The California Lumber Merchant - December 1954

beautifut finferiors fon home or off ice

af modest cosf

Trere,s noth;nq as ricl" as the natur-a ci'arn- ci Pl-,i pp,:e n ahogany. A wioe se ectior cf interior materiols are avail ,rb e in thls fosclnaiing wood and ;;''i:r,.r ,'7i11. 1 tre .a,ach of cr

For the post 90 yeqrs, Hobbs Woll hove been shipping Colifornio REDWOOD lumber by roil ond iruck to retoil deolers throughout the country.

Pictured is q fost modern fleet of lumber trucks operoted by the Willits Redwood Products Compony. These ore rhe

lumber deolers throughout Cqlifornio ore ossured

choice

Editor

THE CATIFOR}.IIA LUMBERMERCHANT JackDiorne,ptllislw

How Lumber Looks

Lumber shipments of 501 mills reporting to the National Lumber Trade Barometer in the week ended November 27 were 2.7/o above production; new orders were l.l/o belou'. Unfilled orders were 39/o of stocks. For the year to date, shipments were 1.2/o above production; new orders 1.5/o above. In the week ended November ZA, 522 rl'llls reported shipments 5.4/o below production; new orders 6.0/o below.

Lumbermen's Association. for 168 mills the week ended November 27. reoorted

ln Thit latap

100,000 Attend Ocrklqrrd Do-It-Yoursell Show t0-t

My Fcrvorite Story

NLIVIA Annual Wcrrned oI Decrler Problems

"The Forest That Wcs Yesterdcry" by Ben Hur Lcmpmcn

The Stcrnlord Study, Pcnt VI

Keep Climbing-An Editorial

New Ponderosc Pine Pcmel Door Stcndcrd

Holsinger's, Yuccripcr, Sells Everything to Fcurn Trcrde Another Construction High Predicted for 1955 ; New Mcrchine-Grooved Cedcr Shcke

Needed: $20 Billion Re-wiring Job-An Editorial

Fun-Fqcts-Filosophy Picture Personqlities

25 Yecrrs Ago

\rV. C. L. A. I O-Months' Figures

The weekly average of West Coast lumber production in October was 212,643,000 b.f., or 110.6/o of the 1949-53 average. Orders averaged 190,883,000 b.f., and shipnrents 205,157,W0 b.f., compared with these September figures: production, 176/13p00 b.f. ; orders, 155,502,000 b.f., and shipments, 175,773,000 b.f. Ten months of cumulative production for 1954 were 7,660,882,000 b.f., compared r'vith 8,770,228,000 for ten months of 1953, according to statistics for the Douglas fir industry released by Harris E. Smith, secretary, West Coast Lumbermen's Association. The industry's unfilled order file stood at 717,843,N0 b.f. at the end of October; gross stocks at 839,678,0@ b.f.

production 96,100,758 {eet, shipments 103,136,093 feet (7.3% over production), and orders 93,080,281 feet (3.1/o under production). For the year to date, shipments were 1.3/o and orders were 2.5/o over production. In the week ended November 20, production was 129,098,231 feet, shipments 121,158,726 feet, and orders 119,520,048 feet.

The Western Pine Association, for 122 mills in the ended November 20, reported production 84,918,000 shipments 78,831,000 leet (7.2/o belo'rv production), (Please turn to Page 61)

week feet, and

DANT E; RUSSELL, INC.

Celebrates its 50th Anniuersdry

ln l9O4 two lumbermen from Michigan came to Portland, Oregon, and laid the foundation for Dant & Russell, Inc. The men were Charles E. Dant and C. S. Russell. \What they founded primarily was a sales organization dealing in lumber. The business started under the most modest circumstances.

In this year of. its Golden Anniversary, Dant & Russell, Inc., is one of the largest organizations of its type in the world. During 50 years its activities have expanded vastly to setve the markets of the world... by rail...by highway... by sea-including its own ships.

To assure the great and steady flow of products for world markets, the firm has acquired interests in forest lands, mills, and processing plants. Dant & Russell employees and representatives form a far-flung organization embracing thousands of persons.

Such growth and indusrial success could only be achieved through a combination of contributing factors and people. Those who guide the destiny of the firm are fully cognizant and appreciative of this and, in this )0th Anniversary year, Dant & Russell, Inc., wishes to pay sincere tribute to the people and factors that have made the Golden Anniversary possible.

For although we of Dant & Russell, Inc., and our business, production, and other associates may be economically designated as Labor, Management, Suppliers, Distributors, Dealers.. one fact stands clear after 50 years of successful business: When people can unite in a mutual endeavor to successfully earn their livelihoods, so that they may take their places in their communities, establish families, and rear children in a land of free enterprise. it is good.

, , , to the m.en and. taorten

-those who have gone, and those who are still with us-who have contributed so generously of their ability, loyalty, and years to building this firm. This has been a mutual enterprise for all of us, and we may well be proud of what we have accomplished.

, to tbe customers

who have repeatedly affirmed their confidence in us and our products through their loyalty, support, and business association with us-some through the full 5o years of our existence.

to our supplierc

and all those who have diligently served our industrial needs. They have been essential to us.

. , , to tbe people of our Pacifc Coast who have contributed in so many ways to the progress and enterprise of this firm that is native to their forest area.

, , to our nation

and our ideals and principles of government that enable men and women of many walks of life to unite in free enterorise and build an organization such as ours.

The very fact that we are now celebrating our GoroeN ANNrvEns,rRy attests to these truths, and we are grateful.

Huge timber lronsoction disclosed

Hqmmond Acquires Genevq Sqwmill crnd Redwood

One of the most important sawmill and timber transactions of the current year in northwestern California was disclosed recently with the announcement from the offices of Hammond Lumber Company that certain properties of the Geneva Lumber Company had been acquired, effective December 1, 1954.

The negotiations involved acquisition of the Geneva mill, near Orick, and the right to cut approximately 300,000,000 feet of Redr.vood timber adjacent to the Hammond holdings in the Orick area of northern Humboldt county. The

Cqn'l Afford to Miss Editoriols

Here's my check for another year's subscription. I can't afford to miss any of your splendid editorials.

-Richard A. Johnson Oakdale. California

Unired Stotes Plywood Corp. Buys U. S.-Mengel Plywoods

Alvin A. Voit, president of The Mengel Company, and S. W. Antoville, president of United States Plywood Corporation, announce that their respective boards of directors have approved a transaction whereby The Mengel Company will sell to United States Plywood Corporation the former's stock interest in U.S.-Mengel Plywoods, Inc., in exchange {or common stock of United States Plywood Corporation. Upon consummation of this deal, United States Plywood Corporation will become the sole owner of U.S.-Mengel Plywoods, Inc.

This company, formerly 50% owned by each corporation, operates distributing units presently doing a volume of approximately $25,000,000 a year. Eliminating intercompany sales, the acquisition is expected to increase U.S. Plywood's sales by approximately $15,000,000 a year. The Mengel Company for a long period of time has been supplying United States Plywood Corporation and U.S.-Mengel Plywoods, Inc., with many of its products, especially doors. This relationship will continue.

Redwood Region Strike Seltled; Truck Shipments Jumped 4OOo/o

The 25-day strike of Northwestern Pacific R. R. engineers, which brought partial shutdowns to many logging centers, was quickly settled December 5 once the railroad and the union finally called a meeting for December 4. Freight service was resumed on Monday (6). The heads of the road and the union thanked "the people of the Redwood Empire for their patience." Terms of settlement were not announced but management had said that the work rules changes demanded would almost double wage costs.

Truck shipments of lumber jumped to 4N/o above prestrike levels while adjustment to the Northwestern Pacific Railroad strike continued along the north coast early this

deal, it was stated, does not involve the purchase of the Geneva Lumber Company proper.

According to the statement issued from the San Francisco offices of the Hammond firm, it is the intention of tht: company to continue operation of the Orick mill and to use the additional timber in the company's program of sustained yield through timber growth, in line rvith modern forest conservation practices.

The Geneva mill was built several years ago by Fred H. Lundblade of Eureka, and subseqnently sold to the Geneva Lumber Company. It is a one-band mill with a daily capacity of approximately 60,000 board feet.

The mill is considered one of the most efificient in the area, and the plant, located on the Redwood highway north of Orick, includes living quarters for mill personnel. The mill has been operating continuously with a crew of about 80 men.

month. Hundreds of trucks and trailers, many imported from out of California, rolled day and night over the Redwood Highway.

Two major lumber producers, the Hammond Lumber Company and the Pacific Lumber Company, resumed operations November 27 after a four-day suspension over the Thanksgiving holiday. It rvas feared at first that the railroad engineers-caused walkout would bring the lumber producers insurmountable storage problems. Also closed temporarily were the Sound Lumber Co. and the lfansenPacific Corp. Union Lumber Co., announced it couldn't have operated "much longer" without rail facilities.

J-M Sponsors 'Meet the Press

New York-Starting January 9, Johns-Manville will cosponsor the well-known half hour Sunday television program, "Meet the Press." H. M. Shackelford, vice-president in charge of sales promotion and advertising, Johns-Manville Sales Corporation, said 26 NBC stations coast to coast will carry the program, which has won nearly every award in the public service field, including the coveted Peabody Award. Quotations from guests appearing on it are published with regularity on the front pages of newspapers across the country. The listening audience, Shackelford reports, is now estimated at 4 million per broadcast and, he adds, surveys show an average ol 90/o are adults. This makes the program well suited for presenting the varied Johns-Manville building materials and industrial products.

BMPIU Endorses Modulor Principle

The Bricklayers, Masons and Plasterers fnternational lJnion has become the first building trades union to officially endorse the principle of modular coordination, it was announced by the organization's president, Harry C. Bates. Modular coordination is the principle of design and construction which relates all building materials to a common denominator of a four-inch cube. Materials and parts can then be assembled on the job with a minimum of cutting or alteration.

TRADETARK of P1YWOOD DEPEIIDABIlIil

QUALIIY PIYWOOD. Fine Douglas fir from Oregon's rain forests. Modern mills and machinerymanned by veteran plywood workers.

EXPERIENCED ilIANUFACTURE. Associated is a pioneer in the plywood industry, with a third of a century of manuf acturing experience.

EFFICIENT DISTRIBUTION by company warehouses and selected independent jobbers in major building areas.

ffIANAGEMENT INTEGRITY. Honest prices and fair dealing is a basic Associated policy.

PRODUCT DEVEIOPfiIENI. Recent new Associated products that have opened up new markets include Sea Swirl decorative fir plywood (Select and Knotty), Vertical Grain plywood, Texture One-Eleven, Birch-faced plywood, Knotty Pine-faced plywood, Philippine Mahogany-faced plywood. Ve welcome your inquiries.

On Christmas morn when you awake, What aspect will old Santa take?

What will you find within your sock?

Will it delight, or will it shock?

Will it with all good things be filled

Because you've done what you have willed?

Or will it flat and empty lie

Because you've passed your duty by?

Good friend, real gifts are always won

Not by your wish, but what you've done.

"The world knows a" lra* J it" ""t otars. Great wars and great battles mean nothing, save for the ideas behincl them. It matters little which army wins unless an idea has been established or destroyed. After the centuries, what do Charles V or Louis 14th count, save to make a date? The world scholars Erasmus and Voltaire grow in increasing fame. They were the first to bring pure scholarship into the world arena. They asserted the dignity of learning, the right and power to challenge kings, institutions, and governments, to make direct appeal to the universal instincts of man. When these two great scholars had done their work, the mind of man was free, and permanent tyranny, spiritual or temporal, had become a thing impossible."

-Judge H. M. Garwood.

Those eloquent words of the brilliant jurist were spoken about thirty years ago. Despite his optimism, the question of whether or not permanent tyranny had become a thing impossible, is still unsettled. The creatures in the Kremlin have been busy for many years trying to prove that tyranny, both spiritual and temporal, is still in there pitching and, in their opinion, definitely a possibility.

General Omar Bradley said: "We have grasped the mystery of the atom, and rejected the Sermon on the Mount. Ours is a world of nuclear giants, and ethical infants."

General George E. Stratemeyer, who was commander of the Far East Air Forces during the Korean War, and who knows a lot about the Far East situation, told a Congressional committee that "if I had the power to do it, I would sever diplomatic relations with Russia and every Communist satellite and I would kick them out of America."

He concluded his t."tirio"l, ,,Jr.n .n impromptu sermon on Americanism that should be memorized by every patriotic American. He said: "Our country today, to my mind, needs nationalism, patriotism, Americanism like it

BY JACK DIONNE

never needed it before in its history, and it should be taught right from the time a youngster goes into kindergarten. We should have reverence for our flag, we should have reverence for our Constitutional Bill of Rights, and our school children should be taught that. For some unknown reason today they are forgetting to teach American history and those things like they used to, at least like they did when I was a boy. I was taught at West Point, 'Duty, Honor, Country'; I think that motto could well go to all redblooded Americans. We need it today." ***

A splendid declaration. One correction occurs to me. He speaks of "some unknown reason" why these things prevail. If you will study what goes on from one end of this nation to the other right now, the reason will cease to be unknown. Those who love old-fashioned Americanism and patriotism are battling with all their power to hold its place against the inroads of internationalism, one-worldism, and the other foreign cults that seek to re-make this nation into something entirely different from its original concepts. It is a battle grim and great. Don't allow anyone to belittle to you the seriousness of the threat. We must take up active cudgels to preserve the United States we love, or we may lose it from within, as Abe Lincoln warned. Complacency is the short road to ruin. You don't think, do you, that General Stratemeyer's impassioned plea for Americanism was an idle speech? He spoke from his heart, about things he knew'

Our children should talk America, sing America, learn America, and have the love of America so deeply implanted in their hearts and minds that the seeds of foreign philosophies can find no soil in which to grow. Let every watchful American spread the advice of General Stratemeyer freely and prodigally.

The Los Angeles Herald-Express uses a remark quite frequently in one of its columns that appeals to plenty of Americans. It says, "In every election, be sure that the United States has a candidate."

That suggestion will J; : lot of careful thinking. Teddy Roosevelt once remarked that "Americans learn only from catastrophe, and not from experience." Lt. General Ira C. Eaker once said: "Our apathy and lethargy in the past have permitted the Commies to do a better job of selling slavery than we have done of selling freedom."

***

It was Edna St. Vincent Millay who said: "Let us be

NAA,IE ON BR'NGS YOU...

WffiWffi

Tt meet the ever-increasing demand for beautiful Knotty Cedar, Weyerhaeuser now introduces a new product-Weyerhaeuser 4-Square Knotty Cedar Plywood.

Paneling of Knotty Cedar Plywood-with its blend ofgolden browns that tapers to a beautiful honey tone with its sepia knots forming unique random patterns-gives new excitement to room decoration. Like the popular Weyerhaeuser 4-Square Knotty Pine Plywood, the new Cedar offers an informal elegance and a fresh, stimulating beauty for interiors of all types. Both Knotty Cedar and Knotty Pine Plywoods are ideal for new construction and for remodeling and redecorating-the big panels can be installed quickly and easily over existing walls, with a minimum of sawing and fitting. For cabinet work, built-in furniture and similar uses, they also offer the charm of America's favorite woods with the strength and stability inherent in plywood.

New Weyerhaeuser 4-Square Knotty Cedar Plywood possesses important sales advantages for lumber dealers. See your Weyerhaeuser District Representativeand write for new full-color folders on both Knotty Cedar and Knotty Pine Plywoods.

\l-everhaeuser Sales Com pany

thankful for the courage that was always ours, and pray for the wisdom that we never had."

Emerson said: "Thin*r:rJ irr*th. saddle, and ride mankind." They still are, and riding higher than the Empire State Building. The slant-eyed slobs of Chinese Communism are among the highest riders. The "four horsemen" themselves, never rode higher, or more dangerously. rl. d. {.

Often there come to mind events and occasions that demonstrate how fearfully we in this country will strain at a very small gnat, and still swallow a particularly mangy camel. The newspapers tell us that the old warship, the Olympia, on which Admiral Dewey made great American history, is rotting away at her moorings, and has reached so sad a state that it can no longer be boarded by patriotic visitors. And they likewise tell us that the Navy has said it has no money for the restoration and preservation of this national relic, and suggests that funds be raised by private subscription. The cost would be about $650,000.

*t<*

It was on the deck of this famous fighting ship that Dewey gave his great command that will always live in American naval history: "Fire when you're ready, Gridley." It was thus that he spoke to Gridley when the Olympia led the way into the harbor of Manila in the Philippines during the Spanish-American War, and thus ended Spanish domination of those Islands forever by the victory that he won there. And now the great old ship is rotting away for want of an amount that has become no more than tip money to our Government. So we strain at that small gnat, while various departments of our Government would give that much to some bunch of greasy "furriners" without even entering so infinitesimal an amount on their books.

Looks like our great Jasierrrlr,". General, one Harold E. Stassen, who heads what they call FOA (Foreign Operations Administration), might take that much money out of his small change drawer and save the Olympia. According to what we read about that bureau, it seems to be something in the near neighborhood of a total loss, the total being billions of dollars out of the pockets of American Taxpayers, which is scattered with wild abandon throughout the world, most of it going where it doesn't belong'

This is just to suggest that instead of calling on the public to donate the money to restore the Olympia, we scoop that amount from the coffers of FOA, and do this patriotic job. Not that FOA is the only place where we might pick up that comparatively modest amount from our various and sundry waste bureaus. Not at all. Not by quite a number, in fact. I have in mind several where we could pick up that much. There are various dark and devious drains that could well be done away with entirely, and save enough wasted money to do a lot of good jobs like the saving of the Olympia. I realize, of course, that there are plenty of human megaphones who will not agree with me, which proves only that I do not agree with them. And there are a lot of good people on my side, starting with

Hammer-ond-Sickle lumber

Reports reaching the United States recently say Moscow Radio is now criticizing the Soviet Union's timber industry for failing to meet the Red government fixed quotas. "This year," it said, "the workers of the timber industry have scored certain successes. Nevertheless, it must be admitted that as a whole the timber production industry is still in great debt to the State and is not fulfilling the plans for it."

This word to the wise is probably sufficient to Georgi M. Orlov, minister of Russia's timber industry.

Thomas Jefferson and Geo. Washington and coming down to the best folks I know of in the United States today. As Will Rogers would say: "I ain't lonesome."

Remember, it was wfi i";rs who said: "American foreign policy is always an open book-an open check book." But even in Will's days they would never have turned billions over to human small fry to scatter through the world as the north wind scatters autumn leaves. Various columnists describe FOA as a "bust." That's flatterv. I could describe it a lot better than that.

