The California Lumber Merchant - December 1959

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Ribbon Mahogany, Masonite Hardboard

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Santa Rosa. California

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it's the little th;in$s

"What means this glory round our feet?" The Magi mused, "more bright than morn?" And voices chanted clear and sweet.

"Today the Prince of Peace is born."

"What means that star?" the shepherds said, "That brightens through the rocky glen?" And angels, answering overhead, to men."

"How about printing another Christmas story about Doctor Luke?" writes a reader. "You haven't had one for several years."

It has always been the opinion of this writer that if the Christian world could achieve a truer and clearer idea of what Jesus looked and talked and acted like, it would better understand His success; might better understand how that Hebrew youngster from the wild land of Nazareth could upset the world-then, and from then on.

Let us go back to the first appearance of Jesus as He started out on His great mission. He was an unknown, nameless young man. fle was clothed in the garments of the poor. He had not a dime to His name. He had no one to sponsor Him, nobody to recommend Him, nobody to explain Him to those He met.

As He walked along the countryside, there were in evidence twelve of the leading citizens of that community. They were men of comparative importance and consequence, men of family, each with his own path in life to travel.

And all that this young man from the outland did was say to each of them: "Come with me."

It is not recorded that a single one of them asked who He was, where fle was going, why they should follow IIim, or who did He think He was anyway? They simply laid down all that they were doing and followed Him. {<*r<

Now just in common-sense fashion, let us 35k eulsslys5what sort of young man must He have been? Can there be, in light of the above, any doubt that He was the most impressive, inspiring, thrilling, stimulating, magnificent human that ever walked this earth? Doesn't it seem that He must have been beautiful as men had never been? That He had something-and lots of it-never seen before on this earth ?

Kahlil Gibran, in his book, "Jesus, the son of man," says that there was "melody in His voice and armies in His gestures," and that He "walked as no man ever walked, and talked as no man ever talked."

Gibran also says that "His speech was simple and joyous, and the sound of His voice was like cool water in a land of drought."

If we could get that picture in mind, we might understand at least in part how He could overturn the religious world. Grandeur, strength, melody, joy, inspiration, enthusiasm-all flowed from Him as from a mighty river. For this is the Man He just had to be.

The story of Christmas to us from the Book of Luke. Luke was one who came after, a practicing doctor in the city of Antioch until Paul came along preaching the gospel of Christianity. And Luke followed Paul all over the earth and until the death of the great Apostle. After which he wrote his Book of Luke, in which we find the story of Christmas. Here alone do we find Christmas-with the stable, the manger, the angels, and the shepherds with their heavenly chorus.

And besides the storj of*Cfristmas, Luke tells other beautiful stories, found nowhere else in the Bible . . such as the Prodigal Son, the Good Samaritan, the repentant thief.

The Book of Luke, in which we find the story of Christmas, was really a long letter written toa Roman scholar named Theopolis. And so we know that this book was a letter written by a Greek doctor, to a Roman scholar, about a Jewish carpenter.

And the heart of that book was the birth of a baby boy in a stable in Bethlehem who was to become the great Wayfarer. And Christmas celebrates that birth.

-Lowell.

THE LUMB

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11 . DECEMBER I. 1959

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Vagabond Editorials by Jack Dionne.------Mv Favorite Storv----.-.----N6w Product Information---..---.."---."

-4U "/ U,

The Publi,sher anil stafr of The C/LLIFoRNIA LUMBER MERCHANT lnpe gou tuoill like the 79ffi Christmas Annrnl uhich ue lwoe preparcd, fot gou; hope that gou oill frnd in it mang dories and pichnet tlrtt please anil inform gou, We belieoe seoeral ol ou Adoeftiserc haoe come up uith nme beautiful artuotk and. copg this gea4 and each of the paid Grcetings in this big, isste cafiies & warm and cheering message to each penon in this kinil atd. tdenillg inilustry, The Decembet 75, Iantmry 7 and eailg eucceed.ing issues uill carry morc of the annual stories frcm the lumber associatians, forecasts bg uise heails ol the business gear ahead, and the other big lear-end neus. The recent annual meetinge of the Natianal Lumber Monufacturcrc Atsrn,,, the National Build. ing Material Distributors Asan,, and th.e iuat-ended. 6th annual Erposition ol the National Retail Lumber Deal.ers Assr.. wiV be rcpofied in the nert issues.

As gou tum thc pages of this iswe, ahoags our gear's biggest publishing effort, ue hope gou mav find many things n uplift, educate and, entefiain. That, uith our most heartlelt uishes for gour Happiness in thia Blessed Season, is the uish of all of us here.

-lqne Ad.ams, Max Cook, Marie Diclcson, lack Dionne, Rog Guioer, Ole Mag, Reed, Porter and, Ruth Richards.

FHA to Require Grade-llarking of Board and Framing LumberApril l, 1960.-.-.-..Northwest Hardwood Association Launches Dynamic Promotion Program...-.The Pacific Lumber Company Tallies 90 Years of Active Lumbering--

"Better Proffts Through Bettdr Merchandising" Theme of l0th SCRLA ConferenceCash Sales Soar, Spediah Sell Out at Openin-g of Phoenix "Lumberteria".-.-.--.---.-...

Sterling Lumber Leans on Managers' Advice in Operation of Towns' Yards-........

New Component Building System May Cut 50Vo trom Conventional Time.-.-.-...

Millwork eonvention Ad;isdd to Send Informed Specifier to "Sell" Architect....-

"Why Hasn't the Lumber Industry Done Better Than It Has?"-..-..--..-

Record $55 Billion Total Expecte? in 1960 Construction Expenditures--"..---------------

His Faith in Future of Lumber as "Van" Fullaway Retires from Industry--.---.-.....----

Lumber Manufacturers'President Suggests "l0-Year Industry Improvement Plan"---------

Old Customers Find New Location of Aisthorpe's Yard in Chico.---..

"Creative Retail Selling" by Dealers Urged to Capture E Now We Can All Get to Workthe Housewives Have Geito Work-the Have Spoken!.--.---

Commandments of Advertising by the Federal Trade Commission (Courtesy L.M.A.N.C.)--.----------------

New "Fireproofed" Wood Building Can Compete -with "Substit-utgs

"What's in Glue-Laminated Timbers for Wholesaler?"by Ed Fountain..--.

"The Best Selline Characteristics-Kindliness"-An Editorial...-..--.-.--

Northwest Dealeis' Head Tells Seattle Hoo-Hoo "Wood Is the Word for '60"-.------

"What's the Costliest Mistake a Salesman Can Make Today?""......

Credit and Installment Sale (The Unruh Act, effective Jan. 1, 1960)--------...

N.L.M.A. DIRECTORS ACT TO PROMOIE GR,ADE'i'IAR"KING. PROTECT INDUSTR,Y

Washington, D. C.The National Lumber Manufacturers Association moved to increase public acceptance and understanding of lumber industry grade marks at their 1959 annual meeting, Nov. 9-12, at the Statler Hilton hotel. The NLMA directors:

1. Urged the Federal Housing Administration and private lending agencies to require grade marking of all framing lumber used in home construction backed by FHA and other mortgage guarantees. The NLMA recommendation supported a later announcement by FHA Commissioner Julian Zimmerman that all ,framing lumber used in FHAinsured housing mustbe grade marked, effective next April 1.

2. Directed NLMA staff members to "take all steps pos(Continued on Page 111)

(From the Bulletin of the Lumber Merchants Assn. of Northern California)

FHA COMMISSIONER JULIAN ZIMMERMAN has announced that, efiective April l, 1960, all board and framing lurnrber used in housing built under FHA inspection will have to be grade-stamped. Although the announcement says "all framing lumber," Zirnmerman, in his talk to lumber dealers attending the National Association meeting in Cleveland, stated "all board and framing lumber." The chief architect in the San Francisco office also said boards would be included in the ruling.

Heretofore, each of .FHA's 75 insuring offices have had the option of making this requirement and it has been in efiect in 12 locations. The ruling ,requires the lumrber to be identified by the grade-stamp of an association or independent inspection agency qualified to grade stamp the species. This will not afiect lumber going into Title I jobs.

This is something your Association has been working on for a long time and several resolutions adopted by your Board of Directors in the past to take this step have rbeen repeatedly sent to FHA and VA officials both here and in Washington. D.C.

This, along with the requirement carried in the lJniform Building Code and ordinances passed by several counties should help to clean up a lot of practices that were hurting the industry. Many of our members have been carrying only grade-stamped lumber in stock and have benefited by making a strong point of it in their advertising. Why wait until April when you can start a grade-stamping promotion right now?

(From the Bulletin of the Southern California Retail Lu,mber Association)

Housing Commissioner Julian H. Zimmerman, speaking at a meeting of the NRLDA at the Pick-Carter hotel, stated, "A11 softwood framing lumber going into houses with FHA inspection mortgages after next April 1, will have to be identified by grade-mark of an association or independent inspection agency approved by the American Lumber Standards Committee." He pointed out that grade-marking already is being used on a mandatory basis in 12 of FHA's 75 insuring offi.ces.

Mr. Zimmerman went on to say that, while particular grades of framing now are requited rby minimum property standards, FHA Inspectors are not lumber graders and should not be placed in a position of arguing with builders over grades, The announcement by Mr, Zimmerman was vigorously applauded by the lumber dealers present. Mr. Zimmerman said the immediate effect of the FHA action will be good for the consumer, the lumber dealer and the building industry.

Mr. Zimmerman recently issued instructions for all agencies to drop all reference to "Title I." "Henceforth," he said, "all news releases and other materials originating with FHA will refer to the Home Improvement Loan Insurance Program as the FHA Property Improvement Program, which will probably become known in industry circles as 'PIP'." The action was taken to disassociate FHA's program with the scandals which developed in New York City in connection with the Public Housing Authority. The scandals were in connection with "Title I of PHA," which sounded too much like "Title I of FHA."

Northwest Hordwood Associotion Sees Boom Times; Lounches Dynomic Progrom of Annuol illeeting

Special to The CALIFORNIA LUMBER MERCHANT

Hardwood leaders from the entire Pacific Coast gathered at Longview, Wash., this Fall to take stock of their expanding industry and see what the future holds for them. More than 80 gathered at the beautiful Monticello hotel, representing every facet of the industry and trade from timberland owners to furniture manufaq1u1s15-l6ggers, kiln operators, pulp and paper producers, sawmill operators and distributors. Southern California was well represented by leading wholesalers.

High spot in the meeting was the launching of a quality coltrol program headed by the three-time past-president, Emmet J. Nist, of Seattle Box Company. This undertaking envisions a study of every phase of timber growing, selective logging, sawing and finishing, drying and distribution. Nist announced his committee as follows:

H. I. McMunn, former methods engineer, Weyerhaeuser Company, Longview (retired) ; James Brooks, Western Hardwoods, Inc., Port Gamble, Wash.; Joe Burkle, superintendent, Educators Mfg. Co., Tacoma (schoolroom furniture) ; Robert McGregor, West Coast Hardwoods, Ltd., Vancouver, Canada; Milan A. Michie, Stahl Lumber Co., Los Angeles; Everett M. Olsen, J. O. Olsen Mfg. Co., Eugene, and Ed Slattery, Slattery Hardwood Co., I-os Angeles.

Nist pointed out that by bringing representative California wholesalers into the program, the exacting requirements of their furniture and other buyers can be passed on to the producing mills to bring about more consistent standards of quality to meet precise specifications.

The first step will be the immediate revision of the Association's study of "The Management of Red Alder in the Pacific Northwest" (first published in July of 1957) and to make free copies available to all interested. The staging of the second of a seiies of grading schools will be scheduled for next Spring.

Following the meeting, the Association organized two sawmill clinics-at Longview, November 2-3, and at Everett, No-

A New Order ls Born

At the annual meeting of the Northwest Hardwood Association, Harry O. Mitchell, secretary-manager since its founding, launched a new organization: "The Ancient Order of the B.O." It has all the ear-marks of Hoo-Hoo, with that organization's weird nomenclature out of "Alice in Wonderland," and it should, since Harry is the official "Caterwauler" of the Seattle Hoo-Hoo Club. "Caterwauler," by the way, is derived from the old Danish rootwords meaning a he-cat and "he who howls."

Harry related how it came about. He told of having a boat .on the Columbia River during the depression years which had been dubbed the "Halitosis" by reason of having been built near the out-pouring of one of Portland's trunk sewers into the Willamette River.

Last Spring, he acquired an ancient, beat-up, former rumrunner and undertook to rebuild it himself. But before that job was done, he invited Dr. Donald H. Clark, the dignified authority on forestry and forest economy of the University of Washington, to help him navigate it from its old moorage on the Duwamish River across Elliott Bay and through the government locks into his new moorage at the Salmon Bay fishermen's terminal.

Despite the old, rusted engine, they took off with a load of high-test gas and ran down the river like a bat out of hell. But, right smack in the middle of Elliott Bay, the critter quit with an over-heated engine, burned-out exhaust line and noxious fumes filling the cabin. Right then and there, Harry decided to name the boat the "Halitosis IL" (Puget Sound skippers in sail call all power boats "stink-potters," so it was appropriate.)

Nothing to do but seize a pair of Indian paddles, squat in the lowJying stern and work like galley slaves pushing that tonand-a-half hulk half-way across the bay to a safe haven. And there she lay for a week until Harry could make emergency repairs and take her on to his new moorage.

Weeks of toil in odd moments away from his arduous job with

Donold Clork, Secrefory Horry O. Mitchell, President Poul Borber on fhe plotform q5

Speoker

K. R. Michel reporls o 37% increose in NHA membership this yeor

vember 5-6. Both were well-attended, with Fred Malcolm, in charge of Sawmill studies of the U.S. Forest Products Laboratory, Madison, Wisconsin, as instructor, and John Sullivan of Simonds Saw Company, Portland, dealing with the selection and care of saws and trouble-shooting in the mill.

Paul A. Barber, Oregon Alder-Maple Company, Willamina, Oregon, was elected to a second term as president. Henry G. Campbell, manager of Pacific Denkmann's Pilchuck tree farm at Arlington, Wash., was elected vice-president, and K. R. (Mike) Michel of Michel Lumber Co. (wholesalers), Oswego, Oregon, as treasurer to succeed Harry P. Caldwell, Seattle broker. who was honored on his retirement after over four years' service with the Association's distinguished service award.

Milan A. Michie, vice-president, Stahl Lumber Company, Los Angeles, was elected to the board of directors with James

the Northwest Hardwood Association brought about a luxury cabin cruiser, with shining new brass and chromium parts, mahogany flying bridge with western alder on the instrument paneland an engine that ran like a well-oiled watch.

Then Harry invited the president of the association, Paul A. Barber, up from Willamina ,for a brief visit, to go on a cruise with him. They navigated the locks and sped merrily out into the sparkling waters of Puget Sound, cruised around a rbit and returned. But just outside the upper locks, they ran out of gas and were caught cold in the Lake Washington Ship Canal with traffic nrilling around like unto the Sunset Strip.

Another trial with paddles seemed to be the solution. But Harry haii forgotten his cabin keys and both paddles and oars were locked up. Paul, with rare resourcefulness and initiative, seized a sawed-off broom lying in the stern and, like the Crusader of old who whipped his enemy with a broken sword, actually paddled the craft to a nearby marina.

As they pulled in, Paul remarked: "I've heard a lot about ships being blown out to sea but I'll bet this is the first time one has been swept in!"

Harry related these experiences before his hardwood colleagues assembled at the Longview convention and proposed the creation of a new order-"The Order of the Broken Oar." Quipped Don Clark, out of Robert Service, the poet-laureate of Alaska:

"And he rowed her ashore, With a rbroken oar, And sold her to Dan McGrew," from "The Hermit of Sharktooth Shoal." He stressed the fact that the "oar" quoted should not be pronounced with a "w" as Service intended it!

Harry presented Paul with the selfsame broom, gaily wrapped up in tissue paper and a ship's hawser and dubbed him "The Master of the Sawed-oft Broom." Ife presented Don with an impressive captain's hat, embellished with scrambled-egB gold, and named him "The Captain of the Broken (w) Oar."

Brooks, president, Western Hardwoo_ds, Inc., Eort G19bl9, Wash.'\tctor L. Nelson, president, Goodyear Nelson Hardwood Lumber Co., Inc., Sedro-Woolley, Wash., and L. R. Smith, president, L. R. Smith Hardwood Co., Longview and Los Angeles, were returned to another three-year terms a-s directors. Harry O. Mitchell, Seattle public relations counsel, was retained js secretary-manager and commended for his service since the Association was incorporated in 1955.

Dr. Donald H. Clark of the Washington Institute of Forest Products, technical consultant for the Association, was elected "Mr. Hardwoods of the Decade" in recognition of his long years of devotion to the hardwood interests of the West'

Key-noter for the meeting was Roch Bradshaw, recently retireh as publisher of "Crow's Lumber Digest," who had- just returned fiom several months in Europe observing the latest develooments and trends in lumber and wood and veneer manuficture.

Bradshaw charted the ups and downs of the American furniture industry over recent years and pointed oqt,lrow it is geared to hardwoods. He cited the good year of 1955 and said that 1959 had been a peak year. "It towers far above the one reached in late 1955. 1959 has established a startling record and this high rate of production has been reflected in the demand for western hardwoods," he said.

He pointed to uniform quality and quality control as basic to success but added that these factors are no longer enough in today's competitive battle. "You've got to study your markets, study your customer's needs and find out how to satisfy him better than your competitor," he declared.

"There's no mystery about merchandising. It's just doing things to make.your. customer._want.your prod.uct more than

ike uniform quality and quality your competitor's. It's things like uni{orm a control. The fir industry has been learning this I industry ing lesson and recent years have brought about such things as double-end trimming, waxed ends, and end-printing and branding, as well as packaging.

Dr. Donold H. Clork (qt mike) wos nqmed "Mr. Hordwoods of the Decqde." Others qround the toble ore Jock Pfeiffer, Horry Coldwell, Emmei Nisl ond (ot end, with secrefory)

"The fir industry's markets are going to feel the effects of tishter monev and higher interest rates. IJnder such conditions, it"would not-be surpr:ising iffir mills in a position to make the switch were tempteh to iwing over to hardwoods occasionally to take up the slaik. Furthermore, as long as western hardwoods are enjoying a strong and steady demand, other operators may feel inllined- to get into the hardwood business with new mills. This would mean not only more competition for logs, but more competition for customers. And.,certainly these p-otential.new opeiators, if they are smart, will turn out a product of high, consistent qualitj' and will do a top job of merchandising and selling.

"We are about to enter the 1960s, a period touted as a boom(Continued on Page 114)

CHRISTMAS EVE IN SONORA, 1859

St. James Episcopal Church in Sonora is one of the most beautiful landmarks of the historic Mother Lode. Built in 1859 within a stonds throw of the Big Bonanza Mine, it is still in active use.

The Pocific Lumber Compqny Tollies 90 Yeors

By J. J. "Jim" FARLEY

among the few who began to re-seed its cutover lands; it a ^ah+rrr' aan

,,,r.^-

r*_.:-_ .^ introduced less wasteful logging methods.

The time was a century ago, .when men.were tryin-g to '"T:i:;"i;:'?J1'j:tJ'o','"11'il*"lil,1"ii;0., industry is find a way to handle the tremendous logs which came fiom the Redvriood trees- Lumbermen stll iad j" p1.: ."p ,r,. ::i.rtj",;,T;;::,1,1,.f:; ?j,t"rf*11?3.'tltt'f:lif;: tt ["r?1 redwoods and satisfy themselves with the firs which-were interspersed.,oo"gilra',,. 'E rrrr wrrrL' wcr€ Company is in the vanguard of its branch of the industry,

As the years passed, the ingenuity which is the mark of looking to the future with a confidence born of 90 years in the t:ue logger-6ega., io pry dff and "they started harvesting 'nilffiltttta true conservationist today. It extends its inter- the. Sequoias'.Many new enterprises.!p{lns-up with^this est beyond its material resources: it conserves men. Father end in view. Among them was The Pacific-Lumber Company, which was inSorporated in San Francisco just ninety ?;,f.;',1*t",ffilll;t"";:":;ATfiij;ji; il3"?:ff?lil"i y"flf^lflo:.. children"of former employes can be found on thl rollsl s.iff,'.#; .i''fllflloiiT'.'1"*;'""ftT'.iJ"i''i ;?'ii: *.Yf?"il3J1l:"rf*i: y*t,i:'Jif ffi'f',f,:t ji'fi.; most infinit-e -expanse and with few people'- 9"1y-men of over in 1905, were experienced woodsmen from Maine, via vision could foresee what was to come withina hundred v.'... why ;h;;ld- they be concerned with conservation, $:'*n"l:f

whatever that was ! ,r:^-:^+ i- ir^ ^--,- river, they were never unmiid-ful-of the welfare and

But the redwood was quite a conservationist in its own ;i';;:;';J right. It grew so large that men were not able to handle it of their men' io? , ro'g--ti-". th;;:, when men round ways to get the logs

to their mills' the tree made it costly by demanding tfie conclitions. They encouraged improvement in living condi- largest and most expensive equipment available. So if took capital, and lots of it, to become a redwood manufacturer. tions in the company town which is still known as the As a result, operatio's were grealy restricted in number prettiest and cleanest industrial town in the country' The as compared *ittr other spe.cieJ

Thus the trees continued to conserve themselves. Their natural reproduction from stumps and roots as well as from tinuous employment' And they originated special induceseed also'contributed to conseivation or the species even #;1t ,,',['.1,.1i,i.f;ffi*,lffirili]L?,lri"Tfl:l'::ff,"p6lil though mal as yet had no special interest in that line. l9lg.

But it's different today, and it's_been d-ifferent for years. ifi. incorporators of the original company were two tim_ Pacific survived the early years- whe! only the heart.wood bermen .r"-bd Wealherbe" "rrd M.pherionjwho discovered was considered lumber, when it had to be twelve inches .'_t-tl lttt.tt,t',ttot,l' De f,wervc rrrcncs an unusually good stand of timber near the site of Scotia, wtde to be worth shipping, and when there was not even " !h. headquirt?r, oi Th. pacific Lumber Co-p..ty i"a"y. tnougnt oI waste' They were able to interest W. C. Ralston, o.r. bf tie fabu-

A-s- time passed, men of vision came to see that there lous- Comstock Lode mining figures, in financing them and could be an end to the timber supply unless something was the threje ,.t "p t1-,"1. .o.p&"tTorr. done, and various steps were taken to meet the remote Ralston *".'rro lumberman and there is no record that he threat of scarcity. Pacific was in the forefront of such effort. ever saw the timber which the company took over. How_ Conductingproduct research at the turn of the century, it ever, he supplied the operatingpersoinel'who built the railrvas the first to try kiln-drying redwood lumber; it was ' (conting-ed il-prrgg j+)

About our Author" tim" Forley

"Jim" was born in New Brunswick, Canada, in 1895 and moved to Eureka, California with his parents during 1911. He graduated from Fortuna High School in 1913, entering the University of California the following Fall. Jim's entry into the lumber business came during the following three years while he attended U. C. and worked during the Summer months at Hammond Lumber Company in Eureka.

Jim's 4Z-year-long association with The Pacific Lumber Company began during December 1916, when a friend in Pacific's engineering office advised him of an opening at the Scotia office. He got that job on January 2, 1917, but requested a leave of absence shortly after to enlist in the l44th Artillery. During the

next two years, Jim rose to the rank ol while, considered making the Army hir army buddies finally convinced him tha so he took pen in hand to write Pacifi come back to the company . but onl ance of a crack at the first sales job to < back on this letter now, smilingly ackn, been a little cheeky on his part, but Donald, then vice-president of Pacific Jim's letter and liked it. Jim rejoined Scotia during 1919, and a few months I the San Francisco office when Fred La join Wendling-Nathan. So with less thi San Francisco office, and a "break-in" Jim hit the road in a 1918 Buick calling Pacific's oldest employee in years of s just about every position in the TPL ordinator, assistant salesmanager and ar ager. His present job as advertising rr Jim because of a long interest in the During the years he has been on varior of the California Redwood Associatior long-standino member, and has headed promotions for the Association.

ol Znd. lieutenant and, lor a his career. But a couple of hat the future was in sales. :ific that he'd be willing to >nly if he could have assuro open up. Jim, in reflecting knowledges this might have rt it worked! Donald Macfic, somehow got ahold of rd Pacific at his old job in s later got that sales job in Lamon left the company to than 6 months' duty in the in" trip with Fred Lamon, ng on Valley dealers.

f service, Jim has since held L sales office, including coassistant general salesmanmanager comes natural to e mechanics of advertising. ious advertising committees ion, of which Pacific is a :d a variety of projects and

Jim, who will be retiring in August Francisco Commercial Club and, of Concatenated Order of Hoo-Hoo. His h home, garden and church, not to mentir in the promotion and development of a Yuba Mining Company.

st 1960, belongs to the San f course, the International ; hobbies include his family, rtion a little special interest a gold mining concern, the

'Better Profits Through Better ftlerchqndising'

One can only agree with the way Orrie W. Hamilton summed it up in the Bulletin to his members immediately following the 10th Annual Retail Lumber Dealers Conference at Palm Springs, November 4-6. Said the executive vice-president of the Southern California Retail Lumber Assn.:

"The Conference was a terrific success, thanks to our very capable speaking staff and to Homer Burnaby, who presided, and to the co-chairmen who assisted him in carrying out the program. Our only regret is that we could not have spread out our program over another day and used some more of our very wonderful industry talent.

"We have so many fine young people in our industry who are on the ball and doing an excellent job of merchandising. Most of them were at the Conference and a number of them took part in the program. They are taking their rightful place in building their communities, raising their families, and making our industry one we can be proud of."

The theme of the 1959 Conference was "Better Profits

Lawrence and Constance Adams

Eagle Rock Lumber Co., Inc., Los Angeles

Buz and Carol Ann Anawalt

Anawalt Lumber & Materials Co., Pacoima

Hal and Frances Arrawalt

Anawalt Lumber & Materials Co., Pacoima

Ralph and Helen Baker

Barr Lumber Co.. Santa Ana

Ed and Laura Ballantyne

Signal Lumber Co., Inc., Long Beach

Guy and Emma Barnett

Rossman Mill & Lbr. Co., Ltd., Long Beach

George and Rusty Barr

Barr Lumber Co., Santa Ana

Wilbur and Joie Barr

Barr Lumber Co., Santa Ana

Ben and Mildred Bartels

Peoples Lumber Co., Ventura

Austin and Nellie Batchelder

Rossman Mill & Lbr. Co., Ltd., Wilmington

Howard Baumgartner

Carlsbad Lumber Co., Carlsbad

J. Eric Beckstrom

Arcadia Lumber Co., Arcadia

L. A. and Ruth Beckstro,rn

Arcadia Lumber Co.. Arcadia

Frank Bergstrom

Hammond Lumrber Co., Los Angeles

Ted Bolte

Barr Lumber Co.. Costa Mesa

Jack and Helen Brooks

Joslin Lumber Co., Torrance

Stanley and Yvonne Brown

Chandler Lumber Co., Van Nuys

Norbert and Claire Bundschuh

Myrtle Avenue Lumber Co., Monrovia

Ilomer and Dorothy Burnaby

Sun Lumber Co., San Pedro

Nick and Lily Carter

Carter Mill & Lumber Co., Los Angeles

Neal Chadbourne

Valley Lumber & Supply Co., Indio

Dick and Virginia Cords

Merchants & Manufactu,rers Assn., L. A.

Bill and Marilyn Cowling, Jr.

Dixieline Lumber Co., San Diego

Bill and Mary Cowling, Sr.

Dixieline Lumber Co., San Diego

Miles and Sally Davidson

Sun Lumber Co.. San Pedro

Don and Jo Dayen

Sun Lumber Co., San Pedro

Pat and Marjo'rie Deardorf

Peoples Lumber Co., Ventura

Frank and Jeanne Doepker

Mullin Lumber Co., North Hollywood

Joe and Leona Fitzpatrick

Consolidated Lumber Co., Wilmington

Through Better Merchandising," and if any dealer present failed to learn a whole lot from the earnest, straightforward speakers who talked informally as among friends, then he could only have been deaf AND blind.

Many of the dealers gathered the evening before in order to be on hand for the directors' breakfast meeting at 8:00 a.m., November 4. Ilomer Burnaby, president of the Sun Lumber Co., San Pedro, and senior vice-president of the SCRLA, was tlre presiding officer of the Conference in the absence of President Gilmore Ward of Ward & Harrington, Sahta Ana. Dealer Burnaby did indeed do an excellent job.

The first business session convened at 10:00 that morning in the theatre of the comfortable El Mirador hotel. John Ganahl, co-owner of the Ernest Ganahl Lumber Co., Anaheim, was programmed as chairman of the morning session.

Frederick H.Ktanz, general manager of the Golden State Lumber Co., Santa Monica, was the first scheduled speaker. Dealer Kranz's excellent talk, excellently delivered as al-

Rosfer of Delegqfes to the I Orh Annuol Reroil Lumber Deolers Gonference

El Mirador Hotel - Palm Springs, Calif. November 4-6. 1959

Erik Flamer

So. Calif. Retail Lumber Assn., Los Angeles

Tom and Catherine Fox

John W. Fisher Lumber Co., Santa Monica

Paul and Vera Fritchey

Palm Avenue Lumber Co., Alhambra

John and Catherine Ganahl

Ernest Ganahl Lumber Co., Anaheim

Greg and Nan Gartrell

Santa Barbara Mill & Lb.r. Co., Santa Barbara

Oscar and Alice Gibbs

Gibbs Lumber Co., Anaheim

C. Dungan Gibson

Gibson Lumber Co., San Bernardino

Orrie and Louise Hamilton

So. Calif. Retail Lurnrber Assn., Los Angeles

Bob and Joan Hansen

Mullin Lum,ber Co., Los Angeles

Frank and Juanita Harrington

Ward & Harrington Lumber Co., Santa Ana

Stuart and Katherine Harris

Lounsberry & Harris, Los Angeles

Bob and Marie Harvey

Ward & Harrington Lumber Co., Santa Ana

Steve and Edithe Hathaway

Oceanside Lumber Co.. Oceanside

W. N. Hathaway

Oceanside Lumber Co., Oceanside

Laurence and Dorothy llenderson

Ward & Harrington Lumber Co., Santa Ana

Ralph Hill

Owens-Parks Lumber Co., Los Angeles

George and Mary Catherine Hinkle

Consolidated Lumber Co., Wilmington

Paul and Jean Hollenbeck

Lumber Service Co., Burbank

Leo and Mildred Hubbard

Hayward Lumber & Investment Co., L. A.

Wallace and Dorothy Hull

Hull Bros. Lumber Co., Canoga Park

Wayne and Donna Hull

Hull Bros. Lumber Co., Los Angeles

Frode and Hgriet Kilstofte

Rossman MiJl & Lbr. Co., Ltd., Wilmington

Jerry and Bdtty Knight

San Fernando Lumber Co., San Fernando

F. W. Knutson

San Gab,riel Valley Lumber Co., Temple City

James Kohler

Rossman Mill & Lrbr. Co., Ltd., Long Beach

Lowell and Kay Kolb

Mullin Lumber Co., Los Angeles

Fred and Alice Kranz

Golden State Lumber Co., Santa Monica

Leon and Lorraine Lauderbach

Ward & Harrington Lumber Co., Santa Ana

Carl and Marion Laughlin

Mar Vista Lumber Co., Mar Vista

Dick and Kathryn Learned

Learned Lumber Co.. Hermosa Beach

George Loos

Gibson Lumber Co., San Bernardino

Belton Love

Chandler Lumber Co., Van Nuys

John and Muriel Manning

Myrtle Avenue Lumber Co., Monrovia

Wiley and Louise Manning

Manning Lumber Co., El Centro

Bill and Lucille Marmion

San Gabriel Valley Lumber Co., Arcadia

Jim and Fran Martindale

Barr Lumber Co., Santa Ana

Russell and Thelma McCoy

McCoy Lumber Co., Hemet

Kingston and Vera McKee

Forest Lumber Co., Pasadena

Wayne and Charlotte Mullin

Mullin Lumber Co., Los Angeles

Jim and Mary Nelson

Buena Park Lum'ber Co., Buena Park

El Newkirk

Chandler Lumber Co., Van Nuys

Lloyd and Beth Olson

Crenshaw Lumber Co., Gardena

Francis and Marie O'Sullivan

Rossman Mill & Lb,r. Co., Ltd., Long Beach

Bob Reed

Barr Lumber Co., Santa Ana

Ralph and Lela Russell

Consolidated Lumber Co., Wilmington

John D. Sullivan

\Vestern Lumber Co., San Diego

Dick and Lois Swank

Ward & Harrington Lbr. Co., Garden Grove

"North" and Marian Swanson

Eagle Rock Lumber Co., Inc., Los Angeles

Walt and Grace Taylor

Walt Taylor Lumber Co., Arraheim

Larry and Mary Louise Van Order

Blue Starr Lumber Co., Lynw-ood

Dean Votruba

Chandler Lumber Co., Van Nuys

Hugh and Gertrude Wilhoit

W. E. Cooper Lumber Co., Los Angeles

Ray and Jayne Willson

Peoples Lumber Co., Ventura

ways, on "Quality Control" contained nuggets of information for his fellow retailers and highlights from it will be presented separately in a later issue as it deserves.

