The California Lumber Merchant - December 1958

from the folks at Vinton .. .

Here's a u,arn greeting to all our nmny friends in the lumber business. A4ay your HolidaT Season be flled' tt'ith bappiness and tbe New Year uith accomplishnent and prospetity!

\ffinton Lumber Sales Co.

WAlnut 7-88I t 3too w. Lcrke 5r. TWX: MPLS 246 MfNNEAPOUS 16, MINN.

THE CALIFORI\IA LT]MBER MERCHAI\T

Jack Dionne, Publisher

L. A. Hoo-Hoo Concctenctle 13 Kittens

Phoenix Hoo-Itroo Hcrs Arizoncr-Style Concat

Who Is Responsible lor Americcsr Prosperity?

Open House Signcls Anco Lumber Expcnsion

Meet the Fcrbulous "Bunycn Bugrgie"

Bernember When?-Rod Hendric}soo

"Good Hougekeeping Is Crood Sclety," by LIvIA

"Speck Their Ltrngucge"-An Editoricl

Dyncunic Glowth Pcrttern ol L. A. Arec.

"Whct crnd Why Is cr Tree Fqrm"?

Frost Hcrdwood in New Scn Diego Fccility

S, F. Hoo-Hoo to Entertcin Needy Kids

Redwood Men Tcke to the Bocrd

"WhatDo YOU Know About Drivingf'?

The New Age ol Architecture

"Whcrt's Lumber Doing in c Hsrdwcre Store"?

"Good Telephone Mqnners," by the SCRLA

Oclclord Hoo-Hoo PIcn Christmcs Cheer

W. L C. Exhibit Wins FirEt Prize

"Aimg and ldeals ol Hoo-Hoo," by Boy Stcnton

Recd'em cnd Weep-the Good Old Dcys

JL" Sooooi Q*nfiry. . . 3,o* J//"/ U,

The Publisher and Staff of The CALIFORNIA LUMBER MERCHANT hope you will like the 1958 Christmas Annual which we- have prepared for you; hope that you will find in it many stories and pictures that please and inform you. We think that several of our Advertisers have come up with some beautiful artwork and copy this year, and each of the paid Greetings in this big issue carries a warm and cheering message to each person in this kind and friendly industry.

The December 15, January 1 and early succeeding issue3 will carry more of the annual stories from the lumber associations, forecasts by wise heads of the business year ahead and the other big Year-end news. The recent annual meetings of the National Lumber Manufacturers Assn., the National Building Material Distributors Assn., and the iust-ended 5th annual Exposition of the National Retail Lumber Dealers Assn. will be reported in the next issues.

As you turn the pages of this issue, always our year's biggest publishing effort, we want you to find many things to uplift, educate and entertain. That, with our most heartfelt wishes for your Happiness in this Blessed Season, is the wish of all of us hereJane Adams, Max Cook, Marie Dickson, lack Dionne, Ole May, Reed Porter and Ruth Richards.

Lumber Declers Elect Blcrckstock Presidenb OMcrlley Sees Housing Rocketing

Betcril Yard Personnel Lecnrr crt I.I\/[A Estimcrfing School in Sqcrcrrrento

First 60 Yecrrs oI the Ncrtioncrl Hcrdwood Lurrrber Assn, by M. B. Pendleton

Cclilornicr Redwood Associcrtion Reports Stcte ol lg57 Indusby

NctL Assn oI Home Builders Erects Resecrch Houses

Lumber Mcnufcrcturers Believe Output, Sales Will Orbit in 1959

Woodwork Mcmulcrcturers Told oI Opportunities by NIJvtA Execu NLIvtA Executive

Northwest Hcadwood Assn Cites Results cmd launches Vigorous Progrcm

SCBI.I, Deqlers Squeeze Prolit ldecrs at Pdm Springs Conlerence

Lurnber Declers kaised for Scles in Wood Kitchen Indusbry

I"ecding Economists Uncnimously Optimistic About 1959

How Lunber Looks

Vcgcbond Editoricts .......

Cclendcr ol Coming Eveata

Deolers Elect Seqttle's Blqckstock Notionql President; Arizono's O'Mdlley Sees Housing Boom Breoking All Records

Chicago, November 20-The rate of improvement in U. S. housing during the next five years will break all records, J. C. O'Malley, president of the National Retail Lumber Dealers Association, said here today at the organization's annual meeting at the Conrad Hilton hotel.

"The business of building and moddrnizing homes already is a $22 billion industry and faces a steady future growth, according to a nationwide survey just completed among our members," Mr. O'Malley said.

"IJnless mortgage funds again become scarce, 1,250,000 new homes should be started in 1959, and the home improvement business, sparked by widespread kitchen modernization, will rise above the $8 billion level reached in 1958.

"Much of the credit for the healthy state of our housing supply belongs to the Federal Housing Administration, which helped the industry lead the nation out of the recession. FHA gave home modernization an effective boost by cracking down on the suede shoe operators, and expansion of its Title I repair and modernization program enabled many home owners to undertake sizeable home improvement jobs with the aid of easy monthly payments.

"In new home building, in addition to offering lower down payments and liberalized terms which make it easier to acquire a home, FHA has modernized and standardized its Minimum Property Requirements and has begun to recognize quality construction in its appraisals. Meritorious new materials have been approved for use in FHAinsured homes at a faster rate than ever before.

"An especially far-seeing move that removes red-tape and makes home building easier in both small and large communities is the Certified Agency Program, whereby qualifiecl local people in the industry are authorized to process applications for FHA insurance and to make the necessary appraisals and inspections. This means loans can be approved in days instead of weeks and months as so often is the case when approvals must be obtained through FHA's understaffed regional ofifrces.

"These improvements mean much to the retail lumber industry which already builds or helps to build more than l-ralf of our new homes and is expanding its home modernization function steadily," the dealer president concluded.

Herbert W. Blackstock of Seattle, Wash., was elected president of the National Retail Lumber Dealers Association for 1959 at the annual meeting of the organization and which was featured by reports of improving business conditions, more plentiful mortgage funds, and emphasis on the need for more aggressive merchandising.

Paul V. DeVille of Canton, Ohio, was elected first vicepresident; Leslie G. Everitt of Colorado Springs, Colo., was made second vice-president. and W. B. Oldham of Dallas.

Texas, was elected treasurer. H. R. Northrup, executive vice-president, and E. H. Libbey, secretary, both were reelected. Mr. Everitt, who recently retired from the LongBell Retail Division of the International Paper Co., now is associated with his sons in the Everitt Lumber Co.

J. C. O'Malley of Phoenix, Ariz., the NRLDA's 1958 president, said that after traveling extensively around .the country during the last year he was convinced that the time had come for the building industry to turn its emphasis away from production and to concentrate on better merchandising, marketing, selling and promotion. Expressing the wish that the new promotional program of the National Lumber Manufacturers Association had been started a dozen vears earlier. he predicted that the retail lumber industry would get solidly behind the effort to promote wood and wood oroducts.

Ht]W LUMBER Lt]t]KS

Lumber trading the end of November slowed to a snail's pace' according to Crow's Lumber Market News Service ; partially due to severe early storms in parts of the nation, although buying activity normally moves at a reduced pace in November. Dealers in many states where there is an inventory tax do not want too much lumber on hand ,before the end of the year, but are showing a little interest now in shipments to arrive after Jan. 1. Mills, on the other hand, are not eager to accept this delayed-shipment business except at increased prices.

Reports of production, shirpments and orders were all below normal in the Thanksgiving week as November ended, in the figures released by the National Lumber Manufacturers Assn., the West Coast Lumbermen's Assn., and the Western Pine Association.

One of the few bright spots in the current Market picture was that given by the California Redwood Association, which reported that Northern California redwood mills during October were the busiest they'd been since the Spring of 1957. Unfilled order files at October's "nd garr. indication that mills will stay busy, with orders of 60,532'000 feet on hand, compared to 39,833,000 feet on the same 1957 date. Unfilled orders were about 2O/o higher than actual shipments during October. The 14 mills reporting to the CRA counted their lowesJ inventories in more than two years, with stocks 4 million feet rbelow September, and more than 35 million feet below last October. Shipments of 50,459,000 b.f. during the month were 4 million above September and a 2l/o gain over last October, and wete g:reater than production for the eighth consecutive month. October orders totaled 48,849,000 b.f., while redwood production at the 14 reporting mills totaled 48.927,0W b.I.

Emerson Joins Volley Lumber

Palm Springs, Calif.-Arthur Emerson of Palm Springs, former owner of the Emerson hotel, is the new sales associate at Valley Lumber, Palm Desert.

ldtilt

We lr,ish to extend our THANKS to the many friends who make our business possible, and to repeat to each our wish that your Christmas may be an enjoyable one, and the New Year happy and prosperous.

Jerry

Moshek Bill Friborg

Roy Tierney

Mel Ruffotfo

Bonnie Stricklond

Elvert Gontt

Moise Penning

George McAllister

Bob Hothowoy

Poul Golle

Foye Eorly

Dorothy Gorcio

Jock Appleton

Forrest Lo Belle

Jock Woldron

958

Fresno, Colif. 165 5o. First 5t.

Ooklond, Colif.

Dennison Streel Whorf

Beverly Hills, Colif. 251 5. Robertson Blvd.

ESTIMAIING-SAIES WORKSHOP

Troined People Mcrke the Difference

plan, but if presented with a perspective this handicap,to a profitable sale is readily overcome.

The Lumber Merchants Association

1958 EstimatingSales Workshop was held in Sacramento. November 10-1-3. and was attendid by 23 young retail lum6ermen represent- ing 19 Northern California communities-and a work session it was, too, as the men devoted more than ten and one-half hours each day to learning sound estimating practices and principles of perspective drawing.

John Hudson of the Merner Lumber Company, Palo Alto, was the principal speaker during the course and instructed the men in blueprint reading, frame construction and estimating materials requirements, as well as presenting many advanced concepts such as engineering formulas to provide the students with a firm knowledge for figuring correct size beams to support heavy loads over extended-spans.

Following the case method of instruction, each itudent worked from a set of blueprints, as well as a text authored by Mr. Hudson, to prepare an actual take-off list for a three-bedroom home,

Dealer Fludson also gave an interesting address on patio estimating as well as three valuable evening programs in exterior and interior perspective drawing. Quite often, he noted, customers cannot visualize a proposed remodeling

ROSTER OF STUDENTS

George Birdwell

Birdwell Lbr. Co.

Sacramento

Robert Blair

Don Blair Lbr. Co.

Stockton

Donald Bogan

Truckee-Tahoe Lbr. Co.

Truckee

Gerald Derr

J. M. Derr Lbr. Co.

Elk Grove

Bob Edmiston

Diamond Gardner Corp.

Chico

Tom Fiori

Diamond Gardner Corp.

Sebastopol

With the introduction of built-in appliances, kitchen remodeling has gained increasing favor within the industry as dealers recognize that they provide a fertile market, relatively untapped, at good profit margins. In his remarks, Howard Reinheimer of the Graybar Electric Company (Hotpoint distributors for Northern California and Nevada) told the group that the market for built-in appliances has only commenced to gain momentum and that within five years it is likely that this type of equipment will account for the overwhelming bulk of kitchen appliance sales. He noted that while distributive channels have not as yet stabilized, this market will be rapidly developed and that his industry expects the retail lumber dealer to play an increasingly active role in its development as the logical local supplier.

Accuracy is the heart of estimating, Neil Long of the Woodwork Institute of California told the class-and in estimating millwork, there is no substitute for a high degree of accuracy for, often as not, he noted, a iob is won-or lost-on the basis of the estimator's work. (Ed. Note : AIA last month awarded WIC a Certificate of Merit for the most informative millwork booth at the Monterey AIA conven(Continued on Page l16)

ESTIT'IATING - SATES WORKSHOP Socromento, Coliforniq

November lO-13, 1958

Stanley Foster

Diamond Gardner Corp.

Stockton

Paul Geyer

Cross Lumber Co.

Merced

White Hendrickson

Madera Lbr. & Hardware

Madera

John Herwynen

Central Lbr. Co.

Hanford

Dick Hoff

Diamond Gardner Corp.

Red Bluff

Al Johnson

Capital Lbr. Co.

Sacramento

George Kensinger

Friend & Terry Lbr. Co.

Sacramento

Bruce Quartly

Truckee-Tahoe Lbr. Co.

Truckee

Woodrow Roche

Silvera Lbr. Co.

Antioch

Ronald Schoen

Diamond Gardner Corp.

Cotati

Armin Speckert

Speckert Lbr. Co.

Marysville

Lonnie Stebbins

Don Blair Lbr. Co.

Stockton

E. J. Stratton

Sequoia Lbr. Co.

Visalia

Michael Symons

Hales & Symons

Sonora

Harold Turner

Egland Lbr. Co.

Bakersfield

Lew Walker

Diamotrd Gardner Corp.

Fairfield

Fred Ward

Sylvan Ldmber Co.

Citrus Heights

Joln Hudrq of llemer'r, Polo Alto (leftl. dircu:re per- Had qt rtudy ore Dimond Gqdnqr'r (le'ft to riglrtt-td Lirtaing ot|{tiy€ly @ llefi to righll-John Herwynen of tplatlve drrying with Moryrville Lumbcmon Amin Speck- Schoen, Cototi; Tm Fiori,5eb6topol, qnd lew Wolker of Catrol Lmber, Hqfqd; Ernie Strotto, 5equoio Lumber, efl. Foirfield, In bock row-8ob Bloir of ihe D{ Bloir Lumbdr Vircllo, od llodryo Lumber od Hodwce'r Whitey HfldComp6y, slo.kbn. rickro.

L. A.

Hoo-Hoo Concqtenote | 3

Kittens of November lleeting

More than 100 "Black" Cats attended the initiation dinner at Inglewood-Country Club, November 7, when Los Angeles Hoo-Hoo Club 2 held a Concatenation for 13 Kittens who were inducted into the fraternal order of lumbermen. Sixty played golf, including Carl Gavotto, Snark John Collins anh Clif Roberts, who were visitors.from the San Diego Club for the tournament and banquet.

U. S. Plywood's Don Broley (left) seems to become o better Snork with every meeiing, while populor Chuck lember (righr) did his usuol swell lob selling tickets ond dispensing the prizes (-Photos by Worren HOYTConsuliont, Worren Southwesl. Inc., Wood Prererving Division.)

The 13 Kittens initiated were Don R. Bailey, Philip R. Chantland, Kurt Gelbard, Dan C. Hilton, Waltei P. "Mac" McWhorter, Louis J. Markworth, Ralph M. ' Norum, William C. Orchard, John A. Pinnell, Irvin L. Roodman, Richard V. "Dick" Voelzke, George K. Wallace and Alvin Weitz.

Snark Don Braley extended the hand new members and declared, "We hope an active part in the activities of your certain you will benefit only by your efiort of attendance, and work you participate in, including committee and social activitv."

Past Supreme Nine Member Don Bufkin gave a complete resume of Hoo-Hoo and its place in the lumber industry. Rex Oxford, Chuck Lember and the Initiation committee arranged the details for the fun part of the Concatenation.

While lirtle Ruthie sees whot ihe boys in the front row will hove, thol threesome ol her reot seems lo include Rex Oxford, Son Diego's Clif Roberts ond Joe Pelrosh

_ Tickets may be obtained for this gala afiair by contacting 1'reeman Campbell, ANgelus 2-4148-Station 9. The fun rvill start promptly at 629 p.m.-so make your plans now to attend.

Sixty-five Black Cats and their guests participated in the golf tournament, which Vice-President Harvey Koll. started promptly at 10:09 a.m. The low-gross prize was split by Don Vogt and Ken Kenoffel, who both shot an 80. In the lst flite, Spud Jordan placed first with an 83. Ken KenofielZnd with his 80. Wes Kutz was lst low net in the 2nd flite. and Brace Gurnee placed 2nd. Joe Petrash, as usual, won the 3rd flight low net with a 61. Guest prize was awarded to Aram Mardian of Phoenix who shot a 78.

The retailer's prize was held by Ernie Thomas for presentation at the next tournament. Bill Hanen of Long Beach and John Collins of San Diego split the Blind Bogey, and "Mac" McGoldrick received the guest prize. John Osgood is still saving his special balls and the hole-in-one "pot" is 'round the $100 mark.

THE DEGREE TEAM (seoted, left to righf): Snork Don Broley, Sferling Wolfe, Horold Cole, George Clough ond Horl Crocketl. (Sronding, l. to r.): Don Bufkin, Arom Mordion, president of the Phoenix, .A,rizono, Club 72 os visiting ofBcer; John Fifzpotrick, Jim Forgie, populor posl Snork, ond Don Philips, Jr.

Party Party sponsored by the the underorivileged vor

All lumbermen were urged to get behind the Christmas Lrty bv the Southern California industrv for

of welcome to these all of you will take club as we all feel n industry r-ar Ly Dy tne )outnern ualllornla lndustfy tor youngsters of LeRoy Boys' Home, which will be held Thursdav evening. December ll at the held Thursday 11, at the Biltmore hotel in Los Angeles.

This annual affair will top everything that has been done the past. and an outstandins Drogram has been arranged in past, outstanding program by the committee to assure an evening of fun. not onlv for of fun, not only the boys, but for the adults as well.

Chuck Lember and Freeman Campbell did their usual good job in selling tickets. The door-prizes were well received and the steak dinner was perfect-so they all say. Rex Oxford and his committee handled the Concat like veterans and everybody enjoyed the evening of fun and entertainment.

2-Woy Pqnel Sows Insrolled

Recent purchasers of the Bennett 2-Way Panel Saw, reported by Dealer-Service Wayne C. Ervine, Atascadero, Calif., include the Berkeley Plywood Co., Los Angeles; Frank B. Ruzner Lumber Co.. Arroyo Grande. Calif.. and the'Pioneer Plastics Corp., Pico Rivera, Calif.

Dorothy

Holmer Johnson

SAI-T RIVER VALTEY HOO-HOO DIRECTORS (1. to r., fronl row): Roy Horper, Roy lumber Co.; Arom Mordion, Glen Mqr Door Co.; Jim Killen, Foxworlh Supply Co.; Bob Silvey, Silvey Products Co., ond Rolph Heisser, Mqllco. BACK ROW (1. ro r.): Howord Beols, Volley Lumber Co., recenlly elected 1958-59 president of the Arizono Retqil Lumber ond Builders Supply Assn.; Lorry Griffith, Griffith Lumber Co.; George Ross, Arizono Lumber Co.; Pele Von Voorhis, Timber Producls Co., ond Jock Dodson, The Celotex Corp.

THE KITTENS obcul lo be Concotenoled (Arizono style)-Fronl row (1. to r.): George McNoull, Boker Thomos Co.; Jqmes Tqlbot, Bqker Thomqs Co.; Chorles Smith, Boker Thomos Co. (musi be q tomcqf in thot worehouse); Jomes W. Clork, U. S. Plywood Corp., ond Fritz Oligschloeger, Holsteod [umber Co. BACK ROW (1. lo r.): Jock Rombough, Boker Thomos Co.; Allon Grqbe, Grqbe Lumber Co., Globe, Ariz.; Chorles [oller, Arizono Lumber Co.; Doyle Sewell, FoxworthGolbroith Lumber Co., Meso, Ariz., ond Roy Crutchfield, Foxgol, Inc.

&

Millwork; Jess Coppinger, Arizono Millwork Co.; Bob Borker, Souihwest Gloss, Door & Millwork Co., ond Jock Dodson. (-Photos

(Arizono style), lhe Kiftens gother behind rhe toble while Entertqiner Jock Rombough tells o story (he's o professionol, hoving oppeored on rodio, TV ond clubs in Phoenix). The Kittens con be identified by neckties. Seoted ql the Heod Toble ore Roy Horper, Mqrtin Wist, Jock Berry (porrly hidden), Arom Mqrdion ond George Ross. In foct, everybody wqs lhere but ARL&BSA Secretory' Monoger Gus Michoels Himself, who wos probobly enroute to Chicogo for the NRLDA Exoosition Nov. 22.

THE DEGREE TEAM (left to righi): Jock S. Berry, Socromenlo, Colif., Supreme Cuslocolion of the lniernotionol 9; Howord Beols; Eorl Bezy, Arizono Sqsh

Door Co.; Jimmy Turner, Mollco; George Ross; Newlon Vonnomon, Wolker Cluer Millwork Co-; Horvey Frondsen, Cluer

Courlesy of Wqrren HOYT, Consultont, Wood-Preserving Division, Worren Souihwest, Inc.)

STltt ROPED TOGETHER

IN A FEW DAYS the world pauses to commemorate the birthday of the kindliest, most compassionate Man that ever lived. People of all races and creeds, in all parts of the world, join in that celebration. ***

His name was Jesus, and He lived for a few brief years long ago. But His works and words changed the whole course of,human historl. * * +

I{e was the most colorful Man in all history. Not only the most colorful, but the most vigorous, the most vital, the most irrepressible person that history has any knowledge of. The meek, sad and sorrowful pictures that have been made of Him are pure libel. *:N<t

For, on the contrary, He was the most radiant, live, abundant personality that ever walked the earth. Take away any claim of Godhood from Him, and you still have history's most impressive Person. For lfe was power, virility, strength, courage, determination, joy, enthusiasm, and Life personified.

FIe was the great exemplar of the blessedness of WORK. Only once in His recorded words He is quoted as saying, "f will give you an example," and that was when He was performing the duties of a servant. He worked hard in His youth at the carpenter trade. He preached the blessedness and necessity of labor, and of man living by the sweat of hisbrow.

HE PREACHED THE BLESSEDNESS of friendship among humans. According to the Book of John, Chapter 13, He uttered these matchless and deathless words: "Greater love hath no man than this, that a man lay down his life for his friends."

Many men blessed with the gift of words have turned their pens to the depicting of the sacrament of Friendship, but all other words fall into colorless background when compared with the inspired words of the Carpenter. And it is only John who gives to the world this priceless thing about friendship. i. *

THIS MAN OF GALILEE was always found where

BRINGING IN THE CHRISTT}TAS TREE AITAV|IIE, 1858

The Altoville Grcmmor School is one of the oldest in Colifornio. lt wos builr in 1858 wirh funds roirad by o donce in c billicrd soloon. The rchool wo: in use until I950, when rhe Mork Twoin Elementory School opened its doors.

men, and women, and children gathered together. He loved life and living things. He walked with Publicans and sinners. Don't you suppose He might have been laughing up His sleeve when He quoted His critics as saying of Him: "Behold a man gluttonous and a wine bibbler?"

A reading of two great books about Him, in addition to the Bible, may give you a mental picture.of Him you never hid before. Those books are Bruce Barton's "The Man Nobody Knows" and Kahlil Gibran's "Jesusthe Son of Man." Both are wonderful and easily read books about Jesus. These are books not easily set down, once started.

And so we will observe soon the birthday of a simple country Carpenter who walked and worked, preached and

kesThe Merchont!

check for another two years of unials and News of the Lumber in-

-R. A. Johnson Oakdale. California prayed, lived and loved long ago on the green hills of Galilee, and rebuilt a world in so doing. ***

HIS WORDS WERE LIGHTED by a fire eternal, and His works matched His words: He was one person who practiced all He preached.

Instead of a "man of sorrows," wouldn't it be fine if all of us could think, as Bruce Barton wrote, of this Man whose name gives us Christmas as the happiest, laughingest, most aStounding, most attractive personality that ever walked the earth?

IALENIIAR I1F I[]MING EVENTS

DECETYIBER,

Dubs, Ltd., Directors Tournament, Contra Costd Country Club, Dec. 5.

Coaet Counties HoeHoo Club 114 Christmas party and Dinnerdance, Mark Thomas Inn, Monterey, Dec. 6.

Redwood Ernpire Hoo-Hoo Club 65 Dinner-dance, Rickey's Ranch<r Rafael. San Rafael, Dec. 6.

Wholesale Lrirnber Assn. of Southern California, Hody's Lakewood; Dec. 9.

San Francisco Hoo-Hoo-Ette Club 3 Christmas party, 5:30 p.m., California hotel, S. F., Dec. 9.

Southern California Lumber Industry Christmas Party, Biltmore hotel, 6:29 rp.m., Dec. 11, Benefit of LeRoy Boys' Home; sponsored by L. A. Hoo-Hoo Club 2, L. A. Hoo-Hoo-Ette Club I, SCRLA, WLASC, etc.

Oakland Hoo-Hoo Club 39 Children's C.hristmas party, 6:39 p.m., Claremont hotel, Berkeley, Dec. 15.

San Francisco Hoo-Hoo Club 9 Christmas party for Children, 11:39 a.m., Elks Club, Dec. 17.

JANUARY

Building Contractors Assn. of California, Inc., 35th Anniversary Congress, Hotel Ambassador, Los Angeles, Jan. 7-9, 1959.

Riverside County Hoo-Hoo Club 117 meeting and Concatenation, Elks Club, Hemet, Calif., Jan. 9.

San Diego Hoo-Hoo Club 3 semi-formal Dinner-dance, 9:00 to Casper's Ranch, El Cajon, Calif ., Jan. 24.

He Likes

"Herewith my chec surpassed Editorials dustry."

Healdsburg Dealer Russ Stevens of the A. F'. Stevens Lumber Co. and his Cleone have returned from a 6-week trip through the Far East, flying the entire distance to allow more stdpover time in Hawaii, Indo-China, the Philippines and Japan. No layover at Quemoy, Russ?

Ada and Dee Esslcy spent part of November at Monterey, where the head of D. C. Essley & Son put in five days at golf, following through to Garberville, where they met Jerry Essley and Ray Stiger of the Vancouver Plywood Corp., for a weekend of business and pleasure. There they were joined by the Hank Mansfields of Los Angeles.

Marge and Ward Higgins, J. E. Higgins Lumber Co., returned to San Francisco from a month's vacation in Las Vegas and nearby parts.

Charlie Schmitt, Atkins, Kroll & Co. Lumber division manager, spent a recent week in Texas calling on accounts with the southwest representative, F. W. Stanley.

Arcata Redwood Company's Lloycl Hecathorn, of the San Francisco office, called on Portland, Seattle and Spokane customers for ten late November days.

Ex-N-AWLA President Martin Weigand and his wife, with the Channing Walkers of Washington, D. C., were entertained at the Meadow club in Fairfax, Nov. 16, by Mr. and Mrs. Fred Talbot and the Dave Davises.

Adolfo Camarillo, 94, grand old man of Ventura county and former president of the People's Lumber Co., was seriously ill in Saint John's hospital, Oxnard, last month with pneumonia, only his third trip to the hospital in his active life-the first in 1886, the second in 1952.

Mr. and Mrs. Albert B. McKee were pictured in the society pages of The Los Angeles Times, with the Charles Hobbses ol San Francisco, on the occasion of the annual Assembly ball at the Biltmore. Bert is head of the Forest Lumber Co. of Los Angeles. Mr. and Mrs. I{omer Burnaby of the Sun .Lumber Co. entertained guests in their home prior to thd ball.

Robert Evju of San Francisco's Evju Products spent an early November week on eastern business.

Lafayette Dealer Tom Jacobsen, Sr., of the Sun Valley Lumber Co. is back at the yard after undergoing surgery last month.

The Robert Dollar Company Vice-President Jack Dollar and his wife vacationed at Palm Springs during Thanksgiving week.

Dale Watson of the Watson Sales Co., Los Angeles, is pictured here with the first fish he ever caught in his entire life, reports his secretary, Margaret Gunn, treasurer oI Hoo-Hoo-Ette Club No. 1. The 90tl-1b., 7-foot marlin was taken off Bal'boa, Oct. 9. In the party are (left to right) Walt Jennison, Franklin Bailey of the Bailey-Riggert Plywood Corp., Mr. Watson, Norman Davidson of Pacific Wood Products Co., and his skipper, Capt. Hawthorn, of the Davidson yacht "Julia D."

Roberta Heberle (above), lSrl-year-old daughter of R. J. Heberle, southern Califorlria manager of the Georgia-Pacific Corp', Lum,ber division, has been named "Seventeen" representative for southern California after being selected last June to appear in a fashion show for Stern's in New Jersey. She is to be honored again in January by opening a show for Stern's in New York City, and her photo will appear in the first 1959 issue of "Seventeen" Magazine. The budding beauty is on the magazine's national fashion council, and also on one for Hinshaw's Greater Department Stores. Articles about her have appeared in the NYC papers as well as her hometown Whittier papers.

Jim Tattersall, general manager of Security Paint Mfg. Co., Los Angeles, and his wife completed a l0-week motor trip through Canada, New England, New York, the eastern states and the south, combining businesspleasure 10,000 miles.

Fred Windeler, president of George Windeler, Co., Ltd., San Francisco, and his wife attended the Wood Tank Manufacturers Assn. convention in ,Boston during October and toured New England states on the way home.

Dealer George Pike of Van Nuys, Norm Winsor and Walt Hamilton of Great Western Lum,ber Co., Glendale, and Ed Dursteler, head of Sierra Lumber & Plywood, Van Nuys, each bagged a beautiful buck while hunting in Utah last month on a 2-week safari vii pickup truck into the wilderness, u'here they had no trouble at all making their kill, as indicated by the photo of Dursteler above. Upon their return to southern California, these sportsmen took off for Marysville with their wives and daughters for a weekend of duck hunting on the Sacramento Valley delta lands. Walt Hamilton tiad to stay home and mind the store but Wally Lingo took his place on the latter expedition.

Twin-City Lumber's "Monty" Montgomery of San Rafael called on Seattle and B. C. :Lrea mills for two October weeks.

Kay Poe, private secretary to Wayne F. Mullin at the Mullin Lumber Co., has notified the ex-president of the SCRLA that she will be married early in December to one of his managers, Lowell Kolb, of the Mullin yards. Miss Poe was honored recently at a bridal shower given by Mabel Staser. Guests included Hoo-Hoo-Ette Club I's 1955-56 board of directors, on which Miss Staser u'as president and Kay was publicity chairman. The bride-elect received many lovely gifts. The dealer and his 'bride will make their new home in San Marino.

Vic Roth, head of Oakland's Triangle Lumber Co., spent a mid-November week with mill accounts.

Paul Cherniss, salesmanager for Atlas I;urnber Co., and his wife Maxine are spending December visiting friends and relatives in San Antonio and Houston, and expect to welcome a new grandchild before they return the first of January via the Cotton Bowl game in Dallas.

Sterling Wolfe and "Mac" McWhorter of the Marquart-Wolfe Lumber Co., Hollyrvood, cruised the Redwood highway the end

"Wigbing Dou u 9ery filewy $.llrtgtmug sn! s happy floW Desr"

SUGAR & WESTERN PINE AGENCY,Inc.

CAIIFORNIA

of Novernber booking inventory for early 1959 delivery to Southland dealers.

Bilt Smith, headman at Smith-Robbins, Los Angeles, returned from a trip to Medford, Ore., and way points to secure stock for the winter wholesale inventory, trav€ling by plane and rented car.

Dave Jopes, recently associated with Strable Lumber Co.. started off his new job with a 3-week vacation trip to Mexico City with his wife and another couple. You say YOU've been looking for a job like this? Send your resume (ours is already in) to Jim Overcast at the Oakland address.

Hank Mansfield, Jerry Essley and Wayne Wilson (left to right, at right) captured this bear in the "wilds" of northern California just ofi the coast near Thorn. It was a tough struggle but the hardy lumbermen brought

the bruin back alive, reporting they were timber cruising when they came {ace to jowl with the beast and didn't scare him a bit.

Tom Smith, manager of Minton's in Mountain View. is on the mend after a bout with pneumonia at the Palo Alto hospital.

Bill Dahlem, executive of the Secdrity Paint Co., Los Angeles, attended the paint and wallpaper men's convention in Cleveland last month, then spent three weeks calling on the trade in the east and midwest before his return.

Bill Buettner, partner in George J. Silbernagel, Inc., San Francisco, spent three recent weeks in the El Paso vicinity on moulding mill connections.

Earl Bleile of the Parr-Thomas Lumber' Co., Sacramento, called on customers in Philadelphia, Pittsburgh, Cleveland, Chicago and Milwaukee for two November weeks. Bleile reports optimistic lumbermen in all these .cities, wit,h great expectations that there will be an early pickup in business.

Among those attending the Chicago convention of the National Building Material Distributors Assn., Nov. 9-12, from northern California were Duncan Pell, manager of Davis Hardwood Co., San Francisco, and Don White, president and general manager of White Brothers, Oakland.

Del Pugh, well-known Sacramento lumberman, has been named the new salesmanager of Sierra Mountain Mills, North San Juan.

Don Adolfo Camarillo, former president of the Peoples Lumber Co., Ventuta, was serenaded on his 94th birthday, Ocl 29, by 300 students of Camarillo High Sch-ool who marched a-mile for the honor. It was one event of the annual birthday celebration in which the community salutes the family name of the senior citizen of Ventura-county.^A special edition of The Camarillo News was also issued. On hls birth date, the former lumberman made his usual tour of Rancho Calleguas to oversee the activities and inspect his herd of 40 white Camarillo horses, and that night more than 50 of his direct descendants assembled in the 3-story family home to share a birthday dinner.

$.eflson'B Grtotfnqs

Noiman Winsor and Fritz llutcheson, executives of the Great Western Lumber Corp., Glendale, completed a flying trip to Chico, Medford and Seattle in the company plane lasl month. They negotiated a timber cruising deal that gives the firm a backlog in excess of 35 million feet. Sawmill equipment was also purchased to put the cutting operation intb immediate action. They were accompanied on the trip by Ralph Steffen and Walter Hamilton. On their return, Norm and Fritz flew a few customers to Las Vegas for an early November weekend.

Sporgur Joins Smith-Robbins

-Earl-spargur has joined the sales staff of Smith-Robbins Lumber to."and wili cover a regular territory for the Los Angeles wholesale distributing and remanufacturing conceri, reports Bill Smith #r

First 60 Years of the National Hardwood Lumber Assn.

By M. B. Pendleton Secretory-Monoger

The National Hardwood Lumber Association has entered it 60th year of service to the hardwood trade. During the years since its organization in 1898 the association has steadily grown in size and prestige. Today 42 firms have maintained an uninterrupted period of membership for 5O years or more; 362 firms have been members for 3O or-more successive years. With a total of more than 1600 members, it lays claim to being the largest group in the hardwood producing industry and its rules governing standard grading and its Sales Code of fair dealing are highly regarded wherever hardwoods are bought or sold.

When the association was organized, there was great need for decencv and order in the hardwood lumber trade. Now, over a half-century later, the members can look back at the progress made and, standing on the foundation laid by those devoted men who g'ave so generously of their time, thought and effort, the new generation of lumbermen can dedicate themselves to the preservation of their heritage and to greater progress in the future. What has been learned both from the mistakes and the achievements of the past

is of no avail unless it is applied to the new problems which the future will bring forth.

' The corner-stone of the association is found in Article III of its Constitution, "to promote the welfare and to protect the interests of the hardwood trade: to establish, maintain and apply a uniform system for the inspection and measurement of hardwood lumber."

On this stone has been erected the structure of grading standards and business ethics known as "Rules for the Measurement and Inspection of Hardwood Lumber, Cypress, Veneers and Thin Lumber and the Sales Code of the National Hardwood Lumber Association." It is the universally known and accepted text-book of the hardwood trade; it is found in the pocket or the desk of every hardwood lumber inspector, sales manager, salesman and principal, as well as the purchasing agents and inspectors of their customers; it has been printed in two languages, English and French, and it is known and respected by hardwood buyers abroad, wherever hardwoods produced in the United States, Canada, the Philippine Islands, Cuba and tropical America are bought and sold. Over 20,000 copies of the Rules Book are distributed each year throughout this continent and the world.

