The California Lumber Merchant - December 1960

Veaf'6 end...

Vearr'o beginminfl ...

The cm,monNh LUMgnR MERCHANT hopes it has served itt n*tait Dealer Subscribers well in the year nowending. ., ' pledges its every efiort to ,u*j thu* better in the corlpetitite months ahead

Beginning in the ]anuary 1, 1961, Issue-'EVERY isstre will be packed solid with Jtems of New Products, New $ales Aids, New Promottonal Helps for YOUR Store, ioun Yard, YOUR immediite needs .

'In additioru EVERY tssue will cany more vital, more pertinent articles and plolos of-self-heln and information in the successful, every-day aonduct of YOUR business

Issue of "ThetrtnRCffm+f'tqrlqe1a-month; twice as good!

Jack Dionne, Publisher

NUTH RICHARDS Crncur.l,rrox

Single Copies, 25 cents;

"Il We Hcld q Son"

If we had a son a son who was trytng to detormine the diroction of hls future, who perhaps wa,s tempted by the gla,mor of a career ln electronlcs, mlsslles, plastlcs, or a similarly overpubllcized fielil wo'd want him to know about the .,opportunitles unllmlted" in wood.

Perha,ps not all the things wo'd tell him could have been told 10 yea,rs ago, or even five. But today there's plenty to tell that's excltlng and lnspiring. As we survey the dynamic, resurgent wood field, we see oven greator, more sweeplng developments to come. Marketing concepts are changlng and the technotogical revolution is grow{ng as our .,catching-up', program ga,thers momentum.

It wlll give us oll a better itl,ea of where we/ro golng if we'll pauso and take stock of where we've been and what we'vo accompllshed ln the recent past. Not only wlll it serve as a, refrosher for anyone with a, son who needs to be told but it could have an lmportant bearlng on our businees planning for the 60's-a new decade of opportunlty.

\ile'd tell our son about wood's great comeba.ck ln school and church constructlon, in kltchen cabinets, toys, offie,e furnlture, TV cabtnets, wa,ll panelinS that many markets lost by lumber ha,ve gone not so much to motals or plastlcs as to other wood-base materlals.

We'd tell htm that particle board, orginally a product of the lndustry's soa,rch for better waste utlliza,tion, has in a felv years taken lts place as a NEW wood industry . that there'll be other slmilar cases as our knowledge of wood chemlstry g:rows.

We'd toll hlrn how lntegratlon is fast changing the lndustry's compledon es mrur&gement flghts consta,ntly rising costs and Increasing' marketlng complexltles wlth thfu big weapon for gleoter efficlency, ecrnomy a,nd a fa,ir profit. We'd tell hirn that the same baslc economic r@sons underlle the many sweeping changes ln materials handling which are replactrg hand labor with mechanized operatlons evorywhere, from log to finlshed product.

W€/at tell hlrn that much valuable wood formerly wasted is now being converted through end and edgo glutng into products w{th a hlgher market value than the original materlal. We'd

A Guest Editorial

tell htrn how wood ls being jotneil w{th other materials wherever it will give the consumer a better buy for hls money-ln plasticfaced panellng, paper-venoer packaging m.aterlals, paper-overlald lumber and plywood.

We'd tell hlm how factory ffnishtng of more and more wood prod.ucts is growlng in volume-not only furniture, but flooring, paneling, siding, sash and doors, kltchen cablnets, bevora,ge cases, numelous others.

We'd tell him that mlllwork and cablnet producers (like furniture people) today are marketing: finlshed doors, windows a,nd cablnets complete w{th hardware, g'Ia"ss and weatherstrtp in consumor ca,rtons{reatlng a wholo new O.E.M. market for products whlch wore formerly applled elsewhere at higher cost.

We'd tell him that more house components as well a,s more complete houses are being factory-fabrlcateal . that tho volume of factory-built housing wlll grow with our natlonal economy and our exploding populatlon.

We'tl tell htm that tlurtrg 1958-59, a, mllllon-dollar program was launched to sell wood, that a 91.3 milllon prog'ram ls under way ln 1960 . . and that lndustry leaders are stud5dng a l0-year "Marketlng Unllmlted" prograrn estimated to cost $12t/2 million per yeer. We'd tell hlm that a National Forest Products Week, deslgned to put more sell behind wood. at the grass roots level, wlll be la,unched in October 1960.

We'd tell hlm that plant modernizatlon and streamlining, and replacement of obsolete ma.chines, equlpment and tools, are growlng trends whlch reflect the inilustry's determination to produce better finished goods more efrciently and economically to meet expandlng demands ahead.

Every one of these htghltghts is a harbinger of the great, unlimlted future challengtng.your son-and you-in the wood field. Yet lt's only the beginntng. What lles ahead wlll stagger the lmaglnatlon.

Indoed, if we had a son . we'd want hlm to know these things about wood before he ventured lnto other fields which today might look greener to the unlnformed.-(by Jack Koellisch, Edltor. \ilood and Wood. Products, February, 1960) (Reprlnted frorh Nattonal Ilardwooil Lumber Assn. "News")

Table of ContentsWillBe Found, onPage 47

Woodwork Institute Seminor Gets Down to Cqses

An all-time record for any Woodwork Institute of California meeting was set on Thursday evening, October 2'1, when 327 millwork operators, lumbermen, architects and interested spectators attended a banquet and millwork seminar at the Sheraton-Palace hotel in San F rancisco.

The October 27 and, 28 San Francisco Seminar opened late in the first day with 5:00 p.m. registration, followed by a two-hour session in the Palace's large exhibit hall, where an exceptionally fine collection of woodwork exhibits vrere on display.

tr'ollowing dinner, WIC President Ellmer Vivian, General Veneer Mfg. Co., opened the "Millwork Seminar" which highlighted the two-day conference.

T'he seminar was chairmanned by Richard De Lacy, Central Mill

Bud Critchfield, the up.andcoming young head of California Wood Products at Santa Rosa. was the moderator of the Danel-and here he is in action!

Wilton Smith of G-P's San Jose branch shows his wares to an architect

Reg Taylor, George Lefler and Erick Ahlbom were The Panel at the Seminar for college students on Friday afternoon

& Cabinet Co., and the program moderator was E. M. "Bud" Critchfield, California Wood Products, Santa Rosa.

Speakers included Aaron Green, AIA, west coast representative for the Frank Lloyd Wright Foundation in San X'rancisco; S. S. Karns, Hollenbeck Bush Planing Mill Co.; Reg Taylor, Taylor Millwork and Stair Co., and O. E, Long, architectural services director for the Institute.

The second and third gentlemen (in the center) are Charles Stauffacher and Dick DeLacy, who was general chairman of the meeting and ably assisted by Charles. The other names were not available

Green, speaking for the architectural profession, expressed the need for closer communications between his profession and the millwork industry, In defining his profession, Green modestly described the architectural profession as the "prime spark of the building industry."

"I think," Green declared, "that if you will look at all these exhibits today, you will see the result of the creative architect."

In commenting: upon the "dignity of his profession," Green noted that despite a tendency for the building industry to take "the easy way out," the architectural profession will continue to fight its "mecha^nistic surroundings" (the erection of "sterile boxes" instead of structures produced from creative architectural design).

In closing, Green paid tribute to the WIC, noting that he felt certain that its members would cooperate in solving the "details of the desigrr."

Wind-up speaker O. E. Long, with obvious reference to a recent trend toward component construction in California, noted that he felt the millwork industry is becoming increasingly important to the architectural profession because it is the "only industry that still encourages variability of desigrr."

orville Samon and Joe Mullin of tie San Francisco offices with a friend

Before inviting open discussion from the record attendance of architects present, WIC President Elmer Vivian pretty well summed up the Institute's position when it comes to specifying and buying millwork:

"Gentlemenr" he ileclared, "I h&ve just one thing to say. To hell with Suarantees-buy quality."

At the Board of Directors meeting on F riday morning, the principal activity of interest was the appointment of George Lefler, former chief draftsmanr for Pacific Manufacturing Co., as WIC's new technical director.

A member of the WIC Technlcal Committee slnce its lnceptlon, Lefler wlll servlce the Northern California, area, whllo O. E. "Nlel" Long wlll move to Los Angeles, where he wlll contlnuo ln the seme cepaclty on a, full-timo basls ln Southern California.

Ozzie Steinbrenner and Stan Gustafson are at least two of these Sacto members but the others got away

Some 55 WIC members attended the noon luncheon and business session for reports of interest to the members regarding tJre activities of WIC and proposed activities for the coming year. This session was adjourned at 2:30 p,m. to permit panel members to assemble for a seminar held for college students from S. F'. State, U. C., Heald Business College, and several other Bay-area institutions.

An unusual and valuable session, a great deal of interest was shown by the students and their instructors. In each case, the schools requested a chalce to participate in future seminars of this type. Panel members included Dr. F red Dickinson, Niel Long, S. S; Karns, Reg Taylor, Erick Ahlbom and George Lefler.

An active two days of business finalized, WIC members, wives

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and guests then treated themselves to a litile ,,fun on the town',a dinner dance and floor show at San tr rancisco's famous Bimbo's 365 Club in the heart of the North Beach entertainment belt.

New AWI Survey Puts 9potlighr On lUlillwork Profit Fqctors

The Architectural Woodwork Institute has completed a detailed member-company survey of 28 factors contributing to millwork profits. The result is tiUed "A Study of F-,actors Affecting profits in Special Millwork Plants.', It has been published in chart form and is available free from the AWI, a trade association of leading architectural millwork plants, with its active members drawn from virtually all parts of the U.S. and Canada.

Early in 1960 members were asked to submit sales, profit and other figures answering'a detailed questionnaire, with the returns being made through an independent C.p.A. firrn which removes all identity. The data, in turn, was analyzed and interpreted by a committee of millmen experienced in problems peculiar to the industry. A high percentag'e of the AWI membership cooperated, and the study is believed to be one of the most accurate and comprehensive ever presented in the millwork field.

In each of the 28 factors covered, the chart gives an upper quartile figure which is half-way between that for the plant at the top and the median point; a lower quartile figure, half-way between the plant at the bottom and the median, arrd the median figure. Rates of profit are shown, as is the ratio between high and low.

It is expected that presentation of the figures in this manner will make the chart equally valuable to larg'e or small plants, and to those where profit figures need bolstering as well as to others reporting a satisfactory net.

The chart shows a median figure of 2.64/o profit on sales for all companies, before Federal income tax, and says: ..This is the yard- stick of success by which all factors were tested."

The upper quartile figure for this factor was i.7/o: the lower quartile figure was 0.4Vo. The commentary accompanying the chart mentions further:

"The percent of profit on sales figure is very low by any standard. I'ortune Magazine gives for all manufacturers last year (1959) a percentage almost exactly that shown in our upper quartile figure. Our median figure is about half that for all industry."

AWI ofreers emphasize that careful analysis of all the 28 fao(Continueil on Page 45)

Morrison Smith of Sacramento, Reg Taylor of the Los Angeles booth, and one unidentified gentleman

Jim Cline of Ernest Ganahl Lumber, Anahelmi Ray Heilik of Gardena; Mrs. Heilik; Mrs, Byron Taylor and Byron of Los Angeles' Taylor Millwork and Stair; Jack Hulse and Harry Pulaski

Whqt They Leorned of HooFHoo "Rouhd-up" Wqsn't All in Books

Nearly 200 "students" attended a "Back-to-School Refresher Course" presided over by School Ma'am Patti White, the evening of October 7, in the El Dorado "Schoolroom" of the Jack Tar hotel in San Francisco.

The official monicker for the event, of course, was the annual San F rancisco Hoo-Hoo Club 9 Roundup, chairmanned by Club I's newly elected prexy Gay Bradt, who did an admirable job as "Principal" of the "Refresher Course" (post-gTaduate Advanced Anatomy).

As usual, the evening Roundup Revue was preceded by a big Roundup Tournament which wa.s run off on the Lakeside course of the San Francisco Olympic Club with the Roundup Perpetual Trophy at stake. Although pressed most of the way by second pw net winner Ray Welch, Jack St. Martin's 54 low net won him triossession of the trophy, formerly held by Lafayette dealer Tom Jacobsen. Sr.

fn third position, behind Welch and his 59 low net, was Santa Cfuz dealer. Bob Butcher (LN 64), followed by Hollis Jones (LN 66) and Richmond retailer Earl Hanway (LN 68).

Progress Lumber's Wendell Scott burned up the course to cop low-gross honors with ?6 strokes, with Bud Miller in second place, just one swing behind him. Walt Hjort captured the special award for the closest to the hole-in-one.

Exercise officially done, the golfers then joined tlte rest of the gang at San F ra.ncisco's fabulous new Jack Tar hotel for a few relaxers and a big evening of fun, roaring at the antics of MC Jimmy Ames, and paying very close attention to the "teachings" of School Ma'am White. Other stars in the "Refresher Course" included the highly popular Dancing Debutantes, songstar Bonnie Perkins and Dick Reinhart's fine big band.

Others in "Principal" Bradt's fine cast of characters included

LEFT PHOTO: The Low-Gross winner was wendell Scott, the head of Progress Lumber Company down the Peninsula.

RIGHT PH0T0: Bob Butcher of the San Lorenzo Lumber Company and his third Low-Net prize

Bruce Jacobsen. Herb Farrell, Vic Roth' Jack Pomeroy and Mack Giles

Carl Travis, Rog Schuyler, "Lefty" Page, Frank Timmers, Howard Mecum and George Silbernagel

Jim Hopkins, Joe Shipman, Jim Lewis, Earl Tatman and Bill Bonnell

Francesca and Her Danclng Debutantes were probably Bill Freeland, Bob Hall, Fank Timmers, Jack Higgins, Ralph never presented to higher soclety Meyer, Len Kupps and Marion ward

Art Milhaupt, Paul Gaboury, (unknown), Ben Ward, Bob Butcher and Helen Pearsall selling tickets

, Tlu; iKWdililffi

Ralph Lamon, Sam witzel and Ticket-Gal Helen still in there doing her stuff

Clarence Swainston, Blll Leonard, Jim McKillop, Chuck Mert Rornson, Jrck Harmon and Jim Dwan, but we don't Porro, Gar Monroe and Holly Hollingsworth know the half-photo or the large head

a name thal has meanf

Sincere

WEilD tI I{G.NAIHAN (OTNPANY

assistant professors Dick Hogan, trcket sales; Harry Hood, finance; Max Cook, entertainment; Hal Mitchell, publicity, Charlie White and Fred Buckley, reception, and John Prime, golf.

This ls Shcping-up As o Good Fighr

Salt Lake City, Dec. 2-In a presentation before the advisory council of the Salt Lake City Chamber of Commerce today, Santa F'e Railway reiterated its intention of maintaining Western Pacific Railroad Company as a separate railroad corporation if the proposed purchase by Santa Fe is approved by the Interstate Commerce Commission.

Robert W. Walker, Los Angeles, general attorney for Santa Fe, declared that Santa Fe's acquisition of the Western Pacific will keep it in competition with Southern Pacific, and result in beneflt to all of the areas served by the two railroads and their connecting carriers. Western Pacific has endorsed Santa Fe's proposal.

"On the other hand, irrespective of claims to tJle contrary, however well-intentioned, is it reasonable to believe in the light of history and self-interest, that the Southern Pacific would continue the Western Pacific as an ag:gressive competitor of itself?" Walker asked.

fn its application to the Interstate Commerce Commission, Santa I'e emphasized that the interest of Western Pacific and Santa Fe shippers served would benefit from the improved service which the two carriers working together will be able to provide in an expanding economy.

In addition to opposing Southern Pacific, the Western Pacific board authorized its management to intervene in behalf of Santa Fe and to actively assist the latter in seeking formal approval of its application.

Walker, in his presentation to. the Salt Lake City Chamber group, declared that railroads, though facing increasing competition from other forms of transporation, are still the prime moversof goods, and as such essential elements of the national economy.

65 Homes on Rarcquet Club Grounds

Many manufacturers who exhibit at the Los Angeles Home F urnishings Mart will be represented in tJre furnishings of the new swank cottages now under construction at the Racquet Club in Palm Springs. The building of 65 small homes on the land owned by the Racquet Club began three months ago. This project is being developed by Robert Morton of Pasadena, John Murchison of Texas, Paul Truesdale of Los Angeles and architect William Cody.

LEFT PHOTo:-and Left to Right are Mike Coonan, Hugh Pessner and the Club President, Gay Bradt, while the impresario standing is Howard Fredrick, the producer of the show.

RIGHT PH0T0: Bob Raymer, Bill John. sonthe guest president who came over from his 0akland Club 39 bailiwick; Jim Rossman, and at least threefourths of Hubbard and Johnson's Bill wrc'!

Perpetual Prosperity Through rhe Dynomic Gonservqtion of Timber

from an Address by Owen R. Cheatham, Chairman, Georgia-Pacific Coraoration ; Presented to the Forum of the Portland Chamber of Commerce National F'orest Products Week Portland, Oregon, October 17, 1960

It is a great honor to have been asked to speak to you here today on the occasion of the first day of National Forest Products Week. And I appreciate it

A future that is planned and managed for growth is the most exciting and rewarding kind. In fact, a future spent in calmly admiring something that has stopped growing is really no future at all.

This is a fact to keep in sharp focus as we discuss the timberlands of America, and the Pacific Northwest and Oregon in par-

Ucular. As you know, the official tree of Oregon-the Douglas Fir- trows rapidly for 70 years then begins to slow down. It slows down even more after 80 and gTows at a snail's pace after 100 until ultimately it quits entirely. But, a whole forest of trees -properly managed, nurtured, and harvested-will never stop growing!

Timber is the only natural resource that continuously replaces itself. To this wonderful fact, let us harness a couple of sciencesfirst, research which steadily enlarges the use of each harvested tree; second, scientlfic forestry which steadily accelerates regrowth. Now we have as close to a guaranteed formula for economlc growth as can be compounded. The formula works particularly well in the Paciflc Northwest, a^nd perhaps better in Western Oregon than anywhere. F'or, in the raw materials which make up the formula, Oregon is richly endowed.

We are richly endowed by nature. Oregon has more than 2OVo of all the saw timber in America. It has adequate fresh water, ideal river and harbor facilities, and ample supplies of low-cost power. But more important yet, Oregon has the finest timber-growing land in the world, capable of ultimately producing an annual growth of over 15 bllllon board feet perpetually. Indeed, with foresighted management, Oregon will have more timfor-more cubic inches of wood fiber-50 years, 100 years hence*and on up-than it has today!

Many fine and nationally known forest products companies are operated in Oregon and the Northwest and are a vital part of the future of this region. Among them: Crown-Zellerbach, Simpson, U.S. Pl5rwood, Weyerhaeuser and dozens of others. This area and the nation can be justly proud of them, and I do not believe you will think me immodest if I add my own company, GeorgiaPacific, to this group.

To play our role in the over-all growth picture to the best of our ability, we shall continue to employ a timber philosophy which will assure continual success. Some people call it perpetual growth; some call it sustained yield. But I would like to coin a new term which seems to more vividly and fully describe the process. I would like to call it "dynamlc consel&tlon."