These scatteration u"tJ"J tnlt we have been financing so profusely, "not wisely but too well" for the past many years, remind me of a great prehistoric monster re-assembled in the Smithsonian Institute. The way I heard it, this thing was 100 feet long, ran on the ground, and had two brains, one in the head and one in the tail. The front brain was a little bit of a thing, and the rear brain was very large. The rear brain did the driving, and the front brain the steering. And, because the running brain was so much bigger than the steering brain, this monster could run ten times as fast as it could steer. So it naturally became extinct. And some of these days the scatteration folks in Washington are going to do the same. Won't that be a grand and glorious feeling? **i.

I don't read the Eastern newspapers, and only glean the facts about them from those who do. I am told that most of the New York City newspapers, for instance, are unbelievably leftish in their politics, and pinkish in their hue. But even that does not account for the remarks made by columnist Ed Sullivan, when he expresses "bewilderment at the extravagant eulogies now being tendered Andrei Vishinsky." Had I not read it in so reliable a column, I would have doubted the truth of such a statement. Vishinsky was head man in the United Nations assembly, for Soviet Russia.

fle was probably tt. "J.r.tl"t,*-o"t vicious, most bloodthirsty, and blood-hungry man in all modern history. He reveled in blood, in torture, in dark horrors that make the brain of the reader of his history reel with unbelief. Only in such a mad world as the present one could such as he exist. fn normal times every good man's hand would have been against him, every true man's weapon at his throat. Yet he was spoken well of, written well of, in the United States. Think that over if you doubt that things in this country are sadly in need of fixing.

QWnef : Consider H.Witlerl, Inc., monufoclurers of high grode mople qnd wildwood cherry furnifure. Plqnls in Louisville, Kenlucky, ond Naw Albony, Indiono.

Gerlinger lquipnent: lhree model PH-862-l3o Lift Trucks.

tOb DO|O: lhe Gerlinger lrucks ore used in both plonts to unlood lumber from trucks to roihood cors, They lronsporl ond. stock lumbcr in yord for oir drying period...lood kiln drying bunks...lronsporl kilndried lumber fo dry storqge building ond stock...ond houl from hcrc lo culting room.

Gerlinqef PeffOfnOntG3 Owner sloles lhot the odvonloges of using Ge-rlinger lrucks "ore so mony ond voried os to olmost defy descriplion." He soys: "We feel thot the use of o Gerlinger Lih fruck, in eliminoting up lo four individuol hondlings of eoch boord, should result in sovings so greol fhof the mochine will poy for itself in less lhan o yeqr-if lhe lruck is kept busy iust one shift per doy."

This owner uses his Gerlingers for multiple verticql ond horizonfol lnoteriol hondling, inside lhe plonf ond outside in the sloroge yords. On every iob they've hondled, the Gerlingers hove brought oboul moteriolhondling sovings. They con do os much on yout operofion, too. Why not drop us o cord lodoy for complete descripfion of the five heovy-duly models of Gerlinger lift Trucks. Owners in oll indusfries ore finding lhe onswer to cosl-cutting moleriol hondling with these "lqilored-to-lhe' iob" mochines.

GERIilrGER CARRItR CO, DAllAS, OnEGof,

Thof $6 Billion mqrkef flexes ils muscles

THE 1UMBER MERCHANIS ASSOCIATION of Northern Colifornio booth, with irs yord-helpful signs, left, wos monned by Don Wilson during the tl-doy show. He honded out lhousonds of brochures on homo plcnning, remodeling ond ftnishing of moteriols, besides literoture suPplied by the CRA ond WPA. Lower ponel of photos shows (left) Olympic Stoined Producls Co. boorh, ot which "Colifornio Rustic" slain wos fovorile; Western Pine Supply Compony booth (center), which boosted reloil yords cnd wqs visired by thousonds for merchondise drowingssigned cords lisred locot lumber deolers ond wsre loler lurned over to lhe deolers for followup; ond Genersl Lumber & Supply Co. boorh (right), long-rime Berkeley, Calif', retoil lumber' yord which furnished informolion ond honded out lilerolure on do-it-yourrelf home building proiects.

Ooklcrnd Do-h-Yourself Show Drcrws More Thcln IOOTOOO Bcry Arecr Homeowners

A huge cron'd of homeor,r'ners and prospective homeowners from the Greater llay Area thronged Ted Bentley's Do-It-Yourself Shon,, held November lI-21 in the E,xposition Building in Oakland. The attendance was tallied at more than 100,000 of the "shoulder trade."

Prizes, shows, demonstrations and drar,l'ings for merchandise orders were the order of the day, with more than 300 booth-holders participating in the gala and educational ever-rt. Knon'ledge-hungry r.veekend carpenters had a field day digesting helpful hints and knorv-horv offered by the manufacturers, distributors and retailers of lumber and a wide variety of building materials, tools and home accessories . . and at the same time, the booth-holders received some important ideas on merchandising from the visiting public.

A later issue of THE CALIFORNIA LUNIBER NIERCHANT will carry an article released through the Lumber Merchants Association of Northern California on new merchandising methods for the lumberyard-information gained directly through contact with the public at the Oakland Do-It-Yourself Show.

In addition, as this was the second annual Do-It-Yourself show to be held in Oakland, comparison of information gathered at each shorv rvill prove interesting to manufacturers, distributors and retailers alike . for instance, the increase of married couples attending this year's shor,v, a big jump in the percentage of Bay Area residents u'ho knorv who their local retail dealer is, and the public's growing interest in tackling bigger do-it-yourself jobs.

SECOND ANNUAT OAKIAND, CAtlF., DO-IT-YOURSEIF SHOW, produced by Ted Bentley, otlrocted e:zcellent monufoclurer, distribulor ond deoler porficipdtion. fop lefi photo, obove, shows rhe boorh of WHITE BROTHERS, which dis. ployed o wide variety of hordwoods qnd hqrdwood plywood, the White Bros. cofiee toble kirs qnd dowel displcys; prices were prominenlly morked on oll merchqndise. fhe combined booth of SIRABTE IUI BER CO,, Ookland. and J. E, HIGGINS TUMBER CO., Son Froncisco (rop righr), plugged the deqler ond feqiured Mcrlite woll ponels os well os Chem-O-Glos. Do-it-yourself liferoture wqs disrributed ond consumers were posfed on loccl lumber deolers. Another

retoil lumberyord boorh wos rhdr (cenrer left.l of CON€ORD HARDWARE & TUMBER CO,, which feafured vqrious building moleriols ond o drowing on point giveowoy. WoodTope, new plywood edging which wqs the hir of rhe recenl los Angeles do-it-yourself thow, wqs ogcin o big drowing cord ol the Oaklond show (cenler righr); boorh wos monned by personnel of WESTERN DOOR & SASH CO., 'Noilhern Colifornio WoodTopa distributor. HOGAN WHOIESAIE BUILDING II^ATERIALS CO. booth (lower lefr) showed new products it distributes, including populor louver window display, fhe showmonship booth of DOUGTAS FIR PIYWOOD ASSOCIATION is shown at lower right.

tlrlV dlouordp Stoaq

BV l"ah Sianaa

Agc not guarantecd---Some I have told for 2O yets---Somc Less

Norhing to It

early morning in the Flowever, the coffee-drinker raised his gun and fired. The Two men went duck hunting one fall.

One took along a thermos jug of coffee, the other a bottle of "Old Lightning."

The ducks failed to show up for a couple of hours, the weather was cold, so both prospective hunters kept hitting their drink supply.

Finally, about the time the licker-drinker had gotten himself completely orrie-eyed, a single duck appeared overhead. It flew very high, almost out of shotgun range.

NIMA Gorrects lts Figures

The National Lumber Manufacturers Association, Washington, D. C., has issued revised figures to correct its earlier statement appearing on Page 18 of the December 1 issue of this magaz\ne in "Lumber Outlook for 1955." The paragraph so starting should read:

Lumber proctlrement by the Corps of Engineers, assuming continuation of the foreign aid progran.r, should be moderately increased. An estimated 600 million board feet was

duck kept on going.

When it was so far away it looked like a lone speck in the sky, the licker-drinker whipped up his gun and fired. Down came the duck ! The other man looked at this exhibition in great wonderment.

"That was wonderful shooting," he told his friend.

"Nothing to it," said the other. "When you shoot into a big flock of ducks like that you can't hardly miss."

purchased by the Corps in fiscal 1954. Best available estimates are that procurement rvill be about 900 miliion feet in fiscal 1955, then increase slightly to approximately 95O million feet in fiscal 1956.

New Refoil Yqrd in Onlqrio

Ontario, Calif.-Mr. and l\frs. So1 Yager, former residents of London, E,ngland, opened a lumber business here Ncrvenrber 19 at 771 \\rest N{ission Blvd.

R OYAL

Because overrvhelming preference for oak floors ranges from 83 per cent of future home-orvners to 96 per cent of real estate agents, your $64 question is which oak flooring to specify?

LUMBER COINPAlt|Y

A l)iuision of The Crossett Cornpanlt cRCtssErr, anKANSAs

TeII Lumbet Manutaetuters To PIay BaII With Dealerc

Directors of the National Lumber Manufacturers Association climaxed their 1954 annual meeting, Nov. 8-10 in Washington, D.C., by electing Judd Greenman, Vernonia, Ore., as NLMA president for 1955 and voting to expand the association's public relations program.

The directors also enlarged the association's Forest Policy statement by calling for an end to the "concept of federally 'created and financed valley authorities." The resolution de,clared that state and local governtnents have a responsibility to solve their own water resources problems. In other resolutions, the association called for readjustments in federal payments to compensate state and local governments for taxes lost on federal lands, urged lumbermen to continue to grow "successive crops" of timber, meanwhile expanding the use of private forest land for hunting and fishing wherever possible; commended slum clearance and neighborhood rehabilitation programs, voted to continue the association's activities aimed at improving paint performance, and approved changes in the widely used basic design standard, National Design Specification.

As NLMA president for 1955, Greenman succeeds James R. Bemis, Prescott, Ark., who was elected chairman of NLMA's board of directors, succeeding Ralph R. Macartney, Klamath Falls, Ore. Greenman, a native of Kansas City, Kans., is general manager of the Vernonia Division of the I-ong-Bell Lumber Co., and has 50 years'experience in the lumber industry.

L. D. Kellogg, president of the L. D. Kellogg Lumber Co., f nc., Alexandria, La., was elected first vice-president of NLMA, succeeding Greenman.

NLMA's three-day meeting was attended by about 200 lumber manufacturers and their wives-the second largest attendance in the association's S2-year history.

Principal speaker was Elizabeth Gordon, editor of House Beautiful, who said the lumber industry must gear its thinking to new concepts in home design-concepts of "abundant living"-itl order to increase its markets. She challenged the Stanford Research Institute's prediction that the size of the average dwelling unit will remain at about 1,000 square feet from now through 1975. Wood is a key factor, she said, in emerging American architecture that has exploded the box concept of house design.

Miss Gordon urged lumber and wood products manufacturers to work on these six points "where you are weak":

(1) Restyling of moldings, joint systems and window and door frames; (2) achieving big window openings without heavy wood mullions and muntins or steel supporting members; (3) developing better details for interior storage walls; (4) showing people how to use wood for secondary building, such as sun shades for west walls, wind breaks, fences and garden houses; (5) developing structural lumber of sufficiently good finish to give good appearance when exposed; (6) encouraging fresh uses of wood materials, rather than remaining tradition-bound.

Another highlight of the meeting was a panel discussion in which R. E. Saberson, director of the Merchandising Institute, St. Paul, Minn., warned that "the time now has come

when lumber must be merchandised as well as produced." He said he had polled 650 retail lumber dealers and found these to be their most serious complaints against lumber producers:

(1) Dealers are unable to get the proper assortment of lumber items to meet customer demand, lumber manufacturers are concerned primarily with "log utilization," while producers of competitive materials are tailoring their output to consumer buying habits. (2) Dealers are concerned about the "distressing breakdown" of established distribution channels and many lumber dealers have found it impossible to maintain a satisfactory markup because of this, he claimed. (3) Dealers want uniform grade marking of lumber. (4) Lumber dealers are unable to explain to their customers' satisfaction the fluctuations in lumber prices from month to month, lumber manufacturers must stabilize their prices the way producers of competitive materials have done, Saberson maintained. (5) Dealers are plagued with an "undependable, irregular" supply system because of low mill inventories and long shipping delays. (6) Lumber manufacturers are not giving retail dealers as much "selling help" as producers of competitive materials.

The merchandising expert reminded the lurnber manufacturers that "what happens to the retail lumber industry happens to you." In today's period of high competition, he asserted, the retail lumber dealer has a better chance of survival than the lumber manufacturer because the dealer handles many building products beside lumber.

Estimates of the F. W. Dodge Corp, were cited that total construction activity in 1955 will be up about five percent over 1954. Dodge looks for the number of housing starts to be up four percent and the dollar volume of home construction to be up even more, indicating that larger homes or the use of more expensive materials are planned.

Mrs. Richard M. Nixon, wife of the vice-president of the United States, was the guest of honor Nov. 8 at a tea given by the wives of lumbermen attending NLMA's annual meeting. A special feature of the annual meeting was the premiere (Please turn to Page 517

PANET DISCUSSION wos o highlight of rhe !954 NLMA onnual. R. E. Scborson (left), direcror of the Merchondising Instiluta. St. Poul, Minn.; Rolbert S. Douglo:, vice-president, Weyerhoeuser Soles Co., who moderqled, ond Rolph Wolker, New York orchitect. AlA, ore shown obove.

You can

$ill further in handling lumbet...

tlith the HYSTER Swing Shift

Endloader Attechmenl

Here is the conrbination of Hyster XA-60 Lift Truck and S* ing Shift Iindloading Attachrncnr thirr today is reducing the cost of handling lurnber, particularly from boxcar to yard, and frt>rr 1'ard to truck.

'l'his neu attachnrent picks up a load of lumber by gripping it by tlte eud (see left) and deposits tbe load accur:rtely on another pile, or on a truck. flecause of the "Suing Shift" featurc the lift ttr.lck ()perator can rlrove the lo:rd sideu'a1s u'ithout rrraneuvering s ith the trrrck.

Rcc:ruse thev carry c:rp:rcitv lurrrher krads or.er the roughest gnruncl, Hvster Lift 'frtrcks todav arc cutting costs for lr:rnber handlers evcrywherc. I'he Hyster XA-60 and ZA-u0, equipped s itl.r the right job-handting attachnlent, often rnakes possible arre harrdling oper;rtion in nrovir]g st()ck fr()rlr boxc:rr t() st()r:rge stacking or tnrck in anv s'e:rther !

C:rll r.rs todav. \\/e uill shou. you l'rou' 1'ou too c.Jn rcducc your costs .r/l// lurll.ter, regardlcss r>f hou y()u a.re presentlv handline lrur lunrber.

Hyster XA-60 (6000 lb.) lift truck with Endlooding Attochment grosps o Iood from the end (obove) qnd deposits it

Swing Shifi of lumber in o lruck.

Four Foclories: Porllond, Oregon; Donville, lllinois; Peorio, tllinois; Nijmegen, The Nelherlonds

The Forest That Was Yesterday

(The f ollozaing is a splend.id sample of the writings of Ben Hur Lampman, an editori'al zuriter on the Portland Oregonian,zuhich appears in his booh,"At the En'd of the Car Line." This forrnerly appeared. in The Oregonian.)

SOMEBODY loosed a fire in the forest, and the tall, green centuries became pillars of smoke and flame. The red hunger gnawed and consumed them, and where the friendly forest whispered yesterday there was only a wasteland of sallow ash and the blackened spires and snags that had been trees. The broad spoor of the fire rested like a raw wound on valley and hill. And all that the forest had been, of coolness and shelter, of beauty and hymn, has ceased from the earth. The rains would come to heal the wound and mend the scar, but slow, long years must pass, another lifetime, be{ore another forest should stand where it had stood. Somebody loosed a fire in the forest, somebody who had loved it well.

Somebody left a spark in the friendly forest and turned away. The spark crept redly and became a small, small flame. Then swiftly, terribly the flame became both furious and vast, and the smoke of it darkened the sun, and the fawn and the doe together breathed of the flame and died. The grouse and

by Ben Hu, Lampmdn

the squirrel, the song birds, the quail, the multiple wild children of the forest, little and great, were trapped in the red hunger that terrified them. They died with the doe and her fawn. And where the shelter of the forest had been, there was no longer any sanctuary, nor could there be another refuge such as yesterday there was, its coolness, and its sheltering shadows-not in a long, long lifetime. For years, although the rain would come to heal it, there would be only the silvered wraiths of trees, Somebody left a spark in the forest, somebody who had found shelter there.

Somebody loosed a fire in the forest, and the tall, green centuries that were trees crashed thunderously in the red welter of it, hill to valley and beyond the crest. There where the streams were born, of hill springs where the deer had stooped to drink, the ash lay deep and all the slope was grayly barren. Not in a lifetime would the little streams that seek the river, the streams where trout were hidden, run so full again. Vine and creeper withered in the red breath of it, and the forest flowers were blackened in the ash that had been loam, nor might the gentle earth that mothered them bring forth their like again. Somebody loosed a fire in the forest, someboclv to whom the forest had been peace.

DU PONT TELLS HOW 'UIIIIIONS OF NEW JOBS WItt SCIENTIFICATTY AR,ISE

America's industrial system, if allowed to progress unhampered, can provide a quarter again as many jobs by 1975 as it does now. This was the conclusion reached in "The Story of Employment Opportunities," a new booklet published recently by the Du Pont Company, of Wilmington, Delaware.

"It is a system," the booklet says, "that by 1975' assuming no catastrophe intervenes, can bting 23 million more industrial jobs, and a national total of some 80 million. These can be better jobs, with increased purchasing power' shorter working hours, and a higher living standard."

' The 3?-page illustrated booklet points out that "tomorrow's 'help-wanted' advertisement is being written by the research of today if research were ever stopped, we might see the end o{ a system which already has brought this nation to a point where 17 million are employed in manufacturing industries, and more than 6O million in the nation's civilian economY.

"The cold statistics of a nation's economic progress," the booklet makes clear, "acquire meaning only when they arr: reflected in the life and work of people." The chief beneficiary of industrial progress is the worker. Fast climbing pay scales have pushed his purchasing power to five times what it was 100 years ago, twice what it was 25 years ago' Shorter hours and higher pay have sparked a boom in the recreation business to the tune of $31 billion annually.

But continued progress, the booklet emphasizes, "is only possible, not inevitable; these new opportunities will not create themselves' They will come into being only if research is expanded to encompass the ever-widening horizon of knowledge, only if industry pours many billions into research and new Plants.

"The sums of expansion can ,come only if individuals are free to save, if corporations are free to earn a profit commensurate with the risks involved, and if a fair share of the earnings can be retained without penalty from taxes that are inequitable. These freedoms must be jealously guarded, for if they are not we may destroy an economy that has brought plenty to so many."

