The California Lumber Merchant - December 1960

National Forest Products Week became official in San Francisco when Mayor George Christopher (left) presented his Proclamation to C. Russell Johnson, president of Union Lumber Company and current president of the California Redwood Association, who is also a third-generation lumberman and trustee of American Forest Products Industries, lnc. The Proclamation is mounted on a section from an 1100-year old redwood tree harvested from a Redwood Resion Tree Farm. and the Dro,-mo- tion was inspired tiy San Francisco Hoo-Hoo Club 9. For other western cele. brations of the first annual National Forest Products Week, see the Table of Contents below

J, JLu Joonn

Individual City and Hoo-Hoo celebrations of the 1960 National tr'orest Products Week will be found on the following

Pages:

Shasta-Cascade Hoo-Hoo Give Mountain Cabin in "Week"-. 2

Entire City of Seattle Shares in F orest Products Week.-.-.--- 4

More than 200 Attend Los Angeles Luncheon Observance.--- 6

Three Arizona Hoo-Hoo Clubs SelI the Industry Idea----.-.-.-..10

Humboldt Hoo-Hoo Cover Two Counties in Push--.--...-,........74

Northern Calif. tr'PRSection Ties-in Meeting With Week------16

Honolulu Hoo-Hoo Already Plan 1961 Observance--. - -. -. -. -.. -L7

Washington, D.C., Hoo-Hoo Build "The House of Wood".-..--76

Natl. Lumber Mfgrs. Assn. Exhibits for "Week".......-.....-..--,.88

Ralph L. Smith Company's A. B. Hood Elected NLMA President-.18

"A Kiln Operator's Prayer," by F. W'. Guernsey-.-.........-......---......-.24

"Store and Yard Arrangement," by Carr E. McCauley..-....-""......-.26

"The Manufacturer's Obligation to Wholesaler," by Roy C. Bolt-..-26

Plywood Fabricator Service Ends Important F irst Year-.-..--.-----.- -30

Mount Vernon "Duplicated" by Los Angeles F irm-----..---.--.-.....-.-..-36

IALENilAH OF TI]MING EVENTS

Redwood Emplro Hoo-IIoo Club 65 annual Fall Ladies Nite social, Highland House, Santa Rosa, Doc. 3; Co-chairmen: Pete Sharp and Joe Schaeffer.

Imported Ha,rdwood Plywood Assn. monthly luncheon, Commercial Club, San Francisco, Doc. 7.

51st Western Forestry Conference, Empress hotel, Victoria, 8,C., Dec. ?-9.

San Diego Hoo-Hoo Club 3 Open Golf trophy dinner, Shell Room, The Bahia, Dec.9.

415th Torrtble Twenty Tournament, Oakmont Country Club, Dec. 9.

Red Ceda,r Shingle Bureau annual meeting, Olympic hotel, Seattle, Dec. 9. Hand-Split Red Cedar Shake Assn. annual meeting, Olympic hotel, Dec. 10.

Black Bart Hoo-Hoo Club 181 "Come Hawaiian" Christmas party and Dinner-dance, Home Economics building, Ukiah Fairgrounds, Dec. 10.

California Redwood Associatlon Directors meeting, San F rancisco, Dec. 12.

Los Angeles Hoo-Hoo'Ette Club No. 1 annual Christmas party, 6:29 p.m., The Chateau, Lynwood, Calif., Dec. 12.

Sa,n Framclsco Hoo-Hoo-Ette Club 3 Christmas party, dinner and entertainment, Torrino's restaurant, Dec. 13.

Los Angoles Hoo-Hoo Club 2 annual Christmas party for LeRoy Boys' Ilome, in cooperation with L. A. Hoo-Hoo-Ette Club 1, 7:09 p.m., Nikabob restaurant, Dec. 16.

"Easy Load -Easy Unload" Lumber Car Developed.-..---.--...---.-.--44

Western Pine Assn. Cabin Plans to Help You Sell Lumber-...----.-..48

Brighter Housing, Building Prospects Seen for'61..-----.-..-.--.----....-.52

Sawmill Burners Losing Out in Western Pine Region-.........------....54

Lumber Industry Approves Expanded Promotion Program....-..--...60

Dealers' "Project A" to Combat Home-Repair Gyps-.....-.-. -.-.-.--------62

Lumber Export Up but Imports Below 1959... -...-------66

The Association Are Watch-dogging for YOU, by W.C.L.A.-.--------70 "Truth for Youth"An Editorial.-.--.---.-.--..-.. .-.-....-..-.88

Coast Counties lfoo-Iloo CIub 114 annual Christmas Dinner-Dance, $15 per couple, 7:29 p.rn. Aptos Beach Inn (formerly Rio del Mar hotel), Dec. 17; Golf available at Aptos Beach Country Club. Reservations: I'enner Angell, P.O. Box 97, Soquel, Calif. (or phone: Santa Cruz, GR. 5-0869)

Oakla.nd IIoo-Hoo Club 39 Christmas party, dinner and entertainment, 6:39 p.m., Claremont hotel, Dec. 19.

San Franclsco Hoo-IIoq CIub 9 annual Christmas party for S. F. Boys' Club, Elks club, San X'rancisco, Dec. 20.

Santa Clara Valley Hoo-IIoo Club 170 dinner meeting and prog'ram, Chez Yvonne Restaurant. Mountain View. Dec.22.

lst Annuol NFPW Huge Success in Western Stotes

Shqsto-Coscqde Hoo-Hoo Give

Free Cobin in Guessing Gome by

Alvin C. Klotz

The plea for co-operation more often receives passive ag:reement than action, but 1960 marks the year when the total forest industry of the nation finally got together in the first annual National Forest Products Week (Octobet t6-22). And of all the regional efforts made to glamourize and gain industry goodwill, probably none exceeded that of Hoo-Hoo Club 133, Redding, Calif.

From Oroville to Redding, in the upper Sacramento Valley, the Shasta-Cascade Club ran a road-show that attracted crowds wherever it made a scheduled stop. A guessing contest with a beautiful, professionally desigrted Mountain Cabin was the atten-

JACK BERRY GfvEN

GREAT CREDII

The following will appear in the next issue of The. Hoo-Hoo Log & Tally:

"Great Credit is due Sacramento's Jack Berry for the success of the Hoo-Hoo sponsored l'orest Products Week 1960. He did an outstanding job as National Coordinator of the Week . which reflected glory on Hoo-Hoo."

THE WINNER, Leonard Smith. (left iti'niiti pnritot. was interviewed ijn R;dding Radio KRDG bY an' nouncer "JollY Joe" Lalonoe' as iiio'-iianr' lrioks on in Hoo-Hoo i35f "'.i t[:.ff "tt"tIJn'*'tt'u:"u u

A. B. Hood (right in Left Phqto) of the RalDh L. Smith LumDer uo'' In iiiJ riirie of his NLMA wood-PrG motion Committee, puts ofticial ap6io-vit on the 'iboard'foot" to ''tiiiJ sui'e Hoo'Hoo club 133's

and Ahdn Klotz, U.S. Plywood Corp.; itltn Basklns, Clay Brown & Co.; Carl Thompson, Zamboni Lumber Co., and Clair Carter' Chas' Meek Lumber Co.

Dark moments there were, when Roy Dunbar didn't know for sure where the next contributor's nickel was coming from' But in the end the total industry of the region bubbled up in enthusiastic support-manuf acturers, timber g:rowers' wholesalers and retailers'

tion-getter. A full truck and trailer of lumber and another of logs made up the main elements of the show, and the lowly board foot , principal unit of the area's economy , was the hero.

Sparkplugs of the highly successful event were Boy Dunbar of Martin & Dunbar, Inc., and Sam Baskins, Ralph L. Smith Lumber Co. Helpers were Bud Frank, Mclndoo Lansing Lumber Co.; itohn Strange, Strange & Son Lumber Co.; Carl Nllson, Ralph Anilree

Ralph L. Smith Lumber Co. furnished the logs aid lumber' sullivan and crowe donated an International 190 truck and trailer for the lumber. Zamboni Lumber Co. supplied a Kenworth 56 logging truck and trailer.

.- No one except Hoo-Hoo members and their families were barred from guessing the total board-foot content of the lumber and logs (Continued on Page 85)

iilsiOent, RoY Dunbar, is running in uo-and-up contest.

Roy Dunbar (left) and Sam Baskins were counting the contest guesses (and when you to Page 86 you'll find 'em still counting!)

Commerce Receptionist Deanna at guessing (wrong). Note the Mountain cabin" kept busy get back

SEATTLE'S OBSERVANCE OF THE NATION'S FIRST FOR,EST PR.ODUCTS WEEK by Horry O. Mitchell, No. 68385, Secretory, Seqfile Hoo-Hoo Club No. 34

LEFT PH0T0r Master of Ceremonies

Dave James, public relations director, Simpson Timber Co., introduces Head-Table at ioint luncheon of Seattle H00-H0o Club 34 and Seattle Chamber of Commerce (from left)r Harry 0. Mitchell, secietary-manager, Northwest Hardwood Assn.; Dr. Donald H. Clark, forest products consultant and former Supreme 9 member, and William D. Welsh, Crown Zellerbach Corp., speaker of the day.

Seattle's Mayor Gordon S. Clinton (right) signs the official Proclamation for the city's observance of NFPW in the presence of Walter B. Nettleton. board chairman of Nettfeton Lumber Co., 8z-year-old lumber pioneer and Hoetloo No. 8728 in contrast to Club 34 Secre' tary Mitchell, whose own HoGHoo No. 68385 dates both

Seattle's observance of the nation's first Forest Products Week wan a sequel to the greatest conclave of foresters in history-the 5th World F'orestry Congress, held on the University of Washington cannpus, August 29-September 10. It was the first time the Congress had ever met in the western hemisphere. It brought some 2,200 delegates from 68 nations to this city under the joint sponsorship of the United Nations, the Department of State, and the U.S. F'orest Service.

ft is significant that members of the organization that later undertook the country-wide observance of National E orest products Week, the fnternational Concatenated Order of Hoo-Hoo, played a vital part in setting the stage for the mammoth forestry congress:

Dr. Henry Schmitz No. 39193, president-emeritus of the University of Washington, served as honorary vice-chairman. Gordon D. Marckworth No. 54338, dean of the College of Forestry, was in charge of general arrangements. Dr. Donald H. Clark No. 30b1b, then assistant director of the fnstitute of Forest Products and now a consultant in this field, carried the ball for setting up the mammoth displays. Professor Walter H. Schaeffer No. 69775, handled transportation arrangements for delegates. Richard D. Pardo No. 69773, was in charge of the Keep Washington Green program. The writer, who happens to be secretary-manager of the Northwest Hardwood Association, arranged the impressive displays of Pacific Coast hardwoods, Virg:il G. Peterson No. 46122, arranged the intrigrring exhibit of shingles; he is secretary-manager of the Red Cedar Shingle Bureau. William Brubaker No. 63123, rode herd on the exhibit during the sessions of the Congress.

All are members of Seattle Hoo-Hoo Club No. 34.

Arthur K. Roberts of Portland, Oregon, another Hoo-Hoo member and consultant for the Industrial Forestry Association, was in charge of assembling what was probably the greatest collection of world postage stamps commemorating forestry.

This great event created wide interest in forestry and forest products among'the lay public and undoubtedly contributed much toward the acceptance of Seattle's observance of National Forest Products Week. October L6-22.

The beginning of Seattle's observance was announced by the strident blasts, blowing in concert, of waterfront sawmills, the tugs that tow the huge logs to the mills around Puget Sound and the

ships in port Sunday noon, October 16th. The din from all these whistles was terrific and resulted in an avalanche of inquiries to find out what all the commotion on an otherwise peaceful Sunday was all about. Civil Defense, the Seattle police and fire departments, the local newspapers and 13 area radio and TV stations had all been alerted and asked to tell people phoning in that this was Seattle's Salute to the Nation's first Forest Produets Week, to which all agreed.

It ts ltkely that Seattle wa,s the only clty ln the country that took such me&ns to sound oft Forest Products Week. It undoubtoilly succeeded ln arousing wlile publlc lnterest at the start of the celebratlon.

Principal events of the Week were the following:

Displays in suburban bank lobbies and retail lumber yards and addresses by members of a speakers'panel of eight before a total of 15 community service clubs-all arranged by a F orest Products 'Week Committee headed by Tom W. Dolan No. 54333, president of Riverside Lumber Company, Bothell, Washington, and a director of Seattle Hoo-Hoo Club No. 34.

Ross G. Kincaid No. 50036, club president, managing director of the Western Retail Lumbermen's Association, rode herd on the overall program and did yeoman duty in lining up the support of area members of his big organization.

George B. Campbell No. 67755, also a director of the Seattle club, placed Hoo-Hoo banners featuring "Wood-Your Best Buy" on dealers' trucks and members cars.

Harry O. Mitchell No. 68385, club secretary, organized the culminating event, a civic salute to the forest products industry, in a mammoth rally at the Seattle Chamber of Commerce Friday noon, October 28.

Attending this luncheon were representatives of virtually every trade association in the field, many with special tables. They included:

West Coast Lumbermen's Association, the Western Retail Lumbermen's Assn., the Northwest Hardwood Association, the Pacific Lumber Inspection Bureau, American Forest Products Industries, Inc., the Industrial F orestry Association, the Washington Forest

(Continued on Page 92)

LEFT PH0T0: Lennart Width, Riverside Lumber Co., Seattle, with impressive NFPWeek display designed by, his firm and placed in lumberyards and bank lobbies; the firm's president, Tom Dolan, was chairman of the Week's celebration by Club 34, of which he is a director. CENTER PHOTO| The blast of "The F. E. Weyerhaeuser" sounded off the start of Seattle's NFPWeek. RIGHT PH0T0: The oldest living member of Seattle Hoo-Hoo Club 34, Richard Dwight Merrill, age 91, oldtime logger, pioneer sawmiller and Tree Farm exponent (right), with Robert W. Borneman, Seattle hardwood wholesaler and retiring president of Club 34

G.P TAMIIY.PROOF PAI{TLIl{G

G.P TEXTURTO PLYV{OOO

G-P HARD|{OOD PLYWOOO

G.P HARDBOARO

OPX OVERTAIO PLYITOOO

IMPORTEO PTYWOOD

PARTICTE BOARD . OOORS

Moyor's Proclqmqrion Adds Finql Touch to Notioncrl Forest Products Week in Los Angeles

When Mayor Norris Poulson put his signature on the official City of Los Angeles Proclamation declaring National I'orest Products Week from October L6-22, it highlighted the events that led to one of the most successful promotions in the industry.

Fred Smales, the western regional vicepresident of U.S. Plywood, (risht), chats with "the 8oss," Mr. Antoville

vvhilethe regional district manager, Don Braley (standi ng, right), also gives Mr. Antoville a few words about the USProgress in the West

ft a[ started when the joint resolution was introduced in Congress (S.J. 209) to proclaim October 16-22 this year, and the Third Week in October for every year thereafter, as National F orest Products Week.

A group of Los Angeles area lumbermen, headed by Wayne Mullin, Jim F'orgie and Leroy Stanton, decided to form a committee to promote the week in their area. Harvey Koll was selected by the Hoo-Hoo to be their key man in the group. Others quickly joined in. The final committee consisted of 25 members representing 23 organizations.

Two main ideas jelled out of the original meeting: flrst, that a fund drive should be started within the industry to support the week; second, the promotional efforts should be somewhat conservative during the first year.

Suffice to say that it was a real success. The results could best be expressed by the events during the week:

210 people attended the National Forest Products Week luncheon at the Los Angeles Chamber of Commerce to hear S. W. "Tony"

tlarvey Koll (lett), the Southern California chairman of NFPWeek, and Jim Forgie, vice-chai rman of the first L.A. Committee, saw their plantings reap ripe fruit.

Antoville, chairman of U.S. Plywood Corp., give the principal address

8000 bumper stickers were distributed to people in the area thatrrequested them.

21 displays were put on throughout Orange and Los Angeles counties, including four major attractions in the metropolitan area

747 large (1r/z by 3 inch) rubber stamps promoting the week were in use throughout Southern California for the period starting September1...

74 newspaper mats were requested, mostly by retailers, for use in their local advertising .

Several full page ads appeared in the local trade press calling attention to the week -

8000 four-color brochures were distributed in the area. This

Rewarded by the attendance for his efforts as chairman of the first annual NFPWeek ob. servance in L.A. was prominent lumber dealer and hail-fellow Wayne F. Mullin, past-president of the SCRLA

National Forest Products Week Chairman Wayne Mullln (left), Los Angeles Mayor Norris Poulson (center) and the Week's Administrative Chairman, Jim Forgie, witness signing of the official City of Los Angeles Proclanation declaring october 16.22. National Forest Products Week in Los Angeles.

ln the crowd at Luncheon were (left to right)r "Fitz" Fitzpatrick; Roy Stanton, another of the pnme movers; Jack Brush and Bob osgood.

included distribution at the "I{ome Decorators Show," the "New Ilorizons" show, the 21 displays and the luncheon . .

987 promotion letters to companies in the trade were distributed to gain support within the industry .

17 different Press Releases were distributed to a total of. 629 newspapers and magazines promoting editorial space for the week. Said Chairman Mullin, "We were a little late in starting this year, but we think it was a success, With an entire year to plan ahead in. we think National Forest Products Week-1961 will be even bigger and more efiective."

Local offices of the U. S. l{ational Bank

In cooperation with the L. A. Committee for National Forest Products week, presented this display furnished by the Ed Fountain Lumber Company in each of their lobbies as a public service; an interesting and informative pamphlet on the lumber industry was distrlbuted near the display

The eighth meeting of the Los Angeles Committee for National Forest Products Week was convened at 3:45 p.m., October L2, at the Los Angeles Chamber of Commerce building by Chairman Wayne Mullin. Those attending: were as follows:

Wayne Mullin-Mullin Lumber Co.

James H. F orgie-Los Angeles Hoo Hoo Club

Richard F enton-Richard Fenton & Associates

Ole May-California Lumber Merchant

LeRoy Stanton, Sr.-Wholesale Hardwood Distributors

George D. Scrim-Philippine Mahogany Association

Harvey W. Koll-Hoo Hoo International

D. C. Essley-D. C. Essley & Son

Orrie W. Hamilton-So. Calif. Retail Lumber Association

Elmer Osterman-California Division of Forestry

John Rider-Armstrong:, F'enton & Vinson, Inc.

Robert P. Graham-Armstrong, F enton & Vinson, Inc.

Darrell I{enderson-Los Angeles Chamber of Commerce

John R. Mercier-Southern California Pl5rwood Association

Chairman Mullin called on tr'inance Chairman Essley for a general financial report. Mr. Essley stated that all bills had been paid except for some minor, miscellaneous stenographical charges; and the bank balance stood at $1,131.93. He reported the following contributors:

Wholesale Lumbermen's Association

So. Calif. PlJrwood Association

So. Calif. Assn. of Cabinet Mfgrs.

So. Calif. Door Institute

Wholesale Hardwood Distributors

So. Calif. Lumber Seasoning Assn.

So. Calif. Retail Lumber Assn.

Hoo Hoo Club

Amer. Institute of Timber Construction

After Mr. Eissley's report, Chairman Mullin turned the meeting over to Vice-Chairman tr'orgie, who called for a report from Luncheon Chairman Stanton. Mr. Stanton reported that, judging from the requests for tickets, there would be a capacity audience to hear our featured speaker, Mr. S. W. Antoville, chairman of the board df directors, United States Plywood Corporation.

George Scrim of the Luncheon Committee discussed various details of table decorations, the setting-up of a table for lastminute ticket sales, the setting-up of a table for members of the press, and the seating at the speaker's table. In the matter of table decorations, Mr. Osterman stated that the Division of Forestry would deliver the small pine trees, the pine bows and cones T\resday moming, October 18. Mr. Scrim and members of the Luncheon Committee, as well as other volunteers, decided they would meet at the Chamber of Commerce about 10:30 a.m. the day of the luncheon in order to complete the decorations and to attend to last minute details. Mr. Graham displayed a large banner bearing the caption National E orest Products Week which would be hung back of the speaker's table.

This banner, prior to its use at the luncheon, would be hung at the Decorators' Show, currently open at t}re Pan-Pacific Auditorium. A packet will be placed at each table place setting. This packet would contain several brochures including the National Wood Council's "Why Wood Is Best" and our own luncheon program to contain a most interesting compendium of lumber facts relating not only to the Southern California industry but to the nation as well.

Mr. Osterman ofrered a display of native Southern California woods for the luncheon meeting, and Mr. Essley offered several large drawings that could be used as wall decorations. These portray various trees, characteristics of trees, and various phases of lumber production.

Mr. Graham reported for the Public Relations Committee. He stated that releases to the press were ready and that they would be released at the most propitious times during the week. He emphasized that proper timing was of utmost importance. He also told about the planned use of slide projections relating to national forests and the wood-products industries during the course of the luncheon. He said that the bumper stickers and rubber stamps had been in strong demand and good publicity was undoubtedly being reaped by their widespread usag'e.

Mr. Graham was also able to report most-welcome news in regard to radio and television coverage. Already four TV stations have scheduled not less than 137 "spots" during National Forest Products Week. Further, considerable publicity would be afforded over station KF I during a widely followed daily program devoted to women listeners.

Displays Chairman Orrie Hamilton had excellent cooperation from the Public Relations Committee and the two committees were able to report that the Chamber of Commerce display had already been installed, the display at the Port of Long Beach would be installed October 17, the Huntington Park display was to be installed promptly. Due to unavailability of a display in time, the Committee gave up its committed space at the Valley National Bank, Glendale, to a worthy cause, the Community Chest. U.S. Plywood is making available an efrective display for the U.S. National Bank in El Monte. And soon to be installed at the Los Angeles Times building will be a display of a large log-end section showing the annual rings. Cards at the ends of ribbons leading from various rings will emphasize prominent historical dates oc-

(Continued on Page 84)

AERIAI VIEW-Our Dominguez Mill qnd Distribution Yord-Adiocenl to Long Beqch Freewoy ond Hqrbor oreo.

-

Three Arizonq Hoo-Hoo Clubs Join Honds to Sell the Industry ldeo

by Wolrer T. Howord, Director of Technical Promotion, Arizona Retail Lumber & Builders Supply Assn.

F'or F orest Products Week, here in Arizona we have done everything collectively rather than as individuals. Everything has been done by the Hoo-Hoo clubs and for the industry as a whole. Our displays carry no trade names. This has worked out nicely for everyone concerned.

There has been a true feeling of fellowship, as we Arizonans feel there should be in a fraternity of lumbermen. Competitors are working with each other to make the true story of lumber known.

The following is a brief rundown on what we have done in Arizona.

In order to tell the story best, in the cities we have divided the groups into sections, such as

1. The Manufacturers' Section

2. The Wholesalers' Section

3. The Retail Yards' Section

In F'lagstaff, the largest city in northern .lLrizona, displays are being set up in banks and store windows. They are manned by members of the Hoo-Hoo Club and tell the story of "The Beauty, The Economy, and The Utility of Wood and F orest Products."

In Tucson, the yards have taken over store windows and have decorated them with the story of forest products. They will also have displays in banks to carry out the story and theme, "Beauty, Economy and Utility."

The Phoenix Hoo-Hoo Club has taken over the Mall at Park Central, one of the largest shopping centers in Phoenix, which is centrally located. This is what we have done:

Upon entering the MaU, you are greeted by a twelve-foot high plywood cutout of the lumberman with the hard hat, holding homes in his hands. Under this cutout are displayed the proclamations made by the governor of Arizona and the mayor of Phoenix. Next comes a group of displays by the Forest Service. This is followed by displays of the Arizona Development Board-"Arizona Has Trees."

Next comes the wholesalers and distributors, with displays of hardwood, both finished and unfinished, and material that is normally handled and sold by this group.

F ollowing the wholesalers is the retail story. It is as follows:

One inch of woo.d is equal to the various thicknesses of the substitute materials in insulation value. This also has attached to it the utility bills of a frame home in Phoenix for a period of three years. This is for the purpose of showing economy.

Next is an octagonal display of the ads of the National Lumber Manufacturers on a forty-square-foot red canvas. The canvas is to show the people the amount of space lost in the average-sized home by the use of substitute material, (I might add here tlat in the past few yearc 80/o to 9OVo of our home building has been of cinder blocks. This we are trying to change.)

To show more of the beauty and utility of wood, we have an eight-by-eight-foot display, eight-feet high, showing the cross section of a floor system. This shows the floor joists with diagonal sheathing on top of which are four kinds of pre-finished oak flooring-pegged ranch, fireside ranch, block and block parquet flooring.

On one interior wall we have a complete set of prefinished kitchen cabinets. On the other wall is a wainscoat of knotty pine finished in one of the new colors of the Western Pine Association. Above this are prefinished panels of random V-grooved cherry and

The Proclamations by the Mayor of Phoenix (Sam Mardian, a prominent Hoo-Hoo himself), on the left, and by the Governor of Arizona (right) were displayed under glass (left ohoto). The U. S. Forest Service displays were attractive, they attracted the attention, and they were appreciated (right).

The giant figure of the industry Lumberman (which you saw again on Page 2 of this issue) made a handsome cutout in the Mall (left photo).

Plywood Leisure Homes were featured in the display erected by the Douglas Fir Plywood Assn. (who else?) of Tacoma (right).

Although not identified, it is believed the handsome table display in the left photo is of the new paper mill being constructed at Snowflake, Ariz., by the big Southwest Forest Industries of Phoenix.

The University of Arizona-Tucsonfurnished dlsplay on "The Laboratory of Tree-Ring Research" (right photo).

waltxut. The exterior walls show diagonal sheathing, shake shingle insulation in stud wall, and also shows horizontal and vertical redwood siding.

The next group of displays is that of manufacturers of forest products a.nd here we show cuts of logs of the species that grow and are cut in Arizona, Next to this is the story of the manufacturing of lumber with picture and samples of the rough cut, the round edge piece, the square edge, the piece in the kiln, the piece at the planer, and finally the piece resawn with the one side and two edges dressed.

To continue with the manufacturers of forest products, we show a large cylinder that rotates. On this cylinder are pasted newspapers of all the cities and towns of Arizona. Above this, and suspended from overhead is a modernistic tree with cartons and

packages tied to the limbs to show more paper products. Between this and the large model of the new paper plant being built in Arizona is a United Press teletype machine, giving out the news as it happens.

The next displays show the components and parts, and in this section we show pre-hung doors, trusses, and the way millwork is made (that is, the utilization of lumber where the knots and de(Continued on Page 88)

The display pictured at the right featured the value of proper Insulation in cutting down the household utility bills, etc., as mentioned in the accompanying story

Phoenix NFPWeek Luncheon shows Mayor Sam Mardian, who presented the Proclamation from the City to the local Hoo-iloo club (left). Standing at the microphone is Nat Thompson, and sitting to his left are Bob Gallagher, Albuquerque's ex-Snark of the Universe, and Pete Van Voorhis

ANIZONA I{EWSPAPER REGOGIIIIION

A large newspaper photograph and caption was one ot the contributions ot Tlre Arirona nepublic to National ForeEt Products Week in Phoenir. Headed "Forest Products l{ee[," lt showed three people beto]e a hlge photo llowup ot tlte tamiliar NFPW trademark woodsnan holding the homes on the center cut of l0g, ard saidr "watch that cigaret!" warns Smo*et Bear as ttals Britt, 502? il. 27th Aye., chairman 0t Phoenir Forest Products lryeek, appears readt to drop a cigaret, Looking on are llrs. Dirie Murphree, 660i il.' 14th St.,- named -tliss Fbrort Products, and Walter Howard, 3329 E. Mitchell, director of techniDal promotion, Ll|mDer Merchandisers AEsociation. Photo uas talen at Parl Cent]al shopping center, where Phoenlx 0rd6r of Hoo Hoo, lumber industry group, has an exhibit martinig Forost Products Weet.

Humboldt Hoo-Hoo Cover Two Counties in Wood-Promotion Push

Two hundred guests of Humboldt Hoo-Ifoo Club 63 heard the facts about "The Logic of Wood in Modern Building" at a dinner meeting held at the Eureka Inn, October 27.

This was the theme of a Wood-Promotion prog:ram presented to a cross-section of interested persons from all communities in Humboldt and Del Norte counties. Architects, building contractors,

Head-Table (left to right): Dewitt Nelson, John Fies, ArtpresidentMilhaupt, of Humboldt Hoo-Hoo; Greg Lambert, pr0gram chairman; Dr. J. Alfred Hall, research consultant, Portland, and Richard C. Kimball, WCLA, Portland

designers, engineers; building trade ofrcials, school district officials and representatives of county and eity g'overnments were present. Approximately 40 industry representatives served as hosts during the cocktail hour and dinner, which was followed by talks on various aspects of the general topic by a group of experts in their respective flelds. In addition, the lobby of the Eureka Inn served

ing of the nature of Hoo-Hoo and the place of the order in the Wood-Promotion program'

The theme speaker of the evening was Dewitt Nelson' director of the Department of Natural Resources, State of California. Nelson gave a vivid accounting of the place of forest products industries in California, of their past and of their prospects in the future. He spoke of the great improvements in utilization and of the need for further and continuous efforts in these directions.

Typical of the displays at the dinner meeting was this one of Northern California hardrvoods by the Hyde Timber Co.

as an exhibit area for displays provided by several lumber manufacturers, trade associations and local lumber companies.

Greg La,mbert of Simpson Redwood Company served as general chairman of the committee which made the arrangements for the event and as moderator of the prograrn introducing the speakers and provided a closing summary.

Art Mtlhaupt, president of Ilumboldt Hoo-Hoo Club 63, welcomed the guests in the name of the club and gave a brief account-

John Lyon Reid, FAIA, nationally renowned architect of San Francisco, addressed the audience on "Desigrt'" Reid, who is the author of several books on school construction, stated that as an architect he is well-known for the extensive use of wood in the buildings he designs. He expanded on his reasons for this choice: Ease of handling, with so many skilled carpenters who. can interpret architect's desigrrs correctly when wood is used; Ease of choice, with so many varied textures and colors available and adaptable to a wide variety of finishes; Ease of purchasing with dependable and rapid delivery of this building material from a wide and competitive selection of sources'

Reid also pointed out that had he not been well-known for the use of wood in design, he suspected that his audience of the evening would have had the pleasure of hearing a different speaker.

John F ies of the National Lumber Manufacturers Association office in San Francisco, discussed "Regulatory Considerations." Fies, an authority on building codes, told about the development of and purpose of zoning ordinances and building codes and about the problem of the industry in attempting to secure a fair representation for wood as a building material before all the many code authorities in the nation. Fies closed with a plea for popular interest in local building codes and for constant alertness by citizens in protecting their interest against unreasonable provisions in codes. He urged a continuous fight against any attempt by code authorities to use their power to legislate the choice of building materials beyond the needs of safety.

Richard C. Kimball of the Technical Services department, West Coast Lumbermen's Association, talked on the subject of "Con-

(Continued on Page 90)

Dewitt Nelson appeared on the program and, as always, was a most interesting sDeaker.

