The California Lumber Merchant - December 1948

* rurnber ;;::?^a,per'na nen t perience :#dishiburoi;:ilf;:il !,'!.1

E. J. SIA

rnrheeraof -.Tro N €

rhe corner we ,11 :*t*,r,r"" s o N' ' N c. our cusromers ,i::.'au ,i*""onrwhich is iust'round p,oyees *n" n"li^ke with rn" *,l"rve the rnills and

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E)(TRA I,ALUES AT lIO COST WITH FIR.TEX SHEATHIlIO

.INSULATION

O GREATER BRACINO STRENOTH

O TERMITE PROOF

O ASPHAIT IMPR,EGNATED

Fir-Tex Insulo#g Sheothing is used in ploce of ordinory wood sheothing ond is opplied directly to studding ond rofters of wolls ond roof. Being 25/32- thick, it seols fhe structure from heot, cold ond noise, ond retords the infiltrotion of wind, dust ond moisture. Wolls hove greoter brocing strength. Fir-Tex Sheofhing provides the ideol building moteriol for modern construction.

FIR-TEX IATH_BUIIDS INSUTATION INTO THE HOME

Other odvontoges - provides perfect bond with ploster, reduces plostercrocking, eliminotes loth morks.

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fiffi

I. E. MARTIN

Editor

THE CALIFOR}.IIA LUMBERMERCHANT

JackDiorne,ptllislw

How Lrumber Lrooks

The 93-day West Coast maritime strike ended ofificially at noon on December 3. The waterfront tieup rvhich began on September 2, lvas the second longest in Pacific Coast history. Some 185 ships were tied up in West Coast ports. Work was resllmed in all Coast ports Monday morning, December 6.

Lumber shipments of 421 mills reporting to tl-re National Lumber Trade Barometer, National Lumber Manufacturers Association, rvere 18.8 per cent below production for the week ended November 20, 1948. In the same week new orders of these mills were 25.2 per cent below production. Unfilled order files of the reporting mills amount to 29 per cent of stocks. For reporting softwood mills unfilled orders are equivalent to 19 days' production at the current rate, and gross stocks are equivalent to 66 days' production.

For the year-to-date, shipments of reporting identical mills were 0.9 per cent below production; orders were 3.2 per cent below production.

Compared to the average corresponding week of 19351939, production of reporting mills was 65.7 per cent above; shipments were 48.0 per cent above; orders were 32.6 per cent above. Compared to the corresponding week in 1947, production of reporting mills was 3.5 per cent below; shipments were 26.8 per cent below; and nerv orders were 31.2 oer cent below.

The Southern Pine Association for the week ended November 27, 84 units (105 mills) reporting, gave orders as lI,67l,W feet, shipments 12,979,000, feet, ancl production 13,861,000 feet. Orders on hand at the end of the week totaled 53,122,0AO fuet.

The California Redwood Asso,ciation for the month ol October, 1948, ten companies reporting, gave orders re(Continued on Page 60)

I DO E H

FLUS oRs

IHE FIlIE$T OUATITY II(l(lR

IIIA]I U FACTU RE II - PRICE II COiIPETITIU EtY

OBTAI NABLE AT THE FOLLO\flNG JOBBERS'

SACRAMENTO OAKLAND FRESNO

California Builders Supply Co.

SAN DIEGO

T. M. Cobb Co.

LOS ANGELES

Back Panel Company

T. M. Cobb Co.

Davidson Plywood & Yeneer Co.

Pacific Mutual Door Co.

RIVERSIDE

Cresmer Mfg. Co.

L. '. CARR & CO. r SACRAMENTO

PACIFIC COAST DISTRIBUTORS

Rejoins Red Cedar Shingle Bureau Dougfas Fir Region Tree Farm Totals

George Messner, popular prewar fieldman of the lled Cedar Shingle Bureau, has rejoinecl the Bureau as a field representative, according to an announcement by W. W. Woodbridge, secretary-rnanager.

Messner will be remembered by lumbermen throughout the Middle West, r,vhere he traveled extensively during 1939 ancl 1940. He entered the U. S. Army in February of 1941, went overseas early the following year, and for the next 3 years

Top Three Million Acre Mark

Portland, Oregon, November 29-Douglas fir region tree farm totals topped the three million acre mark today rvith the certification of 268,707 acres of private forestland, according to Edmund Hayes, Portland, chairman of the Joint Committee on Forest Conservation.

New areas of private timberlands dedicated to perpetual forest production include two properties in Oregon with a total of 51,024 acres. They are Pope and Talbot, Inc., Upper Willamette Tree Farm in Lane county and the Copper Creek Tree Farm of Weyerhaeuser Timber Company in Clackamas and Marion counties.

George

Megsner

and B months served as an officer in the South Pacific.

"With Mr. Messner's appointment the shingle industry is taking another step in assisting its distrillutors-dealers, wholesalers and .commission salesmen-in the promotion and merchandising of Certigrade cedar shingles," Woodbridge said in making the announcement.

"He will be available to serve dealers at group meetings, client contacts, and for the development of increased shingle business in all ways possible. Mr. Messner's background, his personality and his innate enthusiasm rvill prove to be marked assets to the shingle distributors with whom he will come in contact."

Washington gained 217,681 acres with a large forest holding in Pacific county owned by the Willapa l{arbor Lumber Mills and Weyerhaeuser Timber Company certified as the Willapa Tree Farm. Additional acreage was certified for the Clemons Tree. Farm, the first tree farm in the United States, and the Mt. St. Helens Tree Farm, also a Weyerhaeuser property.

Hayes stated that today's action by the committee tallied a thirty-fold increase in Douglas fif tree farm acreage since Clemons lree Farm was certified in 1941. There are now 3,012,861 acres of private forests in western Oregon and Washington operated as tree farms. This is the second large certification this year by the Joint Committee which is the official tree farm sponsor in this region for the West Coast Lumbermen's Association and the Pacific No:thrvest Loggers' Association

? fiodksone J-

PnoDucts

Douglae Fir Lumber and Timbers

Southern tla 4p*""nian llardwood Lumben

Ilarilwood PlYrvooil and Veneerg

Long Leaf and Cypreee Lumber

Short l-eaf Pine Lumber and Timberg

Western Pine Lumber

Redwood Lumber

Doors Western and Southern Mouldinga pBoDuGrrT

Hardwood Flooring

There was a little boy, And he bought a little card, And he mumbled and he grumbled And he studied long and hard, And tried to think of something smart A clevel kid might quote, But finally he said-"Aw, Nuts !" And this is what he wrote..MERRY CHRISTMAS !''

Want a beautiful bit of sentiment to use on your friends at Christmas? From the Chinese, and new to me. Hope it is to you. It goes like this: "MAY YOUR SHADOW ALWAYS FALL IN PLEASANT PLACES." Just repeat that one to yourself. It warms the heart.

rt's as sweet as the *rLtti."lvocalized by David Garrick on his retirement from public life, when he said: "Their cause I plead, plead it in heart and mind, a fellow feeling makes one wondrous }ind."

*rrd<

Could there be a grander way to feel about the Christmas season than to be "wondrous kind?" For he who is "wondrous kind" must have the Golden Rule deeply imbedded in his heart.

For the Golden n,rr" ioJ"t'l ,r."."""rily mean those identical words uttered by the Carpenter of Nazareth when He said: "All things whatsoever ye would that men should do unto you, do ye even so unto them." Since the dawn of civilization, thinking people have, each in their own way, been uttering that underlying thought.

No one knows -rro nr"l gfrr"*rrtt.r"nce to the beautiful philosophy that we ordinarily mean when we say-'rDo unto others as you would have them do unto you." >F{<*

Mohammed said: "Let no one of you treat his brother in a way he himself r.rouldi dislike to be treated."

Buddha taught: "One *"tU l".t fo, others the happiness one desires for himself." *{<*

The ancient Romans wro e: "The law imprinted on the hearts of all men is to love the members of society as themselves."

The ancient Greeks "utlr.J ' 'Lo ,,oa that to a neighbor which you would take ill from him."

The ancient Persians said: "Do as you would be done by."

The ancient Chinese put it this way: "What you would not wish done to yourselves, do not unto others."

The ancient Egyptians said: "FIe sought for others the good he desired for himself."

Moses taught the wandering tribes of Israel this way: "Whatsoever ye do not wish your neighbor to do to you, do not unto him." ***

All these words had been spoken by great thinkers long before the Carpenter walked the earth, and taught His Golden Rule on the green hills of Galilee. He simply embodied in His words and in His way.that same inspired thought. He did not claim any patent on the idea, but simply taught it and lived it so as to impress it upon the minds of more people more indelibly than it had ever been before. And so it is mentioned often in Christmas sermons as the ideal guide to right living.

Ed Howe, "The Sage J ;ri" Hill," had his own version of the Golden Rule, and not a bad one. He said"Instead of trying to love'your enemies, why not treat your friends a little better?"

* *

And Oscar Rush, in his "Cowpuncher's Prayer," had another slant on the philosophy. He wrote: "Let me be easy on the man that's down, And make me square and generous with all; I'm careless, Lord, sometimes when I'm in town, But never let them* say I'm mean, or small."

And you remember that delightful "Game Guy's Prayer" don't you? ft said, in part: "Lord, help me to remember that You won't let anything come my way that You and I together can't handle."

And I think the famous rhyme of "Jimmy Pumblequod," alleged to have been found on a rural headstone, should be remembered at Christmas time. It goes: "flere lies poor Jimmy Pumblequod, Ffave mercy on him, Gracious God; I know HE would if HE were GodAnd YOU were Jimmy Pumblequod." d. ri< t

Gus Russell sends in a clipping of an anonymous rhyme

_"rql7

Qn rlt hns bEe n rke CEruruRy of PnoqREss, piorueened by rhe rnnly ruiruens nlrd rinnbERMEN. Thein dnururless spinir is ouR hrnirnqr nnd ouR ilrspinnrion ir,r rhis New Yenn of '49.

lru rhE NAME of rlre piorrrEERs wE sENd...

Holnes Eureko Lunher Compony

of depth and feeling, alleged also to have been found on a tomb in England, that reads:

"Give me a good digestion, Lord, and also something to digest,

Give me a healthy bodS Lord, with sense to keep it at its best.

Give me a healthy mind, Lord, to keep the good and pure in sight

Which seeing sin is not appalled, but finds a way to set it right.

Give me a mind that is not bored, that does not whimper, whine or sigh;

Don't let me worry overmuch, about the fussy thing called I.

Give me a sense of humor, Lord, give me the grace 'to see a joke,

To get some happiness from life, other folk." *** and pass it on to

Philosophizing at Christmas time, it is heart-warming to recall some of the homely thoughts that are not so well known. It was Josh Billings who said that the biggest trouble with most men is that they know so many things that aren't so. Which thought was contained in the story of the old sage who lay dying, and whose dying words were: "I've lived a long life, and known many troubles, and most of them never happened."

And President Truman, "" ,n. recent speaking trip that returned him to the White House, quoted several times the legendary epitaph said to have been found on the tomb.stone of Bill Williams at Tombstone, Arizona: "Here lies Bill Williams-he done his damndest."

I think it might r. *.rr]"r:o,:. read over Josh Billing's definition of laughter, which was: "Anatomically consid' ered, laughter is the sensation of feeling good all over and showing it principally in one-spot. -If a man CAN'T laugh there was some mistake made in putting him together, and if he WON'T laugh, he wants as much keeping away frorn as a beartrap when it is set. Genuine laughing is the vent of the soul, the nostrils of the heart, and it is just as necessary for health and happiness as spring water is for a trout."

Another grand thoughi to mull over for Christmas is what Abe Lincoln said about criticism, because meeting unkind criticism is one of the difficult trials of life: "If f tried to read, much less answer, all the criticism made of me and all the attacks launched against me, this office would have to be closed for all other business. I do the best I know how, the very best I can. If the end brings me out all wrong, then ten angels swearing I was rigtrt would make no difference.' And if the end brings me out right, then what is said against me now will not'amount to anything." ***

And there is inspiration in these words of Marco Morrow: "It is a glorious privilege to live, to know, to act, to listen, to behold, to love. To look up at the blue sky; to see the sun sink slowly belo,w the line of the horizon; to watch the worlds come twinkling into view, first one by one, then the myriads that no man can count, and 1o ! the universe is white with them; and you and I are here." ***

I heard a line uttered the other day that could not well be improved upon as a Christmbs greeting, and I shall close with that: "God keep step with you." Add to that the other one here quoted: "M.ay your shadow always fall in pleasant places," and you have a sweet pair of Christmas thoughts.

Ncmes Assistcnt Mcncrger

A. J. Hbnzel, manager of Kalpine Plywood Company of Klamath Falls, Oregon, a branch of Plywood, Inc., named Paulaus McKee as assistant manager of the Kalpine plant. McKee majored in science at Oregon University and entered the plywood industry more than eight 1'ears ago. He has had rvide experience in general plant operation, production and personnel work.

Our New Scrn Frqncisco Address

The San Francisco office of The California Lumber Merchant has been moved to Room 330 Santa Marina Building, 112 Market Street, San Francisco 11, Calif.

Our new telephone number will be annonnced in the January i, 1949 issue.

For Smoofh, Grainless, Wectherproof

SING.TE-PLY

Check

tr Concrele Forms

! fruck bodies

! Trqilers

n Counlers

tr Toble Tops

tr Signs

! Disploys

n Blockboqrds

n Toys

n Sports equipment

n Deep freeze boxes

n Wolk-in refrigerofors

One of the importonl uses for HARBORIIE is for concrele forms. fodoy orchitecfurol concrele requires morblelike decorolive finishes. The hqrd check-free duroble surfqces of HARBORITE, foclory oiled ond edge seoled, is ideol in obtoining lhese resutts. We recommend lhe use of HARBORIIE wherever exPosed concrele finishes ore required.

B. RDAM COMPANTY

SUPER-Hqrbord is lhe originol woferproof or ext€rior-typ€ ouldoor plywood*with "cneers Lronded by Horbor's spociollyde' vcloped phenolddehyde synrheilc r6Ein in Horbor's gimf hot-ploto praser. lt ir o wperio productthe rutslonding ply' wood for.axpaure fo "isother' woter or qbnomdl' moisture

Air Picture Of Huge \(/"yerhaeuser Plant At Longview, Washington

Here is a late air photograph of the plant of the Weyerhaeuser Timber Company at Longview, Washington. Shown in the picture are the principal mill units. Not shown in picture, but important late units of the great plant are; the plywood plant, a kraft and sulphite pulp mill, a bark products plant, and two hydraulic barker units for pulp logs.

Seen in the picture are the shipping dock in the lor,ver foreground: N'Iill Number One which cuts only large Douglas Fir logs; Mill Number Tr,vo rvhicl-r is immediately to the right of the stacks and n'hich cuts only smaller Douglas Fir logs; and Mill Number Three at the far right in the picture, rvhich cuts logs of miscellaneous species ; between Mills Number One and Number Two is the big porver plant which obtains part of its boiler fuel from milling leftovers that aren't used for pu1p, plyrvood, or other wood products; and the big buildings in the middle of the picture are tl.re shipping shed, planing rnill, rough dry sheds, dry kilns, and Pres-to-Log plant.

llere are facts concerning the lumber mar.rufacturing units of this very diversified institution, each of the three

sawmills being specially designed to do the particular jobs and cut the special types of timber furnished them for raw material. Each mill rvas designed for its particular part of the entire operation.

In a tremendous log pond the logs are all separated and segragated, and boomed to each of the mills ancl other units. The biggest and finest Old Growth Fir logs go to Mill Number One, which cuts strictly for grade. First the logs go through the one big band headrig, u,hich slabs them, and then slices .cants from all four sides. the cants varying in thickness. Common and structural grades oI lumber and timbers are then cut on the carriage from the remainder of the log. The cants, which are largely clear lumber, go then for more sarving to various other units of the mill. There are two double-cutting pony band headrigs, a gang, and edger, a trimmer, and a whole battery of band resatvs, re-edgers, and re-trimmers. Every device is for the purpose of getting the greatest possible amount oi clear lumber out of the log, and the fact that nearly 60 per cent of the output of tiris mill is clear, and an addi-

(Continued on Page 30)

Don Kesselring Ooklqnd

Don Broley Son Froncisco

John Polriquin Fresno

Fred Smoles los Angeles

{u*btr Careert

Harold J. Ford

\Videly known for his long connection u'ith the California Sugar and Ponderosa pine industry, Harold J. Ford has been sales manager for the past five years for Tarter, Webster & Johnson, Inc., rvith headquarters at Stockton, Calif.

He rvas sales manager of the Yosemite Sugar Pine Lumber Company for eight years, and prior to that period rvas associated u'ith the Sugar Pine Lumber Company at Pinedale, near Fresno in various capacities in manufacturing and sales.

He rvas born in Merrill, Wisconsin. His father was a lumberman, so it seemed natural that Harold should choose to enter the lumber busifiess. He worked his way through school in the good American way, and in 7922 came u'est and rvorked {or Weyerhaeuser interests in the Inland Empire. From there he rvent to Pinedale, Calif.

In his present position he handles the sales of all of the lumber, mouldings, doors, and cut stock of the eight af-

Georgia-Pacific Contracts To Sell Output of New Mill

Portland, Dec. l--Georgia Pacific Plyrvood and Lumber Company has contracted to sell all lumber and timber produced by the Cascade Locks Lumber Compar-ry in its recently completed mill at Cascade Locks, Ore., according to James L. Buckley, Georgia Pacific vice president.

In addition to selling all lumber production of the nerv mill, Georgia Pacific has the right to buy all of the peeler logs produced for shipment to any one of its four plyrvood plants in Washington and Oregon.

NIr. Buckley said the mill currently is cutting Douglas fir timber and may soon manufacture ponderosa pine and u.estern hemlock also.

The plant has a rated production capacity of 9.000 board feet of lumber per hour.

The Cascade Locks mill is ideally located to fit into Georgia-Pacific's lumber sales program.

^{rwwwwwwwwifwvvwgrtgw€€w'rwwww

filiated mills of the American Box Company, except box shook. And in addition the sales of lumber from a number of mills outside of their orvn organizalion.

NIr. Ford married Nfiss Beatrice Lee, former Wisconsin girl, rvho also came from a lumber family. They have one son, Jack, u'ho is engaged in the retail lumber business il.l Nlerced, Calif.

HEAVY DUTY tIFT TRUCK

Dependable all-surface, all,weather performance insures continuous year-around operation. Models to handle and high-pile loads in a range from 5,00O to 18,000 pounds. Big, safety.cushion hydraulic hoist and tilt mechanisms. Positive, easydrive hydraulic st€ering and many other points of superiority make these the lift trucks you'll want working for you.

SERIES 80 CARRIER,

Here's a carrier design that provides a new conception of down'to'earth practical function. Exclusive full,load,and,road vision meets all state safety codes. Func' tional design cuts dead weight to the bone, yet adds strength. Efiortless steering, greater operator comfort, proved hydraulic controls and many other features will give you a new lower'cost transportation system inside and outside your yards.

engineenng consulfolioa is yours for cqll will do the trickl

'The Ross Cqrrier Co. 2440 fhird Streot Scn Froncirco 7, Calil.

ftlV 6]@uor,ih Sto/,t/

Bf le Satua

Age not guaranteed---S-ome I have told for 20 yans---Some Legs

Here is another Joe Frisco story.

Looked Like Him Anyway

There is a dwarf newsboy on Ho,llywood Boulevard, in Hollywood, California, who has been selling papers on a popular corner for many years. He has a massive head, and lots of hair, but is no taller than a five year old boy.

One night Joe Frisco was eating his dinner at a cafe

Big Crowd Attends Hi-Jinks

The Hi-Jinks and get-together for lumbermen held in the Rainbow Isle Room of the Mayfair Hotel, Los Angeles, Friday evening, December 3, was a gala affair and brought out a large crowd. The party was sponsored by Lumbermen's Post No. 4O3 of the American Legion.

Over 2@ sat down to a fine steak dinner which was followed by the floor show, including musical numbers, a clever act by a lady magician, and several dancing numbers by a group of attractive young ladies. George West was master of ceremonies, and Harry Fitzgerald presided

near the dwarf's news stand, when the dwarf entered with papers under his arm. He walked up to Frisco's table, and rvhen Frisco looked up, all he saw was a massive head apparently sitting right on the edge of his table, and his eyes bulged in wonderment.

"Good God!" he exclaimed. "It's John the Baptist!"

at the piano. The Kenneth Harlan Theatrical Agency of Los Angeles furnished the entertainment.

The first door prize, a beautiful pen set, was won by Harry Cramer, North Hollywood builder, and Bill Collins of the Hammond Lumber Company, Canoga Park, was the winner of the second prize, a poker set.