We should all believe in conservation and we should all practice it. We must be insistent that America's greatest natural resource will not be burned, eroded or dissipated. But neither do we want to see the valuable timberlands wasted through lack of use nor stunted tlrough lack of scientific forest management. So conservation alone isn't an active enough word to describe our mission. Negative conservation eventually destroys its own objective. Dynamic conservation, on the other hand, increases the timber by growing more of lt while getting more out of it as each year goes by. ..

This, too, is the same underlying idea and propelling force that can assure the future growth and success of the whole forestproducts industry. An examination of the facts will disclose that the great potential of Oregon and its timber industries has not yet been realized-that its fulfillment lies in the future

Many basic changes have taken place in the past decade and many are continuing-changes which, while they may be altering the complexion of the sawmill industry as such in Oregon, are serving at the same time to confirrn Oregon as the forest products capital of the world-and thus a center of the timber products industry for the perpetual future.

Pomonq Wins the Georgiq-Pocific Redwood Log

Tho clty of Pomona, Calif., won the 8-ft dla,meter, 20-ft. long, 26-ton "st&r" of the recent "Georgi.a-Paclffc Redwood Roadshow," when the huge Bedwood log was presented to the clty showlng tho best reasons for wantlng lt. It was presented to clt5r ofrcials by Georgla-Pa,clfic Corp. on the occaslon of the recent 1960 Cormty Fair followlng lts 29,000-mlle roadshow tour lnto 43 states and 383 cities, where lt was vlewed and admlred by more tha.n 10,000,000 people ln 18 months.

Virgil Oltver, Jr. (rlght tn top photo), dlstrlct manager of Georgfa-Pa,clfic, represented the corpora.tlon at the ceremonles. Ho is shown wlth Pomona Mayor Arthur Ir. Cox. Also pa.rtlctpatlng were itrohn Carr, dlroctor of ffnance, Stoto of Caltfornia; Fra,nk G. Bonolli, cha.lrman, Board of Supervlsors, Los Angeles County, and F.red C. Froehdo, preeldent, L. A. County Falr Assn.

Preeldent Froehde a,nnounced that the Falr woulil landsc.ape the area &round the gtant log's permanent resting-place and plant two redwood trees lnsldo a rustlc redwood fence, and tleslgnato lt tho "Court of the Redwoods" behlnd the FIne Arts Blilg. In the dodlcatton ceremonloe, Mr. Carr noted the part the lumbor lntlustry plays ln the stete'e @onomy. G-P's "Vlrg" Ollver notod that tho log contolns 6,200 boord feot of lumber-+ufrclent to construct a 5-room house.

There's an old Chinese proverb that goes something like this: "If you want a crop for one year, grow millet. If you want a crop for 50 years, grow trees. If you want a crop for 100 years, grow men." With your permission I would like to amend this bit of ancient wisdom by adding just one more sentence-"If you want a crop forever, g'row men who know how to use and re-grow trees."

Modern forest management has shown us how to gxow as much new timber as we use. Modern industrial genius has shown us how to produce a whole host of products from trees of all ages.

Because of these developments there have been and will continue to be realignments within the industry. As the old segments based entirely upon mature, old-growth, overripe timber decline, other and more profitable segments of the industry emerge. As companies find ways to make newer, better and more products from the growing timber crop, new services, new material requirements, all serve to bring additional strength and diversity and added employment, payrolls and perpetual prosperity to Oregon.

And this is good, for if the facts are examined, this is the only way it can be done.

Elveryone knows that in the case of the entire industry, the mature, old-g:rowth, overripe timber cannot be with us forever. It must be harvested or it will deteriorate and die as the years go along. It must be harvested to make way for new growth

(Conknueil on Page 47)

Don Bult<in and Don Muller, the Hobbs Wall southern California representatives, and Carl Gavotto, San Diego wholesale distributor, attended the big annual Christmas party at Willits, Dec. 9-10.

Ifugo Miller, former assistant salesmanager of Rounds Lumber Company, has been named to a sales post with Cal-pacific Redwood Co. in San F'rancisco, where he'll be working with Frank Billlngs, according to Ted Dea,cy of Arcata.

Stanton Swafford of the pioneer southern California hardwood lumber family, has opened offices at 417 Yia Chica, palos Verdes Estates, to service wholesalers and distributors with direct-mill shipments of imported and domestic hardwoods from the south, the Orient and Europe.

Kurt Grunwa,ld, owner of Western Lumber Company in Daly City, made a sawmill safari through Humboldt county and north through the Medford reg'ion to porfland last month.

W. P. McWhortor, louthern counties sales representative fgr Marquart-Wolfe Lumber Co., Holl5rwood, made a quick trip last month from his Santa Ana base to Dayton, Ohio, to visit his mother.

BlIl MacBeath is happily ( ?) walking the floor (night-walker variety) following the birth of his second son, Robert Edwin bv name, at the Alta Bates hospital in Ber, keley, Nov. 21. Mother Dottie never looked better and "Grandpa" MacBeath's feelin' pretty good about the whole thing, too.

Ken Conway, of the South pasadena

Pnrooro/o

branch of the far-flung Georg'ia-pacific Corp., reports that Ernie Mead and Carl Gavotto of San Diego are both avoiding a golf game with him. When Ken visited San Diego last month, both tumbermen were "unavailable."

Mack Glles of Marinland Lumber Co., San Rafael, made an extensive goose-hunt. ing. oops! wemean mill procurement trip through northern California into Ore, gon last month.

Mabel Askins of the L. A. Hoo-Hoo-Ettes made a Silver Wedding anniversary trip to Honolulu, Nov. 20, and to see a new granddaughter there.

Eric Wagner of the San F rancisco head

office of Del Valle, Kahman & Co., is back on the job after undergoing surgery the latter part of November.

SaIIye Bissell of the Weyerhaeuser Company in L. A., spent her Thanksg"iving "holiday on wheels" at San Miguel Village near Ensenada, Mexico.

Gus Knoph has been named manager of the newly opened Empire PlJ vood warehouse in Santa Clara; the firm also operates a warehouse in Fresno.

Jirn HaIl has completed two separate trips east-flrst, to Indiana to look over the stadium job he supplied and recenily completed at fndiana University, and, second, to New York where he hopes Jas. L. Hall Co. will be supplying another stadium job-and returned to his San Francisco desk.

Carlow

Company, Los Angeles, Calitornia, was reore. sqlte-d.in the person of Jacl Gaalou at the 1960-61 kick 9f. .o! the Morgan Company sales clinics and Dlant tours. neld ln Oshkosh, Wisconsin, october 26 and 27. The cllnid tours-_are part of an eyer-expandlng sales promoilon and aovenisrng program carried on by thls 105-year old mlll- wort( company which manufactuies a comblete line of quallty woodwo.t. Durlng his stay, Jack Ca'rlow saw numorous phas€s-of the Morgan Company operations, includ- llg manutact-urtng, warehouslng, shlpplnf, and the unloue Morgan mercnandtshg system whlch Incorporetes a ,,faittry resemDtance" In each and svery pacl€ge.

There's Something on the "Horizons in Wood" for All of Us

(High spots ln address by Wlllam D. Welsh' publlc relatlons consultant and resldent rnanager' Lake Crescent Division, CrovvnZellerbach Corp., Port Angeles, Wash., a,t ttre Seattle clvlc luncheon for 1960 National Forest Products Week:)

In his address, "Horizons in Wood," Mr. Welsh reviewed the 352 years during which the tree had been "the hallmark of white man's American gsrnmslgg-fhe tree, which is today recogrtized as the most able, productive, renewable wood and chemical factory in all of Nature's treasure house."

He cited the wasteful practices of the earlier years of the nation, "not because man was wasteful or careless but because trees were so plentiful" and their removal was vital to our growing civilization in making room for growing crops and the development of cities.

"F'or more than three hundred years there was cash demand for only the prime ribs of the tree. Almost utter disregard was shown for the soupbones and asparagus which are salvaged and marketed today in a fascinating array of forestry products," he said.

"There's a new breed of forest owners now; with modern concepts of forest use and reproduction. Sixty odd years ago the first American professional forester was gtaduated from a forestry school. Fifty-two years ago the University of Washington was enrolling its flrst forestry student. In 1960 there were 1754 forestry graduates in the United States, and an arnazing total of 15,484 graduates in the past ten years.

"About 18 years ago the Keep Green prog'ram originated in Washington state. Today it has expanded into a Keep America

Lu ncheon Head-Table at Seattle's great NFPweek (1. to r.): William Larson, C. of C.; Tom Nolan, Riverside Lumber Co., Week chairman; Dr. Henry schmitz, U. of Wash.; Walter B. Nettleton, board

Green crusade. For the greatest danger to forestry is carelessness with fire.

"In 7942 the first American tree farm was started in Washington state. Today there are 16,740 registered, flourishing, carefully disciplined tree farms in the United States embracing nearly 52 million acres of productive land.

"There are 243 tree nurseries in the United States. These are operated by the U.S. Forest Service, soil conservation districts, commercial nursery companies and forest products industries. In 1959 these nurseries shipped two-billion, eighty-million, 722,000 seedling trees for planting in United States soil. And this g'oes on year after year. In addition, thousands of acres are reseeded from helicopters, an innovation which began in the Pacific Northwest.

"Lumber has come a long ways from the two-by-scantling days and the ginger-bread furbelows of the old-time carpenter. The multi-colored pamphlets of the lumber and plywood associations and companies reveal beauty and desig:ns possible from their special woods. And while government has been a bit tardy in recoganizing the forest products industries, American citizens have made up for it by selecting wood as their Number One choice as a building material. Most of us live in houses made of wood and enjoy furniture, cabinets artd a Pandora's box of wood additives in a tantalizing: selection of hardwoods, softwoods, plywood and other materials. Last year 1,500,000 homes were built in the United States, most of them of wood.

"Name the tree specie and you'll find its adherents. Alder, Maple, Ash, Madrone, Spruce, Myrtle, the F irs and Cedars, Hemlock, Cottonwood, Walnut, Cherry, Oak, Birch and a host of others. Specify a desire for a special effect in wood and you can have it supplied by lumber, plywood, shingle, cedar shake, hardboard or softboard mills.

"More and more schools are being built in single-story frame construction because architects have discovered wood as a lasting material of great charm and beauty.

"The sheer beauty of wood construction in reverently attractive designs of architecture makes our new churches more serene to the growing numbers of church-goers.

"Important developments in wood research and technology have stepped up lumber from a strictly carpentering material to an engineering marvel. The wedding of lumber bonded together by the tenacity of modern glues and resins has resulted in immense arches and beams. These giant, factory-made wood shapes are being made to span a 300-foot space without the need for posts. Thus the architect has greater flexibility in design because he can specify a wood shape in graceful lines to span great distances in stadiums, factories and other buildings.

"You will flnd plywood, like lumber, manufactured for the beauty of paneling'or the pick-and-shovel jobs of sheathing, concrete form work, sub-flooring and many other construction uses.

"Wood products ? They're universal, boundless. They're everywhere. A pageantry of paper products containing, protecting, proclaiming and explaining their contents: ice cream, potatoes, butter' margarine, milk and cream, f,Iet mignons and g:round round. tr'resh, frozen, dried, cooked and preserved foods. Bread, buns, beans and brook trout. Pizza pies, TV dinners and lobster tails. Name ityou'll flnd it packaged in paper, a forest product. The dainty paper

chairman of l{ettleton Lumber Co.

WAYI{E C. ERVII{E Sales & Service

DECETIiBER t5, t950

hanky, the husky multi-wall bags capable of holding 100 pounds of cement. Charcoal for the cook-out. A husky rowing shell. A bowling lane. A gymnasium floor. Newspapers, magazines. The sheer glory of the Christmas tree. Kodak film, tire cord, explosives, the bewitching elegance of feminine garments."

Welsh went on to outline the marvels in the field of silvachemicals, how dedicated laboratory technicians are constantly bringing forth new discoveries and improvements; how they are carrying their researches from pilot plants into the field and into great chemical and industrial plants to add to the growing volume of by-products from forest-products wastes to enrich the economy of the nation and to provide new jobs and added opportunities.

people, places and producfs . . .

Porter-Ca,ble Acquisition Approved

Syracuse, N. Y.-An agleement by Rockwell Manufacturing Company of Pittsburgh, Pa., to acquire the assets of the PorterCable Machine Company was completed December 5 following approval of Porter-Cable stockholders at a meeting here. PorterCable is one of the nation's leading manufacturers of portable electric power tools, and Rockwell is known for its complete line of stationary power tools for industry, schools and the home workshop. Porter-Cable will operate as a wholly-owned subsidiary of Rockwell. According to industry sources, the future of the 50-yearold portable power tool fleld is excellent. Industry sales have increased from $60 million in 1946 to more than 9175 million this year. The flight to the suburbs has created a horde of home craftsmen. The suburban workshop disciple, the do-it-yourselfer, has accounted for perhaps half the industry's total volume. The steady rising cost of labor has priced the professional craftsman out of many markets. Each time wages increase, more do-it-yourself recrrrits converg'e on hardware dealers. And harried business owners seeking to level costs, are turning increasingly to power tools to replace costly hand labor. The school tool market is also burgeoning. Record school-construction outlays, plus increasing emphasis on vocational training, will produce prime sales targets in years to come.

Salee of Marllte Panels Reported Vp 28/o

During a year in which fewer new home starts and a general tightening of the remodeling market forced many building materials manufacturers to curtail operations, the sales of wall and ceiling panels through lumber and building material dealers increased a record 28/6, accotding to V. R. Marsh, Marsh Wall Products, Inc., subsidiary of Masonite Corporation. "We have founC that the aggressive lumber dealer is becoming more conscious of good profit items with outstanding customer appeal, such as Marlite, and places special sales efforts on these products. This selective sales approach has proved extremely successful for many of our dealers, who have developed volume sales in both the residential and commercial fields," Marsh said. Division sales managers who attended the three-day meeting included E. C. Crampton, Westerrr division, Los Ang'eles.

\ilestern Pino Assoclatlon to New Ad Agency

The Western Pine Association announces the appointment of McCann-Erickson, fnc., to handle the association's complete advertising and public relations progra"rn beginning January 1, 1961. Leo W. Beckstrom is promotion manag'er for Western Pine. Directing all agency services will be R. A. Brown, account executive in Portland. Brown has coordinated advertising for Georgia-Pacific CorToration during the three years that McCann has directed that firm's account. Beckstrom said the association has plans for greater emphasis on new product development, development of new application methods and more aggressive promotion in coming months.

Diamond Natlonal

Reports Sales Increa,se

Increased sales of Dianond National Corporation, which reached a record high of $228,766,000 in 1959, plus greater efficiency and economies in sales and manufacturing divisions, were responsible for the 9/6 increase in net income over 1958 according to the company's annual report. Combined sales for Diamond National and its unconsolidated affiliates and subsidiaries approximated g2b0 million.

McClellan Nomlnated to Head L. A. Chamber

Harold C. Mcclellar, prominent Southland business and civic leader and president of the Old Colony Paint and Chemical Co., has been nominated president of the Los Angeles Chamber of Commerce for 1961. The Chamber's annual election will be held January 12. fncumbent Chamber directors nominated to serve again during 1960 include Wayne F. Mullin.

long-Bell Division Compleles Weed, Voughn, fUlodernizotion

Mod€rniza,tion of Ilrternational Paper Company's plywood plant at Weed, California, has increased production of two new specialty plywoods-knotty cedar and knotty pine. These products are in addition to the regular pine and frr plywood produeed at the Long-Bell Division pllrwood plant.

The plywood building was enlarged with a 44,000-square-foot l-shaped addition. New machinery installed includes a wide-belt double-deck sander, which sands both tops and bottoms of plywood panels simultaneously. Veneer drJnng capacity was almost doubled with the installation of a new 17section five-line dryer.

Other machines include a 20-opening hot press, g:lue spreaders, four automatic green chain off-bearers, veneer joint taper (joints and tapes sections in one operation), an eight-drum samder, and a core-veneer cutting machine.

Three veneer-patching machines speed

production. In the panel department, a skinner saw trims plywood panel lengths and ends with automotic stacking of the trimmed panels. Also, three peeler-log steam chambers were constructed for a total of six chambers.

OI{E 1|O||R FIRE RESISTAl{T GYPSUTI WALTBOARD

Now, with Blue Diamond /8" Fire Halt specinl core wallboard, applicator craftsmen have a ffne handling and ffnishing gypsum wallboard with a one hour fire resistioe ruting.

Fire Halt may be used in institutional, commercial, industrial, apartment and home conshuction-wherever high quality interiors combining great strengfh with increased fire resi.sta.nce are desired or required by building codes.

Blue Diamond s Fire Halt data sheet will be sent you on request. It gives full information on how to use Fire Halt in one hour walls, partitions and ceilings, in accordance with Underwriters' Laboratories' ffre resistive rating requirements.

International Paper Company's integrat- ed lumber and plywood operation at Vaughn, Oregon, is currently in a nearmillion dollar modernization progIam, desigrred to increase efrciency and production. Much modernization work was recently completed in the sawmill with a resultant production capacity boost to 200,000 board feet daily. "New automatic equipment additions make possible better sawlog recovery and utilization," said Vaughn General Manager Henry G. Reents.

An eight-foot pony band mill has been installed. The pony rig will cut smaller logs rtp to 24 feet in length, supplementing the big head rig's production. Other new sawmill machinery includes eight-foot and fourfoot edgers, an eight-foot resaw, and a 28foot trimmer.

The plant modernization combines this new equipment with the barker and chipper already installed. "The modernized sawmill can now efficiently handle and produce timbers to 40 feet in length and 30 inches square," Reents reported.

Another enlargement has taken place in lumber handling, with construction of two additional lumber drying kilns. The Vaughn mill now has ten dry ,kilns.

Projected plpvood plant improvements this year include increasing capacity of two veneer dryers. A total of nine sections to be added make 20 sections for each dryer.

A recent realignment of four veneer patchers completed the flrst step on the plywood modernization schedule. Less handling and reduction of veneer breakage, plus improvement of working conditions, were achieved. A conveyor was installed to feed finished veneer sheets from all four patching machines to one off-bearer.

A new electronic edge gluer and joiner began production recently. The machine glues veneer sections into wider sheets prior to their lay-up and pressing into plywood panels.

Additions in the Vaughn pl5rwood plant also include a new speed sander finished panel patchline, and semi-automatic offbearing equipment on the green chain.

Cobinet Monufocturers Instoll New Officers

The Garden Room of Los Angeles' statler Hilton hotel was the scene last month of the installation of ofncers for the Southern California Association of Cabinet Manufacturers, headed by Richard Ruhoff (right) of B and B Cabinet Shop, Culver City. Sharing the spotlight with Ruhoff were Joe De Marco. De Marco Cabinet Manufacturing Co., elected vice-president, and Richard coombs, Sturdee Manufacturing Co., treasurer, both of Los Angelrs.

Directors installed at the meeting are William McConnell, Robert Worth, Frank Anderson, F, A. Clark, Pete Paldino and Earl Hardin.

San Bernardino-Riverside chapter officers officially inducted into office at the dinner-dance afiair were Gordon Crafts, president; Roy Whitehead, vice-president, and Lewis Fletcher. treasurer.

Leading the orange chapter are Charles Haupert, president; Jerry Warde, vice-president, and A. M. Rambo, treasurer.

Frank Daluiso (left, in the photo) is executlve sectetary ot the association.