J6hn Lyon Reid (left), FAIA, the well' liked San Francisco architect, proved again what a friend of lumber he is.

construction; in foreground may be found Xirk Cooper of Weyerhaeuser, Dr. J. Alfred Hall. and "Doc" Nevill of The Pacific Lumber company

Part of the huge crowd enters the hall for dinner and Sathers around displays. And in photo at Right-is shown display by Humboldt County architects of buildings with wood

Whqt the Next Yeors Xtight Bring the Industry Detoiled ot NFPWeek lf,eeting of Forest Products Reseqrch Society

In conjunction with National Forest Products Week, October t6-22, ttre F orest Products Research Society staged the Fall Meeting of its Northern California Section in Stockton, on October 21. Tlie day-long session included interesting tours through two local plants-California Cedar Products Co. and the McCormick & Baxter Creosoting Co.-in the afternoon, but it was the morning session that generated considerable interest and discussion, enough that the noon banquet was held off for more than an hour.

The unusual morning program, produced by program director Vic Roth of Berkeley, featured the pros and cons of Prefabrication' Pre-Cutting and Components, each category represented by an expert in the field. Pat Ivory, president of Ivory Pine Lumber Company, held forth as moderator and should be commended for his smooth handling of the volume of questions directed to the speakers.

One of the recognized authorities in precutting in Northern California, Even Jeffreys, president of Idaco Lumber Company' Healdsburg, led off, noting that, "Currently in our 20th year, we are sold on pre-cutting of component parts for the building industry. We have felt that builders, in their fight against risinS: costs, needed help. Also, we in the lumber industry need help in merchandising our lower grades.

"By cutting the lumber at the mill, pieces are selected for actual use. For example: all Standard & Better, or Construction & Better 2x4's are not suitable for rafters. Excessive crook or knots, or splits on the exposed tail of the rafters makes them undesirable," Jeffreys pointed out.

In general, Jeffreys noted that, "In developing our pre-cut operation, and by working carefully with the builder, we have come up with saving:s and better utilization of material for all concerned."

Problems in pre-cutting being the same as those encountered by the prefabber, or the manufactured home builder (the need to increase production, reduce production costs, and improve product quality), Idaco has eliminated the use of the usual cut-off and

radial saws at its plant because these were the very same tools and methods being used by the contractor in the field alongside of the home to be built, Jeffreys continued.

"This, we at Idaco felt, would never do, so special machines were designed to operate in our plant to do the best job in cutting rafters, for cutting ceiling joist, wall section, floors, truss chords and

members," JeffreYs noted.

"For example," he continued, "we now have in operation a rafter machine that can perform up to five cutting operations simultaneously and is capable of producing'enough common rafters for a complete house every two minutes.

"Idaco has also developed, among other machines, a roll press

web

LUNCHEON HEAD-TABLE (1. to r.)! Leonard Berglund, who arranged the Mccormick & Baxter tour; program moderator Pat lvory, lvory Pine Companyi program director vic Roth, Triangle Lumber Co.; FPRSection chairman Vic Clausen, Simpson Timber Co.; charles Berolzheimer. head of California Cedar Products, and a guest of his from Switzerland; Dr. Fred Dickinson, UC Forest Products Laboratory, and Rod glack, Uni0n Lumber Company, Fort Bragg.

Fred Selemi, research assistant under Charles Eerolzheimer at Calitornia Cedar Products, checks multiple sawing machine developed to cut l0 pencil slats out of cedar blocks where normally only nine slats are produced. The electronically oper' ated machine was designed and built by Berolzheimer and shown in operation during tour of his plant. Dean Stumbo of the U0 Forest Products Lab in foreground

ToP: Front Row-William Kaufman, Jim Rowney, lt., Hatry Benson and lim Rowney, Sr.; Bill Dost and Jack Behrans visible in second row. LoWER! Group on tower at Mcoormick & Baxter plant (shown in photo at left)r Harris vaughn, Matt Smith, Herb Farrell and Colins orton.

for the manufacture of metal 'Gri-P-Late' truss. This machine consists of two heavy rolls and acts like a giant wringer that squeezes the connecter plates into the wood member of the truss.

"A survey of manufacturers and pre-fabricators was made in 1959, and we found that in most plants and factories throughout the country the old hand tools similar to those used in the field were still being used in the plants. Idaco Engineering Company, of Oakland, is now manufacturing specialized pre-cutting machinery and I am happy and proud to say that we, right out here on the West Coast, have been able to lead the field and are now shipping this equipment all over the U.S. and Canada," Jeffreys concluded.

Questions from the floor included: "What is your advantage over prefabrication?" (Answer: "Flexibility. Prefabricated wall panels require very close measurement tolerances; foundation and subfloor must be exactly right. Another advantage is transportation. Compare costs of trucking 'solid' load of precut materials to that of a load of panels and 'air'.")

"What is the least amount of homes you can cut economically?"

(Answer: "We can cut one home very satisfactorily.")

"What would I, as a builder, have to pay extra to have you cut one home?" (Answer: "We will do all the pre-cutting on an average 1200 sq. ft. home for approximately 950.00.")

Next "at bat," and covering the field of components, was enterprising San Jose dealer, Lee Doud, head of Doud Lumber Company. Although Dealer Doud acknowledged that "for the retail dealer, components are a real rough go," he noted that if the dealer can control the design of any given job, he can, and will be suecessful in the field.

"F or the component manufacturers," Doud continued, "design is everything. This we have Iearned the hard way. Without desigrr you have nothing. F or if the component has to be manufactured to a special design the economics (i.e.: interchangeability of panels) are lost. We wish to control the design of the components, but not the building in which it is used.

"The architect, the engineer, the draftsmen should be responsible for their desig:ns and use the components effectively and economically," Doud exclaimed. "Ilowever, as for houses, the architect and draftsman seem very reluctant to learn or to use house components-and it seems that when they do desigrr for components in a house, somewhere along the line they mis-cue and cause a lack of economic continuity.

"Because of this, we feel we are forced to go into the field of design. Our design department will specialize on house components only. When a contractor wishes to build a home with the components, we take his ideas of a floor plan and house size, convert it into components and give him a package price. Where we really differ from the manufactured home is in the offering of studless interior partitions instead of a wood pre-fabbed interior," Doud said.

Doud, also active in commercial and industrial building, went on to discuss various new components, including Glu-Lam beams, plywood box beams, the plylvood Vaulted Arch, Troff-Deck and the Stress Skin Panel.

The latter (stressed skin panel), Doud noted, "ReaUy intrigues me. It could be, and probably will be, a tremendous component in home building. It's got everything and can be used in a variety (Continued on Page 82)

SUMMARY OF FIRST NATIONAL HONOLULU, HAWAII

HONOIUIU

HOO-HOO CIUB | 42 P.C). Box 3829 Honolulu, Howqii

A. Proclamation

1. Mayor Neal S. Blaisdell proclaimed NFPW on October 11, 1960.

B. Promotion

1. 500 Ribbons: Forest Green with black lettering 2,.x6" ,,National Forest Products Week, October 76-22; Wood-your Best Buy, Honolulu Hoo-Hdo Club-142', with Hoo-Hoo insignia-worn by all people in wood products and by clerks in lumber yards and stores.

2. 1000 Bumper Stickers: "Lumber-Your Best Buy" distributed and in use on all company rolling equipment, trucks, carriers, pick-ups, etc. as well as individuals automobiles.

3. 200 Natlonal Forest Products Week Bumper Stlckers distributed and used.

4. 1000 "Our Daddy l5 s, Irrrmb,elman" booklets distributed to Department of Public Instruction and sent to architects' children. Also distributed at Lewers & Cooke's Open House for school children.

5. "Western Beolpes" booklet sent to the wives of 1b0 architects and specification writers.

6. Seven wood products Exhiblts on display in downtown store windows or other places of heavy foot tra.ffic. Best exhibit was judged by local Architect and art teacher and won by Midpac Lumber Co., a perpetual trophy of a black cat will be given.

7. One lumber dealer, Lewers & Cooke, Ltd., held Open House all week for school children and the turnout was good.

8. Many hundred copies of litorature was sent to architects and individuals. "Livability Unlimited" was mailed to requests from newspaper ad.

Advertising

1. The two leading newspapers carried 680 inches of paid advertising in the Sunday, October 16, issue. Several lumber dealers had r/z-page ads. The millwork dealers, large and small, also carried ads. Each ad had a "Salute to National Forest Products Week', in it and the slogan, "There's nothing in the World like wooD."

Publicity

1. Along with the newspaper supplements one newspaper, "THE HONOLULU ADVERTISER," ran 144 inches of news stories with photographs. The "HONOLULU STAR-BULLETIN" ran 55 inches of news stories. The news stories were different for each newspaper and they varied from local news to NLMA news release material.

2. At least three radio stations used news stories.

3. One television station ran the Lewers & Cooke open house on its nightly news broadcast showing school children going through the lumber yard.

E. Miscellaneous

1. Honolulu lfoo-Hoo Club No. 142 held a meeting and Concat on October 20 and initiated 10 new members.

NATIONAL F'OREST PRODUCTS WEEK 1961-Suggestions for a better week:

1. Get started by July 1st.

2. Committee should be made up of at least g members and each one assigrred a definite responsibility. One meeting should be held in July, two meeting:s in August and weekly meetings in September and up until the "Week."

3. Things to do that were not done in 1960:

A. Governor's proclamation.

B. Have NF'PW float in Aloha Week parade.

C. Television and radio interviews.

D. Speakers for service clubs (must plan for these in July or sooner.)

E. Every company must exhibit or be fined.

F. Hold NF"PW luau for architects.

G. More "Open Houses."

H. Include outlying islands in "Week."

Clint Hallsted, Honolulu; Supreme I Custocatian Harvey Koll, Los Angeles; Blll Whiles, Vancouver, B.C, (who was en route trom Tokyo), and Jim Lovell, Honolulu, at Club's June reactivation

Colifornion A. B. Hood Elected President of NLilIA

A. Bristow Hood, vice-president and general manager of the Ralph L. Smith Lumber Company, of Anderson, California, has been elected president of the National Lumber Manufacturers Association. The election took place at the close of the association's a.nnual meeting in the Shoreham hotel, Washington, D,C.

Ilood succeeds Thomas J. McHugh, chairman of the board of the Atlantic Lumber Company, of Eioston, who was elected chairman of the board of NLMA. Arthur Temple, president of the Southern Pine Lumber Company, of Diboll, Texas, was elected first vicepresident of NLMA.

Elected to the chairmanship of the National Wood Promotion Committee was Eliot H. Jenkins, president of the West Coast Lumbermen's Association, who succeeds Mr. Hood in the post. The NW'PC was established two years ago to organize and direct a nationwide campaign for the increased use of wood and wood products.

Fifty-two directors, arrd 52 alternate directors, representing the association's 16 regional associations, were elected to the board. Luther O. Griffith, Huntington, West Virg"inia, was added to the list of Honorary directors for life,

Stalf Reorganizatlon Announced

A general reorganization of the administrative staff of the National Lumber Manufacturers Association was announced by Morti mer B. Doyle, executive vice-president. The move was approved by the board of directors at the close of the association's annual meeting.

The reorganization is in effect a streamlining of the stafr, reducing the number of administrative divisions from ten to five, while retaining all the functions of the old organization. Sixteen subordinate departments are established under the divisions.

Hqnry Bahr, who has been vice-president, g:eneral counsel and secretary, has been named vice-president, general manager and general counsel.

Ralph H. Gloss, vice-president and secretary of the Timber Engineering Company-an NLMA affliate-has, in addition, been named vice-president and secretary of NLMA.

Gerald F. Prange, who continues as director of the Technical Services division, has been appointed a vice-president of NLMA.

The new divisions, along with the names of their respective directors and the departments under each, are:

Government Affalrs Divislon; A. Z. Nelson, director. Depart- ments: Economics and Statistics, Forestry, Law Information, Legislative Relations.

Technical Serl'lces Dlvision; Gerald F'. Prang'e, director. Departments: tr'ield Services, Engineering and Standards.

Advertising anil Mercha,ndislng Dtvtslon; Loren F. Dorman, director. Departments: Advertising Agency Relations, Merchandising, Promotion.

Industry Relatlons Dlvision; Harold P. Newson, director. Departments: Public Relations, fndustry fnformation, National Wood Promotion Program Development, Inter-Association Relations.

Buslness Management Dlvlsion; Ralph H. Gloss, director. Departments: Accounting and Financial, Office Management, General Operations.

Bahr is assisted by William T. Jobe, assistant general counsel, and William K. Condrell, assistant general counsel for taxation.

Predicts Rtso ln Resldentlal Butliling

With the expected advance in the general economy in 1961, the volume of residential building is certain to rise, it was predicted by Miles Colean, economist and real estate consultant, addressing the annual meeting of the National Lumber Manufacturers Association.

Colean said, "The next marked direction in the economy of the country will be up. I do not believe that those who see a recession in the months immediately ahead are reading' the portents correctly."

He added, "The prospect seems more likely to be hovering around the present high level until well into 1961, with perhaps somewhat better conditions in the fourth quarter this year and perhaps a renewed hesitancy in the first quarter of the next. By mid-year, however, a new expansion of moderate proportions should be under way."

The most significantly encouraging element in the house-building prospect is the assurance of favorable mortgage conditions, Colean told his audience. "Savings are now at the highest level since the war, and the demand for funds is relatively low. Since corporate financing is unlikely to be unusually heavy next year, mortgages will be in an advantageous competitive position. Interest rates are already on a modest downtrend and it would not be surprising

to see the present fixed FHA interest rate of 1V+/o becorne an acceptable rate at close to par."

Colean, a consultant to the National Association of ReaI Estate Boards, declared, "In the past, house-building has never failed to respond to an easing in the cost of financing, and it is improbable that it will fail to do so in the present situation. The response, however, cannot be expected to be of the magnitude of that of 1954, which resulted in a aSVo gain in the number of new private nonfarm dwelling units started, nor of 1959, which showed a gain of nearly 78/s over the preceding year."

The reasons for this, he said, are not difficult to see. "F'or one thing, the response must be based on interest alone, whereas previously the easing process also included lengthening maturities and decreasing down-payments. Little room now exists for doing much in these directions. Secondly, building costs have been pushed to a point of buyer resistance. Third, the current slowdown (as compared with the years before 1955) in the rate of net new family formation reduces some of the pressure of demand."

Therefore, he asserted, an increase in the number of new private non-farm units started of five to six percent above the number in 1960 is a reasonable probability. "f believe it could be greater if the product is sufEciently attractive to appeal to what a prominent builder referred to as a'value-starved'public."

This is the building industry's problem and its opportunity, Colean said. "But it means looking inward to the value of its own product and the vigor of its selling rather tlan looking outward to major dependence on credit terms. Easier credit can still do much to turn a trend from down to up. It can no longer do the whole job."

Predlcts Expansion of Wooil-Utlllzation Besea,rch

An expansion in the wood-utilization research program of the United States l'orest Service was forecast yesterday by Dr. Verne L. Harper, assistant chief in charg'e of research, at the annual meeting of the National Lumber Manufacturers Association. He pointed out that the research is carried out at the Forest Products Laboratory in Madison, Wisconsin.

"The Forest Service has plans to expand its wood utilization research," the speaker said. "The federal government is in the timber-growing business in a big way. Our National Forests, for example, sold nine-billion board feet of stumpage last year (1959), and plans call for cutting about twenty-billion board feet annually by the year 2000."

He added, "As a producer of such large volumes of wood, the tr'orest Service has much justiflcation for taking an active part in the development of new and better uses for wood. Such development means markets that demand wood as a raw material."

It is just a matter of good business, he asserted, "for the F'orest Service to help put as firm a basis as possible under the markets for National Forest timber. This is one of the main reasons we included provisions for strengthening our research in the 'Pro-

A. Eristow Hood, newly elected presldent of the National Lumber Manu'acturers Association, is congratulated by his predecessor, Thomas J. McHugh, new chalrman of the board, as other principals look on. From left: Robert M. Ingram, retiring board chairman; Mr. Hood, Mr. McHugh, and Eliot H. Jenkins, new chairman of the National Wood Promotion Committee.

J{oppy '-Nu* U.ou

S. N. Simmons

Ann G. Simrnons

Roy Stillwell

Russ Swift

Art Meehan

Bill Deuel

Halmer Johnson

L. G. Wilford

N,Iarshall Jackson

George McManus

Louie Kunert

Floyd Beaty

Harold Simmons

Gale Daugherty

Dorothy Simons

Betts Goodfellow

Dorothl, Flagerman

Ida Walden

INTAND TUMBIR COM

PANY

CALL US FOR LUMBER AND NAME. BRI BUILDING MATE]

Main Office: COLTON - TRinity

rMBER PRODUCTS IE. BRAIYD MATERIALS IRinity 7-200I

LOS ANGELES Branc

f95 S. Beverly Dr. (Suite 416 BRadshaw 2-731

I Branch officerite 416), Beverly Hills w 2-7371

SAN DIEGO Branch office-

gram for National F orests' which was submitted to the Congress by the Department (of Agriculture) about a, year and a half ago."

Declaring that the wood industries should take just as long steps as those of any other industry, Dr. I{arper emphasized that the required research is the task of all concerned. "Let me make it clear that we in the Forest Service look upon the job as a joint responsibility of agencies-private, state and university, a^nd federal."

He said, "I believe we would all agree that our research responsibilities go beyond National Forest considerations alone. Wood is a renewable natural resource and its production is mainly in private holdings, many of them quite small. These holdings need markets for the timber that is to be grown. Moreover, the production, processing and consumption of wood, taken all together, are essentially important activities to our nation's economy. They make use of a natural resource that will help keep this country strong.

"We should not, and do not now or expect in the future, to carry the entire research load. The load is better shared among private and public agencies," he stressed. "I believe that in the area of research on wood utilization, the I'orest Service can make its most valuable contribution by emphasizing basic research at our Forest Products Laboratory."

The speaker noted the fact that some of the state universities and other colleges are expanding their programs also, with special emphasis on basic wood research, along with graduate training of wood scientists and engineers. "Some even have housing research programs and include the fields of sociology, architectural eng'ineering, and the testing of new materials and methods. We hope that all such programs may continue to grow."

The wood industry, too, has a vital role in the research area, Dr. Harper said. "Future progress in developing new and better uses for wood, and in expanding markets for lumber and wood products, is likely to depend in large measure on industry research in product improvement and market development."

Congress Blamed for Swallowlng-up of Small Companles by Large Corporatlons

The blame for the disappearance of the small, family-owned business into the corporate structure of larger companies was laid at the door of the Congxess in a speech by Thomas J. McHugh, Boston lumber industry executive, bowing out after a one-year term as president of the National Lumber Manufacturers Association.

McHugh, chairman of the board of the Atlantic Lumber Company, addressed the association's annual meeting at the Shoreham hotel here. I{e said, "The disappearance of the entrepreneur, the man who has built America, tlre courageous self-reliant ambitious proprietor of his own business, rests squarely in the laps and on the consciences, f trust, of the Congress of the United States."

The speafter, who is observing his Golden Jubilee in the lumber industry, continued, "Some of these elected representatives, of both parties and in sufrcient quantity to constitute a majority and pass the laws, f might add, have fancied themselves as modern Robin Hoods, depriving citizens of the legitimate fruits of their efforts, legitimate savings and legitimate investments to curry favor with those vocal minorities arnong the electorate who seek security through Goverament gifts, grants and grabs rather than through personal work, personal thrift, personal prudence and personal responsibility based on personal pride."

McHugh offered an Election-Day challenge to the new Congtess which, he said, will be held responsible by history if it fails to allow industry sufrcient return on its investment and permit it to reinvest its returns, "thus providing new jobs for the thirteenmillion new people who will be entering the work force in the next ten years."

He cited tax laws as the motivating factor for small companies to sell their assets to the larger ones. "The present tax structure is destroying the incentive which has traditionally allowed the little fellow to sell his business and retire, or leave his business to his children. Ife sees the merit of selling his business to an integrated company where he can be guaranteed some security for a growth potential for his investment of a lifetime of thrift and energ'y. None of us can question his motives for survival and a fair return for his years of labor in providing jobs and securfty for others."

Noting a tendency on the part of "vote-conscious economic theorists to look upon the merger and the acquisition picture as an evil perpetrated by the larger companies upon the small," McHugh pointed out that "we have the paradox of the little fellow seeking to find a snug harbor by selling out to a fully integrated operator where he can continue to earn a fair return and protect his in-

(Continued on Page 65)

To give your customers the quality they want.

Western Pine Association scientific seasoning

Attention to the type of wood being seasoned, the time of the year, where the wood came from, its thickness, its species, the type of kiln-all these affect seasoning time-all these have a bearing on a wood's standard of quality.

At WPA member mills, seasoning is controlled scientifically so that lumber quality will live up to the rigid standards of the Association. The attention to proper stacking of the lumber and to the kiln controls by experienced operators gives you the quality lumber your customers recognize. They know when they see the WPA mark of quality on lumber, they are getting the best. For more information, write Western Pine Association, Yeon Building, Portland 4, Oregon.

Western Pine Association

nenber mills mqnufqclure these woods lo fiigh slondords of groding ond meosurement grode slomped lunber is ovoiloble in lhese speciesr

Pol{oERosa PtNE / |DAHo WHITE PINE / SUGAR PINE oouctAs FtR,/ tARcH / wHlrE FIR EIIGETMAI{I{ SPRUCE / TODGEPOTE PINE

INCEI{SE CEDAN / NEO CEDAR / WESTENil HEMTOCK

TODAY'S WESTERN PINE TREE FARMS ARE GROWING TOMORROW'S LUMBER

LAnCH-this dense wood is straightgrained, strong, tough and durable. Ior structural uses wherever slrength is a factor. lts scufi resistance ioins natural beauty to mak€ it ideal lor interior paneling.

RED GEDAR-durablo. decorativs. one LODOEPOLE PlilE-an ideal int€rior of the most dimensionally stable woods. wood paneling with small, tight knots and Tints handsomely and is highly workable. a satiny finished surface. Handles easily In smooth or rough surtaces and a variety and holds nails well for sheathing, siding 0t patterns, is excellent fof siding. and subfloorin&

SUOAR PltlE-this versatile wood possesses famed workability. outstanding for architectural millwork and mouldings. lts natural beauty and adaptability maks it ldeal lor interior woodwork.

It was the night before Christmas and a little three-yearold girl was kneeling at her mother's knee, saying her prayers. And she added to her customary little prayer: "And thank You, dear God, for all the nice presents You sent me, and I certainly hope Your Son Jesus had a happy birthday." Surely, from the mouths of infants come wonderful things.

Christmas is coming again, And once again do we hear The chiming bells, the dear old songs, And voices a-thrill with cheer.

Christmas is coming again, Flaunting the forces of night, Dispelling the shadows of fear, Filling young hearts with delight.

-A. Merriam Conner.

It was Ogden Nash who wrote:

"God rest you, merry innocents, While innocence endures. A sweeter Christmas than we to ours. May you bequeath to yours." ***

And Adirondack Murray wrote:

"Ah, friends, dear friends, as years go on, And heads get gray; how fast the guests go.

Touch hands, touch hands with those who stay. Forgive, forget, for who may say that Christmas day may ever come to host or guests again? Touch hands ! Touch hands !"

Henry Wadsworth Longfellow wrote this grand Christmas poem:

I heard the bells on Christmas day Their old familiar carols play, And wild and sweet the words repeat Of "Peace on earth, goodwill to men."

And in despair I bowed my head, "There is no peace on earth," I said, "For hate is strong and mocks the song Of 'Peace on earth, good will to men'."

Then pealed the bells more loud and deep, "God is not dead, nor doth He sleep ! The wrong shall fail ! The right prevail With 'Peace on earth, goodwill to men'."

Montague Glass was a brilliant writer and humorist. He was a Jew, his wife a Gentile and Christian, and they respected their beliefs. One Christmas, Montague sent out a personal card that read: "Commemorating the birthday of my wife's Saviour."

When Christmas ti-"*"orJ", lrra tn" choristers sing

With voices fresh, lilting and true, I'd like you to know that the fond words they fling Are things I am thinking of you.

I'd like to join in and sing carols to you

But it's not as easy as that;

I'm forced to report (don't you think I'm a sport?)

That my voice is horribly, downright deplorably, flat.

So just let me say-in my slaphappy way"Good luck without end to you, my good friend."

New [u-R.e-Go Promotionol Progrqm

A complete advertising, publicity and sales training plan to promote sales of new homes has just been developed for franchised Lu-Re-Co dealers according to C. A. Thompson, president of the Lumber Dealers Research Council.

"Because the program is detailed step-by-step, it can be put to work immediately, and requires no special skills or training," Thompson said. "Six eye-catching newspaper ads are complete wth layout and copy. The dealer merely inserts his name and prices." Three publicity stories establish the dealer's reputation as home-building headquarters in his community. They pinpoint his services, explain the time and money saving advantages of Lu-Re-Co.

In addition to the advertising and publicity, the program contains sales-training material for six interesting meetings for employes. A complete meeting guide has a check list for advanie preparation, and gives a word-for-word script for

EXCtUSIVE DISTRIBUTOR

A KIIN OPERATOR.'S PRAYER

By: F. W. GUERNSEY

(\ilith apologies to everybody)

Glve me good lumber to alry.

Grant me full knowledge of my art and the use of large words so that I may confound the lgnorant, a,nd those in authority over mFyea, even management, so that thoy wlll bow humbly before me, grasping for the pearls of wlsdom that tlrop from my lips.

Tea,ch me to think, that I may not be confounded and confused by sly and artful men seeklng to lead me lnto the pitfalls of fa,Ise knowledge. Teach me also to bear with fortltude and pa,tlonc>foremen, whose knowledge of all things tra,nscends that of all me.n but whose mouthlngs are to my ear like the braying of an ass; superintendents, who glve insufrclent tlme for this servant to perform his dutles fa,tth- fully; englneers, whose zeal ln preservlng gteam ca,uses a,ngulsh and consternatlon ln my breast; management, who ma.inta.ln not the tools of my work, allowing the elements to wreak havoc amongst my charges. For these &re common men and meroonarJr.

Grant me a full mea,sure of peace and quletude, tha,t I may modltate more fully on the problems of this transitory life; perfect helpers tha,t iltsturb not my rofloctlons nor questlon my knowlege; for a perfect helper is a jewel beyond prlce.

Grant also that those who receive unto themselves the product of my toll and sweat wlll render unto lt the lovlng care that this humble servant lavished, upon lt.

And when thls serva.nt shuffles off hls mortal coll, may he joln the glorious band of tho celestial klln club, where he m.ay ta,lk forever (as upon this earth) on the evlls and pltfalls of hls a,rt, and recount lnto eternlty (as upon this ea.rth) the skllls used to please hls masters.

Gra,nt me these few sfunple suppllc,atlons and I w{Il llve long, slnglng pralees, and free from the peptlc ulcer gnawlng at my belly.

-Publlshed ln Tirnber of Canada"

the meeting, so any member of the firm could preside.

The sales-training section covers four areas : selling LuRe-Co homes to customers ; selling the design features of the floor plan; selling aluminum roofing, siding, windows; and selling wall panels and roof trusses to contractors.

The complete kit includes six newspaper ads, three publicity stories, a discussion leader's guide to the sales training meetings, a 12" LP record, and written material for three employes for $35.00, with a 5-day return privilege. Additional employee sections are $1.25 each. Orders should be sent to Lu-Re-Co Sales Plan, 412 Water St., Rochester, Michigan.

Thompson said that the promotional program was developed specifically for the Lumber Dealers Research Council by executive committee member Russell W. Nowels and hi5 daughter, Martha, who operates an advertising agency in Tucson, Arizona. Well-known for his merchandising, estimating, and educational contributions to the industry, Nowels created the program on the basis of his experience with Lu-Re-Co in his four Michigan yards.

Geor ge J. Silbernagel, Ine.

Wholesole Dislributors

West Coqst lumber o Lumber Products

PONDEROSA & SUGAR PINE o WHITE & DOUGTAS FIR o REDWOOD MOUIDINGS . DOOR JAMBS . PANELING . CUT STOCK o MIIIWORK

22O Monlgomery Streel YUkon 2-9282

TWX: SF-7O8 Son Frqncisco 4, Cqlif.

Mogczine Builds Wood Reseqrch Home in Bellevue, Woshington

The wood research home designed by Seattle Architect Paul Hayden Kirk, FAIA, in Bellevue, Washington, will introduce a wholly new method of component construction for wood, according to Edith Brazwell Evans, editor-in-chief of Living For Young Homemakers and chairman of the Basic Materials Research and Desigrl committee which is sponsoring the home.

Planned as a method for decreasing'the cost of moderate-cost home construction, and at the same time allowing for the individual planning which many young families have not been able to afford until now, the new system makes use of factory manufactured components which can be assembled on the building site exactly to suit the needs and tastes of prospective purchasers.

Stressed floor panels, factory- or job-built in the home's basic module, are desigred to be supported on g:lued, laminate columns; thus greatly reducing the cost of the foundation and landscaping and allowing homeowners to place their homes almost exacily as they choose.

Siding and interior wall surfacing for the construction panels is made of a new product trade-named Nu-Lock and developed by the \ileyerhaeuser Company of St. Paul, Minnesota, a cosponsor of the Research and Desigrr prog'ram in wood and a member of the Basic Materials Research and Desig:n Committee. NuLock is made of solid /a", knot-free strips of wood, glued on all four sides into a continuous panel to suit the home plan.

Also sponsoring the program is the Andersen Corporation of Bayport, Minnesota, with whom Mr. Kirk has worked to develop a new method window placement. Standard wood-framed windows manufactured by Andersen are used in banks to create window panels which, alternating with the wood panels, are a design feature of the home.

A striking feature of the home is the use of new wood products, many of which were developed at the suggestion of Mr. Kirk, during the research phase of his work for the committee. Floors, for instance, are "tiled" with compressed blocks of wood chips which can be used in patterns for a parquet efrect which retain all of the character and color of wood. Decks are covered with especially designed compressed particle board panels, systematical- ly drilled to allow uniform drainage.

Finishes used through the home are ',natural', ones, designed to protect the wood without disguising its basic character. The exterior of the home has a subdued gTeenish tone, almost ,,protective coloration" for its wooded site.

"fn exploiting the full character of wood, Mr. Kirk has sought for a 'natural' architectural expression which makes the home a part of its landscape, instead of a landmark,', Mrs. Evans explains.

The wood research home is the second of six homes to be built in a nation-wide research and home building program undertaken by the Basic Materials Research and Desigrr progTam. Other basic

materials being researched by the committee include glass products, structural clay products, aluminum products and Portland cement products.

Dqve Hill Joins Mullin Lumber Co.

Dave Hill, formerly with the Southern California Retail Lumber Assn. as a field man, has joined the Mullin Lumber Company, Los Angeles, as sales manager, announces Orrie W. Hamilton, SCRLA executive vice-president.

Store qnd Yqrd Arrsngement

By Corr E McCAULEY Ontorio (Colif.) lumber & Hdwe. Co.

When I built my store, the floor plan was laid out by the Hardware Association, to which we belong. Also, the lighting was planned by the Southern California Edison Co.

Now, here we must use our own judgment coupled with their experience, and you will not be far wrong.

The ideal store is one that is deeper than wide-with glass front and with only one entrance and exit, particularly in a gelf-service or semi-self-service store.

Merehandise should be displayed on 6 or 8 foot gondolas all in line-with aisles every 6 or 8 feet.

Have store laid out so customers can easily find what they want-with each item priced.

Group related items, so as to make it easier shopping. Also, one thing will suggest another and cause impulse buying.

The cash register and check-out stand with charge accounts should be at the exit door, Just as the supermarkets do.

We can learn a lot from them as they have high-priced people who survey this kind of self-service merchandising. However, we have found that a row of single gondolas work better than a long row-end to end. Customers can see along a 6 or 8-foot island-they will go around a short

island-but will miss something: they can't see in a long row.

