A Message from
Matt Alderton
Owning your own business is an adventure and can be highly rewarding. As an owner of businesses both large and small, I understand the many challenges business owners face operating their business. I have been a business owner for over a decade, have experienced many ups and downs and have learned an incredible amount through experience. One thing above all I have taken away from my journey so far, is that you can’t do it alone. To be successful requires being around the right people, and having the right influences in your life to help you achieve success. This applies to all the relationships in our lives. As human beings, we are the average of the seven people we spend the most amount of time with. This means, if we want to be successful, we need to spend time with people who are successful, who have had more success than we have had to date, and learn from them. As I have built my various businesses, I have spent time around some incredible people. People such as John Maxwell, Terry Hawkins and Les Brown, as well as experts across various fields and industries. I can directly link my successes and failures to the people and influence they have had on my business and life. I started Bx to help business owners connect with experts within the business arena. Knowing first-hand the advantages of being connected with and mentoring with the right people, I knew this was pivotal to the success of other business owners as well. In Australia, the 1 in 2 businesses fail in their first 12 months, and 9 out of 10 will fail in the following 9 years. These are disturbing statistics. What is even more disturbing, is that it is usually a result of the business owner not having the experience, expertise and support required to be successful in their enterprise. My personal mission is to reverse this statistic. I have created a support system for business owners, to enable them to achieve success. I have done this through our free events - Bxponential, educational platforms and our BxNetworking for Business meetings. I encourage you to share your experience with your friends and business networks. The more people that connect with us and our events, the more people we can help achieve success. One lesson I have learned in business and life is that winning and success are not the same thing. For you to win, there must also be losers. For you to be truly successful, means helping as many others as possible achieve success. The more people you help achieve success, the more successful you will in turn become. Thanks and see you at brekkie! 2 | Business xclusive
Contents A Message from Matt Alderton
2
Meet Matt Alderton
3
The 2018 Business xCellence Awards & xMas Party
5
Enter the 2019 Business xCellence Awards
13
Networking With A Difference By Laurene McKenzie
17
Are you harnessing social media for your business? By Matt Alderton
19
Ten Tips To Help You Travel The World While Still Running Your Business by Dale Beaumont
29
The Mindset of Change By Matt Alderton
31
Membership with Bx
33
Matt is an award-winning businessman and entrepreneur, a #1 best-selling author, speaker, and business growth xpert. Matt was named Business Person of the Year in 2015, NSW Business Leader for 2016, and was a Finalist as Australian Entrepreneur of the Year in 2016 and 2017. Matt has owned more than a dozen multi-award winning businesses across numerous industries, including retail, hospitality, technology, entertainment and professional development. Taking many of these businesses well into 7-figures, Matt’s passion is, and has always been, helping people achieve success through growth and development and he specialises in leadership. Alderton Enterprises won the Australian Business Champion Awards in 2016 AND 2017, placing Alderton Enterprises as the #1 Business Services business in Australia. Matt now sits on the panel as a judge in the Australian Business Champion Awards. Success & Relationships The key to being successful in all areas of life and business is proportionate to the relationships you develop throughout your life. Matt has trained and mentored with internationally renowned author and speaker John C. Maxwell, as well as Les Brown and Terry Hawkins. Matt is proud to teach with John Maxwell and is part of the John Maxwell Leadership Team. Matt associates with political leaders, at both state and federal levels, with the aim of forging long-term relationships to develop his understanding of the economy, and to lobby for continued support of small business in Australia. From Prime Ministers to Treasurers, and Small
meet MATT ALDERTON Business Ministers, Matt is determined to ensure that small business has a big voice in Australia. Matt & His Business Through his book, training and speaking, Matt shares a number of his experiences in business and life, including amazing successes and some monumental failures. The idea: that no matter what life throws at you – both good and bad – your values, character and personal leadership will determine your success. Matt has owned businesses for over a decade, building up not only a great portfolio of businesses, but a lifetime of experience, learning that hard work is simply not enough to ensure success. Success is also achieved by aligning with experts across varying industries, bringing the right people at the right time into your organisation, investing in them and building a business that runs without you. Matt’s mission with Bx is to empower business owners to grow their businesses for a fulfilling life, and his BHAG is to help 100,000 small businesses through training & development and business networking by 2022. Matt & His Life For Matt, his greatest success in life is his family. Husband to his beautiful wife Meg, and father to three wonderful kids – Bethany, Thomas and Georgia - his family has been the source of his strength and resilience through good times and bad. Matt is a man on a mission to help people achieve great success, both personally and professionally. Business xclusive | 3
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The Bx Business xCellence Awards and xMas party is an xClusive Event for BxNetworking Members to showcase the outstanding performance of businesses and Bx Team Members from throughout the year. Last years event was held on Saturday 17th November and was a night of xcitement and xuberance! Held at the lavish Horsley Convention Centre, business owners from across Sydney and Canberra came together to celebrate 2018, and what a night it was. We awarded 10 team member awards, as well as 10 Business Awards, and the coveted Business of the Year. The Business of the Year for 2018 went to Tim Hyde for his business ‘Win More Client’, a full-service marketing and business automation service and solution provider. Keep reading for the full list of winners! The Bx Business xCellence Awards is our annual awards program and businesses from across the BxNetworking community are invited to enter as well as be nominated by their peers. Businesses complete a comprehensive multiple-choice questionnaire and are ranked against other businesses of the same category, and finalists are selected from the best entries. Finalists are then invited to complete a detailed business review with a series of questions on topics such as marketing, operations, people and leadership, sustainability, and community engagement.