Russ Gheen was in his usual good voice and led the group singing. In appreciation of his fine work he received a rousing cheer from the crowd.

Harold Hamilton and Dow Gow arranged for the entertainment program. Thomas W. Mills is the Commander of Lumbermen's Post.

ASSOC IATED PLYTYOOD MI LLS,

Wqrehouse ond Office

925 Toland Sfreel, Son Froncisco 24 (Necr Ookdqle Avenue)

Telephone ATwcrter 2-8832

E. G. Gollogher, tYlqnoger

Associqled Plywood Mills, Inc. operqle two mqnufqcturing plonts for the production of Douglqs Fir Plywood, one rrt Eugene, qnd fhe other qt Willomino, Oregon.

Winning Combination 9! Advontuges of fu NSULATING BOARD PR0DUCTS

When you recommend Simpson Insulating Building Board, Plank or Tileboard to your cus' tomers for dry wall construction, you not only do them a Iavor, but you reduce building and remodeling costs for them. That makes them happy and thankful customers. These Simpson Insulating Board Products have the advantage of serving as 3 materials in 1. They give Insulation. Decoration and Structural Strength. In addition to lowering building costs, Simpson Insulating Board Products lower fuel bills by reducing heat loss in winter and retarding pene' tration of heat in the summer.

Your customers get high decoration value when Simpson Insulating Board Products are used on walls and ceilings. They provide a beautiful interior finish and all in the one product. The excellent surface finish of Simpson Insulating Board Products provides a pleasing interior 6nish in themselves. but the boards may be stained, stencilled or carved, if desired, for added decorative charm.

Simpson Insulating Board Products have hish tensile strensth and stifiness. TheY pronlde a maximum of itrensth when used on walls and ciiline. Because of the natural interlacing and weaving of the fibers, the board provides grester structural qualitY than many other tyPes of mate' rial for these purposes. Combined with this. is, of course, the insulating and decorative value of the board.

STOCK AND SELL SIMPSON INSULATING BUILDING BOARD, INSULATING DECORATIVE PLANK AND INSUI.ATING DECORATIVE TILEBOARD

Simpson Insulating Board Prod' ucts are trested with Penta' chlorophenol, a superior pro. tection against termites, dry rot and decay, ae well as agailet mold and mildew.

Simpsol Iueulating Board Prod. ucts are well packaged. Yard men like them because the packagee and cartons are easy to haDdle. Keep a good eupply of th6e fast selling Simpson products on hand.

SIMPSON LOGGING CO., SATES DIVISION: 1055 Stuorf Building, Seottle l, Woshington

ARIZONA SASH, DOOR C GTASS CO.

521 S.9th Ave., Phoenix, Arizono

Phone:3-3151

ARTZONA SASH- DOOR & GTASS CO.

657 West St. Mory's Rood, Tucson, Arizonq. Phone: I699

CAI.IFORNIA PANEI & VENEER CO.

955-967 Alomedo St., los Angeles.

Cqlif. Phone: Trinify 0057

CONTINENTAI. I.UMBER CO.

P. O. Box 2042, Boise, ldoho

Phone: 450

ETIIOTT BAY I.UMBER CO.

6n0 W. Spokone St., S@ttle, Wosh.

Phone: Elliott 8080

ETLIOTT BAY I.UMBER CO.

2712 McDougoll St., Everelt, Wqsh.

Phone: Moin 150

ETIIOTT BAY TUMBER CO.

Box 188, Union Gqp Stqtion, Yqkimq, Wqshinglon, Phone: 2167 1

ORDER YOAR SUPPL'' OF SIMPSON PRODUCTS NROM THESE DISTRIBATORS

EXCHANGE TUMBER & MFG. CO.

P. O. Box l5ld Spokone. Woshingion

Phone: Glenwood 1621

FROST HARDWOOD TUMBER CO.

Morkef ot Stote Street, Sqn Diego, Cqliforniq. Phonet F-7221

I.UMBER DEALERS. INC.

T. A. Box 5222, Denver 17, Colorodo

Phone: Tqbor 614l

I.UMBER DEALERS, INC.

108 South Mdin St., Pueblo, Colorcdo

Phone: 4881

IUMBER DEAI.ERS, INC. 423 N. 33rd, Billings, ,rlontonc Phoner 391 I

,{oRRrsoN-MERRTU. & CO,

353 No. Pork St., Reno, Nevodq

Phonet 2-2196

NEW MEXICO COMPANY

l40l-15 North l2th St., Albuquerque, New Mexico. Phone: 3-1708

PACIFIC COAST AGGREGATES, INC.

400 Alqbomo St., Sqn Frqncisco, Cqlifornio. Phone: Klondike 2-1616

PACIFIC COAST AGGREGATES, INC.

l6rh ond A Streels Socromento, Colifornio. Phone: 3-6586

PACIFIC COAST AGGREGATES, INC.

2150 G Street, Fresno, Cqliforniq

Phone:3-5168

PACIFIC COAST AGGREGATES, INC.

2400 Perqlto Street, Ooklond, Colifornio, Phone: Glencoud l-0177

PACIFIC COAST AGGREGATES, INC.

1020 E. Moin St., Stockton, Cqliforniq Phone: 8-8643

PACIFIC COAST AGGREGATES, INC, 790 Stockton Avenue, Son Jose, Coliforniq. Phone: Bollqrd 8570

CHAS. E. SAND PTYWOOD CO. ll06 N. W, l6lh Ave., Porllond, Oregon. Phone: Atwoter 6121

SIMPSON IOGGING CO. 1610 E. Wqshington Blvd.. los Angeles, Colif. Phone Prospecl 9401

SIMPSON TOGGING CO.

Shelton, Woshington

Phonc: Shelton 6l I

UTAH TUMBER CO. 333 W. lsi So., Solr lqke city 9, uroh

Phone:4-4318

WESIERN DOOR & SASH CO.

5th qnd Cypress St., Oqklqnd 7, Colifornia. Phone: Templebor 2-8400

WESTERN DOOR & SASH CO. 9ih ond Porker Sr., Berkeley, Colifornio. Phone: Ashberry 3-2023

illagnificent New Building Store of Brey-l{right lumher C0.

I$ 0pened at Porterville

By Jock Dionne

The new building material store of the Brey-Wright Lumber Company at Porterville, California, that opened for business on November 10, 1948, is undoubtedly one of the most beautiful examples of a modern merchandising plant to be found anyr,vhere on earth. Take a look at the pictures and judge for yourself.

In sending us pictures and a description of the nen' plant Miss Alberta Ruth Brey gives this rvriter some oi the credit for this wonderful institution. I am proud to think I had even the faintest particle of connection l,ith anything so fine. Trventy-eight years ago I made a talk

to a lot of lumber dealers at Fresno on the subject of modern merchandising. Among those present were the late Hiram F. Brey, J. Frank Wright, and Miss Alberta Ruth Brey. With the enthusiasm I used to carry around in those days I said in that speech that every lumber yard should be turned into a building store doing modern merchandising and displaying their goods, and advised the owners of old fashioned lumber yards to tear out a side of the yard and put in plate glass display windows.

Soon I had a letter from that joyous and youthful merchandiser, X'fiss Alberta Ruth Brey, telling me that they

Corner ol Interior ol Scles Room.

FAST PLYWOOD SERIJIOE

WAREHOUSE STocKs

CAIL OUR WAREHOUSES -

P1YWOOD IACOTIA, INC. SAN ;RANCISCO PI.YWOOD CO. TACO'IAA, WASHINGTON SAN FRANCISCO, CALIFORNIA

PIYWooD tos ANGEIES, lNC. tOS ANGEIES, CALIFORNIA

o

FAST PLYWOOD SERVICE is a definite fact at all Plywood, Inc. Sales Divisions. Complete warehouse stocks together with "on-the-spot" attention to every order means Plywood PLUS Service. Local orders receive immediate out-of-warehouse delivery-and, within 24 hours out-of-town orders are on the way. Your Plywood, Inc. Sales Division is geared to fast wholesale distribution-and can supply special panels to your own specifications.

o Ponderosa White Pine Plywood . Douglas Fir Plywood . Hollow Core Flush Doors

o Hardwood Plywood both Commercial and Decorative All in Warehouse Stocks

Ponderosa White Pine Plywood and Hardwood Plywods are Manufactured in Our Own Mills

Exterior View

were tearing out a wall and putting in display windon's in their vard, and were going in for merchandising. Maybe you don't think that made me proud. So I am hopeful that I did sell them an idea that day at Fresno. What better rvork could a lumber journalist do?

The Brey-Wright Lumber Company was new at that time, having been organized in 1918 by the Mr. Brey and Mr. Wright just mentioned. Nfr. Bre1. u'as 70 years old when they started that yard at Porterville, and he did not live to see the steady and 'wonderful progress ar-rd development of this small-city lumber institution. He died \n 1925. Mr. Wright was his nepherv. N{r. Brey had been in the retail lumber business his entire life u,hen they orgar-rized this companv. N{r. \\lright had seen many years experience in the mar.ragement of retail lumber yards, and then a long series of years as a banker ir.r l'ortervillc. But rvhen

oI New Store.

When they started in 1918, Miss Alberta Ruth Brey, eager to learn the business, joined them. And when her father died she took up rvhere he left off, and her uncle and l-rerself have been working side by side with never a discord from that time on; and the Brey-Wright Lumber

The Becutifully Appointed Office. he and his uncle decided to go into business together he gave up the banking business, and took up lumbering as a permanent profession.

LeIt to right: l.

Ruth

Company as it is today, is a u'onderful testimonial to their fine business co-partnership. The sound business judgment and merchandising enthusiasm of Miss Brey and the fine business ability of Mr. Wright have made a great tearn. None better. Step by step they have built that bus-

Frcnk Wright, Frank M. Bcxley, Albertc

Brey.

$I$AI,AT $I$AtKBAX' T /*,MDRYWAILM

This new insulated DRY \VALL construction (SISALATION plus SISALKRAFT) combines insulation and vapor-barrier advantages at very low cost helps stop passage of harmful moisture into walls!

SISALATION, bowed in between studs, provides T\f/O insulating air spaces, and its

reflective surface helps keep homes warmer in winter, cooler in summer. Heavily reinforced by cross-laid sisal fibres, tough and strong, SISALATION and SISALKRAFT temain in place, permanently and effectively, for the life of the building. Here is quality construction with true economy!

q/.tfp h/a,t/ for further information and samples of these two products.

This neu insulated. DRY WALL construction m.eets FHA Vapor-Barrier Reguirements (Class A, Federal Specifcations UU-P-147 )

From ihe Outside Looking In. iness, aln'ays leaning tou'ard the morlern, the progressive type of merchandising. And time after tir.ne through thc years they har.e im,proved the character of their place of business, and their type of merchandising.

Years ago they built a branch yard at the near-bv torvn of Terra Bella. This year thel' opened a nerv beautiful and moclern building material store just eight miles rvest of Porterville, at Cotton Center. Note picture of same. It

Pcint cnd Hcrdware Depcrtment.

Farm Tribune, the Shoppers Guide, and the Evening Recorder. They rvere fine ads .ivith lots of pictures, and the public 'ivas rvarned of the approaching event, and invited to come one and all. They cam,e. It .lvas the outstanding event of its sort in the history of that entire region. Properly so, for nothing like the Porterville building material store of Brey-\\rright had even been heard of in tl.rose regions.

is as bright and attractive as the neu, I'orterville plant, but in a srnaller way ; an artistically equippecl store of the most modern Sort.

Last u,inter Mr. Wright and NIiss Brey decided to "put the big pot in the little one," as they used to say in the old days, and replace the already modern and attractive Porterville plant with something they had been dreaming about for years. Thev started the rebuilding, refurnishing, and modernizing job May lst, and they threu.it open to the public on November tenth. They had striven to get it ready to open on that date for a very fine and sentimental reason. That t'as the birthday of the late Hiram F. Brey, who rvas born just one hundred years ago on that date. So the opening celebrated his birthday.

The public was told all about the nerv store, and invited to corne see. Full page and attractive advertisements appeared in the Porterville Nen,s, the Terra Bella Nervs, the

Belore the Remodeling Stcrrted,

And notv about the new store. Herewith you rvill find pictures to tell you better than tvords. Here is a picture of the yard as it u'as last spring, before remodeling started. It was better than an average lumber plant even then. But look at it now. Seek the most beautiful and shining nerv institution in your biggest city, rvhether it lte bank or ritzy store, and you rvill find nothing finer. The lighting sets off the sales rooms, the stocks, and the appointments to grand advantage.

In this building material horne you r,vill find offered to the public by courteous employes everything in building materials, and in buildings. You rvill find plan services for those who rvould build or remodel or improve. You will find drafting service. You r,r'ill find paints and wallpapers beautifully displayed. All roofings, boards, insulation,

Build Customer Satisfaction ...With Pope aTalbot

Lumber

You follow o sound business policy of building sqles when you sell Pope & Tcrlbot Lumber, becouse you deliver lumber groded ro high stqndqrdsr produced to your customers' exocting requiremenls. Men of long experience.execule your orders here of P & T lumber crqflsmen wirh q wide experience for iudging, sowing, finishing, hondling ond groding. Workers with qn qccurocy qnd skill born of qssociotion; q first-hqnd knowledge of

lumber deqlers' needs. Modern equipment for slreqmlined produciion oids them in producing lumber thot is properly milled, properly groded' properly hqndled. Perfecl lecrmwork ond o smoothly-functioning orgonizotion lhot is your qssurqnce of dependobiliry. Send your orders to Pope & Tqlbor. Get the benefits of P&T quoliry prolection . lhe service thqt insures cuslomer sotisfqction ond builds your business.

TACOilIA TUilIBIB $At[$

714W. Olympic Blvd.

LOS ANGEIES 15, CAIJF.

Telephone PRospect ll08

REPNESENTING

Arcqlo Lumber Services, Arcoto, Colif.

Arcqlq Lumber Services, Crescenl City, Colif.

Arcotq Timber Producls, Arcoto, Colif.

Bridgeville Lumber Co., Bridgevilte, Colif.

Crog Lumber Go., Smith River, Colif. (Douglor Firl

Cunninghom & Quigley, Fortuno, Colif.

Wm. Dunn, Fortuno, Colif.

Evqns Lumbcr Co., Rockport, Colif.

F t lt Lumber Co., Crescent City, Colif.

Gilson Lumber Co., Klomoth, Cqlif.

Hqmden Bros. Lumber Co., Arcolo, Colif.

John il. Hill lumber, Eureko, Colif.

W. G. Peterson, Arcoto, Colif.

Phelps Bros. Lurnber Co., Arcolo, Cqlif.

Elmer Skoog, lllcConn, Colif.

G. [. Speier Co., Arcclo, Colif. (Two Mills]

South Boy Lunber Co., Fields Londing, Colif.

We cqn furnish borh R.edwood qnd Douglos

Fir, surfqced qnd rough, for prompt roil shipment from these mills.

hardware, screens, built-ins, cabinets, etc., are displayed and merchandised here. Here Mr. Wright and Miss Brey sit side by side as they have done for so long, to personnally supervise the service given their customers. In these pictures see the modernistic equipment ,counters, shelving, cabinets; everything new and lovely to look at.

Here in the LUMBER MERCHANT office u'e looked over the pictures and joined forces to give three cheers for Brey-Wright. They have done something that the entire lumber and building industry has a right to be proud of. We are certainly proud of them, and their nerv store, and proud to tell their fellow lumber folks the story.

Deserving of prominent mention in the history of BreyWright is N{r. Frank Baxley, who is Assistant Secretary and Sales l\{anager. He has been active in the business since 1921, and in 1941 became a stockholder and officer.

Arizona Sawmills Do Constructive Local Advertising

lfow sawmills may do constructive local lumber advertising is shown in interesting fashion in advertisements that are currently running in The Arizona Daily Sun, at Flagstaff, Arizona. The advertisers are the Saginaw & Manistee Lumber Cornpany and Southwest Lumber Mills, Inc., which jointly run half page advertisements, attractively illustrated with art work. As an example of the thoughtful publicity these mills are using, here is the wording of a recent ad, which shows, at the top, a baby sitting in the edge of a forest of young trees:

"Homes for Americans of tomorrow. yes, little baby, that future forest is filled with baby trees not much bigger than you.

"They are growing as certainly as you are gror.ving. By the time you are in grammar school, some of those trees will be ready for thinning. Those that are thinned may serve as fuel to keep you warm in winter, or as pulp-wood to provide the paper for your school books.

"By the time you are grown and have children of your own, those trees will also have 'children'of their own, too. By the time you are 40 or 5Q many of those trees rvill be commercially mature; big enough to build millions of fine homes.

"Almost a third of all the land area of America, little fellovr', is growing trees of many kinds and all sizes today -because the objective of the forest industries is to keep enough timber growing to serve you and your children and their children-always."

It is interesting to remember that these tt-o sawmill firms are cutting trees from the National forests of Arizona which are harvesting their tree crops on a permanent basis; "sustained yield" they call it. So these mills will operate-always.

New MiUing Plcnt in Fortuncr

Friesen Lumber & Supply Co. took over the idle plant of Fortuna Milling Co. at Fortuna, Calif., and the drying plant at Alton. This concern is headed by John S. Friesen, late of Salem, Oregon.

The plant will produce cut stock for furniture, and beveled redwood siding, and will also do custom drying.

Al Schniidt, formerly of Portland, is manager.

Culto-sr[xNcnlE

ANOTHER GREAT CEL(ITEX INSUTAIING SIDING...

The only sidings with o core ol fomous Celolex Cone Fibre Insulating Boord

Now, you can widen your market. appeal to more home-owners... by offering:

CELO-SHINGLE-for the charm of shingles

CELOBRIC-for the richness of brick

CELOSTONE-for the ruggedness of stone

And with all three, you have the clinching arguments of extra comfort and, fuel sauings made possible by their Celotex cane fibre core.

CHECK TI{ESE SAIES.BUItDING FEATURES:

I Core of genuine Celolex Cone Fibre Insulotion Boord prolecled ogoinsi dry rot ond termites by the Ferox (polenled) process.

2 Core impregnoted wirh ospholt lo insure moislure resislonce.

3 Cooting of speciolly-processed heovy moltic osphoh lo seol lhe sur{oce.

4 Rock-like minerol gronules in voriouc color combinolions imbedded in osPholt, giving heovy "shodow line" ond o beouiiful, permonenl {inish.

5 Ship-l"p ends ond sides for snug, hidden ioint:.

Get started now for greater profits in modernizing old houses or commercial buildings. Ask your Celotex salesman for complete information...or write today to THE CETOTEX CORPORATTON, CHICAGO 3, lttlNols,

MERCHANDISING HELP FOR YOU! Everv Celotex product is backed by hard-hitting merchandising material that makes your selling job easier, New sales promotion plans are being developed continuously to give you and your salesmen fresh ideas and selling methods. Celotex broadsides, folders, and direct mlil pieces are all imprinted with your name, address, and telephone number FREE OF CHARGE. Keep in close touch with your Celotex sales tepresentative' He is always ready and willing to get these sales helps into your hands and to cooperate with you in every possible way. Use hin!

Appoint ed General Manager Of California Redwood Association

San Francisco, December 1

I 948-Appointmerrt of Shern.ran A. Bishop as general malrager of the California Redwood Association, San Francisco, has been announced by tl-re board of directors. Mr. Bishop succeeds Kenneth Smith, who resigned to join The Pacific Lumber Company of San Francisco. He rvill take over his new duties January l, 1949.

A third-generation reclrvood lumbermar.r, rvith 14 years of service 'ivith Union Lumber Company of San Francisco, Bishop u'ill have general charge of promotion, research, grading and inspection services of the organization. Present members of the Association's sta11 will continue as in past : Selwyn J. Sharp, secretary, also in charge of inspection and grading;B. F. Wade, consulting engineer, in charge of research; l'hilip T. Farns'worth, in charge of promotion, and George W. Nelson, chief inspector.

Mr. Bishop joins tl-re Association rvith an outstanding record of experience in prodrrction, merchandising and

management, both in and out of the lumber industry. On graduating from the University of California in 1924, he entered the order department of the Union Lumber Company mill at Fort Bragg. From then on through 1938, I3ishop was engaged progressively in executive- positions concerned with sales and merchandising at the Fort Bragg mill, the general offices in San Francisco, and the eastern sales omce at Chicago.

During 1939-1944, Bishop was associated with Congoleum-Nairn, Inc., as. division manager at St. Louis, Mo. In 1945, he joined the Crosley Corporation, and in 1946 rvas appointed merchandising manager with headquarters in New York City, where he .remained until coming west last year.