Our aim is to have as nearly as possible everything the customer calls for-and in addition to carrying all staple goods, we try to carry all the little things in occasional demand and which no one else will take the trouble to stock completely. In so doing, you soon have people saying, "You can more likely get ever5rthing you want at his store than at any other place."

Customers like to come to a "one-stop store and yard"-they dislike to go from place to place to get their needs.

A parking lot for their convenience is a MUST,

A point to consider is the exterior of our store-is it the same in appearance as it

was years ago ? No one will notice it as they drive by.

Today the use of color is of value in that bright new paint will make your place stand out from your competitors.

Also, again it takes a lot of study and watching for new ideas all the time.

We are constantly changing, and flnd some things sell better in one part of the store than in another.

We have the store and yard covered with an intercom system-this to save steps and help in customer service.

Also in the store is F.M. background music.

And don't forget to practice the Spirit of the Golden Rule.

The illqnufocturer's obligotion to The Wholesoler

Hardware distribution methods that have proved successful for generations should not be sabotaged merely because a manufacturer fails in his obligation to set up a sound wholesale system.

This sounds like a pretty final statement. And I mean it to be.

Recently, some of the press carried articles to the effect thdt direct-to-dealer distribution via manufacturers' own warehouses offers savings in time and money.

Please forgive my direct contradlction, but I challenge the loglc of this contentlon.

We at Kwikset have proved to ourselves and our dealers that an alert manufacturer can provide product on his dealers' shelves faster and at greater savings via our network of loyal and progressive wholesalers, than were we to disband this fine group and set up our own wholesale warehouses in principal areas.

First, as to cost. It is quite apparent that for a manufaeturer to establish warehouses in the principal areas of the nation, there is certain to be customary costs of buildings, manpower, record-keeping, and distribution.

This cost, quite obvlously, has to be made up ono way 61 snef,hsl-a,1d it's inovitable that the cost must be add.ed to the prlce of the product.

As to so-called savings in time, by dislodging the hardware distributor, I'd like to call attention to the records we have established at Kwikset. Our warehouse ships orders for stock items within 24 hours of receiving: them. Utilizing today's modern transportation methods, from overnight long-haul trucks to air-freight, we put the product down on the dealers' shelves, via our efficient system of distributors, with equal or better speed than if we maintained

By Roy G. Bolt Vice President.

The American lfa,rdware Corporation and General Dianager, I(w{kset Division costly warehousing facilities in the Northeast, Southeast, North Central, South Central, and Northwest areas of the nation.

This efficiency results from a streamlined method of handling orders. Good, conscientious employes have long ago been taught to treat every order with care and swiftness. And it works.

Further, in relation to speeding orders to

dealers, the well-stocked inventory of our distributors results in dealers' orders being filled just as immediately as we fill the distributors' orders. This, quite apparently, is a real plus to dealers. The distributor carries a complete inventory-so his money, and not the dealer's, is tied up in stock.

Wtth the thousands of hardwa,re items a dealer must necessarlly stock, we think it's a big help to hirn when our nearby distributor saves him the money that would otherwise be tted up ln shelf-stock.

With speed of delivery assured, and savings in capital made possible by the dealer's letting the wholesaler carry the inventory, the dealer is in a healthier economic position. He is left time to aggressively sell his products, and thus make himself more money.

If there's any one word in our language that is overworked and underestimated, it's "service." Thus, I deplore using a term that may be so casually regarded by many-but I cannot help but insist that for efficient service, our tried-and-true system of hardware distributors cannot be excelled. Distribution of goods is one of the continuing problems besetting all manufacturers, but eliminating the well-established distributor is not the answer.

If I were to be asked what I do feel to be the answer, I would say that all of us are not living up to our fullest capacity as real salesmen.

By multiplying our business by progresslve selllng methods, rather than upsettlng efficient means of dlstributlng products, we would all profit.

Let us not be enticed by direct-to-dealer philosophies that more nearly resemble the tactics of sharp operators than those of sound businessmen.

The handsom€ ontario store and yard of Carr E. Mccauley has long been a model of retail lumberyard operations in Southern California. Incidentally, Mrs. Mccauley opened a gift-shop corner in the store a few years ago, believed to be the first time the idea was tried in one of the area's yards.

The accompanying article was delivered by r'Mac" at a recent Fall Conference of the Southern California Retail Lumber Assn.

Calaveras Cement Company transport truck drivers chalked up a record 0f 1,453,195 miles without traffic accident to win first place in the miscellaneous fleet division of the American Trucking Association's 1959 national truck safety Association's truck satety contest. Neil Curry of Los Angeles (right), chairman of the executive committee of ATA, presented the coveted award presented to Joseph W. Kiley, Calaveras personnel tor, at the annual meeting of the ATA personnel and safety direcATA Council of Safetv Supervisors. Calaveras waa the only western DroDrietarv proprietari tleet to win an award. Calaveras Cement Company is a division of The Flintkote Company, manufactureri of Amer-

manu ica's broadest line of building products.

tdtilc

We uish to extend our THANKS to the mang friends who make our business Ttossible, and to repeat to each our u;ish that your ChrLstmas mag be an enioyable one, and the Neu Year hoppA and prosTterous.

Jerry Moshek

Mel Ruffotto

Jock Appleton

George McAllister

E. leslie Gontt

r9l

FRESNO, Coliforniq

165 5o. First Street

OAKLAND, Colifornio

Dennison Slreet Whorf

Roy Tierney

Bob Hofhowoy

Dorothy Gorcio

Forest Lo Belle

Bill Friborg

PoulGolle

Elvert Gonlt

Bud Smith

Emmo Brosnon

960

PETAIUMA, Cqlifornio

793 Wilson Slreet

Poul HALLINGBY

Paul Hallingby, well-loved Southern Califoraia retail lumber executive, died November 17 in Good Samaritan hospital, I-os Angeles, after a lengthy illness. He had retired a few years ago with the sale of the retail yards of the Hammond Lumber Company, of which he had served for many years with brilliant distinction as vice-president, director arrd general manag:er of its Southern California Division.

Mr. Hallingby was born in Osage, Iowd. He joined the Hammond Lumber Co. in San Francisco in 1905, went to Los Angeles for the old flrm in 1913 and rose over the years to head the 20 area branch yards. He served as president of the Southern California Retail Lumber Assn. in a927-28, and during World War II he represented the industry in the Ofrce of Price Administration in Washington. He was one of five retail lumbermen honored with the tiUe of President Emeritus of the SCRLA.

Paul Hailingby was a pioneer in his community, a member of the California Club and one of the first 25 members of the Jonathan Club. He leaves his wife Ethel of the home at 824 S. Ogden Drive' Beverly Hills; a daughter, Mrs. Cecile Cheston of South Orange' N. J., a son, Paul Hallingby, Jr., of Rye, N' Y., and seven grandchildren. Memorial services were conducted November 21 in the Beverly Vista Presbyterian church.

John E. HOIT

John E. Holt, 71, one of the founders of the Bengston-Holt Lumber Co., F resno, died in a hospital there late in November. He founded the company in 1932 with the late Victor Bengston, who died last April, and was active in the business operation of the

Oftilucrry

yard until his death last month. Mr. Holt was born in Wartrace, Tennessee, and came to California with his parents in 1900 as one of the first families to settle in Hanford. IIe was a World War f veteran, member of the Masonic Lodge, the First Presbyterian church, the American Legion and a past commander of its Lemoore, Kings county, Post.

Mr. Holt leaves his wife Mary of the home at 3960 Kerckhoff Ave., Fresno; two sons, Richard H. and John W., who were engaged in the lumberyard with their father and presumably will be carrying on the business; four brothers, Ed of Alhambra, George and Sam of Hanford, and William of Cayucos, and two grandchildren.

Horry E. ,YIARSH

ffariy e. Marsh, 66, one of the most widely known lumbermen and civic leaders of Humboldt county, died October 19 in Redwood Memorial hospital. He had retired from The Paciflc Lumber Company in 1958 and been in ill health most of the time since then. Since moving to Fortuna 10 years ago he had been active in local afrairs, serving as secretary and chairman of the City Planning Commission. He organized the Southern Humboldt Campfire Girls Council and held its highest Luther Gulick award. Mr. Marsh, a native Humboldter, was borrr at Maple Creek near Korbel in 1894. After a brief period as general store clerk, bank clerk and grocer following his WWI service, he joined Northern Redwood at Korbel and then TPL in 1921. He progressed through various promotions in the shipping department to charge of the Bungalow Office in 1934 and remained until his retirement. IIe was active in Masonry, the Oakland Consistory, and Scottish Rite; a member of the American Legion and the Kiwanis CIub in Scotia, of which he was a charter member.

Mr. Marsh leaves his wife Gladys of l'ortuna, a daughter in Seattle, two sisters and a brother. Active pallbearers at the funeral were H. F. Baldwin, Charles Jaehnig, Emmett MacMillan, J. Milton Mclntire, Otto Springborg and Dawson Sweeney. The honorary pallbearers included Stanwood A. Murphy, J' M. McCall, Derby Bendorf, L. L. Bryan, Don McGovern and Henry Lindblom.

Alberr J. HIHN

Albert J. Hihn, 92, died November 4 in a hospital in Los Angeles, where he had been a resident 3? years. Before his retirement 30 years ago he was manrager of the Hihn-Hammond Lumber Co. in Santa Cruz, where graveside services were conducted November I in Odd tr'ellows cemetery. Mr. Hihn was a past president of the Native Sons of the Golden West. He leaves a son, Lewis Hines, of the family home at 2038 Morgan HiIl Drive, Los Angeles' and a daughter, Madeline Wormer, of Burbank.

ln Memoriom

Robert E. Bundy, 55, president and general manager of one of Idaho's and the nation's largest lumbering firms, Potlatch Forests, Inc., died suddenly November 26, according to preliminary AP wire dispatches Sewell L. Avery, 86, former president and board chairman of U.S. Gypsum Co., died in his Chicago home, October 31. He was active in the management of the company from the time it was organized in 1902 until he retired in 1951 as chairman, having started with the Alabaster (Michigan) Company, one of 31 firms merged in 1902 into USG, when Avery became eastern saelsmanager arrd a director. He served as president from 1905-36. His guidance is credited with leading USG to its present position in the industry . . . Lee T. Mullen, 77, Los Angeles attorney' died October 15 at his home after a long illness. l'rom 1922-28 he was executive secretary and chief counsel of the Building Material Dealers Assn. iloseph R. Rhodes, 58, vice-president of Gladding McBean Corp., died November 4 in Palo Alto' He was born in Dallas but lived in Los Angeles 41 years . . Mrs. Shlrley Banchard, 52, wife of Roscoe W. Blanchard, Jr., executive of the Blanchard Lumber Co., North Hollywood, died November 15 at her home at

You can turn out Prehung Doors quickly and accurately for your Contractor customers. The operator merely places both the door and lamb in the KVAL Routlng-Boring Machine and does not have to shitt them during the operations of boring, routing, and applylng hinges. Writs for tho ]$At Catalog descrlblng this machine and others for manufacturing and slzing doors and plywood,

ia

gTa;6 (J

4733 Arcola Ave. there. She was born in Los Angeles. In addition to her husband, the popular lumber dealer whose legion of friends share in his great loss, Mrs. Blanchard leaves a son, Warren, and a daughter, Mrs. Joan Redford Mrs. Llllle parr (Hazel) Johnson, 60, one of the most popular women in the Southern California lumber industry and a beloved, respected office employee of Simmons Hardwood Lumber Co., Downey, died suddenly November 2 with a respiratory condition just after returning home from her work. She had been in the industry for 30 years and left the stamp of her warm personality in every office she graced. She started with a hardwood company in Pomona, was the late W. E. Cooper's secretary for several years, and had worked for penberthy Lumber Co., Western Hardwood Lumber Co., !.ern Trucking and Signal Trucking, was Joe Terrill's secretary and bookkeeper at Lerrett Lumber Co., and was last at Simmons, where her co-workers praised her sweet disposition. She leaves her husband Carl of the home at 956 W. Laurel St., Compton, and a brother Howard Mr€. Alte V. Houghton, wife of Edward S. Houghton, who has been associated with the wholesale lumber industry for more than b0 years, died November 23. Besides her husband of the home at 2g4O W. Broadway, Eagle Rock, she leaves two sons and three daugh_ ters, 12 grandchildren and eight great grandchildren. She was active in Eastern Star and other orders percy M. Barr, 68, died August 27 in his sleep from a heart attack. He was professor of Forestry at the University of California, Berkeley, and widely known among the West's industrial foresters and lumber producers. He had been an active teaching and research forester up to the day of his death and he started one of the first courses in industrial forestry. A distinguished ofrcer and aviator in both world wars, Dr. Barr had served Canada, Great Britain and the U.S. and, as a colonel, was awarded numerous decorations of hon_ or. He leaves his wife, two daughters, four sons and two grand_ children. Memorial services were held in Berkeley, September g.

Gelotex Appoints V"r nr"a"rc,fforris

The Celotex Corporation has appointed Van Arsdale_Harris Lumber Co., San Francisco, as one of the distributors of Celotex hardboard products, reports H. O. pfennig of the Los Angeles district office.

(Tell them Aou sau it i,n The Californin Lumber Merchant)

REII U CE Versstile

IUN'IBER

LABtlR

c0sTs

With o BERKOT All.Purpose HANDLING CARRIER

(Itlodel shown No. 3OO)

AVAIIABIE lN -4- SIZES TO SERVE Al.1 SITUATTONS-tumbar Mills, Lumber Yords, Plywood Worehouses, Cqbinet ond Moulding Plonts, Furniture Foctories cnd qll Remonufocturing Fociliries

THERE IS A BERKOT UNIT OF EAUIPMENT

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Ccll or Wrlte for Erochure a iloDEts AvatLAttE FROm 965

Wells Custom Millwork - G00D

MlttWORK

Architecturql Woodwork pqtterns Accurotely

Detqil Sricker Work. All Moldings vp to 4,'X12,, .,. Speciolizing in Hqrdwoods qnd Softwoods. .. BAND SAWING

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Douglos Fir - sugcr Pine - phitippine MohogcnyDomestic AshDomestic Birch nnd Wolnut

For Prompt, Efficient Servicelqsf Delivery _ CALL: ri'ELLS FAculry l-2399

(P.O. Box 47) 1269 W. t32nd Sr., GARDENA, Cclif.

Plywood Fobricotor Service Celebrotes First Successful Yeor

Progress of Gomponents

Reviewed ot PFS Meeiing

Developments in component fabrication and desigl, including a new concept in lowcost service buildings, were unveiled recently as members of Plywood Fabricator Service, Inc., evaluated the organization's first year of operation. PFS was launched in 1959 by the Douglas Fir Plywood Asso-

Archltects Interested

The potential for the industry was reappraised by Stanley A. Taylor, DFPA field promotion director. He said a recent survey of. 457L architects, taken during personal calls by his 80-man sta^ff, resulted in 569 requests for bids on current jobs.

A substantial number of sales were made, Taylor said, although the survey was so recent that a complete evaluation of its results was not available yet.

Of the total contacted, Taylor said 85% were interested in components.

Another feature of the meeting was the completion of loading tests on Trofdek, a new light weight, low cost component for use over long clear spans.

Versatile Bulliling Deslgn

This component, which will be available through PFS members, was tested over a 40-foot clear span with a design load of

nents, is adaptable to nearly 500 building types.

The delta frame itself resembles an Aframe with dihedral wings. The span of the cantilevered wings can be varied and the building can be enclosed or open, or a combination.

For Clrcular Plans

"We've tried to produce something with a wide variety of uses that can be produced quickly at a reasonable cost and still deliver an attractive appearance," Waring said. "Nearly every other stock design in this fleld is nothing more tlran a box, with limited choice of conventional roof lines."

Delta frame components will be produced by PF'S members and the flrst building using this system already is in the planning stage, he said.

The frames can be used in either square or rectang'ular buildings or in circular plans.

An announcement by Thomas E. Batey, Jr., chief of product research for DFPA, indicated another major hurdle in component construction has nearly been cleared.

Glimpse Into Future

"We expect to have tlte problem of permanent, both shop and field-applied, coat-

to provide quality supervision and control, fabrication and desigrr assistance, research and promotional help to the fastgrowing building component industry.

This first annual meeting drew 33 representatives of PF S member fabricators to Tacoma, Wash,, for two days of presentations dealing with new information developed through research by PFS and its parent organization.

Nearly-completed research in plywood geode.sic domes was reviewed and a construction method called a "delta frame" was revealed by its designer, DFPA staff architect Robert Waring.

Other new material included joint treatments for stressed skin panel construction; results of research on sandwich panels; test data on a new, low-cost kingpost truss; applications for a "cathedral" box beam; recent work concerning folded plates; the development of permanent coatings for prefinishing components, and methods of caulking exposed roof joints.

Thirty-three reDresentatives of component fabricators from all over the united States make up part of the audience hearinc Trofdek described by Daniel H. Brown, chief 0f aoplieii research for the Dbuglas Fir Plywood Associatidn. Trofdek ls a new lightweight, low-cost engine€red building component designed for use over spans of up to 50 ieet. Brown is showing model sections for various sDans to the fabricators, who came to Tacoma, Wash., for tie annual meeting of Plywood Fabricator Service, lnc. The row of iacks behind Brorvn cover a sample panel 0f Trofdek in a testing machine and were used to exert pressure during load testing. The sample here failed at 123y2 pounds per square foot over a 40-f00t span, more than four times design load.

40 pounds per square foot, live and dead load combined. It failed at f'23y2 pounds per square foot, more than three times the combined design load and more than four times the live design load of 30 psf.

Waring described his delta frame as an attempt to provide a building design with a wide variety of uses in all sizes of service buildings. The frame, in combination with stressed skin panels and other compo-

A new conceDt in design and construction ot service buildincs is demonstrated bv Robert waring, stafl architect fo-r the Douglas Fir Plywood Association. Tie "delta frame." as waring calls it, was unveiled at the annual nieetiirs of Plvwood Fabricator Service, Inc', at Tacoma' Wash.-lt has agplication in nearly 500 types of buildings. The structure is fabricated from adaptations of plywood box beams and. in its various applications, takes advantase of the adaptability of other engineered plywood components manufactured by PFS members. ciation

Representatives of component fabricating firms crowd around test panel of Trofdek after failure at more than four times design load. The test was coilducted in the ap- plied

research

laboratory of the

Douglas

Fir

Plywood As-

sociation during the annual meeting of

Plywood Fabricator Service, Inc.,

at

Tacoma, Wash. Hydraulic jacks applied pressure evenly along the 40-foot span untll failure, which came at L23Vz pounds per square foot. oesign load was 30 psf, combined live and dead design load 40 psf. Trof. dek wiil be produced by members of PFS. ing:s for plywood roofs and walls licked very soon," Batey said. Already the results of research in this fleld indicate the coatings will be competitive in perform-

ance with anything now on the market. The ffnal step, Batey said, is to bring down the cost of finishing materials that have performed satisfactorily under test,

David R. Countryman, manager of research engineering for DF PA, gave the PF'S members a glimpse into the future with discussions of geodesic domes and new developments in sandwich panels with foamed-in-place cores.

"The stressed skin panels you are producing now are today's answer," Countryman said. "But we think the future of the building panel lies in some type of foamedin core." Countryman gave details on two systems, requiring varying amounts of capital outlay to use. He said methods are being sought now to bring down the cost of eore materials.

The folded plate roof, particularly where stressed skin panels are used in its construction, is being widely adopted, Daniel H. Brown, DF PA applied research chief, told the group. He gave a report on new investigations in this field, and described the development aJld application of the new cathedral box beam.

Both mechanical and chemical joints were diseussed. Caulking compounds and methods of application were demonstrated, along with new techniques for treating the junctions of stressed skin panels.

Building Moteriql Men Nqme

Art Reyso 'Msn of the Yeqr'

Ttre Southern California building material men, more than 300 strong in Los Angeles, selected Art Reysa, territory sales repre-

Now Avoiloble lo RETAIT TUMBER

DEATERS

@u

MOVABTE SHUTTER PANET

The Quolity Do-lt-Yourself Economy line from

A"ftq"

Available for lmmediate Delivery to Retail Lumber Yards in a Complete Range of Proven PoPular Sizes a

PAUL HEINLEY SHUTTERS are nationally recognized and .accepted as the finest maoe anywnere

a

Shutters are a "Hot" ltem

Shutter Sales add up to "Bis-Ticket" Durchases

Shuiter Sales stimulate additional Durchases of Hardware, Paints, Stains, Sandpaper, etc.

a for crnplete informotion ond prices conlscl:

PAUt HEINIEY

,tls3tercroft Products

22ll M'chigon Avcnue

SANTA TvION:CA. Colifornio

UPton O-4895

sentative for Mason Supplies, as their man of the year. Pictured here on the left is Irv Bube, past-president of the Mars Club' making the presentation to Reysa at the monthly fun meeting of the fraternity of the building materials association. Reysa is well known to all retail lumber dealers throughout the Southland as he has been calling on them for several Years.

MosoniteCorporotion Pushing Component Pcrnels Development

Assignment of James C. James, Jr., t9 the new position of marfeting maniger, component panels, is an^nounced.by Paul B. Shoemaker, vice-president in charge of marketing for Masonite Corporation. For several years James -has spearheaded Masonite Corporation's -deve-lop-mental work in cbmponent panels, an<i thCir marketing. In his.new assign-etti. h. will devote full time to the marketing of component panels as the corporation undertakes planned growth in this direction.

He currently is working closely with the Lumber Dealers Research Council in the-field-testing of ten houses being constructed with interior walls of component panels. Criteria established for the joint research project by Masonite Corporation and Lu-Re-Co are lower cost than conventional conitruction, decorative finishes, reduced on-site labor time, one-man installation procedure, and concealed wiring.

New Hoo-Hoo-Efte Club 7 lnsiqlled qnd

All Reody for Business in Redding

The installation of officers and the initiation of all members of the newly chartered Hoo-Hoo-Ette Club 7 was held at Doc's Hilltop, November 18.

Members of the Shasta-Cascade Hoo-Hoo Club 133 were guests at dinner and conducted the initiation. They represented such firrns as Landing-Mclndoo, Martin & Dunbar, Inc., Middleton Lumber, Clay Brown & Co., Zamboni Lumber, and U.S. Plywood.

The 2-3 women initiated represented Clay Brown & Co.' Inland Lumber, Lansing-Mclndoo, Martin & Dunbar, Inc., Bob Middleton Lumber, Redding Pine Mills, Ralph L. Smith of Anderson, Ralph L. Smith of Red Blutr, U.S' Plywood, Zamboni Lumber, and Paul Bunyan Lumber Mill.

The next meeting' and initiation of anyone new who wishes to join will be held at the Rite Spot, Dec. 9.

ffell them uou s&tD it in The California Lumber Merchnnt)

THE EAST ASIATIC COffTPANY

(Heod Oftce, CoPenhogen, Denmork)

SAN FRANCISCO, CAIIFORNIA

lmporters of Hordwood lumberPlywoodV6nsE15

RANGOON, BURMA

Export Agents for Stqte Timber Boord

BANGKOK, THAIIAND

Teok Merchqnts Since | 897

T E A K

Gleeson Powers lo Bqxler & Co. Dislrict Job When Gordner Pond Steps Down on Jonuory I

On January 1, Ga,rdner P. Pond (left), a vice-president of J, H. Baxter & Co.. will relinquish the responsibility for operations in his area after serving 38 years as district manager of Southern California and Arizona. He has been with the compalry since 1921.

J. II. Baxter & Co., with headquarters in San I'rancisco, is a large producer of pressuretreated telephone and transmission poles, as well as pressuretreated wooden piling and timbers for wharf and bridge construction. The company also

specializes in chemically treated foundation lumber for use in residential and commercial buildings to protect against rot and termites. J. H. Baxter & Co. has been in the utilitY Pole and piling business since 1895.

When Gardner Pond went to the Southern California ofrce of Baxter in 1922, he was sent down on an emergency, with the assurance he would be there only a few weeks! Those weeks stretched into 38 years.

Under his guidance, the first commercial pressure - treating plant in Southern California was placed in operation some 30 years ago. The 1?-acre plant, located on inner Long Beach harbor, has produced a large share of all the poles used by public utilities in Southern Califorriia and Arizona over the intervening: years. He has seen his company increase tenfold in sizeas Southern California has grown-during his tenure.

Mr. Pond will retain his present post as a vice-president of

the wood-preserving concern, a position he has held since 1940, but will serve on a consulting basis.

Pn January 1, Gleeson A. Powers (right), now assistant district manager, will take over the duties of district manager for J. H. Baxter & Co. in Southern California. Mr. Powers has been with the company fot 20 years, and in the Los Angeles office since 1950. He became assistant manager in 1956.

lO9,9OO Housing 9toris in October Rise

Work was started on 109,900 housing units in October 1960, according to preliminary estimates of the Bureau of the Census, If.S. Department of Commerce, in comparidon with the 102,300 units started last month, and the 123,300 units started in October 1959.

Privately owned housing starts totaled 107,100 units, representing: a seasonally adjusted annual rate of 1,231,000, up 15/o f.rom the estimated annual rate of 1,066,000 in Septembet, and 77/6 below the October 1959 seasonally adjusted annual rate of 1,378,000.

Nonfarm housing starts in October amounted to 106,600 units, 1tp 6Vo from September and 12/o below October 1959. Privately owned nonfarm starts numbered 103,800 units, representing a seasonally adjusted annual rate of 1,192,000 units, up 74Vo frorn September and 12/o below the October 1959 estimated rate of 1,354,000.

Son Francisco Hoo-Hoo-Ette Glub Will Stoge Christmqs Porty-Dec. 13

The lumbergals of San F'rancisco Hoo-Hoo-Ette Club 3 will hold their annual Christmas Party the evening of December 13, at Torrino's restaurant in San F'rancisco. A cocktail hour commencing at 5:29 p.m. will precede the banquet and after-dinner program, which will include an exchange of gifts. Also slated for the afterdinner prograrn, according to program chairman Helen Ash, will be the popular corn'edy team of Toodles & Wider.

CA8I.E ADDRESS "STATUM"

MITAII A. MICHIE B. FTOYD SCOTT KEI{}IETH W. TII{CKLER

Givic Dignifories Dedicote New "Mount Vernon of Pocific"

With the raising of a flag which once waved over the White House, civic dignitaries formally dedicated Pacific Savings and Loan Association's unique "Mount Vernon of Pacific" at 10 a.m. September 29.

According to Wm. -Moseley Jones, president of the association, County Supervisor E,rnest E,. Debs and Jan-res S. Cantlen, president of the Los Angeles Chpmber of Commerce, headed the list of special guests. Actress Elena Verdugo, member of one of California's oldest and most prominent families, also participated in the public ceremonies, along with a quartet of Purple Heart veterans who saluted the Stars and Stripes.

"Mount Vernon of Pacific," located at 400 N. Vermont Ave., overlooking the Hollywood Freeway, is an exact exterior replica of George Washington's famous Virginia estate. It was built at a cost of $257,000. Pacific Savings duplicated the mansion as a tribute to Washington and the democratic ideals he fostered. The full-size basement features a museum of Washingtonian relics and one of the largest bank vaults in the world. The new structure also provides the association with a branch office for metropolitan Los Angeles.

In honor of the official celebration, Pacific Savings will open "Mount Vernon" from 10 a.m. to 6 p.-. on weekdays, to accommodate the expected large number of sightseers ar-rd customers. Southern California elernentary school pupils will visit the unusual structure on guided tours each *".kd"y of the school year to aug-etti their studies of United States history.

PR,OJECT: DUPTICATE MOUNT VERNON

Anslinger, Inc., Spends 6000 Man-Ifours' Makes 400 "Sets" For Paclfic Sa,vlngs Iieplica of Washlngton Ifome in Los Angeles

Duplicating the detail and elegance of Mount Vernon's 18tlt Century woodwork with 20th Century equipment and know-how might seem as easy as crossing the Delaware in a power launch. But it's not a job without many challenges-especially when it must be completed in 120 days. Mike Anslinger knows; his crew of 35 carpenters and cabinet makers have just finished such a project.

"Mount Vernon of Pacific," an exact external replica of Washington's home, was conceived last year by Wm. Moseley Jones, president of Pacific Savings and Loan Association, to serve as headquarters for the association in metropolitan Los Angeles. After Rick tr'arber and Associates completed desigrts for the structure early this year, craftsmen of John M. Anslinger & Son, Inc., of Pasadena, went to work putting the drawings into wood.

No Orlgtnal

Plans

Six-thousand man-hours later, the new Mount Vernon was crowning: a knoll above the Holl5rwood Freeway near the four-way access on Vermont Avenue,

Looking up at the delicate moldings, intricate cornices and detailed pediments, Mike Anslinger, president of the millwork firm, recalls some of the problems which they represent.

"Plans and specifications for the original Mount Vernon have never been compiled because the house was not "planned" in its entirety. It is actually a series of additions and improvements, including the familiar portico George Washington added in tlte late 1780s which was quite an architectural innovation."

Matthew Goodwin of the Farber organization journeyed to the Virginia estate, Anslinger continued, and photographed the structure detail-by-detail, computed angles and measurements, and took samplings of colors to assure precise duplication. From this information, he drew up plans which Anslinger used to reproduce the woodwork.

400 "Sets"

"Colonial carpenters took nearly flve years to complete the exterior as vre know it," he pointed out. "They worked at a leisurely pace, making every detail by hand. Though we had four months and modern methods to do our work, we were hindered by the inflexibility of machines compared to the by-hand technique.

"Therefore, we had to make some 400 'sets' (knives) to use in the sticker which made nearly all of the molding. The average

"Mount Vernon of Pacific" built by Pacific Savings and Loan Association, Los Angeles.

FRAMES of circular teller booths form backdrops for John M. (Mike) Anslinger (left) and cabinet assembler Edward Hough who holds one of 66 bent walnut panels used in the three booths. Craftsmen in Anslinger's Pasadena shop chalked up 0,000 man-h0urs on millwork for Pacific Savings and Loan Association's "Mount Vernon of Pacific."

TEIIER'S B00TH for "Mount Vernon of Pacific" takes shape as Fred Martin (left) Anslinger's shop superintendent, guides William Elderidge, shop lay-out man. Every panel in all three b6oths, along with flush molds, rails, interior cabinets and drawers, are bent to provide a perfect circle. These booths will enable Pacific Savings' customers to "sit as they save."

number required for most modern structures is from 10 to 12 'sets'."

Another major challenge was duplicating the paneled doors. Like the originals, Anslinger noted, each of the six walnut doors in Mount Vernon of Pacific is made of 158 separate walnut pieces.

"F'ive types of cants and nine members in 20-ft. lengths, 350 bandsawn brackets and 30 brackets cut on a rig make up the main cornice. The portico beam is composed of seven separate members." the official related.

In addition to the Douglas fir and sugar pine molds, the Anslinger shop also turned out the fluted pilasters and cap, neck and base molds used in the cupola set on the roof.

Carpenters and cabinet makers aJso made the beaded, inset louvered shutters which flank each window, as well as the broken pediment, pilasters and archway making up the magnificent Palladian window. The shortest special run during the project was the two-piece, four-inch bedmold on this window.

Elltptlcal Window

"More than 56 man-hours were spent on the elliptical window which enhances the pediment above the Vermont Avenue facade," Anslinger stated, "since 16 key blocks, made of 12-inch-long 4-by-10's, had to be cut and set along with the 4-by-8 elliptical mold. This window has. 12 splayed and 13 suspended circular lights."