(Editor's Note: While a few pungent paragraphs from several of the talks are presented here, the topics and the discussions that followed are rightly the privilege of the attending members of the Southern California Retail Lumber Assn. only, and more than a sample of the gold gleaned at the Conference should not, naturally, be given general circulation in these columns.)

In his splendid talk on "Costing Sales Tickets," Neal Chadbourne, vice-president and general manager of the Valley Lurnber & Supply Co., Indio, shared with his brother dealers his recent four months'actual experiences in costing tickets. He described his method of coding his hardware items, how he learned the cost when the ticket was extended, where it is entered on the ticket and the percentage points. He said it is hard to keep on top of everything with the thousands of items in a retail yard but easy to keep tab on lumber, cement and large items. Chadbourne cited the disadvantages as tl-re time it takes to post, extra manpower, etc., as well as different prices on different grades.

One definite advantage though, he said, was "You don't have to wait for the Inventorv oeriocl to knolv your results !"

"Everybody has concentiaied on reducing overhead," Chadbourne said, "Now rve must turn to accounting tools as a lneans of increasing gross profit."

Hal Anawalt, vice-president of the Anawalt Lumber & Materials Co., Pacoima, one of the brighter young men in tl.re business, titled his topic, "\Vho Said Low Man on

Totem Pole?" He made his points in chatty style and showed some terrific color slides to back 'em up. "Selling lumber is not like selling cars," he said. "When a contractor enters your store, you know he's going to BUY. Only price is the item-you must be low man on the totem pole to get his business."

It was a mind-opening experience to hear the young dealer detail his step-by-step rnethods of ingratiating the customer rvith the yard-of making a friend and future customer as well as a present customer. "And build the load the way he WANTS (and will use) it !" young Anawalt declared.

He conclu

Left: J. Eric BECKSTROM. t. A. BECKSTROM, Sr., Mrs. BECKSTROM (ot reor) ond lheir guesls

Right: Howord BAUM. GARTNER, Gerfrude wttHorT, Hugh wltHotT

Left: Russ McCOY (ot heod of toble), Gerry KNIGHT, Bernord ANAWATT, sr. lodies ond guesls

Risht: Mrs. Fritchey, Mrs, Sondefur, Poul FRITCHEY, Roy SANDEFUR

an interesting point on the way the $irffi

Hol ANAWAIT, Choirmon Homer BURNABY, Frederick KRANZ, Neol CHADBOURNE

yard stacks sheathing-in 1,000 units during slack times. It makes for quicker delivery.

The morning session concluded with a showing of "The House That Came to Life," a movie produced by Life magazine, and shown to the dealers by Kent Weld of the magazine staff. It detailed how an eastern dealer went after the business for his yard in his town.

One of the always enjoyable buffet luncheons was served poolsicle the first afterttobn at El Mirador' The food was good and the appetites sharpened by displays of the latest

treasurer of the Dixieline Lumber Co., San Diego, was chairman of this activity.

The ladies were invited to play cards, shop the stores in the resort city, swim, sun or ride horseback on the desert during the day-or to attend the men's business sessions. And it was surprising to see how many ladies did sit in

on the business meetings this year-a good and healthy sign, all agreed.

Albert Kingston McKee, assistant general manager and vice-president of the Forest Lumber Company, Pasadena, was chairman of the first afternoon's session. "King" introduced Paul R. Hollenbeck, managing partner of the Lumber Service Co., Burbank, as the first speaker, and Paul proved he knows his way around when he started out with, "Southern California has higher-class retail lumberyard management than any other part of the country."

Seriously, Mr. Hollenbeck is so well known to the SCRLA members he might be one of them. There are probably only a handful who never used and profited with his copyrighted "Lumber Analyzer." Always alert to progress and the latest helps to his dealer accounts, Hollenbeck said he has some new systems coming up from the benefits of proven past experiences. A new theory this year is his "Sales Mix"-the percentage of Volume Business to Con-

fashions by Waltah oeaches'n cream all Clarke's ever luscious models( it was around). Bill CowlinE, Jr., secretary-

Idtilc

We uish to extend our THANKS to the mang friends who make our business possi.ble, and to repeat to each our wish that your Christmas mag be an eniogable one, and the New Year hoppA and prosperous.

Jerry Moshek

Bob Hothowoy

Moise Penning

Jock Appleion

George McAllisfer

Roy Tierney

Horry Whittemore

Foy Eorly

Dorothy Gorcio

Betty Rotto

E. leslie Gontt

Bill Friborg

Mel Ruffotto

Poul Golle

Elverl Gontt

Forest [o Belle

Bud Smith

Ooklond, Colif.

Dennison Slreet Whorf

Hollywood, Colif.

3459 Cohuengo Blvd.

stlnier Ilusiness. "There has to be a l'rofrt iu brtsitress, atrcl there has to be a 'p1or,v-back,' or it goes clou'nhill," he sai<1.

.'\s is custonrarv at these stimulating <lealer get-togethers. the speakers l)as.s out to the auclierlce some helpful study infor-rnation. llr. Hollenbeck lianrled out trvo getrerous l'relpings to his rlealer friends attcl cttstotners: "'I'he ElTect of Incrcaseci llark-up or-r Net Profit" ancl "Sales, Cost, I'rice an<l Profit Planning."

'l'he poprrlar ancl able Norbert Bundschuh was next to thc po<liurn. Tlre nranager-treasurer of the N{yrtle Aveuue I-tttnber Co., llorrrovia, also a vice-presiclent of the SCI{[-A' talkecl ori "Aclvertisirrg." He said it succirlctlv u'hen he stated : ".\rlv.'rtising reaches 1,000s in the sanle tinre a salesnrarr re:rches 1."

"Norb" saicl Aclvertising must be backed up b1' l'larragernent, Policy ancl Showroon. He citecl 2(y': as the acceptetl llsrrre for an a<lr'ertisirrg budget in the retail lumber business. He describecl tl-re variotts r.nedia to reach your trade. tolcl of his 1'arcl's owll success rvitl.r newspapers, atlcl shorn'ecl son're intriguing color slicles of his orvtr adt'ertising. many tusing the copyrightecl "Bill I)irtg" character.

Onc of this nranagenlent's most stlccessf ttl stutrts has been tlre use of a smart catchline for a marvelotts idea t<r nror,c the yarcl's stocks. It is "Let us reconlnlerrd a goocl contr:rctor or carpenter." He declarecl that "Even name brands have to be advertised continuously and aggressively !"

\\'ith the half-n'a1' rnark trot yet reachecl irl tltis vital and ettornrouslf informative afternoot'r sessiou, lJttnclschuh in-

troduced the third of tl-re session's sche<luled speakers, Wayne Hull, manager of the l{ull Bros. Lurnber Conrpanl"s Los Angele s yard. 'lhis young <lealer talked on "Dcr-clopirrg Small llrril<lers ancl the Drou-in Tracle."

Young Hull, too, lrad a sct trf exciting slides shorving actual atlr,ertising dorre by the yarcl, clever gimmicks arounrl the store, and other atterrti()ll-arresting icleas. One of the Hull slogans is "2 Acres of l-umber llargains." 'lhey alscr use an old car stunt, the "ColTee Bar" r,r'hich w:rs recently reporte<l in these pages, an<l pusl'r neu' icleas like pre-crrt fer.rcing, sl'rort lcngths racks, clispensers for boxed nails, etc.

A panel clisplay they put up cloublecl sales of that item. and probabll. many of those custonlers sharecl in the 500 cut)s al'r,eek tlrev serr-e of free coffee to tl"reir trade. "lnci clentally," cleclarecl \\:ayne, "\\'e serve t1're coffee piping hot so the,t- have to brou'se in the store 10 mirrutes u'hile it cools."

\\t-a).ne Hull mentiorre<l in 1t:rssing the new Canoga [':rrl. location to whicl'r that Hull r'ard jtrst recently ntove(1, alrd u'hich rvill soon be reportecl in these pages. It has a 99c b:rrgain table ancl, you nright like to krrr,n', it aver:rges $150 a u'eek.

(Continrred on Page 122)

Lefl, Dorothy ond Wolly HUtt, Donno qnd Woyne HU[[. Non ond Greg GARTRETT

Right: Koth erine ond Siuort HARRI S, Joyne ond Roy Wll-tSON

Lefr (reoding the lyrics): Guy BARNETT, Austin BATCHELDER, Froncis O'SUTI.IVAN, Cqrl LAUGHI-IN ond their lodies

Right: Consfonce ond Lowrence ADAMS, Morion qnd "North" SWANSON

More thon s,(XrO Visit 2-drry Open House

Cosh Soles Soor, Speciols Sell Out As Entz-White Opens Self-Seryice 'Lumberterio' in Phoenix

When Entz-White Lumber and Supply, Inc., Phoenix, Arizona's, most bumptious lumber and hardware company, opened its new, unique "Lumberteria" on Saturday, October 31, and Sunday, November l, more than 5,000 people turned out to visit it,

This do-it-yourselfers' heaven is a 250-foot-long, Lshaped, help-yourself building materials market which features lumber sorted by sizes, lengths, species and grades,

price-stamped by the piece and stored in bins.

Other building materials, also priced individually, are mouldings, common plywood, hardboard and gypsum board infull sheets and smaller pieces; roofing supplies, sack

goods, fertilizer, rental tools, doors, windows and masonry. The Lumberteria opening was announced with a large newspaper display ad in which four "specials" were anSATURDAY

nounced. Otl-rer specials were Lumberteria atrd store.

indicated by

signs all over the

Cash sales during the two-day opening soared to new heights and all specials offered were sold out.

The only give-away items used were Hallowe'eu tnasks of the famous Entz-White cartoon characters.

At the time the Lumberteria was constructed, parking space was expanded-now there's black-top parking Ior 66 cars without crowding.

The Lumberteria, which was tect Ralph Haver, A.I.A., is of and is located just east of the back Road.

designed

Materials such as brick and block, not requiring' cover, are piled in the open 10,240-square foot sales area in front of the Lumberteria building but inside the chainlink fence, which bounds it.

Customers enter the Lumberteria through a turnstile at (Continued on Page 109)

by Phoenix Archioost-and-beam construction main store at 909 E. Camel-

S E A S O N'$

t. ,

TO ALL OF OUR FRIENDS and CUSTOMERS -

We ui,sh to extend our sincere appreciation fo, such a happy association during the past decade . and All of Us wish to take this opportunitg to wish

All of You A TRULY MERRY CHRISTMAS ond A HAPPY and PROSPEROTIS l'lEW YEAR

S. N. Simmons

Ann G. Simmons

Roy Stillwell

Russ Swift

Art Meehan

Bill Deuel

Halmer Johnson

L. G. Wilford

Marshall Jackson

George McManus

Louie Kunert

Floyd Beaty

Gale Daugherty

Dorothy Simons

Lillie Johnson

Betts Goodfellow

Dorothy Hagerman

Los Angeles Hoo-Hoo Get 9 Kittens With Their Eyes Wide Open

It was a bright, warm and sunny day at Inglewood Country Club Friday, November 6, when 54 golfers of Los Angeles Hoo-Hoo Club 2 participated in the rnonthly tournament which was won, as usual, by that fine young golfer, Don Voght, with a low gross 77. The affair also attracted about 100 "Cats" and their guests for dinner and entertainment, and nine "Kittens" were inducted into the international fraternity of lumbermen,

This occasion also marked the return to active duty of Snark

Gus LuellwitzTop Mcn on Totem Pole

Pioneer Lumberman Gus Luellwitz has done it again this year with his check for the Los Angeles Hoo-Hoo Club 2 Christmas Party honoring the underprivileged youngsters of the LeRoy Boys' Home. During the past three years, this popular veteran of more than a half-century of service to the lumber industry in the West has donated more than $3000 to this worthy cause. It is men of the fraternity like Gus who make this annual event such an outstanding success.

"Thanks, Gus, all Hoo-Hoo members appreciate your wonderful support,t' said Roy Stanton, Sr., in accepting for the club this year.

In a future edition of the CLM. a full roster of lumbermen who financially contributed their support to the big annual party at the Biltmore will be published.

Don Bufkin have something in common as both of these prorninent Hoo-Hoo took to their sickbeds after being elected to guide the unpredictable, boisterous and burgeoning membership of the Los Angeles club through their tenure of ofifice. There must be something about the job that causes apprehension and strikes terror to the strongest of lumbermen.

Harold Cole (above) following illness which had confined him to his home since his return from the annual International Hoo-Hoo convention in Duluth in September. Snark Cole and

However, those present enjoyed the sincere report Harold gave regarding his participation at the convention with Harvev Koll. Dee Essley and other western members, and about the

Top: "ludy" ludmon qlro wm o bottle of rhe bubbly.

Ccnterr lex od "31i" md George, od Chorlie ond Gorge.

Lower: Hcry Whiltemore, Lmn Flynn, loy ltlcKcndrick.

Top:Hoppy winmr of q Grod Prirc. CentGr Am llillr, Horycy Koll, Phil l(elry. lower: Jlm Foqie, "6ud" Dough.rfy. Ferd Hm.

Top: DonGow od Hql Crockell, i"ii.i, b""i.t Gorge Plke wo o prirc. Lowerr Ferd Hao, J* fotdy, ltilt Pclernok, loy Slolon'

tant office of Supreme Custocatian for the 1959-1960 fiscal year; Senior Hoo-Hoo, Don Bufkin; Junior Hoo-Hoo, Phil Kelty; Bojum, Jim Forgie; Scrivenoter, Chuck Lember; Jabberwock, John Osgood; Custocatian, Bill Smith; Arcanoper, Harl Crockett, and Gurdon, Dick Voelzke.

The "Kittens" inducted at this very impressive initiation

controversial remarks contained in the annttal report of retiring Snark of the Universe Bob Gallagher. But Harold did seem to think that Cl:ub 2 should continue as a social organizatioll with serious projects which are acceptable to the regional Jurisdictions and local club levels.

Bob Gallagher's message contaius mucl-r food for thought and should be read by all members of the order who have the future welfare of Hoo-Hoo at heart.

During the cocktail hour, throughout the bancluet activity, and while chairman of the prize department Chuck Lember was actively giving away valuable merchandise, alor.rg with case goods of fine beverage, pretty Ann Mills u'ith her accorclion furnished top-flight musical entertaiut.neut with an eye-appeal flavor. Harry Boand should be complir.nented on his good taste of curvaceous damsels as he is the connoisseur who locatecl this fresh young entertainer.

Following all the social festivities, the intpressive cerenrolty of inducting the Kittens into the great order of Hoo-Hoo got underway. The Initiation team took cl'rarge arrcl preparecl the nine novitiates for their big moment.

Chairman Rex Oxford, Jim Dye, Bob Halbert ancl Ban.rey Lescoulie handled the important rvork of properly preser.rtiug tl-re Kittens to the Degree Team.

Snark Harold Cole presidecl at this inrportaut {unction ancl the balance of the Degree Team ir.rcludecl the follorving prominent club nrembers: Visiting Officer Harvev Ko11, u'ho is Jurisdiction VI member of the Supreme Nine and holds the impor-

ceremony were Donald Bennett, Angelus Hardwood Co.; Ted Allen, W. R. Grace Co.; Lee Anderson, E. J. Stanton & Son, Inc.; Henry Locy, E. L. Reitz Co.; Bob Kowarsch, Sanford-Lussier; Ben Gardiner, Warren Southwest ; .Wm. R. Woodin, Wall Dry Kiln; James }Iarff, Art Harff Lumber, and Jack W. Millikan, Lane Lumber Company.

The golfers got their show on the road promptly at 10:09 a.m. under the efficient guidance of touruament t.uaster Harvey Koll. Here is how they finished in the mor-rey:

In the first flite, Charlie Jordan was first low net with a 68, and Russ Morgan followed right behincl him with a 70. Jim Brown came in first in tl-re second flite with a net 64, and Jack Holmes followed by shooting a 72. The thir<l-flite u'iuner was Henry Geiss with a 65 rret.

The guest prize was presented to Dick l3riggs ancl the retailer trophy was \von by popular Warren Wexler.

The Blincl Bogey of $39 was a dead-heat affair involving Guy Barnett and Andy Jones which, uuder trormal circumstances, woulcl l-rave been a split in the boodle-but-Guy dicln't (Continubd on Page 105,1

Club 2 Officers (1. to r.): Bill Smirh, Horold Cole, John Osgood, Chuck Lember

TOP: Bob Hqlberr, Phil IOWER PHOTO: Horry woit the odion Do Bulkin ( leftl od od friendc. Do Voghr Kelty. Bqnd

but Chorlie lClP: Ernie Thmc, Honey Koll, Rex Oxford, pce like prc. LOWET: Andy Kenoffel ond ludy ludmon

TOPr'li:n'r eyeryone gels o 3olo rerffqde Wibon roler with Ann. LOWERT (1. to r.l Jim Dye. Bob Holbc.t, B. J. lercoulie Bob Holl od Jim Forgie Jmer, Bob Goylord, Ken

Sterling Lumber Compony s Line Yords Keep Up With the Town, And Townspeople Rewqrd It With Their Building Needs; Redding fttonoger Gives His Trode 'Whot They Wqnt'

Sterling Lumber Company, veteran line-yard operation with headquarters in Oakland, California, has con.rpleted an extensive remodeling job on its Redding outlet, the sixth such Sterling branch to recently receive the attention of the company's remodeling crew.

Sterling Lumber management, fully aware of the growing importance the lumber dealer now occupies in his community, in the past few years has embarked upon a general remodernization program which will,

eventually, affect all of its 16 Northern California branches.

The company's Redding yard joins the "frnished" roster, along with its yards at Santa Rosa, Oroville, Roseville, Mountain View and Placerville. Now on the drarving board, and schedulecl for completion during 1960, is er braud-uew showroom ancl yard for Nlorgan Hill, reltlacing tl.re company's presellt outlet there.

Establishecl and iucorporated during' 1916. Sterling en-

PRODAC|S of PROGRESS

lumthon kiln You

necent remodeling in<luded <omplelg nGw rtot. trol, rhowroom windowr, inref enlr6ce, tign ond poinl iob. Yord enlronce lhrough potlql to right, !pu. to lefi. Plenly of on-ttreel porking with NO porking meierr.

l onoge. Howord Fritr lrightl ond the kcy ttoff! lou Borch od Mrr. Foye Smith. ,rlqnoger Fritt, who ho: rpent lifetine in retqil lmbet, ioined Sterling ot Rorevillc in 1945 oftqr rlint with Army Engineerr, wor lrmrferred to Redding in 1947.

Moore Cross-Circulotion Kilns st Plqcarville lumber Compony, Plocerville, Cclif.

tered the retail picture in Redding during 1921, when it opened a branch on Highway 99 north of its present locati,on. Three years later, the company was successful in negotiating a suitable arrangement with Southern Pacific, and the yard was moved to its present locatiorr itr a more central part of town.

Although the yard has been remodeled and expanded several times since, the recent renovation was by far the most complete. Besides a smoothing-ottt of tlte yard layout and expanding the showroom, the job included a complete new store-front with fourbig"view" windows arrd inset entrance, a new sign, a complete paint job all arottnd, ancl a brand-new interior including a new vinyl floor aud acottstical tile ceiling.

"Quite a change," admits Manager Howard Fritz, "and probably not the last either. Business conditions

(Continued on Page 101)

1(AIBAB LUIU|BER GCD.

MrtLS AT ' Fredonia Flagslaff

Holbrook . W anship, Utah

Quality Douglas Fir andWhite Fir . Ponderosa Pine

Engelmann Spruce

Mixed or Straight Truck & Trailer Shipments

From Quality Mills ih ArizonaColorado & Utah

Complete hond-tool deporimenl in slore is shown in lefr phoro. The bock-up slocks ore directly underneoth in cobineis.

The new showroom hos oltroclive vinyl floor, new fixtures throughout, ond o complete inventory of "everything for the home" (phoro below)

fllV alatollik Stoul

Bf le Siotua

Age not gucronteed-Some I hove told for 20 yeors-Some less

The Three Stone-Cutters

Three stone-cutters worked side by side, hewing rock into building material.

A visitor said to the first one, "What are you doing?"

And he answered: "I'm working for wages."

The visitor asked the second, "What are YOU doing?"

And he replied: "I'm hewing rock."

The visitor asked the third stone-cutter, "And what are YOU doing?"

And the light of vision shone in the third hewer's eyes as he answered: "I'm building a beautiful temple !"

Jqmes Webber NomedMonoger of New Hubbord & Johnson Retcril Outlet

James Webber, long associated with the Hubbard & Johnson Lumber Company, has been named manager of H & J's retail outlet in Nlountain View, succeeding Rudy Melesky, former manager of the yard, which until recently operated as Hubbard's Builders Mart on El Camino Real.

HOW ONE SMART LUMBER DEALER OPERATES-The Envelope

Cover illustrated above is the regular mailing piece of the Atlantic Lumber Co., Bell, Calif., in the Los Angeles area. No question about the customers ffnding their ways to this retail yard, is there?

And you should see the other side of this envelope (which it was not possible to reproduce to print) at this season of the year. Stamped in big, blue letters halfway across the face of the envelope was: "Christmas Lay-A-Way Plan-electrical tools & appliances-BuY NOW and SAVE."

Pedersen Acquires Sqn Rofoel Firms

Didrik W. Pedersen has acquired sole ownership of Timberline Sales and Marin Lumber in San Rafael, California, dissolving his partnership with William R. Wingate. Timberline is a wholesale operation and Marin Lumber is retail. both locatecl at 45 Tordan St.

SUGAR PINE PONDEROSA PINE DOUGLAS FIR WHITE FIR

CATIFORNIA INCENSE CEDAR

a

We hdve vosf foresf resources, modern mills, dry kilns ond iacilities, plus men who know Lumber.

A mixed cor con contqin Stondord Lumber ilems, plus mouldings, cut slock, glued ponels, interior trim, window ond door fromes, veneliqn blind slots ond furnilure ports.

a

We ore experls ol Finger Jointing

ANDERSON, CA[IFORNIA

Members: Western Pine Associotion, West Coqsi Lumbermen's Associolion Ponderosq Pine Woodwork

tudd }16'll

@bristmus Wbeer!

g heafiy @,ougt sn! Gteetingg to @ur ^frfenbg:

Perry AcufiBert AdomsJim AllenJock

AllenbyWes AllinChqrlie AmesDick Anorysl1-H AndersonBob ArkleyRobin Arkley

Orville ArmslrongSotchmoArmstrongChuck

AustinRolph BskerTed Bsrnesft{Ey lqp-

nglfgWilbur BonBen Bortelsftrrstin BotchelderRolph BelkJohn BenbowRolph

BensonArt BergslromJock BergstromJoe

BfilfspkFronk BishopE. A. BishopEd BlunrHorry BoondH f,sis5Ted BolreDoryl

BondPhil BsrnH BourneLssn Bowlin -

Lloyd BroirhwoiteBill BroleyCher Brotsch -

Horold BrqttenOrville BreseeChtrrlie Bressoud

kinsGeorge JohnsonHorold KohnGeorge KorfiunenGordon KeithRuss Keltshode

KilstofteChet KingJ. C. KleinBill Knudson

Lowell KolbJohn KyncyBill loGronge -

Floyd LoierLou lokeDrew LombJohn

Lonigonf{gys€hsll lorrickMel Loudelleon

LouderboehBob Lindqh!Jim lindermon -

Clifi Lindhsl6Sig LindrothJock Lindsoy -

Worren UndsoyWolly Lingo@1q61 Lovegren

Bob LovellLer lynchJock MockeyMoc

MocReynoldsJim MoherHonk flllonsftelcl -

Bill MormionBob MqrriottH MorshollForesl MorlinJim MortindoleJohn Moson -Itlotty

schuh _ (sn Bud<es _ Homer Burnoby _ Len Bush

Dick BrickellJefi BrooksBob BrownHol BrownAl BuftinJoe BugleyJrley6 Bund-

Von CompQl67g66e CompbelfPoul CompbellJock CoreyJock QqrtgTAl ChildsJ.

O. ChiltonChuck CloyBill Clemolloyd

ClineRolph ColeBob CollierJim Collins - Red CoonsJim CooperFred CoutureBill CourlingBill Cowling, Jr.Cy CromBill CrqwfondFronk CrowfondGeorge Cudworth -

Fronk CurrqnDel DcvenportQ6e7g6 Dovid -

Ed DqvidsonIlliles Dovidson966 DovisDon DoyenGeorge DeBrilzVic DelqurentiJock

DollqrR. P. DougonPhil DuboldiOlin EqsterlyEd Edmun5f6nDick EggletonSton

EisnerBob EldredgeStoy ElliottDick EmisonRoy EngstrondErik EngstromJerry EssleyFronk EvensonObie EvensonGeorge EyerJock FoirfreldJqck FoirhurstBill Follert -

Don Fqrrisleonord ForrisLyle FarrisJohn FergusonFitz FitzpotrickTom FlemingLeon

FlynnGlenn Forneyl,qurcn Foster -Ed Foun-

toinChorlie FoxTom FoxWoody Fri|.z -

Fred FurtschJoeGollocciJohn Gonohl -

Gene GsulhierJimmy GquthierGeorge Geib

Qsqy GibbsDungcn GibsonGeorge Gib-

sonJim GilchristDole GoodwinJerry Gou-

fermontGordon GreenslqdeJoe HollRoss

HollJohn HclstedBill HommerJohn Homp-

fenL. M. HomplonBill HonenBen Hons-

bergerBob HonsenJohn HonsenRonnie

HornewFronk HorringlonStuort Horris -

Norton HothowoySteye Hothowoy- Foye Hqyes

Dgvis HenlyBill HerndonLou Hertzburg -

Chorlie HesterSlim HightowerGeorge Hinkle

Fred HolmesRon HopkinsDick Hoskins -

Jqck HostellsRoss HostetlerMqx Housf6n

-

Sherm HoytJock HugheyBill HunterCy

lrvingDick JohrqusJoe Johorus *6hu6k .fgn-

MstisoffOleMoyJim MoynordMoc McCouleyHorry McCculeyHugh McConnell -

Ston McDonoldHqrryi McGoheySom Mc-

Gougheyflnn McGowionTim Mclndoo -

Gerry MclnroeBerf McKeeRqy MelinTobe

i/loehnkeArf MilhouptBud MillerGlen

MinerAllen MoffoftMr. & Mrs. filen56lkg -

Bob MonsonArchie Moorelorry MooreRuss

MorgonBob lflorsepen MuellerFloyd MullsnTerry MullinWoyne MullinGus Myers

Woyne NelsonJim NewquistJohnny NikkellGus NondsfyqinWhifney OlsonCy Otto

Sofchel PoigeBud PedersenChuck Perry -

Fronk ?enYJqck PetersonPete PelerssnJs6

PetroshBob PeytonHorry PhillipsGeorge

PikeBurr Pletchercorl portercorl poyner

pqyg PriceJoe Price _ Horry Quenfmyer

Bill RondollBill f,quChorlie RoyJock Reo

Hol ReeveBud Reitzlon ReynoldsVerl

RhineDorrell RichordsonJim pishdrcls6n

Clif RobertsSy RodqkowskiGeorge Rodecker

John RudbochBill RuggClint RygelRoy

sondefur@3eys1 soundercpoul Souse _ Joy

SchockErv SchlictenBill ShorpJoe Shipmon

Bob SitchlerHorold SmilhClifi $6eet -

E|< SnopesFlem SnopesHorl SnopesStork

SowersWolt SpicerPete SpeekPoul StokeLes SlefrensenQ66g StroudBob $ulliyon -

John SullivonJim SullivonBob SullonFred

SuverkrupHerb SuverkrupJohn Suverkrup -

Dick SwonkDon Swqrtzendruberp66 Swindell

Pete SylveslerJock TorosonWolt Toylor -

John TennqnfRoy ThomosFred Thompson -

Don TitleyEorl TitusHsrold TrimbleJeff

TullyJim TurnerWill TweddleBilly VonEotonAl WohlGil WondHoword Wore -

Terry WoreHoworrd Wellmon!\lq776n Wexler

-Ernie WhiteQgsvgs WilliomsO. B. Wilson

Brrd WimberlyJock Zqlohq.

g.FREEfIIAN & Co.

Component System itqy Cut Construction Time by 50%

A component building system which may be 50/o f.aster than conventional construction was recently previewed at Champaign, Illinois. The occasion was the erection of a research-demonstration house sponsored by Douglas Fir Plywood Association, Lumber Dealers Research Council, and Plywood Fabricators Service.

Purpose of the house, which has been called a "component showcase," was to demonstrate the economy and practicality of combining several new plywood componeuts with standard Lu-Re-Co wall panels and trusses. It was designed to show the advantages of building a house with standardized, sub-assembled building parts, fabricated in local plants.

Officials from the Federal Housing Administration and representatives from building materials firms were on hand to see the plywood box beams, stressed skin panels, rigid frames, panelized floor system, and Lu-Re-Co wall panels go into place.

Contractor Richard Fackler, who built the house, says : "This was a research, prototype structure, and naturally it takes the construction crew a while to become familiar with the new system. Ifowever, if my men were accustomed to the system and the fabricator made a few modifications in assembling the components, we could build this house in about half the time required for conventional construction."

Observers who watched the demonstration house take shape included Neil Connor, director, Architectural Standards Division, FHA, Washington, D.C.; Albert Harris, structural engineer, FHA; Raymon Harrell, executive vicepresident and research director, Lu-Re-Co ; Robert Payne, public relations director, National Retail Lumber Dealers Association, and D. B. Sedgwick, merchandising director, DFPA.

Flouse Design

The Research-Demonstration House was designed by Laurence S. Higgins, A.I.A., of the Lumber Dealers Research Council. The new components were designed by David Countryman, DFPA's chief of applied research.

Since it isa demonstration project, the house shows a group of construction features which would not normally be grouped into one design. Therefore, the plan is divided into separate wings or zones, each utilizing a different framing method for cost control and comparison features. The continuity of the siding and pitch of the roof help tie the design together.

Floor Plan

The floor plan is in the general shape of an "A," with the bedroom wing and garage at the feet of the A, and the living wing at the tip. The 768-square foot living wing has a dining room, living room, and an "informal" or family room with a large fireplace.

The bedroom wing has 816 square feet of space, and inclucles three bedrooms. a bedroom-studv. bath. and dress-

ing room. This "quiet wing" is separated from the, busy activity of the othel areas. Between the living and bedroom wings, more or less in the arm of the "A," is a 416-square foot zone which includes the kitchen, entry area, pantry, laundrv. and a half-bath.

A bisement under the living wing has space for recreation facilities, a utility and storage room, and a work shop.

Construction

The house provides an imaginative but practical merger of known component construction methods with new component techniques. Here is a summary of the components used in its construction:

One of the most distinctive features of the new house is an unusual "InstantFloor" system designed by DFPA's David Countryman. Pre-assembled floor panels made up with f" plywood nailed to 2x4 frarning are supported by olvwood box beams. ^

The beams are hollow, lightweight structural units which are four feet on center and span either 12 or 24 feet. They are fabricated with 3/s" frr plywood webs, glued to 2x4 top and bottom flanges. Depth of the beams ranges lrorn 12" to 16", depending upon span.

The floor panels rest on top of the box beams. The plywood extends beyond the 2x4 framing and is nailed to a separate 2x4 spline running along the top of the beam. This spline supports the plywood edge and ties the panels together.

This nerv componentized floor system is easily fabricated, and was uut down bv four men in onlv six hottrs. There is

{+OLIDAY SEASON

practically no waste plywood. Fabrication costs 4Og per panel. were only

Wall panels are modifications of standard 4x8 Lu-Re-Co panels. They have one plywood skin nailed to 2x4 framing. The main load-carrying members are 2x4 studs at the panel edges. Horizontal 2x4 blocking on 24" centers stiffens the panel.

The plywood skin on these wall panels it %" medium density overlaid type, which has a smooth, resin fiber surface that provides an excellent paint base. The plywood functions as a one thickness combination sheathing-siding. The adequacy of this nailed panel has been thoroughly tested at the DFPA applied research laboratory. A decorative siding effect is achieved by battens on l2-inch centers.

Andersen Strut-Wall windows were used as the LuRe-Co window panels.