First Steps in Organizing

In the early part of the year 1898, a disposition was evinced by the lumbermen to bring about better conditions in the hardwood trade. This disposition was evidenced by many discussions of the situation, both personal and through correspondence, between leading manufacturers and wholesalers in the Central and Southern states, having for its purpose the establishment of uniform rules for the inspection and measurement of hardwood lumber.

Growing out of these discussions a decision was reached that it would be advisable to call a convention of the hardwood lumbermen who were interested in the solution of the problems presented by the situation.

Accordingly, a committee was appointed by the Chicago Hardwood Lumber Exchange to issue a general invitation to the members of the trade to assem'ble in Chicago on April 8, 1898.

This call was sent out on March 11, and in response thereto, representatives from 37 firms met in the rooms of the Chicago lfardwood Lumber Exchange on the day appointed.

A temporary organization was effected with the president of the Chicago Exchange as chairman. After a brief statement from the chair as to the purposes of the meeting, an

adjournment to more commodious rooms in the Great Northern Hotel was taken.

A committee was appointed on permanent organization. This committee presented its report at the afternoon session, recommending that a permanent organization be effected at once; that the purpose o'f the organization should be to establish a system of uniform inspection for hardwood lumber and that the name of the organization should be the National Hardwood Lumber Association.

With the report, the committee submitted provisional articles of agreement, providing for the government of the proposed organization.

The report was unanimously adopted by the meeting; and immediatelv thereafter. officers and directors were elected and the Nitional Hardwood Lumber Association became an established fact.

Immediately upon taking the chair, William A. Bennett of Cincinnati, the newly elected president of the infant organization, appointed a committee to draft rules for inspectlon.

The motion for the appointment of this committee provided that it should consist of three representatives from each market represented at the meeting. As nine markets were represented, the committee consisted of. 27 members which came within ten of exhausting the attendance at the meeting.

The committee submitted its report on the following day, which was adopted. The meeting then adjourned to reassemble at the first annual meeting of the association to be held in St. Louis on May 5, 1898.

First Annual Meeting

This latter meeting assembled at the place and on the date previously designated, at which 59 firms and nine markets were represented.

The entire time of the meeting was occupied by discussions of ways and means to make the work of the new organization effective and in amending and adjusting the rules of inspection that had been prepared at the initial meeting.

Such are the bare statements of the outstanding facts connected with the organization of the National Hardwood Lumber Association. They suffice to tell the story of what really happened; but they fail utterly in presenting even in a slight degree, the interest and the excitement characterizing those meetings.

The participants in those meetings sincerely believed in the merits of the undertaking, and the results of that undertaking have fully justified their belief.

Judged by later standards, the first rules were crude, incomplete and indefinite, but they were a beginning; and experience in their application led to clarifications and refinements.

Inspection Bureau Created

In the early days of the association, the problem of working out satisfactory rules for the inspection of hardwood lumber was regarded as being of paramount importance, but the membership was not unmindful of the necessity for the establishment of some form of associate machinery for the proper application of those rules. Accordingly, in igOt, an Inspection Bureau was created, consisting of 9 members of the association, appointed by the president.

While this Inspection Bureau operated under the auspices of the association, it was, in a sense, extra-associate in nature, and did not depend upon the association for financial support, nor was the association directly obligated by, or responsible for its actions.

Its operations were carried on entirely independent of the authority controlling the association; it employed as the first surveyor-general, Maurice Wall of Buffalo. who. in

were some thord words' in the

-turn, appointed inspectors in the various markets to ap-

'.ply the inspection rules of the association.

The income to cover the operating expenses of the Inspection Bureau was derived from a system of fees received for inspections. With the exception of hickory and walnut

lumber, the fee for inspection was fifty cents per thousand

, feet, of which the inspector who performed the work re-

ceived forty-three cents, the surveyor-general five cents and

The association assumed no liability whatever for the correct application of its rules.

The rules governing the operation of the Inspection Bureau provided for reinspection by the surveyor-general of lumber, the original inspection of which was questioned by 'either seller or buyer; and if an error in the original inspection was determined, the party suffering therefrom settled directly with the inspector who made the original inspec-

tected by a cash deposit of $25 made by each inspector with the association, and further, by a bond in the amoqnt of

$soo

;l;;; ;;'

^ i";;;;;;' tl'tf" ;;;;";;.;;";;;

r i;-

r r cure the faithful performance of the duties attaching to the work of insoection.

,, This rather complicated system of inspection worked in a '' fairly satisfactory manner; but it was regarded by the memli bership of the association as being only of a provisional nature, serving to fill the gap exisiing between the period of no system at all and that period when a regular inspection service would be established.

The greatest objection to the system rested in the fact that the inspectors administering National inspection were not the agents of the association and therefore were not directly respo.nsible to the.association for the quality of i l their work. Abuses of confidence also sprang up in the op-

eraticin of the system.

Frequently, inspectors in the employ of members were l: deputized to apply National inspection and to issue cerHf. tificates upon lumber sold by their employers, which prac-

tice was entirely destructive of the judicial element with

which the association desired to invest the work performed h under its auspices.

It, therefore, became apparent to those who were in

charge of the destiny of the association that the system de-

mancled radical revision and that the only practical method

for handling the situation was to replace the provisional

with a regular service, making the inspection department an integral part of the association, administering the affairs of that department by means of salaried em- ' ployees, and then as an association, standing squarely up to all guarantees expressed and implied, that pertained to National inspection.

New Inspection System Established

Owing to the lack of funds with which to carry out this program, there was much delay before the new system was completely established. At the annual meeting in 1904, a resolution was adopted to the effect that the surveyor-

general and inspectors in the larger markets be placed on salaries. Today the association employs over a hundred inspectors in fifty districts in the United States and Canada.

The demand for National inspection has at all time kept pace with the development and extension of the service, and i: those extensions have occurred only in response to demands for increased service.

wood lumber are efrected between parties widely separated in location with the same degree of assurdnce regarding grade and quantity as would be possible if the transaction occurred upon the yard where the lumber is located.

A shipment of hardwood lumber covered by a National certifica?e issued at point of origin, passes fiom hand to hand without question as to grade and quantity. This system of inspection developed and extended by NHLA has come to be regarded as an indispensable factor in the hardwood trade, as without it there would be nothing to prevent a return of the chaotic conditions prevailing in the trade prior to the advent of the association 60 years ago.

During the 60-year history of the association, it has been served by six secretaries. When the organization was founded in 1898, Allen R. Vinnedge, a hardwood wholesaler of Chicago, accepted the position of secretary in an honorary capacity and kept the books and records until 1904. By that time the organization had grown to a point where it required the employment of a full time secretary.

In 1904, Charles D. Strode, editor of the Hardwood Record and author of note, accepted the responsibility of secretary temporarily until a suitable man could be found for permanent employment.

In 1905 Frank F. Fish was elected as secretary-treasurer of the fast-growin g organization, and he continued in office from year to year until his sudden death in 1930. He was succeeded by Louis S. Beale, who had served for several years as assistant secretary under Mr. Fish. When Mr. Beale resigned in 1934 to enter business on his own account, he was succeeded by John W. McClure, who served until 1951. Upon his retirement, Mr. McClure was voted the title of President Emeritus bv the Board. Toseoh L. Muller was elected Secretary-Mattage. in 1951 -and ^served until his resignation, January I, 1957.

School Establ shed in 1948

To fill a growing demand for men skilled in grading hardwoods, the association established a permanent school in Memphis, Tenn., in 1948 under a committee headed by Harry D. Gaines of St. Louis, Mo. Two terms of five months each are held, during which intensive work in hardwood grading, measuring, tallying and corollary subjects are taught.

To date, nearly a thousand men have completed the course and have been readily absorbed into the trade, great- ly enriching the industry in its knowledge and use of the basic rules on which it operates.

Between annual conventions, leaders of rival Rules factions worked out their strategy and planned their campaigns. Feelings flared at the conventions and often rose to white heat. At times the situation seemed hopeless and no reconciliation of conflicting forces seemed remotely possible.

But forces were working beneath the surface of which the actors in the scene were not conscious. Fellowship and acquaintance wore away the sharp edges of suspicion. Leaders on both sides began to respect and admire their opponents. Prejudices disappeared in the solvent of friendship.

During the years common sense prevailed and barriers vanished. Men grew wiser with added years and experience. Almost a generation passed while this process was bringing to fruition the grading standards as they are known today.

When the system of National inspection was first inau

Wnen tne 1\atlonal lnspectlon nrst lnaugui: rated. it was an innovation in the hardwood trade and was regarded with some distrust. As the years passed by, confidence was established in the abilitv of the National Hardwood Lumber Association to redeem all of its obligations arising from the administration of its inspection service; and the certificates issued bv the association are now accepted at face value whereveithey are presented. This state.'ment not only applies to domestic markets, but to foreign markets as rvell.

By the use of National inspection, transactions in hard-

At a Chicago convention in 1931, the last basic change was made which smoothed out inconsistencies and overlapping of grades growing out of compromises and expediences which had crept into the rules during the controversial period. The proposals adopted in 1931 were developed fro'm years of research consisting of actual tests at the sawmills, and experience in the actual work of the association's inspection staff.

Since 1931 the grading rules have attained that element of stability and universal acceptance which was the long sought objective of the leaders who had guided the destiny of the organization.

A structure of such enduring character must be based on

(Continued on Page 100)

Who ls Responsible for Americqn Prosperity ?

said the said the said the '/''-'\'

banker. farmer. politician.

Who ls Righr?

"I dreamed I had a million dollars and need never work again."

"Splendid," said my friend, "but is that all? What rvas the rest of your dream ?"

"Well," I said, "in my dream I thought of all the things I could now do because I had a million brrcks. I would have the fanciest food money could buy. I would buy a fine l-rouse. Only the sportiest and most expensive automobile would suit rne from now on. Clothing? Only the richest and finest would ever cover me again. Oh, I was in clover all right. My fondest rvishes had come true."

"Then what happened ?" my friend asked.

So I told him my story. It was a dilly-more like it nightmare. "Listen.

"I dressed and, being hungry, went to breakfast. There wasn't any. My wife was in tears. The food she had ordered the day before hadn't been deliverecl. Not even a bottle of milk or the morning newspaper greeted me when I opened the door. I tried to telephone the grocery but the line was dead. I said, 'Oh, well, I'll take a walk and bring back something for breakfast.'

"The street was desertecl. Not a bus, streetcar or cab rvas in sight. I walked on and on. Nothing in sight. Thinking somethir.rg had happened only to my neighborhood, I went to another. Not'even a train was moving. Then people began to appear on the street-first only a few, then many, then hunclreds. I joined them and began asking questior.rs: 'What has happened? \Vhere can I buy food?' Then I got the jolt. Sornebody saicl, 'Don't yott know? Everybody has a million dollars arrcl nobocly has to work any more.'

"At first I r,vas stunnecl. I tl-rought that son.rehorv a mistake, a ghastly mistake hacl been made-but there was no mistake. It was really true. Evervbodv l.racl a million dollars and thought thai n,ork was over ior l-rim.

"Then it clawned on rne as lrever before that all of rrs

WH(ltESAtE D ISTRIBUT(lRS DIRECT MILL SHIPMENTS IU'IABER ' PLYWOOD By Corlood Truck qnd Trqiler DISTR,IBUTION YARD l33Ol Burbonk Blvd. Von Nuys, Colifornio

\'r."

said the union leader. said the business man. said the manufacturer. said the laborer.are dependent upou all of the rest of us; that to a srnall extent at least, my labor had a place, a part, in the total welfare of mankind. liVitli an angry shout I tossecl to the winds even the thought of a rnillion dollars.

"Then I woke up. My dream \4'as over. The stttr r.vas shining, the birds singing, my wife rattling the breakfast things. I looked out the window and saw a world o{ people moving about their tasks, each contributing a little to my life and living, just as I contribute to theirs. I called to my wife, 'Hurry up with that breakfast. Srveetheart, I want to get to work.'"

(Courtesy of Koehring Corp.)

Home Builders to See Roof Truss Demonsfrqfion qt'59 Convention

A convention first for 'linrber E,ngineering Cotnpany, \\1ashington, D. C., will be the presentatiou of a special trusse<l rafter fabricating and assembly clemonstration at the National Associatiorr of Honre l3uilders convention in Chicago, Janlar,v 18-22.

A full-scale Teco tmssecl rafter will be cut ancl grooved, and comoletelv assembled in Teco Booth 871 iu the Colliseunr. Iluililers ittencling tl.re exposition will have the opportunity of seeing hor,v Teco trusses are fabricated with a minimunr investnrent for eqrripment, rrsir.rg a fabricating layout follou'ing Teco's suggestetl fabricating bench design. Also shown rvill be horv 'f eco tnrsses are assembled rvithout a jig or rack. 12 clernonstrations will be presented in the collrse of the convention.

On hand in the Teco booth will be roof truss design specialists to arlswer any questions of builders as to the clesign, fabrication. :rssembll' ancl shipnrent of Teco tmssed rafters.

Desigt information, technical literature, and detailecl fabricating instructions will be available; rvitl.rout cl.rarge, in tl're Teco booth, or by writing Timber Iingineering Comparry, 1319 lStlr Street. N. W., Wasl.ringtor-r 6, D. C.

TWX: VN2299 STonley 3-lO5O; STote 5-8873 (Coll Toll Free from Son Diego ond Norionol Cify-ZEnirh 8873)

Chuck Cloy Wolter Kuck Cornell Norby Frqnces Miller Jerry Kelly (Fresno)

Open House Celebrotes Move of Anco Lurnber, lnc., Around f t::"": :" f"" ,T,io""::"l ;

:,d:, ra\

rrj,. .j.,.r .).i. l ( ),1 rl( rr,r'i.,1,1,,t t rrl,lr't i,. ;l 1)1,Lrr l]',11-,',,;1- r,.i, r ,' ir ,, I ;Lrr lSrl ltrr.rr']- :Ll,l L ll!lr,nt(.1.- \ t-.ri,,l ll , r ( \\ r, : il r,,t,l ;1r,1 ' ri',\(,1 t( lt, -l tr , rT- -r r',,1 irr \lrl:r'-tr :, \lti,,1-:t l,l;|t, t ,,1,( t;tlti,t ,t ; , \t,l, t-,rit { :il)trt(.I ( ,,i i, l;,li' I. il i;'ri ,,1 ltllr ,;tl,t:t|t l,rr lltt l',t ' I ',t ,,,,tilt:ti lrttti,l,r.,,t,1 i- irr ,1, I il, ,.,,rrlir, rl;it1irl,.t)l1 ll ,,1 i l:'ll \'rlrl-,,1 l,r,-t,l,li,,l lr,)llr i,,lLi(ttL- l,l ijtrl-'l;,\(1('l;r,,'-,,11i1 rtll ( ;tltlLrtj|;r,1,;,1,.t i- r,r,,|tr|tilrl trrr,l -:Ll, - r:r'r',-11 "1 :l L. ir l:trl ]rrrnl,r't L Jt)r ;rlr,i nr,i, I I l- :ll,l rlr(('lirr (.l):!l .-lrrt l)J,,!l;|lt \\iL- (r|li'l,f ,,l ,rr -rJri,lrrlr ', trll trtr , rl li lll,, r ;rl,l l,rril,lirrq rlllt- i- L irl t rr ,l li -1,,, l. 1,,1 ll, rrrLl,rl,i l,lll,l,t ;Ll,,l- rrtllr i,l:ittrl,irr1l ,l,rilrr;ri L:1,1 ir, -. I Lr'i.r:it, lt;|l-.1,:rlrrl tLrrri:q;rr,lr tr t,,,,1\, ,rrll,,ir -t l'lr \\1,, ,,r ( )tlr! ,j:ilt,r| l;'- lt -t:Lli,,1 ;t trrll l|r, ,,1 't l "rl|i r|'l ,l,,ltr, -li, lr;rl] 1,:Lit, i- t,,t l,,r|;Lr:( |t ,ll I'i:rr.,rri'] ll;, l,;rl;,ti,, ,,i i , ",;Llr .-t rtiir|,1 -,,'|t],], 1,.,1 |t rtt,,;- .trL 1-. ,t l;rr,ltr,',,,1-;trr,l -,ti\\r, Ll- ,:lttt,ii t, ,Li. lrt '1" ,l I '- t-,.,1 ;r1,, ti 1 rtl L pii,,t -i:1 , i'l'.., ,, ,' l,:rtir]-. , rr, il,'r;'il -lltt;,,t, i i', II,l ir it,, : ',,lll,l(r, .-1,11,,,t itltl)rI l, I tl- rl,,j, \rr,,, ;l L, ,rl ( t;Ll,- ,, -lt 'll ]] iil : I ,l]-l,,t, rr -r j\ t( i rit,ll \l'ril,irr -,- r r'. r r ir:( i1,.:,il;rlrl, :rr ri,,, r,,r,,r r-,r, ,;Llrirri.ft, l,t,l|:;, ;t |1 ,l \t,,, 1 r,(t],,|,1', ,, , t-l , I t, j iltl,;i,li;t:1. ;rtrrl ir, ,t l ]]t'1,t,,)\rI \\;,ll ,rll-i l'I lt, -l,i. -t,,:,:tr LiiltI,ir iir l, | , r,.,1 - rrr rr ,'r:rl

Ted Roy

Jim Russell

Anne Murroy

Wqlt Combs

Colif. Redwood Assn. Reports Stote of Industry

stat' 12

July 28, 1958

ANNUAT REPORT, 1957

4:.'' The reduction in the number of reporting companies this year

due primarily to consolidations rather than reduced coverage.

Some of the figures were estimates rather than actual but are

believed to be close enough to be included in this report. The

closing stocks on the basis of opening stocks ad-

justed for production, shipments, etc., do not check exactly

'with reported figures but neither individual mills nor the group

as a whole show enough difference to affect the statistical use-

Since we cannot know in advance.what companies will furnish the annual figures, this method cannot be used in this report. The shipment figures shorvn are gross shipments less purchases from other mills. If rq>orts were received from all redwood producers, this method would properly show the amount of redwood shipped by the industry to distributors and consumers. Since all mills do not report, the shipment figures shown simply account for shipments to distributors and consumers from the lumber producbd by the 26 or 30 companies but not for shipments they may have made from lumber purchased outside these groups.

The other significant difference between the two reports is due to the fact that some companies report a gross production figure and a computed figure for factory waste on monthly reports but report a net production figure and no factory waste on aunual reports. If these companies had reported gross production on the annual report, redwood production and plant waste figures would have been about 13 million feet greater lor 1957 and 14 million feet greater for 1956.

The California Forest and Range Experiment Station l,as published the results of their survey of lumber production for 1956, based on practically lm% coverage. They showed production of 3,032 million feet in the Redwood Region, of which 1,079 nrillion was redwood and 1,824 million Douglas fir. Humboldt and Mendocino counties were the first and second in the state with cuts of 1,544 million and 874 million feet of all specres.

Our 1956 redwood production as shown by the December monthly mill report including purchases from non-reporting nrills was 663 million feet or 6l/o of the Experiment Station total. 1956 redwood production of the 26 mills shown on this report was 700 million or 65/o of that total.

The table shows that redwood production of the 26 companies was about 100 million feet less in 1957 than in 1956, but production of other species was about 87 million feet greater. During the year, redwood stocks increased 14 million f1et, or 3 per cent. Stocks of other species increased 12 million feet, neally doubling during the Year'

Stat. tg

August 11, 1958

(a) Shipments are net for the industry, inter-company shipments have been deducted. Shipments of factory products included as footage of finished product not as lumber delivered to factory.

(b) Company Use is lumber used for construction and maintenance of the reporting companies' plants and logging operations. Only 14 of the 30 companies reported Company Use in 1957.

(c) Only 8 of the 30 companies reported Plant Waste or Other Disposals in 1957.

These figrrres include by-products such as sawn shingles, shakes and lath produced at these lumber mills. The 1957 redwood production for the 30 companies includes 612,310M feet of lumber and, 3,246\[, feet of by-products, mostly lath and shingles.

The figures above are not directly comparable with those shown for twelve months in our monthly mill report for December 1957 and the difference between the two sets of figures does not represent the production, shipments and stocks of the additional four companies. The primary difference in the two sets of figures lies in the handling of inter-mill business.

The monthly reports are for a set group of mills whose identity is known in advance. Definite instructions are given for handling inter-mill transactions so that the volume of lumber moving between the reporting compa.nies is excluded; but the yolume of lumber purchased from others than reporting mills is included in both shipment and production figures. Redw:ood production figures for'twelve moirths shown 6n the monthly mill report for December 1957 included 39,N7M ft. of such purchases in 1956 and 26,895M ft. in 1957.

DISTR.IBUTION OF REDWOOD SHIPMENTSFtRSt HAIF OF r 958

This report shows the distribution of redwood shipments to each state and to various regions for the first half of 1958, compared with the first half of 1957, x reported by the mills which have reported regularly for the Monthly Mill Report.

Table No. I below shows the distribution to the regions used for the Monthly Mill Report. For 1958, two sets of figures are shown, one taken from the Monthly Mill Report and the other from the Distribution by States report. As has always been the case, there are differences in the two sets of figures but these are not great enough to have statistical significance.

DistribuJ;otu *riiol,nlyMill Distribution Report Report Report (InMft.)

Because these figures are for six months only, the only other figures shown are for the same period of. L957. Earlier, or annual figures, going back to 1954, were shown in our report Stat. 3, dated February 3, 1958.

The figures in Table I show that the decrease of 29 million

,

Voncouver lo Gleor Slums

The oldest community in the Pacific Northwest became the first city in t6e state of Washington to obtain approval from Housing Administrator Albert M. Cole of its workable program for the elimination of slums and blight. The city is Vancouver, Washington.

Vancouver was first settled in 1825 bv the l{udson's Bay Company as an English fur-trading post. Logging and lumbering were for a number of years the chief resource of the community. Two large industries now located there are Kaiser Shipyards and an Alcoa Aluminum plant.

Vancouver's growth during the war years is indicated by the fact that its population increased ln% between 1940 and 1950. Its 1950 population was 41,664. Although Vancouver at present has a system of codes and ordinances regulating the construction of dwellings and other buildings, it recognizes that some of them are weak. It intends to correct them and also to adopt soon a few codes that it still lacks, including a housing Code. The city also plans to complete the essential elements of a general community plan by the end of this year. Neighborhood analyses are also in this year's piogram.

feet occurred mostly in California with 241 million feet, or 85/o of the total decrease. Eastern decreased 3 million feet or ll/o, and the others Il million and less, with the exception of U. S. Offshore, which increased about /3 of. a million feet.

Eighteen of thirty-eight states showed increases varying from the highest in Minnesota of almost 2 million feet, to the lowest in New Hampshire with 28M feet. The usual top three states 1. rn New Hampshrre wrth ZEM 'I'he f ' showed decreases, with Texas down 2l million, Ohio standing , firm down only 401M feet, but Illinois down 2 million. Minne-

, sota, with the highest increase as noted above, moved up to fourth place in this report, but Michigan was down 1 million and Indiana was down almost ll million. Iowa increased 1 - million to take 8th place. Canada, which since 1954 has always

,been under 1 million feet for the entire year, showed an in-

crease of about 1 million for the first half.

The biggest change was in the Central states of lllinois, In-

For the fourth consecutive year shipments have been made to each of the forty-eight states and to the District of Columbia. 1957 shipments to two-thirds of the states were lower than they were in 1956, and the increases to the other states were small.

1957 redwood shipments by reporting companies, as shown by the annual distribution reports in Table 1, decreased 88 million feet as compared with 1956 shipments. The operations covered are the same as for the two preceding years. The figures for 1955, 1956 and 1957 are probably more truly comparative than are the figures for 1954 and 1955, because of the nature of some company consolidations taking place in those years. Shipments to California accounted lor 43 million feet of this decrease and states east of the Rocky Mountains, 38 million. Shipments to the Rocky Mountain group decreased 2 million and U.S. Offshore shipments, 3 million. The percentage distribution of shipments to the regions shown on Table 1, show no significant changes in the distribution pattern.

There does not seem to be any pattern in the changes in volume shipped to various states. Three of the four largest decreases were to the three states that took the greatest volume in both years. Relatively heavy decreases seem to be scattered in all parts of the country and the states that showed increases were likewise widely scattered. The significance of the changes would be more apparent to someone thoroughly acquainted with the character of the redwood market in the individual states.

shire, Rhode Island and Vermont were down over 2 million. ,,, Lower Mississippi states were down almost 2 million and Middle Atlantic states down only 21M feet. The Prairie states, Lake states and South Atlantic states showed increases. with the

ir:' Prairie states of fowa, Kansas, Nebraska, North Dakota and F$": South Dakota increasing over ll million. The Lake states fr''' increased over a million feet.

i, diana, Kentucky, Missouri, Ohio, Tennessee and West Virginia, ':', down 4 million, from the same period in 1957. The New Eng' land states of Connecticut, Maine, Massachusetts, New Hampi- There was not much change in the Rocky Mountain states and Western states dropped off- over a miili6n feet, most of it in

Arizor.a,.

i,', As has consistently been the case in recent years, shipments :r. ' were made to all states despite decreases. At this time there is nothing to indicate what to expect during the last half of 1958.

Stat. 3

February 3, 1958

DISTRIBUTION OF R,EDWOOD SHIPMENTS

This report shows the distribution of redwood shipments to each state and to various regions for the years 1954, 1955, 1956 and, 1957, as reported by the fifteen mills which have reported regularly for the Monthly Mill Report.

. Table No. 1 below shorn's the distribution to the regions used for the Monthly Mill Report. For 1957, two sets of figures are shown, one taken from the Monthly Mill Report and the other taken from the Distribution by States repoit. As has always .been the_case, there are differences in the two sets of figures but these differences are not great enough to have any itatistical significance.

Texas, Ohio, Illinois and New York have been the top four states outside of California, in that order, for the past four years. The balance of the top ten for 1957, in order of volume taken, are Michigan. I\{innesota, Indiana, Wisconsin, Pennsylvania and Missouri. These are the same states that were in the top ten in 1956. Their ranks have changed, the most noticeable changes being Missouri's drop from seventh to tenth place and \Misconsin's climb from tenth to eighth. All except Wisconsin have been in the top ten for four years. Oklahoma was in this group in 1954, as tenth, and 1955, as eighth, but dropped below the top ten, as well as Florida and Arizona, in 1957 to become thirteenth.

60/o ol the decrease in shipments east of the Rockies was accounted for by the seven states in the Central States Region. This was the only one of the eight regions that showed a lower percent of total eastern shipments than 1956. Each state in the group showed a lower volume of shipments. They still took I of the shipments east of the Rockies and included four of the top ten states outside of California. The New England Region states and the three-state East Gulf Region showed increases over the previous year. New England took as much as I0/o of the much lower volume of shipments east of the Rocky Mountains in the mid thirties and then dropped off to less than lft/o in the forties. The 5.4/o of shipments east of the Rockies, taken by New Englandin 1957, is the greatest proportion shown for the last twentv vears.

Colorado and Utih, the two Rocky Mountain states taking the largest volume, showed appreciable decreases, while New Mexico and Wyoming increased their volumes. Arizona is the only one of the four 'Western states to show an increase.

Products from the forests of our region benefit each of us and our communities. Keep the Redwood Region Green!

MEET THE "B\INYAN BUGGIE"

It looks from here as if California Inventor Harold Manning has finally bested Paul Bunyan's blue ox "Babe" with a machine that will out-pull and maneuver even Paul's mighty helpmate. The new machine, designed to outdo any machine or method ever before used in any logging operation, is called the Bunyan Buggie and is to be manufactured by the Bunyan Buggie Manufacturing Co., with headquarters at 345 Grove Street in San Francisco, and plant at Rio Vista, California.

Manning, who has spent his entire working career in various California, Oregon and Washington logging operations, expects to have his first, full-scale model ready for demonstrations by early Spring, next year.

The Bunyan Buggie is driven by two 300-h.p. Diesels, one in each wheel, and both mounted on "A" frames in sort of a pendulum fashion. A gyrocompass in each wheel de-

INTAI{D TUMBTR COMPANY

livers 4900 lbs. thrust against pendulum action. In simple principle, motors actually increase traction of rig as load increases by tending to "walk," or pull themselves up the front section of the huge wheels. For further traction (and balance) huge 30-foot blade can be extended out in front of vehicle.

Picture of the scale model above shows approximate size of vehicle in relation to logging truck. Actually, toy truck is not scaled down quite as much as model, so in real life, logging rig would appear even smaller in relation to full scale "Buggie."

Wheels on the full-size model now under construction will measure 24 f.eet in diameter and 4 feet in width. Inside clearance (for straddling logging rigs) will be 16 feet wide by 12 feet high ! The "Buggie" will weigh out at 32 tons empty and is designed to carry a staggering 170,000 lb. payload ! Going even further, Inventor Manning expects the "Buggie" to develop a herculean drawbar pull of 2X),N0 lbs.-nearly five times its own weight !

For earth-moving, the rig will carry a 96-yard. payload, and for fire fighting, machine is designed to carry 42,425 gallons of water-plus 10 men in each wheel. Machine is also waterproof in depths up to 8 feet.

Look out, "Babe !" It looks as if you're in for some real competition !

Cement Associolion Ups Poir

John M. McNerney, district engineer for the Portland Cement Association's Los Angeles office, has been appointed manager of the association's Western regional office, also located in Los Angeles, effective November 1. McNerney will hold both posts until a new district engineer is designated and succeeds Hugh D. Barnes in the regional position. Barnes has been named in the new post of supervisor of field promotion and assumed his duties in Chicago November 1.

"The Dealer's SupplierNever His Competitor"

MIttING .

STEAM KIITI DRYII{G . CAR U]{L()AIIING . LUMBTR STI)RAGE . II{.TRANSIT MIttII{G

Notl. Assn. Home Builders Stort Reseqrch Houses'

Association of llome Builders, reports that construction

was to start in August on two research houses aimed -at

,testing ways to provide Americans with better homeS for less money-one in South Bend, Ind., and the ofher at , Knoxville, Tenn. He explained that the research proj.ects ; will demonstrate what can be done to create attractive, low-

i' Washington-Nels G. Severin, president of the National Its exterior will be of natural redwood, with a light blue roof, accented by darker blue panels under the windows and a beige trim. The new foamed plastic which will be used between the redwood and the interior finish will provide the insulation as well as give strength to the structure. The plastic is incredibly light but amazingly strong, according to its developers.

cost homes through the use of new building materials and

equipment or bold adaptations of known materials.

The South Bend house will be built entirelv under the

auspicies of the Research Institute of the National Associa-

ji, tion of Home Builders (NAHB). Joining forces to co-spon-

sor the Knoxville house are NAHB's Research Institute and

the Masonite Corporation, Chicago.

Innovations in both projects will accent what builders

can incorporate into h&nei in the next few years. rather

than point to what may be ahead in the "space age" house of the distant future.

Concrete for the South Bend house was to be poured

August 4 or 5. The house will be a one-story, six-room

building of non-conventional sandwich penel structur-e.- It

will use a foamed plastic core-known as Dylite expandable

'polystyrene-between its exterior and interior finishes.

This fba.med.plastic. type of .panel has never.before been

used in building a house. Th! panels were developed by

Koppers Co., Pittsburgh. Eventually,it is expected that this pBsearch house can be reproduced in the South Bend area for about $13,500. Land values might vary the cost else-

where.

The Knoxville house was to get under way with concrete pouring on August 11 or 12. Its main feature will be the use of hardboard as the basic structural material. It will demonstrate what can be done with this material as , the result of research and development by manufacturers and builders, to provide a low-cost, yet handsome and pleasant place in which to live.

Severin announced that the Knoxville home will be the first of an ambitious series of research houses to be built by the NAHB Research Institute and selected .manufacturers over the next four to five years to test the newesf and best uses of basic building materials. ' The location of the other homes in the special series has ' not been announced, but Severin said they will reveal new developments using such materials as aluminum, concrete and concrete masonry, gypsum, plastics, plywood, steel, structural clay products, and wood.

The 1958 Knoxville house will be a one-story, six-room structure 36 feet eight inches long by 28 feet eight inches wide with 1,050 square feet of living space. Its hardboard exterior will be coated with a new, long-wearing paint in a color yet to be chosen. The durable paint will reduce materiallv the cost of maintenance.

The hirdboard house will use new, plastic pipe plumbing and an entirely new wiring system called the "wiring tree," 'which will cut labor costs in building. The "wiring tree" will serve major electrical appliances.

New, tbo, in the Knoxville house will be use of a very thin hardwood flooring for some of the rooms. The flooring is African oak, only three-sixteenths of an inch in thickness. Yet it is-entirely stable and researchers find it beautiful as well as economical.

A thin, long-wearing vinyl floor covering which is also new, will be used in the kitchen. The house will have, ' too, a new electrical resistance hot air heating system, : designed so that air conditioning can be added simply and inexpensively should the home buyer wish to add the equrpment.

The South Bend house, nearly square-shaped, will be 36 feet six inches bv 32 feet six inches and will cover 1,200 square feet.

Among the many features of the South Bend house will be use of a new lightweight foamed concrete which will make the floors warmer in winter. Coupled with this will be a new, heat-duct distribution system under the floors. The design is such that here, too, air conditioning can be added easily at any future time.

The house will have a carport-actually a "garport" Since it is a cross between a carport and a garage. There will be an "expansion" area adjacent to the house, providing a logical and economical place to enclose for an extra room at some later date if the homeowner desires.

Corp.nl.r loc-nqikplqt. to top of rludr. Singlc poncls of Mqronilc ribbcd poneling with rhiplqp edgct tgtYc ot cxtarior ttding vlthoul rhcolhing ot buildlng pqpcr

Goblc cnd of houre revmb yentilqllno hol€r in th. nounling rtrlp thot holdr the ,rlo5onilc ShoalowYsnt riding withoul nqil3

Funciionol poncl: of ,iloronlla Duowqll oppeqr in Rcreqrchlntflluta houtc in qll nonlood-bcorlne locqtion!,-tto.l brlwsn!pllnslha ,rldtonilr-tqcad ponols reodily aupport rhalYcr, cqbinrir ond rqckr on speclol ffxturca

'

Cost-sqving Proved Possible With Hordboord Pqnels in Reseorch lnstitute House

Among several new concepts incorporated in NAHB's Research Institute House at Kensington, Md., are the exterior walls and the interior non-load-bearing walls. Both features have excited the interest of builders because they offer cost-saving opportunities without the sacrifice of either quality materials or workmanship.

The exterior wall panels are fabricated with a Zx4 base plate and three 2x4 ituds with /t" Tempered Presdwood having pre-formed vertical ribs at intervals of four inches. Here,-the important building feature is that a single panel performs the functions of sheathing, siding and battens, at the same time providing ample strength for racking resistance. In additi,on, sufficient strength lies in the hardboard to prevent uplift between the panel and sill plate.

The exterior walls were erected, in 211 hours with three carpenters and two laborers. Contributing to the speed of erection are the experimental panels' shiplap edges, which form a weather-tight joint, plus the absence of sheathing and building paper. Racking tests of the Masonite ribbed panels indicate these walls are several times more rigid than ordinary construction.

The integral ribs cast an interesting shadow pattern and present a new texture in exterior sidings.

Masonite Corporation also furnished the interior non-

load-bearlng partltlons, 'I hese wlll be mart<eted under tne trade name of Duowall. These panels, 7 wide and 2" thick,

are of hollow core stressed skin construction with vertical chases for wiring. The panels are faced with Masonite %" Tempered Duolux. They are & high and are used in conjunction with 7' posts of various types. They are set between a top and bottom runner of. 3/4n'x7' wood or plywood.

A preliminary report by NAHB's Research fnstitute comments on these component panels:

"A significant aspect of this interior wall system is the insertion of a patented metal. spline slotted at 1" intervals to receive accessories of various types to produce a true 'work wall.'This spline is inserted between the panels in a slot, giving a rfn' wide joint that is deeply recessed."

