Gilmore.

The big tournament's Fourth-F light winner was Bill Leonard, with Ed French in second position, and the Guest-Flight honors were copped by R. A. Kraft, a stroke ahead of Don Gordon.

With the running-off of its annual Turkey Tournament at Crystal Springs on November 18, the general membership of Dubs will take a breather until January 20, the next regularly scheduled tournament.

Dubs, Ltd. officers and directors will, however, participate in their annual Contra Costa Golf & Country Club tourney, set for December 2.

If you pick up a starving dog and make him prosperous, he will not bite you. This is the principal difference between a dog and a man.-Mark Twain

A Mack truck 0f 1913 vintage, one of Cal ifornia's first lumber trucks, is kept spic 'n span by the Hubbard and Johnson Lumber Co. Three company executives here posed with it are (1. to r.) Bill Wray, general manager; Chet Johnson, vice-president, and Bud Hubbard, president

Successful N{en Still Look for Work After They Find a Tob

-HEI"P WANTED_

MAJOR LUMBER MANUFACTURER' with active wholesale dept., has opening for experienced lumber salesman for S. F. Bay Area & Sacramento Valley territory. Office in San Francisco. Must have thorough knowledge of Redwood; Douglas Fir would be help- ful. Company car, salary and expenses.

Address Box C-30fr1, The California Lumber Merchant

108 West 6th St. Bldg., Room 508, Los Angeles 14, Calif.

SALES MANAGER'for established Pine operation, with sawmill, dry kilns, planing mill; located in the Sierra foothills. Annual output twenty million. Your reply should list experience, age and how soon available. Replies will be considered confidential,

Address Box C-3037, The Califo,rnia Lumber Merchant

108 West 6th St. Bldg., Roonr 5O8, Los Angeles 14, Calif.

SALESMAN OR WHOLESALER with Midwest and Eastern connections to market mouldings and cut stock for new operation of firm 17 years old. Compensation open. Send complete information.

Address Box C-3040. The California Lumber Merchant

108 West 6th St. Bldg., Room 508, Los Angeles 14, Calif.

PLYWOOD sales and marketing asst. to our plywood department manager. Experienced ONLY need apply. Long-term potential. Ask for R. P. Baugh.

BAUGH BROS. & CO.

2926 Sierra Pine Ave., Los Angeles 23; ANgelus 8-2911

-POSITIONS WANTED-

FOR HIRE-IS years' managerial and sales experience in Retail and Wholesale lumber business. Body included at no extra charge. Prefer job with challenge in smaller independent concern. Can provide best of references and am free to relocate.

Address Box C-3038. The California Lumber Merchant

lO8 West 6th St. Bldg., Room 508, Los Angeles 14, Calif.

WHOLESALE LUMBERMAN with excellent knowledge of Sales and Purchasing and well-acquainted Northern California territory.

Address Box C-3Ofl, The California Lumber Merchant

108 West 6th St. Bldg., Room 5O3, Los Angeles 14, Calif.

AVAILABLE- Lumberman with Sawmill, Wholesale and Volume Retail Sales Experience. Will Relocate.

Address Box C-2999, The California Lumber Merchant 108 West 6th St. Bldg., Room 508, Los Angeles 14, Calif.

BY HIGHLY EXPERIENCED San Gabriel Area Wholesale and Retail Lumber Girl. General office, receivables, payables and lumber procedure. Phone: EMOGENE THOMAS: ATlantic z-ffiATlantic 1-5355

Mqsonite Ofiers Deqlers New 'fUlqt Service'

Dealers in Masonite brand products are being offered a "4-M Mat Service," described by James H. Hurley, I\{asonite Corporation's manager of advertising and sales promotion, as "a flexible sales tool that will increase any dealer's sales and profits if used properly."

Scope of the service, which is free, is evidenced in the 59-page book of ad mats, shown in 1 to 3-column sizes and arranged by products and special subjects such as "shorts," "plans," and "do-it-yourself" cartoon ads. Included also are a table of contents, iustructions for using the mats in collaboration with 1ocal newspapers, and order blanks.

