A Message from
Matt Alderton Owning your own business is an adventure and can be very rewarding. As an owner of businesses both large and small, I understand the many challenges business owners have in every aspect of operating their business. I have been a business owner for over a decade, and have experienced many ups and downs and have learned an incredible amount by the experience. One thing above all that I have taken away from my journey so far, is that you can’t do it alone. To be successful requires being around the right people, and having the right influences in your life to help you achieve success. This applies to all the relationships in our lives. As human beings, we are the average of the seven people we spend the most amount of time with. This means, if we want to be successful, we need to spend time with people who are successful, who have had more success than we have had to date, and learn from them. As I have built my various businesses, I have spent time around some incredible people. People such as John Maxwell, Terry Hawkins and Les Brown, as well as many experts across various fields and industries. I can directly link my successes and failures to the people and influence they have had on my business and life. I started my business Bx, to help business owners connect with experts within the business arena. Knowing first- hand the advantages in being connected with and mentoring with the right people, I knew this was pivotal to the success of other business owners as well. In Australia, the majority of small businesses, don’t even make it to five years. This is a disturbing statistic. What is even more disturbing, is that it is usually a result of the business owner not having the experience, expertise and support required to be successful in their enterprise. My personal mission is to reverse this statistic. I have created a support system for business owners, to enable them to achieve success. I have done this through our free events - Bxponential, One Day Business Masterclass, Bxplosive, through our Business for Life Program and through our national business networking breakfasts, lunches and dinners with BxNetworking. I encourage you to share your experiences with Bx with your friends and business networks. The more people that connect with us, the more people we can help achieve success. Please make sure you connect with us on our social media channels. Winning and success are not the same thing. For you to win, there must also be losers. For you to be truly successful, means helping as many others as possible achieve success. The more people you help achieve success, the more successful you will in turn become. Until next time, and Bxceptional!
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Contents A Message from Matt Alderton................ 2 Meet Matt Alderton........................... 3 PAYING PROFIT FIRST - The Path to Permanent Profits (Craig Minter)................. 7 Local Business Awards - How they Work....... 9 Good Business Practice includes Taking Care of Yourself (beyondblue)................... 10 Employing in a Creative Manner (Kathryn MacMillan) .............................. 14
meet MATT ALDERTON Matt is an award-winning businessman and entrepreneur, a #1 best-selling author, speaker, and business growth expert. Matt was named Business Person of the Year in 2015 and Business Leader in 2016 in the NSW Business Chamber Awards and has owned more than a dozen multi-award winning businesses across multiple industries, including retail, hospitality, technology, entertainment and professional development. Matt’s passion is, and has always been, helping people achieve success through growth and development and he specialises in leadership. Matt’s business won the Australian Business Champion Awards in 2016 and 2017.
SUCCESS & RELATIONSHIPS
The key to being successful in all areas of life and business, is proportionate to the relationships you develop throughout your life. Matt has trained and mentored with internationally renowned author and speaker John C. Maxwell, as well as Les Brown and Terry Hawkins. Matt is proud to teach with John Maxwell and is part (Matt Alderton) of the John Maxwell Leadership Team. Matt also regularly (Matt Alderton) associates and meets with political leaders, at both state and federal levels, with the aim of forging longterm relationships to develop his understanding of the economy, and to lobby for continued support of business in Australia. From Prime Ministers to Treasurers, and Small Business Ministers, Matt is determined to ensure that small business has a big voice in Australia.
Bx Business xCellence Awards 2018.......... 16 Who We Are and What We Do................ 20 Getting Financially Fit
Inspiration from Ita Buttrose
........... 25 .... 30
Membership with Bx ......................... 33
MATT & HIS BUSINESS Through his book, training and speaking, Matt shares a number of his experiences in business and life, including some amazing successes and some monumental failures. Teaching you that no matter what life throws at you – both good and bad – your values, character and personal leadership will determine your success. Matt has owned businesses for over a decade, and through this time has built up not only a great portfolio of businesses, but a lifetime of experience, learning that hard work is simply not enough to ensure success. Success is achieved through aligning with experts across varying industries, bringing on the right people into your organisation at the right time, investing in them and building a business that runs without you. Matt’s mission with Bx is to enable business owners to grow their businesses for a fulfilling life, and his BHAG is to help small businesses employ 100,000 more Australians by 2022.
MATT & HIS LIFE Matt is a husband to his beautiful wife Meg, and father of three wonderful kids – Bethany, Thomas and Georgia. Through good times and bad, Matt’s family has been a source of strength and resilience for Matt, allowing Matt to continue to achieve great success in business. Matt states, his family are his greatest success in life. Matt is a man on a mission to help people achieve great success, both personally and professionally.