Visforious Bqckwoods Condidate In Wcrshington Aheod of Kennedy

Washington, D.C., December 7, 1960-An inaugural train carry- ing Douglas Fir, a victorious backwoods candidate from Spring- field, Oregon, will arrive at Washington's Georgetown railroad station, December 8, at 10:30 a.m. en route to the White House.

The victorious candidate will be welcomed by officials of the present Administration and the District Government. He will rest in Georgetown for several hours before proceeding to the President's Park to prepare for his December 23 inauguration, almost a month ahead of President-elect Kennedy.

Mr. F ir, recently elected to the office of America's National Christmas Tree for 1960, is a 60-foot specimen selected from tlre extensive Oregon forest reserves of the Georgia-Pacific Corporation, one of the largest growers and developers of America's timber resources.

Mr. Fir has been in preparation for this opportunity for the past 50 years. Late last month he began his coast-to-coast inaugural journey to Washington from Springfield after farewell ceremonies attended by local ofrcials and prominent citizens of Oregon. Representatives of the U.S. Park Service were also on hand to assure that all privileges befitting his high ofEce were extended to Mr. Fir and especially to supervise his careful wrapping in burlap "to preserve his natural qualifications" as Oregon's Christmas gift to the country.

Dressed appropriately for the occasion; Mr. Fir will be inducted into office on December 23 by President Eisenhower in one of the latter's last official acts of his eight-year Administration, the opening of the national capital's annual Christmas Pageant of Peace.

Even before Mr. Fir left home, several possible successors in office were selected as presidential timber from a number of seedlings and planted in the Georg'ia-Pacific timber reserves in line with the company's "perpetual-yield" practices. They wiU be g'iven the same scientific care by those experts who ministered to the upbringing of this Douglas Fir and aided the tall Oregonian in his successful recent campaigrr.

Oregon political pundits are already predicting that one of these young seedlings may find himself making the same inaugural journey to Washington when a contemporary of President-elect Kennedy's newborn son is preparing to occupy the White House.

Streoler Appoinis

Don Frerkson lo North Streater Store Fixtures, Salinas, Califoraia, announces ttre appointment of Don Frerkson (above) as store-planning engineer serving hardware, sporting goods, lumber and building materials retailers in the Bay area and Northern California.

Frerkson's 18 years of experience in all phases of the hardware and building supplies fields makes him especially qualified to work with dealers in modernizing their stores, it was sa,id. For three years he was partner and manager of his Stockton, California. hardware store before joining the Cambridge Hardware Company in Palo Alto, where he served in management positions for eight years. Prior to this, he gained valuable experience in product display and merchandising as store-planning engineer f or Baker - Hamilton Company, a large Northern California jobber. F'rerkson's knowledge of display fixtures stems from his earlier association as partner in a California fixture firm.

In his new position he will represent a newly designed fixture line recently developed by Streater Store Fixtures. Inc. Streater's western division factory and sales office are located in Salinas. The compa^ny also maintains a district office at Montebello. California.

Beverly Hllls Company Named

Appointment of Elliot Evans Co., 400 So. Beverly Drive, Beverly Hills, as Western States representative for National Leasing Co. of Chicago, one of the largest and most active leasing organizations in the world, is announced from Chicago. Another facet of National Leasing service is the "sale and lease-back" prog'ram where complete assets are purchased and then leased back. Still another service which promises to become widely used is a leasing prog"am for manufacturers whose products can be leased directly to consumers through sales representatives, without the need for conditional sales contracts.

Now that the big election is behind us and the passions and prejudices of that campaign have passed away, looks like this would be a good time to tell some of my pet election stories. So here goes:

Back in the mountat,: .i wJ", vi.ginia two farmers driving in opposite directions met on election day. One of them allowed as how he was on his way to town to vote for President. His friend wanted to know who he was going to vote for. Said he: "Well, I'll tell you. I think Bryan's done all right-I don't see no use to change."

**{<

A neighbor group gathered in the corner store on election

INTANI) tUMBIR COMPANY

Main Office: COLTON - TRinity 7-2001

LOS ANGELES Branch officef95 S. Beverly Dr. (Suite 416), Beverly Hills BRadshaw 2-737L

SAN DIEGO Branch office-GRidlev

JACK DIONNE

night to talk politics. One of them reported that in the morning the Democrats had offered him a dollar for his vote. Then in the afternoon, the Republicans offered him two dollars. "How did you vote?" someone asked. "I voted Democrat," he said. "They was the least corrupt."

t<**

The political speaker was castigating his opponent. "Some good and wise men will probably vote for him," he said finally, "but the good who do so are not wise, and the wise who do so are not good."

This politician had been beaten in the primaries, but was making a speech against his recent opponent. That gentleman rose in the audience and asked: "Did you, or did you not, make the announcement before the primary election that you would vote even for a yellow dog if he were the duly nominated candidate of the party? Yet here you are breaking your promise." Replied the other: "I did say that I would vote even for a yellow dog were he the duly nominated candidate of this party, but lower than that, please God, they'll never drag me !"

Mack Sennett died trrJ otri", iy. Hu was a warm personal friend of this writer for many years, and we told stories to one another on many occasions. The following was one of Mr. Sennett's favorites. He was a Catholic. which made it seem all the funnier to him:

A man running for alderman in New york City learned that his enemies were putting out a whispering campaign against him. In a heavily Catholic area the story was that he hated Irish Catholics. So on Saturday night when they held a big pow-wow and all the candidates got a chance to speak, this man rose and said:

"f want to nail that lie they are telling on me that I hate Irish Catholics. It's a lie. I don't hate Irish Catholics. I love Irish Catholics. It's those blankety-blank Roman Catholics that I hate !"

Mr. Sennett's baritone voice roared loudlv when he told that one. ,< * ,<

Parson Zeke Swinney, of rural Mississippi, was expounding the doctrines of Democracy to a group of admiring friends. He said: "De hist'ry of de Republican Party ain't no secret. You kin trace hit down th'oo de Scripchah. In de Scripchah dey called dem 'Publicans and Sinnuhs.' Today

rOR

e

,NAKE THE

we has de same folks wid us. But dey ben th'oo reincarnashun. An' sense dey ben reincarnated we calls dem RePublicans,'stead of jest Publicans. Dass all de changes dey is, an' dey's jest de same sinnuhs dey allus wLrz."

*{.t<

Coke Stevenson, former Governor of Texas and-one of the most interesting politicians the State ever produced, was adept at telling effective stories to illustrate his remarks. In one campaign his opposiion was pushing him hard, and in a speech on the subject, Coke told the following great story:

A man going through ttte woods met a country boy with a big string of squirrels and no gun. Asked how he killed them, the boy said he threw rocks. The man said he would sure like to see that kind of throwing. So they hunted up a squirrel, the boy pulled a rock from his pocket and, throwing left-handed, brought down the squirrel on the first throw.

The man was full of admiration, and said, "Son, you'd make a great southpaw pitcher in baseball."

The boy said, "But I'm not lefthanded." The man re-

minded him that he had just killed a squirrel with a lefthand throw, and wanted an explanation.

Said the boy: "Because when I throw with my right hand I tear them to pieces."

And, said Mr. Stevenson, if these folks don't stop picking on me, I'm going to start throwing right-handed !

And we will close with the old story about the new office-seeker stopping a newspaper reporter and asking: "What do people say about my candidacy?" The reporter said: "They don't say anything-just laugh."

Now 4,600,000 U.S. Firms

The number of operating businesses in the United States at the beginning of 1959 rtached 4.6 million, the U.S. Departmentbf Commerce reports. During 1958, the net addition of 55,000 firms, or l1/4 percent, about equaled the small gains that have characterized recent years.

- Wholesale trade and contract construction firms each increased about 2 percent in number. During 1958, 41 1,000 concerns were newly established and 356,000 firms discontinued business; in addition, 372,ffi0 going concerns were sold, reorganized or otherwise acquired by new owners.

SUGAR & WESTERN PINE AGENCY,INC.

PINE _ PONDEROSA PINE

WHITE FIR

DOUGI-AS FIR _ CEDAR

Kiln-dried Pine & Fir Mouldings, lineol or Cut-to-length, cleor or iointed

"Bo" Ahrens-Hugh Rosocen-Jerry Griffin

Large diversifted stocks of foreign and domestic hardwoods-our yard.

o Prompt delivery by our trucks

o Immediate service on "will calls"

o Complete milling facilities

o New, modern dry kilns

o Competitirnely priced

Centrol Golifornio Dry Kiln Club Meets ot Dorris Plont, Sqcromento

The trfth regular meeting of the Central California Dry Kiln Club for 1960 was held September g at the Dorris Lumber and Moulding Company, Sacramento. After registration at the company ofrce, members inspected the lumber yard, kilns, storage facility and the remanufacturing operations.

Of particular interest was the end-gluing of short stock to make fuU length moulding strips. A cold-setting polyvinyl glue is being used. Another machine that was ngw to many of the men was a Mattison straight-line rip-saw. This saw is relatively new and has proved very efrective in ripping high-grade stock to widths. A shopmade rip guide is used to "joint" one edg:e and rip stock to specific widths.

Everyone was impressed with the paved yard and work areas. Several men surmised that their respective yards so paved years ago would long since have paid for the paving in increased production and less equipment maintenance.

T'he club enjoyed a fine lunch at the Square Deal Cafe as guests of the Dorris Lumber and Moulding Company. A business meeting and technical meeting were held after the tunch.

Buslrress Meetlng

President Joe l{ughes of the Hughes Bros. Lumber Company called the meeting to order at 1:30 p.m. Past Secretary-Treasurer, Dr. Ellwood, read the minutes of the July 16 meeting held at the American Forest Products Corporation, North F ork. president Hughes requested that members who wish to hold a meeting extend aJr invitation (even tentative) to facilitate planning a schedule of future meetings.

Doc Grubb asked to have the November meeting at the Scott Lumber Company, Burney, be rescheduled for March. Charles Smith, F'luor Products Cotporation, and Bob Keeling of the U.S. Plywood Company extended invitations to hold meetings at their respective plants. Schedule of meetings is:

Ja^nuary: U.S. Pl5rwood Corporation, Anderson, California; March: Scott Lumber Company, Burney, California; May: Annual meeting of Western Dry Kiln Clubs, Medford, Oregon.

President Hughes expressed a concern about the participation of management in kiln club meetings. Ma^ny of the improvements in kiln drying that are discussed at meetings call for management cooperation and approval. Hughes recommended an endeavor to have more men from management participate.

Tochnlcal Meottng

Dr. Eric Ellwood of the California f,'orest Products Laboratory was moderator of a panel discussion on "F'actors That Influence Uniformity of Moisture Content of Kiln Dried Lumber."

Bud Kinney of Western Dry Kiln Company described the need for sorting lumber into homogeneous kiln charg:es, and the difficulties a custom kiln operator sometimes has. Poor control of the uniformity of lumber going into a kiln is often expensive of kiln time and uniformity of final moisture content.

Jacobsen ofrered the suggestion that lumber from difrerent timber sources varies in drying rate. Heavy, fast-grown, low-elevation ponderosa pine, for instance, is much more difficult to kiln dry than ponderosa pine sawed from slower g:rown, high elevation timber.

C. C. Brown, manager of Harbor Kiln Company, Oakland, returrning to the lumber industry after four years of university training, talked about "temperature sensitive" and ,'humidity sensitive" lumber, which must be considered in kiln drying. Redwood was cited as a wood that wiu collapse when subJected to high kiln temperatures, and flat-grained Douglas-fir, a wood that will surface check if subjected to low humidities.

President Hughes closed the meeting at 4:00 p.m. to adJourn to the State F'air as guests of the Setzer F'orest Products Company, Sacramento.

Respectfully submitted, Harvey H. Smith, Secretary-Treasurer Central California Dry Kiln Club.

Those attending included:

Dlug Skfimager, American Forest Products Corp., North Fork, Calif.; Cleve Norris and F. Ream, Beaver tumber Company, San Leandro, Calif.; Emos M. Duart, Blagen Lumber Company, White Plnes, Calif.; Robert Cyr and Bart coldbar, Dorris Moulding & Lumber Co., Sacramento, Calif.; W. W. Xesler, Electric Dry Kiln & Lumber Co., Stockton, Calif.; Lloyd Lerum and Charles M. Smith, Fluor Products Co,, Santa Rosa. Calif.: Paul A. Loris. clenco Forest Products, Elk Creek, Calif.; Rob Bierwith and Coy Brown, Harbor Kiln Co.: Alameda, Calif.; Joe Hughes, Monty Lang and Thomas Wheeler, Hughes Bros,. Foresthill. Calif.; Willard C. Bean and John E, Silva, Hudson Lumber Co., San Leandro, Calif.; Bert H. Butler and Wilbu. Preston, lvory Pine Co., Dinuba, Calif.; Meil S. Kennedy,'ostroil Lumber Co., Marysville, Calif.; Harvey H. Smith, Pacific Southwest Forest & Rance ExDeriment Station, Berkeley, Calif.; Clark Bowden, Red Bluff Moulding, Red 81uff, Calif.; Ftavel D. Grubb, Scott Lumber Co., Burney, Calif.; C, R. Belforte and Eill Thexton. Setzer Forest Products, Sacramento, Calif.; Ray Hampson, Francis Hargedine, James W: Jacobsen and J. F. McAlister, Ralph L. Smith Lumber Co., Wildwood, Calif.: Ray Brown and Henry J. Meyer, Stockton Box Co., Foresthill, Calif.; Eric L. Ellwdod, U. C. Fbrest Products Labbb tory, Richmond, Calif.; Roy S, Bradshaw, L. B. Hodgkins and E. R. Keelins, U. S, Plywood, Anderson, Calif.i Bud Kinney, Western Dry Kiln Co.,oakland, Calif., and Thomas C. Black: wood, Western Pine Association, Portland, oreson.

LU A,TB E R C OftT PAN Y

Thrifiy

There's No Stopping Phoenix

The best a,nalysls of Arizona business condltlons yet seen ls put out by the Valley National Bank in Phoenix, entitled "Arizona Progress"-May issue. L958 buildnrg permits in Phoenix area totaled $109,950,3?2. Last year, the total was $12?,594,679 (single-family resldences only, in both ca,ses).

Dollar value last yea,r ol all firpes of builtling permlts was nearly $250 million.

Form Wesf Goost Porticleboord Assn.

Formation of the West Coast Particleboard Association is announced by William F. Forrest, newly elected president of the organization, and president of Pacific Plywood Co. of Dillard, Oregon.

Principal purpose of the association, Forrest said, is to set up standards for manufacturing of particleboard and thereby assure the continued growth of this important West Coast industrv.

Charter members of the new association are Brownsville Particleboard, f nc., Brownsville, Ore.; Pacific Plywood Co., Pacqua Division, Dillard, Ore.; Willamette Fiber & Chipboard, Inc., Sweet llome, Ore.; and Haskins Wood Products, Oregon Ltd., Swisshome.

The association, officially formed May 13, meeting adopted an association standard for layment grade particleboard. Forrest said the based on years of field usage and laboratory ticleboard underlayment products.

at the same floor understandard is tests of par-

In addition, the group adopted a certified grade stamping program which will identify the product and assure the buyer of a quality product, when bearing the association stamp, Forrest said.

Steps are being taken to secure a responsible independent testing agency to administer the quality certification program for the various grades established. Standards will be set up for other grades being manufactured.

The associationn at the present time, is seeking an executive director who will be employed for full time duties with the association.

Charter members of the association represent a total annual particleboard production capacity in excess of 200 million square feet (3/8 inch basis). Other West Coast particleboard manufacturers will be urged to join the association.

Forrest said leaders of West Coast Particleboard As-

sociation will continue their very active support of the National Particleboard Association.

Forrest said, "The West Coast Particleboard members have been able to maintain a uniform high quality of production due to the inherent superior characteristics of Douglas Fir; and, therefore, make it advisable to promote the advantages of particleboard manufactured by members of this group." Just

TERN LUMBER COMPANY

lod of Ancient Rome

Oh, the Roman was a rogue, He arat was, you bettum; He ran his automobilus And smoked his cigarettum. He wore a diamond studibus And elegant cravattum, A maxima cum laude shirt, And such a stylish hattum.

-Thomas Y. Ybarra.

The Democrqcy of the Deod

Not lnsulting

"I wouldn't insult you by saying that you were large," cooed a woman to a portly friend. "I'd simply say that whether you are coming or going, sideways or revolving, you look the same."

Work

Work is the foundation of all prosperity. Work is the fount of all business. Work is the part of genius. Work is the salt that gives life its savor. Work laid the foundations of every fortune in the world. Fools hate work; wise men love it. Work is represented in every loaf of bread that comes from the oven, in every train that crosses the continent, in every newspaper that comes from the press. Work is the mother of democracy.

ceases to be wise, and the song of the poet is silent. Dives relinquishes his millions and Lazarus his rags. personol

The poor man is as rich as the richest, and the rich man

One man was buying some meat in the butcher shop rs as poor as tne pauper' I ne creqrtor loses nrs usury' anq when another entered "in a great hurry and rudely in'- the debtor is acquited of his obligation. There the proud man surrenders liis dignities, the politician his honors, the *:H*:1^ -^*^ r^ , "r.rrve me some oog meat. ourcK." ne saro to tne Dutcner. worloung nrs preasures, tne lnvallq neeqs no pnysrcran, anq ,TrL^_ +,,--:ra +a +L the laborlr ,"s^ts fro* unrequited toil. '' s's Then turning to the other customer: "I hope you don't

*1?t$.?t",':lllT*"ilut'.n" other, acidry. ,,Not ir you,re that wrongs or tlme are reoresseo. rnJustrce rs exprateq, tne irony of Fate is refuted; the unequal distribution of wealth, hungry"' hon6r, capacity, pleasure and opfortunity which makes life such a criel and inexplicable triledy, ""i"", in the realm of Ghqrqcfer death. The strongest there has no supremacy, and the weak- Character is powerful-is influence. It makes friends, est needs no defense. The mightiest captain succumbs to creates funds, draws patronage and support, and opens an that invincible adversary, who disarms alike the victor and easy way to wealth, honor, and happiness.-F. I{awes.

In the democracy of the dead, all men at last are equal. There is neither rank nor station nor prerogative in the republic of the grave. At this fatal threshold the philosopher the vanquished.

John J. Ingalls.

The Eorly lVlorning

By Hilaire Belloc

The moon on the one hand.

The dawn on the other:

The moon is my sister,

The dawn is my brother.

The moon on my left

And the dawn on my right.

My brother, good morning: My sister, good night.

A Sure Sign

"I need a holiday," said the pretty cashier. "I'm not looking my best."

"Nonsense," said the manager.

"It isn't nonsense; the men are beginning to count their change."

If you wish to appear agreeable in society, you must consent to be taught many things which you already know. -Lavater.

It Wqs No News to Him

The teacher of a class of youngsters was very much annoyed by a pupil who was studying with his mouth open.

"Frankie," she said sharply, "your mouth is open."

"Yessum," said the boy, blandly, "I know. I opened it myself ."

A Song the Gross Sings

By Charles G. Blanden

The violet is much too shy, The rose too little so; I think I'll ask the buttercup If I may be her beau.

When winds go by, I'll nod to her And she will nod to me; And I will kiss her on the cheek As gently as may be.