The house has a 3/12 pitched roof. Two-by-four king post trusses with plywood gusset plates provide roof support over the bedroom wing. The roof decking is %" PlyScord plywood sheathing with Plyclips.

Specially designed, exposed cathedral type box beams on 8" centers are the roof supports for the living wing. For ease in handling, these beams are fabricated in longitudinal (Continued on Page 94)

Ted Roy

Jim Russell

Anne Murroy

sPECrAlIZrllG ,N Tnucr AND rnArttR srrrp/ilttrs_ rnon oREGott AttD tto. cAttlon:ilr,.

Weyerfroeuser Compony Horwests Record Crop of Seed Gones

TACOMA, Wash.-A record 190,000-bushel harvest of seed cones this Fall was reported by Royce O. Cornelius, Weyerhaeuser Con-rpany managing forester. He said the cones should 'yield about 100,000 pounds of seed for reforestation programs.

Hundreds of weekend cone collectors were paid $427,500 by Weyerhaeuser for their spare-time efforts.

Tl-re record harvest compared with 3,500 bushels in 1955, 43,000 in 1956, 30,000 in 1957 and 20,000 in 1958. Cornelius said the cone crop this year was the best since 1946. Cone crops in the years between varied due to Mother Nature's biological fickleness, adverse'weather, and insect damage.

"During bun-rper seed years," Cornelius says, "foresters gather adequate seeds for future lean years. It is hoped the 1959 supply will fill the gap in the event the next foul years

EASTEST TO SELL

BECAUSE IT'S

E AS' EST T O "VS TALL! ZONOLITE INSUTATINGFItL

CUSTOMERS CAN DO-IT-THEMSETVES IN ONE AFTERNOON!

ttock ond sell rhe insulofion thot pours into ploce, No nciling, no blowing! And il scves your cu3tomorg up to rO?6 on winler fuel.

DISTRIBUTED BY

Pacific Gement & Aggregates, InG.

Wirh building moteriol yords in principol centrql ond nodhern California citics

Gcnerol Oftcer: 4OO Alqbomo Street, Sqn Froncirco

Plywood Lumber ITIPORTED &

Ccble Address "stwrHco,' Pasodeno

Xtondike 2-1615

WE AR,E

are poor cone years." Stored at low temperatures, seeds will remain suitable for planting for several years (photo above). '

Seeds are extracted from the cones by the company at the rate of 1,000 bushels per day in a newly constructed plant near Cl-rehalis, Washington, and another near Cottage Grove, Oregon. Each cone will yield between 20-40 seeds with about 40,000 Douglas fir seeds in a pound.

The 190,000 bushels harvested this fall will seed 100,000 acres of harvestecl forest land. A helicopter can spread one pound of seed on an acre of land in 15 seconds. Some of the seed will be used in Weyerhaeuser nurseries to provide seedlings for late hand-planting in areas where the young trees need a head start over weed-like brush.

Cornelius says Weyerhaeuser reseecls forest lands soon after logging to insure timber crops for fttture needs.

Nofihern Hqrdwood Group ro Celebrqte 50 Yeqrs

The golden anniversary meeting of the Northern Hemlock and Hardwood Manufacturers Association will be held at the Northland hotel in Green Bav. Wisconsin. Februarv 23-24.

SPECIAI.ISTS

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Direcl Shipmenfs: Mixed Gors or Srroighr

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Wholesqlers frlill Agents

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Architect Tells trlillwork Convention to Send Specifier Who Knows His Business When 'Selling' the Architect

Robert l{oe, Jr., of the Hoe Corporation, Poughkeepsie, N. Y., was elected president of the Architectural Woodr,r'ork Institute as thit group concluded its recent convention in Chicago. AWI is an association of millwork manufacturers and their suppliers. Membership exceeds 500 and is drawn from the U. S., Canada and Australia.

Other officers elected include: Vice-presidents-Robert H. Koll, Chicago; Ralph W. Harrison, Nashville, Tenn., and Frank Delany, Dubuqu-e, Iowa. John Erickson, Clay Center, Kansas, rvas elected treasurer, and |ohn l-. Rose continues as executive secretary. Elmer W. Root, Appleton, Wis., becomes chairman of the board.

Intelligently planned personal contact, performed by- a "skilled sales technician," was recommended to millwork manufacturers as the best method of reaching and selling the architect. D. Kenneth Sargent told members of the Architectural Woodwork Institute at its 7th annual convention that a proper understanding of the architect's function and operation in both large and small firms u'ould rule out much ill-considered direct mail advertising and the use of untrained sales personnel in calling.

Chqler A. Rinehimer

{ leftl ild Perry Acufi. Western lmber Co. of 5on Diego, q! preiident ot the Woodwork Inttitute of Collfornio, thown ql the orgoizolionql meelingof lhe Nqtieol Wood Prmotion Cffiitie€ in Polm Springr thir februcy

NIr. Sargent, who is Dean of the School of Architectrrre of Syracuse university, urged themillwork men to continue their attention and educational efforts to students in schools of architecture, and to give forth with tl-re facts to the architect on sub-contract figures.

"The architect frequently questions the ability of the mill to produce the finish trim and cabinet work he needs. He must approve the award of the subcontract. Perhaps he does not know you or your mill's capacity. A visit from you before this time would be to your advantage.

"First of all, send a person trained and well versed in materials available, pricing, costs and production methocls. He must be a technician as well as a salesman. lIe must know about other substitutes to indicate the advantage of wood. He must know detail and production methods. He should be able to demonstrate how wood is better suited than some ofits modern substitutes. It may be well that he knows fire codes and insurance regulations and how wood can meet these requirements.

"FIe must have an understanding of how wood might be detailed to meet the requirements of the designer and how it might breathe beauty and warmth into surroundings that other materials might failto do.

"There is no substitute for such contacts to improve the use of your materials. If the representative does not have sufficient knowledge to discuss wood trim as I have indicated, such efforts might better be omitted, for in such a case the architect will proceed as he originally plarrrred or might reduce the use of wood trim. An ordinary salesman will merit little considsl2flsn-6nly the skilled sales technician can promote your business with the profession."

John J. McCarthy, assistant to the administrator, Small Business Administration, Washington, D. C., spoke to the convention at the Hotel LaSalle.

McCarthy paid tribute to the millwork group as an example of business enterprise. The AWI was started six years ago in Chicago by 63 special millwork manufacturers, most of them being small businesses. The organizer (and now president emeritus) was Charles A. Rinehimer, Elgin, I11., manufacturer.

J{rppa '-Nu* !uo,

WeSoyTHANKS TO ALL! WE ARE SINCERELY GRATEFUL TO OUR MANY FRIENDS ond PATRONS FOR THE WARMond PLEASANT RELATIONSHIP THROUGHOUT THE YEARS.

IMPORTERS & DISTRIBUTORS

Glo-Wood lmported Hordwood Plywood

Glo-Woll V-Grooved Ponels

Glo-Tone Hi-Gloss Prefinished Ponels

GLOBE Hi-Density Porti-Core Boord

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AcousticolCeiling Tiles

Full Line MASONITE Products

Peg-Boord with Hooks ond Fixtures

Lumber Survey ForecostsRise in Soles ond Production Despite Drop in Home Storts

Washington, D.C.- Despite prospects of a slight decline in home building next year, the lumber industry expects its output and dollar volume of gross sales to show a modest gain compared with 1959, according to a nationwide survey by the National Lumber Manufacturers Association.

Replies from nearly 500 lumber and wood product manufactuiers indicated they expect production next year to show a gain of 2.8/o, compared with 1959's expected total of about 36 billion board feet. Gross sales, according to a "weighted average" of replies, will increase 2.9/o, compared with 1959.

About nine out of ten producers responding to the survey expect their own production and gross sales figures next year to equal or exceed the level of 1959. Among 52 wholesalers and retailers polled separately, the consensus was also 9-to-1 that gross sales next year will match or surpass 1959.

Private non-farm housing starts next year, the survey indicated, will decline about 3/o-from an expected total of 1.35 million in 1959 to 1.3 million in 1960. Ninety-two percent of the survey's respondents predicted that 1960 housing starts will be at or below the level of this year.

Profits after taxes will be about the same as in 1959. Nearly three-fourths of the respondents expect their profit picture next year to be as good or better than 1959.

Production costs will show an increase ol 4/. compared with 1959.

Nearly three-fourths of the firms replying to the stlrvey expect lumber industry employment next year to remait.l substantially the same as in 1959.

Nearly ninety-four percent of the firms covered by the survey forecast that availability of logs and stllmPage next year will be "fair to good."

- Expenditures for new plants and equipment in the lumber industry will decline by 3.1/o in 1960.

On a board-foot basis, lumber consumption next year will be down about 2/o from 1959's expected total of 39.5 billion board feet.

Three-fifths of those expressing an opinion ou the issue expect the availability of mortgage money to be a problem next year.

The survey turned up this consensus on the outlook for 1960:

l. Demand for lumber and wood products tion will decline approximately l/o.

2. Farm demand for lumber will be about

ir-r coustructhe same as proclucts will

6. The use of lumber and wood products for the mantlfacture of containers will be ofi by nearly 2/o.

7. Demand for wood wall paneling will show a rise of 2%.

Respondents to the survey identified "tight credit" as the economic factor likely to have the greatest effect on the lumber industry next year. Other factors, in the order listed, were: (1) increased competition from other materials; (2) taxation; (3) inflation; (4) general business uncertainties ; (5) government regulations; (6) international developrnents.

Within the lumber industry itself, the factor expected to exert the greatest infuence on lumber prospects for next year is the increased cost of doing business.

Asked to suggest what action the National Lumber Manufacturers Association might take to bolster industry prospects for the coming year, lumber manufacturers gave top priority to "advertising, wood promotion, research and related activities." Respondents also urged the association to seek "improvements in the rnanagement ancl disposal of federal timber supplies."

The survey also asked producers of rnaterials competitive with wood to give their opinions on business prospects for the coming year. Generally, competitive producers were rnore optimistic than lnmbennen about their sales ancl profit crntlook for 1960.

Conodion Joins Forestry lob

Ronald William Stark, formerly agricultural research officer and associate forest biologist with the Division of Forest Biology, Canada Department "of Agriculture, has been appointed assistant professor and assistant forest entomologist at the University of California's Berkeley campus. He succeeds Arthur D. Moore, who resigned to accept an administrative position with the U.S. Department of Agriculture. At Berkeley, Stark will teach a course in Forest entomology and direct an expanded program of research on bark beetles-pests responsible for the loss of pine timber in California averaging more than 300 million board feet per year since 1950.

New Point Mixer qf Buenq Pork Yqrd

The Buena Park Lumber & Hardware Company has added a color machine to its paint department. Many l.rundreds of new colors can be mixed by the new macl.rine in just a few seconds' time. Several members of the company staff, including Jack Avery, manager of the paint department, have attended paint school in order to better serve their customers.

3. Furniture demand for lumber ancl show a gain of. I/o.

4. Railroad use of lumber will show

5. U.S. lumber exports will be about a gairr of lo/a. the same as in 1959.

Dove Dqvis Joe Shipmon Bill Holihon Corol Rourke Fred Tolbof

SMOKEY BEAR. MAKES BR,OADWAY

After 15 years irr the woods, Smokey llear l-ras at last rnade ]lroachl'ay. From a rooftop on the comer of 49th Street anci Broaclu''ay-just up from Times Scluare-a huge hand-paintecl Smokey reminds the 1>assing throrrg that

& nenarnkt-Only yg csn PREUTilI ]ORTST TIRES!

"Only yorl can prevent forest nranclnrerrts : "Break matches, fires :rre out."

fires." anrl rel)eAts his ct-rrrrcrtrsh smokes. lrrtrl be srrre irll

Horv did the bear from the backwoocls nrake it to suclr a choice sl)ot on otre of the r,vorlcl's fanrorrs streets 7 '\ Iiorest Service spokesman s:rid it was done througli the good graces of the Aclvertising Council, Inc., arr<l an a<1vertising firrn u'hich 1>lans the yearly Sn.rokey camp:rig'rr.

Snrokey has alreacly rna<le Hollywood. A 65-foot Snrokey spectacnlar was prlt up alongsirle Wilshire borrlevard in Holly'rvoocl last -f uly. Tl're recent 14,000-acre fire in the Angeles National Forest, 11sa1 fhglq-worst fire of the year -is a grim reminder that folks shoulcl heed Smokey's message.

Truckee-Tqhoe lumber Converfs lo Mechqnicol Hqndling cr Tqhoe Ciry

The Tmckee-Tahoe Lumber Con.rpany, u,itl.r heaclquarters in Truckee, recently began a cornplete remodeling and faceliftirrg of its Tahoe City branch, inclucling convertirrg t1.re operatioll over to rnechanical harrcllirrg. Althorrgh locatecl in the cetrter of brrstling Olympic-rnirrclecl Tahoe City, a paving plalr ancl irrverrtory arrang'eme1lt has beert r.r'orked out to allou' all-l eather rrse of lift trucks in the yarcl.

A complete facelifting ancl paint job is currently in 1>rog- ress atrcl a store expatrsiotr and rer-no<lelirrg is planned for this conriug \\'irrter. Charles ll. Cross, Sr. is presiderrt of the organization ancl Charlie Cross, Jr. is secretary-treasrrrer ancl general nranager of the 'l'al.roe Cit1. oU".nat,rn.

long Beoch Furniture Co. Stqrted

Smith & llermigas has been startecl in f-oug lJeach to nranufacture occasional tables, accorcling to the listines of October. lto1 S. Srnith arrrl .Nlary Nlerrrrigas arc 1,r.,1rriit,,rs o{ the busirress at 1360 Rose Ave.

TPI Tollies 90 Yeqrs i ('ontinttttl ironr l,:rr:t I 1 ,i

,1rcr:rtirrg littt's ttortlrn:tt'<l ft',rnt S:ttr Iir:tttcisc,r. rvhilt' tlrt' S:rrrt:r lit' n':rs lookittq :rt tlr(' lrt':trt t,i tlrc rt'clu oorl rlistlict irst,li.

It bcg;rrr to 'p'ick trlr riglrts-o[-n rr-r' in tlr:rt ;irt':L ;tttrl ton:Lrtls tltc sotttlr:trrtl it \\':ts rr()1 lottg ltt'i,,rt':L S:Lrtt:L lit' sulrsi<lirLr_r' lr:L<1 lrrrrclr;rst'rl'l'hc l':Lcillc l.tunbt'r t.otrrlr:Lrt-r' locli:tocli:Lrrr1 barrcl. -l'lris n':rs itt t,t-<1t'r't():('('ur-('tlrt r-:ril Jirrt' rrrttrirtg irotn I lturrboltlt li:r-r to Sc,tirr. rLrtrl tlrt' r'ig1rt:

Mill B looms up behind log pond ilop pholol; (onstruclion oI new deborking plont wos underwoy when this photo wos token. Now in operotion, il is ldrgest hydroulic borker in lhe world, hondles logs up to l2'width,45'lenglh ond 20 tons deod weighl. Fufnoces ond power plonl ore to the loft in <loseup cl Mill B (lowcr photo)

r',,trrl :rrrrl tlrr' llr>t rnill rvlriclr rrr:rttui;rclrrr-t',1 rt'r1rr,,,,,1 :rt St'oti:r i()r- rnoIe 1lr:ur t\\ ('n1_\' \'rir.r':.

Irrnr Irt'r-

:]rrirt t'rl 1o lttt r ,,1,,,,'i1 :r\\';r,\ ir'()nr tlrc i,rrrrrlcr'..

-\: tlre prirrcilr:Lls qt'r'rr olrlrr:rrrl tlrcil clrilrlrt'l littlt' )r' n() int('r'('r1 irr tlrt' lrusitt<'ss. otlrcr: bt'9lLrr irrto tlrc cr)lr1):ul-\', :rrrl gr:Lrlu:Lll-r tlrr' 11:r1l:re('ll(,lt

Slrortl,r'lri1('r tll('.trrrt oi tlrt'trvt'rti<'tlr ('(,ntur'\'. tlrt S;rltlr Iit'li:Liln:L-v Cotttlxttt,r l)('g:tlt t() set'l<:r rotrtt'ir',,t1 Slrn lrrlLrr t'ist'o ittto tltt' ( )rt'gorr t('r'rrt{,t'-\, t:i1,1,i11- tlrt' t't'rlrr()o(l c()ulr tr\'('nr()ut('.'l'lrt'S,,rrtlrrrrr l':Lcillc I-irrts lcrc illt(,lt ()l 1ll(, s:irrre tlrirg. 'l'lrc l:Lttcr' \\'('r(' g:rtll('ring liglrtsoi u lL-r- rrrtrl

8ig log being.onled (fop pholol on one of TPL's four heodrigs. From the heodrig, o good percenloge of lhe (onls wind up ot either of Pocific's lwo gong sows (lower photo), where they ore run to V.G. 5iding ond V.G. Fir FIooring, bolh "spe(iolties of lhe house"

of way south of Scotia to the farthest reaches of Pacific's timbei. As soon as it could be done, the railroad company disposed of the mills and timberlands which they did not need,and which they had no wish to operate.

Even before the redwoods had been seen by white men other than the Spanish padres, in 1833, Simon Jones Murphy hiked from his father's farm in Maine to the lumber Center of Bangor, on the Penobscot river. Only 18 years old, he got a job and a few months later formed a partnership to get out logs. The venture failed by reason of the partner's lack of integrity.

-

But young Murphy got another job, and paid off the debts. Later he found two friends with whom he formed a working partnership which was to last a lifetime. These three logged out the last of the pine in Maine, moved to Michigan, where they spent many years in the sawmill business, and then on to Wisconsin and Minnesota.

As Simon Murphy was getting along in years, he began to devote himself to various outside interests, some of which took him into Arizona and Southern California. Here he came in touch with the Santa Fe people.

As a result of this meeting, he and his associates organized a new Pacific company, a Maine corporation, and purchased all the stock of the original Pacific Lumber Company. Thus the span from the Penobscot on the east to the Eel river on the west was completed.

\Arhile Simon J. Nlurphy had a predominant part in the

TAWRENCE-P H ITIPS

move which brought the Murphy interests to the redwood country, he did not live to see the actual transfer. His sons and associates carried his plans to their conclusion. The new owners promptly determined that all manufacturing would be centralized at Scotia.

The former owners had projected a mill at Freshrvater, near Eureka, and had much construction work done, but this was abandoned and a second mill built at Scotia. This Mill ts was the latest in sawmill equipment, and a good complement to Mill A which was built in 1895 on the site of tfie original mill rvhich was completely destroyed by fire the previous year.

So all facilities were modern in every respect, as of that

molt importmt-brhind thc wholc operotieTlnber! Some | 25,OOO otrer of lt, including mote thfi 45.(rcO crer of virgin old-growlh redwood ond ir. lcger deckr ore molntoined ot gcotiq (qbdvel ro profect qgqinat ony polrlble inlerruptid of logging -opero- tiont cnd oycroge inyenlory here runt qound 6O,00O,000 b.f.' not including onothcr 12,@0,000 b.f. ln the pond

D. R. Philips,9r.

SU N LUil ER (O

I SOO WITMINGTON ROAD, SAN PEDRO, CAIIF.

SPruce 5-1251 o TErminql 2-Ug6

Tbe Very Best in Lumber

time. The two railroad companies had combined their forces and completed their linefrom San Francisco to Eureka, under the name of Northwestern Pacific, in 1915. Anticipating this, the company had begun construction of kiln, factoiy and planing mill, sheds and shipping facilities to concentrate everything at the shipping point.

Previously, all lumber had to move out by boat, and so everything except the actual mill itself was located on San Fraricisco-Bay or in San Pedro, where finished lumber was shipped by rail to destinations in California or farther east. Foi many years the heavy winter rains gave the new railroad a lot of trouble, and some doubted the wisdom of depending so completely on it. But in the long haul, the move proved well taken.

Under the Nlurphy regime, the company has had only {our presidents. The present occupant of that position, A. Stanwood Murphy, a grandson of the founder, became president in 1931, after having served as executive vicepresident for six years. Today his son, Stanwood A. Murphy, holds that title, and a fifth generation of boys is coming along to provide leadership for the remote future.

Sawmilling is something more than just converting logs into lumber.ln the philosophy of The Pacific Lumber Company, sawmilling is a trust wherein the operator must converf a timber resource to the service of mankind, and in the process must not forget an obligation to his fellowman.

At Scotia, and in all the ofrfrces of this company, attention is always focused on broadening the range of products which come from the redwood tree. But at the same time, full attention is given to means of improving the outlook of the employes.

In product development, beyond the conventior-ral lumber

items, the company produces Prestologs, Palco Wool Insulation. Palco-Seal, -Palco Fiber AR, Palco Fiber A, and other specialized fibers, Sodium Palconate, Palco-tan, and other ciremical derivates. IJses are being found for all the components of the bark substance, and for the sawmill and factory waste in the form of sawdirst and chips.

In employee relationship, meanwhile, the company

GENERA! VIEW of o rmoll sectld ol ^hcge rmmufctwing oreq, with qboul 1 /7 ol -.lhe nc om vitible here, Combined prodJOion ol tqcililier qverqger better thon 85 million bf of rethrood qnd 45 million leet of Douglql f,r mnuolly

A PrvNGli In ay-produc8, TPI ttriver fq (mplete utilize Pqlco Boqd lmul.tim (crbove) i: redwood bork comprersed ti6 ot log. One of the p.oductr la "Polco teql" (obwel, inro boqd form for low-lmperolu.e inellolid ru(h o5 exploded wood iber (ll6onite procer), ured exttrrively needed in Gold-rlorqge wqrehourer. Redwood Preilo-logr by moior oil cmpflie. in drilling (.ightl, oother produ(t of lmber wqsle, utilite the sdduit

started in 1918 withits Continuous Service Compensation plan, installed the first retirement program in the industry in the 30s, has always provided the best of hospital care for families of employes, as well as the employee himself, and instituted health and life insurance plans both of which are provided wholly by the company.

While Pacific is proud, and justly so, of its Douglas products, it thinks ofitself as essentially a redwood ducer. Its first concern is that its redwood products be

proun-

surpassed. It realizes that this is not possible without the help of the people who make it, and the place for them to do it.

There it is : Product, People, Place; the three go together like love and marriage as the popular song says. The company is just as proud of its people and of its plant and town as ii is of its product. And it cares for each with equal consideratiou.

One has only to look at the plant, as over 30,000 visitors do eacl-r year, to know that i1 would be pretty hard to surpass.

If "Palco" can ever be better, it will be better, for that is tl-re r'vay the people of Scotia think.

Chemicol:, in increoring vqrietie3. oll dsived frm the "binder" lduitl in Polco Wool (left photol

Photo belry showr Brll edge-glue electronic pr6t. Mqchine hqr 8'length ond 48" width (qpocity

In odditis to rtffddrd lumber mqnufclure, The Pqcinc Lumba Cmpmy wc one of lhe firt redwod producer lo in3tqll ad md edge-gluing eguipment.During lhe lote. 3(X, C. t. Thmprin, lhm r*ecch direclo. for Pociflc, working clorely wilh Wettinghqe Elecf ric ond 'the Rosr Mochinery Compcrry, developed thil md-gluing, mochine, wltich -tu! two porqllel glce liner rimultonewrly od i3 lhe only.dtirudr feed od gluing ffihlne of iti typ+hlnce the phr6e, "Endlesr lmber"

This Mixed Shipment is Solvin g 2 Deuler Prohlemss

$ Covering o shorfoge in regulor inventory

S Srpp lying"speciols" fhof moye foo slow ly to sfock

Chances are this mixed order was placed only yesterday! That's how fast Weyerhaeuser's Los Angeles Distributing Yard can serve you and your customers. Service like this means more sales and profits for you.

Here's why:

* In rush periods, it's hard to keep up your normal inventory. A call to the Los Angeles Distributing Yard brings quick delivery-or a load ready and waiting for you to pick up-so you don't have to lose out on sales because of inventory shortage.

* Slow moving items tie up capital, slow down your inventory turnover, cut profits. By using the Los Angeles Distributing Yard as your "branch warehouse" you can fill those orders promptly, and at a profit.

When you add the resources of the Los Angeles Distributing Yard to your own,

you makesure of satisfying present customers-and you give yourself the opportu- nity of bidding on bigger jobswithout carrying a bigger inventory. Why not post our number by your phone so you can check prices and delivery in a hury when your own stocks run short?

Lumber Industry Outlook for 1959 ond Review of 1958

(By the U. S. Department of Commerce)

Lumber production .t lil#llybillion board feet in 1958 was approximately 3/o below 1957. Accelerated construction activity, particularly housing starts, significantly strengthened the lumber market, although it did not provide sufficient stimulus soon enough to boost lumber production to the 7957 level. IJncertainty with respect to the real strength of the market and a downward trend in wholesale lumber prices deterred buying during the early part of the year. A spurt in buying in mid-year was not sustained, owing to the seasonal decline in building activity and the desire to keep year-end inventories down.

The lumber industry was optimistic regarding the outlook for 1959. Based on an expectation of continued improve- ment in the national economy, the industry forecast a modest increase in production ind sales. Tighi credit, par- ticularly as it affects residential construction, was ionsidered the economic factor most likely to have an adverse effect on the industry

Trends in 1958

In 1958 the industrv. which includes some 50.000 sawmills, employed about'325,000 persons and produced products valued at approximately 3.0 billion dollars. Average monthly employment of production workers in the lumber industry during thefirst 7 months of 1958 was 19/o less than the same months of 1957. The average wholesale price indeJ for lumber (1947-49-100) declined lrom 121.3 during the first half of 1957 to 116.4 during the first half of 1958.

IJncertainty with respect to future business activity had a major influence on both lumber producers and consumers. Despite the encouraging upward trend in housing starts, distributors were reluctant to build up stocks until it could be foreseen that the trend would continue. Also distributors were reluctant to buy while lumber prices were declining.

Competition from metal, plastic, paper, etc. continue to have a major influence on the use of wood for many purposes.

Lumber exports in 1958 were expected to total 725 ntrllion board feet, or lI/o below exports of 81 1 million board feet in 1957. TotaI imports, based on 8-months data, may reach 2,3@ million feet, or 20Vo less than the import of 2,959 million feet in 1957. Net imports of 1,635 miiliorr feet in 1958 therefore would be 24/" less than net imports of 2,150 million feet in 1957. Net imports amounted to 4.7/o of ap- parent consumption in 1958 and 6.0 percent in 1957.

The 1959 Outlook

Improvement in the nation's general economic situation in 1959 was expected to stimulate the demand for lumber. The most significant single factor which influences the lumber industry favorably in 1959 is the prospect that residential construction will be sustained at a level of 1.200.000 or more units. The relatively low level of mill and retail stocks would necessitate acceleiated purchasing to supply a higher level of demand.

Rising cost of production, and strong competition from metal, plastics, paper, and other materials are among the principal factors adversely affecting the lumber industry. The Industry has launched a multimillion dollar campaign to promote wood consumption and to offset the competition of other materials.

The outlook for the lumber industry in 1959 was encouraging. The industry anticipates a moderate increase in production, based generally on the continued improvement in the national economy and, in particular, in the expected level of residential construction. The availability of mortgage money will be one of the principal factors which will influence the lumber situation.

In response to a private nationwide survey, the industry expressed optimism with respect to the outlook for 1959. Based on replies by 400 respondents, the industry expects

"The veneer and plywood industry has registered a huge increase of production in Cal'fornia srnce the end of World War lL Measured in terms of log scale used in raw material, the increase is from nearly 50million board feet in 1946 to about 44O-million boarci feet in 1957, or a nine-fold increase. From Douglas fir logs, the increase was from nothing in 1946 to 410mrllion board feet in 1957. California, which received almost one-seventh ofall the Douglas fir plywood in the country from 1940 to 1957, is now rated as selfsufficient iir that it can produce within its boundaries the plywood i1 uss5."-Cal. Forest-Range Exp. Stat., Forest Serv., USDA. (Perhaps of greater concern to the plywood industry is the fact that the Douglas fir plants (in California) have a capacity of about 900million square feet annually. They actually produced 672-million square feet in 1956.)-National Plywood Distributors Assn.

arr increase of about 3.5/' in production, 6.6/o in gross sales, and 3.8/a in lumber consumption. Employment should remain about the same as in 1958, costs increase about 4/o, and net profits after taxes may increase 5o/o. The industry was expected to spend about the same amount for new plants and equipment.

SOFTWOOD PLYWOOD INDUSTRY Summary

The softwood plywood industry is expected to establish its 13th consecutive production record in i959 with an output in excess of 6,500 million square feet, 3/g," basis, an estimated increase of l0/o over 1958. Despite the many encouraging signs, little, if any, expansion in production facilities is forecast. Increased promotional activity aimed at diversification in market outlets and a healthier national economic climate are expected to eliminate the recurring and too frequent price valleys which have plagued the industry since 1955.

(This survey covers those establishments primarily engaged in manufacturing softwood plywood from veneer produced in the same establishment or from purchased veneer. ) In 1958, the softu,oo<l plywood industry, which is conceutrated in western M/ashington and Oregon and northern California, employed approximately 26,000 persons and had a payroll of about $155 million. Value of sales during this period amounted to an estimated $591 million. Production througlr the third quarter of 1958 was lI.4/o above the corresponding period of 1957. However, faced with over-production and falling prices in the fourth quarter, a period when demand usually declines, industry leaders announcecl a procltrction cutback ol 20 to 25/o for the balance of the year. (This cutback occurred at a time when mills were operating at 100/o of production capacity, whereas a more drastic cutback of 32/o was made during the fourth quarter ol 1957, when mills 'r,vere producing at only 85/o of capac- ity.) Nevertheless, the industry should establish in 1958 its 12th consecutive production record, estimated in excess of 6,000 million square feet, /s" basis, compared with 5,653 million square feet in 1957.

During 1958 the softwood plywood industry expanded its weekly production capacity from 135 million to an estimated 144 million square feet, an increase of 6.7/o. However, this expansion was slow getting underway, and it was not until the last week of the first quarter that any pronounced growth was noted. With more than 50/o of the softwood plywood production destined for the construction market, the fall-off in housing starts during the first quarter of 1958 was the largest contributing factor to the industry's slow start.

The 1959 Outlook

New home construction was expected to be at approximateIy 1.20 million starts in 1959. It was anticipated that mortgage money would be available. The softwood plywood industry

is gearing itself to participate to the maximum extent possbile by encouraging the establishment of local component fabricators and generally attempting to increase the percentage of softwood plywood used in home construction. It is believed that the new techniques in siding will result in greater use of softwood plywood for exterior coverings. Further, the industry plans to work closer with the Lumber Dealers Research Council and National Plan Service in the development of complete home construction plans.

Softwood plywood demonstration farm structures, such as life-cycle hog production buildings and specially designed barns, will be tailored in an effort to more fully exploit the farm market. A greater percent of the money for the highway program probably will be channelled into actual construction during 1959. This program will create a substantial demand for softwood plywood for concrete forms. The low-cost school construction program, which many local communities have adopted, will use considerable

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quantities of softwood plywood. It was anticipated that the momentum of this program would be accelerated in 1959, particularly in view of the concentrated promotional activity of the lumber, plywood, and wood products industries.

HARDWOOD PLYWOOD INDUSTRY Summary

Shipments of the domestic hardwood plywood industry in 1958 would amount to about 760 million square feet, surface measure, compared with 793 million in 1957, 89I million in 1956, and 934 million in 1955. This downward trend expected to continue through 1959, due primarily to greatll increasing imports which exceed domestic pro- cluctron'

Trends in 1958

(This report covers those establishments primarily engaged in manufacturing hardwood plywood for sale from veneer produced in the same establishment or from purchased veneer.)

The market hardwood plywood industry, comprised of approximately 150 plants, is located in 26 states, most of which are east of the Mississippi River. About 17 softwood plywood plants, centered in Washington and Oregon, also produce some market hardwood plywood.

The market hardwood plywood industry's shipments in 1958 were estimated 760 million square feet, surface measure, compared with 793 million in i957,891 million in 1956, and,934 million in 1955-a dec.rease in shipments since 1955 ol 18.6/o, l5.l%, and 4.6/o, respectively. This decline in domestic shipments occurred despite the increase in domestic consumption, which amounted to an estimated 1,602 million square feet, surface measure, in 1958 compared with 1,627 million in 7957,1,587 million in 1956, and 1,553 million in 1955.

Hardwood plywood imports have climbed steadily during this period, from 619 million square feet, surface measure, in 1955 to 696 million in 1956,834 million in 1957, ancl an estimated 842 million in 1958. Imoorts were in excess of domestic shipments in both 1957 aid 1958 by 5.2/o a.ncl 70'8%' respectively

The 1959 outlook

Strong trade promotion and specialized servicing programs, activities which the domestic industry may not be able to finance adequately at this time, appear to be the only solutions to the current adverse problems, within the power of the industry to inaugurate.

