Flintkote Inaugurates Merchandising Service to Assist Dealers

Entering the Pacific Coast market less than four months ago, The Fintkote Company, one of the world's largest producers of asphalt shingles, roofings and emulsions, has already attained an important position in the business and industrial activities of the l1 western states.

Operating through sales offices and warehouses recently established in Seattle, Portland, San Francisco and Los Angeles, The Flintkote Company's products are distributed to lumber dealers franchised by the company to handle its line of asphalt shingles, roofings, asphalt emulsions, Copperclad Valley, Colas, Roc-wood shingles, and other asphalt items. As a means of effectively cooperating with its dealers, The Flintkote Company has launched an extensive advertising program to acquaint the public with Flintkote products and their uses. In addition, a Merchandising Department has been inaugurated to assist the dealer in planning methods to promote the sale of Flintkote products in his own territory. This merchandising service is proving highly valuable to lumber dealers of the west, because it

LESTER G. STERETT ON SOUTHERN CALIFORNIA BUSINESS TRIP

Lester G. Sterett, Secretary, Millwork Institute of California, is spending a few weeks in Southern California on Institute business. While in Southern California, he will make his headquarters at the Institute's Los Angeles office.

C. G. ROBERTSON ACALIFORNIA VISITOR

C. G. Robertson, Jr., Robertson MacDonald Lumber Co., Ifouston, Texas, is spending a few weeks in Los Angeles on a combined pleasure and business trip. While in Southern California, Mr. Robertson will call on the hardwood trade.

offers a definite sales plan to.suit the needs of individual territories by taking into consideration various buying factors comprising each market, and recommending proven methods of developing business in each group of purchasers. Because ofits wide experience in the manufacturing and selling of asphalt products, The Flintkote Company has gained a wealth of knowledge upon which successful plans can be based to meet specialized dealer requirements. It is largely due to this active interest in assisting dealers in the resale of its products that The Flintkote Company occupies a leading position in the roofing industry today.

The Flintkote Company operates l0 factories and 4 felt mills in the United States. Asphalt emulsion plants and refineries producing scores of asphalt items, are located in 37 foreign countries. In establishing itself in the western field, The Flintkote Company completes its national coverage in the United States with a full line of its. products. The San Francisco office has been made the base for extensive foreign trade operations.

A. A. KAYSER ON NORTHWEST TRIP

A.A. Kayser, Los Angeles, grade supervisor in the Southern California district for the West Coast Lumbermen's Association, is on a three weeks'combined pleasure and business trip to the Northwest. He expects to call on the California shipping mills in regards to the grademarking of lumber for California shipment. W. T. "Bill" Hankins, Portland, Oregon, district grade supervisor for Oregon, who has been temporarily transferred to the Association's Los Angeles office, is looking after the grading activities in the district during Mr. Kayser's absence.