The 2019 Business xCellence Awards kicks off on September 2nd, and we encourage members to apply or nominate one of their peers. Read on for more details on entering. Business xclusive | 5
Power Up You Marketing
2018
BUSINESS of the Year
Business owners competed across 10 categories, and as the winners were announced for each category, the winners all then faced off against each other to take out the coveted Bx Business xCellence Business of the Year. The winners of each category were, Dreamtrips by World Ventures, Finance Your Future, PrintShop by Harvey Norman Auburn, Informed Health, Win More Clients, Power Up Your Marketing, Sutherland Shire Affordable Funerals, Fox Property Management, and Jemimah Ashleigh – Entrepreneur. The pressure was on for Tim…as Tim’s wife Penny Hyde was also a contender as the owner of Fox Property Management! Win More Clients is a Canberra based business, servicing Australia Wide. Win More Clients works with hundreds of different companies – large and small – in many different industries. Over the years they have created the Million Dollar Marketing System. Using this system in consultation, Win More Clients can show you how to move a prospective customer into a free promotor, giving referrals to everyone they meet. The team of marketing experts are qualified and experienced in providing small business marketing solutions. Trust them to do what we do best and watch your business grow. Win More Clients helps small business owners who want to scale and get back time with Digital Marketing Strategy, CRM & Automation, and Training.
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and the winner isâ&#x20AC;Ś Holiday and Travel Business of the Year | Dreamtrips by World Ventures Maria Micallef | mmicallef37@gmail.com | http://mazmerising.dreamtips.com Finance & Financial Planning Business of the Year | Finance Your Future Rachael Bursell | rachael.bursell@financeyourfuture.com.au | http://www.financeyourfuture.com.au Printing & Photography Business of the Year | PrintShop by Harvey Norman Auburn Jeff Polley | jeff.polley@au.harveynorman.com | http://www.hnprintshop.com.au Health Improvement Services Business of the Year | Informed Health Fiona Kane | fiona@informedhealth.com.au | http://www.informedhealth.com.au Business Services Business of the Year | Win More Clients Tim Hyde | tim@winmoreclients.com.au | https://winmoreclients.com.au Education Services Business of the Year | Power Up Your Marketing Kathleen Ann | kathleen@powerupyourmarketing.com | http://powerupyourmarketing.com Specialised Business Business of the Year | Sutherland Shire Affordable Funerals Stephanie Kelly | stephanie@personalfarewells.com.au | http://www.@personalfarewells.com.au Professional Services Business of the Year | Fox Property Management Penny Hyde | penny@foxpm.com.au | http://www.foxpm.com.au New Business Business of the Year | Jemimah Ashleigh â&#x20AC;&#x201C; Entrepreneur Jemimah Ashleigh | hello@jemimahashleigh.com | http://www.jemimahashleigh.com/
GOLD Business of the Year | Win More Clients | Tim Hyde
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Our awards also recognised the â&#x20AC;&#x2DC;best of the bestâ&#x20AC;&#x2122; by rewarding high-performing team members from across BxNetworking, as well as outstanding venues and suppliers serving BxNetworking members. Venue of the Year Bitton Gourmet Oatley Networker of the Year Julie Hobbs | JD Active Weightloss Coaching Works juliehobbs19@gmail.com Group Leader of the Year Paul Morrison | Fantastic paul@fantastix.com.au | http://www.fantastix.com.au Member xPerience Officer of the Year Jason Critelli | Marketing For Profits jason@marketingforprofits.com.au | http://marketingforprofits.com.au Operations xTraordinaire of the Year Steven Franks | HPA Advisory Services steven@higherpurposeaccounting.com.au | http://www.higherpurposeaccounting.com.au xPert of the Year Michael Griffiths | The Referral Marketing Guru Most Charitable Group of the Year Cronulla (2nd Year in a row!) Area Leader of the Year Laurene McKenzie laurene@businessbackboneconsulting.com.au | http://www.businessbackboneconsulting.com.au Group of the Year Sutherland
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ENTER THE 2019 AWARDS! Position yourself as the top-of-the-pops in the BxNetworking community and enter the Bx Business xCellence Awards. The process is easy…
Stage One: Complete the Online Entry Form OPENS 2nd September 2019 https://www.surveymonkey.com/r/2019-Business-xCellence-Awards
You can complete your application online, or via the Submission Booklet being distributed at BxNetworking events. The submission will assess your business in terms of vision & strategy, customers & marketing, operations, social responsibility and financial acumen. In addition to the entering the Business Awards component of the Business xCellence Awards, you can also participate in the People’s Choice Awards, where you can nominate any member, their business or a team member of BxNetworking for their contribution. We encourage EVERYONE to take part in nominating someone for a People’s Choice Award. Stage One closes on 20th September Nominate a business, BxNetworking Member OR Bx Team Member HERE: https://www.surveymonkey.com/r/2019-Bx-Peoples-Choice-Awards
PEOPLE’S CHOICE AWARDS
* This is an anonymous form and is limited to one entry per member.
Stage Two: Your Written Submission DUE 16th OCT. All Finalists should complete their Written Submissions and send these to Bx for judging prior to the 16th October. Remember to watch the specially recorded webinar to help you with your application. Written Submissions Close on 16/10/19
Stage Three: Come Along to the Awards Night AND CELEBRATE on 16th NOV! Enjoy a night of celebration and partying at an xclusive location to BxNetworking members for the Bx Business xCellence Awards and xMas Party!
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NETWORKING WITH A DIFFERENCE by Laurene McKenzie When it comes to networking, you can create powerful results if you approach things a little differently to the norm. Here are some tips to help you maximise the return on time and investment in your networking efforts.