Despite the encouragement offered by the predicted increase in housing starts; the return to the use of plywood in the manufacture of hi-fi, TV, and radio cabinets; the bright outlook for wood household furniture ; the increasing trend toward wood kitchen cabinets; the expansion in the wood boat industry; and the anticipated growth predicted for house trailers (all substantial users of hardwood plywood) -the downward trend of domestic market hardwood plywood shipments was expected to continue through 1959.

'The Dealer's Supplier- Never His Competitor"

SX7 TXQUISITI ATRICAN V/OODS 'A (2 D. bea*tf io a )tnong r oLnt...

OSTLING DOORS mean FINE wood6a5fslfully constructed into creative and functional designs for graceful, modern livingstrong sellers and good profit makers.

Building lloteriols Help Keep filonumentol Sculpture 'lmmortol'

(One of the mast Po\ular moaies nou showi.ng throughout the cowrtry is the Alfred Hitchcock production, "North by Northwest." Its climar is played oaer the famous rocb caruings described. below. Because so many persons have aiewed this erciting motion picture, it uill be in.teresting to learn in this article the Part that the building material.t industr5, plays in the sculpture's uPkeep.)

Four presidential giants, whose epochal careers spanned the first I25 years of our country's history, gaze solemnly and thoughtfully across the Black Hills of South Dakota from the heights of 5,675-foot Mount Rushmore. Nearly 1,000,000 tourists visit the monumental sculpture each year to gaze, in turn, upon the majestic frozen countenances of George Washington, Thomas Jefferson, Abraham Lincoln

and Theodore Roosevelt, who labored diligently and unselfishly in building our democratic processes of government and the American way of life.

Here, memorialized forever in gleaming granite, are the gigantic heads liberated by the eminent sculptor, John Gutzon de la Mothe Borglum, from Rushmore's weathered peaks between 1927 and 1941. When death stayed the hand of the artist in March of the latter year, his son, Lincoln Borglum, spent what few funds remained in completing some minor details previously outlined by his father and in removing the heavy stagis, iron plini, cable car and other equipment in use during the carving.

Charles E. Humberger, superintendent of Mount Rushmore National Memorial, since 1951, points out that no work has been done on the heads since 1941 and that they are substantially as they were then. In bright sunlight, the sculpture is a glistening white because of its large granite crystals. In late afternoon or on cloudy days, it takes on the familiar grey granite color and large seams of pure qvartz are visible on the surface.

Barring a natural disaster, how long will the magnificent carvings endure? The exposed rock forming the heads now is under attack by weather processes and some geologists

are of the opinion that between 5,000 and 500,000 years might elapse before wear begins to show on the faces.

As an experimental step in preserving Borglum's monumental work, this Spring an invisible water repellent coating was apptied to the top of the Washington head under supervision of Glenn T. Jones, who is in charge of maintenance, building utility and sculpture at the memorial.

The water repellent tested is Siliphane, a product of The Upson Company, Lockport, New York. Siliphane is a clear silicone formulation which provides an invisible protective coating for all exterior above grade masonry.

President James J. Upson reports that Siliphane keeps rvater out and prevents the accumulation of dirt, dust or soot because each rainfall completely washes off the surface which remains as clean and bright as when new.

Supt. Humberger has noted that no effects of erosion have been found on the heads and added that "the Siliphane treatment, if applied other than experimentally, would be in the hope of forestalling trouble many thousands of years from now."

Mr. Jones made the Siliphane application on the Washington head in cooperation with Henry O. Parry, IJpson's Pacific Coast division salesmanager. Each year Mr. Jones makes an annual inspection of the sculpture, scrambling over the heads on foot and swinging over the faces in a rope seat. Small hairline cracks in the rock are sealed with a mixture of granite dust and white lead. This keeps out water which over a period of years may enlarge the cracks througlr alternate freezing and thawing.

bearswitness...ofthe Nation...carvedhigh, Then breathe a prayer the wind and rain alone

Sculptor Borglum once said: "I want, somewhere tt-l America . a few feet of stone that great things we accomplished as a as close to heaven as we can that these records will endure until shall wear them away."

On another occasion, Borglum commented that "a monument's dimensions should be determined by the importance to civilization of the events commemorated." lJsing methods

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he devised for.his Stone Mountain carvings near Atlanta, Georgia, Borglum sculptured monumental figures, indeed, to memorialize the Father of His Country. the author of the Declaration of Independence, the Greaf Emancipator and the Rough Rider whose administration witnessed the building of the Panama Canal and the extension of U.S. naval power.

The heads measure 6O feet from chin to forehead. whereas the human head on the great Sphinx in Egypt measures 30 feet from chin to forehead. The presidential greats look upon a vast section of land included in lefferson's Louisiana Purchase.

Since the heads are svmbolic of the develooment of America and the promulgation of our unalienable^rights to "Life, Liberty and the Pursuit of Happiness," Gutzon Borglum

himself once said: "We have not created a monument to Washington or Jefferson or Lincoln or Roosevelt, but to the meaning of those eleven words as maintained in our government by those four great leaders. Those words-man has a right to be free and to be happy-."

New A. O. Smith Elecfric Motor Boon to Wood Working lndustry

A revolutionary design Concept in single-phase electric motors featuring complete sealed protection for the starting switch-cause of over 34/o of all single-phase motor failures in the wood working industrieshas been announced by the Electric Motor division of A. O. Smith Corporation. The switch, capacitor, thermostat, actuator and terminal board have been totally encased. This makes them impervious to sawdust, wood "fines," and the natural shop dirt and dust conditions which, heretofore, have faulted the switch mechanism, major cause of single-phase motor failures.

Rolph €rcven R,etires

Andrew R. ("Ralph") Craven, former assistant vicepresident of Certain-teed Products Corporation, has retired from Bestwall Certain-teed Sales Corporation, Ardmore, Pa. In 7922 Craven joined Certain-teed as a salesman in Chicago. After serving for a time as Pacific Coast sales manager, Craven was made roofing general sales manager in New York.

(Tell them Aou sau it in The California Lumber Merchant)

"Why Hosn't the LumberIndustry Done Better Thon It Hos?"

(The following brief but fascinating talk was given by Dr' Johrt Zianuska, forest economist at the Uniztersity of California, to members of the Cerltral California Dry Kiln CIub at their Septernber meeting, as reported in the Minutes.)

Dr. Zivnuska outlined lumber production from the early 1900's until 1950. The banner years of production were 1906-1907, with a lumber production of 46 billion feet. Prorluction has been coustantly falling to a 38 billion peak in 1950 primarily because of slackening' in agricultttral expansion and thus construction of farm buildings, ancl the fact that from 1930 to 1950 lumber prices more thau doublecl relative to wholesale prices generally.

From 1951 to 1956, a changing situation exists where we zrre natioually growing triore ,wood than is cut. Lurnber production in lgJl-1956 varied aroutrd 37 billion arrd during i957 ard 1958 dropped to 33/2 billion, clearly indicating a clrop in demand. For tl-re current year, l1etv orclers are 11111ning 10-l2o/o below those in 1958.

Housing Starts and Their Effect

'I'o indicate fttture consumptior.r of lumber, housiug statistics afiord some information. House construction cousLlmes tlre bulk of lumber produced, so that housing starts reflect to some extent tl-re potential lumber market dttring arry 1-reriod. For the period 1950-59, housing starts l.rave tveragecl 1-1/3 nrillion Per year.

,\s indicated by housing requiremeuts, the atlswer is errcouraging as to how big a lift in lumber cotrstttuption <.rccur in the 1960's.

The two elemeuts which cotttrol house building voltttlre are household formatiou aud replacenrent of obsolete ancl substandarcl housing. In the late 1950's, tl-re building levels were higher tl-ran forecast. Household formation was ttp because of a large shift of single persons into houses of their owrr. At the present time, for example, only 3/o of .single lvonlerl over 25 have families with them. Replacemettt building was also high during the period and the number of substandatd units was reduced from 37/o to 1916 h tbe tlecade. Both of these factors will therefore be of less importallce in boosting housing starts in the future.

In spite of the rapidly increasing population on a national basis, tl.re projected level of annual new housing starts frour statisticzrl data is very similar to that existing at the present time. i.e.. 1.3 million in 196O-64 and L4 million in 1965-69. There is also a treucl to reutal housing, which uses less lttmber than siirgle unit or duplex-type housing. It is possible, frour a consicleration of age class distribution, that there may be a boom iu rental housing whereas house builders may have a shrinking market. -

Influence of Building Practice and Costs

The influence of costs on future building practice is best expressed ina cluotation from Fortune magazine: "The most solid reasorl for believing that the cost spiral will be slorved is the tremendous intensification of technological conrpetition amorlg manufacturers of building materials every aspect of home building is undergoing change. The most rapid progress is being made in industrializing the basic house enclosure itself through the use of large wall, floor, and ceiling partels that contairt the structttral member, exterior insulation in a single piece.

"The Natior-ral Association of Hon.re Builders recently erected two research houses : otte using a new panel mauufacturecl by Nlasonite Corp., the other a polystyrene sandlvich panel produced by Koppers. National Homes, the largest U.S. prefabricator, is experimenting witl-r load-bearirrg alumirrum wall panels for future production. Simpson Timber, u,hicl.r entered the home building fielcl just two years ago, is norv turning out a plywood panel. The system of oanels aucl tmsses developed by the Lumber Dealers Research Council is being *idely irsed, and the Douglas Fir Plyu'oocl Association recently anuounced a system of its own."

It is apparent that considerable challges in coustrttction are taking place. Without a sttbstantial increase irr technological clevelopments within the lumber inclustry, competitive materials and techniques will clisplace eveu such common items as studs, it was said.

An article in Forum on this subject concludes: "If the irrdustry were willing to invest $30 million per year in,researclr and development-only l/. of total annual lumber sales-building would soon see a rettaissance in wood."

The effort put into research and tecl-rnological-developrnents by the-lumber ir-rdustry compares very unfavorably 'rvith those in competing industries.

\\Il-ry hasn't the lumber industry done better than it has? One oi the cl-rief reasons for tl-ris is that the lumber industry is the least concentrated of any major manufacturing inrlrrstry. For example, in 1954 the largest four ,rrroducers accorinted for only 7/"of total product ancl the largest

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Designed ond Monufoctured for Wesfern Living by Americo's leoding monufoclurer of Door Lites ond Louvers, the Coliforniq Inserl provides Combinoiion Door feoiures for ony blonk flush door. lt is o .pre-ossembled, pre-glozed, pre-screened Inserl for Complete Instollotion lN 5 MINUTES. lr is low in price cnd tops in quoliiy. A smoll stock of Coliforniq Inserts frees copitol ond floor-lpocC by eliminoling focfory Combinofion doors. |fflftTEDlATE

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twenty accounted for only l8/o of lumber production. In tlre west, however, 7O/t of. production is from comparatively large mills cutting over 10 million feet per year, compared to 207o in the south. '

Future DeveloPments

The problem of lumber markets in the near future revolves essentially around the increasingly intense technological competition afforded by other industries and also within the forest products industry itself. And this is in the face of diminishing quality of raw material, involving smaller, limbier trees and more variable growth rates of the lumber.

Some obvious developments which are to be expected and which will improve the picture for lumber are : (a) better quality control, particularly in manufacturing 4nd drying. Any move to reduce drying degrade and to avoid moisture content troubles by improvement of the drying procedure will pay dividends in the long run; (b) chemical treatments

How the Lqnd Lies

Berkeley-Rapid turnover in owners; expansion of large holdings, and increasing numbers of small holdingi-these are ownership trends among forests and other rural properties in a California sample area revealed bya survey completed. in 1957 by John Zivnuska and Paul Casamajor of the University of California School of Forestry.

In the 1947-1957 period, nearly half the land (48/o) in the sample area moved into the hands of new owners. Another 34/o belonged to established owners whose acreages increased. Eight percent was held by established owners whose property became smaller. And. 1O/o remained with owners whose acreages.were unchanged. The survey showed a 30/o inbrease (from 2,338 to 3,050) in the number of property holders owning less than 180 acres. The researchers found that 52 owners (1.5/o of. the total) held properties larger than 5,000 acres.

Timber operating companies in the sample area increased their holdings from I9/o of the total area in 1947 to 28% in 1957.

of lurnber to improve its dimensional stability and resistance to fire and decay; (c) manufacture of components rather than boards; and (d) improved surface finishes.

Although the long-term prospects for substantial improvements in the lumber economy are not highly encottragir-rg, particularly if technological developments are not pursued, worthy of note is the classic comment by Mr. Thomas Hyland, whb ran $30,000 up to $5 million primarily by investing in the Philadelphia & Reading Railroad Co. "It was rny kind of conservative, foolproof, blue chip: a profitless company in a failing industry with no growth in sight."

The ORIGINAI Crystol Cleor Plqstic Spor. A finish especiolly recommendd for oll types of wood. Accenls, bequtifies ond relqins lhe originol color. Suitoble for interior or exlerior use.

Coll or wrile us for triql order. We guoronlee you won'l be disoppointed.

Rich Bros. Opens New Dept.

The Rich Brothers Lumber Co. in Visalia, Calif., opened its new hardware department with a flourish, October 29. Prizes and refreshments were given away for the first three days to celebrate the completion of the new facilities.

The 50'x70' building was built just south of the main store on South Bridge St. In addition to the hardware department, the $35,000 building houses the firm's offices.

Owners Paul and Ed Rich have been in business in Visalia 13 years. Jess Turner manages the hardware departlnent.

Deolers €on Do rhe Job!

l62l No. Indiono Street, los Angeles 63

Tefephone: ANgelus 1.0359

Specializing in the Efficient Distribution of iIAH(lGAI{Y and APlTol{G from BETTER [IIttS in the

An increase of. 57/o in siding sales over the past fiscal year marked Masonite Corporation's seventh year of marketing a siding line through lumber dealers, reports J. B. Palmer, marlager of Exterior Products.

We'ue added 25 experts to your staft

Through our recently-opened Southern California office, we place directly at your disposal our highly experienced staff of more than 25 lumber merchandisers.

This means that you will have, right at your finger tips, the diversified resources of more than 300 Pacific Northwest mills with which we are in daily contact. In addition to this independent production, we offer our own controlled production of more than 1,000,000 board feet daily.

We hope that you will use our new sales office to take full advantage of Oregon-Pacific's facilities the rapid serwice, the diversity of production, the instant information which all our customers enjoy.

U. S. CONSTRUCTION EXPENDITURES IN 1960 EXPECTED TO BE RECORD $55 BILTION TOTAT

U.S. construction expenditures will reach a record total of more than $55 billion in 1960, says the professional building magazine, Architectural Forum. "Although this may be only 1.5/o above 1959," Forum reported in its auuual building forecast, "it is more impressive thau it looks, for 1959 will be an exceptionally big year for building."

Construction expenditures this year will probably reach $54.9 billion-a jump of. ll.8o/o above 1958, three-ar1d-onehalf times the average increase of the past few years al1cl more than twice the most optimistic predictions. 1960 will be the 16th year iu a row in which building.activity has expanded.

The leveling off of total constructiott next year, Forunt

$reugon'g Gtettings

saicl, will result mairrly from the same factors which swellecl tlie 1959 volume-buiin reverse. A decline in house building during 1960 seems "inevitable," and highway. construction rvill do well to hold its own. At the same time, there will be off-setting gains in the construction of uouresideutial buildings of all kinds.

By majoi categories of residential coustrttction grouped as to type, here is Forum's 1960 forecast:

Residential Buildings

ApartmentsPrivate apartment coustruction rvill be $3.5 billion next year, up about 23o/o. Pfilic housing will zrccount for $450 million. 'logether, private and public apartment building will rise 76/o to almost $4 billion in 1960.

Hotels, motels, dormitoriesThis category will amount to $750 million in 1959 and will iucrease l0/o ue-xt year to $825 million.

HousesThe uumber of privately financecl oue-and tlvofamily houses will probably drop ll/o in 1960. Expenditures tamrly droP rr-/a rn lvou. llxpellolrures in 1960 ($13.5 billion) will drop off less-about 60/obecause of carrv-over of work begun in 1959 aud a trend to carry-over bisger. more exDensive houses. Publiclv financed housing bigger, expensive Publicly _h_ousing of-the orre-arrd two-familv size droooed sharolv in 1959. ancl of the two-family size dropped sharply 1959, an will probably drop next year, accounting for roughly $125 v ,li million of construction. Altogether, private and public pendittrres for new one-and two-family houses in should be in the neighborhood of $13.5 billion, down from 1959.

Gloy Brown & Compony Nomes

Longer Northwest Buyer

R. G. "Rudy" Langer (right) has been appointed Northwest lumber buyer for Clay Brown & Company, according to Clay Brown, president. He will purchase lumber for the Cilifornia sales offices and Portland headc uarters. - Mr. Langer has been with Balfour Guthrie & Co. Ltd., for the past 5l years, buying and selling in the export lumber market.

He entered the lumber business in 1946 and has been a resident of both Portland and Eugene.

(Tell them Aou sau it in The California Lumber Merchant)

DEE ESSLEY WAYNE WILSON

JERRY ESSLEY CHUCK LEMBER D. C. Essley & Son WHOTESALE TUMBER

'Vqn' Fullowoyto Rerire Wirh l'959; His Fqirh in Mighty Future of Lumber

PortlandThere are big tasks and big opportunities ahead, and"The lumber product should remain a major factor in the future success of the forest products industries."

That's how S. V. (Van) Fullaway, Jr., assayed lumber's years ahead as he announced his plan to retire at year's end. He has been secretary-manager of the Western Pine Association since 1929 and a leader in the American forest and forest products affairs for more than 40 years.

"Therc is much to do," Fullaway said. "It will require ability, imagination, determination. Great strides must be made in product quality. This is basic and must be the foundation for all other progressive and necessary steps. The industry must accelerate development of new forms for our product-forms that offer the user greater utility, cost savings and modern appearance. Coupled with this must come progress in furnishing products ready for final installation such as pre-finished paneling.

"New and modern merchandising methods also are necessary. End-branding, grade-marking and packaging are important. Sales techniques and distribution methods need overhauling. Some of these may appear almost impossible of attainment, but our competitors are already employing many of them.

"The American public, including home builders, iudustrial users, architects, contractors and distributors, must be informed and, in some cases, educated as to the many merits of lumber for construction and other purposes. This means aggressive trade promotion and advertising.

"An ample and permanent source of raw material is obviously a vital factor in the future success of our industry. Constant expansion and improvement of industrial forestry will be essential. The Tree Farm program must be continued with addecl vigor. Problems involved in the availability ancl purchase of goverment stumpage must receive more and more industry attention." (In the Western Pine region, 70/a of the commercial forest is government-held.)

"Only througl-r cooperative effort at the regior-ral level car.r u'e l-rope to reach our goals," he saicl.

"I have great faith in the future of this industry. I aru also confident you rvill keep your association strong by continuing the basic principles and policies that have servecl so lvell."

Rerniniscing over earlier years, Fullaway remarkecl he has seen the Western Pine industry "operate in war and peace, in boom and depression, in a free i.otlo-y and in a'regulatecl one, in both Republican ancl Democratic regimes. I have seen it function under the NRA Blue Eagle and during the anti-trust investigation. I have see it grow from a producer of less tl-ran 5 billion feet annually to over 9 billion. I have been a participant in the growth of WPA from a membership of some 70 companies to almost 350 companies ancl from an annual budget of $100,000 to one in excess of $2 million."

Fullaway came on the pine job in 1929 as secretarymanager of the old Western Pine Manufacturers Associa-

that made it

For knotty p'ine panel'ing .. cons'id,er LODGEPOLE PINE

small, non-bleeding knots charactertze th'i,s I'i,ght, easE'to-work wood,

LODGEPOLE PINE is ideal for all paneling applications. It has small knots that do not bleed. It machines to a smooth, satiny surface; and it has excellent paint and stain holding characteristics. [n Lodgepole Pine, you have an attractive, practical knotty pine {or any home or commercial setting.

Carpenters like it because it is light in weight, easy to handle and work. Lodgepole Pine is soft-textured, and it is easily nailed without splitting.

Sheathing, siding, subflooring are other excellent uses for Lodgepole Pine because of its smooth milling, aciurate sizing and good insulation qualities. And it is care' lully ilried, assriring more accurate sizing and improved woodworking qualities, insuring lower maintenance costs.

A decorating idea that will sell more lumber Western Pine Region woods finished in COLOR. Look for our advertising in home improvement and do-it-yourself magazines. lt works for you' For more information write to Western Pine Association, Yeon Bldg., Portland 4, Oregon'

UVestern Pine Association

member nills monuloclure these woods to high sfondords of groding ond neosurenent grode slomped lumber is ovoiloble in lhese species

ldoho Whtle Plne Pondcroro Plnc'tugor Plnc Whlre FIr Inccnre Ccdor i Douglot FIF Lorch Red Cedor. Lodgepolc Plne ' Engcftnonn Sprucc

Today's Western Pine Tree Farming Guarantees Lumber Tomorrow

'lo-Yeor Plon' of Product ond lndustry lmprovement Suggested for Industry by Lumber ftlonufqcturers' President

Lumber manufacturers are urged to begin work ou u "comprehensive, carefully-considered 1O-year pLur" of prod- uct and industry improvement. Robert M. Ingram, then presiclent of tl-re National Lnmber Nlanufacturers Association, said this is necessary for tl.re lumber inclustry to take advantage of the " tremenclous rnarket opportunities" promised by the 1960s.

Addressing a meeting of the Alabama Forest Products Association earlier this year, Ingram (president and general rnanager of the E. C. Miller Cedar Lumber Co., Abercleen, Wash.) snggestecl as the "harcl core" of lunrber's lO-year plan:

l. E,xpanded research to fincl nerv arrcl improved uses for rvood and cut pru<luction costs.

2. Better channeling of lumber and wood products to the end-user through clevelopment of a "more effective" sales aud distribution pattern aucl "closer relationships" between producers and distributors.

3. Measures to prevent "improper use" of lrrmber and wood products in construction work.

4. Stepped-up merchanclising and promotional activity by all segments of the lumber industry.

"A.rapidly expanding population, the trend toward largcr. lamrlles ancl the constant upgrading in American living standarcls," Ingram asserted, "will present the lumber irr-clustry-ancl its cornpetitors-with tremendous market op- portunitics. The 1960s, in particular, will see a sharp incre:rse in the rate of family formations as the 'war babiis' o{ the early '40s begin to rnarry, raise families of their own, buy hornes ancl furuiture and other goods, ancl enter the market place in earnest." he said.

To reilize the full potential of this era, the lumber inclustry must redouble its efforts to offer builders, consurners and inclustrial users, "the highest quality products at the lowest possible cost," he emphasized.

"Our future objectives must also take into accorrnt the need to develop nerv products and new services that arc right for tl.re times. trclually important is the finding of new uses for existing products. Often, this u'ill tie in with another tenet of successful selling-that of aclding llore corlveuience to your product."

One of the problems facing lun-rber manufacturers collcerns the manner ir-r which lumber and woocl proclucts are used for constructiorl purposes, Ingram stated. The lumber industry, he stressed, must "make sure that our nraterial is being properly used by buyers anrl specifiers of wood arrcl rrot being sold by lumber manufacturers or distributors for an irnproper use rvhich can only hurt all lumber in the r.nir.rcl of the cor1srlmer."

Lumber Mqnufqcturers' Position on lndion Timberlqnds Restoted

The National Lumber Manufacturers Association tl-ris year renewed its stand thatthe Klamath Indian timberlands_in Oregon-about 745,000 acres colltainir.rg more tharr four billion feet of timber-should be sold to -private bidders "uncler reasonable terms and over a reasonable time period-" Proposals- are being considered by Congress for federal purchase of the lands or for sale to- privatl parties under severe restrictions.

The Association's position was set forth in a telegram to Sen. Neuberger (D-Ore.), chairman of a Senate -Irrterior subcommittee which recently approved a bill (53051) to permit_ private. purchase of the timber acreage only under federal regulations that most purchasers corld be e.xpectecl to reject.

The measure, now pending before the full Interior Con.rmittee,_ provides_ f9r- _fed91al acquisition, probably costing more than $100,000,000, if the Klamath lands are not our-ch4sed by private parties. This measure, if enacted, woukl establish a precedent for similar action onother Indian reservation timber resources throughout the country and would.deprive local taxing jurisdicti,ons of a new and'badly needed property tax base.

The Association believes that sale of the Klan-rath timberlands under Public Law 587 to private bidders and under reasonable terms and over a reasonable time period, to pre- vent overly rapid sale of timberlands and to increase ievenues to the Indians, "would provide a solution to the Klamath problem which would be in the best interests of both the Indian owners and the general public."

JOHN J. HE1M

B. K. (BRONK) WttuAMS

E. E. (ERV) SCHMIDI BR]AN AIIIANAUGH

Old PotronsReturn to New Site of Chico Lumber Co.

"We are now back in the saddle and are enjoying prac- tically 100/o business from our former patrons, whiih is indeed gratifying to us," writes Fred Aisthorpe, owner of Aisthorpe Lumber Co., Chico, ina recent note to The CALIFORNIA LUMBER MERCHANT. Mr. Aisthorpe continues: "The outlook for our new operation (the former location of Chico Lumber Company) is very bright, and we feel that this end of the valley is due for greai expansion within the near future."

Aisthorpe's business was formerly located at 948 Broadway,, in downtown Chico, but this location, along with several hundred-thousand board feet of lumber. was leveled bv a disastrous fire in February of this year. A five-month shuidown ensued while Aisthorpe deliberated the feasibility of rebuilding on the same one-acre site, or starting at a new location offering more elbowroom.

Chico Lumber Company, opeirated until two years ago by Bob Grant just north of town, turned out io be the answer. Aisthorpe bought the location and moved his lumber and know-how into the vacant, but ready-made lumber- yard last Fall, and is now doing busineis "better than usual." Aisthorpe Lumber's new three-acre site has almost 26,000 sq. ft. undercover space in a building materials warehouse, two lumber storage buildings, a small cutup shop, a large steel shed, a finish lumber storage building and a large office and shorvroom.

"Three times the storage and display area means better customer service," Aisthorpe notes. Operation of the business will continue as before-a "one-stop service where customers may obtain lumber, plumbing, wiring, paints and everything for building."

Dealer Aisthorpe succeedecl to sole ownership of Ais-

thorpe Lumber in L946, when he purchased the interests held by his brother, Harry Aisthorpe, and father, W. L. Aisthorpe.

Under various ownerships, the cornpany has been in business in Chico for 66 continuous years, going back to 1893. It was first known as the W. B. Griswold-Lumber Company at West 2nd and Salem Streets and was moved to its old Froadway location about 1920, the year Aisthorpe first got into the lumber field.

The senior Aisthorpe got into lumber with the old Sierra Lu.mber_Compqny in the late 1890s, and in 1911 joined the Griswold organizatioq. Established in 1893, Aisth6rpe Lumber, successor toW. B. Griswold Lumber Co., quilifies as one of Northern California's oldest lumber firms. -

Yard manager at the new location will be Royce Garman, a Chico resident for the past 13 years and a former wholesale hardware man. Garman brings experience in retailing and building, as well as merchandising and a knowledge of housebuilding to his new job.

In retrospect, Aisthorpe was quoted in the Chico Enterprise-Record during his opening as feeling "fortunate to be in a position-qf growing with the city of Chico." Aisthorpe continued, "We have appreciated the patronage given the business in its 66 years of operation and we sfiall-continue to justify all the faith and confidence placed in it."

New Book on Resilient Flooring

Just off the press is a new publication of the Building Research Institute, "Installation and Maintenance of Resllient Smooth-Surface Flooring," containing some excellent tips from top men in the business on both the installation and the maintenance of all of the various tvoes of resilient floorllg ott the market today. Priced at $5 per copy, the 145-page illustrated Publication No. 597 may be obtained from Buil-dr.rlg Research Institute, 2101 Constitution Ave., Washington 25, D.C.

How to support America's Peace Power with each Christmas Bonus

If your Company is now planning employee Christmas gifts or year-end bonuses, why not make each remembrence a gift of thrift-with U. S. Savings Bonds? Every Bond you give contributes to our nation's Peace Power; it represents for the man or woman who re. ceives it, a tangible Share in America.

By installing and promoting the Payroll Sav.

ings Plan for U. S. Savings Bonds you can offer your employees a welcome year-round gift. Contact your State Savings Bond Director for information about the new 3827o Series E Bonds and for Payroll Savings materials and assistance. Or write to the Savings Bonds Division, U. S. Treasury Department, Washington 25, D. C.

Dodge Corp. Forecost Sees Drop in 196o^ Housing But Still Huge Moteriols Xlorket

A decline in.housing may offset gains in other major construction categories n-ext year and-produce a slight-drop in total construction contracts in 1960, according to the annual outlook statement by F. W. Dodge Corporation. The downturn lvould be the first since the end of World War II, the Dodge analysis indicated, but it would be small, amounting to a drop of about one percent below the record-breaking 1959 total.

The outlook statement, prepared by Dodge economist George Cline Smith, indicates that non-farm housing starts in 196/.l- should total about 1,250,000 units. In terms of contracts, they will be down about I0/o in physical volume (as

Clty, C of G Aid Housing

The city of Hartford, Conn. and the Chamber of Commerce have played a cooperative role in aiding a nonprofit group to erect a garden-apartment project to house families relocated by slum-clearance programs.

measured by floor area) and 8/o in dollars. Because housing is the largest single construction category, this decline will counterbalance gains expected in uon-residential building zrnd heavy engineering contracts.

Tl-re report emphasizecl that the 1960 total will still be huge, with contracts amounting to $36,040,000,000, the second highest figure on record; and it pointecl out that practically every construction category other than housing should show gains over 1959. Iu terms of physical volume, Iloor area is also expected to increase 7o/o, with the larger' irrdiviclual categories as follows : manufacturing buildings, up 2O/o; commercial buildings, up 6%; schools, sp 2% ; lrospitals, up 3%; religious buildings, up 5%; social ancl recreational buildings, tp 7%, and public buildings, up 3%.

Heavy engineering contracts in 1960 are forecast to total $7.8 billion, a gain of 2/o over the estimated 1959 level. No floor area is reported in this category of construction since floor area is not a measure for such major engineering projects as highways and dams.

Total private and public housing starts are expected tcr decline, primarily as a result of financing difficulties, to 1.250.000 on the current Census Bureau basis of measurenrent. This would represent a drop of l0/o from au estirnatecl 1959 level of 1,390,000 units. The report states that "there seems to be, at this point, little likelihood of legislative action which might further stimulate homebuilding in 1960, but a sharp decline would greatly increase pressure for sucl-r action, and it is not beyond the realm of possibility."

llesidential floor area is also estimated to clrop l)/a in 1960 but cost factors are expectecl to make the dollar decline slightly less, or 8/". As a result, total dollar volume of resiclential building contracts next year is forecast at $15.9 billion.

Despite the slight decline anticipated in total construction contracts next year, the report says that "the market for construction materials and services in 1960 will be among the very largest in history and the forerunner of ever more prosperous years ahead."

Youth Ronch in Hesperio

Groundbreaking ceremonies have been held Greater Los Angeles Youth for Christ Teen Ranch peria. When completed in July 1961, facilities will administration building. chaoel. dinins hall. clut idministration chapel, dininghall, club recreation facilities and swimming pool. It will cost timated $535.000.

for the in Hesinclude house, an es-

For Every Purpose

PiONDENOSA PINE a DOUGIAS FIR . WHIIE FIR . REDWOOD gUGAR

RAIL AND TRUCK SHIPIIENTS

HEARI]I 1UMBER COMPAilY

P.O. BOX 367

PHONE: SPring 2-5291

TWX: MF 76

TIEDFORD, OREGON

Brqnch Ofiice: P.O. Box 799 ARCATA, CATIF.

VAndyke 2-2447

TWX: ARC 3l

Brewster & Blume, lnc. Security Building

Pcsodeno, Colif. MUrroy l-3140

TWX: PqsoCol7339

Eorle D. Bender

2559 Cqrlsen

Oqklqnd 2, Colif. ANdover l-7260

Direct Teleiype lines-All Offices-for immediote Quotolion ond Confirmotion of Orders

Diqmond Drqws Big Open House

Crowd qt Sontq RosqR.emodeling

More than 4500 Santa Rosa-ites attended a two-day Open Ilouse celebrating the store modernization of Diamond National's big Santa Rosa yard. Over $2,000 in prizes were distributed to lucky registrants, plus free refreihments for all. Diamond's merchandising manager, Don Wilson, of

Chico, coordinated the remodeling, which included all new fixtures, a 750/o increase in store inventories, new housewares and small appliance departments, and a complete new showroom decor. The walk-in trade being priniipal tqlg.et o_f the remodeling, the yard will now rJmiin ofen all-day Saturdays. Tom Fiori, former Diamond managei at S_e_bastopol, is manager of the Santa Rosa yard, and Myron Wolverton is assistant manager.