Translerred to Los Angeles Olfice

James W. MacDonald, rvho has been representing the L. W. MacDonald Co. in San Diego, is nou' rnaking l-ris l.readquarters in the Los Angeles office. Tim Wood, who has been representing the firm in the Eureka and San Francisco Bay districts, has also been transferred to the company's Los Angeles office.

Moves Sqn Frcrncisco Ollices

Simpson Logging Company, Sales Division, has moved its San Francisco offices to 25 Beale Street. The new teleohone number is YUkon 6-6726.

to suit your eoery need!

Smoll, medium, lorge, or custom sizes. We con fill ony order in Hordwood ' ond Douglos Fir plywoods. A,long with "the best in plywood," we corry o complele stock of Simpson Insuloting Boord ond Tile, Formico, ond Mosonile Brond Products,

The Improaed n*nDoh

Gqrqge Door

FEATURE Craw-Fir-Dor-the famous overhead door that put the lumber dealer back in the garage door business. ft's been inproved, with new, easier-actingo more dependable and trouble-free hardware. And, in addition, it offers you all the proved selling points which make Craw-Fir-Dor a sure volume item.

Feotures thqt mqke

Crqw-Fir-Dor o profitoble

speciolty for lumber deolers

LOW COST to help you build volume.

ATTRACTIVE APPEAR,ANCE for ony type of orchiiecture.

DURABITITY. STRENGTH

mode of sturdy Douglos fir.

WEATHERPROOF

pqnels ore of Exlerior-type plywood..

EASY.TO.INSTAtt

door is prefit; hordwore 97% preossembled.

TWO STANDARD DESIGNS

eosier to slock ond sell.

CRAW-FIR-DOR No. 45

SElLtNG AIDS AVAll,ABtEl Attroctive folderr. envelope slufters. Mols qnd eleclros for your own newspoper ond printed odverlising, Write the Fir Door Institute, Tocomo 2, Woshington.

DOUGLAS FIR DOOR MANUFACTURERS

tftF.ffiE&atzil(a. oilE PlEcE. avEnililD TrPE

CMW-FIR-DOR No. 44 THE NATIONAT ASSOCIATION OF

Let's Take The Mystery Out Of The So-Called Nationwide Problems \(/e Are Facing

Bv C. B. Sweet, President Notional Retoil Lumber Dealers Association

From the commonplace standpoint of competition, I believe it can be shown that the problems that face us can be handled in the same rvay as we control competition from a neighboring lumber yard or local store-whether these problems emanate from government bureaus, legislation, building codes and ordinances, public opinion, industries competing with us for the American dollar, or from firn1s allied with us in our own industry. Almost all signs point to the fact that business in 1949 should continue to be good for the retail lumber and building rnaterial dealer. But developing under this over-all good business are three broad competitive forces.

1. The first of this trio of competitive factors is the increasing competition we normally meet from other lumber yards, contractors, and applicators and builders; mail order houses and prefabricators selling our type of product in our town. This type of competition will continue to grow as the acute demand for housing, farm structures, commercial buildings and other construction is met.

2. The second ,competitive factor is the frequently unseen competition encountered from industries outside the building industry. The Am,erican people, for example, have shown a disposition to spend as much on liquor and tobacco each year as they do on housing; and if you lump in such items as cosmetics, horse racing, athletic events, entertainment, jewelry, travel and vacation trips, with their expenditures for liquor and tobacco, you will find that the American people prefer to spend twice as mtuch for these generally less essential items than for housing. Sucl-r things are definitely competing with this industry for the same dollar. If u'e view this as competition, it behooves us as an industry to make it more desirable to own a home, to make it easier to buy a home, to make it simpler to build a home, and to combat the overwhelming propaganda which has made American people believe that a home offers less value for the dollar than these other things.

3. The third of the trio of competitive factors which is growing to menacing proportions is competition from government. Such competition is not confined to the erection of so-called public housing. Such competition in its lesser form is found in the steady propaganda influencing our own customers and emanating from government agencies and congressional committees concerned with housing and construction problems. Competitive forces are likewise

exercised by government in the administration of acts and orders and in the passage of legislation and in such rulings as have recently eliminated the basing point method of pricing which vitally affects heavy items such as cement and lumber, wherein the effect has been to elim:inate competition between manufacturers and to confine dealer purchases to a nearby producer.

Of course, such drastic steps as building regulations, price controls, priorities, and allocations invariably lead to competitive factors called black or gray markets. This last step in the government chain of competition is public housing.

One type of government manipulation which strongly influences building materials distribution and construction in some large segments of this country is the freedom from taxation offered to cooperatives or to any business organization that will turn cooperative. This growing threat to private enterprise started from a small seed of socialism which democratically protected individuals rvho banded together for the purpose of purchasing jointly in quantity for their own use. lforvever, this concept of a small band of individuals has grown to a monstrous economic size in which such cooperative organizations not only own their retail outlets, but their vvholesale, manufacturing, and transportation-as well as mines, forests, and quarries and other sources of raw materials.

Even a retail cooperative outlet frequently has as much as 25 per cent edge over its private enterprise competitor, because the cooperative is free of taxation.

To control this type of competition, a peculiar kind of cost must be brought home to the American people. It parallels the type of price advertising one does vi'ith a quality product. Yes, surely, the quality product costs more in its initial price-but it costs less in the long run. By the same token, every business that turns cooperative means that more of each dollar made by the average man must be paid to the government in taxes, because every business that turns cooperative dries up a source of tax to the government. I{ence, that tax must be borne by the consuming public through added direct or indirect taxes.

Obviously, the points indicated under the three main types of competition noted above are examples of the overall problems with which your National Retail Lumber Dealers Association is concerned. Your National also has

indicated through its programs some of the major steps that may be taken to solve these competitive problems for this industry.

Under competitive factor No. 1, u'l.rich concerrls comPetition betrveen lumber yarcls and other building industry elements, certainly to meet competition u'ithin our o\\rn industry, rve need to overhaul our selling viervpoints ancl to check our sales personnel regarding their sales effrciency. To a customer, your company is the man behind the cour-rter, the driver behind the 'ivheel o{ your truck, or the t-nan calling at the door to deliver or sell. Your National, through your state and regional associations anrl through 18 major universities, has created and developed the finest training course yet developecl by indnstry. This corrrse is no'iv the model course for many industries. The 30-day Iumber dealer personnel short course ir-r leading universities ofiers every yard manager one of tl-re best nrethods of retooling his establishment for competition-by scn<1ing his key man to school for a 30-day l>rush-up course.

While the National's Educational I''rogram is effectivc for competition rvithin our own industry, it is absolutely an essential step to meet competition from the highly trained and skilled business organizations otltside of our industry. Certainly proper packaging of materials, proper displays, proper decoration of our shon'room.s, and exterior face-lifting of our yards is essential if n'e are to compete rvith the cosmetic displays in the drugstores, the automobile shorv rooms, the attractive posters of far-ofT vacation lands, and thc beautiful rnodels portraying the tlclights of cigarettes and rvhiskey. Yarcl modernization, a program u'hich has been carried on through vour Natiorral and state and regional associations for over 3 vears, is a rnajor step to meet tomorrow's demanrls-arrcl thorrsands of lumber yards are taking it. But the personnel 'n'ho greets tl-re new woman customer in the lumber vard must certainly compare favorably rvith the personnel of a drug store, grocery store, or gasoline station and certainly must be able to tur,derstand and discuss l-ris llares in terms of usc. The Educational Progrant is an essential part of this development if \\re are to keep pace n'ith the No. 2 type of competitors rvho are outside of our on'n inclustry.

Remember, everybodr. has a chance at the customer's dollar before you have as a seller of honrcs or materials for homes. Why? Because no other purchase costs as mucl.r in its dorvn-payment and therefore the hrimc buyer has tri

save his dollars longer than he would to collect enough of them to buy anything else. It's certainly going to take some glorification to publicize homes building under these circumstances sufficiently to get men to save their clollars longer.

Never in thie history of this country has horle building been glorified to the extent that your National has promoted the Industry Engineered Home. Never has as large a segment of the building industry or as many elements of the building industry been behind a single endeavor to produce low-cost homes for the average American citizen.

In the PHOTOI'LAY Magazine-IE Home Contest there is every element of glamour that is possible to bring to bear upon private enterprise home building within tl-re American scene. PHOTOPLAY is linked rvith Hollywood fanfare and it has secured a galaxy o{ Hollyrvood star judges unmatched in public popularity to proclaim this IE House as the "Ideal Home for the American Way of Life."

Joan Crawford, Gregory Peck, Loretta Young, Shirley Temple, Claudette Colbert and Ntitch Leisen are the judges. Before this home is won and constrttcted, in all probability it rvill be told about and extolled over the radio l;y such persolrages as Louella Parsons, Jimmy Fiddler, and Jinx Falkenberg. Other radio programs and television rvill also be carrying this story.

Your National has prepared for every dealer everyrvhere tie-in materials such as radio shorts, advertising, publicity stories, illustrative mats, plans, bills of materials, truck banners, cards for rvindorv display-and all for the simple purpose of enabling every lumber dealer to say, in effect: "These stars, these radio celebrities, these Xlacfadden magazines reaching 6 million readers are telling about me and my industry, and mv IIi Home, rvhich you, Mr. Customer, can have built right here in your own town."

Without glamour of this kind and u,itltout continued effort at ptrblic relations and promotions of this type, it is hardly possible that this industry rvill be able to compete for the American dollar on the same level n'itl-r automobile salesmen. jewelry salesmen, drugstore salesuren, and others.

\\'hat's equally important is this: That competition from government sources (No. 3) can only be controlled by reaching the people with a dramatized story. Legislation r.vhich seems adverse to our industry stems only from' individuals and organizations rvho do not understand or who

do not want to understand what our industry can do and is doing. Dramatic presentation of our story to the American people made continuously and effectively to all walks of life through your National is the only .rvay to avoicl unrvanted and unwise legislation. Focusing attention upon the construction of IE Homes and other homes in our own communities can whip the bugaboo of pultlic housing.

One method of dranratizing your story so that the peoplc of this country r,vrll not misunderstand the nriddleman is the radio program over 180 ABC Netn'ork staticins t,lrich your National arranged in cooperation rvith the U. S. Chamber of Commerce. This program, "A Peg for Dernocracy" as a part of the Chamber of Commerce "Let Freedom Ring" series told the story of lumber dealer activit,v in peace and war. Another such program is being scheduled for next Spring.

Through your National Affairs Comm,ittee many dealers are advised of just .ivhat is occurring in Washingtolt th:rl demands attention locallv, as \\rell as on the National scene. And closely related to this activity is the rvork of the public relations department, rvhich besides sending out marry releases to newspapers and magazines and radio commentators relative to this industry, its activities and interests -the public relations department also sends out a number. of folders (envelope stuffers) each year rvhich contain thc pertinent facts regarding this industry necessary to comlt:rt false beliefs about the industry.

Such Tolders are invariably rvritten so that they can bc used, re-copied as newspaper articles, and re-arrangecl as source material for ner,vspaper ads. The folders themselves can be sent in quantity to dealer's customers and to post office, box-holder, and rural mailing lists in the comnrunity. Unless these tools are used in the field, they lose the major part of their effectiveness. The use of such infornration is essential if lve are to successfully combat anrl control competition from government sources of all kinds.

The effect of the ERP upon material supply for homes and farm buildi'gs and commercial constructio' ca' l.rardlv be ascertained by anyone except those in the builcling iridustry and through its associations. The public must be informed as to rvhat it can expect uncler various circumstances of supply to Europe.

Stand-by controls and regulations are alurost inevital>le, r.vhether used or not. And the public mnst be informed as to horv these controls and regulations mav affcct local supply.

fn fact, everything a dealer does to affect governntent competition (factor No. 3) n'ill also be eclually effective in combatting competition from factors No. 2 and No. l. These are some of the things that your National tl.rroush your federated state and regional associations is attempt_ ing to help you do in your on,n home torvn. It .u,-, pr.po.. and send you the amnrunition, but you are the only onc rvho can use it.

Congrctulcrtions

Mr. and Mrs. Donald R. philips, Jr. are the happy par_ ents of a baby boy, Randolph Robert, born recently at the Good Samaritan Hospital in Los Angeles. Don Jr. is u'ith the Lau,rence-Philips Lumber Co., Los Angeles.

It's as dead as prohibition. For beer cheaper to buy than to brew. easier and

Beer and custom milling have that much in common. We ought to know, for custom milling is our job. We do all types of quality mill work - surfacing, resawing, combed siding-whatever you need. We do it fast and well with the finest molders, matchers, resaws - all new, high speed machines. Duplicating our work in your own mill would come high. That's why we, as can save you time and money.

Carloads to be surfaced or run to pattern will be unloaded at our siding, milled and forwarded - fast. We will sort, grade and tally your random stock. Small lot orders for stock patterns get the same service as carloads. Overnight service on surfacing, if you're in a jam. Phone us for action.

Galifornia f,umber Sales \oa eorccaV

Douglas fir-Redwood-Ponderosa Pine-Sugar Pine

Huge Weyerhaeuser Plant

(Continued from Page 10)

tional 8 to 9 per cent is shop lumber, shor'vs how marvelously this cutting-for-grade is done. The lumber finally leaves this mil1 on a mighty green sorting chain, r'vhere it is segregated, separated, graded, and removed for seasoning and further handling.

Mill Number T'rvo is an entirely different type of mill. It is equipped with three band headrigs. The logs that come to this mill are Douglas Fir that did not qualify for Mill Number One. They are smaller, lower in average quality, and more variable than the logs that go to N{ill Number One. Of the three headrigs, one handles the larger and longer logs, and the other trvo cut the smaller and shorter timber. The rest of the equipment of this mill consists of conventior-ral edgers, trimmers, gang sarvs and pony headrigs, ancl resaws of various kinds to get the best grades from the stock. This mill has the largest per hour capacity o{ the three sau'mi11s, turning out about 500'000 feet in 8 hours.

Sarvmill Number Three cuts {rom 100,000 to 140,000 feet in B hours, front smaller and lorv grade Douglas Fir logs, and also from other species such as Hemlock and Red Cedar. It has a single band headrig, also edging, trimming, and gang sarvs.

Most of the lumber cut in the three sawmills is routed through the dry kilns and then on to the planing mill or dry sheds. The planer is a big one that operates two 8 hour shiits daily, and handles from 1,100,000 to 1,500,000 feet claily, which is approximately the capacity of the three

Burns Mill a Lumber Co. Has Efficient Plant

The custom milling and kiln drying plant of Burns Mill & Lumber Co. at 3501 Giant Road, Richntond, Calif is equipped rvith the most tnodein n-rachines, and has a capacity of 80,@0 feet in an eight-hour shift' The dry kiln capacity is 80,000 ltoard feet per charge. W' L' Burns is vice president and general manager.

The site is 10 acres in extent, and it is served by a 600foot Southern Pacific spur track.

It is the intention a little later to build up a wholesale yard, hanclling all West Coast rn'oods, Mr- Burns stated.

The modern equipment includes a new 6 x 15 Pacific ball-bearing planer and matcher, a new all-electric 4x6 \ronnegut moulder, and a netv ball-bearing Turner resa\lr' The lumber handling equipment includes a 110-foot segregating chain, trvo Ross carriers, and a Hyster lift truck'

Hcmmond Lumber ComPcnY

Buys Cloverdcle Yard

H-ammond Lumber Company, San Francisco, .purchased the retail lumber yard of M. C. Triplett, Cloverdale, November 22. The yard had been operated by Mr. Triplett for many years.

sawmills. I\till Number N{ill Number Two and 8 hour shift. They cut feet of lumber a daY.

One runs two B hour shifts daily' Mill Number Three each run one close to one and one-half million

P. l /. CHANTTAND AND AssoclArEs

Since 1922 in Soutbern Calilomia Stocks on hcnd crt loccrl hqrbor lor last service to decrlers

We specicrlize in products oI MOORE OR,EGON LUMBER, CO. II'IILLS with over 600M dcrrly caPacitY "Experience Counts"

HOBBS WALL LUMBER CO.

Announces the Appoinrment of DO'UAI,D M. BUFKTN

As Soufhern Coliforniq Soles Representative

Temporory Office:

l42O West Rqmonq Blvd.

AtHAfifBRA, CALIF. - ATlqnric 2-5779

Moiling qddress: P. O. Box 48, Alhqmbrq Los Angeles Telephone, MUtuol .6306

DISTRIBUTORS OF REDWOOD LUMBER

MAIN OFFICE

4O5 Monrgomery Street

sAN FRANCISCO 4 Telephone GArfield l-7752

Your customers get DOUBLE satisfaction when you sell them quality PONDE. ROSA PINE MOULDINGS. First, when they see the smooth surfaces and clean cut designs. Second, when they see the speed and ease with which PONDEROSA PINE is cut, nailed and 6nished. Stock patterns are ready for you NOr$(/, l20l HARRISON STREET SAN FRANCISCO

IEIEPHONE UNdcrhill l-8586

UICTll R Eigh Eatly Sttength PORTIAND GEMENT

Guarcrnteed to meet or exceed requirements ol Americcrn Society lor Testing Mctericrls Speciliccrtions lor High Etrrly Strength Portlcrnd Cement, crs well crs Federcrl Specilicctions lor Cement, Portlcrnd, High-Ecrrly-Stren9th, It!o. E-SS-C-201c.

IITGH EART,T STRIIIGTH

(28 dcy concrele strengtbs in 24 hours.)

ST'I,PEATD ND$STAIIT

(Result ol compound composition crnd usuclly lound only in specicrl cements desigmed lor this Pur' pose.)

Dlllf lllull DXPAIfSt0tf and O0ilTnACTI0If

(Extremely severe auto-clcrve tesl results consisiently indic<rte prcrc' ticclly no expcnsion or contrcction, thus elimincrting one oI most dillicult problems in use ol <r high ecrly strength cement.)

PAGruII N MOISTURE. PROOD GNDETI PAPIR SACK

(Users' qasurqnce ol lresh stoclc unilormity crnd proper results lor concrete.)

M<rnul<rctured by

SOUTHWESTERII

PORTI.AIIII GEMEIIT COMPAIIY

dt our Victorrille, Ccrlilornic, "Wet Process" Mill.

Itl We* Seveath Streel Lor Angelee, Calilornio

Don Bufkin Represents Hobbs \(/all In Southern California

Announcement is made by Hobbs Wall Lumber Co', distributors of California Redwood, San Francisco, of the appointment of Donald M. tsufkin as sales representative in Southern California, with temporary office at 1420 West Ramona Boulevard, Alhambra, Calif. His Alhambra telephone number is Atlantic 2-5779. Los Angeles telephone is MUtual 6306. I\Iailing address is P.O. Box 48, Alhambra'

Mr. Bufkin is well known throughout Southern California, having been the representative of the California Redrvood Association, with offices in Los Angeles, Irom 1939 to 1947. Prior to that time he was a building consultant in Los Angeles, and also worked with several construction firms.

Rube Boileau, former Hobbs Wall representative, continues to maintain his commission lumber business in Los Angeles, representing various fir and pine mills, and will .o.rtin.r. to have Hobbs Wall Lumber Co. as his Redwood connection for servicing a number of his accounts'

IYRIDA 1949 Convention To Be Held in San Frqncisco

Announcement is made by Jack Pomeroy, executive vice president of Lumber Merchants Association of Northern California, that he has completed arrangements for the annual convention of the'National Retail Lumber Dealers Association to be held in San Francisco, November 7 to ll, lg4g. Headquarters of the convention will be in the Fairmont Hotel. A large attendance of dealers from all over the country is cxPected.

Appoints Distributors

The Prest-Glass Corporation has appointed three new distributors for their nerv product, "Prest-Glass" in California. California Panel and Veneer Company and Thalco Fiberglas Products Company will represent the corporation in Southern California, and Structural Glass Company, of San Francisco, in the northern area.

The manufacturer. announces that the nerv product, although made of glass, can be stapled, nailed, punched, salved, cut, trimmed, and cemented, and will not crack, split or splinter. This versatile product should find many uses in the building field. Available in both glossy and matte finish, it comes in 14 different colors.

MO]IARGH LUMBER GO.

Ahove The tars

By Kenneth $nith

Assistant to tbe Presid.ent Tbe Pacifc Lumber Company San Francisco, Calil ornia

Address d.eliuered, at tbe annual meeting ol the Pacifc Logging Congress at Portland., Oregon.

In January, 1922, nearly twenty-sevell years ago, at a time when we were just starting to pick ourselves up from the crash of our beautiful post-World War I dreams, I clipped from an editorial in Colliers, about competitiorr, 28 words that I wish to read to you :

",The important part of the competition will take place not in factories, nor in the offices, nor on the rOad: IT

The idea of that Collier's editor, that the important thing in this r.vorld is what takes place above the ears of men, has lived with me all these years and today, if I may, I lvant to discuss rvith you the extreme importance of what goes on above the ears of men in these most critical days of our lives that lie just ahead.