CONNECT Represent the brand of you effectively-every time! The way you present yourself has an impact and every time you meet someone you are leaving some level of impression. In terms of networking, it is all about the relationships you create and how memorable you are so when people are ready to buy or recommend, you are front of mind. Take a different approach to the norm at your networking events. Most people have been conditioned to approach networking in a transactional way and purely as sales opportunities. For long-term success, thinking in a relationship-based, transformational way will deliver results above and beyond - you’ll establish significant, memorable connections. Think abundantly - remember, connection opportunities occur outside your networking events too. Social media provides the perfect platform to position yourself as a connecter. Like, comment and share social media posts Facebook groups regularly have members asking for recommendations - take the time to communicate those with people you know they relate to
Share other marketing and business development prospects such as Tenders and PR opportunities. This again is a powerful way to remain on the radar outside of your traditional networking events and potentially create reciprocal opportunities for you
ENGAGE Always be prepared and ready for your chance to give a pitch when the opportunity presents itself. Take some time to think about what points you would like to communicate before you attend your events. Be able to describe what do you do succinctly, who and how you help clearly. Taking the time to refine this and continually self-reflect on how this lands for your audience gives you and opportunity to always leave a positive and memorable impression on people in the room. When you join and commit to a networking group it’s essential that it takes priority in your diary without fail. Often I see people prioritise clients over attending their regular networking meetings. I would suggest you can create a win/ win situation by offering other times in your diary to clients and still attending your networking events. Always deliver what you promise and aim to follow up within 48 hours. When your network realise you are someone they can rely on you are well on the way to establishing yourself as someone with value to your community.
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NURTURE Be a leader and establish referral partnership opportunities. Identify people you can partner with who are non-competing and who you can recommend to your own clients and vice versa. The key to creating ongoing strong opportunities with these referral partners is to have regular conversations to see how you can help each other. These conversations create strong relationsips over time, and mean you remain front of mind with your network. One way you can move into a transformational phase is to offer to add value to your network before selling your wares. This helps you establish trust, familiarity, authority and appeal, which will position you well in terms your peers. This does seem counter intuitive however over time it does translate to even more clients coming your way. When you’re at events, do the unexpected. People don’t expect you to offer to connect them with others straight off the bat - even though that’s ultimately what you’re all there for - so do it! Ask them who they would like to connect to, or what you can do to help and make it happen. That’s networking at its finest! By employing many of these tips, I’ve become known as the “Super Connector” and have take my networking success to a whole other level by helping people connect with, engage and nurture their networks.
To learn more about successful networking connect with Business Backbone Consulting and Laurene on Facebook, LinkedIn and Instagram.
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Are you harnessing social media for your business? by Matt Alderton
Social media is constantly changing and so is the way that we use each different platform. Despite its ever-evolving nature, social media isn’t going anywhere anytime soon and your business should be jumping on board to see where it could take you. Different social media platforms work well for different businesses, so it’s important to take the time to consider each platform carefully to decide which one will work best for your business.
Facebook Many of us have our businesses listed on Google – after all, it is one of the first places potential customers will look. Facebook allows you to provide all the usual information – business hours, location, descriptions, reviews and images of premises etc – with the added bonus of interactivity. Facebook lets your customers interact with you through events, photos, uploading their own reviews and messaging you directly to get their answers. Facebook is a great hub for interactivity and, after Google and your website, it’s one of the first places your potential customers will go to find out more about your business.
Instagram Instagram is especially useful if your business is product-based. A well-shot photo of your product may just catch the eye of a potential customer. The platform relies heavily on hashtags, which means that your image has the potential to make a big splash in the Instagram world. Out of all the popular social media platforms, Instagram provides the most scope for creativity, which means that you can let your business personality shine through visually. Instagram also offers business pages which means you can gain insight into how your followers are responding to your content and it provides an option for your followers to easily send you an email to find out more.
LinkedIn LinkedIn is useful for building your professional network and sharing news about your business. The platform is perfect when you’re looking to grow your business and find new staff and it’s also a great tool to check up on your competitors! LinkedIn also provides rooms for articles - formerly known as Pulse - an extension of the platform which allows you to write your own long-form content and share with your network – this is perfect, especially if your own website doesn’t support a blog. There are plenty of other platforms out there that could be right for your business. Snapchat and Twitter have been useful for businesses that like to update immediately or show behind the scenes information, while YouTube is great for sharing videos highlighting events or even create ‘how-to’ videos for your products. Using social media is all about getting your name out there, growing both your professional network and your customer network and, most of all, having a bit of fun with your business.
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Who We Are and What We Do Bx was founded by business owner and entreprepreneur, Matt Alderton. The purpose of Bx is to help businesses grow and scale quickly, to create a sustainable cashflow and strong profitability, resulting in a resilient business that provides rewards, freedom and choice for you as the business owner. Too often businesses fail - greater than 50% in their first 12-months! It is with this in mind that Bx has developed their training, education, and events. Bx has now helped tens of thousands of business owners grow their businesses. We are committed to our clients and their success, and pride ourselves on the results we can achieve for our clients. This is why Bx has won the Australian Business of the Year for the past 2 years in a row! This is what we do: • Bxponential - Australia’s premier event for business owners and entrepreneurs, attracting over 500 people to each event and showcasing Australia’s top entrepreneurs and business xperts, including: Naomi Simson, Mark Bouris, Ita Buttrose, John McGrath, Terry Hawkins, Peter Moriarty, Daniel Tolson and more! • Bxplosive - A one-day intensive business masterclass. Gain strategies and resources to take your business to the next level. • Bxpert - Ever wanted to write a book? Speak from the stage? Join Matt for an intimate workshop and he will guide you through how to write your book and speak from stage. Matt will provide you with a proven framework for book writing - you will have your book planned and partly written by the end of the day! Learn how to craft your keynote AND deliver with confidence and power! One lucky attendee at Bxpert will even get to launch their book and speak at Bxponential! • BxNetworking - People buy from people they know, like and trust. Build your business through referral networking with BxNetworking. Fast on the way to over 50 groups across Australia, BxNetworking allows you to network at ANY or ALL the groups across Australia! Join with hundreds of other members in this xtraordinary networking community. 20 | Busines xclusive
There are several levels to Bx Membership:
Get Connected - Free Online Bx Connected BxNetworking All Access Pass Business Growth xCelerator xClusive Business for Life Membership xClusive Coaching with Matt Alderton
Get Connected ~ FREE Online! 1. Monthly Bx Business Strategy Comm’s Every month you will receive, from Bx, strategies and resources to help you in your business - sent straight to your inbox. The content is carefully prepared and written by Matt Alderton as well as a host of other business xperts. 2. Business with the Stars Podcasts (coming soon!) Join Matt on his Podcasts as he shares the microphone with some of Australia’s most successful (and most interesting) entrepreneurs. Our podcasts are engaging and informative, as well as a lot of fun. Our regular segments include:
Business with the Stars - Showcase Podcast Matt and a guest co-host catch-up with super-successful entrepreneur or celebrity. The format is fun and exciting and you are bound to learn some never before shared secrets! Join us as we learn how being a celebrity is similar to starting and running a business, and how you can harness these lessons to grow and scale your business to celebrity status!