Usid in conjunction with the panels are a system of fixtures known as "Adjust-a-bilt" developed by the L. A. Darling Company of Bronson, Mich.

Other wall features of the Research House include the gable ends which are covered with a self-ventilating product, an experimental version of Masonite Shadowvent Siding; and a supplementary means of attic ventilation, the use of perforated panels of ribbed siding, the same type used in the exterior walls

Ribbrd rtolonit pqnclt wilh pffdolion! ora rhown o! thay qppeor qr rofilr, nqlled to look-ouls !pqccd 2'o.c. This pcrfqoled qrcq on rldcr owoy from goble endt, @uplad with tupcr-Yenicd Shodowvqnl siding in the gcble endr, ellminofor n@d for convcnlionol otlic Ycnting

This combination of ventilated lap siding in the gable ends and ventilated soffits eliminates the need for old-style, unsightly louvers.

An innovation, too, was the exposure of the screen side of y4" Tempered Presdwood as a fill-in panel below the window sills, permitting flexibility in the window heights without interfering with modular construction. The screen side is fully as durable and weather-resistant as the smooth side, Masonite officials point out, and its canvas-like texture provides an interesting contrast with the ribbed siding.

In the kitchen and garage of the Research House appears another new product, known as the Masonite Panelok system, with "Adjust-a-bilt" accessories. Similar to the Duowall system, Panelok is designed to be used over existing walls. Shelves, cabinets, planters, and racks of various sorts may be fitted on these walls in the same manner as with the Duowall system.

EXTERIOR VIEW of the qdvonced €xlerior ponol, erecled by the [u-Re-Co 3ytlen, oppoqring in thc NAHB Res@rch Inilitule house. Vorti@l ribt in this /6" thick |{o3onite Tempered boord oppeqr ql 4-inch intervolr to provide "new look" in exlsior sidings

BUILDERS were intrigued by lhe kilchen in Rerorch Inrtitulg hou3e. Among mqny new fsqlures i3 the Mo3onile Ponalok woll ryrtem with pertorqled metql tltip! belween tho pqnels for holding rocks ond rhelves on "Aiust-o-bilt" fixlur€r; nole woll @binst ond opcn rpqces

APPIICATION of Mosonits t/a" Tempered Presdwood wiih lha reverle or scr@n side expored undgr lhe windowr ir lhown in thi. pholo. This sy:lem permitt yorying window h.ights without interferins with modulor mdrurenenlt. (-All photor by Mosonite Corporotion.)

Lumber Mqnufqcturers Believe Output, Sqles Will Orbit in 1959

\\':tslrirrgtorr, l).C.. \or. 1.i-ltolrcrt ll. Irrgr-:rrrr. Prcsi. ,lt'rrt :Lrrrl e'errt,r:Ll lll:ur:re-('r ,rI tlrr' 1... C. ]liller ('t,clar Lrrnr lrt'r L'o., -\l>errlt't'rr. \\'tLslr.. l:rs t.lt,ctt,rl lrresirlt,rrt oi tlrt. \:rtiorr:tl I-trrnlrt'r fl:Lrtrrf;tctrrr-er:.\sstici:rliorr torl:rv to cli tr:Lr tlrt, l().5S;rrrrru:Ll rnct'tirrg oi NI-]1.\ rlilr.e t,rr'-:,rr,l r..,,rrt ntiltt't's rLt tlrt. Slrort'luLnr lrotel. Ilt. sut'r'r.r'rls \. lilor rl Ll c (,ou'in, tvllr u:1. t'lt'r'tt'rl \ l,\1.\ lt,i:rrrl clrtrilll;rrr -ur'r(.r'(lilrt \\'lLl1r'r l.etrtlrolrl. l)t'cr I';rrli. \\':tslr.. lrrrrrbtrnr:rrr. ulro ltc ('()nr('s r'lurirtr:Lrr oi \ I-\1.\'s I',,licr corrrrrrittct'. 'l'lrorrr:rs l. .\1,'llrr!lr. ll,rtrrlt. rrir: t.lr.r'lr.rl llr'.r ii,',. 1,r't..i,l, rrt,,f \l.Il \ l'.1<'ctetl rcgion:rl vicr. lrrt'sirlt,rts oI t jrt. rr::,rciiLti,,n \\ t.r't, .\. l i. I lor,<1. lrrt,sirlrrrl oi tlrt' \\'est('rn l'irrr' .\ssoci:rti,,rr.

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tlrt' li:Lllrlr 1.. Srrritlr Lurrrltcr L'o.. .\rrrlersor. (':Llii.: -l acli

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sot'i:rtiort, l'ortl:rrtrl. ()r-t,.. :irrrl rict' lrrt.sirlcrt :Lrrrl g-t'trt'rlrl

JOKE

(Probably told by Jack Dionne 40 years ago)

I tlrirrli tlr:Lt I slrrrll rr\ ('r :e(.

Suclr lous_r' lool<irrrr Nrrrrbcr .l

I::Lt'lr borLrrl n:rs Iuli oi lrig' spil<t' krrots.

\\'itlr :ki1r. irr rlrt'ssirrg. too. irr sl)()t:.

.\rrrl orr t':tclr t'rlg<, tltt'rt' u-:rs s()lll(, \\'lirr.

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lt:rclr pit't't'n':rs clrccl<r'rl ior rr;rrrr it,r'1.

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TANUFACTURTRT OF OID GROWTH DOUGIAS FlR SUGAR AND PONDEROSA PINE tl1ls AI GTENDA[8, OREGON

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NLfttA Executive Tells Woodwork ftlqnufocturers of Opportunities

Chicago, Oct. l7-Architectural u'c.roclrvork nranufacturers \\'ere told toclay they have an opportunity to "reap rerl':rrds unparallelecl in our country's history"-pror.iclecl they step rrp their mercl.ranclising and promotional activities to nreet the challenge o{ competitive materials. N{ortimer B. I)o1-le, executive vice-presiclerrt of the Natiorral Lumber Nlanrrfacturers Association, preclictecl an "expauditrg population, the ever-incre:rsir-rg rate at u'hic1-r rrerv families are being formecl, the constant rise in living starrrlards, the upsurgirrg movenrellt of the ec()lrolny itr getrerral" rvili bring aborrt a "business revrilrrtiorr orr a scale far greater than the industrial revolution tl.rat bcgarr sonre 200 years ago."

Arlrlressinq an arrnnal conventiou of thc Architectrrral Wooclu'ork lnstitute, manufacturers o{ ctrstom ntiilr'vork, Dovle sairl the lumber incltrstry nrust "foster rlew ideas, ac-

cept new concepts, set its sights on new horizons itt ttrcler to keep pace rvith these new times."

In step rvith tl'rese prospective chatrges, lutnber uratrufacturers recently inaugurated the million-dollar National Woocl Promotion Program clesigrred to recapture tnarkets lost to competitive materials and clevelop neu, sales outlets, Doyle pointerl out.

This eft'ort, he cieclared, brings to more than $8 rr-rilliorr the tc.rtal annual anlount being spent by lumber tnanufacturers ancl their varions tracle associations otr urerchanclising. atlvertising arr<l lrrorrrotion.

"Norv, to tl'ris sanre acceler:rtecl tempo, rve must gear the merchanclising elTorts of other segllrellts of the lutnber an<l n'ood proclrrcts inclustrt'." Thesc "othcr l;cgmclts," he explainecl, include the manufactrrrers of u'ood pro<1ucts ancl allie<l materials, lurnber anrl noorl prodrrct clistribrrtors, ancl the nranrrfactrlrers of sau'mill and logging machinery-.

"Our ultir.nate objective lxust be to step up and cocirdinate the tnerchanclising progranrs of all elemerrts of all inrlrrstries u'hose futrrre is clepen<lent or-r the products of the fo rest. "

As another part of this promotion prograrl, Doyle told the u,oo<lu'ork uroup, the Natiorial Lurnber Xlanufacturers .\ssociation is expandirrg its technical promotion field staff. 'fhis, he said, u'ill enable the association to lvork rnore closely with brrilclers, architects ancl otl'rers responsible for specif,r'irrg u.oorl or solne colnl)eting ltrocluct.

Also, I)or'1e reporterl, the neu' fieltl stalT rvill intertsify tl-rt: indrrstry's elTorts to rerlrove or nrodifv builcling coclc restric tions :Lncl cliscriminatorv fire insurarrce rates o11 n'ood constrttctiort.

The irrclustr-y's ne\\- pronrotional activity, he enrpliasizerl, u.ill seek to l)romote "u.oocl irs such :rs opPosed to conrpetitive nraterilrls"-stecl, brick, aluminnm zrn<l plastics.

In this respect, it rlilTers from regional camiraigns rlersigne<l to create <lemanrl for specific brands and species, Dovle pointed out. Ilut he arldecl :

"No one part is rnore inrportant tharr anothcr. In fact, each is depenrlent onarrcl must be srrpporte<l bythe others."

Mqsonite Honors McGullough

\I. P. (Nlatt) McCullough, one of the founders of \{asonite Corporation and currently chairnran of the conrpany's ]rxecrrtive committee, u'as honored Oct. 13 at a testirrronial clitruer celebrating his 80th birthday. I)irectors, offrcers and executives of Masonite attenderl tl.re clinner irr the Bisnrarck hotel in Chicago. John l{. Coates, N'Iasonite presiclent, -,vas the principal speaker at the clinner.

Mr. McCullough, rvho is also presiclent of the AlexanderSteu'art Lumber Co., was a colleague of William H. N{ason during the early development o{ harrlboarcl.

4ornaik Stsatl

Bf /e Siuuaa

Age not guoronleed-Some I hqve told for 20 yeors-Some less

Only One Fqult

(More than a generation ago there appeared in this column the following story. Since most of our readers have been born since that first printing, this should be new, and a top story it is.)

A minister of the gospel found himself without a position, and hearing of a congregation of his cult who lacked a preacher, he made application for the position. When asked for references, he gave the name of one man at his old church who had been kind to him, hoping to keep the Board to which he was applying from finding out too much.

Deolers Show

For tl-re fifth srrccessive year since Nlasonite Corporation entered the production ancl sale of exterior siding, sales through lumber dealers have sholvn an in-crease over the previous year. J. B. Palmer, manager of siding sales, said the increase for the fiscal yiar endecl Aug. 31 r',,as substantial over sales for the -previous year, with best sales recorded in the final crirar-

Back came the letter of recommendation from the man he had given as a reference, and when the letter was read aloud to the Board of Deacons, it seemed wonderful. It said:

"The young man is a fine student of the Word, an accomplished speaker, a good organizer, and a good mixer. He is faithful and zealous in his church work."

If the letter had stopped there, the young preacher would have certainly had a job quick. But it continued:

"Only one possible criticism could be made of the young man, which is that he is loud-mouthed and quarrelsome when he's drunk."

Sqles Increqse

ter. .f uly rvas the best n.ronth in tl-re company's historl. of sicling sales, and Arrgust u'as secon<l.

Siding sales were macle in every state, and all types olTered by the compalty were represented. The company offers 20 basic sizes and patterns of siclir-rg, plus sorne with a factory ltrimecoat at a slightly higher cost than the raw boarcl.

Gus Hoover Bob Hoover

Dick Hoover Siuort Jones

Northwest Hordwood Associqtion Annuol ftleeting Cites Accomplishments, Lqunches Vigorous Progrom

Special to The CALIFORNIA LUMBER MERCHANT

By Harry O. Mitchell, Secretaiy-Mattiger, Seattle, Wash.

September 26-27 marked the third anniversary of the founding of the Northwest Hardwood Association by a little group of zealous men at Olympia, Washington-men who had a high vision of the enormous potential in Pacific Coast hardwoods and the initiative and zeal to undertake an almost impossible problem of welding together diverse and, to some extent, antagonistic interests into an organization that would take the "weed" trees out of the woods and turn them to good use in the markets and industries of America.

Emmet J. Nist, retiring after three terms in office as its president, recited what the association has accomplished during this brief period before turning the massive maple gavel over to his successor, Paul A. Barber, partner of Oregon Alder-Maple Company, Willamina, Oregon, newlyelected president. The Nist list:

Completion and publication of the first study in history on the Management of Red Alder in the Paciflc Northwest -a 24-page guide to scientific forest management to assure an undiminished, continuing supply of the region's 23billion board feet of its native hardwoods on a perpetuating basis;

The establishment of hardwood log and lumber grading rules, now accepted by the National Hardwood Lumber Association as the nation's standards for western alder ancl maple, and the appointment of the northwest association's vice-president, L. R. Smith, former chairman of its lumber rules committee, to the national rules committee;

Obtaining lower trans-continental rail rates on westem hardwoods to all the markets of America;

Successful resistance to threatened increased taxation of hardwood bare growing lands;

Exhibits and participation in trade shows to display the beautiful hardwoods of the Pacific Coast and educate architects, builders and the general public to an appreciation of their diversity of uses and properties and characteristics;

Bringing political pressure on state and federal departrnents to gain acceptance of western hardwoods in specifications for public buildings, institutional furniture, etc. ;

Education of its members by lectures and panel discussions on logging, sawmilling,- drying and finishing techniques and marketing, and the staging of the first course in hardwood lumber grading ever held in the region;

Nationwide publicity through the timber, woodworking, architectural and building press, newspapers, wire services, radio and television, to advance the cause of Pacific Coast hardwoods:

Servicing members and buyers to bring together sources of supply and users, and

Assistance in the location and development of new hardwood production enterprises.

. New Officers and Directors

In addition to the election of Barber as the association's 1958-59 president, L. R. Smith, president of L. R. Smith Hardwood Company, with mill at Longview, Washington, and distribution yard in Los Angeles, was returned to the vice-presidency for another year. Harry P. Caldwell, Morton Lumber Company (brokers), Seattle, was voted in for his fourth term as treasurer.

New directors are Tames H. McFarland of Weverhaeuser Timber Company, Longview; Ray A. Olsen, partner of J. O. Olsen Manufacturing Company, Eugene, Oregon, and Dick Inglis, proprietor of Enumclaw Lumber Company, Enumclaw, Washington.

Mike Michel, president, Michel Lumber Company, Oswego, Oregon, served as chairman of the Nominating committee, and Dr. Donald H. Clark of the Washington State

Other directors serving unexpired terms are: John W. 4l!.", forester for Bloedel Timberlands DevelopmLnt, Inc., Winslow, Washington; John H. Hauberg, I{., president, Pacific Denkmann Company, Seattle timbeiland o*ners and operators; Robert McGregor, president, West Coast Hardwood Limited, Vancouver, B. C.; Victor L. Nelson, president, Goodyear Nelson Hardwood Lumber Co., Inc., Sedro W9o_11:y,.Washington, and R. H. O'Neill, president, Hemp- hill-O'Neill Lumber Company, Inc., Chehalis, Washington, wholesalers.

Nist Honored for Services

In recognition of his leadership in the development, conservation and promotion of wesiern hardwoodq the board of djrectors presented Mr. Nist with a beautiful plaque hand-carved out of native Washington bird's-eye aldel with gold-engraved plates testifying to his labors in the cause of our natlve specles.

"Mr. Hardwoods of America"

The title of "Mr. Hardwoods of America for 1958" was conferred, upon Burdett Green in recognition of his many yrcars of leadership as executive vice-president of the Fine Hardwoods Association, Chicago, and the creation of the fabulous collection of the worldt hardwoods into a museum display in Chicago's famed American Furniture Mart. Green is now residing in California at Los Gatos, as vicepresident,of Elmendorf Research, Inc., of Palo Alto, where he is engaged in developing new uses for Pacific Coast hardwoods, the application of these woods as veneers for furniture and interior wall panels, and other research.

Green made the major address of the meeting and illustrated his remarks with a presentation of samples of west-

Lcft lo right: Vica.Presidont L. R.5mith, Presid.nf Xaliring Prcrident Emmet J. Nirt. ond Dircctorr Dicl Olscn ond Jomer H, McFqrlqnd Institute of Forest Products. Seattle. as Balloting committee.

Pqul A. Borber, lnglis, Roy A. chairman of the

Socralqry-Mdnogcr |{itchell (riehfl. q wood-corver ond lculptor of nole, prerentt ploquo hc corvcd to Mr. Nist on boholf of Arso.iolion. Milchell ho. oxhibilod hir workr in gollqries ond musaums hcrc ond obrood

I{ew Brand Of Superior Plywood Sheathing

You'll see the HAMPTON PLYWOOD brand on quality sheathing manufactured by our new mill at Redcrest, California, near Scotia. 1001 hot-press construction of finest exterior and interior sheathing. When you order sheathing, specify HAMPTON.

J/[o,y ]1",,/,,_

ern hardwoods compared rvith related eastern species and a sales-training film prepared by the Fine Hardivoocls Association to educate architects and the public to a better appreciation of the characteristics and applications of hardu'oocls. He predicted a great future for Pacihc Coast harclwoocls once they become better knorvn and n.rore widely distributecl.

ln sending Aou our BestWishes for the Holid.ag Season rDe are happA to again express our deep appreciation for the part gou haae plaged in enabling us to continue the scholarship established last gear, at the Unhsersitg of California, School of Forestrg, which ue hope u:ill help attract talented Uoung men into our basic industrE.

This scholarship is gioen in the narne of gour uur customers, and use send our Sincere Thanks for Aour Derg important cooperation, uhich has made this eift possible.

Cordinlly, WHITE BROTHERS

Don F. White President

Otl'rer speakers u,ere N'larshall N. I)ana, U. S. National llar-rk, Portlancl, conservation leacler ancl economist, rn'ho rliscussecl rvestern hard.rvoods as a vital asset to the exoanrling econonry o{ the \\'est ancl clreu'attention to the public lal', rvhich he rvas iustnrnrental ir-r passing, that nolv autl.rorizes national banks to make loaus on stancling timber; Italph V. Backstrorn, western inclustrial and agiicultural developr.nent agent for the Great Northern Railn-al', Seattle, ancl president o{ Keep \\Iashington Green Association, who sketched the history of early railroading and tlie help of the traus-corrtinental line in opening the nation's tnarkets to tl-re Ittnrber cif this region; Leif f). Espenas, chief, physical research ancl clevelopment, Oregun Forest Products .Itesearch Center, C_orvallis, rvho cliscrrssecl the techniques of proper clrf irrg; H. C. Paclon of Yates-Americarr X,Iachine Comrrairy. Ilerloit, \\,-isconsin, ancl Portland, on nrolders an<l n-ratiheis and their use, ancl Harry D. Smith. \\,estern clir-isiorr traffic nranagcr, \\teverhaerrr.i Sal". Conrparry, Tacoma, rvho reporterl on the lle\,v trans-continental rail rates u,hich became cffective Selttenrber I an<1 tlie ass<iciatior-r's eiTorts to obtairr milling-in-transit r:rtes from Cana<1a to California arrrl the Soutl'ru'est.

Territory Expanded

The b:rse of the association's ciperatior-rs u.as exuancled bv r oting to_ :rrlurit as frrll r otirrg :rird r,ffice-lrc,lrlirrg'rnerrrberi. lrarclrvoorl irr tercsts oltera.ting outside the Pacihc -Northr,r'est.

By this move, the association has provided active membership for all California members heretofore restricted to associate membership, as well as producers, wholesalers and other units located in Arizona and other states and Alaska.

Sonre nrodilication of the association's hardu.ood lun.rber g-ra<ling nrles u'as adopted at the closir-rg sessit)n on recontrneurlatiorr of the (lracle ]lules conrrnittee headecl bv H. I. ]IclIunrr, u-ho recentl1. retired fronr Weyerhaeuser iimber (r,rrlrart_r' ar lnctlt()(ls errgirtcrr.

McPherson Complimented

\\'. E. (Bill) lVlcPherson of Hallinan Xlackin Lurnber Company, Inc., San Francisco, Portland ancl I-os Angeles lvholesalers, and pioneers in nrarketing u'estern har-clrvoocls, rvas presentecl u'ith a gold-framed llesolution of Apprecia- tion for his services as retiring clirector and hosf bf th" Portlar-rcl meeting. The certifilate \\,as ernbellishecl on parchment, u,ith the golcl seal of the association and silk ribbons, with velvet easel back.

Downtown Portland Exhibits

A feature of the meeting u,'as the staging of displays o{ various types of harclu'ood lunrber an.-d ploducts in the lobby of Hotel Congress, the lobbies of the main offrces anrl

Hollinon Mockin Iumber Compony's W, E. Mcpherson (right) receives resolution honoring his services from Retiring presidenl Emmol Nisl

Metropolitan branch of the United States National Bank and the show-window of Pacific Power and Light Company. In this connection, Marshall Dana invited members to view the magnificent panels of Oregon myrtlewood installed in the bank by the architect, Pietro Belluschi.

April 3-4, 1959, Next Meeting

It was announced that the spring meeting of the association would be held Friday and Saturday, April 3 and 4, in Seattle at the New Washington hotel.

The association maintains permanent quarters at 3253 Commodore Way, Seattle 99; telephone: ATwater 2-5554.

Placerville, Calif.-The Placerville Lumber Co., Kelsey Lumber Co. and Michigan-California Lumber Co. contributed to the drive for educational television funds for a station in this area.

Gorl Johnson in Americon Hordwood

Carl Johnson, son-in-law of C. R. Taenzer, president of American Hardwood Co., Los Angeles, has joined the wholesale lumber distributing firm to learn the business from the ground up. He will study production, sales arld administration prior to assuming his post as assistant to the executive owners, Milton and Bob Taenzer.

l€tt to rlght: Bob lcnza, Ccl Jolrnron, Mi

Carl has sDent most of his adult life in electronics research. He is^a native Californian and gained his basic education in this field at Menlo Park private school and Menlo Junior College. During World War II he was attached to the U.S. Air Force Ferrying Command in the European theatre of action. He has maiored in business administration and has a sound background in sales promotion, along with time and motion mass oroduction.

Society of Americon Foresters Lqunches Study of Educotion

A nation-wide study of education in forestry and related fields of natural resources management was started in June by the Society of American Foresters, according to an announcement by George A. Garratt, Society president. The project was made possible by a grant from the Old Dominion Foundation, Inc., of New York City, and undertaken at the request of representatives of 25 colleges and universities because of the nation's economic and social dependence on forest and related renewable natural resources and on their products and services.

Harold G. Wilm of Syracuse, N. Y., director of the study which is expected to continue over a period of two years, will work with a supervisory committee of educators and foresters including Chairman Henry J. Vaux, dean of the School of Forestry, IJniversity of California, Berkeley; Richard E. McArdle, chief of the Forest Service, U. S. Department of Agriculture, \Mashington, D.C.; Bernard L. Orell, vice-president of Weyerhaeuser Sales Company, St. Paul, Minn., and others.

A report of the findings will be published by the Society as a book. It should be available early in 1960.

Former San Francisco Lumberman Hendrickson Now Active in NBC-TV, But Keeps Hand in With Furniture Manufacturing

N,Iany of the olcler menrbers of the Lumber fraternity u'ill no cloubt retnember Rocl Henclricksorr. former o\\'ner of the Flenclrickson Lrrrnber Company of San Iirancisco. u'ho quit the lunrber business to become a raclio ancl later television actor.

Miss Ann Flood ond the former Ooklond lumbermon, Rod Hendrickson, reheorse o scene from lhe doily NBC-TV show, "From These Roofs," ot the New York sludio. Mr. Hendrickson hss been q successful octor since he quit the lumber industry 3O yeors ogo.

Tl-re Califonria Lumber \{s1gh2n1 '-

I am happy for the l5th year since I have been in Nerv York to sen(l you a check for the rene\\'al of The California Lumber Nlercl.rant, for it is about my only contact u'ith my former lun.rber friends of tl-re west, and I do see so lxuch stuff about them in yorlr live-$,ire paper. I u'as shocked to hear of the passing of my goocl friencl Ecl XIartin, for I hatl no idea of his being i11. I so enjoyed his recent short columus of ren.rembrarlces, for I hacl a slnall share itr rnany that he mentioned.

Xly rvife an<l I just celebratecl our 51st rvedding annitersary, ancl I lay claim to tl-re titie of the only actor in New York n ho has been married to the same \\'oman for that happy period of time. She has beerr invalided the past four years but her former Californi:r friencls 'rvill be glacl to know sl-re is still tl-re same wonderftll companion she alu.ays has been.

Best to your attd yotlrs, Rod Hendrickson 55 West 55th Street

Neu'York 19, N. Y.

1n suite of the fact that Itorl l'ras bcen ()rlt of the intlustry fcir over 30 years, hc still takes The California Lumber \4 e rchant at 1.ris Nerv York aclclress, still has kept rrp his Hoo-Hoo mernbership (having joine<l in 1908 rvith tl're nrlmber 20744) arrcl, with a bit of sarv<lust in l-ris veins yet, is an owner with lris oldest son Robcrt of the Temoleton I;urrrittrre Comllarry c,f Brattleboro, \:ermont, ()ne of the largest harcl-rock Ilaule bedroom frrrnitrrre marrrrfacturing plants iu tlie Irast.

]lon,ever, toclay Rocl nray be seen as

lJerr l,-raser, the father aud granclfather on the Coast-to-Coast Television NBC program titled "From These Roots"N'londay through trriclayoriginatirrg in Neu' York City frorn 3:30 to 4 p.rn. Nerv York time. Any letters from l-ris many friencls and former business associates adclressed tcr hinr in care of tl.re National Broadcasting Co., 30 Rockefeller Plaza, Neu' York City, u,ill no cloubt bring a prompt answer ancl rlo cloubt also, bring back many tender ancl ir.rteresting nlcr.nories of the past.

Old-Growth Bqnd-sqwn REDWOOD from Boiock lumber Co., Monchesler

Old-Growth DOUGIAS FIR from Spocek Bros. lumber Co., Mqnchester

Precision-trimmed 5TUD5Douglos Fir . White Fir o Redwood

Dqve Dqvis Al Heup Dick [o Fronchi Joe Shipmon Cqrol Rourke Fred Tqlbot

New Profit$

I\E\T PRODUCT$

All inquiries regarding NEW PRODUCTS, New Literature or booHets and other items mentioned in this section should bE AddrESSEd tO THE CAI.IFORNIA LUMBER MERCHANT, Room 508, I08 West 6th St., Los Angeles 14. Your inquiries witl be promptly forwarded by us to the manufacturer or distributor, who will tAen answer your inquiries direct.

Foreslone Adds Wood-Dek, Acousticol Roof Deck

Forestone Acoustical Roof Deck and Wood-Dek are two new products announced by Simpson Logging Company, Shelton, Washington. Both products ofier roof and ceiling finishing economies to builders.

,.'New Picture Window t ,ton Be Rqised, Lowered Or Tilted Inword

Akron, Ohio-A totally new concept in picture windows is now being ofiered by The Brown-Graves Company, manufacturers of the well-known line of Bee Gee Twin/ f ilt Windows. Called the Bee Gee Tilt,/ View, the new design permits both sashes to ' be tilted a full ninety degrees into the room '. for faster, effortl-ess washing or painting i without removing screens or storm windows.

This tilting action also makes the Tilt/View

a safer window because it eliminates the common household hazards of using ladders or sitting on outside sills to wash windows. o'i,.. Each sash can be independently raised, low-

..,: ered or tilted in at any desired angle to pro. vide controlled ventilation in any kind of ", weather.

il" glazed with regular or insulated glass, the i; Tilt/View is ideally suited for window walls or use as a single unit in new home or homeimprovement projeits. Tilt,/View windows are completely weatherstripped and have special balances that eliminate old-fashion cords and weights.

Jolnt Seslont Adiusts fo Expansion, Controclion

A niw, longer-lasting sealing material which is unafiected by extreme temperatures, expansion or contraction has been developed by the Stonhard Company, Inc., Philadelphia maintenance materials specialists. Called Stonlast, this resilient material will form permanently weathertight seals for cracks and joints in concrete, brick, metal, wood or virtually any building material in use today. According to the manufacturer, Stonlast, with certain minor limitations, will seal "anything to anything." It is packaged as two component fluid pastesa base resin and a curing agent-to be combinbd at the job site. At 75"F. the mixture will remain easily workable for 2% to 3tl hours and will cure in 33 to 39 hours. Stonlast is available either in Heavy-body form to be applied by trowel, knife, or caulking gun or in Pourable form. Both types are available in three colors: black, gray and aluminum.

For additional information write the Stonhard Company, Inc., Dept. 123, 1306 Spring Garden St., Philadelphia 23, Pa.

Forestone is Simpson's riationally advertised acoustical treatment which features a decorator-styled finish. In the new roof deck form, Forestone is the finished ceiling side of a sturdy roof decking fabricated of multiple layers of asphalt-impregnated insulating board. The product combines four functions: it is a strong roof deck which will support all normal loads; has high insulating value; controls noise, and is an attractive, factory-finished ceiling.

Wood-Dek is similar to Forestone Roof Deck except that the exposed ceiling surface is select quality Simpson Hemlock plywood bonded to multiple layers of asphalt impregnated woodfiber insulating board. Exposed panels are scored and beveled on eight inch centers to create a luxurious planked effect. Wood-Dek is factory finished in a light-reflective white stain which accents the wood grain in relief. It does not require further painting.

For further information on the two products write: Simpson Logging Company, Room 1030, White Building, Seattle, Wash.

longue and Groove System ls Added to Plonkweld

A new feature has been introduced to United States Plywood Corporation's Plankweld: a tongue and groove system. Plankweld is the original prefinished, easy-tohandle wall panel in 16-inch widths. With the new tongue and groove, it is installed by nailing through concealed metal clips which slip into the grooved edge, under the tongue. No face nailing is required. The panel tongue of the new Plankweld has been deep-toned so that the completed joint is accentuated as a V-groove. Since panels are only 76f" wide by 8-feet high, they are simple to handle and go up quickly.

The original Plankweld installation system-which introduced the unique clip for nailing-produced a slight overlap at the joints. The change was made in response to growing public acceptance of V-grooved tlanels,

Versotile Froming Angle Announced by Acme Sreel

The development of a completely new, versatile framing angle, fabricated from coldrolled galvanized steel, is announced by Acme Steel Company of Chicago. The new material, AIM Brand Slotted Angle, has a precision-engineered recurring pattern of slots and holes to provide speed and convenience in assembly and maximum structural strength and rigidity. The material is designed to provide a wide variety of structures which can be assembled without welding or drilling and without the need of special skills or tools. Numerous applications

meet maintenance, storage, materials handling, shipping and construction needs such as mezzanine structures, carts, tables, storage racks for general merchandise or special items such as tires or bar stock, electrical panels and shipping containers. Friction-type joints are made by bolting through vertical and horizontal slots. Where load factors require maximum joint strength and struct'ural rigidity, lock-joints are formed by bolt.ing through the round holes. Charts of recommended loads for beams, and uprights for various structures have been published.

Dynamotlve, Gos-PoweredElectric-Driven Fork-lift

Automatic Transportation Company has developed its new line of Dynamotive gas powered-electric driven fork-lift trucks. The gas engine on the new line of Dynamotives transmits its power through a specially designed variable voltage generator to a matched DC series wound electric drive motor, forming a synchronized power package which supplies instant power at the touch of the accelerator. This type of drive enables the gas engine to operate at its most efficient speed at all times, thus resulting in greater fuel savings. Savings as high as 30/o are claimed by the factory.

Capacities of the new line of Dynamotives range,from 4,000 to 10,000 pounds with lifting heights to suit all applications. Fast travel speed of 8.5 M.P.H. and lifting 4,000 pound loads up to 75 F.P.M. permits you to handle more tons per hour.

Wilhold Builders Adhesives is a convenient way for attaching wood mem,bers to all masonry surfaces. Full strength without drilling holes, No plugs required-no danget of cracking or chipping or exposing reinforcing steel. Wilhold Builders Adhesive is easy and economical for attaching sign boards, shelving, trim and all woodwork to concrete. Quart Unit list price $2.75. Free inforrnation and specification data on request. Write Wilhold Products Co., 678 Clover St.. Los Angeles 31.

UALCO Sliding Window Woterproof, Weatherproof

Completely waterproof. and weatherproof service in any climate is now provided by the UALCO Aluminum Horizontal Sliding Window. Weatherstripping is double ,bulb vinyl at jarnbs and meeting rails, where tight closure is provided by a semi-concealed crescent lock. At the head, weatherstripping is continuous stainless steel; and at the "double" si11, with weep channel between for positive drainage of inside and outside moisture, one-piece stainless steel weatherstripping keeps out cold and helps provide easy sash glide.

Featuring heavy extruded sections throughout, the UALCO slider is available in three fin series, for quick, uncomplicated installation in any type of construction: Standard Fin, Integral Fin, and Buck Fin. The Integral Fin series needs no exterior trim accessories and has extra-deep "reveals" adaptable even to cedar shakes and drop siding. A positive integral drip cap at the head is L/e" deep. Screen and storm sash are installed from inside, on the outside of the window, in integral channels.

The UALCO Horizontal Sliding Window can be glazed aI the factory or on the job, with clear or obscure glass. When unlocked, sash are easily removable, without special positioning, for washing or re-glazing. One panel may be fixed, and center-fixed panel windows are available. Also available are UALCO Horizontal Slider Picture Windows, which can be glazed with /s" or /1" glass or with ft" insulating glass; glazing bead is included for all UALCO Slider Picture Windows.

This product fornia by The Angeles.

Filon Adds Counter Disploy lo Deqler

Point-of-Sqle tloteriols

is handled in Southern CaliCalifornia Door Co., of Los

New'Clossic Gushiontone'

Classic Cushiontone, an advanced styling in wood fiber acoustical ceilings, is being introduced to lumber dealers ,by the Armstrong Cork Company. The new lace-like design produces an unusual and attractive freeflowing effect in an installed ceiling. Available wtih strong tongue-and-groove joints or butt edges, Classic Cushiontone comes in lZ"xl2"xl" tiles suitable for nailing or stapling to wood furring strips or cementing directly to the existing ceiling. A l6"xl6"xr6" tile size is expected to be available by midOctober. Tie-in window posters and counter cards may be obtained from Armstrong wholesale distributors. The "Armstrong Circle Theatre" telecast will carry live commercials for Classic Cushiontone on Octo,ber 29. November 12, 26, and December 10.

Wood Conversion lntroduces Decorqior Acousticql Tile

A new acoustical ceiling tile with a fissured pattern has been introduced by Wood Conversion Company, St. Paul, Minnesota. The new product, Nu-Wood Micro-Perf decorator acoustical tile. features a travertine marble pattern, dotted with hundreds of needlepoint perforations, invisible when the tile is applied to the ceiling, yet provide highly effective noise control. Nu-Wood Micro-Perf tile is available in either gray or beige colors, with non-glare white base finish that gives more than 80Vo lieht reflection. When the fissured pattern is applied to this white surface, a distinctive two-dimensional efiect is created.

Filon Plastics Corporation, El Segundo, Calif., has added a new counter display to its package of point-of-sale materials for dealets. The counter piece, with a three-color backdrop of corrugated Filon, features a wire tack for displaying a complete set of color samples with light and heat transmission charts, and brochures outlining how to build with Filon. The display is available to all clealers selling Filon fiberglass reinforced plastic panels.

New Sqnder-Plone by Skil Corporotion

A new Sander-Plane, which will cut in half the time required to remove material from wood, plaster, plastics or other composition materials, has been announced by Skil Corporation, Chicago. T,he manufacturer recommends the versatile, new .Perma-Grit Brand Sander-Plane for do-it-yourself projects and for heavy, professional use such as that performed by painters, cabinetmakers or carpenters. In addition, it has literally hundreds of applications for industrial purposes. The abrasive surface of the new tool is of tungsten carbide grits copper-bonded to a steel blade. The plastic handles are shaped like those of a regular plane with comfortable two-handed grip, permitting balanced action and full leverage for hdavy strokes.