But, before rve do that let's take a couple of minutes to do a little supposing.

I-et's suppose that your Chairman l.rad asked everyonc to star-rd up r'vho is disturbed about the years ahead and recognizes that our freedom of opportunity system is in danger.

I have no doubt that every man here would have risen. No business man can possibly be unaware there is grave doubt as to rvhether rve shall not ourselves become a collectivist state. In fact, the current definition of an optimist is a man who is uncertain about the future.

Let's suppose that he had then asked how many had made financial contributions to one or more of the organizations that are making the most of the fighting chance we yet have to preserve our system. A very large number of you would undoubtedly have been able to stand up and be counted on that one.

But now let's suppose that he had asked those to stand rvho have worked out for yourselves easily understood, common sense explanations of what you think and why about government debt; about inflation; about risk capital ; about jobs; about wage levels; about tickets call-

cd money; about taxation ; about regimentation ; rvho have hammered out for yourselves your own philosophy of individualism and then made a personal contribution of your olvn time and energy to the saving of the system that gave you the opportunity to be what you are and where you are by reselling your employees and your neighbors on your own faith and belief in the American way.

What then ? Horv many of you could have conscientiously answered that challenge ?

In all probability no Chairman of any meeting rvill ever ask such a question, but I suggest to you that that does not mean that you are not going to have to ansrver it.

The one great issue that tran5cends in importance every other issue in the rvorld today is r,vhether coercion shall everyrvhere supplant freedom, whether the creeping paralysis of paganism shall again engulf civilization, whether he:e in America rvhere tl-re seemingly illimitable light of freedom has burned brightest and developed the greatest r-ration )'et on earth rve shall fail to meet the challenge of history.

Each of us is going to take one side or the other of this question. We cannot dodge it by just ignoring it. DOING NOTHING AUTOMATICALLY

PUTS US ON THE SIDE OF THE COERCIONISTS AND COLLECTIV.

ISTS, because that is the way we are automatically headed.

I\{r. Earl O. Shreve, president of the Chamber of Commerce of the United States, said in San Francisco, earlier this year:

"America must see to its psychological defenses ! . . The time is past when each of us could safely 'mind his own business' and let nature take its course on larger matters. Those larger matters have become very much 'our businegs.' Unless we set the course and fix its direction others will do it for us-and in directions from which there will be no easy return. . . We face an all out ofiensive against our American business civilization. It is an offensive expertly or-

WILL TAKE PLACE ABOVE THE EARS OF MEN.''

ganized by great masters of the strategy and tactics of confusion. Let no one shrug off the seriousness of the threat-the urgency of the challenge."

Meeting this challenge is not a job that can be done just by making financial contributions to the N.A.M., the U.S. Chamber of Com,merce, or the State or local Chambers of Commerce, or to the Foundation for Economic Education, important as such organizations all are to spear-heading the job.

It is a job that must be clone by you and I ar.rd the tens of thousands of businessmen luho actually run our free competitive enterprise system. We are either going to think hard enough and clearly enough and act vigorously enough to save it or, as Mr. Shrer-e suggests, we are going to become pawns in a regimented nation.

I cannot imagine an audience u'hich should be more acutely aware of this problem than you gentlemen of this I.ogging Congress.

Throughout most of the long years you har.e been lvorking together in tl.re American tradition of cooperation. through this Logging Congress and its regional affiliates. to improve logging practices and vour orvn individual efficiency, our industry has been under constant attack by collectivist public officials.

You have had to battle constantly to retain the right of home rule by the States in 'rvhich vou live, and if vou expect to win this battle for States' rights you have no cl.roice except to go out and do an eclucational jolr rt,herc you live, so that people evervn'here mar. unclerstancl thc danger to their personal liberties of encroachment of the Federal Government.

This long, continued and unabated clemand of the U. S. Forest Service for power to regulate private lcigging practices is just one facet of the program to supplant goveltment by law r,vith government by men. BUT it is one you have seen work at close range and understand.

We hear a great deal about business lobbies, and t'c pass laws to regulate the con<luct of those rvho speak for business and for the maintenance of our freedom. of opportunity system, but there is no lobby anvu'here nearlv so powerful or persistent as those rvhich Fecleral ltureaucracy operates around the clock every dav of the vear.

When Federal bureaus are successful in nrolrling public opinion and generating popular support for their ou-n predetermined objectives, as the U. S. F<irest Service so persistently tries to do, we shall incleed have arrived at a system of Federal thought control n'hich exactly parallels the mechanics of dictatorship.

It makes no difference whether the purpose of ltropaganda of Federal bureaucrats is good or bad. The act of propagandizing us is what is rvrong. Individuals libcrty and free institutions will not survive rvhen the vast porver of this greatest government on earth is marshailecl agair-rst the peopie for any purpose, good or bad.

C)ne of the major first objectives of the collectivists rvho u.ould have us march in the totalitarian.parade is natiorralization of our natural resource industries.

To stem this trend, there is a greater need than evel. before for understanding, for sound thinking, and for forethought in planning, by the individuals rvho run those units of our freedom-of-opportunity system rvhose ran'

material is timber.

Along with all others in a position of leadership in this rnarvelously conrplicated and delicate mechanism rvhich \\.e commonly call our industrial system rve must rvin the fight for men's minds, we must create by education a universal understanding and appreciation of the miracle that is America, or be content to abdicate leadership.

We have to do the job our schools and you and I have failed to do-teach all rvho are under 35 rvhat kind of an economic svstem it is they n'ere born into and u.hat makes it tick.

We must prove to them that the marvelous accomplishments of America \\,e so blithely take for granted are, in fact, the fruits of a form of government that left men free to do their on'n planning-, and that a "planned economy" rnttst of necessit.r be run bv a government that keeps men from cloirrg 'rvhat thev plan to do.

We must teach all men that government is not a cow to be milkecl, that you can only confiscate and redistribute n'hat thrifty lren have saved in the past, and that every dollar the government spends colnes out of the pockets of producers.

\\re must make it clear to all men why no gorrernment can give you something you did not earn. or give arvay 'n'hat you have produced to a foreigner n.ho did not rvork for it, except b-t- taking it a.rvay from someone else* either norv here or not yet born.

We must teach all nten that a bond of the United States Government is in reality merely a promise that its citizens t'ill pay it o11 n-ith u-ork yet to be done by themselves.

\\re have to find a \\'av to get all men to nnderstand r,vhy \\,e cannot continue to collsume all rve prorluce as ne have norv for 17 1'ears. ancl u'hy something must be savecl from current productior.r to buv nelv plants, tools, ecluipment, technical education-all the things that lift the productive po\\'er of men.

\\'e must revitalize the old American traits of self-reliance, ambitiorr arrd thrift. We must teach all men again rr hat all once kne'rv : that the greatest motivating incentive in America ha; been the right and the opportunity of the individual to "set ahead."

\Ve must rekindle the rvill to .work and reverse the habit of dependence on go\rernment rvhich is slon-ly throttling that spirit of self-reliance which u.as the springhead of America's progress.

We need to get back to the kind of thinking and kincl of teaching that rve rvere brought up on. \\re need to get Horatio Alger out of his grave and back in the hands of every school boy.

Freedom of opportunity plus rvork-plain old-fashiorred hard'ivork-built America.

The philosophy of less u'ork for more pav, couplccl .rvith bartering our freedcm for a fancied "security," can destrol it as surely as it is destroying France and England todav.

Notv if I were not on this platform and t\re \,vere instea<l sitting around a table somewhere it's just about at this point that some of you rvould be saying: "Yon say it's a job that is up to lne ancl every other businessman, ltut n'hat can I do ?"

\\rell, I have already iirdicated the first and most inr, l)ortant thing you can do-and must do-THINK. you

FERN TRUCKING COMPANY

C)frers Combined Service Clf:

Trucking

Ccr Unlocding

Pool Ccr Distribution

Sorting

Sticking lor Air Drying

Storing oI Any Qucrntity oI Foresi Products

Ten Hecrvy Duty Trucks crnd Trcrilers'

Fourteen 3-Axle All Purpose Army Lumber Trucks

Seven 16,000 lb. Lilt Trucks

Twenty-Seven Acres Paved Lcrnd at Two Locations

Served by L. A. Iunction Rcrilrocd

Shed Spcce lor Two Million Bocrrd Feet

Spur Trcck to Accommodate Thirty Rcilrocd Ccrrs

Bcrcked by Twenty-two yecrs ol Experience in Hcndling Lumber crnd Forest Products

This Compctny Is Owned cmd Opercrted by FERN-cnrdo J. Negri

4550 Mcrywood Ave., Los Angeles ll

JEllerson 7261

One f)oor in, place of 2

llEW -- IiIPROYED CASEY IR.

cotr BrNATloN

SASH AND SCREEN DOOR

Cosey Jr. Door eliminotes the old foshioned, cumbersome lwo-door insiollotion. These convenient, smorl oppeoring doors ore well conslructed wilh weother tight, rust-proof metol gloss sqsh ond frome. Glozed sqsh ond frqme ore removoble in one unit. Sosh is mode in lwo seciions which slide up or down ond lock ot six positions to give ony desired ventilolion. Screen is 16-mesh golvonized.

must first ftn61y p!'ecisely I'r'hat you believe-and whyand then base every business, or other, decision on a strict and rigid fidelity to that belief.

That n'ill take care oi vorrr acls.

Then you rvill be readv to do the rest of your job. That is to seli your own belief, yotlr o\\.n convictions, to everyone you can reach, to everyone u,ithin the orbit of your influence, u'hether it be 20, 2N, or 2000.

f am not offering any easy alternative we face. Both of those jobs are tough. alreacly said, you and I and the other tens men rvho actually run our s1-stem of frcc terl>rise are either going to resell it in )'ears or it rvon't be here to run.

to the dilemma But, as I have of thousands of competitive enthese next ferv

Thinking is the hardest rvork mcn do. It is the rvork they do most reluctantly. Thinking straight about problcms that are beyond our personal experience such as the effects of government interr.entionism on production, prices, \\'ages, etc., the effects of deficit finar.rcing, the effects of confiscatory taxation, is strenons rncrrtal labor. It involves real self-disciolinc.

There is nrore truth than Doetrv the Arizortr liarm-

er

makes orlr economy tick; and on the indivisibility of freedom--that unce freedom of the market place is lost all others n.i1l fail.

OUR LAST FRONTIER

I l.rave been talking so far about the necessity of doing these things just as an obligation of citizenship, to recover the freedorns we have unthinkingly frittered away, and preserve our way of life for those rvho come after r.rs, but it seems to me also that doing this job is an absolutely essential first step that must be taken in order to lay a sound foundation for America's next great long-range pioneering job.

That pioneering job is the exploration and development of our last and greatest "frontier" of all-our one illimitable "fror-rtis1"-6s1 one greatest resource-the fund of tunused hnman energy in our 140 odd millions of people.

It is literally true that our really great unexplored "frontier" lies in the field of human relations, in broadening tl-re mental horizons of men and rvomen, expanding their skills, stimulatir-rg their zeal, increasing their accomplishments and heightening their satisfactions. \Ve have not even scratchecl the surface on that "frontier."

"In Gernrany it rvas against the lan' tcr rest of the rvorld it is against human naturc

Nicholas N{urray Butler said just bcforc

think; in tl.re hc rctirecl as heacl of Columbia:

".\ll problerns of thc rvorld could bc settled easil,y if men l'ere only u'illing to think, but most of us u.ill resort to all kinds of clevices rather than think, because THINKING iS HARD \\rC)RK."

Yet, there is nri other n'ay to safeguard our freerlonrs. \\'e cannot rely on trial and error. The trouble u'ith economic experiments is that they cannot be conclucted in a laboratorv. If u'e continue to follorv blindly political expedients of economic illiterates, do-gooders and congenital collectivists rve shall flounder into an economic and political morass from lr,hicl-r u'e cannot escape.

Agatha Christie sometimes makes her famous fictional character Hercule Poirot preposterous, but she nevertheless bases his braggadocio or-r a very profound truth rvhen she l.ras him sal- so frequently :

"It is the brain, the little gray cells on rvl-rich one must rely. The senses misleacl. Onc must seek the truth u'ithin-not u'ithout."

Bnt u'hen you have done this first job. rvhen you have hammered out your own personal philosophv of individualism, u'hen you do knou' precisely rvhat you yoursel{ believe, then literally hundreds of u'ays to act on yorlr convictions rl'ill open be{ore you just as naturally as you put one foot in front of the other.

It's just a sellin.I job-no clifferent to selling merchan<lise or selling your banker on making a loan. If you give the other fellou' the reasons that convinced you, he is likely to come to the same conclusion. It's like all selling, too, in that the fnndamental element is sincerity. What your tongue says your heart must believe, or your rvords n,ill not carry conviction.

But if )rou make it your No. 1 job there is no reason \\.hy vou cannot resell your rvorkers and the people in the community in rvhich you live on your understanding of l'hat

The psr.chologists tell us that in spite of our remarkable accomplishments as a nation, the average American does not develop and use 2O/" of his capabilities. If rve succeeded in lifting this only tu'o percentage points, to 22/o, rve rvould have an overall improvement of lO/c. The possibilities stagger the rmagination.

Tl.rere is a limitation on the quantity of u'orkers ltut there is no limit on the QUALITY. If in this process of reselling An.rericans on the An.rerican rvay of life u'e succeed in rekinclling the old-fashioned rvill to n'ork and that results in stepping up the quality, in stepping up the use made of our inherent capabilities, by even so little as lO%, it rvill have an incredible effect upolt orlr economic rvell-being.

The greatest field for improvement open to management -thc best prospect u'e have for meeting management's goal of more and better goods and services at lorver prices, is undoubtedly in providing an inspired leadership that rvill step up the thinking of men and lvomen-tvill increase the qualitv of ourivorkers.

All business, rvhether manufacturing, distribution or service, is just r,r'hat the people in it make it. And what they make it depends not on the number of people, but orr the quality of the people.

Human laltor-mental and physical-is by far the largest element in the cost of producing the goods and serv, ices of industry.

A. H. Smith once said railroading u,as 95(/o r-nen and 5/o iron. Daniel Starch says a more correct appraisal of business is 85/o men, I}a/c materials and 5/n money.

In a recent exhaustive study he demonstrated that on a cold blooded dollar and cents evaluation the human aSsets of business are worth at a very minimum fifteen tinres the physical assets on the balance sheet. Ile summed up his study in these t.ords :

"Nearlv all business problerns, .lvhen sifted down, are human problems. Production problems, distribution problems, financial problems, administration problems, nearly all end up as humar-r problems. Nothing

happens in business except through people."

The first responsibility tl-rerefore of management, 'rvhich l\'ould be successful is the development of competent, loyal, efficient service.minded people, to stimulate their thinking and step up the use of their inherent capabilities.

You may ask why I am so sure that the millions of rank and file workers can improve themselves if they become interested in doing it?

First I would cite the experience of men everyn'here lvho have themselves used thc little gray cells. I have no doubt at least eight out of every ten men in this audience came up out of the rank and file sim'ply by using more of his inherent capacity than it \\'as necessary to use to stay where he was.

And I have no doubt, either, that most of you rvill admit that the margin is not rvide-that all it took rvas just a little more interest, a little more thinking, a little more enthrrsiasm, a.little more u'ork-and probably admit just as frankly that you have bv no means made full use of all of your inherent caPabilities.

But let's take trvo everyday examples that everyone is familiar with. Driving an automobile requires the development of a whole nerv set of mechanical skills and ability to make instant decisions in a myriad of complicated situations. Yet, it is likely that 10O million of our 145 million population can drive.

Then there is qhe pedestrian' side of the same coin. Whenever you cross a street (except at a signal) you n'eigh the evidence of vehicles moving at varying speeds against your own ability to move to avoid them, and before you are across one street, u'ill have made a number of vital decisions as to rvhether to go orivait. We have become a nation of people highly trained in r,r'eighing that kind of evidence. A man from tl-re jungle lvho could rur.l faster and stop cluicker, n'ould be in far greater danger of being run dou,n because he 'rvould not be able to judge the vehicle speed.

Norv both of these examples are proof of a tremendous increase in the use of inherent capabilities of practically a whole nation iu less than tu'o decacles. We didn't grow ul) a new race of people of superior abilities. It's just that everyone decided to learn to use that much of his unused and inl.rerent capabilities that he had all the time.

\\'re are not talking about lierformir.rg miracles. Yet, if we got just that much more interest and developed just that much lxore use of these inherent capabilities in thinking, m,aking decisions, usiug skills, rvith respect to the jolt at rvhich each of our 60 r.nillion t'orkers earns l.ris living, as has been called forth lty tl.re advent of the automobile, the over-all result could u'ell seem miraculous.

The rvhole problem is creating interest, stimulating thinking, arousing desire.

\\re l.rave doubled, quadrupled and manv instances multiplied the efrficiency of our machines by hundreds and tl.rousands, and u'e see to it those machines are kept in good to perfect rvorking order, but rve have done verl' little about increasing the skills of men and rvomen or about keeping either their physical or mental condition in good working order.

On the contrary, the effect of the efficiency of our en-

gineers has too often been to break dorvn traditional skills of artisans in the interest of mechanization without doing anything to compensate for the breakdown of the traditional pride and interest that n'ere the counterpart of high skill.

By-and-large management has lacked the "social skill," the innate understanding o{ social realities, the recognition of and belief in the dignity and ego of man, that is essential to the building of morale and that spontaneity of cooperation rvl-rich is the essence of teamwork.

That is understandable r,vhen rve remember how this country rvas built and horv fast it s'as built, but it does not alter the fact that in the process of mechanization we have lost that cohesiveness and mutuality that once characterized our people.

\\'re face nor,v the gigantic task of bridging over these chasms of misunderstandings and loss of faith in individual opportunity.

\Are must find a rvay to spin these tiny wires of individual ability into sturdy cables of cooperative strength if we are to re-unite our people in a common appreciation of our heritage and a rene'wal of faith in the opportunity it offers them.

People are largely u'hat leaders make them. Their attitude governs their actions and their attitude is primarily the reflection of rvhat they think is the attitude of management. It is because people inevitably reflect what they think is the faith, aspiration, interest and attitude of management, that we 'rvho are leaders MUST look long and deep into the quality of our faith, our aspirations and our convictions.

Nfr. James C. \\rorthy put this very plainly before the An-rerican Nf anagernent Association recently in these n'ords :

". attitudes are largely a product of experience. If the n'orker's experience on the job causes him to clislike and distrust management, no amount of 'education' t'ill change his feelings or behavior."

The morale of an organization does not well up from the bottom, it filters do'ivn from the !op.

Irrespective of rvhat u'orkers read or hear, they will make up their o'rl'n minds about the merits of our freedom of opportunity system, largely on the basis of the conduct o{ and their contact rvith that particular unit of it for which they r'vork. Deeds mean far more to all of us than lvords.

Edmund Burke said, 200 years ago:

"It is by imitation, far more than l>y precept, that we 1earn."

That is rvhy I keep saying over and over that the jolr must be clone by you and I and the tens of tl-rousands rvho actually run our freedom of opportunity system.

Advertisements, speeches, pamphlets can and do prepare the rvay, but ir-r the final analysis men are only going to be resold on the American 'ivay of seeing it demonstrated. It takes people to sell PeoPle.

Ntany highly successful men ha've been so long accustomed to having their orders and wishes obeyed without question that they have all unwittingly lost that innate sense of human action and reaction that is essential to influencing people.

DANT & RUSSELT SALES CO.

Wholesale Distributors of Douglas Fir - Port Orford Cedar - Red Cedar Shinsles

SAN FRANCISCO II

214 Front St.-$Utter l-6384

WARETIOUSE

1825 Folsom St.---SUtter l-6388

Douglas Fir Plywood

tOS ANGEI.ES T Office qnd Wcrehouse

8l2E 59rh St. ADcrms 8l0l

GAII.EHER IIARDWOOD CO.

Flooring -rrGhctecutt Blocks -- Cedorline -r Ook thresholds

6430 Avalon Boulevard

LOS ANGELES 3, CALIFORNIA

Phoner Pleasant 2-3796

J. H M 0.

2289 N. lnlerstote Avenue

POR,TLAND, OR,EGON

Telerype PD645

Wholesale Lumber LAUS Ailtl

Calilornia o,nd Arizono Represenlotives

\f . P. Frombes & Son

1822 4lh Avenue, Los Angeles 6, Golifornio Republic 2-9171

Too many of us, far too many, don't knclrv precisely what we do believe, or rvhy. We rvork too hard and think too li ttle.

The burden upon leaders is to lead. Thc burclen upon managers is to manage. But, if u'e are to measure up to our responsibility, we must evol\.e, cach for himself, measures and means for advancing this 1lcw corlcept of human relations.