Film Teaches Workers New Tricks

fhe most significant buikling construction innovation in the last decade, the "lift-slab" technique, allows workers to pour the concrete roof anil all floors right on the ground for structures up to l? stories high. The huge slabs are then raisecl into position with hydraulic jacks operateil by a contrgl panel (photo inset). As one step in making sure its 800,000 members are trained to do their jobs in this fyp6 of construction, the Uniteil Brotherhood of Carpcnters and Joiners of America has produceil a sound-and-eolor motion picture iletailing the methoil.

TUMBER FOR' EVER,Y PURPOSE

. DOUGTAS FIR

ROUGH OR SURFACED DIMENSION

SIUDS _ E. E. D, E. PRECISION TRIiiMED

PTYWOOD

CATIFORNIA REDWOOD

ROUGH OR SURFACED

GREEN OR DRY

ONd ALL OTHER PACIFIC COAST SPECIES

WHOLESAIE TUMBER DIRECT MII.L SH!PMENTS_RAII OR IRUCK_CARGO

PACIFIC ri'ESTERN LUIUIBER COIUIPANY

Dovid E. Loshley, Colifornio Monoger

518 South lqke Avenue, Posodeno, Colifornio

[umber lndustry Going for New Gopirol Finoncing Plon

The- new long-term (S-year) capital financing plan for manufacturers, announced last Maich by Commiriiat Oiscount Corporation of Chicago, has mlt with .,an overwhelming response" from growth companies in the lumber industry, reports Sidnev Feuchtwanser. oresidenf . This

Sidney Feuchtwa ident. This ruuusuy, rcp()r{s Jrqney l: eucntwanger, presrdent. l hts financing, with a minimum of $100,000= and^a maximum of $1,000,000 to any one firm, has resulted in long-term loans to.{9qr companies-in the lumber field, totaliig g9,10,000. Additional capital loan applications from the inldustry are p-ending, Feuchtwanger said. Growth companies have iound this typi_ of financing particularly helpfril jn meeting the tight bank-credit situation.

The plan differs from short-term bank lending in that the term may run to five years if desired by the Sorro*er.

EIDEMASTER

Pocket Sliding

Door Frames

Model 100A-$7.70

Model 4208-$8.50

No share of ownership or profits or voice in management, is desired by Commercial Discount. This new type of capi- tal loan is based on potential earnings power -rither thln the value of fixed assets of the borrower, or the equity in the business. The usual type of business loan collateral is required, however.

M1j9r emphasis in the new loan program is on growth possibilities in manufacturing. What Commercial Discount looks for in a borrower is a history of company profits, ability to repay the loan, plus expansion posiibiiitiis and proof that the new funds will be put to constructive use.

lockler Fence Srorted in Hcyword

_ Douglas Lockler is now engaged in fence contracting and the retail sale of fencing materials at 198 Grove Way in Ilayward, Alameda County. The new business is cilled Lockler Fence, according to the October listings.

Dependabte Service - Low Gornpetitive prices

Speciolizing in [umber Yqrd Orders

The *dilT??'-''illnao- uni, Completely Assembled-Reody to Operote

Window Frqme

-lncludes-

Windows

Window Stop

Sqsh BqlqncesSosh lock

Full Bound Aluniinum Screen

Double-Hung Unirs-Sliding Units (Sliding Scsh Removoble)

Mqnufqctured in All Sizes

RADC(l

Aluminum

Sliding Windows

C(IMPTETE ST(ICK

PAT]L WRIGHT LT]MBER SALtrS

Drunnn x (brPPtlngx

TRiangle 7-3088

Member of Wholesale Lumbermen's Association of Southern California POplar 2'1922

f076f Burbank BoulevardNorth Hollywood, California

P.O. Box 75LTWX: NHOL 7666

"Morc than a Quarter-Century Erperience Marketing Western Forest Prod'ucts"

Model Home ot Fclir Shows Advontoge Of Lumber Yord Construction

Erection of a model Lu-Re-Co Home as part of the Farmstead Project at the New York State Fair grounds at Syracuse maiked the beginr.ring ofa long-range promotion scheduled to continue the year around and for a period of several years. The house, which is constructed of Lu-Re-Co

compollents-locally manufactured roof trusses, exterior oanels and interior partitions. isa version of a Women's bo.tg..r. House, -odifi"d for rural living.

Twenty franchised Lu-Re-Co dealers, retail lumber dealers c,f New York state, are sponsoring the project in cooperation with the Lumber Dealers Research Council, Washington. D.C.. and the Northeastern Retail Lumber Dealers Association, Rochester, New York.

While the Fair itself closed on September 6, the Farmstead Project, a model farm unit with various buildings and operating equipment, will remain open to the public the year around. Only tl-re sl-rell of the Lu-Re-Co house has been built this year, so that visitors may examine the Lu-Re-Co system of building components manufactured by local independent retail lumber dealers under ideal conditions, trucked a short distance to the site and erected in a matter of hours.

Representatives of the spottsoring Lu-Re-Co dealers emphasize to the public the advantages of pre-assembled building components in terms of fast, more precise construction which saves time and mouey compared to construction by individual pieces of lumber.

Added advar.rtages of local manufacture and distribution of Lu-Re-Co components over the distant "house factory" ir.rclude less transportation costs, less exposure of parts to the weather, and the home buyers' opportunity of personal contact with the manufacturer who may well be a member of the same community.

Also explained is Lu-Re-Co's great flexibility in the adaptation of modular components to a great variety of house styles and floor plans, incorporating indiviclual tastes and requirenrents. Farm buildings, garages, warehouses, motels, storage buildings and other specialized structures-are being built today with Lu-Re-Co components, a further indication of the flexibility of the system.

John G. Ross Joins AITC

John G. Ross l-ras joinecl the American Institute of Timber Construction as administrative manager, announced Frank J. Hanrahan, executive vice-presiclent. The AITC is a technical industrial association of manufacturers of structural glued laminatecl lumber and subcontractors who design, shop fabricate, and assemble load carrying timber framing for roofs and similar parts of schools, churches and other buildings.

Nerv $ales ldeas

An entirely new approach to naking it square and cut to the right angle is now available in the new woodworking tool called the "Squangle." The manufacturer says that this is a carpenter's tool that will save considerable time on the job and at the same

time assure the craftsman that he has an accurate nrarking of degree or pitch in the cutting of rafters, setting of window and door still degree settings or just plain squaring lumber.

Squangle is a nretal T- or L-shaped carpenter's square of a new type, made of aluminur.l that has been precisioned to an exact tolerance to do a skilled job for the man. The unit is compact with a "blade" 12 inches long and arms 8l inches long, yet it will perform the functions of two other larger types of squares. Squangle has two ,built-in level bubbles which make it virtually trvo squares and two levels in one handy, lightweight tool.

The Squangle is manufactured in Lyn- wood, Washington by the Squangle Corp. and is distributed through retail dealers.

A new and versatile wood paneling appropriate for indoor and outdoor installation in a wide variety of designs has been introduced by Kaibab Lumber Co. of Flagstaff, Arizona. The new product, Shadowall, takes its name from the interesting light-andshadow effects obtained through the use of board and batts in the installation. Shadowall may be installed with the batts placed outside of the boards or with the rboards placed outside of the batts, according to preference.

A convenient, cost-cutting feature of the new product, according to Kaibab president, Milton Whiting, is that Shadowall is cut and packaged at the mill to fit the requirements of a particular installation. Available lengths range from 6 feet to 16 feet, widths from 6 to 12 inches. The required number of 3-inch batts is also included in each package. Such pre-cutting and packaging reduce waste and installation costs as well as time. Whiting pointed out.

Shadowall is made from high-quality, wellseasoned Ponderosa Pine, Spruce and White Fir, rough sawn. It may be finished in a wide variety of stains or in colors to meet contemporary decorating trends. Maintenance is far less than that required for other interior wall materials, it is claimed.

3s-PIECE POWER-TOOL KIT

A 35-piece workshop kit has been designed by Thor Power Tool Company's Speedway Division, LaGrange Park, Ill., "for the do-ityourselfer who wants everything." Basic tool in the new 20HW combination is the 2.S-amo SpeedWay No. 20 |l-inch drill, which can drill up to rl-inch in hardwood and, /4-incb in steel and is especially adapted to driving accessories. Accompanying the drill are attachments and accessories f or sawing, jig salving, sanding, grinding, polishing, stirring paint, and buffing.

NEW TILE DESIGNS IN DECO]RATOR LINES

Two modern designs in pre-decorated wood fiber ceiling tile-Alpine and Regata- have been added to the Armstrong Cork Company's line of Decorator Temlok Tiles. The new tiles are available with tongueand-groove joints in the l2"xl2" size.

s'ates offices hro,ughourt the vttorld

c'nt Lrssellrine.

GENERAL OFFIGE: PORTLAND I, OREGON

Merchandisers oJ all Pacifiic CoosfForesf Products

Domesfic and lmported Lumber and Plywoods

DOIIESTIC EXPORT ondIMPORT ' RAIL ond WATER

Wood Boot Foundqtion Bows qt Show

Boat builders and dealers attending the annual National Boating Trade Show in Chicago's Navy Pier had a chance to become acquainted with the new Wood Boat Foundation which was formed earlier this year by a group of wood-boat builders and lumbermen.

In an introductory speech at the association's recent first

DOUGTAS FIR

R.EDWOOD. HEMLOCK PONDEROSA SUGAR PINE

I H. ffl. NELS0N

annual meeting, Carlton H. Foster, president of Dunphy Boats, emphasized thi vital importance of all wood-boat builders giving their support to the organization.

He pbinted out the need for strong factual publicity t-o educate the boat-buying public to the superior advantages o{ wood construction in- boafs. He emphasized particularly that he wanted it clearly understood that the Wood Boat Foundation welcomed progr-ess, new ideas, and new developments. -And he concluded itrat the greatest progress in the boating industry had been made and -was still being made through wood construction.

Also at the meeting, a slate of officers was elected as follows:

Mr. Foster-president; A. H. Frost, general sales matager of United States Plywood-vice-president, and Russell Switzer, president of Switzercraft Boats-secretary-tr€as_urer. These officers, assisted by Alan T. Mann, manager of the Wood Boat Foundation, 185 N. Wabash Avenue, Chicago, will guide the association through the coming year.

The slogan adopted by the organization-"Wood, always naturally best for boats-now better than ever," expresses the intent of the Wood Boat Foundation to promote the natural advantages of wood for boats, plus the new developments being brought forth by modern wood chemistry.

The organization opened its advertising campaign with a twopage ad in trade publications entitled, "Why wood is still unsurpassed for boats." Reprints are available upon request at Wood Boat Foundation headquarters. Future plans include advertisements in consumer publications, point-of-sale materials for dealers, and a wood development research information program.

Membership in the Wood Boat Foundation is open to woodboat builders and their suppliers-including manufacturers of plywood, lumber, paints, hardware, and wood-treatment products.

Hoil New Architeclurol Influence

New Orleans-The movement in contemporary architecture away from the stark "International Style" to the "New Romanticism" is "developing into the most significant architectural influence of our century,"and lvill affect the output of the entire multi-billion dollar building materials industry, it was stated here by Leo J. Pantas, vice-president of The Yale & Towne Manufacturing Company, at the opening (Sept. 28) of the National Builders' Hardware Exposition at Convention Hall.

Venluro Boulevord, Shermon Ooks, Colifornio Southern Cqlifornio Representotive for Dqnt & Russell, Inc.

Last year D & R shipped more than 650,000,000 feet of lumber and allied products to satisfied customers in all parts of the United States. This volume has heen growing steadily for more than 55 years.

Nlew $ales ldeas

Retail and wholesale building supply and lumber dealers, farm groups and others in need of flexible storage facilities will find an economical roof truss design for an umbrella shed in a new typical design prepared by Timber Enginee'ring Company, engineering affiliate of the National Lumber Manufacturers Association.

The design features roof trusses for both a shingle and double type umbrella storage shed with roof spans of 14' and 2& respectively. Design details call ior spacing of trusses E on center. In the umbrella type shed roof trusses are attached to a center pole for an economically constructed covered storage building.

The design shows suggested methods of

ROOF TRUSS DESIGN FOR UMBRELLA SHED

uses; primarily to provide covered storage for lumber and building supplies, farm equipment, livestock, and commodities, and equipment and machinery used in road, bridge and commercial and industrial construction.

Copy of the new umbrella shed, typical design number 680, is available free of charge from Timtrer Engineering Company, 1319: 18th Street, N.W., Washington 6, D.C.

WILHOLD WALLPAPER REMOVER

erecting trusses on poles, as well as fabricating and assembly procedures. Roof trusses are fabricated with TECO Wedge-Fit split ring connectors for strong, tight connections and evenly dist'ributed loads at lapping member joints. Trip-L-Grip framing anchors are specified for joist anchorage.

The umbrella shed is adaptable for tnany

Wilhold Wallpaper Remover, an amazing new formula, penetrates all layers by scientifically softening both the paper and the paste. Leaves the wa1l smooth and clean, ready for painting or papering. E,conomical fastest, easiest way to remove old wallpaper. For further information write Wilhold Products, 678 Clover St., Los Angeles 31, Calif.

Eutett[e @teotingg from . . .

INTERSTATE CONTAINER CORPORATION

Red Bluff, Colifornicr

Producers of quolity DFPA

Interior Sheothing

Speciolizing in 3-ply ond Governmenl Contqiner Grqdes

Fqst truck & trqiler shipments to trll Cqlifornio points

Soles Agent:

Interstate Plywood Sales Co. P.O. Box 67ffirqnts Poss, Ore.

Grants Pass Oftice: L. V. "Larry" St. Onge, Sales Manager Phone: GReenwood 6-4474 or 6-4383

TWX: GTS P 6159-U

GRANTS

P PIYWOOD, Gronls Poss,

Producers of quoli{ DFPA sqnded qnd unsqnded plywood

Speciolizing in 9'ond l0'ponels, Texture l-l l, qnd Exterior Sheothing

Soles Agent: Plywood & Veneer Sales Co. P.O. Box 670 r Grqnts Poss, Ore.

Los Angeles 0ffice: Bus McNeil, So. Cal. Field Representative 641 So. Atlantic Blvd. Phone: ANgelus 1-0606; TWX: LA 1769

'CreqtiveRetoil Selling'

By

Deolers

Urged to Copture Exponded lllqteriqls filorket

Any possible decline in housing starts in 1960 will be more than offset by expenditures for expansion and modernization of existing houses, it is stated by James D. Young, general salesmanager of Yale & Towne's lock and hardware division, on the eve of the sixth annual National Itetail Lumber Dealers Association Building Products Exposition at Cleveland.

The executive said that "the increasing emphasis which the average American family places on a bigger and better home means that if high interest rates continue, and difficulty in getting a satisfactory mortgage discourages families from buying new houses, many of them will utilize available funds for expansion and modernization of their present homes."

He pointed out that this would create a "ready market of tremendous proportions for lumber dealers and other retailers who deal in building supplies."

Mri Young predicted the increasing importance attachecl to the home means that a tremendous amount of money will be expended on building supplies whether they are used fot new construction or for modernization of existing houses. The modernization market will account for a minimum of $4,000,000 per month in builders hardware alone, he predicted.

He also said that the expanded market for building supplies would be "increasingly competitive" and predicted that "creative retail selling" would have to be employed by dealers who want to take full advantage of it.

IIe listed "imaginative-merchandising_and promotion prog'rams, aggressive outside the store selling, carrying narne brand products, maintaining substantial inventory, using point-of-purchase merchandisers, and selling service" as important factors in creative retail selling.

Roberr E. Donl Adds to S. F. R.eol-Estote Holdings

Robert E. Dant, one of the major lumber and shipping magnates on the Pacific coast and president of the Dant Investment Company, has added two buildings at Sutter and Montgomery Sts. to his San Francisco real-estate holdings. The $1,500,000 purcl-rase includes the 11-story California-Pacific Building and a two-story structure containing six stores fronting on Montgomery.

Dant has made more than $6,870,000 worth of real estate investments in San Francisco during the last few mouths. These include the Cahill and Newhall buildings, a co-operative apartment house in Pacific Heights and the Clay-Jones Apartments on Nob Hill, where constructiorr of a $200,000 penthouse of 16 rooms is underway.

In association with John Cahill, Dant is remodeling the San Francisco Bank building and adjoining hotel on California street into an 8-story office building.

MinerqlWool Associqtion Elects

M. M. Wilson, Trenton, N.J., was elected president of the National Mineral Wool Association at its recent annual meeting in Absecon, N.J. Wilson succeeds George D. Sudlow, Chicago. Wade W. Hildinger, Buffalo, was electecl vice-president, and Harold H. Whittemore, sales manager, Building Products, The Flintkote Co., New York, was reelected treasurer. The National Mineral Wool Association is composed of 28 leading manufacturers of mineral wool insulation for the home. Myron D. Miller, of Maplewood, N.J., is secretary of the association, which has its headquarters in New York.

9n! Thtst ffiMisbes tor ttse fl-elr ptur

ouldings

byMaple Brosi., InG"

527 \A/est Putnam Drive

See Growrh of Bronch Retoil Outlets in Suburbcrn Arecrs

An unprecedented opportunity for small and mediumsize<l private enterprise in the building materials field will be available in the 1960's "with the increasing urbanization of vast rural areas in the United States," it rvas predicted at the recent National Builders' Hardware Exposition in New Orleans by James D. Young, general salesmanager of Yale & Towne's lock and hardware division.

Mr. Young said, "The development of 'Interurbia,' contiguous population ceuters in all sections of the gogn_lry' will be the most significant market factor for the building industry and its suppliers during the next decade." This development, he said, is comparable "to that which occurred in the latter half of the 19th Century when the rise of the now great American cities opened the door to ir-rdividual enterprise in all phases of the building irrdustry."

"As population and industry move. out from the central cities oi metropolitan areas, th-e suburbs of the metropolitan areas tencl to become small cities with their own suburbs," the Yale executive explained. "The repetition and acceleration of tl-ris centrifugal mo.rement during the sixties,"- Nlr' Your.rg said, "will crJate an 'Interurbia' in each geographical region of the United States."

The Yale & Towne executive said he was confident that the astute bnsinessmen in the builders' hardware field were already planning the establishment of branch offrces in "strategi- locations in interurban areas'"

Nqme of Sqnto Clqrq Yclrd Chonged

El Camino Lumber Sales is the new name o{ the former William Stagner Lumber Sales at Santa Clara, Calif., according to the October listings, which also designate Frank and Eileen Meier as proprietors of the retail yard.

California . Oxbow a-2536

Ben Ward lim Knapp Perry Adcox lerry Huntleg

Now We Csn All Get to Work - the Housewives Hove Spoken!

Wood, according to 100 typical housewives recently sur'veyed by the National Lumber Manufacturers Association, is the most popular material in new homes for several different iterns-flooring, built-ins, rvindows, kitchen cabinets, outsicle doors, accent walls, trim and fences.

A majority.,of the homemakers expressed preference for rvood built-ins and an accent wall of wood paneling in the living-dining area;80/o wanted wood-paneled walls in the recreation or playroom areas. A whopping 98/o of the homernakers insisted on basements, indicating that homes lvith only crarvl space and those built on concrete slabs will become harder to sell in future years.

\\rood windorvs were preferred about two-to-one over units of other materials-first, because of better insulating clualities and, second, for the sake of appearance; 70/o oI those qttestioned said they wanted the exterior of their homes to be of two difierent materials and almost all who voicecl this preference included wood as one of their choices.

Appearance, low maintenance, durability and cost were rated as the factors most important to consider when choosing exterior materials. Almost all of the homemakers said they wanted an exterior finish that would last at least ten years. But a majority also explained they wanted to be able to change colors easily; X)/a of the women expressed a preference for exterior doors of wood. Many said they'<l like some type of glass window in the front door.

Hardrvood floors were an overwhelming choice for n-rost rooms in the home. Wood kitchen cabinets, painted or with a natural finish, rated first with 80/o of the homemakers. 'fhese women emphasized that they were anxious to get away from the "antiseptic, hospital look" that was popular for kitchens several years ago.

A majority of homemakers said they liked the idea of a cathedral ceiling in the living-dining area ; 80% of this

group called for t10n.

Other popular wood trim, wood

exposed rvood plank-and-beam collstrrlcitems, as disclosed by the survey, we1'e fences and wood slats for patio cover.

BIG S. F. HOO-HOO CLUB g CHR.ISTMAS KIDDIES PARTY SEI FOR, DECEMBER, 22

The always-great annual Christmas Children's Party for 50 deserving youngsters from the San Francisco Boys Club will again be held at the Elks Club, 456 Post Street, San Francisco, on December 22. The traditional luncheon will get underway with a short libation period but, from 12 Noon on, it's the kids' show all the way.

This year's party, captained by Jack Dollar, will be patrned after the club's hiehlv successful oreviorrs narties : terned c highly previous parties: special seating up by the stage for the kiddies, a big chilclrens' slrow extrayaganza, a a personal chat with Santa and a gift which (near as possible) tallies pretty well with 50 grtt whrch (near possrble) pretty little letters written earlier this year.

., Santa will again be assisted byhistwopretty helpers (he never had it so good at the North Pole) and the whole evert promlges to be a lot of fun for everyone. big "kids" and little kids alike.

Directory for HordwoodIndusfry

The National Wholesale Lumber Distributing sociation has issued a new directory. Illustrate-d tures of the members' yards, data is given as to served, salesmen, species handled, etc. Copies are through Robert \M. Sconce, Omaha Hardwoocl Co.,ll44 North 11th St.. Omal-ra. Nebraska.

Yard Asrvith picthe area available Lumber

GOSS1Iil -

CO.

o Phone KEllog 3-5326 OAKTAND

izations and others interested in and influencing school construction.

Single copies are available, without charge, from National Lumber Manufacturers Association, 131918th Street, N. W., Washington 6, D. C.

(Tell'them Aou suD it in The California Lumber Merchant)

-.4pprncicction

Teoching, LecrningBetter in One-Story Wood Schools

The importance of atmosphere to education's tri-part role in youth development is emphasized in a new booklet, "Environment for Learning," published by the National Lumber Manufacturers Association. The booklet's approach, based on a statement by an itrternationally recognized psychiatrist, first points out that the school structure itself -inside and out-has become more vital to the effectiveness of modern educational programs.

Then it discusses the physical and psychological factors which provide an environment conducive to teaching and learning. Among these factors are attractiveness, safety, versatility, flexibility and economy. The booklet then shows how and why modern wood construction puts more of these essential elements into school buildings, for ferver comrnunity dollars, than do other types of constrnction.

Advocating the trim, homelike single-story school in preference to the monumental multi-story type, the booklet's comprehensive, thought-provoking message is directed to school officials, planners and designers, and to members of school boards, parent-teacher associations, civic organ-

A scholarchip at the University oI California, School of Forestry is established in the name of our customers.

We are grateful for your cooperation which makes this gift possible. With warmest YuJe Greetings . . .

D. F. White, presidenl

Jim H. Berry

Diqmond Gordner'sNew Englond line Opens New ltllcrteriols Store

Diamond Gardner Corporation recentlv officiallv opened a new 22,ffi}-square foot birilding-supply itore in l)over. New Hampsl-rire, with an Open House and ceremonies attended by state and local officials. The new building has two service areas : a 3300-square foot. air-conclitioned show-roor.r-r witl.r a four-aisle display area that runs back to the sales counter and offices in the rear, and a storage shed with a half-round roof supportecl by lan-rinated wood trusses.

The company rvill serve both building contractors and do-ityourself craftsmen. "With the new showroom and drive-tl-rrough storage area we can service them both completely and swiftly," said Harland Goodwin, store manager.

It reolaces the comoanv's lumber vard located on Folsom street iir Dover. Thurdday night, prioi to the first clay of the

Ooen House. t.uore tl-tan to see the cotnpany's new e.xhibits of ecluipnrent ancl storage area.

100 contractors fror.r.r the area canre facilities. The r.nen lookecl over 2O material set up in the l-ranger-sized

Diamond Garch.rer owns ancl operates 29 building supply stores in New Er.rglarrd. The companv originally becaure iuterested irr the lun-rber business through its need for wooden uratch law material. The Diamond Match Company, as the con-lpany was then known, harvested pine and other species in N{aine, New Hanrpshire and later orr in the west. Toclay, the company owns 453,000 acres of timberlancl, all operated on a sustainecl yield basis.

In addition to its traditional n.ratcl.r and lumber lrnsiness, Diamond Gardner produces woodenware, paperboarcl, and folding paperboard cartons, molded-pulp products, and prepackaged cl-rarcoal bricl uets.

Sales last year totaled $168,808,00.

Bock Re-Elected President Of Hordwood Associotion

Bernard Bock of Montreal, Que., was re-elected president of the National Hardwood Lumber Association for-a second ore-year term at the 62nd annual meeting of the organiza- tion, held at the Queen ]ilizabeth hotel, Montreal, dctober 6-8. Elected a vice-president was Donald F. White of Oakland, Calif. M. B. Pendleton, secretary-manager of the association, was reappointed for the ensuing year.

The three-day convention of the hardw-ood men was one of the best attended meetings in the history of the Association. Social high spots included a ladies luncheon attended by nearly four hundred, and a banquet and entertainment which attracted over 1200 members ind guests.

In President Bock's annual message-, l-re stressed the growing influence of National gradiig' rules in foreign countries and pointed out the greit benEfits to be founclln their.use, providing mutual understanding which is of great value to buyers and sellers of hardwood limber every*Trere.

Secretary-manager M. B. Pendleton announced ihe past year had been one of the biggest in the Association,s history, and National inspectors certified to nearly 270 million leet of hardwoods. Business was reported to 6e generally goocl and the members were optimistic toward a coirtinuing aEtive demand for hardwoods.

The 1960 convention will be at the Hotel Sherman, Chicago, October 3-6.

Colifornio Business Surge Predicfed

California is a "giant on wheels" that will soon lead the rest of the nation in the greatest surge of business growth tl-ris country has ever seen. This was-the .otr..nrt-ts"of t*o vice-presidents of B. F. Goodrich Tirc Company. Guv G_undaker, Jr., and Johr-r T. Callahan, who predicteA inat tt-,e 1960s lvill be a period of "unprecedented continuous growth" for the entire American economy.

"And California's business outlooli is even rosier. Here the later years of the next decade will probablv be known as the Soaring Sixties," said Gundaker.

A big factor in California's coming "economic exDlosion" is tl.re tremendous increase in the stite's young aduit popu- lation which will occur in the late l96Ois. 'ftiis will ^b.ir.g nbout a staggering increase in the state's commercial anii industrial markets, Gundaker said.

Callahan pointed out that California is leading all other states in car registrations and in motor truck relistrations and use-two reliable indicators of industrial ac"tivity and economic potential.

O'Molley Remodels in Arizono

The .O'lVlalley T,um6.. Co. yard in Scottsdale, Arizona, nrarkecl the complete remodeling of its store at 4g1 N. Scottsdale Road with_a one-day Home Improvement Fair, October 24. A special sale, prizes, rou.rerir. and refreshj ments were included in the celebration.

The. remodeling increased the retail floor space of the ll.or.. by.2.000 square feet toa total of 6,000 iquare feet. I lre_ lumberyard size has been doubled and a cluick_service Iumber_department has been added, according'to fUu""g"i A. C. Mason.

Morinq for Richmond Hqrbor

Plans for the proposed development of a $1.5 million marina on the Santa Fe channel in the Richmond harbor are announced by R. J. Naylor, a Richmoncl industrialist.

-According to Naylor, the marina will have facilities for 150 boats ug to 65 feet long and will be built on the east side of the channel, taking over accommodations "or" "o.r_ ated. as a yacht,harbor. A restaurant and bar, boat "iiet service, gas dock and boat sales will be inclucled in the operation, he said.

Horoce

Sterling

Rolph

Ediih

Commondments of Advertising

by The Federol Trqde Commission

(Courtesy of the Lumber Merchants Association figure that exceeds the price at which the article is

I of Northern California) usually sold in the dealer's trade area.

The Federal rrade commission has adopted a nir-re-point 9' !91para1ive .prices must not be used in the sale of

p.;g;;; .g"inst misleading advertising an'd h". "tttlo.r'tr.".i illi:l:: d-ttcribed- as- "imperfect,"-"irregular," or "sec-

enforcement has been ordered. T1r. iri;i; ond;" unless the highe-r comparative price is conspicu-

iishtr.i lhe .rirre-poirrt pr"g*;ur.,

ously disclosed to be for the same article in new and

--o.----^ -,- --: ------ r----- .--o----- -:-' perfect condition.

l. Advertisers must not represent or imply that they are

^4^-:-- ^ -^4..^^A ^,:^^ ..-l^^^ +L^ --l,-^-r:^^l --:^-. offering a reduced price unless the advertised price applies-to a specific irticle.

SOUTHTAND INDUSTR.IAI GROWIH

2. The reduced advertised price must not be based onNOW

FOUR TIffiES NEW YORK

an artificial mark-up or on previous infrequent ancl i isolated sales. The ftrmer price quoted muit also be The Southland economic complex_o_f_Los Angeles, Ortr'";.

thE-a,,,'o,,',ced bargain

the annual rate of the New York area. New studies just

completed by the Los Angeles Chamber of Commer.e di.- lt ls clear that the acverrlser ls speaKlng or comparaDle Lc merchandlse and not the iormer or regular prrce or tne closing the--gain--by the five county local area over the aovertlsed artlcle. uilless lt ls otherwrse announceo, l7-county-New .York- region weJe an-l1ounced -in conjunction with formation of a revised Chamber area development

^"^tj:lilt?:re-wrtnlrr structure "to assure continuance of the Southland's dynamic rne traorng area at tne aoveruseo comparaDte prlce.

o. lf:,t:l sa.te prices must represe,nt an^actual price re-

chairman of the Chamber,s I'dus- ductron trom the oustomary retail prrce.

5. ,,Two-for-one.Sales,, claims may not be made u'less trial Development committee' announced that manufacturthe sale price foi both articles is equal to the seller's ing employment totals in the local complex have growll normal price for,t$e single article. tt.l t seler s l:""Xt "t'to7 in 1947 to 663,6ffi in 1954 to nearly 820,000 this

6.'One-half price" g!-"5079.9ff"

9. "1p" sales must be Altliough New york now has nearly twice the number factually_true a_nd if conditioned uoon- the purchase o.f of manuf?cturing *oik"r. lfpOS,jOOi of the local area, additional merchindise, this fact must be so'announced. Holmwood said continuance of strong ..industrial salesman-

7. Merchandise mus!not be advertised to consumers at .ttip; by theCha-ber and other locaidevelopment agencies "factory" o_r "wh-oJesale" prices unless, they are actu- *oirld iee the Los Angeles complex taking the lead-by the ally offered at- the retailer's cost and are less thau end of the 2Oth century. customary trading area retail prices.

8. No article should be "pre-ticketed" with any price (Tell them gou sau it in The Californin Lumber Merchant)

TARGEST STOCK OF DOUGLAS FIR in Southern Colifornio

TPtttTr iR HnER utlfSER gerEg e0fiipew

L/ns393r GEARy BLvD. sAN FRANcrsco 18, cALrF.

Snoton't Qreetingt

Hubbqrd & Johnson Nomes

Bill McGubbin to Posf

Popular Bay Area lumberman Bill XlcCubbin r,'r,'as named comptroller of Hubbarcl & Johnson I-umber Company, effective October 15, according to Partners llud Hubbard and Chet Johnson. Bill formerly served in tl-re same capa- city for Gartin Lumber Compar.ry in San Mateo for tl-re past two years.

A gentletrratr needing little introcluctior.r to the Northern California lnmber fraternity, Ilill has servecl as both oresident of Oakland Hoo-Hoo Clrrb 39 and as vice-llresideut of San Francisco Hoo-Hoo Club 9. Long active ln fraternal matters rvithir.r tl.re industry. McCubbiri has spent his entire rvorking career in lumber, first enterirrg the bnsiness in 19.38 vvith Wendling-Nathan Company. After seven years witlr that fine organizatiot:r, he subsecluently spent two years u'ith San Joaquin Lumber Cornpany at Stockton, leaving there in 1946 to form an eight-year association with Corcls Lumber Company in San Francisco. Bill left Corcls during the -Fall of 1954 to join Bob Raymer in forming Ray._m_e1 & I\IcCubbin, a wholesale cornpairy they operateil lrntilBill sigr.recl on with Gartin.