Business with the Stars - A Minute with Matt Join Matt for an extended version of a ‘Minute with Matt’. This short and punchy Podcast expands on Matt’s popular ‘Minute with Matt’ segment and takes a more in-depth look at the concepts. By popular demand, Matt will explore a different concept each month. In the popular TED style presentation, this Podcast is 10 to 20 minutes in length and is great business educational content you can slip into your day.
Business with the Stars - TxPerts In today’s ever-changing technological world, it’s almost impossible to keep up with what happened yesterday, let alone, what’s new now! Join Matt and tech xperts, such as Trent McLaren and Peter Moriarty - two of Australia’s technology geniuses and thought leaders as they share with you the top apps you should be using, a few you should be ignoring, and what to keep an eye out for. Trent and Pete keynote around the globe and share their insights and wisdom, and we have them on the ‘Business with the Stars’ Podcast each month, just for you! 3. xPert Webinars Bx hosts xpert webinars every month. Hear the latest strategies and information from Australia’s xperts, as well as fascinating entrepreneurial journeys and business and life stories. Short and punchy, the webinars are generally 30-minutes in length. The webinars are an awesome way for you to keep on track, and stay in tune with industry xperts, and stay ahead of your competitors. The webinars are also interactive, and we encourage you to participate by asking questions and commentary. 4. Bx Training Event - early bird access and discounts of up to 25% Bx runs events throughout the year, including Bxponential, Bxpert and Bxplosive. Receive early bird invitations and access, as well as discounts of up to 25%! There are also plenty of other member benefits including VIP access to the events.
5. Access to the Bx Member xChange Online Resources Portal Gain access to a vault of information, resources, online eLearning with video and competency based training, including live events. The Online Member xChange has been designed to provide you with instant access to information and training that you can get access to 24/7, when you need it. Not only does the Member xChange have loads of training and videos, it also contains all our previously created templates, processes and forms - all of which you can use in your business, during the program and forever afterwards.
BxNetworking All Access Pass ~$89 per month All of the above PLUS: 6. GOLD Level Access to the Bx Member xChange Online Resources Portal In addition to (5) access to the Member xChange, Silver level membership has even greater access. Gain access to a vault of information, hundreds of resources, Online eLearning with hours of video and competency based training, including all live events. The Online Member xChange has been designed to provide you with instant access to information and training available 24/7, when you need it. Not only does the Member xChange have loads of training and videos, it also contains all our previously created templates, processes and forms - all of which you can use in your business, during the program and forever afterwards. 7. Member Listing & Profile on the Member xChange Meet and be found by all our Members with this Business Listing and Profile Page. The Member listing and profile will connect you with thousands of entrepreneurs and business owners across the Business for Life Program and BxNetworking. Looking for a particular service for your business...maybe for home? Connect with the members across Bx for qualified referrals and high quality professional services. There is no question, when your are part of a community, the quality of work is always at the highest possible level. Members rely on the referrals and testimonials within the community, and members are always raving about the quality of other members’ services and products. This is also your opportunity to spruik your services and products. Showcase who you are, your achievements and who you would like to connect with. This is both a business and personal profile page and allows thousands of others on the network to connect and find you.
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8. Facebook Group & Community Members of BxNetworking are granted access to the private Facebook Groups for the Bx community. Here you have access to other members, xclusive content, xperts and loads more. This is an awesome forum for members to really connect to other members, and have instantaneous feedback to questions and challenges as well as the ability to celebrate wins with like-minded business owners and entrepreneurs. 9. Bx Round Table Q&A Events Have you ever needed specific and xpert advice on your business matters? Legal, accounting, social media, PR??? How much do you think you would pay to spend 1 ½ hours with an xpert? $300, $500, $1,000?!? As a member of BxNetworking, you get to spend a day with numerous xperts from across Australia and the world, and work on your business. The Round-Table Events are held yearly and have 3 sessions of 90 minutes. Choose from the many xperts on the day, whom you would like to spend 90 minutes with, and join that table. The xpert will guide you through some general information, and then work specifically with you on your business, answering your questions and assisting you with your business. 10. Bx xMas Party & Business xCellence Awards The Bx Annual xMas Party & Business xCellence Awards gets bigger and better every year. Join with members and entrepreneurs from across Australia and celebrate the success of the year and party into the night. There is no better way to celebrate the year than with friends in the Bx community in an xclusive location! 11. Access to the Michael Griffiths Referral Marketing Program for FREE (RRP $1,200) Michael Griffiths is the World-Leader in the space of referral marketing and speaks and trains across the globe. As a key strategic partner with Matt and Bx, we have secured Michael’s online program, which retails for $1,200 for you absolutely free! 12. The BxNetworking Return on Investment Guarantee We know it works, and we’re prepared to back ourselves! Our guarantee is that if you don’t make your money back (and then some), we’ll give it back! We haven’t had to yet, but we’re prepared to put our money where our mouth is!