In addition to the climbing pay scales, the booklet points out, "A $7 billion benefit package is tacked onto the paycheck oI workers in the U.S." The Du Pont Company alone "spends $12 million a year on its medical and benefits programs; just one facet of it-disability wages-meant the expenditures of $3.2 million by the company last year, and $35 million in the past 17 vears. On a nationwide basis, 38 million people have some protection against off-job disability, and the benefits paid out in a typical year now total $475 million."

The booklet says that of technology's many contributions, none has meant more to industrial employes than development of more and better machines. Today, industry provides each worker with enough power-driven equipment to equal the help of 236 human assistants.

It dramatizes, too, the fact that better tools mean more jobs: "The past century. for instance, has been one of mechanization. The craftsman's toolbox of 1854 has given way to vast and intricate plants and equipment that represent an investment of thousands of dollars per worker. At Du Pont, the 'toolbox' for each production worker costs $20,000; for industry in general, over $11,000. Yet there are more jobs today-millions more jobs-than there were in 1854. The population of the U.S. now is six times larger (Please turn to Page 53)

IIIE SNMORD SUDI: AMERICA'S DEMAND FOR WOOD 1929 - 1975

Pulpwood, Pulp, Poper ond Poperboqrd

In pulpwood, pulp, paper and paperboard production, 'supply factors indicate that the upward trend in production can be sustained during the next 20 years with costs maintaining their relation to competing materials about as now.

Historically, the expansion of the pulp industry has been due to its ability to develop additional sources of low cost pulping materials through modification of its processes. Significant expansion of output during the next 20 years is .expected in all the major grades of pulp except soda and sulphite pulp.

Utilization factors indicating expansion can occur without prices rising at a rate greater than prices of competing materials include the development of more economical barkers and chippers, which can increase the supply of sawmill residuals for pulping; developments in sulphate pulping which have made it a versatile process of using practically all species of softwoods and hardwoods for all grades of pulp, and adaptation of groundwood pulping to a wider range of species, including some hardwoods as well as Southern Pine and Douglas Fir.

In the West, increased utilization of sawmill and plywood mill residuals can provide relatively low-cost wood for a major expansion of sulphate pulp and whole wood fiber production during future decades. Over a longer period, large volumes of wood left as logging slash in oldgrowth operations may also contribute greatly to the pulpwood supply. Large volumes of thinnings are available in areas of second-growth Douglas Fir.

In the East, major changes in wood supply must oc-

lorge Lumber Use For Pqllets

It is estimated that the number of wood pallets produced annually, which has increased from minor quantities in the early 1930s to about 20 million at present, will continue to increase to 37 million by 1975. The use of wood in pallets is generally preferred because of the strength provided in relation to weight, the lower cost of wood compared with steel, the durability of wood compared with paperboard, and the ease with which wood pallets can be repaired. Lumber required for pallets is expected to increase to about 1,230 million board feet by 1975, as compared with 660 million board feet in 1952.

cur if the present level of pulp production is to be maintained. A pronounced shift toward hardwood pulping is now going on in anticipation of a reduction in Canadian imports (where wood costs are also rising) and in an effort to improve the regional competitive position.

In the South, the softwood pulpwood situation is not as critical as in the East. The use of sawmill residuals is just being developed. There is an estimated annual potential supply of mill residuals for the period of projection of from two to three million cords in the South. Logging slash might yield an equal amount of pulping materials if technological developments make this feasible, but some price rise would probably be needed to make this economically usable. Considering the potential of Southern Pine growth under good timber management and the small logsize requirements of the pulp industry, it can be anticipated that the large forest holdings being developed by the southern pulp companies will be a much more important source of pulpwood by 1975 than at present. Hardwood pulping is most important as a means of increased pulp production without a prohibitive cost increase.

Insulating Board and Hardboard

It is expected that prices of insulating board and hard(Please turn to Page 46)

Summary of a report by Stanford, Research Institute, StanJord, Cali,f., to Weyerhaeuser Tinr.ber Company, Tacoma, Wash., 7954.

Keep Climbing

An intrepid mountain climber was scaling the peak of Mont Blanc years ago. For many days he battled doggedly upward, storm-buffeted and stung by sleet. Finally the exposure overcame him. He died above the clouds, his eyes still fixed toward the summit.

They buried him up there on his own rugged battle ground. On the boulder that marks his grave is carved this simple inspiring epitaph:

"He died climbing."

Lorge U. S. Timber Sole

Redding, Calif.-The largest sale of federally owned timber in recent years was held here November 16. The government auctioned 160,000,m0 board feet of Pine and Douglas fir located in a 3,@O-acre tract in the ShastaTrinity National Forest. A minimum price of $1,995,000 had been set in advance of the auction.

NUhA Confesf Sells Lumber

More than a third of a million dollars' wortl-r of lumber and wood products was sold to farm families who entered the $10,000 rural home improvement contest sponsored jointly by the National Lumber Manufacturers Association and Country Gentleman magazine, it rvas disclosecl by NLMA Executive Vice President Leo V. Bodine. who hailed the contest as "one of the most success,ful sales promotion projects ever sponsored by our association," and Robert Reed, editor of Country Gentleman.

First prize went to James A. Haughwout, Jr., Rural Delivery, Reedsville, Pa. Haughwout, his family and his lumber dealer were honored at a special luncheon, at the Penn Ifarris hotel in Harrisburg, Pa. He was presented with a $2500 check by Bodine. M. L. Peek, manager of Country Gentleman, presented the top dealer award to S. Max Smith, secretary-treasurer of J. M. Young & Sons, Belleville, Pa.

fn commenting on the success of the contest, which ran from Jan. 1 to July 31, Bodine reported that entry blanks were requested by 7,000 persons, of whom 695 subsequently entered tl-reir completed projects in the competition. Dollar outlays for these projects totaled $1,154,767 of which $810.657 went for materials. Purchases of lumber and wood products amounted to $335,931. Bodine estimated that in addition to these outlays, many thousands of dollars rvere spent for lumber by contestants who failed to n-reet the contest deadline.

SCP| Reseorch Cenfer

The Structural Clay Products Institute has announced plans for the construction of a functional brick and tile building 'n'hich will house its national Research Center, to handle the industry's rnulti-million dollar research program.

An Editorial

There are many sorts of heroes. Some, we may feel, are foolhardy because their ideal is bizarre. But no life is wasted that leaves behind it an epitaph like that.

Heroes die climbing. They don't rust. They don't yield. They don't wait for the storm to subside and the sun to come out.

Selling goods or scaling mountains, it's all one. Fighters never fail. If they succeed, they succeed greatly. If they die, they die greatly*and "sail with God the seas."

Big R.emodeling Mqrket

Berkeley, Calif.An annual $22,000,000,000 market in home remodeling is available to builders, Alan E. Brockbank, past president of the NAHB, declared to a session of the Neighborhood Rehabilitation Institute here. ,He said that 5l/o of the nation's 49,000,000 dwellings are more than 30 years old.

Ponel Door Soles Increqse; Voriefy of Stock Types Suits Trqditionql qnd Modern Design

Dealer sales of panel doors are increasing-and a continued increase in sales is indicated by the current trend toward greater use of panel doors in modern homes. Some Ponderosa Pine panel doors that are boosting dealer sales are illustrated here. The numbers are those assigned by the U.S.

New stock doors feature equal-sized panels symmetrically arranged in clean modern lines. Panel doors of traditional design, such as the six-panel Colonial (N.D. 108) and the eight-panel Colonial (N.D. 111), are available to those who prefer traditional architectural styles.

A "rancho" door (N.D. 103), with three equal panels, has been designed especially for modern ranch-style houses. Panel doors are most appropriate for a ranch house, for they were used in the original haciendas of the Southwest, the architectural ancestors of today's, ranch house.

Louver doors (N.D. 731) have an important function in air-conditioned homes, and for that reason they also shorv

an increase in sales. The louver door provides privacy, yet allows the free circulation of air that is essential to proper functioning of an air-conditioning system.

For use in their own catalogues, dealers and jobbers can obtain glossy prints, suitable for reproduction, of the accompanying illustration from Ponderosa Pine Woodwork, 105 West Monroe Street, Chicago, 3, Illinois. The charge is $1.00, including all handling and mailing cost.

Ponderosq Door Stqndord Reody

Printed copies of Commercial Standard CSl2O-53, covering Standard Stock Ponderosa Pine Doors, which has L''een in efiect since July 15, 1953, are now available from the Superintendent of Documents, Government Printing Office, Washington 25, D. C., or from any of the Department of Commerce field offices, for 25 cents a copy.

The standard, originally established in 1944, and revised in 1946 and 1948, provides minimum specifications and -"izes for stock ponderosa pine doors in four thicknesses, langing from fi to 1)( inches. Illustrations for 112 stock designs are shown.

Alt AROUND IHE YARD-These cqndids show scenes of ihe voried operdtion st Holsinger's. The two Photo3 ql left show some of lhe "former invenfory" hqndled by the reioil yord. Left pholo in the bot' tom pcnel shows lhe office of the com' pony. Center shows lhe ottroctive Plote gloss windows of the furniture deport' ment. Right s(ene is view of the wore' houses ond, oi teor, q port of the yord's lumber inventorY.

INCIUDING

'You Ccln Buy lf qt Holsinger's' ls Cclfchily Coined To Get the Fcrrmers' Building Mclteriql Business

"You can buy it at Holsinger's" is a common expression in Yucaipa, a small rural community 75 miles east of Los Angeles, situated in a beautiful vailey in the foothills of the San Bernardino mountains. "But this area, famous for its apples, is fast being sub-divided and the farms and chicken ranches are gradually becoming the industry of the past," declared M. A. Neiswender, general manager and part o\ rner of the unique concern.

"Butch," as Mr. Neiswender is afiectionately knor'vn by customers and employes alike, arrived in Yucaipa ten vears ago from Topeka, Kansas, where he had been engaged in the coal and building materials business for over 12 yearsLooking over the business opportunity situation in the surrounding territory, he decided the Holsinger Lumber & Hardl'are Company offered an oPportunity to a merchant rvho had dedicated himself to community development, and rn'ho had visions of improving customer relations in a small tolvn.

So, in 1945, with H. A. Geib as a partner, the Holsinger Company was purchased from D. M. Holsinger, who had established the organization early in 1915 as a lumber and feed store.

Starting slowly, but with great enthusiasm, Butch coined the slogan, "We have it at Holsinger's," and immediately stocked all items in demand by the country and townspeople alike. Today, everything for the home and home builder may be obtained at this general building materials store.

Starting with the foundation of the building, Holsinger's furnishes the cement and forms. Next comes the lumber and all interior and exterior finish; this, too, is available from the yard and finish sheds. The plumbing, electric

wiring, sash, doors, shingles and fixtures are all stocked' by Holsinger's.

Nor,v the house is ready for occupancy. A11 of the appliances, hard'rvare and furniture, including the kitcl-ren range' and refrigerator, are ready for delivery frorn the large modern hardr'vare and appliance store operated by the firm.

These are but a ferv of the services ofiered the community by this progressive organization. A complete line of paints, farm power tools and machinery may be obtained from Holsinger's, "If we don't have the heavy equipment on hand, we secure it for our customer immediately," said Mr. Neiswender.

At the general store, feed and grain is available for the ranchers and chicken raisers, and everything for ranch building improvement and stock raising articles is carried in the huge inventory maintained in the three large warehouses n'hich "cover a country square block" right in the heart of the Yucaipa business district.

Three years ago the modern store building which houses the furniture and appliance department of the compan)* was completed. This store has a display area of 105'x1.50' and thousands of items are attractively arranged for customer self-service. In spite of the convenient arrangement for customer shopping it takes a stafi of 20 employes to handle the sales and service departments of the company. It also takes seven trucks, trvo Hysters and a lift truck to handle the r.olume of material and freight moving into and out of the establishment daily.

The assistant manager in charge of this phase of the business is Nick Miller, Jr., who is also first lieutenant in line of command under Butch Neiswender. Earl Judge, veteran

This rd sells eve

rhe kirchen sink

valley lumberman, is manager of the yard and lumber division, which includes all building materials handled by the company. Fred Lindstedt, another oldtimer u'ith the firm, is yard superintendent.

H. A. Geib, who is a partner in the Holsinger Lumber & Hardware Company, is also owner of three additional Southern California lumber concerns. He operates the Geib Lumber Company of Huntington Park, the Escondido Lumber Co., and the Geib Lumber Company of Vista.

"By operating four u'ell-located yards in this area, it gives us a strong purchasing power for all of the many and various articles we stock and sell," said Mr. Geib. "And we pass all such savings on to our customers," he continued.

When they "buy it at Holsinger's," no matter what it

may be, credit will be arranged if they haven't the cash.

"We take care of the interest of our many customers and friends, and when they need anything for the home or ranch we believe it our duty to see that it is delivered without delay. My town is the place where my business and home are founded, and where most of my neighbors are my customers and where we do our buslness by the Golden Rule policy," said Mr. Neiswender, one of Southern Cali{ornia's linest lumber and feed store merchants.

Lumber Deolers €qn Shqre in SEP Ads in U. S. Plywood Tie-Up

New York-The country's 30,000 lumber dealers are being given the opportunity to participate in a nationwide promotion, United States Plyr,vood Corporation announces. U. S. Plywood has taken a full-page, full-color ad for its Plankweld, the do-it-yourself wall paneling, in the February 26 issue of Saturday Evening Post. The company will supplement this ad with additional pages listing the names and locations of participating dealers. Two additional half page ads in full color will follow at two-week intervals.

"This ad is anotfier step in our company's campaign to broaden the already large do-it-yourself movernent by directing people to their neighborhood lumber dealers," stated R. S. Lowell, advertising manager of U.S. Plywood. All lumber dealers who order at least eight packages of Plankweld, in any of its wood species, by December 23 will be listed in the ad. Orders need not be for immediate delivery.

Participating dealers will be provided with free reprints of the ad, tie-in banners, envelope stuffers, newspaper mats and, if they do not have them, Plankweld displays. Plankweld panels are specially engineered for do-it-yourself installation. They are made of pre-finished hardwood plyrvood, packaged in easy-to-handle l6r/a inch by B foot size. They are edge grooved to form a continuous surface, and special clips conceal all nailing.

Plankweld can be purchased in Birch, Oak, Walnut, Philippine Mahogany, Honduras Mahogany and Korina. Sales of Plankn'eld increased 37/o dnring U.S. Plywood's last fiscal year.

/WE HAVE lT AT HOLSTNGER'S" is the slogon the ownerr coined for this counlry reloil lumberycrd-ond the photos obove would seem to prove it. Top photo shows five employes in the vost opplionce depdrtment, Bottom photo is o night view of the store fronr, looking into the opplionce deportment on the lefi ond lhe up-lo-date furniture depcriment on the right.

H. A. GEIB (loft) ond "BUTCH" NEISWENDER (right) ore shown cbove in front of Hol:inger's ofice qnd out omong fhe yord lumber inventory, respectively. The men hove been pqrtners for severol years.

Another All-Time Conslruction High Predicred for 1955

Annuol Dodge Outlook for 1955

Nerv York-A large majority of the F. W. Dodge Corporation panel of leading economists expect a moderate business improvement in 1955, according to the annual survey of economists' opinion made public by Dodge. The annual survey is one basis for Dodge's annual outlook on future construction prospects, voiced each November by Thomas S. Holden, Dodge vice-chairman. Replies to a detailed questionnaire from 186 top economists and business analysts indicated that three out of four expect total national output next year, as measured by gross national product, to be higher than current levels in each quarter of 1955, with a steady rise during the year. An ovet'whelming majority of the economists felt that the cost of living would remain stable throughout 1955. The average forecast was that both consumer and wholesale prices at the end of next year would be approximately at current levels. A large majority felt that hourly wage rates would rise during 1955, but they were fairly evenly divided on the question of whether average weekly hours worked would go up or down.

In the construction field, the median forecast rvas for a slight drop toward the end of next year below levels prevailing this year for total construction outlays, with total non-farm housing starts next year at 1,116,000, about 2/o below the level estimated for this year.

Next year's level of construction activity will set another new all-time high record in dollar volume, in the opinion of Thomas S. Holden, vice chairman of F. W. Dodge Corporation, construction news and marketing specialists, writing in Architectural Record magazine.

After Mr. Holden wrote his outlook statement, Ir. W. Dodge Corporation announced such a high total for October, in contract awards for future construction in the 37 eastern states as carried in the Dodge Reports, that a corporation official said that it is now almost impossible that the total for 1954 will not set a new high record.

Holden thinks the 1955 Dodge dollar total will surpass this year by six percent, with strength in all Dodge categories.

Holden estimates that both the Dodge and Bureau of Labor Statistics totals of new dwelling unit starts in 1955 will run four percent ahead ol 1954; and that the bureau's total will be 1,250,000.

He thinks that physical volume of building in terms of square feet, in the Dodge figures, will go ahead five percent as compared with six percent for all construction on a dollar basis.

"For residential building there is estimated an approximate four percent increase in new non-farm dwelling units, a five percent increase in nonresidential floor space to be contracted for in the 37 eastern states, and a six percent increase in 37-states dollar volume. Nearly all of such increase as will take place will be single-family houses. It seems possible that the indicated rate of increase may be exceeded in the

ser\r1ce...

ihqt's double-edged-shorp ot boih ends, with o smile in the middle.

One edge chops oft oll time logs in giving your pickup lrucks stop-wotch lurnorounds the olher culs out deloys, or inconveniences, in hondling Your orders. The smile is from our pleosure in serving you well. You'll weor il, loo, becouse our service will poy you dividends!

Complete, well-kept stocks of the best in hordwood ond softwood plywoods, Simpson Insuloting Products, Mosonite Brond Products, Tile, or Formicq the best!

Profit by our service profit by phoning!

first half of 1955 and that in such case there might be e rnoderate slowdown later in the year.

"Recently published estimates have indicated that alterations, repairs and modernization of existing structures throughout the country may have amounted to as much as a billion dollars a month in 1954. There is every reason to expect as large an actual volume in 1955 as there has been during the current year.

"The conservative estimates made for new construction likely to be undertaken in 1955, if approximately realized, u'ould repres€nt only a small fraction of the nation's potential long-range construction market. They presuppose a continuation of some rather important general business adjustments which were in progress but not completed in 1954," Holden stated.

New Boqf Plon Directory ls Top Plywood Soles Aid

the press. This listing contains 7' pram to a 35' cabin cruiser, wood construction.