We love to help! Bartercard has been helping sporting clubs, charities and community groups to fundraise and reduce cash expenses for over 27 years. We love it! In business we also help SMEs to gain more customers, move excess stock and improve their cash flow. They love it! Find out how Bartercard can help your business. You’ll love it!
bartercard.com.au 1300 BARTER
Bartercard
– Boosting cash flow for business and clubs Bartercard has saved Australian SMEs, clubs and community groups a collective $4.5 billion cash since launching 27 years ago.
In a climate where world events have alter landscape, exchanging products and services without cash – or bartering - has turned into a viable economy of scale that Bartercard is spearheading.
In 2017, Bartercard members swapped everything from a hamburger to real estate to conserve over $110 million in cash. Bartercard not only lets members attract new just like customers, but conserve cash and boost pr the Newcastle Jets do.
Bartercard jumped at the opportunity to sponsor the Newcastle Jets the moment it was announced that former Central Coast Mariners coach and Central Coast Mayor Lawrie McKinna would become the new CEO of the club.
The Newcastle Jets are now sitting at 2nd place on the A berth in the current League ladder with a guaranteed season…. a massive effort from the previous seasons. Bartercard is a global business marketplace where clubs and community groups can fundraise and conserve cash expenses. For example, a club might use Bartercard to source prizes for competitions without the cash cost, then r ents to fundraise. In this way, Bartercard is a powerful tool to help your club or community group raise its fundraising capabilities.
With Lawrie at the helm and new coach Ernie Merrick leading the team, along with some great player signings, the future is looking bright for the Jets.
Lawrie said “the club uses Bartercard to save cash on accommodation, entertaining guests by dining at a restaurant on barter and purchasing resort holidays for member promotions. These would be our regular spends…we also use it to partly remunerate some of our casual staff.”
Most recently the Newcastle Jets gave away a 5-night family holiday to Fiji valued at $8,000. They sourced without the cash cost through Bartercard, and ran the competition to attract more supporters and more members to their games.
To out how Bartercard can assist your sporting club or organisation, contact us today.
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Business for Life Business for life Program
THE PROGRAM
BUSINESS NETWORKING
One-Day Business Event
Business Building
Fortnightly Business Networking for motivated small businesses.
Need to Generate More Leads?
Life Fulfilling
Be relaxed. Be genuine.
Work with the xperts on your business Business coaching Hundreds of online resources, content and education and much more...
Need to Make More Profit? Need a Balanced Life?
Build relationships, build your network, grow your business.
Need to Keep Up With Technology?
Meeting all over Sydney and Canberra
Sales, Finance, Strategy, Outsourcing, Planning, Systems, Marketing
Join our online & location based networking Community
Automation, AND MORE!
B-x.com.au/Membership
BxNetworking.com.au
B-x.com.au/Bxplosive
FREE EVENT
3 DAY WORKSHOP
PODCAST
Gain Strategies
Have you ever wanted to write a book?
Launching SOON on iTunes and online
Learn from the best
Speak like a Pro?
Be Inspired Connect with like-minded people Grow your business... for life and much more...
B-xponential.com.au
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6 | Business xclusive
This workshop gives you the framework and strategies in writing a book and how to speak with purpose and power….
B-x.com.au/Bxpertt
The best business podcast ever Why? Because itʼs made for you, featuring the real-life (and unknown stories of Australiaʼs leading entrepreneurs) Packed full of cutting edge business strategies Be the first to find out.
Business with the Stars
PAY YIN NG PRO OFIT TS FIRS ST – The e Path h to Perm man nent Prrofi fits
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Register your business for the Local Business Awards www.thebusinessawards.com.au
Black Star Pastry, Winner - Outstanding Bakery / Cake Shop
How the awards work
When do nominations open? The public will have the opportunity to nominate their favourite local businesses in a selected category. Customers are able to nominate a business by: • • •
Visiting the Local Business Awards website. Submitting coupons provided in one of our local Media Partners. Submitting coupons located at their favorite business’ premises.
When do nominations close? The Local Business Awards will announce when will be accepted up until the Nominations closing date. Finalists are selected based on the number of online
at the Local Business Awards website and in awards Media Partners. When are winners announced? The winners are announced at the prestigious Local Business Awards Gala Presentation Evening attended by local business people, sponsors and dignitaries. Bx Networking is proud to support the Local Business Awards.
Local Business Awards Nominations Open: Campbelltown: Monday 26 March Penrith: Monday 16 April
category, the most popular businesses will be selected.
