The RED RIVER LUMBER CO.

MILL FACTORIES and SAIIS, WESTW(X)D, CALIFTORNIA Dbbihdns Yardr, CHICAGO end II)S ANGEI^ES SALES OFFICEST

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MILLWORK INSTITUTE OF CALIFORNIA, Continued

particular advice, I need only to refer you to the composite itatemerit of 32 member manufacturers, embracing the period from January 1 to September 30, 1926, and representing all districts of the state, which shorvs as follows: Sales of Successful Firms, or those earning 6 per cent or more on their investment, $5,727,0m. Sales of Unsuccessful Firms, or those earning less than 6 per cent on investment, $4,357,000.

Thelatter, counting interest as a proPer charge, sustained a loss equivalent to 7.8 per cent of their sales.

If you need any more facts than those to callse you to desist from price cutting ald individual price methods, and to substitute thereof and adhere religiousiy to schedules issued by the Institute, I do not know rvhere they may be found and I doubt the ability of the industry to help itsel f."

Speaking on "Prodttcts andPlant Certification," Mr. Didesch said: "There is one more subject-a nerv one and exceeclingly far reaching in effects-that I rvould like to program have it as a basic motive. Therefore I rvage you to adopt them, not next year nor next month nor next rneeting, but forthwith."

The report of the Treasurer was read by President Gaetjen, o'iving to the absence of Treasurer E. A. Nicholson, and specified that the Balance on Hand November 17, 1926, was $772.79. "What Shall we do to be Saved?" was the subject of George Cornrvall's address. To better conditions, he urged a change of mental attitude and co-olieration. He discussed the "merger system" rvhich he stated was due to competition being carried to excess and also referred to the mill merger of the Northrvest that is now under consideration. He also urged that salesmen should knorv rvhat operation costs are, otherrvise they are in the hands of unscrttpulotts buyers.

President Gaetjen then announced the appointruent of the following committees:

Nominating Committee

Fred S. Spencer, San Francisco.

Geo. W. Kaiser, Oakland.

H. P. Dixon, Los Angeles.

Wesley Shrimp, Riverside.

C. G. Chipchase, Sacramento.

Manual of Millwork Committee

George C. Jacobs, Eureka.

A. W. Bernhauer, Fresno.

H. H. Mitchell, Alameda.

W. J. Glasson, San Diego.

E. R. Maule, Los Angeles.

W. F. O'Keefe, Stockton.

Jo. Shepard, Sacramento.

J. L. Pierce, Santa Clara. Resolutions Committee

Fred Spencer

E. A. Nicholson

have vou consider. It has to do with a product certified to by the Institute.

A certificate awarded to members and subject to the qualifications set down in the follorving application form is also a part of the plan:

1. To cherish and maintain at all times the integrity and traditions of the Institute.

2. To maintain a uniformly good product.

3. To conform in letter and spirit to all reasonable specifications and to confer with architects or buyers as cases may clemand concerning any unreasonable specifrcations.

4. To adhere to all Standard Trade Practices sponsored by the M. I. C.

5. To submit controversies involving quality or rvorkmanship of completed jobs to a committee of three clisinterested persons and abide by that decision.

6. To surrender to the Institute, if that be formally requested, in the enforcement of penalty rules the Certificate of Master Craftsman and to stop and desist using the oflicial certificate.

A certified product as outiined in this plan will set yott apart from the vendors of bootleg milhvork. The certification work is a degree of honor and merit to be consistently sought after and upheld."

In closing his report, Mr. Didesch stated: "My conclusion plea is this : Do not permit anything in this report, nor anything otherwise discussed in these sessions to detract one iota from your observance of the inexorable law 'Fair Prices for Fair Profits and Quality Products.' That single objection sums tp everything you want, everything I rvant and everything your buyer wants. The recommendations of this report and all others growing out of our meeting

E. R. Maule, Los Angeles.

J. G. Kennedy, San Francisco.

J. A. Farnsworth, .|r., I-os Angeles.

H. H. Mitchell. Alameda.

W. F. O'Keeffe, Stockton.

President Gaetjen announced that following acljorrrnnrent there would be a meeting of the Directors. The following directors were in attendance: A. W. Bernhauer, Geo. C. Jacobs, H. H. Mitchell, W. J. Glasson, E. R. Maule, W. F. O'Keeffe, J. L. Pierce and Jo. Shepard.

Thursday Afternoon, November 18th

The first speaker on the afternoon program rvas W. Godard, secretary of the Alameda Branch of the Mill Institute of California.His subject rvas "Building Good Will Through Institute Membership and Ideals." Mr. Godard €fave a short historical description of the Institute which rvas organized three years ag'o, rvhen he stated that the mill industry had reached a point rvhere men of ability and vision organized the Institute. He referred to the accomplishments of the Institute through co-operation, which he stated could not have been accomplished in any other rvay. To "Build Good Will," he advised the members that they should realize that they have become a part of the Institute and to give their time to get results, also that they should be a giver, supporter, friend and asset to the Institute. In speaking of organization, he stated that public opinion can be better influenced through an organized group of 100 men than an unorganized group of 10@, that they are better equipped to combat evils and through concentrated effort evils rvill be ultimately eliminated. He spoke of the success of the Institute Insignia, stating that the contractors in Oakland requested these placards; that it should be specified in plans thatwork shall be in ac-

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