We have to learn that every rvorker, .rvhether he be the cashier of a bank or loads lumber on a truck, rvants respect as an individual, that he rvants to stand on his orvn feet and that he resents paternalism.

\\'e have to recognize that he has great optimism, a great pride, ancl as strongly defined a sense of fair play as his enrplol'er.

We have to understand that he is intelligent, that he is a realist, that he \\'ants to u'ork in a u'ell-organized, wellrun and successful establishment and that he rvants to rvork in a friendly atmosphere.

We have to recognize that he is just as hungry for information as his employer and that the one most important thing he wants to kno'iv is that he is getting a fair share of the dividable dollar.

\Me have to learn that rvorkers are not just interested in "more pay for less 'lvork," but that their real fundamental ingrown hunger is for recognition, information, understanding, and to be regarded as members of the team.

\\re need to concentrate on getting everv man to think rvell of himself. We need to concentrate on understanding ourselves hor,v the delicate hairspring of human relations speeds up or retards all progress.

\\re need to devote ourselves to acquiring a sympathctic understanding of the other man's point of vierv, to 'n'orking with the power of the ego of man and not against it.

I believe we are evolving this concept of human rclations. If rve make a conscious, sincere and continuing effort to resell an understanding of rvhat this rvay of lifc that got us rvhere \\'e are is all about it is certain to :rccelerate this evolution.

Men's minds are not rigid. They are flexible and pliable. So long as \\.e retain freedom of opportunity, there is absolutely no limit to hou' high we can stcp up the qualitv of our people by stimulating their thinking ancl heightening their faith, but the paralyzirlg rigidities of regimentation rvould not only end the hope of expanding the use of the boundless human energv that is stored up in our people, but actually lou'er presetrt levels of productivity.

For that reason these trvo jobs are irrevocably tied together, but in the process of cloing them u'e are going to automaticallv increase the effrciency and productiveness of our people in an astottncling fashion.

Not only that, but by adding cubit to the stature of men, by giving thern a sense of belonging, by raising their sights, by restoring hope, rve shall bring contentment and happiness to a people that today is an anxious rather than a happy people.

High as our standard of living is, great as hat'e lteen our accomplishments of the past, \Ye can attain nelv l-reights

only dimly seen if we succeed in escaping the paralyzing rigidities of regimentation and succeed at the same time in releasing just a small fraction of the unawakened and unused capabilities of the 60 million people rvho do the work of our countrv.

But, you r,'r'ill agree I'm sttre that just to know what ought to be done is no solution of the problem. A road rnap locked in the glove compartment of your car will not aid you in arriving at your destination.

Freedom of the individual is based on his rvillingness to act as a free man. If more individuals are rvilling to be the u'arcl of a state for a fancied security than are rvilling to star.rd up and slug it out for themselves then freedom is gone. It rvill be shattered on the reef of political expediency.

If vou believe that you should speak out and yet don't clo it to the limit of your ability and opportunity then you are not different from the man who owns 100 acres of fertile land yet tills only 10 or 20 or 30 of them. The rest go to waste.

There is an old proverb that we should never forget:

"A silent sage has less influence than an articulate fool'"

But, the great poet Dante was even more to the point when. more than 700 years ago, he indicted appeasers, men rvho dodge their moral responsibility, in these ringing 'words:

"The hottest places in Hell are reserved for those rvho in a period of moral crisis, maintain their neutrality."

I strongly feel, as you knou' from 'ivhat I said a little u'hile ago, that the time has gone by 'lvhen anyone of us can "maintain neutrality" in this period of moral crisis. But, if there be anyone of you not already shouldering this grave responsibility for being a leader and teacher in your orvn orbit, or n'ho has not been impressed 'rvith u'hat l.ras beer.r said so far, may I ask that you think about just one more aspect of your responsibility. It was presented most ably in a recent ad of the brilliant Warren & Swasey series entitled, "If u's can set just one boy straight."

If vou shrink from thinking of yourself deliberately undertaking to teach the facts of our \\ray of life to groups then let's try, please, pinning the idea dorvn to just one American boy.

What are you doing rvith your life that is nlore important than to "get even one confused American boy, rvith ears assaulted by the trvisted ideologies of the rvorld, to think through to the truth ;" to "knou' l.re can be paid in this u'orld only out of r'vhat he produces for the n'orld . . that he can go as far ancl as fast as his abilities and rvillingness to u'ork rvill 1et him, but that no one carr ever givc him something for long r'vhich he does not earn that both the lust for power and the surrender to power are admissions of 'rveakness that no force on earth can stop for long the principle that you prosper only by giving a little more than you get . . . that prosperity and peace and satisfaction come only from honest cooperation and-finally-that any misunderstanding can be cured by honest effort?"

While you are thinking about what it is you are doing that is reall1' more important and rve are thinking together

TWIN HARBORS IUMBER GOMPANY

here about the extreme importance of 'rvhat goes on'above the ears of men in these critical days there is one thing I'd like to make abundantly clear, and that is that I am llot proposing u'e should undertake to teach other tnen rvhat our freedom of opportunity system is all about rvith any idea that \ve are even in the slightest u'ay superior to those we would teach.

On the contrarty, I propose tl'rat u'c tlo it because we have failed in the past to discharge the rcsponsibilities of citizenship and are faced rrou' n'ith forever forieiting our heritage if u'e fail again to do it.

!\re should approach the job in a spirit of cleep humility, never forgetting that the preser.rt retreat from freedom has not taken place because free<lour failed, but because rve failed to understand ancl lieep ir.rviolate the heritage of freedom 'n'on for us bv so-called little men.

It was little men, desperately seeking escaPe from tyranny, 'ivho braved hardship and deatl-r to set ttp here in a wilclerness a new rvorld dedicated to religious freedon-r' ft was out of the belief of little men in freedom of opinion, {reedorn of choice, that the great illstitutions tlf America grew.

We are the spiritual descer.rdants of l}iglish seafarers from mediaeval torvns and villages rvho learned by trial and error how to manage nerv and strange employments in 'ivhich the penalty of failure u'as death, and ended by creating a new kincl of society, a society based on the freedom of choice of the individual.

That society u'hich rvas hervn otlt of the travail of little men of great faith ar.rd cottrage can be saved by little men, if u'e help to revitalize that faith and rekindle that zeal.

The problems \\:e face today are no greater, no more serious than Americans have licked in the past. \\'-e are no less able or courageotls than they were, BUT, the rnissing ingredient that must be rekindled, as Herbert Hool'er pointed out in his moving and magnificent address last June are-to quote his u'ords :

"The fires of spiritual fervor rvhich once made the word, American, a stirring description of a man u'htl lived and died for human liberty, rvho knen' no private interest, no personal ambition, no popular acclaim, no advantage of pride or place l'hich overshadorvs the burning love for the {reedom of man."

In spite of all ortr mistakes, our aPPeasements, our retreat from freedom; in spite of the fact that lve have become largely idle lvorshipers of empty u'ords, we are yet the only hope for the 'children of men in our time.

But rve can justify that hope only if leaders LEADonly if managers NIANAGE.

It is our job. It is more ! It is our beholden duty as the beneficiaries of the greatest heritage of freedom on this earth to carry out in our day the fundamental philosophy of the Founding Fatl-rers, u'hich Thomas Jefferson put into these words:

"I knorv no safe depository of the ultimate powers of society but the people themselves; and if lve think them not enlightened enough to exercise their control rvith a wholesome discretion, the remedy is not to take it from them, but to inform their discretion by EDUCATION.''

Note that Jefferson said "by education;" not by disfranchising them, uot by coercing them, but by stimulating their thinking. If 1\'e use the "little gray cells" above the ears ourselves, to the point of knorving precisely lvhat we believe and 'ivhy, and then search out ways and means (ancl the only rvay it \'\'ill be done, I emphasize again, is for each of us to do his share) to stimulate the thinking of all our people so that the horizor-rs of men everywhere may be rvider.red, the use of their inherer-rt capabilities stepped up, their zeal rekinclled, ancl their understandings heightened, theu they rvill RECREATE here in America the free society u'e have been frittering au'ay.

This spiritual rebirth of man as a responsible individual rvill release a force for good beyond our comprehension' The irresistiltle onrvard surge of sixty million men and \lromen u'orking through voluntary collectives of free men n.ill not only meet the moral challenge of our day that we shall maintain here in America a breakrvater against the risir.rg ti<le oi paganism behind rvhich to preserve the souls of nren, but n'ill carry us forlvard to a greater destiny than any 1ve have yet visioned-builders of a rvorld rvhere every man t'ill knon sleet freedom's 'ivay.

America lvas built on dreams, and if we preserve the freedom of opportunitv system, IF \\rE' KEEP MEN FREE TO DREANI, u'e can clream up a still more magnificent America.

New Plant to Be ComPleted bv June

Masonite Corporation has awarded the contract for con' struction of its harclboard manufacturing plant at Ukiah' Calif., to Barrett & Hilp, of San Francisco' The estimated maximum cost of the rvork is in excess of $900,000'

The factory building, expected to be completed by next June, n,ill hottse the manufacturing unit, tempering plant and rvarehouse. Its over-all length will be 1,000 feet, with the rvidth varying from approxim,ately 100 feet to 300 feet' It rvill have concrete floors, steel frame and corrugated metal siding. The roof rvill be of pre-cast concrete slab' The engineering was handled by Masonite's engiueering department under the direction of Frank G. Lesniak, Chief engineer.

A one-story offrce building of frame construction , 92 by 40 feet, is being erected under a separate contract, whiclr went to'Frank M. Crane, of Ukiah. Floors and exterior walls will be of tempered hardboard, and interior walls of standard hardboard. The building rvill be air-conditioned. Victor G. Wandmayer, of San Francisco, is the architect'

Awarding of these contracts is the second major construction step in the execution of the west coast expansioll program announced by Masonite last March. The project included purchase of a factory site of 114 acres for a logging road from the plant site into the company's timller reserve.

Construction u'ork on the road was started in July. This contract is held by Utah Construction Company, also of San Francisco.

The volume of Douglas fir sarvtimber fourth the total for the United States.

cttt is over one-

CHARLES

Petroleum

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W. B. Wickersham and Dennis Gilchrist, Pope & Tal- Walter Scrim, Scrim Lumber Company, Los Angeles, bot, Inc., Lumber Division, Los Angeles, spent a few days has returned from Seattle, Wash., where he spent a few in Arizona calling on the retail lumber trade. days on business.

C. G. Ward, Ward & Harrington Ana, attended the annual meeting of Lumber Dealers Association at Miami November 8-11.

Lumber Co., Santa the National Retail Beach, Florida, on

John Muffly has joined neer & Lumber Co., Los trade.

A. L. Schmidt, president, and Jack Edgecumbe, sales manager, Portland Shingle Company, Portland, Oregon, rvere California visitors around the first of the month on business.

Gus R. Michaels, secretary-manager of the Arizona Retail Lumber and Builders Supply Association, attended the annual meeting of the National Retail Lumber Dealers Association at Miami Beach last month.

Don Philips, Lawrence-Philips Lumber Co., Los Angeles. is back from a three weeks' trip to the Pacific Northwest where he visited the mills. Don took in the Oregon State-University of Utah football game at Corvallis, Ore., and also took a few days ofi to do some quail hunting in Northern California.

staff of the Allied Veand is calling on the the sales Angeles,

Roy Stanton, Sr., E. J. Stanton & Son, Los Angeles, and Mrs. Stanton, will sail from New Orleans December 23 on a South American cruise. They will spend a ferv days in Nerv Orleans before sailing, and Roy, who is Snark of the Universe, plans to get the Hoo-Hoo Club there reactivated-

Arthur E. Twohy, Twohy Lumber Company, Los Angeles, and Mrs. Twohy will leave about Decembet h on their annual trip by automobile up the Coast, going as far as Vancouver, B. C. It will be a combined businesspleasure trip, and they will be away about a month. Arthur plans to call on his many lumbermen friends along the way.

Selwyn J. Sharp, assistant Association, recently sPent a Calif.

manager, California Redwood week's vacation at Claremont,

1. W. IlclcDonqld Co.

U/4alPrak -gltor,lter, @n/ S/4rffrtt?

Representing

Bear River Lumber Co., South Fork, Calif.

Lo: Angeles Office

714 W. Olympic Blvd. Los Angele 15

PRospcct 7194-4590

W. B. Jefferson, Greater cisco. and his wife. returned trip to Palm Springs.

Douglas Fir and Redwood Dry Ponderosa Pine

City Lumber Co., San FranDecember 10 from a vacation

Two new men on the order desk in the office of United States Plywood Corp., San Francisco, are Ben Cardinal and Boz Yerkes. Both were in the Armv Air Force. and both served in the Pacific area.

Perry A. Dame, sales manager, Vancouver Veneer Co., Vancouver, Wash., is back from a Middle West and East On the way back he have Thanksgiving dinner with his mother in

T. F. Eckstrom, of Angeles, spent a few made the round trip

Rivenide Oflicc

R. W. MccDonald

Rivenide 6481 RK

Bessonnette & Eckstrom. Inc.. Los days in Los Angeles last week. He from Eugene, Oregon, by plane.

A. C. Pascoe, of Los Angeles, Pacific Coast representative of hardwood and veneer mills, was a business visitor in San Francisco first week in December.

F. L. (Bud) Gregor, sales manager, California Builders Supply Co., Oakland, has returned from a trip to Detroit, where he was called on account of the illness of his father.

Plywood & trip to the stopped to Indiana. Fred W. Powers, president of Lebanon, Oregon, and his wife, San Francisco.

Santiam Lumber Co., were recent visitors to Ed Gallagher, manager, Associated Plywood Mills, Inc., San Francisco, returned early in December from a trip to Western Nevada and the Sacramento Vallev.

A. A. Lausmann, president of Lausmann Lumber Company, and of Kogap Lumber Industries, Inc., Medford, Oregon, has returned from an eastern business trip. He attended tl.re National Association of Manufacturers' 53rd annual Congress of American Industry in Nevv York, held early in December.

Al Bell, of Hobbs Wall returned frorn spending business for his company.

Lumber Co., San Francisco, has trvo r,veeks in Los Angeles on

E. C. Brandeberry, Klamath Falls, Oregon, partner in A & B Lumber Sales, San Francisco, was recently in San Francisco on business. He attended the lunchebn meeting of the San Francisco Lumbermen's Club. November 23.

Chas. T. Gartin, of Rudbach-Gartin & Co., cisco, was a Los Angeles visitor the last week ber.

J. H. McElroy of McElroy Calif., returned recently from He was accompanied by his

San Franin Novem-

Lumber Company, Palo Alto, a business trip to Nerv York. son, Peter, aged 10.

l. W. MscDonold

Jqmes W. MqcDonold

Tim Wood

Mcnk Twcrin On How To Live

"Take it just as though it was-as it is-an earnest, vital, and important affair. Take it as though you were born to the task of performing a very mbrry part in it-as though the world awaited your coming. Take it as though it was a grand opportunity to do and achieve, to carry forward great and good schemes, to help and cheer a suffering, weary, it may be heartbroken brother. Now and then a man stands aside from the crowd, labors earnestly, steadfastly, confidently, and straightway becomes farnous for wisdom, intellect, skill, greatness of some sort. The wo'rld wonders, admires, idolizes, and it illustrates what others may do if they take hold of life with a purpose. The miracle, or the power, that elevates the few, is to be found in their industry, application, and perseverance under the promptings of a brave, determined spirit.-Mark Twain.

Wqr Foreboding

While I am rocking you, my son' And singing lullabies, Someone is planning stouter planes, For Death to ride the skies.

While I am dressing you, my son, In little boyish suits, Someone is making uniforms, And sturdy soldier boots.

While you are chasing butterflies, Amid the tangled grass, Someone is testing chemicals To make a deadlier gas. And while you eat your simPle fare, Perhaps the war lords sit, To start again the bugle notes, That only call the fit.

While I would build a splendid man, So fine and strong, my son, Someone, in secret, tries to make A farther-reaching gunA gun that on some distant day When drums of battle roll, May leave me with a golden starAnd iron in my soul.

-Mabel Freer Loveridge.

Ade's Wisdom

George Ade once remarked in a gathering of people that he thought a married man is better off than a bachelor, and when pressed for an explanation, said that a married man has but one woman to fear, while a bachelor fears them all.

His Recson

The county agent was visiting the farmer, and discovered that this tiller of the soil confined his activities to the raising of hogs, and nothing else. So he asked why. The farmer's reply was short and to the point: "flogs," he said, "don't have to be hoed."

Some Modern Definitions

A conference is a group of men who individually can do nothing, but as a group can meet and decide that nothing can be done.

A statistician is a man who draws a mathematically precise line from an unwarranted assumption to a foregone conclusion.

A professor is a man whose job it is to tell students how to solve the problems of life which he himself has sought to avoid by becoming a professor.

A consultant is a man who knows less abotrt your business than you do and gets more for telling you how to run it than you could possibly make out of it even if you ran it right instead of the way he told you.

A specialist is a man who concentrates more and more on less and less.

An optimist thinks the future is uncertain.

A pessimist is afraid the optimist is right.

An economist is a man who can make a simple subject complex, a complex subject simple; in other words, an economist is simply simple.

Poetry

Poetry is the universal language which the heart holds with nature and itself. He who has contempt for poetry cannot have much respect for himself o,r for anything else. It is not a mere frivolous accomplishment; it has been the study and delight of mankind in all ages. Nor is it found only in books; wherever there is a sense of beauty, or power, or harmony, as in a wave of the sea, or in the growth of a flower, there is poetry in its birth. It is the stuff of which our life is made. The rest is mere oblivion, for all that is worth remembering in life, is the poetry of it.-William

Hazlett-

Rcrre Indeed

"I have for sale a very rare object," said the smoothtongued salesman at the front door. "It is the very fountain pen with which Dante lvrote the "Divine Comedy."

The lady of the house was wise. She said:

"Fountain pens had not been invented in Dante's time."

"Sure they hadn't," said the door salesman. "That's what makes it rare."

Plywood Company in Los Angelet

Now Locally Owned

Announcement is made that a new corporation, Bessonette & Eckstrom, Inc., purchased the Los Angeles branch of Pacific Mutual Door Co., effective November 1, 1948.

Pacific Mutual Door Co. of Tacoma sold its interest in the Los Angeles branch to T. F. Eckstrom, who has been general manager of Pacific Mutual Door Co. since 1935. Mr. Eckstrom then made an arrangement with Glen D. Bessonette to go into business with him, and tl-rey formed the corporation known as Bessonette & Eckstrom, Inc.

N[r. Bessonette is going to run the business as in the past.

Mr. Eckstrom, who has entirely severed his connection rvith Pacific Mutual Door Co., will spend most of his time in Eugene, Oregon, keeping up contact lvith plyrvood suppliers, rn'hich will insure a good flow of plyrvood for their Los Angeles warehouse. He is one of the stockholders in Associated Plywood Mills, Inc. at Eugene. All his future efforts rvill be rvith the company in Los Angeles and the Associated Plyrvood Mills, Inc. in Eugene.

Builds New Dry Shed

A ner,v dry shed 'ivith an additional capacity of 700,000 feet of lumber rvas recently completed by Tarter, Webster & Johnson at their distribution yard at 4200 Bandini Boulevard, Los Angeles.

In commenting on the nerv structure, Eric Hexberg, manager of the yard, remarked : "We are pleased to have this additional storage space for it rvill enable us to insure dry lumber for our customers during the rainy season."

Hello Little Strcnger

Congratulations have been James Davis on the birth of Francisco. The little fellow's Mr. Davis is manager of the San Francisco.

SCHAFER BROS

IUMBER & SHINGLE CO.

Manufacturers ol Douglas Fir - Western Red Cedar

Ttlest

received by I\Ir. and i\[rs. a son, October 11, in San name is James Carlos Davis. Davis Hardwood Company,

Attended College Trustee Meeting

W. B. Wickershem,, district manager of Pope & Talbot, Inc.. Lumber Division, Los Angeles, attended a meeting of the trustees of Whittier College at Whittier, Calif., on November 30. Mr. Wickersham lvas appointed a trustee of the college about two Years ago.

Home

Mill

Douglar

Glen D. Bessonette

NRLDA Has Successful Annual Meeting

high points emphasized by the Board for the National to carry out during the coming year.

While advocating cooperation and coordination with Government activities related to construction and building material distribution, the NRLDA board took a firm position also in (1) opposing any attempt to impose Government controls on industry ; and (2) the board urged the retention of those principles which equalize the rights of manag'ement and labor in the conduct o{ their relationships.

