Moving'em LIp Town

It used to seem like a long, sometimes impossible, haul from a shed and yard filled with raw building material somewhere on the edge of town with a mud street running in front of the door, to a plate glass rvindowed store on Main Street, but thbt is the haul that the lumber merchants are going to make. They say, "You can't keep a good man down, and we say that you can't keep the home building industry out of the limelight."

HOMES are going to be displayed, visualized, demonstrated, merchandised, and ELEVATED in their manner of selling and building.

HOME building stores are going to be so arranged, some of these days, throughout this land-already there are scores of them in the countrv and the germ is spreading fast-so that when Milady a-shopping goes, she can drop into the BUILDING store, just as Ehe, ca.n drop into OTHER places of shopping interest in the business and shopping district.

Milady is never going to indulge in the seasonal home changes in which she is naturally interested-in which the popular magazines are doing rvonders to keep her interested-until she can go SHOPPING for them, and find some MERCHANT who has them for sale, and to whom the sale of beautiful and attractive building IDEAS is a business and a pleasure both.

"Airy and fairy ideas" some of the lumber retailers used