A Message from
Matt Alderton Owning your own business is an adventure and can be very rewarding. As an owner of businesses both large and small, I understand the many challenges business owners have in every aspect of operating their business. I have been a business owner for over a decade, and have experienced many ups and downs and have learned an incredible amount by the experience. One thing above all that I have taken away from my journey so far, is that you can’t do it alone. To be successful requires being around the right people, and having the right influences in your life to help you achieve success. This applies to all the relationships in our lives. As human beings, we are the average of the seven people we spend the most amount of time with. This means, if we want to be successful, we need to spend time with people who are successful, who have had more success than we have had to date, and learn from them. As I have built my various businesses, I have spent time around some incredible people. People such as John Maxwell, Terry Hawkins and Les Brown, as well as many experts across various fields and industries. I can directly link my successes and failures to the people and influence they have had on my business and life. I started my business Bx, to help business owners connect with experts within the business arena. Knowing firsthand the advantages in being connected with and mentoring with the right people, I knew this was pivotal to the success of other business owners as well. In Australia, the majority of small businesses, don’t even make it to five years. This is a disturbing statistic. What is even more disturbing, is that it is usually a result of the business owner not having the experience, expertise and support required to be successful in their enterprise. My personal mission is to reverse this statistic. I have created a support system for business owners, to enable them to achieve success. I have done this through our free events - Bxponential, One Day Business Masterclass, Bxplosive, through our Business for Life Program and through our national business networking breakfasts, lunches and dinners with BxNetworking. I encourage you to share your experiences with Bx with your friends and business networks. The more people that connect with us, the more people we can help achieve success. Please make sure you connect with us on our social media channels. Winning and success are not the same thing. For you to win, there must also be losers. For you to be truly successful, means helping as many others as possible achieve success. The more people you help achieve success, the more successful you will in turn become. Until next time, and Bxceptional! 2 | Business xclusive
Contents A Message from Matt Alderton
2
Meet Matt Alderton
3
Talking To People Is Easy When It Is Your Focus (Michael Griffiths)
7
Bx Business xCellence Awards
8
Three ways content can drive your business (Philippa Lowe)
12
B-Pitch Perfect (Matt Alderton)
15
Who We Are and What We Do
16
How Is Fear Holding You Back
26
Membership with Bx
29
meet MATT ALDERTON Matt is an award-winning businessman and entrepreneur, a #1 best-selling author, speaker, and business growth expert. Matt was named Business Person of the Year in 2015 and Business Leader in 2016 in the NSW Business Chamber Awards and has owned more than a dozen multi-award winning businesses across multiple industries, including retail, hospitality, technology, entertainment and professional development. Matt’s passion is, and has always been, helping people achieve success through growth and development and he specialises in leadership. Matt’s business won the Australian Business Champion Awards in 2016 and 2017.
SUCCESS & RELATIONSHIPS
The key to being successful in all areas of life and business, is proportionate to the relationships you develop throughout your life. Matt has trained and mentored with internationally (Daniel Tolson) renowned author and speaker John C. Maxwell, as well as Les Brown and Terry Hawkins. Matt is proud to teach with John Maxwell and is part of the John Maxwell Leadership Team. Matt also regularly associates and meets with political leaders, at both state and federal levels, with the aim of forging long-term relationships to develop his understanding of the economy, and to lobby for continued support of business in Australia. From Prime Ministers to Treasurers, and Small Business Ministers, Matt is determined to ensure that small business has a big voice in Australia.
MATT & HIS BUSINESS Through his book, training and speaking, Matt shares a number of his experiences in business and life, including some amazing successes and some monumental failures. Teaching you that no matter what life throws at you – both good and bad – your values, character and personal leadership will determine your success. Matt has owned businesses for over a decade, and through this time has built up not only a great portfolio of businesses, but a lifetime of experience, learning that hard work is simply not enough to ensure success. Success is achieved through aligning with experts across varying industries, bringing on the right people into your organisation at the right time, investing in them and building a business that runs without you. Matt’s mission with Bx is to enable business owners to grow their businesses for a fulfilling life, and his BHAG is to help small businesses employ 100,000 more Australians by 2022.
MATT & HIS LIFE Matt is a husband to his beautiful wife Meg, and father of three wonderful kids – Bethany, Thomas and Georgia. Through good times and bad, Matt’s family has been a source of strength and resilience for Matt, allowing Matt to continue to achieve great success in business. Matt states, his family are his greatest success in life. Matt is a man on a mission to help people achieve great success, both personally and professionally.
