SUDDEN & CHRISTENSON LUMBER

And Shipping

AGENTS llulbcrt Mlll Co., Ab€rdeen, Wash.

Amcrlcar Mlll Oc.. Aberdeen, Wash.

^bcrden LBnbcr & Slla3lc Oo- Abcrdeea. Waah.

Iloquhm l,umbcr e tlhglc Co., Iloqulan, Warh.

Pmrpcr ltllll CoT Prosper, Ore.

IlrtD=ioAd LEhbor Oo, Ra.ymond, Werh.

Colunbla |tor & Llrmbcr Oo., South Benal., .wesh.

Lcwlr UlU. e 'nrnhcr Oe- South Bend, Wagh.

J. A. Lcwlr Elhglc Co., South Bend, Warh,

STE.II'IIBRA

Ercoklt! n-trora

Crmcl Crobl cny. Ifrrbor CLulGr Clrl.tGlror

Catlcrhc G. tnddcr Edrr OldrtGlror vtrltr E|ltl

(From an advertisement of George Batton Co., Inc., Advertising exPerts.)

Right now, as you read this, you may be sitting within a few feet of other men. If these men don't know who you are, you mean no more to them than a shadow.

They might recognize the newspaper you hold in your hand, but you are merely something not to be

The world is too big a place y'or most of us to really live in. So each person lfes in a little world of his own-a world peopled fith his family and friends and supplied with such fevices as he has seen and heard of and may sorrf daf use.

Our friends are simply $ofe whose markings we recognize, and whose characrl{ristics we know. This rule of acquaintance applies to goods as well as to people. We buy the article or the package or the brand that we are familiar with because we know it-just as $te nod and smile to the men and women we know, and ignore the strangers.

The strangers may have better qualities than those we know, but that makes no difference.

Same way with merchandise;

It has become the habit of the American people to consider advertising the proper and natural way for the maker of an article to introduce it to their acquaintance and keep it there.

Advertising or not is not merely a question of selling goods or not; it is a question of how many human beings know that the thing you make exists, and how they may sometime be able to use iL

An advertisement is primarily an introduction, and secondarily a salesman.- It mates nerv friend and it holds old ones. It mikes the public know your goods and regard them as a friend.

To stop advertising is to stop greeting old friends and to stop making new ones.

Supreme Nine and House of Ancients Hold Important Session at St. Louis

The Supreme Nine and House of Ancients of Hoo-Hoo, meeting in joint session in St. Louis, Novernber 14, 15 and 16, evolved a program for the ensuing year which assures added impetus to the already rapid foiward move of the Order.

For three days 13 leaders of Hoo-Hoo-each a distinguished figure in the lumber industry-sat in earnest council and discussed the affairs of the Order and steps that necessarily must be taken to keep Hoo-Hoo apaie with its own progressiveness.

Snark of the lJniverse James H. Allen, of St. I.ouis, presided at the various sessions.

The spirit of the meeting is indicated in the fact that the members of the Supreme Nine pledged themselves to bring in sufficient new members and reinstated Hoo-Hoo by June 1 to fill the active membership quota of 9999, which has been prescribed as the limit by law of the Order. Each officer promised a certain number from his jurisdiction and was given that quota. This means that no more applications rvill be accepted after June 1 for immediate admittance, these seeking to enter the portals of the great, black cat being required to await their turn.

The question of the ritual was the first taken up by the conferees, following a splendid talk by Snark of the Universe Allen. There was long and earnest consideration of the ritual problem, with each officer expressing the sentiment of his jurisdiction as well as his own.

The net result was the appointment of a committee composed of Snark Allen, W. S. Dickason, L. Nt. Tully, Julius Seidel and David Woodhead-two members of the Supreme Nine and three of the House of Ancients-to go into the matter thoroughly.

S,tppose Your Plant Should Burn Tonight-

would you b-e able to, view the twisted, amoldering ruina, conooled in /our mr!fortune by th-e sure knowledge that you are adJquateiy ineurcd, with cvery conditi-on on the policy fulfilled, ao that there will be no jucstion of the amount you will recover?

The timc to think about thia queation is not aftcr, but beforc thc 6rc.

CASS & JOHANSING

Fruit Growers Supply Company

ROD SAYS-

In using out brands you orre attre of a dependable"supply it aU titnr;lr..