Other elements of Mount Vernon which the shop duplicated are the architraves, window frames, eight famous columns on the portico, the seven dormer windows extending from the roof.

Because of the inadaptability of the original floor plan to the purpose of this structure, interiors are toally different. Anslinger, then, had to create several original components for the new structure.

Walnut Stalrways

"Perhaps the most impressive interior feature is the black walnut spiral stairway from the basement to the first floor," Anslinger believes. "It has five-foot stairs, two turned-walnut balusters on each tread, and a full-circle balustrade."

"Walnut is again used for the first-floor to mezzanine stairsa straight run with a half-circle landing at midpoint-and the 84 panels in the wainscoting which lines the 90-by-30-ft. main floor."

Among the unique services offered customers at Mount Vernon of Pacific is the sit-as-you-save plan devised by Pacific Savings and Loan's president. To provide this service, desigter Farber created a trio of circular teller booths where customers will sit as they transact business with tellers on mobile chairs within the booths.

"Each booth is made up of. 22 five-piece walnut panels," he noted. "Every panel, all flush molds, rails and interior cabinets are bent to provide a perfect circle."

Some 17,000 ft. of sugar pine and 8,000 ft. of walnut was used by Anslinger craftsmen. The millwork contract totaled $68,950nearly one-fourth the cost of the $257,000 structure.

Unique Sldtng

Ward & Harrington Lumber Co. of F'ullerton made the unusual wood siding for the replica which, again, is another duplicated feature.

Simulating Washington's techniques, company workmen etched 16- by 10-ft. boards of glued-up, vertical grain Douglas fir to resemble mortar indentions. They were applied to the framework in a running bond pattern, shiplapped for waterproofing and painted with bland white Lithitex similar to the paint-and-sand mixture on the original. The result is a quasi-masonry frnish.

Paciflc Savings and Loan Association has five other branch offices located throughout the Greater Los Angeles area. In addition to the unique sit-as-you-save convenience, the Association also ofiers free safe-deposit boxes for all customers who maintain an account of $500 or more.

Colif. Refqil Trode Up in '59

Sacramento, Nov. 12, 1960-California retail trade was l$.$% greater last year than in 1958. Improvement in business has been widespread. In only 13 oi the 350 cities where sales were reported for both years did the retailers fail to record gains.

During 1959, population in California rose some 3.6% and personal income approached $40 billion. Cost of living, consumer credit, and the number of employed persons also reached new highs.

In more than 100 cities, gains in retail trade have exceeded 20%.

(TelI thern Aou sau it in The California Lumber Merchant)

DUPLICATING MoUNT VERNON'S SIX ENTRANCE D00RS was also done by the AnslinSer shop. druno Haug, cabinet assembler (left) and detail cutter James Conner prepare one ot the doors which, along with the other five, is made up of 158 separate walnut pieces.

soME 0F THE 400 "SETS" (knives) used to make moldings, cornices and other details of the all-wood duplicate of Mount Vernon are shown above. An exact external replica of Washington's mansion, the new structure is located on a knoll over-looking the Hollywood Freeway on Vermont Ave.

MOIDING WoRK for "Mount Vernon of Pacific" was done by Francis roore on rnc s(tuier in Anslinger's shop. Some 17,000 ft. of sugar pine and 8,000 ft. of walnut was used in millwork for the alFwood structure which serves as a monument to George Washington and the metropolitan headquarters for Pacific Savings and Loan Association.

Wbrtfitmns Wbeer!

g hearJ;y 0trsasf snb @reetingr to @ur frteubs:

Perry Acuff$gyt AdomsChorlie AlbersWil-

lord AlfsonJim Allen -

J<rck AllenbyWes

AllinOon AllisonChorlie AmesDick Ano-

woltEd AndersonBob ArkleyRobin Arkley

* Frsnk ArlongOrville Armstrong Sotrhmo

ArrnstrongChuck AuslinRolph BokerTed

B<rrnesIllox Bornelte _ wilbur galy7 _ Ben Bor_

lgls * Austin BotchelderJohn BaleSton Beoch

_- R<rlph BelkR<tlph BensonArt Bergsfrom -"

Jock Bergstye6Joe Bftlspk * Fronk BishopE.

A. BishopEd BluntHorry BoondEd Boies

Ted BolteDick BoothDoryl Bondphil

Born _ Ed Bourne _ Leon Bowlin _ Bilt Broley

€het BrntschHorold Brqllen -Orville glssgs

KorttunenGordon KeithRuss KehsMeod KibbeyFrode KilsrofteCher KingJ. C. Klein -

Bill Knudsontoweil KolbJohn KyncyBill toGrongeFloyd LoierLou Loke Drew lomb

John lonigonHerschell lorrickMel loudel

_ lean l"ouderboch _ Bob Lindohl _ Jim Linder_ monCliff LindholmSig lindrothJock LindsoyWorren LindsoyWclly LingoGrant LovegrenBob lovell -" M<rurie LuxfordLes Lynch

Jock Mcckey1,. H. IVlocReynoldsJim Moher

Lloyd MongrurnBill MormionBob Morriotf

Ed Morshollfsygs1 McrtinJim Mortindole

John McsonMotty MotisoffOle Moy - Jim MoynordMtlc McCouleyHorry McCouley

Brown _ Hcl Brown _ Al gufkin _ Joe Bugley

Chorlie BressqudDick BrickeliJeff' BrooksBob

Norrn BundschuhKem BurkesHomer Burnoby -

Len Bush * VEn Contp -_ Cloren(e Cornpbell * Poul

CcmpbellJuck CoreyAr?hur CcrrollJnck

CsrterAl Childs -*i. Q. Chilton * Chuck Cl<ry

Bill ClemoLloyd ClineRolph ColeBokr

CollierJim Collins * Red CoonsJim Cooper

Fred CoutureBall CowlingBill Cowling, Jr. -

Cy CronrFronk CrowfordGeorge Cudworth *

Fronk CurrqnGeorge DqvidEd p6yi6lsq6 -

Miles Duvi6lsqn _ som Dovis _ Don Doyen _ George

DeBritzVic DelourentiJirnmy Demsret -- Morco

DeNicofqiJock DollorR. F. Dougonphi!

DuboldiOlin Eosterly * Ed EdmunsfonDick

Egglefon Stqn EisnerBob Eldredge Stoy

EllioilDick Emlson * Roy EngstrcndErik Eng-

stromJerry EssleyFronk EvensonObie Even-

sof!George EyerJock FcirfieldJock Fsir-

hurstEill Follertg6s ForrisLs66q1d ForrisLyle FrrrisJohn FergusonFirz Fitzpotrick -

Jock FleckTom Fleming * Glenn Forneyl louren

FosterEd FountqinChcrlie Fox _ Tom Fox

Woody FritzFred FurtschJoe GollacciJohn

GanohNGene GouthierJim GouthierGeorge

GeibOscqr GibbsDungon GibsonGeorte

GibsonJim GilchrisrSt<rn GoodellOate Good-

wi6Jgrry GoufermontGordon QTgsn5lsJg -

Ev GuernseyJae FlullRoss HqllJohn Hclsted *Bill HammerJohn Hompton -- L" M. Homp-

te6 -, Bill HonenBen Hcrnsberger _ Boh Honsen * John HonsenRonnie HcrnewFronk l{orring-

t66 * Sluort HarrisNorton Hafhcrroy -- Sleve

H<rthcwoyFcye HoyesJoy HehertGordcn

HendersonBill Flerndon * lou l-lertzburgChariie

Hugh McConnellSton McDonoldHorry McGoheySdrn McGougheyAnn M€Gowion - Gerry Mclnroe -, Berl McKeeKingston ffi6(gg - Roy MelinTobe MoehnkeArt MilhouptBud MillerGlen MinerAllen lvloftottMr. ond

Mrs. ifronschke _ Boh Monson _ Archie fi{eerg

lcrry Moore -- Russ MorgonBob MorseDon MuellerFloyd MullenTerry MullinWoyne

MullinGus MyersWoyne NelsonV" 5. NesbirtJim NewquisrJohnny NikkellGus NordslromBob NortonWhitney OlsonAl Owen

Sqtche! PoigeErnie Porcherelsnn potrick

Bud PedersenChuck Perry -, Frqnk Perry - Jock PetersonPete FetersonRoy PelersenJss Petrosh * Bob Peyion * Hsrry PhitlipsGeorge PikeBurr PletcherCorl PorterCqrl poyner

Dgy6 FriceJoe PriceSmiley euickHorqf

QuentnnyerBill RondollEitl RauCharlie RoyJock Re€Hol Reeve * Bud Reitz * Lon ReynoldsVerl RhineDarrell RichordsonJim RichordsonClif RobeffsBob RoccoSy RodqkowskiGeorge RodeckerJohn Rudbqchpqrl

Runyon * Bilt RuggClint RygelRoy Sondefur

Grover SrrundersPnul SquseJoy Schack

Erv SchlictenBill ShorpJoe ShiprnenChorlie

SiffondBob SitrhlerSfon SkeltonHqrold Smitft

Cliff SmootEk SnopesFlem SnopesSfo*

SowersWolf SpicerPete SpeekPoul Sfckc

les SteffensenBob SullivonJohn Sullivon -

Jim SullivanBob SuttonFred SuverkrupHet|l

Suverkrup * John Suver{<rupDick SwqnkDon Swartzendruber _ Don Swindell _ pele Sylvester

Jock T<rrcs Phil ToylorWolt ToylorJohn

Tennonl -Roy Thomqs * Fred ThompsonDon TitleyEorl TitusJohn Tr<rnbergHorold Trimble

Holmes _ Fred Hootmqn _ Ron Hopkins _ Eirk

HesferSlim HightowerGeorge HinkleFred

l'loskins * Jock Hosteller -, Ross HosfetlerMax

Houston * Sherm f{oyf -.!ock HugheyBill Hunter

Cy lrvingDick JohrousJog Johrlrus * Chuck Jenkins -George Johnson *. Harold KshnGeorge

Whnlesole Lumber

* Jeft Tully * Will TweddleBilly Von Edron - Rex Vowell _ Al wohl _ Gil wcrd _ Howdrd wqre

Terry W<rrel.loward WellmonVvqffsn WexlerErnie Whire -- Hcl WhiteGeorge Willioms

Dove WillisO. B. \AfilsonBud Wimberly

* Sam WitzelJeqn Wrighf

*S'*F[,u*G

Newport Beoch, Cclifornio

Jordqn Internotionol Compony Hosts 5O At Showing of New Film on Teok lmports

Some fifty lumbermen, importers, bankers and government officials recently prevued a new color and sound film-"The Romance of Burma Teak"-produced by Alfred T. Pdlmer Productions for Jordan International Company of San Francisco. An informal 'cocktail party preceded the showing, at which two guests of honor from the Union of Burma were introduced-U Tin Htut, the director of the State Timber Board, and U Chein Hoe, Chief Conservator of Forests-both of whom were visiting San Francisco briefly.

Jordan International, importers of exotic and specialty hardwoods, ofrcially represents the Burmese government in this country through the State Timber Board on Teak imports.

I(AIBAB LUIUIBER GCD.

Mr[[S AT ' Fredonia . Flagstaff

Holbrook . W anship, Ulah

Quality Douglas Fir and White Fir Ponderosa Pine

Engelmann Spruce

Mixed or Straight Truck & Trailer Shipmenls

From Quality Mills in ArizonaColorado & Urah

Left to Right in the Photo above are: David Grove, chief economist for the Bank of America; U Tin Htut, director, State Timber Board, IJnion of Burma; Ralph Crawford, vice-president and treasurer, Wells Fargo-American Trust Bank; R. F. Dwyer, assistant vice-president Wells F argo-American Trust, and Harry Jordan, president of Jordan International Company.

UC-FPI Meeting Reviews Reseorch

Research achievements of the University of California's F orest Products Laboratory will be reviewed by its Technical Advisory Council during the F all meeting at the Richmond F ield Station, December 2. The Council will hear reports on studies of the use of bark extractives as an adhesive in particle board, nitric acid pulping, and redwood stain control.

Wood research being conducted in the University's College of Engineering also will be discussed by Dr. Howard Eberhardt, chairman of the Department of Civil Engineering' Dr. Joseph E. Marian, wood technologist in the Forest Products Laboratory, will outline developments in the field in India, where he recently served as advisor to the National Council of Applied Economic Research. The financial status of the F'orest Products Laboratory and its relations with the lumber and wood-products industries will be reviewed by Director Fred E. Dickinson'

Members of the Technical Advisory Council are: President, Byrne Manson, Arcata; Vice-President, Dr. Howard S. Gardner' Antioch; Secretary, Warren A. Carleton, Martell; Charles Berolzheimer, Stockton; Lester J. Carr, Carmichael; Harry Chase, Arcata.

Also D. C. Gardner, American Forest Products Corporation, Los Angeles; S. A. Murphy, The Pacific Lumber Company; Scotia; Dr. Nicholas V. Poletika, Union Lumber Company, F'ort Bragg; Thomas Shelton, Chico; Alfred Smith, Stockton, and Herbert E. Toor, Los Angeles.

Represented in California By

& "Wholesalers of Wesl Coast Foresf Producls"

Art Pqrkins Nqmed Generol Monoger of Coliforniq Door Co.

A 14-year veteran of the California Door Company of Los Angeles, Art Parkins (right) was named to head the firm as g'eneral manager on November 1. Art started his career at the warehouse sales level at the close of World War II and for the past few years has been in charge of sales throughout the southern-counties area.

"We are going to expand our complete operation, including inventory of items offered the dealers and personnel," said Mr. Parkins. "Our expansion program will include increased coverage of dealers with a special sales campaign directed to the lumber yards throughout Santa Barbara, Ventura, Kern, Los Angeles, Riverside, San Bernardino, Orange, Imperial and San Diego counties," he declared.

The expansion program calls for additional salesmen to follow up the promotion campaign, a full line of door and panel

items stocked for fast immediate delivery, and display and regional advertising supporting dealer aid to complete the 1961 promotional effort.

The California Door Company of Los Angeles is one of the pioneer wholesale organizations of its kind in the Southland. Modern warehouse and office facilities are located in the heart of the central manufacturing district, adjacent to the Long Beach and Santa Ana freeways, within easy delivery, or pick-up, distance to all cities and communities in the southern trade area.

Art Hood Moving His Instruction to Lorger Audiences qt Purdue University

Purdue University's Division of Adult Education announces the establishment of the Building Industry Marketing Institute, the first complete educational center for the nation's building material merchants and their sales employes. This new, all-inclusive educational program answers a long-felt educational need on the part of the nation's retail lumber and building material dealers.

The program will start with semi-annual, five-week courses. The first to extend from January 9 to February 10,1961. The courses will cover General Management, Sales Management, Estimating, Product Selling and Big Ticket End-Use Package Merchandising.

The Building Industry Marketing Institute merges at Purdue University two well-established prog:rams which have been operating independently-the Ten-Year Dealer Training Program sponsored by the Indiana and Illinois Building Material Dealers Associations under the direction of Robert L. Craft and Ed Sembell, and the management workshops conducted by Arthur A. Hood under the auspices of the American Lumberman.

Mr. Hood, director of the Building Industry Marketing Institute, is one of the best known educators in the building materials industry. His sound teachings and genuine friendliness have made him thousands of friends throughout the world. His early business experience, during which he managed small country yards and large metropolitan and chain establishments, cuhninated in the part ownership of a large midwestern retail yard. He has been 20 years a retailer, flve years a wholesaler, 15 years a manufacturer and 11 years an editor. Prior to becoming editor of American Lumberman, he was director of dealer relations for JohnsManville Company for 13 years. During this time, he trained over 10,000 salesmen. In 1928 he developed the principle of DealerControlled Sales of paekaged merchandise to the consumer. Mr. Hood is the author of many articles on sales manag:ement as well as several books on economics, retailing, distribution, wholesaling, and manufacturing in the building industry. His most famous book, "Creative Selling to Building Products Consumers," has been reprinted five times.

The Institute's curricula have been desigrted to provide sales personnel from retail lumber and building supply firms with the finest educational material available to enable them to meet the ever-increasing public demand for expertness in the fields of new home construction, home improvement, farm building, and repair. Management and sales personnel attending the Institute will receive intensified training in the most modern and up-to-date methods of doing business and every phase of the course will stress consumer benefits and satisfaction. Many of the country's leaders in the areas of Management, sales management, and education

LARGEST STOCK OF DOUGLAS FIR in Southern Colifornio

will participate as instructors in general management, and sales management.

The Estimating sessions will teach the internationally recog_ nized Adams Differential Method of Estimating under the direction of the originator of the system, James p. Adams, Collinsville, Conn.

The eleven-day Management course which opens thd Institute will be divided into two sessions, three days of training for general manag'ement and eight-day session for sales and department man_ agers. The sales courses will be in two parts. F.irst, product knowledge, and second a course on the creative selling of big ticket end-use packages.

The Sales course which will begin January 28 is designed to provide complete training for employes of building material firms who are serving in a sales capacity. The course will consist of three one-week sessions.

The Product-Knowlege class will be conducted by top sales management persons from industry manufacturers, and will high_ light an entirely new approach to product knowledge. This wiU feature valuable information on the sales benefits to be derived from the products both from the standpoint of the retailer and his various types of customers rather than technical product knowledge. Such an approach will be an invaluable aid to the salesmen in answering the needs of the consumer. Ten major types of products will be discussed during this week. One week of the sales course will be a complete coverage of the manufacturers and sales problems of the dealer in big-ticket package merchandising.

This Institute is not designed to compete with, but rather supple- ment and complement educational work of regional and state associations. The curricula will embrace the experience of all regional and state associations in dealer training. In turn, the Building Industry Marketing Institute will become a fountainhead from which will flow to all industry associations in the United States and Canada techniques, films, texts, teachers, and new ideas in the field of distributive education.

Companies participating in the three-weeks Sales courses will have the opportuniting of sending one employee to Estimating session and another employee to the combined Product Knowledge and Selling session, or one employee to the entire three-weeks course.

Enrollment to any one session is limited to 60 persons.

Brochures providing full information about the Building fndus- try Marketing Institute are being sent to retail dealers in the United States and Canada. F'or further information, write Builillng Industry Marketlng Institute, Didslon of Ailult Dducation, Purduo University, Lafayette, Indiana.

The first phase of Los Angeles' $500 million Century City is expected to get underway early this summer. The initial development will include a major department store and 40 other stores and shops at a cost of $20 million. By late 1961, a 930 million hotel, three l3-story apartment buildings to cost $17 million and an $8 million, 1S-story office .building are planned to be under construction.

,,EASY.LOAD EASY.UN[OAD" IUMBER CAR DEVETOPED

An "easy-load, easy-unload" freight car of new design for shipment of lumber has been developed by Southern Railway's operating department.

Direct side loading or unloading with fork-Iift trucks of lumber ranging' up to 40 ft. in length has been provided for in this car whose sides are also its doors.

To facilitate the loading and unloading of boards this long, provision has been made so that the aluminum center post of the car on either side can be swung' out of the way and metal side stakes can be lowered into the car floor.

There are two doors on each side of the car, each door half the length of the car and providing an opening of 20 ft. 10 in. without removal of the center post.

These doors are made of sections hinged together to facilitate raising them into storage position under the car roof while loading or unloading goes on. They are fitted with counterbalance spring's to assist in raising them and to hold them in the

raised position. There is complete flexibility in loading' or unloading without extra switching because either side of the car can be opened completely.

Each of the four doors is fitted with a Iock that includes provision for the application of a car seal.

Loads are contained within the cars and prevented from shifting laterally against the doors by means of two aluminum side stakes at each doorway. Longitudinal movement is controlled by two movable bulkheads.

The bulkheads are made of aluminum and are rolled into position on overhead trolIeys. Tooth-rack type locks are built into the trolley beam and into the floor to give firm anchorage for the bulkheads. The bulkheads can be locked in any location with the spread between them varying: from practically zero inches (when they are together mid-length of the car) to 40 ft. when farthest apart. They can also be placed out of use at either extreme end of the car to accommodate maximum Iensth loads.

"ft's been a long time coming," was the remark made by many lumber manufactur-

ers' representatives at the recent demonstration of Southern Railway's special wide-door Iumber car. Being loaded for the flrst time on the West Coast by GeorgiaPacific corporation, the car was fllled with a rnixed load at Georgia-Paciflc's Springfield, Oregon, plant (see following list).

The need for a lumber car of this type \ /as aptly demonstratec.

It normally takes six hours to load a regular lumber car, but Georgia-Pacific corporation loaded Southern Railway's special lumber car in one hour and ten minutes, or in just over a sixth of the regular Ioading time.

Inside length of the car is 42l 6//, inside u'idth is 9, 3, (between stake pockets) and inside height is 9, 7,t. Load limit of the car is 140,000 pounds. The wide-door car has been experimented with quite extensively in the South with the loading of Southern Pine lumber. Southern Railway company routed this special car to the West Coast for the Georgia-Pacific demonstration loading of Douglas F ir lumber.

According to E. B. Connerat, Southern Railway ofrcial from Washington, D. C., on hand for the demonstration in Oregon, "There are 50 more wide-door lumber cars presently on the drawing boards.,, Georgia-Paciflc hosted more than Zb officials from not only other lumber manufacturers, but representatives from newspaper, radio, TV stations, and the Southern Pacific Railroad company for the spe- cial event.

The. specific items loaded in car SOU-121273, being shipped to Washington, D.C., was loaded with the tollowing items:

Douglas Fir-S4S

Dried West Coast Dougtas- Fir ,,C" & Betier Siding, patt.

4 Pieces per Bundlea-2ffi Kiln oried West Coast Dougtas Fir, ,'C', & Better MG Finish

Paper Wrapped (Gp-pWF)

-Bundled Tally as Shown_

t/Lo 3/t6 t/Lg

S0U 121273 being loaded at Springfield,0regon. center post has been removed to speed up the loading (Photo Courtesy of Georgia-Pacific Corp.)

.As you can see,.a .highly mixed load was chosen to test the versatility of this type oJ equipment on all types of West Coast items. This type of equipment'will load 40, IrmDers wnen the movable bulkheads are set furthest aDart-

Southern Railway's special experi' mental lumber car (left) with solid steel door that opens uP the en' tire side for quick loading and unloading. Door is opened or closed by turnlng the wheel located at the end of the car; mechanlsm ls controlled by a power-steering unit. (Photo Couitesy of Georgia'Pacific Corp.)

The unique "easy-load, easy-unload" treight 'car designed bY Southern Railwav for transportation of lumber (r'ight). Movable side stakes, bulkheads and center Posts are In Dosition.

The Southern Railway-designed lumber car (left). Side stakes can be lowered to Dermit unloading of car with a fork-lift truck. Bulkheads are movable to accommodate lengths up to 40 feet. The. center post is dropped to create a full-length opening.

The Southern Raliway's new (42' 6") wide-door lumber car

l'lV 6]a&aifp Shtul aa

Bf ld Siome

Age not guoronteed-Some I hqve told for 20 yeors-Some Less

No Use Looking in the Dork

It was late at night and the policeman strolling along his beat came upon i good-looking young man in evening clothes and vLry drunk who was down on his hands and knees searching-for something in the gutter under a street lamp.

Tire policeman asked him what he was looking for and

offered to help in the search. Ungraciously, the drunk answered that he was looking for his watch.

"Show me just where you lost it and I'll help you look," said the cop.

"I lost it right over there," said the drunk, pointing down the street.

"But," said the puzzled policeman, "if you lost it over there, why don't you look for it over there?"

"Because," said the drunk disgustedly, "the light's better over here !"

Nickey Elected NOFMA President

Sam M. Nickey, president of Nickey Brothers, Inc., Memphis, Tenn., was elected president of the National Oak Flooring Manufacturers' Association at the group's Golden Anniversary meeting recently in Memphis, its headquarters city. He succeeds Walter J. Wood, who had announced previously that he would retire from full-time activity at the close of 1959 after a lumber industry career spanning 47 years but will continue to represent NOFMA as a director of the National Lumber Manufacturers' Association and as a committee member in the Wood Promotion Program.

Executive Vice-President Henry H. Willins, Memphis, who also serves as secretary-treasurer, was re-elected.

Among highlights of the meeting, one of the best attended in NOFMA history. was a Golden Anniversary luncheon honoring tl-re association's past presidents, eight of whom were present.

In his final report as president, Mr. Wood called attention to the growth of the organization. With four new members ir.r 1959, he said, the group's roster totals 95 companies. They represent approximately 72/o of the hardwood flooring. productive capacity in the Southern and Appalachian regrons.

NOFMA traces its origin, said Mr. \Mood, to a small group of producers who organized in 1909 at Detroit as the Oak Flooring Manufacturers of the United States. For a number of years offices were maintained in Chicago.

Mr. Wood endorsed enthusiastically the projected 10year promotional program announced recently by the National Lumber Manufacturers Association, of which NOFMA is a member.

"If it can be consummated. and, I think it can." he said.

"I will be convinced that the lumber industry is on the road to recover all the grouncl that has been lost in recent years, and, in addition, will acquire many new markets. And I can assure you that oak flooring will continue to l-rave a prominent place in the national advertising program of NLMA."

Mr. Willins said there was a strong possibility of a decline of lO to l5/o in physical volume of new housing in 1960. "But," he added, "85Vo of 1959 volume would be over 1,150,000 new units, and that is still a big year."

A decorative development which operates in favor of oak flooring, he asserted, is the trend away from wall-to-wall carpeting as an item of high style. "This trend," he said, "is definitely taking place and the momentum has increased."

Cyrus B. Sweet, deputy commissioner of the Federal Housing Administration, outlined the accomplishments of FIIA, stressing that it is completely self-supporting.

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Weslern Pine Cqbin Plqns Designed to Sell Lumber

Portland-Blazing an imaginatlve trail backed by some sound i.raditionalism, the Western Pine Association has published a stimulating vacation cabin book, "Ideas for Vacationland Homes." Ten intriguing houses are shown, in full color.

The original cabin desigrrs, interpreting the properties of each of the 10 Western Pine Region species, are desigrted specifically to

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sell the lumber products of the region's mills. Even window openings are designed for'stock millwork.

The Western Pine Association commissioned four Western architects to reflect each of the woods in a desigrt. The results include a broad range of desigrr ideas-from fresh, warm traditional cabins to dynamic and modern concepts of wilderness living structures. "Somewhere within these designs," notes Association Promotion Director Leo W. Beckstrom, "is a vaeationland home for everyone, for every type of site and every geographical location."

The SYzx1l-inch, 16-page book also includes sug'gestions on "how-to-find" vacationland home sites.

Complete detail construction plans by the designing architects are offered at low cost for each of the vacation homes. A special form is provided on the back of the book for ordering by the consumer,

"This wlll be a nlce counterpiece for retall yards, and certainly is a must for showroom tllsplay racks," Beckstrom said.

Single copies of the book are available free of charge from the Weetorn Plne Associatlon, Dept. VH' 510 Yeon Bullding, Portland 4, Ore. Quantity at-cost rates are available on request.

U. S. Plywood Buys Hqlf-lnteresi

In Bohemicr Lumber Co. in C)regon

United States Plywood Corporation has purchased for cash a one-half interest in Bohemia Lumber Company, Inc., of Culp Creek, Oregon. Gene C. Brewer, U.S. Plywood president, and Loran L. Stewart, Bohemia president, said in a joint announcement that the move would "solidify the contractual relationship between the two companies."

U.S. PlJrwood is presently purchasing under sales contract Bohemia's fir plywood production, which amounts to approximately 60 million square feet annually. In addition to its plywood plant, Bohemia operates two sawmills with an annual capacity of 60 million board feet. The company also owns more than 300 million board feet of old-growth timber in Oregon. Bohemia Lumber will continue under present management.

U.S. Plywood's Oregon operations consist of five plywood plants, a veneer plant, five sawmills and a plant that turns out 20,000 handles a day for broom and implement manufacturers.

Woodside lumber Moves to Burlingome

The decentralization of the lumber industry in' San Francisco continues. Latest lumberman to decide to cut down on his commute hazards is Charlie Wilson, owner of Woodside Lumber Company, who moved into new offices at 1350 Howard Ave' in Burlingame, California. December 1. The homes of both Charlie and his "good right-hand," Eudora Deloge, are on the Peninsula, close by the new offices. In addition to the new address, friends, customers and suppliers are requested to change their phone listing for Woodside to Dlamond 3-5644.

rbsi'D*bst$xF*{.*bsb*bsb$sis!$i$'

The Col ifornio Lumber Merchont

sincerely urges your cooperotion with your oreo Hoo-Hoo Clubs ond your ottendonce ot the .|960 onnuol events for the homeless children in the Concotenoted Order's worthy chorities

-"4 Mon Never Stonds As Stroight As When He Stoops to Help q Child"

See the portiol lisl of oreo Christmos Porties below, ond mork your colendor NOW to BE THEREI

tOS ANGETES HOO-HOO CLUB 2 onnuol Christmos Porry for LeRoy Boys'Home, in cooperotion wilh L. A. Hoo-Hoo-Ette Club No. l7zO9 p.m,, Nikobob Restouront, Los Angeles, DECEMBER 16.

OAKTAND HOO-HOO CIUB 39 onnuol Christmos Porty, dinner ond entertoinment (Donotions ond Gifts to Ooklond Boys' Club)6:39 p.m., Cloremont Hotel, Berkeley, DECEMBER 19.

SAN FRANCISCO HOO-HOO CLUB 9 onnuol Christmos Porty for 50 Youngsters from the S. F. Boys' Club-Luncheon ond Enterloinment, Noon, Elks Club, 456 Post Sireet, DECEMBER 20.

-''A BOY IS THE ONIY THING GOD CAN USE TO MAKE A MAN'

-Toking the Joy Out of life

Berkeley-Mlstletoe may be a boon to lovers during the Christmas season, but lt brings no joy to the guardians of California, forests. John R. Parmetor, Jr., assistant professor of plant pathology at the Unlversity of California ln Berkeley, reports that small, leafless dwarf mistletoe looms as tho No. 1 dlsea,se men&ce to coniferous trees ln the state. The plant ls causlng mlllions of dollars of damage a,nnually to red and white fir, sugar and ponderosa, pine, and Dougla,s fir. Parmeter explained that dwa,rf mistletoe ls a, parasite whlch attacks tree trunks and branches.

Parmeter sbid that dwarf mistletoe reduces the growth rate a,nd quallty of older trees, but seldom destroys them. Ironically, heavily infected young trees are usually rendered worthless as Christmas trees and eventually dle. Parmeter is conductlng a study of tlwa,rf mistletoe with the dim of de. veloping efrective means of controlling it. The investigation is being canied out with the a,ld of a $?,000 gra,nt from the Callfornla Division of Forestry.

people, places and producls . ,

"Ilacienda Carmel" Retirement Community

Plans for the development of Hacienda Carmel, multi-million dollar co-operative retirement community in California's Carmel Valley, are announced by Alcan Paciflc Co., contractors and developers. Situated in the world-famous Carmel Valley along the winding Carmel River, Hacienda Carmel will consist of 300 luxury garden-type residential units. The spacious 40-acre estate will provide a chapel, infirmary, restaurant, laundry, community center, hobby shop, recreational facilities and various service shops. Four distinctive units will be available: Casa Nido, studio; Casa Cabrillo. one bedroom; Casa Estrada, two bedrooms; Casa Sereno, two bedrooms and two baths. Prices will range from $11,200.00 to 919,200.00- Hacienda Carmel has been set up as a co-operative corporation owned and controlled by the resident shareholders. Stock can be transferred and, if desired, subsequently sold by heirs. For the present, shares representing the first 111 units are being ofrered to California residents only. Construction will get under way late this Fall, with first units ready for occupancy by next Spring. Edgar H. Haber Associates of Monterey is directing sales. Hacienda Carmel Retirement Community, Inc., offices are at 2525 Van Ness Avenue, San F rancisco, and 563 Houston Street, Monterey. A descriptive brochure can be obtained by writing.