Yotes-Americqn frlorkets New 12" Jointer

The Yates-American Machine Company, Beloit, Wisconsin, announces production of a newly designed, lower priced 12" jointerModel J-139. The new jointer is a heavy duty belt drive machine featuring solid cast iroir construction and maximum safety features throughout. A massive 8 ft. x 12 in. table provides sturdy support for heavy production. Cutterhead knives can be individually adjusted. The machine is available less motor and switch or with magnetic starter and 5 h.p. motor. Bulletin available on request.

Plywood, Steel or Al-urninum Pqnels Used ' ln Prefcrb Curgo Vons

An expandable, collapsible and re-udable cargo van for land and marine freight transportation-proved to save costs in labor, handling, insurance and packing materialhas been made available for distribution by Jaton Products Corporation, 700-706 Court Street, Brooklyn, N. Y. The prefabricated cargo vans (patents pending) can be used many times, and adjusted in size by using com,binations of. 3/4" waterproof plywood, steel or aluminum panels. Capacities of the vans now available run up to 420 cubic feet. Disassembled for return. a van of this si2e would occupy only 35 cubic feet. Larger sizes are available on order. The vans have proved in Europe to provide savings of 40 to 7O/o in labor for packing, l0 to 40/o in handling costs, 50 to 70% in insurance premiums for theft and breakage, 25 to 70/o in packing material, and l0 to 20% in carriage charges.

For strength and rigidity, each 3/4" plywood panel in the van carries an iron frame with openings through which assembly is made with nuts and bolts.

New Booklet Shows Design Dqfo, Uses for Teco Du-Al-Glip Anchors

Washington-Economical applications and design data for new Teco Du-Al-Clip framing anchors are shov/n in a booklet just issued by the manufacturer, Timber Engineering Company, engineering affiliate of the National Lumber Manufacturers Association. Featured in the new booklet are tables of safe working values and maximum joist spans, and ten applications where Du-AlClips provide economical secondary structural framing.

The booklet illustrates how Du-AlClips tie the entire structure together from concrete slab to studs, or floor joists to headers-to walls, ceiling and roof.

Du-Al-Clip framing anchors are used with 2" or thicker lumber. They are manufactured in one style with both right and left hand types, and provide for nailing on two surfaces. The elongated rectangular flange of the anchor grips both headers in floor and ceiling framing and both plates in roof anchorage. A special "pre-fit" corner projection on the wing-shaped flange speeds installation by permitting the anchor to ,be tacked in place prior to nailing. The anchor requires no bending or twisting before use.

Copy of the new "design data and uses" booklet is available without charge from Timber Engineering Company, 1319 l8th Street, N.W., Washington 6 D.C.

A nry counle. dirploy fc urE qt the point of rale hc bes developed by Fil6 Plotics Cqporcdio. Bocked by o lri- colqed Film porel, dirplry fesfure! a wire litmture rqck qnd occmmodqts o cmplete lel of Golq rmplcr od literqtu.e, Here Robert T. Feeley, lefl, q legionol Fild 3olet mqncger, dircurq lhe rmple color with Pol Bqchord, ceowiter of Anddt tmber Cmpcy, o lnglcwood, Colif., lumber dmler. Anrycll'r thre opdotimr In the lor Angeler qreq ore regittered Film dolerhipa.

GOOD HOI'SEKEEPING IS. . GOOD SAFETY

(Courtesy of the Lumber Merchants Association of Northern California)

GOOD HOUSEKEeptivC is the result of a planned program of orderliness and cleanliness.

It involves planning, supervision and the creation of good work habits of both yard and office employes, as well as by the truck drivers who deliver materials to your customers.

GOOD HOUSEKEEPING is essential not only to provide an efficient and safe place in which to work but also in conveying an air of orderliness and good management to customers visiting your yard.

Some rules of good housekeeping are:

l. DISPOSE of all unnecessary rubbish, such as scrap lumber (much of this can be sold as kindling), debris, cartons.

2. COLLECT all loose tools and return them to their proper storage area.

3. REMOVE oil and grease from the floor both around machines and where automobiles or trucks stand.

4. KEEP machinery and electrical apparatus repaired to eliminate "tie-ups."

5. MAINTAIN fire-extinguishing facilities free of obstruction.

6. ENCOURAGE both store and yard employes to make good housekeeping suggestions.

GOOD HOUSEKEEPING must be practiced on a regular basis rather than through an occasional "grand clean-up" and should include not only store and yard but also such out-of-the-way places as roofs, overhead beams, shelving, ledges, yard buildings, etc.

GOOD HOUSEKEEPING pays dividends because it conserves time and motion in locating merchandise and materials, reduces the possibility of accidents to customers and employes as well as increasing employee pride in their place of employment.

GOOD HOUSEKEEPING IS GOOD MANAGEMENT

ForestDesignoted fo Preserve Oldest living Things

Methuselah Walk and the surrounding area in the White .Mountains of Inyo County, California,"which contain the oldest living things on earth-bristlecone pine trees-have been designated the Ancient Bristlecone Pine Forest, the U. S. Department of Agriculture announced. Richard E. McArdle, Chief of the Forest Service, said "The Forest Service wants to preserve and protect these rare pine trees for botanical and historical purposes and for public enjoyment."

The area designated includes 27,000 acres of the Inyo National Forest along the crest of the White Mountain Range. It lies east of Owens Valley. Within it are 100 bristlecone pines over 4,000 years old and thousands in the 3,000-4,000 age bracket. A grove of the oldest trees will be named the Edmund Schulman Memorial Grove in honor of the man who discovered that the ancient bristlecones were the oldest living things in the world. The late Mr. Schulman and M. E. Cooley of the University of Arizona were working on a grant from the National Science Foundation when he discovered the age of the grove in 1957. The discovery culminated 20 years of research by Mr. Schulman among old trees. His findings aroused widespread public interest when recently reported by the National Geographic Society. Need for protecting the bristlcone pines became evident as soon as Mr. Schulman made his discovery. A souvenir market for pieces of bristlcone pine had be6n established by nearby private landowners who rvere selling limbs and pieces from their lands.

Speok Their Longuoge

They tell the good old story of the perspiring copywriter who was working up the first advertising-many years ago --of what uras to become a famous brand of toilet soap.

He described the virtues and good qualities of the soap in this fashion: "The alkaline elements and vegetable fats in this product are blended in such e way as to secure the highest quality of saponification along with a specific grarTity that keeps it on top of the water, relieving the bather of the trouble and annoyance of fishing around for it in the bottom during his ablutions."

This piece of copy came to the advertising manager. He looked it over, studied it, took a blue pencil and scratched

?a,crnerc INSECT WIRE SCREEN IN G

out every word, and in place he substituted just two words that became famous:

"It floats."

The hard-working copywriter was speaking a language too cumbrous and cumbersome for the people they were going to shoot their advertising at. The ad manager translated it into the language of the other fellow.

That ad manager may not have possessed the wisdom of Solomon or the justice of Aristides, but he kirew Advertising. And Ivory Soap became a great headliner.

Sam Jones, the great revivalist, used to say that many preachers were failures because "they didn't get their fodder down where the cattle could reach it." The above story shows how one man got his fodder down.

lumber Production Beofs Bock

Production of lumber in the United States during September topped 3 billion board feet for the first time this year. The September output also showed the largest monthly gain so far this year over a like month in 1957.

Total lumber production of an estimated 3,084,000,000 board feet in September 1958 was 8/o greater than in September of last year, according to the National Lumber Manufacturers Association. A production gain of 3/o over August was contrary to the August-September downtrend of the past three years.

Manufacturers' shipments of lumber during September 1958 exceeded production by 2/o, while new orders on the books lagged 2/o behind the month's output. Compared with September 1957, however, both shipments and new orders were substantially ahead -by Ll/o and 9/o, respectively.

Most of the favorable September gains were registered for softwood lumber, which accounted for 2,541,000,000 board feet of the September production, versus 543,000,000 board feet of hardwood lumber output.

RitchieHeqds Fiddes-Moore

Pacific Uire Products Go.

William J. Ritchie, vice-president in charge of sales for the Western division of Evans Products Company of Plymouth, Mich., has been elected president of Fiddes-Moore and Company, a wholly owned subsidiary of the Evans company. E. S. Evans, Jr., company president, said that Mr. Ritchie will headquarter at Plymouth, and that Jack Fiddes and Emory Moore, vice-presidents of Fiddes-Moore, will continue in their active management of the subsidiary. Mr. Ritchie has been sales manager of Evans' Western division for the past 12 years, during which time the company has become one of the nation's ten largest producers of plywood in a competitive field oI 122 concerns.

"DURO" BRoNzE

" DUROID" El"cro Galvanized 'DURALUM" Cladded Aluminum

Mioro-?ongue for Fastor Laying . . Perfect Fit

Micro-Groove

EIow your carpentera can save hours Per house

Elvery strip of Long-Bell Oak Flooriag is oarefully proceesed by precision tooled rnacbinee. Every strip quiokly taps into perfeot, hairline fit. The edgee and ende of every atrip are rnachined to the rnost exacting standards. They readily join to forrr a splintor-free surface,

rnake your rr.ext rnove a, Long-Bell floor

Ilomeownere prefer the claggrc warmth of Long-Bell Oak Flooring. They have rnade it the l'irst Choiee in Regidentisl Construction. Yea, Long-Eell Oak Flooring gives you I wonderful solling tool .., for it is tlxe beet flooriag rrlorrey oan buy.

o Quqlity producls from the world's besr Mills

r Dependoble service from quototion to finol delivery

o Over 50 yeors experience in the export-import field

o Prime imporiers serving fhe wholesole lumber frode exclusively

Coll the Atkins, Kroll rePresenlotive neoresf you for de' pendoble ond occurqle informqtion ond quototions on oll imporled wood Producls:

Arrun r&Go.

GROWTH PATTERN: IHE DYNAMIC LOS ANGELES

'IiETR,OPOLITAN AR.EA

Continued population increases and higher personal incomes are among the highlights of an optimistic forecast for the future of the Los Angeles metrbpolitan area rel_ease_d by Union Bank. The study, which was prepared by Dr. Robert R. Dockson, professor in the school-of commerce at University of Southern California and Union Bank consulting.economist, looks ahead through 1975.

Following are excerpts from the study:

Population Trends:

1. One of the maior reasons why markets have mushroomed in the Los Angeles Area has been the rapid increase in population.

2. It is expected the T os Angeles Area will have a popu- lation approximating 7,700,000 by 1965,8,700,000 by 1970, and 10,300,000 by 1975.

3. For the most part, (approx. 85/o) the population explosion in the Los Angeles Metropolitan Area has been clue to in-migration rather than to an increase in births.

4. In-migration is expected to continue in large numbers and a large number of the in-migrants will be in the childbearing age bracket between twenty and thirty-five years.

5. The sections in the Metropolitan area with the greatest amdunt of undeveloped land (such as East San Gabriel Valley, North Los Angeles County, West San Fernando Valley and Orange County) will absorb a large part of the new ln-mlgrants.

Employment:

1. Those who endeavor to challenge the economic stability of the Los Angeles Metropolitan area often base their contentions upon an alleged imbalance in the area's economy.

2. The distribution of the Los Angeles Metropolitan area's non-agricultural employment compares favorably with the distribution of such emplovment in tl-re entire United States.

3. The Los Angeles Metropolitan area has a smaller share of its wage and salary workers employed by all levels of government than does the United States as a whole. On the other hand, it has a larger share of the non-agricultural employment in the manufacturing and service industries than does the entire country. The differences in the distribution of employment are minor and have little economic significance, and therefore tend to discredit the statement tl-rat the Los Angeles economy is out of balance as compared to the nation, as a whole. When compared with nonagricultural employment found in other metropolitan areas, a more meaningful comparison, the Los Angeles area appears to fit the pattern of the entire country as well, if not better. than manv of the other centers.

4. If and when the dav arrives that international tensions have been eased to ihe extent that defense expenditures can be drastically reduced, the problem of maintaining full employment in the absence of such expenditures will be a problem of the nation as a whole, not of the Los Angeles Metropolitan Area alone.

Personal Income:

1. Since 1950, personal income in the Los Angeles Are:r expanded at the rate of approximately 2/o f.or each 1/o change in Gross National Product.

2. For the entire period from 1935 through7957, personal income in the Los Angeles area increased, on the average, 1.6/o for every l/o change in the national output.

3. It can be expected that business activity in the metropolitan area will accelerate at a faster rate thin G.N.P. during periods of an upturn in the national economy and it will decline more. slowly than G.N.P. when the national economy is experiencing a downturn.

4. Total personal income in the Los Angeles Metropolitan area is likely to increase from approximately 120/o to 148/o over the next 17 years.

(Continued on Page 80)

Vhat and Vhy Is A Tree Farm?

By Emanuel Fritz, Vice-President, Foundation for American Resource Management

The Tree Farm program is only 77 years old. In that short time it accomplished more than any other program designed to promote forestry on private forest lands.

It all started in the state of Washington when, in 794I, the Clemons Tree Farm was set up. It was admittedly a public relations move intended to direct attention to several important facts. Among these were:

1. Trees grow and can be managed as a crop.

2. It takes a long time to mature the crop.

3. During that time fire, insects, disease and taxes may destroy the crop.

4. The growing of commercial crops of forest trees is not the job of the land owner alone. There must be local interest

and cooperation so that ths crop can be permitted to mature.

5. The growing of forests for future harvests of logs must be made a business that is attractive to a land owner.

From its inception, the Tree Farm program was, and still is, an industry sponsored movement. Industry itself thought it up and promoted it at no expense to the taxpayer. In its infant years it was ridiculed by opponents of the private enterprise system as "window dressing" or as a "cloak" to cover up malpractices.

What the ridiculers overlooked was the marked change that was taking place in our nationwide economic situation, particularly as to timber. The day of being able to move from one forest region to another to operate in old-growth .stands was gone. The population was doubling every few decades ; the demands for lumber were holding their own; the paper industry was growing by leaps and bounds; investments in sawmill, paper and other forest products plants became so great that their continuity gave their owners concern. The one answer was a continuous and certain sup- ply of trees for logs and fiber. That such a supply could be grown was evidenced by the many thousands of acres of volunteer stands of so-called second growth that had sprung up on cutover lands.

"Front offices" of affected industries took steos to investigate the possibilities and found they were rial. But big handicaps remained-the chance of losing all in a forest fire or in epidemics of pests; and the long-timber harassment by socialistic public and quasi-public conservation agencies that engendered public misapprehension. What the forest industries wanted to do was clearly in the public interest as well as in their own.

To win public interest and understanding the Tree Farm program u'as conceived and launched. It has been successful in accomplishing an understanding of the facts it set out to clarify. In addition, it has proven that economics, not man-made regulatory laws, determine what an industry can or cannot do, and that where a public interest is involved, the public itself has certain responsibilities. In addition, the example set by industrial tree farmers has caused small owners to become interested and take up tree farming.

So much for the program. Now, what is a tree farm? In simplest terms it is an area of privately owned, tax-paying forest land on which the owner desires to grow forests primarily for repeated harvests of forest products on a business basis.

Being an industry undertaking it is natural that industry itself should have set up the standards and to see that they are maintained. Regional lumber manufacturing or timber owning associations are designated as the certifying agencies, the central agency being the A.F.P.L in Washington, D. C.

Certification of a Tree Farm is not unlike the labeling of a

Whirier - Coliforniq - Arcnlo

For uteather-resl,stant s'id'ing. sussest ftYcEtYsE GEDAR . .

,TYCETVSE CEDAR-ott" of the country's best siding materials. Incense Cedar weathers beautifully, and it provides a high dimensional stability against swelling or shrin'kage. For protection against heat and cold, Incense Cedar is one of the finest wood insulators. It readily takes-and holds-paint or any of the many varieties of modern finishes. With Incense Cedar, you have one of the finest siding materials available.

For paneling and, woodwor&, Incense Cedar is also a popular choice because of its characteristic knots, graceful grain and frne workability. It is resistant to daily wear and is easy to maintain. Incense Cedar is usually available in mixed car shipments. Inquire from your Western Pine Mills.

Write for FREE illustrated folder about Incense Cedar to:

WESTERN PINE ASSOCIATION"

Dept. 702-K, Yeon Building, Portland 4, Oregon.

Western PineAssociation

member mills manutocfure fhese woods fo higfi slondords of seosoning, groding ond meosuremenl

ldaho White Pine Ponderosa Pine. Sugar Pine fYhite Fir. Incense Gedar. Douglar Fir. Larch

RedCedar.LodgepolePine.EngelmannSpruce

Pine Tree Forming Guoronlees Lumber Tomorrow

. d'urable, workable and carefullU dried

product by Good Housekeeping Magazine for its excellence, or the adoption of a hallmark for identification. With certification goes authorization to mark the Tree Farm with a distinctive sign board. This sign board indicates to all who see it that the owner of the Tree Farm has a policy of managing his land to grow crop after crop of trees. It is a mark of distinction. And it is also a mute appeal to local people to let the trees mature without the risk of loss by fire.

Obtaining a certificate is not merely a matter of form. Before an owner applies for certification he should satisfy himself that his policy is definite and his motives sincere, because the association inspector makes it his business to inquire into these first. He will not penalize the owner for unacceptable past practices that have been terminated. He looks at current practices and inquires into the prospects for their continuance. If he is satisfied that the application is sincere and the current practices are in accord with continuous production, he makes a favorable report to his tree farm committee. If the Committee gives approval, there is another tree farm to be added to the 46 million acres of the 72,@0 tree farms already certified nationwide.

Faith in the owner's intentions is necessarv. But sometimes it may have been misplaced or the ownef sells.out and his successor has other ideas. Therefore the certificate is revocable. The tree farm emblem and certificate, and the program as a whole must be protected like the brand name of a good product. And the standards must be maintained, else the program and its emblem will fall into disrepute.

In closing, let me congratulate the officers and directors of the Pacific Coast Company for adopting the policy of forest management that led to the certification of its 28,000 acres of forest as a tree farm. May it be successful in keep- ing out fires and pests and in constantly intensifying iis management as economic conditions permit.

Years ago, Vernon Brightman (above) of Blocksburg, Californiallke many other ranchers-girdled what he thought were "worthless" Douglas fir trees oh his holdings in an effort to gain more grazing land. That was in 1940. Most of the trees healed their wounds and continued to grow, like the fir shown above, until they became far more valuable than the gtazing land. Today Brightman is a certified, tax-paying Redwood Region Tree Farmer, and is managing his timber as a crop. He is shown checking the growth of the girdled Douglas fir (note the scar near the base) with an increment borer.

-Address at Dedication of William Tudor Gardiner Tree Farm of the Pacific Coast Co., Aug. g, 1958.

-Fred Landenberger photo

Frost Hordwood Completes New Son Diego Fqcility

Friends, Gustomers Help Celebrnfe Ar Porry in Downtown Worehouse

Executives of Frost Hardwood Lumber Co., pioneer San Diego wholesale distributing concern, greeted friends and customers on the evening of November 6 when they acted as hosts to more than 150 Southland lumbermen at a cocktail party celebrating the completion of the firm's new warehouse facility located in downtown San Diego at State and Market streets.

The expansion program included remodeling of the

rurrounded by 0re lumber, eral and executive offrces in addition to adding in excess of 8,000 square feet of under-cover storage area. With the addition of the new facilitv. Frost Hardwood now has tlrree large warehouses ott ihe 2f-acre plant site with a total nnder-cover storage area ol more than 30,000 square feet.

"E,very 20 years or so, it seems necessary to break down and fix things up a bit," said G. T. "Gordy" Frost, general manager of the 48-year old wholesale concern. He said the remodeling project was undertaken because of the increase in volume of sales and the desire on the part of management to moderni ze and. streamline the complete operation. And, of course, because they needed additioiral woiking and storage space.

It was just 65 years ago that Albert A. Frost, Sr., founder of the business, arrived in San Diego from Kansas. He attended Stanford university and, during his Junior year in 1911, he organized the Frost Hardwood Lumber Company. In order to graduate with his class of 1912, he placed an associate in charge of the lumber venture and returned to the farm to complete his education. Today he operates the firm in partnership with Sons Gordon T., manager, and Albert A,, Jr., sales manager.

Frost Hardwood stocks in excess of two million board feet of hardwoods for the San Diego county, Imperial county and Baja California trade. This includes domestic and imported hardwoods of more than 20 species, Douglas fir plywood, hardwood flooring, wall paneling and many varieties of allied products, such as insulation board and specialty items.

The firm offers service on a wholesale basis to nearly 100 retail lumber dealers in its trade area, plus qualified industrial users of hardwoods and softwoods, including boat builders, cabinet shops, etc.

It requires the services of more than 20 emploves in the operations department to keep the wheels of piogress moving at Frost Hardwood. This department is under the guidance of veteran Yard Manager John Stewart, who has been with the company for more than two decades. It is his duty to see tlrat stock moves in and out of the modern plant without delay. He works closely with Office Manager Al Mattison, who l-ras also been with the Frost firm for marry years. These two executives are responsible for the ordeily conduct of the business at the sales and distribution level.

Albert "Al" Frost, Jr. is head of sales and, in this capac- ity, is in charge of the importation and sales of materials from the Orient. Early this Summer he completed a survey trip to Japan, China and the Philippines.

The administration problems of procurement and distribution are handled by General Manager Gordy Frost.

gen-

The hodrme wqehouge bedecks downlown 5o Diego

They hope new full-width sign will b€ inrtolled byChriiln6

Fwndq Alberr A. FROST, Sr.

Wcehou:e wqllr ce oll rwfoced in hordwoods of Ath, Ook 6d Wqlnuf produGta dirtributed by rhe Cm

I$coger Gordo l. FROSI

Sole:monoger Albed A. FROST, Jr.

"Gordy" (lettl od Al, Jr. f,ok Fother Frst in otmorphqe thot.uitt 'm bett-

Because he is the "dean" of San Diego lumbermen, Al Frost, Sr. endows his sons with the vasi experience which he has gained right in San Diego for the past half-century. Every detail is handled in an organized manner and the plant "housekeeping" is the finest.

M. P. Smith, yard foreman, is another 2}-year man. He keeps things "humming" in the plant, where it requires three trucks, two mobile units of yard equipment, and a five-car spur track to keep lumber moving io Frost customers. The plywood warehouse is located a block from the main yard and this operation is also under Smith's superv1s1011.

In addition to the three modern warehouses, one drying shed, one lumber fork-lift shed and the plywood stoiage warehouse, Frost Hardwood Company also maintains two

Key personnel of the Frost organization includes Larry McDonald and Bill Condit. territory salesmen. who cover all of the south end of the state of California. tirrough to and including Ensenada, Baja California. The office detail, such as billing, bookkeeping, credit checking, etc., is in the capable hands of three young ladies. They are Arlene Roberts,

L Opm Houre crwd supped, sff ths rtock, too.2.--"1y" l. Goyotto (Ccll, Collins, Hmprhire, Gqotto (Ed.) 2. t. Thqt'd be Clif Roberts lot righr) m@g the crowd. Cobb (rightl wq greeted by ,$.. Frolt ((enterl. 3. There" "Gotdy" ltozt (right) welcme o iock of lriendr. 3. Go- 2. Norton Hothryqy ond Dixieline's Eill Seeley (1. to r.l. Bob sutto lovq frm Dixieline) foeing us. votto fid Hmpshire nof* Stding Wolfe frm Hollywood. 3, Wherever you looked in lhe crowd w6 romeoe yo knew. large air-drying yards adjacent to the company plant. Detail custom milling is handled on a contract basis for the firm's customers.

Ofrce iloager Al llattiton od Y*d il@ogel Jolh Stewqrt in the plelh nry ofiicet

Cc't blme Al, Jr.; Al, 5r. od Gordy for wting lo thow oft thc mw bokkeeping deDq.tment.

and the San Diego and Arizona Eastern railroads.

In addition to operating one of the finest hardwood wholesale distribution plants in all Southern California, the Frost Hardwood Company also distributes hardwood and

softwood panels, plywoods, and certain items of Pacific coast softwoods, such as pine, spruce and fir.

Yes, from time to time it becomes necessary to do a "facelifting" job, and the one that Frost Hardwood Lurnber Company recently completed ranks this firm bright in the progressive spotlight for San Diego. Friends, customers and suppliers from as far away as Oceanside attended the informal cocktail party and open house, along with folks from Los Angeles and Mexico. They enjoyed just "looking things over" and everything was mighty pleasing.

Construction Contrqcts Up 26 Percenl in September

Contracts for future construction in the United States in September totalled $3,215,919,000, an increase of 26/o over the like month of 1957, reported F. W. Dodge Corporation, construction news and marketing specialists.

According to Dodge figures. residbntial building contracts in September totalled $1,460,270,000, up 27/o |rom the similar month a year ago. September contracts covered 114,642 dwelling units, an increase of 33/o over the corresponding month of 1957, the largest percentage gain in this category this year. The spread between the percehtage gain in dollar volume and in the number of units reflects the trend toward smaller average size units, particularly aoartments.

Top: They won't "fence in" this new wcehote. Lower: Yord Formo lA. P. Smith I lefrl , Al llottilon. in" this wcehote. Lower: lop: IHERE'9 lnvenlory' Formo , Al llottilon. tow*: Oftce Girlr Arlme, Joan Henning and Rose Marie Anderson. These girls work directly under Office Manager Mattison. Equipment operation is handled by Dave Castro, Henry Simmons and Joe Rock. The outgoing and incoming spurs are serviced by both the Santa Fe

in roa you're nceding oy. Joo, Rore Maio ll. lo 1.1.

lop: Another Foremo Smilh view of the h6 m Open Fr6l enterprlrer. lryer: Yqd Houle guetl.

INTERNATIONAT IUMBER & PIYWOOD, INC., INGLEWOOD. CALIFORNIA .

FIDLER'S MANUFACTURING CO., INC.. INGTEWOOD, CALIFORNIA .- .

INTERNATIONAL PTYWOOD FRESNO, CATIFORNIA. & HARDWOOD CO., tNC.,

SCRLA Deolers Squeeze Lost Good Drop Out of Polm Springs Conference on 1959 Profit ldeqs

With a Conference theme of "squeezing More Profits Out of Sales in 1959," the active dealer members of the Southern California Retail Lufrber AJsociation gathered in goodly number at El Mirador hotel in Palm Sprinqs, November 13-15, to hear the excellent forum leaders lined up for them at the SCRLA's 9th annual D;ealeis Conference by President Hal A. Brown and Executive Vice-President Orrie W. Hamilton.

A majority of the delegates arrived the evening before to let off a little pre-Conference steam at the hotel's weekly 'Barrarian Festivaf with bufiet, band, JavJry, dancing and special entertainment and also to make sure they were on hand for the scheduled start of the Conference at 10:00 a.m., Thursday morning.

The dealer business actually started at 8:00 a.m. with the Directors Breakfast in a private dining room. Registration was officially opened at 9:00 by Shirley Carvalho and Vivian Ahlin of the SCRLA office, and the business session came next on the program in the El Mirador theatre complete with screen for the many interesting slide presentations. Soacious tables and comfortable chiirs covered the floor of ihe theatre room, with ample memo pads and pencils for the delegates to jot down the questions they wished to ask the well-informed dealer leaders.

President Brown called the Conference to order with Executive Officer Hamilton's report on "Your Association Activities and Services." Mr. Hamilton outlined in his forthright style the many services to which affiliation in the SCRLA entitles its members, described the localized area meetings and introduced the new field man, Ed Gallagher from New York, lvho has recently joined the office staff. Mr. Hamilton cited in passing the association's legislative functions, retirement plan, workmen's compensation program; group life, health and hospitalization insurance programs, its regular bulletins to members, its Cost-of-Doing-Business Survevs. etc.

EXECUIIVE ORRIE HAltllTC)N wor here, lhere ond everywher*overseeing the smollest Conference deloils, moking like c stogehond wirh rhe screen, like qn eleclricion with lhe mikes, ond like c proiectionist wirh rhe slide equipmenl. Jock of mony hodes ond moster of dll, rhe SCRIA's C)rrie proves his volue to hir deolers mony times o doy, but elpeciolly ot the qnnuol convenlion ond oilter meelings.

The dealer labeled the Unemployment Insurance tax just as much a business cost as property taxes or insurance, and declared that dealers need to improve employee relations to hold rates down. He said that stabilizing employment reduces the yard turnover and,therefore the tax.

Dealer Doepker advocated putting yard crews to work during slack periods at building racks and cover boxes, precutting headers and cripples, or any necessary jobs which will keep them on the payroll so they won't get in line for the federal "26-week vacation with pay." Every questionable claim for U.I. should be protested, he said, with the retail lumberman backing up his case by offering plenty of supporting evidence in the form of employee records, etc.

The Conference's first Panel was next: "Credits, Collections, Cash Discounts and Our Lien Rights." It was moderated by Ralph Hill, credit manager of the Owens-Parks Lumber Co., and consisted of Frank Bergstrom, Hammond Lumber Co.; Leo Hubbard, secretary of the Hayward Lumber & Investment Co., and Ralph Russell, vice-president and assistant treasurer of the Consolidated Lumber Co. While a majority of the information developed at the SCRLA's annual Conferences is private to its dealer members for mutual advantages and the better conduct of their yards, highlights of each session may be briefly reported for the enlightenment of the entire lumber industry.

Moderator Hill said his company experimented with a certain cash-discount figure and learned the reduction had absolutely no effect on the speed of collections; the policy was abandoned because the sales force reported it put them at a competitive disadvantage. Panelist Bergstrom cited three functions of the credit department in "Extension of Credit:" provide for prompt collection, avoid bad debt losses. and serve as a sales tool. He called the "Three C's of Credit Extension: Character, Capacity and Capital."

Preridenl Hol BROWN Frqnk DOEPKER

Frank Doepker of the Mullin yard in North Hollywood was the first programmed speaker and managed to get a response out of his audience on his assigned topic, a hard one to romance, "Romancing on Unemployment Insurance."

Whofs .r SCRLA meering without l/lr. Hqmihon's qlt?octive oftce girls? fhis year fhe members regislered wirh Vivion Ahlin (lefr) ond Shirley Corvolho (rhay missed Jeqnetle bul moybe ifll be her lum ogoin nexl Conference).

THE SUN TUMBER COMPANY CROWD (right phofo) hsd q boll while the desert moon shone. From obout "l:00 o'clock" there ond oround lhe toble with their wives; George Kelly, Don Doyen (5:00 o'clock), Tom Supple cnd Miles Dovidson (neor ll:00).

Lower

Lower

Belt

For the Panel's "Lien Rights," Hayward's Hubbard believed dealers will undoubtedly be required to notify contractors and owners when they ship materials to a job. It will be costly, he pointed out, but there is so much sentiment favoring such an amendment to the lien laws that action seems almost certain to be taken by the state legislature, Hubbard said in his presentation.

Mr. Russell believes dealers should have written contracts

with their buyers spelling out exactly what/when/how payments are to be made. Salesmen may be able to collect overdue accounts, he added, or at least determine reason for nonpay to guide the credit department. He thinks personal contact the best in making collections, and said extreme care should be exercised in phrasing collection letters so as not to invite legal action.

Time ran out on this excellently chosen panel on a vital

THE CONFERENCE GOT GOING the night before with rhe Bovorion Fesrivol (top photos), wiih outhentic otmosphere, bufiet, bond, beer, doncing ond special sur-prizes. Thcl would be Consolidoted's George Hinkle woving to the crowd in rhe top lefi photo. And in the top right group (for side): Norton Hothowoy, Ed Gcllogher, Shirley Corvolho ond Vivicn Ahlin; (neor side): Mrs. Orrie' Edithe Holhowcy, Steve Hoilrowoy ond Orrie Hqmilton.

Left phoro (ond photogenic, too): Mcry cnd Jim Moyncrd of the Sontq'Ano Lumber Co.

Jim Nelson, with Ann cnd

Right pholo: Portnels Lumber Co., with "Red" ond

Holdren (lefi) cnd Al Beols of rhe Riqlro fhelmo Johnson of the long Beoch Dory ycrd.

R,oster of Delegotes fo t{re

9rh Annusl Refqil Lumber Deolers Gonference

El Mirador HotelPalm Springs, Calif. November 13-15, 1958

I-awrence Adams, Eagle Rock Lumber Co., Inc., Los Angeles

Vivian Ahlin, So. Calif. Retail Lirmber Assn., Los Angeles

Bernard and Margrrerite Anawalt, Sr., Anawalt Lumber & Materials Co.. Montrose

Ralph and Helen Baker, Barr Lumber Co., Santa Ana

Ed and Laura Ballantyne, Signal Lumber Co., Inc., Long Beach

Guy and Emma Barnett, Rossman Mill & Lumber Co., Wilmingtor-r

Wilbur and Joie Barr, Barr Lumber Co., Santa Ana

Ben and Mildred Bartels, Peoples Lumber Co., Ventura

Austin and Nell Batcheldor, Rossman Mill & Lumber Co., Wilmington

J. Eric Beckstrorn, Arcadia Lumber Co., Arcadia

L. A. and Ruth Beckstrom, Arcadia Lumber Co., Arcadia

Frank Bergstrom, lfammond Lumber Co., Los Angeles

Hal and Dorothy Brown, Woodhead Lumber Co., I-os Angeles

Stanley and Yvonne Brown, Chandbr Lumber Co.. Van Nuvs

Norbert and Claire Bundschuh, Myrtle Avenue Lumber Co., Monrovia

Al Carlson, Chino Lumber Co., Chino

Shirley Carvalho, ,So. Calif. Retail Lumber Assn., Los Angeles

Bill and Marilyn Cowling, Jr., Dixieline Lumber Co., San Diego

Bill and Mary Cowling, Sr., Dixipline Lumber Co., San Diego

M,iles and Sally Davidson, Sun Lumber Company, San Pedro

Vaughan and Florence Davies, Thompson Lumber Co., San Bernardino

Don and Jo Dayen, Sun Lumber Company, San Pedro

Pat and Marge Deardorf, Peoples Lumber Co.. Ventura

Art and Jane Dickenson, Dickenson Lumber Co., La Habra

Ken and Doje Dietel, Pomona Lumber Co., Pomona

Frank and Jeanne Doepker, Mullin Lumber Co., North Holll,wood

Asa and Marguerite Fickling, Fickling Lumber Co., Inc., Long Beach

Joe and Leona Fitzpatrick, Consolidated Lumber Company, Wilmington

Tom and Catherine Fox, John W. Fisher Lumber Co., Santa Monica

Ed Gallagher, So. Calif. Retail Lumber Assn., Los Angeles

John and Catherine Ganahl, Ernest Ganahl Lumber Co., Anaheim

Oscar and Alice Gibbs, Gi'bbs Lumtber Comp4ny, Anaheim

George and Helen Gibson, Gibson Lumber Co., San Bernardino

Orrie and Louise Hamilton, So. Calif. Retait Lumber Assn., Los Angeles

Mrs. Emily Hardy, Fickling Lumber Co., Inc., Long Beach

Stuart and Katherine Harris, Lounsberry and Harris, Los Angeles

Norton Hathaway, Oceanside Lumber Co., Oceanside

Steve and Edithe Hathaway, Oceanside Lumber Co., Oceanside

Nick Higginbotham, Sones Lumber Company, El Centro

IHE PANEI lN ACTION (lefi ro righr): Atoderotor Rolph Hilt ond pcncli*r Frcnk Bergrtrom, Leo Hubbord ond Rolph Russell. They knew their rtufi. subject but each of the dealers left a lot of food for with their fellow dealers before thev ioined them Conference's solid food at a Noon luricheon.

thought for the

The repast was served buffet style around the Olympicsized pool at the hotel under the luncheon chairmanitrip oi Dean W. Swartz, partner in the Mar Vista Lumber Co. A Fashion show was provided bv Waltah Clark's Hawaiian Shop at the hotel and broughf back many a spoken memory from the dealers and their wives who made the SCRLA's unforgettable Conference trip to the Hawaiian Islands last year.