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BxNetworking All Access Pass ~$89 per month All of the above PLUS: 13. BxNetworking Meeting Membership BxNetworking is Australia’s premier business networking community across Australia. Fast approaching 50+ groups that meet fortnightly, you are welcome to attend any as a member of them as part of your Gold Membership. Membership comes with a full Multi-Group Meeting Membership in BxNetworking. Your membership in BxNetworking lets you network all over Australia. The power of networking is fundamental as one of the four pillars of your marketing strategy. Build your business, by building valuable relationships and partnerships with other amazing business owners and entrepreneurs. 14. GOLD Level Access to the Bx Member xChange Online Resources Portal In addition to (5) & (6) access to the Member xChange, GOLD level membership has even greater access. Gain access to a vault of information, hundreds of resources, Online eLearning with hours of video and competency based training, including all live events. The Online Member xChange has been designed to provide you with instant access to information and training available 24/7, when you need it. Not only does the Member xChange have loads of training and videos, it also contains all our previously created templates, processes and forms - all of which you can use in your business, during the program and forever afterwards.
Business Growth xCelerator ~ $297 per month All of the above PLUS: 15. xtraordinary Bootcamp Workshops Platinum Membership has four xtraordinary Bootcamp Workshops. Each event is designed to focus in specific areas of your business and guide you through the fundamentals in mastering these areas. There is also a BONUS WORKSHOP for all members. The bonus workshop features, Australia’s number 1 business coach, Daniel Tolson. Daniel, spends a day with you, smashing through your limiting beliefs and helps you set incredible goals for yourself and your business over the coming 12-months. This is the launch pad to your success in the program.
The four Bootcamp Workshops are: 1.
Sales & Marketing Essentials
2.
Need to Know Numbers
3.
Systemise and Automate to Success
4.
High Performing People
As part of our alumni program, all members have the opportunity to attend an xpert Mastermind Weekend. The mastermind weekend gives you intimate access to Matt and other business xperts in a relaxed and social setting, and at an exclusive location.
xClusive Business for Life Membership ~ $997 per month
16. Complimentary Quickbooks Online Account Bx is committed to helping businesses grow and scale and create a strong, resilient business. We know that every business should be doing their accounts in the cloud...yet few actually are. To help you, we are giving you a complimentary Quickbooks Online account.
• This membership level is available by interview and acceptance only, and is limited in availability • Min. 6 Months, • Pay for 12 months, save 16%, only $9,997
Quickbooks Online is the #1 Cloud-Based Accounting Solution IN THE WORLD. The power of Quickbooks Online, is not just in the app, it’s also in the thousands of connected apps, you can connect to Quickbooks Online to help you scale your business with automation and transparency in your business.
All of the above PLUS:
RRP for Quickbooks Online is normally $15 to $50 per month!
Receive monthly 45-minute strategy sessions. These are personalised sessions where you will be provided specific and strategic advice regarding your business.
17. Alumni xpert Mastermind Weekend The Mastermind Weekend involves intensive leadership and business training, hosted over a weekend at an xclusive location. The weekend will host world-leading experts and industry gurus, in an intimate setting.
18. Monthly 1 on 1 Strategy Sessions
These are momentum driving sessions, where you can gain valuable advice and strategies regarding your business. Email ahead if you want to work on specific topics, or if you are struggling to work out ‘where to next??” then your strategist can help you plan your month out. This greatly reduced business strategy and coaching session will help you make great decisions in your business and give you momentum and growth. You can choose from a number of industry leading xperts in the areas of: • • • • • • •
Finance and accounting Marketing Referral Marketing Sales Communication IT PR and Communications Business xclusive | 23
• • • • •
Limiting beliefs and financial mindset Google Apps / Website Hosting / Phone Systems Automation Hiring, HR and teams And MORE!
19. FULL ACCESS to The Online Member xChange In addition to the vault you have access to in the Platinum Package and up, you will now have FULL access to ALL information, resources, and education. Gain access to a vault of information, hundreds of resources, Online eLearning with hours of video and competency based training, including all live events. The Online Member xChange has been designed to provide you with instant access to information and training that you can get access to 24/7, when you need it. Not only does the Member xChange have loads of training and videos, it also contains all our previously created templates, processes and forms - all of which you can use in your business, during the program and forever afterwards.
xClusive Coaching with Matt Alderton ~ $2,997 per month • This membership level is available by interview and acceptance only, and is limited in availability
• Min. 6 Months, • Pay for 12 months, save 15%, only $29,997 All of the above PLUS: 20. Monthly Coaching with Matt Alderton The xclusive level of the Business for Life program gives you complete access to Matt Alderton for up to 2-hours of business coaching per month. These are personalised face-to-face sessions with Matt Alderton, where you will be provided specific and strategic advice regarding your business. In addition to the other elements of the program, the monthly coaching will see you have massive personal growth, as well as your business. 21. Phone & Email Strategy with Matt Alderton In addition to the Monthly Coaching, members have direct access to Matt Alderton. Have direct access to Matt with private phone calls and email support. This level is incredibly beneficial if your business is in fast growth and you need a lot of assistance and fast feedback to questions, challenges and concerns. Matt will work with you closely to empower you to make great decisions and build an incredibly successful business.