Northern Beaches: Monday 26 March Liverpool: Monday 7 May
by the Local Business Awards by email or telephone. Finalists will received a Finalist Pack that includes an invitation to the Local Business Awards Gala
Parramatta: Monday 14 May Canterbury Bankstown: Monday 28 May Sutherland: Monday 4 June Hawkesbury: Monday 25 June
decal for display.
North Shore: Monday 20 August
What is the judging process? For more information regarding the Local Business • •
Information received by each business (qualifying). A visit by one of our anonymous judges (judging).
www.thebusinessawards.com.au or call Precedent Productions on (02) 8577 5060
Business xclusive | 9
Good business practice includes taking care of yourself By Patrice O’Brien, beyondblue’s General Manager of Workplace, Partnerships and Engagement
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Employing in a Creative Manner – Ten tips to reduce employment risk and make more money!
14 | Business xclusive
Kathryn MacMillan is the founder and Managing Director of 923|Recruitment & HR. She is an Accredited Recruitment Professional with the Recruitment Consulting Services Association (MRCSA), a certified professional member of Australian Human Resource Institute (CAHRI), as well as a Registered BAS Service Provider with the Tax Practitioners Board. Completing her Master’s degree this year in Human Resource Management & Industrial Relations with Sydney University and maintaining a distinction average, she is a professional speaker on Human Resources, Employment, Managing and Motivating Teams, and Business Strategy. Kathryn is the HR Specialist who works with the BX- Business for Life Program as one of our top Experts in her field. 15 | Business xclusive
The Bx Business xCellence Awards showcase the best in business across Bx.
xClusive to BxNetworking members, the Business xCellence Awards is your opportunity to elevate your business profile within the BxNetworking community as a finalist or winner and creating a significant competitive advantage.
With all new categories, showcase yourself and your business by entering the 2018 Bx Business xCellence Awards. For further information and to download a submission form, go to: B-x.com.au/BusinessxCellenceAwards
Congratulations to our 2017 WINNERS Business of the Year GOLD
Power Up Your Marketing
Kathleen Ann
Business of the Year SILVER
Rialba Studio Chad Barnier
Business of the Year BRONZE
Informed Health 16 | Business xclusive
Fiona Kane
The Bx Business xCellence Awards and xMas Party is on
Saturday 17th November, 2018.
Tickets to the event will become available soon, but make sure you
SAVE THE DATE! Our BxNetworking membership has more than doubled since last years event, and we xpect this year’s event to be a sell-out!
Stay tuned!
Business xclusive | 17
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18 | %XVLQHV [FOXVLYH Business xclusive _
19 | Business xclusive
Who We Are and What We Do Bx was founded by business owner and entreprepreneur, Matt Alderton. The purpose of Bx is to help businesses grow and scale quickly, to create a sustainable cashflow and strong profitability, resulting in a resilient business that provides rewards, freedom and choice for you as the business owner. Too often businesses fail - greater than 50% in their first 12-months! It is with this in mind that Bx has developed their training, education, and events. Bx has now helped tens of thousands of business owners grow their businesses. We are committed to our clients and their success, and pride ourselves on the results we can achieve for our clients. This is why Bx has won the Australian Business of the Year for the past 2 years in a row. This is what we do: • Bxponential - Australia’s premier event for business owners and entrepreneurs, attracting over 500 people to each event and showcasing Australia’s top entrepreneurs and business xperts, including: Naomi Simson, Mark Bouris, John McGrath, Terry Hawkins, Peter Moriarty, Daniel Tolson and more! • Bxplosive - A one-day intensive business masterclass. Gain strategies and resources to take your business to the next level. • Bxpert - Ever wanted to write a book? Speak from the stage? Join Matt for an intimate workshop and he will guide you through how to write your book and speak from stage. On day one Matt will provide you with a proven framework for book writing - you will have your book planned and partly written by the end of the day! Day two will be all about your signature keynote. Learn how to craft your keynote AND deliver with confidence and power! One lucky attendee at Bxpert will even get to launch their book and speak at Bxponential! • BxNetworking - People buy from people they know, like and trust. Build your business through referral networking with BxNetworking. With over a dozen groups all over Sydney and Canberra (and new ones opening often!), BxNetworking allows you to network at any OR ALL the groups across Australia! Join 20 | Business xclusive
with hundreds of other members in this xtraordinary networking community. T here are several levels to BxNetworking membership:
Get Connected - Free Online Bx Connected BxNetworking All Access Pass Business Growth xcelerator xClusive Business for Life Membership xClusive Coaching with Matt Alderton
Get Connected ~ FREE Online! 1. Monthly Bx Business Strategy Comm’s Every month you will receive, from Bx, strategies and resources to help you in your business - sent straight to your inbox. The content is carefully prepared and written by Matt Alderton as well as a host of other business xperts. 2. B usiness with the Stars Podcasts (coming soon!) Join Matt on his fortnightly Podcasts as he shares the microphone with some of Australia’s most successful (and most interesting) entrepreneurs. Our weekly podcasts are engaging and informative, as well as a lot of fun.