A new publication by Douglas Fir Plywood Association will enable retail lumber dealers to take better advantage of the growing popularity of boat building. The directory, listing over 400 different boat plans and their sources, is just off every type of boat from a all using Exterior fir ply-

The new release should give the dealer the advantage of being able to supply information certain to boost both interest and sales in the use of fir plywood for boat construction.

The Z5-page, loose-leaf directory comes in an attractive, sturdy cover and is sectionalized as to categories of boat types. First, there is a listing of 135 small boats including tenders, sailing dinghies, rowboats, outboards and outboard racing craft. Inboard and outboard runabouts and cruisers make up the next group of 140. The third classification consists of 73 sailboats, auxiliaries, commer'cial and miscellaneous craft. The final grouping lists 75 craft for which kits are available and includes all sizes from dinghies to cruisers.

Single copies will be mailed free upon request. In quantity, the cost to dealers is $15.50 per hundred, a fraction of the actual printing cost. Write to Douglas Fir Plywood Association, Tacoma 2, Wash.

AMA Conference in L. A.

The American I\fanagement Association plans one of its largest 1955 conferences in the Hotel Statler in Los Angeles, January 24 through 27. President Lawrence A. Appley, in New York, said attendance was expected to exceed 1500 management leaders. Many of the nation's leading industrialists and management experts will be on hand to discuss the business outlook, management techniques, and business policies. Reservations are made directly with the association, 330 West 42nd Street, New York 36, New York.

DtilT & nl]s$t[[ $al,t$ c0.

Red Cedcrr Shingle Burequ Mills Develop sGertigroov€r' Mnchine-Grooved Shoke

The Certigrade label, symbol of quality in the red cedar shingle family for the past 23 years, has a new brotherand his name is Certigroove.

This is the essence of an announcement by the Red Cedar Shingle Bureau, Seattle, that a program of grademarking, inspection and quality certification for machine-grooved cedar shakes and rebutted-rejointed shingles is under way and will be patterned after the highly successful system which has characterized the manufacture of red cedar shingles by bureaumember mills during the past two decades.

Bureau Manager Virgil G. Peterson described the new shake inspection and grading program as a significant milestone in the shingle industry's history. He predicted it would meet with enthusiastic reception by shake purchasers and users.

Pocific Coqsl Foresl Producls

Douglos Fir-R.edwood-Western Red & Port

Orford Cedqr-Ponderoso & Sugor Pine

Gedor Shingles

Douglos Fir Plywood

Hqrdbocrrd cnd Fir-Tex Products

By

SHIP-RAII-BARGE

TR,UCK AND TR.AIIER, Representlng

Goos Bcy lumber Go., Goos Bay

Coost Pocific Lumber Co., Eureko

Honley Lumber Go., Eureks

Humboldr tlendocino lumber Co., Thorn

Hlgh Sierro Pine tlills, Oroville ond ofher

Clregon cnd Northern Coliforniq Mills

SAN FRANCISCO OFFICES

Lumber Division: 214 Fronl St., Son Frqncisco | | YUkon 6-4395

Fir-Tex Division: 214 Front St., Sqn Froncisco | | YUkon 6-5392

tOS ANGETES OFFICE & WAREHOUSE

Lurnber Division: 2625 Ayerc Ave., Los Angeles 22

ANgelus 9-0174

Stocks of Lumber & Plywood

"The Certigrade label trademark on bundles of red cedar shingles has had a meaningful significance to shingle users since 1931," he stated.

"Now, for the first time, it will be possible for purchasers of machine-grooved cedar shakes, which are enjoying evergrowing popularity for exterior walls, to obtain a qualityguaranteed product backed by the industry's recognized inspection and grading organization. The Certigroove shake is certain to win friends in the same manner as its famous predecessor, the Certigrade shingle !"

The bureau manager said that shakes produced under the association's inspection agency would be identified by a Certi-

A major point stressed by Mr. Peterson in describing the Bureau's new shake program is that all Certigroove shakes are to be processed from No. 1 grade Certigrade shingles-hence will be lo0/o clear, l00a/o heartwood and 100/o edgegrain.

In addition to machine-grooved shakes, the bureau's grading and inspection activities have been extended to rebutted-

IHE NEW CERTIGIOOVE LABEL for mochine-grooved cedcr shokes is disployed in o lorge replico by Eorl S. Wosser, president of rhe Red Cedor Shinglc Bureou (righr), and Virgil G' Petetson, bureou monoger. groove label either printed on the cartons or attached to the bundles.

rejointed shingles. These shingles are similar to machinegro()\'ed shakes except that they do not have the grooves or striations on one face which characterize shakes. Their edges are parallel and at right angles to the butts, and thev are in great demand for wall application in regions where the rustic shingle texture is popular.

Grading rules for both machine-grooved shakes and rebutted-rejointed shingles have been established by the bureau, Peterson said, and printed copies are available on request to Red Cedar Shingle Bureau, 5510 White Building, Seattle, Wash.

He stated that the bureau has requested the U.S. Department of Commerce to set up a Commercial Standard for both machine-grooved shakes and rebutted-rejointed shingles, and that promulgation of this federal specification is being carried out at the present tirne.

Lumber Sqles Gompony Moves

\\,'endell Paquette and Johnny Prime, kingpins of Lumber Sales Company, are now sporting nerv offices at 1485 Bayshore Blr.d., in San Francisco. The move from the former location at 2354 Jerrold Ave. was made December 1. The nerv number to call for Lumber Sales Company is JUniper 6-5700 and the teletype remains the same-S.F. 205.

Old Dollor Monsion Burns

San Francisco-A fire swept the old sion on Grove street here November 11. cued by firemen.

New lnsulotion Boord Film

What's behind the continuing home building boom and vast population movements in the United States ? Credit for both is given to the nation's home builders and architects in a new film "Designed for Living," released by the Insulation Board Institute.

"Never before has the homeowner been able to obtain so rnuch home value for the dollar spent," Charles M. Gra-.r, lnstitute manag'er, said in commenting on the film. "And when a million new homes a year are occupied, that ii, itself constitutes a major population shift.

"The insulation board industry felt that the home buyer would have a better appreciation of what builders and architects have achieved in recent years, if it could graphically present their accomplishments on film. That's the primary reason for our new production."

The IBI's new film, in sound and color, lvas produced at the Goldwyn studios, Hollywood, and also shows how insulation board sheathing, as a typical example, cuts construction cost and time. "Designed for Living" is now being made available nationwide to television stations, and will later be available for group showings to various buil,Ier, dealer and architectural meetings.

Jops Sludy Alqska Mill Site

Robert Dollar manwith 26 persons res-

Tokyo, Japan-A Japanese technical survey team will leave for Sitka, Alaska, the first of the year to study construction of a possible sawmill and pulp plant there, the Alaska Pulp Company of Tokyo said.

Nlewy @bristmsg

To the heart of the weariest rvinter, Through the mystic silence oI night, Comes a gracious and gentle presence With largess of joy and delight; And the pulses of life are quickened, As the hours of darkness depart And blossoms of love and devotion Unfold in each waiting heart.

The past with its cares and sorrolvs Fades from our thoughts away, When the bells of Christmas are chiming And the children are happy and gay; For over the hills of tomorrow, Where lush, green meadows lie, A brave new age is dawning And the clouds are rolling by.

Sometimes our hearts are weary

And the way seems long, so long; We are weak and our burdens are heavy And life's triumphs are for the strong; And then we hear the music That floats from realms afar And around us lies the glory

Of a fair and ageless star.

To the heart of the merriest season, Through hours of the fading year, Comes the festive Spirit of Christmas, With gifts of good will and cheer; And the sweet old bells are chiming

For a new day just begun

And again it is Merry Christmas ! May "God bless us, every one."

-Adeline Merriam Conner

Decrlers' Credir Associotion Honors Pasf Presidents ql Annuql Ghrislmqs Porty

The Building Material Dealers' Credit Association held director of public relations of the California Teachers Asits annual dinner honoring past presidents of the organiza- sociation, gave an entertaining talk, "Cabbages and Kings." tion December 8 at the Mona Lisa Restaurant, Los An- Entertainment following the dinner hour was furnished by geles, and celebrated the holiday season at the same time, John and Margie Berglund, featured on NBC and ABC according to J. M. I{amm, president. Frank O. Mclntyre, radio and TV networks.

AMERICAN FOREST PRODUCTS CORP.

WHOLESALE LUMBER DISTRIBUTORS

REDWOOD . C.R.A. GRADES

REDWOOD SIDING . K.D.

PHITIPPINE MAHOGANY

PONDEROSA PINE

SUGAR PINE

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Solomonb Tenple Was Sallt of Wood

Speaking of building things, how many of you lumber folks ever read the description of the construction of Solomon's Temple, one of the world's most famous structures?

We are told that he was the wisest man the world e'er saw, and that when his wisdom and powers were in their zenith, he built a great Temple to the Lord, that was the wonder of that age. So it is interesting to note how, and of what, he built it.

The Temple was built of stone, and of wood, and was of very remarkable construction.

He used 150,000 men in the construction of the Temple, and it took them eleven years, with this huge army, to complete the job. There were 70,000 bearers, who carried the materials, both stone and wood, down from the hills and the mountains, and 3,30O foremen over the workmen.

It appears that the foundations, and the inner walls of the temple, were of rock, and it must have been hewn in wonderful manner so that it interlocked, or in some manner fastened together, for says Verse 7, of the 6th Chapter of Kings: "And the house, when it was in building, was built of stone made ready before it was brought thither; so that there was neither hammer nor axe nor any tool of iron heard in the house, while it was in building."

This also shows that the architecture was worked out in detail in advance, so that the rocks could be hervn to fit, in the quarries.

Then, in Verse 10, Chapter 5, of the First Book of Kings,

we are told that: "So Hiram gave Solomon cedar trees and fir trees according to all his desire."

Iliram, the King of Tyre, was Solomon's friend, and cooperated with him in furnishing materials for the temple.

Now, let us see hor,v Solomon went about the construction after he had completed the stone part of the temple:

Verse 9, Chapter 6, same book, tells us: "So he built the house and finished it, and covered the house with beams and boards of cedar."

Verse 15, same book and chapter, says: "And he built the walls of the house within with boards of cedar, both the floor of the house and the walls of the ceiling, and he covered them on the inside with wood, and covered the floor of the house with planks of fir."

Verse 34, same chapter, says : "And the two doors were of fir tree, and the two leaves of the one door were folding, and the two leaves of the other door were folding."

Verse 18 says: "And the cedar of the house within was carved with knobs and open flowers, all was cedar."

You will note that he first built the house of stone. Then he "covered the house with beams and boards of cedar."

And then, in Verse 18, comes the line: "THERE WAS NO STONE

SEEN.'' i

So the wisest man of the Bible haSrds down to us thb Iesson that stone makes fine foundations, and stout rvalls, and that wood is the stuff for roofing, flooring, interiors, exteriors, and for all uses that meet the eye.

get in on the swing to GLEAN, eosy-to-hondle, profitqble

New Do-lt-Yourself Proiecf Plclns Avqilqble From The DFPA

A set of seven new plans to assist the home carpenter solve the family storage problem has been designed and issued by tl-re Douglas Fir Plywood Association. Available to lumber dealers as a portfolio of do-it-yourself home storage projects, the set includes complete plans and material specifications for a plywood tool cabinet-workbench, utility shelves, storage headboard, buffet storage chest, toy

storage blocks and sewing center. Many of the items cau be built from standard small-size Handy Panels of fir plywood.

The plans are encased in an attractive, illustrated blueand-white folder, the back of which has plenty of space for imprinting the lumber dealer's name. Single sets may be obtained without charge. In quantity, the portfolio cost is $2.50 per 100 from Douglas Fir Plywood Association, Tacoma 2, Wash.

NAREB Seeks Federal Housing End

The National Association of Real Estate Boards moved through its recent executive committee meeting in Chicago to eliminate by 1960 all government-orvned and operated dwellings for private family use. The NAREB group recommended support of all state realtor bodies to seek spccific state legislation to convert public housing projects into private property owned by present tenants.

The recently enacted federal housing law provides that whenever a city decides by referendum or otherwise to terminate a public housing program, the city may "negotiate" with the federal government for sale of the project. The NAREB seeks state legislation to implement pet-missive liquidation of public housing.

NEW DO-IT-YOURSELF PLANS {or {ir plywood home slorage proiects are now available lo relail lumber dealers as ;";i;; point-of-prr"h"se aid to help them capiure more.of the shoulder lrade in plywood. Plans complele with maierials lisl.

*Wolmonized ic o regislered trqdamcrk of Koppers ComPonY, Inc.

An Editorial

Needed: $ZO Billion Re-Wiring Job

Twenty billions of dollars for re-wiring American homes.

Don B. Clayton, president of the National Electrical Contractors Association, told that organization recently that it would require that much money to properly wire the homes of America for this era of electrical appliances. Twenty billion bucks, is what he said.

He expressed the opinion that not more than two out of the 47 million homes in this country today are adequately wired to make them safe and efficient for modern living.

He said that the appliance industry will not long be able to continue functioning if the purchasers are not in position to use their products effectively. And the appliance industry is, of course, one of the fastest growing things in the nation, what with all the modern innovations from complete air conditioning, down to the thousands of small appliances now found in every room of a modern house.

A house must be wired in much different fashion today from that which was considered sufficient and efficient just a few short years ago. And only a small percentage of them are.

Mr. Clayton said that a proper sales job on the re-wiring of homes would keep all the electrical contractors busy for the next 8 to 10 years, and bring 20 biltions of dollars into the pockets of the thousands of electrical contractors;

and thus prepare the homes of the nation to properly, safeln and efficiently equip themselves in modern fashion.

All of which, added to the wiring work needed for the continued construction of new homes, would make the electrical contractors mighty busy people from now on. That's what might be called a great reservoir of business possibilities.

TW&J Superintendent Addresses Sqn Joqquin Hoo-Hoo tForumt

The second San Joaquin Hoo-Hoo Club 31 "Lumbermen's Forum" was held December 14, at the States Hall, corner of Kern and Angus Streets, Fresno, at 8 p.m. Lee Moffit, superintendent of manufacture and grades for Tarter, Webster and Johnson and formerly assistant chief inspector for West Coast Lumbermen's Association, was the speaker and covered in his address the subjects, ,,Western Pine Grading Rules" and also "\Mest Coast Lumbermen,s Association Grading Rules." The question and answer period following his talk was very interestingly informative.

These meetings are open to all lumbermen-not only tcl Hoo-Hoo members. Coffee and doughnuts were provided after the prog'ram, courtesy of Tarter, Webster and Johnson.

SILESl

Ccrlif. Chqmber of Commerce Seeks Morkering lmprovemenls

Five recommendatibns aimed at improving practices and procedures in timber marketing operations between private loggers and the United States Forest Service in California, have been adopted by the California State Chamber of Commerce. They cover improvements in Forest Service appraisal methods, increases in the volume of timber offered for sale, and establishment of standard arbitration procedures to settle technical issues which might arise in contracts with the Forest Service.

They were formulated by a special sub-committee <;f the Statewide Natural Resources ,committee, rvhich held consultations with informed persons representing both the lumber industry and the Forest Service. The committee is headed by Dr. Robert Gordon Sproul of Berkeley.

One recommendation, presented by Dr. Sproul, asked "That the United States Forest Service compile the basic data as to operating costs and lumber sales prices, used by it in appraising national forest timber values, from operations cutting primarily,on government lands." Sproul pointed out that the special study committee found logging operations are generally more expensive tmder United States Forest Service contracts than under private contracts. "This is in large part due to the historical fact that forest areas selected in early days for private opei'ations were more accessible and had better quality timber," Sproul said. "Laler the lands became more expensive to reach and to log and products were of somervhat lower value."

Sproul said, "The recommendation goes to the root .:f the question as to w'hether the government shall act as a stabilizing force in the industry or shall attempt to get as much financial return from the operation of the lands under its control as the stumpage and operators will bear."

Step-up your Sisalkraft salesright noul This is bad weather month. Contractors, builders and farmers need tough, waterproof Sisalkraft to protect equipment and material. Sisalkraft advertising is telling your customere about these bad weather uses of Sisalhaft. We have loads of folders and ad mats for your use. Write us for a supply of this sales-making material.

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Another recommendation urged government agencies administering national forests and other government timber lands in California to promptly increase the volume of timber offered for sale to the full sustained yield allowable cut of the lands they administer.

Explaining the effect such a recommendation would have in California if it were carried out, Sproul said:

"This would about double the amount of timber which has been available annually from national forests, with resultant decreased demand for rapidly shrinking supplies of privately owned timber, reduced competition for the limited supplies nolv available from government lands, reduction of consumer lumber prices and increased future timber supplies. Hundreds of thousands of acres of national forest land in California have mature timber. but losses from fire, insects, disease, and natural mortality approximately balance new grow[h. These lands are not now producing any net growth, and will not unless the mature timber is harvested," he added.

Other recommendations adopted included:

1. That adequate appraisal allowance be given ernment agencies selling timber to warrant the of risk inherent in harvesting operations.

2. That all government agencies selling timber

by govelement in Cali-

sales.

fornia include in timber sale agreements a clause establishing standard arbitration procedure through which all disagreements arising over technical and practical matters can be promptly settled.

3. That the State Chamber of Commerce support federal legislation which provides for standard arbitration in all government timber sales contracts, and/or the right to court review.

Knotty Seo Swirl in Demond

Interior finishing materials in demand at retail lumber dealers are those which are attractive in appearance, speedy to apply, lend themselves to a variety of simply-applied finishes, are easily cared for and last the life of the structure.

Such a material is Associated Plywood Mills' new textured, brushed, knotty fir plywood shown on the walls in the accompanying picture of a modern dining room. The name given

Service!

CATAVERAS

SPIIT- SECO}ID SCHEDUTING BRII{GS YOU THE CEII,IENT YOU WANT WHEN YOU WANT IT

by the manufacturer is Knotty Sea Swirl, which has recently been introduced as a cornpanion to their popular Select grade of Sea Swirl. The recommended methods of application and finishing are simplicity itself. In new work, the panels are installed over backing of rough f" plywood sheathing, For remodeling, they may be pre-finished and glued or nailed directly over old plaster walls.

Sea Swirl can be finished to keep its natural, golden Douglas fir tone, stained to deepen the color and emphasize the grain, finished with rez or wax stains, or painted in solid or two-tone effects to match the decorative scheme-thus adapting to any type interior.

Both Knotty and Select grades come in standard 4'x&, 5/16" thick panels. Select Sea Swirl also comes in 1.2",16" and 24" parquet squares. Other sizes are available on special order. A new full-color illustrated booklet, "Modern Magic with APMI Decorative Plywoods," is available on request from Associated Plywood Mills, Inc., P.O. Box 672, Eugene, Oregon.