Bill Pugh: Chartered Accountant, Financial Planner, SMSF Specialist....and boxing fan! Bill specialises in helping small businesses and tax-paying individuals maximise their wealth. Offering tax, business and financial planning advice, his strong service culture, continuous learning and knowledge results in a holistic service model for clients regarding their taxation, business and wealth decisions. Bill has been engaged in his profession for 30 years, 15 of which have been managing his own business at Sutherland, spanning clients in building and construction; medical, finance, health, computer and software programming; electronics; furniture manufacturing; giftware wholesaling; mortgage broking, retail; not for profit and aged care. A strong supporter of the local community, Bill received the Cook Community Award as part of the young achievers program for year 11 business studies students, and is a long-term member of Gymea Rotary: he is a past president and secretary, and also served on the district level finance committee. Growing up in sports mad Wagga Wagga, Bill played rugby league for many years. In the shire he briefly played Aussie Rules and has played over 35’s soccer. When family commitments and three children allow he is also a keen tennis player, golfer and GBF gym attendee. Most people wouldn’t be aware that Bill has an interest in boxing. Bill’s father and grandfather were professional boxers who owned and ran the Carlton Boxing Stadium which once stood on the corner of English Street and Railway Parade, Kogarah. Bill said “They fought under the name of “Billy Austin” because it was the way then to box
Bill Pugh, Director Reveal Wealth
under a pseudonym. While tough and determined they were considered gentlemen. My grandfather lived through the great depression which taught him to be very careful with hard earned savings. As a business owner he knew the importance of marketing, operating efficiently and financing to a profitable business .”
In our reveal process, we offer a free, no obligation, 30 minute consultant to firstly meet in person and see if we may be of assistance. Kirkby House, Ground Floor 02 9545 3599 Suite 1, 33-35 Belmont St admin@revealwealth.com.au Sutherland NSW 2232 revealwealth.com.au
Let’s not be afraid to compare «SOFT LEFT
THE CENTRE
HARD RIGHT»
Local groups Unstructured, PAYG, little continuity…
Structured enough, Freedom to be yourself…
400+ meetings a year
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Max. 1 per week
Network up to 4 days a week
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Ability to network at groups right across Sydney and growing Nationally!
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Compulsory attendance at meetings
Sometimes
NO!
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Fortnightly meetings per group
Often monthly
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Often relentlessly weekly…
Free 24/7 online networking across the network
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Free Google-friendly online profile
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Freedom to network with people in same sector
Sometimes
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Pressure to bring referrals and visitors to meetings
Sometimes
NO!
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Choice of Breakfast, Lunch and Evening meetings
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Potential reward of FREE membership for bringing visitors
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26 | Business xclusive
Referral groups Rule-bound and conformist.
Bxnetworking with other networks! «SOFT LEFT
THE CENTRE
HARD RIGHT»
Local groups Unstructured, PAYG, little continuity…
Structured enough, Freedom to be yourself…
Three 1-2-1s at every meeting
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Pay for each meeting, even if don’t attend
Sometimes
NO!
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Opportunity to present to the group
Sometimes
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Choice of membership joining packages
Sometimes
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Normally just annual membership
Pay monthly membership option
Sometimes
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Run purely as a franchise
Sometimes is
NO!
Often is
Breakfast meetings starting at sensible time
Sometimes
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Often 7am, even 6.45am…
At meetings, mix of regulars, members from other groups and new visitors
Regulars + visitors only
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Regulars + visitors only
Easy to give, receive and display testimonials
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Sometimes
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Sometimes
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Easy to book meetings online Approachable Team Regional/ Area Leaders, Group Teams Free training for group team members xcellent Christmas party…
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Referral groups Rule-bound and conformist.
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Business xclusive | 27
At BxNetworking for Business we have amazing networking groups that are structured to maximise business, yet are still fun and social. It’s structured, yet without all the rules! …and our breakfasts are the best you’ll find, at some Australia’s best cafes & restaurants. Find out more and book into your local meeting here - www.BxNetworking.com.au You can come along and find out what it’s all about - no strings attached. Fast approaching 50+ groups across Sydney, Canberra, Newcastle, Wollongong & The Gold Coast! 28 | Business xclusive
REMOTE CONTROL Ten Tips to Help You Travel the World While Still Running Your Business By Dale Beaumont
Like most entrepreneurs, I started my journey burning the candle at both ends, working countless hours and never having any downtime. After my children were born, I realised I needed to find more balance so I could enjoy spending time with them without being distracted by my business. Together with my wife, I decided that even though work would often take me away from my family, I would structure my life and my company so we had quality time together. Fast forward a few years and I now take at least four overseas trips per year with my family. My children are older and able to appreciate the different cultures we experience together, and we love travelling and exploring the world. It sounds ideal, and for us, it is. We have now visited over 70 countries and have no plans to stop. However, it does take some careful planning and organisation to set up your business so it can run without you for weeks at a time. How to travel the world while running your business 1.
Implement a CRM
Your Customer Relationship Management (CRM) system and marketing automation will keep in touch with your customers, even when you’re not around. These act as your 24/7 sales and customer care team by responding to emails, generating leads and closing deals while you’re away from the office. 2.
Communicate online
I’m never completely out of touch for long and often spend two or three hours online after a day of sight-seeing. My team and I keep in contact with Google Hangout meetings and online chat software. We also use Voxer, a handy app which acts as a walkie talkie. As long as you have an internet connection, you can send a voice message to anyone, anywhere. 3.
Migrate to the cloud
The days of emailing files back and forth or only being able to access certain business information on one computer are gone, replaced with software that only needs a username and password. Leverage shared drives, task management software and smartphone apps so you can log on whenever you need to. You can also do this with your accounting and reporting tools to track your business progress when you’re
Business xclusive | 29
4. Build a great team Your business needs to be in the hands of people you trust when you’re not there. It takes time to find and train people who are motivated self-starters but once you’re onto a good thing, don’t let go! Reward your staff and make them feel valued so they continue to achieve great results when you’re away.