Home Buildlng in Spotltght at BRI Conference

. The Building Research Institute's conference on "Preassembled Components" brought to the stand some of the leaders in home building and prefabrication of homes, as well as in industrial and commercial building, to analyze the progress made, and future needs for preassembled large structural components and mechanical components for buildings of every kind. On the rostrum for the opening session of the two-day conference, Nov. 16 and 17, Shoreham hotel, Washington, D.C., were Alan E. Brockbank (Salt Lake City, Utah), NAHB past-president and chairman of NAHB's Research Institute, who presented the home builder's view of present-day use of preassembled components, and their relation to savings in time, labor and materials. Additional information about registration or additional program details may be obtained from Milton C. Coon, Jr., BRI executive director, NASNRC, 2101 Constitution Ave., Washington 25, D.C.

Georgia-Pacffic Furthers Warehouse Expansion Plan

Georgia-Pacific announces the appointment of Dr. Richard S. Nelson as director of personnel and market research for its warehouse division as a part of the corporation's expansion plan for its nation-wide distribution system. Nelson's duties in the new position will include administration of a program for selection and training of sales and potential warehouse management personnel, and the analysis of market potentials in Georgia-Pacific's present and future marketing areas. At the present time, G-P operates the second largest warehouse distribution system in the industry.

Chasteen Glven Now Post ln Divlslon

Glen J. Chasteen has been promoted by the Wood-Preserving division of Koppers Company, Inc., to be assistant to Western District Manager D. A. Mitchell, Los Angeles. Chasteen will be in charge of operations and sales in California, Arizona and Nevada. Since 1950, he has been manager of the Division's Wilmington, Cal., plant. He is a member of the American Wood-Preservers' Association and is active in the Western Wood-Preserving Operators Association.

J.o soyr's 9ruetings - - and Best Wishes for the -fl"* lfuo'

J. H. BAXTER & C(O. San

Francisco Los Angeles

Pressure-Treated Forest Products

Dealers can increase sales during slow Winter months with the new "Winter Fix-Up Time" promotion just introduced by The Celotex Corporation. The program also includes special material for Christmas merchandising and "After-Inventory" sales.

The Winter promotion package enables dealers not only to boost sales of Celotex products, but of many other profitable items. According to Marvin Greenwood, Celotex vice-presi- dent of merchandising:, many dealers are increasing their cold - weather promotional efforts because better account-

ing methods have convinced them that yearly proflts are made or lost by business performance in the Winter months.

Featured in the kit is a counter or wall display (photo- graph) with take-home literature describing how the homeowner can secure materials for a 72'x24' recreation room for as little as 9198.50. Included in the cost figure are framing for one wall, a door, one wood- grain hardboard accent wall, ceiling tile with furring strips, asphalt floor tile and adhesive, molding and masonry paint. Provision is also made for the homeowner to list the dimen-

sions of his own proposed recreation room. Cost estimates and remodeling suggestions are offered at no obligation.

Also included in the promotion packag:e are a cornplete selection of ad mats,' literature and radio and TV scripts promoting "Winter Fix-Up Time."

Celotex suggests that Winter promotions beg'in immediately and run through February.

For further information, contact local Celotex sales representatives or The Celotex Corporation, 120 S. La,SaIle Street, Chicago 3, nlins1..

Brighter Prospects Seen for Housing, Building in 196l

The brightest spot on the economic horizon in 1961 will be construction, according to the annual outlook statement released by F, W. Dodge Corporation. In fact, .Dodge economists expect that construction contracts will show a slight increase next year, despite an expected mild dip in general business activity.

The construction industry as a whole is not likely to be adversely affected by the expected business dip, the Dodge analysis indicated. Some segments of construction, particularly those involving business spending, rnay go down next year, but public projects, which account for more than a third of the total, should show strength.

In additlon, easier money should help the housing sector, at least to tho extent of preventing any further decllne,

The outlook statement, prepared by Dodge vice-president and chief economist George Cline Smith in collaboration with other staff members, indicates that total construction contracts in 1961 will amount to some $35.8 billion, a gain of t/e over the estimated 1960 level, and the second-highest figure on record.

Residential building contracts, by far the larg:est major construction category, are expected to be up about l/6 next year, totaling some $15.3 billion. Residential floor area is also estimated to rise 7/s in t)te year ahead.

Total private and public non-farm housing starts in 1961 are estimated at 1,325,000, a gain of 2Vo over the 1960 estimated level

TAXES TOTAL $lOO BlLtlON

Taxes collected by all governments in the United Statesfederal, state, and local-in their fiscal years that ended during 1959 totaled $100 billion, according to a report just made public by the Bureau of the Census, Department of Commerce. This compares with a 1958 tax total of $98.4 billion. The increase in state and local taxes more than offset the slight drop in Federal tax revenue between 1958 and 1959. Tax yields amounted to about $567 per capita in 1959, somewhat below the 1958 and 1957 amounts per capita, but higher than in earlier years.

of 1,300,000 on the current Census Bureau basis of measurement. The report, published in the November issue of Architectural Record, stated that there is some evidence that the backlog of housing demand is not as strong as it has been in the past, and that, while easier money will undoubtedly have some upward efrect in 1961, it may not be anywhere near as great as in previous recessionary periods.

On balance, the report says, "Construction contracts should move upward a little in 1961, ending the brief decline of 1960. The industry may well be resuming its upward course, paralleling the growth of the nation and the economy to be expected during the much-heralded and currently over-discounted Sixties."

Poul Sink ond Dick Freemon Enterfoin Building Moteriqls Group From Sweden

Paul Sink, general manager of Mason Supplies, and Dick F reeman, headman of So-Cal Building Materials Co., both of Los Angeles, entertained a gtoup of building materials executives from Sweden last month who were traveling throughout the United States sponsored by AB Interpares. Pictured here inspecting the American Cement Building, under construction on Wilshire boule-

vard at Parkview, are: Paul Sink, Bob Hyche, Elof Elinder, Ake Bengtzon, Einar Bergmark, Allan Jonasson, Sven Lundqvist, Stig Samby, David Sjolander, Albin Svensson, Bengt Thermaenius, Sture Utterstrom, Will Bryngnas and Dick F reeman.

During'the seven-week stay in the United States, the executives from Sweden visited cities from coast to coast and from New Orleans to Chicago. The educational tour was highly successful, according to Paul Sink, who was host to the delegation during their Los Angeles stay.

SAW'WLI BURNER,S TOSING OUT IN WESTERN PINE R,EGION

Portland, Ore.-Sawmill burners in the Western Pine region have lost 63Vo of. their business, and nobody is sorry.

A survey just completed by the Western Pine Association's research department discloses that of 5,484,000 tons of residues, or "leftovers" developing in a year at the 12-state region's lumber mills, 3,444,000 tons are put to use as pulp chips, fuel, agricultural .soil helps, wood flour, briquettes and various small lumber products.

Tlre statistics showed the region's 1959 lumber production at an all-time high-nearly twice the 1940 pace-while unused residues were at a record low, and apparently dwindling further each year. Scores of mills have dismantled their burners.

In the unused residues class, available for new by-products industries, the survey found 2,039,000 tons a year. At the same time, used residues included 2,572,000 tons for fuel and 933,000 tons going into various products. In other words, only about one-third of the wood volume left over after lumber manufacture, including' saw-

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Siole Toxes Yield Record

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Tax revenue of the 50 State governments totaled 918 billion in the 1960 fiscal year ended June 30, it was reported by the Bureau of the Census, U.S. Department of Commerce. This sum was up 73.7/6 from the $15.8 billion collected in 1959, and indicates that annual State tax revenue has more than doubled since 1951. State tax revenue per capita amounted to $101.72 in flscal 1960, compared with $90.29 the previous year.

Each of the 50 States had higher tax yields in fiscal 1960 than in the previous year. Increases of. 2O7o or more were reported for flve States. California collected $2.1 billion in State taxes and New York nearly $2.0 billion in fiscal 1960.

dust and shavings, failed of utilization. Weights were computed on a "bone-dry" basis.

Carl A. Rasmussen, director of research, termed the findings "an eye-opener for the 'waste criers' while at the same time they point to a fine opportunity to create more new jobs and new products through still closer utilization.

"We have no way of estimating how many jobs are based on, and how many new dollars are created for the economy by the productive use of 372 million tons of mill residues," he said, "but surely the progress made in utilization is impressive, and beneficial to the West as a whole."

Residues tallied in the survey include sawdust, slabs, edgings, trims, shavings and bark. Pine region information developed by the Oregon Forest Research Center of Corwallis helped in the study.

Present pulp chip production from the residues was found to total 662,000 tons a year, equivalent to full requirements of two large pulp mills. Oregon pine mills produced the most, 237,000 tons; Idaho next, 226,000 tons; then California, 87,000 tons; Washington 59,000 tons, and Montana, 53,000 tons.

Other uses for residues included 75,000 tons for briquettes (presto-logs), 28,000 tons for box material, 10,000 tons for shade rollers, 8,000 tons for car strips, 6,600 tons for lath and pickets, 1,300 tons for snow fence, 1,000 tons for handles, 410 tons for wood flour.

Pointing to increasing use of woodfiber on farms, the survey revealed 109,000 tons a year of sawdust, shavings and bark sold to agriculture to replenish and fortify soils. Seven of the 12 Western Pine reg:ion states are contributing to this development, with California's 40,000 tons leading. Idaho is next with 23,000 tons; then New Mexico, 21,000 tons; Washington 9,000, Utah and Montana, 3,000 tons each.

In the conversion of leftover material into hard fuels such as briquettes, Idaho was leading with 25,000 tons a year, the survey showed. Montana's 19,000 tons came next, followed by Washington, 15,000 tons; Oregon, 13,000 tons, and California, 4,000 tons.

To help in further utilization planning, the study pinpointed unused material by states and counties, with a further breakdown by type of material, such as coarse (slabs, edgings, trims and hog fuel), sawdust and shavings. A research note just published by the Westerrr Pine Association, Yeon Building, Portland, Oregon, and titled "MilI Residue Survey," tells the story in detail, including volumes utilized and volumes available in each county as basis for further industrial growth.

Exclusive Soles Age

Su'tor;A

May tae extend our sincere u.,ishes for a loToat Hol)day Season lo oilr manl friends, cxt;tomerr and suppliers, May Tour Christmas be bright ancl ),our New Year flled u,itb

Soft "

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Hqwoiiqn Theme for Blqck Bsrt Hoo-Hoo Club's Annuql Christmqs Porty Dec. lO

Swen Gummer, newly elected president of Black Bart Hoo-Hoo Club 181, has announced all in readiness for the club's big annual Christmas Party, to be held Saturday evening, December 10, in the Home Economics building at the Ukiah Fairgrounds in Ukiah. patterned after last year's smash success, the party will again feature an Hawaiian theme complete with Island decorations, roast pig and exotic refreshments.

Pete Stearns, who will chairman the affair, urges everyone to "come Hawaiian"-loud sport shirts, grass skirts or what-haveyou. Tickets are now on sale (916 per couple) and available from any of the officers and directors of Club 181. The modest tariff includes everything necessary for an evening's fun-free libations commencing at 7:00 p.m., free orchid leis which are being flown in direct from Hawaii, the banquet and an evening,s fun with the gang.

Automobile-bicycle collisions during 1958 injured 53,30O persons.

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TUUENTY'FII|E YEARS AGCD TODAY fu

Reported in The California Lumber Merchant, December Ir 1955

The F ederal Trade Commission ruled on the content and description of red cedar shingles in interstate commerce Sydney Snow, big-game hunter from Oakland, was the featured speaker at the Nov. 18 meeting in the Hotel Coit of Elast Bay Hoo-Hoo Club 39, detailing his adventures in Zululand, Somaliland and Ethiopia with movies of an elephant hunt. President Gordon Plerce appointed Mtlanit Grant chairman of the committee to distribute the annual Christmas kegs to the needy T. P. Ilogan, Jr. visited the Union Lumber Company mill at Fort Bragg in the company of Sales V.-P. D. L. Green The advertisement of White Brothers in this issue ("64 Years of Service") is illustrated with a scene of its opening in January 1.872 on Market Street next to the bore of California Street in the young City of San Francisco Porcelainfinish Port Orford Cedar, for which James L. Hall Co. is the California sales agent, has been installed in the Biltmore hotel, Los Angeles, and tl.e Royal Hawaiian hotel, Honolulu.

Arthur Twohy of the Twohy Lumber Co., Los Angeles, is believed to be the industry's only movie star. He just completed three weeks' work with Jane Withers at 2Oth-Fox Studios in Booth Tarkington's "Gentle Julia" and, before that, appeared in MGM's "Broadway Melody of 1936" and "Ah, Wilderness!" Art's hobby is collecting antique automobiles, of which he has a large number, and whenever the movie studios want an old auto they have to call

on Arthur , , Ziel & Co. has moved its hardwood import business into larger quarters at 16 California St., San Francisco The C. D. Johnson Lumber Corp. has been organized with termination of the receivership of the C. D. Johnson Lumber Co. and the Paciflc Spruce Corp. The Portland firm will maintain the Los Angeles office under R. T. Gheen and A. itr. Hethertngton, and the San Francisco office under A. B. Grlswokf Col. Wm. P. Gray, 65, died Nov. I in San Francisco, where he had bought out the Redwood City Lumber Co. in 1910 and formed the Gray-Thorning Lumber Co. He had started in the lumber and hardware business in Palo Alto in 1897.

The lumber industry was up in arms over President Roosevelt's Reciprocal Trade Treaty with Canada of Nov. 17. The National Lumber Manufacturers Assn. declared that the domestic lumber industry (particularly the West Coast) had been "sacrificed" for F DR's Canadian Treaty . . J. II. Baxter & Co. announces it will sell its new pressure-treated lumber through retail yards Franklin W. Trower, 28, who became an Oakland sportswriter after working in the lumber business, died Nov. 9. His father, Frank W. Trower. is the well-known San Francisco wholesale lumberman . . ' F'our pages of flne print in this issue are devoted to the speech of Everett C. Parker, "New Costs of Doing Business," at the annual convention of the CRLA in San Diego, Nov. 6-8 Harrlson Clark, secretary of the Douglas Fir Plpuood Assn., Tacoma, returned there from a California business trip H. R. Neel of the Diamond Springs ofrce spent three days calling on the Southland trade with Glenn Fogehnan, manager of the Los Ang:eles office of California Door Company Ed Blggs, Carl Schrieber' Andrew Foster and Hans Westberg are the committee arranging the annual Hi-Jinks of Leg:ion Lumbermen's Post 403, Dec. 13, at a location near 12th and San Pedro Sts. in L. A. They claim plenty of auto parking space will be available.

J. H. Bloedet of the Bloedel Donovan Lumber Mills, Bellingham, visited the L. A. offices, Nov. 22, to confer with iI. H. Prentice before leaving for Honolulu and the U. S. Chamber of Commerce congress. When asked about the possible effects of F'DR's new reciprocal trade treaty with Canada, Mr. Bloedel smilingly remarked, "We are ruined! But we have been ruined so many times I guess it won't hurt us to get ruined once more." . Jerome C. Grlpper, widely known in hardwood lumber circles with Gripper & Haglind, died Oct. 29 at his Pasadena home ' C. Harry \ilhite' general manager of White Brothers, believes the tremendous boom in boat building indicates a lessening of the depression. White Bros. enjoys a large business in the great yachting centers of San F'rancisco bay and southern California, and a coastwide business in boat-building hardwoods, Teak and Philippine mahogany Warner Brothers Studios is making a one-reel movie, "Tall Timber," from Calif. Redwood Assn. film.

Retail lumber dealers of the metropolitan Los Angeles area met in the Hotel Rosslyn, Nov. 19. There were 139 present to hear E. C. Parker's talk on "New Costs of Doing Business" and a message from W'. B. Greeley of the WCLA, Seattle, who said the manufacturers are going to spend some money to create business for the retailers, and that the WCLA is committed to maintain orderly distribution of lumber along with the NLMA, the N-AWLA and the NRLDA Clay Brovrrn, Northwest lumberman, attended the big game between Stanford and California at Palo Alto, Nov. 2g . . Bror G. Ilahtberg is president of The Celotex Corp. in the reorganization of the firm completed Nov. 6 Durell LeBreton' formlr San Joaquin Valley representative, is now heading the Oakland ofHce of Coos Bay Lumber Co., while Ilowa,rd Page takes the Valley route . . H. F. Ilunca,n, Reno, Nevada, writes that' although he is not now working in a lumber yard, he has read "The Merchant" from its beginning and must have a subscription'

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World's Most CompletelY Automqted Fiberboeird Mqnufocturing Focility

Opened by Celotex CorP. ql L'Anse

Ofrcial opening of The Celotex Corporation's new insulating fiberboard plant at L'Anse, Michigan, took place September 23, 24 and,25, according to Henry W. Collins, president, who said the plant, manag:ed by Franz J. Alfeis, is the world's most completely automated and mechanized fiberboard manufacturing facility. The plant has a daily capacity of 500,000 square feet of one-half inch fiberboard and will increase Celotex fiberboard production capacity about 25Vo. It produces such products as acoustical and decorative ceiling tile, insulating sheathing, insulating roof deck, and roof insulation.

To provide the plant with its daily diet of approximately 175 tons of wood, Celotex owns 185,000 acres of forest land in Baraga and surrounding counties and has perpetual timber cutting rights to an additional 57,000 acres. Through scientific forest management, these timber lands will provide a continuing supply of pulpwood, the plant's most important raw material.

A specially desigrred system of intricate, automatic controls assures production efEciency and product quality by guiding plant operations from the wood yard, where raw material arrives by train and truck, through board manufacture and final fabrication. Pneumatic controls, unique to the L'Anse plant, accurately regu-

A TR,UIY DEPENDABTE SOURCE OF SUPPTY

Quqlify producB from the world's best Mills

o Dependoble service from quofoiion io finql delivery

o Over 50 yeors experience in fhe export-import field

o Prime importers serving the wholesole lumber trode exclusively

Coll rhe Atkins, Krdll representolive neoresi you for dependoble ond occurole informqlion ond quolctions on oll imported wood producls:

late the flow of all materials used in the production of fiberboard. Charactistics of the wet board produced are varied from the low density of acoustical ceiling tile to the comparatively higher density of Strong-Wall insulating sheathing.

A dual refining system permits the mixture of different grades of wood, even allowing hardwoods and softwoods to be used simultaneously. In itself, the use of dense hardwoods, such as maple and birch, in the production of flberboard is a relatively new process. Indications are that eventually 60ck or more of total wood used at L'Anse may be dense hardwoods'

From a single plant with 34 employes, Celotex has expanded in four decades to a network of 11 plants and 17 district sales offices serving all parts of the United States. A plant in London, England' (Celotex, Ltd.) produces a wide variety of hardboard and fiber. board products.

For commercial installation, Celotex markets the well known line of Acousti-Celotex acoustical ceiling tile and suspension systems including economical fiberboard tiles, incombustible mineral fiber panels amd efrcient steel-base sound-absorbing tiles. In three plants covering important market areas across the country' the firm manufactures asphalt shingles, roll roofing and asphalt roofing felts.

Celotex is also a major manufacturer and supplier of Celo-Rok gJrpsum wall-board, sheathing, lath and plaster; mineral wool insulating blankets and Handi-Pak home insulation; insulating siding; decorative interior hardboard panels and exterior hardboard siding; and industrial fiberboard for a wide range of other applications such as packaging of delicate or irregularly shaped items and as a component of other products'

Production start-up at the L'Anse plart marked the completion of a major four-year expansion progTam. Included in the program were a $6 million gypsum products plant at Ft. Dodge, Iowa; a g3 million mineral fiber ceiling tile facility at Pittston, Pennsylvania; a new Research Center in the Chicago suburb of Des Plaines, and major modifications at the Marrero plant'

There are over 23,000 people with an annual payroll exceeding $120 million directly dependent on the forest products industries of the Redwood Region. The forest industries are aiming for perpetual production, but preventing man-caused forest fires is not their job alone everyone must work to "Keep the Redwood Region Green."

In the fabricating section of The Celotex Corpora- tion's new L'Anse, Michlgan, plant, basic fiberboard moves through a well-organized maze of equipment to be transformed into a variety of finished products such as acoustical ceiling tile, insulating sheathlng, and roof insulation. one man located in the tower (extreme right) exercises push button control over virtually all operations in this section.

AITANTA 5, GA. David B. Kitffeld 255 Eldon Dr.' N.E' Blackbum 5-0259

EFFIGIENT DISTRIBUTION WEST GCDAST LUMBER

VIA RAII OR INUCK -& TRAII^ER SHIPMENIS

old-Growth Bond-sown REDWooD from Boiock Lumber co., Monchester

old-Growth DouGtAS FIR from Spocek Bros. Lumber co., Monchester

Precision-lrimmed STUDSDouglos Fir . White Fir . Redwood

REDWOOD AIR-DRIED And KILN-DRIED

REDWOOD POSTS qnd FENCING

OFRED C. HOTMES LUMBER COMPANY O

Specializing in Mixed Shipmenfs ol Dovglas Fir & Redwood

Ukiah Office: Gil Sissons HOmesteod

2-543a

TWXI UK 57

Production & Home Offce: Fred HOLMES/Gor| FORCE P.O. Box 987 Fort Brogg, Cclif. fWX: Fort Brogg 49 Phone: YOrktown 4-4058

WholesoleOnly

Buifding Costs Rise 2o/o in 6 Monfhs

Construction costs in the United States (excluding Alaska arrd Hawaii) rose 2/o between March and Septe*mber of

this ve year, according to Myron L. Matthews, man of the Dow Buildins Cost Calculator. an F. tnls year, to L. lVlatthews, manager_editor Building_ Calculator, F. W. Dodge Corporation service. The increase is an Averese fiorrre hr"i.l Lorporatlon 'I'he an average figure based on building materials prices and hourly wage daia received ut uurrurrrg pnces ano noufly recerved from I44 metropolitan areas with other elements of cost

such.as design, taxes, insurance, money and competitive conditions.

Commenting on the construction cost rises, Mr. Matthews stated: "Costs for erecting buildings now average about 2.57 times what_ they did in-1941. Gerierally, it take;92.52 to buy and assemble as many sticks and bricks and as much concrete and steel as $1.00 did 18 years ago. This means that the 1941 building dollar has shrunk an- ave.age of 3.4 cents in purchasing power annually until now 6l of the

Arcata Ofice: Fran Holmes

VAndyke 2-3657

TWX: ARC 39

original 100 cents have faded away."

Each dollar invested in a building in 1941, Mr. Matthews po.ints out, ,has g-rown to a value ol $2.57, minus depreci- ation of at least 20/o. This leaves $2.06, a gain of $1.06 on each dollar, or a little less than an annual average ol 6Vo. The resale price of an l8-year-old building can -be either more or less than the remainder value of the sticks and bricks.

Of the two major components of construction measured (materials and labor at the site of construction), labor has again exhibited the greater strength. In the 6 months ending October 1, building material prices to builders in contractors _quantities did not change in 72 of the 144 reporting areas. Slight decreases were reported in 22 areas and in 50 areas prices rose modestly. By contrast, labor costs rose in 129 areas, decreased slightly in 5 weakly organized areas ancl remained unchanged in 10 others.

IUMBER, INDUSTRY APPROVES EXPANDED PROMOT|oN PROGRATI

Nine federated associations of the National Lumber Manufacturers Association, providing 8a/o of. the revenues for the National Wood Promotion Program, have already approved expansion of the program budg:et for 1961 by 60/o, efrective June 1, 1961, announces Eliot H. Jenkins. vice-chairman of the National Wood Promotion committee.

The expanded program was endorsed by the National Wood Promotion committee in May at San Francisco, subject to approval by federated associations subscribing 807o of the revenues.

The current prog'rarn has been based upon dues of 10c per thousand board feet of production by participating mills. The new rate \l/ill be 16c per thousand board feet with commensurate increases for associations contributing on a flat-fee basis.

"Tho enthuslastlc endorsement of the proposed program and the budget to mahe lt posslblo ls new evldence of the lurnber lndusfir's iletermlnatilon to rogaln trodltlonal markets and develop new markets," Mr. ,fenkins sald. "The deferment of the effectlve date to June 1, based on Aprll shlpments, rather than December 1, based on October shlpments, reflects current business condltlons but demonstratos conftdence ln an upewlng in the spring."

Since the National Wood Promotion Prog:ram beg'an in 1958 the total annual budget has been approximately 91,300,000. The new rate on a full-year basis will bring available funds to approximately $2,000,000.

The projected program for 1961 is weighed heavily towards expansion of the technical operations, envisioning a doubling of fleld offices from 7L to 22 and the strengthening of technical data in-

IAMB DATIDY IUilBER CO., lnc.

vestigations desigrted to provide documented substantiation of wood's superiority for specific uses. Technical field specialists of the National Lumber Manufacturers Association will be increased from the present 28 to 52.

Preliminary program planning anticipates some adjustment in advertising-merchandising and other expenditures.

Increqsed Technicol Services To fVlqrk 196l Wood Promotion

The preliminary NWPP budget for 1961 proposes an increase of nearly half-a-million dollars in funds for NLMA's Technical Services division. The money would be used to finance an expansion of NLMA's technical field staff and services,

A. B. Hood. chairman of the National Wood Promotion committee, in an open letter to the industry, pointed out that an increased field sta.ff is essential to take maximum advantage of mounting opportunities to secure g:reater markets for wood.

"The expansion of our field staff," he said, "will permit increased calls on architects and engineers, greater on-the-spot coverage of school, church and light commercial construction projects, improved liaison with lumber distributors relative to specific projects, broader participation in lumber distributor sales and training classes, increased contact with F'HA field offices and other g:overnment regional specifying and procuring agencies, and accumulation of product data and information on latest construction techniques."

The increase will enable NWPP to double its field offices and increase its technical field specialists from the present 28 to 52. Seventeen of the new staff members will be specialists in technical promotion a^rrd their employment will make it possible for field ofrces to be established in 11 new key cities throughout the country.

Tentative locations of the new field offices are Seattle, Minneapolis, Kansas City, Phoenix, Ifouston, Memphis, Detroit, Atlanta, Miami, Philadelphia and Boston. Present ofEces are in San F rancisco, Los Angeles, Denver, Dallas, Chicago, St. Louis, New Orleans, Cleveland, New York, Sanford, X'Ia., and Washington, D.C.

fn addition to the technical promotion specialists, NWPP will augment its staff with three new building code specialists, bringing

Los Angeles offico gtrls of Weyerhaeuser Company prepa,rlng to erect Chrisbnas decoratlons. Tho beauttful Della Robbia holtday wreath was secured from tho Boys Republlc at Chino, & nonprofit-non-sectariam, privately supported school organlzed a halfcentury ago for the rehabtlltatlon of deservlng boys with adjustment problems. Plctured here preparlng for the gala holiilay season are (left to rlght) Maxlmo O'NelI, Sallyo Blssell, Phyliss Caldwell and Myrtlo Patmore, Mlss Blssell fu presldent of Los Angele,s Hoo-Hoo-Ette Club No. I and the glrls wtll bo featured in the Christma^s sectlon of the \ileyerhaeusor Company house magazlne.

the total to 13; double its fire insurance staff from 2 to 4, and add one man each in engineering and technical writing speeialists.

Building-code men are presently assigned in Washington, San Francisco, Los Angeles, Chicago, New Orleans, New York and Sanfard, Fla. The new code men probably will work from offices in Seattle, St. Louis and Atlanta.

The plan calls for two new fire-insurance specialists to be assigrted to San Francisco and Chicago in support of the two presently assigned to Washington, D.C.

The eng"ineering and technical writing personnel will strengthen present staffs at headquarters in Washington.

Hood pointed out that, in addition to augmenting the field sta^ff and strengthening technical personnel at NWPp headquarters, funds in the 1961 budget are proposed f.or a 36c/6 increase in technical and engineering literature, a 34Vo increase in educational activities and exhibits, and a 58/6 increase in technical market and data development studies.

Flinrkote Reports 3rd Gluorter Results

Operating results of The Flintkote Company in the third quarter of this year showed "an improvement in trend" but the general state of the national economy "has not been conducive to obtaining the full results anticipated," said I. J. Harvey, Jr., chairman of the board and chief executive officer.

In an interim statement to stockholders, F'lintkote reported net sales for the three months ended Sept. 30 amounting to 973,059,499, compared with $72,824,334 in the corresponding period a year ago. Net income for the latest quarter totaled 95,185,041. !'or the second quarter of this year, l'lintkote had previously reported net sales of $65,893,259 and net income of 94,197,337.

Net sales for the nine months ended Sept. 30 this year aggre- gated $192,255,237, compared with $192,550,488 in the comparable period last year.

In his letter to stockholders, Mr. Harvey emphasized the possible future impact on earnings as a result of Federal legislative action and a recent Supreme Court decision affecting the tax structure of the cement industry, in which Flintkote has a sizeable stake.

(Tell them Aou salD it in The California Lumber Merchant)

lumber Deqlers' "Proiecr A" Progrqm To Combqt Home-Repoir Gyps

One-thousand lumber and building materials dealers, working through their national trade association, have developed a program to encourage homeowners to increase the value and "livability" of their homes, and at the same time guide them to reputable home-improvement specialists.

It is the belief of the dealers that every homeowner has some project already in mind, whether it be kitchen remodeling, adding a room, finishing a basement or attic, or what not. Hence, the catchline for the program is "Project ,A'."

"Of the lifty-million homes in this country, forty-million are in need of repair," according to Paul V. DeVille, president of the Nati,onal Retail Lumber Dealers Association. He pointed out that the huge business potential offered by the home-improvement maiket has attlacted a "horde o{

-'lppr"cioiion

We

F. White, president

Ncrtionol Forest Timber Cut crt Record High

Under more intensive multiple-use management, timber cut on the National Forests jumped a billion board feet during fiscal year 1960, bringing the total harvest to a new high, announces the U.S. Department of Agriculture.

Field ofrces of USDA's l'orest Service reported a cut of 9% billion board feet of timber with a value of almost $148 million. This compares with a cut of 8% billion board feet in fiscal year 1959 with a value of $114 million. Until 1959 the previous high was a harvest of 7 billion board feet in 1957, The 9% board feet cut from National l'orests represents l47o of the total sawtimber harvested for the entire Nation.

The Forest Service aJso sold more timber in fiscal year 1960, reporting an increase of 30oZ over 1959' This will be reflected in future harvests. Most of the increase is attributed to a long-term sale of 3 billion board feet of pulpwood in the Southwest.

This sale, the largest ever made outside Alaska, will mean an important new industry for that region. It will supply a new paper mill, producing a daily capacity of 150 tons of kraft paper and 210 tons of newsprint, and will provide additional jobs. The timber will come from the Colorado Plateau of Arizona and New Mexico in the Kaibab, Coconino, Sitgreaves, Apache, Tonto, and Cibola National Forests.