Sontq Clqrq Volley Hoo-Hoo Concst-Ghristmos Poily Dec. 17

compartments, can store 105 cubic yards. Cemer.rt is held in a 1lO-barrel overhead tank. Becauie top openings of the aggregate- bin compartrnents are large ..td are alsembled ln an. rn--llne arlsnge_ment, they are easily charged by a clamshell crane. The bin shell ii of all-welded conitruction. comes iu sections that are simple to put together. The lreaviest piece weighs only 5l tons.

:Merry Christmas

_

Sarrta Clara Valley Hoo-Hoo Club Prexy Herb Crawforcl, Pacific Manufacturing Co., is currently ireading a kittenhunting expedition throrrgh the San Jose and Santa Clara valley region in preparation for the club's annual Christmas party, which will this year feature a Concat beforehand.

The place will be the Chez Yvonne in Mountain View and the date will be Thursday evening, December 12. Kitten bount-y hunters_may collect their reward by calling prexy Crawford at AXminster 6-2040.

'Jumbo' Tronsit-Mix Plont

The "Jumbo," the largest of a recently introduced series of John-son low-cost.. packaged transit--mix plants, is de_ signed fo-r easy erection and-high capacity, cbnvenient op_ eration. In addition to manufaiture at the C. S. Tohnson plant, Champaign, Ill., the "Jumbo" will be produced at Johnson's Stockton, Calif., branch.

Aggregate bin for the "Jumbo" is diviclecl into three

and Best Wishes to All for a Drogperoud fletu Deur

HucHrs BnUTHERS

MANUFACTURERS OF PONDEROSA PINE, SUGAR PINE AND FIR IU'VIBER

Foresthill, Colifornio

PHONE: FOresr 7-221I

"DETiIGN IN HAR,DWOODS" CONTEST WINNER,S ANNOUNCED

Walnut, Maple, Mahogany, Rosewood, Teak, Oak, Rirch, and Cherry were the woods most widely represented this year in the annual "Design in Hardwoods" contest entries submitted by many of the country's top furniture designers, arcl-ritects, sculptors, and industrial designers.

New and imaginative uses of these woods gave eloquent testimony that today's trer.rd in furniture and interior decor, in architecture and decorative accessories, is a return to the nbturalness and beauty of nature's oldest material. Renewed use of highly figured verleers, new methods of coloring and finishing, new combinations of wood with metal and other materials were all evident in the design entries, and made this

Highcrt hoor wenl to derign (dovel of rhowrom pdtiliom etilizing ifqndord 4'x8' plywod poek of flgur€d Wolnut Yereer 3u.pmded frm.eiling with rtqinleai rteel cqbles.

Wqlnut hqrdwood woa ured to provide eexibility in fhir winning Federol 5wingr Bok derign (righrl ond conform to ciraulol curved rufocer; Wolnut plywood wo ured lq derkr, doorr qnd nd wqll qreqr. ond rolid Wolnuf beveled bmrdr for curved qec

year's contest perhaps one of the most diversified in design techniques.

Awarcls were presented this year in five categories: Production Furr.riture, Architectural Installations, Custom Furniture, Serious Sculpture, and Miscellaneous. Thirty-nine awards in all were presented in the five categories, with seven entries winning highest honors ir-r their respective classifications.

The seven top winners have their winning entries displayed in the $400,000 hardwoods exhibit at Chicago's world-famous Mrrseunr of Science and Industrv.

Fresno Stone Go. Sells Lumber

The lUadera Stone Company is now engaged in the retail sales of lumber at 4180 E. Belmont St. in Fresno. Mr. and Mrs. Bruce l,Iiller are the proprietors, accorcling to the r(:l)orts.

(Tell them Aou salD it in The California Lumber Merchant)

PONDER,OSA PINE DOUGLAS F!R,

WHITE FIR, SUGAR PINE INCENSE CEDAR ANNUAI. PRODUCT|ON 56 l,lrL[tON

High Allitude, Solt Textured Growlh

MODERN MOORE DESIGNED DRY KITNS

Monufocturer ond Distributor

Sragon'B Gtet,

Sixries Offer Greotesl Morkel, Housing Industry ls Told

Washington, D.C.The American housing industry is on the threshold of its greatest market opportunity, Harold Boeschenstein, president of Owens-Corning Fiberglas Corp., said in a closed-circuit telecast from the NAHB Housing Center to audiences in 30 key U.S. cities. He stressed that to realize this market opportunity in the '60s, the housing industry must borrow techniques from the auto industry in creating consumer desire for "new models," in planning effective handling of "trade-ins" and in offering easier financing for buyers.

Moderated by NBC Newsman Chet Huntley, the telecast was sponsored-by Owens-Corning to presenf authoritative irrformation on the prospects of the housing industry during the next decade. In each of the key cities receiving the telecast, audiences included home builders, suppliers, FHA

officials, realtors, home finance authorities and others affiliated with the housing industry.

Boeschenstein was introduced by Carl T. Mitnick, dent of the National Association of llome Builders.

"We can no longer afford the 'featherbedding' practices, the 'more pay-less effort'attitude which is pricing American products out of more and more markets and American workers out of more and more job opportunities," Boeschenstein said. The housing industry must be aware of what the consumer wants in housing. Quality, improved design, economy, convenience, comfort and high resale value are the things home buyers want, and the things the industry must give them to attract a "healthy share" of purchasing dollars.

Cities receiving the telecast included Phoenix, Ariz.; San Francisco. Calif.: Portland. Ore.: Seattle. Wash.: Los Angeles, Calif., and San Diego, Calif.

C. R. TAENZER, President E. m. TAENZER, Vice-Pree., Secfy-1v6qr.

Wfll. G. ilOORE, Vice-Pres., As3t. fteos. CAR! E. JOHNSON, Vice-President

Mock Giles o Art Bond o Wolt Hiort r Buck Elmore o Bunnie Bidwell o Jeqn Stenz

llt,llt0ll'l'l=l)

Webtern Pine Associotion Nqmes Leo W. Beckstrom

Trode Promotion Heod

Leo W. Beckstrom (below, right) has been named manager of the trade promotion department of the Western Pine Association, announces Secretary-Manager S. V. Fullaway, Jr. He replaces the late Joseph W. Sherar, who headed the department the past 12 years.

Beckstrom, broadly experienced in the lun-rber industry, has served the past 11 years as Washington, D. C., representative of the association. Bom at Contact, Nev., he started his lumber career in 1935 at Westwood, California, later becoming a grader. After four years of air force service as a radio operator in bombers in the European theater, he returned to lumber grading work in California in 1945. In 1946, Beckstrom wlS op: pointed to the Western Pine Association's grading inspection staff, from which he was chosen in 1948 to represent the association in Washington, D. C., on trade promotion, engineering, grade and building code matters.

In his new work, Beckstrom will supervise an $800,000-ayear trade promotion-advertising prog."- on behalf of the l0 lumber species manufactured by approximately 350 association rnember mills in the l2-state Western Pine region. He has already riroved to Portland and started work at Western Pine headquarters. His post in Washington is being taken by A. J. Wantroba, who has been a Western Pine field man the past four years.

A TR,UIY DEPENDABTE SOUR,CE OF SUPPLY

r Quqlity producls. from the world's best Mills

o Dependoble service from quolotion to finol delivery

o Over 50 yeors experience in fhe export-import field

r Prime imporlers serving the wholesole lumber trode exclusively

Coll rhe Atkins, Kroll repre3entotive ncorert you for de. pendoble qnd occurole informotion ond quototionr on oll imported wood producfs:

Armr rECo.

llcin Oficr: fl7 tonrgomrry 3t., San F anci.co, Colif. 3Ufior l.0ill!

toRt wonrH. tExa3 totIrAID, onE.

F. V. Stanley, Jr. ,l2l S. Ifl. Sixth Avcnuo

P. O. Bor 1981 CApitalT.J4)l

VAlnut 7-7 I 17

l{EW YOTK, N. Y.

J00 Fifth Avenuc BRyrnt P-8436

cHrcAoo, lr1, Hascell.Hollidrv Chicaso Deilv News Dld8.

GilberrOswold Promoted in Simpson R,edwood Copocity

Gilbert L. Oswald (above) has been promoted to vicepresident and general manager of the Simpson Redwood Company at Arcata, California. He has served as general manager of Simpson Redwood operations in Northern California sincb July 1959, succeeding Gordon J. Manary, who continues as a Simpson vice-president in an advisory capacity.

1('5 ANCEIES, G^llr. 4 17 South Hill MAdison 6-47J7

ORAND IAPIDS 6, TICH. R. D. Burkhcrd & Asociatc 822 Cherry, S. E Glcndde 4967,1

Oswald joined the Simpson organization at Shelton, Washirrgton in 1946 and was transferred to the Simpson Redwood Cornpany in 1958.

Simpson Redwood Company operates timberlands, lumber and plywood plants in Klamath. Arcata. Korbel and Eureka, California, employing approximately 1800 people.

Jim Giles Succeeds fo Ownership Of Monument lumber Gompony

Jim Giles took over ownership of Monument Lumber Company, 22ll Contra Costa Highway, Pleasant Hills (Calif.), last month with the purchase of Ed French's interest in the business. Monument Lumber enjoys a good walk-in trade as well as a growing custom builder volume in the fast-growing area between Concord and Walnut Creek.

Nqtionql Forest Recreotion Studied

Secretary of Agriculture Ezra Taft Benson announced that the U.S. Department of Agriculture's Forest Service is now readying field task forces which will begin on-theground studies July l. Called the National Forest Recreation Resources Review, its purpose is to get a complete and factual inventory of recreation resource potential of the National Forests. Facts thus gained will be the basis of programs for the activation of all recreation resource management activities on the National Forest system.

The American people, said the Secretary, are turning to national forests for recreation in ever-increasing numbers. In 1924 about 4 million recreation visits were made to national forests; by 1958 that figure had jumped to 681 million, an upsurge of. 12/o over the previous year. All indications are that this trend will continue.

Service in the Lumber Region

The 100,000-rnile tire has come and gone. Now it's 200,000 n-riles and more. Not for passenger cars, but tank'rigs like that operated by E. B. Hinkle & Son at Redding, California, are getting over 200,000 miles on a set of tires that have never been off the wheels. Eight Hood Mile King truck tires on the drive wheels of one of the Kenworth rigs operated by Hinkle

have traveled more than 260,000 miles and are still in service, it is reported by W. P. Murray, Hood district field manager for B. F. Goodrich Tire Company. The rig, with a capacity of 8,400 gallons, transports gasoline from Avon to Redding, Wilclwood, Weaverville, Hayfork, Mt. Shasta, and Yreka-all irr California.

M ate,iir r:i'itf;t ",iio*",,t For All Industrill Pirploses

Fork-Lifts and Straddle Trucla to LeaseMOBILE EQUIPMENT FOR SALE

Complete Shop and Field Service, Portable Welding, Special Fab- rication, Steam Cleaning and PaintingAll Work Guaranteed

See U s Regatd.ing I ou H andling P rcblems

Commercial Repairs and Service

522F,, Weber Ave. Compton, Calif. NEvada Gl783 NEwmark l-8269

"We Buy-Sell-Repair-and Service"

The NAHB Research-Masonite house at Knoxville, Tenn., first of the basic building material research houses built under the direction of the National Association of Home Builders Research Institute, is exciting the home building and supply industries as a tegt of ways and means to provide people with better homes for less money. Aim of the Research Institute is to demonstrate what can be

NAHB Reseorch-lllosonite House Proves Sovings in Low-cost Building ldeos

dotre to create attractive, low-cost homes through the use of new building materials and equipment or bold concepts in the uses of kuown materials. Full details on the houses may be obtained from NAHB Research Institute, which is publishing booklets available at $2 each.

Main feature of the Masonite house is the use of hardboard as the basic structural material. Four-inch component walls, 4' wide and 8' high, have an exterior skin of Masonite Sunline, the siding introduced on a test basis in the 1957 NAHB Research Institute house in Kensington, Md.; an interior skin of Masonite Misty Walnut, a factory-grained board needing only an on-the-job coating of wax, clear varnish, shellac or plastic; and between the faces, 3" Fiberglas insu{ation with aluminum vapor barrier attached to the 7"x4" and 2"x4" lraming members.

Sunline siding, an industry 6rst still in limited production, is distinctive for the preformecl integral ribs appearing at 4" intervals in the Knoxville house. It also is made with ribs spaced 8" o.c. The shiplapped panels are 4'x8'x5/16", and the thickness at the ribs is '1". In the Knoxville house, the ribs are 1/e" wide an<l on 4.265" cen ters.

The prefabricated panels, nailed and glued, have far more than FHA required minimum racking strength for a sheathed wall. In addition to the saving of time in erecting the component walls, there is a saving of 20' ol 2"x4" Tumber in every 20' of wall. There also is a saving of the sheathing layer.

There are seven layers of material, including paint, in the exterior component wall, compared with 13 to 14 in a wall of a conventional house. The construction of the window wall units eliminates the customary header and gives the residents more light and outdoor vlew.

Interior, non-load-bearing walls are Masonite Duowall construction. Consisting of panels l, 2, 3 or 4 feet wide and 8' high, the 2-inch-thick panels are faced with Masonite Presdwood. The surfaces were pairrted in order to contrast with the Misty Walnut surfaces of the component walls.

A feature of.the Duowall construction is its function. Steel splines separate the panels. Fixtures distributed by Masonite Corporation fit irrto the splines at l" intervals to hold magazine racks, shelves, dressing tables, clesks, pictures, plants and even peripheral furniture, in addition to the various closet items. Every closet in the Knoxville house has Duowall construction.

In the kitchen, cabinets are hung on the functional wall. Masonite Corporation reports that this system of cabinet construction effects

considerable savings. It explains that the cabinets consist of the wall that supports wood shelves, which in turn support wood ends and an extruded track for hardboard sliding doors. In addition to sup- porting the cabinets themselves, the Duowall holds fixtures for various racks and shelves needed for dishes, various kitchenware and tools.

Installation of the thin non-load-bearing walls made available in the Knoxville house 21 sq. ft. that otherwise would have been lost under thicker conventional walls, according to Ralph Johnson, director of the NAHB Research Institute. Incidentally, the one-story, six-room structure is 36'8" lons and 28'8" wide and has 1.050 sq. ft. of living space.

7mM fiHIETINfi$

Over-qll view of Rereorch Hocre rhows hordboqrd or the bo!ic noteriol in cmpdenl exterior wolls with inferiol skin of ore finirh ond exlerior of anolher.

The Duowqll 3y3tem of inride wolls rhom here tuppo.ling rhelver, one of d*k sire, with rplires borely vbible befween hqrdboord pmeb.

Marlite, plastic-finished hardboard, appears in the two-way bathroom in gray wallpanels and ceiling blocks. The centrally-located tub is screened on both sides with a decorative, transluscent material. A stool and lavatory are situated on each side of the tub.

One of the striking features is the 8', floor-to-ceiling doors. Advantages cited by Masonite Corporation for the doors are:

1. Better ventilation throughout the hon're and lower cost for heating and air-conditioning.

2. Superior appearance from a design standpoint, because the rooms appear larger.

3. Lower cost construction, since the builder saves the cost of the door header. The saving per door has been estimated at approximately $12.

4. Elimination of a trouble spot, as the usual place for cracks to develop in plaster or gyps'um board is in the door header.

5. Use of 8' tr{asonite Dorlux skins is no more expensive than using skins the conventional 6'8" high.

The doors of the Knoxville house are hung conventionally on three hinges. A space ol ll inches at the bottom permits the passage of air when the doors are closed.

Used in the Knoxville house is new plastic pipe plumbing arld an entirely new wiring system accessible on a Duowall panel on a "wiring tree" in the kitchen, u'here it is hidden from view in one of the cabinets.

Another feature is the use of thin hardboard flooring for some of the rooms. The flooring is African hardwood, just 3,/16" thick. In the kitchen appears a thin, long-wearing vinyl floor covering. Adjacent to the carport is,an outdoor storage house of the same outer face and framing as the house proper, but the interior is fo" Masonite Peg-Board, strong enough to support power mowers, outboard motors and other heavy equipment.

SPEC'ALIZED

TRUCKING

Common Corrier Gertiftcqfe

los Angeles - Oronge Counties

IM'iAEDIATE PICKUP SPEEDY DETIVERY

LUMBERHANDIING...

IUI'iBERSTORAGE...

Storuge Spcce lo Leqse

-Adiocent to Sqnto Ano Freewoy-

RAymond 3-3691

FERN TRUCKING COMPANY MINES BANDINI, lnc.

l2(X) Mines Avenue o filontebello, Colif. (On Union Pqcific Roilrood Spur)

RESEARCH POTENTIAT HOUSE SHOWS OF COMPONENTS

(Continued from Page 34)

in the shop and put into place without additional finishing. The 5/16" walnut-printed fir plywood is pressure-glued to 2x4 top and bottom flanges.

The "walnutized" cathedral beams support a stressed skin panel roof deck. The panels have 3/t" plywood top skins and 5/16" medium density plywood bottom skins, pressure glued to 2x4 framing. Each panel contains a threeinch layer of reflective covered glass fiber insulation.

The bottom skin of the panels is the exposed ceiling of the living wing. Similar stressed skin panels form the roof of the kitchen-utility area, but span 13'6" plus a 4' overhang.

Garage

The construction of the two-car garage is still another example of a component system. Pre-assembled rigid frame bents made up with 2x8 framing and 3ft" plywood gusset plates are spaced two feet on center. They are covered with a s/g" PlyScord roof deck, with Plyclips. These bents are fabricated in halves and joined at the site with a nailed crown gusset.

Miscellaneous Components

The Research-Demonstration House also features some new ideas for garage lintels and gable ends.

The lintel is made up with one f" medium density plywood skin nailed to 2x4 framing. It spans a 16 foot garage door opening. This nailed component can be fabricated by Lu-Re-Co dealers.

The gable ends also have a single plywood skin on 2x4 flanges, but are of glued construction since they carry a heavier load.

Cooperating Agencies

halves, and are joined at the job site by splicing them together with plywood cover plates nailed to the top and bottom flanges.

printed overlaid fir plywood

A unique feature of these box beams is the walnutwhich is used for the webs.

This provides a pre-finished beam which can be fabricated

Douglas Fir Plywood Association is the nonprofit trade association which represents 129 western fir plywood mills. The association carries out quality control, promotion, and research of fir plywood. Lumber Dealers Research Council has a membership of 1,600 lumber dealers who built 20,000 homes last year. This group pioneered the Lu-Re-Co com-

Ths[t\uy

OREX OXFORD

4068 Crenshqw Blvd. Los Angeles 8, Colifornio

TUMBER

Wholesole

ponentized modular construction system. Plywood Fabricator Service is a subsidiary of the DFPA. It provides quality control, testing, inspection, and engineering assistance for fabricators of plywood components. The sixmonths old organization already l-ras 16 fabricator members.

Fabricators

The box beams, stressed skin panels, rigid frame bents, and gable ends were fabricated uuder the rigid PFS quality control program. The wall panels, trusses, floor panels, and garage lintel were fabricated by Thompson Lumber Co. of Cl-rampaign, Lu-Re-Co member.

Flexible System

DFPA and Lu-Re-Co do not necessarily plan that the Research-Demonstration House will be reproduced as built. The component systems, however, are readily available and are flexible enough to be used in almost any light frame design.irrcluding homes, schools, and farm buildings.

Time and Cost Studies

The Small Homes Council will conduct time and cost stuclies so this type of component construction can be closely compared to conventional building methods.

Information Available

For more information on the Research-Demonstration llouse, write Merchandising Department, Douglas Fir Plywood Association, Tacoma 2, Washington.

SCLSA Hosted ot Meetingby IndependentBuildingMoteriols Co.

A meeting of the Southern California Lumber Seasoning Association was held November 4 at Independent.Building Materials Company, Torrance, and were escorted through the yard, mill and two new Moore double-track dry kilns by Bill Tooker, dry kiln operator.

After the tour, a business meeting was held in the luxurious oflice of Bill lJpton, president of Building Materials. Ray Benson, president of the Association, was in charge of the meeting. The speaker of the day was Arthur Koehler, wood consultant, who spoke on lumber shrinkage. Mr. I(oehler was a division head at the Forest Products Laboratory, Madison, Wisconsin, for many years.

After the meeting, the group adjourned to the Jump 'n' Jack Chuck Wagon on Pacific Coast Highway near Crenshaw, for a delicious prime-rib dinner as the guest of Bill Upton and his staff. Ray Estes and Bill Tookei were hosts.

6reetingg CO. o 3-6238

Thompson Rqised qt Celotex

Chicago-Richard Thompson, secretary of The Celotex Corporation, has been elected vice-president and secretary, according to announcement by Henry W. Collins, Celotex president. Thompson has been associated with Celotex, the world's largest manufacturer of insulation board products, for 17 years.

t6( IG a-\

$ H g d

ffIACHIN ERY

Now You can turn out Pre-hung Doors quickly and accurately for your Contractor customers. The operator merely places both the door and iamb in the KVAL Routlng-Boring Machine and does not have to shift them during the operations of borlng, routlng, and applying hinges. Write for the l(YAt Catrlog describing this machine and others for manufacturing and slzlng doors and plywood.

New'Fireproofed'Wood Building Gan Compete Wirh 'Substitutes'

A new standard of industrial construction. the Cross, Austin "Fireproofed" Wood Building,-was unveiled to the building trades. The unique wood-and-aluminum structure, use of which was made possible by recent New York City building code revisions, is expected to be fully competitive with conventional buildings for such uses as factories, warehouses, garages and bowling alleys.

Col. J. Bryan Williams, president of Cross, Austin & Ireland Lumber Co., Brooklyn, N.Y., indicated a significant impact of the code revision would come in single-story industrial and commercial construction. The fireproofed building erected by his company is in this category. It features a structural framework of pressure-impregnated wood and an aluminum exterior.

Since the New York City building code has long been accepted throughout the United States and abroad as a pace-setter, Col. Williams said that it was likely the trend toward fire-retardant structural wood construction would increase.

The revised code permits use of such fireproofed wood for structural members in Class 5 buildings, which are one-story structures with a maximum of 15,000 square feet of floor space.

The Cross, Austin warehouse has the maximum floor space. It will be used to store up to one million board feet of finished and kiln-dried lumber.

Significantly, no structural steel was employed in its construction. Carpenters assembled the fireproofed Douglas fir bays and trusses on the site and also sheathed the framework.

An advantage of the fireproof weod construction is that practically no maintenance is required. This was a major factor in the choice of the aluminum exterior.

The new building is cheaper than conventional buildings, Col. Williams said, and its insurance rate is lower. On the new warehouse the insurance rate will be $1.05 oer $1000 compared

Struclurol frmewqk ulilized limberr pFlru.e-lreoled fq nre re3l5ttre qd held togefher by boltr od splitrlng timber coile.l*. Es.h of the 12 boyr wm loid oul od qs:mbled d growd, tho rqired fo form struclurol mmbers of rhe build. ing; l3 trur* were olro csmbled on the gromd

Cmpleled building, ured for wqrGhoering, hc l5,OOO rq. tt. of eoor rpoce ond rlore! up to | ,OOO.OOO boord feel of ini:hed ond kiln-dried lumber.

Itodel of fireproofed wod <hurch rhows how fmes qre relfli.ted lo moleriols within; model built with unfreqted wood de5 nol (ontoin fire (rightl od toon collopses. Both model! were stuffed wirh similor mounts of excelsior ond lighted ql sme time

with $1.15 per $1000 of insurance for a building on the same site using slructural steel. This represents a saving of nearly t0%.

The tte* warehouse was built for approximately 10 to 15 cents per square-foot less than con.rparable steel coustruction, according to Col. Williams.

A further advantage of fireproofed structural timbers over those of steel is that the wood retains its strengtl-r under fire cor.rditions. In burning buildings this often means temperatures of more than 1300oF. Steel usually begins to lose significant strength at temperatures less than 1000oF., Col. Willian-rs said' While treated wood will char at these temperatures, he pointed out, it retains nearly all of its strel-rgth.

The entire wood structure was precut to final or near final size, incised to assure deep per.retration of the fire-retardant solution, then pressure treated by the vacuum pressure process using such pressures and temperatures necessary to assure a thorough trbatment. The stock was allowed to season after treatment and before fabrication and assembly.

Each truss ancl wall section was assembled with bolts and ring connectors on the ground ar.rd then hoisted into place by crane.

After tl-re entire skeletal structure was in place, the roofing and siding were applied directly to the "fireproofed" wood nailers. beams and Dosts by the same carpenters who assembled the "fiieproofed" wood structure.

Some classic examples of "fireproofed" wood structures were found during World War II when the Navy built many "lighter-than-air" hangars. These buildings were all fire-retardant pressure treated wood, approximately 300 feet wide, 1,000 feet long and 170 feet high. Each hangar used about 150 carloads of lumber. Their fire record is most outstanding in that where conflagrations occurred, only minor structural damage resulted. Content fires were contained and affected areas remained at a minimum since the treated stock did not support combustion. Repair of damage was small.

To sum up, this fireproofed wood and aluminum building has the following qualities:

1. Structurally the equal of metal buildings.

2. Economical to build.

3. Will not support combustion.

4. Easy to erect.

5. Structural members will not tend to distort or collaose like metal under fire exposure.

6. Practically maintenance-free.

7. Recognized by insurance carriers for a reduced rate.

8. Very flexible as to design or usage.

9. May be completely erected by carpenters.

10. Gives security against fire at low cost.

-by Henry Vettel, Technical Director, Cross, Austin & Ireland Lumber Co.

"lhis

n0 yEeRs oil

CEUFORMA STREET

Whot's in the Glue Lominoted Timber Industry for Wholesoler?

By ED FOUNTAIN, President, Ed Founfqin Lumber Co., los Angeles, Cqlif.

(Reprinted from The Lumberman-November, 1959)

\Ve are being asked continually n'hether or lrot there is :L place in the glue laminated timber inclustry for a wholesalc lunrberman. We are not sure of the answer even aftcr several years' experience. But r.l'e do knowthat auyone entering this specialized fielcl must give it carefrrl consl (terat1()11.

.

(ienerally, r,r'holesale lumbermen have_ found- their placc irr our et:onor.nic picture by economically performing the function of distribution of a procluct that was already 111:ulufacturctl ir.r standarcl sizes to a well-established trade. 'J'he idea n'as to cheaply and cluickly find the proper size an<l gracle ancl get it into tl-re hands of the man u'ho lvas rvaiting to Llse it. No thought or effort r,vas put into the prornotiorr of tbe procluct in its end use and the margin of gross profit did not permit any effort of this kir"rcl.

Being traditional lumber wholesalers and n'anting to renrain that way, we still had a clesire to manufacture gluecl laminated timbers in a simple form that could be distribrrtecl through lumbermen. To stay rvithin tl-re traditions of the ildustry and keep our usual trade connections, we felt that the product would have to be extremely sirnltle ancl be treateil simply as another piece of lumber.

Very little promotional effort vvould be <lone by us, aucl practiially none by our distributors. This conclusion' u,as forcccl orr us by the fact that if we $'ellt into the field an<l <li<l cngineering and promotional work, tl.ren it woul<l seenr neccssary to by-pass the r,r'holesalers ancl retailers and <lcal rlircctly n'ith the. constllner for rvhom r,e had provicle<l fre c ('t.t glllcerillg serVlce.

Vcry slou'ly, ancl by continuorrs efTort over a number of _\'ears, u'e h:rve now a small area r,vhere the contractors are in thc habit of buying straight larninatecl timbers fror.n the lunrbcr rle:rlers. 'f he lumber clealer, in turn, orcle rs fronr the u holcsaler. 'fhis has shor,r'n a ter-rdency to increase an<l thcrc is the possibility that it may set a trencl as a brar.rch of llic qlrre-lantirraterl irrdustry.

'fhis'approach is a slow orri ancl cleperrds, as lumber has aln'a1's <lorre, on the pure nrerit of the material selling itself. A certain amorrnt of effort carr be done in the u'av of literatrrre ancl irrdividual promotion u'ith architects. Hou'ever in toclay's high-pou'erecl sales programs by competing rna, terials, it actrrally comes back to the same old basis orr rvhich lrrnlber has alrvays been sol<l ; becanse it dicl the job better ancl at a cheaper price, therefore creatirrg its own business.

There is clehrritely a place for larger sizes arrcl better gracles of lumber thin are obtainable fiom the natrrral sawn product. This is a demand that createcl itself. Wholesalers who care to take the trouble to find out the sitnule facts about glue-laminated timbers ancl are preparecl io cltrote wherr the occasior.r arises, can probably clo extra business that rvoulcl normally pass them by.

rrA'holesalers planning to manufacture laminated timbers rvould do well to carefully consicler the techr-rical nature of the prorlrrct ancl the difficrrlties of a sustained sales volume to justify a manufacturing plant. With a payroll to rneet ancl no orclers resulting from indifference of the clistributors. the temptation to get out of tl.re n'holesale brrsir.ress ar.rd cleal clirect with the consumer is aln.rost overDou'erir.rg.

\\te believe, and our experience has shown, that there isa possibility of glued laminated timbers being sold tl-rrough wholesalers. It requires careful preparation arrd the ability to hang on for extenclecl lengtl-rs of time rrrrtil

lfe ,/rze 'n Pn0€R YilRA oRo€Rg TIftIBERS

. Douglqs Fir ond Redwood

Kiln Dried Cleors

. Ponderosq Pine - Plywoods

Simpson Products - theetrock

,,SATISFIED CUSTOMERS OUR GREATEST ASSET"

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the product is established and customers are askirrg for it autonratically.

Nlost of the glued laminatecl lumber business is custom built. Engineering services are customarily provided the arcl-ritect, engineer, and contractor in connection with the promotior.r and sale of the product; these are services which are not ordinarily part of the wholesaler's functiot.t.

If a wholesaler lvishes to get involved, it rvould appear that the most practical approacl.r for hirn would be to investigate suitable arrangements with a manufacturer of gluecl laminated lumber wl-ro is a specialist in the field and irr a position to provide both the product and all the custonlary services.

S. F. Hoo-Hoo-Eftes' Porry December 8

The San Francisco Hoo-Hoo-Ette Club will hold its anntral Christmas party at Camille's Restaurant, 447 Pine St.. San Francisco. December 8. Cocktail hour will start at 5:29 p.m. with dinner following at 6:29 p.m. After-dinner entertainment will be supplied by Connie Bowen, noted folk singer from Palo Alto and well-known TV and record artist. Her selections will be Christmas sorlgs of other countries, presented in her irrdividual and appealirrg style.

Neimon-ReedHondlingSilvqtek

New panel products distributors appointed by the Silvatek Division of Weyerhaeuser Company include NeimanIteed Lumber Company, Inc., Van Nuys, and Goldenberg Plyrvood & Lumber Company, Inc., Los Angeles. Paeifie

25914 President Ave., Horbor City, Colif. P. O. Box 667

Telephone DAvenport 6-6273 Monufqcturers

Eostern Redwood Shipments ZoomUpShorply in 1959

San Francisco, Calif.-Shipments of redwood lumber to Eastern markets during the first half of 1959 increased nearly 24/o over shipments for the same period last year, according to the California Redwood Association.

A CRA study of the distribution of redwood lumber during the first six months of this year, as reported by 13 major redwood mills, showed that redrvood markets east of the Rocky Mountains accounted for 155,874,000 board feet, or nearly 53/o ofall redwood lumber shipped during the period. This figure represented substantial gains over 1958 first half totals of 126,066,000, and 129,178,000 boarcl feet for the same period in 1957.

Total redwood shipments for the six-month periocl through June amounted to 295,102,000 board feet, or some 23/o more than the 239,539,000 board feet shipped during the first six montl.rs of 1958. Shipments for the first half ot 1957 were 268,625,000 board feet.

Other significant market increases were uote(l for the six-months period.

Shioments of redwood to California markets increasecl 20/o, totaling 115,950,000 board feet, compared to 96,49I,000 in the first half of 1958. (California shipments during the first half of 1957 were 121,069,000.)

Shipments of redwood to Canadian markets increased to 4l times the volume of tl-re first half of last year, totaling 5,616,000 board feet for the 1959 period and 1,256,000 for the first half of 1958. Canadian shipments during the same period of 1957 added to 252,000 board feet.

Reclwood shioments to the four-state \Arestern market outside of California increased some 47/o during the period, totaling 8,474,000 for the first six months of 1959, compared to 5,742 for the 1958 period, with Oregon and Washington accounting for more than two-thirds of the increase. Western slripments during 1957 were7,120,000.'

Rocky X{ountain markets used 9,092,000 board feet of redwood, compared to 7,997,M during the six-month pe, riod of 1958, and 8,545,000 during the first halt of 1957.

Largest state market for redwood lumber, outside of California, was Texas, which accounted for 17,221,000 board feet during tl-re period. Texas also led in the first half of 1958 with 15,911,000, and in 1957 with 18,461,000 board feet.