Business xclusive | 3
4 | Business xclusive
Business xclusive | 5
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Talking To People Is Easy When It Is Your Focus Business is all about who you know, networks and conversations, but it is very hard to do any of those things unless you start talking to people. I know that depending on your upbringing will depend on how socialable and talkative you are, but even if this isn’t your norm, you can train yourself to change. Talking to others is a skill and it doesn’t have to be daunting or scary, the simple trick is focus on finding out more about the other person. When you get into conversations and all you are doing is asking questions, talking to others become easy. The problem is most people feel that they have to do the talking and that is why they don’t start conversations. Without conversations you can’t grow your network, you can’t meet interesting people that might be able to help you (or you help them) and you can’t find new opportunities. It is known that great sales people are great talkers, they understand that they need to be in conversations if they are going to create more sales. It is not a skill they were born with, but learnt because it was necessary. So what is the art to talking? Firstly, I believe you have to be interested in other people, you have to want to learn about them, find out more about them and actually care about what they have to say. If you are going into a conversation just to talk about yourself then you have missed the point. Next you need to be a good questioner, the more questions you ask the easier the conversation will be. If you are the questioner and want to leave the conversation or stop it, then you can simply stop asking questions. Finally, you need to find ways to add value to the conversation and the other person. Whether that is through some advice or an action item, you will be remembered if you can add value to that other person. Don’t forget that each person you speak to is another person in your network, another person you can call upon and possible another opportunity to do business with. If you’re not sure how to begin a conversation, why not start with something as simple as “ hi I’m (name) what is your name”, that then breaks the wall and you can then find a first question depending on the circumstances. Just remember the more conversations you have, the better your business will be.
Michael Griffiths - #1 Authority on referral marketing training – we show you how to get more referrals into your business.
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On a beautiful evening last November Bx celebrated our inaugural Business xCellence Awards & xMas party. Held at the ever changing Bankstown Sports Club, we enjoyed a night of xceptional food & drinks, xemplarily company, xpressionate dancing and of course the xcellent awards presentation. It was wonderful to see everyone dress up in their finery, having a wonderful time and networking with other groups throughout the Bx community. This was also an opportunity for our Bx members to showcase their businesses and themselves. The Business of the Year Award was highly contended with over 20 finalist and many more entrants. The big winner of the evening was Kathleen Ann from Power up your Marketing, taking out the Gold Award for Business of the Year and the award for Area Leader of the Year.
Business of the Year GOLD
Business of the Year SILVER
Business of the Year BRONZE
Power Up Your Marketing
Rialba Studio
Informed Health
Kathleen Ann
Chad Barnier
Fiona Kane
Group of the Year – Deakin ACT
Marketing Coordinator of the Year – Paul Sheaffe
xpert of the Year – Daniel Tolson
Venue of the Year – Bitton, Oatley
Area Leader of the Year – Kathleen Ann
BxNetworker of the Year – Craig Minter
Group Leader of the Year – Sally Dooley
Supplier of the Year – Intuit Quickbooks Online
Operations Coordinator of the Year – David Miller
Most Charitable Group of the Year – Cronulla Business xclusive | 8
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Growing Business for Life Business for Life Business for life Program
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Speak like a Pro? This workshop gives you the framework and strategies in writing a book and how to speak with purpose and power….
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Business with the Stars
At Bx, we believe we exist in this world to change lives and leave a positive lasting impact on everyone we meet.
Business xclusive | 11
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Three ways content can drive your business Simply hearing the word ‘content’ can strike fear into the hearts of many small business owners. It seems impossible that in addition to keeping on top of the finances, the dayto-day operations and your staff, you also have to write articles or film videos; it all seems like far too much effort and it can be hard to see the benefits behind it all. Fortunately, all that effort isn’t wasted - there are three big ways that your content can keep your business moving forward: 1. Staying Relevant We’ve all seen it before - there are plenty of websites out there who have failed in keeping up with the times. Whether it’s been with the look and feel of their website design or in the content they’ve uploaded, being out of date is very off-putting for any potential customer. When you upload content regularly, it gives you a chance to comment on current issues within your industry or the world and to address things that are on the mind of your potential customers. You also have the opportunity to refresh old content by looking at it from a different angle or really hone in on an issue you’ve addressed vaguely before. All this shuffling and refining of your content means that you will always be up to date and you will always have the most relevant information.