The sustained-yield volume of timber provided by these public forests has increased sharply in the last decade, under itepped-up, multiple-use management and rising demands for timber. With the new development plan, the Program for the National X'orests, the cut of timber from these lands is expected to go up steadily to an ultimate annual harvest of some 20 billion board feet by the year 2,000'

untrained, unskilled and unscrupulous gyp artists selling everything from furnaces to roof repairs to prey on unwary homeowners."

Mr. DeVille explained that the rash of publicity given to the swindles put over by these fly-by-night operators has had a marked effect on the home-modernization business in many areas, and it has caused many homeowners to cancel or postpone planned projects. The main purpose of the lumbei uttd buildittg materials dealers' program is to stimulate interest in remodeling by guiding homeowners to capable, reliable building materials showrooms where they can get everything they need in the way of-advice, service and Hnancing, as iryell is the actual materials to be used in the iob.

' The backbone of the program will be local newspaper advertising, but to give it national con-tinuity, major consumer magazlnes *til also be used. Additional material for local use i! also being developed and wilt be made available through local lumbei and building materials dealers.

Itrlnevltte explained that the "Project A" program is one of tl-re most imbitious campaigns ever undertaken in the retail lumber industry, but he also pointed out that i{ the American homeowner is to get satisfactory moclernization work at reasonable cost, he must be kept informed as to where he mttst go to get helP.

A Scholarship at the University of California, School of Forestry, is established in the name of our Customers.

are grateful for your Cooperation which makes this Gift possible.

Unired Stotes Plywood Gontrqcts For Plywood From Guqtemqlq

United States Plywood Corp. will market the entire exportable surplus of the output of the only plywood manufacturer in Guatemala, under terms of a ten-year contract announced by Monroe \\r. Pollack, United States Plywood vice-president in charge of sales. The Guatemalan firm is called Industria de Madera "Las Quebradas," which currently operates one plywood mill about 17 miles from Porto Barrios and a veneer mill in Porto Barrios. The veneer mill will be converted into a plywood plant with United States Plywood assistance, said Mr. Pollack.

He said United States Plywood will receive an assurecl supply of several beautiful tropical woods which are gaining warm acceptance in this country. Principal one, he said, is Banak, a dark red hardwood with a highly figured grain which makes a very decorative prefinished wall panel.

Mqnufocturers

To Our Manv California lriends 9,ou6on'8 @ttettnqg from MroroRD ConpoRATIoN

mcnufoclurerr of Kiln Dried Douglor Fir White Fil o Ponderoso Pine Sugor Pine o lncenre Ccdor

HPI Holds l9th Annuol Foll Meeting

The 19th annual I'all meeting of the Hardwood Plywood Insti- tute was held October 6 a^nd 7 at the Dinkler Plaza hotel in Atlanta, Georgia. Carl D. Wheeler, Georgia-Paciflc Corporation, aJrd president of the Institute, presided at the meeting. There were over 90 hardwood producers and their wives from aJl over the United States attending the meeting. There were also three Canadian and one Panamanian hardwood plywood manufacturers at the meeting. The board of directors approved two new members.

At the general membership meeting', Loren Dorman of the National Lumber Manufacturers Association, Washington, D.C., covered the expanded 1961 program of the National Wood Promotion Program which had been endorsed by HPI. A 1961 HPI program was considered along with an evaluation of past HPI activities. Regional and product meetings will be emphasized in 1961.

Tinsley Rucker, president of the Dixon-Powdermaker F urniture Company, Jacksonville, Florida, and newly elected president of the National Association of Furniture Manufacturers, spoke at the I'riday luncheon. E. Sigurd Johnson, professor of Furniture Manu-

facturing, North Carolina State College, Raleigh, addressed the convention Friday afternoon regarding plywood production around the world and his observations made this summer of the Japanese hardwood plywood industry.

E. H. Gatewood, executive vice-president, Fine Hardwoods Association, discussed the new FHA-sponsored "Finishield Process" and was assisted by H. L Watson of the Aluminum Company of America. Many members of HPI will make this pl5rwood for the furniture manufacturers and many of the manufacturers of finish have had their "F inishield" samples tested in the HPI laboratory in Arlington, Virginia.

S. M. Nickey of Nickey Brothers, Inc., Memphis, Tennessee, led a panel discussion on core stock, and D. H. Gott, Weyerhaeuser Company, Marshfield, Wisconsin, described the activities of his compalry in the field of "fire-retardant plywood."

Guests enjoyed the President's reception honoring President and Mrs. Carl Wheeler with a bufiet dinner and dance. The 1961 Spring membership meeting of the Institute will be held Thursday and F riday, March 9 and 10, at the Shoreham hotel in Washington, D.C.

Members Weslern Pine Assn., West Coost Lumbermen's Assn. ond West Coosl Bureou of Lumber Grodes ond Inspecfion

PAT]L WRIGHT LUMBER SALES

WHOLESALE

Products of the Woods . . From Better Manufacturers . . via Direct Shipment

Don't Overlook the Advantages of Mixed Cars from MEDFORD CORPORATION"Let Us Tell You About lt" TRiangle 7-3088

"Morc than a QuartarQentury Erpetience Matketing Western Fotest Prcducts"

'Dynomics of Disrribution' Shows Prqctices in BuildingMqteriqls

The Producers' Council study of the building industry's distribution practices-titled "dynamics of Distribution"has stirred up a lot of interest among manufacturers, middlemen and other trade elements. The publication is part of the Council's continuing examination of a major industry problem-whether or not methods of marketing are keeping pace with research and production advances in building materials. And, if not, how they can be brought up to date.

In "Dynamics of Distribution" two marketing authorities list three major distribution problem areas as a result of their research: (1) coordinating control of the distribuiion channel from manufacturer to market; (2) pinpointing the people who make final product decisions and brand choices,

and (3) getti hensive data on which to base ana (J) gettlng more comprehensrve to base potentials, quotas, sales budgets, etc., both in prior planning and follow-up evaluation.

To compile their reoort. f report, Drs. Reavis Cox (president, can Marketins Association) and Charles Goodman American Marketing of the Wharton School of Finance and Commerce interviewed over 50 producers of a variety of product lines. Copies are still available in limited quantities. Request from: Dynamics of Distribution, Producers' Council, 2029 K Street, N.W., Washington, D.C.

Blqme Congress for Smoll-Business Mortolity

(Continued from Page 20) vestment from confiscatory taxation, while sharing the risks on a more integrated basis."

He emphasized that the desire of these men to flnd a haven in larger corporations does not reflect any wish to lay down their managerial burdens, "nor to lose their identities in an impersonal superstructure of professional management specialists."

On the contrary, he declared, "they have chosen to follow this course because they want to salvage enough from their properties to maintain them through their declining years at a reasonable standard of living to which they raised themselves with their own sweat and toil."

Calling attention to Government anti-trust activities which portray large corporations as viUains, driving small private management to the wall, McHugh said, ,.The real villains are those who would vote for such legislation which drives the aging independent businessman to seek out a business merger so that he may realize, in his old age, some of the fruits of his labors."

The new Congress, he asserted, "must face up to the destruction of the independent businessman through unthinking legislation of the past and must re-establish the incentives for personal productivity and the right of private property.

"If it fails to do so, the free enterprise system, which built this nation, will perish and the philosophy of the very systems we are now fighting will have taken over America without a shot having been fired."

1960 Lumber Exports Increose But lmports Are Below 1959

Lumber exports from the United States in the first half of 1960 amounted to 452,910,000 board feet, an increase ot 26/o over firsthalf 1959 exports, while imports were down 3.6/o to 1,9{1,964,000 board feet, the F'orest Products Division, Business and Defense Services Administration, U.S. Department of Commerce, reported.

The export increase and the import decrease were registered in both hardwood and softwood, the Division said, in a compilation of statistics from the Bureau of the Census.

Softwood lumber exports of 361,544,000 feet were 34/o greater than for the comparable period of 1959. Douglas fir showed the largest-lncrease (587o), from 131,325,000 feet in 1959 to 207,606,000 feet in 1960. Southern pine increased 38Vo ftom 35,081,000 feet to 48,54?,000. Other softwoods increased only slightly, from 103,463,000 feet to 105,391,000 feet. However, substantial chanS:es

$eugon'B @teetings

occurred in individual species. Spmce, hemlock, and redwood showed heavy gains, while ponderosa pine dropped more than iOVo.

Hardwood lumber exports increased 6Vo from 56,480,000 feet in 1959 to 59,864,000 feet in 1960. Exports of railroad ties increased about 30/o in the 1960 period, from 14,674,000 feet to 19,033,000 feet. Hardwood flooring declirled about 43Vo from 12,787,000 feet in 1959 to 7,337.000 in 1960.

With the exception of Canada, where there was a 20/6 decline, exports to most of the major markets increased during 1960 compared with 1959. Areawise, the greatest percentage increase occurred in exports to t}te African countries, which amounted to approximately \56Vo-from 13,787,000 feet in 1959 to 35,273,000 in 1960.

Softwood imports of 1,796,136,000 feet were about 47o below the previous year. Imports of Douglas fir, pine, and hemlock all declined, but there were increases in spruce, and other fir, and other softwoods.

Hardwood lumber imports declined approximately 4/o fuom 147,693,000 to t41,752,000 board feet. Philippine type hardwoods, birch, beech, and maple lumber declined, while mahogany and other hardwoods showed increases.

Hardwood flooring imports declined 23/o fuom 2,823,000 to 2,177,000 feet, and railway lies 4Vo from 1,980,000 to 1,899,000 feet during that period.

Of the total decline of 71,248,000 board feet in lumber imports, all but a fraction was accounted for by decreased imports from Canada. which amounted to 64,478,000 feet. Declines also occuned in irriports from Japan, Mexico, and the Philippine Republic. Brazil, Colombia and Nicaragua registered increases.

The statistics were compiled from Bureau of the Census foreign trade reports. Additional details are available from the X'orest Products Division.

Ed Fountqln, tr., Now Reody to Cqll on Reioil Lumber Decrlers

Ed l'ountain, Jr., of the Ed F ountain Lumber Co., Los Angeles, has completed his basic training in lumber and, starting' next month, will call on all retail lumber dealers in the Southern Califcrnia territory. Young: Ed has been with the wholesale firm for more than a year, since he completed his military service following

25lO Hyde Pqrk Boulevqrd Los Angeles 43, Colifornio Teletype tA 819

srNcE t9r4

AAAERICAN HARDWOOD CO.

I9OO

tOS

graduation from the Ifniversity of Southern California. During his four years at U.S.C., he majored in economics and was active in fraternaf and social affairs on the campus. He plans to make wholesale lumber distribution his career and will start by meeting the retail dealers-one at a time.

WPA Grode-Stomp Symbol Promoted As'Brond'

A lumber brand common to a gteat volume of sheathing and framing' lumber is pinpointed in a "brand-promotion" leaflet just published by the Western Pine Association. The brand is the "WPA" in a circle, and is a part of official Association grade stamps applied to much of the non-finish lumber manufactured by mills in the Western Pine region.

Grade stamps are assigned to mills for use only by graders approved by the Association grading bureau. The grading quality of the lumber so stamped-quality control-is one of the points listed in the brand promotion leaflet.

Other points covered include quality manufacture, availability, seasoning as ordered and species selection.

The folder was desigled for use by mills, wholesalers and retailers in carrying the quality messag:e to other segments of the lumber supply and building trades. It is 312x7 inches in folded size, with imprint space provided on the back.

Single copies of the leaflet (No. 442) may be obtained by writing the Western Pine Association, 510 Yeon Building, Portland 4, Oregon. Quantity rates for the low-cost, two-color folder are available on request.

Rfchmond 9-4235

The'Christmqs Spirit' ls Still There But the Spirits Should Be Livelier

Oakland Hoo-IIoo Club 39 will put a new wrinkle into its annual Christmas Party, scheduled for the evening of December 19 at the Claremont hotel, according to Chairman F'rank Timmers. Instead of hosting 25 boys from the Oakland Boys Club as in previous years, the club will make a substantial donation to the California School for the Deaf in Berkeley, with the funds specifically earmarked to purchase Christmas presents for only the children from the more needy families.

Because the school is recessed on December 16 for the holidays, the Club 39 party \rill be for the "big boys" only, but there'll still be a Santa, good cheer and after-dinner entertainment. Elveryone attending is requested to bring an "idiot" present costing not over $1.50 for what promises to be a hilarious exchange of "gifts."

5,OOO Acres of Timber Sold ro U.S. Plywood

More than 100 million board feet of standing timber has been acquired by United States Plywood Corporation from Stebco, Inc., an Oregon corporation. The dollar figure involved in the 5,000-acre transaction was not disclosed.

Gene C. Brewer, U.S. Plywood president, said that much of the timber would serve a:r a raw-material source for the company's Willamina, Oregon, plywood plant, one of flve operated by the company in that state. The purchase supplements the more than three billion feet of timber the company now owns or controls in Oregon.

thankful independence and the together interdependence

that made it possible

people, places and producfs . . .

Owens-Cornlng Flbergla,s Executlve Appolntments

Santa Clara, Calif.-F our appointments to the executive staff of the Marketing Organization, Pacific Coast Division, Owens-Corning' Fiberglas, are announced by J. H. Thomas, vice-president and division general manag:er. Fred L. Purtill has been named marketing manager. Robert M. Meecha^n has been named manager of engineering and industrial' sales. Richard L. Warfleld has been named manager, roofing materials sales, and Edward H. McKee has been named merchandising manag'er. Mr. McKee will be responsible for all Pacific Coast Division advertising, merchandising:, and publicity. He has been with Owens-Corning since 1957 with assignments in sales and advertising previous to his transfer to Santa Clara from Toledo.

Bullding L.A. Marketpla,ce Is Alm of Chamber

A 10,000-card file cabinet standing in the domestic trade department of the Los Angeles Chamber of Commerce has helped build Southern California into one of the top industrial areas of the nation. Engineers and buyers in search of products or sewices refer to the flle over 6,000 times a year. The file is the brainchild of the Chamber's manufacturers' ag:ents and distributors committee headed by F red Warren. The continuing: work of this committee, explains Warren, necessitates "legislative studies and actions, presentation of marketing clinics, studies of the local market and periodic meetings to alert agents and distributors as to opportunities to sell Los Ang'eles area products."

Weyerhaeuser Ups Gaoth Wlth Rtlco Dlvislon

Dale L. Geath has been named vice-president-manager of Rilco division, announces George L. Weyerhaeuser, vice-president of Weyerhaeuser Company's lumber, pl5rwood and timberland group. Gaeth will replace J. P. Weyerhaeuser IIf, who recently assumed management of the company's new Roddis division. Rilco is a manufacturer of glue-laminated wood products at Albert Lea, Minn., and Cottage Grove, Ore. Gaeth has served with Western Plastics Corp. of Tacoma; Fryer-Knowles, a Seattle applicating firm, and with Astoria Spruce Corp. and A. O. Smith Co.

Southwest Name6 Four to Top Posts

Phoenix-Organization of the company into four major groups and the naming'of four top-echelon executives is announced by J. B. Edens, president of Southwest Forest Industries, Inc. The four operations will be Administration, Wood Products Group, Paper Products Group, and the Transportation Group. Each group will be headed by an executive vice-president. Named to filI the four spots are: P. C. Gaffney, Administration; E. L. Quirk, Wood Products Group; R. E. Baker, Paper Products Group, and S. E. Mounes, Transportation Group.

Ehlnger to Manage llines' Oregon Sawmlll

Charles M. Hines, president of the Edward Hines Lumber Co., announces the appointment of Paul F. Ehinger as general manager of the Hines Westflr, Oregon, sawmill and plywood plant. Ehinger is on the Board of the Oregon Logging Congress and the Pacific Logging Congress, chairman of the Public Timber Sales committee of the Industrial Forestry Association, and a member of the Society of American F'oresters.

Personnel ot the recently opened new oakland office of Independent Building Materials Co., here taking a moment off from the Northern Californla action, are (left to right) Margarle Vadnais, secretary, and the veteran lumbermen Ed French and Jack Crane.

I Full Line of rhe Highest Quolity I of ALL Hordwoodsr ctnd Mointain Complefe Representotion in the Field in Order to Properly Service Your Accounl

Our lcrge timber resources ond lhoroughly modern plonts enqble you to get rhe lumber you wont when you wonl it.

Stondord lumber items, mouldings, cut stock, glued ponels, interior frim, window ond door fromes, venetion blind slots ond furniture ports.

Experi finger iointing Fost service on mixed cors.

Weslsrn Pine Associotion West Coost Lumbermen's Associqlion Ponderoso Pine Woodwork

The Associotions Are Wotchdogging the Industry for YOU

GOOD BUSINESS

By RoIf I). Glerum, West Coast Lumbermon's Associetion

There are few recluses or hermits in the world today. Man has always been a joiner, in most instances on a voluntary basis. Sociologists say it is because man is gregarious by nature. Militarists say it is for purposes of protection. Psychologists say it is to give one a feeling of belonging.

Active association members today say it is simply g:ood business'

A trade association is formed to do for its members those things which individual operators, no matter trow large, cannot do for themselves, In the West Coast lumber industry, the problems are ma,ny. In today's dynamic and highly competitive economy, manufacturers of West Coast species are faced with countless new and synthetic basic building materials; state and federal regulations are pouring out of capitol buildings all over the country at an alarming rate; shipping rates to major markets, unless kept competitive, can mean the difference between profit and loss.

Perhaps the best way to explaln the functlons of the West Coast Lumbermen's Assoclation ls break lt ilown lnto lts sevora,l departments, each ono heeded by a speclallst tn hts partlcula,r ffeltl.

The biggest chunk of the Association's yearly revenue goes into national advertising and promotion. This includes full-page ads in national shelter magazines and trade journals, plus dozens of different promotion brochures and booklets, distributed free to consumers, architects, retailers, builders, fanners anrd teachers.

When the F HA announced its gtade-stamping requirement, the

Association immediately undertook a crash advertising and promotion program to ensure full and proper use of the industry's production.

The Assoclation spent $60,000 on this project alone in the first three months of 1960, and lt patd off to the benefit of all lumber producors ln the Douglas ffr roglon.

The sale of "Utility" gtade lumber stayed at a healthy level, and a major depression in that market is nowhere in sight today.

Each yea,r, approxlma,tely 30,000 retall lumber dea,lers recelve a ma,lllng offerlng them a, wlde varlet5r of free merchandlslng aids dlreoted toward tho housewlfe, tho bullder, the farmer or the architect.

In addition to brochures and pamphlets, the Promotion Department has produced three color and sound motion pictures, for showing to schools, businessmen's meetings and service clubs all over the nation.

Working closely with the Advertising and Promotion department is the Technical Service department, sta^tred by licensed engineers schooled in the use and function of wood in engineered construction. This department is in constant contact with tr'HA, VA and building code officials throughout the country, keeping watch on lumber legislation and its effect on the use of West Coast species. Lumber cannot be sold in an area where its use is forbidden by law.

The Technical Service department has produced the nationally known Dougtas Flr Use Boo\ a specification "Bible" so far as architects and eng'ineers are concerned. Association engineers also work closely with the Forest Products Laboratory in Madison, Wisconsin, in matters of wood research and desiS:n, to get the best possible ratings for West Coast lumber and thus extend its markets.

It is a primary duty of the Association's Tra.frc department to keep West Coast freight rates competitive with those of other areas. For example, today's freight rate on lumber from Eureka to Chicago is $1.40 per hundredweight' It would be $1.73 per hundredweight if it werd not for WCLA's traffic department and other Western traffic groups working with the nation's railroads to keep fair and competitive rates in effect for lumber shipping.

The Association's Public Relations department keeps the names and uses of West Coast lumber in front of the public through a free news service mailing to newspapers, radio and television stations throughout the countrY.

Daily newspapers with a circulation totaling 46,000'000 receive copy plus black-and-white and color photographs for use by their home editors to show their readers unique and attractive ways to use West Coast wood. More than 3,100 weekly newspapers and magazine supplements receive a similar mailing, as do 1'100 TV and radio stations.

The fact that editors and broadcasters regularly use these features is borne out by the countless clippings received by WCLA headquarters in Portland.

The Association maintains an Insurance department to assist member mills on individual or industry problems of fire insurance' The department serves as the insurance watchdog of the lumber industry, aJxd cooperates with insurance groups all over the country to establish reasonable premium rates on wood structures.

Statistics are a major weapon in the lumber industry's battle for favorable legislation by the l'ederal government, the Interstate Commerce Commission and state governments. Without these figures, which are gathered by the Association, no effective presentations on issues deeply a.frecting the lumber industry eould be made to legislative and reg:ulatory bodies.

Teachers and students alike receive instructional and informative material on lumber in general and West Coast wood in particular from the Eiducation department. F'or the students, from elementary through college, the Association produces literature and audio-visual aids to instruct pupils in forestry, conservation, wood useage and even home constmction.

TWo highspots of the educational proS:ram are the more than 500,000 copies of the Association's elementary reader, "Happy

9nD T8rest Uffiisbes tor tW fr.t$

ptur

$tunUur! lLumber @ompilny, llnt.

5UGAR PINE INCENSE

CEDAR

8733 Sunset Blvd.

Los Angeles 46, Co,lii.

Oleqnder 5-7151

Since l9Ol

PONDEROSA PINE WHITE FIR

Town & Country Villoge

Pqlo Alto, Colifornicr

DAvenport 6-969

Representing Pickering Lumber Corp. snd West Side Lumber Co. and other Refiobfe Sources

Llttle Handsaw," which have been distributed to grade-school children nation-wide, aJId the new full color filmstrip, ..The Story of Wost Coast Lumber." This latter item has found immediate aCceptance in 15,000 school libraries and classrooms from coast to coast.

The Education department actively participates in local conservation activities with teacher workshops, demonstrating that lumber comes from a renewable resource. and will be forever available as a building material.

WCLA helps support the National Lumber Manufacturers Association, headquartered in Washington, D.C., which is composed of 16 regional associations, each a specialist in its species. The NLMA devotes most of its time a.rtd money to building code work, to protect the interests of lumber in every city and town in the U.S. Other important activities of the National include the promotion and advertising of wood in general, the monitoring of all federal legislation affecting lumber and the coordination and presenta- tion of problems dealing with the national lumber picture as a whole.

The increasing perplexities of doing business today make it nec_ essary to have a voice in the national picture-to make it possible to speak to 40,000,000 consumers at a time or to address Congress or official agencies on one or more of the numerous problemJfac_ ing the industry. Any company, no matter how small. can make itself heard through active participation in a trade association.

Association membership is not free. But neither is insurance. labor, maintenance or supplies. The Association brings these things to all its members-insurance against competing building prod_ ucts and lumber species; the labor involved in producing anO dis_ tributing the West Coast lumber message to the people of Amer- ica; the maintenance of West Coast shipping rates and Eastern lumber markets; and finally the supplies of thousands of brochures. fllmstrips, technical bulletins and newspapers stories and pictures distributed yearly to lumber users and speciflers.

These are things one buys with an Association membershio. As we say, it's simply good business.

(Tell

PICKERING LUMBER CORPORATION

INCENSE CEDAR

fWX: SONORA ll6-U

Phone: (Sonorq) JEfierson 2-7141

(Tuolumne) WAlnut 8-4213

them gou sau it in The Cali.fornin Lurnber iulerclnnt)

WHOLESALE FOREST PRODUCTS

IEtl BEN &ilH"

Seitz, Chichester, Worren Figure in Blue Diomond Co. Monogement Chonges

Recent management changes in the wholesale division of Blue Diamond Company, a division of the Flintkote Company, are announced by Leonard W. Ross, vicepresident, sales.

William L. Seitz has been appointed products promotion manag:er. Seitz has been closely associated with the building material trades in his area since 1931. He joined the Blue Diamond sales force in 1951 and has progressively assumed greater responsibilities in the company's merchandising program.

William E. Chichester has been appointed Southern district sales manager. Chichester has been with Blue Diamond since 1938 and opened the company's Northern district sales office in 1953. Since that time he has remained in the San Francisco area in the capacity of Northern district sales man-

ager.

James W. Warren will assume Chichester's duties in the Bay area. Warren started with the company in 1950. He was transferred to the Northern office in 1953 and has been assistant sales manager of the Northern district since 1958.

The business and private careers of the three men are strikingly parallel. Each is a university graduate, all have service rec' ords in the armed forces of World War II, and each boasts a family consisting of one son and one daug'hter.

Harold S. "Jeff" Dillon, sales manager, wholesale division, stated that the appointments reflect the company's continued expansion and will materially beneflt the maintenance of Blue Diamond's growing position in market coverage, new product lines and customer services.

Depicting the manuJacture and utilization of hardboard, this display is now a Dermanent feature of the famed Gallery of Trees exhibit in Portland, oregon. Sponsored by the American Hardboard Association, the display will have been viewed by an estimated 150,000 visitors this year, according to Thorton T. Munger, exhibit committee chai rman.

The display, in addition to listing the ten member companies of the Association, depicts a typical hardboard manufacturing process noting, in particular, the detailed attention devoted to quality control. In recent years, through expanded research programs, member companies of the Association have developed many new hardboard Droducts. Small panels of the new surface textures are handsomely mounted in the center of the display.

The Ga I I e ry of Trees, housed in "the world's largest log cabin"-built in

William L. SEITZ

william CHICHESIER James W, WARREI{

1905 for poriland,s Lewis and Clark Centennial-is a comprehensive museum of torestrv in the Pacific Northwesf. Main feature of

the cathedral-like interior is 52 massive Douglas fir trunks, each containing enough lumber to build an average size house. Recent-

ly, a Pioneer Logging Museum was added to the landmark, which includes 31 individual forestry displays.

8261 San leandro St.,(|akland 21 Phone L0ckhaven 8'3284

PRODACTS of PR0GfuESS

No doubt obour it, MooRE MoDERN i^ETHODS hove mode lumber-drying focilities o most profitoble investment for 1ny m!ll, regordless of size or drying requirement. Moore Cross-Circulofion Kilns-products of the progress which hos generoted from modern methods-ore so perfected thot lumber drying is sofer, more economicol ond more profitoble thon ever before! Why not osk o Moore Engineer qbout kiln designs which could put on end to your drying problem. you con expect o prompt replyt

Moonu Dny Krlr Coupany

Moore Cross-Circulotion Kilns ot Plocerville lumber Compcny, Plocerville, Colif,

Single Unit Retoil Stores RePort

Single-unit retail establishments of the United States accounted for $132.4 billion, or 66/o, of the nation's $200 billion retail sales total in 1958, according to the Census of Business advance sunmary report, Retell Trade, BC58 (Z)-RS 3' Xlm Slze, issued November 18, 1960, by the Bureau of the Census, IJ.S. Department of Commerce. The annual payroll of the 1,605'590 single-unit retail establishments enumerated in 1958 approximated $13.4 billion' and paid employes numbered 4,977,797 in the workweek ended nearest November 15 of that year.

Multiunit retail establishments numbered L82,735 in 1958 and recorded sales of $67.2 billion, or 347o of the national retail total' The payroll of these establishments for the entire year amounted to $8.2 billion, and paid employes during the workweek ended nearest November 15 numbered 2,933,284. Of the multiunit establishments enumerated in 1958, 50,228 were operated by flrms having 101 or more establishment multiunits.

Among the various kinds of businesses covered by the advance summary report, the single-unit establishments accounted for the

major portion of sales in lumber yards and gasoline service stations. Single-unit establishments in lumber yards accounted for sales of 94.1 biilion of the total sales of $5.5 billion, or 747o of the total sales.

Homer T. Hoyword Lumber Co. Opens New Morro Boy Showroom-Wqrehouse

The Homer T, Hayrvard Lumber Co. previewed its brand-new Morro Bay showroom and yard with a mid-November grand opening. The new installation, which replaces Hayward Lumber's old Morro Bay operation, was planned from the ground-up by Homer M. Hayward a^rrd Morro Bay manager Jim Froggatt, both of whom visited practically all the leading retail yards in California gathering merchandising ideas and planning details for the new operation,

Located on a 5.8-acre tract of land, the 8,000-sq.-ft. showroom is of post-and-beam construction and serves as both showroom and warehouse,

people, places and producfs . . ,

Slmpson Consolidates Operations

Consolidation and reorganization of Simpson Timber Company operations throughout Washington, Oregon and California is announced by Thos. F. Gleed, president. Under the new arrange- ment, operating companies formerly known as Simpson Redwood Company, Simpson Logging Company and Simpson Engineered Wood Products Company all will be known as Simpson Timber Company. Manufacturing, marketing and timber management op- erations will be classifled by departments administered in Seatile and by product divisions administered in the operating areas. personnel realig'nment includes the appointment of Gilbert L. Oswald, Arcata, California, to the new position of vice-president, manufacturing; John L. Robins, general mamager of the marketing department, and Starr W. Reed as g'eneral manager of the timberland department. H. W. McClary assumes new responsibilities as vicepresident in charge of plywood and door manufacturing with offices in Shelton, Washington. Other division personnel announcements include Woodrow Johnson as m:rnag:er of the insulating board division and H. A. Ahlskog'as manager of the flr and hemlock sawmills division in Shelton; James Perry as manager of the redwood manufacturing division and Byrne Manson as director of the engineering' division, Arcata; and W. A. McKenzie as manager of the engineered wood products division in Portland, Oregon. Central offices were recently moved to the 20th floor of Seatfle's new Washington Building.

George Long Retiring From Weyerha,euser

Tacoma, Wash.-Robert W. Boyd, controller for Weyerhaeuser Company, was elected corporate secretary at a meeting of the company's board of directors, November 17, announces Norton Clapp, president. He will continue as controller with the title secretary-controller. He replaces George S. Long, Jr., secretary since 1945, who will retire December 31.

Long, the retiring secretary, is the son of George S. Long, Weyerhaeuser's first general manager. A native of Eau Claire, Wisconsin, he began his career with Weyerhaeuser in the woods where he worked as a packer for a cruising party and later as a fire warden and compassman. IIe joined the Tacoma office stafr in 1919, following World War I duty in France, and was elected assistant secretary in 1928. Since last June he has served as president of Weyerhaeuser Company F oundation. He is also a director of the Chehalis Western Railroad Company, Mountain Development Company, and Weyerhaeuser Ilawaiian Company, and has served as an ofrcer of numerous civic, industry, and forestry associations.

Commerclal Steel And Supply Adds Salesmen

In line with its recently inaugurated expansion program, Commercial Steel And Supply amnounces the appointment of three new members to its sales sta"ff. Al Lewis, formerly with pioneer Flintkote, will cover the Orange County territory. Joe Ney, Jr., formerly with Blue Diamond Company, will cover the beach cities. Hy Ogulnick, formerly with Clonick Steel Co. of Chicago, w.ill cover the Long Beach and central Los Ang'eles territory, Al Winters will remain in the Valley Territory which he has covered for twelve years. Earl Robinson, well-known in the Pasadena area, will cover the northeast district. Commercial Steel And Supply, in addition to its large stock inventories of nails, wire products, and allied steel products, now carries a complete inventory of Kaiser insulation materials and Gering polyethylene sheeting materials. Immediate plans of the f,rm are to broaden and diversify its line of building material items.

Tom Palmer Retires From

Ifardwa,re

New Britain, Conn.-Thomas H. Palmer, AHC, widely known in builders' hardware marketing, has retired at the age of 72. His entire career, spanning' more than half-a-century, was spent with The American l{ardware Corporation's Russell & Errvin division. In 1903, Palmer began work as a g3-a-week office boy in the firm's Brooklyn office. During the next 57 years he covered every state in the country as a sales executive. He plans to return to California, where for many years he headed Russwin's San Francisco office. He will live in Glendale. Mr. Palmer has two sons and three grandchildren, also living in California.