Home Show Gets New President

Vern R. Huck, prominent Southern California contractor, has been elected president of the 1955 Los Angeles Hon.re Show, it was announced by Executive Director Carl Kraatz.

Delayed deliveries can mean the difference between profit and loss in many a lumber or building materials yard. Calaveras keeps faith with its dealers by operating the largest company-owned transport fleet in northern California on split-second schedules to fill its delivery commitments.

Take advantage of this unusual service. It will save customers and make money for you!

Heoven

Fleaven, I think, will not be great, or strange, Nor shining with the glitter of all gold; There'll bi no noise of cymbals or of harps, But only things we knew and loved of old. Reading old books-having tea at fiveSmiling across a table at dear facesHorses and dogs-and lamplight on the Having people in-and going p

[ongfel

I heard the bells on Their old, f And wild and Of "peace And in "There i "For of Then "God The

mocks the song, will to men."

A. Merriqm Gonner Wroteis coming again ! again do we hear, and the dear old songs, with cheer. again ! of night, fear,

"Night is Clouds are

The right prevail! Stars do not fade Hope lights the

lding Wroteyou at Christmas," Christmas card,

The

Remem Of course But oh, my I remember all

"Adirondock" Mu

"Ah friends, dear friends, as And heads get grey, how fast the Touch hands, touch hands with those Forget, forgive, for who may say That Christmas Day may ever come To host or guests again? Touch hands ! Touch hands !"

Ogden Nosh Wrote-

God rest you, Merry Innocents, While innocence endures, A sweeter Christmas than we to ours

May you bequeath to yours.

who stay,

I pray the prayer the

you. grow. of rest, you blest." do, with you."

Ime-

and the choristers srng, and true, t the fond words they fing, thinking of you. join in and sing carols to you, But it's not as easy as that, I'm forced to report (don't you think I'm a sport?) That my voice is horribly, downright deplorably-FlAT. So just let me say In my slap-happy way"Good luck without end, To you, my good friend."

(By Jack Dionne)

John Muir Describes The Sugcr Pines

When the United States Forest Service recently took control of a mile-square of giant Sugar Pines in Tuolumne County, California, it brought to mind the words of the great naturalist, John Muir, in describing thesc 300-foot high trees, indigenous only to Southern Oregon and Northern California:

"No two are alike, and thowgh th,ey toss owt their im' mense arm,s in what mi,gltt seem ertrwagant gestures, they neaer lose th.eir erpressioro of serene majesty. They are priests of the pi,nes, and seem ever to be ad.dressing the surrotmding forest.

"The main branches are sometimes 40 feet long, yet persistently simple, seld,orn diaiding at all, ercepting near thc end; but anything like a bare cable apfearance is preztented. by the smoJl turseled branchlets that ertend all around, them. When these swperb limbs szaeep out symmetrically on all sides, a crown of 60 or 70 feet wide is f ormed,,'which, gracefwlly posed on the swmmit of the noble sltaf t, is a glorious obiect."

Gcrrrin-Ryon Lumber Compqny Tokes on Shqn-Ton9 line

Charlie Gartin, Gartin-Ryan Lumber Co., Walnut Creek, announced that effective October I his firm became Northern California factory representative for Shan-Tong, manufactured by Sierra Lumber Products, Pasadena, California. ShanTong is a new plywood product, hardened by heat and pressure, creating a "new 1ook" in home interiors through its exotic pattern and adaptability to a wide variety of color schemes. The Gartin-Ryan Lumber Co. has been located in Walnut Creek since 1948, moving there from San Francisco.

G-P in Oregon Mesobi Deql

Ner'v York City-Blyth and Company, investment firm, has purchased the entire capital stock of Oregon Mesabi Corp., and said it contemplates selling to Georgia-Pacific Plywood Company the properties, r,vhich contain a tra'ct in Lincoln county, Oregon, of more than a billion feet of timber. The purchase price rvas reported in Seattle as between twelve and $15 million. Tl-re sale was by William E. Boeing, Seattle, owner of Oregon Mesabi.

NAHB Presidenl in L. A.

Richard G. Hughes, Pampa, Texas, president of the National Association of Home Builders, was in Los Angeles the week of November 14 as principal speaker at the 31st Anniversary Congress of the Building Contractors Association of California. Representatives of retail leaders and Life Magazine were on a panel during the congress for special discussions, to pass on to builders merchandising methods successfully used in the retail field.

Poper Consumption Increqse Seen

By 1975, the paper industry rvill produce 50 million tons per year, about double the 1953 production, and rvilL rtrquire five times the present 86 million acres to grorv the trees, The Wall Street Journal recently reported. The paper industry's program calls for getting more pulp pt:r acre of trees.

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Roddiscrofi Mqkes Sqn Leondro Wqrehouse Full-Fledged Operotion

The Roddiscraft warehouse at San Leandro, operated the past several years as a sub-warehouse under the management of the Roddiscraft San Francisco warehouse, became a full-fledged Roddiscraft warehouse having its own management December 1. This step was necessitated by the increasing amount of business being transacted at the San Leandro location, according to Roddiscraft officials.

Manager of Roddiscraft, Inc., 720 Williams St., San Leandro, is now D. W. "Don" Beggs, formerly manager of Roddiscraft, Inc. at San Francisco.

D. H. "Dave" Bishop, formerly assistant manager of Roddiscraft's Los Angeles operation, has been appointed manager of the San Francisco warehouse. Prior to his association in Los Angeles, Bishop had spent several years with Roddiscraft at the home office in Marshfield, Wis.

| 6-Poge Brochure Avoiloble On New Hyster Lift Truck

The new Hyster RC-150 l\4odel, 15,000-1b. capacity lift truck is described in a 16-page brochure now available. Inaction photographs, descriptive data and specifications on the model are given. The RC-150 has been termed "King of the Lift Trucks" because of its large lifting capacity combined with greater maneuverability, the result of a narrower lvidth and shortest overall length.

According to the Hyster brochure, unparalleled ease of steering is possible with the big model. Wheels can be turned

on any ground with but one finger on the steering wheel. The RC-150 incorporates latest engineering and design features and because of balanced design and larger tires is said to be an excellent mudder.

Copies of the RC-150 brochure, Form 12878, can be secured by writing Hyster Company, Portland 8, Oregon, or your nearest Hyster dealer.

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crnd l4 UNITS OF MODERN EGIUIPMENT FOR SALE

AN ESTABLISHED WOODWORKINO BUSINESS-PRESENTLY IN OPERATION MANUFACTUR]NG INTER.IOR STIDING DOOR FRAMES FOR NATIONAL DISTRIBUTING FIRM PRODUCING HARDWAR.E FOR, ALt TYPES OF SLIDING DOORS - IS AVAIIABIE TO THE R.IGHT PARTY. . . . THIS IS AN INTEGRAT PART OF OUR BUSINESS AND FACITITIES-SUCH AS SHOP AND PR,ODUCTION AR,EA-AND CAN BE OPERATED IN CONJUNCTION WITH OUR PRODUCTION OF 'NETAL PRODUCTS WITHOUT INTERRUPTION OF PRESENT SCHEDUTE OF TOCAL ond NATIONAI ORDERS ON HAND.

IHIS OFFER WARRANTS I'VTTIEDIATE INVESTIGATION qnd lS THE YIfOODI,YORKING DIVISION ONIY OF OUR EXTENSIVE OPERATION PRICED RIGHT

THE

OFFICER AND DEGREE fEAM which the Kittens hod to fccc dl the recenl inifiotion of the Redwood Empire Hoo-Hoo Club are, left to right, Horry Merlo, Rockport Redwood Co,; Ben Phillips, Wesrern Door & Sqsh Co.; Mack Giles, Drokes Boy lumber Co.; Joe Schoefer. Colombo Lumber Co.; Gil Sisson, Sisson lumber Co.; Steve Yoeger, Yoeger & Kirk Lumber Co,; Jim

Fi"tnrn Fernnalitier. . .

BY THE HUNDRED-Lined up ql lecent certificotion ceremonies necr C)roftno, ldaho, ore these brond new lree formers, o regment of lhe record-breoking t05 certified thot doy. The new odditions bring ldcho's lree form numbers ?o 298, unconlesled leoder in the Western Pine Region. Ccliforniq's 150 tree forms, howov€r, cover the most ocrecAe-I,520,473, (Photo courtesy of AFPI-Wesfern Pine Associotion,)

PAUL SINK, "lop bonono" of Moson Supplies, lnc.. Los Angeles wholesole building materiols distributor, is the mqn on the lefr in the photo loyout ot left. Tony Mcrquez, generol purchcsing ogent for Moson Supplies, which hondles every slondord brond item for the retoil lum. ber deoler, is shown ot the right, Mason Supplies wos estoblished in 1937 ond since lhql lime hqs ofiered exclusive serv. ice lhrough proper chonnels of disrribution.

VISITING

Pqtton, Noyes lumber Co.; Pershing liddle, Meod Clcrk Lumber Co.; John Gordon, Union lumber Co., qnd Som Gorrison, Two Rock Commcrciol Co. The Occidenrol hotel in Sonlo Roso, Colifornio, wqs the scene of the initiotion, when Club 55 brought eight new Kiftenr inio rhe fold,

Gneaf lB*v L*o*h*o S*il*u

350 E Street

Eureka, California

Phone - Hillside 3-0858

P. O. Box 770

Teletype - EK 20 Qil/ola,ak dlarrdl p,ra&&fi

Connolly's Rusco Prime Window Confest Stimulcrtes Soles

Hugh Arledge, San Diego manager for the Rusco Prime Window Company, uralked away with the $200 runner-up prize the first of this month in the big contest sponsored by Jim Connolly, vice-president of the firm, to stimulate sales during the last six months of 1954. Total prizes offered to the sales staff will run $750 for the event.

fn the finish, it looks like Doug Hebard of Hollyrvood is closing in fast, although Bill Griffin of Riverside and Bob O'Leary of Santa Ana are strong contenders for the coveted $500 grand prize, which will be presented to the winner Christmas eve. The contest was open to seven salesmen who cover the Southern California territory from the home office of the concern in Tustin.

Son Froncisco Hoo-Hoo-Eltes Hold Fine November Meeting

The regular monthly meeting of Hoo-Hoo-Ette Club 3 was held at the Bellevue hotel "Jade room" Tuesday, November 9. President Sally Haddox (Weyerhaeuser Sales Company) presided.

We had our usual good dinner, this time pre-Thanksgiving turkey, and then we got down to work ! This evening was spent in approving and ratifying our byJaws, with Minnie Wicklund (Union Lumber Company) as chairman and Lucy Lipe (The Pacific Lumber Company) as parliamentariau.

It is our desire to make each meeting interesting and informative-at our October 12 meeting, we had the pleasure of viewing a color movie entitled "semper-Virens" presented by Owen T. Stebbins of the California Redwood Association. It was beautifully photographed and Mr. Stebbins gave us a running story of the Redwood industry as the picture unfolded. We have many things to learn about the lumber industry as a whole and we hope by forming a group of women working in the industry to help each other-which, we understand, is the underlying principle of the Hoo-Hoo organizations.

Our group has a "News Letter" in the making-which we will call "CAT-O-LOG," which we hope to get out every two months; by this means we hope to get better acquainted with each other and also to let other groups know what we are doing.

Florence M. Barnes, Publi'city Chairman

Lerreft Lumber Gompony Moves lo More Centrolly Locoted Yord

Joe Terrell, president of Lerrett Lumber Company, Inc., announces that his company has moved its operation base to 7227 Telegraph Road, Los Angeles 72, California.

"This move became necessary when A. K. Wilson discontinued custom millwork, as this type of service represents a considerable percentage of our deliveries. Also, we believe our new centrally located yard will better serve our customers," Terrell said.

Lerrett Lumber Company services retail lumber dealers with various items of pattern stock, Redwood uppers, bevel siding and hard-to-get inventory at the wholesale level only, All sizes and grades of Redwood are offered via direct shipment or in less than carload lots direct from the new ' concentration yard. The new telephone number will be RAymond 3-4727.

Jim Berry

NAHB Gonvention Highlighrs

An intensive five-day study of better manag'ement practices, up-to-the-minute technical developments, successful sales and mer,chandising methods and nerv and improved building products is in store for builders at the Nationa. Association of Home Builders annual convention and exposition in Chicago, January 16-20. Over 350 leading manufacturers will send more than 3,000 representatives to show, explain and demonstrate the latest in building materials and l-rome equipment. Displays will fill 544 exhibit spaces in the Conrad Hilton and Sherman hotels.

Among the many well known speakers who will addess the convention are General Carlos Romulo, Dr. Norman Vincent Peale, Seaborn Collins, national commander of the American Legion and New Mexico lumber dealer, and

David }\[ansur, president of the Central Mortgage Housing Corporation of Canada.

Any home builder, contractor, architect, engineer, building supply dealer, or other person,connected with the home building industry is eligible to attend the show. Others than NAHB members should apply direct to Convention Headquarters, National Association of Home Builders, 111 West Jackson Blvd., Chicago 4, Illinois.

USG Promotes Estes

Virgil Estes, formerly Los Angeles field United States Gypsum Company's quality been named Pacific manager of field quality reorganization move. Estes will continue to headquarters in Los Angeles.

manager of section, has in a recent maintain his

Nert, Postel Blends by Celotex ond Sfiodo*

Accent Sfiing'les by U. S. G.

Build Soles Volume for you, Roofing Deportment.

Buy then in Csrlols or L C. 1.. from --II$K & illA$ON

SYcqmore 9-1197

PYromid l-1197

The Sronford Srudy

(Continued from Page 18) board during the period covered by this study will tend to drop in relation to the prices of competing materials.

fncreased interest in producing these products is evidenced by the entry of two western hardboard plants in 1953 and the expectation that six more would begin production in 1954. The recent development of these products has been largely based on utilization of mill residuals, defective timber, and species for which other uses did not exist.

It is entirely possible the heavy swing toward building board production will provide new capacity faster than the expected market growth. A major price drop may result. If this occurs, building board prices will then be very favor-

able in relation to those of competing materials.

The Demand for Pulp and PulPwood

The largest consumer of wood pulp is paper. In 1953, the total output of paper was about the same as paperboard, but the wood-pulp requirements per ton of product were almost twice as great. As a result, abotrt 54/o of all rvood pulp consumed was taken by the paper industry, as compared with about 33/o by the paperboard industry' Wood pulp requirements for building papers and building boards, not included in the above figures, represented almost 9/o of total wood pulp consumption. The remaining four to five percent of wood pulp consumption is attributed to dissolving pulp uses.

Paper consumption, as measured by new supply (production plus imports, less exports), increased about 93o/o between 1929 and 1953, rising from 9.1 million to 17.6 million tons. Consumption of all papers by 1975 is estimated at about 28 million tons.

CANEC INSUIATION BOARD

CANEC TIIE AND PTANK

CEDAR, P. O. WHITE

CEDAR, TENN. RED AND TAG

FIR

tUfrTBER AND PTYWOOD

FTINTKOTE PRODUCIS

HARDWOODS

HARDWOOD FTOORING AND PTYWOOD

ftTARTITE

,ITASONITE BRAND PRODUCTS

IAICADYNE

PONDEROSA PINE AND PTYWOOD

REDWOOD

REDWOOD PTYWOOD

SPRUCE

SPIRAT AND ROD DOWETS

STRAIEX BUITDING PAPERS

SUGAR PINE

THRESHOTDS

UPSON WATTBOARDS

2 Blocks West of Jsck London Squore

537 FTRST ST. - OAKLAND 7, CAIIFORNIA

TEmpfebcr 2-55A4

Consumption of all grades of paperboard has risen rapidly in the past quarter-century, from about 4'3 million tons in 1929 to about 13.8 million tons in 1953. A continued increase is expected, but at a lesser rate. It is unlikely paperboard can find new uses as potentially large as shipping containers and packaging materials. A slower rate of growth, therefore, is reflected in an estimated future consumption of 24.9 million tons of paperboard in 1975.

In 1952, net imports of paper and paperboard totaled 4.6 million tons, with newsprint imports of 5 million tons partially offset by net exports of other grades. Heavy imports of nervsprint are expected to continue; this country will remain a net importer of paper and paperboard' Net imports are estimated to reach about 5.3 million tons by 1975.

Total domestic production of paper and paperboard is expected almost to double, from 24.4 million tons in 1952 to 46.6 million tons by 1975 Total non-paper uses of wood pulp are expected to increase from 800,000 tons in l95Z to about 1,800,0@ by 1975.

Logs and Bolts

Although softwood logs and bolts accounted flor 80/o of domestic pulpwood production in 1952, they account for only about a third of the expected increase in total pulprvood production between 1952 and 1975. Most of the increase in softwood logs and bolts is expected in the South, reflecting the large forest holdings being developed by

,}IR. DEAIER: In 1955 YOU will profit it Yov will remembers ,,FOR BUITDING NEEDS - STRABTE LEADS"

the pulp companies and the fast growth of pulping species.

The expected increased production of hardwood logs and bolts in the East and South reflects the new pulping processes to utilize hardwoods, the relative abundance of hardwood supplies in these regions, the importance of utilizing the rvhole forest crop in managed forests, and the expected reduction of imports of Canadian pulpwood in the East.

The six-fold increase in the use of mill residuals, from 1.5 million equivalent cords in 1952 to 9.4 million in 1975, is based on the potential supply of chippable material, and the probable economic feasibility of using it, in each region.

The potential annual suppiy of chippable material in the East between now and 1975 is estimated at about the equivalent of 2 million cords based on annual lumber production of 3.1 billion board feet of hardrvoods and 2 billion board feet of softr,voods under present industry organization.

The potential volume of chips from mills of sufficient size to utilize expensive barker and chipper installations economically is very limited. Also, about 60/o of the present pulp capacity in the East is in sulphite and groundwood pulps. These are processes for which mill residuals show little promise. At least in the immediate future, chip utilization appears limited in this region.

Hor,vever, as economical methods of collecting and chipping residuals from small and scattered mills are developed in other areas, it is probable that these methods will be adapted to eastern conditions. Thus a more rapid expansion of pulp use of residuals is expected in the 1960's, while by 1975 it is estimated that about II/o of domestic pulpwood production in the East rvill be in the form of chips.

Because a large number of small mills in the South produce lumber from small logs, chip utilization has been insignificant in the South. The possible availability of wholelog barkers that will be economically feasible for mills with capacities as low as 20,000 board feet per day (about 5 million per year) may make possible the utilization of a larger quantity of chippable material. Efforts are also being made to concentrate slabs with bark at pulpwood shipping points in the South for mass transportation to pulp mills. Although the small size of slabs has made the development of e,conomical slab barkers difficult, such debarking appears feasible under some conditions. Separation of bark from the chips may also prove technically feasible, despite early disappointments with flotation systems.