Hurley said the secret of success with the mat service is its steady, planned-in-advance rlse on a scheduled basis, plus a featuring of items to meet local situations. He explained:

"You can set the themes of your other promotions with

-YARDS crnd SITES FOR SAI^E/LEASE-

'We are getting some Inquiries about Southern California Yards that are For Sale. If you want to sell your yard, we'll be glad to hear from you. 5o/a Commission and a 60-day listing on an exclusive right-to-sell.

TWOHY LUMBER CO.

o Lumberyard and Sawmill brokers for over 40 years 714 West Olympic Blvd., Los Angeles 15; Rlchmond 9-8746

-EOUIPMEI,IT FOB SALE-

I-WOODS 8" Moulder, Ml 31. BB-Belt Drive, w/2 HP Var. Dr. Feed works .s2,100

I-HERMANCE t2" Sticker. BB-Belt Drive . ... .$1,200

Machines in operation and in good condition. Complete with motors, heads, etc.

CRIST CUSTOM WOOD PRODUCTS

9355 Reilwood Hiway South, Cotati, Calif.

Phone: Petaluma, Calif.; SWift 5-4358

l-Hyster 16,000-lb. cap. Power steering. Excellent condition. Good tires .$3,500 1-f6,000-lb. Ross Fork-Lift. Power steering. Good condi- tion.. .....92,250

3-Eight-track nailing machines. Closed back. 2 Morgans in good condition and I "Food" machinery. Best Ofrer. BIELEC BUILDING SUPPLY

13152 E. Valley Blvd., City of Industry, Calif.; EDgewood 3-5269

COMPLETE PLANING MILL in West Los Angeles Area. Established over 14 years in Ml zone.

SAWTELLE LUMBER COMPANY

11111 Santa Monica Blvd., West Los Angeles 25 GRanite 3-2543 or BRadshaw 2-5867

BOILER-Johnson Bros. 200 H-P, comb. gas and oil, f25 lb. A.S.M.E. wetback, 3,000 gal. underground fuel tank. 20'x30 galvanized iron bldg.

SPruce 5-1251 or TErminal 2-6496

Weekdays, 8:00 - 5:00

3 Ross CarriersModel 90 May be seen at our yard.

MULLIN LUMBER CO., 1950 West Slauson Ave., Los Angeles 47 Phone : AXminster 4-6191

Everyone Reods These Poges-Just like You

Colifornio Lumber MERCHANI-IZE

All Your Wonts Here

these ads, or you can tie in these ads with your own themes. You make your ads 'complete packages' for higher volume sales. This mat service can be 'custom tailored' to your advertising and promotional plans and budget."

The name, "4-N[ N{at Service," comes from the following: "N otivates customer irrterest in remodeling, Merchandises your services by making yotl recognized as the local outlet for nationally knorvn Masonite hardboards, \{oves the sponsor's products arrd allied products as well, arrcl l\{akes Mor.rey for the dealer," Hurley added.

Dealers will be supplied with new ad proofs as they are issued. They will fit into the binder to give them an always up-to-date book.

All the mat illustrations aucl headlines in the categories ordered by a dealer i.vill be sellt to him so that he and his newspaper will have the greatest flexibility irr arranging layouts. Copy, although suggestecl in proof form, is not a part of the mat sent.

ClllFoRNtA Lumsrn ltsprcnoN SrnvlcE

ll90 tlNCOtN AVE. (Room l) . SAN JOSE 25, CALIFORNIA o CYpress 7-8071

lnspection Services-DOUGLAS FIR o REDWOOD . PINE Mill Supervision-Trcrnsient Inspection-Speciol Services los Angeles supervisor: NOrmondy 5-5431 (qffer 5:00 p.m.-NOrmondy 2-4O65) British Columbio supervisor: Komloops 1484-t

tET THE PIAN

A plan book on the office shelf

Will add no kopeks to your pelf, Nor will it much increase your biz

If you just let it stay as "IS," And not as "DOES."