Greatest volume increase was noted for Michigan, which used 9,491,000 board feet during the first l-ralf period, a gain of 3,435,000 board feet over shipments of 6,056,000 for tl're same period of 1958.

Focing Tile Seminor Scheduled

Washington, D.C.-A five-day facing tile seminar for salesmen will be held December 7-Il at the headquarters of the Structural Clay Products Institute here, announces Robert C. Turner, director of the Facing Tile Institute. The intensive course is designed to give clay products salesmen a complete review of facing tile including the manufacturing process, physical properties, in-the-wall use, cocle recluirements, aesthetics and other points. The course rvill also cover research, color engineering, arrcl estimatir.rg.

The registration fee for the facing tile seminar is $75 per persoll. Enrollment forms and additional information may be obtainecl from S. H. McNall, Structural Clay Proclucts Institute, 1520 lSth Street N.W., \Arashington, I).C. Deaclline for registration is November 25.

Wqrd Cobinet Shop in Bqkersfield

The Warcl Cabinet Shop is a new listing. Loc:ated at 30I% 34th St. in Bakersfiel<l, they are manufacturers of cabinets and millwork under the proprietorship of llicharcl L. Ward and Louis C. Howlett.

Sterling Yords Give 'em Whqt They Wqnt

(Continued from Page 28)

couldn't be better in the area and there's plenty of expansion to come. The people of Redding want, and deserve, an up-to-date'shopping center'for their building needs and we're going to give it to them."

Interestingly errough, even though Sterling Lumber rates as Northern California's third largest line-yard operation,

the company still pays parti tion of each individual manal his yard or method of opera

icular attentior.r to the suggesger when it comes to changing :tion in any manller.

ru il Good soles disploy of csbinet ond

ffi door hordwore wos ploced obove

ffi pockoged - noil deporfment (the

ffi yord does its own pockoging).

fu Hordwore disploys open up on

ffi bock.up stocks (left photo).

tr

ffi

Well-stocked point deporfment

ffi (photo below) runs lengfh of one

ffi woll; note the ottroclive inlerior

W woll poneling disploys overheqd

Being progressive in personnel relations as u'el1 as mercl-randising techniques, Sterling Lumber management fully realizes that its managers are "front-line" people, respectecl as individual clealers in their communities, and irr a position to know better than anyone else what their cor.r.rrnunities need ancl expect in a lumber and building materials outlet.

The Best Selling Chorqcteristic - Kindliness.

David Garrick, in his famous epilogue on leaving the stage forever, said: "Their cause I plead, plead it in heart and mind; a fellow feeling makes one wondrous kind."

In so saying he left behind one of the strongest suggestions to men in all lines of human endeavor, including, of course, business men.

When you meet a man on whose face the smile advertises the peace and happiness in his heart and the kindliness he feels for other people, you can be fairly sure that you are standing in the presence of a priest in God's great churchthe church of brotherly love.

In all times and under all conditions. kindliness is the world's greatest need.

If kindliness were universal, we would have no depressions, no wars, few jails, and no gallows. For kindliness begets brotherhood, charity, mercy and nobility.

And it works in business as in all other matters. To be known as a kindly man is a tribute that will bring people flocking to your door.

To be "wondrous kind" is indeed a high mark for the business man to aim at. It will ring loudly on the cash register.

in

Creative Woodcraft & Cabinet Co. has startecl manufacturing l-ri-fi speaker cabinets in Los Angeles.

Seasonos Greetings 1960

MAY PROSPERITY BE YOURS IN THE I,{EW YEAR and THROUGHOUT ALL THE YEARS TO COME

Ross Kincoid of WesternRetqil Lumbermen's Assn. Tells the Seottle Hoo-Hoo Thot 'Wood ls the Word' for the 6O's

"Wood is the word" r.l'as the theme of an aclclress by lioss G. Kincaid, managir.rg director of the \Arestern Retail Lumbermen's Associatior.r, Seattle, ancl vice-president of the Seattle Hoo-Hoo Club, at the club's October meeting.

"\AIe are on the thresholcl of a fantastic growth period in this country," he said. "All factors ir.r the building industry are jockeying for position in an attempt to gain their fair share in a projected building boom of the 60s. George E. Price, executive vice-presiclent of National Hones Corpo- ration, has stated that he believes that by 1970 half the homes in America will be prefabricated. He may be right, or mighty close to it; but, when you get this sicle of the Mississippi, you are more certain."

Kincaid outlined the dynamic developments irr the design ancl production of components for fast erection of modern homes, schools, inclustrial buildings, etc., and cited as a significant example a 11ew industry in the state of \\tashing- ton cleveloped by the 1>resiclent of the Seattlc Hoo-l{oo club, Robert \\r. Bornemall, that enables. a colltractol' to erect a small house in less than one day.

lIe voiced the challenge to Hoo-Hoo clrrbs throughout tl.re uation to get bel-rincl the rvood promotion ltrogrinr ,.,f tl-re National \Arood Council, a 37-man conrnrittee reprcsenting the varions elements in the lumber ancl coustruction ir.rdustries organized to coorclinate national, regional and local efforts to sell more lumber.

"This program," he cleclared, "offers to Hoo-Hoo a vel.ricle to climb on and grorv in numbers ancl stature."

He cited the far-reaching results of promotional prcl{rrams by the Spokane club ancl tl.re Tacorna f,urnbernren's Club ir-r drawing .tl-re attention of architects and builders and scl-rool boards to the value and economy of wood in scl-rool construction. He tolcl how tl-re Spokine Hoo-Hoo group had presentecl wood samples to tl-re school children of that city and appeared before classes to teach tl-rem about the properties and usefulness of woocl. He then showed a documentary film, "The Massapequa Story," which dramatically showed how two schools can be constructecl for the cost of one by using wood.

The club launcl.red an aggressive drive for new members,

with Alex Schustoff, newly elected secretary, as chairman oI the 1\lenrberslrip committee.

(Tell them Aou sau it in The Californin Lumber Merchant)

We're trging to take a"broad," oieu of the situation, therefore, we ui"sh Aou all Cood Cheer for the Neu Year

Whot's the Costliest Xlistoke s Sqlesmon Cqn filoke Todqy?

What's the costliest boner being made by salesmetr todav ?

"Not selling from the customer's viewpoint."

That's the majority opinion of more than 800 sales chiefs interviewed by Ted Pollock, whose sales writings are featured nationally in leading business and trade publications.

A self-centered, rather than customer-centered, approach in the selling process is the most-committed sin in selling today, say the experts. Their consensus:

"Salesmen bark up the wrong tree. They talk products, instead of what these products will do for the buyer. They sell product features, instead of customer benefits. They plug what interests the salesman, instead of what interests the customer. They leave unanswered the one motivating question in every buyer's rnind: "What's in it for me?"

^ Almost overnight,'says Pollock, the salesman who relearns this basic secret of successful selling is on his way to joining the top producers. He stops being on the defensive with his product because now he is there to do the prospect 4 fave1-nst to ask one. He stops talking like a catalog of product facts and becomes a bringer of good r.rews full of benefits and, therefore, interest for the prospect.

5o THAT's Where lt Went !

Inflation during the eight-year span from 1947 through 1955 cost the average family living in the 11 Western States $3,830. Considering that there are an estimated 8,270,600 households in these states, this means that family nest eggs were deprived of $31,680,000,000 byinfation. Add to this the high state and Federal taxes, and the cost of living, and it adds into a very impressive figure, the National Association of Manufacturers discloses.

The salesman clicks because he puts himself into the customer's shoes.

Six self-training pocket manuals, each designed to help the salesman learn and adopt the methods of "the best brains in selling," have been prepared by Ted Pollock as a by-product of his continuing survey and are now available at 50p each and in quantity prices from the publishers, Pamphlet Press (Sales Training Division), P.O. Box 732, Brooklyn 1, N.Y.

Ooklqnd Hoo-Hoo Glub to Repeot Ghristmos Benefit

Oakland Hoo-Hoo Club 39 will hold its traditional Children's Christmas Party in the L'Horizon Room of the Claremont hotel in Berkeley on Monday evening, December 21, announces Club 39 Prexy Ralph Hill. Bill Johnson, vicepresident of the Oakland club, will captain the affair and the guests of honor will be 25 boys from either the San Leandro or Oakland Boys Club. Concord Dealer John Pearson, who macle a smash debut as Santa at last year's party, will again repeat the whiskers bit to the delight of the kids. Besides favors and candy for the deserving youngsters, Club 39 will make a sizable donation to the Boys Club for equipment that all of its rnembers can enjoy.

Modeslo Lumber R.emodels trf Solido

The Modesto Lumber Company, with headquarters in Modesto, recently finished a complete remodeling of its Salida, California, branch yard, celebrating the occasion with a well-attended grand opening. Principal target of the remodeling was the showroom, which was considerably enlarged along with store inventories, for the convenience of the walk-in and retail trade.

"limbers a Speciohy"

CNRlsTENSON lur,rBER COAAPANY

Evqns qt Quint 5t. SAN FRANCISCO 24 Phone Vqlenciq 4-5832

Los Angeles Hoo-Hoo Club 2 lnitiqtes Nine Kittens

(Continued lrom Page 24)

si.ay ior tlirurcr arrJ Arrdy was awarded tlie sack ftill of iiioola for being present at the time the awards were made by VicePresident Koll.

Another lucky "money-maker" was Gleason Powers, who knocked over the hole-in-one $36 prize. Harvey was assisted in his department by former retailer Ernie Thomas.

Before closing the meeting, Suark Cole made meution of the fact that popular Joe Tardy had driven all the way from Phoenix to attend this important Concatenation and to play golf with his former fraternity brothers. He impressed the Kittens with the importance of attending Hoo-Hoo meetings. He asked them to take an active part in club functions and to commit themselves to unselfish service for the good of the lumber order. He then stressed the good which new members would receive from Hoo-Hoo in the sarne ratio as they give in support of their club. He congratulated ancl welcon.red them all into the Black Cat organization.

Snark Cole urged all members to plan on attending tl're annual Christmas party to be held on the evening of Decen.rber llth at the Biltmore hotel. "This is a function truly worthv of your attendance," he saicl.

Nevqdq Lumber Joins Tqhoe Council

The Nevada Lumber Con.rpany of Tahoe Valley, Calif., has joined the Lake Tahoe Area Council. Signing of the three-year | -- !.:- ..r^r-- -..-. ^....^..-^-l L,, D F I ^,,-- ^raci,lahi lllclllucr 5llll, PrcuBtr wdJ dlllrutrrrLLu u) u. L. LUii qr Pi (iiuciii of the Council, and H. P. I)ayton, Jr., an executive of the lumberyard.

Ole Moy, demon reporfer ond photogropher, likes to see thqt everyone feels righl ot home ot the Hoo-Hoo meelings. Ar q.longtime officiql of the t. A. club, he welcomes lhe enterloiner, Miss Ann Mills, to the gothering. The hol is o leftover from fhe recent SCRIA Conference ot Polm Springs, bur we hove on ideo Ole betfer not toke home o copy of this issue

000IIl Ior

Red Cedar Shingle Bureau 43rd annual meeting, Olympic hotel, Seattle. Wash.. Dec. 4.

Southern California Retail Lumber Assn. monthly luncheon meeting of active and associate menrbers, Conference Room l, Biltmore hotel, Los Angeles, 12:0O Noon, Dec. 8; Discussion of industry matters and report on NRLDA Exposition by Guy Barnett, Arthur I-. Dickenson, Thomas J. Fox and Walter F. Taylor.

San Francisco Hoo-Hoo-Ette Club 3 annual Christmas Party, 5:29 p.m., Camille's Restaurant, 447 Pine St., Dec. 8.

50th Anniversary Western Forestry Conference, Daven:port hotel, Spokane, Wash., Dec. 9-11 (Western Forestry and Conservatior.r Assn., 712 U.S. Natl. Bank Bldg., Portland, Ore.)

Wcst Coast Wood Tank Assn., Inc., annual meeting, Flamingo hotel, Santa Rosa, Calif., Dec. 10-ll (P. M. Phelps, secretary-treasurer, P.O. Box 1267, Srnta Rosa, Calif.).

San Diego Hoo-Hoo Club 3 dinner meeting, featuring Duke Snider, L.A. Dodgers; Grille Room (Stardust hotel), Mission Valley Country Club, Dec. 11.

l,os Angeles Hoo-Hoo Club 2 annual Christmas party, in coopera- tion with L.A. Hoo-Hoo-Ette Club No. l, Biltmore hotel, Los Angelcs, Dec. 11; Guests of honor: LeRoy Boys' Home, LaVerne, Calif.

Coast Counties Hoo-Hoo Club l14 Christmas Party anrl dinnerdance, Aptos Country Club, Dec. 11.

Santa Clara Valley Hoo-Hoo Club 170 Christrnas Partl' and Concat, Chez Yvonne, Mountain View, Dec. 17.

Oakland Hoo-Hoo Club 39 Children's Party, dinner and entertainment, 6:39 p.m., Claremont hotel, Berkeley, Dec. 2l.

San Francisco Hoo-Hoo Club 9 annual Christmas Party for 50 youngsters front the S.F. Boys Club, luncheon and entertainment, Elks Club, 45fi Post St., Dec. 22.

in

15 years identified has reioined the

Dave Lashley (above), for more than with Southern California lumber sales.

fhe Grnswer to plywood slorctge problerns

Designed to eliminate all the troublesome headaches of plywood storage, Johnson & Flaherty "Plyracks" will handle as many as 220 different types of plywood-all fully accessible-in just 100 linear feet.

The secret of "Plyracks" convenience is their complete flexibiliiy-stacks from IUt to 6, may be stored with equal ease, up to 12 ft. in height. Adjustable hangers eliminate waste space. Slots in side-rails will accommodate removable hangers on 10/' centers.

To end your lost space problems, use Johnson & Flaherty "PlyracJ<s" and use IOO/o of your plywood storage space -they're economical, too----call or write for free quotations.

JOHNSCDN & FLAHERTY

staff of Pacific Western Lumber Cornpany, according to Rich Robbins, president of the wholesale distributing concern.

Dave started his lumber career at the close of World War II and, as he says, "I have had tl-re finest training a fellow could receive. Including my father, who was in the lumber business more than 60 years, I have worked with such veterans as L. W. MacDonalcl. Flovd Scott and Peyt Maloney during the past years."

The new sales offices will handle direct shiDments viit c1r,go, rail and truck-and-trailer of all Pacific Coast species of lumber. Located at 518 South Lake Avenue in Pasadena. the phone numbers are MIJrray 1-0993 or 1\,IUrray 1-4101.

Diomond lumber New Lisring

The Diamond Lumber Co., stud manufacturers at Ileatrice and Eureka, California, are new November listings.

CREDIT AND INSTALI'I'IENT SAIE (Unruh Act, Effective January 1, 1960)

(Courtesy of the Lumber Merchants Association of Northern California)

The California Legislature inits 1959 regular general session added Sections 1801 to 1812.7, both inclusive, to the California Civil Code under a chapter heading entitled: "Retail Installment Sales."

The provisions of this Act do not apply to a sale of $50.00 or under, nor do they apply to a sale made principally for the purpose of resale.

BASIC DEFINITIONS

There are two types of installment sales covered by this Act:

A "retail installment contract" is any retail sale of goods or services in which the price is payarble in installments and is greater than it woulcl be if the goods or services were paid for in cash at the time of sale. (Installment sales are exempted from the Act when the cash price is less than $50.00 and when no security interest is retained, except that the limitations on service charges apply.)

A "retail installment account" is a continuing arrangenrelit whereby the buyer of goods or services at retail agrees to pay to the seller his outstanding balance in installments plus a service charge expressed as a percent of the periodic balances to accrue from time to time.

It is imnlaterial in either case whether or not tlle scllcl retains a security interest in the goods or takes other security.

"Goods" means chattels bought for use primarily for personal, family or household purposes except motor vehicles.

"Services" means labor or services "for other than a commercial or business use." It includes services rendered in connection with the sale or repair of goods or the repair of rnotor vehicles or rendered in connection with the improvement of reai property. Services oI physicians ancl dentists are excepted.

In general, the Act applies to any consumer installment sale where there is a carrying charge. It does not apply to an ordinary sale on open accoullt nrerely because the invoice provides for interest

on overdue accounts or for a discount if paid within a certain time, if the price is the same as it would be if the sale was for cash.

RETAIL INSTALLMENT CONTRACT

A retail installment contract must be dated and in writing and the printed portion thereof must be in at least 8-point type.

Each retail installment contract must contain the following notice:

"NOTICE TO TH,E BUYER: (l) Do not sign this agreement before you read it or if it contains any blank space. (2) You are entitled to a completely 6lled in copy of this agreement. (3) Under the law you have the right to pay ofi in advance the full amount due and under certain conditions to obtain a partial refund of the service charge."

There is the specific provision that the seller shall not obtain the signature of the buyer to a contract when it contains blank spaces to be filled in after it has been signed.

There is a maximum service charge on Retail Installment Contracts of 5/6ths of l/o a month for a purchase of $1,000 or less and the service charge on a larger purchase would remain at 5/6ths o{ l/o on the first $1,000 and drop to 2/3rds of 1/o for any amount above that.

RETAIL INSTALLMENT ACCOUNT

In the case of a retail installment account or "revolving cledit account" the law provides that in any application the statement that:

"Service charges not in excess of those permitted by law will be charged on the outstan-ding balances from month to mouth," is re' quired to be printed in type no smaller than 8-point.

The maximum service charge is at 1%% a month for up to $1,000 and.7/o on amounts above that.

Before a seller can make a service cirarge for this type of a.ccount Ire must have displayed prominently in his main place of business and in each branch a statement outlining the service charge rates.

Any time a seiler accepts the account of a buyer he shall coufirnt this fact in writing, which confirmation must contain a cleat atrd understandable statement of the rates of service charge which will be collected-and shall also contain a statement that the buyer may at any time pay his eutire balance.

Each customer shall be provided with a rnonthly statement (which need not be a calendar month), setting forth the following:

l. The balance due at the beginning of the monthly period.

2. 'the dollar amount of cach l>urchase during the monthly period

AS$OCIATED REDtilOOD MItt$

P.O. Box 598-Arcoto, Coliforniq

From Refioble Mills - REDWOOD, FtR ond PINE Direct Roil or Truck & Troiler Shipmenfs

(unless a sales slip or memorandum of each purchase has previous'ly been furnished or is attached to the statement), the purchase or posting date, a brief description and the cash price of each purchase.

The penalty for failure to comply rvith the provisions of this Act include not only the right to the buyer either to refuse to pay or iI he has paid to recover any differential between the cash price and time price, including such items as insurance, service charges and so forth.

The foregoing statement does not purport to quote all of the pro. visions of the law but is merely given for the purpose of alerting our members to this new law and certain of its more important provisions.

It is the suggestion of the Lumber Me,rchants Association that you consult your attorneys in connection with any installment or conditional sales contracts that you may presently be using or planning to use after January l, 1960, to be sure that they conform to the requirements of this new law.

NAFM Chooses Directors

Chicago-New directors elected to the NAFM Board during.the group's annual convention at the Conrad Hilton hotel include Herbert E. Toor, Furniture Guild of California, Los Angeles.

"Suppliers to the furniture and wood-working industry are the 'muscles' that have enabled the furniture manufacturer to withstand the inroad of continually rising labor and material costs and to hold the price of furniture to consumers to a miraculous minimum of 3.1% increase since 1948," said John M. Snow, executive vice-president of the National Association of Furniture Manufactrtrers, at the convention.

Enrz-White Lumber Opens Self-Service'Lumberterio'

(Continued from Page 20) the east end. They pick up rubber-tired carts with ballbearing wheels and load the materials they desire on the carts. Then they exit at the west end next to the main building past the cash register. Company employes help them load their cars. Hardware, paint, tools and specialties are sold in the main store building.

The Lumberteria is President John C. Entz's answer to customer inconvenience and the high cost of labor per sale. In the Lumberteria, contractors picking up, and reiail customers who know what they want, can get it themselves

without standing in line while clerks figure large lumber lists or advise inexperienced home mechanics.

Large lumber orders are still filled in the main yard to the rear ofthe Lumberteria, which has its own entrance. Saws for special-order cutting are also located here.

President Entz estimates that tl-re Lumberteria will increase sales to do-it-yourselfers. and contractors in need of fast pick-up service, by at least 20/o.

cF.tc#iic#iirGfr+icfriicfrih6ffiic*iicffiicfiiircfticfil

Rex Wall, hardwood expert and dry-kiln operator in southern California, made a sw-ing through the eastern seaboard and deep south this Fall and returned to his post feeling business will be plenty good in '60.

Los Angeles Dealer Harry Boand corrtinued his winning ways in the play at Hacienda last month, where he was still leading the field in his class.

Christianson Lumber Company manager, dealer Hugh Vella, was released from .Flahnemann hospital in San Francisco, Nov. 13, and is convalescing at his home from the suddeu illness that hit him earlier last montl). The work, meanwhile, is being handled by Dan Starr, Christenson's assistant manager.

Bill Smith of the Smith-Robbins Lumbcr Corp., Los Angeles, put some November notches on his 'business gun with calls on northern California mills and business associates.

Don Bufkin, the Hobbs Wall man in Los Angeles (as if you didn't know!) made a railfan tiip recently up Inyo way on a narrow-gauge road.

Mervin Mento, heading his newly established import firm in Oakland, returned from five weeks' business in Japan, wl.rere he saw rnost of the major producers of lrardwood plywood and lumber. Mento reports that production appears to be rapidly recovering f rom the disastrous Typhoon Vera which devastated Nagoya the end of September.

John Osgood got home from a fast eastern trip for the Robert S. Osgood firm of Los Angeles just in time to share the Thanksgiving turkey with his family.

. Micky Whiting and Lee Kutch of Kaibab Lumber Co., Flagstaff, spent a recent weekend in California, yachting off the coast autl attending the Rams-49ers game.

pnroooo/o

builder and vice-chairman of the International Housing committee of the Natl. Assn. of Home Builders, Washington, D.C., has returned from a study trip to Guatemala, where he assisted home builders in the Latirr nation in drafting constitution and by-laws for a new association which they hope tcr affiliate with tlre NAHB.

Talbot Lumber Co. Partner Joe Shipman and Talbot's Southland representative, Don Philips, Jr,, worked their Oregon coast connections recently and witnessed the first cargo shipment from Evans Products Company's dock facility on the Chetco River. ?'he shipment, in which Talbot Lumber participated, sailed for Los Angeles, Oct. 30, with Sause Bros. of Eureka handling the shipment.

Adolfo Steinitx (right), prominent lumber industrialist from Montevideo, was a recent southern California visitor enroute home from an extensive tour of the U. S. and Canada, where he visited Pacific Northwest lumber and plywood mills, Southern hardrvood mills, and called on industry executives coast-to-coast. The Uruguayan is in lumber procurement ancl distribution in South America and also has extensive holdings irr the import field. He operates a large construction concern and has industrial activities in several Latin nations, being head of Rio de la Plata in Montevideo, which operates the commercial interests he controls. While in L.A., he called on his old friends from Germany, Felicia and Hans Wall (left), veteran dealer who has operated a progressive L. A. yard these past 20 years.

Paul Burkhard, Glendale, Calif ., honre

Lorraine anrl Sterling Wolfe combincd a November swing through the Northwest for Marquart-Wolfe Lumber Co. with a stop at Oregon lJniversity to see son Sterling, Jr., a stu<lent there.

Widening their search for new "Cover' girls," perhaps, "Turk" Turkheimer and Bob Smith ventured up to Siskiyou county early last month on business for Twin-City Lurnber.

Herb Meier, the Arcadia wholesaler, and his family spent the Thanksgiving holiday in Carmel with relatives and friends.

Jack Dollar, Robert Dollar Co. vice-president, and the family rested up in Paln-r Springs the week of Nov. 23 before he flew to Washington, D.C., to attend hearings on his new South Pacific Airlines, which literally and figuratively seems about due to Get Off The Grouncl. With most of the governmental red-tape now behind them, Dollar plans to initiate once-a-week SPA flights between Hawaii and Tahiti earlv next vear.

Ccrtifor

Bob Herbst Succeeds Morris

James F. Shiely, president of Ponderosa Pine Woodwork, allnounces the appointment of Robert H. Herbst as general manager, replacing Robert H. Morris, who died October 15. Mr. Herbst has served as assistant general-manager since 1954.

FHA Orders Froming Lumber Groded

(Continued from Page 4) sible" to educate buyers, users and specifiers on the characteristics and identification of various lumber grades.

3. Established a special NLMA committee to study possible simplification and standardization of grade designations. Each industry grading agency will be invited to nominate three representatives to serve on the committee, to report its findings to NLMA directors next November.

NLIIA board members also acted to strengthen the domestic lumber industry against foreign competition.

On the forestry front, the association's governing body called on federal agencies to put their managemellt of commercial forest lands on an "income-producing and pay-asyou-go basis."

In otl-rer resolutions, NLMA directors :

1. Ordered expansion of NLMA's National Affairs committee to increase the effectiveness of the association's legislative programs.

2. Asked NLMA's 17 federated associations to provide the U. S. Forest Products Laboratory with detailed information onthe market potential for glues in the lumber industry.

3. Called for immediate preparation of a handbook or clesign manual on industrial use of lumber.

4. Ordered an intensification of NLMA efforts to publicize career opportunities in the private forest industries.

5. Called for legislation to eliminate false labeling and false advertising of imitation wood products and urged tl-rat Federal Trade Commission powers be expanded to give the agency jurisdiction over "deceptive sale of such products at the retail level."

In other actions, the NLMA board paid special tribute to the long and faithful service of S. V. (Van) Fullaway upon his retirement as secretary-manager of the Western Pine Association and to Richard G. Kimbell upon his retirement as NLMA executive vice-president of technical services.

NLMA's Committee on Fire Insurance Relations reported important reductions in the fire-insurance rate differentials between wood and competing methods of construction.

Members of a special WoodGrain Door Promotion committee said their efforts to increase the use of wood doors on freight cars hauling bulk commodities have had encouraging results.

Atkins, Kroll& Company's Bay area drummer, Ernie Larson, and his wife SAS'd to Stockholm, Oct. 3O for a visit with Ernie's mother. The Larsons then moved on and are currently touring the Continent with a scheduled San Francisco return date of mid-December.

Max Hill flew to Fresno. Nov. 15. where he met G. L. Ktkpatrick, buyer for H. M. Nelson Lumber Co., Montebello, and "teamed up" with him for l0 days of "doing the mills" together.

Ike Zafrani, representing his Harbor Lumber Company of San Francisco, toured the south and central parts of Oregon's producing region for a November week.

Jim Gotcher of the Kaibab Lumber Co., Flagstaff, Arizona, visited the offices of their southern California representatives, Gulf Pacific Land & Lumber Co.. Tarzana. the week of Nov. 9, calling on their dealer accounts and starting arrangements to fly customers back to the mills for inspection of lumber and to see the mill operation.

Arcata Redwood's Lloyd Hecathorn migrated north the week of November 16 to visit accounts in Portland, Eugene and way points.

Rex \lllarkentine of the Ed Fountairr Lumber Company, Los Angeles, has returned from a trip to Coos Bay and Gold Beach, Oregon, spending several days at the U.S. Plywood Corp. plant in the latter site. He reports flying conditions pretty rough on this trip but is ready to go back any time; he loves that ol' Rogue River countrl'.

El Cerrito Mill & Lumber Co. Dealer Jim Dbherty is back on the job after surgely at Saint Luke's hospital in San Francisco, Nov. 3.

pnroooo/o

Brannon Vincent of the Fleming & Hightower retail yard in Los Angeles has returned from a trip to Dallas and Fort Worth and reports a boom there in Class-A holne c()nstruction.

Horace Wolfe's November postcard was postmarked Roaring Spring, Pa., but the Hollywood wholesaler returned late last month from visits to eastern accounts and a look-in at the NRLDA Exposition in Cleveland.

Russell J. Hogue, general sales manager, and Ecl C. Nave, sales manager, the Medford Corporation, flew down for the November 19 wee <end with their wives and joined Albert A. Kelley, the Alameda wholesaler and representative in them parts, and Mrs. Kelley for a flight to Las Vegas. All hands report a marvelous time in the comforts of the Sahara hotel. The Oregonians are called "Blackjack Nave" and "7 or 1l Hogue" with what they reportedly took home to Medford; Al is reported to have a slight interest in the Desert Inn.

H. R. Neel of McKuen Moulding and Mrs. Neel have returned home to Sacramento fror.n a 6-week Caribbean cruise on "Fidel's Lake."

John Vanguard, import division lrranager for Vancouver Plywood, has returned to his W'ashington home there after three weeks on eastern and midwest business.

Bob Baugh, Pasadena wholesaler, spent 10 days in the Pacific Northwest calling on friends arrd mill executives.

Goldie and Harry (center) Perry are shown arriving at L.A. International Airport last month after a month's trip covering Sweden, Denmark, Holland, France, England, Italy and Israel, combining business and pleasure in all of the major commerce centers of these countries. Mr. Pcrry emplaned at once for San Francisco for additional meetings but is now back at his desk to inaugurate the recently cornbined corporate structure of Fidler's Manufacturing Co. and International Lumber & Plywood Co. into the new organizational operation of Perry International Corp.

Knute Weidman made a 3-point landing (those Navy boys gotta land a little tailheavy, you know) back at his Hedlund Lumber Co. office after his annual two-week flight duty which included a solid week of carrier-based flights ofi the Ranger.

Post Office to Gommemorqfe

World Forestry Congress in U.5.

Postmaster General Arthur E. Summerfield announces that a United States commemorative postage stamp honoring the Fifth World Forestry Congress, the first ever held in-the United States, orin the Western Hemisphere, will be issued on August 29, 1960, the opening day of the Congress, in Seattle, Washington.

- "Approximately 2,000 foresters from all over the world will attend this Congress in Seattle," Postmaster General Summerfield said, "to discuss opportunities to make each forest area yieldthe combination of uses best suited to the needs of the people. The United States Government is serving as host for this important conservation Congress, which is sponsored by the Food and Agriculture Organization of the United Nations."

Coost Gounties Hoo-Hoo to Hold

Christmqs Porty-December I I

Coast Counties Hoo-Hoo Club 114 has selected the Aptos Country Club (formerly the old Del Rio Country Club) as the site of its big annual Ladies Nite Christmas Party, Fri-

day evening, December 11. The Club anticipates a turnout of more than 170 ladies and their lumbermen and has advised that rooms are available for those desiring to stay overnight and participate in a biggolf tournament scheduled for the next day.

JlLo,y i1,,,/,,_

and With Best Wishes, u)e express our appreciation in 'this Season's Creetings to the mang users of this MiITs Production, ushich has resulted in a NEW ANNUAL PRODUCTION RECORD for the INYO LUMBER COMPANY of California

los Angeles Hoo-Hoo Club 2 Christmss Jubilee Coming up

_-Hrl9 loq n1?d9 your reservationTor the big annual Hoo- Hoo Club 2 Christmas party at the Biltmore? This year. as never before, lumbermen, their wives and friends *ill b" entertained by a wonderful group of outstanding talent on the evenrng of l)ecember 11 in the Galleria Ro-om of this lamous hotel. In addition, the youngsters of the LeRoy Poy.' Home will be on hand to comp*lete the festivities. " Reservations indicate a nice attendance ancl Snark Harota Cole urges everyone in the industry to make sure of a olace at table by calling Tom Burden--Ludlo* Z-616g_arid to do it nowl

' Santa Claus will be there starting at 7 :09 p.m., with cloor prizes for the ladies, and his bagTul of gifis *ltt in.tuJ" several usefrrl presents for every boy.

Noilhwest HqrdwoodMen Info Action

(Continued from page 8)

i_ng decade, and well it may be. But it will have its ups arrd downs like any. other decade. Next year may start the boim otr, or it may be just a tune-up for the good-times to come. No matter which way it goes, the manufacturer who turns out the best product of consistent. quality at a fair price, and who strives to serve his customers better each year, will be in the best position to cash in on the profits. I im sure that the western hardwood manufacturers, following the trail blazed. bv their association, are headed i' the righf <lirection," RrndshJ* fo* cluded.

We pledge continuing improvements for the benefft of our industry . and our growing list of customers.

With eDerA good uish for 1960 INYO LUMBER COMPANY of California

(in the High Sierras) Bishop, California + \% ti Exclusive Sales Representative:

BAUGH

Lumber Sales Co., fnc.

2926 Sierra pine Ave.,

In his annual message, President Paul Barber stressed the fact that the demand for Pacific Coast hardwood lumber is good. "It has been good before,". he sai4, ',but the unusual thiig is that the demand has been going up for two vears now.