Our regular segments include: Business with the Stars - Showcase Podcast Matt and a guest co-host catch-up with super-successful entrepreneur or celebrity. The format is fun and exciting and you are bound to learn some never before shared secrets! Join us as we learn how being a celebrity is similar to starting and running a business, and how you can harness these lessons to grow and scale your business to celebrity status! Business with the Stars - A Minute with Matt Join Matt for an extended version of a ‘Minute with Matt’. This short and punchy Podcast expands on Matt’s popular ‘Minute with Matt’ segment and takes a more in-depth look at the concepts. By popular demand, Matt will explore a different concept each month. In the popular TED style presentation, this Podcast is less than 20 minutes in length and is great business educational content you can slip into your day. Business with the Stars - TxPerts In today’s ever-changing technological world, it’s almost impossible to keep up with what happened yesterday, let alone, what’s new now! Join Matt and tech xperts, Trent McLaren and Peter Moriarty - two of Australia’s technology geniuses and thought leaders as they share with you the top app’s you should be using, a few you should be ignoring, and what to keep an eye out for. Trent and Pete keynote around the globe and share their insights and wisdom, and we have them on the ‘Business with the Stars’ Podcast each month, just for you! 3. xPert Webinars Bx hosts xpert webinars every fortnight. Hear the latest strategies and information from Australia’s xperts, as well as fascinating entrepreneurial journeys and business and life stories. Short and punchy, the webinars are generally 30-minutes in length and are recorded and uploaded to the Bx Member xChange. If you miss the live webinar, you can watch it (or listen to it later). The webinars are an awesome way for you to keep on track, and stay in tune with industry xperts, and stay ahead of your competitors.
The webinars are also interactive, and we encourage you to participate by asking questions and commentary. 4. B x Training Event - early bird access and discounts of up to 70% Bx runs events throughout the year, including Bxponential, Bxpert and Bxplosive. Receive early bird invitations and access, as well as discounts of up to 70%! There are also plenty of other member benefits including VIP access to the events. 5. A ccess to the Bx Member xChange Online Resources Portal Gain access to a vault of information, resources, online eLearning with video and competency based training, including live events. The Online Member xChange has been designed to provide you with instant access to information and training that you can get access to 24/7, when you need it. Not only does the Member xChange have loads of training and videos, it also contains all our previously created templates, processes and forms - all of which you can use in your business, during the program and forever afterwards.
Bx Connected $29 per month All of the above PLUS: 6. B x Connected Level Access to the Bx Member xChange Online Resources Portal In addition to (5) access to the Member xChange, Bx Connected level membership has even greater access. Gain access to a vault of information, hundreds of resources, Online eLearning with hours of video and competency based training, including all live events. The Online Member xChange has been designed to provide you with instant access to information and training available 24/7, when you need it. Not only does the Member xChange have loads of training and videos, it also contains all our previously created templates, processes and forms - all of which you can use in your business, during the program and forever afterwards. 7. Member Listing & Profile on the Member xChange Meet and be found by all our Members with this Business Listing and Profile Page. The Member listing and profile will connect you with thousands of entrepreneurs and business owners across the Business for Life Program and BxNetworking. Looking for a particular service for your business...maybe for home? Connect with the members across Bx for qualified referrals and high quality professional services. There is no question, when your are part of a community, the quality of work is always at the highest possible level. Members rely on the referrals and testimonials within the community, and members are always raving about the quality of other members’ services and products.
21 | Business xclusive
This is also your opportunity to spruik your services and products. Showcase who you are, your achievements and who you would like to connect with. This is both a business and personal profile page and allows thousands of others on the network to connect and find you.
12. Bx Business Networking Level Access to the Bx Member xChange Online Resources Portal
8. Facebook Group & Community
Gain access to a vault of information, hundreds of resources, Online eLearning with hours of video and competency based training, including all live events. The Online Member xChange has been designed to provide you with instant access to information and training available 24/7, when you need it. Not only does the Member xChange have loads of training and videos, it also contains all our previously created templates, processes and forms - all of which you can use in your business, during the program and forever afterwards.