But take it down and show your trade

Exactly how good homes are made; llow rooms are planned and windows set How doors are hung-and we will bet That Biz will Buzz.

For look, you, people like to think About the best place for the sink

And whether doors should open here

Or there, and whether paint is dear Or stain is cheap.

They like to know where stairs go up, And where the kid can keep his pup; Where Ma can seat her company, Where Pa can find a balcony On which to sleep.

-A-

American Hardwood Co.

Anqelus Hardwood Co.--............-. *

Arc-ata Redwood Co.............Cover 4

Arizona Hardwoods, Inc.----..-,--....23

Arrowhead Lumber Co.,---............ *

Artesia Door Co., Inc....,-.-....-,..--*

Associaled Molding Co....--..-....,... *

Associaled Redwood Mi11s............22

Atkins, Kroll & Co..-....,....,,..-..--.--*

Atla3 [umber Co.--------..,,----....,-..-*

Avram Iumber Co.----,.,,--....-.....----48

-B- B & J Door Jamb Co.-....,..,,.....--.19

Back Co., J. Wi11iam................-...34

Baugh Bros. & Co...-....-----....,-..---*

Baxter & Co., J. H.------..----......---, *

Bellwood Door Co.-.-.......---,,,........ *

Bender Lumber Sales, Earle---.----33

Bennelt 2-Way Panel Saw.---....----22

Big Ben Sash & Door Co..........-.-43

Bliss Lumber Co., Inc..--...---,.-....-.41

Blue Diamond Company--------.---..-.16

Boldt-Beacom Lumber Co.,,,-..-...,*

Bohnhoff Lqmber Co......,...-.......-.. *

Bonnell Lumber Co.....----..----.-.----- "

Bonningfon Lumber Co,-............... *

B. C. Forest Products. Ifd..........*

Brush lndustrial l-umber Co...-----.53

Building Material Distributors-..... *

Butler Co., Glen...-.....-...........,......12

-c- C & D Lumber Co.--...-.-........-.-,..,. r

Cal-Pacific Redwood Sales....-,.,.... 5

Calaveras Cement Co............-...--. 3

Calif. Ibr. Inspeclion Service......55

California Lumber Sa'es............-...35

California Panel & Veneer Co..... *

Calif. Sugar & West. Pine Agc,,. l0

Carlow Company.-........----..----........5f

Celotex CorDoration..-...-,........,,-,,-'

Central Valley Box & Lbr. Co.....51

Christenson Lumber Co...........-,.-'

Clay Brown & Co.....................,,.-14

Clay Lumber Company......----...--.,, *

Cobb Company, T, M.......-.---...-.,,37

Consolidated Lumber Co.-..-.--..... *

Cook, Inc., D. O.......-...,,,.,,...-..--..26

Coralite Co., The-.-.....-.-..........-..-..-43

Crane & Co.. Car Unloaders,-....-- "

-D- Danl & Warnock, lnc................--.19

Davies Lumber, Carl--....,---....-.,,..-. *

Del Valle, Kahman & Co..-...-...-.. *

Diamond W Supply Co............-..27

Diebold Lumber Co., Carl..--..---.-. *

Donover Co., Inc.--------..--,----,,,,,....33

Dooley & Co..-..-.--..---....-..,,......,,---. *

Douglas Fir Plywood Assn.------.--. *

Downey Kiln & Milling Co.,,,,..-.-. *

Durable Plywood Sales,,...-.,------.. *

-E- Emsco Plywood., Essley & Son, D. C.................,,..-* -F-

Fairhurst Iumber Co,---.--.-..---.------53

Fern Trucking Co.........--................'

BOOK GO TO WORK

They like to put a parlor front, And closets, so need not hunt For shoes and sheets and other things; An icebox, for the man who brings The Milk, is good. So let your plan book tell a tale That will go far to make a sale. Show plan and layout, time and cost And prove that beauty's gained, not lost, By use of Wood.