While their wives enjoyed an afternoon of cards, swimming, sunning or shopping, the dealers reconvened in the hotel theatre at 2:30 for the first afternoon business. Chairman of this session was Ex-President Ben W. Bartels, treasurer and general manager of the Peoples Lumber Co., who introduced his first speaker, Ralph N. Baker of the Barr Lumber Co., with "Barr's profits are longer than Ralph's

Donald and Marie Hightower, Fleming and Hightower Lumber Co., Los Angeles

Ralph Hill, Owens-Parks Lumber Co., Los Angeles

George and Mary Catherine Hinkle, Consolidated Lumber Co., Wilrnington

Leo and Mildred Hubbard, Hayward Lumber & Investment Co., Los Angeles

Wayne and Donna Hull, Hull Brothers Lumber Co., Los Angeles

Edgar Jackson, Chino Lumber Co., Chino

Larry W. Johnson, Hammond Lumber Co., Los Angeles

"Red" and Thelma Johnson, W. M. Dary Lumber Co., Long Beaclr

George and Rita Kelly, Sun Lumber Company, San Pedro

Frode and Harriet Kilstofte. Rossman Mill & Lumber Co., Wilmington

Frederick and Alice Kranz, Golden State Lumber Co., Santa Monica

Dick and Betty Learned, Learned Lumber, Hermosa Beach

Belton and Audrey Love, Chandler Lumber Co., Van Nuys

J. N. and Muriel Manning, Myrtle Avenue Lumber Co., Monrovia

Bill and Lucille Marmion, San Gabriel Valley Lumber Co., Arcadia

Jim and Ann Maynard, Santa Ana Lumber Co., Santa Ana

Carr and Ollie McCauley, Ontario Lumber & Hardware Co., Ontario

Russ and Thelma McCoy, McCoy Lumber Co., Hemet

Stanley G. McDonald, Owens-Parks Lumber Co., Los Angeles

Albert B. McKee, Jr., Forest Lumber Co., Los Angeles

Kingston McKee, Forest Lumber Co., Los Angeles

Russ and M,uriel Morgan, Morgan-Davidson Lumber Co., Downey

Wayne and Charlotte Mullin, Mullin Lum,ber Co., Los Angeles

James and Mary Nelson, Buena Park Lumber Co.. Buena Parl<

Ed and Bernice Newkirk, Chandler Lumber Co., Van Nuys

Ray Peterson, Hammond Lumber Co., Los Angeles

Reed Porter, California Lumber Merchant, Los Angeles

Bill and Menora Rau, Peoples Lumber Co., Ventura

"Cal" and Marian Rene, W. E. Cooper Lumber Co., Los Angcles

Verl Rhine, Hammond Lumber Co., Los Angeles

George and Faye Rodecker, Williams Lumber Yard, Azusa

Ralph and Lela Russell, Consolidated Lumber Co., Wilmington

Bud and Evelyn Schuler, Anawalt Lumber & Materials Co., Pacoima

Bob and Carol Sievers, John W. Fisher Lumber Co., Santa Monica

Paul and Joanne Snydeq Mullin Lumber Co., Tustin

Gale and Yvonne Stafford, Mullin Lumber Co.. San Gabriel

John Sullivan, Western Lumber Co. of San Diego

Tom and Phil Supple, Sun Lumber Company, San Pedro

"North" and Marian Swanson, Eagle Rock Lumber Co., Los Angeles

Dean and Nova Swartz, Mar Vista Lurnber Co., Mar Vista

Walt and Grace Taylor, Walt Taylor Lumber Co.. Anaheim

Larry and Mary Louise Van Order

Blue Star Lumber Co., Lynwood

Gilmore and Mildred Ward, Ward and Harrington Lumber Co., Santa Ana

Bob Welch, Building Supply News, Los Angeles

pants," as the popular Baker again illuminated desert climate with his sartorial splendor in a Bermuda shorts.

of service on each type of sale. "The size of the order and the services rendered should determine the markup on a sale," Schuler emphasized in conclusion.

The questions that followed led Chairman Bartels to say, "Your questions show how interested we dealers are in this 'pricing mess'."

Next came one of the most authoritative sDeakers of the Conference, Larry W. Johnson, president of ihe Hammond I umber Co., Los {nge!es, and the Johnson Cashway Lumber Co., Omaha, Neb. He admitted, "I didn't know how I was golng to cover the subject of 'The Proper Return on Investment,' but after hearing two fine tallis I know you men have the basic knowledge."

Ana yard talked on "Costs Involved in, and Pricing Tools Needed for Operating Yards of Various Volume Sizes." He handed out mimeographed forms and showed slides to heighten his talk, and told how the Barr yard "forecasts" sales, gross profits and percentage of total sales. He said dealers don't talk enough about the relation of gross profit to sales, and should ask, "How much did I make on my investment capital?" instead of "How much on my sales?" He said that on its Douglas fir commons, the biggest single item most lumber yards sell, Barr breaks this item down into five categories. He showed on slides some yard figures taken from the SCRLA's confidential Cost-of-Doing-Business survey.

Baker said that, except for the year 1952, Inventory Turnover has been dropping yearly since 1950, and told his audience that "Turnover is strictly your own Management problem." Referring to the morning's Panel, Baker said Barr puts its Cash Discounts into "General Expense." Mr. Baker, who said his "Sales Inventory Turnovef' charts grew out of his experiences at the Hayward, Patten-Blinn and Barr lumber companies and gives him the greatest help, gave the dealers a common-sense analysis of how to aim and figure for a larger profit.

He added that some yards are already working with an IBM machine system and said the day may come in 1959 that Southern California retail yards have to start costing volume sales tickets like many Midwest yards already do.

At this point there were passed out to the dealers some thorough and useful charts prepared for the 9th annual Conference by the Profit Planning Research, Inc., Burbank, Calif., with the compliments of the industry's friend, Paul R. Hollenbeck.

Mr. Johnson brought his audience up sharply several times with statements such as his yards have a iystem that allows them to tell if expense is getting out of hind at any month. He said, "What America needs is a good dose of tough-mindedness," and added, "Your Competitor is not across from you, in front of you or behind you in this room -It's the Driver who stops forra coffee-break, the Bookkeeper who does two hourl' work a day, the Handler who takes two days to unload a car he could ho in one day."

He believes the average return on business today is less than legal interest and said the dealers present are operating in the fastest-growing state in the union and should earn the respect of the rest of the country with a proper return on their investments. He told his audience th-eir-return on investment should never be less than l0% AFTER TAXES. and cited General Electric with a 2O/o g:oal and J. C. Penney with 18.3/o.

Johnson pointed out that location cost cannot exceed lft/o oI sales and if buildings cost 3/o "you're licked before you startl" He advocated a "blueprint" and a sound pricing program in retail op_eration, which he said have occasionally let some of his yards hit the 20/o figwe at some times. H-e invited the dealers to contact Ray Peterson of the local lfammond office for any questiotrs of h"lp.

The veteran retailer said that a yard with a $192,000 investment must turn its Accounts Receivable 12 times a year, its_Inventory six times a year, and said his company tries to hold its overhead at 15% of sales. He said one of the problems of retail lumber today is that it hires salesmen who are merely "giveaway artists. Let's get a pricing system and let's insist that our store and yard salesmen LIVE with that price !"

Mr. Johnson quoted a "Chinese proverb": From small profits and many expenses, ComCs a whole life of sad consequences.

"The men on the spot are the ones who can cut costs, not the men in the office (except the office manager)," he said. "Your supervisor should see that you're getting one hour's work for one hour's pay. A systematic sludy of and plan- ning for ALL yard operations is necessary to cut costs," Johnson concluded.

"Pricing to Compensate for Services Rendered" was the topic of R. L. (Bud) Schuler, manager of the Anawalt yard in Pacoima. Dealer Schuler thanked Paul Hollenbeck for his help in his presentation and said, "Profit Planning is the key to successful business." He told of the difference in personnel at a yard doing contractor business and a large yard with volume sales. Citing the "acute" competition in the Los Angeles area, he said, "Whether to lose the customer or the profit is always a question in competition."

He believed costs are getting close to the traditional"lf3 profit" and said it costs 22/o of sales to operate many retail lumberyards today, adding there's a different cost

Miles W. Davidson, general manager of the Sun Lumber Co., followed with "By Reducing Items of Fixed Overhead, Our Profit Dollar Can Be fncreased." He said that many items of fixed overhead cannot be changed but it behooves us all to examine our costs and KNOW what we are paying for.

_ "Every available inch of warehouse and office space must be used productively-and the same can be said of machin-

the bright variety of

Choirmqn Ben BARTEIS Rolph BAKER (cnd Bermudo shorrs) Vice-President, General Manager Baker of the Santa

R' L' (Bud) scHutER i:T"j:i.:lj.T"J#'

R. L. SCHUTER

lcrry W. JOHNSON

A/liles W. DAVIDSON

ery," Davidson declared. "Maintenance and replacement can be standardized. Il employes stand around unproductively, don't blame them as much as yourself-YOU are the Management !"

He brought out some interesting sidelights ou the "carallowance" and leasing plans, and believes that an industrywide pension plan is probably a foregone conclusion soon.

Mr. Davidson said, "Communication from one department to another should be clear, complete and thorougl-rly understandable to each person handling company business. Paper work can frequently be profitably 'farmed out'." He said Sales Compensation is the most arbitrary of all yard items and suggested several plans. The Sun Lumber executive stated, "There are no particular secrets in this industry, and I believe the Southern California industry has done a whale of a job the last few years with the local boom housing, business conditions, etc."

With tLie first day's several stimulating talks behind tl-rem, the dealers refreshed themselves and reappeared at 6:15

wives cut a charming caper on the dance floor, and not just trying to see what specie it was. Prizes would probably go to such businesslike dealers as Stew Russell, Norb Bundschuh and Stanley Brown and their wives and other partn€rs, for their unexpected expertness with the arts of Terpslcnore.

Following the Friday breakfast, the second morning's business session produced what proved to be the most popu- lar item on the program. This was "North" Swanson's color-slide presentation of his'yard's new self-service operation.

In the absence of Russ McCoy because of illness in the family, Norbert Bundschuh of tl-re Myrtle Avenue Lumber Co. accepted the chairmanship of the Friday morning session. President Brown introduced Norb with some of his inimitable remarks on the night before, the state of the union, lumber in general, etc., and the Monrovia dealer in turn introduced his first speaker, H. N. Swanson, vice-president, assistant manager and purchasing agent of the Eagle Rock Lumber Co. Young "North" has learned his trade well from his dad, the veteran dealer, Emil Swanson, and added some outstanding, present-day merchandising techniques of his own, as he soon proved.

Swanson had confided earlier that he intended to limit his turn in the spotlight to 20 minutes, but it was more than an hour later when he had to beg off from answering questions and let the other speakers on. The Eagle Rock yard earlier this year installed an unusual Self-Service Shed, as reported in The CALIFORNIA LUMBER MERCHANT (9/15/58), and North's nimble listing of its operation and his excellent color slides made a tremendous hit at the Conference.

AT THE PRESIDENI'S RECEPTION-rho rop oftcers were in top fonn (qnd don't they look ir?). From left to rightr President Hol Brown, immediote Post-President Woyne F. lAullin, Dorothy Woodheod Brown (the President's lody), Execulive Vice-President Orrie W. Homilton, Chorlotte llullin ond, completing lhe protly picture, louise Hqmilton.

p.m. for the President's Reception, a delightful, convivial hour in the hotel's South Pacific room beside the pool. They were all there and relaxed socially in a friendly atmosphere while rehashing the highlights of the first productive Conference day.

The annual Conference banquet was served at 7 :30 in the Garden room and the prime rib vied with the excellent Billy Allen orchestra for attention. From the orofessional fooiwork and trim figure of Doje Arbenz Dietel (Mrs. Ken) to the happy chatter of the Sun Lumber crowd, it was a memorable banquet, and a great many of the dealers and their

"The theory behind 'Serve-Yourself is one every retailer is interested in-cutting costs," he began. "It can make the costly small sale a profitable one. The customer accepts the price-tag on a S.-S. item and justifies it to himself when he picks it up, hence he needs no sales talk at the cashier's stand."

Asked about problems on this type of sale, Swanson said Self-Service minimizes sales pro!,1e65-((\{sn shop like the wife does when she buys and browses." He added that deal-

The Thursdoy Morning Ponel relqxes ofier their workout. (Lefi ro righr): Lco Hubbard, Fronk Bergslrom. Rolph Hill ond Rolph Russell,

Right phoro: Yvonne ond Stonley Erown cul o foncy CAure on lhe dqnce Coor. (lt wos omozing how mony fine dcncers fhere ore omong rhc SCRIA deoler members-power ro 'eml)

Choirmon Norb BUNDSCHUH H. N. (Norrh) SWANSON

ers can also appeal to women customers with this type op-' eration by smart merchandising. "Mix up the hardware, lumber and paint so that they'Il often buy something they hadn't come in for-like hubby at the grocery store."-

He said the new operation does away with a lot of extra yard hours and overtime because no large lumber is l-randled in the S.-S. shed, where long boards are cut up to make short ones in tl-ris department.

"In three months' time, the ratio of charge to cash sales has changed very fdvorably," he pointed out.

"Most of our old customers now go in the Self-Service shed for what they want and pay cash."

The Eagle Rock yard's new department is in a shed which they _were- forced to build at the old yard by the Dept. of Building & Safety. Swanson described it as i steel building ryhiSh was put up in two days (Editor's note: Empire Steel Eqildings eo.) iir answers [o questions from his audience. With the help of a novel slide-film technique, he was able to mark and write on the slides which were immediately projected to point up his remarks.

At one point in his talk, Swanson also proved himself quite a showman. Casually inserted among the other slides after a time-out-for-discussion period, theie appeared, as if by mistake, a slide of a native Hawaiian bearitv left over from the dealers' Islands trip last vear. "Now that I have all your attention again. .-" the young dealer said as he continued to audiente laughter (and apipreciation). There were several requests for more casual study of the slide.

The showroom-like appearance of the merchandise in the Self-Service shed appears to make it an excellent auxiliary salesroom idea for m-ost yards, and the Eagle Rock yard has it excellently-stocked and kept up. Swans6n said t-he ..psycl-rological" effect of browsing thioueh all this merchandise has the desired results on thl yard'i customers in impulse sales.

His audience not only peppered him with questions on the operation_all_through the talk, but let looje a barrage of them at North as he tried to resume his seat, which pio.'es the dealer interest in this new type of retail lumbiryard merchandising.

Chairman Bundschuh had said in starting the morning session that there was meat in it for all, ,ireflecting th; kind of yards we all try to run," and both this talk- and the ones that followed proved it.

"Catering to the Cash-and-Carry Trade" was the next topic, and in t-!1. -hands of another capable young lumber dealer, James TI. Nelson, secretary-treisurer- and-manager of the Buena Park Lumber Co. The Nelsons' operation in the boom community is also familiar to readers of this mag- azine .through various. writeups at the time their many iinovations in merchandising have been made.

Young Nelson also showed slides and made commentary o_n them, and there could be little doubt by anyone seeing. them that we have mighty enterprising retail yirds here in the west. The Buena Park yard's store has some handsome gift and housewares departments, and the slides even inspired Carr McCauley, the respected Ontario dealer who w?! tlg pioneer lumberyard giftwares instigator with his wife Ollie. Jim said both his pre-med and arischool education had come in handy in designing the modern departments.

But_ strictly "old school" was his comment that paint sales had gone up 20o/o since they moved that depart- ment nearer the lumber department.

. The Buena Park yard is an unusual operation in that it is centered i\ a l0o/o tra_ct area, with no individual building lots. Do-It-Yourself trade is its backbone outside the traci sales. The Nelsons offer a Continuous Credit plan for which they thank Norb Bundschuh, Bob Sutton (and Sears) and other dealers who pioneered it locally. Jim said they plan to remodel the Lumber department nl*i in their coritinual progress program, and closed by saying, "Men and women both love to come in and browse arouni and shop no.w.,'

- Larry E. Van Order, president of the Blue Stir Lumber Co., continued the morning theme with his talk on ,,Mer-

REPEATED BY REQUEST is this phofo of the fomous 965 Cookie Jcr qr rhe Bucnq Pcrk Lumber Co. from ihe lost June I issue of ,The liorchont.,, When Deoler Jim Nelson cslled dttenlion in his tolk to the Jsr,s publiciry in these columns, he wos swomped wirh questions from his fellow deolers on whether he ever expected to sell sudt on item in the turnberyord, Jim admitted thot they hod FlNAttY sold it, on November 13, iusr rhe nighr before he lefi for rhe meeting<nd for $55. ln the photo ore Brothor Bud Nelson, Mrs. Enright of the yord's Giftwares depo*ment, ond Jim Netson (lefi ro righr).

H. NEISON Lorry E. VAN ORDER

Wbristmns @bser!

g l4wrty @,sast nn! Gtoetings to @ur jfrisnls:

Perry AcuffPerry AdcoxJim AllenWes Allin

Chnrlie AmesDick AnowoltEd Anderson

Bob ArkleyRobin ArkleyFronk Arlcng - Sqtchmo ArmstrongOrville ArmstrongChuck

AustinHorold BokerRolph BokerWilbur

BorrBen BortelsAuslin BotchelderRolph

BelkJohn Fenbo\A,Rolph BensonJoe BfilfspkFronk BishopE. A. BishopH Blunt

Horry BoondEd BoiesTed BolteDoryl

BondPhil Bornlesn BowlinRoch Brodshow

Uoyd BroithwaiteBill BroleyChet Brotsch

Harold BrollenChorlie BressoudDick Brickell

-MiHrdd Brooks-Jefr Brooks-Bob Btqeln-J{ql

llqaln-Jqe Bugley-Norm Bundschuh-Lloyd Burgess-Ken Burkes-Homer Burnoby-len Bush-

Poul Compbell-Jqck Corey-Jock Corter-JuliEn

Cheothom-Al Childs-J. O. Chilton-Alex Christie

-Eorl Clork-Chuck Cloy-Bill Clemo-Lloyd Cline

-Rolph Cole-Bob Collier-Red Coons-Jim CooperFred CoulureBill CowlingBill Cowling, Jr.

Cy CromFronk CrowfordClyde Crenshow

George CudworthFronk CurronDel DqvenportGeorge DovidH DqvidsonSom Dovis

Don DcyenGeorge DeBritzJock Dollor -

R. F" DougonPhil DuboldiOlin EosterlyH

EdmundstonDick EggletonSton EisnerBob

EldredgeDick EmisonRoy EngstrondErik

EngstromJerry EssleyFronk EvensonObie

EvensonGeorge EyerJock FoirfteldJock

FoirhurstDon Forrisleonord furrisFitz FitzpolrickTom Flemingleon FlynnGlenn ForneyLquren FoslerChorlie FoxTom Fox -

Woody FritzFred FurtschErnest GonohlJohn

GqnohlGene GouthierJimmy Gouthier -

George GeibOscor GibbsDungon Gibson -

George GibsonJim GilchristDale Goodwin - Jerry GoulermonlGondon GreenslqdeFred

Griswold -Joe HallRoss HollJohn Holsfed

John HomptonBill HonenBen HonsbergerBob HonsenJohn HonsenRonnie Homew

Frank HorringtonSfuarf HorrisBud HqrwoodNorlon HathowoySteve HothowoyFoye

HoyesDove HenlyBill HerndonLew HerfzburgChorlie HesterSlim HightowerGeorge

HinkleFred HolmesMrc. HolmesRon HopkinsDick Hoski Jqck HostetlerRoss Hos-

tetlerShermsn HoytJock HugheyBill HunterCy lrvingJoe JqhruusDick JohrqusBob

JomesChuek JenkinsDieler Johonsen - George JohnsonLeonord JonesHErold KcrhnGondon KeirhRuss KeltsFrode Kilstofte -

Chet KingBill KnudssnLowell KolbFronk

KronzJohn KyncyBill LuGrongeFloyd Inier -[ou LokeDrew LumbHershel Lorrick -

l"eon l.suderbochAl lewisBob LindghlJim LindermonCliff LindholrnSig LindrothJock

LindrcyWorren lindscryWolly lingoBob

lovellLes LynchJaek ftltockeyfttluc MocReynoldsJim MoherHtrnk flfionsfteldBill lVlorpien -, Ed MorshollForesl MortinJim lVlnrtindoleJohn MqsonMotfy friotisofiOle Mcy

Jim MoynondMoc fiocCouleyHorry MceCuuleyHugh McConnellSton ltltcDonqld -

Horry McGcheySEm McGougheyAnn McGowiqnTim MclndooGerry ltlclnroeBert McKee

Rqy lVlelinTobe fllenkeArt MilhouptBud

MillerGlen MinerAllen l\ltofrottRoy & Mrs.

IVlonschkeBob MonsonLnrry MooreRuss MorgcnBob MorseFloyd MullenTerry Mullin

Woyne MullinGus Myersfilel lvlylin *

Woyne NelsonJim NewquistJohnny Nikkell

Gus NondsfromWhitney OlsonCy Otto -

Bud PedersenChuck PerryFronk FerryJock

PetersonPele PelersonJoe PelroshHcrry

FhillipsGeorge PikeBurr Plerch Corl PorferCorl PoynerDqve PriceHorry Quintmyer

-Joe RomosBill RondollChorlie RoyJock

ReaHcrl ReeveBud ReitzLon Reynolds -

Verl RhineDorrelf RichqrdsonJim Richordson

Clint RiegelClif RobertsGeorge Rodecker

Bill RuggRoy SondefurGrover Saunders -

Pqul ScruseErv SchlichtenBill ShorpJoe

ShipmonJr{q6 Sief<enHsrold SmithClifi

SmootHs6 SnopesStork SowersWolr

SpicerPete SpeekPoul StokeLes Stef-

fensen@sng StroudBob SullivonJohn

SullivonJim SullivanBob SuttonFred Suver-

KrupHerb Suved<rupJohn SuverkrupDick

SwonkDon SwqrlzendruberDon Swindell -

Pete SylveslerWolt ToylorJohn TennontFred

ThompsonRed ThompsonEqrl TitusWolter

TrevorHsrold TrimbleJim TurnerWill TweddleBillie VonEotonAl WohlGil Wqd -

Howord WqreTerry WoreHowqrrd Wellmqn

t/\fsrrgn Wexler- George WilliomsO. B. WilsonBud Wimberly.

Srupf,un g.FREEInAil 6c Cu.

Wholorole Lumber

Newporf Becch, Californlc

independence

interdependence

that made it

chandising and Display Selling." He began by remarking that after following two such young men he wonders if the seasoned veterans really know what's what, but his remarks proved the longer-time dealers are still in there.

"A clean, well-maintained yard makes an economical operation," he said. In the line of Display Selling, he remarked: "Rust might collect on the saw in the old days but today we have to keep it bright because the customer wants to handle it before he buys. It is difficult for us to keep up with the door models and types of plywood coming out today, so how can we expect the customer to unless we display it to him?"

The successful Lynwood dealer concluded, "Put it where they can see it, price-mark it-this is Display Selling."

Introducing the next speaker, Chairman Bundschuh said he saw an article (CLM, of course !) where this fellow had been named "Young Man of the Year" in his community, and brought up Bob Sievers, vice-president and general manager of the John W. Fisher Lumber Co. and .Tom Fox's good, young right-hand went on to prove a third time in the morning session that the young men in the retail lumber industry of Southern California today are as fine a crop as any generation ever spawned.

Sievers had passed out two outstanding pieces of promotional mail distributed to its customers by the Santa Monica yard and referred to them during his talk on "Promoting Walk-ln Trade" as his fellow dealers studied them.

"Make sure your yard is geared to the type of sale you're going after," he began. "lIave the merchandise you advertise, be sure the perSonnel is indoctrinated, the items displayed, etc.-that's how to make the Package sale." lle said the Fisher yard had remodeled again and now has the selfservice operation inside the store. He said the yard had just finished a Fencing promotion and was then getting ready to start its Douglas Fir Plywood Assn. promotion of Christmas plans (he said that last season the yard sold several hundred of the excellent DFPA plans "and didn't even try").

He mentioned the yard's participation in the recent local Home Show (which was also reported in these pages at the time) and said it brought the yard a registration list of 9,E45 names at a cost of $250 for its display at the Show.

"The Lumber associations advertise 'See Your Lumber Dealer First' in all the national magazines," Sievers said, and asked his fellow dealers, "Are our arms open to welcome them when they come?" He showed sfides of the yard's local newspaper advertising campaigns, featuring seasonal specials, charge accounts, etc. In answer to further questions from the floor, Sievers said all the store's items are price-tagged, packaged and carry Fisher's own labels. With their minds stuffed with so many good things, the session adjourned poolside again to satisfy the inner man at another buffet luncheon. Highlight of this Noon was an impromptu water show arranged overnight by Mr. Hamilton's young aide, Ed Gallagher, a forrirer N.A.U. swimming champion himself. It was an excellent break in the day's business and thoroughly enjoyed by everyone at the Conference.

The final afternoon session convened at 2:30 with some choice remarks by President Brown on Bermuda shorts in

Choirrnon Sfuorr W. HARRIS

Bob SIEVERS

general and Ralph Baker's in particular (he had changed into passionate pink for his farewell personal appearance, as we recall). Hal introduced Stuart W. llarris, vice-president of Lounsberry & Harris, as chairman of the session.

The main event of the afternoon and a highlight of the Conference, in fact the only programmed event for the entire afternoon, was a Panel discussion. Chairman Elarris introduced the topic: "Costs Incurred When Furnishing a Straight Grade of Common Lumber from Normal Yard Stock of Blended Grades," and the Panel members : Moderator-S. G. (Sandy) McDonald, vice-president and lvlooeralof-). \r. ()anOyJ Mcuonald, an(l assistant manager, Owens-Parks Lumber Co.; Guy Barnett, sales manager, Rossman Mill & Lumber Co.; Frederick H. sales manager Kranz, vice-president and general manager, Golden State Lumber Co., and Tohn Sullivan. vice-Dresident and manaser. and John Sullivan, vice-president and manager, Western Lumber Co. of San Dieeo. An "added starter" was San Diego. added starter" George Kelly of Sun Lumber Co., who was not listed on the program but brought the Panel to "full strength." It was pointed out that the Panel was all from the local "water yards," but there wasn't a water-logged dealer among them.

As usual, the Conference got down to brass tacks with this.closing Panel session, calling a spade a spade and naming names. Since the facts brought out were mainly of

great private benefit to the SCRLA members present in the hall, the remarks are not publicly reported. The panelists each acquitted himself splendidly and dished up much pri-

The Fridoy Aflernoon Ponel got oll the Quesrions, knew qll lhe onswers. From left to right: Moderqtor Sondy McDonold ond the deqlers from the "water yords" -George KEIIY (Son Pedro), John SUIIIVAN (Son Diego), Fred KRANZ (Sqnta Monico) ond Guy BARNETT (Wilmington).

(1. ro Mosey ond r.) Dick Leorned, Jimmy Guy Bcrnelt.

Steve Hothqwqy, Bill Rou, Norlon Hqthqwoy and John Gonohl (in the usuql order).

George Rodecker, mion qnd Russ Morgan. Bill Mor-

vate information for the benefit of all. It was brought out that Rossman and Western of San Diego, as well as Barr, have cracked the lucrative school-jobs market.

Also in the annual tradition, the very best was saved for last, and President Hal Brown's Question program again drew forth the usual heated answers, in which some dealers not only bared their souls but an occasional profit as well. It is always all in fun but of immense value to the gathering to match yard for yard and pick up these valuable tips for future profitable yard operatioris.

Those remaining Friday night enjoyed a dinner-dance in the Garden room and the sportsmen golfed the next day under the chairmanship of Norton Hathaway of the Oceanside Lumber Co.

Two foursomes and two threesomes braved the elements at Palm Springs' Indian Wells Country Club which included a little dust, a few drops of desert rain and a lot of wind. But it was a beatiful course and they had a lot of fun, Dealer Hathaway faithfully reports to The CALIFORNIA LUMBER MERCHANT.

Dealer Dick Learned was winner with an 85 and a 14 handicap for a net 71. Second place went to Jimmy Masey, who had the best gross score of 81 less his t handicap for a 72. Bernard Anawalt, Sr. had a 95 with a 20 handicap for a net 75 and third place. Many of the scores soared with the the high winds and the best scores were not as good as they could have been, notes Norton.

But the sum total of the SCRLA's 9th Annual Conference was all that it should have been and more. under the meticulous planning of the association's officers, directors and Executive Vice-President Hamilton. If the Southern California dealer members don't wring every drop of profit out of the lumberyard dollar in 1959, it won't be because they weren't told and shown the best ways how to do it at their latest meeting of the minds.

(Tett them Aou sau lt l" fh" Cdlt"rrrt" Lumber Merchant)

Righr: Golf Chqirmon Norton Hathowoy, dre Oceonside dcoler, mokes ilrc winning aword to Dick lecrned.

lefh Bornqrd Anowolt. Sr., Bob Sieven, Stcnley Homilton (Orde': ron qnd frequent helper) ond Wolr foylor.

DICHTER LUMBER SALES OPENS YARD FACILITY AT WILMNGTOI\, CALIFORI\IA

TO EXPEDITE AND TO IMPROVE OUR OPERATIONS AND TOFACILITATE ARRIVALS OF CARLOADS-TRUCK AND TRAILER SHIPMENTSAS WELL AS TFIE DISTRIBUTION QF LUMBER FOR TRACT IOBS

DICHTER LUMBER SALES, Inc.

Will Open a Lumber Yard at 830 B Street (ln the Heart of the Harbor Area)

Wilmington, California

December l, lg58

General and Executive Offices Will Continue to Be Maintained at 242 South Robertson Blvd., Beverly Hills, Calif.

Yard offices rvill handle inventory . .. incoming and outgoing stock in a fast, efficient manner. Purchases and sales will be handled through the executive offices in Beverlv Hills. as usual.

Shorp-Tongued Gol

"Did anyone ever tell you how wonderful you are?" asked she, icily.

"Don't think they ever did," replied the self-satisfied guy. "Then where in the heck did you get the idea?" she wanted to know.

The Hqmmer

Consider the hammer:

A good one doesn't lose its head and fly off the handle. It finds the point and drives it home. It looks on the other side, and clinches the matter firmly. Occasionally it makes mistakes, but it rectifies them. It keeps pounding away until the job is done. ft's the only knocker that does constructive work.

The

Tie Thot Binds

O, some will say that a gent's cravat Should only be seen, not heard; But I want a tie that will make men cry, And render their vision bluried.

f yearn, I long, for a tie so strong It will take two men to tie it; If such there be, just show it to meWhatever the price, I'll buy it.

Anon.

Ben Fronklin's Religion

"flere is my creed: I believe in One God, the Creator of the universe. That He governs it by His providence. That He ought to be worshipped. That the most acceptable service we can render Him is doing good to His other children. That the soul of man is immortal, and will be treated with justice in another life, respecting its conduct in this. These I take to be the fundamental points of all true religion. Respecting myself, having experienced the goodness of that Being in conducting me prosperously through a long life, I have no doubt of its continuance in the next."

No Use Telling Nome

"f{alt!" cried the sentry. "Who goes there?"

Said the voice from the darkness: "You wouldn't know me-they just checked me in this afternoon."

Letter to 9oint Peter

Let them in, Peter. They are very tired. Give them the couches where the angels slr.rep. Let them wake whole again, to new dawns firsd With sun, not war. And may their peace be deep. Remember where the broken bodies lie And give them things they like. Let them make noise. God knows how young they tryere to have to die. Give swing bands, not gold harps, to theseour boys. Let them make love, Peter, they have had no time, Girls sweet as meadow wind, with flowering hair. They should have trees and bird song, hills to climb, The taste of summer in a ripened pear.

Tell them how they are missed. Say not to fear; It's going to be allright with us down here.

Elma Dean in American Mercury.

Youthful Wisdom

The family had returned from church. Dad criticized the sermon. Mother thought the organist made a lot of mistakes. Sister didn't like the choir singing. But they all shut up when little Billy chimed in: "I thought it was a mighty good'show for a nickel."

Right Thinking

Margaret Morrison wrote: Joy can no more be separated from right thinking than shining can be separated from a ray of light. It takes courage, unwavering courage, to refuse to identify one's self with poverty when one's purse is empty. ft takes courage, holy courage, to look through the mists of tyranny, hatred, cruelty, and greed seemingly rampant in a world of material beliefs, and see the omnipotence of Love filling all space. It takes courage, sublime courage, to look through the lie of war, the claim of physical force to power, and to see and know that the truth of the universe is Spirit invincible in its omnipotence.

lf's Time You Plqnned For MOORE Cross-Circulqtion KILNSI

lf keen compefition in the lumber indu.stry for your present-ond potentiol-morkets hos mode yod feel the insiollotion of dry kilns is on economic necessity for your mill, why not investigote the odvontoges of Cross-Circulotion Drying?

O Moore Cross-Circulqtion Kilns provide the bqlonced circulotion thot results in uniform drying-ct sure woy to get improved quolity seosoning ot your mill. And remember whotever your drying requiremenls, Moore engineers con plon with you lo moke the instollotion of drying focilities -besi suited for your needs-your most profitoble investment!

GOOD SERY|CE is a HABrf o, ours!

BUILDIT{ff MATilBIALS HDAD0UARTIBS

For these Nofionally adverfised producfs:

CETOTEX CORPORATION

Roofing - Insulqtion - Expqnsion Joint

KAISER SHADE SCREEN

COIUMBIA Aluminum Screens, Doors frIASONITE CORPORATION

Presdwood Ponels

Feolures of one of lhe Moore Cross-Circulofion Kilns ot Beckmqn Lumber Service, Los Angeles, Cclif.

t09 yEARS 0t( ciluf0RtilA srREEr

LETTERS

The California Lumber Merchant

Los Angeles 14, California

Dear Sirs:

Just a line to say I had a class, October 14, at Cal Poly where "Better Wood Utilization" was the subject. In presenting this subject to the architectural students, I used literature of leading manufacturers of Glu-Lam, Timber Connectors, Plywood, Particle Board, Paint, Wood Preservatives, Nails, Roofing Shingles and Shakes, and miscellaneous products related to Lumber and its uses. I also had publications of the various associations.

After the meeting, I offered to supply information on these subjects and passed out cards on which the students could indicate what they needed.

I was practically mobbed and every piece of literature disappeared before I could grab what I wanted to keep for my files.

Now I'm wondering if it wouldn't be a good idea to let lumbermen know how hungry architects are for information on Forest Products? We used to have informational meetings for employes of lumber companies but very little is being done today in the places where education would do our industry the most good.

I believe that every school having classes in Manual Arts, Architecture, Engineering and Building Construction should be supplied with complete files of up-to-date information on every product sold by lumber dealers.

Many of the large manufacturers of specialized materials such as above mentioned, and treated lumber, have excellent literature. A few seem to have realized that customers of tomorrow are students today. But from the way these 150 architectural and engineering students grabbed up everything in sight and rvrote letters asking for more, I am convinced that here in Southern California, we are forgetting that educational work in "Better Wood Utilization" is being sadly neglected. Why is it that here in Southern California, where more than l0/o of the homes built in the U.S.A. are being built, and l5/o of our forest products consumed, that we do less than in Northern California and many other places in the way of Education in the use of Forest Products?

Cordially yours, WARREN E. HOYT 4133 Laurelgrove Ave. Studio Citv. Calif.