Not only that, but it gives a great impression to your potential clients. Well-strategised content can make you appear ‘everywhere’! 3. Starting the conversation Your content is a way for you to showcase all that knowledge that you’ve been building up over the years. It’s also a way for you to tell your potential clients why your product or service is essential to them while also providing a clear call-to-action - all of this in one piece of content, without even leaving the comfort of your office chair. Think of content as your fuel as you head into all your new business adventures - forgetting to put fuel in or putting the wrong stuff in the tank could be disastrous and you won’t end up getting to where you need to go. But when you get it right and fill up regularly, you’ll keep moving forward. Powerful content is a breeding ground for engaging conversations that lead to sales - make sure your content is up to scratch so that you too can achieve this.
2. Keeping Active
It’s clear that content really does matter, even if it is a lot of effort. Put your best foot forward today and start using content to start powerful conversations and engage new clients. It works and it’s worth your time.
Nothing puts you in a better position when it comes to SEO rankings than making sure your content is updated regularly. Websites that have been updated recently will always rank higher in search engines than websites that haven’t been updates in months, or years.
If you don’t know where to begin or are overwhelmed by your current content plan, speak to us at Incredible Communications. Email phil.lowe@ incrediblecommunications.com.au or by phone on 0414 711 107.
Incredible Communications’ principal, Philippa Lowe has been interviewed on global stages for her communications insights, won awards from leading media organisations for her radio and print journalism, and she’s built up blog readerships in the tens of thousands through influencer relationships and organic ranking without one, single promoted post.
PHILIPPA LOWE
With over ten years of journalism experience behind her, a no-nonsense approach to PR and publicity and an enthusiasm for thinking outside of the box, Phil and her team at Incredible Communications bring colour to your content so that you can stand out in your industry.
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B-Pitch Perfect Business owners the world-around use networking as an effective resource for growing their business. To be an effective networker, you need to have a clear idea of your goals and objectives in relation to networking. If you are to be a successful networker, your objective is very simple: Build relationships with other business owners. Your goals on the other hand, are different to your objectives, and often this get confused. A savvy business owner will have a clear understanding of the outcome they are trying to achieve through networking. The goal you have for networking should be to increase the income in your business to achieve a return on your investment into networking. Your Goal: Generate additional sales for your business When I speak to business owners at networking events, I often get very wishy-washy answers when I ask them what their goals are. It is critical that you are clear on your goals, if you ever want to have any chance of achieving an ROI from your time and money invested into networking. Now there are many elements that go into being successful in a networking environment, however, one area that will significantly impact your ability to achieve your business goals is how effective your pitch is. At many networking events, you will have an opportunity to stand and deliver your 30/40/60 second pitch to the other attendees. This is your referral request, this is communicating with the other attendees the type of person you are trying to connect with. The person you are trying to connect with is typically referred to as your avatar, or your ideal client. This often confuses people, as what happens is, we think if we cast the net wide, we will capture more fish. The result is the opposite. The tighter we cast the net, the more specific we are with our referral request, the more leads/ referrals we will receive.
For example: “I am looking to connect with anyone in small business”
by MATT ALDERTON
Try this: “I am looking to connect with accountants and financial planners” This request is very specific, and we can all think of people that have these businesses. We can probably think of one or two of both of these. Now it is easy for us to refer to you!
Make it easy for the audience! A successful referral request is done by working in the following elements: 1. Who you are: “Hi, I’m Matt Alderton from Bx” 2. What your business is: “ I am a business coach and specialise in small business expansion strategies” 3. Why you do what you do: “ Having been in small business for over a decade with over a dozen different businesses, I have seen the results of good decisions AND bad decisions. I have learned and implemented the strategies I coach on, and have taken several companies to 7-figure revenues. It is my passion to help small businesses avoid the mistakes and pitfalls I have faced in my business, and help all small businesses thrive in Australia.” 4. Who are you looking to connect with: “ I am looking to connect with business owners who have been operating for a year or more and are looking to grow, put on staff, and take their business to the next stage. Specifically, if you know a business owner who is in the health and fitness space - chiro’s, physios etc. We have achieved some great results for business owners in this space.” 5. How you can help them/ why the audience should connect you with their contacts “ By working with these types of clients, I am able to help them implement marketing, automation, operational, and profit strategies that allows them to take their business to the next level.