Thus will you help those folks increase Their comfort, happiness and peace. They will regret the coin they spent And freely gave, through monthly rent, Their landlord man. And they will bless the day that you Woke up and showed what you could do In helping them a HOME to build, With comfort and with beauty filledAll through a PLAN.

Stanton & Son, E. J..,...-..........--.-.. *

Strable Lumber Company.,--.....--.--21

Strail Door & Plvwood----.-......,---.. *

-T-

Tacoma Lumber Sales, Inc,-...-.--.-17

*Advstiring oppcon In olfGrnote l3juer (TelI them gou sorD it in The Califomia Lumbet Merchant)

Los-Cal Lumber Co.,---.--,.--..--,.-----25

Lumber Center Milling Cc.--.,..--,, * -M-

MacBeath Hardwood Co..,----.,-,---* Macmillan and Bloedel-....,-...--.-,--. *

Mahogany lmporting Co...----..----.. *

Mao'e Bros.

Marinland Lumber Co.--,,.,---..--,.... *

Markstrom Lumber Sales. H. E..,37

Marouart-Wolfe Lumber Co.---.--.-ll

Marshall Shingle Co.---...-......,..-.,, *

Mason Supplies, Inc.--.-----,-.-....-..,23

Masonite Corooration.,...-.,-......,.-.. *

Max Hardwood Company..----..----48

McCloud Lumber Co....,-....-......,.-,36

Mccormick & Baxter

Pacific Lumber Dealers Supply---*

Pacific Wood Products..,---.,--..-----.31

Pan Asiatic Trading Co..-----..-...---. *

Paul Bunyan Lumber Co,--..--....---*

Peerless Lumber Co..,,,..,,,,.,,--.--,--. *

Peirce Co., Al--,-----.---...

Penberfhy Lumber Co.---.--..----...., 24

Pernell Lumber Co..,-.-.--,,-..,--..----..20

Pickering Lumber Corp...,--.-,--...--*

Placerville Lumber Co.,.--.---..------41

-R-

Regal Dcor Company....--.--.C?ver 3

Repco Industries, Inc.-........-........ *

Ricci & Kruse Iumber Co..---....---.27

Rounds Iumber Co.--..,,..,,-.Ccver I

Roy Forest Producfs Cc,..........,,-. *

Haley Bros...--.-.---.............-..............17

Hall Co., James L.-------.-..,...-,-...... *

Hallinan Mackin Lumber Co......... *

Hansen Foresl Products Co.........'