Inspired. The way travel should be.
5. Stop micromanaging A business owner’s biggest mistake is saying “Nobody can do it the way I can”. If you want more time to travel or relax, you need to let go of small tasks by training other people to take over. What’s more, train yourself to allow others to make decisions on your behalf. There are plenty of things which don’t need your daily input.
Planning your holiday should be as exciting as your time away. Your holiday is a personal adventure, and planning it should be just as exciting as your time away. Working with you to prepare the perfect itinerary is a lot of fun and having your personal travel manager who knows how to turn your dream holiday into reality is invaluable. So, to be able to get this personal attention, personal service, and personal experience contact me today!
6. Introduce systems and processes Essentially what you’re doing as a good manager is figuring out how to replace yourself within the business. To do this, document all the tasks which are easy to teach to your team. Make videos, infographics or voice memos and store them on your intranet. This way, nobody has to ask how to complete work-related tasks. 7. Figure out how to sell at scale If you’re a service provider, you may feel as though there’s no way your business can operate without you. In this case, it’s time to take on your first crew member. Another option is to invest in the creation of an instruction manual, tool or online training course. These can sell while you’re away to continue generating income.
Lana Kanchik
Your Personal Travel Manager
0410 699 855
lana.kanchik@travelmanagers.com.au facebook.com/TravelManagersLanaKanchik travelmanagers.com.au/LanaKanchik Part of the House of Travel Group ACN: 113 085 626 Member: IATA, AFTA, CLIA
8. Touch base often The incredible times we live in mean we can keep in touch from almost anywhere. When you’re on the road, don’t be inaccessible. It is your business after all and your staff may feel frustrated if they can’t reach you for weeks at a time. 9. Be mindful of time zones It’s not fair to make your staff jump on a call with you at 9 pm their time just because you’re in a different country. Respect their working hours and adjust your schedule to accommodate them at the right times. 10. Schedule in-person catch ups When you’re back ‘on the ground’, create opportunities for face time with your staff so they feel valued. Set regular KPIs so things don’t slip while you’re away but reward your team for achieving them—you’d be stuck spending a lot more time in the office without them after all.
DALE BEAUMONT 30 | Business xclusive
Getting Ready to Change Starts With the Decision to Do So by Matt Alderton It’s time for some tough love. We’re more than halfway through the year, and no doubt many of you had big plans for how you wanted this year to be different. This is the year you’re going to achieve new success, reach your financial goals and grow your business by x percent. Fantastic, I love the positivity and determination.
But, are you actually doing anything about it? Are you achieving it? In the past year of coaching business owners, I’ve noticed an alarmingly common pattern. Clients come to me full of ideas and talk about how they want to achieve x, y and z. Yet, when it comes time to commit to attending coaching calls or personal development events and to putting new ideas and approaches into practice, there is resistance. “I don’t have time to make the webinar this month,” they say. “But we’ve always managed things this way,” comes the reply to an alternative suggestion.
Keep doing what you’ve always done, and you’ll keep getting the same results Sorry guys, but success isn’t going to magically land in your lap. If you want to get different results, you need to be prepared to change your approach and try new ways of doing things. Ultimately, change is a choice. You need to decide to change direction or change what you are doing. You need to be willing to push through any barriers and discomfort that might be in your way. Because ultimately, change is inevitable, whether you actively seek and embrace it or not. Your business is not operating in a vacuum. Competitors are constantly progressing and threatening your territory. Technology advances and enables new ways of doing things that you hadn’t imagined just a short time ago. By doing things the same way, at best your business will get the same results and stagnate; at worst, you will become irrelevant and eventually obsolete. Imagining the outcomes of not em-bracing change can sometimes be the motivator you need.
The Three P’s of Change Instigating a change in our lives involves focusing on three key areas: the people around us and who we interact with; our psychology and the programming of our mind; and our physiology, including how we think, act and express ourselves. People: Seek out mentors to learn from and be open to different ways of thinking. Spend time with people who display the attributes to wish to develop in yourself, and identify successful people whose behaviour and habits you can model from. Psychology: Remember to take time to pause, stop and clear your mind. Focus on the right now, not the past and the future. Taking slow, deep breaths can help to bring you back to the moment, rather than worrying about what you should have done or should do later. Physiology: Try visualising the behaviour and results that you want to achieve, and then articulate this as positive facts in the present tense. Physically, act and move the way you would if you were achieving what you wanted. Are you ready to stop talking about making changes and start making them? I work with business owners to help them achieve their goals and live a life on purpose. If you would like me to work with you, please shoot me an email: Matt@B-x.com.au.
Spending THOU$ANDS on your telecommunications?
Having trouble reconciling the charges? Jensen IPA, with 33 years industry experience:
take away the stress decipher the accounts manage monthly reconciliation to your accounting software. recover telecommunications overcharges help you save on past, present and future costs.