Herb Grcrwford New P.IVI. Monoger

Well-known Northern California Lumberman Herb Crawford was named manag'er of Pacific Manufacturing Company's retail yard and store in Santa Clara last month, according to Jim Pierce, head of the huge woodworking and remanufacturing firm. Crawford comes to P.M. from Edo T,umber Company, where he managed that firm's retail divtsron.

Crawford, who originally spent many years with S. P. Milling at Santa Barbara, was general manager of Hillsdale Builders Supply Company in San Mateo for three years.

Sierrq Shipping Seporoted

Effective November 1, all Direct Mill Shipments, including unfilled orders on hand, will be billed under the name of Dursteler Lumber Products, Inc., new company handling all direct mill shipments previously handled by Sierra Lumber & Plywood, Inc., which will handle yard shipments only, maintaining an ample stock at all times to supply customers promptly and efficiently with their immediate needs.

The same officers and sales force will be handling botl-r operations, however, with each company specializing in its own field, said E. E. Dursteler, general manager.

ARR0W ttlllt C0IIIPANY

wooD PRoDucrs DrvlsloN

244o South Arrowmill Avenue, LosAngeles 23

With every good wish for the New Yeor-ond with full confidence in the continued populotion growth, industriol exponsion ond the Home Building Industry during 1959-ond qll the yeors to come-

THE ARROW AAILL COftTPANY

One of the leoding produiers of Jombs ond Wood Products, onnounces the instollofion, ond operotion, of on oll-new High Speed Mill.

SOUTHER]I CA]IFOR]ITA 1UTBER SA]ES

SUGAR PINE . PONDER,OSA PINE . WHITE FIR . INCENSE CEDAR,

5o. Cqlif. Representotiyslyely Pine Co. of Colif.

'Wood Dorkening' Seminor

A seminar discussion covbring the darkening of wood by light was slated for October 10, the day following the annual meeting of the Federation of Paint and Varnish Production clubs in Cleveland, Ohio. The seminar was jointly sponsored by the Western Pine Association and thi: Federation.

Open discussion was expected to clarify important aspects of the wood-darkening phenomenon, including: Wave lengths of light which discolor wood, Chemical reactions involved in wood darkening, The action of light on lignin, cellulose and extractives, The effect of light on clear finish films, Chemical light-screening agents, Light-resistant films.

Wood "mellowing" has long held the attention of the forest products industries. It inevitably occurs when wood surfaces are exposed to light, and affects the appearance of wood in the natural state, or with clear type-finishes. Many laboratories are studying it, with considerable progress expected to be reported during the seminar.

Fqntostic Growth of the [. A. Areq

(Continued from Page 54)

5. A rise in income of the magnitude projected will rnean more money available for spending and, thus, increased sales of durables, non-durables and services in the Metropolitan area. Average personal income in the Los Angeles

area can be expected to increase from proximately $2,500 before taxes to a $3,800 by 1975.

the 1957 level of aprange of $3,300 to

6. Homes, appliances, swimming pools, recreational facilities and new automobiles will enjoy even more of a mass market by 1975. In addition, this increased income will mean opportunities to sell on a large scale new products that are still in the research and development stage.

New Businesses:

1. The type of growth described in this report is filled with promise and opportunity beyond the imagination of most of us. Although no one can foresee all the different types of new technological advances and new products that will reach the marketable stage prior to 1975,lt is relatively certain that many innovations will be forthcoming. The fruits of the billions of dollars that have been invested in research and development work over the past 10 years will take the shape of new producer and consumer products. If these are to come into general use, new businesses will have to be developed and many new jobs filled. For spending to keep pace with the higher levels of income, it can be expected that billions of additional dollars will go for products and services currently unknown to the average consumer.

Use of Automobiles:

1. While it is not expected that the per capita use of automobiles in the Los Angeles area will greatly increase, it is estimated that the total number of cars using the streets by 1975 will be around 4,800,000 compared to an estimated 2,800,000 in 1957, an increase of.7I/o.

General Observations:

1. The projections presented in this report might appear unduly optimistic but yet they are, when compared to past performance, deliberately conservative.

2. The future of the Los Angeles Metropolitan fers all kinds of business opportunities to those alert to take advantage of change and those who ficiently bold to develop and market new ways things as well as new and improved products and for consumers and businesses.

area ofwho are are sufof doing servlces

3. In the author's opinion, the Los Angeles area is well on its way to becoming the number one metropolis of the world. Whether this is accomolished in this centurv or the next will depend upon the iccumulated contribuiions of each generation.

QUALIFIED TO SERVE YOU

with Abundont Fore.sf Resources of Sugor Pine, Ponderoso Pine, Douglos Fir, White ond Coliforniq lncense Cedqr l

MODERN MILLS snd DRYING FACITITIES '

Operofed by men who know Lumber

-ossure You of QUATITY PRODUCTS

PRECISION MADE

A mixed cglr cctn confoin Stondord Lumber llems plus Mouldings ' Cul Slock ' Glued Ponels ' lnter- -ior Trim ' Window ond Door Fromes' Venefion Blhd Slofs snd Furniture Pc,rts

Experts ot Finger Jointing

ANDERSON, CALIFORNIA

Members: Western Pina Associotion, West Coqst Lumbermcn'r Atsociotion, Pondcroso Pine Woodwork.

S. F. Hoo-Hoo Glub to Agoin Entertoin 50 Needy Children ot Ghrislmcs Porry

San Francisco lfoo-Hoo Club 9 will again entertain 50 needy boys and girls from the S. F. Boy's Club at Club 9's annual Christmas Party, to be held December 17 at the Elks Club, 456 Post Street. As in years past, the party will be a luncheon affair, so bring your secretary, wife-or both-for a pleasant and very worthy two midday hours.

Cocktails will be served from 11i39 to 12:39 p.m. Lunch will then be served, with entertainment (TV entertainer Glen Haywood) and a personal visit from Santa and his two charming helpers (this is a new switch, incidentally) to follow. Committeemen are as follows:

General chairman, Gay Bradt; Finance, Bob Nelson ; Tickets, Harry Hood and Lloyd Hecathorn; Children's

transportation, Fred Ziese; Presents, Jim Hall ; Tree and decorations, Bob Kilgore; Songs, Barney Bates; Luncheon, Ben Ward; Publicity, Jack Dollar; Donor List, Dick Hogan; Entertainment, Max Cook, and Master of Ceremonies, Bill lVlcCubbin.

First Anniversqlf for Center

The first anniversary of the Building Center in Los Angeles will be celebrated December 23 with an open house honoring the Architects, Decorators, Landscape Architects and manufacturers who are participants in the exhibit. During the past year, the acre site on Third street west of Fairfax avenue in Los Angeles has been the scene of many meetings and conferences. The background for these events has been the three large gardens and the surrounding pavilions of displays of materials and equipment which iomprise tl-re permanent portion of the Building Center.

How's Your Home?

Analysis of the home-improvement needs of 80,000 homecoming families that entered the Home Improvement Council's "lIow's Your Home?" contest reveals substantial consumer interest in the products and services of every branch of the home improvement-modernization industry, HIC officials announced.

Air Conditioning was the home improvement desired by the largest percentage (69.73%) of the 80,000 entrants. More than half the entrants want to redecorate their bedrooms ; 55.&/o need special racks for shoes and other items in their bedroom closets.

The trend toward outdoor living was substantiated by high consumer interest in new outdoor furniture, barbecue and recreation equipment (60.93/c) of all entrants) ; addition, enlargement or screening of patio, porch or other outdoor living area (50.47%). Close to one-fourth of all entrants expressed an interest in swimming pools.

Other significant revelations : nearly 20/o admit they do not carry adequate fire, disaster and liability insurance; 31/o said they need information on home improvement financing.

some Toke the fey peqsl_ C.R.A. Tqkes rhe High Rood

The coming of Fall and the end of the harvest seasonin the woods, the fields and the orchards-mean time to pull off the muddy boots, light up the pipe and take it easy for producers of products from the soil. Not so with promoters of California's prime product of the Redwood Region. Representatives of the California Redwood Association are emplaning and entraining to all parts of the U. S. to tell even more specifiers and users about the wonderful qualities of California redwood.

IJndertaken on behalf of the major producers of redwood, the association's 1958 Fall field promotion campaign ranks with the largest and rnost varied campaigns in the history of the organization. The intensive advertising and promotion program, which reaches its peak in November, is making use of trade and consumer advertising, a full-scale pub- licity program, the widespread distribution of free li[erature and films, and a l4-state field promotion push.

"Advertising and publicity activities of the Association," said Philip T. Farnsworth, CRA executive vice-president and general manag'er, "is intended to create a consumer demand for California redwood. At the same time," he continued,"field promotion specialists and technical representatives are carrying the story of redwood and its aoplication to architects, builders and lumber wholesalers and letailers in key metropolitan areas of the U. S. In this phase of our promotion program, field teams are visiting some 21 cities in 14 states this Fall.

"In addition," Farnsworth said, "CRA representatives will contact national and regional consumer and trade mag- azine publishers. in connection with redwood advertising and editorial projects."

Association executives will also confer with National Lumber Manufacturers' Association officials in Washing- ton, D.C., to _coordinate the redwood industry's participitio_1.in 1!re $1,500,000 NLMA Wood Promotion Program.

Highlight _o_f tlre Fa! promotion campaign was oirticipa- tion in the National Retail Lumber Dealers' Aisociation convention at Chicago, November 22-25. The CRA showed a handsome redwood exhibit, staffed by its field representatives, at the meeting which brought CRA field men into contact with several thousand building supply dealers.

The CRA also will exhibit at the National Association of Home Builders' convention in Chicago in January, kicking off the CRA's Winter-Spring promotion program.

(Tell them Aou sae it in The California Lumber Merchant)

tlfe'n

7 eY4uafront amd a Jlaqrqrr1 lVew U"*

To Our Good Friends, Cuslomers End Mills

Rolph George

Sterling

Betty t'Mdct'

From Don Coveney

Cqlifornicr lumber Scrles

;lNew Timber Fosteners Shown

"

.In 1959 Teco Cotolog

,' Washington-The latest timber connectors and framing , anchors developed by the lumber industriesf engineering

research organization are included in the new 1959 cata-

'!oB file issued b-y timbet Engineering Company, affiliite of

the National Lumber Manufacturers Association.

lTh. 1959 Teco catalog folder includes information on

Wedge-Fit split rings, shear plates, Trip-L-Grip framing

anchors and two new products recently introduced to the building industryTeco Du-Al-Clip framing anchors and

Teco-U-Grip joist hangers. For convenience, the Teco cata-

Do You Know . . .?

It is assumed that dealers using drivers and vehicles to transport property across state lines are familiar with the ICC Motor Carrier Safety Regulations which are available from the Superintendent of Documents, U. S. Government Printing Office, Washington 25, D. C., at 25 cents per copy.

The following are some of the important requirements of the Motor Carrier Safety Regulations which apply both to the driver and the carrier, reports the National Retail Lumber Dealers Association.

folder will include individual loose leaf catalos sheets

leaf catalog

for each product and a complete listing of product distributors throughout the country.

lWest Cocrst Choin Service Stqtion

;i-.' The American Chain Division, American Chain & Cable , Company, Inc., York, Pa., announces the installation of a Chain Service Station at their San Francisco, Calif., warehouse. Jim Russo, with more than 30 years of gervice in the i production and inspection of chain, has bedn placed in 1, charge of the new operation. His services will -be made

lvailable, upon request, to visit plants in the western United States to make ,oh-the-spot chiin inspections and recommendations.

HANS WAtt

@xten! g sieugon'd @teettngg

tor t9b9

(1) Drivers must be physically examined by a qualified doctor at least once every 3 years and the driver must carry a doctor's certificate with him at all times when driving.

(2) A driver must not'drive a.motor vehicle unless he shall have satisfied himself, among other things, that the brakes, brake hoses, steering, lighting, tires, windshield wipers, coupling devices, low air or vacuum warning device and required emergency equipment are in good working order and in place on the vehicle.

(3) A driver may not drive more than 10 hours without 8 consecutive hours off duty. He may not remain on duty more than 60 hours in any week.

(4) Every driver must prepare a daily log in the form and manner prescribed. Nearly all published log books contain a sample prepared log and written instructions for the proper preparation of driver's logs.

(5) Drivers must report, in writing, to the carrier on the condition of his vehicle at the end of each day's work or tour of duty. Such report must list all of the defects or deficiencies, or state that none were discovered.

(6) Drivers are subject to penalties for violation of the Motor Carrier Safety Regulations.

Those dealers operating trucks in interstate commerce might avoid delays or other inconvenience by checking their compliance with the Safety Regulations. savs the NRLDA.

"lhis is our 4Oth ySotfl in business and ,l9th yeat at this locstion" j

wrrHJ-f SPACE.SAVER

RACKS

Here is a rack designed specifically for high valueslower moving merchandise.

The adjustable endloading J-F space-saver provides stock storage in depth, exposing over 200 items in 100 feet of length , providing "bonus" storage, more working space for faster moving items.

Available for either 3 foot or 4 foot stock by 8 feet deep, this rack is now available in heights of from 8' to l2'. And J-F end loading Ply-Racks are easily adjustable for greater stock consolidation. Adjustable self locking "steps" are held securely by gravity tension supporting and separating ply'wood stacks or other sheet material as deep and as high as desired.

No matter what your warehousing needs ' . . there is a Johnson-Flaherty rack custom designed for your company operations. Call us for complete design and layout service.

Remember .'. an investment in Johnson-Flaherty racks is an investment in your own good business!

Servlee ls 0ur Stoe* ln lrade

Expert Hondling ond Drying of Your Lumber-Fqst ServiceNEW qnd IIIODERN FACIIITIES-INCREASED CAPACITY

These ore but o few of the mony feolures

Ofiered By

L. A. DRY KIIN &. STORAGE, INC.

4261 Sheilq 5t., Log Angeles, polif.

Dee Essley, Pres. ANgelus 3-6273 ftlorshqtl Edwords, Supt.

Age of Archilecture"

Builders' Plonners,Architecls See Vqst Chonges in Next 20 Yeors

New York, N. Y.-The next two decades should bring great changes in the physical appearance of the United States. In fact it should see the creation of another "great

$reugon'g Gtwtinge

7o

D. C. Essley &. Son WHOIESAIE

7257 EAST TET.EGRAPH ROAD

tOS ANGEIES 22, CAI.IF.

Phone: Rliymond 3-1147

period in design," such as was handed down by the Renaissance, Roman and Greek periods in architecture. This prophesy is made in the new film, "The New Age of Architecture," prepared by the editors of Architectural Forum magazine and Transfilm, being distributed throughout the country by the American Institute of Architects. Dialog in the film includes remarks by leading architects, builders and platrners.

In a foreword to the film, Economist Miles Colean says that the next ten years should see construction outlays for new construction -in the U.S. of $500 billion, an amount equal irl value to all our existing structures, just to take care of the expected tremendous growth in population.

Mr. Colean predicts that more than a third of this totalor close to $200 billionwill go into new housing, another $41 billion for schools, $9.5 billion for churches and $85 billion for commercial buildings, of which $45 billion alone will be devoted to new factories.

Frank Lloyd Wright, dean among architects, one of the commentators, said that if our new homes are of better design-"a work of all"-5ush beauty of environment will do much to curb our "teenage trouble." Others agreed that good school design can lead our younger people into an appreciation of better architecture.

Other commentators, such as Eero Saarinen, pictured rlew uses for modern materials. with walls of "vast towers only three-eighths of an inch thick," and imposing concrete arches in use as roofs for public buildings and sports arenas.

Vernon DeMars, A.LA., said our "American genius for mass 'production," exemplified by our new supermarkets, must be kept out of our home communities, now making our new dwellings as alike as "canned goods on the store shelf ."

Of special interest to city planners, city lovers and business groups, as well as to architects, "New Age of Architecture" is available on free loan from the American Institute of Architects, 1735 New York Ave., N.W., Washington, 6, D.C.

One for the Record:

(Reprinted Courtesy of "The Kaiser Builder")

The paper clip is assuming more importance than ever before. It may very well be holding together not just one original and three carbons but the entire office structure and procedure as we know it today.

Realizing this, Lloyd's of London ran a survey to determine what actually happens to paper clips purchased by British firms.

The result:

Dropped on floors, left in drawers, and swallowed by children, 24.6 per cent:

Stakes for card games, 19.4 per cent;

Twisted and broken during telephone conversations, 14.2 per cent;

Make-shif t hooks on women's garters and brassieres, 7.2 per cent;

Toothpicks and ear scratchers, 5.4 per cent;

Nail cleaners, 5.3 per cent;

Pipe cleaners, 3.9 per cent;

Paper clips, 20 per cent.

The 20 per cent figure for paper clips used as paper clips should appeal to the manufacturers of same, if not to the gent charged with office expenses.

Non-essential usages account for 80 per cent. Assuming the card games are held at noon, these applications seem quite ingeniousalthough we do wonder what the kids are doing in the office.

Centrql Buys Seoside Yord

The purchase of Seaside Lumber Company, Seaside is announced by Central Sup- ply Co., headquarters Watsonville. A. A. Dresser is manager of Central Supply's Monterey Peninsula activities.

Greeley Popers ot University

The personal papers of the late Colonel William Buckhout Greeley, a principal architect of American forestry and Chief of the United States Forest Service from 1920 to 1928, have been placed for permanent preservation in the manuscripts collection of the University of Oregon lifrary at Eugene, Oregon. The announcement of the gift was made bv Elwood R. Maunder. director of the Forest History Foundation, who acted as the agent of the Greeley family in making the deposit.

The papers include diaries, more than 5,000 letters, pictures, unpublished works, speeches and a variety of other written records of the Lincolnesque forester, who for more than half a century exerted a powerful influence on the forestry and conservation movements on this continent.

In accepting the Greeley papers, Dr. Carl W. Hintz, librarian at the university, stated that they constitute one of the most important primary sources of forest and forestry history for scholars and writers. He urged professional associates and friends of Colonel Greeley to add to the collection any Greeley materials they have in their files, especially correspondence files. Persons possessing such materials are asked to communicate with Dr. Hintz or with the Forest History Foundation,Inc.,2706 West Seventh Boulevard, St. Paul 16, Minnesota.

Research in the Greeley papers has already begun. A survey of Greeley's early career through World War I is being conducted by George T. Morgan, Jr., a graduate student in history at the University of Oregon.

Most of the Greeley papers were provided by the colonel's widow, Mrs. Gertrude Greeley of Suquamish, Washington. Important contributions also were made by Ann E. Nordstrom, private secretary to Colonel Greeley for many years, and bv the officers of the West Coast Lumbermen's Associati,on. which Greelev headed from 1928 to 1945.

The Greeley papers <ieposited at Eugene buttress greatly

other Greeley papers preserved in the National Washington, D.C. These latter papers are a U.S. Department of Agriculture records.

Point Progress to Be Reveoled

Archives in Advises Hordwsre part of the Retoilers to Sell Building Mqteriqls

Calling together 20 of tlie nation's top authorities on today's revolutionary new paints and protective coatings, the Building Research Institute will present a conference on December 3 and 4 at the Shoreham hotel, Washington, D.C., to point out for the building industry, architects and engineers, the tremendous contribution to better buildings made possible by these newly developed materials. Application methods, also rapidly changing with the change in coatings, will be put under the spotlight, as will the matter of maintenance and cleaning of painted surfaces.

Sponsors for the two-day meeting will be two of the paint industry's leading organizations, the National Paint, Varnish and Lacquer Association, and the Painting and Decorating Contractors of America. Further information about the conference, copies of the full program or registration forms may be obtained from Harold Horowitz, BRI Technical Secretary, 2lol Constitution Ave., Washington 25, D. C.

Cleor-Spon Form Buildings

The Engineered Products division of Belson Manufacturing Co. North Aurora, Illinois, announce the new line of Quik-Bilt clear-span steel building frames for farm buildings. They are a gable roof type, available in five widths. Each clear-span frame consists of two columns and two rafters that bolt together to form a single frame. The dealer combines Quik-Bilt frames with his standard building materials to fit the customer's needs and sells the building as a package, thus enjoying a higher unit sale plus a full pront margln.

Lumber yards and building supply stores are beating the pants off of hardware stores, according to the trade publication, "Hardware & Housewares," which adds: "Many hardware dealers are bemoaning the fact that 'another type' of retailer is infringing on their marketing domain," quotes the National Retail Lumber Dealers Association in a recent issue of its bulletin to the dealer members:

"We think of the modern lumber yard with its retail store in the hardware and building supply business as the natural result of merchandising trends of the day. We don't agree with the hardware retailer who fights the lumbermen as a 'foreign' element moving into his territory. Certainly you can't put the retail lumber dealer into the same classification as drug and grocery stores which sell hardware and housewares.

"Instead of fighting him, the hardware man could learn a lesson or two from his new competition. In fact, many have. They have added lumber departments where common shapes and sizes of lumber and other building products are stocked, often on a self-service basis.

THE PERFECT REDWOOD FINISH!

Mode only of heot-lreqted pure oils.

ls FORTIFIED with SRO-l0l to protect rhe norurol beouty of Redwood from destructive sunroys, roin ond weqther.

Confoins no rosin.

Leoves o strong durqble film which exponds ond controcts wilhout crocking.

Perfected ofter l0 yeors of supplying ihe best Redwood Finishes to 1000's of sotisfied users.

By the Monufocturers of Securiiy Plostic-Spor.

Order ltleqT"REDWOOD Finish Fortified." Bbls. 5 Gol. Gql. Quqrts Pints

l62l No. lndiqno Slreet, los Angeles 63 Telephone: ANgelus l -O358

"The lumber yards offer expert help on planning projects for the home handyman. They sell him the wood, hardware and often the tools with which to complete the job. Smart hardwire store operators are doing the same thing.

"Some of the lumber yard people have been a little slow, even reluctant, to get into the housewares business. But, they will eventually. You can bet on it. Their move into housewares and small appliances is sure to be accelerated as the popularity of built-in kitchen appliances gfows.

"As the buying public becomes more accustomed to 'one-stop' shopping, in their minds there will be little difference between a hardware store selling lumber and a lumber yard selling hardware. Most hardware stores

WAREH(lUSE

ANd IIFFICE:

599 Waterman Ave. SA1{ BERI{ARDIilO, California

TITX: ZD-8796

Phone: TUrner 4-7511

Douglas Fir

Plywood and Specialties

Pine Plywood lmports

Alcnufocturorr of:

Door Fruno:

Window Frurner

Doublc-Hung Windowr

Sliding Windowr

Acmo Sliding Door Frumer

All Aluninum Scrccns

"lobor-Scver Unitr"

Dependable ServlieLow Gompetltive Prices

Speciolizing in lumber Yord Orders Anywhere in Southern Colifornio

INTRODUCINGThe LABOR.SAVER Window Unit Completely Assembled-Reody to Operote

-lncludes-

Window FrqmeWindowsSosh BalqncesSosh lock

Window SropFull Bound Aluminum Screen

Double-Hung UnitsSliding Unirs (Sliding Sosh Removoble) Mqnufqclured in All Sizes

BIG BtN $ash & Iloor Go.

should plan their futures accordingly.

"We do not suggest that every hardware store immediately add a lumber department. But, based on the type of location and clientele served, every store should look into the possibilities of offering a variety of building supplies. A gradual start would be wise with new

Owner: illr. Slater

items added as demand warrants.

"When entering into this kind of expansion, new merchandise should be chosen wisely-but, even more important is your choice of personnel to buy and sell the new items, If vou aren't a building supply expert, you should hire one before trying to sell that category of merchandise. Good luck !"

Grqves' Popers Presented to Yqle

__New Haven, Conn.-The personal papers of the late Henry S. Graves, first Dean of the Yale-sihool of Forestry and a pioneer in American forestry, were acquired this year by lhe Yale University Library. These papers, which include his diaries, provide a majoi documenlo?y source about people and events in the administration of 'the American Forest Service from 1910 to 1920, when he was Chief Forester.

The diaries of the Yale dean, in which he often expressed his most personal opinions on controversial subjects, cannot be published, althougtr they are available for'purposes of

Jobbcrr of:

BalrAir Door:

Fir Doorr

Glidr-All Unirr

Wciror Lockr

Columbionotic Screenr

Mircellqncous Hordworc

11400 E. Garvey, El Monte, Calif. Gllbert 3-3237 o GUmberland 3-3505

documentation. Dean Graves' papers were donated to the Yale Library by his widow, Mrs. Henry S. Graves, said George A. Garratt, Dean of the Yale School of Forestry. They are on deposit in the Memorabilia room of the Yale Library.

Lumber Monufocturers See Better'59

(Continued from Page 34)

up 6.6/o compared with 1958.

2. Lumber consumption next billion board f.eet-3.8/o above 34.5 billion feet.

year will total about 35.8 1958's expected figure of

3. Demand for wood paneling will be up 4.7/o.

1. N.t profits after taxes may increase 5/o.

5. Total costs of lumber plants will show a rise of. 4%.

6. Employment in the industry will be about the same as in 1958.

7. Prospects for an adequate supply of raw materials next year are "good" or "fair."

8. Lumber manufacturers will spend about the same amount for new plants and equipment next year as in 1958.

9. The demand for lumber in non-residential construction will be up 2.6/o, farm demand for lumber will rise by the same percentage, use of lumber by the furniture industry will increase 3.9/o, demand for lumber and wood products by the railroads will show a gain of 1.6/o, the use of lumber for wood containers will be about the same as in 1958.

10. Exports of lumber and wood products next year will be about the same as in 1958.

Respondents to the survey identified "tight credit" as the economic factor likely to have the greatest effect on the lumber industry during 1959.

Other factors, in the order listed, were: (1) increased competition from other products; (2) taxes ; (3) general business uncertainty; (4) inflation ; (5) governmeni regu- lations; (6) international developments.

Lumber manufacturers said the factor most afiecting their own company during 1959 will be "increased costs of doing business."

Asked to suggest what the National Lumber Manufacturers Association could do to bolster industry prospects for the coming year, lumber manufacturers gave iop prior- ity to "advertising, wood promotion, research and related activities."

1 Building Cost Linked to

drawn was that the field of distribution offered greater Potential for cost savings than did technological developments in manufacturing. They were attending the 37th Annual Meeting of Producers' Council, Inc.

The delegates heard George lfammond, president of Carl Byoir and Associates, New York public relations firm, say, "Housing is the number one potential for a revolutionary advance, because it blankets all interests, geographically, industrially, financially." He.pointed out that to bring about this revolution in housing, manufacturers must devise "a super plan for realistically and methodically lowering the cost of distribution, since increasing distribution costs have cancelled out the steady gains made in reducing the cost of manufacturing."

W. Cameron Caswell of the New York management consulting firm, McKinsey & Company, said that the building industry is "still ruled by classic competition of many concerns, none of which can, g'enerally speaking, influence price." He added, "Little of the basic data for making distribution policy is known. Your products lose their identity in use. You cannot be sure with whom you are competing. You do not know who or where are your customers. You do not know all the many ways that competitors are reaching them. Yours is an industrv in which etery channel of distribution flowers, from door-to-door salesrnen to self-service discount houses."

George Allen, president of one of the leading advertising agencies, Fuller, Smith & Ross, New York, stated, "Marketing is no longer confined to that narrow definition of 'moving goods or services from the factory to the customer.' This demands specialists in sales strategy, advertising, promotion and merchandising, distribution, sales training, market research, but the modern concept of marketing has broadened to include engineering, product design, packaging, installation and service, credit and financing, shipping, transportation, warehousing, inventory control, and a host of other functions which are vital."

The delegates also heard an encouraging economic forecast for next year from Arnold Chase, director of the Construction Statistics division of the Bureau of Labor Statistics. Based upon preliminary estimates, he predicted that in 1959, for the first time, the value of new construction would exceed $50 billion. He also stated that housing starts this year would top 1,070,000, and next year 1,150,000.

IUMBER, PRODUCTS-REIIABLE.

Phoner MEtcqlf 0-5975

TWX: Compton 612l

Wholesale Only

GOAST LU M BER, lnG.

17159 Lokewood

Boulevord - Bellflower, Ccrlifornio

Jim ELIIOTT

MEtcqff 0-5975

Good Telephone Mqnners

(Courtesy of the Southern California Retail Lumber Assn.)

Communication experts say most people don't know how to tlse a telepl.rone, and matry execntives u'ould agree witl-r this wholehearteclly. However, they would adcl, some people garble their messages ; keep them waiting and rvondering what the heck is going on at the other end of the u'ire ; ar.rrl

MErcolf 0-5975

Jerry GAIE

some bellou' so loudly into the mouthpiece that they coulrl have been l-reard across tl.re street without the teleol'rone : while some talk so lorv thev couldn't be heard. Yet others start out in good, clear voicie and then trlrn away from the mouthpiece so that they can hardly be lieard.

At a large industrial plant rvhere hun<lreds of calls are n.racle claily, a campaign to get the ernployes to improve their telephone manrlers rvas instituted recently. They were tolcl :

"Often the good reputation of a company may be jeopardized by an- employee whoseconversation or voice is interpreted as being curt, rude, or unfriendly. Every phone call made should reflect, and sell, the goodwill and friendly attitude of the company. This is to every employee's interest and advantage."

To help them judge their own use of the teleDhone, 2O rules 'were <lrau'n up for ernployes. lfach rule follou'e<l earns 5 points. A score of 80 is fair, 90 good, and 100 perfect. Here are the rules:

1. Keep list of most-usecl numbers.

2. lVlake certain of right r.nrmber before dialing.

3. Plan couversation before dialing.

.+. XIake iclentity known imrnediately.

5. Apologize if vurong nrrmber is clialecl.

6. Ansrver phone irnmediately.

7. Spr':rk <lirectlv into receiver.

8. Speak rvith natural tone.

9. Give party callecl ample time to reach phone beforc harrging up (about ten rings).

10. ltemor.e objects (cigar, cigarette, pipe, pencil) fronr nrouth u'hen speaking.

I L Give undiviclecl attention.

12. Speak entl-rusiastically.

13. I)o not speak too cluickly so that party gets only half of u'hat is being saicl.

1.+. N{ake conversation courteous ancl tactful.

15. Do not shout for some other person to take call.

16. \\,'hen leaving pl-rone to look for otl.rer persoll or information, ex1;lain neecl for absence ancl offer to call back.

17. Do not l'aste time lvith tneanitrgless cotrversation.

18. If caller has clialed \\rrons trunrber help fincl the right persolr.

19. Ahvays collvey iclea of u'antilrg to help.

20. Gently replace receiver in encling conversatiott.

Mifr GENSCH

frlewy @tlrtEtmdrg

9n! TAest @Mtstses for ttse J?eb prur

$tunlsr! lLumber @om pilny, lfrw.

SUGAR, PINE INCENSE CEDAR

8544 Sunset Blvd. Los Angeles 45, Calif.

Oleqnder 5-715t

Represenfing

PONDER,OSA PINE WHITE FIR

Town & Gountry Village Polo Alto, Colifornio DAvenport 6-9669

fl filewy @ltristmas sn! s happy fr.en Desr

ryeicilR

Y[AR$ of PR0MPI $tRVlGt and G0URI[0U$ IRIATMINI

Domestic, lmporfed ond PocificCoost Hordwoods FOR. YOUR, EVER,Y NEED

We Are Gontinuing to Corry o I Full line of the Highesr Gluolity I of ALL Hordwoods, ond tlqintoin Gomplete Represeniotion in ihe I f:eld in Order to Properly I

serviee Your *..r*

ANGBLUS HARDWOOD COMPANIY, IN[C.

6700 South Alomedo Street-Los Angeles I, Colifornio

lUdlow 7-6168 WhotesoleOnly

Harhor lumber Compnny, Ine.

Structoglos Sqles Plqn for Deqlers

Structoglas division of International Nloldecl Plastics, Inc., Clevelancl, has a new sales plan to help builcling supply dealers sell the company's line of fiber glass reinforced panels. Designed to merchandise the prodrrct in tlie buikling supply store, the neu, sales plan includes a full-color cotlnter display stand, samples, a full-color consumer folcler, other l-relpful selling literature, promotional kit, and a special price deal to assure fu11 profit margins fcir the dealer.

According to company Sales Nlanager lticharcl J. Goulder, who announced the plan, n,holesalers are being set rrp in key distribution areas to pror,ide dealers fast clelivery on the complete line. Available free, the counter display will hold a supply of consumer fciklers for shopper ir.rformation as well as a full selection of snrall Structoglas samples. Further information may be obtainecl by rvriting Strrrctoglas Division, International Molcled Plastics, Inc., Cleveland 9, Ohio.

Eviu Adds Lorry Whirtqker

Robert Evju, heacl of E,vju Proclucts Company, Inc.. located ir.r the World Trade Ruilding in San Francisco, annoullces the acldition of Larry Whittaker to his sales staff. Whittaker is rvell knou,n in the Southwest as 'ivell as California, liaving represented Winton Lumber Sales Co. in the Southvi,est region for tl-re past two years. A native Californian, he entered the lumber business as a logger in the Jackson Valley area follorving the end of WWII. In 19.19, Whittaker started a remanufacturing business in Philo, California, operating at that point until joining the \\rinton organization.

With Bob Evju and trade with a complete specialties.

Al Toole, Whittaker will service the line of lumber products and lumber

(TeIl them Aou sau it in The California Lumber Merchant)

For t01{G Dimension and Timhers

Select Slruclurcrl & Construction & Btr Cuttings

Direct Mill Shipmenl viq Wqter qnd Roil from Woshington - Oregon - Golifornio Mills

Member fos Angefes Chomber of Commerce

l{lember 5o. Colif. Refoil fumber Assn.

Federol Aid Projects . . .

Urban Renewal Commissioner Richard L. Steiner approved $520,086 capital grant to the Redevelopment Agency of Marin County, California, to carry out its 165-acre "Marin City" project with the aid of a $1,710,384 federal loan. A temporary housing project during WWII, Marin City contains 1,014 dwelling units, virtually all of which are sub-standard. After clearance, most of the land will be sold to private redevelopers for predominantly residential uses. New single and multi-family residences will be served by a shopoing center and a new high school is expected to be built. Refer: Executive Director Bert Klahn, Redevelopment Agency of the County of Marin, P.O. Box 336, Marin City, Calif.

The 83.5-acre "South Auditorium" urban renewal project in Portland became the first in Oregon to reach actual execution with approval of a $9,449,946 federal loan and $2,115,419 capital grant bv the URA. The rundown residential project in the southwest section adjacent to Harbor Drive and Civic Auditorium contains 1,707 mostly su,bstandard dwelling units. After clearance, the Portland Housing Authority will sell project land to private redevelopers for use as new commercial and light industrial installations. Refer: Executive Director C. S. McGill, P.H.A., 8920 N. Woolsey Ave., Portland 3, Ore.

Santa Cruz County, Calif., received a $32,000 CFAdvance to finance preliminary plans for construction of a courthouse building in Santa Cruz at estimated $2,066,000 costs and to start construction early in 1959. It will replace the old courthouse and be built in the redevelopment area of the San Lorenzo Park proiect. Refer: County Counsel Ray J. Scott; Project No. Calif. 4-P-3193.

The Honolrrlu Redevelopment Agency has received URApproval of a$9,226.287 federal loan and a$3,897,287 canital grant to execute the "Queen Emma" urban renewal proiect designed to eliminate 74 acres of slums in downtown Honolulu bounded bv School, Queen Emma. Vineyard. Fort and Kukui streets and Nrrtranu Stream. Majoritv of its 800 dwelling units are substandard- After clearance, the HRA will sell the proiect land for a variety of uses: about nine acres will be devoted to hi-h-rise apartment brrildines, sites will be available for the Harris-Memorial church, Honolulu Community church, Koon Yum temple, Nuuanu YMCA, and additions to Foster Park Botanical Garden and Central Intermediate school. Estimated cost of the proiect is $5,455,200. Refer: Edward J. Burns, manaser, Honolulu Redevelopment Agency, City and County of Honolulu, Honolulu Hale, Honolulu 13, Hawaii.