Harbor Lumber Co,, lnc.---.--,.-,..., *

Hearin Lumber Company.............. *

Hedlund Lumber Sales, Inc........-21

Heinlev Mastercraft Products......., *

Hendrick Co.. J. W.-..-,....-.....-....,*

Hexberg Lumber Sa'es-.....-...........30

Higgins lumber Co., J. E.,,.......... *

Hill & Morton, Inc.........................39

Hill Whsle. Lbr. & Supply Co.,... *

Hobbs Wall Lumber Co...-........... *

Hollow Tree Redwood Co..-....---. *

Holmes Lumber Co., Fred C.------.. *

Hoover Co., A. t.-.,-,----,---.....--...-..49

Huff lumber Co.,--,,-.,..-.---.,.....,..... * -t-

Independenl Building

Maferials Company---.----...,,,-----*

Induslrial Iumber Co.,--,.-,,--........ 1

lnland Iumber C_o.,--,-,--,..,,--.,,,,-,,.38

Jamb Dandy Lumber Co.----..--,,,,-*

Johns-Manville

Johnson-Flaherty, Inc. .--.--...--.----..35

Jordan Sash & Door Co., F. L....-26

Creosoting Co.-.....-...--.-----..-......-32

Menlo, Mervin R.,,---....---.-.-------.,--37

Mines Bandini, Inc..--....,.-.......-.-.. *

Moore Drv Kiln Co.---.-..-.,-..-...-.... *

Mulual Moulding, Lumber Co..... * -N-

Neiman-Reed Lumber Co.-.,-.-..-,--33

Nelson Lumber ............-..........-.-..-.11

Nelson Lumber Co., H. M......--.-. *

Neth Lumber Sales, A. W........--. *

Newquist, Janbs W...--.,.--.-,.-..-.-. *

Norby & Palmer Lbr. Sa'es.-..-.-.-.22

Talbot Lumber Co....-....----..-,--.---,, *

Tarter, Websfer & Johnson.-..--..,*

Triang!e Lumber Co.--,--.-.--.-..,,....,.53

Twin Harbors Lumber Co.,...----.-..46

Tynan and Rogers...-....-..-...---.-----.. *

-u- U. S. Plywood Corp.,...--,-.,.....,..--15

Union Lumber Company---.--.--.---,,, t

United Whsle. l-br. Co.-,.-..--,,......25 -v- Vancouver Plvwood Co.-------.-----. *

Van lde Lumber Sales, Ray---.-...19

-w- Wafsh Lumber Co...........-..-.........-27

Ward & Knapp-,

Warren Southwest. lnc.----..----...---'

Wells Custom Millwork---.--.------. *

Wendling-Nathan Co.---,.....--.--..-.,, 9

West Coasl Lumbermen's Assn... *

West Coast Screen Co...-.-...---..--.--31

Wesl Coast Timber Products-.---.-*

Weslern Dry Ki1n......---...-.....-.....---. *

Western Forest Products of S.F...17

-s-

San Anlonio Po!e Const. Co...,,.. *

Sanford-Lussier, Inc.....,..,-..,,,....-...39

Sanla Fe Lumber. Inc.,...-....---....-. *

Scarburgh Co., Inc...-...-...-............. *

Securify Pa:nt Mfg. C)............... *

Shively, A'an A.........,.-...............-.35

Sierra Lumber & Plywrcd....-.. ...44

Sierra Redwood Co.-..,,,..-...,,-,....,-30

Sifbernagel, Inc., Gerrge ).........12

Simmons Hardwood 1br..........--..,13

Western Forest Products Co..---..--21

Western Lumber Co..-....-........-...--.25

Wesfern Mill & Lumber Co.........28

Wesiern Pine Association..,--.....-- t

Western Pine Supply Co.---..-.---.- r

Weyerhaeuser Company---.-..--.--.. *

White Brothers.---

White, Harry H.......,,...,.-...,--..-..,.,,,51

Wholesa'e Forest Products Co.,--. 7

Whsle. Lumbermen's Assn.,-........ r

Oiiver J. Olson & Co....-..,.-...,..... *

Norco Distribuiing Co..-..,,....,......* -o-

Oregon-Pacific Forest Producfs-.,- r

Osgood, Robert S...,.-..-..,-,.-.,..-...36

Ostrom Lumber Co......,....,,....,..-.. *

Oxford Lumber Co., Rex...-.....-...-43 _p_

Pacific Fir Sales,,,,.--.--..,,,-.-,,,--.,.-.,*

Pacific Lumber Co.. The-......,,.,-,,., *

I

Smith Hardwood Co., !. R.......,...44

Smith Lumber Co., Ra'ph 1.......-. *

Smith-Robbins Lumber Ccro.,...... 4l

So-Cal Building Materials Co.....52

Solana Cedar & Milling Cc.......,.34

South Bay Lumber Co.,,......-,---...-*

Southern Calif. Lumber Sa e:..----54

Southern Oregon Plywood Co.---.40

Stahl Lumber Co.---,.-----,,..----.,,..-.. *

Standard Lumber €o., Inc....,,,...,18

Wilhord Glues, Inc.-..............,.--...31

Winde'er Co., Ltd., Ge3rge....--....30

Wood Conversion Co.............-...,.'