The 370 lumber dealers from all parts of the Nation attending the NRLDA board of directors meeting at Miami Beach, Florida, November 8-11, took home with them the determination to meet the challenge pointed out by retiring president Norman P. Mason, North Chelmsford, Massachusetts, to find newer ways and means to build and finance homes.

The challenge to this industry, Norman Mason averred. lay in the fact that the building material distributors had the materials and the understanding of construction that should enable them to find better ways to combat high building costs and to produce adequate homes for our people; but the question was, would this industry see its opportunity and take the lead in finding the way and advising officials and congressional committees interested in this problem-or r,vould the industry wait for government to take over the problem before doing anything about it.

Under the leadership of their newly-elected President, C. B. (Cy) Sweet, of Longview, Washington, dealers left this Miami meeting with a renewed resolve to meet tl.rc challenge in party by building more Industry Engineerecl Homes in more parts of the country to demonstrate what could be done. Stimulated by the Illinois University firrdings as a result of time studies on the IE Home, and impressed by the nationu'ide interest indicated by the Photoplay Magazine-IE, Home Contest, dealers and dealer organization leadeis alike expressed renewed interest in constructing IE Homes locally, wherever possible, to tie in with this nationrvide,Contest.

A continuing educational program in the major universities of the U. S. for lumber dealer personnel; a program calling for more research ; an enlarged public relations program; and better coordinated industry relations; were

One of the results of this most successful meeting was the fact that the industry as a whole found itself even more united than at any time in the past. The success of.the meeting'ivas certainly enhanced by the beautiful surroundings of the Roney-Plaza Hotel gardens, swimming pool, beach, palm trees, sun-porch dining room, and other appurtenances which made life enjoyable. On the other hand, the nearness of these beautiful play ground facilities made it difificult to remain indoors in meetings. About the only criticism heard was the complaint that the meetings ought to be a great deal shorter and the play time a great deal longer. N[ost of the members, however, had the afternoon off each day and took complete advantage of it at the beach and in the golf tournament and in the deep-sea fishing parties that had been arranged for by members of the Florida Lumber and Millwork Association.

One of the great highlights in practically everybody's day 'i'r'as National staff officer Ed Libbey's catch of a Gulf Stream sailfish rvhich rvas variously reported as being 581 feet long or rveighing 7l tons-but r,vhich proved to be 7l feet long and u'eighing 581 Lbs.

The au'arding of the seven public relations plaques was rnade an occasion of enthusiasm and enjoyment by the humor and witticism of Stanley Horn, editor of the Southern Lumberman, who presided. The wir-rners of the annual public relations awards were : Class I (for lumber and building material yards operating in towns of under 1,000) -F. S. Pendleton Lumber Co., McComb, Ohio; Class II (for lumber and building material yards operating in towns of 1,000-5,000)-Sterner Coal and Lumber Company, Belmar, New Jersey; Class III (for lumber and building rnaterial yards operating in towns of 5,000-50,000)-Richards and Krueger Co., Nerv Braunfels, Texas; Class IV (for yards in towns with populations of 50,000-100,000)-L. Grossman Sons, fnc., Quincy, Mass.; Class V (for yards in torvns rvith populations of over 100,000)-The A. W. Burritt Company, Bridgeport, Corrnecticut; Class VI (dealer group public relations p:ograms)-Tulsa Lurnbermens Association, Tulsa, Oklahoma; and Special Industrv Engineered llomes Arvard-Edward Hines Lumber Company, Chicago, Illinois.

This meeting saw the largest turnout of .ivomen, proportionatelv, as over 300 wives were present. This brought the total attendance at the meeting to almost 700. The women's activities included a boat trip through the canals and waterways of Miami Beach and Miami, preceded by

Top-rcnking ofiicerE oI the NBLDA-seqled, lelt, Normqn P. Mcson, retiring president, North Chelmslord, Mtrss.,' right, C. B. Sweet, newlyelected president, Longview, Wcshington; standing, lelt, lL R. (Cotton) Northup, execuiive vice president, Wcshington, D. C.; right, newly-elected vice president Clyde Fulton, oI Chqrlotte, Michigcn.

a colorful and beautiful luncheon served outdoors Roney-Plaza Gardens.

Oflrcers elected at the Miami Beach 1948 board of directors meeting of the NRLDA were: C. B. (Cy) Sweet, Longvier,v, Washington, president; Clyde Fulton,'Charlotte, Michigan, vice president; W. Albie Barksdale, Charlottesville, Virginia, treasurer, reappointed; and H. R. (Cotton) Northup, Washington, D. C., executive vice president, reappointed.

F. P. R. S. Northern California Section Holds First Regular Meeting

The first regular meeting of the Northern California Section of the Forest Products Research Society was held at tl-re University Club, San Francisco, November 15. A large proportion of the members attended, the total attendance being 50.

T. C. Combs, Timber Structures ,Inc., Oakland, presided.

T. K. Nfay, Director of Technical Service, West Coast Lumbermen's Association, presented a paper on "The New Working Stresses For Structural Lumber."

"Developments In the Utilization of Wood in the Chemical and Fiber Fields," was the subject chosen by Edward G. Lccke, chemical engineer in charge of Forest Utilization Service of the Pacific Northrvest Forest Experiment Station.

Robert A. Cockrell, associate professor of Forestry, University of California, Berkeley, spoke on "F-orest Products in the Program of the University of California Forestry School."

George A. Garratt, president of the Forest Products Research Society, Nerv Haven, Connecticut. and Dean of the School of Forestry of Yale University, talked on "The Aims and Progress of the Society."

Ample time was given for the discussion of each paper.

A dinner u'as held in the evening, at which the speaker was Dr. Weldon B. Gibson, chairman of the Department of Business and Industrial Economics, Stanford Research Institute. Ben F. Wade introduced the speaker.

The consensus was that the Northern California Section of the F. P. R. S. is off to a good start.

The program and arrangements committee consisted ol

PARETIU$ LUMBER C(l.

Wholesale

Northern Colifornio Represenlotive

I

L. J. Carr, L. J. Carr & Co., Sacramento; L.N. Ericksen, California Forest and Range Experiment Station, Department of Forestry, and Ben F. Wade; Engineering Department, California Redwood Association, San Francisco.

Leqses Additionql Storcrge Spcrce

Western Pine Supply Company, San Francisco, distributors of Ponderosa and Sugar pine lumber and mouldings, recently made a temporary lease for storage space in the San Francisco mill depot of the Bethlehem-Pacific Coast Steel Corporation at 3rd and Mariposa Streets, San Francisco.

The office of Western Pine Supply Cornpany continues to be at 1201 Harrison Street.

AIIGL(I GATIF(IR]IN TUMBER C(l.

Wholesole Distributors.

Ponderosq Pine - Sugor Pine - Douglos Fir - Redwood

Mqnufoclurers of Mouldings, Siding, Shelving, Ccbinet Stock

MllL, YARD, cnd GENERAL OFFICES

655 Eqsr Florence Aye., Los Angeles I THornwoll 3t44

Hoo-Hoo News

Scrn Diego Hoo-Hoo Dinner Dcnce

The dinner dance sponsored by the San Diego Hoo-Hoo Club at the San Diego Country Club, Saturday evening, November 20, was an enjoyable affair and tl-rere was a large attendance. Following an excellent dinner, the members, their wives ;rnd guests, danced until the wee hours of the morning.

Vicegerent Snarl< Carl Gavotto and his committee provided a fine entertainment program.

Centrcrl Cclifornia Hoo-Hoo Club Meets at Modestc

The regular monthly dinner meeting of Central California Hoo-Hoo Club No. 62 was held at Hotel Covell, Modcsto, California, on Thursday evening, December 2.

President R. E. Dunn, Valley Builders Supply Co., Modesto, presided, and there was a good attendance.

Hoo-Hoo Club No. 39 Christmcs Pcrrty

Ed La Franchi, program chairman for the annual Christmas Party of Hoo-Hoo Club No. 39, says the party, to be held this year at the Moose Club, 14th & Alice Streets, Oakland, will be a grand one, as befits the 23rd annual.

Musical entertainment will include Caro Miller. Marim-

ba Music-Magician, Roy Meredith and "Yuletide Carolers" in a return engagement. There rvill be prizes, a Santa Claus, a good dinner, and fine fellowship.

Herb Farrell, Pledmont 5-2602 is in charge of ticket sales. Tickets are $3.75 each.

All lumbermen are invited.

Hoo-Hoo Club No. 39 Hcs

220 Paid-Up Members

Herb Farrell, chairman of the membership committee of Hoo-Hoo Club No. 39, Oakland, reports that the club has 220 paid-up members. Last year's total was 245, and Herln. expects that number to be substantially increased by the end of the club year.

Eurekq Hoo-Hoo Club Retcins

No. 63,Its Old Number

Eureka lfoo-Hoo Club has been notified that it has been assigned its old number by Ben F. Springer, secretary of the International Concatenated Order of Hoo-Hoo. It is nou'Hoo-Hoo Club No. 63.

Shcres oI Hcppiness

"Shares of Happiness" are again available in the Good Fellowship Fund of Hoo-Hoo Club No. 39. The price is $1.50 per share. .The proceeds are used for the maintenance of the fund that assists lumbermen and their families in times of financial emergency.

Checks are to be made payable to Hoo-Hoo Club No39, and mailed to Lu Green, c/o Gamerston & Green Lum-

@bristmus @rtttings

And Best Wishes lor 1949

TAMON.BONNINGTON GOMPANY

Rooms 505-6-7 Morris Plcn Bldg.

ber Co., 2001 Livingston St., Oakland 6, Calif.

The Disbursement Committee of the Fund for 1948-1949 consists of Jerry Bonnington, Miland Grant, Tom Jacobsen, Ed La Franchi, and Jim Overcast.

Cement Production lor 1948 Will Break All Records

The great efforts of the cement manufacturers of the nation to meet the terrific derqand for that material will bring the production totals for that industry to record heights this year. It is certain that the total figures will be upward of 2ffi million barrels of this great building material. In spite of which huge production, the demand has kept the supply swamped all through the year, and will continue to do so for an indefinite period.

The 200 million barrel total will be at least ten per cent higher than last year, and double the prewar cement production figures. Ceme'nt manufacturers believe they could have sold double their production this year had it been available. Specialists in the cement industry believe that the biggest single factor in building up cernent demar,d this past year was the prosperity of the farmer, who has been able for the first time in years to do a lot of building and improving on the farm. Cement floors for barns alone consumed huge quantities of the material.

Cement authorities likewise declare that r,r,hile ltum.erous industrial projects la.rge and small all over the land rvill be shelved as a result of the recent election, there still remains a potential demand of mammoth proportionE.

7I7 Market St. Scrn Frqncisco 3

ROUNDS TRADING (OMPANY

Wholesqle Distributors of Double end trimmed, surfoced or run lo poltern

PONDEROSA PINE

WPA Graded

Product of

WINONA INVESTMENT COMPANY (Colifornio Divisionl Morysvil le, Coliforniq

DRY REDWOOD

Product of ROCKPORT REDWOOD COMPANY (ilombor Californla Bodwood Als@iatlon) Rockport, Coliforniq

ROUNDS & KIIPATRICK TUMBER CO. Rounds, (Neor Astil Coliforniq

DOUGLAS FIR - SUGAR PINE CEDAR SHINGTES

GENERAL OFFICES

Crocker Bldg., Son Froncisco 4, Cqlif. Phone YUkon 6-0912

110 West Oceon Blvd., long Beoch 2, Colif. phqng5-[eng Beoch 7-2781 - Zenith 6041

t9t8 HILL MORTON, lNc. 1948

Wholesolers of West Coost Lumber Froducts

Gcneral Office

What is believed to be the lcrgest locd ol insulction ever to be shipped by truck is shown in the above picture, lecving the new C<rmeyPqcilic Bockwool plant at Longview, Wqsh. Locded with Ccrney Golden Fleece bctts, the truck is heqded lor c residenticl construction proiect qt Richlcad, Wqsh., home ol the Hcnlord Workg ctomic energy proiect. The Ccraey-Pacilic Rockrrrool Co., which mcnulccturerg Ctrrney Golden Fleece batts lor new conslruction cnd Ccrney Silver Fleece lor existing structures, is <rn affilicte oI 65-yecr-old Ccrney Compcny, Inc., oI Mankcto, Minn.

Terrible Twenty Plcrys Agcin

The 270th Terrible Twenty tournament was held at the Oakmont Country Club on Thursday, November 18. Vern Huck rvon first prize with a net of 72, Roy Stanton and Bill Ream tying for second place with 74 each. Syd Alling and Helmar Hoel played off the Pebble Beach tie, with Syd winning the NlacGregor overnight bag prize, donated by Francis Hanson of the West Coast Screen Co., Los Angeles. Syd also won the blind bogey cash prize, attributing his good luck to the rabbit's foot presented to him by Joe Tardy.

In the match play the first flight was won by Clarence Bohnhoff, and the second flight by Herbert Bowles. The 27lst tournament has been set for December 14 at Annandale Country Club, when the Christmas party will also be held. Bob Osgood is arranging the party, and guests will be r,velcome.

E. K. Wood Moves Executive Offices to Oqklcnd

The executive offices of E. K. Wood Lumber Co. were moved to the company's new office building at 727 Kennedy Street, Oakland, November 17.

HAMMOND LUMBER COMPANY

Manufacturers of

OcALTFoRNTA REDwooD

Mills at Samoa and EureLa, California

SAN FRANCISCO LOS ANGELES

Lcrdies Will Be Present at Chrirstmcs Pcrrty of The Scn Frcrncisco Lumbermen's Club

Ladies will be welcomed at the annual Christn.ras Party of the San Francisco Lumbermen's Club to be held at noon on Tuesday, December 2L, at the Palace Hotel, San Francisco.

The children of Edgewood Orphanage will again be guests of the club for luncheon. They will be entertained by Jo Jo the Clorvn, and of course Santa Claus will hand a gift to each youngster.

A very large attendance is expected. J)resident Fred Ziese will oreside.

Moves Into New Plant

Paramount Built-In-Fixture Co. has moved into its new building at 962 Stanford Avenue, corner of Lowell Street, Oakland.

The new plant has 30,000 square feet of floor space. Modern offices and a display room will be built soon. Telephone number is unchanged, Pledmont 5-8400.

Holds Annucl Meeting

Anderson-Hanson Co. held its second annual meeting at the Del Mar Hotel, Del Mar, Calif., November 27-29. Company officials and salesmen from the Dallas, San Francisco and Studio City offices were present.

E. R. (Al) Slaughter was appointed general sales manager. His headcluarters are in the Dallas office.

Partners ln Prokction

For the proper preservolion of woodFor fhe proper servicing

of your cuslomers' besl inleresls-

Lumber Company Sells Complete Kitchens

Central Lumber Contpany of Stockton, Calif. has established a separate departrnent for the sale of complete General Electric Kitchens. Single units are not sold' Installed in this department are a com.plete den-ronstration kitchen, and a complete laundry.

Chet Clives is in charge of the kitchen department.

A full time draftsman is emiployed, who designs the nerv kitchen, lays it out rvith scale models, and photographs the model to shorv the prospect exactly what the kitchen rvill look like rn'hen installed. A good idea of this clever merchandising plan can be gained by looking at the picture on this page, which rvas photographed from models of the larious units.

Central Lumber Company

New Brcnch

has arrangements with con-

Plyn'ood, fnc., announces the opening on December I o{ a new subsidiary, Itlyrvood llottston, Inc., rvhich 'ivill carry a complete line of hardrvood and softrvood plyrvood for the general tra<le area of Houston. Jack \\rilliams, formerly manager of the company's Detroit branch, has been named manager.

IIUIPO RTE R FROTI TUIEXICO

Tcrbasco Mchogccry Lurnber, Spcrnish Cedcr

Mcrhogcny Doors Mcde To Your Specificctions

Slcb or Othenrise

Finest Qucrlity in Workmcrnship cmd Mcrterial Gucrrcmteed

Lowest Prices Possible-Qucmtrty Buyers Only Contcrct

Pcrncnnericcm-Mex., S.A.

1816 lamona Fresno, Cclil.

tractors rvho do the vision. super-

installation work under their

The complete kitchen r,vhich is installed in their kitchen department consists of a General Electric automatic dishrvasher, garbage disposal unit, sink, plastic counter tops, electric range, refrigerator, and steel cabinets.

The model laundry is fully equipped 'ivith clothes washer, dryer, ironer, and steel cabinets.

Sales promotion consists of radio broadcasts once a week from the department, describing the operation, and the nse of good-sized advertising space in local newspapersThis advertising and promotion work is bringing definite results. and the department is a proved success.

Cockcroft-Coontz

Nfiss Pauline Coontz and Walter T. Cockcroft were married at l-as Vegas, Nevada, on October 30. N{rs. Cockcroft has been associated rvith the wholesale lumber business in Los Angeles for a long period, and is with MacDonald & Harrington, Ltd.

wEsIEm illLL & il0uullllG G0.

Announces the addition of a WINDOW AND DOOR FRAilTE DEPARI'NENT Stock Frames ond Speciols to Order WHOtESAtE

Ponderosa & Sugcr Pine lumber & Mouldings

l1615 Parmelee Ave. ot lmperiol Highwoy tOS ANGETES 2, CALlF. - Klmboll 2953

Four Students Commute 70 Miles By Plane To Lumber Training Course At Stockton

Bv Jack F. Pomeroy, ExecutiveYice President

Lumber Merchants Association oI Northern California

Modernization-in plant facilities, in merchandising, in in plenty of time for the first class at 9 a.m. ;:i,'i,T;":ff1ffi1;iiff:"fi?:iliiffilffi;,ii

dealers are sending men to 30-day intensive training vented take-ofi one morning necessitating a lo'g, slor.r' and courses in lumber and building rnaterials sponsored by their ,'dangerous" (according to the commuters) automobile :r'n::ffi:T";:;10"f;"",x:':*ffi"1,,:J,T$:l'*;

pasture nearbv' to insure an on-time arrivar at classes' rrre

:il"L'"T1":Jtjt:#ffifT',1;J.f,,ffilt",:'i,lt

All air force veterans of world war rr, they commuted

daily from San Mateo airport, San Mateo, California, to pert dead-reckoning na'igation brought the plane to the their classes at the College of Pacific, Stockton, California, destination, ancl although the airport could be vaguely seen 3l;'J#,1*J$:,.';1ili"ff,fii1il;'J"J';:H:f'1

Force service; James C. Needham, heavy bomber pilot, minutes

from the airport. The plane .was r.'or-e. to with 18 missions over Ettrope; Robert S' Lee, naval photo- the airport later in the day rvithout incicle't. grapher with the 3rd Marine Division in the Pacific Theater, and Robert \\r. Remy, veteran of 27 combat missions

Mr' Needham anrl Nf r' Lee are rvith van Arsdale-Harris over Europe as armorer gunner. Lumber co., San I'rancisco; Nlr. Remy is *'ith the Ha'r-

After an 8 o'clock take-off the 70 milc flight rvas macle mond Lumber ConrpanY, and NIr' Doyle is unaff liated at in approximately 30 minutes, one hour ancl thirty minutes the present tlme' less than the average automobile trip betrveen the same Here in this course the most advanced methods ir-r edutwo points. Auto transportation u'as provided from the cation and transportation rvere brought together for the Stockton Airport to the college by a classmate, 'rvith arrival benefit of progressive men in a progressive industry.

Redwood Siding Wholesale

KltN DRIED or GREEN

Clear 3/t" Bevel, Boord and Bct, Channel, Cove, Anzcc' or V-Joint

We mqnulccture crnd dry in our own plcut

Bedwood Sheothing, Pickets, Posts, or Gomplete Fence

Redwood Moulding AnY Ptrttern Also QualitY Custom Mi[inq Kiln Drying

Wallace Mill & Lumber (o.

Corner Rosecrcrns Ave. and Pcramount Blvd.

Cleqrwqter Stcrtion, Pcrrcmount, Cclil. P. O. Box 27

Telephones MEtcall 3-42693-2712

IIOGA]I LUIUIBER GO,

WHOI.ESAIE AND IOBBING

LUTBERISILIWORK

SASII and D00RS

Since 1888

OFFICE, MIIJ. YABD AND DOC&I 2nd d Alice Sts., Ocrklcmd 4

Glencourt l-6861

Jack & Holmes lumber Go.

Westport, Colif.

QUATITY ROUGH GREEN REDWOOD

Well monufq6fulsd-Q6 gyqdg

Six, eighl, ond len foof lengths.

Speciolizing in industrial upper's, lence lumber, short limbers; rail or ]ruck shipmenf

cusrom mtllllrc

Rescwin g-Surf acingr-Rippin g

New Stetson Ross Mqtcher. Re-Milling In Trcnsit Weslern

Wholerale to Lumber Yards

Sash - Windows Gasements - Doots, etc,

Court Ruling Oudaws Basing Point Pricing

Court decisions outlatving basing point pricing practices force cement and steel consumer prices up, dealers representing the National Retail Lumber Dealers Association, Washington, D. C., told the Capehart Committee during hearings November 18 and 19.