Members of BxNetworking are granted access to the private Facebook Groups for the Bx community. Here you have access to other members, xclusive content, xperts and loads more. This is an awesome forum for members to really connect to other members, and have instantaneous feedback to questions and challenges as well as the ability to celebrate wins with like-minded business owners and entrepreneurs. 9. Bx Round Table Q&A Events Have you ever needed specific and xpert advice on your business matters? Legal, accounting, social media, PR??? How much do you think you would pay to spend 1 ½ hours with an xpert? $300, $500, $1,000?!? As a member of BxNetworking, you get to spend a day with numerous xperts from across Australia and the world, and work on your business. The Round-Table Events are held yearly and have 3 sessions of 90 minutes. Choose from the many xperts on the day, whom you would like to spend 90 minutes with, and join that table. The xpert will guide you through some general information, and then work specifically with you on your business, answering your questions and assisting you with your business. 10. Bx xMas Party & Business xCellence Awards The Bx Annual xMas Party & Business xCellence Awards gets bigger and better every year. Join with members and entrepreneurs from across Australia and celebrate the success of the year and party into the night. There is no better way to celebrate the year than with friends in the Bx community in an xclusive location!
Bx Business Networking All Access Pass $79 per month All of the above PLUS: 11. BxNetworking Meeting Membership BxNetworking is Australia’s premier business networking community across Australia. With dozens of groups that meet fortnightly, you are welcome to attend any as a member of the Business for Life Program. Membership comes with a full Multi-Group Meeting Membership in BxNetworking. Your membership in BxNetworking lets you network all over Sydney & Canberra, and as the network grows, across Australia. The power of networking is fundamental as one of the four pillars of your marketing strategy. Build your business, by building valuable relationships and partnerships with other amazing business owners and entrepreneurs. 22 | Business xclusive
In addition to (5) & (6) access to the Member xChange, Bx Business Networking level membership has even greater access.
Business Growth xcelerator $297 per month All of the above PLUS: 13. xtraordinary Bootcamp Workshops Platinum Membership has four xtraordinary Bootcamp Workshops. Each event is designed to focus in specific areas of your business and guide you through the fundamentals in mastering these areas. There is also a BONUS WORKSHOP for all members. The bonus workshop features, Australia’s number 1 business coach, Daniel Tolson. Daniel, spends a day with you, smashing through your limiting beliefs and helps you set incredible goals for yourself and your business over the coming 12-months. This is the launch pad to your success in the program. The four Bootcamp Workshops are: 1. Sales & Marketing Essentials 2. Need to Know Numbers 3. Systemise and Automate to Success 4. High Performing People 14. Complimentary Quickbooks Online Account Bx is committed to helping businesses grow and scale and create a strong, resilient business. We know that every business should be doing their accounts in the cloud...yet few actually are. To help you, we are giving you a complimentary Quickbooks Online account. Quickbooks Online is the #1 Cloud-Based Accounting Solution IN THE WORLD. The power of Quickbooks Online, is not just in the app, it’s also in the thousands of connected apps, you can connect to Quickbooks Online to help you scale your business with automation and transparency in your business. RRP for Quickbooks Online is normally $12.50 to $35 per month!
15. Complimentary Instapage - The Most Powerful Landing Page Platform Guaranteed to increase your conversion rate, Instapage is the most powerful landing page platform on the globe! • The Best Solution for Turning Ad Clicks Into Conversions • Conversion Tested Templates for a Faster Start - No matter what industry you’re in, our ever-growing collection of templates offers your business a way to truly stand out, improve conversions, and generate leads. • Design Beautiful Pages That Convert - the Instapage Landing Page Builder conforms to your needs, not the other way around. Take inspiration from hundreds of industry specific templates, start from scratch, or import your own templates; limitless design possibilities are yours. • Integrations to Connect Your Campaign • Complete your marketing funnel by integrating with today’s most-used CRMs, email marketing, advertising, and optimisation solutions. • Optimize to Maximise Your Advantage - Performance insight is what you need when shaping your campaigns. For assessing campaign performance Instapage delivers the industry’s most advanced analytics dashboards and best A/B testing capabilities. RRP for Instapage is normally $76 to $225 per month!