Crovr'n Zellerbach Starts New Sawmill

Portland, Oregon (Special)-Crown Zellerbach Corporation Nov. 17 took another step in its program to increase the scope and variety of its Pacific Northwest forest products lines with the startup of the company's modern new Columbia City, Oregon, sawmill, located 30 miles north of Portland. It has a daily cutting capacity of 220,000 board feet of Douglas flr dimension lumber on a two-shift basis.

Edirh

Uniform Sticking on Our Aulomqtic Sticker Sort to length; WidthThickness on Our Sorting Toble

Air DryingCovered Storoge

Cor Looding ond Unlooding

Tollying ond Inspection

Speciolists in Kiln Drying Hordwood ond Softwood Lumber

Adioceni to the Freewoys ond All Southern Colifornio Cities

DovYney ](iln crnd Millingl Go-

The Rossmon Runner'UPs Gqve the Whole Leogue Rough Run for Pennqnt

A banner proclaiming the accomplishment of the Peck Park-Rossman Lumber baseball team, which won the second-spot in 1960 city-wide Junior National Leag'ue competition, was presented October 27 to f,'rode B. Kilstofte, president of the Rossman Mill and Lumber Company, Wilmington, which sponsored the squad. The banner was presented to President Kilstofte by Ralph Borrelli, supervisor of special events in the Los Angeles City Recreation and Park Department, at a meeting of the City Recreation and Park Commission, of which Kilstofte is a member.

On its road to the runner-up spot in the city-wide meet, the Rossman Lumber team won the Peck Park Playground Junior National League Championship and then captured the Harbor District crown, said Supervisor of Special Events Borrelli.

The battling Rossman Lumber squad nabbed the Peck Park Playground Junior National Leag'ue championship the hard way, according to Borrelli, who pointed out that the squad won its six-team league

SCARBURGH Co., Inc.

PTYWOOD O TUMBER O DOORSKINS.

TOGS.IIARDBOARD

los Angeles (36): Baser & Co., tl40 N. LaBrea; wEbster 8'6261

Main 0ffice: 150 California St., San Francisco 11, EX 2'8350' TWX SF 1248

A. Ii'. NETH LUlU|BER ISALES

pennant with a .667 average for the season' but was forced into a two-out-of-three game playoff series with the Optimists Club's squad which posted an identical record in its own league. The Rossman Lumber team nabbed the flag by a last-half-ofthe-ninth-inning, two-out rallY.

In the windup game of the 1960 citYwide tournament, which tlrey lost to the championship Pacoima team by a score of 5 to 3, Rossman Lumber almost managed another story-book finish. They spotted the title-holders five runs in the first inning and then came back against one of the top Junior League pitchers. Their last-ditch rally failed with the tying runs "on" in the final inning,

Robert Weyrauch, recreational director at Peck Park Playground, reported that there were several teams at his play center which had better all-around squads, but no team matched the Rossman squad in effort.

Woshington, D.C. Hoo-Hoo Club

Conslructs'The House of Wood'

The Hoo-Hoo Club of Metropolitan Washington, D.C., held a special showing, November 25, of "The House of Wood" for members of the building profession, prior to the public opening' The event was scheduled for 1:00-5:00 p.m.

"The House of Wood" was built by the Washington club of the International Concatenated Order to demonstrate how effectively and efficiently wood can be used in residential construction-and the beauty and living features it creates. Many lumber organizations joined in the project, supplying a wide variety of materials; some will be seen for the flrst time in Washington. Architects were Keyes, Lethbridge and Condon, Washington, D.C.; Builder was Robert W. Lowe, Washington, D.C.

The industry invitation to the special showing stated: "It is the desire of the Club that the men eng:aged in the professional aspects

DIRECT SHIPMENTS

Corgo. Roil - Truck & Troiler

DOUGTAS FIR,. PINE PTYWOOD ENGELMANN SPR,UCI

'UTOUTDINGS & JA'YIBS

| 3625-C Venlurq Boulevqrd, Shermqn Ooks, Colifornio Southern Cotiforniq Representotive for Dqnf & Russell, Inc.

TRiongle 3-2663

TWX: Vqn Nuys 7575

url Birhulil Tfrumhtr 6.n.

BOX 665

REDWOOD

SATES OFFICE: 928 H Sireet VAndyke 2-O3l I TWX: ARC 17

RAIL

Henry M. Hink

I lO7 Merchonls Exchange Bldg.

Sqn Froncisco, Ccrlifornio

PAonel YUkon 6-5421

ARCATA, CAIIF.

DOUGTAS FIR

GIUAI.ITY BAND . SAWN I.UMBER

DEPENDABTE SERVICE

TRUCK & IRAITER

CARGO

MILLS ond PTANING fiTItt

Smirh River, Golifornio

of iomebuilding' have an opportunity to see and study this remark_ able house in advance of public showing.. Thus the Club has set aside a special day on November 2b for builders, architects. those engaged in the financing of homes and their associates to visit The House of Wood and study this unusual home . to see how wood has been used in many ways to produce one of the most dis_ tinctive homes ever erected in the United States."

"The House of Wood" was designed to show the structural and functional nature of wood and to show its versatility. rts features include such things as a ,,floating roof" of cedar shakes, extensive use of clerestory windows, Honduras mahogany walls, cabinets and countertops in the kitchen, microsealed paneling in the recreation room, a ceiling of clear fdaho white pine over the major open areas on the main floor, cantilevered balconies and full redwood boardand-batten exterior.

The landscape architect for the house is Toshiyuki Naeda, Wash_ ington, D.C. Contemporary furnishings and accessories by iJrsell's. Antiques by the Early American Shop.

(Tell them Aut sae it in The Californin Lumber Merchqnt)

PONDEROSA PINE .

Fcrr West Fir Soles Co.

228 So. Beverly Drive Beverly Hills, Cqlif. BRodshqw 2-4353

CRestview 5-6634

Hardwood & Softwood Lumber

Imported & Domestic LCL Shipmmts fromYard

SPECIAL SERVICES FOR SPECIAL ORDERS

Customer Mllling a Specialtg

WHOLESALE LUMBER CO.

LEhigh 9-3015

Dan C. Hilton, Owner-Manager

4ll South Walnut Street ANAHEIM. California

DOUGIAS FIR . WHIIE FIR REDWOOD RAIL AND TRUCK SHIPTTENTS

SUGAR PINE

HEARIN lUftTBER COMPANV

P.O. BOX 367

PHONE: SPring 2-5291

TWX: MF 76

MEDFORD, OREGON

Bronch Ofiice:

P.O. Box 799

ARCATA, CAIIF.

VAndyke 2-2447

TWX: ARC 3l

Brewster & Blume, lnc.

Securify Building

Posodeno, Colif.

MUrroy l-3140

TWX: PqsqCo,l7339

DFTRIBUTION OF REDWOOD SHIPMENTS-FIRST HAIF OF 1960

This report shows the distribution of redwood shipments to each state and to various regions for the first half of 1960, compared with the first half of 1958 and 1959 as reported by the mills which have reported regularly for the Monthly Mill Report.

Table No. 1 shows the distribution to the regions used for the Monthly MiU Report. For 1960, two sets of figures are shown, one taken from the Monthly Mill Report and the other from the Distribution by States report. As has always been the case, there are differences in the two sets of figures but these are not great enough to have statistical significance. Total shipments during the first half of 1960 were 14.7/6 above the 1958 flgure and 6.97o below shipments during the flrst half of 1959.

In shipments made to 37 states east of the Rocky Mountains, the District of Columbia and Canada, there was a 1960 decrease ot 4.9/o from 1959, but a 1960 increase ot 17.6% over 1958. Fourteen states in the region showed increases over 1959, with Pennsylvania, Wisconsin and Michigan (in that order) having the larg'est volume gains. In total flgures, the Ieaders were lllinois, Texas, Ohio, and Minnesota.

Texas, losing its top position, took the greatest drop from 1959over 3Vz million feet. Ohio, New York, and Iowa also had large decreases. Losses in these four states exceeded the total net loss for the entire region.

1960 volume gains over 1959 were shown in the Lake States and South Atlantic and over 1958 in all regions except Lower Mississippi.

Though there were no reported shipments to Alaska, Hawaii's 412 rnillion was exceeded by only 11 states.

$rugon'd @twtingg

Table No. 1, Redwood Shlpments in Thousands of Board Feet

D. C. Essl ey e. Son WHOLESALE TUMBER

7257 EAST TEIEGRAPH ROAD tOS ANGEIES 22, CAIIF.

Phone: RAymond 3-1147

Total Canada in 1960 had increases of 1% million over 1959 and 5/2 million over 1958.

Build'n Sove Ycrrd in Lqkewood Lqtches C)nto the 'Wobble-Boqrd'

Lumber dealers are invading the musical instrument fleld to take advantage of a new import from Australia, the wobble-board, an "instrument" used to furnish the background rhythm on a recording of a song called "Tie Me Kangaroo Down, Sport," the dying lament of an Aussie rancher. It was reported extensively on Page 42 of t}re recent November 1, special NRLDA Exposition issue.

Where do lumber dealers come in ?

The wobble-board actually is a 2-foot by 3-foot panel of special Masonite hardboard with hand-holds cut out at each end. When "wobbled," the panel gives out a "gloop, gloop" sound, something like that of a tight bongo drum.

Because it can be used to promote other Masonite products, lumber dealers are being given an opportunity to distribute a package consisting of a record affixed to a wobble-board, on which appears a silk-screened kangaroo design and the Masonite identification. The board and record are protected by a polyethylene envelope, Retail price is $2.98, the same as is being charged by record and department stores and other usual distributors. Also, because some buyers want only one record but several wobble-boards, the board alone also is available in the polyethylene envelope, priced at $1.98.

Extensive promotion of both the record and wobble-boards is planned by Masonite Corporation, 20th-F ox Records, and Ramrod Products, Inc., distributor of the package. Already the wobbleboard has been featured three times on Dave Garroway's "Today" television show, once on the Jack Parr show, and on scores of discjockey programs throughout the country.

One lumber oomp&ny, Build 'n Save in Long Beach' Callf.' plans a big promotlon featuring Hllo lla,ttie, popular west-coast entertainer, at a "gra,nd-openlng" celebration and has ordered 1,000 of the record and wobtrle-board packages.

Record and wobble-board packages can be obtained through either the l\fasonite Corporation or Ramrod Products, Inc.

World's Softwood Trode Increosed loo/o

The total world exports and imports of sawn and planed softwood in 1959 balanced at a rounded-off average of 6.9 million standards, as compared with 6.3 million stds in 1958, 6.4 million in 1957, and an annual average of 5.7 million for the pre-war years 7934-37, reports the Swedlsh Timber and Wood Pulp ilournal.

While. the European turnover showed an average increase of 500,000 stds, or LBVo over 1958, the combined increase in other parts of the world did not exceed 100,000 stds, or 47o. Ls reg:ards exports, European shipments showed a net increase of just over 500,000 stds, almost entirely accounted for by Sweden (151,000 stds), Finland (196,000), and the Soviet Union (165,000). In the non-European sector, where exports were up by only 90,000 stds, Canadian shipments rose by 100,000 stds and U.S. exports by 30,000 stds, whereas Brazilian exports declined by 45,000 stds.

DEE ESSLEY WAYNE WILSON

IERRY ESSLEY CHUCK I.EMBER

Wishes to You

iThing, Aren't All They Gould Be ln the Terrible Twenty Tourneys

The 414th Terrible T\Menty Tournament was held at South Hills Country Club, Friday, November 18, with tr rank Ruppert and Bob Dilworth our hosts. A perfect day and the course beautiful- with the greens fast. Our hosts took both brackets: Dilworth 78-9-69, Ruppert 87-L4-73-75.. Bauer beat Rodecker in the finals of the match play, lower bracket, and Huck beat Bohnhoff in the upper bracket. Bob Dilworth had an even par on the backside 85, one birdie, one bogey-fast greens didn't bother him.

Carsten Woll was taken ill at our Monterey tournament but is now out of the hospital and well on the road to recovery. We hope he will make Oakmont December g.

An effort is to be made to have our tournaments in the middle of the week, avoiding Friday as much as possible. Some of the clubs will only allow us to come on F.ridays, but Frank King is appointing a committee to work on it.

Apparently there is an epidemic of thefts at the local golf clubs,

principally from lockers during play. Vern Huck lost a valuable ring and watch during our tournament, a similar loss at Oakmont and theft of bags at L.A.C.C. Better take your valuables with you! -H. M. Alling.

Stondord for Heovy Timber Decking

Washington, D.C.-The publication of a new Standard For Heavy Timber Decking (Section 1200) is announced by !.rank J. Hanrahan, executive vice-president of the American Institute of Timber Constmction. The 28-page standard, under development for two years, represents a compilation of the best information available within the industry.

Section 1200 applies to sawn decking only. It does not apply to laminated decking. The Standard covers species, sizes, patterns, length, moisture content, application, specifications, applicable allowable unit stresses and roof-load span tables. Single copies of the Standard For Heavy Timber Decking are available from American Instltute of Timber Construction, 1?5? I( Street, \ila,shlngton 6, D.C., without charge.

Music

Muslc ls to me a.n ethereal ra,ln, an ever-soft dlstlllatlon, fragrant a,nd llquttl a,nd lvholesome to the soul, as dew to flowersl an lncomprehenslble delight, a joy, a volce of mystery, that seems to stand on the boundary between the sphere of the sonses and the soul' and plea.tl wlth pure, unrefined human na.turo to ascend lnto regions of seraphic uncontalned llfe.

O wondrous power! Art thou not the nea,reot breath of God's own beauty, born to us amid the lnffntte, whfuportng gallery of Hls reconclliatlon! Type of all love a'nd reconclliatlon, solvent of hard' contrary elemente-blender of soul wlth soul, and all wlth the Infinlte Harmony.-fohn

S. Dwlght ***

Writers Hove o SnoP

By Don ltlarquls

Webster has the worda, and I

Plck them uP from where thoY lle; Ilere a word and there a word-

It's eo ea"sY, 'tls absurd.

I merely range them ln a row

\ilebster's done a,ll the work you know; Words follow words, tlll, lnch by inch'

I have a column. What a clnch!

I ta,ke the words that Webster Pennd And merely lay them end to end.

*+*

Bed

Bed ls a bundle of paradoxes; we go to lt wlth reluctance, yet we qult tt wlth regret; we make up our mlnds overy nlght to leave It early, but we make up our bodles every mornlng to keep tt late.

-colton' | * r

How Poppo Knows Mqmmcr

The club mernbers were blddlng forewell to one who was leavlng for Inilla. In the conversatlon, a frlend sald: "ft gets pretty hot ln Inalia at tlrnes. Aren't you afrald tho cllmate mlght dlsagree wlth your w{fe ?"

The ma.n looked a.t him reproechfully. "ft wouldn't d&re."

*r*

Evolution

By John Banlster Tabb

Out of the dusk a shadow, Then, & spark; Out of the cloud a sllence, Then, a lark; Out of the heart a rapture' Then, a paln; Out of the dead, cold ashes, Llle agaln.

-lF ilo Stavs ofr the tteewats!

A century ago, a man wolted 70 hours a wesl and had a life-erpectancy 0t 40 years, roday he worls 40 hours a wsek and has a lite'expectanct ot 70 years'

Lost Tolenf

A great deal of talent ls lost ln the world for want of a llttle courage. Every day sends to their gtaves obscure men whom ftnfdiry prevented irom maklng a ffrst effort; who, lf they could have bion lnduced to bogin, woulil ln all probablllty have gone to great lengths ln the career of fame. The fact ls, that to tlo anyinfng h the world worth doing, we must not stand back shlverlng and thinklng of the cold a,nd dangor, but jump tn a,nd scramble through as well as we con. It wlll not do to be perpetually calculatlng rtsks and awatting nlce chances; tt tlid vory well before tho Flood, when a, man would consult his frlenils upon an lntonded publlcatlon for a hundred anil fffty yea,rs, anil llve to see hls success afterwa,rds; but, at preeent, a. nran walts, and doubts' and consults hls brother, and hls particular frlends, tilll ono day he ffnds he ls slxty years old ond that he has lost so much time ln consulting couslne and frlends that he has no more tlme to follow thelr advlce.-SytlneySmlth. * s *

Wlt conslsts ln knowtng the reaemblance of thlngs which dlffer, and the dlfference of things whlch a,re a,llke.-Madame De Stoel.

an eiu-n *n,

By Bliss Carman

There ls somethlng tn Autumn thst ls natlve to mY blood, Touch of m&nnet' hint of mood;

Anil my heart ls llke a rhYme' Wtth the yellow and the purple and the crlmson keeplng tlme.

The scarlet of the maples can sha.ke me llke a cry Of bugles golng bY.

And my lonelY sPtrlt thrllls

To seo the frost asters llke smoke upon the hills.

There ls something ln October sets the gypsy blootl astlr; We must follow her, When from every hlll afl.ame, She calls and calls each vagabond by name.

si*

Price;Cutters

Customer: "What! Flfteen cents a pound for sulphur! It's outrageous! I can go across the stroet and get it for ten."

Druggist: "Yes, and I know where you can get lt for nothtng."

O'Molley Sells Site of OId Downtown Phoenix Yqrd

Phoenix, Ariz.-Sale of the downtown O'Malley building supply store and lumberyard property was announced Nov. 12 by E. V. O'MaIley, president of the AfrIiated O'Malley Companies. The site, comprising lY+ city blocks at Fourth Avenue and Madison, has been purchased by a Cincinnati investor-developer presently in South America. It houses the main yard and general offices of O'Malley.

The new owner will not take possession for another six to eight months, according to Elmer Neeriemer, O'MaIIey vice-president and general manager. In the meantime, O'Malley will build a new lumberyard at 51st Avenue and Missouri, just north of the booming suburban Maryvale development.

O'Malley has been in the old downtown location the past 53 years. The buildings and yard face on both sides of tr'ourth Avenue between Jefferson and Madison streets, separated into four sections

by an alley. The firm's general office building and retail store is on the northeast corner of 4th and Madison. The importance of the transaction hinges on the fact that the four blocks embraced by Washington and Madison, Third and First avenues, now are owned by either the city or county as prospective building sites. The sale was handled by G. M. Sollenberger and James Witty of the O'Malley Investment and Realty Co. The buyer paid approxi- mately $5 per sq. ft. for land and building, it was stated. The Cincinnati owner is reported to be ready to raze all structures on the property except the general office building, and use the space for parking until he is ready to build.

Union Hqrdwore & Metol Co. Sold

The Union llardware & Metal Co., Los Angeles, was acquired the end of November by Mclaughlin Industrial Distributors, Inc., reports Edward H. Mclaughlin, Jr., president of the firm. Headquarters will be moved to 7141 S. Paramount Blvd., Pico Rivera, the flrst of the year. E. H. Mclaughlin, Sr., former president of Union Hardware, will be chairman of the new company.

Dislributo?s of Treoted Lumber

Vost Chonges inBuilding Indusfiy Forecost or FPR.S Meet in Stockton

(Continued from Page 17) of ways for various efrects. Available in widths of four feet and up to 24 feet long, this panel is a free-spanning product with roof sheathing and ceiling applied-all in one package.

"Today, until production can bring the price down, the market for stressed skin panels has its best application in commercial buildings. In houses, it will find its market when more post and beam with curtain walls and non-bearing interior partitions are used in the competitive home," Doud stated.

Remarking upon the recent entry of the large prefabricator in the California home market, Doud conceded that, "Now, of course, we come to that market we all have our eyes on, the MassProduced House. f have been told that in 1959,8Eo of the homes built in california were Pre-Fab, and my ggess is that just about all were truly manufactured homes.

"The gentleman from National.Homes (Peterson) is aware that the manufactured home industry is a highly integrated business requiring lots of capital and know-how-plus the very important catalyst financing. To meet this competition, component manufacturers will eventually have to get some kind of financing, and since most of us can't afford ttre plant that is needed to completely manufacture, we have to do something else: we must offer design assistance in using standard components so that wall panels can be mass produced."

In concluding, Doud noted that it was essential that a component manufacturer develop enough volume to keep steady production; develop a highly org'anized selling division; increage the efficiency

-ond o Lumbermqn Stqrted F All!

In atltliti Forest Pror tles also dr TVeek throt

One sucl James B. I Iumberman the great n g:oes on to pared to th lng popula churches.

additlon to many State proclamations for National rt Products Week, a growlng number of local communirlso declared thelr support of Natlonal Forest Products r through announcements by clty counclls and mayors. e such procla,rnation from the Mayor of Sa,cramento, ls McKlnney, pointed out that it was a Sacra.mento erman who first discoveretl gold in Callfornia and bega,n ;reat mlgratlon of people into that state. The statement on to say that the gold wa,s but a flash in the pan comI the goltl ln the forests which has sustained a growpopulation and helped to bulltl homes, schools and

of the entire operation each year; and the tough one, convince the buyer that this is the building method of the future.

Final speaker on the morning's program was Charles Peterson, representing National llomes Corporation of Newark, California, who outlined his company's history since its inception in Lafayette, Indiana, during 1940. National Homes would, incidentally, during November 1960, build house number 200,000, representing a billiondollar investment by American families in the company.

Referring to his company's multi-million dollar Newark plant, which was constructed earlier this year, Peterson estimated present plant capacity at from 8 to 10 homes per shift, with a projected capacity of 60 homes per shift within the next 2 to 4 years.

"At the present time," Peterson noted, "National Homes Corporation is delivering the most complete package ever assembled in California. It includes all materials above the finish floor excepting rough plumbing and fixtures, electrical wiring and fixtures, and heating and sheet metal work. The exterior paJrels of National's Viking line have gyp applied on the interior surfaces, and are insulated with 2" rock wool batts if the builder desires. The exterior surfaces are covered wit}r L/2" strong board sheathing, with prefinished batten aluminum siding applied over the board with nails amd mastic (the Newark plant is currently running 9ook to aluminum siding). Windows are installed, pre-glazed and caulked in the siding panels at tJle plant. When this exterior panel is erected at the jobsite, nothing further need be done except the application of skirt board and, of course, the flnishing of the interior surfaces.

"Interior partitions," Peterson continued, "are built on 2" framing with lz" gyp applied both sides. Double plumbing walls are shipped with gyp supplied for fleld application. Gyp board is also supplied for the ceiling.

"All exterior doors are pre-hung and shipped primed for a onecoat field finish job. Interior doors are also pre-hung and are shipped pre-finished.

"Interior trim materials, including basic closet components and the various specifled items of decorative trim, are included. In the kitchen, complete preflnished select birch cabinets are supplied, together with built-in appliances normally including range, oven, dishwasher and disposal. Formica counter tops, together with sink and swing spout hardware are supplied in the package.

"Above the ceiling, the package includes one-piece roof-trusses, insulation if desired, roof sheathing and composition shingles, all fasteners necessary, including roof ply clips."

Peterson went on to explain that the trend in National Homes' production is toward a basic house, a house that is designed to give more space for the home owner's dollar, even at the expense of some deluxe features.

"It is our feeling," he said, "that prefabrication must compete for the tremendous market in which the second-time buyer desires more space at the possible expense of some of the more expensive luxury conveniences.

"In our opinion," Peterson said, "the advantages of prefabrication are manifest: From ground breaking to occupancy, the entire construction operation consumes less than 30 days. Realize the savings in interest, overhead, depreciation, and obsolescence under such a program. Consider that the builder maintains no inventory of building materials with the resultant downfall, pilferage and

JOHN J. HEI.II

s. x. ianoNx) wtutAt/ts

E. E. (ERV) SCHMIDT

BRIAN 'III'IANAUGH

We Extend $tugon'd Gteetings

financing costs (National Homes Acceptance Corporation makes available to National builder-dealers, a program of construction and take-out money at a price generally lower than that available from local lenders. This program is restricted to FHA and VA loans and is further restricted in that National llomes is not involved in land acquisition and development flnancing.)

"With a given amount of working capital," he continued, "the builder is generally able to effectively finance twice as many starts, if not more, than under conventional building methods. The very fact that construction takes less time than qualifying a buyer for a FHA or VA loan establishes a new concept in the industry . . mass preselling becomes possible with the resultant elimination of the hazard of speculative building.

"For theso reasons,tt Peterson concluded, t'we feel that prefabrlcatlon in the Nation as a, whol*and partlcularly ln Californiais in lts a,bsolute infancy and will rlse to be an ever-increa,sing factor in the housing lndustry."

In the general question-and-answer session preceding luncheon, Peterson did, however, acknowledge that prefabrication, too, was not without its problem. Three major problems, Iisted in their

order of importance, are resistance of Labor, meeting: local building codes and acceptances, and construction cost in comparison to that of the major builders (particularly in California where Peterson estimated NHC's hard cost price advantag:e over major builders at from "zero to $1,000" per average home.)

Following the delayed luncheon, the group spent the afternoon touring the California Cedar Products and McOormick & Baxter Creosoting plants, returning to the Stockton hotel at 5:00 p.m. for a no-host cocktail party.

A big windup banquet, at which A. B. Hood, vice-president and g:eneral manager of the Ralph L. Smith Lumber Co., and vicepresident of NLMA, explained the purpose and drive behind National Forest Products Week, brought the extremely interesting and educational meeting to a highly successful close.

Son Diego Hoo-Hoo Hold Golf Doy

San Diego IIoo-Hoo CIub 3 held its annual Golf Tournament, Sunday, Oct. 30, at Bonita Golf Course, starting at 10:00 a.m. Guests were welcome and the g:reens fees were $2.50. Handling the reservations were Hank Barber. Bud Baker and Wes Thomas.

- JOBBING

"Timbers o Specially"

flt yEens oil CEUFORilN STREE|

Retqil Yqrds Gontribute

The first annual National I'orest Products Week, Oct. 76-22, L96O, sponsored by the International Concatenated Order of Hoo-Hoo and many other lumber and woodworking organizations, was a terrific success in Southern California along with the many other areas throughout the nation and Canada, A number of retail lumber companies in Southern California responded to the suggestion of President Stanley G, McDonald of the Southern California Retail Lumber Assn, for a monetary contribution toward making the first NFP Week successful. He appreciates these contributions and the personal efforts put forth by so many people. The Retail donors were:

Barr Lumber Co., Santa Ana; Betts-Slne Lumbor Co., Culver City; Boand-Daly Lumber Co., South Gate; Builders Market, Whltlng-Mead Co., San Diego; Ca,rter Mlll & Lumber Co., Los Angeles; Chandler Lumber Co., Van Nuys; E. D. Delaney, Inc., Inglewood; Ernest Gana,hl Lumber Co., Anaheim; Gardena Valley Lumber Co., Gardena; Myrtle Avenue Lumber Co., Monrovia; Mullin Lumber Company, Los Angeles; Neiman-Reed Lumber & Supply Co., Van Nuys; Norwalk Lumber Co., Norwalk; Ojal Lumber Co., Ojai; OwensPa,rks Lumber Co., Vernon; Rossmam Mtll & Lumber Co., Wilmington; Santa Ana Lumber Co., Santa Ana; Sun Lumbor Compa,ny, San Pedro; Walt Taylor Lumber Co.' Anaheim; Thompson Lumber Co., Oxnard; Ward & Harrlngton Lumber Co., Santa Ana; Western Lumber Co., National City.

Among other tokens of ap- preciation for his visit and talk to the Los Angeles Forest Products Week luncheon, S. W. "Tony" Antoville was oresented these two "Smokey Bears" for his grandchildren. His appreciation was very genuine and delighted the large audience thrilled by the informal talk by the noted board chairman of the U.S. Plywood CorD.

Los Angeles Committee Counts Up Credits in Successful Observqnce

(Continued from Page 8)

curring at that particular period. of the tree's growth.

A short general discussion followed in which various and sundry details were outlined. Mr. F orgie then turned the meeting back to Mr. Mullin, who requested a final meeting' of the Committee one week after the luncheon, again at the Chamber of Commerce building, at 3:30 p.m., October 25.

Respectfully submitted, John R. Mercier, Secretary.

Coqst Gounties Hoo-Hoo Plon Big Dinner-Dqnce for Christmos Annuql

Coast Counties Hoo-Hoo Club 114 holds its annual Christmas Party on Dec. 17 this year, with the Aptos Beach Inn (formerly Rio del Mar hotel) the location-for the big Dinner-Dance at $15 per couple. Cocktails are at 7:29 p.m., with the dinner served at 8:29. Golf is available at Aptos Beach Country Club, and those wishing room reservations may contact f,'enner Angell, chairman, at P.O. Box 97, Soquel, Calif., or phone GR.5-0869( Santa Cruz).

Bob Weeton, general manager of Bellwood Door Co., Orange, Calif., is on a Jet swing through the Orient and plans to spend considerable time with connections in Japan but will return to the Mainland before Christmas.

Tom Parkbr of the San X'rancisco importing firm of M. S. Cowen & Co., and his wife are the parents of a 61b., 74-oz. boy born the latter part of November. young Robert is the couple's fourth, so Tom sent his friend John Osgood in Los Angeles a worn-out cigar as a token.

Harry White, the Long Beach wholesaler, w€tst golfing at Palm Springs recenuy. He is an alumnus of the old Pacific Coast baseball league, former second baseman for Sacramento, and is improving his golf with the "swing" he used to use on homeruns.

ll Lt l/ l- enlona{,l

Blll Ila,nen, southern California manager for Al Peirce Co., Long Beach, reports that Tom Dunca,n has left the firm to join Rygel Lumber Sales. "We wish Tom all the success in the world in his new association," declared Bill.

Ed Karst and John lfa,nson of the Gulf Paciflc Land & Lumber Co., Tarzana, made a trip to F lagstaff, .Lnzona, to confer with officials of Kaibab Lumber Company and mills on plans for 1961 supplies to California dealers.

Received from Golden Gate Lumber Co., datelined Nov. 17, a news item "guaranteed authentic": "Rod" Dmmerson of R. H. Emmerson & Sons, Arcata, proved to a party

of Bay-area lumbermen that he's still in shape. Challenged to a push-up contest by PauI Gaboury and Knute Weldman in Art Milha,upt's hotel room in San F rancisco during the NRLDA Exposition, ,,Red" showed them the stuff ex-Marines are made of by doing 30 pushups and collecting the $5 entry fee from both Gaboury and Weidman. It is also understood there were some sore muscles of the Bay-area variety the next day.

Pat McKeehan, up and at 'em again after his illness, is now happily employed in the Lumber department of the huge Build 'n Save retail yard in Lakewood.

Helen Sahlberg, secretary to phil Gilbert at Coos Head Plywood & Lumber Co., has returned to the job following major surgery. While Helen was away, ilanet Alllson handled the many general office details.

MERRY CHR/SI MAS

from our Coliforniq office stqff

DOWNEY-Clorence Hill

Stqn Pion

Lorry Dennis

Mildred Buckner

REDDING-Jim Boskins

Ethel Toylor

WlttlTSEd Blunt

ond from lhe personnel of our home office in Portlqnd

Shqsto Cqscqde Hoo;Hoo Give Free Cobin in Guessing Contest

(Continued from Page 2)

on the two units. Log scaling experts and school youngsters pitted their knowledge and hunches. Roy Dunbar and Sam Baskins, sole custodians of the correct footage, nightly separated the near guessers from the "far-outs." In the end they were able to announce the winner from almost six-thousand entrants only half-anhour after all guessing terminated.