"There is no longer any price competition. The Court decision has eliminated that factor," reported Martin J. Lingler of the Building Material Dealers of Hamilton, Ohio.

Home and farm buyers are alike affected by the Federal Trade Commission and Supreme Court decision to eliminate the long-standing basing point method which made it possible for heavy materials to compete throughout the nation. This method was in use wherever transportation costs formed a large part of the consumer price.

WHEELER PINE CO.

"In our area over 7,000,000 consulners and farmers; 2,7A0 retail lumber and building material dealers and 7,000 contractors and builders are seriously affected by the Supreme Court ruling," said Art Munck, Merrill-Schaaf Lumber Company, Pierre, South Dakota.

"The Supreme Court ruling outlawing the Basing Point System has: 1. Created a monopoly ; 2. Created a gray market ; 3. Created a serious shortage of cement and ma' terials necessary for farm and home construction; 4. Imposed upon the consumer and farmer a material price increase; 5. Forced the withdrawal of many manufacturers of the above named commodities from some areas; and, 6. Blocked construction of housing, farm structures, and farm storage facilities."

Charles A. Stuck of Stuck Brothers, fnc., Jonesboro, Arkansas, emphasized the price effect on farmers. He pointed out that in any rural area there is a higher amount of construction money spent per capita than there is in an urban area as the farms must continually be maintained, and that the farmers two most widely used building materials are cement and steel.

He said it was difficult to obtain from the one mill in his state enough cement to meet demand.

R. L. Geer of Grand Island, Nebraska, in his testimony, pointed out that the lawmakers pass laws that work in favor of inflation and then turn around and pass laws to try and curb it. The elimination of the basing point method of pricing lvorked in favor of inflating steel and cement prices, Geer stated.

Under the basing point method of pricing freight rates were figured from an'intermediate town located in an area so that manufacturers at difierent points could compete throughout the area on an even basis as far as freight rates were concerned.

Examples of lvhat is happening since basing point pricing methods lvere prohibited indicate chaotic conditions and distorted distribution.

A South Dakota dealer reports: "A representative of a steel company stated that since the ruling, steel will now cost us $12.00 a ton more. A farmer advised us that cement was selling for a difference of 24c a sack in Pipestone,

Successors n the First Wheeler Lumber Operations

Minnesota, as compared lvith Flandreu, South Dakota, which is located 12 miles \\rest of Pipestone."

An Arkar-rsas dealer stated: "Arkansas and Iola cement increased 8c per hundred rveight because of the Supreme Court decision. St. Louis cement increased l3c bccattse of the longer freight haul.

"The cement mill u'hich is operating in my orvn state is not a large one and cannot begin to n-reet the rreeds of the state for cement. Therefore, rve must turll to a mill in St. Louis or one in lola, Kansas, for our necds. Thc delivery cost of cement from Iola mill is about 5c per sack higher than that from St. I-ottis. At first thought one might think rve could sell the St. Loltis cement 5c cheaper than we could sell the Iola cement, but for some reasoll or other during the past four mor-rths u'e have not had a sack from the St. Louis mill."

Reports from Ohio poir.rt ottt: "\Ve have been nnable to secure any cen-rent for the last four months for our rvarehouse from tu'o mills that formerlv supplied us. These mills have higher freight rates than the Osborn Mills, which increases their delivered prices in Hamilton 32c and 36c per barrel over the Osborn Nlills. But in Osborn both mills have increased their price 10c per barrel since the Court's decision."

Mrs. Sadie Essley

Nfrs. Sadie Essley passed away at her horne in Whittier on December 7 following a long illness. A native of Texas, she had been a resident of Whittier for many years.

She is survived by her husband, D. C. Essley, head of D. C. Essley & Son of Los Angeles, lvholesale lumber firm, and Southern California representative of the Vancouver Plywood & Veneer Co.; a son, Gerald Essley, who is associated in business with his father, and a daughter, Mrs. Dorothy Wilson.

Funeral services rvere held at Whittier. Thursday afternoon, December 9.

Robert Lee

Robert Lee, manager of the Escondido Lttmber Co., at Escondido, Calif., passed ar,vay last month follorving a short illness. He was rvell knou't.t in Southern California lumber circles, and managed the Escondido Lumber Co. for a number of years.

He is survived bv his widorv, trvo sons and a daughter.

Los Angeles Building Permits Show Big Increcse

Los Angeles building permits for the first 11 months of the year total $349,318,836, an increase of more than $116,000,000 over those totaling $233,239,618 for a like period in 1947, G. E. N{orris, superintendent of building, reported.

During the past month, 4764 permits for construction amounting Io $25,240,015 were issued, while in November, 1947, 5221 aggregating $29,092,896 u'efe approved. Permits last month provided for 1977 housing units, rvhile 3225 were completed. Since the first of the year, 23,687 units have been erected.

Eatablisbed 1904

Pcul Orbqn, Owncr

ORBAII I.UilBDR COTilPATIY

Office,lvfill cmd Yard

77 So. Pcrscdencr Ave., Pqscrdencr 3, Cqlil. , Ptrscrdenc& SYcoore 6-4373 lelepnone*

Los Angeles, RYcn l-6997

WHOLESALE crnd RETAIL

' Specializing in truck anil trailcl- lott.

HARBOR YABD AT IONG BEACTI

Wholescling Ccrlocrds of Fir crnd Pine Lumber Products in modest voluneAllowing Every Car to be Given Ccrelul Attention qs to its Detail of Grcrdes cnd Sizes!

[orest Proilucts $ales Company

86ll Crenshaw Blvd. OBegon 8-1324 Inglewood, Ccrlilornia

FTEIffi -f,UMBDR(CO.

TUMBENMENS BUILDING PORTLAND " OREGON

Shipments By Rcil cnd Ccrgo

All Species

Telephone Teletype BRocrdwcry 6651 Ptld. 167

TRIANGI-,E ITUMBER CO.

WHOTEAIE

600-16th

How Lumber Looks W. D.

(Continued from page 2)

ceived 28,805,000 feet, shipments 31,452,000 duction 40,511,000 feet. Orders on hand at month totaled 40.549.000 feet.

Roif Shippers

Teet, and prothe end of the

The West Coast Lumbermen's Association for the rveek ended November 20, 163 mills reporting, gave orders as 69,6O4,W feet, shipments 74,996,0O0 feet, and production 96,449,0W feet. Unfilled orders at the end of the week totaled 36O,427,000 feet.

For the week ended November 27, 163 mills reporting, gave orders as 57,086,000 feet, shipments 62,890,000 feet, and production 70,284,000 feet. Unfilled orders at the end of the week totaled 349.931.000 feet.

Robinson Plywood & Timber Co.

Announces New Financing Plans

Notice has been filed with the Securities Exchange Commission office in San Francisco by Robinson Plyrvood & Timber Company, of Everett, Washington, of a re-financing plan to permit further expansion of the plywood and timber interests of this important concern. The company proposes to offer for sale 271,025 shares of its common stock to raise about $3,250,000, which will be used in part to purchase all outstanding stock in the Conifer Timber Company. It recently purchased half of the stock of that corporation, and now proposes to own it wholly.

The Robinson concern has been manufacturing plywood continuously since 19i6, and owns interests in various logging and sawmill concerns in the Northwest. including Sauk River Lumber Company, Index Logging Company, Lake Shannon Lumber Company, and the Pug'et .Sound Pulp & Timber Company. A wholly owned new subsidiary will be organized to operate the Conifer Timber operation. Robinson operations include the manufacture of plywood, doors, lumber, shingles, and millwork, and log production on a large scale.

Robinson Plywood & Tim,ber Company closed its fiscal year August 3lst, 1948, showing net sales of $8,850,000, and net income of $2,O13,50O, equal to $4.07 a share on common stock now outstanding.

Appoint ed General Salei Manager

The appointment of Marland

S. \\'olf as geneial sales manager, Wood Conversion Company, St. Paul, N{inn. ,has been announced by D. N{. Pattie, vice president and general manager.

NIr. \\tolf, r,vho rvas formerly associated rvith the U. S. Gypsum Co., Chicago, in numerous executir.e sales and aclvertising capacities, has spent more than 19 vears in the insulation and building products field.

He rvill be located in tl-re Wood Conversion Company general sales offices in St. Paul, where he lvill direct the sales programs of Balsam-Wool, NuWood, Tufflex and other products. Mr. Wolf, r,vho attended Knox College and University of London School of Economics, has written several popular books on home insulation and modernization. He has also been active in national insulation and building trade associations, and served on several government advisory boards during the \var vears.

Ownet ol 49ers Talkr to San Francisco Club Membert

Tony Morabito, orvner of the 49ers, San Francisco's famous professional football organization, \\ras the speaker at the regular monthly luncheon of the San Francisco Lumbermen's Club, held at the Palace Hotel, San Francisco, November 23.

The speaker rvas introduced by Wendell Paquette, sales manager of Lumber Terminal Co., San Francisco.

N{r. N{orabito gave an interesting talk on the operation of a big professional club. Pictures 'were shorvn of a game between the 49ers and Cleveland Browns during the 7947 season. "BLrzz" McGee, public relations man for tl-re 49ers, acted as narrator.

Gene Reynolds, \\reyerhaeuser Sales Co., San Francisco, was the fortunate rvinner of trvo tickets for the 49ersCleveland game played at Kezar Stadium, San Francisco, November 28.

President Fred Ziese. Gamerston & Green Lumber Co., San Francisco, presidecl.

Long-Bell Cuts Lumber Production

Portland, Oregon: The Long-Bell Lumber Comparry announces that its great sat'mill plant at Longvierv, Washington, has started on a four day per u''eek operating schedule. The mill cuts 25 million feet monthly on full time basis.

The great Weyerhaeuser Timber Company plant, also at Longvieu', together n'ith all the other Weyerhaeuser mills, aur-rounces 1ro change of schedule.

Resawin g-Su rfacin g-Sticlcin g

5024 E. Washinston Blvd.

LOS ANGELES 92

ANselus 1-8401

B. R Garcia Traflic Senrice

llonodnock Bldg., Son Froncisco 5, YUkon 6-0509

Complete Seruice on All Troffic Problems

25 Yecrrs speci.'lizcrtion in the traffic and trcnrsportation problems ol the lumber industry.

.

Freight Bills Audited on contingeut bcsis

Brush Industrial Lumber Co.

Wholesale Distrib,utors

Hardwoodc and Softwoods

5354 Eagt Slauson Avc. Los Angeles 22, Calil. ANselus 1-1155

OLD

r

9;, "rutll US YOUR tNOUtRtES"

Weighls guolqnlssd-W.C.L.A. Grqde Stomp

( | 25,000 Fr. Doilyl

OUR ADVERTISERS

Portland Cement Association * * Pordand Shingle Co.

Ream Co., George E. ---------------------------- - -------

Red Cedar Shingle Bureau

Reid & Co., Lumber & Supplies

Rilco Laminated Products, Inc. -------------------*

Roddis California, Inc. ---O.F.C.

Roddiscraft Inc. -----------.-----------------------, O.F.C.

Rogue Lumber Sales Co.

Ross Carrier Co. ----------------------------------------,-----13

Rounds Trading Company ----------------------------53

Rudbach & Co., John A.

Rudbach. Gartin & Co. ---------------- ------------ ---39

Rudiger-Lang Co. -------i'------------------------------.---*

Sampson Company

San Pedro Lumber Company

Santa Fe Lumber Co. - -- ----- -

Schafer Broe. Lumber & Shingle Co. ------,-49

Scrim Lumber Co.

Shevlin-McCloud Lumber Co. --------------------46

Sidewall Lumber Co.

Sierra Lumber Products

Simpson Industries

Simpson togging Company ------------.---.------.15

Sisalkraft Co., The ---------------19

Siskiyou Forest Products Co. ----------------------35

So-Cal Building Material Co.

Smith Lumber Co., Ralph L. -----,-----------------*

Snider Lumber Products Co. ----------------,-------47

Southwestern Portland Cement Co. ---------:--32

Spe-De-Way Products Co.

Standard Gypsum Co. of Califor:ria ---------*

Stanton & Son, E. J. -- -- -----

Strable Hardwood Co. - -,----------

Sudden & Christenson, Inc. ------------------------39

Tacoma Lumber Sales ---- ---.22

Cords Lumber Co.

Cornitius Ffardwood Co., Geo. C. --,------------*

Crater Wholesale Lumber Company

Crossett Lumber Co.

Curiis Companies Service Bureau

Dant & Russell Sales Co. -------, ---------------,.41

Davidson Plywood & Lumber Co. -------------*

Davis Flardwood Company

diCristina & Son, J. - ------------------------4t

Door & Plywood Jobbers fnc. -------------------*

Douglas Fir Plywood Association

Drywood Lumber Co.

Dunning, W. D. -- - - -- --------- -60

Eastshore Lumber & Mill Co. --- ------ , ------- t7

Elliott, F. W.

El Monte Lumber Co.

Essley & Son, D. C.

Eubank & Son, L. H.

Evju Products Co. -----,--

Exchange Sawmills Sales Co. ---- -, ,,-,,-,----,--.t3

Fern Trucking Co. --------------------------------,---- 37

Fir Door fnstitute --- - 25

Fir-Tex of Southern California

Fir-Tex of Northern California

Fir-Tex Insulating Board Company ------,---- 1

Firestone Lumber Industriqs --------------,-,----- 26

Flamer,

Tarter, Vebster & Johnson, Inc. ----------------51

Taylor Lumber Co. -----------------=---=--------------45

Time Pacific Company --------- 2

Triangle Lumber Co. ---------------- - ----------------.60

Tropical & Western Lumber Co. ---------------*

Twin Harbors Lumber Co. -------------------------.4t

Union Lumber Company

United States Gypeum Company U. S. Plywood Corporation -----------"------------11

Vallace Mill & Lumber Co. ------------------------57

Wendling-Nathan Co. -------------12

West Coast Screen Co.

Vest Coast Stained Shingle Co. ----,------------*

West Coast Voods

West Oregon Lumber Co.

Vestern Custom MiIl Inc. ---------------------------.57

Western Door & Sash Co.

Vestern Dry Kiln

Western Hardwood Lumber Co. ----------------*

Western MilI & Moulding Co. -------------------,56

Vestern Pine Supply Co. ----------------------------31

Vrcyerha.ueser Sales Companrj --------,---,--------*

Vhaley Lumber Co., L. S. ---- --- --- --- ----------58

Vheeler Osgood Co., The

Vheeler Pine Co. ------------------.58

White Brothers

Wholesale Lumber Distributors, lnc. ----------43

Vilson Lumber Co., A. K. ----------------------------52

Vood Conversion Compatiy

Vood Lumber Co., E. K.

T\TENTY.FIVE YEARS AGO TODAY

As reported in The Cal:fornia Lumber Merchant December 15, 1923

A. J. "Gus" Russell, of San Francisco, attended the annual convention of the Red Cedar Shingle Congress in Seattle, and returning, reported the meeting a big success'

C. Ganahl Lumber Company has completed a new and modern brick ofifice building at its [ast First Street, Los Angeles, lumber yard; also a large new storage shed.

J. M. Hotchkiss, of San Francisco, was re-elected President of the California Redwood Association at the annual meeting of the Board of Directors of that organization held at the Palace Hotel, San Francisco. He is President of Hobbs, Wall & Company.

The W. M. Cady Lumber Company, of McNary, Louisiana, has just purchased the big white pine milling plant of The Apache Lumber Company, at Cooley, Arizona; also a g'overnment contract for a billion and one-half of Ponderosa Pine timber.

Cy l{ooper and Bates Smith have severed their wholesale lumber partnership of Hooper & Smith, and each will continue in the u'holesale lumber business in I-os Angeles.

WANT ADS

Rate-$2.50 per Colurnn Inch.

FOR SALE

Cabinet shop and planing mill

Completely equipped Northern San Joaquin Valley Address Box C-1647, California LuFber Merchant

508 Central Bldg., Los Angeles 14, Calif.

TRUCKS FOR SALE

I 1946 Chevrolet lO-wheel truck and trailer. Truck has l6-foot flat bed with lumber roller, Eaton 2-speed axle and Brown-Lipe gear box; extra heavy frame. l8-foot, 8-wheel Callahan trailer with fat bed and lumber roller, air brakes' 2 19,{6 Chevrolet trucks, 197" wheel base, Eaton 2-speed axles, roller beds, reinforced frames. All in A-1 condition.

F. G. STOREY

Phone Long Beach 72-939

FOR SALE OR TRADE

Ross 19-HT 3-ton Lift Truck, $3,750.

Hyster RT-150 T% ton Lift Truck, $5,750.

International 6 x 6 Roller Bed Lumber Truck, $3,000. Ross Model W 54" Lumber Carrier, $5,000.

Hyster MHC 54" Lurnber Carrier, $5,000.

Hyster MHC 66" Lumber Carrier, $6,800.

All late models completely rebuilt, new tires, 90 day guarantee. Older Model 11 and Model 12 Ross and CP Willarnette available at all times.

We acceptt equipment in trade regardless of condition.

WESTERN LUMBER CARRIERS

P.O. Box 622, Wilmington, Calif.

840 Realty Street Telephone Terminal 4-4597

Los Angeles building permits this year ,the total for the first being over $112 million dollars.

are passing all records ten months of the year

The Redwood Split Producing Association now has offices at Fortuna, California. E. W. Haight is Presiderit, and Walter Johnson is Secretary of the organization, u'hich is made up of most of the split Redwood operators in the Humboldt County district.

The Western Retail Lumbermen's Association, A. L. Porter of Spokane, Secretary, is p:eparing to hold its annual convention in Los Angeles on February l8th to 23rd of the coming year.

Asa L. White, President of White Brothers, of Sar.r Francisco, died Dec. 6th at his Los Gatos ranch home. He u'as 81 years old, was born ir, New Brunswick, Canada, came to California in 1868, and with his brother Peter White he founded the firm of White Brothers in 1872. Peter White came to California in 1850. Asa White was noted for his church and charitable activities.

Nqmes of Adveriisers in ihis Deportmenr using o blind cddress connot be divulged, All inquiries cnd replies should be cddressed to key shown in the qdverlisement.

MACHINERY FOR SALE

No. 2 LH Armstrong Resaw Sharpener, complete with rnotors.

Used only three months. Practically new, $70O.

Used Covel Hanchett No. 115 LH Resaw Sharpener, complete with motors. Good condition, $250.

Used Covel Hanchett No. 38 LH Resaw Sharpener, complete with motors. Good condition, $250.

ACE SAW WORKS

860f S. Main Street, Los Angeles 3, Calif. Telephone Pleasant 2-6171

HYSTER LUMBER CARRIER

1946 Modet MHC 5' package, excellent condition, priced to. sell. For information phone STanley 7-3619.

TROJAN LUMBER & SUPPLY 200 W. Olive Ave. Burbank. Calif.

MACHINMY FON SAI.E

RESAWS, Latest Type, 44" Mereen-Johnson Cirmbination Rip and Resaw. 36" Moffett, Ball Bearing.

SANDERS, 3 Drum, 43" Yates, direct drive with Travel Bed. 49" American with 4 Motors.

STICKERS, 4" Ball Bearing, direct drive. 12" AEnerican, Ball Bearing with 5 Motors.

GLUE JOINTER, Ball Bearing, direct drive.

SHAPER, 5 HP., Ball Bearing, Like New. Production Machinery for the Wood.working Trade.

ROY FORTE

1417 East l2th Street, Los Angeles 21, Calit, Phones: TUcker 8556-Res. MEtcalf 3-2562

WANT ADS

Rate-$2.50 per Column Inch.

POSITION WANTED

Experienced lumberman desires immediate permanent ernployment with a good progressive cqrnpany as bookkeeper, salesman or manager. Available now-good references.

Address Box C-16!8, California Lumber Merchant

508 Central Bldg., Los Angeles 14, Calif.

OFFICE MAN WANTS POSITION

Middle-aged-many years background of experience-wholesale and retail, bookkeeper, estimator, counterman, phone orders, all office detail. Available now.

Address Box C-165O California Lumber Merchant

508 Central Bldg., Los Angeles 14, Calif.

GENERAL OFFICE MAN WANTS POSITION

As assistant to busy wholesaler. T'horough knowledge of selling. Handle phone inquiries and orders. Good bookkeeper, correspondent, etc. Prefer Los Angeles or San D,iego area. Available now.

Address Box C-1649, California Lumber Merchant 508 Central Bldg., Los Angeles 14, Calif.