There are two issues with this very broad request, firstly, this will capture most of your audience in the referral request. Remember, we hate being sold to, and now you are selling to your audience. Your audience will switch off.
6. Remind everyone who you are again.
Secondly, the request is so broad that it is impossible for the average person to identify someone in their network outside of the room that fits this description. They can think of heaps of people generally, but not a person specifically.
If you follow this six-point system, you are guaranteed referrals. Is it that simple? Yes! However, there are a couple of tips that will ensure the above six points are pitch perfect.
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“Thank you, I’m Matt Alderton from Bx”
First of all...here’s the NO, NO’s! • You are not selling to the room - pitch to people outside the room. When you pitch to the people in the room, they stop listening. You want to be connected with the people, that the people in the room know! • Avoid saying “Who here needs…” or “If you’re looking for…” - these are pitching to the room. • Avoid being too general with your ideal client. Be very specific. Top Tips to B-Pitch Perfect • Write it down - get it word for word • Practice it - practice at least 30 times! If you practice this 30 times OUT LOUD, you will be amazing! • Have your notes handy, but avoid reading it. You’re better off reading though, than getting it wrong! • Stand up, take a breath, and then start. I see so many people start their pitch while they are still in the process of standing up! Own the room when you speak. • Speak clearly and slowly. Often we speed up when we’re nervous. • Make it easy for the audience - be clear and very specific with your referral request. • Lastly, you are wanting referrals from people, but remember THEY WANT THEM TOO! Those that give referrals are 10x more likely to get referrals. To get bang from your buck at a networking event, ensure you get your pitch perfect. If you do, the referrals will come flooding in! See you at brekkie!
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Who We Are and What We Do Bx was founded by business owner and entreprepreneur, Matt Alderton. The purpose of Bx is to help businesses grow and scale quickly, to create a sustainable cashflow and strong profitability, resulting in a resilient business that provides rewards, freedom and choice for you as the business owner. Too often businesses fail - greater than 50% in their first 12-months! It is with this in mind that Bx has developed their training, education, and events. Bx has now helped tens of thousands of business owners grow their businesses. We are committed to our clients and their success, and pride ourselves on the results we can achieve for our clients. This is why Bx has won the Australian Business of the Year for the past 2 years in a row. This is what we do: • Bxponential - Australia’s premier event for business owners and entrepreneurs, attracting over 500 people to each event and showcasing Australia’s top entrepreneurs and business xperts, including: Naomi Simson, Mark Bouris, John McGrath, Terry Hawkins, Peter Moriarty, Daniel Tolson and more! • Bxplosive - A one-day intensive business masterclass. Gain strategies and resources to take your business to the next level. • Bxpert - Ever wanted to write a book? Speak from the stage? Join Matt for an intimate workshop and he will guide you through how to write your book and speak from stage. On day one Matt will provide you with a proven framework for book writing - you will have your book planned and partly written by the end of the day! Day two will be all about your signature keynote. Learn how to craft your keynote AND deliver with confidence and power! One lucky attendee at Bxpert will even get to launch their book and speak at Bxponential!
with hundreds of other members in this xtraordinary networking community. T here are several levels to BxNetworking membership:
Get Connected - Free Online Bx Connected BxNetworking All Access Pass Business Growth xcelerator xClusive Business for Life Membership xClusive Coaching with Matt Alderton
Get Connected ~ FREE Online! 1. Monthly Bx Business Strategy Comm’s Every month you will receive, from Bx, strategies and resources to help you in your business - sent straight to your inbox. The content is carefully prepared and written by Matt Alderton as well as a host of other business xperts. 2. B usiness with the Stars Podcasts (coming soon!) Join Matt on his fortnightly Podcasts as he shares the microphone with some of Australia’s most successful (and most interesting) entrepreneurs. Our weekly podcasts are engaging and informative, as well as a lot of fun.