And when the mower cuts us down, Together we will pass; I, smiling at the buttercup. She, smiling at the grass.

from Yqrd ENGETMANN

[. n, $mith Ilurdwood Gompony

Estcblished

Ht!

Did you know thql we,re the ON[y distributor of pre-hung doors exclu sively serving the lumber Deoler trode in Northern Colifornic?

Well, we ore!

We're oll for You'cquge we,re on Independent, too!

o Douglqs Fir Plywood

o

Xloteriol Distributors Annuol Gets Hord Fqcts

The problem of reducing operating costs in the ma^nufacture and distribution of building materials was the theme of the 9th annual convention of the National Building Material Distributors Association.

More than 807o of the membership attended the Annual in the Palmer House, Chicago, Illinois, on November 16-19.

M. L. McCreery, president of Michigan Wholesalers, Inc., Jackson, Michigan, was elected president of tJle association. He succeeds M. C. Blackstock, vice-president of Lumber Supply & Warehouse Co., Seattle, Washington. Don B. Richardson, president, Richardson Lumber Co., Denver, Colorado, was elected vice-president, and Lewis H. Jenkins, president and treasurer of Jenkins Wholesale Supply Co., Inc., North Wilkesboro, N. C., was named treasurer.

Newly elected directors of the association, for three years, are \ilinston Robertson, Lubbock, Texas; Lewis H. Jenkins, North Wilkesboro, N. C.; Palmer G. Lewis, president of Palmer G. Lewis

DOUGLAS FIR REDWOOD q nd FIR PLYWOOD

. Studs, Boords

o Dimension Lumber

r Plonks, Timbers

o Rqilrood Ties

o Industriol Guttings

Co., Seattle, Wash.; Carl E!. Miller, division mana.g:er of Wholesale Distribution Warehouses for Long-Bell Division of Interrrational Paper Company, Kansas City, Mo., and Samuel Lister, Philadelphia, Penna.

Re-elected for two year terms as directors are C. L. Johnston, Davenport, fowa; Walter G. Marsh, Detroit, Mich.; M. L. Murphey, Sioux F'alls, S. D.; D. B. Richardson, Denver, Colorado; and C. W. Walters, Somerville, Mass.

Re-elected for one year terms as directors are E. H. Fahrenkrog, St. Louis, Missouri; C. Lawrence Fenner, Rensselaer, N. Y.; R. R. Haley, Santa Barbara, Calif.; Harold C. May, Little Rock, Arkansas, and M. L. McCreery, Jackson, Michigan.

The combined facilities and salespower of Association members was reported as follows:

Numbor of warehoueoo, 678;

Number of squa,ro feet of warehouso space, 31,738,250; Nnmber of ma,nagers a,nd salesmen,2,696i

Number of employee (other than manegers and salesmen), 8,502;

Number of carloads of butlding materlals solal ln 1960, 246,864; Numbor of dolivery trucks ln operatlon, 1,00?;

Averege monthly lnventory, $147,902,710;

Total lnvestment ln leasehold lmprovements, warehouse and equlpment, $125,fi)0,000 ;

Annual sales (dollars), 9921,1?0,200.

Members attending the convention heard a report of committees at the general meeting on Wednesday. 'I'he highlights of each report follows:

Business Procedures committee-Suggested analyzation of salesmen's order pad so that it is more than an order pad; recommended use of two-way radio communication to improve service and save telephone calls; sug'gested use of tape recorder in answering incoming telephone orders.

Educational committee-Recommended for the future an examination of existing prog?ams for training salesmen. Suggested participation in programs of National Association of Wholesalers, National Sales Ekecutives, American Management Association, as well as national trade associations. Also recommended regional meetings for non-sales personnel.

Lumber and Wood Products committee-Study must be made of railroads and transportation, particularly the efrects of trucking on the industry. Suggested that it is important to bring to the manufacturers sound teasoning for sound compensation of distributors for services performed.

Marketing Trends Study committee-Reported to convention that imports are not a dangerous threat at the present time. Recommended that distributors approach project builders who do not buy from them. Also recommended that a legal committee look into the Robinson-Patman Act and suggest revisions to aid industry. Suggested that prefabrlcatlon is a buslness unto ltself a,nd belongs ln the retall lumber yard field.

EUREKA, CAtlF. o (Genercl Oftce) 630 J. 5t.

Hlllside 3-7001, TWX EK 84

Southern Coliforniq office FRontlet 5-6444 (P.O. Box 1356Torrcnce, Cqlif.)

Specialty Wholesalers committee-F'ormulated a definition of a "Specialty Wholesaler" as one who specializes strongly in one freld, as distinguished from a general line. This committee felt that specialty wholesaling is the only way to profrts and saw a trend toward distributors handling a limited number of items.

Trade Relations committee-Made a strong plea to the manufacturer to partlclpato tn locol advertlslng. Pointed out that national advertising does a tremendous job and creates a desire for

,I'T E R RY CHRISTA'IAS!

the product, but the most lmportant adverflslng tlollar that can be spent ls the advortlslng that says ..Ilere's where you can get lt!"

The first general session on Wednesday was called to order by President Blaekstock, and Treasurer Don B. Richardson of Denvei reported that membership had increased over 1gb9 and that the organization was financially sound.

President Blackstock and General Manager S. M. Van Kirk, in a joint report of activities, told the convention that in spite of a poor business year and a general recession throughout the country, membership in the Association continued to be on the increase.

They pointed out that in addition to continuing tlre many valuable services from Chicago, the association had branched out into the field of education through seminars and training sessions. They reported that the association's second Business Management fnstitute was held at the University of Illinois in August with 26 NBMDA executives present. The first Sales Management Conference is scheduled for the week of December 12 at Indiana lJniversity. Another association activity was the Warehouse Superintendents Seminar held in Springtreld, fuinois, last March.

A prime area of emphasis for 1961, they said, should be efrective distributor-dealer relations programming by association members. individually as well as collectively. On another point they said:

'I thlnk ln many lnst&nces wo &re gullty of some of the poorest buslness pollcle ln oxlstence. Tlme onil tlme agaln----ond thls must bo mentioned-the .llqffibutors-even our ovyn memborS_hsve been guilty of glvlng away thelr proffts, olther ln fear of compefi- tlon or tn a stuplil attempt to be o .he'ro' and get the ;'mp on one of our own lndustry. Ilowever, we can soe no jwfitrcofion ln ex-

changlng dollars, anil that ls exactty what many wholesalers are dolng today."

The joint report was summed up with the statement that "despite the comments which we are still hearing that ,there is no place for the distributor,' we are firmly convinced that he is in a strong:er position today than ever before. The wholesale distributor of building materials was a depression-born baby and in spite of the many roadblocks, he has had a healthy growth. Ifowever, he must be intelligently flexible. Perhaps an opportunist. Knowing

Complete Line ol

- EmRfV orGlszed -

Aff Stock Sizes Carcied in Our fnyerrtory

Coll Mr. Sloter: Gllbert 3-3237 for Prices qnd Quototions

that unless a product shows an adequate profit it must be replaced by one that does."

President Blackstock emphasized that membership in the association is the "cheapest premium we can pay as distributors to insure our industry position in the future,"

A. J. Watt, Chicago, told the convention that there are three basic steps which must be included to effectively train any group of salesmen. Overlooking any one of these three steps often results in meetings which are "tail-straining" rather than sales training. Ilere are the steps, he said:

1. Prepare a written plan. Decide what you want to teach and put it down in writing.

2. Concentrate on the development of selling skills. As valuable as product knowledge may be, it is the knowledge of the customer, of the customer's needs and wants, which contributes most directly to a salesman's success and productivity.

3. Train experienced men as well as new men. The development of superior salesmen is a continuous process, and those who are the best can contribute a great deal to training those who need it the most.

Watt reported that a three-unit program of professional salesmanship has been prepared and it is a completely packaged program enabling NBMDA members to handle each unit in a separate meeting.

"Legal Pitfalls for a Wholesaler" were described to the convention by Robert N. Corley, assistant professor of Business Law' University of nHnois at Urbana. He pointed out:

-A company should become a multi-corporate organization if each product sales volume is over $25,000' F or tax purposes a dif-

Sowhern Coliforniq Homebuilding

In Rising Trend Agoin, Soys Bank

Southern California homebuilding is down from the alltime record set in 1959 but is in a rising trend, the Security First National Bank research sta.ff reveals.

During 1959, a total of 159,728 family dwelling units were authorized for construction in Southern California-the largest total in local history. Seasonally adjusted, the peak was recorded in May of 1959, with volume climbing to an annual rate of 192,000 dwelling units, l'ollowing that spectacular performance, activity moved irregularly downward.

In January of this year, building-permit volume was at a seasonally adjusted rate equivalent to about 125,000 dwelling units annually. The rate moved up to 130,000 in F ebnrary, to 137,000 in March, a^nd held at the 13?,000 rate through April.

During the four-month period, activity was at a"rr averag'e level equivalent to 133,000 dwelling units annually, seasonal factors considered.

That represented a reduction of.16.7/o from 1959.

Homebuilding activity so far this year has been below 1959 in every county in the southern half of the state except F resno and Kern.

Declines from 1959 volume have been more moderate in the multiple-family category than for single-family homes. In the southern half of California, single dwellings were authorized during the first four months of this year at a tate equivalent to 82,600 per year-down t9,4/6 from 1959's record total of. 1O2,477, Units in multiples have been authorized at a 50,400 annual rate-down 721qo ftom the 1959 record total of 57.311 units.

ferent corporation should be set up for each product in this category.

-A corporation can be taxed as a partnership.

-Beware of accumulating too much surplus.

-When called in by the government on an income tax explanation, be sure to have complete records of auto expenses, employeeextra income.

Among other recommendations made by Corley were consideration of protrt-sharing plans, no matter how many employes; key man life insurance; estate-planning.

On the matter of public liability and property damage rates, Corley pointed out that every person who drives a car on compalxy business makes the company liable, He suggested adequate protection up to $100,000 a person and $300,000 an accident.

Corley told the association members that key employes should be contracted to agree that they will not compete with the company if they resigrr, at least for a reasonable length of time and in a reasonable area.

Corley also pointed out tltat estate-planning devices can save thousands of dollars for companies.

Among other advice given by the University of Illinois professor was-

Have your wife own some of your property Consult your lawyer on estate planning and taxes that could save a considerable amount of money ff a bill is not paid in 30 days do something about it I{ave written evidence of debt Go slowly on rating a business negatively and don't publish such a list.

Professor Albert Haring of the School of Business, University of Indiana at Bloomington, discussed highlights of the NBMDA Sales Management Conference and emphasized the fact that his university has responsibilities in adult education in business on a national scope. In doing this, he said, the university acquires information about business.

The purpose of the forthcoming Management Conference, Professor Haring said, is to bring together the top men in various fields and tell about techniques that have been successful.

Professor Haring suggested a new look at merchandising awards and suggested methods such as: The company that gives a special

wv, /Hywood

award to the customer who gave them all his business on one item -Merchandise award should include the wife or something for the home.

On the second day of the convention, members in attendance divided themselves into a number of business seminars based on the annual dollar-volume sales of their companies.

This gave those in attendance an opportunity to discuss mutual problems and benefit from successful experiences of others in the field. Groups were formed for sales under g1 million; sales g1 million to $2.5 million; and sales over 92.5 million.

Ilere are some of the problems discussed:

How do you arrive at cost f4sf6r'-uss the cost most favorable to the company ? . . Cost your invoice at value of material at time it was purchased ? How profitable are various lines of merchandise ? How much commission should you pay salesmen ?

(In one group the consensus ran from !5 to 2S.l:, with variations on exemptions, car allowances.)

How do you motivate salesmen? (Some reported regular weekly meetings, some bi-weekly. One company representative said he has one salesman who travels 290 miles everv other week to attend a

sales meeting). One company gave a trip to Hawaii as a sales award.

Other topics under discussion were incentive programs for deal_ ers, problems of communicating with a large sales staff, problems of introducing new items and bringing the non-sales staff into a cooperative arrangement with the sales staff.

Thursday afternoon saw the opening of the manufacturer conference booths in the Palmer llouse exhibition hall and the program preceding this event was highlighted by a panel discussion on "Cost Reduction Through Increased Efficiency in Management.', Moderator of the panel was Joseph F. Dillon, South Bend, Ind. Panelists were Richard D. Lindo, Watertown, N. y.; CarI Miller, International Paper Company, Long-BeU Division, I{ansas City, Missouri; and Robert D. Peterson, Palmer G. Lewis Company, Seattle, Washington.

Lindo said there are three major areas in the field of cutting costs and improving methods for sales: First, the area of proper planning, to include the use of proper records. It has often been stated that 90ok of any salesman's time is non-productive, and

therefore there seems to be a large area here for improvement' Second, increasing sales productivity by making all personnel in the organization sales minded. This would include actually training th-se people on the road during slack seasons. T'hird' the proper use of incentives to achieve the desired results in the sales ffeld.

Milter said that many are trying to do a 1960 business with 1920 methods and facilities. "Our own program of building new low' cost facilities designed for the 1960's and the foreseeable future has already pointed up the great savings to be made in tlris operat' ing area," he said.

IIe sotil new efficlent focllltles &ro &n oxpense ln the long run but are actually a eavlng and are mondatory "lf wo &re to survlve tn thts competltlve race."

Peterson reported that the net-profit percentage for most businesses has been shrinking and therefore "we must do a lot more business just to make a little more profit. We must nrn faster' work harder, Just to staY even'"

Peterson pointed out that the most effective way for a who-19saler to inc-rease net profits is to increase the eficiency of his performance.

- 'Inventory control," he said, "is a fertile fleld that possesses untapped souices of profit. The inventory, itself, represents our urlest investmentJometimes as much as our net worth' Our wh"olemotiveforbeinginexistenceistoprofitablyconvertthis inventory into receivables and then into cash."

A perpetuat stock-record control system must be in operation' he said, and a system of costing invoices is necessary'

E riday, ttre tirira day of the convention' was opened with tlre presenti,tion of an inspirational film extolling the fre-e entgrpris-e iystem. It was titled "A Letter to Moscow" and presented through the courtesy of Armstrong Cork Co.

This wal folowed by a panel discussion led by .William J' Salmon of Building Supfty News, Chicago. Panelists who discussed ,icost Reduction rrrrougn rncreased Efrciency in Material Handling" were R. R' Dooley, Chicago; R. J. Douglass, Weyerhaeuser Sate]s Co., Louisville, Ki.; u. J. Fehlings, Cape Girardeau, Mo'; Ray R. Haley, Santa Barbara, Calif.; and Jay W' Lindsey, Denver' Colorado.

Salmon stated that one of the few remaining areas of cost reduction in a warehousing operation is a better management of tlre movement of materials. ffl pointed out the increasing need for greater standardization of functional unit loads that can be handled irom the manufacturer to the wholesaler, to the dealer, and in many cases/ even to the consumer without being broken'

The panelists Pointed out:

-todt< for the lowly handtruck to help gain efrciency'

-many goods don't lend themselves to palletization'

-"t co-o"ig" use of disposable wood and cardboard pallets'

-when pu-rchasing heavy equipment, consider the use of secondhand equiiment that can be renovated and maintained inexpensively.

-[ry to get into a standard unit progtam wherever possible' tfre panJtists wed slide fflm of their own operations to demon' strate their brief talks.

Prof. Wayland A. Tonning, professor of Marketing at Memphis State Univirsity, Memphis,-Tenn., spoke next on the subject of

Dlrectors elected at the 1960 annual convention in the Palmel House iri ctiicico lie, ttett to tisht, seated) R. R. Halev' santa- Balbara' Calif,: Cl L, John-ston, Devehport, lowa; E. H. FahrenkroS'-st. Lolis' Mo.: 'Carl E, Mlller, Long-Bell Dlvlslqn of Internatlonal Pqpe-r- cq.' iailka eitvl mo.r Drin g. llchrtdson, Denver, colo.i waltor G' M!r-sh, iiei.ro|i. Mi'ch.. iiio (itanolng, left to tlsht) ll' L. Murphev' s.loux Fqlls' S. D.;'Samuil Lister, Phlledelphla, Pa.; -C' w. ^welters' somenille' Misl.l l,t. t. trlCc-ieeiv. laCrsoh, Mlch.;' lhrotd c. lilay, Llttle Rocr' Ark.: C. Lawrence Fenner. Reneselaer, N. Y', and Lewls Jenl(lns' ilonn Wilkbsboro. N. C.

felephones;

Servicing Retoil Lumber Deolers ond Wholesqle Distribution Yords

llUrroy t-6:l6l Hlllcrcrt 53347

"How to Measure and Evaluate Salesmen's performance."

He said that one very important place to start_in rating a salesman's performance--is to develop a comprete job descript-ion that is, a detailed breakdown of his selling duties, his routine non-selling duties, his executive duties, and his good_will duties.

"If you do not have job descriptions,', Tonning said, ,,that flt the varied sales jobs represented within your firm,1'd suggest that you compile one before proceeding any further. Occasionaior regu_ lar appraisals can offer only a poor excuse for correctiv" a"tion unless the appraiser knows what to look for.

"More_ consistency results when the attributes, operations, and accomplishments of salesmen are compared with his assigned sales tasks. If a sales supervisor does not know what his sales_ men are supposed to do, the salesman cannot very well know what is expected."

"What Will Distribution Be Like in 196b?,' was the question discusigd F riday morning by A. W. creene, editor, Distiibution Age, Philadelphia.

Greene said that the population .,mis" finds fewer persons, numerically, in the 18 to 24 age group; however, he pre&icted a larger number of housing starts in the period from t9-60 to 19?0.

A study of statlstlcal informafion, he iald, showed a dovrrnwa,rd trend for the next several years on single-fa,mily unlts, wlth two_ flptly dwelllngs and multi-famlly dwelltngs on the lncrease. Ife advoc.ated aiming sales appeals to thesJ builders in the next decade.

Harold I.. Birnberg, Wolf Management Engineering Co., Chicago, spoke at Friday afternoon's session on nprofit bontrol_yJ r Secret Weapon."

. Birnberg made the important potnt that whllo both the manufac_ turer and the retall dealer may try to ellmlnate the wholesale dlstrlbutor, he cannot elimlnate the ie".rtce performed by the dts_ trlbutor nor the cost.

Birnberg said profit control starts with:

1. Purchase for profit-buy what the market will absorb. Don,t over-purchase. Keep inventories at a profitable minimum.

2. Price for Profit.

3. Promote the product for profit.

4. Plan for Profit.

"With salesmen," Birnberg said, .,we should control the results thro-ugh a compensation plan based upon the proflts their sales produce. This assures that the salesman will do his best to sell items that yield profits to the firm. He will concentrate more evenly upon our mix of high and low profit items.

"!f the man is paid a percentage oi his sales and not his sales protrts, he will concentrate upon selling the items that are easiest to. sell. Most generally, these are the low profit items. Under this situation, he continues to do well as long is he sells but the com- pany may not share in his good fortune. If he is paid a percentage of gross profit, both the._r-ran and the company lnare iavorabtyl,; F'red A. Palmer, Worthington, Ohio, a s-ales_training and saies

consultant, spoke on "The Power of Purpose" at the afternoon session of the third day and said ,.the biggest single loss in our distribution gconomy today is our inability to tell what we know so that the customer understands it."