Woodside Iumber Co............-..,...23

Wright Lumber Sales, Paul...--...-*

-Y-

Yancey Company

-z-

Ziel & Co., Inc........--.....-...-,...,,,.... *

Zwarf & Company, H..............-....29

-K-

Kaibab Lumber Cc.........-,-..-..-----.-*

Kelley, Albert A...........................38

Kifgore, Robert P........-...-..............28

KinTon Lumber Co..-----..----.-----..-.., *

Kvalheim Machinery Co.--------....-. *

-.----..-. Ycur

Business-----,---------.-.

--------- Your Zone

-t-

L, A. Dry Kiln & Storage, Inc.....18

Lamon Iumber Co.---.--------,....,...... *

Lashley, David E.,.-.-..,.....-....-....... * Linderman Wholesa'e Lumber----.*

Long-Bell Div.-lnt'l Paper Co.., r

Two Years for onlv $5,00

BUYER'S GUIDE O

Ios Angoles

U.3. Pfywood Corp. (Soto Aml..--...KlnbcrlcV 7-1691

Vm ld; tmber Sols, toy......................111Urrcy l-t1668

Wolrh Lunber Co.....-...........-.................ED9ewood 7-6669

Wrndllns-Nqlhon Co...--.........................-..-ilUrrcy

W.rl.m For.3l ?roducb Co'-................-ANgclur

Wut.rn llill I lmbor Co.....-......-.......AN9.1ut

Wcyrrhourcr Cmpdy-.-.---.-......-...tlctmond 8-5451 Worehour (Anohalml..-.......................PRo3ps.t 2-5E80

3'1381

Eulcy E Son, D. C.........---.................RAynond 3-l147

Fqlrhurrt !mbar Co...-.----............--............5?rucc 5'2251

fqrrlr !mbcr Co.....---......---.........-............fAcu1ry l-2OO3

Ir.mon & Co.. 9tcphcn G.................------Oflolc 3-350O

Fr.monl Fo.stl ?rodirstr---...................-...lAymond 3'99I7

Gollchcr Hqrdwood Co,.......-..........--....Pl.donl 2'3796

Gcorslc-Poclic Corp. (tmbcrl.-..............11tUrroy 2-2119

GrorgiePcclic Cori. tPlywoodl............RApnond !'!!6!

Gcorgio-Poclic Coi...................--.....--.....fRlcnglc 7'5643

GF(a I Co., W. n............-...................r[Adlton 4-1351

Gl.ot w6tcm Lmbcr Corp....................-SPrucr 3{931

Grovc Wholsrole lmbu Ci....-....-.........1Eh19h 9'3015

Holllno ltlockln lmbcr Co........-..-.....ANgrlur 3'll6l

Hilrcn For.rt Ploduct! Co........-.............tR1dt91. 3'4091

Hrorln Lmbcr Cmpony..............-.............tJtur?oy !'!!!9

Hcxbcra lumbcr Soiq.--...........-..-............-.lJtUncy l -6386

Hobbr -Woll lumbcr Co....-...--..-.............-.llUrrsy 2'3031

Hoovcr Co,, A. 1.----............--.............-.---.tltUroy l'9321

llull Lmbjr Cmpony----...........-..........'Plv6outh 6-El9l

lndcD.nd.nt lldc. lirlr. Co....---...........---FAirfq l-35t|o

tnduirriol Lwbci.------...-.......--....---........--CHcrpnon 5-55O1

lnlond Lmbcr Co.-....................-.-.........8Rsdthtr 2'7371

Jmb Dondy Lunrbcr Co...................-.....lAymond 3-322I

Kqlbob lmbcr Cmpony---............-..-.....D1*cnr

5'2t97

tohloy, Dcld E.-Wholcalc...-..-...-.....tttuncry !+!!!

lindemqn Wholerqle lmber.....-.-----.------5Pruce 5'6331

ions-Bell Div.-lntl. Pspcr Co..-..........Hubbdd

f. i. Ory Kiln & Storogc. lnc....-..-.--..-ANgelur

Lor-Col Lmbcr Co...--...........-..-......-........1Ud1ow

3-0363

3'Q2f

2'5311

I$ohogony lmporting Cmpony-..-.-------------ttUt."V ?-?99!