The estimate of 700,@0 equivalent cords of mill residual

The tongue and groove hardboard that is ligbt in color and is easy to install.

Nails don't show! Priced to sell! Write

utilization by 1960 is based on the expectation that the majority of mills cutting more than 10 million board feet annually rvill be selling chips. A small quantity of chippable materials is expected to come from smaller mills. It is believed that, as experience is gained in collecting wood from slab concentration areas and as new techniques are developed, a continued rapid expansion of mill residual utilizat\on will be possible during the 1960's.

The estimate of 3.5 million cords from mill residuals by 1975 represents more than half the potential supply in that year. fn view of the scattered small mills that characterize the southern lumber industry, this is believed to be about the maximum utilization economically feasible.

The potential supply of chippable materials in the West, with a lumber production of 20 million board feet annually

"fEE i/.OE€...mokeso beouliful new woll in no time qt oll."

tolEsr F|IER PRODUCIS CO. o BOX 6t-C . FOnESr GROVE, ORE.

and with about the same size distribution of mills as now, is estimated at about 8.8 million cords. This potential supply is also based on the assumption that either whole-log or slab barkers will be used for handling all the material. Nearly a third of this material is produced in mills cutting less than 10 million board feet of lumber annually.

On a regional basis, this chippable material potential is located as follows:

1. In the Douglas fir region of western Washington and Oregon, with an assumed annual lumber output of 10 billion board feet, 4.33 million cords are assumed to be available. plus an additional .33 million cords of pulp chips from the production of 3 billion square feet (3/8-inch equivalent) of plywood. About 4O/o ol this material is produced in south-

rvest Oregon, where there is little present pulp productior-r capacity.

2. In the California Pine and Redwood regions, rvith an assumed annual lumber output of 5 billion board feet, 2.15 million cords of chippable material may be expected.

3. In the remainder of the West, including eastern Washington, eastern Oregon, and the Rocky Mountain area, with an assumed .lumber output of 5 billion boartl feet annually, 2 million cords of chippable materials are estimated.

At present, most of the more economical sotlrces of chips have been brought into use, although some further increases of chips from existing sources can be obtainecl through additional barker installations. It is believed that the most important source of additional chip use in the West will be attained through additional pulp capacity in other lumber-producing areas within the region.

It is probable that any substantial increase in residual utilization in the West over the 5 million cords estimated for 1975 could be attained only at rapidly rising costs. Furthermore, the achievement of this level depends on the location of new pulping capacity in the lumber-producing areas not now serving pulp mills.

(Another Section of The Stanford Study Will Appear in the Next Issue.)

78th Yeqr of Credit Roting Book

Lumberman's National Red Book Service announces that the November 1954 issue of the Credit Rating Book is now being distributed to subscribers. This is the 146th issue and 78th year of the service used by lumber and other industrial shippers who market through wholesale or retail lumber dealers or who sell to furniture and other woodworking factories.

Lnmbermen's Credit Association, Inc., publishers of the service, reports an unusual number of changes and new names throughout the lumber and woodworking industries. Numerous changes in credit ratings and business classifications are also listed, giving users an excellent guide for their credit and collection departments as well as an aid in sales promotion and locating sources of lumber and wood products.

Lumbermen's Credit Association, Inc., maintains offices at 608 S. Dearborn, Chicago 5, Illinois, and at 99 Wall Street, New York 5, New York.

T\TENTY.FIVE YEARS AGO TODAY

As reported in The California Lumber Merchant December 15,1929

Thomas W. Dant, California manager for the Port Orford Cedar Products Company, has opened sales offices in both Los Angeles and San Francisco. Mr. Dant makes his headquarters in Los Angeles.

The committee appointed by President Harry Hanson of the Los Angeles Hoo-Hoo Club, to prepare a big Christmas affair for children, is composed of Floyd Dernier, Al Koehl, W. B. Wickersham, B. W. Byrne, Ted Lawrence, Frank Curran, Gus Hoover, Curtis Merryman, Herman Rosenberg, Clint Laughlin, Cliff Estes and Ed Martin.

H. H. Spaulding, Hemet, California, has been elected president of the Citrus Belt Hoo-Hoo Club. C. E. Peterson, of Riverside, is vice-president, and A. R. Mills, of San Bernardino, is secretary-treasurer.

Shipments of Philippine Mahogany into the United States started rvith six million feet in 1919, and reached a high of 86 million in 1928.

Thomas Pheneger, Lassen Lumber & Box Company, Susanville, California, has been elected president of the Susanville Hoo-Hoo Club. Arthur Lund is Snark.

A new Hoo-Hoo Club fornia, on November 25, Coast Counties Hoo-Hoo tions of Black Cats from rvere in attendance, and

r,vas initiated at San Jose, Calirvhen the first meeting of the Club No. 89 rvas held. Delegathe entire surrounding territory representatives appeared on the

Weyerhqeuser Soles Compony in Building Reseorch lnstitute

The Weyerhaeuser Sales Company, St. Paul, Minn., lurnber sales firm, l-ras been accepted for membership in the Building Research Institute, Washington, D.C. A. N. Fredrickson, vice-president and manager of the Weyerhaeuser eastern division, Newark, N. J., is the firm's official representative to the Institute.

program. Paul Overend, L. Hubbard rvere on the

Bert Bryan, H. S. Morton and A. program.

The National Lumber Manufacturers Association announces that it has retained the services of Dr. Paul W. Ivey, noted lecturer on selling, and his services as a speaker rvill be available to retail lumber conventions throughout the country.

HERE'SWHATHOWARDSAY&

"We Use o Lorge Quqntity of Detqil Doors. ACE DOOR COMPANYsupplies Us With o Sizeoble Quonlity to Meet Our Rigid Specificotions. The Service is Poromounl, Too."

Everell Howqrd, Purchosing Agent For

ACE DOOR COMPAilY

7360 VARNA,AVENUE NORTH HOTLYWOOD, CALIF. STonley 7-1945

MANUFACTURER OF THE FINEST DOORS IN SOUTHERN CATIFORNIA

GEORGE CLOUGH

LU MB

Quclity lumber products cnd dependcble service will be our definite guide during 1955 eo that we mcy maintcrin good customer relationE in the luture -cs we hcve enioyed during the pcst.

During there dcys of still competition <t euccesslul lumber distributor must hcve the experience qnd lrained personnel to properly service the demcnds oI his customers-cnd the nills he represenis-WE HAVE THAT EXPERIENCE _ OVER THIRTY YEARS in the Wholesole qnd Retcil lumber businegs in Southern Cdlilomic.

1955 will incugurcte the opening ol our 35th year oI service within this industry cnd we pledge our continued effort to oller THE BEST-so thcrt you can decl with ue WITH CONFIDENCE.

When you qre in need ol GOOD LUMBER to replenish your inventory-just ccll

t 06,000 Storts In Ocfober

October housing starts were 106,000, of which only Zffi were public housing. This makes an annual rate of 1,233,000, the highest annual rate since early 1951. Starts in the first 10 months of 1954 reached 1,016,500, nearly 6/o higher than the same period last year. Total new construction in October reached $3.5 billion, up 8% from October 1953, and the $30.8 billion put in place in the first 10 months was higher than the total dollar volume in any 12-months period prior to 1951.

Wholescrle Up

Wholesale prices oi building materials reached an all-time peak in September, up %% from August, and reflecting primarily increases in structural clay products, prepared asphalt roofing and lumber.

Confrqcfors Elect Meskell

John Meskell, Pasadena general contractor, was elected president of the Building Contractors Association of California for 1955 at the recent 31st anniversary congress of the BCAC at the Del Coronado hotel, near San Diego. More than 750 members attended the three-day convention. Meskell is a partner in the Thiesen Company.

First vice-president is Ernani Bernardi, San Fernando; second-vi'ce-president, Harry Griffith, Anaheim; secretary, Frank Yates, Los Angeles, and treasurer, Warren Hanby, San Gabriel.

Proftles , ,. His Heqrr ls Bigger Thon His Bork

Forty-four years ago, Henry Meyer first got sawdust in his hair when he went to work for the old Sunset Lumber Company in Oakland, California. In 1918 he was sent to Los Angeles to manage the Consolidated Lumber Co., a position he held untll 1925, when he returned to Oakland to manage Sunset for the next two years. After a total of 17 years rvith the Jim Tyson enterprises, Henry went into the wholesale business with the W. R. Chamberlain Co., San Francisco.

The year 1933 found Meyer back in the retail business as manager of the Oakland Lumber Company. After 10 years in this capacity, he spent the remaining World War II years with Wholesale Lumber Distributors.

In 1946, he and his son Bob started the Home Lumber and Supply Company in San Leandro as partners. They are going stronger than ever there today.

Henry Meyer is well known for his big bark and bigger heart, says the "Meow," official paper of Oakland Hoo-Hoo Club 39 in its Personality of the Month feature on Mr. Meyer. Last year several children slated to come to Club 39's Christmas party almost didn't make it because they had no shoes to wear. Henry saved the day. The youngsters were sporting brand new shoes as soon as this veteran retail lumberman heard about their plight' And they had a terrific time at the party. "Our hats are off and our hands are out to Henry Meyer," says the "Meow."

-erutlter, EdrA Tr,tdrt Aoa/pl Ud/anf Selaq 4uz

OAK, BEECH, qnd frIAPLE FLOORING

Brodley Unir Wood Block Flooring Higgins lominsted Block Flooring Oqk Threshold qnd Sill Cedqr Closet lining Truck Body Lumber qnd 9okes

6430 Avqlon Blvd. los Angeles 3, Colif.

GATLEHER HARDWOOD WHOtESAtE

Flooring ond Lumber

co.

Lumber Mqnufqcturers Worned

(Continued from Page 14)

of a new color motion picture, "E,ngineered Timber Construction," released by the Timber Engineering Co. Directors of the National Lumber Nlanufacturers Association at their 1954 annual meeting also elected new chairmen for the association's six standing committees, in line rvith a recommendation of NLMA's Policy Committec that the chairmanships be rotated regularly.

L. J. Carr of the Sacramento Box and Lumber Co., Sacramento, Calif., was elected chairman of the Building Codes and Trade Promotion committee, succeeding Earl Houston, vice-president and general sales manager of the Long-Bell Lumber Co., Longvierv, \Mash.

The name of NLN'tA's Forest Conservation committee u'as changed to Forest Management committee and members include Corydon Wagner, Tacoma, Wash., and A. T. Hildman. Camino, Calif. The Committee on Lumber Standards includes S. V. Fu11away, Jr., Portland, Ore., and H. B. Jamison, Fresno, Calif. Hillman Lueddemann, vice-president and general manager of Pope & Talbot, Inc., Portland, Ore., rvas elected chairman of the Foreign Trade committee. George Flanagan, vice-president and manager of the Elk Lumber Co., Medford, Ore. r,vas elected cl.rairman of the Products and Research committee. Other members include Lee Moffett, Stockton, Calif.

It was announced that the 1955 spring meeting of the NLMA board of directors has been tentatively scheduled for May 19-21 at Sea Island, Ga.

Phones: PL 2-3796 TH 0183

SIMPSI|N I]{SULATIilG B(IARII''

For Yesr 'Round Profits-Slock ond Sell

"l'm stoying right here till morning! fhe boss will fire me il I don't come bock with a load ol

REDWOOD

Hommond Production Monoger Tells SCTSA of Kiln Operotions

The November 11 meeting of the Sottthern California Lumber Seasoning Association rvas called to order by I'resident Al Wahl at Rodger Young auditorium in Los Angeles after a delicious top sirloin steak dinner. The main speaker was Frank Richinger, production manager of Hammond Lumber Company, southern division.

It rvas announced that election of olficers rvould be the main business at the next meeting, which'ivas held December 9 at Rodger Young.

Secretary Bob Inglis made a motion at the November meeting that the association elect an executive board ateach general election. It rvould be made up of five members, trvo to be elected by the membership and the other three being the elected ofhcers. The purpose of such board rvould be to act in place of the association u'ith full authority, handling busir-ress affairs, programming and other arrangements. It is believed such a ltoard could relieve the association meetings of time taken up in business discussions lvhich are not of interest nor concern to visitors' Inglis's motion was seconded by Rex Wall and passecl.

llammond's Richinger spoke on "The Relaticinship Betrveen Nfanagement and the Kiln Operator." I)ivisions of his interesting talk included Stacking and Unstacking, A Full Day's \\rork for a Full Day's Pay, Kiln Operation, Shrinkage or Degrade, Production, Transportation, Teamu'ork, and Safety. I{ichinger also pointed out that the kiln operator's responsibility is to oversee and have u'orking control of all lumber to be seasoned from the car rlr truck right on to the mill or dr,y shed. He said oniy in tl.ris u'av call proper handling be given.

Co.

President \\rahl next introduced Rex Wall, o\vner and operator of the Wall Dry Kiln Company, Long Beach. He spoke on "The Problems of the Operator." He describecl the main problems involved in the three types of kilns in the Los Angeles area: the company-o\\'ned kiln that dries only its own lumber, the company-o\vned kiln that has enough capacity to dry its ou'n besides that solicited for drying, and the commercial kiln that dries on a custom basis.

Follo'iving his talk, Mr. Wal1 lecl an interesting and informative discussion that lasted for a full hour.

Those attending the November 11 dinner meeting included Arthur Koehler, consultant; Jim Ray, Nlahoganv Importing Co.; A. C. I\IcKinney and J. H. Van Patten, Van Patten Dry Kiln; Chas. Beckman and Armond Scheiffele, Beckman Lumber Service; Charles Lakeman, E. J. Stanton & Son; Earl Simon, Hammond Lumber Company; Russell Fritchey, Palm Avenue Lumber Co.; Russell Srvift, Tropical & Western Lumber Co.; Herb Geisenheyner, Coast Kiln & Lumber Co.; Harry Robinson, Patten-Blinn Lumber Co.; Paul D. Cherniss, Atlas Lumber Co.; Harry Gray, John Hults, J. L. Moody, Consolidated Lumber Co.. and Gene Leupp, Vern E. Waller, Bill N{eyer and Boli Inglis, Associated Ntolding Co.

Jack Allenby, sales manager for \\ralter Brix Lumller Co., Inc., r'vas in San Francisco during the first rveek of December calling on various Bay area wholesalers.

fhc McGloud River lumber Co' McCloud, Cclif'

New Jobs Will Scienfificolly Arise

(Continued from Page 16) than in 1854, but the labor force is almost nine times larger."

The booklet goes on to show how each new industrial job brings into being non-manufacturing jobs. "Like the growth process in life itself, in which one cell divides tc.r create two, one job leads to another," the booklet says. Each new job created for an industrial worker "brings into being 2.6 additional jobs supplying everyday needs for him and his family."

In a dramatic section entitled "Business Biology," the booklet demonstrates how developments in one field sparvn employment in others. Taking the history of nylon as a case in point, it shows that over and above the 13,000 jobs created in the Du Pont Company by the development of nylon, are thousands of jobs converting, dyeing. finishing, cutting, and molding nylon into its final form. The textile industry has 1@,000 workers in firms making finished products of nylon, and an additional 51,000 in sales. As a leading textile fiber, nylon accounts for many of their jobs. In the hosiery field alone, for example, some 49,000 men and women are engaged in making nylon products.

Glenn Nobmqnns Buy Tilden

Lumber Gompony in Richmond

Mr. and Mrs. Glenn Noltmann have purchased the Tilden Lumber Company, Richmond, Calif. The yard at 1519 Nevin Ave. u'as purchased from E. M. and Marl' Tilden. Nobmann is a native Californian and has been a Bay area. resident 25 years. He became interested in the lumber busi-

\[est Coast Softwoods Idaho Pine Spruce

Douglas Fir Plywood

ness rvhile doing sales lr'ork. Tony Nicholas, who managed the lumberyard for Tilden, will remain in that capacity.

The Tilden Lumber Company was established 35 years ago by E. M. Tilden, Sr., father of the last owner. Thc senior Tilden settled in Point Richmond in 1900.

Superior to lorger Gluorters

C. K. "Ken" Rose, head man of Superior Lumber Sales Company, Sacramento, announces that Superior's main offices n'ere moved to larger quarters in the 926 J Building, Sacramento 14, Novemlrcr 26. Rose stated that the move was necessary due to the need for additional space to increase the staff to better serve the trade.

The phone numl>er u'ill remain HUdson 4-8216, and the teletype is unchanged-S.C. 73.

REGISTERED TRADE MARK

A 4,,,atn t/4p Phrhffr"r, !ilan/t

HARIIW(IOD THAT WEARS LilrE ln|lll

PRESENTED BY "Mlco"

iIAIIOSAilY IilPONTITG GOiIPAilT

O2I SOUTH SPRII{G STREET

Caile Addres "MlC0illP" Telephone TRinity S5l

LOS ANGEIES I4, GAIIF(IRNIA

HALF mlLtlON FOOTAGE of Those Old Coloniql HAR'DWOODS:

BIRCH.BEECH.CHER'RY

GENUINE 'NAHOGANY 'NAPIE.OAK.WAINUT

They lqst forev€r even beoutify with oge

BES|DES, we ore SPECIALISIS in SUGAR PINE UPPERS

one lo four inch thickness -

Brush Industrial Lumber Co.

| 5OO S. Greenwood Avenue, Itllontebello, Cqlifornio RAYmond 3-3301

E. L. Bruce Co. Opens New Worehouse rrl Sonto Clorq

The E. L. Bruce Co. opened a new warehouse at Santa Clara, Calif., October 16 in grand style, complete with a buffet dinner party for customers, employes and their families. The new warehouse was opened to expedite service to E' L. Bruce customers in the San Joaquin and Coast Counties territories, formerly serviced by the E. L. Bruce warehouse in Oakland' Manager of the new Santa Clara warehouse is Ollie Lee, who has been with the Bruce firm for many years, and had formerly covered the San Joaquin and Coast Counties territories. In addition to his managerial capacities, he will continue to call on yards in San Jose and Coast Counties areas. Assistant manager is Dick Foster, now covering the floor

WAREHOUSE-WARilII'NG-Ollie Lee, monoger, cqrves the turkey for Arr Wohl, wirh E. l. Bruce Co., Oqklond. Opposire pogc pholos show completely pollelized worahouse operolion ond front of new Sontq Clcro worehouse'

contracting trade out of the Santa Clara branch, and Bill Nelson makes up the threesome by covering the trade frorn San Francisco south to San Carlos.