Santa Clara, Calif., home of the Franciscan Mission built in 1777 and sister city of San Jose, has received HHF Approval of its workable program to eliminate slums and blight. A special January census showed 43,281 population, of which 23,400 lived in areas annexed since 1950. Aapid growth since 1952 finds almost 7,000 homes for factory workers have been built on lands formerly in orchards. The city has applied to the URA for a survey and land planning advance for its University Urban Renewal project comprising about 100 acres of the original town site in the central business district and fringe areas where an estimated 472 families reside. A large volume of residential construction has been underway.

The Washinston Public Power Supply System received CFApproval of a $205,000 advance to finance planning for a proposed hydroelectric dam on Packwood Lake in eastern Lewis county, Washington. September 1960 was set as a reasonable date for the award of construction and equipment contracts on the $5 million project about 60 miles southeast of Tacoma. Refer: Managing Director Owen W. Hurd, 130 Vista Way, Kennewick, Wash.; Project No. Wash. 45-P-302.

Stanford University, Palo Alto, Calif., was approved a $3 million federal loan to construct apartment buildings to house 225 student families and 25 faculty members. The housing situation is aggravated by an influx of private industry to Palo Alto with large companies taking longterm leases on family accommodations. Refer: A, E, Brandin, business manager; Proiect No. Calif. 4-CH-52 (D).

The village of Ketchum, Blaine county, Idaho, received CFApproval of a $200,000 loan for construction of a waterworks system. Refer: Chairman Lloyd Arnold, Board of Trustees; Project No. PFI-VI-10-35.

HHFAdministrator Albert M. Cole approved use of FHA Section 221 mortgage insurance to finance up to 52 units of low-cost private housing in Redlands, Calif., to help rehouse families being displaced by code enforcement. At least 40 of the units should be provided by new construction.

San Leandro, Calif., received HHFA recertification of its workable program to eliminate slums and blight. One urban renewal project, the Peralta Area, is now in the planning stage in the city of 27,542 persons, and plans are prepared for rezoning in the Mulford Garden Area and the Washington Manor Area.

Atutual Atoulding and Lumber Oo.

Ooklond Hoo'Hoo Club to Sroge

Ghristmos Porty December | 5

l

sp.ons_oring a boy_ at the party to contact Ralph Hill at Hill Lumber & Hardware Co.-LAndscape 5-i000.

-

'

sagples_gf a]l publirations.

i E-xcellence were -presented to Howard W. Frank, A.I.A.

+ These W.I.C. awards, pr.r."i.i ior the first time this

ANGEIES-23- i year, are for recognition of architects who have made out-

4186 tq""{a-p-t*. i standing use-of a-rchitectural millwork. Also, as specifica-

ANselus g-4l8l I tions aie such ";it"t

Brooks,

I i" this important fieldl

the Wdodwork

i All items submitted were considered carefully and then

i submitted to Georse Hasslein, head of the Depaltment of

; A.rcbitectural Fngiieering at the_California Staie e"tyt".tt-

rric College, whoterved a"s award consultant.

Tbsltfiuy Grettfngs

First 6O Yeors of rhe NHLA

(Continued from Page 20)

the solid foundation of integrity and due regard for the rights and interests both of buyers and sellers. The building of this structure has been achieved only by a vast expendi-ture of those intangible treasures of perseverance, energ"y, zeal, intelligence and straight thinking which were givtn so freely and unstintedly by a large number of lumbermen

who endeavored faithfullv to accomplish the obiectives of the Natiorral Hardwood Lumber Assbciation. -

Lorgesf M-D Ccfolog lssued

A new enlarged N{-D Catalog has been mailed to all clealers in the l.rardware, lumber and building supply field by Macklanburg-Duncan Co., Oklahoma City manufacturers of quality building specialties. This new catalog also explains M-D's direct to dealer services on a nation-wide scale, as well as free delivery to any point within the United States. Retail dealers not on NI-D's regular list may obtain a copy of the catalog by rvriting Macklanburg-Duncan Co., Box 1197, Oklahoma City 1, Oklahoma.

One of the highlights of the lmber industry o.iivily this yeor wd5 the Hoo-Hoo lnterndlionol (onvention in L6 Vegos, Nevodo. lf you werenl lhere, you missed "miss Hoo-Ho of 1958"-Joon Adms lobovel . But one who didn't friss wc "Dwe" Dovis, who hay be tdking undue odvdnloge of his position os on ex-Snork of the Universe od now Romeses 48. Anywoy, they scy ol'Dwe's still tolkihg dbout it on his rounds for Tolbot Lmber Cmpmy.

PHILIPS BROS. LUMBER CO.

WHOIESALE ONIY

I IO WEST OCEAN BLVD., LONG BEACH 2, CALIFORNIA

Douglos Fir - Redwood - Whire Fir - Split Redwood - Cedor

RAII - TRUCK - TRAIIER, CARGO

Empire Hoo-Hoo Dinner Donce Dec. 6

Duane Bennett, president of Redwood Empire HooHoo Club 65, and Mack Giles, chairman of the club's 1958 Dinner-Dance, announced that all was ready for a real evening of fun Saturday, December 6, when Club 65 was to stage its annual dinner dance at Rickey's Rancho Rafael, located on Highway 101 just north of San Rafael.

Jerry F. Kelly Opens Fresno Office for Forest Products Sales Company

Jerry F. Kelly, for the past l0 years sales manager with Byles-Jamison Lumber Co., Fresno, has opened an of6ce in that city for Forest Product Sales Company of Ingleu'ood, California.

While with Byles-Jamison, Jerry not only sold lumber for their own n.rills, but was active in tl.re Western Pine Association as well. His ir.rterest in dealer yards and keeping tabs on Douglas fir items has provecl most l-relp- ful since joining Forest Products Sales. Kellv olans to cover the San ioiouin Valley from Sacramento to I3akersfield, as well as certain portions of the coast area, where all sof twood lumber products will be offered the dealer trade, it was said.

Kelly is a graduate of Purdue university, Class ol 1943, as a major 111 englneerrng. Immediately follorving graduation he joined the U. S. Air Force for action in \\Iorld War II. Following discharge at tl.re end of this action he came west to settle in Fresno.

Forest Product Sales Compauy operates as Clay Lrrmber Company in Southern California. so that custolners won't become confused with

the various "Forest Products" doing brrsiness irt the Southlancl area. The comDanv name remains Forest Products Sales Company elsewhere, however.

"This nelv adclition to our staff gives our firm the better distribution balarrce it has needed, said President Chuck Clay. "And we feel fortunate that Jerry Kelly l-ras ioined us." he continuecl.

Ierrv is active in Hoo-Hoo Club 3l in tlre Vallev. is a nrember of Kiwanis - International and is rn,ell informed orr civic affairs anrl active in the social organizations that help good salesmetr maintain goocl contacts.

The Fresno acldress for F'orest Products Sales Cornpany is 4741 North Blackstone Avenue, ancl the teleuhone nurnber is BAlclwin 2 cz7g.

g hunpy iln! lProsporoud fi.t$ peur

Foirfield Elected l.B.l. Heod

M. C. Fairfield, general sales manager for Insulite division of Minnesota & Ontario Paper Company, Minneapolis, has been elected president of the Insulation Board Institute. The trade association at its recent annual meeting in Absecon, New Jersey, also accepted into membership Barrett Division of Allied Chemical Corporation, New York City.

Other new officers of the IBI are Wilson Harvey, general manager, Pioneer division, The Flintkote Company, Los Angeles, vice president; M. M. Morris, merchandise manager, Insulation Products, The Celotex Corporation, Chicago, treasurer; and V. R. Belden, merchandise manager- dealer sales, IJ. S. Gysum Company, Chicago, assistant treasurer.

Named directors, along with Fairfield and Harvey, were E. K. Clark, Johns-Manville Sales Corporation; Marvin

Greenwood, Celotex; J. V. Jones, Armstrong Cork Comp?nl; S._ 4, Whittemore, The Flintkote Company, and Marland S. Wolf, Wood Conversion Company, Saini Paul. _ IBI headquarters are at 111 West Washington Street, Chicago. Chirles M. Gray is IBI manager.

Redwood Lumber & Supply Purchoses Molkson Ploning Mill

Ed, Reg. and Jack Sandberg, owners of Redwood Lumbgr & Supply Co., San Carlos, announced the purchase of llalkson Planing Mill, Inc., l32I Old County- Road, San Carlos, 9q November 1. The custom milling plant will be renamed Ed Sandberg & Sons Planing Mill Inc., and operated by the same personnel as before. The acquisition of the Malkson plant gives the Sandbergs two such milling operations with which to serve the Peninsula area.

Sierro Lumber & Plywood, Inc.

May we extend. oar sincere uisbes for a loyotts Holiday Season to oar rnan! friends, cutomers and. supplierc. May your Cbristmas be bright and.

.F. ikkel Lumber

Free Gheck Anolysis Service Announced for Lumber Industly

Availability of a free check analysis service for the lumber industry primarily to help its members re-design their checks for electronic bank bookkeeping has been announced by the Todd Company Division, Burroughs Corporation, Rochester, N. Y. The service will also appraise it on 12 other points, including general efficiency, arrangement for accurate bank handling, advertising and public relations values, color, typography, general layout, and safeguards provided against alteration and forgery.

To take advantage of the service, companies should send a sample of the check or checks they use to the attention of the Check Analysis & Design Department, Todd Company Division, Burroughs Corporation, P. O. Box 910, Rochester

Modulor Bibliogrophy Published

The Modular Building Standards Association has published a bibliography listing books, articles and technical papers dealing with the modular system of coordinated dimensioning for buildings and products used in their construction. This is the first such bibliography to be compiled since the American Institute of Architects undertook the task in 1950. Free copies of the bibliography can be obtained by writing to Modular Building Standards Association,2029 K St., N.W., Washington 6, D.C.

(Tell them Aou sau it in The Cakfornia Lumber Merchant)

3, N. Y. Check samples should be canceled by an all-zero checkwriter impression on the amount line.

Lumber DeolersProised for Work In Wood Kirchen Industry

. A. pressin_g need for. more thorough marketing research in the r_anidll expanding wood kitc-hen industry- was emphasized at the recent (Sept. 28,29,30) third annual meeting of the National Insiitute of Wood Kitchen Cabinets at Sicytop,. Pa. Other highlights of the meeting, attended by 80 members and guesti, included election of 5ificers, admisston of three new members and an address by Kenneth W. Burrows, assistant director of the economics -department of the National Association of Home Builders.

Chosen as new- president was Arthur M. King, vice-presi- dent and general manager of the Wood Products division of The Mengel Company, Louisville, Ky.

Exploring- marketing'problems in a'spirited ,,buzz session," members discussed the question bf what group of merchandisers has done the besi job of selling kiitheris ;n recent years.

The concensus. was that plumbing retailers probably had bee-n least aggressive, lhat the-average re'tail luniber deale-r and appliance dealer had achi&ed only fair success, but that some in the lumber dealer fieli had chalked up outstanding records.

In addition to the offiJers, the other directors elected are Mr. Cha.pman ; Richatld E. Nellis, Sr., Kreamer, pa.; Jack Siegel,^Bennettsv_ille, S. C.; H. W: Eckhardt, Morgan'iom- pany, Orhkosh,'Wis., and James S. Cairns, LittlesTown, pa.

-

Mr. Burrows told members to look for a return during the 1960's of a demand for small, relatively low-cost homei as,well.as a rising market for higher priced houses.

"Ruilders, manufacturers, len"ders ind government must not be led, astray," he said, ,,by the fact"that the current market is heavily weighted with second and third genera- tron buyers with several children, hisher incomes and sub_ stantial .savings. The need for the eco-nomy house and rental units will return and this is the time to plan for it throuEh research, improvements in legislation aird knowledge aid acceptance of the facts on the part of industry.,, , He. explained that the number of persons in the family- forming age bracket of 18 to 24 hai declined to about i5 million from the 17 million in the 1940,s. This is due to the Iow birth rate of the 1930,s.

"fn a.few years, however,. lre added, ,,the postwar baby bo-om will take efiect The 18-24 age group will grow to 2b million in 1965 and 25 million in t970.-fnis mean"s a sudden influx of young families needing rental housing ,"a

"*utt, two-bedroom, moderately priced-houses. It will"be a markel hig-hly sensitive to creciit conditions, since these families will not have accumulated the savings for large down payments."

Foresters to Meet in San Froncisco

The Northern California section of the Society of American Foresters will hold its 1958 annual meeting iir San Francisco,. December 6, with the theme, ,,Forestiy As a Business." Harry_C. Abraham, general superintendent, pickering T,rrmfst Corp., Standardl Calif., chlirman of the Northern California Section, SAF, announces that foresters, friends of forestry and other interested persons are invited to attend. George A. Garratt, president of the SAF and dean of the Yale University School of Forestry, will address the Saturday dinner, when ladies are invited.'fnformation and program details will be furnished by Sam Bryan, vicechairman of the section and program ihair-an for ttre 1958 meeting,_who is forest manager-of the Calaveras Land and Timber Corp., West Point, C;lif.

Azusa, California, has received HHFApproval of its workable program for elimination of slums and blight. The city of 20,000 *aJ ir,- corporated in 1898 on land granted in l84l to Louis Arenas by the Mexican government. The Community Development Ageniy is studying a lS-block area for tentative redevelopment for residential reuse. A uniform housing code is slated for adoption before Jan. l.

TNEE FARTAERS AND J'AANUFACIURERS FORT BRAGO GALIFORNIA

Son Froncisco

Los Angeles

Pork R.idge, lll.

New York

Illenber California Redutood Association

Wr* personal greetings and all our frimds in tlze lumber industry frorn

(hlot ol lhc lcdwoodc

SATES REPRESENTATIYES IHROUGHOUT THE NATION

Specializing

a o a a a

COMPANY

uYan r-280r

l44l Huntington DriveSouth Pasadena, Representdng: Nasipit Lumber Co., Bislig Bay Lumber Co., and

}ll00 Brand (Philippine ilahogant)

I

Products for Industry a Calif.

Insular Lumber Company

1EADING ECONOT,I|STS ATMOST UNANII,IOUSLY OPIIMISTIC ABOUT 1959

The nation's leading economists are far more optimistic about the business outlook than thev were this time last year, according to the 12th annual economists' opinion survey conducted by F. W. Dodge Corporation.

They are also much more nearly unanimous in their

opinions on major economic indicators than they have been in the past, Dodge vice-president and Economist George Cline Smith reported in an analysis released Nov. 2.

Of the 212 participants, all but two economists expect Gross National Product to rise next vear above its mid1958 level, and all but four think induslrial production will show a similar trend. On the average, they expect G.N.P. to reach an annual rate of $460 billion by the fourth quarter of 1959, a rise of about 4l/o during the year. Similarly, they expect the Federal Reserve index of industrial production to reach 147 by December 1959, going up about 5/o during the year, Dr. Smith reported.

t/ Besl Wishes To All For fl ffierW @ttristmug flnu I Srosperoud fren Dear HARVEY KOLt INDUSTRIAT PROPERTY DEVEIOPER K ond B Inveslment Co., Inc. AXminsler 4-9442 Ii'. H. Ii'INFREE w H w H w H w H w H w H NEW ADDRESS: 2717 Norlh Msin St. P.O. Box 331 WALNUT CREEK Phone: YEllowstone 5-140O SUGCESSOR TO WINFR,EE & TYNAN ?llnokadh Zat clt€n Northern Calitornia Represenlofives for Donf & Rusself, Inc.

fn general, the economists feel that inflationary tendencies will continue, with some speed-up in price rises toward the end of 1959. The median (average) forecast is that the government's consumer price index will reach 125.5 by the end of 1959, as compared with the most recently reported figure of. 123.7.

While the economists clearly think 1959 will be a good year, Dr. Smith said, they recognize that "there are soft spots to be bolstered and pitfalls to be avoided." Among those most frequently mentioned are:

Inflation and runaway boom. with a counter-action sometime after 1959; Possible cutting off of the recovery by excessive credit restrictions; Prospects for a relatively slow decline in the number of unemployed; A continuing profit squeeze facing many businesses; Constantly rising wage rates, and Rising government deficits, high taxes and restrictive tax structure.

In his analysis, Dr. Smith concluded: "The economists are saying, quite clearly, that they think 1959 will be a good year, substantially better than 1958, although it will not be without its problems."

New Guide fo Power Tools

R.evision of Commerciql Stqndqrds For PonderosqPine Windows

The woodwork industry is consiclering the adoption of a revision of Commercial Standard CS163-52, Ponderosa Pine Windows, Sash, and Screens, according to the Commodity Standards Division of the U. S. Department of Commerce.

The revised requirements for screening, and glazitrg, and the dropping of certain sizes as standard stock sizes are described in a recommended revision of the standard which has been released for industry consideration and acceptance.

The chief purpose of this industry standard is to establish uniform specifications or quality criteria for ponderosa pine windows, sash, and screens produced for stock. Inclucled

1958

are standard sizes, designs, and layouts, essential material and construction requirements, as well as a method of labeling and grade-marking items that comply.

This revision, the third edition, was proposed by the National Woodwork Manufacturers Association, Inc., and was previously approved by the Standing Committee for CS163-52 as well as other interested industry groups. It is being circulated for written acceptance so that it may be established with the voluntary endorsement of the trade, and become rviclely effective through general recognition arrd use.

Limited copies of the Recommended Revision, TS-5418, are available without charge upon request to the Commodity Stanclards Division, U. S. Department of Commerce, Washington 25, D.C.

@brtstmns @rtetings Nz

F. S. BUGITI.EY II||||N G|IMPIIIY

SASH. DOORS. FRAMES. TRIM. FINISH

Quint Street ond Evqns Avenue, Scrn Fronclsco 24, Califi.

ATwofer 2-2277 - 2-22T9

New Service to Gut Operoting Costs

A new,service, designed to reduce the costs of electricity and gas purchases made by large and small businesses, is being offered by American Utility Cost Consultants, 15 Park Row-, Ne-r,rr York. N.Y. Fach month their clients forward their paid utility invoices to the AUCC office. Once received, trained per-

sonnel record and_ check each bill for accuracy of calculations and proper application of rate schedule. This iheck starts with the meter readings and is carried through the intricate rate structure to the final total. Thereafter, the records at each location are analyzed to determine whether or not changes to optional, available rate schedules would prove more economical. Further investigations are made into the possible applications of beneficial riders, rules, regulations and clauses that are a part of these rates. These analyses can also detect increased charges that result from defective metering devices.

American Utility Cost Consultants issue reports to each of their clients advising them of their findings. Where overcharges are found or reductions are available, AUCC guides their clients to the corrections and rate changes that subsequently reduce tlreir costs.

There are no advance fees or flat monthly or yearly charges. There is no charge for this service unless AUCC reduces costs. When costs are reduced, the fee is a percentage of the monthly amounts saved. AUCC's participation in these savings is limited to a specified period, after which their clients save the full amount of the reductions put into effect. For each operation where AUCC's recommendations create savings, they submit monthly statements depicting the actual monthly charges, and a deailed breakdown, based on the same month's use of utility services, of the costs that would have been incurred were it not for their cost-reducing recommendations.

AUCC does not suggest curtailment of utility services or chalges in operations as means of reducing costs. They merely advise as to the most efficient purchases of the prevailing usages. Details of this service are available from American I]t!!!ty Cost Consultants in their booklet entitled Cutting Utility Costs.

Poller-Hcndling Bookler Reody

Can you identify all the popular styles of pallets ? Do you know the labor saving advantages of unit load handling? Are. you familiar- with the use of air rights and the spaie saving benefits of narrow aisles in your warehouse?

All these questions and many more are answered in a new 2-\page handbook, "Pallet Fiandling in Narrow Aisles." Write to The Raymond Corporation-, 76-L7O Madison St., Greene, N. Y., and ask for your free copy.

Teco Booklet Confqins Design

And Use Dqtq for Trip-l-Gri

tor Trip-L-grips

anch.ors in a new booklet iust issued by the manfuacturer, Timber Engineering Company, Washington, D. C. "16 Use and Design Data for Trip-L-Grip Framing Anchors," the new eightpage booklet, shows all pertinent data to plan and use Trip-LGrips for a variety of secondary connections with 2" or larger lumber. The booklet contains information for specification writing, tables of recommended safe working values and maximum joist spa.ns, and applications for efficient joining of 2 x 4 to 2 x 12 inch members in wood construction. Sixteen popular applications for Trip-L-Grips are illustrated. Also shown are more recent new uses for anchors in framing 2.4.1 plywood floor system, concrete form panels, solid blocking to plate and gable overhang.

The new booklet also contains a listing of distributors stocking Trip-L-Grips throughout the country.

Roberson to Heod lowell Office

Bill Roberson has been named to head sales for the newlv established Lowell Corp., 3450 Geary Blvd., San Francisco, wholesalers of soft and hardwood plywoods, sliding and folding door units, mouldings, veneers and allied building materials. Roberson, who since February 1958 has been assistant to the manager of Hardwoods, Inc., Seattle, has had considerable experience in the Northern California area from his days as a representative of Benj. Levinson & Co., and more recently with Durable Plywood Sales Co. of Menlo Park.

crrrt Lrsse, Irinc..

GENERAL OFFICE: PORTLAND T, OREGON

Merchandisers oJ oll PocilicCoosf Foresf Products

Domesfic ond lmported Lumber snd Plywoods

DOMESTIC EXPORT ond IMPOR,T ' RAII ond WATER

MEMBERS OF HOO-HOO-ETTE AND GUESTS:

It is really a great honor and pleasure which you have given me as Boss of the Year and I am happy indeed to have the opportunity of saying a few words to you tonight

"The growth and progress of Hoo-Hoo" is appropriate as I know that you ladies of the Hoo-Hoo-Ettes are greatly interested in the same for your own fine organization.

In reviewing the past ten years of Hoo-Hoo history, I can

RoySronton Tells Aims ond ldeols Of Hoo-Hoo Clubs

tell you that we now have around 135 clubs as against about 40 in 1948. Our membership now approaches 13,000 in contrast to approximately 7,0N ten years ago.

This progress is gratifying but still those leaders of our order who are vitally interested in our growth and, above all, our prestige in our industry and oui communities, are far from satisfied. We are tremendously interested in hav ing Hoo-Hoo become even more respected and highly regarded by all lumbermen and members of our industry as time goes on, and we feel that if we can accomplish certair.r goals, that we can add many more chapters and thus members to our organization. Also, just as important will be our ability to hold our membership by a stronger bond.

Norv to accomplish these aims we simply must have a great deal more than the purely social side, and this mearls that every club to be a flourishing chapter must have a worthwhile project in their community which will bring pride and a feeling of real accomplishment not only to the club members but to all the members of their industry in the region where the club functions.

Many of our chapters in the United States and Canada have wonderful projects which, if time permitted, I worrlrl like to tell you about.

Our Supreme Nine this year is featuring as projects :-

1. Wood promotion

2. Youth Program, and

3. Safe Driving Promotion

These are excellent objectives, but for stimulus to indivirlual clubs I would put our Youth Program in first place

A. Ii'. NETH LUtUlBER SALES

DIRECT SHIP'NENTS

STonley 3-2663

TWX: Vcn Nuys 7576

JOHN J. HETiA

B. K. (BRONK) WIUAMS

E, E. (ERV) SCHMIDT BRIAN MIffINAUGH

The occmponylng rpeech wor de livaed by ,{., tl-qrtd. o fomer Snork of the Univse, whd thr prmlnenl Lo Angeler wholerqlc lmbermo wq nmed "Bsr of thq Yeq" by thc L. A. Hoo-l{@-Ette Club No. I ql their onuol "Borrqr Night" eclicr thlr ys.

13625-C Venlurq Southern Cqliforniq

Corgo. Roil - Truck & Trqiler

DOUGTAS FIR . PINE. PTYWOOD ENGETMANN SPRUCE

Boulevord, Shermon Ooks, Colifornio Represenlolive for Dqnt & Russell, Inc.

A. W. NETH IUMBER SATES

13625-C Venturo Blvd.

Shermcn Ookr, Colif.

Phone: STonley 9-2663

TWX: Von Nuys 7576

as all of us are tremendously interested in the development of the youngsters who are coming along, and in the way they will turn out as citizens of our country in the future. To me, however, the situation of the underprivileged boy usually from broken homes is of paramount issue and I believe that our clubs in all areas should give serious consideration to them in particular.

The great Scout movement, of course, is doing a wonderful job for thousands of boys, but I wonder if a great number of the underprivileged boys without parents are getting the help they should receive in developing them into fine citizens of the future. Here is one place that Hoo-Hoo clubs fit into the picture and one very great benefit that we can confer on these lads is in working out a program with their school to provide them with an equipped woodshop ancl manual-training instructor so that they can get instruction and training in the working of wood.

I personally think we have the answer in a woodshop projec_t similar to those now being carried on by the Memphis Hoo-Hoo Club in the Boys Town instituti-on in Memphis, and our own splendid LeRoy Boys' Home Wood Shop project at LaVerne.

Our Los Angeles Hoo-Hoo Club has received wonderful stimulus from this worthy project into which we members have all poured our enthusiastic support, and I pray and hope that these two splendid woodshop projects will be a fine example to our chain of clubs thrbughout the U.S.A. and Canada, and that before many months roll by we shall hear of similar woodshop projects being organized in many places.

I_ had_ _the pleasure of attending Hoo-Hoo Club meetings in- Las legas and Phoenix just a few days ago and the idea of woodshop projects for both of these fine c-lubs seemed to lppeal to them, so are _hoping we shall see action along this line real soon in Nevada and Arizona.

In Hoo-Hoo there's two things I've found in my travels that keep a club together without fail:-

Shipped

DANI & RUSSELI, tNC.

Medicql Arrs Bldg. Eureko, Gclif.

Phone: Hlllride 34561

TWX: Eureks 63

W. H. WINFR.EE

2717 N. Mqin St.

Wqlnut Craek, Gdlif. (P.O. Box 331)

YEllowstone 5-l4OO

1. The companionship we get from Hoo-Hoo, much strengthened by our mutual interest for, and our common bonds in, the lumber industry, and

2. A dedicated objective through a sound, constructive, pg{poseful club project. Nothing makes a Hoo-Hoo group of brothers closer knit than a good project in which every single member has a vital interest.

L. A. Ghcrmber of Commerce to Lisr Controct Awords to Milirory Services

fn an effort to keep Los Angeles suppliers and sub-contractors to the missile and aircraft industries well informed, the Chamber of Commerce's Domestic Trades department has started publishing a digest of unclassified contracts awarded by the military services. It will be published in the Chamber's "Southern California Business" on a regular basis, with contracts to local firms, as announced by the Department of Defense, included along with information on national awards. The report will cover only those awards of reasonable size which offer opportunities to sub-contractors and suppliers.

The first published report included the following:

Missile Launching Items for Nike Hercules. Army Ordnance. $15,000,000. Douglas Aircraft Co., Inc. 3000 Ocean Park Blvd., Santa Monica, Calif.

Engineering Research and Development for guided missiles, free rockets, materials and wind tunnel operation. Army Ordnance. $7,422,654. Jet Propulsion Laboratory, 4800 Oak Grove Drive, Pasadena, Calif.

Rocket Engines. Army Ordnance. $1,811,000. North American Aviation, Inc., Rocketdyne Division, 6633 Canoga Ave., Canoga Park, Calif.

Research and Development for Interim Emergency Power Units. Navy Bureau of Aeronautics. $2,680,257. Aerojet-General Corp., Azusa, Calif.

PACIFIC HARDWOOD SALBS CO.

lm,porters b Wholesakns of Forcign b Domestic Hardntsood,s PHILIPPINE

Self-Gleoning Homes Forecost

Self-cleaning homes with glowing partition-walls, yearround climate control, and multi-colored lighting were predicted by Industrial Designer Henry Dreyfuss at the opening dinner of McCall's 1958 Congress on Better Living in Washington, October 7.

An outdoor electric eye will automatically balance room

light with daylight: as the sun goes down, our glowing walls will give us more light. Our glowing walls will actually be portable partitions, with built-in wiring, electrical outlets, and sliding doors that will open as you approach and break an electric eye beam, allowing housewives to glide from room to room "with their hands full of packages or babies," Dreyfuss pointed out.

The American woman wants more house, by which she means not only more rooms but larger rooms, and she wants better design, by which she means not only the exterior attractiveness and appearance of the house but the way in which that house is oriented into the landscape.

These are the two major trends which developed out of the first of four sessions of the Znd annual Congress on Better Living, a three-day conference of 100 homemaker delegates assembled in Washington, D.C. from all 48 states and Alaska, and held under the sponsorship of McCall's.

The delegates were positive in their desire for more house -50% of them wanted a home with 6 to 8 rooms, which is larger than their present homes; they realize full well that space must be paid for, and went on record as preferring a larger house even though it is not fitted with builtin equipment and appliances rather than a smaller fully equipped house. They want in these homes 2 to 2% b^t}:,rooms and they want these bathrooms bigger.

Many favor the use of native material-such as redwood and fieldstone, and they insist on exterior finishes that are not a drain on the family pocketbook for maintenance.

There is a growing trend toward the family room. But, one of the delegates cautioned the family room is being made to house too many activities, some of which are conflicting. The vote was for a large flexible and even divided area, with one suggestion being advanced to combine the living room with the family room into one huge area.

Many other suggestions were made by the delegates of things they would like to have but would not insist on, among them an entry hall, a mudroom, window walls, provided the house is properly oriented, sound-proofing and one woman expressed a wish for a family prayer chapel.

HlllFAdministrator Albert M. Cole recertified the workable program ,by which Los Angeles, Calif., in May 1955 launched its fight to eradicate slums and blight. The city reports little difficulty in relocating families displaced as a result of urban 'renewal activities and that more than adequate housing is available for purchase or rental at all levels and in all portions of the community.

HERMAN A. SMITH & CO.

Wholesale Lumber tllerchonls

I9O8 CANADA BOUTEVARD

GTENDALE 8, CAIIFORNIA

PRODUCTS OF THE WOODS FRO,I,I THE BETTER A,IANUFACTURERS

CARGO -- RAII sTRAtGHf, MIXED & POOTED CARS:

TRUCK & TRAILER, ' "Over thirty-five ycorJ expcrienca morkeling werfern lorcst prodod''

THE T,I.EDFORD CORPORATION

GHopmon 5-6t45 . STonley 7-5391

HER|IAN SrftlTH Cllrus l-6661

Riverside Hoo-Hoo to Hold Concot ot Jqnuo,ry 9 Meet

All Riverside Hoo-Hoo Club 117 members who have paid ttieir current dues to Bert Adams of the Adams Lumber Ob., S.n Bernardino, will be eligible to attend the next meeting, January 9, which will be a Concatenation. Place 'is. the Elks club in the gracious citl' o1 Henret. The cats

PAUI WRtcHT

probably aren't just woofin' when they say it will be ,'the most impressive Concat ever put on by the Riverside gang."

Meanwhile, they're already planning the 1959 Ladies Night at Palm Springs. It will be in the merry month of May and they've already assigned Stark Sowers and Bert Holdren to head up the deal.

Recrd 'em qnd Weep!

An interesting document is furnished for this issue by the popular Los Angeles lumberman and lumberyard broker, Arthur E. Twohy, 714 W. Olympic Blvd. It speaks for itself but be sure to NOTICE THE DATE:

Eastern and Western Lumber Company Hobart Building, Market and Montgomery Sts. San Francisco, California

Arthur E. Twohy JanuarY 6' l9l5

432 N. Kenmore Ave. Los Angeles, Calif.

Gentlemen:

The writer has just returned from the Portland, Oregon, main office and mills where he finds that we have a fairlv good stock of Flooring and other KD Uppers on hand, and it occurred to him that possibly you would be figuring on placing an. order for some of this material at the present time in anticipation of the opening of Spring trade. We trust that you will consider us in the placing of your business, and we beg to note below quotations on VG Flooring delivered ex vessel San Pedro:

1x4 No. 1 VG KD Flooring ..$23.00

lx4 No. 2 VG KD Flooring .. 20.00

1x4 No. 3 VG KD Flooring .. 13.50

We also offer 1x6 to lx12 No. 2 & Btr. Rough KD Clear in about an equal assortment of the various widths, at an average price of $21.50 per M ex vessel San Pedro, and we are in a position to furnish a quantity of. lr/a & lfuxl\ & 12 inch VG KD Stepping at $28.00 per M delivered.

We trust that we may be favored with your order for some of this material, as well as your inquiries for Fir lumber during the coming year, which we hope will be a prosPerous one ror You' your very truly, L. A. Morrison.

(Editor's Note: Polite in theyn d,ays, too, weren't they?)

$rtsgon'd Gtwtfngs

Io Our Many California lriends from AAEDFORD CORPORATION

and our warm qood wishes

tn You and Yours for l95g

and all the vears to come

nlEnlBERS WESTERN P'NE ASSOCTAT|ON & WEST COAST IUAIBER INSPECTION BUREAU

Ilr. l-()llg:rc('('l)te(l tlrt. ('t.rtillcltt.ol brlr:Llt of \\'l(') Ir lris rcnr:rrli: orr l',uiirlcrs Il;Lrrln:rre. S:rrgt'rrt I-ocli ('t,ttr1r:Ltt_r' li('l)r('s('rrt:Ltir t. llt'rr lJrorlt'ricl< tolrl tlrc cl:Lss tlr:rt tlrt'rt't;Lil ltrnrlrt'r r-:rrr'l i: tlrt.ltrst ('(lltil)1)r(l c()lrrllllllit_\ slll) lrlit'r-for rc:irlt'nti;Ll lr:rrrlu;rrt.lrrrt tliat.:1. irr,,1lrt'r lrlxist': r,i ('s1ir1r:rtillg,:r ltielt ()r(l(.1'()[ lirrorvlt'r'lgt'it]l(l itgqr('ssivt,rrt'.. is

ESTIMATING - SALES WORKSHOP Socromenfo, Coliforniq

November lO-13, 1958

Subject L.lirrrrrtinq Instructor lr,lrrr I I ttrlsol \lt'rttcr l-tttrlrt'r (,,.. 7()5 l:l (':Lrrirro lit':rl. I':tlo .\lto llillrvork I::tirrr:rtirrs \t'il l-,,rrq \\',itirlnor-1< lrrst. r,i (':rlif.. l,\.1.1 liro;Ltll:rr'. I"1'(,:r(l l',rrilrlt'r's Ilrrt'rlnrLt-t' .....I.it'rr I',rorlclicli S:rre-r^rrt Locl< (.o., .1t() Lt'rirg-t.rr \\':r_r'. Ilrrrlirrg':rnrt l'.stirruttirrg Nitclrcrrs .l ,,lrr Ilrrrls,,rr .\ltrttt't' l.tttttbcr ('o.. 71).i l-l (';Lrrrino Iir':rl. I';Llr, .\11,, l',,1t' Iit'rLrrrr' ('on:lrttcti()n .....J. l). ()'lir-it.n .1 Il. Ii;rrtct'L'o.. lJ0 \lortq.r,ttrt'r-r' S1.. Strl Iir':rrrt'isco ('orr:tr-rrt'tiorr liitt:Lttcittg ......\rclrit, \]c(':rll:r Iicrlt'r:Ll I l onsirrg .\rlrrirr.. I'.( ). l',or l (17X. S:rcrtrrrrt'ntr, I'r'icing l'rr)ce(lur('s -\. Il- rJ)orr) \\'il.r,rr ('t'rttr-rii LLrrrlrt'r (',r.. l(X)l I'.. ('lr:rrrrrr'1, Slot'lit,n LUNCHEON PROGRAMS

'l'rt,rrrls ir Kilclrt'r I)c:igrr I lorr:rrrl licirrlrt.irnr.r ( ir:Lr lr:rr l'"lcctr-ic ('o.. I75() .\l:Lrrrt'rl:1. S;rrr l.-r:rnt'i.t'i, 'l't'),'l,ir,,nt Stllirrg ....IIt':. \-t'r'rr Kirbr I'rLcilic'l'r'lt'1r1r,,rtt',\'l't'lt'{r'rL1,ll ( i)nrl);ul\ ()(X) \l:rrii('t S1r('('1. 5lrrr I't'lLrt'i:r',,

n('('('ss:u'\'iI tlrt'rlt':rlt'r- is to ittcrt:rs('l)is r,,,]urrr.ir tlti::l't.;i. \\ ,,r'liirrq irorr tlrc irforrtrLtivc Srrrq('nt rli:rlrlrr-r f lr-. I',r-,,r1 cricli lt'r it'n'r'rl r rLt'ioLr: ('lai:(': of r-t'.irlt'rrti:rl lr:rrrlrr':Llr, ;r: tlrt, clrLss l)r('l):rr('(l an :r('1lr:rl luLrrln:u-<' t:Llie-oll' li:1. (ir',,u'irre' lirrrs t-t'rlrrir-r' irt'rt'asr'rl u';Lrt'lrorr.irrg s1)irc('. lr)(l .l cr-r'r ( )'l.lrit'r ,,i tlrt' .f II li:Lrtt'r ('onr1r;tl_r tolrl tltt' q.r()ul) 11r:rt lrolr-t_r 1rr' ('()lstrlr('1i()n l)r'('s('l1s tlrt' lttst :uls\\'e1' t{) 1(l ri:L_r's lriglr lruilrlirg cr,.t- [r,r 1]rt':t' \'('rsxtil(. lrrrilrlr'rrgs c:rrr lrt'r'r-r'c1t'<l r:rlrirll-r'alt(l;rt:r c()st (,i:Llrlrrorilr:it('l_\ ont,rl,rll:rr rrt't' :rttt:trt' iri,t.