IttoplJ Bior., -1nc...............-..--....-..-..........-Olbow

ilo;lttrm limbcr 5olo, H. E........-.-.-..-.NEvodo

E-2536

6'Oltl5

lrlorquoi-Wolfc Lwbcr Co......-.....-....HOllywood +7558

,{il' Ho.dwood Cmpoy.....--..-.-.............NEvodo GI000

llcGloud twbcr Co....-..----..-.................VEmd1

8'4953

Itutwl tlioulding ond lmbcr Co.............FAcultv l-0E2, N.lmo-lc.d Lmbor Co.........................T1ion91e

Nclron Lmber---- ....-.......Elliolt

Nclron Lunbcr Co., H. m............-.......lAynond

Nalh lmbcr Solq, A' W....................-Ttldgl.

Nilqulrt lmbcr toler, Jm.3...-......-.....r{U]1oy l'0646

Nolby & Polmcr Lumbcr 5olcr..-....---......-"tAmb€rt

Ologon-Poclfic Forcrt Ppdudr Gorp.....OVerbrook

Otgaod, lob.rt 3..-.---..-...-....-..-..----.....-.DUnklrk

Oriord Lmber Co., lcx.-....................Axm1nttcr 3-623E

Poctic Flr 541q.......-..-...-..-..-..--....-....-ltiUrrry 2'3369

Poclfc lunber Co.. fhc...........-..-........--ltUrroy l-9321

Poclic Wood Productr-......-....-..-...........r1tAd13on 8'7261

P.nbenhy lmbcr Co......................-.........1ud1ow 3'4511

Prmcll imbcr Co.-..........-.-...-..-..,...-...5Pruce 5'1730

R.ltr Co., E. L............-.......-.---------.ORlolc 3'1270

Roy Forcit hoductr Co....-..-..-...-.......fRlon9le 3'1t57

gonford-!urlcr, Inc........-..-..-..-..-.......AXnlnltsr 2-91 8l

Sccburgh Compcny, lnc............-....---...WCb3ter 8'5261

Shivcly,- Alon' A.:...-.----.........................CHofmm 5'2O83

glcrro' lmber I Plvwood' lnc....-.......T1iil91c 3'2144

5l.rro Rldwood Compoy...-......--...-.......NCvodo 6'O139

Slnmonr Hordwood Lmbcr Co....-...........5Prute 3'1910

Snllh Hordwood Co., l. 1................-.....lUdlow 3'45E5

Smith-Robbint tumbcr Corp....-....-.........-Pl'ecmt 3-4321

Solqno Cedor & ltilling Co...--...........--REdwood 7'6691

74057

Corlow Cmpmy ..-..---Ple6ot 2-3136

Cobb Compoy, T. rli..--.----.--..-...........--...--ADmr l'421 I Contlncntoi ltluldtng Co.-.----..---............-..fAcuhy l-5555

Corollfo Cmemy, ihc.-.-......-.---.......-..-.-lAymmd 3-8271

Diqmond W iupplv Co..-.-.-.--...---.-......OVcrbrook 5-74@

Hotcy !ror. (S'orito llonlcol---.............--..-.UPtd G4t3l

Helniay Shutten, Pqc1........---..-.........----.-----...UPron G4895

Jordo; sqh I Door.....--..---..........-.....--Pl.otdt E.ll68

Moron Supplicr, Inc.--.--.-.........-.-...----...-..ANgolur 9-O657

Paciic Lumber Dcolcrr Supply, Inc..-----...5Pruce 5'3tl6l

lcEol Door Company..--....--.-..............CUmbor1ond 3'6216

lolCql Bldg. lrtdtcrlqh Co..................-.lltAdlron 7-53O4

Stroil Door I Plywood Corp.----.......CUmberlottd 3-8125

Tott.t, W.b!l.r I Johnron.---...-..........-.-ANgclur 9-7231

Tcrtlr, Wrbrrlr I Jolnro lspctiolly Dlv.l AN. t-8351

w.lh currm M|1lwqk..............--.........-...iacUlry

tEtVlcEt

r$onufocturlng Co.....................--..--..POPlql ?-!42

lbr. In.prdion 1cry1cr.......-.....NOmo1dy l'!!!!

