Millwork Institute Annual Convention

(Continued from Page l0) various stations. The first two, he said, have been given over station KLX, Oakland.

Mr. Sterett concluded his report with a resume of past and present activities and those planned for the future, and assured his hearers that millwork men now realize there is a "definite trend back to wood."

Norman J. Silberling, Lecturer in Economics, University of California, discussed "The Business Trend". He said he looked for a fairly satisfactory recovery in building activity in California in 1931.

Friday Afternoon

President Bernhauer presided. Secretary Sterett announced the result of election of officers by the new board of directors which held its organization meeting during the noon recess.

Mr. Bernhauer in accepting the office of president for the third consecutive year said that everything that has been accomplished by the Institute has been done through the splendid co-operation of the officers and directors. He announced that the office of the Institute rvill continue to be maintained at Fresno.

Elected Directors

ers, San Francisco, made an eloquent plea for a united lumber and woodworking industry, which he said is vitally necessary to combat the threats against its very existence.

He commended the advertising and trade promotion effort of the Institute, and said that the advertising will eventually have to be extended to reach the consumer.

In dealing with threats against the woodworking industry, Mr. White mentioned two in particular, the inroads of substitutes for wood, and Eastern competition as it affects the California milhvork industry. In speaking of the competition of steel he said that in lgD, 355,4n tons of steel had been used in the manufacture of office furniture, and that the objective of the steel companies was the use of 7,000,000 tons for this purpose alone. ln I9D,666,000 tons of steel went into the making of household furniture and equipment, and the objective for this branch of the steel business is I 1,000,000.

A. J. Todhunter read the report of the nominating committee, announcing the new board of directors, in which there is onlv one change, J. Sullivan, Sr., San Diego, taking the place of W. Cowling, San Diego. These were elected by unanimous vote. The new directors are as follows: Elmore King, Bakersfield; R. R. Smith, Fortuna; A. W. Bernhauer, Fresno; H. Coor-Pender, Los Angeles; A. J. Todhunter, Los Angeles; D. N. Edwards, Oakland; C. W. Lannom. Oakland; W. L. Leishman, Pasadena; E. V. I\{cClintock, Pittsburg; J. W. Shrimp, Riverside; C. G. Chipchase, Sacramento; J. Sullivan, Sr., San Diego; H.W. Gaetjen, San Francisco; E. J. Nutting, San Francisco; H. E. Weyler, Santa Barbara; J. G. Kennedy, Santa Clara, and T. J. Bridgef ord, Sebastopol.

L. W. Lane, San Francisco, owner and publisher of "Sunset" I\Iagazine, spoke on "The Importancl of Planning and Research in Merchandising," stressing the necessity of making the consumer conscious of the value of Certified Architectural Woodwork by advertising the certified product.

E. R. (Bert) Maule, Los Angeles, followed with a review of the Standard Millwork Schedules, in which he explained the fundamental principles on which the new schedules are based. He incidentally informed the gathering that the committee of five which worked for three years in the development of the schedules had an average of 30 years' millrvork experience apiece.

Kenneth Smith, secretary-manager of the Lumber and Allied Products Institute of Los Angeles, discussed the subject of "Local Associations in the Millwork Industry". In his talk Il[r. Smith developed the idea that the problems of any industry can only be solved by group thinking and group acting.

R. F. Hammatt, secretary-manager of the California Redwood Association, San Francisco, told the convention about the activities of his association, mentioning particularty the Dealers' Service Bureau, now ready to function, and the Agricultural and Engineering Bureau. In closing Mr. Hammatt gave assurance that the Redwood Association rvill urge definite further co-operation between the manufacturers and the Millwork Institute of California.

"Co-operation in the Building Industry" was the topic assigned to Albert J. Evers, A.I.A., director of the North-

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