Palmer said the wisest money a firm can spend on sales is for the purchase of a tape recorder that the salesmen can talk into and hear themselves as customers hear them. One company, he said, has equipped each salesman with a tape recorder and sends him tapes that he has to re-record in his own voice and return to

DFPA pronotion brings you new cuslomers

Stock ond sett only DFpA rrodemqrked plywood. This year over $6 million will be invested in your behalf by the manufacturers of DFPA trademarked plywood to keep your sales on the upswing. This is big money and it does a big job. First, it creates new customers and new markets with a well rounded promotion programincludingnationaladvertising...publicity...fieldpromotion...research...workwithFHAandbuilding codes... dealer sales aids. Second., it pays for an efiective and meaningful quality control program that assures you of consistently dependable quality plywood. It takes both to do the job, and the results speak for themselves. In the past five years fir plywood sales by dealers have more than doubled. This year they will be bigger than ever. That's why it is good business to specify only DFPA trademarked plywood. For only DFPA plywood supports you with proven promotion and quality that have - and will continue - to pace your sales-

DFPA quolity heeps then conring bock

ARE YOU USING THIS STAMP ON Att YOUR PLYUIOOD ORDERS?

If not, send for your free stamp today.

ft's the best way to make sure you are getting good plywood, manufacfirred by one of the more than 130 reliable mills who think enough of your business to give you quality plywood and back it with promotion and research needed to help you sell it properly and profitably. Your support is vital if these multi-million dollar programs are to continue in your behalf.

All softwood plywood on this order must bear DFPA GRADE TRADEMARKS legibly applied to each panel.

rwlt HARBORS 1UMBER CONPATY

the sales manager. Palmer said that hard sell is simply knowing how to communicate. As had been stressed during the convention by others, a good sales program must have a g:ood sales plan, said Palmer.

At the gtoup dinner on F'riday night, Adolph Rupp, basketball coach at the University of Kentucky, Lexington, Ky., spoke on the relationship of sports to everyday living.

"Sports are ttre last vestige we have of complete free enterprise," Rupp said. "All other forms of life are government controlled. Today when a man goes to bat in a world series game of baseball, it is individual against individual or individual against team play sports today teach more genuine free enterprise than is taught in any classroom in America."

The convention closed with a half-day meeting on Saturday and the session opened with a talk by William S, Arnett, Knoxville, Tennessee, on "IIow to Conduct a Successful Open House." Arnett described the successful open-house program organized by his company.

Saturday was also devoted to showing a film on components and participation in an "Idea-Exchange Clinic."

The 125 women in attendance at the 9th annual convention heard a talk on far away places at a luncheon party held on Thursday.

Long-Bell Division Assigns New Duties

To Horrington,

Fovql ond Miller

Longview, Wash,-Three management appointments in the sales department of International Paper Company's Long-Bell Division are announced by Munroe Fearing, Long-Bell marketing manager, Kansas City, Mo.

O. D. Harrington has been appointed sales manager of all lumber manufactured by the company or purchased on the West Coast, and of yellow pine and oak flooring manufactured in the company's Southern mills, Harrington headquarters will remain in Kansas City. F. L. F'oval was named- executive assistant to the marketing manager. His headquarters will remain in Longview. F oval's new duties include contact between sales department and management of the company's Western manufacturing plants in regard to information and communication, new products and processres, and supervision of design and engineering of millwork and kitchen cabinets. He will also handle liaison with trade associations, keep informed on competitive developments and products, and work with sales managers on manufacturing problems and market developments. Carl E. Miller has been appointed sales manager of all plywood, F'lakeboard and all factory products, including millwork and kitchen cabinets. He will continue his present super- visory responsibilities as manag:er of the Wholesale Distribution 'Warehouses division and will maintain his headquarters in Kansas City.

Knute Weidmon Opens Own Wholesole Lumber Ofiices in Polo Alto

Knute Weidman, associated the past three years with Hedlund Lumber Sales Company, has returned to the San F'rancisco peninsula to open his own wholesale business. Knute, more recenfly with Hedlund in the company's Sacramento main ofrce, established ofrces December 5 at 261 Hamilton Avenue, Room 411, Palo Alto (phone DAvenport 6-8864) under the name Knute Weidman, Wholesale Lumber.

Weidman has been active in the Bay Area wholesale lumber business since 1951, when he ffrst started calling on the lumber dealer trade for veteran wholesaler L. W. Martinez. Prior to joining Hedlund during 195?, he had spent over three years in charge of Roddiscraft's Northern California wholesale lumber division office, then located in Palo Alto,

Building Moteriol Retoil Soles Slqck in Sept.

Total inventories of manufacturers and distributors amounted to $92.6 billion at the end of September, g4 billion higher than in the same month a year ago, announces the Office of Business Economics, U.S. Department of Commerce. On a seasonally adjusted basis, inventories were reduced about 9100 million during September.

Sales of manufacturers, wholesalers and retailers in September each were down about LVo from August, after seasonal allowances. Moderate declines in sales from August to September were fairly general in manufacturing and wholesaling, while the reduction in retailing was largely attributable to food and hardware-building materials stores.

ATWAYS STAY "ON TOP"

By Rolf D. Glorum

\l9est Coast Lumberrnen's Assoclatlon

Wood, when compared with any other building material, has several unique features. One of them, which gives wood an advantage over competing materials, is found in the raw material itself-simply, it floats.

Now this is all well and good for making boats, fish bobbers and duck decoys, but in the manufacture of lumber, this floatability factor saves untold amounts of money and time in the movement of logs from one place to another. Pushing or pulling a multi-ton log through water is relatively ea.sy, and can be done by one man with a pike-pole. But the men working "on the pond" need much more than the ability to use a pike. T'heir skill at species identification is known throughout the mill, they must be able to judge size and length of logs at a glance and, of course, their secret of staying dry is based solely on their uncanny ability to stay on top of the log.

This latter item is the basis for much of the "glamour" involved in the loggers' sport of log-rolling. Needless to say, a logger doesn't try to flip his buddy off the log when on the job, but the principle of keeping out of the drink is always the same-keep on top. A pond man's greatest asset is his boots, the heels and soles of which are covered wit}o- r/2, caulks.

A rolatlvely new slght on West Coaet log ponds ls sma,ll motorboats, usod for gukllng logs, breaklng up jemq pulllng log rafts anrl rlragglng the bottom for slnker€. The pond man by no meons is fadtng out of tho plcture, but the boate msko hte job much easler and sa,fer.

When the logs are dumped in the pond, the first Job is to separate them by species. Identification is made by two methods-sight and smell. fn most cases, the appearance of the bark is enough to identify the log. In the case of "buckskins," logs that have lost their bark through death before cutting or from being dragged through the woods, pond men usually can tell the species by looking at the wood itself. As a last resort, or a double-check, they often smell the log for its characteristic odor, an example of which is Western red cedar's pleasant aroma.

Depending on the species, the weather, and amount of float time a log has, sinking sometimes occurs. More often than not, one

Opens Eosily W"olher Srripping

MR. DEALER:

Hove you tolked lo your conlrqcior trboul the new, improved R. O. W. Window Unit with Lif-T-[ox Bqlonce?

This weotherstripped R. O. W. Unif is q money-mqker for you. The beouty of its lines from on qrchilecturql view olone is q selling feqlure.

Wood units will enhqnce the beouly of cny home.

The Window con be obtoined in ony style Gut-up: Diqmond lights cnd Reclongulor lightr.

To sell R-O-W Units meqns money in your pocket. Avoiloble in Window Units ond High-lire Gliding Windows.

Ask our Solesmon to help YOU on promolion of R. O. W. Unils with your cuslomer . He will be glod to ossist you!

R.O.W UNITS ARE ASSEMBTED COMPTEIE including

Weother StripSill PqnsFloshing

NEri' LIF L(EDX.

\,VtNE O\ ' !ALANC!

lvith the help of his pike pole, caulked boots, and probably a few grunts, a pond man starts a Douglas fir floater on its way to the sawmlll.

end of the log will go under first, creating a deadhead, and giving warning: to the pond crew that the log is about to sink. The crew then simply finds a high floater and ties the sinker onto it for its trip to the mill. It also is possible for a log to sink during the night, or perhaps in the middle of a large raft, when no one sees it go down. Consequently, the pond crew is constantly dragging for sinkers with grappling hooks. These also are salvaged and tied onto floaters.

The pike pole is 12 to 18 feet long. Most pond men wrap black tape around the pole at measured intervals, so that they are able to place the hook on one side of a log and easily read its diameter from the tape markings.

Log rafts, about 50'wide, are made by securing several logs end to end anound a g:roup of other logs to keep them in one place or to move them about. Short splkes with an eye at the top, called "dogs," are driven into the perimeter logs and fastened with a cable, enabling one boat to move a tremendous amount of timber. firere are men today at many West Coast mills who have been "on the rivet'' for 40 years, These are the lumbermen who have always been able-literally-to stay on top,

R. O. W. windowr equipped with the new LIFTIOX boloncc roise ond lower with finger pressure. Sosh remoin "locked" in ony desired porition ond do nol creep, fhere ore no lopes, hooks, or other trick devices lo unfqslen-lhe bqlonce does nol diloch to lhe sosh-you con still lift it ouf enlirely, from inside the house.

Georgio-Pocific Sets Record Highs In Soles, Profits, Gosh Flow

.. Sales, profits, and cash flow of Georgia-Pacific Corporation for the six months ended.June 30, 1960, exceeded all previous records, it was reported by Owen R. Cheatham, chairman, and Robert B. Pamplin, president.

For the half-year period, sales were $102,477,169, tp I4d7o - from the $89,786,814 a year ago. Net income was $8,446,267, ap 20/o over the $7,017,495 for the first half of 1959. Cash flow amounted to $19,617,L51, a 20/o increase over the $16,226,875 for the similar period last year.

Although the overall economy for the first half of 196O was not up to expectations which had been expressed throughout the country, the Georgia-Pacific officers said, ' the corporation was able to increase both sales and profits substantially by further integration and continued improve-

Nqtionql Foresl Receipts Hit Record High

More than 9148 million was received from the sale and use of the many resources on lands administered by the F orest Service during fiscal year 1960, announces the U.S, Department of Agriculture.

Receipts from timber sales, grazing permits, and other fees on national forests, national grasslands, and land utilization projects totaled a record $\48,2L2,472, as compared to $124,066,792 collected during fiscal 1959. Of this year's total, $146,348,136 came from national forest lands covering 181 million acres. The remaining $1,864,336 was collected from 4.6 million marginal and submarginal acres purchased in the 1930's and since rehabilitated.

More than 94.6/o of, the receipts-9140,125,842-were from timber cut in 1960. Last year timber and forest products brought in $116,154,943.

As a result of the greater I'orest-Service income, counties where national forests and other lands are located will receive larger payments, since 25/s of receipts is paid to States for roads and schools within such counties. The remainder goes into the Federal Treasury.

ment in utilization of raw materials. Most economists expect general conditions to improve during the second half of 1960, as they believe that liquidation of inventories which has been going on hds about run its course and mortgage money will be more readily available, the ofificers stated.

Construction has commenced on the new Fiber-Plv mill at Springfield, with completion scheduled by yeai end. Fiber-Ply is a low-cost panel produced on a continuous process from a combination of low-grade green veneers and kraft pulp by a patented process developed by the Company.

Georgia-Pacific Corporation also reported sharply increased profits, sales and cash flow for another record year in 1959. Profits were up 40/o, sales were up 25/o, and cash flow was up 25/o over the previous record 1958 year, the Georgia-Pacific annual report shows.

Georgia-Pacific owns one of the largest and finest timber reserves in the United States, the annual report shows. These reserves are scientifically manpged to produce a perpetual yield of logs and wood fiber'for diversified operations and to insure, over successive years, the grgwing of a volume of timber at least equal to the volume hprvested. A highlight of 1959, according to the report, was the addition of more than 3 billion board feet of prime timber through acquisition of the Booth-Kelly Lumber Company in Oregon and other purchases.

"These additions will proportionately increase our ar: nual allowable cut,l' -the repbrt says, "and our over-all timber costs will ren'iain at only a fraction of the current market value. Regardless of inflation, this great natural resource will continue to grow in value in the future as it has in the past."

In their letter to stockholders. Mr. Cheatham and Presi-

dent Robert B. Pamplin reviewed Georgia-Pacific progress during the Fifties with particular emphasis on the second half of the decade. From 1955 to 1959, net profits have grown gradually from $6,200,000 per year to -$14,100,000, an increase of. 127/o-and equally significant, cash flow has increased from $11,800,000 in 1955 to $37,300,000 in 1959, up 216%. A total of $60,000,000 has been invested in new plants and equipment during the past 5 years.

Plant expansion and modernization by Georgia-Pacific is continuing to move forward in 1960 with capital expenditures of $18 million, the annual report states. An additional plywood plant at Samoa, California, began operating about the first of the year. The corporation's Toledo, Oregon, paper and containerboard mill will be doubled in capacity by mid-summer. The new plywood plant at Springfield, Oregon, will enlarge use of the Booth-Kelly timber, with resulting wood chips being processed by the expanded paper mill. A new malor chemical pilot plant is being constructed at Portland, Oregon. A new hardwood lumber band mill is being built at Plymouth, North Carolina. Preliminary engineering is also under way for a new paper mill at Samoa, California, to utilize wood chips from Georgia-Pacific's operations in that area.

As to distribution, the annual report shows that GeorgiaPacific added 15 sales warehouses in 1959 and built hve new and larger warehouses in existing locations, bringing the coast-to-coast total to 60.

Jockie Gleqson's Dreom House

TV and Stage Star Jackie Gleason, who is accustomed to doing things in a big spectacular way, has just completed building himself a new house-and by every count, it measures up to another "spectacular."

The house sits high on the rocky, forested hills that overlook the Hudson River above New York City. The massive structure, weighing around 700 tons with an overall length of 175 feet, is cantilevered from the hillside on trusses. At night, with lights pouring from its floor-to-ceiling windows, the house seems to be weightless, hovering alone in space like a giant oblongated flying sphere.

"Muslcal" ln Deslgn Concept

Architect Gerard Silverman of New York City, who translated Jackie Gleason's thoughts and plans into a flowing' marble, wood, and glass showplace, had to come up with a new architectural category to describe the Gleason design concept for newsmen. The word he found was "musical."

And "musical" is the key to the 'why's' and 'how's' of Jackie Gleason's new architectural creation.

The job he put before the architects was a demanding' one. The house, he said, must be acoustically perfect, so he could rehearse and broadcast many types of shows-pantomimes, dramatic sketches, dancing and singing numbers.

The house was two years in the building. It is of wood construction except for some of its terraces, ramps, and a small portion of the total floor area; and, being essentially circular in form, the woods used in it have been shaped to follow the curved pattern.

Even the three-quarter inch wood flooring planks have been individually laid into a continuous curve to conform to the outlines of the rooms. Solid wood doors have been carefully curved to carry out this circular over-all plan, as have the doors of each bookcase and cabinet.

Because of wood's acoustical qualities, as well as its beauty of grain and texture, the architects desigrted laminated boatshaped rafters and floor joists, employing them both for structural support and for diffusion of sound and light in a building whose first need was for acoustical perfection. Laminated wood was shaped out into compound curved railings to serve the numerous ramps between the house's three levels. Wood desks, cabinets, chairs and tables were especially designed to conform to the unique requirements.

Room Lald Out ln Complex Circular Pattern

The room lay-out is a complex pattern of interweaving circles and semicircles.

The heart of the structure is the immense studio-living room area of the middle level. The room measures 55 feet from the front windows to the rssr wall-and connects with the recreation room. Light shines into it from all sides. Connections for microphones and other broadcasting equipment are set inconspicuously into its floor. A television projector and a large screen for lifesize television showings have been built into the studio ceiling:, to come down or retract by electrical control.

Along the front wall of the studio stands a massive chimney of white Carrara marble, with two interior fireplaces facing into the room and a third one, for outdoor barbecues, facing on a terrace. This 240-ton chimney, custom-made in Italy, stands 40 feet high.

A circular area about 30 feet in diameter occupies the rear portion of the combined living room and studio. Around the edge of the circle runs a 1,500-gallon aquarium, its glass top set flush with the floor. Small bass, perch and pike, caught in a nearby brook on the nine-acre estate, swim around in the semi-circular tank. Banks of plants and vines grow along the edge of the room, as they do on several front terraces and in other rooms.

Abounds tn Speclal Foetures

The Gleason llouse abounds in spectacu- lar features.

Wooden canopies, suspended from the ceilings of several rooms, house speakers and indirect lighting. Each was carefully fabricated into a compound curve pattern at an outside shop before being shipped to the site for installation.

Gleason's "work-desk" is an eleven-foot long curved wood showpiece. The desk is so planned that sitting behind it on a re-

volving chair, he can swing around to compose a tune on an electric organ without getting up.

The bedroom is ranged around a vast circular bed, eight feet, seven inches in diameter. A laminated wood "canopy" has been placed directly over the bed with a television set built into it. The screen is slanted for direct viewing by the occupant of the bed, who can select programs and

Seated like a huge, dome cakepan on a rocky bluff overlooking the Hudson River is Jackie Gleason's flamboyant new home of wood and glass. Called Round Rock. the half-million-dollar sDectacular echoes the personality of a man racing io become a true legend of Broadway in the same tradition as ziegfeld and George M. Cohan. (-National Lumber Manufacturers Assn.)

In this room on the upper level of the studio, Jackie Gleason works at his semFcircular desk (in right foreground) and can look at the shortwave and television receivers housed in blond wood cabinets at the lett of the picture. Stout wooden grill in reat ot picture supplies graceful decoration and added structural strength. At top, note the boat-shaped rafters and, at fight top, the curved, suspended canopy of wood. (-Nation- al Lumber Manufacturers Assn.)

adjust

Fir

A handsome 22-foot bar has stools carved from solid wood.

Marble terraces along the front of the building at tlte upper and lower levels are electrically heated in winter to keep them clear of ice and snow.

The house sports a 20-ton air-conditioning unit and an electrical system, planned to handle broadcasting from the site, which requires 600 amperes to operate. A high- fldelity sound system can send music throughout the building from an automatic selection of 400 recordings.

A lar cty from the coldwater flat of RalDh Cramdon, this is the heart of Gleason's casfle: reached by a curving wooden stairway from the uDDer level. Where piano is, Gleason'will put on brobdcasts and rehsarsals. Note slim, lamiilated. wooden supporting columns with aluminum foofincs. At top, a central light-well and the boat-shaped rafters with sound and light equipment set iit. (-Na- tional Lumber Manufacturers Assn.)

The recordings, of course, are Jackie's own compositions and arrangements.

NEW BELLWOOD RESIDENTIAL DOOR SPECIF'ICATIONS

The Bellwood Company division of Packard-Bell Electronics has just released a new brochure containing specifications for their complete line of residential doors. Structural specifications for Bellwood standard solid-core doors, Fold-Aside wardrobe units and Bellwood/Laminex* prefinished doors are included., The complete Bellwood waranty is also published. F ree copies of Bellwood Residential Door Speci_ fications, A.I.A. flle number 16-p, are avail_ able from the Bellwooit Compa,ny, b3B West Colllns, Ora,ngo, Callfornla.