Through sustained promotion of this popular type of construction, Mr. O'Brien emphasized, the industry has available a sound tool against substitute construction materials. 'l'lre llirrr oi u sotrtttl l)ricilr..: p,rlic,r'. |)orr \\-il.r,rr ,,i 1lrt. ('t'rtr:rl Lrurlrcr ('orrrP:ut_r'. Stocl<torr. tolrl nrt'rrrltcrs ,,f tlrc cl:Lss. is to:r1r1rro:rt'lr tlrc irlc:rl lr,rirrt ulriclr uill retrrrrr to tlrr.

Sorgenl Lo(k's Ben Broderick (center) discusses hordwore wilh So(romenlo's George Birdwell (left) ond Fred Wore of Sylvon Lumber, Citrus Heights. ( ('ontirturil ir, rrrr l':rrrt -1 ) tiorr;

Neil [ong of Woodwork Institvte of Colifornio mokes point osheoddresses sludent body.

Sylvon lumber's Fred Word re(eives <ongrolulotions from LMA's Jock Pomrroy on complelion of Eslimoling courseqnd o "well done" to oll, we heddily odd.

PEACEFUL

Mr. Lumfur Deoler f' Fomily: Our Sincere Eesf Wishes

to YOU ond YOURS lor o

CHR,SI I AS ond HAPPY NFW YEAR

Moy 1959 be filledwith continued friendships, goodwill ond pleosonl relotions

STNIBI,E I,

255 SECOND

3 Blocks

UMBEI.

5T. _ OAKLAND 7, Eost of Jock London TEmpfebor 2-55a4

owner andfor investors of business the highest possible fair profit-and to achieve this aim, he noted, it is essential to know variable operating bosts.

Following his excellent discussion of compensatory pricing mechanics and the importance of turnover ratios, Dealer Wilson .emphasized that to achieve the aims of a sound pricing policy, it is the price which the dealer ultimately receives for his merchandise which counts-including dis66sn1s-2nd for this reason it is of utmost imoortance that manag'ement be aware of all profit leaks.

Outstanding presentations or unlimited planning do not of themselves make for a successful program unless there is both interest and a strong desire to learn by those who participate. Certainly each member of the Estimating Workshop possessed and exercised these essential characteristics which in large measure contributed to a very successful program. The industry can truly be proud of such fine men.

G||MPIIIY CALIFORNIA

Squore

Training programs such as the E,stimating Workshop are regularly sponsored by the Lumber Merchants Association and have as their objective to provide member industry firms with well-trained personnel, which, in the words of an instructor, is the "best weapon against recessionary ancl competitive conditions."

S. F. Hoo-Hoo-Ettes Porty-Dec. 9

San Francisco Hoo-Hoo-Ette Club 3 will stage its annual Christmas party on December 9, at the Californian hotel, Taylor & O'Farrell streets, San Francisco, according to President Ray Dolsen of Twin-City Lumber Company. The Friendship Hour is set for 5 :30, with dinner and party to follow at 6:30 p.m, For information, reservations or transportation, contact: Bunnie Bidwell-Glenwood 4-1854 in San Rafael, Winnie Mentzer-SUtter l-7520 in San Francisco, or Julia McArthur-DAvenport 3-0004 in Menlo Park.

4ff;".-$.

sAN RAFAEL CLOVERDALE

United Stqtes Plywood Announces Record Six Months qnd Quorter

Record high sales for any quarter and any six-months period in the history of United States Plywood Corporation are announced by Monroe Pollack, vice-president in charge of sales. Sales for the six-month period ended October 31, 1958, were $1L5,297,W0 as compared with $107,226,N0 lor

the same period of last year. For the quarter 31, sales were $61,936,000 as compared with the same period last year.

ended October $54,835,000 for

ROBERT WESTLAKE, Buyer-Paint Department, Lincoln Avenue Mill and Lumber Co., 464 N. Lincoln Ave., Pasadena, Calif., doesn't mind a bit posing by some of the many varieties of Security paints, enamels, stains and finishes stocked by the progressive yard. (-Photo by Security Paint Co., Los Angeles; Courtesy of Sunset Magazine, Menlo Park, Calif.)

Mqck Giles Art Bond Wolt Hiort

Bunnie Bidwell Jeon Slenz

MEPRY

LAWRENCE - PHILIPS LUMBER COMPANY

Don Muller Hondles Socol Sqles for Fred C. Holmes lumber Compcny; Gil Sissons to Ukioh Office

Fred Holmes, president of Fred C. Holmes Lumber Co., Fort Bragg, California, has appointed Don Muller, veteran lumber salesman, to l-read the Southern California sales offices which l-rave been established at 7227 Telegraph Road, Los Angeles 22, with the Lerrett Lumber Co.

Don has been calling on the retail dealers in Southern California for the past 20 years. He started his building materials sales career with the Flintkote Corooration earlv in 1929. For the past eight years he has beenlalling on thi dealer trade for Lerrett Lumber, specializing in wholesale sales of Redwood, both LCL and direct shipments. Although he will maintain his offrces in the same building with Joe Terrell, Don will devote all his time to the promo-

tion of all species of west coast lumber distributed by Fred C. Holmes mills.

New offices for Fred C. Holmes Lumber Company have also been opened in Ukiah, California, under the management of Gil Sissons, who will assist in both buying and selling for the firm. Gil is well known throughout Northern California and has been identified in lumber production all of his adult lif6. He is oresident of the Black Bart Hoo-Hoo Club and has been aitive in the organization for many years.

SCRTA Signs New R.etoil Member

Cashway, Inc., 797 N. Main St., Pomona, has joined the Southern California Retail Lumber Assn. in the Active classification. Officers of the retail yard are listed as Albert M. Carlson, president; Edgar D. Jackson, vice-president, and Thomas McCarty, manager.

TWENTY-FIVE YEARS AGO TODAY

As Reported in The California Lumber Merchant, December 1, 1933

The Santa Fe Lumber Co., San Francisco, announced it was opening a Los Angeles office, Dec. 1, with Bob Forgie in charge of a rail and cargo business. I{e was there for several years for Bloedel-Donovan Lumber Mills, and started in 1915 with the Baxter & Tordan interests Arthur Bevan, secretary of the Red Cedar Shingle Bureau several years, was appointed chief of the Production Control Section, Lumber Code Authority, Washington, D.C.

Elmore W. King, King Lumber Co., Bakersfield, presided at the Nov. 17 meeting in Stockton of the California Lumbermen's Council in the absence of President Geo. N. Ley.

Roy Barto, head of the Cadwallader-Gibson Co., Los Angeles, placed a 9,000-mile industry call at 4:30 the afternoon of Nov. 15 to their Manila executive, Frank Fulcahy (where it was 8:30 the following morning), so he could explain the workings of the new Philippine Mahogany and Hardwoods CodJto all the producers^on the Islind"s

C. A. Kennedy, former manager of the Hayward yard at

Jim H. Berry

A full-page ad of the California Redwood Assn. in the Dec. 1, 1933, issue pictures the new Greenleaf Reservoir in the Citv of Whittier. Calif.. for which 166,000 feet B.M. of'Structural grades oi California redwood were used in framing and roofing. The ad declares the Public Works Program offers the lumber dealer many such opportunities.

Riverside, succeeded Paul M. Parsons as secretary of the Inland Lumber Institute, San Bernardino . . . Fred Cooper won the raffle for the winning Stanford-California game seats, Secretary Carl Moore reported dues were coming in good, Prof. Emanuel Fritz gave a talk, H. Sewall Morton introduced the speaker, Engineer H. J. Brunnier, who predicted the Bay Bridge would bring an era of prosperity to the Bay district, and President C. I. Gilbert presided-all at the big Nov. 13 meeting of East Bay Hoo-Hoo Club 39. Mr. and Mrs. Don R. Philips of the Lawrence-Philips Lumber Co., welcomed a son, Lawrence Philips, at Cedars, Nov. 15 East Bay Hoo-Hoo announced they would start distribution Dec. 18 of nail kegs to local lumbeimen to again fill with food for the needy The directors of the Lumber Retailers' Code Administration of Southern California met

DURABLE-This remarkable, wellpreserved example of Victorian architecture overlooks Humboldt B"y, Eureka, California. It was built in 1884 with redwood used almost throughout. The descendants of the original owner sold the mansion in 1950 for $35,000 and it is now used as headquarters for a men's club. Simpson Redwood Company featured the famous structure in a full-color advertisement in the November 8, Saturday Evening Post to direct attention to the time and weather resistant properties of redwood.

Fronk

John Ferri

G $Fft$0N'S s

AND BEST WISHES

FOR 1959 PARAATINO LUAABER CO.

5AN

Michqel Jcrson

John Weqver

in the Jonathan club, Nov. 13, and named an Executive committee of : H. S. Patten, chairman ; O. H. Barr, vice-chairman: Guy L. Cuzner, secretary, and A. E. Fickling and Earl Johnson.

Harry A. Graham, Long Beach dealer, .won low-gross prize, at the Nov. 15 tournament of the Orange County Lumbermen's Club. Other winners were E. Steffensen and Dick Emison, Santa Ana dealer who won the Blue Diamond trophy. Asa Fickling and Jim Deatherage also drove down from Long Beach. Also on hand were C. C. Barr, W. P. Wright, Walter Spicer and D. E. Liggett The Willamette Valley Lumber Co., Dallas, Ore., filed suit to test the validity of the Lumber Code Authority . Frank H. Harris installed the new Nu-Wood Bevei-Lap Plank on walls of his office at Van Arsdale-Harris Lum-ber Co. Arthur Cheim of the Yuba City Lumber Co. made a business trip to San Francisco.

The "Retail Lumber and Building Material Code Au-

Robeil O'Neill

John Hencken

thority" was chosen as the name of the organization to administer the Code of Fair Competition in Northern California. Officers selected at a meeting in the Whitcomb hotel, Nov. 8, were Ralph Duncan, chairman; F. L. Dettman, vicechairman, D. C. Essley, secretary, and M. A. Harris, treasurer. Additional dealers on the Executive committee included C. I. Speer, George Ley, C. G. Bird, E. T. Robie and R. B. Stevens. Offices were opened in 603 Newhall Bldg., with Dee Essley of the California Retail Lumbermen's Assn. in charge . . . The 1932 Census figures, just in, reported the lumber output at 10,160,000,000 feet, the smallest volume ever reDorted in a vear . . Lumbermen's Post 403. American Legi^on, announced its annual Hi-Jinks for Dec. 15 at the Hayward hotel, Los Angeles. Lumbermeu on the committees included T. B. Lawrence, Don Philips, Russell Gheen, Fred Morehouse, Herman Rosenberg, Stanley Moore, Tom Tomlinson, H. W. Brown, Ed Biggs, Jack Brush, D. J. MacDougall, Bill Cuzner and J. A. McNeill.

PHDRTUSS TUMBTR c0.

Speciolizing in oll grodes of Dry & Green

Internotionql Plywood & Hqrdwood

To Hold Open House in Fresno Dec. 19

Bill Hollis, manager of International Plywood & Hardwood Co., Fresno, along with Sales Manager Dave Pinkham of the wholesale concern, will host a formal grand opening party of the firm's new distribution warehouse in the San l_oaquin Valley, December 19 from Noon until 5:00 p.m. This will also be celebrated as a pre-holiday event for customers, friends and suppliers. Invitations will go to all industry folks early this month'to come view theTacilities offered in servicing plywood users throughout the Central Valley area.

International Plywood & Hardwood Co., Inc., is the newest_building.materials distribution outlet in the San Joaquin Valley. Early this past Summer, Harry Perry, president of the'ivholesale concern. established this olant at 3113 Butler Street in Fresno to offer a full line of-Kambercore doors.

qcARBURGH V

IMPORTED

house also stocks plywoods, hardwoods, mouldings, hardware and other building items for fast service to all Valley cities.

"We extend a cordial invitation to our friends and customers to visit us on December 19 so they will be able to see at first hand our modern facilities and large diversified stocks carried for customer convenience," said Perry in setting the date for the big afraft. "Mr. Hollis and Mr. Pinkham, along with other executives and officials of our organization, will be on board to extend the hand of welcome," he declared.

€oost Gounties Hoo-Hoo Club Annuol Christmos Porty-Dec. 6

H & H Lumber Company's Herb Swenson, president of Coast Counties Hoo-Hoo Club II4, set December 6 as the date for the club's annual Christmas dinner party. The dinner-dance affair was scheduled to get underway at Monterey's beautiful Mary Thomas Inn at 6:39 p.m. with a free libation hour; dinner to be served promptly at 8:39 p.m. Tickets were $8.00 each, which included a free corsage for the better half. Room reservations were placed through Mel Conger, Work Lumber Company, Monterey.

fir doors and Specialty doors to the trade. The Fresno ware-

@;isbes Dou an! Dourg a Slost ffiewy @tlri*tmar

Dubs Hqve Big Foll furnout. qt Orindq

The 119th Monthly Dubs, Ltd., Tournament drew a good turnout of gentlemen (and lumbermen, of course) golfers on October 17, with Brian Bonnington hosting the event. Scene of play was the beautiful Orinda Country Club course, the usual after-tournament banquet also being held at the well known Orinda Club.

Continuing his winning streak was "Doc" White, retired manager of Christenson Lumber Company, with a net 70 scorecard. Close on his heels were R. W. Daniels (72) and Host Bonnington, also 72, who drew third-place position.

In the second and immediate ing a net 68.

Flight, it was Paul Gaboury with a net 66 past president of Dubs, Hollis Jones, scor-

Winner of the Third urer Bill Bonnell. with

Flight was Dubs Secretary-Treasa net 65 scorecard, closely followed

We Solute

the Hoo-Hoo Clubs of the West qnd

JACK S. BERRY of SACRAMENTO

newly elected Supreme Cuslocoliqn

ROUI{DS TUTIBER

Sqn Froncisco

CO.

by Jack Crane (67) and Dubs workhorse, Iiv Lewis, with a net 7L count.

There will be no regular Dubs tournament in December. Ifowever, directors and officers will hold a board of directors tournament and meeting on December 5, at the Contra Costa Country Club for the purpose of scheduling next year's activities.

Blqck Bort Glub Will Hold Annuol Dinner-Dqnce Dec. 20

Gil Sissons, president of Black Bart Hoo-Hoo Club 181, and Masonite's Bill Scott, who will chairman this year's annual Christmas Dinner Dance, have talli'ed a record advance ticket sale for the club's December 20 event, to be staged in the Home Economics building at the Ukiah Fairgrounds. Tickets are now on sale at $5 a copy and members are urged to bring as many industry and non-industry friends as they wish.

Two More Vicegerenf Snorks Nomed

Hugh Pessner, newly appointed Deputy Snark for Northern California, announces two additional Vicegerent Snarks irr his jurisdiction, making a total of 12 for the region. Appointed Vicegerent Snark for the Coast Counties region was Fenner Angell, Pacific Lumber & Supply Co., and for the Shasta Cascade Hoo-Hoo Club was Bill Ruether, Ralph L. Smith Lumber Co.

Riverside Hoo-Hoo Heqr Humor

Riverside County Hoo-Hoo Club 117 met Nov. 21 at Azure Hills Country Club, in the Stag Room, between Loma Linda and Riverside, for a 7 :59 dinner and talk by the noted humorist, lfeenan Elliott, whose dissertation was on "Getting to Know You." New 1958-59 President Bill McDonald preserved order.

228 So. Beverly Drive

Beverly Hills, Gqlif.

BR. 2-4353 CR. 5-6634

650 El Csmino Reol

R.edwood Ciry, Colif.

Eillerson 9-2596

Quqlity Prod.ucts, dqble Service

Dee Essley Will Be Sqnlcr Clous For Industry ChristmqsPcrfy

Santa Claus Dee E,ssley will greet the youngsters fronr LeRoy Boys' Home, lumbermer.r, their wives and friends at the gala annual Christmas party at the Los Angeles Biltmore hotel on the evening of December 11, sponsored by Ho-Hoo-Ette Club l, Los Angeles Hoo-Hoo C{ub 2 and the lumber industry.

Under the guidance of President Jeanne Serviss of the Hoo-Hoo-Ettes, and her committee of Mary Sheldon, Betty Morrill, Marguerite McWhorter, Barbara Speth and Vera Prince, beautiful and practical gifts are being prepared for each of the more than 60 youths who will be guests of the Iumber fraternity at this special event.

At an extra committee meeting held November 18 at the Los Angeles Athletic Club, Snark Don Braley gave a complete resume of the program, which will include Dee as Santa Claus, six acts of vaudeville, a splendid dinner and fun for all the "kids" of all ages.

The hard-working committee responsible for tl-ris big affair includes Bill Smith, George Clough, Jerry Essley, Rex Oxford, Ken Schmidtke, Harry Boand, Dee Essley, Joe Petrash, Freeman Campbell, President Braley, Harold Cole.

Harvey Koll, Rex Wells, Larry Weilancl, Chuck Lernber and Wayne Wilson.

"We need the support of the industry for this worthy cause and we hope that it will be a sell-out," said President Don. "Tickets may be obtained by calling ANgelus 2-4148, Station 9," he points out.

Rate-Position Wanted $2.00 per column inch

All others, $3.00 per column inch

Glosing dates lor copy, 5th and 20th

-HEI^P WANTEDWANTED_ MANAGER

Old Established Yard. Must be TOP MAN

- For DO-IT-YOURSELF Department. Fine Opportunity for RIGHT MAN.

Good Salary. Plus part of Profits.

Address Box C-2818, California Lumber Merchant 108 West 6th St., Room 508, Los Angeles 14, Calif.

OPPORTUNITY FOR PLYWOOD MAN

W-e have an excellent opening for an experienced wholesale plywood salesman familirar with -S.F. Eay area tiade. Position ofieri ferma- nent emp-loymgnt and advancement with large, fast-growing &gani- zation. All replies will be treated in strict confidence.

Address Box C-2814. California Lumber Merchant 108 West 6th St., Room 508, Los Angeles 14, Calif.

WANTED

Girl for General Office work. Must hrow how to figure lumber and be good at detail. San Fernando Valley. Call:

VIC ARMSTRONG

Dlckens !1968 or STanley 3-2296

1742 El Cqmino Reql Phone YOrkshire Mounlqin View, Cqlif. 7-7851

WANTED

Man as Shipprng Clerk for Retail Lumber Yard. Must have ixperience in lumber. San Fernando Valley.

VIC ARMSTRONG

Dlckens 3-1968 or STanley 3-2296

WOMAN LUMBER ACCOUNTANT

Six years' experience in all phases of lumber accounting. Including payrolls, invoicing, financial statements and income taxes, Prefer Northern California.

Address Box C-2815, California Lumber Merchant 108 West 6th St., Room 508, Los Angeles 14, Calif.

AM I WHAT YOU ARE LOOKING FOR?

Have had 13 years' experience in lumber and btrilding materials line. Including Sales, Purchasing and Supervision. Mainly in L. A. area. Old enough to pocsess "Know-Hov/' to fit in anywhere-Sales, Counterman, Management or What Have You-and young enoug:h to have plenty of energ'y and drive. If you want someone of high calibre and proven ability and are located in SoCal area, I shall be glad to furnish a resume.

Address Box C-2817, California Lumber Merchant

108 West 6th St., Room 508, Los Angeles 14, Calif.

LUMBERWOMAN AVAILABLE

Reliable, competent lumberwoman seeks position as bkkpr-sec. or "Girl Friday." 8 year9 lumber experience w/extensive lcrowledge of CREDIT, BOOKKEEPING, PE.RSONNEL, PAYROLL & SECRETA.RIAL DUTIES. Also 9 years outside lumber. SoCal area preferred.

Address Box C-2816, California.Lumber Merchant 108 West 6th St., Room 508, Los Angeles ld Calfi.

-WANTED-

WANTED TO BUY-

Los Angeles area Retail Lumber & Building Material yard. Prefer going concern doing minimum $250,000 gross yearly. Replies confidential.

Address Box C-2798, California Lumber Merchant 108 West 6th St., Room 508, Los Angeles 14, Cdif.

WANTED TO BUY-

ALL ELECTRIC MOULDER-IMMEDIATELY

Contact:

ABORIGINE. LUMBER CO. P. O. BOX 70s FORT BRAGG, CALIFORNIA

-YARDS and SITES FOB SALE/LEASL

DO YOU WANT TO SELL YOUR LUMBER BUSINESS?

Lately we have been receiving an increasing nurnber of inquiries from prospective purchasers of lumber yards in this area. If you want to sell, let us hear from you.

TWOHY LUMBER CO.Lumberyard and Sawmill Brokers 714 W. Olympic Blvd., Los Angeles 15; Rlchmond9-8746

FOR LEASE-

Lumber Yard & Planing Mill. 3 acres paved. Storage sheds and office building. No inventory. Machinery is for sale or lease; 3 moulders, rip-saw, resaw & planer. l,ocated at 32L3 El Segundo Blvd" Hawthorne'

For information cau

ORegon &6104, or Evenings: FAculty 1-2299

We're trying to take a"broad" oieu of the situation, therefore, 0a rDish Aou ell Loads of Cood Cheer for the I,Jeu Yeor

WLo,7 Clout*oo & A*ppr'l4n* /noo

To All My Friends in the Lumber Industry

HAROTD R. COIE

-EOIIIPMEIIT FOR SALL

LIFT TRUCKS FOR SALE

ROSS MODEL 15 LH 18,000 lbs. cap

ROSS MODEL 19 HT 6,@0 lbs. cap . .

GERLINGER MODEL PH 862-130 160OO lbs. cap..

GERLINGER MODEL PH 962-130 18p00 lbs. cap.. 5i100

These units taken in trade on the sale of new Gerlinger Lifts, have been reconditioned and are in top condition- The 18,fr)0 lb. Gerlinger is equipped with a Side Shift and Slope Plier carriage. See them at our Berkeley warehouse. Terrns can be arranged.

BURNABY ANd WILLIAMS

801 Anthony Street, Berkeley 10, California

TWX:OA 506

THo'rnwall 1-3310

HEAVY FOR,K-LIFT TRUCKS

RENTALS AND SALES

MacKay Mill Service

-SPECIAL SERVICES-

BUY _ SELL_REPAIR_ SERVICE

Fork Lifts and Straddle Trucks. Complete shop and field service. Portable Welding, Special Fabrication, Steam Cleaning and Painting. Service Available 7 Days a Week. All work guaranteed.

COMMERCIAL REPAIRS AND SERVICE

1115 North Alameda Street, Compton, Calif.

Phones: NEwmark l-8269, NEvada 6-4805

Everyone Reqds These Poges-Just Like You

Coliforniq Lumber IYIERCHANT-IZE

All Your Wonts Here

822 - 69th Avenue

Oakland 21, Calif.

SWeetwood 8-9428

FOR SALE

Reconditioned Gerlinger Material Carrier, 30,000 lbs. capacity, inside width 69 inches, inside height 78 inches-66" bolsters.

BURNABY & WILLIAMS STANLEY 3-2060 (Los Angeles)

FOR SALE-Kiln boiler, smoke stack, fans, steam pipes, instruments, etc.

Frank Burnaby STanley 3-2060

FOR SALE

'51 Diamond "T" 3-Axle Roller Bed Lumber Truck. Recently reconditioned throughout, including new motor plus excellent rubber and extra wheels with tires. If yotr need a lumber truck, this is an outstanding bargain at $2495.

S&SLUMBERCO.

7lL7 E. Firestone Blvd., Downey. TOpaz l-6701

FOR SALE:

HYSTER' Lumber Carrier, good condition, WILL SELL CHEAP

Write: P. O. Box 83 or Call: TErminal 2-45O4 San Pedro, California

FOR SALE

l-Clark Mule Tractor, Price $525.

CRENSHAW LUMBER COMPANY

194O West l66th Street

Phones: DAvis 3-1337, FAculty 1-1850

FOR SA LE:

IUMBER YAR.D EGIUIPMENT

l-Cut Off Sqw, 14" De Wolt

5 HP., Model GR-5 ond 29 [in. Fr. Rollers *

f-Pfqnsv, Ysles 177

Completely Overhouled

15 HP. Bottom Heod

30 HP. Top Heod

30' Bobbil Beorings

FourJ<nife, Round Heod Also Cyclone qnd Complete

Sqwdust Collection System *

l-Chevrolet lumber Truck

Cob Over, l95l Flqt Bed with Rollers

Heovy Duly Motor, Recently Overhouled

TROPICAL & WESTERN

5165 Triggs Street

Gardena, Calif.

l,os Angefes 22, Colilornirr

TETEPHONE: ANgelus 9-7425

OUR ADYERTTgERS

The A. & B. Lurnber Scles, Inc.

Americcn Hqrdwood Co.

Angelus Hcndwood Co. ..

Arcctc Redwood Co.

Arowhecd Lumber Co.

Arrowhecd Plywood Co.

Arow Mill Compcny

Artesicr Door Co., Inc.

Associated Molding Co.

A$ocicted Redwood MiUs

Atkins, Kroll d C,o.

Atlqs Lum.ber Co.

Hcnsen Foregt Products Co.

Hcrbor Lumber Compcny, Inc.

Hearin Lumber, F. L, Hendriclt Conpcny, I. W.

Higgns Lumber Co- I. E, Hollow Tree Bedwood Co.

Holmes Lunber Co., Fred C, Hoover Co., A. L

Huff Lumber Co, I

Impericl Lumber Co.

Independent Building Mctericlg Co., Inc.

Inlcnd Lumler Co.

Interncrtioncl Lumber & Plywood Co., Inc.

Jcmeson Lunber Co, lohnson d Flcherty .....

Jones Lumber Co., Aady

Kaibcb Lumber Co. ....

Koehi 6 S"r, i"r" w

Koll, Hcrvey

L A. Dry f,iln & Storcge, Inc.

Lcmon Lumber Corrpcny

Lcwrence-Philips Lurnber Co. ..

Iong-Bell Div., Intl. Pcrper Co. ....

Ioop Lumber & Mill Co.

Los-Cal Lurnber Co.

Lumber Scles Co.

Los Angeles Lumber Co.

Lcrr&eth, George B, M

MqcBecth Hnrdwood Compcny ...

Mchogcny Importi:rg Co.

Mcrple Bro*

McrqucrhWolle Lt'hhor Co.

Mcrtin Plywood Co.

Mcntinez Co., L. W. Mcson Supplies, Inc.

Mcx Hmdwood Co.

Medlord Corporcrtion

Meier Lumber Co., Herb

Mineg-Bqndini, Inc.

Moore Dry Kih Co.

M"""i rlriirIr"v i"-l"r c"., tnc.

Mutucl Moulding d Lu.mber Co. N

Neimcn-Reed Lumber Co.

Neth Lunber Scleg, A, W.

Newquist 6 Co., IcrmesW. ....

Nikkel Lum"ber Co,, R, F, o

Ostling Mlg. Co.

Oxlord Lumber Co- Rex P

Pacilic Fir Scles ....

Pacilic Hcrrdwooa Sa"E Co.

Philippine Mcrhogcny Aeso., Inc.

Philips Bros. Lunrber Co.

Phippg Co., The n

Rcry Hill Lurnber Co.

BeEl Lumber Service

Reitz Co., E. L

Bicci d Kruse Lumber Co.

Rosenberry-Butler Lu,mber Scles

Rounds Luzrber Co.

Roy Forest Products Co. s

S&SLumberCompcury

Scntc Fe Lumber, lnc.

Scctrburgh Co., Inc.

Ssim Lumber Co'

S"""ittv F"itti Mcnulcciu*ig c..

Sierrc Lumber d Plywood, Inc.

Simnrong Hcrdwood Lumber Co.

Smith d Co., Herur- A.

Smith Lumber Co., Bcrlph L ...

Smith-Robbins Lumber Corp.

So-Ccl Building Mcterials Co., Inc.

Somerville Plywood Co.

South Bcy Lumber Co.

Southern Cclilornia Lumber Sales

Stchl Lumber Co.

stddcrtir;b"i c"., rtt..

Stctaton d Son, Inc. E. I.

Strcble Lumber Compony

Strqit Door MIg. Co.

Edwcr& Lumber d MIs. Co. . .

Euuco Plyrrood .......

Essley d Soa" D. C. F

Fctirhurgt Lumber Go. of Cclil.

Fcrris Lunber Co.

Fcq Wegt Fir Scles Co.

Fcy Lumber Co.

Fenr Trucking Co.

Fidler's MIg. Co., Iuc.

Fisk & Mcsoa

Foreet ProductE Sales Co.

Forsyih Hardwood Co.

Freemcn d Co., Stephen G.

Fremont Foreet Producta ........... G

Gctmerslon d ftreen Lumber Co. .

Gcrehime Corlrorction

Genercl Lumber d Supply Co, ......

Golden Gcte Lunrber e;.

Gosslin-Hcding Lunber Co. ........

Grect Bcy Lurnber Sales

Greqt WeEtern Lumber Corp

Hcley Bros.

Hcll Co., lconee L.

Hqllinor Mcckin Lumber Co.

Hclbncrk Lumber 6 Plywood Co. ..

Hcnpton Lunber Scleg

Pccilic Lumber Co., The

Pcrcific Lumber Declerg

Pccilic Wire hoducts Co.

Pccific Wood Products Co.

Pqramino Lurnber Co.

Pcul Bunycn Lurnber

Peerless Lunber Co.

Peirce Co., Al

Penberthy Lumber Co,

BUYER'SGUIDE

I||S IIIGEI.ES

Sun LumbEr Conpcny ....NEvodq 6-8331

Tqconc Lumber Soles,

s[il Fn[ilGISGo

Buy fireu

Oxiord, REx Lumber Co.. .....AXniruter 3-6238

Pacilic Fir Scles .RYan l-8103

Pccilic Lumber Co., The ....RYcn l-9321

Pccilic Wood Producls ..MAdison 8-7261

Al Peirce Compqny ......NEvoda 5-24{6

Penberthv Lumber-Co. ...LUdlow3-4511

Philips Bios. Lumber Co. .........HEmlock 5-89{8

Pope d Tclbot, Inc...... ..LUdlow 3-tl5ll

E. L. Reitz Co. .... ........ORiole 3-1270

Rosenberry-Butler Lbr. Scles.........TOpcz l-5120

Rounds Lumber Co...... .PRospect 4-1902

Rov Forest Producls Co, .............STqte 5-ll4l

S. G S. Lumber Co. . ...SPruce 3-2292

Saulord-Lussier, Inc. ...........AXmiuster 2-9181

Sccrburgh Co. ....llfEbster I-15!4

Scrin Lumber Co. .RYm l-2172

Alcn A. Shivelv ......CHcpncn5-2083

Sierrq Lunber d Plvwood, Inc. .STcte 5-1196

Sierrc Bedwood Co6pcnv .........NEvcdc 6-0139

sinnons Hqrdwood Lumber Co.....SPrucE 3-1910

Smith Hcrdwood Co., L. n. .LUdlow 3-4585

Suith, Heman A. ..... .CHqpnau 5-6145

Smitb-Robbias

QualiU Flush Doors Produced in fthe Wesl lor Weslern Users fo Stay Etroight

frlonufoclared Bf Etrail

N(|UU All $trait Doors Are 100% lumber Core And Pressed Under Heat IN OUR TIODER,N

Core Specifications for Flush Doors in Ash-Birch & Beech

tl

-f F-- trh" witt lrim ro I th" wide ol rr I rolidStile:.

End Roils ol lrh" lor 6/8 Dooro or 2t/a" il desited.

r/a" Ve.li.sl Ribr or Bsck Boner qll in Lumber dadoed 3r/2" on cenle. to Gorry 2l llorirontol Ribs 3rh" opqrt. Thele Bo<k Boner minimize worp09e.

2l Horirontol Xibc r/t" wide oll in Lumber dqdoed on 3r/2" cenler for complels ventilqtion qnd ore 3t/.t, opsrl.

Lock Elock: 21" long provided on both rider.

Aff 3/0 x 6/8 x lt/. H. C, Ex. le.ior Doori ore with double lock Block: to occommodqle 5":et bsck.

NEW PTANT

Core Specifications for Flush lloors in Philippine Mahogany ([auan) & Hardboard

.-ilrl t

121"" will t,im to I s/6" wide solid rtiler.

lnd rqil: of l,h" lor Inte.ior D@r! ond 3rh" for qll 3/O Exterior Door:.

t/a" Verli<ol Ribs oll in Lumber ond ore on 3r/2" center, leqving q rpqce between ribz ol 3V".

4 3/16" will r.im ro 4" for <ombined Lock Blockr qnd rtilq on 13/." lo. Interior Docr. All 3,/0 Exlerior Doorr ore wilh double locft Blockr lo o(commodole Lo.kt of 5":et bock.

20Yr" lcngth of Lock Blotks.

s,eugon'g

All Lumber ured ir kiln-dried fo o moxlmum of I0 per cenl moitlurc conlenl.

All Lmber u:ed i: Kiln-dried to o mqximum of lO per(enl mgirlu.e (onlenl.

Our New Germon Hot Press with 5 Openings ond Our New Worehouse Focilities Assure Prompt Delivery From Stock of All Stondord Sizes os Well os On Any Speciol Sizes.

Our sister compony, the Stroit Plywood Monufocturing Co., now produces 60,000 Louon Door Skins Monthly to supply Stroit Doors Also Stroit Glide-A-Fold Wordrobe Doors Avoiloble for Every Decor WE NOW STOCK FIR DOORSGTAZED OR UNGTAZED

STRAII DOOR IIATUFACTURITG CO. 1224 North Tyler Avenue, El Monte, Cqlifornic

CUmberland 3-8125

Wholesole Only

Glfbert 4-4541