16. Strategy Sessions with a Business xpert These are personalised sessions where you will be provided specific and strategic advice regarding your business. These are momentum driving sessions, where you can gain valuable advice and strategy regarding your business. Email ahead if you want to work on specific topics, or if you are struggling to work out ‘where to next??” then your strategist can help you plan your month out. With a host of business xperts at your disposal, you can book with any of them. Each session is only $147 as part of your Platinum Membership, normal RRP price is $397! Save $250! Each session is 60-minutes. This greatly reduced business strategy and coaching session will help you make great decisions in your business and give you momentum and growth. You can choose from a number of industry leading xperts in the areas of: • Finance and accounting • Marketing • Sales • Communication • IT • PR and Communications • Limiting beliefs and financial mindset • Google Apps / Website Hosting / Phone Systems • Automation • Hiring, HR and teams • Referral Marketing • And MORE! 17. Alumni xpert Mastermind Weekend The Mastermind Weekend involves intensive leadership and business training, hosted over a weekend at an xclusive location. The weekend will host world-leading experts and industry gurus, in an intimate setting.
Business xclusive | 23
As part of our alumni program, all members have the opportunity to attend an xpert Mastermind Weekend.
• Google Apps / Website Hosting / Phone Systems
The mastermind weekend gives you intimate access to Matt and other business xperts in a relaxed and social setting, and at an exclusive location.
• Hiring, HR and teams
18. ADDITIONAL ACCESS to The Online Member xChange In addition to the vault you have access to in the Silver Package and up, you will now have ADDITIONAL access to information, resources, and education. Gain access to a vault of information, hundreds of resources, Online eLearning with hours of video and competency based training, including all live events. The Online Member xChange has been designed to provide you with instant access to information and training available 24/7, when you need it. Not only does the Member xChange have loads of training and videos, it also contains all our previously created templates, processes and forms - all of which you can use in your business, during the program and forever afterwards.
xClusive Business for Life Membership $997 per month All of the above PLUS: 19. Monthly 1 on 1 Strategy Sessions For no additional fee, you will receive monthly 45-minute strategy sessions. These are personalised sessions where you will be provided specific and strategic advice regarding your business. These are momentum driving sessions, where you can gain valuable advice and strategies regarding your business. Email ahead if you want to work on specific topics, or if you are struggling to work out ‘where to next??” then your strategist can help you plan your month out. This greatly reduced business strategy and coaching session will help you make great decisions in your business and give you momentum and growth. You can choose from a number of industry leading xperts in the areas of: • Finance and accounting • Marketing • Referral Marketing • Sales • Communication • IT • PR and Communications • Limiting beliefs and financial mindset
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• Automation • And MORE! 20. FULL ACCESS to The Online Member xChange In addition to the vault you have access to in the Platinum Package and up, you will now have FULL access to ALL information, resources, and education. Gain access to a vault of information, hundreds of resources, Online eLearning with hours of video and competency based training, including all live events. The Online Member xChange has been designed to provide you with instant access to information and training that you can get access to 24/7, when you need it. Not only does the Member xChange have loads of training and videos, it also contains all our previously created templates, processes and forms - all of which you can use in your business, during the program and forever afterwards.
xClusive Coaching with Matt Alderton $2,997 per month • This membership level is available by interview and acceptance only, and is limited in availability • Min. 4 Months, • Pay for 12 months, save 30%, only $24,997 All of Business Growth xcelerator Membership PLUS: 21. Monthly Coaching with Matt Alderton The xclusive level of the Business for Life program gives you complete access to Matt Alderton for 2-hours of business coaching per month. These are personalised face-to-face sessions with Matt Alderton, where you will be provided specific and strategic advice regarding your business. In addition to the other elements of the program, the monthly coaching will see you have massive personal growth, as well as your business. 22. Phone & Email Strategy with Matt Alderton In addition to the Monthly Coaching, members have direct access to Matt Alderton. Have direct access to Matt with private phone calls and email support. This level is incredibly beneficial if your business is in fast growth and you need a lot of assistance and fast feedback to questions, challenges and concerns. Matt will work with you closely to empower you to make great decisions and build an incredibly successful business.
Business xclusive | 25
Networking Events for Small Business
Scan & Find out more
https://goo.gl/f5fk2d 26 | Business xclusive
At BxNetworking for Business we have amazing networking groups that are structured to maximise business, yet are still fun and social. It’s structured, yet without all the rules! …...and our breakfasts are the best you’ll find, at some of Sydney’s best cafes & restaurants. Find out more and book into your local meeting here - www.BxNetworking.com.au You can come along and find out what it’s all about - no strings attached. Find out why BxNetworking has doubled in size in just 9 months! 27 | Business xclusive
Let’s not be afraid to COMPARE «SOFT LEFT
THE CENTRE
HARD RIGHT»
Local groups Unstructured, PAYG, little continuity…
Structured enough, Freedom to be yourself…
400+ meetings a year
✘
✔
Max. 1 per week
Network up to 4 days a week
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Ability to network at groups right across Sydney and growing Nationally!