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Philippine tlohogony Associotion Appoints George tlcrim New Executive Secretory

Harry J. Jordan, president, arnounces the appointment of George D. Scrim (right) to the position of Executive Secretary of the Philippine Mahoga^ny As. sociation,-Inc., with offices at 1017 Fair Oaks Avenue. South Pasadena, California. Mr. Jordan stated that the increasing usage of Philippine forest products, together with an expanding membership, were the reasons that the board of directors decided that a permanent ofrce and full-time secretary were essential to the continued growth and progress of the industry.

Mr. Scrim is widely known throughout the United States and Canada for his experience and knowledge of the Philippine Mahogany industry and has

been connected with the management of the association for maJry years.

Wood Promotion Commil'tee of (Hic!) One

Carl Dannacher is an old-time expert who knows his wood. He should, for he's been making a.rrd repairing banels that age distilled spirits for 53 of his 68 years as a master cooper for the Bourbon deLuxe Distillery Co. of Louisville, Ky.

itr. D. Morur Asslgtant to tr'ltntkote President

The appointment of James D. Moran as assistant to the president of The Flintkote Company, major producer of building products and other items for home and industry, is announced by George J. Pecaro, president. Mr. Moran (right) will serve "in various administrative activities and functions, handling special stafr assignments" under direction of the president. He will make his headquarters at the company's executive offices in New York and is also an assistant vice-president of F lintkote. He will continue to direct the activities of The Sealzit Company, a Flintkote subsidiary plant located at Riverside, Calif. He is vice-president and general manager of Sealzit, a position he was named to last May following acquisition of The Sealzit Company by Flintkote. Mr. Mora.n joined Flintkote in New York in 1950. In 1954 he was transferred to the Pioneer (West Coast) Divi-

sion as stafr assistant to the vice-president and general manager, with headquarters in f,os Angeles, and in 1955 was named director of public and industrial relations for Pioneer. He was elected an assistant vice-president of F lintkote in September 1958, continuing to make his headquarters in Los Angeles.

November Construcf ion Expenditures l$4.8 Bi | | ion

The value of total new construction put-in-place in November 1960 amounted to $4.8 billion, according to preliminary estimates of the Bureau of the Census, IJ.S. Department of Commerce. This was 54o less t}Ian in October 1960, but 2Vo more than November 1959. The value of total new construction expenditures in the first 11 months of 1960 was $50.? billion, 2Vo less than the first 11 months of 1959.

Spending for construction of private nonfarm residential buildings in November 1960 amounted to $1.9 billion, 4Vo less than in October 1960 and a2/o less than in November 1959. The decreases in expenditures for both total private construction and private residential construction between October 1960 and November 1960 were approximately normal for this period.

The cumulative value of construction expenditures for private non-farm residential buildings in the first 11 months of 1960 was $20.3 billion, tQTo below the $22.6 billion spent in the first 11 months of 1959.

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Horry McDermotf Retires qs Officer Of Wisconsin Reroil Lumbermen

At a meeting of the board of directors of the Wisconsin Retail Lumbermen's Association, June 29, Philip O. Mork was elected to succeed Harry McDermott as exetutive secretary. 1\Ir. Mork became nffiliat.d with the association in April 1959, before which he was in the wholesale lumber business for seven years.

H. P. McDermott, executive vice-president of the Wisconsin association and also the Retail-Lumbermen's Mutual fnsurance Company for the past 11 years. retired July l. Mr.. IVlcDermot[ joined the insuran.e .o-puny as manager ot the mortgage department in 1938 and became the executive officer of both companies upon the death of Donald S. Montgomery in 1949.

In recognition of his many years of service, Mr. McDermott was presented with a gold wrist-watch.

Marvin R. Gumm was elected to succeed Mr. McDermott as executive secretary of the lumbermen's insurance company at a meeting of directors.

LUMBER BY AIR FREIGHT

During October, an ocean shipment was made by Sawmill Sales Co., acting in their capacity an procurement agents for the Severin Lumber Co. of Honolulu, Hawaii. The shipment consisted of special- ly detailed and pressure-treated lumber.

Shortly after arrival, it was determined that a small portion of the shipment had been lost in transit.'A phone call from Honolulu to John Prime developed the information that the contract had to be completed on a certain date, couldn't wait for ocean shipment, and requested that Sawmill Sales Co. procure the missing portion and ship by air.

On November 21st, Pan American was notified by Wendell Paquette to pick up the material, which they did. Delivery was made in Honolulu on the morning of November 22nd,.

The co3t? OnIy 57c per pound.

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Industry'Leqder Sees Unlimited Future for Wood

Wood has a greater future than any other material known to man, including modern metals and plastics, S. W. Antoville, chairman of United States Plywood Corporation, told an audience of more than 300 assembled in Los Angeles to celebrate the President's proclamation of the first National Forest Products Week.

He told his listeners that uses for wood and potential markets for wood products are limited only by the "boundaries of man's imagination." But he urged the forest-products industries to consider "much more research and much more 'sell"' to insure the optimistic outlook he depicted.

"Wood," said Mr. Antoville, "is the only natural resource known to man that is inexhaustible when properly managed. None of the mineral and oil resources of the world, from which most other building materials derive, can be replaced within any practical period of time."

He pointed out that achievements in commercial forest management had resulted in the annual growth of "257o more wood by volume than is being harvested."

While detailing strides in recent years that have led to better utilization of timber, Mr. Antoville indicated that forest-products research had only scratched the surface.

"It is not inconceivable," he said, "that genetics research will produce a hybrid, fast-growing tree for future generations that will be fire-retardant when harvested and whose strength, color and grain characteristics will be pre-determined in the laboratory.

"There is nothing in this world," he pointed out, "that can touch wood in terms of availability as a natural resource-or in terms of its economic and structural potential, not to mention the great future it holds as a source of chemicals and plastics."

Markets for improved wood products lie waiting, Mr. Antoville declared, and referred particularly to the "fabulous" farm-building renewal market which he said is estimated at the rate of $720,000,000 a year for the next 20 years. He also pointed to increased housing: starts and growth of the furniture industry, both assured by population growth, as reasons for optimism on the part of wood-products industries.

Stressing fir plywood's "Cinderella-like" growth, Mr. Antoville cited the development of "box beams, vaults" and other revolutionary shapes, as well as the "component building concept" as a portent of even greater future expansion.

He emphasized that fir plywood's growth rate of 73a/2/o anrrwally since 1947 exceeds that of "almost anything else in our economy."

U.S. Plywood, with headquarters in New York, owns 46 manufacturing plants, most of which are located in Washington, OreS:on and Calilornia. Through a country-wide distribution system of 130 branches, the firm sells more plywood-both hardwood and softwood-than a,rry other company.

Subsidiary activities also make it the country's fiftlr largest producer of lumber and a substantial manufacturer of brick and other masonry products. Sales last year were a record $276 million' and Mr. Antoville has indicated that figure will be approached in the current fiscal year.

Curi Hoy Chqirmsn of FPRSection

Curt Hay, salesman for Neiman-Reed Lumber Co., Inc., Van Nuys, has been elected Chairman of the Paciflc Southwest Section of Forest Products Research Society. This local chapter holds a dinner meeting quarterly and presently has over 100 members consisting of people either in the lumber business or closely allied industries.

Tony Antoville (center) is pleased by the gift of a redwood burl with shoot growing out of it (and on table in front of him may be seen the "Smokey Bear" gifts also presented to the speaker; illustrated in the last issue). At the right stands Wayne Mullin, chairman of the Los Angeles Committee for National Forest Products Week

Son Froncisco Hoo-Hoo Plqn Lorgest Porty for the

Kids

Plarx are now being finalized for what should be, according to President Gay Bradt, the largest and best San F.rancisco Hoo-Hoo club annual Christmas Party ever sired by Club 9 (which has produced a series of outstanding events in this department).

The traditional luncheon and Christmas party for 50 boys and girls from the San F-rancisco Boys Club will again be held in the popular downtown setting of the San Francisco Elks Club on December 20, and it is anticipated that some 200 lumbermen. their wives and secretaries will attend the event.

Because timing is important, members and guests are urged to be on deck for the refreshments at 11:29 a.m., the arrival of the junior citizens at 12 Noon, and the Christmas banquet with the kids at L2:29 p.m. Entertainment for the kids, big and litfle alike, will began at 72:45 p.m. sharp, followed by the ..44in gygnf"-4 personal visit from Santa (what else?).

This year's show will be patterned after the club's highly successful previous parties: special seating up by the stage for the kiddies, a good, fast-moving children's show, a personal chat with Santa and a g'ift for each kiddie (which should pretty well tally with 50 little letters written earlier this vear).

Building Costs Rise I o/o in Six-Month Period

Construction costs in the United States (excluding Alaska and Ha'i/aii) rose another 7/e between April and October of this year, according to Myron L. Matthews, manager-editor of the Dow Building Cost Calculator. Coupled with a LVo increase reported for the six-month period prior to April, this means that construction costs have increased 2/o during the past 12 months.

T'his increase is based on an averaging of building materials prices and hourly wage data sampled in 144 metropolitan areas throughout the country. Other elements of cost taken into consideration include design, taxes, insurance, money and competitive conditions.

Looking to the future, Mr. Matthews forecasts an annual increase of from 3 to 4% in construction costs in 1961.

Commenting on the building-costs increase in the April to October 1960 period, Mr. Matthews explained, ,,Generally, it takes $2.61 to buy and assemble the materials today that 91.00 did in 1941. This means that the 1941 building dollar is worth only 38 cents today.

"The $7500 'dream house' of 19 years ago would cost g19,b?b to put up today. An industrial plant costing $2b0,000 to build in 1941 would cost 9652,000 to duplicate today. Office buildings in the current $25 per square foot class were available for less than $10 in 1941," he added.

Labor costs went up between one and 7yo in7]r7 of the 144 costsalnpling areas, dropped 7% in one area, and remained unchanged in 26 areas.

Belter Fire-fighting Methods Seen

Governor Eldmund G. Brown has contacted Secretary of Defense Thomas S. Gates, Jr., to secure authorization for the 314th Air F'orce Reserve Troop Carrier Squadron at McClellan F.ield. near Sacramento, to assist the California Division of F.orestry in the movement of fire-fighting: crews and specialized equipment during emergencJ, situations.

At the present time, the Division of F.orestry is staffed and equipped to meet "average bad" forest-fire emerg'encies. When extreme conditions occur, such as those which were experienced dur- lng the past two fire seasons, outside help must be secured if California's resources are to be adequately protected, according to State E orester F rancis H. Raymond.

When Governor Brown's efrorts to utilize Colonel Mailey's C-11g "flying boxcars" are realized, fully equipped 18-man crews with stakeside trucks for ground transportation, loaded fire trucks with crew, complete fire camp units, or small bulldozers can be taken to within one hour's driving time of any wildfire in the area of responsibility of the California Division of Forestry.

Protection of California's forests and wildlands becomes more important as the demands on these areas increase with the rapidly expanding population. As the values become greater, the increased use of wildlands makes the protection problems inflnitely more difficult. "Only the highest type of cooperation of all levels of government and all organizations interested in the use and develop- ment of California's wildland areas will insure adequate protection of this state's abundant natural resources.,' said State Forester Raymond.

TWENTY-FII|E YEARS AGCD TC)DAV fu Reported in The California Lumber Merchant, December 15, 1935

The Pacific Lumber Company had the F'ront-Cover Christmas Ad of the December 15, 1935, issue, and the Greeting was spelled out in type in the shape of a Christmas tree . The Port Orford Cedar seats in the Rose bowl are said to be in fine condition for the game January 1 between Southern Methodist and Stanford, which is already sold out Harold lluntsberger, secretary of The Sampson Company, was elected president of the L. A. Realty Board Albert K. Martin, 55, vice-president of Pacitrc National Lumber Co. and a. past-president of the Tacoma Lumbermen's Club, died there Nov. 22 from injuries in an auto accident . .224 kegs for the needy were subseribed at the December dinner meeting of East Bay Hoo-Hoo Club 39, according to Mila,nd B. Grant of Western Door & Sash Co.

T'he annual Christmas Greeting from Strable Hardwood Co. in this issue is sigrred by B. E. Bryan" R. E. Bacon, E. A. Gordon, H. n. Ltnd and Jas. B. Overcast And in the annual message of the Red River Lumber Co., Paul Bunyan was pointing out the direction to Santa Claus A note from the "Ten Years Ago" column in this issue says the Los Angeles IIoo-Hoo will entertain 350 children at a Christmas party to be held Dec. 23, 1925. Roy Stanton, Gus Ifoover and Paul Halllngby are on the committee

Bob Osgood is back at his L. A. sales desk for CadwalladerGibson Co. after a three-monthg'business trip of the east, midwest

and south, and reports that without exception he finds prospects promising in every section . Fred L. Jones of the Jones Lumber & Salvage Yard, Ell Verano, has reopened the old El Verano Lumber Yard in Sonoma county.

F. G. Hanson, president of West Coast Screen Co., Los Angeles, returned from a business trip to Lakeview, Ore., and a stop enroute home in San Francisco, where he conferred with Nicolai Door Sales Co. on distribution of his "Holl5rwood Doors" product

R. A. ileub of Smith Wood Products, Coquille, Ore., conferred in San Francisco with their representative, Ja,mes L. IIaU . President George Loy reined the Nov. 23 meeting of the California Lumbermen's Council at the Commercial Club in San Francisco ;Itm Farloy made a flying trip to Hollywood, where the dialogue was ready to be recorded for the new talking film of the California Redwood Assn., on which Jim serves on the Advertising committee . Roy Barto visited the Pacific Northwest for CadwalladerGibson Co,, of which he is president.

Hawk lfuey of Phoenix took some time out to get in the winter meat supply. His flrst elk weighed 820 pounds, and he also brought in a deer at 115 pounds . , Ray Cana,ily has joined the L. A. ofrce of Coos Bay Lumber Co. Max E. Cook, agticultural engineer of The Pacific Lumber Co., will speak in Davis, Calif., Jan. 10-11, at the meeting of the American Society Geo. S. Melvlllo' southern California representative of South Sound Lumber Sales, was called to Broken Bow, Neb., by the death of his mother, Nov. 21 George Geary visited Klamath F'alls for the E. I(. Wood Lumber Co., and conferred with Corl Hornlbrook Jlmmy Atktnson returned from six weeks on eastern business for Chas. R. McCormick Lumber Co. The Coast Counties Lumbermen's Club met in Watsonville. Nov. 21, and discussed in detail the new truck tax law. C.L.C, Secretary-Manager I. L. lValker reported on the current lumber situation.

Ancient Pierce.Arrow Truck Still Being Used by Visolio Yqrd

Visalia, Calif.-To the collector of ancient automobiles, a 79\2 Pierce-Arrow would represent a classic. One of the original pieces of equipment in the yard of t}re W. R. Spalding Lumber Co., Visalia, Calif., is one of these. It was fitted with solid rubber tires and acetylene headlamps. When the Pierce-Arrow was in its heyday, it was much in demand by royalty, presidents and Oriental potentates. To use it as a lumber vehlGle was almost a sacrilege at the time, but the United Lumber Company affiliate wanted only top-quality equipment then as it does today. And Spalding's original Pierce-Arrow was still in daily use at the Visalia yard the tast we heard,

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"It was found, too, in another survey, that 86.4/o of builders throughout the country favor oak flooring for homes built on conventional foundations."

Hardwood flooring demand in 1959, as reflected by shipments in the nation's major producing areas, was the greatest in three years, reported President Sam M. Nickey of the National Oak Flooring Manufacturers' Association. Output of. 981,874,000 board feet topped the 1958 mark by nearly 100 million feet or ll/o. lt was almost 78 million feet, or 8.6/o, more than the volume in 1957.

"This is a truly creditable showing," he declared. "It demonstrates that oak is maintaining its envied leadership in the residential flooring market despite the most strenuous promotional efforts in behalf of numerous competitive materials, some of which did not even exist a few years ago. There is no question," said Mr. Nickey, "about oak's contihued overwhelming popularity among home buyers. When they have a choice in the matter of floors they generally choose oak. This was evidenced in a recent survey of nearlv 850 real estate agents.

In a move to extend oak's leadership and provide the public with better and more economical iood fiooring systems, the National Oak Flooring Manufacturers' Asiociation has. joined with several other lumber group_s_ and companies in sponsoring a research project at Washington State University, Mr. Nickey said. Directing the project for the sponsors is the Timber Engineering Co., Washington, D.C., a service agency of the lumber industry and an affiliate of the National Lumber Manufacturers-Association.

Since reduction of on-site labor costs is a major objective of home builders, said Mr. Nickey, the study will include investigation of wood flooring systems designed especially for rapid assembly and installation. In its first ohise. the lnvesrrgarlon or wooo noorlng for rapid phise, tht study will involve field surveys of basementless home construction in Chicago, Dallas, Houston, Los Angeles. Levit- struction Dallas, Levittown, N.J., and other areas where large numbers of basementless homes are built.

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Retirement Housing Progrqm Next on DFPAgendq

A retirement-housing prog?am, complete with merchandising

W. E. Difford, executive vice-president of the trade association, made the announcement at the completion of a two-day conference on retirement-housing sponsored by the DF PA in Tacoma, Wash. Nine of the country's top figures in this field attended the conference and later agreed to serve as a standing committee to assist in development of the DFPA program.

"We have the d.ata now to start puttlng together a step-by-step program-an encyclopedla-for bullders, lumbor dealers and others who are lnterested ln onterlng thls market," Dlfiord said.

Census Bureau figures presented at the conference indicate that the market for retirement housing is about 23 million now, and in five years will hit 29 million.

Difford said the new program would supplement existing promo-

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replace any of them.

tions, such as the DF PA Leisure-Home progTam, but would not aids, study plans and market inforrnation, will be in operation before the first of the year, according to an a"rurouncement from the Douglas I'ir Plywood Association.

"Thls ls a,nother areo where we feel we sen help the ilealer ffnd a new source of buslnessr" he saltl. "The Second-Home progra,m ls & suosess, anil thts retlrement houslng market corta,lnly ha,s potentials for the dea,lor."

Misconceptions about the market and a lack of reliable, centralized information are preventing the average builder or dealer from tapping this vast field, the conference members agreed. While they acknowledged the role of federally supported projects, the gtoup emphasized the important place private industry can have in solving the housing demands of senior citizens.

A number of concluslons about the market and how to reach It carno from the conferencs:

1. All retired persoru are not indigent. While their income level is low, it is increasing, and many families have capital set aslde, or invested in an existing house, which tley can use for a retirement dwelling.

2. Only a tiny percentage of retired persons needs special care of the sort provided by institutions. Most resent emphasis on special-home features for the "aged" or incapacitated, and nearly all are capable of independence if a minimum of medical and service facilities are available.

3. Only about ao/o of retired families are considering: a move away from present communities or neighborhoods, but as many as 66Vo would move to a difrerent dwelling in the same region. This mearur that all builders, not just those in Florida and Arizona, can win some of this business.

4. As a true "leisure class," retired persons demand good recreational and service facilities before they will consider a move. This doesn't mean creating new ones, however; developments can be located near shopplng centers or existing golf courses or flshing areas. for instance.

5. Strict attention to the present principles of good house design will produce satisfactory homes for retired buyers. There was considerable criticism of the lack of "common sense" in average home design.