One simple call will save you money and headaches. P 0409 481 508 | E kevin@jensenipa.com www.jensenipa.com www.facebook.com/JensenIPA
DISCUSSION POINTS FOR YOUR NEXT MARKETING MEETING TOP 5 items to have on the agenda when engaging your brand and marketing team. Ever felt like you were constantly hitting a wall when trying to figure out the best next step for your marketing spend? Unsure what was the real ROI? Was it missing that Wow factor that got customers turning their heads? Whether engaging your internal Marketing team or an agency partner, here are a couple discussion points to look at which will lead to many more successful campaigns. 1. Clarity is all about forming a understanding of your business objectives. Ensure that you go through an on-boarding process, tool or workshop that identifies your personality, tone, customer persona, industry verticals and go to market opportunities. 2. Communication should be regular, in particular at milestones through a project. You should define who the key contacts are on the project and reflect on step 1 â&#x20AC;&#x2DC;clarityâ&#x20AC;&#x2122; to ensure the project is staying on track. 3. Location of your team can be very important. If you are choosing to off-shore you should consider how you intend to train them to understand the perception of your brand and the market it fits into. Even with an on-shore team, they must be able to put themselves in the customers shoes to be able to effectively reach them. 4. Processes will help you easily identify tasks and status. There are plenty of tracking tools out their, ensure that a system is implemented as the single source of truth. Easily understandable, notes for revisions and simple reporting will help you have visibility at every step. And most importantly... 32 | Busines xclusive
5. KPIs set yourself up to be ROI focused. Drive towards an agreed outcome and time frame. It is beneficial to understand cost of acquisition, lifetime value of a customer and the break even point. This way you have a baseline and a measure of success. Remember it takes time, and with time you can get some really integral learning. With this you can refine and retarget for a more effective outcome. A strong campaing will engage both online and offline leveraging good design, consistent branding, positive user experience and an integrated campaign.
Bernard Kassab has worked with over 100 brands to accelerate their business growth through creating brands that communicate effectively, build trust and connect with the customer you deserve. He has created unique tools to gather a deep understanding of your Brand, identify market opportunities and executing strategies focused on the businesses success. Bernard has over 10 years experience with an extensive network of trusted practitioners which ensures delivery at a highest standard.
Not sure what to do next or need a second opinion?
1300 910 966 or iam@designeri.am
Membership with Bx Have you ever wondered what you need to be doing for your business and when? Have you ever felt lost and that you needed someone to just point you in the right direction? Most business owners are gifted in the area of the tradecraft, but when it comes to actually running the business, it can be a minefield. Membership with Bx is designed for you and your business, to help you streamline, structure and implement strategies in your business to take it to the next level and build the business you always dreamed of. Think back to when you first went into business, or maybe even if you are about to embark in your first business. What is it that excites you? What is the dream for your business and life? It is crucial to have this clearly defined and be able to articulate this. In those moments when it all feels too hard, this is what you need to draw strength from.
Membership with Bx will provide you with: ACCESS TO AUSTRALIA’S (AND SOME OF THE WORLD’S) LEADING XPERTS WHEN IT COMES TO SMALL BUSINESS. You are the average of the seven people you spend the most amount of time with, and with Membership in Bx, we will connect you with business xperts that can help you take your business to the front of the pack and will provide you with cutting edge strategies that your competitors don’t even know about yet.
CUTTING EDGE STRATEGIES Do you want to follow the pack, or be out there in front implementing strategies that your competitors don’t even know about. Membership with Bx provides you with industry leading strategies that will give your business a significant, competitive edge and fast, scalable growth, in the areas of systems, sales, marketing, automation, leadership, finance, mindset, planning, people and online.
SUPPORT & ACCOUNTABILITY We are often our own worst enemy...you know it’s true! We have the best of intentions, but often we are too busy being busy to actually get the stuff done that’s going to make the biggest impact on our businesses growth. By becoming a member of Bx, we will provide you with an accountability coach to push you and hold you accountable to your goals.
BE PART OF AUSTRALIA’S LARGEST COMMUNITY OF ENTREPRENEURS Being in business can be lonely, right?? Not at Bx! As a member of Bx, we give you complimentary membership to Australia’s premier business networking community. BxNetworking groups meet across Australia and you can attend any of these and join with entrepreneurs in almost 50+ meeting locations.
WE’VE DONE ALL THE HARD WORK FOR YOU With hundreds of hours of content, videos, training, plans and procedures on almost every area of small business - we will save you time, energy and money. We’ve done the hard years for you, so all you need to do is IMPLEMENT!
Business xclusive | 33
SUMMARY OF Bx MEMBERSHIP BENEFITS (For Full Details on All Membership Levels, Please Refer to Pages 16-20)
Get Connected ~ FREE Online! Monthly Bx Business Strategy Comm’s Business with the Stars Podcasts (coming soon!) xPert Webinars Bx Training Event - early bird access and discounts of up to 25% Access to the Bx Member xChange Online Resources Portal
Bx Connected $69 per month All of the above PLUS:
Bx Connected Level Access to the Bx Member xChange Online Resources Portal Member Listing & Profile on the Member xChange Facebook Group & Community Bx Round Table Q&A Events Bx xMas Party & Business xCellence Awards
Bx Business Networking All Access Pass $89 per month All of the above PLUS: BxNetworking Meeting Membership Bx Business Networking Level Access to the Bx Member xChange Online Resources Portal
34 | Business xclusive
Business Growth xcelerator $297 per month • Min. 6-months • All of the above PLUS: xtraordinary Bootcamp Workshops Complimentary Quickbooks Online Account - #1 Global CloudAccounting Solution Strategy Sessions with a Business xpert (heavily discounted fee per session) Alumni xpert Mastermind Weekend ADDITIONAL ACCESS to the Bx Member xChange Online Resources Portal
xClusive Business for Life Membership $997 per month • Min. 12-months • All of the above PLUS: Monthly 1 on 1 Strategy Sessions (included in price) FULL ACCESS to The Online Member xChange
xClusive Coaching with Matt Alderton $2,997 per month • This membership level is available by interview and acceptance only, and is limited in availability • Min. 4 Months, • Pay for 12 months, save 30%, only $24,997 • All of Business Growth xcelerator Membership PLUS: Monthly Coaching with Matt Alderton Phone & Email Strategy with Matt Alderton Business xclusive | 35
1300 068 229 www.B-x.com.au www.BusinessForLife.com.au www.B-xponential.com.au www.BxNetworking.com.au
SEPTEMBER 2019 Vol. 6 AUST $9.95