Winner was forester Leonard Smith of Elnterprise, California, who guessed within nine feet of the actual 26,681 board feet.

Asked how he did it, he said: "It was just a shot in the dark. I measured the lumber rather carefully, made a rough estimate of the logs, came up with 26,000 and added 690 feet on a lucky impulse."

Lowest guesstimate was 382,412,000.

As the caravan proceeded

BRndshqw 2-4353

36 board feet, and highest was up the valley, invaluable publicity

228 South Beverly Drive BEVERTY HILIS, Ccrlifornio

Roy Dunbar (left) and Sam Baskins nightly eliminated the toGfar-off-base guessers of the board-foot content of logs and lumber

Red Bluff Cltizen Lewis Elliott, typical of the thousands of guesstimators, puts his Colorado lumber experience to work under the admiring eye of his wife Sharon

...andifyou don't think the townsfolk took this promotion gimmick very seriously, just study the sin. cerity of these two in this and the photo a00ve

for National Forest Products Week snowballed. The !'ree Mountain Cabin stunt was the piece de resistance. Radio and TV stations, daily and weekly newspapers, town mayors with signed proclamations, service-club program speak_ ers, chambers of commerce and retail merchants all publicized the "Week."

Elementary grade schools in Shasta, Trinity and Tehama counties recog'nized the "Week" through the use of special booklets furnished by Hoo-Hoo Club 133. Local authorities cooperated by allowing main-street parking for the show.

Shasta-Cascade Hoo-Hoo Club 133, Redding, will be able to "point with pride" for many a moon.

"This

points

Horry Kenyon Joins Pernell Lumber

Harry Kenyon, veteran Southern California wholesale lumber salesman, has joined the Pernell Lumber Co., Long Beach, to cbver the Southland area along with Arizona and Nevada. Harry has been active in this fleld the past 12 years.

load is well-stacked."

out Roy Dunbar (in the Hoo-Hoo costume), as he watches the progress of the stunt on Yuba street in downtown Redding ( and it you examine the photo closely, you'll see the load ain't all that's wel Fstacked.)

Iruth fol Youth An Editorial

Many millions of young Americans are fighting against odds for a place in this difficult and topsy-turvy world of today. We read and hear much of their problems.

It might be well to quote some history to them; to remind them that from the ranks of the workers and fighters spring most American successes, and the fact that a young man may be on the lowest rung of the ladder today does not mean that he has to stay there.

It might be well to remind them that most of the intellectual giants of history who have lived to cast great shadows of good across the world, came from that class of humanity we-sometimes hear referred to as "ill-fed, ill-housed and illclad." It has always been that way. And it is a safe bet that most of the men whose names will be spelled in capital letters in days to come will spring from those same classes of society.

It seems to be an ordering of God that genius will rear its head much more frequently in a cabin than in a mansion.

Flogsfoff, Tucson qnd Phoenix Hoo-Hoo Join in NFPWeek Push

(Continued from Page 12)

fects are cut out and then finger-jointed and manufactured into trim, door, and window parts). Here we also show how a door is put together and the parts that it takes.

Altogether, the displays take in over eight-hundred feet of the Mall and have proved very interesting to all that have seen them.

It has been very successful and our g:roup has already been invited to come back next year and two other shopping centers have invited us for next year,

and

of the National Lumber Manufacturers Assn., officially opened the Forest Products Industries exhibit in connection with National Forest Products Week at the Department of Commerce building in washington, D.C. lt was open to the Public until october 23

Wood Exhibir Opened bY Commerce DePqrtmeni

Washington-An exhibit honoring the Forest Products Industries was officially opened in the lobby of the Department of Commerce building, 14th Street and Constitution Avenue, N.W., by Secretary of Commerce Frederick H. Mueller.

The exhibit, open to the public until October 23, was unveiled as part of ceremonies by the Business and Defense Services Administration observing National Forest Products Week-October l6-22-as designated by President Eisenhower.

In opening the exhibit, Secretary Mueller said:

"I was pleased to open on Tuesday, October 18, an exhibit honoring the F orest Products Industries during this week, which has been proclaimed by President Eisenhower as National Forest Products Week in accordance with a joint resolution passed by the Congress of the United States.

"The Forest Products Industries always have been and will continue to be an important part of our national economy and strength. These industries provide employment for 1.6 million Americans, who earn $7 billion each year through the production of essential goods from our 500 million acres of commercial forests' We all depend on them and their production every day of the year."

Secretary of Commerce Frederick H. Mueller (left) and Henry Bahr, secretarY, vice-president

general counsel

Wholesalers of West Coast Forest Products from the better mills exclusively for the needs of California Lumber Merchants

703 Market Street

Phoner YUkon 2-4376

TWX: SF 67

SAN FRANCISCO 3 .

The veteran Oakland retailer, Lyle Vtncent, head of Interbay Lumber Co., was elected president of the local Kiwanis Club last month.

Phll Gilbert, manager of the Coos Head Lumber & Plywood offices in Wilmington, took his wife and daughter north to spend the Thanksgiving holiday visiting in San tr'rancisco and Palo Alto with friends and relatives.

F ollowing the NRLDA Exposition in San Francisco, Harry Stewart of the San Ramon Valley Mill & Lumber Co. and his wife treated themselves to the 2-week Hawaiian junket.

John Vanguard of Vancouver Plywood Co. spent October in the Orient cementing relations with his suppliers. He returned to his Vancouver, Wash., base via Europe and the east coast, calling on'some of the trade.

Harold Frodsham, president of South Bay Lumber Company, returned last month from an extended business trip to Washington, D. C., and the east coast.

Joan Favors, wife of CBS Manager Jack Favors, blessed ol' Dad with another addition to the family early last month. The baby girl makes two of those and three

Fonesr

Pn^oro/o

of the other kind (if we got the count right).

According to Pete Bingley, general manager of Regal Do'or Company, the EI Monte manufacturing concern will move to its new plant in City of Industry, January 2, where the 5-acre facility will sport every modern improvement in the door-production field, it is said.

A note from popular Bay-area wholesaler Ed La,Franchi spotted in "The Meow," published by Oakland Ifoo-Hoo Club 39, and most worthy of reprinting here: ,.My son Glenn came thru in fine shape today. The surgeon repaired a hole in his heart and he should be able to compete in the 1972 Olympics. Please thank the fellows for the wonderful response in blood donations; it was great and he was still getting transfusions when I left him an hour ag'o. No substitute for good blood from the great lumber industry.-Eddie."

R. W. "Jack" I)alton, San Marino wholesale lumbermalr, and his wife are booked on the Matsonia's Christmas cruise to Hawaii

and the other Islands and will return early in the new year.

Twin Harbors' ilim Rossma,n, wife Alice and the Rossman brood were among the early bunnies who opened up an early (Nov. 19) and what should be a terrific ski season at Squaw Valley.

W. P. McWhorter and Mary-F ern entertained a group of lumber folks at Thanksgiving dinner in their Orange, Calif., home. Enjoying the turkey fest were Mr. and Mrs, Leona,rd Scoffeld, Santa Ana fence dealer, Ray Cunner and Olo and Millie May.

Strable Lumber's Gretchan Berma.n and hubby Harry spent the last two October weeks jetting: around Acapulco and other parts of Mexico on well-deserved vacation.

Ilenry "Ilank" Ga,rnjobst, Jr., formerly western district manager for I(oppers, Inc., has opened offices in the Ocean Center building, Long Beach, for Cascade Pacific Lumber Company and been appointed southwest sales manager for the Oregon wholesale distributor.

Ted Allen, who recently joined Vancouver Plywood Company's import sales division, spent a November week in southern California to further develop this market for his company.

DIRECT MItt SHIPMENTS

lYle are le,'), f ortilnate t0

baye so manl' good lriends

We uish euerl' one of y'on a fuferry Christnta.r attd a Prosperous Neil'Y..dtVictor \folf

A MERRY CHRISTMAS

AS$OCIATTD REDlryOOD MITL$

P.O. Box 598-Arcotq, Cqliforniq

From Relioble MiIIs - REDWOOD, FtR ond PINE Direct Roif or Truck & Trailer Shipmenfs

BillBrouning

TWX: ARC43

Phone: VAndyke 2-2416

Direct: VAndyke 2-2202

Humboldt Hoo-Hoo Host [eoders of Two Gounties in Wood Promotion

(Continued from Page 14)

struction." He reviewed the various distinctions between different types of wood building materials, particularly emphasizing structural and non-structural qualities. He frequently referred to the necessity for users of lumber to avoid over-specifying and to make the most economical use of lower grades of lumber, where they are appropriate, in order to serve their own interests best and also to contribute to a more complete realization of the value of the tree and thus achieve greater utilization of an immense natural resource. Kimball is a structural engineer, formerly an instructor at Yale University in this subject, and has been associated with the WCLA for six years.

The final speaker on the program brought Dr. J. Alfred HalI, for many years director of the National Forest Products Laboratory in Madison, Wisconsin, before the audience. Dr. Hall is nominally retired but keeps very busy as a research consultant to

Downey, Colif. SPruce 3-4521

WAlnut 3-2176

Rolph Sreffen o Cqrl Duproy

several large companies, mal<ing his headquarters in Portland, Oregon. Dr. Hall's witty and rousing remarks brought such excitement to the audience, with his description of the latest developments in research and the further challenge of the future, that many guests quite probably rushed from the meeting: to the nearest lumber yard in order to place a large order.

The committee for this valuable wood promotion event were:

Greg Lambert, Simpson Redwood Company, Chairman

Harry Chase, Roddiscraft, Inc., Program

Don Metcalf, The Pacific Lumber Co., Invitations

Harry Graham, No. Coast Timber Assoc., Invitations

Sam Witzell, R. H. Emmerson & Son, Finance

Jack Behrens, Simpson Redwood Co., Exhibits

Bud Peterson, Georgia-Pacific, House

Ken Laudenschlager, Arcata Redwood Co., Registration

Art Milhaupt, Fremont F'orest Products, Public Relations

Jim H. Berry

we can say THAT again

It's beerr our pleasure to serve the West Coast Lumber lndustrv through another year. We hope we have served it well.

The Staff of this industry journal now pledges itself to another year of Service-to you. We hope we mav serve you even better in196l ...

Ione Adams

Max Cook

Marie Dickson

Iack Di,onne

Ole May

Reed Porter

Ruth Richards

'

SEATTIE ilrES ED|T0RtAr 0l{ it.F.P.W.

The tollosing edltorial, ieaded simplt "l{ational Fore3t Products Weel," aD0.a1ed on the editorial lare of The Seatlle Times, Sunday,octoler 16:

lndustriss tiat conyori trees into Gonsumer erticlos rank fourth in tho Unlted Statos in the numier ot tull-tlme employes, payrolls and yolume of nan[facture. It seons highly approDriate, theretore, that by proclamation 0l President Ei3en. howsr thc weet bcginning today has bsen designated llatlonal Forost Product3 Weef. oddlt enough, in a land ttat delights In olserying myriad weets, one deyoted to the wood indu3tries gets 0n the calondar this year for the ffrst time. It is estinated that waod trom America's foresti is converted into n0 less than 5,100 prod[Gt3 in general usage. The p]ocessss ot telling the tree3, sawing them into |tm0er, converting the lumber into artlcles ot commerce, di3tributing and selling them, c0mpri3e a huge Industr;al actiyity that reachos into yirtuallt every connunitY in the land, l{owhere, proDally, is the torest-products industry more important to . regional economy than in tte Pacifc Northwest, and it iE here that Nati0nal Forest Products tryeef is Deirg oDseryed with sDecial appreciation ot its signifiGance. Puget Sound foll generallt will ioin in best wishes to this area's yast ani vital forest-prodlcts industry.

Seottle Hoo-Hoo Work All Angles

To Score Big Wirh First NFPWeek

(Continued from Page 4)

Protective Association, the Keep Washington Green Assoeiation, the Washington State F'orestry Conference, the Rainier F'orest Association, the Red Cedar Shingle Bureau, the Western Red Cedar Lumber Association, the U.S. Red Cedar Shingle Industry, fnc., the Hand Split Red Cedar Shake Association, the College of F'orestry of the University of Washington, the Seattle Hoo-Hoo Club No. 34, the Tacoma-Olympia Hoo-Hoo Club No. 89, and the Seattle Lumbermen's Club,

The giants in the industry were represented: Weyerhaeuser Company, the Crown-Zellerbach Corporation, Simpson Timber Company, St. Regis-St. Paul & Tacoma Lumber Company, United States Plywood Company, Bloedel Timberlands Development, fnc., Nettleton Lumber Company, Elliott Bay Mill, Seattle Cedar Lumber Company, North-Robbins Plywood Company, Kenmore Lumber Company, Sam Hale Lumber Compa.ny, Logan Lumber Company, Knoll Lumber Company, Mill Equipment, Inc., Ehrlich-Harrison Co., Miller-Axling Lumber and Plywood Co., and others were represented.

To the Seattle Chamber of Commerce g:oes a large vote of thanks for providing the banquet hall, its magnificent facilities, and the services of its capable public relations sta.ff who contributed so much to the success of the program.

A unlque foature of the luncheon was the seating of a typical IIoo-IIoo Degreo Team wlth members robed llke the itrustices of the United States Supreme Court.

As the Master of Ceremonies, Dave James, public relations director of the Simpson Timber Company, introduced each member, the latter rose and turned his pine-tree table placard toward the audience. When all had been presented, the letters facing the audience spelled out the motto of the Order: "G-O-L-D-E-N R-U-L-E."

James gave a brief historical outline of the ?O-year old organization and paid tribute to the zeal of Hoo-Hoo and its local clubs in staging the nationwide celebration of the first Forest Products Week in history, a long-deferred recognition of America's lumber industry which is custodian for the nation's greatest renewable resource.

Members of the degree team (left to right facing the audience)

were: Ross G. I{incaid, President, Seattle Hoo-Hoo Club No. 34; Carl Knoll No. 55677, Treasurer; tr'rank Andre No. 54874, VicePresident; Gordon D. Marckworth No. 54338, Past-President; James G. Miller No. 55685, former member of the Supreme Nine; Robert W'. Anderson, Jr. No. 48633, Washington State Chairman for National Forest Products Week, Tacoma-Olympia Hoo-Hoo Club No. 89; Larry J. Hurd, President, Tacoma-Olympia Club; William C. Bell, former member of the Supreme Nine; Harry O. Mitchell, and Dr. Donald H. Clark, former member of the Supreme Nine who, in 1921, was in charge of initiating the largest gtoup of Kittens (22L) at one time in the history of the Order.

Others making up the Speakers' Table were (in continuing order) the speaker, William D. Welsh of Port Angeles, Wash-

SEASON GREETINGS And Best Wishes For r9 6r H

FORSYTH HARDWOOD CO.

355 Bayshore Boulevard

San Francisco 24, California

SEATTIE POST.II{TEtIIGE}ICER EOITORIAT

The tollowing editorial eppsarod 0n the editorial page of The Seattle PostIntelligencer, Tuesdat, oclober 18:

Was.it last weet or this which the President ofiicially designated as National Forest Products tUeek?

Well, tie actual date is hardly important to a region surh as the Puget Sound country 0r a slate called Wasiington. The very first weel of the tounding ot Seattle was lForest ProductE We0f"-because a cabin was built. and a contract made with a ship captain to load timber bound lor San Francisc6.

More than a decade before that, 0r. John Mcloughlin 0f Hudson's Bay Company had a nice little mill going at fort Van:ouyer, and his triend Dr, ilarcua Whitman war logging plne 0n tho westsrn slopes of the Blue lrlountains.

But that is no reason t0 male light of the Presidenfs proclamation or of th3 llational Lrmter Manutacturers Asaociation which recommended it. ilors than any other strte in tlre Union, this one has reason to be gratef[l lor this nation. wide attention to the Droducts ol w00d cellulose.

fhese products srldnd far beyond lumber and plywo0d, 0r even the yari0us types 0f prossed Doard. W.shington State has long since nosed out ilaine as the No. 1 woodpulp producing commonrealth in the nation, and its annual tonnage 0f pape. and paper products is now sizable.

In briet, foreEt products now head the state's industrial Darade in numtet of employes and in value of production. And the biggest oyerall research Drogram ot the region is not in aircrafl or atomic energy or electronics, lt is the la[0ra. tories 0f the torest products industries.

Eest 0t all, the basic raw material-wood cellulose-is now taised as a cro!. in perpetuity. The first tree tarm in tte United States was ertrblished more thiti twenty years,ago in Wes-tern Washington. Enlightened folestrt management and adyanses in torest genetics now make possible the use of twenty-ftye 01 thirty year growths for an ever expanding list ot Drodl|cts t]om the tree.

S-o a salute t0 th_e forest producls industries, 0r rather t0 the poople engaged ln them. They are loggers and road builders. They are nill nen'anri scienitidts. They are eyen prelty secrelaries and typists in some headquartels high above a city street.

And it has beer a quaner century now since we met one who was not a con. seruationist in tfie full sense 0f the word.

ington, long-time public relations consultant for the Crown-Zellerbach Corporation; the Master of Ceremonies, William H. Larson, chairman of the Chamber's F'orestry Committee; Tom W, Dolan,

chairman, Forest Products Week in Seattle; Dr. IIenry Schmitz, honorary member of the Seattle Club, and Walter B. Nettleton No. 8728, age 82, one of the two oldest living members of the Seattle club, who represented the old-timers. The oldest member, Richard Dwight Merrill, age 91, No. 1115, was unable to attend because of his confinement in the hospital from recent eye surgery,

[. A. Hoo-Hoo-Ettes Plsn Porty

Los Angeles Hoo-Hoo-Ette Club No. 1 will hold its annual Christmas party December 12 at The Chateau, 1'21'20 Long Beach Blvd., Lynwood. The $2.75 premium ham dinner includes tax and tip. Each member is urged to bring a guest and be on hand for the large evening starting at 6:29 p.m. Reservations should be on the list of Peggy Mattola not later than Dec. 9. Each member is requested to bring a "white-elephant" gift for exchange. The table decorations again this year will be those lovely fir, pine and juniper decorated boughs, a gift of Weyerhaeuser Company, and they will later go as table prizes.

L.A. Conslruclion Hits October High

October construction in Los Angeles County hit an all-time high for the month, repcirts the Research department of the L. A. Chamber of Commerce. Total valuation of aU building in the month was $119,745,600, surpassing the previous 1956 record. ft was also up 9.5Vo over October 1959.

Duplex and multiple dwelling units climbed 70.5% above October 1959. Residential construction for the first 10 months this year was clipping along 9.6/o faster than the same 1959 period.

"Wist)ing Dou a 9ery filerry @lttistmus flnb u happ! frtfr Pssr"

SUGAR & WESTERI{ PINE

GLISSlFlElt ADYERTISIt{G-Posltlon Wtntcd 11.00 p0r l|nr, mioimum 32.00; Heh Wantod and others $1.50 per llnor ninimum $3.00. Two'lines of addrsss (your address or oul 8or numter) ceunt as one line. Closing dates tor copy, sth and 20th

Successful Men Still Look for Work After They Find a fob

-HEI-P WANTED-

MACHINE MAN. Must be able to make fast, accurate set-ups otl stickers, matchers and surfacers; grind knives and operate machines to maintain consistent quality.

Address Box C-3042, The California Lumber Merchant

108 West 6th St. Bldg., Room 508, Los Angeles 14, Calif.

EXPERIENCED Wholesale Lumber Salesman for L. A./San Diego Area with reliable L. A. wholesale firm. Write for further particulars.

Address Box C-3044, The Calilornia Lumber Merchant

108 West 6th St. Bldg., Room 508, Los Angeles 14, Calif'

-POSMONS WANTED-

LUMBERMAN recently sold interest in large retail yard. Desires challenging position with retail or wholesale lunober-organizalion. Experienced in production as well as retail and wholesale levels. Free to relocate.

Address Box C-3043, The California Lumber Merchant 108 West 6th St. Bldg., Room 508, Los Angeles 14, Calif.

READY-TO-WORK Lumberman. More than 2 years' experience.

Age 2O. College 2 years. Retail counter clerk, Order filler, can Sell and like people. Will move; prefer Oregon.

BE.RNARD BURTON, JR.

16O7 East Central, Fullerton, Calif.; LAmbert 6-1750.

-EOT'IPMET{T FOR SAI.EHEAVY FORK-LIFT TRUCKS RENTALS AND SALES

MacKAY MILL SERVICE

8n - 69th Avenue o NEptune 8-9428 o Oakland 21, Calif.

DeWalt Radial Arm Saw,

EXCELLENT OPPORTUNITY

Reduce Your Kiln-Drying Cosf io Minimum

- LEASE OR RENT -

COMPTETELY EQUIPPED DRY KIIN

OPERATING CONDITION GUARANTEEDEXPERIENCED KIIN OPERATOR AVAIIABIE

ASSOCIAIEI' ftIOLDIIIG COilPANY

RAymond 3-322r il3'^"T:i3j"g ffi

17-ft. flat-bed, 2-axle Weber Trailer with 4" rear roller, 900-20 including a spare. $1,8O0 Cash or Terms. -- -- Eo"tlti Rusi or Hav Dill-DILL LUMBER cO' Redlands, Calif.; Phone t PY. 3'2317

tires

FORD PICKUP. BUILT TO HAUL LUMBER. Will haul 3500 lbs. Call ATlantic 7-9L42 rrr Los Angeles after 6:00 P.M.

-YARDS cnd SITES FOR SALE/LEASE-

Established over 14 years in Ml zone.

SAWTELLE LUMBER COMPANY

lllll Santa Monica Blvd., West Los Angeles 25 GRanite 3-2543 or BRadshaw 2-5867

We are settins some Inquiries about Southern California Yards that are For 3ale.'If you waht to sell your yard, we'll be glad to- hear from yorr 50/6 Cbmmission and a 60-day listing on an exclusive rieht-to-sell. _

TWOHY LUMBER CO.

Lumberyard and Sawmill brokers for o-rrer tlO ye-ars -r714 West Oiympic Blvd., Los Angeles 15; Rlchmond 9-8746

Help Fight TB

Use Christmos Seqls

0un A tl UI n T I

Atlas Lumber C0........-........... 'dilh-Iros.' & -6:.........................................,..,.......

Baxter & Co., l. H..-...--...-

Bennett 2-Way Panel Saw.....-...

Berkot Manufacturing C0.....-.....

Berry lumber Co., !ack........-...

Big 8en Sash & Door C0.........-..........

Bonnington Lumber C0.......-.

Buckley lloor Co., F. S............

Brush lndustrial Lumber Co..-..............-....

Burns Lumber Company....--.--...

Butler Co., Glen.. .---.-........

Galaveras Cement Go.-...-...

Galifornia Lumber Sales-...

(Continued on Next Page)

DRY DOUGIAS FIR VENEER Core Srock (4')

All grodes ovoiloble in corlood quontities. Custom peeled ond dried to your specificotions. Our moferiol widely used in both softwood ond hqrdwood induslries.

Fot permonent source ol supply a Wfite or Collt

VENEER PRODUCTS, INC.

P.O. Box 556, Gronis Poss, Ore.

Phone: GReenwood 6-4474

TWX: GTS P 6159-U

Los Angples Ean Froncisco

Di.bold lumbel Go., Cirl...-.............--BRodrhry

Donovcr Co., Inc......-.-...-.....-....-..-...Ove.brook

Doohy t Co.-...-*.-.-.*..-..-..*-..-..IDgewood

Dwney l(iln 6d llillfurg Co....-..-..-..----...-SPruce

Ed Fountoin Lmbcr Co.-.--..-..-...............1Ud1ow 31381

Edcy & son, D, C....-....-..-.....-...---.RAymond 3-1147

Foirhursl Lmb!r Go.----.--..-.-.-.--...----..-.-.-.FRontier 5-6t144

Fontr lmbor Co......--...............................FAcu1ry l-2003

Frmon t Go., tt.ph.n G.................-..---ORlolo 3-350O

Fmonl torltt Produclr...-.....................1Aymond 3-9917

U,t. Pfywood Corp. (Soto Aml...-..J(lnbcdry 7-16'll Vn lde lmb.r 5olo. lcy..--......-.,.-..llUrroy l-466!

Wqlrh Lumbgr Co......-..........-....-...-...EDgsood 7-6669

Wendllng-Ndhca Co................-............-..-NtUnqT | -9321

W9.t.n Fororl Prcduclr Co,...-....-......-ANg.l$ Sl3t

W.ttcm Xllll I Lmbor Co...--......-..-..11{9rlur 2-1148

Wcycrhouror Cmpay...-..-..-...--.-...llclmond !-5451

Wmhou3. (Aaolr.iml...-.-.....-...-..,P16p!ct 2-5t8O

Whlt., Hcrt H....-..-..-..-.-..-.-.--..-..-..5Pruco 5-31O9

Wholcrolc for.tt Productr Co....-.........O1mdor 5-6312

Wilron, Forrcrt W...-..-....-.........................5ycmcr +7t35 (ltqlltlllo ! llocdoll; 3, C, Forst Produ<bl

Wrlght tmbcr Solsr, Pol...--.-..--...-...nlogl. 7-30t8

Zwilt & Gmpony. H,...-.........-......--.....-.DUnklft 4-3151 TREATED tUi|BEt-4OlES---PlllNCFIlEs

Bdtsr t co.. J. H............-....-.-...-..-....DUnklrk E-9591

Long-Bcll Div,-lntl. Popcr Co...........-.llUbbord 3{il6il

lltcomick & 8utcr...........-...-........-...-..Cllcpmon il66,7

Sd Antonlo Polo Gmt. 6..-..-.-...-.......5Prucc

lunbqr 3olcr---....................-......-ilUrroy l-6366

Hobbr Woll lumbcr Co....-..............-......-llUrroy

2-3oill

llovcr Co., A, 1...--................-.........-....-ltUrroy l-9321

Hufi lmbcr Cmpcny---.........-.-...........P1ymcuth

6-8191

lrdcpendent 8ldg. ffilr. Co...............-..---FAlrfox 8-35t|o

Indu;t.lol lmbe?..................-.--.........--...CHapnqn

lnlqnd Lmbcr Co.......................-....--....-BRodthil

Jmb Dcndy lumber Go.........................RAymond

Xolbqb lwber Gmpony-......-..-......--....Dlckenr

5-5501

2-7371

3-3221

5-2897

lchlcy, Dwid E.-Wholerqlc-..-..-...-.....ltUrrcy l-6342

Lindemqn Wholerole Lmber------------------SPruce

tUilAER ['lANDtlNG AND SHIPPING; CARRIERS Grme E Co.. Cor Unlocdcr..........--........CApilol 2-8l4il Fcrn

sAN DIEGO

AND ]UMBEI PTODUCTS

Frorl Hqrdrrood Lbr. Co................-.........--BElmont 3-7224

Inlond Lumber Compcny.........-.............-...Glldloy +15E3

ftlGFlo Bror., Inc...-....................-..-..-..-..-Hlckory 2-8895

Bay Areo

Produclr.......-........-...-.-...llAdbon

For.rl Proalucb Co........-..-....-.......fRlongle

tmford-Lu!!ler. Inc............-..-..-..........*AXminrter 2-91 8l

Solqnq Gedor E Mllllng Co........-.......-...-..BElmont .l-3437

South Boy lmbcr Co. llo. Angeldl..,.....ZEDlrh 2261

Sullivqn Hordwood Lbr. Co.....---.---.--..---.BElmont 4-73O1

Tdl.r, W.brte. & Johnron.-.-..-..-...........G11d1.y 8-4174

Wcyerhourer Gmpmy...........-.............G[.nGouil 9-1756

BUITDING

Sccburgh 6mpony, Inc...----.----.--..WEb3t6r 8-626t Inc.-----.----.--..WEbrter 8-6261 rlon A........-....---..........-.......CHopmqn 5-2O83

Shively, Alon 4........-....---..........-.......CHopmqn

Sfrrra Lumber & Plywood, Inc,...-..-...Tliongle 3-2114

51.rrc Rcdwood Compoy...-......-.............N8vodc 6.O139

Slmonr Hqrdwood Lumbqr Co....-..-.....--SPruce 3-1910

lmlth Hsrdwood Co., L. 1................-...-LUdlow 3-4585

tnlth-Robbinr LunrbGr CorD.-..-..-.....-...PLc6dl 3-4il2l

5oloo Gedqr t llilling Co....-.............R8dwood 7-6691

South 8oy lmber Co........-----------..ORogon 8-2268

Southcm Colifomls lmbcr 3ds.......-....lltUrroy l-3597

st.drl Lmber Co.------.---........-....-...........-ANgel6 3-68/t4

Stondord Lumbet Co., Inc....-..-......-...Olmder 5-7151

Stqnion & Son, E. J...-........-.-......-......-...LUdlow 9-5581

Tocomo lmber toler, 1nc.....---.-.....--.----lliUrrcy 1-636I

Tolbot lmber Cmpoy---*.-....BRc6hw

2-zlilZT

lortsr. WGbtts E John:on, Inc..---..-..ANgelur 9-723I

lortsr, John!

fwin Horbo[ Lmber Co. I

lC. P. Hmry t Co.l

Unlo lumbel Compony---............-....--.-liA6ton 7-22E2

Unlted Whlre. Lmber Co........-..-..-....3Ngelur 3-6166

Uniled 5tof6 Plywood Corp.....................lUdlow 3-3rHl

U.5. Plywood Corp. lCulver Citvl...........-...UPlon G5666

U.5. Plywood Corp. (Glcndolel...-..-........C11ru &2133

U.3. Plyurod

Cobb Gompcny, t. 1,.......-.......-........-...BElmonl 3-6673

'IiATERIAT5

Unlted 3toter Plywood Corp....-......-....-...BElmort

FAirfax 8-3540 TWX TNC 4286

Northern Callfornia, Sales Office: 400 Fortieth Street, Suite 103

OAKLAND 9, California

Olymplc 4-?0?1

Eastern Sales office: 165 West Wacker Drive, Chicago 1, Ill.

RAntlolph 6-5881; TWX CG ?29

Sawmills:

Arcata, Calif.; Crescent City, Calif.

HAVE YOU EXAMIilED OUR DOORS lATE IY?

lF YOU HAVE, you undoubtedly hove discovered how EXTRA SMOOTH fhe Stile Corners ond Edges of ALL Stroit Flush Doors hove become.

OUR NEW Mereen Johnson #600 Double-end Tenoner Door-Trimmer (pictured qt the righr) is responsible for ihis Smoothness.

STILE CORNERS ore slightly eosed ond STILE EDGES ore belt-sonded when frimmedAUTOI ATICAIIY. In oddition, doors con olso be lrimmed on o bevel ond eosed ond sonded on the degree of the bevel itselflN ONE OPERATION.

STRAIT DOOR & PTYWOOD CORPORATION is the first Flush Door Monufocturer in this oreo to use this revolutionory Door-Trimmer. The Instollotion of this new mochine is just onother step loken by us to produce Top-Quolity Doors for Our Customers.

THE NEXT TIME YOU SEE A STRAIT FTUSH DOOR, EXAMINE THE STII.ES AND EDGES . . . THEY WIIL SPEAK FOR THEMSETVES. NOTHING IS TOO GOOD FOR OUR CUSTOMERS!

ALL STRAIT DOORS Are I OOo/o Lumber Core ond Monufoctured with rhe lotest Equipment ond Mochinery for TOP QUALITY

Monufoctured by Stroit . to Stoy Stroightl

QUATITY FTUSH DOORS PRODUCED IN THE WEST FOR WESTERN USERS!