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THE rtlcCLOUD RIVER LUIIBER CO.
MILLS AT{D FACTORIES
McCLOUD, CALIF.
INQUIRE FOR PRICES AT
WESTERN SALES OFFICE:
1O3O MONADNOCK BLDG., SAN FRANCISCO, CALIF.
\f. G. KAHMAN' Sdes Mgt.
L. S. TURNBULI" Ara't Sales Mgr.
SOUTHERN CALIFORNIA AI\D ARIZONA REPRESENTATIVES:
FLETCHER & FRAMBES
RMS-STRONG BIDG., LOS ANGELES, CALIF.
(Continued from Page 14) called the "Profit-Sharing," "Allotment" or,,Insurance,, plan, and which is now being operated successfully in Chicago, Detroit, Dallas and othei cities.
Edward H. Case, folmerly of Barr & Collins, Chicago, but now resident in Califoinia, also spoke on'this plln, declaring it to be the salvation of the^ lumber dealeis of Chicago. Mr. Case answered a lot of questions, and ap-
R.F.-we-u.pr"rid:lt?".",t;:'1r"."*oonsession,cauing on F. J. Martin, president of the Northwestern Mutuai Fire Association, Seattle, who addressed the convention on the subject of "Fire Insurance For Lumber Yards."
Morgan J. Doyle, San Francisco attorney, discussed the subject of "Trusts. Are They Legal in ialifornia." Mr. Doyle advised lumber dealers- to oiganize in their various communities, stating that lumbermen are no longer afraid to send each other a Christmas card for fear of being prosecuted under the anti-trust law. "The time has come to quit worshipping at the shrine of volume rather than at the shrine of profits," said the speaker. "Price cutting is destru-ctive, and price cutters are only kidding themielves."
Mr. _Doyle answered questions asked by A. E. Fickling, Long Beach; Dudley Chandler, Los Angiles; W. H. FaTconbury, -Stockton, and Carl Crow, Portland, Oregon.
Kenneth Smith led discussion on "Methods OT Building Up Retail Price Lists," in the course of which he eulogized the plan of pricing lumber used by the San Diego association, describing it as the most scientific plan in exrstence.
L' v' Graham Erected Directors walter spicer preciation of the elucidation of this plan by him and by Mr. Burnaby was freely expressed.
Among those asking questions and entering into the discussion were: Frank N. Gibbs, Anaheim; Glenn Billheimer, Pasadena; A. E. Fickling, Long Beach; Steve Westover, Alhambra; Emil F. Swanson, Eagle Rock; C. H. Chapman, Santa Ana; Curtis lf. Cutter, Sacramento, and Jo Ff. Shepard, Sacramento.
- Jerry Sullivan, Jr., 'Western Lumber Co., San Diego, told how well the plan adopted by his association is working out. He believed the basic reason for this to be that it wolked for the "greatest good for the greatest number.,' _ Carl Crow, Porlland, Oie., publisher -of Crow,s Pacific Coast Lumber Digest, addressed the convention on the unethical practice of certain line yard concerns in various parts of the country demanding five per cent commission on their purchases of lumber from the mills, and asking for an expression of opinion on this matter by the association, (Continued on Page 18).
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