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Sometimes
NO!
✔
Often monthly
✔
Often relentlessly weekly…
Free 24/7 online networking across the network
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Free Google-friendly online profile
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Freedom to network with people in same sector
Sometimes
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Pressure to bring referrals and visitors to meetings
Sometimes
NO!
✔
Choice of Breakfast, Lunch and Evening meetings
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Potential reward of FREE membership for bringing visitors
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Compulsory attendance at meetings Fortnightly meetings per group
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Referral groups Rule-bound and conformist.
BxNetworking with other networks! «SOFT LEFT
THE CENTRE
HARD RIGHT»
Local groups Unstructured, PAYG, little continuity…
Structured enough, Freedom to be yourself…
Three 1-2-1s at every meeting
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✘
Pay for each meeting, even if don’t attend
Sometimes
NO!
✔
Opportunity to present to the group
Sometimes
✔
✔
Choice of membership joining packages
Sometimes
✔
Normally just annual membership
Pay monthly membership option
Sometimes
✔
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Sometimes is
NO!
Often is
Sometimes
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Often 7am, even 6.45am…
Regulars + visitors only
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Regulars + visitors only
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Easy to book meetings online
Sometimes
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Approachable Team - Regional/ Area Leaders, Group Teams
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Free training for group team members
Sometimes
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Run purely as a franchise Breakfast meetings starting at sensible time At meetings, mix of regulars, members from other groups and new visitors Easy to give, receive and display testimonials
xcellent Christmas party…
Referral groups Rule-bound and conformist.
29 | Business xclusive
INSPIRATION
from Ita Buttrose by Matt Alderton
At Bxponential in March, Australia’s leading lady, female pioneer and inspirational entrepreneur graced our stage. Ita Buttrose is best known for being the Editor-in-Chief of the Australian Women’s Weekly, as well as the founding Editor of Cleo, one of Australia’s most widely circulated magazines in the 1970’s and 1980’s. The ground breaking (or should I say glass-ceiling breaking) achievements that Ita achieved during her tenure with The Packers is incredible. In 2011, The ABC aired the TV Mini-Series, Paper Giants: The Birth of Cleo as a dramatic biography of Ita’s time launching Cleo Magazine, as well as her relationship with Kerry Packer. Ita Buttrose is no stranger to small business and entrepreneurship. Ita has owned several of her own publishing companies and at Bxponential, Ita describes small business, as the ‘backbone of the Australian economy’. Ita goes on to say that the “contribution that Australian businesses make goes unnoticed in the community”.
“On my office wall I have two signs, one says, Say NO, (which I always ignore!) and the other with words by Albert Einstein which says, The thinking that got us to where we are today, is not the thinking that will get us to where we need to go.” Ita became Australian of the Year in 2013 and used this as a platform to help raise awareness of dementia, and to call for better respect for older Australians and better employment opportunities. Ita goes onto explain that 1 in 10 companies in Australia don’t employ people over 50. “You can’t be past your use-by date by the time you get to 50!” 30 | Business xclusive
Recently, Ita was asked at business conference, how she motivates herself when things were really at a low point. Ita says she is not on the earth for long, we only get one chance at life. The occasional setback is not going to stop her from getting up and going on. She says she is always going to keep on getting up and having a go. It’s what makes a winner. She says, “no one else is going to do it for me”. It goes to to discuss the heartbreaking decision to close her magazine ‘Ita’. And while she certainly grieved over the closure of ‘Ita Magazine’ and went off to lick her wounds, the time came where she knew it was time to get going again. “We alone have the responsibility to shape our lives, we alone are the ones to push ourselves forward or hold ourselves back. No one else can love our lives, it’s really up to us”. Throughout her career she has placed the utmost of importance on integrity and honesty. Ita says, In order to succeed, you must keep your word. If everyone who has had the power to change our lives did the same thing, just imagine how different our lives would be. When you keep your word, you become a person people trust. When people trust you, they give you responsibility and are keen to have you on their team. And most importantly are happy to do business with you. Many people fail because they don’t see that success is just a stone throw away. That sometimes all that would have taken is just one more step. The road ahead may be tough sometimes, but making the most of every opportunity that comes your way is always worth fighting for. A long time ago, one of Ita’s first editors gave her some words that have really resonated with her.
“Life’s rewards are there at the end and not the beginning of the journey. There is no way I could forsee how many steps it would take me to reach my goal. I will perhaps meet failure at the thousandth step, and yet, success will be there, hidden behind the last bend in the road. I will never know how close I am to it, if I don’t turn the corner. I will always take one more step. If this doesn’t work, I will always take another and then another. One step at a time is not so very difficult, I will persevere until I succeed.”