WATCH THIS SPACE FOR OUR SPECIAL eililoailcailEilf

Members Enioy rhe 342nd Terrible Twenty TourneY

The 342nd. Terribl-e Twenty tournament rvas held at Red Hill Country Club November 23, with 18 members present. The tournament was most enjoyable: an excellent lunch, a challenging golf course and dinner with the biggest' tenderest prime ribs of beef I ever saw' Woll, with his "outside" cut, just about had the south end of the animal'

Eddie Bauer won the tournament 80-14-&' Woli' 79-12-67, was second. He had his own ticket in the sweepstakes, which he very generously spent for the members at the bar and at dinner, furnishing the sparkling burgundy to George Gartz's great enjoyment. Did you ever see a guy that enjoyed a free drink more?

Last month's prizes at Pebble Beach were lvon by Harry Whittaker (lst) and Karsten Woll (2nd). In the finals of the first six months' Match Play, King had no trouble with Alling (6 & 5) in the upper bracket, and in the lower bracket both Bohnhofi and Huck defaulted, so the winner of the lower bracket in the second six months tournament will have no play-off with a winner of the first six months tournament.

The Christmas party was at Los Angeles, December 3, with a brunch at 10:00 a'm., teeing off at 11:00 a.m. It gets dark early these days. Gartz, Stanton, and Klassen have birthdays December 3. Joe C' Davis was welcomed into the club at this tournament.-H. M. Alling

Johnson Joins John Rudbcrch Firm To Hcrndle Western Whire SPruce

THE PERFECT REDWOOD FINISH !

o Mqde only of heot-treoted pure oils.

o ls FORTIFIED with SRO-lOl to Protect the nqturol beouty of Redwood from deslructive sunroys, roin ond weolher.

o Conloins no rosin.

. Leoves o slrong duroble film which exponds ond controcts without crocking.

o Perfected ofter I O yeors of supplying the best Red' wood Finishes to 1000's of sqtisfied users.

. By the Monufoclurers of Royol Dutch Plostic-Spor.

Order Now-"REDWOOD Finish Fortified." Bbls. 5 Gol. Gcrl. Gluorls Pints

V. E. (Johnny) Johnson, well known Pacific Northwest lumberman, has joined the sales staff of John A' Rudbach & Company, Arcadia, Calif. He started his lumber career back in 1929 in Washington, D'C., when he graduated from school. Since that time he has secured wide experience in both the retail and wholesale levels of the lumber business' Early in 1942, Johnson settled in Eugene, Oregon, and operated his own mill and wholesale distribution business i., Euge.te and Medford. In both cities he was active in civic and industry affairs. He has travelled extensively throughout Washington, Idaho, Oregon and Canada, and is well informed regarding production problems at the mill level.

Johnson has been assigned the southern counties territory and will cover retail dealers in Orange, San Diego, Imperial'

NDEROSA PI N E

High Altitude, Sofi Textured Growth MODERN MOORE DESIGNED DRY KILNS

Manulacturer and Distibutor

PAUL BUNYAN IUMBERCO. SUSANVILLE CALIFOR,NIA

Riverside and San Bernardino counties, as well as the states of Nevada and Arizona for the firm, according to John A. Rudbach. He u'ill detail the new product, Western White Spruce, from Western Canada and its many uses in the trade, of which the Rudbach firm is Southern CalifornizL distributor.

Henry Disston & Sons Opens

New Los Angeles Wqrehouse

The opening of a new warehouse and office in Los Angeles has just been announced by Henry Disston & Sons, Inc., Philadelphia's 114-year-old manufacturer of saws, tools, and alloy steels. Located at 403 East Washington Boulevard, the nerv warehouse will stock a complete line of industrial products for cutting wood and metal. It was established to provide immediate service to the fast-growing industries of California, particularly in the Los Angeles afea.

Disston's new Los Angeles operation is under the supervision of Harold Spurgeon, who has represented Disston for many years in this territory.

Avrqm lumber €ompony Moves

lrs Offices fo [q Conodq

Ted Avram, president of Avram Lumber Company, announces that headquarters for the concern has been moved to lO47 Foothill Boulevard, La Canada, California.

Acording to Mr. Avram, the yard operation will be continued from the Central Manufacturing District location, in order to service the L.C.L. dealer trade. Don Gow, sales manag'er, will maintain headquarters at the La Canada location. The new telephone number there is SYlvan 0-5545.

Foirly Quier on Lqbor Fronf

November was another "peaceful" month for labor relations in the Los Angeles area, indicating that 1954 may turn out to be the best-behaved year since World War II, the Merchants and Manufacturers Association announced in its monthly industrial relations roundup. Strikes took 1702 employes away from their jobs for a total loss of 12,302 man-days of production. This compares to November 1953, when 18,397 employes left rvork f.or 297,752 man-days. There were six strikes in November, in contrast to 14 in November 1953. Five were called by AFL unions, and one bv a CIO union. the M & M said.

RMI & IRUSE IUiIBER (!|l.

WHOTEIIALE - JOBBING

Spcciclizlng in IIItil IIRIED TUTBER

Ponderoso ond Sugor Pine

Gleor Fir and Redwood

912 SHOTWETL ST., SAN FRANCTSCO t0, CAUF. TETEPHONE tilSStON 7-2576

IIATEY BMS.

sAtil t0iltGt

P.O. Box 385

Monufqcturere & Jobbers

Stock crnd Detcril Sosh & Doors

CRE$GEIIT BAY D(l(lN$

Wirh Microline Gore

THE WEST'S FIilEST TLUSH Dt|tlRS

Phones: fexos 0-4831

Ssntq Monica, EXbrook t -3201,

Uholesrle tr

Lrmber Yrrds 0nly

Rcgirtcrcd

Tuurrv lun Lumn Slus (onplltv

.ICATIFORNIA'5 FINEST FIR,''

,IIANUFACTURED BY TRINIIY RIVER IU'YIBER COTIPANY, HOOPA, CAIIF. Wholesole to Lumber Yords OnlY 393T GEARY BLVD. SAN FRANCISCO I8, CALIF.

SKyline 2-2040

Roioh Lumber Co. Increases Fociliries In New locqtion

Windeler Built Tonks Gire Quolity, Economy and Volue

It poy: to excmine ony ofier from oll ongles-whcn you rcod o Windeler Pricc Li3t thcre is no "finc prinl." You ncad cdd norhing lor "exlrss." And sincc we hove no sccond grode lonkt, we hqve no pricc lirt for them. However, you mqy deduct for porlr unwonlcd. A rolid pricc stimuloles conftdence. Invertigotc now if you wsnt to rctl economy cnd volue in quolity tonks for profib.

Richard P. Alexander, general manag'er of Rajah Lumber Company, Los Angeles rvholesale distributors of Redwood and Douglas Fir, announced the first of this month that headquarters for the firm had been moved to larger quarters at 716l Telegrapl-r Road. This move more than doubled the office area and increased the yard and storage facilities to more than four acres of working space. It also expanded the undercover storage area for dry uppers, which the concern furnishes retail dealers in the Southern California market.

In line rvitl-r the expansion program, Phil Kelty remains as general sales manager. Bill Carr will manage inventory control and Paul Kemmerling has been appointed general superintendent. Bill Stover, well known in Southland lumber circles, has joined the sales staff. Velta Keller, president, r,r'ill continue to manage the general offrce and accounting department.

"With the increase of our yard and office facilities, we can now offer a better service to our trade," said Mr' Alexander. "We specialize \n direct mill shipments of Redwood and Douglas Fir, in addition to L.C.L. from yard, to retail dealers and industrial users of these products. Our telephone number, RAymond 3-4505, remains the same."

Ross Beall, Hayfork Lumber Co., San Francisco, spent the first u'eek of December visiting Hayfork's mills in northern California.

Ihey Seem

Archer.Sigler Setting Up Nqtionql Dislribution for New Plosticool

E,arl Conley, president of Coating Laboratories of Tulsa, has announced completion of arrangements with the Archer-Sigler Corporation to act as national sales agents for Plasticool, "the Air Conditioned Paint." Simultaneously, Jack Archer, president of the new distributing cornpany, made known his intention to directly contact all parties interested in handling regional or state distributorships for the new product.

Plasticool, a sun-reflective paint, has recently received national publicity for its surprising performance on such as steel; unfilled fresh wood ; primed steel; sheet aluminum ; aluminum primed asphalt surfaces; gravel coated roofs; asphalt shingle roofs; glass and masonry of all ty-oes.

New Porter-Cqble Power Sow Only $49.50

A powerful Ginch electric hand sarv with several new exclusive features has just been introduced by Porter-Cable to sell for only $49.50. A $5 trade-in is being allowed on any old hand saw during the introductory period. The new model 125 Homemaster Saw has an exclusive kick-proof clutch that eliminates the danger of kickback or bucking in case the blade binds in the material. This prevents injury to the operator, the material, and the motor. Two precision ball bearings on jack-shaft and armature mean longer life and less repairs. A high speed S-ampere motor packs plenty of power to drive the saw through the work at 3300 RPM.

Crestline New Aluminum Door

A nerv aluminum combination door, that can be installed with a screwdriver, is being introduced by The Silcrest Company, first woodwork manufacturer in the United States to make its own aluminum doors. The Crestline Aluminum door is also the first and only reversible aluminum door on the market. Hinges and knobsets can be placed on either side for right or left opening. Completely machined in all standard sizes, the door requires no cutting, sawing or drilling for installation.

The door consists of two screen and two storm inserts, with a kick-plate at the bottom. An adjustable door sweep under the kick-plate assures perfect fit and keeps out dust.

Crestline Aluminum Combination Door is available from the Silcrest Company. Marketing of the unit is being conducted through distributors and dealers. Samples are also available.

C.R.A. lssues'Timber Fostenings'

San Francisco-Information on the holding power of many types of fastenings in Redwood is contained in i,r data sheet entitled "Timber Fastenings" newly issued bv the California Redwood Association, 576 Sacramento St.. San Francisco 11, Calif.

New lnterior Wqll Pqnel Avqilqble in Three Colors

A choice of three decorator colors and a distinctive textured surface are some of the features of Nu-Wood Panel-Tex. new interior wall panel announced recently by the Wood Conversion Company, makers of Nu-Wood insulating board and Balsam-Wool sealed insulation. Selected by the famed Rahr Color Clinic of New York, the Panel-Tex colors are Cactus Green, Almond Brown and Lustre Gray. These colors proved to be the most wanted for residential and commercial interiors, according to a market analysis conducted by Rahr.

Surface of the new Panel-Tex is a luxurigus texture-eyeappealing and rugged-wearing. A latex base coating makes it extra resistant to scuffing. Nu-Wood Panel-Tex is available in 8 and l0-foot lengths; inE',10" and 12" widths. Its wide flange joint makes design combinations possible with Nu-Wood Wide Flange tile. There are four application choices: staples, nails, Adhestik and the Nu-Wood Clip system.

rHow-lo' Booklet on Plonkweld

The "llow to" about wood paneling a room is included in a do-it-yourself booklet'being distributed by United States Plywood Corporation which deals with Plankweld, an easy-to-apply, prefinished room paneling, held to the wall by concealed metal clips. No nails or screws need appear in the surface of the wood.

West Coclst Forest Products Compony Acquires Wirro Fomily Redwood Sfond; Assures Supply for Exponded Operotions

Walter C. Bailey, president of West Coast Forest Products Company, Los Angeles, announced last month that his firm has acquired seventy million feet of old growth Hurnboldt County Redr,l'ood through arrangement with Into Wirta, a member of a pioneer Northern California timber proclucing family. Logging and cutting has started in the Garberville, California, area and rvill continue on a steady 12-month continuous schedule.

According to Bailey, this operation, in addition to the other company mills currently producing in the Cloverdale district, will assure a steady source of fine textured Redwood for the California, Texas, midwest and eastern markets. The winter production schedule will exceed a million feet monthly and, as weather permits, this footage will bc in'creased according to demand.

In line with the expanded operation, Tom Hale of the rvell known lumber family of Eureka, California, has joined the company as production manager. He was raised in the lumber milling industry and has a well-rounded experience

in production and remanufacture. Hale will maintain offices in Cloverdale and rvill have complete charge of logging, sawing and shipping. He is a graduate of the University of California and majored in forestry.

The remanufacturing program for West Coast Forest Products Company n'ill be handled by the Dennis Lumber Company and the Cloverdale Kiln Company. Production capacity presently exceeds 200,000 feet per day. Under the nerv arrangement the West Coast Forest Products Company has control of all production, remanufacture and shipping of the Wirta timber development. On-schedule shipments rvill be made via rail or truck and trailer, whichever method of transportation meets rvith the convenience of the customer.

"We shall continue to specialize in the production of full sawn 6f 4 Redwood for the California, Texas, Nevada and Arizona markets," said Walter Bailey. "Hotl'ever, all

Into WIRTA (left) ond wolrer C. BAIIEY

L a r s e rr r M e r r i I i e I d , I n c .

WDST COAST FOBNST PNOIDUCTS

grades and sizes are currently being produced for the retail dealers," he continued.

In line with the expanded operation, Jack Stahle, formerly in charge of Southern Caliiornia sales for the firm, has been appointed general sales manager and W. R. Bailey has been named legal counsel.

How Lumber looks

(Continued from Page 2) orders 80,787,000 f.eet (4.9/o below production). In the week ended November 13, 113 mills reported production

82,078,000 feet, shipments 74,U7,N0 feet, and orders

73.433.000 feet.

The Southern Pine Association, for 115 mills in the week ended November 27, reported production 15,570,000 feet, shipments I5,079,0m feet (3.I5/o below production), and orders 14,049,000 leet (9.77/o below production). In the week ended November 20, l3l mills reported production

18,794,OW feet, shipments 18,736,000 feet, and orders

16.460.000 feet.

The California Redwood Association, for the month of October, reported production 6,217,0W feet, shipments

62,170,000, and orders 70,185.000 feet.

Fir plywood production in the week ended December 4 rose 22/o from the previous week and orders increased about 75/o. Orders were 37/o above the like 1953 period and production was fr/o above. The Douglas Fii Plywood -Association reported production 93,996,ffil, and orders 90,000,000 feet. In the week ended November 27, production was 76,750,NA, and orders 78.000.000 feet.

Heger Heqds Wood Tqnk Institute

William S. lleger, Jr., vice-president of the George Windeler Co., Ltd., in San Francisco, is now president of the National Wood Tank Institute, according to Fred Windeler, president of the company. Mr. Heger has been associated with the wood tank industry 40 years. He started with the George Windeler Co. in l92l and, became vicepresident in July 7942. In April, 1950, he was elected vicepresident of the National Wood Tank Institute.

He succeeds Charles S. Perry, president of the Baltimore Cooperage, Tank & Tower Co., and president of the National Wood Tank Institute for eight years, who is giving up his duties as president because of his health.

HANS WALL

T&est Wtsltes fisr 1955

"Thls is our 35th year in buslness ond l5lth yeor st this location"

lf it comes from q lree I con furnish it. Coll me collecl fo'r onything. Hordwoods in Cor loods or LCL out of L. A. Don't hesitote to bother me-l wqnt fo be BOTHERED.

3'7 SOUTH ROBERTSOI{ E()UIEVARD TELETYPE: 8EY H n89

WANT ADS

Eate-Position wcnted $2.00 per colunn incb

All oihers, $3.00 per columa iach , Cloring dcrtcr lor copv, Sth qrrd 20tb

RETAIL MANAGER AVAILABLE

25 years' experience in retail lumberyards, Have had complete charge of two large retail operations in Southern California. Experienced all phases of business-including salesmanship and merchandising. Prefer Southern California but would consider good opportunity in Northern CaUfornia coastal area. Best record for ability and reliability. Can furnish excellent references.

Address Box C-2315. Ca'lifornia Lumber Merchant

l0B West 6th St., Room 508, Los Angeles 14, Calif.

POSITION WANTED

Twelve (12) years experience in retail lumber and building materials. Industrious, ambitious young man desires position that ofiers returns for conscientious work. Experience covers yard management, inside and outside sales, collections, purchasing' estimates from blueprints; have done business in small rural areas, and largc metropolitan areas. Prefer town less than 25,000 population. Presently employed; age 33; married; available soon. ,References.

Address Box C-2312, California Lumber Merchant

108 West 6th St., Room 504 Los Angeles 14, Calif.

POSITION WANTED

Married man, steady worker, L2 years experience in retail ancl wholesale lumber and plywood sales. Wants position with reliable company.

Address Box C-2313, California Lumber Merchant 108 West 6th St., Room 509 Los Angeles 14, Calif.

LUMBER SALESMAN WANTED

By well rated wholesale lumber concern with headquarters in Los Angeles, handling imported and domestic hardwoods-also Pacific Coast softwoods. Salary, plus commission, with company car furnished. Should know Los Angeles city and county thoroughly. Our stafr know this advertisement is running. All replies confidential.

Address Box C-2309, California Lumber Merchant 108 West 6th St., Room 50E, Los Angeles 14, Cdif.

SALE.SMAN WANTED

Aggressive young salesman wanted by progressivc Plywood Lumber Company in Orange County. Excellent opportunity compensation for right man. Contact:

Don Weber, Mgr., R. S. Plywood Company 1008 Fuller Street, Santa Ana, California

Phone: Klmberly 2-3595

BUY_SELL-REPAIR_SERVICE

and and

Fork Lifts and Straddle Trucks. Complete shop and field service. Portable Welding, Special Fabrication, Steam Clcaning and Painting. Service Available 7 Days a Week. All work guaranteed.

COMMERCIAL REPAIRS AND SERVICE

1115 North Alameda Street, Compton, Cdif.

Phones: NEwmark l-8269, NEvada 6-4805

FOR S,ALE

Fork Lift-Ross-3 ton, pneumatic tires, 12 ft. lift, $1,975; or Clark3 ton, solid tires, 9 ft. lift. Good condition, $1,250.

Robert Montee Lumber Yard

Sunnymead, California

Phone: Moreno 6926

Norncr of A&ortircr In thi: Dopcrtmrnt uring c bhJ oddrcrr connol bc dtvulgcd. All inquirior ond rrptrl rhould bc oddrcrcd to kcy rhown in fho odvcrllrmonl

REALTOR _ BUSINESS OPPOBTUNITIES BROKER SPECIALISTS IN:

INDUSTRIAL PROPERTIES

LUMBER YARDS

HARDWARE STORES

BUILDING SUPPLY STORES ourt

REALTY Dlvrsl0N

MANAG EM ENT-LI QU I DAT I O N S

410 San Ferncndo Rood, Los Angeles 31, CApitol 619l

HayWald r.o-u.r 63 tnvet$n€nt Go. SINCB 1910

"Gipo" LUMBER HANDLING

* Sorting to Lengths

f Stick for Air-Dry

f Loading & Unloading

f Free 1955 Printed Rates

FOR SALE-MILL

CRANE & CO

5143 Alhambra Ave' Los Angeles 3i2, Calif. CApitol 2-8143

20M mill close to Arcata; pond, 50 ft. burner, electric set and air dogs. Located on state highway and railroad.