6. Any builder can develop a sales program to attract this market. Local conditions will determine how this is done, but 9Vo of the nation's population is in this age group, located for the most part near major population centers. A retirement house as part of a Parade of Homes, for instance, would help to gauge the market in a particular area.

7. There are many advantages in appealing to this market. For one thing, retired persons buy homes at a steady rate, since tJrey know economic conditions aren't going to have any efrect on income. A housing development for this group also can be a "new industry" to a community, since it makes few demands on job pools, police forces, none on schools and few on welfare agencies, since incomes usually are adequate. The retired person spends his income, since it will be replenished the fo[owing month.

8. Financing retirement housing is simplified by a government prog?arn that makes mortgage insura.nce available, with considerable latitude in the form. These mortgages may be for up to 30 years, regardless of age. Assistance in flnancing rental unitshouses or apartments-also is liberal and in some cases mortgages can be as much as 7O0/6. Nursing homes and low-rent houslng projects also are covered, with a"n assist from F''NMA via mortgage purchases for single or multi-unit family living units.

These and other areas are being thoroughly explored by the

DFPA, Difford said, and information already is available by writing to the Douglas FIr PlJrwood Assoclation, Tacoma 2, \ilashlngton. A file of inquiries will be kept, Difford said, and new material automatically mailed to those interested.

In addition to key DFPA personnel, those participating in the conference included Mrs. Mary Cleverley, assistant commissioner, Housing for the Elderly, Public Housing Administration; William C. F'itch, executive director of the 500,000-member American Association of Retired Persons, Washington, D.C.; prof. Alexander Kira, assistant director, Housing Research Institute, Cornell University, Ithaca, N. Y.; James M. Lange, vice-president and editor, Practical Builder magazine, Chieago; Joseph B. Mason, editor, American Builder, New York; Carl T. Mitnick. chairman of the National Housing Center in Washington, D.C., a past president of the National Association of Home Builders and a mass builder of retirement housing; Carl Norcross, executive editor, House & I{ome, New York; Joseph Rosati, developer of Florida Retirement ViUage, Pinnelas Park, F la., and Eugene D. Sternberg, Denver architect who has been prominent in design of retirement housing.

Dump-truck Owner-Drivers ro Fight Union

Southern California owner-drivers of dump-trucks in the construction industry disclosed Nov. 29 they are flghting what they called "efforts by big contractors' groups" to force them into membership in the Teamsters Union.

Spokesmen for the California Dump-Truck Owners Assn. said they are preparing court action against t}re Union and the Associated General Contractors of America (Northern California sec- tion) to block, if possible, a new contract between AGC and San

Francisco Teamsters Local 216. The contract, announced late in November, brings 1,000 owner-drivers of dump-trucks in Northern California into the giant independent union of Jimmy Hoffa and Senate Investigating Committee notoriety.

The owners' association, representing 700 owner-drivers mosily in Southern California, noted that the Northern California contract marks the flrst time in history that the Teamsters have been successful in a campaign to organize owner-drivers in the construction industrv.

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Herb Schaur, Jr., manager of Atkins, Kroll & Company's Portland office, visited Cha,rlie Schmitt in A-K's S. F. headquarters Iast month and renewed old acquaintances around the Bay area.

Henri Barbe, who recently became a partner in the James L. Hall Company in San tr'rancisco, made a sales safari through the Southwest and Texas last month.

Ann Murray entertained the past presidents of Los Angeles Hoo-Hoo-Ette Club No. 1 at a lovely luncheon at her home, Saturday, Oct. 22. All the lumberwomen were on hand except Mrs. Mabel Sta,ser, who was still in Colorado visiting but due home soon after Thanksgiving. Able to be on hand was Evelyn Fryrea,r, the club's second president, who is now associated with Youngstown Steel. Margaret Gladish heads the Past President's Parley this year.

Hans Rainer. head of the East Asiatic Company's imported lumber and plywood division, spent a late-November week on Portland business.

Lamon Lumber's Bob Bolton picked a nice blustery week to call on Lamon mill connections, that week of November 28.

Pacific Wood Products Co., Los Angeles, has appointed Jim Matheis representative in Alabama, Tennessee and Arkansas, areas

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where he is well known from eight years' service as manager of the Memphis branch of U. S. Plywood. Jim previously worked for the Roddis company and the adhesive division of the Borden Company.

This is a sad tale of our times. It happened in San F'rancisco. A shiny Jaguar was wrecked and six other cars damaged, Nov. 27, all because one John Weese tried to do a favor for a friend. The good-neighbor gesture also brought the Telegraph Hill architect a lump on the head and caused at least $2,000 in repair bills:

Weese emerged from his apartment shortly before 1:00 p.m., found a fellowtenant, Dennis Flynn, mulling' how to get his car out of the garage and past the white Jaguar sedan blocking the driveway. "I'II help," said Weese; "I'll park the Jag out on the street and you can back out. The owner, whoever he is, won't mind (the keys were in the car)."

Weese pulled out of the drivewaY, backed up the steep section of Vallejo street east of l(earny. The automatic gearshift was unfamiliar; he lost control, he went

John Williqms' Supt.

down the hill. "IIe must have jammed on the accelerator and frozen at the wheel," said Traffic Officer Prevezich. In rapid succession:

. Weese rammed his own Fiat and shoved it up on the sidewalk, creased the side of a Mercury, crossed Vallejo street to bash in the front fender of a Chevrolet, zagged back across the street to clip another Chevrolet, zigged back across the street and plowed into the side of a third Chevy which, in turn, smashed the side of a red convertible.

Prevezich estimated the damage to the Jaguar at more than $900. It belongs to Frank Billings, 33, the well-known salesman for the well-known Cal-Pacific Redwood Co., of 1859 Vallejo St. Frank, who was visiting friends nearby, watched glumly as a tow-truck hauled away his car.

"Here," said Weese, overcome with remorse and embarrassment, "take my keys and drive my F iat while your Jag is in the shop." "No," said Billings, "That's OK; this is just one of those things."

. . Weese looked around at the wrecked cars littering Telegraph Hill. "I just started out to do a good deed," he said. "But never again!" P.S.: Police said Weese would not get a citation.

Mortgoge Lending Srill Below 1959 At Sovings qnd Loqn Associcrfions

Mortgage lending in April, 1l/o below April 1959, was the fifth consecutive month in which lending by savings and loan associations fell below year-ago levels. Loan commitments increased normally for March and stood at $255 million less than those on the books last March. During April the savings and loan business passed the $65 billion mark in total assets.

Preliminary figures for housing starts in March are estimated at 93,800 by the United States Savings and Loan League.

Nit savings at savings and loan associations amounted to $400 billion during April, 6/o under April 1959. In spite of this. the cumulative net for the first four mor-rths of this year was 5/o ahead of the high 1959 level for the same rleriod.

Construction Expenditures Soor to !F[.O Billion in April

The value of new construction put-in-place in April 1960 amounted to $4.0 billion, according to preliminary estimate:i of the Bureau of the Census, U.S. Department of Commerce. This was 9Vo above the March 1960 level but 6% less than in April 1959.

Spending for private residential buildings amounted to $1.5 billion in April 1960, 5% more than in March 1960 but 15o/o less than in April 1959. Between March and April there is normally an increase of about l0% in private residential expenditures.

In the first four months of 19ffi, the cumulative value of expenditures for private residential construction amountecl to $5.8 billion, 6% less than in the same period in 1959.

November |960 Red Book Now Reody

The November 1960 issue of the Lumbermen's Red Book is just off the press. It is the 158th issue of the famous credit and sales guide.

Since 1876, the Red Book has been the principal source of credit information for the lumber, woodworking and allied industries of the United States. It lists-and evaluates-the manufacturers, wholesalers, retailers and quantity users of lumber and wood products of all kinds. The listings include credit ratings, business classifications, addresses and other facts of value to buyers and sellers alike.

The Red Book is published semi-annually and is kept up to date by supplements that go out every Tuesday and Friday throughout the year. These Twice-A-Week Supplements contain hundreds of last-minute items of credit and sales information. They provide a unique service that is available nowhere else.

The Red Book agency also compiles detailed analytical credit reports, and conducts a collection service for the handling of commercial claims.

The Red Book is published by the Lumbermen's Credit Association, Inc. Its headquarters are located at 608 South Dearborn Street, Chicago 5, Illinois. Inquiries will receive prompt attention.

Future of Pqcific Northwest Hoiled

(Continued, from Page 6)

-perpetual new growth, and out of it all is coming an orderly transition to a stronger, bigger and better forest products industry-and more growth of the crop we call timber.

Consider, for example, what used to be known as the Boeing tracts in Lincoln County, Oregon, with which many of you are familiar. The North Boeing tract consists of old-growth Douglas F'ir that is upwards of 420 years old, whereas the South Boeing tract is 80 to 100 years old because the original stand was burned off by the Indians.

We have made an intensive study of the growth of these two tracts. It is enlightening to know that over their respective lives, the youngei timber in the South Boeing tract has produced five times more growth per-acre, per-year, than the older timber in the north tract. And the industry is aware that ways have now been found to get as much dollar return from this young growth as from the old. F'ood for thought, isn't it?

or, more amazlng-ta,ke Georgia-Paclffc's redwood reserves ln Northern California. There the second growth tlmber ln the redwoods ls showlng more growth in 50 years than the old-growth hns added ln the last 1,000 years!

Research is the lubricant of dynamic conservation. It results in more and more profitable use of each harvest, integrates production facilities with the forest and accelerates the growing of new trees . .

The ownership of a perpetual and everlasting supply of good, well-located, well-managed timber and timberland, is not only important to guarantee perpetual and g:rowing'operations but it is Just plain good economics

' One of the toughest jobs the engineers of the future are g'oing to be confronted with will be that of supplying the raw materials for our industries. And here again it must be borne in mind that timber is the only natural resource which can replace itself and in less than one man's lifetime

fire history of Oregon and, indeed, of the great Northwest, is footed in its endless boundaries of rich, green, grorving timber.lands, unexcelled in the world. There was its strength in decades past. There lies the foundation for its unceasing: growth in the future.

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The State Board of Forestry made a tour of portions of the Central Sierra area in addition to a regular business meeting on July 13-15. On July 13, the Board had a conducted tour of the Michigan-California Lumber Company operations under the direction of Al Hillman which included timber salvage operations from the 1959 fire area, reforestation programs, and other points of interest. On

July 15, the Board had a conducted tour of the Squaw Valley, Division of Beaches and Parks, facilities in the morning and in the afternoon a tour of the Snow Laboratory, a cooperative project which is under the direction of the Pacific Southwest Forest and Range Experiment Station in cooperation with the State Department of Water Resources.

On July 14, the Board convened for a business session at the Veterans Memorial Building, Fair Grounds, south of Placerville. Board business included the recognition of two new members, Brig. Gen. Frank C. Myers of Fallbrook and Paul Aurignac, San Ardo. There was an election of officers for chairman, vice-chairman, and the secretary.

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Other matters to be reported on included the reforestition and nursery programs by Division of Forestry representatives, reports by Knox Marshall on the Western Pine Association and Fred Landenberger of the California Redwood Association, on forest industry's fire protection efforts and expenditures; the status of the tree farm programs by the aforementioned Knox Marshall and Fred Landenberger, in addition to a report on the national program by Robert Jordan of the American Forest Products Industries; a report by Charles Eaton of the Pacific Southlvest Forest and Range Experiment Station on the insect infestations in the California pine area; report on the status of tlre 19ffi-61 Division of Forestry operating funds and the 196l-62 fiscal year budget; consideration for approval of alternate plans of forest practices as submitted by forest practice committees; consideration of appointment to various Board committees and the setting of future Board meeting dates which will include acting upon plans for a meeting to recognize the 75th Anniversary of the founding of the California State Board of Forestry. The first State Board of Forestry was appointed in 1885.

J. W. Brown Elected I.B.f. Preelilent

J. W. Brown, senior vice-president, National Gypsum Co,, was elected president of the Insulation Board Institute during a midNovember meeting in Absecon, N. J., announces Charles M. Gray, fBI manager. Other new officers for 1961 for tJle trade association, which is composed of the 14 major manufacturers of insulation board products, include: Vice-President, S. M. Lewis, Pioneer Div., the Flintkote Co,, Los Angeles, Calif.; Treasurer, J. I(. Bolton, United States Gypsum Co., Chicago, and Assistant Treasurer, C. F. Buckland, The Celotex Corp., Chicago. Insulation Board Institute member companies also include Johns-Manville Sales Corp., Simpson Logging Co., and W'ood Conversion Co.

J. \A/. Copelond Lumber Co. Celebrqtes 48th Anniversory Of Blqck-Cot Trqdemork

One of the country's largest retail lumber chains, the J. W. Copeland Lumber Co., held a unique observance this F all. Hallowe'en this year marked the 48th birthday of the flrm's familiar black-cat trademark, with orange and black colors.

At the Portland, Oregon, headquarters of the chain, which now has 57 yards in California, Oregon, Washington and Nevada, Joseph W. Copeland (left), president and general manager, recently recounted the trademark's beginning.

"My father and brother owned lumber yards in Meridian, Idaho, in 1912," President Copeland recalled. "At one of the yards, just at Hallowe'en time, a black cat had a litter of kittens that year, and the people of the yard decided to use the black cat and Hallowe'en colors as their yard emblem. ft caught on, and our company has used it ever since."

July Construction to $5.2 Billion

The value of new construction put-in-place in July 1960 amounted to $5.2 billion, according to preliminary estimates of the Bureau of the Census, U. S. Department of Commerce. On the new basis, total new constiuction putin-place in July 1960 was 3/o above the June 1960 tevel, approximately the normal increase between June and July, and 4% below the July 1959 level. The cumulative value of construction expenditures in the first seven months of 1960 amounted to $30.4 billion; 2/o below the $31.2 billion expended during the first seven months of 1959.

Spending for construction of new private residential buildings increased 4/o between June and July 1960, about the rrormal seasonal rise for this period. Private residential expenditures in July 1960 were 9/o less than in July 1959.

The seasonally adjusted annual rate of private residential expenditures was $23.0 billion in July 1960, approximately the same as the June rate. Expenditures for private residential construction in the first seven months of 19ffi amounted to 912.6 billion, a 7Vo decline from the $13.5 billion expended in the same period of 1959.

New Memberships in Brand Na,mes Foundation

Applications for membership in the F oundation, approved at a meeting of the board of directors, Brand Names F.oundation, Inc.. include the Upson Company of Lockport, N. Y., latest representa- tive of the building materials industry to join. Sponsors of this firm's application in the Foundation were Masonite and JohnsManville.

'Whenever the Copeland Company, already one of the nation's largest, adds another yard to its chain, it is painted in ffre bright colors that have become so well known throughout the.West.

The chain of yards sells more than b0 million board feet of lumber yearly, with wallboard, plywood, and the like accounting for more than 20 million feet. The Cope- land Company has its wholesale division. the Copeland Wholesale Company, in portland, and the warehouse has a storage area of more than 40,000 square feet.

Each division of the company and each yard are well known to J. W. Copeland, known to his intimates as ,,Joe." An intent and active man, he has spent nearly half-a-century in the lumber business since his graduation from the University of Minnesota. He is past president of the Western Retail Lumbermen's Association, Seatile.

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Coliforniq Building Moteriol Soles Show 3olo Goin Over 1959 Quorter

Taxable transactions subject to California's 3/o retail sales and use tax totaled $5,407,484,000 during the first quarter of 1960, according to George R. Reilly. This was a new first-quarter high, 8.4/o more than taxable sales of the initial quarter of last year.

Taxable transactions in the seven central coastal counties comprising the First Equalization District amounted to $845,799,000, Mr. Reilly stated, 8.6/o above the volume of iransactions'of the firit quarter of t959. San Francisco, where almost half of the district's sales occurred, experienced a 6/o gain. San Mateo, Santa Clara, Saltq Cruz, and Monterey colnties all scored increases of. l2/o or more, and San Benito recorded a gain of 8/o.

The building material group, which accounted for almost 5/o of all taxable business during the quarter, in-. creased sales 3.3/o over those of a year ago. Contraitors and wholesale building materials dealers did about 7rfi/o of all taxable business and boosted sales by 5.1/o. For both categories, the gains were the smallest that had been achieved since the second quarter of 1958.

IALENI]AN OF I[]MING EVENTS December

Los Angeles Hoo-Hoo Club 2 annual Christmas party for LeRoy Boys' Home, in cooperation with L. A' Hoo-Hoo-Ette Club 1' ?:09 p.m., Nikabob restaurant, Dec. 16.

Coast Countles IIoo-IIoo Club 114 annual Christmas Dinner-Dance' $15 per couple, ?:29 p.m. Aptos Beach Inn (formerly Rio del Mar rrotel), Dec. l?; Golf available at Aptos Beach Country Club. Reservations: F'enner Angell, P.O. Box 97, Soquel, Calif. (or phone: Santa Cruz, GR. 5-0869)

O;khnd Hoo-IIoo Club 39 Christmas party, dinner and entertainment, 6:39 p,m., Claremont hotel, Dec. 19.

Sam Francisco Hoo-Hoo Club I annual Christmas party for S. E. Boys' Club, Elks club, San Francisco, Dec. 20.

Santa Clara Valley Hoo-Hoo Club 170 dinner meeting and program' Chez Yvonne Restaurant, Mountain View, Dec. 22.

Jonuory

Inlanil Emplre Hoo-Hoo Club 117 dinner meeting and Concatenation, Jan. 13.

Sa,n Dlego Hoo-IIoo Club 3 annual Winter Dinner-Dance, Casper's, El Cajon, ilan. 21.

Southwestern Lumbermen's A.ssn. annual convention, Muehlebach hotel and Municipal auditorium, Kansas City, Mo.' Ja,n. 22-26. Exhibits.

Redwood Regton Conserva,tlon Councll ar:nual meeting, Eureka Inn, Eureka, Calif., itran. 2?.

Na,tiona,l Woodon Pallet Mfgrs. Assn. semi-annual meeting' Wig' wam hotel, Litchfield Park, Ariz., Jan.29-31.

Equipment leqsing by Lumber Indusrry Spurred in | 959

Chicago-Long-term leasing of production equipment by lumber firms during 1959 spurted ahead, reaching a total of $3.6 million worth of equipment on lease, a gain ot 52/o over 1958. Robert Sheridan, president of Nationwide Lea.sing Company, Chicago, predicted that equipment leasing in the lumber industry would double in 1960 because of three factors: (1) more equipment manufacturers are using leasing as a sales tool to move their products ; (2) more companies will lease their equipment to avoid the pinch of tight money; and (3) more companies will be affected by the increasing technological progress which is speeding up obsolescence of machinery.

(A complete analysis of equipment leasing has been developed by the Foundation for Management Research, entitled: "The Pros and Cons of Leasing." Single free copies may be obtained by writing to the Foundation at 121 West Adams Street, Chicago 3, Illinois.)

Dr. I)ickinson Appointeil to Commlttee

Dr. Fred E. Dickinson, director of the University of California's Forest Products Laboratory at Richmond, has been appointed head of the Society of Wood Science and Technology's visiting scientist program under which outstanding wood scientists will be brought to some 40 university and college campuses in the United States during the next three years to meet with faculty and students interested in this field of work. The Executive Board of the Society also has named Dickinson a member of an eight-man steering committee which will guide a study of education in wood science and technology to be made in the next two years. Both projects will be financed with grants from the National Science t'oundation.