"Past history has shown that^ demand'for alder and maole lumber has been up and down, turning sharply in both dirictions. This hot and cold situation hal made iew and broken many operators. The demand now seems to be a healthier. steady demand. Although business in general is good, it is feli that hardwods will hold their own much better -than before_ even when business begins to slump._Today, prices are stronger. Our.lumber is.being_s.&t t_o practically all siates to give dive?sification of markets. This should. help to keep demand on a more even keel.

"These better times in our industry and the more promising outlook can be attributed to three fictors : ( l ) More reliabG products by industry members ; (2) Better ,ltfing and greater sares e[orts rn behalt ot western hardwoods by the wholesalers; (3)_the -Northwest Hardwood Association ind its u.tiuiti...,; Mike Michel, membership.chairman for the p"rt y.ri, ,._ po*:d a 37/o gain in membeiship during the perioh.

. The question of how far pulp dema-nds fbr hardwoods may shorten the.supply.gf :"ry]g€: was the subject "f" p"""f ail_ cussion h?{:d bg R. P. Wollenberg, vice-president_operations, Longvlew I,lDre Lo.

He said, "The pressure of demand for pulpwood on the log

President Poul BARBER (left)

Speoker Roch BRADSHAW (rishi)

REDu'CDOD

For Every Purpose

WHEN YOU NEED TOP QUALITY REDWOOD --lN EITHER STRAIGHT or MIXED CARTOADS--

KDADor GREENWE HAVE THE FACILITIES TO SERVE YOU PROtl,lPTtY . .

HOLLOW TREE REDWOOD COMPANY

supply of coniferous species has greatly lessened- by lhe -advent of-ihips saved from waste. By utilizing sawmill an-d plyw-oo-d plant iesiduals, the pulp mills have been able both to lower their costs and to release logs for sawmills. At the same time, the utilization of residuals has given the mills and plywood plants greater revenue which has permitted them to pay more for-logs and utilize logs of lower grades because of the by-products chips. This has been made possible by the development in hydraulic and mechanical barkers.

"Recent trends in the development of this equipment have resulted in lowered costs and the availability of smaller size units, making residual utilization efficient for small mills. This has now made possible the utilization of hardwood mill residuals by those pulp mills requiring hardwoods in their ptpermaking. Recent installations have been accomplished in mills producing as little as ten to twelve thousand feet per shift.

"In the long pull, no log should go to a pulp mill if it

can first go to a sawmill and yield some usable lumber with ony the residue going into the pulp mill."

Serving with Wollenberg were Panelists Robert R. LaBonta, chief forester, Scott Paper Co., West Coast division-Everett, James Brooks and L. R. Smith.

Other speakers were Robert F. Tarrent, soil scientist, Pacific Northwest Forest and Range Experiment Station, Portland, who spoke on "The Determination of Logical Sites for Pernianent Growing of Red Alder," and Lucien B. Alexander, partner of Mason, Bruce & Girard, consulting foresters and management, Portland, who dealt with "Northwest Hardwoods in the Northwest Forest Economy."

Dr. Clark served as program chairman.

The date and place of the next meeting was set for April 15-16 at the Eugene hotel, Eugene, Oregon. Advance information about the program may be obtained from the Association's headouarters at 3253 Commodore Way. Seattle 99, Wash.

Without the door let sorrow

And if for cold it has to die. We'll bury it in Christmas pie, And ever more be merry.

A Few Words on Christmqs

By Charles Lamb

Oh ! Merry piping time of Christmas ! Never let us permit thee to degenerate into distant courtesies and formal salutations. But let us shake our friends and familiars by the hand, as our fathers and their fathers did. Let them all come around us, and let us count how many the year has added to our circle. Let us enjoy the present, and laugh at the past. Let us tell old stories and invent innocent always, and ingenious if we can. Let us not meet to abuse the world, but to make it better by our individual example. Let us be patriots, but not men of party. Let us look of the time-cheerful and generous-and endeavor to make others as generous and cheerful as ourselves.

Were I cr Deqler

I would paint my name on the fences, f would picture my goods on the sheds, I would send my cards to the brides-to-be And call on the newlyweds.

f would make a list of the grandads, And dear old grandmothers, too. Of preachers and painters and workmen and women, The poor and the well-to-do.

f'd deluge them all with letters, Explaining their need of me.

I'd picture my store as a bit of the town That everyone in it should see.

And when they arrived, I'd extend the glad hand

The moment they entered the door, With so warm a greeting that after the meeting, They'd buy all their goods at my store.

Get Louder Ones

"Bang !" went the rifes at the army maneuvers. The pretty girl screamed and jumped backwards into the arms of the nice young man.

"Oh !" she said, blushing, "f beg your pardon."

"Not at all," said the nice young man. ,,Let's go over and watch the artillery."

The Legend of Jesus

"That a man should live in an obscure corner of Judea nineteen centuries ago, speak an insignificant dialect, and yet by dint of wisdom and goodness and in spite of having suffered a shameful death, reign as God for these two thousand years and be adored by hundreds of millions of the conquering races, goes far to prove that goodness and wisdom are fed by some hidden source and are certain therefore to increase among men. We, too, can believe as Jesus believed, that goodness perpetuates itself, increasing from age to age, while the evilis diminishing, dying and is only relative, so to speak, or truth arrested. And our high task is to help this shaping spirit to self-realization and fulfillment in our own souls, knowing all the while that roses of life grow best around the Cross."

-Frank Harris.

Around the Christmqs Boqrd

Ah, friends, as years go on and heads

Get grey, how fast the guests do go!

Touch hands, touch hands with those who stay. Strong hands to weak, old hands to young; Around the Christmas board. touch hands.

Some Golfing History

What is the full history of the game of golf ?

No man knoweth.

It appears, however, that they played it away back in early Biblical days, because the Old Testament tells us that Solomon said: "A fool's lips enter into contention, and his mouth calleth for strokes."

History tells us that in 1457 golf had taken hold in Scotland to such an extent that the people were forbidden to play it because it was interfering with the needful practice of archery, the national defense.

The oldest golf course and club on earth is that of Blackheath, near London, England, and dates from 1608-168 years before the United States was officially on the map.

.lmrz/ ('/frR[[ilnfi$

andourwarm gond wishes

tn You and Ynurs fnr 1960 and all the vears to come

The Distributor With the Complete Pockoge from Store Plonning to Promotions distributors of DALEY STORE F|XIURES, Redwood Ciry EFFICTENT

DTSTRIBUTIC,N ri'EST COAST LUIU|BER

VIA

RoilTruck ond Troiler ShiPments

Old-Growrh Bond-sown REDWOOD from Boiock Lumber Co., Monchesler

Old-Growth DOUGTAS FIR from Spocek Bros. Lumber Co., Monchester

Precision-lrimmed STUDSDouglos Fir o White Fir o Redwood

REDWOOD POSIS ond FENCING

FRED C. HOLMES LUMBER COMPANY O

Speciolizing in Mixed Shipments of Douglss Fir & Redwood

Producfion & Horne Ofice:

Fred HO[MES/Corl FORCE

P. O. Box 987

Fort Brogg, Golif.

fWX: Fort Brogg 49

Phone: YOrktown 4-37@

Ukioh Ofice:

Gil Sissons

HOmesteod 2-5438

Wholesole

Arcata Offce; Fron Holmes

VAndyke 2-3657

TWX: ARG 39 Only

Southern Calitornio Oficet

Don Muller

30.712 Driftwood

Soulh Loguno, Colifornio

HYott 4-8021

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Why overstock your ycrd with unneeded items when mixed species, truck & troiler, qre qvcilcble for fost shipment on our own trucks!

Direct rqil or truck & trqiter sh-ipments from lecding sow- mills . . quoliry lumbei cr rhe right price, including:

REDWOOD KD.AD.GREEN

All Potterns - Rough - Timbers

DOUGLAS ond WHTTE FtR

KD-GREEN theothing - Dimension - Cleqrs - Timbers

SUGAR or PONDEROSA ptNE-KD 4/4, 5/4, 6/4, 8/4 or rhicker

Commons - DeckingShop - Clears

f 5 yecrs in the sqme locqlion

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OPEN FORUM

,l'i"lkft f"'ff

6404 Hollywood Boulevard Hollywood 28, Calif. November 19. 1959

California Lumber Merchant

108 West 6th St., Los Angeles 14, Calif.

Dear Sirs :

I am attaching hereto copy of letter as sent to the Retail Lumber Association. Thgy have been advised that the copy is being sent to your office.

I.would appreciate your reviewing the letter carefully and give whatever publicity you deem proper.

With kindest regards, I am

Very truly yours,

PAUL E. KENT

PEK/dy

Mr. Orrie Hamilton

Retail Lumber Ass'n of So. Calif.

lll West 7th St., Los Angeles, Calif,

Dear Mr. Hamilton:

There seems to be a growing trend, among some buyers, to disre- gard the terms of an invoice, particularly those from wholesalers, and payment made at the convenience of the buyer.

Over the past years, carload shipments have been sold on the basis of either "2o/o ADF. 10 days after date of invoice,', ot 2/o ADF S days after arrival of car." There are some buyers, however, that labor under the mistaken idea that they can deduct the discount for cash whenever they get ready ta pay the invoice. For the in-

Al Boldr Chcrlie Beccom Oscor Greerr Jock St, rllorrin

frv,nrtrn'x Grwlingr

And Best Wishes For

r960

FORSYTH HARDWOOD CO

355 Bayshore Boulevard

San Francisco 24, California

formation of such buyers, the cash discount is set up to compensate for prompt payment, PROVIDED the invoice is paid promptly according to the terms of that invoice. There are instances where a prior agreement may exist, whereby extended terms are given by the seller. However, such extended terms apply only to the specific purchase and sale.

The fact should be recognized by the buyers that their credit standing sufrers materially when arbitrary payments are made which are contrary to the invoice terms, Reports are made regularly to the recognized credit agencies, by the sellers, as to the methods of payment of each buyer, It would seem that a credit record would be worth keeping, as it refects the responsibility of a place of business.

If buyers take unearned discounts, it is then up to the seller to charge back such deduction and, if necessary, take legal steps to collect it.

There is no reason why a buyer can take his discount and make payment later than provided by the terms of the invoice, when other buyers pay promptly and legitimately earn the discount. The first type of buyer does not merit a "Prompt pay" credit rating,

and the seller should immediately report such misuse of the cash discount provision of the terms,

The sooner that buyers learn that the seller has rights under his invoice terms, and the seller exercises those rights, then will the industry benifit and the term "Cash discount" return to its rightful place.

PEK/dy

PAUL E. KENT

Son Diego Hoo-Hoo Bqg Duke Snider

San Diego Hoo-Hoo Club 3 is over for a homer, December 11, when L. A. Dodger Centerfielder Duke Snider will talk to the lumbermen at the dinner meeting in the Grille Room of the Mission Valley Country Club (Stardust hotel). Price is only $4.75 a throw, cocktails start at 7:00, and the dinner menu is right over the plate. Offering a 5/o discount for tickets purchased beforehand were Committeemen Bill Seelev. Wes Thomas. Bill Evenson. Bill Pumfrev and Don Schrage. Prizes, too !

TWENTY-FII|E VEARS AGCD TODAY

As Reported in The California LumberMerchanl,December1,1934

FHA District Director F.W. Marlow addressed southern California lumber dealers at the Rosslvn hotel in Los Angeles. Mor'e than 20-0 attended the session presided over by Kenneth Smith, manager of the Lumber and Allied Products Institute PioneerFlintkote Company announces a nonrecourse financing plan to make homebuilding money available through jobbers and dealers Ray Julien, E. K. Wood Lumber Co. salesman, brought a fine catch of quail back from his hunting trip Stuart Smitl,, Russell Gheen, Harold Brown and Franklin Lowney are the committee for the December 14 meeting of Legion Lumbermen's Post 403 at the Hayward hotel Construction started Nov. 20 on the new wholesale shipside lumber terminal in Stockton to be built by the Santa Fe Lumber Co., San Francisco.

R. G. Hyett, secretary of the Lumbermen's Association of Texas, announces that Jack Dionne, publisher of the Gulf Coast Lumberman, will broadcast over a Texas and Oklahoma radio network every Tuesday evening at 6:15. The "Friendly Builders' Hour" program will be sponsored by both

the Texas and Oklahoma dealer associations and feature Mr. Dionne in some of his humorous stories and wittv comments Chas. G. Bird of the Stockton (Calif.) Lumber Co. was selected president of the Central Valley Lumbermen's Club at the annual meeting, Nov.22. Other new officers are Warren Tillson, Modesto; W. O. Mashek, United Lumber Yards, and T. L. Gardner, Stockton. The Executive committee also includes W. Elmer Bruce, L. H. Elliott, A. R. Martin, Charles C. Moorehead, John Yancey and A. J. Russell . George H. Walker joined the McCormick Supply Co, at Los Angeles and will have charge of the retail yards in southern California; J. A. Rudbach will continue to handle the industrial department.

It was announced by President Jerry Bonnington at the Nov. 19 meeting of East Bay Hoo-lfoo Club in the Hotel Coit that the directors had decided to change the club's name and would give a prize of a year's dues for best suggestion sent to Secretary Carl R. Moore at the Moore Mill & Lumber Co. Miland Grant, Henry M. Hink and Earle Johnson are the committee this

year to collect and fill nail kegs with groceries for the needy Carl Davies, formerly with the Globe Lumber Co., opened a wholesale business of his own at 657 W. Jefferson in Los Angeles Otis R. Johnson and C.R. Johnson returned to the Union Lumber Company, San Francisco, from a business tripeast Mr. and Mrs. Walter Hardwick. returned to the Dinuba (Calif.) Lumber Co. from a 30-day midwest vacation . "Josh" Spidell of the Hammond & Little River Redwood Company's Arcata yard was married in Alameda, Nov. 14, to Miss Irene Park.

E. T. Robie of the Auburn (Calif.) Lumber Company corrects an article in a recent issue which stated that the Calaveras Grove was the most northerly grove of giant Sequoia in the state. Dealer Robie declares a grove in Placer county is 75 miles farther north An article in this issue recalls when Jim Prentice, now southern California representative for Bloedel-Donovan, wis a star guard with the University of Washington varsity . The business of the T. P. Hogan Lumber Co., Oakland, was incorporated, terminat-

/nar

ll BIG REASOI|S whv

You shoutd serecr-

'Hollow-Core Doors

'Nylon Roller Metol Drower Guides

'Hidden Dove-Tqil Drower Joints

'Select White Birch

' Complelely Enclosed Cobinets

' Pre-Finished or Unfinished

'Competitive Prices

' Excellent Croftsmonship

'Quolity Control

.

Modulor Units for Every Purpose

. For New Construction or Remodeling

READY IUIATD ](TTGHENIS. ING.

:'i,,'ffii I Klmberly 2'4753

ing the partnership of T. P. Hogan, Jr. and John R. Anderson. Officers will be Mr. Hogan, Mr. Anderson, and G. H. Pierce, who, together witl.r T. P. Hogan, Sr. and M. B. Carter, form the board of directors. The firm was established in 1888 and is Oakland's oldest yard. The yard is ideally located to ship over three railroads and the Sacramento and San Joaquin River steamers.

Mead Clark of Santa Rosa was elected president of the Redwood Empire Lumbermen's Club at the annual meeting, Nov. 14. Also elected were Andrew McNair, Henry Laws, Arthur Owen, W. C. Woodward, H. V. LaPorte and S. J. Hauge A total of

400,000 persons are now engaged in the lumber and timber products industries, reports the Lumber Code Authority, Washington, D.C. W. L. Aisthorpe of the Aisthorpe Lumber Co., Chico, reports improved conditions in his district on a visit to San Francisco. The dealer personally owns a fine almond orchard and expects a banner 1935 crop C. P. Henry, W. B. Wickersham, Bill Schorse and Guy E. Smith of the California offices attended a sales conference held in San Francisco by home ofifrce executives of the Chas. R. McCormick Lumber Co. Corydon Wagner of the St. Paul & Tacoma Lumber Co.. Tacoma. was a gnest from the Northwest.

H. F. Vincent and Warren B. Wood returned to the E. K. Wood Lumber Co. offices in San Francisco from a survey trip to the Northwest Max E. Cook, agricultural engineer for The Pacific Lumber Company, San Francisco, is spending 10 days in the Imperial Valley of southern California to acquaint dealers with the firm's redwood sectional seotic tank line ancl other Palco producti. He expects to extend his trip to Arizona . . Norman O. Cruver, salesmanager of the Wheeler Osgood Sales Co., Tacoma, made a business trip to California, calling on the trade with Larue Woodson in the Bay area, and with Harry Hart of the Los Angeles office.

HOTLENBECK-BUSH PLANING MILL CO.

Distributorships Avoiloble in Colifornio ond Wesfern Sfoles

E. P. lvory, President Ray Wiig, Vice-President and General Manager-*Sales llave Elson, Purchasing Agent

s.c.R.L.A. Conference

Bofs Over "Betler Profits Through Better Merchqndising"

(Continued from Page 18)

The fourth yorurger <lealer on tl.re Wednesday afternoon program was Gerry Knight, secretary-treasurer of the San Fernando (Calif.) Lumber Co. After making some fine points, Knight turned the tables on his audience and "brought the house down" by stopping his talk to praise the Conference itself. He said it was the first SCRLA Conference he had attended, brrt he'd be there every year from now or.r-that he 'ivas absorbing more from the various talks than he'd learned from years of reading or just hearing about neu, techniques.

The nerv San Fernando yard, as reaclers of this magazine knou', was recently moved to a new location after 50 years of successful operation by Gerry's father, tl-re respectecl dealer, Chester Knight, at the olcl site. The younger Knight rnacle some strong arg'uments for moclern merchandising: clo-it-yourself, attracting women customers to the retail store, tract l.rousing sales, etc. He rvanted to kuorv :

Toble ot Right: Lorry Von Order, J. "Fitz"patrick, Orrie Homihon, George Hinkle ond Rolph Russell (sorry, Rolph, the flosh bulb wos foo powerful) ond their lodies

John WESTON

"How can vou sell lumber that's stuck a bin ?" and advocated displaying that, too.

He said the Knight yard is now buying 60/o LCL in its streamlined operation. He has the national manufacturers and distributors bringtheir movies on training and materials and show them to the store salesmen about once a month. They keep the Want Book right in the storage shed. And under the check-out counter they keep a list of the better customers' names handy so they can casually glance down at it and always call a customer by name.

Among the store's modern equipment is a Bennett 2-Way Panel Saw, which Knight declared had increased their plywood sales 50o/o to 600/o. He said he wondered how they had ever gotten along without that equipment and said they expected to install a second unit soon.

With the attentive audience still demanding more from these eager, alert new generation of dealers, Chairman "King" McKee introduced his fifth and final speaker of the afternoon: Frank W. Knutson, manager of the San Gabriel Valley Lumber Company's yard at Temple City. Under the title, "\Me Opened Our Yard to the Public," Knutson told how he reorganized the yard and store layouts so any customer can see a clerk, and unified the front for a "tremendous increase in sales,"

Manager Knutson first analyzed his costs and prices when he started in the new job, put in new piece prices

Bob KREISLER

that the older employes said couldn't be done. "But we're doing it !" he declared. He raised the price of ceiling tile by 5l and hasn't had a squawk yet.

"EVERY yard is probably selling a number of its items too cheap," Knutson pointed out.

Another innovation of his that tickled the fancy of his

The lengthy line ot the Polko Poriy "Beer Bust" finds the deolers doncing

Wfiisbes Dou sn! Dourg afrlogt filewp {.tsristmas PAUI

then tl-re evening's big event, the Bavarian Buffet Dinner Party got going. Thefood was superb, the music and dancing pure entertainment, and you never saw so many lumber dealers and their wives all having so much fun at the same time. Russell H. McCoy, secretary of the McCoy Lumber Co., Hemet, was chairman of this event.

Wayne F. Mullin, president of the Mullin Lumber Co., Los Angeles, and respected recent past president of the SCRLA, was chairman of the second morning's session, which followed a group breakfast. His first speaker was the popular and authoritative Leo F. Hubbard, who enjoys a reputation he justly deserves as "the last word" on workings of the lien laws.

actual list of n.raterials on a copying machine. Naturally, the customer carl never say that wasn't what he ordered when he sees the evidence in his own hanclwriting.

Knutsorr passed around to the audience a list of the yard's piece prices and altogether followed through with as strong an impression as the afternoon's four other dealers to conclude "a whale of a goocl show."

After an hour's rest from the day's business, the social side of the Conference began. A Reception was staged in the l-rotel's South Pacific Roorn witl-r welcome free refreshments for the delegates, corlrtesy of the Associatior.r, and

([eft to Risht): leo F. HUBBARD, Woyne F. MUTIIN, Richord D. CORDS

Mr. Hubbarcl, secretary of the Hayward Lumber & Investment Co., Los Angeles, gave tl-re assembled dealers more excellent knowledge and advice from his vast storehouse of "Materialmen's Liens. Bonds and Stoo Notices." He elaborated on the topics he recently tarrghi at the 3-

GABOURY EVYTYN YOUNG

"TO YOUR HEA[TH!: "Fitz" ond Mrs. Fifzpotrick (ot left of roble), of Consolidoled; Lourence ond Mrs, Von Onder of Lynwood, ond Erik Flomer of the SCRIA dealer hudience rvas rvhen he said they reprodllce an

week SCRLA Workshops, and which the Association generously compiled in cover form for its members. Mr. Hubbard has a great deal of fine knowledge to impart and they rvent for it.

Richard D. Cords of the Merchants & Manufacturers Assn., Los Angeles, concluded the morning meeting with his talk on the California Fair Employment Practices Act, and passed out valuable brochures on it, courtesy of the t\'I&N{.

dealer audience getting many of their private questions answered from the panel of genuine experts on "Credits, Collections, Interest Charges and Cash Discounts." The very nature of the subject precludes publication of the private yard procedures that were brought out, but the dealers enjoyed the various talks and learned still more.

The panelists on the subject moderated by Ralph D. Russell, vice-president and assistant treasurer, Consolidated Lumber Co., Wilmington, were Frank Bergstrom, credit manager, Hammond Lumber Co., Los Angeles; Ralph Hill, credit manager, Owens-Parks Lumber Co., Vernon, and Robert Reed, credit manager, Barr Lumber Co., Santa Ana.

Thomas J. Fox, president of the John W. Fisher Lumber Co., Santa Monica, who was chairman of the afternoon program and kept the heavy technical subjects moving at a lively clip to hisgreat credit, introduced as the final speaker, Dickenson Ross of Johnson & Higgins, Los Angeles, who made some telling points on "A Review of General Insurance Requirements for the Average Retail Lumberyard."

Homer Burnaby officially closed the afternoon session and the Conference's business and announced the dinner dance tl-rat evening. This was chairmanned by R. H. Learned, president of Learned Lumber, lfermosa Beach.

Friday was a day of leisure for those remaining an extra day in Palm Springs. Norton Hathaway, assistant manager of the Oceanside (Calif.) Lumber Co., was again the excellent, efficient chairman of the Conference's golf play, always a popular wind-up. The young dealer says the rveather at Indian Wells Country Club (arranged for the Conference by Don Derbes of the Palm Springs Builders' Supply Co.) (the location, not the weather) was perfect this year but the golfing dealers found the "rough" real rough. Hathaway says the rocks shown in some of the photos and some deep grass at the edges of some fairways made the course a real challenge. But it gave the veteran Steve Hathaway "very little trouble with his pipeline type of golf."

Even a window in one of the houses bordering the course carelessly got in the way of some golfer's ball. But the owner of the house (and the broken window) turned out to be a lumberman and the host of Conference Delegate

But the dealers had a lot offun at their golf anyway, and these were the scores : Gross

Steve Hathaway (winner 1959)

Dick Learned (winner 1958).

Norton Hathaway. Walt Taylor....

Wayne Hull .. ...i... ....

Howard Baumgartner.....

Stuart Harris.

Jim Nelson

Wallace Hull..

Gerry Knight. Ray Willson.....

Bill Cowling, Jr..

Winner Sleve HATHAWAY ond his son, the Golf Choirmon, Norlon HATHAWAY

Russ McCoy.

Left to Risht): Ponalists Rolph HlU., Fronk BERGSTROM, Robert REED

Lloyd H. Olson, president, Crenshaw Lumber dena, rvas chairman of the luncheon. The final afternoon was more solid business, rvith

Garthe

(Left to Right): Wolly HUt[, Woyne HUtt, Rqy wtrrsoN, Jim NETSON

Gerry KNIGHT, Stuort HARRIS, Wolt TAYtOR, Steve HATHAWAY Bill COWtlNG,Jr., Dick LEARNED, Norfon HATHAWAY, Howord BAUM. GARTNER

CLASSIFIED ADVERTISI]lc-Positi0n warted tl,00 pet line, mininum 12.00; Help Wanted and others t1.50 per line, mlnimum t3.00. fwo linss 0f address (tour address 0r our Bor nlmler) count as one line, Closlng dates for copy, sth and 20th

Successful Men Still Look for Work After They Find a Job

-HEI.P WANTED-POSTTIONS WANTED_

TWO WHOLESALE Lumber Salesmen to call on lumber yards and Industrial accounts in SoCal. Rail & T&T shipments. Must have following in Pine & Redwood, Excellent Commission deal with Liberal draw in well-established firm with fine Mill and buying.connections. All replies confidential. Write full qualifications.

Address Box C-2938, California Lumber Merchant 108 West 6th St., Room 508, Los Angeles 14, Calif.

MILLWORK and CASEWORK Detailer and Draftsman opening with established Fixture and Millwork ManuJacturer in San Diego area. Permanent. Good salary and all benefits. Give full resume ertperiencg age, etc. Our employes lctow of this ad.

Address Box C-2937, California Lumber Merchant

108 West 6th St., Room 508, Los Angeles 14, Calif.

YOUNG, aggressive Lumber Salesman with Tract sales experience needcd by long-established yard L. A. area with years of Tractdelivery background. Salary or commission open. Give particulars in first letter. Replies confidential.

Address Box C-2945, California Lumber Merchant

l8 West 6th St., Room 508, Los Angeles 14, Calif.

HARDWOOD SALES MANAGER with thorough knowledge of hardwood and clientele in Southern California. Good opportunity for right man. Correspondence treated confidentially.

Address Box C-2931, California Lumber Merchant

108 West 6th St., Room 508, Los Angeles 14, Calif.

COMMISSION or Wholesale salesman for SoCal area needed by a-ggressive Medford, Oregon, wholesale firrn. Attractive profitsharing arrangement. Would consider opening branch.

Address Box C-2944, California Lumber Merchant

108 West 6th St., Room 508, Los Angeles 14, Calif.

WHOLESALE Lumber Salesman familiar with SoCal bv hishlv reputable -Wholesale & Mfg. Co. Excellent opportunity for-you,igei man seeking future.

Address Box C-21A2, California Lumber Merchant

lG West 6th St., Room 508, Los Angeles 14, Catif.

SALESMAN, Wholesale, with emphasis on Pbnderosa Pine, Sugar Pine and White Fir. Call on SoCal Lumber Yards and Industrills. Liberal profit split. Require sales following.

Address Box C-29{6, California Lumber Merchant 108 West 6th St., Room 508, Los Angeles 14, Calif.

EXCEPTIONAL OPPORTUNITY for experienced SoCal wholesale lumber salesman with good following.

Address Box C-2933, California-Lumber Merchant 108 West 6th St., Room 508, Los Angeles 14, Calif.

WOMAN F/C BOOKKEEPER-Lumber experience essential. Permanent_ position with wholesale concern. Beverly Hills area.

Address Box C-2928, California Lumber Mlrchant 108 West 6th St., Room 508, Los Angeles f4, Calif.

Sooon\ Qo*fingo

COLLEGE GRADUATE with extensive experience in top-management of Line Yard & large-volume Independent Yard operations, including all phases of building materials. Presently employed. Desire chanee.

Add-ress Box C-2943, California Lumber Merchant

108 West 6th St., Room 508, Los Angeles 14, Cdif.

MANAGER-WHOLESALE, Age 39, 10 years' experience. Started & managed firm at two locations in Intermou"ntain states. Desire move West Coast. Excellent references, reputation & background.

Address Box C-2939, California Lumber Merchant

108 West 6th St., Room 508, Los Angeles 14, Calif.

HARDWOOD LUMBER Salesman seeks representative position; 13 years in the business, 4 in Southern California. Experienced in Imported and Domestic lumber.

Address Box C-2935, California Lumber Merchant

108 West 6th St., Room 508, Los Angeles 14, Calif.

EXPERIENCED Yard Man and Foreman. Tally, Grading, Storing, Lifts, Carriers, Railroad & Truck Shipping. Top man thoroughly qualified with excellent references.

Address Box C-2940, California Lumber Merchant

108 West 6th St., Room 508, Los Angeles 14, Calif.

NEED HELP with your traffic management and store routine? Former real estate appraiser, 35, college degree, now attending night classes L, A. Traffic Institute, wishes opportunity to work in lumber"

Address Box C-294L, California Lumber Merchant

108 West 6th St., Room 508, Los Angeles 14, Calif.

LUMBERMAN 10 years' experience SoCal in Buying, SeUing & Management at all levels. Age 32. Will relocate.

Address Box C-2947, California Lunrber Merchant

108 West 6th St., Room 508, Los Angeles 14, Calif.

-YARDS and SITES FOR SALE/LEASE-

Small, Attractive Yard inRMRSIDE with good building materials trade. Sales for the past three years have averaged $159,0q) per year. Living quarters for manager above. Will cost $63,000. Property might be leased.

If you want to sell your yard, Give us a ring - TWOHY LUMBER CO.

o Lumberyard and Sawmill brokers for over 40 years a 714 West Olympic Blvd., Los Angeles 15; Rlchmond 9-8746

LOT-with Option to Buy-16020 Foothill Blvd., Fontana, Calif. (ho,mc of Kaiser Steel). lGft. frontage,400 ft. deep; front blacktopped. l+00-sq. ft. building for office-salesroom. Flagstone front, fi-bloc*. west city limits Owner: William BurnsTUrner 2-A7 30 3797 Golden, San Bernardino, Calif.

CAMARILLO Lumber Co., Ventura County. Founded l0 years ago by present owner. Good buy for working owner who is familiar with business. $20,000 will handle.

MARTIN Rr MILLER, Owner, P.O. Box 217, Camarillo, California

-EO[[PIvIEI,[T FOB SAIF--

HEAVY FORK-LIFT TRUCKS RENTALS AND SALES

MacKay Mill Service

822 - 6%h Avenue Oakland 21, CalifNEptune &9428

l-Hyster Fork-Lift Model RT 15O

l-Ross Fork-Lift 15 SH

l-Ross Fork-Lift 15 HT

l-Ross Fork-Lift f2 HT

l-Gerlinger Fork-Lift Model PH 862, with side shift

l-Gerlinger Fork-Lift Model PH 86,2, powergd with Hercules Motor May be see at MacKAY MILL SERVICE 8n49th Ave., Oakland 21, Calif.; NEptune 8-9428

12" VONNE.GUT MOULDER

VIKING MACHINERY

Phone: LYcoming 3-3021 (Los Angeles)

Colifornio Lumber MERCHANI-IZE

All Your Wants Here

l|UN ADUENTISENS

Assn., lnc.

Plywood & Veneer Scrles Co.

Bcy Hill Lumber Co.

Recrdy

Quolity Flush Doors Produced frIonufoclured Bf Srroit in }he West for Weslcrn Users fo Stay Stroight /47V/etr?r/@ arad,a?@7/zar7*!

Core Specificationstor FLUSH DOORS in7-Ply Conslruction

Birch, Jcponese Ash, Beech, Obeeche, Philippine ftlchogony ([AUAN) or Hordboord

Inleriors l3/e" H.C. Solid Sti/es Exleriors l3/c" H.C. * l3/e" lnt. Ext. ls/a" - -Ly I Ve" after Trim-\3/a" ,I \ End Rails /- 23/n" 3t/n"' 2t/2" after Trim 3"

|7" Solid lumber Ribs 5/ 16" thick spaced 4" apart

20" l-ock Elocks on both sides

Combined Stile and lock Elocks after Trim lnt.4" vs.63/e"Ext.

All lumber Used is Ki/n Dried to a maximum of l0%" moislure confenf.

Both lnterior and Exterior Doors will trim from 6/8 to 6/6

HAV'NG EXTRA-WIDE END RAITS

Our New Germon Hol Press with 5 Openings ond Our New Worehouse Fqcilities Assure Prompt Delivery From Slock of All Stqndord Sizes os Well os Speciol Sizes.

NOW PRODUCING 60,000 LAUAN DOOR SKINS MONTHLY TO SUPPLY STRAIT DOORS

Also Stroit Slide-A-Fold Wordrobe Doors Avoiloble for Every Decor WE NOW STOCK FIR DOORSGTAZED OR UNGTAZED