Address Box C-2298, California Lumber Merchant 108 West 6th St., Room 508, Los Angeles 14' Calif.

SOUTHERN CALIFORNIA LUMBER YARDS FOR SALE

(A) Located 80 miles from Los Angeles;- One owner 16 ve?{s' Made $63,000 NET in last five years after income taxes and withdrawals by owner (manager). Will require about S125,fr)0 for ground, buildings, invent'ory, eguipment, trucks, etc. - -. - -

(B) Located about 30 miles from Los Alglles; established ov-er ifty yea.s ago; one owner; one location. R. R. lease $282 m-onthly. Imixovemenls' and equipment $45,000; inventory ,about $60'000.

(C) Long established yird in heart of Los Angeles-, with ^spur tialt. Now closed. About an acre with approximately 5'000 sq. ft. of sheds. Good lease at $10 per day. Wonderful central location for week end "Do It Yourself" trade.

TWOHY LUMBER CO.

Lumber yard and sawmill brokers for over forty years. 714 W. OlYmPic Blvd-, Los Angeles 15 PRospect 8746

Your First RESOTUTION for 1955: cAsH lN wirh

CATIFORNIA LU'IIBER TIERCHANT WANT ADS

GOSSITII.HARDTIIG 1UTBER CO.

REDWOOD AND DOUGTAS FIR IU'I'IBER Wholesqle

Phll Gorlln Phonc-Yctlowstone tW77 4

Peaoaah,

Harold Frodsham, president and general manager oi South Bay Lumber Co., Ilawthorne, California, completed an extended trip through Arizona and Nevada the first of this month, calling on dealers throughout that area. While away, he spent the Thanksgiving holiday in Tucson in the southwest sun country.

Howard Libbey, president of Arcata Redwood Co., Arcata, spent the last week of November in the Arcata Lumber Sales Co. offices in San Francisco.

Corinne and Joe Adams, Stanton Lumber Company folks from Los Angeles, spent Thanksgiving holiday in the High Sierra at Downeyville, Calif.

Steve Bielec, one of the head men Company, Puente, California, bagged ing near Beaver, Utah, last month. better than 130 Dounds.

of the Bielec Lumber two deer while huntEach weighed in at

Joe Tardy spent the end of October and the first part of .November in Arizona calling on retail lumber dealers in that area. He plans a trip to Texas within the next few weeks.

Chet King, The Robert Dollar to San Francisco after three weeks Co., recently returned in Oregon on business.

Harry Merlo, sales manager of Rockport Redwood Company, and Bob Turpin, Rockport's Texas man, spent the second week of December visiting the mill at Rockport, California.

Jim Connolly, Santa Ana, Calif., and Fred Thomson, Bloomington, Calif., bagged their quota of game during a hunting trip to the Imperial Valley on the weekend of December 10.

Anne Murray, founder of the Los Angeles Hoo-HooEttes and well known in southern California lumber circles, has joined the staff of Los Angeles Lumber, Inc., according to Harry Whittemore, general manager of the wholesale concern.

Hugh Pessner, owner of West Coast Timber Products Agency, San Francisco, spent the last week of November calling on mill connections in northern California.

Lloyd Webb, softwoods division manager of E. J. Stanton & Son, Inc., Los Angeles, returned last month from an extended trip through northern California on purchasing business.

Rex Warkentine of the Ed Fountain Lumber Co.. returned to Los Angeles fron Detroit, where he bought a new car. lle returned via his old hometown, Hutchinson, Kans., where he enjoyed some pheasant hunting.

ADVERTISER,S INDEX

ltAdvertiting oppecrt in olle.nqle istu€t

A(e Door Compoy .-...-.----.------.-...-.....-.,--.---49

AmedG6 Fo.e5l ProduGti Corp. -.....--------..28

Anericcn Hqdwood Co, --..----...-..--.-.--.-.-'.*

AmeriGon 5irqlkroft Co., The .---.-....-...--.-..34

Anderron Wholerole Lumber Sqler -..--...-. *

Ander:on-Honrm Co. .---......----..,...-..-.--..--...63

Angelur Hordwood Co. .....---.--.-.-.......----.-.. t

Arcolo Redwood Co. ..--..-.----...-.-..--.-..--..-. t

Arrowheod lumber Cmpony --...-.....-.--.----63

Ar:ocicded llolding Co, .-......----....----..--.--.45

Arociqled Plywood Millr, lnc. -....-.-----.--- 5

Atld. Lmbe. Co. .-.-,-.-.--.,-..--..---.----.--.-----... *

Bd(k Pl) rood t Iumber Co. .-.....-...,-...---...t04

Bqter e Co., J. H. -.--..----.-.-...-.......----,---.-*

tlirs E Galet lumber Co. -.--.-...---...-..-.'.52

Elue Dimond Corporolion .--..-..-.-..--.-.-.---.19

Bohnhoft Lcmber Co. ..-.--.-...-.....--..-.-......-*

Eonningtm lunber Co.

lonnell-Wqrd & Knopp .---.-..-.-.--..-.--,.--.-...- t

Eurnr Lumbe. Co. .-......-.----...-....-.-"--.-----..-. I

Coloverqs Cement Co. .--.--.-...-...------....'..--.-35

Colifornlo Lumber 5olcr ..-....-.-.-,---.-.---.----56

Cof ifornio Pmef & Yeneer Co. ---------"-------24

Corlow Co. -.-..----.-...--.-.. *

Cqrr & Co., t. J, .-...-.-..--..-.-......-.-..----..O.F.C.

Lerretl Lumbet Co, --..---.------....---.--..----.-...-41

Long-Bell Lumber Co.

loop Lumber a ,illll Co.

lor Angeler Lvmber, Inc.

L6-Col Lumber Go,

Lmber llilt & Supply

Lumber Soler Co,

ilqcDmqld Co.,

Woll Prodcdr,

Plywood

0enlaa,ah

Byron Armstrong, well known southern California lumberman, has been appointed sales manager and assistant purchasing agent for Monarch Lumber Co., Los Angeles wholesale lumber concern, according to Don Rozell, president of the concern.

Al Nolan, Pacific Lumber Company stallvart, and NIrs. Nolan recently returned to San Francisco after thoroughly enjoying three weeks of sunshine at Phoenix, Arizona'

Cecil Whiteside and Ron Anderson, South Bay Lumber Co., Hawthorne, California, called on retail lumber dealers the first of this month in San Diego and Imperial counties.

Bill McCubbin, the "McCubbin" of Raymer & McCubbin, San Francisco lumber brokers, spent the last week of November on a mill trip through northern California.

lwber Co.. The ---.-...------.-....-...-...-- :|

Pocific Lumber Deoler: 5upPly' ln<. .-...--. *

PqciRc Werlern Iumber Co. -.-.---..-...-.--.-.-i

Pociic Wire Produclr Co. -....----.-.--.-...--.---. I

Pqn Ariqtic Troding Co. ..-.-.-..-----........--.-.. ;

Pqrmco, In(. -.-...-...-..--*

Pouf Bcnyqn Iumber Co.

t. 5. Pltnrood Co.

loioh Lumber Co.

Mayme Sue Peters, secretary-offrce manager, Lerrett Lumber Co., Los Angeles, spent the Thanksgiving holidays visiting friends and relatives in the San Francisco Bay area. She returned to her post at the company's nerv location December 6.

Mengel Eostern Division

The Mengel Company announces the an eastern division located at 33 West York City.

*

fremon & Co., Slephen G. ...--.....-......-..-*

Gqlleher Hordwood Co. -.-.-.-..-.-.-----.,...-..-.51

Gmenls & Greo Lumber Co. ..---------- I

Gorcio fro6c SedlGe, B. R. -...-.--...-.-.--.-*

Gerlinger Corrier Co. .--...--.......--,.----...-.9. 4t

Golden Gqfe Lumber Co. ....-.-.-....-....-------. I

Gor:lin-Hording Lcnber Co. ..-.-...-.-...-..---..63

Greot Boy Lumber tol* --...--.---..-...--.-.----../t4

Grey-ltlonnion Plywood Co. .-..--.-......-.---.--'l

Hofey Bror. .-.-."...-...--.----57

Hotl Co.. Jmer L. ---.----........------..-.---...--.---'t

Hqllino Mqckin Lumber Co., Inc. --..--..-*

Hqnmond Lmber Co. .-...-.-..------.,.-----O.B.C.

Hqnren Wholerolq lumber Corp. .--..--..--. *

Hqrbor Lmber Co. --...-..-.-..------,-.-----------.--47

Hqrbor Ptywood Corp. of Colifornlo.-..--..'|

Horbor Plywood Corp. of 5o. Cqllfqnio 55

Hqrdwood P.oduct: CorP, --...-..-..-..-.-.--.-.-.. *

Hoyfork lmber Co. ---,..-,.-.-..-.-..-....-.-------- |

Hedlund Lmber 9oler, lnt. -------..----.--.-..-.25

Higginr Lrlmber Co., J. E. --...--....-.-........ *

Hill Lumber Co., Rqy ........------..-.-...--.--..-.. *

Hill & lorto. Inc. .-...-.--.-.-----..--.-.---.--.-..40

Hobbr Wdl Lmber Co. .-...-.----..---.----.,----- I

Hogon Wholerole Bldg. l oteriol! Co. ..-*

Hollow Tre ledwood Cmpony,...--..-..-...*

Holner Eureto Lumber Co. ---------------.32, 33

Holmer Lmber Co., Fred C. -....----.-.-..-.. 'r

Hoover Co., A. L. ..-.-.-...--.--....---.--,-.-.-..--*

Hugher Brotherr .---.".----.-...--.-....-....-...-..-... *

Hyrler Compony -..----..--.t5

lnlond Lumber Co. -.-----...--...-..--.-.-..-......---38

lnrulite Co, ..."...-....-..--- I

Johnr-lAoville Corporqlion -...-....-..-.-..-..--.*

Johnron tmber Co., C. D. -...--------.....--,,. *

Jordon Sosh & Door Co.. F. L...------...-..-.-*

l(elley, Albert A. -.-.-.-...--.-....-....-..------..---. *

Kendoll Imber Dirfributorr

Koll

Kopper

L.

establishment of 42nd Street, New

Inc.

Sontq Fe Lumber Co.

Seottle Door Co.

Seccrity Royol Dul(h Pqint Mfg. Co.

Shively, Alm A,

Simmonr Hordwood Lumber Co.

smith. Hetmqn, Whlre Lunber ftlerchanl.---

Smilh Lumber Co., Rolph L.

So-Col Buildlng lloferiols Co., lnc.

Soufh Bqt Lumber Co.

I Soothern Colifornio Lmber 5oler ----........-.3I

Southwert Plywood Corp. -.-...-.-.-..--...--.-...*

Sodhwerlern Podlqnd Cmenl Co. -....-.--..-41

Springf,eld lrtillr Co. .....--...........................60

Siqnton & Sons, E. J. -.----....-...--..-...-..-....27

gtewort Plywood Co., O. W. ----..-....-..-..--* 5lrqble Lumber Co. -...--...-..,..--..---.-.....--....-46

Tocmq Lvmber 5qler, Inc, -...-.-...-.--..--....58 fordy, Joe -..-...-...--..,...-.-6I lorter, Web.ter & John:on, In<. ..---.-----... t loqbe, Roberf L. ..-.-----...---..----..-.--.-.-...--,----* lobin For€rt Produclr -.--..-.-.----,..--.-.-.-,--,--...

IT IA(ES THOUSANDS OF YEARS 79 }UILD UP AN tNcH oRTwo oF TtlE EARTHS SorL, OrcoMPosED VEGFTABLF ANDANIMAL MATTERS PQOVIDE TREES AND Pl-ANTs wt-r'{ FCoD, FORES-rFTPES 'NJURE Tt{rS RIOH,BUT EX.IR,EMELY TFI)N,SoIL COVER AI.IO Se-IBACK FoPEST GaowTH MAFrf YEARS-PRol[ecJYooR €oILS A$D bI?EsT:s AND I{FLP SEEP YoUR SraTeGREEN

LUMBEN

Cclilornic Lumber Sqles. .KElloc 4-1004

Cords Lumber Compcny .........Pledmont 5-8456

Gqnerslon d Green Lunber Co,....KEUog 4-6464

Golden Gote Lunber Co. (Wclaut Creek) ..YEllowstone 4-4416

Gossliu-Hcrdiug Lumber Co, (Wclnut Creek) .YEllowstone 4-8774

Hill 6 Morton, Inc...... .ANdover l-107?

Kelly, Albert A. (Alqmeda).....LAlehurst 2-2?54

Loop Lumber d Milt Compcny (Alamedo) .-... .LAkehurst 3-5550

LUMBER

Anderson-Hqnson ....SUnset l-6178 (Studio City) .STanley 7-{721

Arccla Redwood Co. (1. J. Rec)..WYomiag ll09

Atlcs Lumber Co...... ......TRinity 2326

Bcugh, Ccrl W. (Pcsqdenc) ......BYcn l-6382 SYccmore 6-2525

Bliss 6 Gctes Lumber Co..RAynond 3-1681-3-3454

Btugh Industtial Lunber Co......RAynond 3-330f

Burns Lunber Compcny. .WEbstet 3-5861

Ccrr d Co,, L. I. (W. D. Dunning) PRospect 8843

Chcntlsnd cnd Associqtes, P. W. AXminster 5296

George Clough ..TOpcz l-128I LOscn 8-6659

Consolidqted Lumber Co..........Blchmond 2l4l (Wilmingtoa) ......NE. 6-1881 Wilm. Ter. d-2687

Cooper Wholescle Lunber Co,, W, E...YOrk 8238

Dcltoa 6 Co" 8' W' (Scu Mcrino) ,ramid l-2127

Dcnt 6 Russell, Sclee Co.........ANgelus g-0174

Douover Co., lnc.. ....CBeslview

BUYER'S GUTDE

SAN FRANCISCO

The Long-Bell Lumber Co... Lumber Sqles Co,. ,.EXbrook 2-8696 .VAlencic 5-4970

OAKTAND

- ATAMEDA

tOS ANGETES

McCloud Lumber Co.. ...VEmont 8-4963

Middleton d Beirae Lunber Co, (scntc Anc). .Klmberly 2-4717

MouDt Whitney Lumber Co., Inc....ANgefus 0l7l

Nelson Lumber (Monrovic). .Ef,liott 9-5421

Hqrold A. New-Whole, Lbr. (Pascdenc) .......SYccmore 5-3192

Jqmes Newquigt Lumber Sqles (Pcscdenc) .RYqn l-8{86 SYccmore 5-1340

Olsen-Carpenter Lumber Co. (Beverly Hills) .....BRc&hcw 2-6651

Osgood, Robert S,. .......DUnkirk 2-8278

Pqcific Fir Scles (Pcscdenc)....SYcqnore 6-4328 BYqu l-8103

Pccilic Lumber Co., The ...RYqn l-9321 SYcanore 5-4349

Pcci{ic Forest Products, Inc,....AXmiuter 2-0571

Pccific Western Lumbet Co., ol Cclil., Inc, (Pcscdenc) SYcqmote 6-8969-L.A. Ryqu l-8123 Phipps Compcny, The............BAymoud 3-t019

Rcich Lumber Compcny, Inc.....RAymond 3-4505

E. L. Reitz Co., Oceqn Center Bldg. (Long Bgcch) .....Long Becch 6-9E{?

Essley, D, C. d Son

Euret<t neawooa -Ltmlet Co. (Downey)

Fqirburst Lumber Co. oI Cclil, (Los Argeles Lumbet, Inc.).....MAdison 6-9134

Fisk d Mcson (So. Pcscdenc)....PYrcmid l-1197

Erik Flcmer (Lonq Becch)..L,8. 6-5237; NE. 6-2724

Forest Products Scles Co., (Inglewood) Plecsant 3-ll4l

Freemcn 6 Co., Stephen G. (Bclboq) Hcrbor 2024

Hqllinon Mqckin Lumber Co.. .ANgelus 3-4161

Hcnmoad Lumber CompcDy.......PRospect 7l7I

Hcnsen Wbolescle Lumber Corp. (Studio City) .........STcnley7-7041

Hill G Morton,'Inc...............BRcdshc* 2-lgZS CRestview 6-3164

Hill Lumbar Co., Rcy. ...Pleqsant 3-3221

Hollow Tiee Redwood Co, Long Becch LB 7-n8l NEvcdc 6-4056

Holmgs Eurekc Lumber Co.........MUtucl 9l8l

Hobbs Wcll Lumber Co.... ...CUmber{cnd 3-4902

A. L. Hoover Co, (Sqn Mcrino)......RYcn l-9321 Sycamore 5-4349

Kendcll Lumbsr Dislributors.......PRospect 5341

Lcrsen-MErrilied, Inc............CRestveiw 6-9149

Lcwrence-Philips Lumber Co....BRqdshcw 2-4377

Lerreti Lunber Compcny.........NEmark l-8651

The Loag-Bell Lumber Co. ...DUnkirk 7-1347 Los Angeles Dry Kiln Storcge, Inc.

I.od Angeles Lumber, Inc,.. Los-cai-iunrs b;:..--. ...'

Lumber Mill d Supply Co.

Roy Forest Products Co, (Vcn Nuys) STcte 5-ll4l Rudbach, Joha A. d Co. (Atccdiq). .RYan 1-9033 DOuslcs 7-0888

AIcn A. Shively (Glendcle)....CHcpmcn 5-2083

South Bcy Lumber Co.. ..Osborne 6-2261 (Hcwtborne) ..ORegon 8-4597

southeru cclilornic Lumber scles

Southern Lumber Co,. .......TRinity 0374

Stqndcrd Lumber Co., Inc. (Inglewood) ..ORegon 8-2141

Stanton, E. I. 6 Son..............ADcm 4-9211 Stewart. O. W. Plywood Co. (Norwark)

Tccomq Lumber Sqles, Iac........MAdison 6-683I

Tctdy, foe :. .WEbster 3-0327

Tcrter, Webster d Johnsou, Iuc.....ANgelus 9-7231

Bobert L. Tcube.. ......BRcdshcw 2-8235

Tobin Forest Products (Long Becch) L.8...906-358

Tropiccl d Western Lumber Co.....LOgcn 8-2375

Twin Hcrbors Lumber Co. (C. P. Henry 6 Co.). ..PBospect 6524

Wendling-Nathcn Co.

Uaion Lumber Compony ........TRinity 2282 ........RYcn l-932I

SYqqmore 5-{349

Western Cusion Mill, Inc.........ANgelus 2-4148

ll/eyerhceuser Scles Co.........Rlcbmond 7-0505

HAMMOND LUMBER COMPANY