31 | Business xclusive
32 | %XVLQHV [FOXVLYH Business xclusive _
Membership with Bx Have you ever wondered what you need to be doing for your business and when? Have you ever felt lost and that you needed someone to just point you in the right direction? Most business owners are gifted in the area of the tradecraft, but when it comes to actually running the business, it can be a minefield. Membership with Bx is designed for you and your business, to help you streamline, structure and implement strategies in your business to take it to the next level and build the business you always dreamed of. Think back to when you first went into business, or maybe even if you are about to embark in your first business. What is it that excites you? What is the dream for your business and life? It is crucial to have this clearly defined and be able to articulate this. In those moments when it all feels too hard, this is what you need to draw strength from.
Membership with Bx will provide you with: ACCESS TO AUSTRALIA’S (AND SOME OF THE WORLD’S) LEADING XPERTS WHEN IT COMES TO SMALL BUSINESS. You are the average of the seven people you spend the most amount of time with, and with Membership in Bx, we will connect you with business xperts that can help you take your business to the front of the pack and will provide you with cutting edge strategies that your competitors don’t even know about yet.
CUTTING EDGE STRATEGIES Do you want to follow the pack, or be out there in front implementing strategies that your competitors don’t even know about. Membership with Bx provides you with industry leading strategies that will give your business a significant, competitive edge and fast, scalable growth, in the areas of systems, sales, marketing, automation, leadership, finance, mindset, planning, people and online.
SUPPORT & ACCOUNTABILITY We are often our own worst enemy...you know it’s true! We have the best of intentions, but often we are too busy being busy to actually get the stuff done that’s going to make the biggest impact on our businesses growth. By becoming a member of Bx, we will provide you with an accountability coach to push you and hold you accountable to your goals.
BE PART OF AUSTRALIA’S LARGEST COMMUNITY OF ENTREPRENEURS Being in business can be lonely, right?? Not at Bx! As a member of Bx, we give you complimentary membership to Australia’s premier business networking community. BxNetworking groups meet all over Sydney and Canberra. You can attend any one of these and join with hundreds of entrepreneurs across the dozens of meeting locations.
WE’VE DONE ALL THE HARD WORK FOR YOU With hundreds of hours of content, videos, training, plans and procedures on almost every area of small business - we will save you time, energy and money. We’ve done the hard years for you, so all you need to do is IMPLEMENT!
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SUMMARY OF Bx MEMBERSHIP BENEFITS (For Full Details on All Membership Levels, Please Refer to Pages 16-20)
Get Connected ~ FREE Online! Monthly Bx Business Strategy Comm’s Business with the Stars Podcasts (coming soon!) xPert Webinars Bx Training Event - early bird access and discounts of up to 70% Access to the Bx Member xChange Online Resources Portal
Bx Connected $29 per month All of the above PLUS:
Bx Connected Level Access to the Bx Member xChange Online Resources Portal Member Listing & Profile on the Member xChange Facebook Group & Community Bx Round Table Q&A Events Bx xMas Party & Business xCellence Awards
Bx Business Networking All Access Pass $79 per month All of the above PLUS: BxNetworking Meeting Membership Bx Business Networking Level Access to the Bx Member xChange Online Resources Portal
34 | Business xclusive
Business Growth xcelerator $297 per month • Min. 6-months • All of the above PLUS: xtraordinary Bootcamp Workshops Complimentary Quickbooks Online Account - #1 Global CloudAccounting Solution Complimentary Instapage Account - The Most Powerful Landing Page Platform Strategy Sessions with a Business xpert (heavily discounted fee per session) Alumni xpert Mastermind Weekend ADDITIONAL ACCESS to the Bx Member xChange Online Resources Portal
xClusive Business for Life Membership $997 per month • Min. 12-months • All of the above PLUS: Monthly 1 on 1 Strategy Sessions (included in price) FULL ACCESS to The Online Member xChange
xClusive Coaching with Matt Alderton $2,997 per month • This membership level is available by interview and acceptance only, and is limited in availability • Min. 4 Months, • Pay for 12 months, save 30%, only $24,997 • All of Business Growth xcelerator Membership PLUS: Monthly Coaching with Matt Alderton Phone & Email Strategy with Matt Alderton 35 | Business xclusive
1300 068 229 www.B-x.com.au www.BusinessForLife.com.au www.B-xponential.com.au www.BxNetworking.com.au
JULY 2018 Vol. 4 AUST $6.95