AWI 9urvey on Millwork Profit Fqctors

(Continued, from Page 3) tors covered in the study is essential to millwork men who would use it to full value.

Copies of the published chart are available free on request to the AWI at its headquarters office, 332 South Michigan Avenue, Chicago 4.

BRAE,E

Bernie Barber, Jr., WIC manager; ',Bud" Critchfield, California Wood Products, Santa Rosa; Elmer Vivian and the keynote speaker, Aaron Green, A. l. A.

Al Weidmann, George Lefler, the new technical director for W. l. C., and Ernie Atiinson

CIISSIFIEII lDvEnTlslllc-Po3ltlon Utnted 11.00 Fsr line, -Tllq[fr,jr1leirlf{Elf'f.:i'r'-$iff.i* ti; W A 1{ T A

Clo3hg date3 tor c!py, tth tnd .2mh

D S

ilames 0f Advertisers in this llrpartment using r lu l{umber cannot be divulged. All inquirics and npllu should be addressed to Box shown in thr advortiscnrnt

Successful Men Still Look for Work After They Find a Tob

TWO TOP Lumber & Plywood Salesmen in the Pacific Southwest area, one in Softwoods to handle the complete, line of West Coast prociucts; the other in Domestic and Imporied Hardwoods. We offer not only the Top Income with Salary and Expense but the opportunitv to-own a c6ntro,lline interest in these 2 divisions of our brokeragi within one year, providing you have the e4-ecutive capacity, the ambition and drive to run your own sales forEe. Our employes are aware of this ad. Send complete resume to:

'

P. O. Box 1(F2, N. Downey Sta., Downey, Calif.

ENERGETIC MANAGER to participate in starting a Do-It-Yourself lumber and building materials yard. Finest location in San Francisco. Amount of investment is important+xperience and business know-how is MORE IMPORTANT. Top references required.

Address Box C-3045, The California Lumber Merchant

108 West 6th St. Bldg,, Room 508, Los Angeles 14, Calif.

inside salesman offering good chance for advancement. All replies strictlv confidential.

Address Box C-3(X6, The Cdifornia Lumber Merchant 108 West 6th St. Bldg., Room 508, Los Angeles 14, Calif.

-HEI.P WANTED_POSMONS WANTED-

LUMBERMAN recently sold interest in large retail yard. Desires challenging position wi[h retail or wholesale lunrber-organizalon. E:rperiJnc--d in production as well as retail and wholesale levels. Free to relocate.

Address Box C-3043, The California Lumber Merchant 108 West 6th St. Bldg., Room 508, Los Angeles 14, Calif.

-EOI'IPMENT FOR SAIE-

DRY KILN-Double track 88-ft. low-pressure Moore Dry Kilnnew 1952. Complete including controls, nine fans, piping, tracks, doors, steel roof joists, etc. Dismantled under Moore supervision and ready for truck shipment. Also Moore drawings and engineering for conversion to two 48-ft. double-track kilns.

B. McLEAN

800 Milwaukee Waterway, Tacoma 2, Wash.

(BRoadway 2-5151)

DeWalt Radial Arm Saw, Model GER. S-Horse Standard 2?A/+4O/3/ffi with Shop Table. Excellent condition. TRACY LUMBER'CO.

P.O. Box 491

(TE. s-s03s) Tracy, California

-YARDS crnd SITES FOR SAI^E/IEASE-

We are getting some Inquiries about Southern California Yards that are For -Sale. 1f you want to sell your yard, we'll be glad to hear from you. 5% Commission and a 60-day listing on an exclusive

right-to-sell.

TWOHY LUMBER CO.

o Lumberyard and Sawmill brokers for over 40 ye4rs . 714 West Olympic Blvd., Los Angeles 15; Rlchmond 9-8746

Everyone Reods There Poges-Jusl Likc You

Colifornio Lumbcr MERCHANI-IZE

All Your Wonts Here

EXCETLENT OPPOR,TUNITY

Reduce Your Kiln-Drying Cost to Minimum

EXCEIIENT OPENING for o top-notch, experienced Wholesole Lumber Sqlesmqn. To sell Roil, Corgo, Truck,/Troiler Shipments to the betler retoil yords of Southern Colifornio. Chiefly Douglos Fir. Territory very well estoblished "doorbell ringing" not necessory. Mon will engoge olso in buying ond generol operotion. Remunerotion open. Applicont io show previous selling record. Replies will be held in the very striclest confi dence.

Stephen G. Freemon & Co. P.O. Box 1445 2414 The Rhine Phone: ORiole 3-35OO Newporl Beoch, Colif.

STILL ANOTHER building is going up in the fast-expanding "Y" areq in Tahoe Valley, Calif. Heri Haroid Dayton, Jr., left,. ma-nager of Nevada Lumber company, and Frank Stuart, toreman for the Dan Nevis Construction company, look over plans for the proposed sho,Dping center now under construction in the same area as the new Safeway store and the Crocker-Anglo bank. Building materials for the planned shopping center were .up!'.1 jl f.*d. futbut.

Banking Executive Named Conference Cha,irman

J. E. Fishburn, Jr., immediate past-president of the Los Angeles Chamber of Commerce and vice-president of the Bank of America, has been named executive chairman of the Southland's 1961 Business Outlook Conference. Wednesday, January 11, has been set as the date for the annual one-day event, which will be held at tlre Biltmore hotel under the Chamber auspices.

The Colifornic Lumber Merchont

SUBSCRIPTION COUPON

ilV 4aunik Shrul

' B? /e,"ja Siaaae o It Couldn't Be Unheolthy

The Southern rural preacher was making the rounds of his.parish and stopped at a one-room log iabin where he noticed the hog-pen was built right up alainst the side of the house.

Talking with the man of the house, he took it upon himself to remonstrate with him about the serious-looking situation. He said:

"Don't you know you shouldn't have your hog-pen right up against the side of your house-or even clo6e to lhe house for that matter? It isn't healthy."

"Parson," said the farmer, "you must be wrong about that. Why, we ain't lost a hog in five years !"

Full many a mortal young and old

Have gone to their sarcophagus

From pouring water icy cold

Right down their warm esophagus.

Don't- part with your illusions. When they are gone you may still exist, but you have ceased to live.-Mark Twiin.

HANS u'ALL

@xten! g $eugon'd Greetingg

ftest Wisbes for tg6t

fhis is our 42nd yeor in businesso ond 2lst yeqr qt this locotion. /

GEIIIRAI. ]U'NBER & SUPPTY

8O6 Sunset Blvd. los Angeles,

CO.

BUYER'S GUTDE O

los Angeles

9'3245 Brurh Indurrrlql lmbcr Co...--.--'--....-lAymond

f-U, Compoy.....-.-..---..----...-.--WEbrlcr 3'5861 a"ii"; c.., G1sn...1........-.........--..----.--.-...TAvlor 8-1571

Gql-Pclfic Rcdwood gqlcr-.--.--"'-"-"""'HEmlck 5'1197

C|oy f."m

G...-.----.-...-..------oRiolc 3'3500

hdoni ior.rr -?rcductr...........-............-lAvmond 3-9917

Gcllohcr Hordwood Co....-..-'-.-.-...-.--.....-P[€q61 2-3796

ci-ii-f".ic. co.p. (lmb.rl-....-.-...--..Murov 2'2llt

CcorEieioclni Cori. (Plywoodl -..-..-.....lAvmond 3-366I

6orit+pocllc Coip.....--.--..--.......-..--......rrlqnglc Z-lg!9

Glo; I ti.,- w. i...-...........-.-...--'.........I$Adl.on 4'l 3ltl

CiJJ wcir.i" Lmbcr Corp..----....-....--...-sPtuce 3-4931

6iori iiidtoot" tmber Ci....-....-.........1'Ehlsh 9'3oI5

Holllnon ltlqckln lmbqr Co.--....---.*--.ANgclur 1-'!!!!

ii*iin rot.ir Preductr Co.-.-.-..-......---..Iil-dglo 3-4091

iiriitn' rmf.t Cmponv.-....--.-..-...............lturov l'3lr{'

ii*L.ig- t-fqt Soier--.--..-.-'..--.....-.--....."llUrov I -6386

ii"ltui ir"tt lunbor Co..-.-.....----.....-----...lllUncv 2-3031

ii-re. co', A. !......------.-.-..--...----.-.....-"'ilUrqv I.'9321

ii"ti--i;belr -ompony.---.-..---..-..---.....--..Plvrnouth 6'8191

Ind.p.ndent Bldg. ftttlr. Co...---....-...-..."'FAlrfqx 8'3540

lnduitrlql tmbqi-.-...."-""""""""""""""cHqpF"n l'll9l

iit.C i'.-u.i Go'...-..........--------.-.-...-.-.BRodthow 2-7371

Jmb Dondy Lurnbsr Co..-.-.-..------.-.--....-RAymond 3-3221

Koibqb Luml.t Conpany..-.---..---.------.--..Dlckcnr 5-2897

L6hlcy, Ddld E.-Wholcrolc--.-----tt!!t"r l!91?

Ir"itiil'li wholerqle lmber...-....--.---..-.sPruce

t;;---i;ii Dii.-lnll. Popcr Co.---.---...Bubbard

U'5. Plwood Cotp. lsotq Anol----.--Klmberl.y 7J691 io ldi twber'-Soler, toy...-.............-.-.ilU1nv l{658 Walrh lmber Co....-.-.....-...-.......-..-...EDgewood 7'6669

Wendlim-Nolho Co.----...---------...-..-.-JltU.rqy I'9321

Wa3lem Forerl Ptoductt Co......'..........--ANgelur 3'513E

Wdlam llill & Lmbcr Co'...........-.......ANgelu! 24148

Wryerhcourcr Cmpilv...-..--...............11clmond 8'5451 *orchuc (Anqirel6)....'..-..............-.-PRorpccl 2-588o

W||ir., Hffi H....-..--.-..-..-..-......-....-.-...sPrue 5-34OD

Wholirqlc Forat Produdr Co....-.'....---Olcmder 5'6312

tiiiiion, fotic* w....-........'.......................3ycmorc &7E3ll

tmotillllon & Slocdcll; B. C. Forett Ptodudrl

wrtsht Lmbol Sol$. Ptiul-..-......-----lr!9t!919 7j19!!

Zwit & Compony, H.-----.........---.-......--..DUnkirk t}'3l5l

NEAIED TU'II8ER+OIEs_PIt.ING-TIES

!dt.i e Co., J. H............------.'..-...-.DUnkl* 8'959I

lw-Bcll Div'.-lnlt' Popcr Co'...'..'.....HUbbod 3-O363

McGimick & Boxtcr-.---.-..--...'-...............CHtrptttfi s'Ml

Anlonlo Polc Cond. Co......-.-....-.....--5Pru(. 3"4503

tlwonl(-sclEEN5,riloulDlNG--8Ull'DING mAT:tlAts AircGiqted Xlolding

sorti &' Door...........-..........-----..Plcoor t'lll {! Itloon Snplier, Inc......-...........------....-.-ll'lgclu 9-0657

Poclic luifuer bcolcr lupply, Inc.--------lPrutc 5'3t[61

icol Door Cmponv.....----'.---.-.-.-.----..CUmbcrlmd 3'6216

iic"t gtaq. rtdllrl,oh co........-..-....-.tadiron 7'53o4

it.sii

5'6331

3'0363

i. i. o- Xiln E Sroroge, lnc.--.----...-..-ANgetur q'6?7?

ii.-t"i L-uct co..-.--L....--.--.-----.--..---.-...lUdlow

2'53I I

rrr"ttog"ni lmPorting Cmponv------..-------...4-U--t"v ?'?991

ttloole- Bior.,'lnc'...1.--........-..-.-..-..-..--....-.OXbow

iiiifoirr- Lumber Solsr, H. E..-....-...--....NEt"dq q'91!q

li-qr"i-witt" lmbcr' Co.-......-.-....--Hollvwood

iti-- x".a*"oa Conpony.'.....--'.-.-...-.--...-NEvqdo

iviiitouJ -r-rit cc1....................-.......---.vEmont 8'4963

iirrrii-moutaing ond tumber co.-.----".'-'FAcultv l'oozt

Nalm6-Reed Lunbcl Co'...-..'..........---.--.Tllongle 3'l-O5O

Nclron Lumber--... ...---.---.Ellioil 9'4521

'r.i"iion

Day Areo

Fot$t Ploducl. Corp...-.OVerbrook 5'7414

oisi"d, i"f"d s.....---.-.-.-.-..-......:-....-.--..DUnkirk 2-8278

6i7oJ' tu.u"t Co., Rex-...-.'.....--.....-..AXmintter 3'6238

Paclic Flr 5alel...-..-..-.....-----------.--...llUnsy 2'3369

l"ciai rr.ue. Co., The--.--.-......-----.tu-rov 1-2!?!

i;;id; wa"d Produar-......--.---..-------...rnAdi3on 8-7261

i"i[.trtti Lunbcr Co.....-..--.--...---.---...----'.lUdlow 3-4!!l

iitnil- (mler Co.--..------.--.--.....-----..-'.'-"""'5Pruce 5-6294

R.ffr Co., E. 1,........-.-..-..-..-----..---...-ORiol" ?'l?,9

ilii- ror.ir noductr co.-----------.-----.flionglc 3-1857

Smford-lunlqr, Inc..--.----------.-.,........-AXmlnrter 2'91 9!

Sottr.gf Gomiony, Inc...----..-'.------.-.WEbrt€t 8-6261

stti-tv,- et"n' A..-.:....-.-....-.....-...---'---C!!qpmqt I-?999

iiii-"r-f"t t Plvwood, Inc.-.-.........Tt1il91" 9'?\!l

iiitrc nce.ooa Comiov...-.-..---...-.-.......NEvodc 6'O139

ii-*ni f"ra.ood iumber Co'.....---.......5Pru<e 9l?19

s-iii i"ta-ooa Co', L. R.-....-...---..--.-...tudlow 3'4585

siii-tt-iiutinr Lumbci corp..........--.---...'PLeoml 3-4321

ioimo Cedqr & lrtltling Co-.--------....-...-REdwo"d 7-66?\

i"uitt- r"v Lmbcr Co.--.........--..-..---.-.----.o!!9o" 9'??Q9

i"ui'tten'Cottto-lc Lmbcr Sola----.------lltlJrrcry | -3597

iroht rumucr Co....----.-.-.--.----.----.----.---:ANg.ls 9-q9l!

Sioaqra lmbsr Co., Inc..--------.------.OLadd.r 5'7151

ir"r*in a Son, E' J.....----...----.--.-..------...tUdlow 9-5581

focomo Lmbsr Sqler, Inc..-.-..-.-.-----.--,...m9fl 1-{99!

Iolbor fmb* Cmpiy....-.-----.-..--.!Rqdrhm 2'4377

iirrci *efrrer & iohnion, Inc..-.----.-...ANgclu, 9'7231

twln Horbon lmbcr Go.iC. F. Xenry & Co'!...-........---..-.-.----.llchmond 9'6524

ljnloD Lumbrr Compqnv---.----.....-.--..lltAdiron 7'2282

Onlrcd Whke. Lum5cr to.......-----..-....-ANgelur 3-6166

United Stotcr Plvw@d Cotp..--....-.-....-.....tUlow 3-3rl4l

u.i.-Ftwooa coip. (Cclvci citvl.......--.-.-.-U?lon G5666

D.i. ptiwoa Coip. (Glcndolcl...-.---..--..--clrru3'L2133

U.5. Ptvrrood Cori. tlong Beochl........--HEmlock 2'3901

Hqldwood Lbr. Co............---....-.....lElmont 3-7224

Inlqnd Lmber Cmpoy........-.........'......---GRidley 4'15E3

iloole Bror., Inc..-..--.........................-..-...Hlckory 2'8895

Sollna Cedor & tltillinc Co.'.-......-...--.......BElmont 4-3437

iourh gov Lumber Co,-(Lor Angelgl......-.ZEnilh 2261

Sullivqn iordwood tbr. Co..-......--------..--BElnonl 4-7301

icntcr, Webrter & Johmon-..-............-----Slidlcy 8-4174 wcyeihocure. Cmpoy...........-..-......---Gl.ncoutt 9-1756

EUIIDING MATETIAI' Cobb Componv, T. 11.......--.......--......-.-.'BElmonl 3-6673 Unlled 5tqie3 -Plywood Corp.........'.-------..lElmont 2-517E

SACRA'I'TENTO

, TUMIER

Butld Co., Glen.....-.--...--.-...................-..J{lGko.y 6'4917

Clry Browi t Co.-. (Rcddingl................qlettnul l'5124

Hcdiund tumbcr Soler.--.......----..................G&don 8-9O?X)

Nikket lmber Co., t. F.-'.-------i------.--.---..lVonhoe 7-8675

PloGaryillc Lunber Co...----......----.-....-...---.Gllbe.t l'l 573

lwin Hqbm Lunbcr Co.-..-..-.....-.....-lVohoe 3-2916

Weyerhoeurcr Compdy.......-......--............G11bed 3'7t|61

!ultDlNG ;rllATEtlAtS

luildiru llolcrlcl DlrldburoB...---.-Glodr.ton. t'28?6

Cdoeic Ccn.nl Co...........-.--..--..........G11b.d 2'8991

Norco Di3trlbuling Co-.-.-.---------..,W4!-f

.

fry REGAL

ALT POPAUN SPECIES . Au stzEs

the all new "VENT-A|R"...

(lnstollotion by MODUTE WALL Corp., Los Angelesl

lo-Ft, DooRs

qn3l Lorger

s-Ft. Wide

qnd Wider +++

rhe Regql "R.ESPEC" . .

o Hot Pressed-Bonded Core

. 5 or 7-Ply Construction

. Type I Exterior Grode Glue

Hcrrdwood Edgebqnded

4 Sides

. Belt Sonded

Guqrqnteed 2 Yeqrs +++

DO0RS for AII

Technicol lnstallations

IEAD.IINED DOORS

-fey X-Roy Shielding

Att DOORS ARE HOT PRESSED wirh Type 2 Ureq Resin cnd Belt Sonded. Core construction is qn qll-wood grid, with 29 horizontql Ribs qnd 2 continuous Verlicols, spocing between Ribs is 2Vc". End rqils qre 21/2", Sliles sre l3/+" qnd Lock Block qreq is 4x21", All doors ore guoronleed for one yeqr ogoinst delominqtion or defecls in mqteriql qnd workmqnship, ond will be reploced lN THE WHITE ONLY. Doors must be properly hondled, stored ond seoled. All doors ore mqnufqctured in complionce wirh qll Commerciql Stqndqrds requesled.

NEGAT I'OON CO.

School Doors Our Speciolry +++ All REGAT Doors

Comply Wirh

Commerciol Stqndords:

CS | 7l -5O, CS 2OO-55 ond

CS 35-49... plus Modern Revisions +++

"Personqlized Service"

Gllbert 3-3131

10176 Rush Streef, El Monte, Colifornio 3-6216

Member of the Soufhern Colilornio Door lnstitute ond Woodwork Institute of Colilornio

QUAITTY is Our rVlosf lmportant Product!

"For q lew cenfs nlof€ . .

You can hqve a

(Union Mode)