FOR SALE

14" x 32" Wicks Mfg Co.-Gang Saw complete with saws-7s HP Electric Motor and Automatic Grinder.

Mark Paddock

MONTEREY BAY LUMBER COMPANY

P.O. Box 801, Santa Cruz, Calif.

FOR SALE

12-ton Ross and Hyster Straddle Trucks. Good condition. Priced to sell.

UNITED PIPE AND MACHINERY COMPANY

P.O. Box 498Phone Sacto. 9-2858 NORTH SACRAMENTO, CALIF.

FOR SALE

I T\rrner Model 60-D 4/' Twirn Resaw, tandern angle, co'tmplete with tro 25 H.P. drive motors, V belts and sheaves, and with 10 band blades. Excellent condition, used very little.

Call BUILDERS EMPORIUM OF VAN NUYS

5960 Sepulveda Blvd. Van Nuys, Calif.'

Telephone State 5-3105

FOR SALE

Lumber Yard, Approximately 86,000 sq. ft. City of 25,(}0(). Only one other small yard. Excellent business. Real money maker, Forced to sell on account of health.

Address Box C-1627, California Lumber Merchant

508 Central Bldg., Los rdngeles 14, Calif.

LUMBER YARDS FOR SALE

For lumber yarde for sale see our ad in the Novqnber 15 issue of The California Lumber Merchant.

If you want to sell your yard let us know.

TWOHY LUMBER CO.

LUMBER YARD AND SAWMILL BROKERS

801 Petroleum Bldg., Los Angeles 15, Calif.

PRospect 8746

YEAR END PROBLEMS?

Audits and Statements Prepared Bookkeeping Systems Installed Continuous Monthly Service.

PRODUCTIVE EXPENSE CONTROL

Phone: Rlchmonil 9251

Thirty Years Lumber Experience

Nomer of Advertirerr in lhis Dcpodment uring o blind oddrerc connol be divulged, All inquirier ond rrplice rhould be oddrersed fo key rhown in lhe odvertircmcnl.

SALESMAN WANTED

Well established wholesaler of F'ir, Redwood, Pine and HardYqgls, with good connections wants experienced man for Southern California area-

Address Box C-1582, California Lumber Mcrchant

508 Central Bldg., Los Angeles t4, Cdif.

LUMBER PURCHASING AGENT

r,eading redwood fabricator located in Stockton, California has position -fo1 m3n with experience .in buying rediood lufiber,' to assume duties of Purchasing Agent and Manager Inventory Control D'ept. Engineering backgro-und not essential but woulcl lie advantageous.

Address Box C-1641, California Lumber Merchant 508 Central Bldg., Los Angeles 14, Calif.

SALESMAN WANTED

Long established wholesalerFirRedwoodpine - ShinglesTreated Lrunber, has opening San Diego County. Good opportunity for worker. San Diego reiident preierred.

Addrese Box C-15E6, California Lumber Merchant 508 Central Bldg., Los Angeles 14, Calif.

STENOGRAPHER WANTED

Well established lumber firm has openins for a women stenographer who can figure lumber. Exccllent -working conditions.

Hallinan Mackin Lumber Co: 4186 E. Bandini Blvd., Los Angeles Zg, Calif. Telephone ANgelus 3-4161

WANTED

SALESMAN FOR PLYWOOD OR LUMBER

Wholsale lumber distribution yard selling softwoods and woods in Southern California. Good future for right man. State qualifications in your reply.

BACK PANEL COMPANY

31,0 East 32nd Street Los Angeles 11, Calif. ADams 3-4225

SALESMAN WANTED

hard-

Otrrb',iorrsr experienced, for long established Los Angeles Whole- .ile sash, door and plywood c-ompany,'to cover Los Angeles aqea. Opportunity to earn unlimited.- State experience, age and.references.

Address Box C-1645, California Lumber Merchant 508 Central Bldg., Los Angeles 14, Calif.

WANTE.D

Planing Mill Foreman

Excellent opportunity for young man 30-40 years, in a pleasant community. State fully experience, age, sales ability, expected ! salary, etc.

Address Box C-1646, California Lumber Merchant 5O8 Central Bldg., Los Angeles fd Calif.

IN TRANSIT

Kiln drying and milling by one of the largest Crutom Dry Kilns on thc West Coasl We buy Shop Grides and Cleare.

Western Dry Kiln & F,quipnrents Co. P.O. Box 622,Wrlmrn4o& Calif.

Phorrcs-TErminal 4/'597 and 44598

ADVERTISING SPECIALTIES FOR SALE

Carpenter aprorut, yardsticks, wood pencils, carpenter pencils, visor capa-all printed with your advertisement. Money saving prices. Catalog on request.

LOUIS M. GERSON, Dept. 4, Mattapan 26, Mass.

LUIUBEN

BUYER'S GUIDE SAN

Arcots Bedwood Co. (ll) ........YUkon 6-2067

AtLinson-Stutz Compcay (ll) ....GArtield l-1809

Cbristeuon Lumber Co. (24) ...VAlencic 4-5832

Cords Lumber Compcuy (4) .......YUkon 6-5306

Coruiliue Hcrdwood Co., George C. (tl)

Dcnt 6 Russell, Sqles Co. (ll) .. .SUtter

Dolbeer 6 Cqrson Lumber Co. (4) ..YUkon

Elliott, F. W. (ll) ......DOuglos

Eviu Producis Co. (4) ....YUkon

Gcmerglon d Green Lumber Co. (2{)

Hcll, Jamcs L. (4) . .......SUttcr

Hqllinqu Mcckia Lunber Co. (5)

Hqmnond Lumber Co. (6) .DOuglcs

Hobbs WaU Lumber Co. (4) .....GArlield l-7752

Holnes Eurekq Lunber Co. (4) GArlietd l-199t fohnson Lumber Co., A. B. (l) ..DOuglas

TRANGISGO

O'Connor, Frqqlc J., (ll) .GArlield l-56{,!

O'Neill Brotbere (Scu Mcteo) SdD Mctoo 5-3586, 5-3587

Pqcilic Lumber Co,, ThE ({) ......GArlield l-ll8l

Pcrelius Lumber Co. (Pcul McCusLer) (ll)

DOuglcs 2-6027

Patrick Lumber Co. (O. L, Rusgum) (ll)ou 6-I{60

Paraniao Lunber Co. ({) .. .GArlield l-S190

Pope 6 Tclbot, Inc., Lumber Division, ({)

DOuglas 2-561

Rounds Trcding Compquy ({) ......YUkon 5-0912

Rudbcch, Gcrtin d Co. (Il)........YIJtroa 6-lO5

Scuts Fe Lumber Co' (ll) .......E|(brook 2-2074

Shevfin-McCloud LumbEr Co. (5) ElKbrook 2-70ll

Sidewcll Lumber Co. (?A') .ATwcter 2-8112

Sudden d Cbristengou, Iuc. ({)..GArlield l-28{6

Tqrter,

Lumber Termiaql Co., Iuc. (2{) .VAleucic tl-4100

MacDoacld 6 Hcrriostou t,a., ,t8a.O.r. ,_rr*

Marliaez Co,, L. W. (4) .DOuglcs 2-3903

Northern Redwood Lumber Co. (4) EXbrook 2-7894

LUIUBEN

co. (l)

O AK tAIf D -BE RK EI EY-Af,AIllED

Cclilornic Lumber Soles (l) ........KEtlog 3-6707

Eqslshore Lumber 6 Mill Co, (l) ...KEllog 3-2121

Firoatone Lumber Induslries (8) Pledmont 5-2261

Gqmerston 6 Green Lumber Co. (6) KEUog 4-188d

Gosslin-Hardirg Lumber Co. (l) ...KeUog il-20V

Hill d Morion, Inc. (7) ..ANdover l-1077

Kelley, trlbert A. (Alcmedc) ...Lckehurst 2-2754

Kuhl Lumber Co., Cqrl H. Chc, S. Dodge (Berkeley 5)..THornwall 3-90{5

Moaarcb Lumber Co, (12) ......TWiaocks 3-5291

Nicbolls Brotbers (El Cerrito) ....Rlcbmoad 7565

Pacilic Forest Ptoducts, Ioc. ....TWiaocks 3-9866

Reid 6 Co. trumber il Supplies (6) TWiaoqks 3-8745

LI'MBEN

Alley Lumber Co. (Downey) IEfferson 5189-5180

Allied Veneer d Lumber Co. (ll) ....LUccs 7291

Aadersou-Hqnso! Co' (Studio Cityltoot., z-lzzt

Anglo-Cclifornic Lumber Co, (l) THoTDWLU 3144

Arcqtc Bedwood Co. (I. I. Rec) (36) WEbster 7828

Atkinsoa-Stutz Co. (Rcy Vsn lde, Pcs<rdenc) SYccmore 2-8192

Attqutic Lumber Co. (Q. P. Heury 6 Co.) PRospect 6524

Atlqs Lumber Co. (21) .PRospect 7401

Bqrto Lumber Co., Rclpb E, (HuntingrtoD Pcrk) IEllerson 7201

Bcugh 8ros. d Co. (23) .ANgelus 3-7117

Bcugh_ Ccrl W. (Pcsodenc {) .....BYoa l-6382 SYcomore 6-2525

Brush Industricl Lumber Co. (22) ANgelus l-1155

Buru Lunber Compcny (36) .WEbster 3-5861

Calilornic Pccific Lumber Co, (Inglewood) ..ORegon 8-3{71

Cqrr 6 Co,, L. I. (W. D. Dumins) (15) PBospect 88{3

chcntlmd cad Associctes' P' w' .[*io"r", sese

Consolidcted LumbEr Co. (7) .....Blchmond 2l{l (Wilmiagtoa) .....NE. 6-1881 Wilm. Ter. 4-2637

Cooper Wholesqle Lumber Co,, W. E. (13) MUtual 2l3l

Crcig-Wood Lumber Co., Ioc. (l) ..ADcms 3-718?

Daat 6 Bussell, Scles Co. (l) .......ADcro 8l0l

Dolbeer 6 Ccrson Lumber Co. (13) VAndike 8792

Dutrning, W, D. (15) ......PBospect 8843

El Monte Lumber Co. (El Monte) FOrest 8-3026

Essley, D. C. 6 Sou (?2)..... ...ANgelus 2-1183

Fireslone Lumber Industries (4) HEnpsteod 3155

Flcner, Eril< (Long Beccb 12) -. LB 6-5237

For€Bi Producls Scles Co. (Iaglewood)

Tine Pccific Co. (Richnond) .....Richnoad 8915

Tricngle Lunber Co. (12) .....TEmplebcr 2-2{9

Truill-Wcrren Lumber Co. (Berleley 2) BErleley 7-0511

WestErn Dry Kiln Co. (3) ....LOclchcven 8-3?J4

E. K. Wood Lumber Co. (6) ........rEllog ,l-8{56 Wholesqle Building Sunnlv, Iac,r(8)ptebqr 2_896{ Wholesale Lumber Distributors, IBc.- (7) lWiaoqks 3-2515

EANDWOODS

Bruce Co., E. L,.... ....ENterprise l-0309

Gordon-MqcBEqth Hqrdwood ".. J3r:,llit;"r.3L, Strabte Hardwood Compcny (7) TEEplebqi 2-558{

IOS ANGEI.ES

Kuhl Lunber Co,, Cqrl H. R. S. Ossood (14). ...TRinity 8225

Lasbley Lumber Sqles Co., t"". (t"??la-.."r?r_rr'

Lcwrence-Philips Lumber Co. (15) PRospect 8174

Lumber Buyeri ExchcaEe (15) ...PRoEpect 2876

Lunber Inc, ol Oregou (JqcL Berggtrom) - - (Hermosc Becch) .Frontier 552t1

MqcDoncld Co., L. W. (15) ..PRospect 7194

MccDoncld d Hqrriagtoa, Ltd. (15) PRospect 3127

Mcckie Lumber Co. (Long Beacb 2) ....L8 7-2806

Mqhoqqnv Importinc Co. (14) .....TRiaitv 9651

Mqnuiqci;rrers Lunb-er Co. (l) ........LUccs 6t7l

Mcttbies co" P' L' (Pcscdenc SLy.o-ore 3-2t{9

Orbqn Lumber Co. (Pqscdenc r) tt""ff"?: i:3331

Ossood, Robert S. (14) ..TRinity 82!5

Oweru Pcrks Lumber Co. (ll) ......ADcns 5l7l

Pccilic Lumber Co., Tbe (36) .......YOrk 1168

Pccific Forest Products, Inc., (Jim Kirby) (14) ...TUcker 1232-t2l,S

Pqtrick Lumber Co. (Ecstmcn Lumber Scles) (lS)

PRospect 5039

Pope 6 Tclbot, Iuc.. Lumber Division (15) PBospect 8231

E. L. Beitz Co. (15) .....PBospect 2369

Rounds TrcdiaE Co. (Long Becch 2) ZEnitb 60{l

Rudbqch 6 Co, Iohn A. (15) .TUc}er 5ll9

Scn Pedro Lumber Co, (21) .....8lcbmond ll{l

Scrim f,umber Co. (ltl) ....TUckcr ?500

Shevlin-McCloud Lumber Compaay (15)

PRogpect 0615

Sierrc Lumber Productg (Pascdeaa 2) RYcn l-63tlG SYcamore 6-28{7

Siskivou Foregt Products Co., (C.- P. Henry d Co,) (15) .......PRospect 6521

Spcldinc Lumber Co. (15) ....Rlchmond 7-48tll

Sirdden-d Chrislenson, Inc. (l{) ....TRinity 884{

Tqcomc Lumber Scles, (15) ......PRospect ll08

A

White Brothers (l) ..... .ANdover l-1600

PANELS_D O ONS_SASH_SCNEENS

PLYWOOD-MILLWONT

Caliloruia Builderg Supply Co' ({)

TEnplebqr l-838i1

Ebo Products Co. (Richnond) ,...Richnoud 6752

Hoaan Lunber Conpqnv (,1) ...Gleocouri l'8861

E, -C. Pilcher Conpiny-(12) ...Glencout l-3990

Peertess Built-ia Fixture Co. (Berleley 2)U 3_052t

Urited Stctes Plywood Corp. (7) T\llliaoalr 3-551{

We8letu Door d Sash Go. (7) .TEnplebcr 2-8100

E. X. Wood Lumber So. (6) .. ..XEllog l-8188

CNEOSOTED LUMBEA-POLES PILINGI_TIES

Americsn Lunber d Trectiag Co. (15) TBinity 5351

Bcxler, J, H. d Co, (13) ...Mlchigcr 6?!!

MccDonatd G Hcrrington, Ltd. (15) PRospect 3127

Pope d Tclbot loc., Lumber Divisio_n_ (15) PRospect SZll

HARDWOODS

Bruce Co., E. L. (44)......,.....Plecscnt 3-ll0l

Americqn Hcrdwood Co. (54) .....PRospect 'l2il5

Attqs Lunber Co. (21) .PRospect 7401

Bohnboll Lumber Co, luc. (21) ...PBoapect 3?{5

Brush lnduslriql Lumber Co. (221 ANgelus l-1155

Gclleber Hcrdwood Co, (3) .....Plecscat 2-3796

Penberlhy LumbEr Co. (lI) .Klmbcll Slll

Scnlord 6 Lussier Co. (4{) ......AXniutcr 2-9181

SlanloD, E, l. d Son (ll) ......,.CEnturt 2-9211 Iropiccl 6 Wegteru Lumber Co. (!{) Mlchigcn 9328

Weslern Hardwood Lunber Co. (55) PRospect 5l8l

SASH_DOORS_MILLWORT_SCNEENS

PLYWOOD_INONING BOARDS

Advqnce Mcnulccturing Co., .....ANgelus l-8101

Associated Moldiag Co, (22) .......ANgelus 8ll9

Back Pcnel Compcny (ll) ........4D4ms 3-tlZls

Beasonetle d Eckslron, Inc. (ll) ADcng 3-4228

Cclilorniq Door Conpcny, The (ll) Xluball 2l{l

Caliloruia Pqrel d Veneir Co. (5{) Tniaity 0057

Cobb Co., T, M. (ll) ...ADcu l-lll7

Cole Door 6 Plywood Co. (lt) ...AD--e 3-|371

Davidson Plywo-od d fumber Co' (21) ANgelug 3-6931

Door d Plywood Jobbers Inc. (23) ..ANgelue 8188

Eubqak 6 Sou, L. H. (Iaglewood) OBegon 8-2255

Georgic-Pccilic Plywood d Lumber Co, (F, A. Tosie) (41) ...........Clevelqnd 6-22ltg

Hcley Broe. (Scntc Monicc) ....TExqg 0-2268

Frcq es 6 son. w. P. (6) "8ffflf;: ll??i

Tcrler, Webster 6 Johnson, Iac. 23) ANgelus {I83

Tcylor Lumber Co. (Chsrles E, Kendgtt) (15)

Ed. Fountcin Lunber Co. (l) ......LOgaa 8-2331

W. E. Gilbert (Ocecuside) .2249

Go$li!-HcrdiDg Lumber Co. (A. W, Douovcu)

Hq'iaan Mqckin Lumber c.. (rrf Tll3il1t"r-i?3i

Hqmmond Lunber Compcny (54) ..PRospect 1333

Hqrris Lunber Co., L. E. (5) . ..FAiitax 2301

Hexberg Brolhers Lunber Co. (2) ..LOSqu 5-6149

Hilltop Lumber Co. (Scn Diego I0)

Woodcrest 8-3488

Eqrl Hoffmqn Co. (,!3) .AXmiuster 3-5281

Holmes Eureka Lumber Co. (13) ...MUtual 9l8l

Hoover, A. L. (36) .YOrk 1168

lohasoa Luuber Co.. A. B. ,t. t.

Twin Hcrbors Lumber co' (15) P8ospect 8770 (C. P. Henry d Co.) .PBospect 6524

Union Lumber Compcny (15) .......TBinity 2282

Wclloce Mill d Lumber "". ("t""'n61lX?,,-or*

Wendling-Nqthcu Co. (36) ..YOrk 1168

West Oregon Lumbcr Co, (15) ...Bichmood 0281

W. W. Wilkiuson (15) . .....Tnirity 45t3

Weverhoeuser Soles Co. (7) ....Blcbmond 7-0505

Whiley Lumber Co., L, S. (Long Eeqch 5) LB 2-2070 NEvqdc 6-1085 wilson Lumber Co., A. K. ,o"-'ftffi?Jri"i:l?tl

E. K. Wood Lumber Co. (5t!) ...IEflersoa 3lll

Koehl, Jno. W, 6 Son (23) ........Aagelur 8l9l

Lumber Deqlers Supply Co, (Hcrbor City)

ZEnith 1156; Lomitq 1156

Mople Bros. (Fullertoa). .Fullerton 1828

MccDougcll Door 6 Frcne Co. (2) Klnbqll 3l5l

Nicolqi Door Soles Co. (tl) .LOgca 5-62,15

Plywood luc. (23) .ANgelus 3-03tl,l

Recm Conpoy, Geo. E. (12) ....Mlchigcn 185{

Boddis Cclilonic, Inc. (ll) ...lEffersoa 3261

Scmpsoa Co. (Pcscdenq 2') .... .BYm l-69il9

Simpson ladustries (21) ...........Pnospect 9'Ol

UDited Stqtes Plywood Corp. (21) Rlchmoad 610l

Weslerd Custom Mill, lac. (Xl) ..ANgelu 2-91{7

West Coqst Screen Co. fl) ...... ..ADa-s l-ll0!, Western Mill d Mouldine Co. (2)...Klnbcll 295t

*Postoflice Zone Number in Pcrenihegie

common conditions where" W 0 t lh A ll I Z E D "'.','^"',1' L U lh B E R protects clgqinst DECAY ond TERMITES

Wood-decay and damage from termites cause industrial maintenance problems that are big. The men who face these problems need help.

When you show them, or the contractors who handle their work, that the extra cost of "Wolmanized" pressure-treated lumber is less than the cost of replacement labor alone, you have an "in" with that account.

And when you show them service records which prove that this pressure-treated lumber lasts 3 to 5 times as long as ordinary wood you have made a lifetime customer.

Industrial accounts are steady, profitable and good pay. Wolmanized pressure-treated lumber gives you a sure way to get your share. Address all inquiries to American Lumber & Treating Company.

l. Wherever moisfure is condensed becousg of concrele or mosonry.

4. Where sleqm ond vopor from indusiriol processes ore prevqlenl,

2. Ground moislurc ond roin held in ioinls, etc., of outdoor slruciures.

5. Wolls, floors. ceilings subiecl to conden:otion from refrigerotion.

3. Wood used in or neor the ground open to ottock by lermifes.

6. Wood exposed to moisture in ortificiolly humidified buildings.