Bay Areo

SAN DIEGO runrER AND tulnlEl PIODUCIS

Frdl Hqrdwood tbr. Co.---------.-.......-..-----.-BElmonl 3-7224

Inlond lunb.r Ccnpmy............................G11d1cy &l 5E3

Itlople Bror., Inc............-..........--..-..-..-...Hlckory 2-8895

Solona Cedq & lrlilling Co.----.........---..----BElnont tl-3437

South 8oy Lmbcr Co, llc Agclerl........ZEnlth 2261

Sullivqn Hqrdwood Lbr. Co...-....-.-..--......BElmont 4-7301

Torl.r, lvrb3l.r & Johnrcn...-......-........-.Otldlcy 8-4y4

Wcycihower Cmpory...........-..-.........Gtrncourl 9-1756

IUITDING IAATCTIAT'

Cobb Compqny, T. lt......---........-.......-...!Elmonl 3-6673

United Stois! Ptywood Corp................----SElnonl 2-51 78

Socthsrn -Colifonia Lmb.r 5olor............lilUrroy l-3597

5outh Boy lmbcr Co.--.......--........-.--....ORcaon a'2266

gtohl tumber Co..-----.---......--..............-----ANgelu 3-6844

Stodord lmber Co., Inc........-...........O1coder 5'7151

Stmton & Son, E. J..........---..............-......[Udlow 9-5581

SACRAJNENTO tutlER

Butler Co., G1en.......---..........--.............-.--Hlckory 6-4917

Clcy Erom & Co. (n.ddingl.---............C1{$lnut I-5124

Hcdicnd tmbcr 5o1er......--..................-.--..GArdqn t-9020

Plcceryille lunber Co...-----......---......-..-..-Gllbed

GLlslotn Doors rry REGAL

. Au POPAUI SPECTES . AIL STZES

the all new "VENT-AIR"...

(lnstollotion by MODUTE WAtt Corp., Los Angeles)

IO-FT,

DOORSqn3l Lorger

s-Ft. Wideqnd Wider +++

rhe Regql "RESPEC" ...

Hol Pressed-Bonded Core .5 or 7-Ply Construcfion

. Type I Exterior Grqde Glue

Hordwood Edgebqnded 4 Sides

. Belt Sqnded

Guqrqnteed 2 Yeqrs +++

DOORS hr All Technicol Instolldions

-fey X-Roy Shielding

Att DOORS ARE HOT PRESSED wirh fype 2 Ureq Resin qnd Belt Sqnded. Core construclion is qn qll-wood grid, with 29 horizontql Ribs qnd 2 conlinuous Verlicols, spocing belween Ribs is 2Vt".End rqils qre 2Vz",Stiles are l3/q" qnd lock Block qreq is 4x21". All doors qre gusronleed for one yeor ogoinst delqminqtion or defects in mqferiql qnd workmonship, ond will be reploced lN THE WHITE ONIY. Doors musl be properly hondled, slored cnd seqled. All doors qre mqnufqctured in complionce with qll Commerciql Stqndords requested.

nEGAt ItO0R C0.

10176 Rush Slreet, El Monte, Colifornio

CUmbeiland 3-6216

Gllbert 3-3131

School Doors Our Speciclty +++ All REGAT Doors

Comply Wirh

Gommerciol Stondqrds:

CS l7l-5O, CS 2OO-55 ond

CS 35-49... plus Modern Revisions +++

ttFor o few cenfs f?tot€ . . .

"Personolized Service"

Member oI the Soufhern Colilornio Door fnsfifufe rrnd Woodwork lnslitute ol Colilornia

QUA[tfY is Our Most lmportont Product!

You con hqve o NEGAL DOON''

(Union Mode)