• BxNetworking - People buy from people they know, like and trust. Build your business through referral networking with BxNetworking. With over a dozen groups all over Sydney and Canberra (and new ones opening often!), BxNetworking allows you to network at any OR ALL the groups across Australia! Join Business xclusive | 16
Our regular segments include: Business with the Stars - Showcase Podcast Matt and a guest co-host catch-up with super-successful entrepreneur or celebrity. The format is fun and exciting and you are bound to learn some never before shared secrets! Join us as we learn how being a celebrity is similar to starting and running a business, and how you can harness these lessons to grow and scale your business to celebrity status! Business with the Stars - A Minute with Matt Join Matt for an extended version of a ‘Minute with Matt’. This short and punchy Podcast expands on Matt’s popular ‘Minute with Matt’ segment and takes a more in-depth look at the concepts. By popular demand, Matt will explore a different concept each month. In the popular TED style presentation, this Podcast is less than 20 minutes in length and is great business educational content you can slip into your day. Business with the Stars - TxPerts In today’s ever-changing technological world, it’s almost impossible to keep up with what happened yesterday, let alone, what’s new now! Join Matt and tech xperts, Trent McLaren and Peter Moriarty - two of Australia’s technology geniuses and thought leaders as they share with you the top app’s you should be using, a few you should be ignoring, and what to keep an eye out for. Trent and Pete keynote around the globe and share their insights and wisdom, and we have them on the ‘Business with the Stars’ Podcast each month, just for you! 3. xPert Webinars Bx hosts xpert webinars every fortnight. Hear the latest strategies and information from Australia’s xperts, as well as fascinating entrepreneurial journeys and business and life stories. Short and punchy, the webinars are generally 30-minutes in length and are recorded and uploaded to the Bx Member xChange. If you miss the live webinar, you can watch it (or listen to it later). The webinars are an awesome way for you to keep on track, and stay in tune with industry xperts, and stay ahead of your competitors.
The webinars are also interactive, and we encourage you to participate by asking questions and commentary. 4. B x Training Event - early bird access and discounts of up to 70% Bx runs events throughout the year, including Bxponential, Bxpert and Bxplosive. Receive early bird invitations and access, as well as discounts of up to 70%! There are also plenty of other member benefits including VIP access to the events. 5. A ccess to the Bx Member xChange Online Resources Portal Gain access to a vault of information, resources, online eLearning with video and competency based training, including live events. The Online Member xChange has been designed to provide you with instant access to information and training that you can get access to 24/7, when you need it. Not only does the Member xChange have loads of training and videos, it also contains all our previously created templates, processes and forms - all of which you can use in your business, during the program and forever afterwards.
Bx Connected $29 per month All of the above PLUS: 6. B x Connected Level Access to the Bx Member xChange Online Resources Portal In addition to (5) access to the Member xChange, Bx Connected level membership has even greater access. Gain access to a vault of information, hundreds of resources, Online eLearning with hours of video and competency based training, including all live events. The Online Member xChange has been designed to provide you with instant access to information and training available 24/7, when you need it. Not only does the Member xChange have loads of training and videos, it also contains all our previously created templates, processes and forms - all of which you can use in your business, during the program and forever afterwards. 7. Member Listing & Profile on the Member xChange Meet and be found by all our Members with this Business Listing and Profile Page. The Member listing and profile will connect you with thousands of entrepreneurs and business owners across the Business for Life Program and BxNetworking. Looking for a particular service for your business...maybe for home? Connect with the members across Bx for qualified referrals and high quality professional services. There is no question, when your are part of a community, the quality of work is always at the highest possible level. Members rely on the referrals and testimonials within the community, and members are always raving about the quality of other members’ services and products.
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This is also your opportunity to spruik your services and products. Showcase who you are, your achievements and who you would like to connect with. This is both a business and personal profile page and allows thousands of others on the network to connect and find you.
12. Bx Business Networking Level Access to the Bx Member xChange Online Resources Portal
8. Facebook Group & Community
Gain access to a vault of information, hundreds of resources, Online eLearning with hours of video and competency based training, including all live events. The Online Member xChange has been designed to provide you with instant access to information and training available 24/7, when you need it. Not only does the Member xChange have loads of training and videos, it also contains all our previously created templates, processes and forms - all of which you can use in your business, during the program and forever afterwards.
Members of BxNetworking are granted access to the private Facebook Groups for the Bx community. Here you have access to other members, xclusive content, xperts and loads more. This is an awesome forum for members to really connect to other members, and have instantaneous feedback to questions and challenges as well as the ability to celebrate wins with like-minded business owners and entrepreneurs. 9. Bx Round Table Q&A Events Have you ever needed specific and xpert advice on your business matters? Legal, accounting, social media, PR??? How much do you think you would pay to spend 1 ½ hours with an xpert? $300, $500, $1,000?!? As a member of BxNetworking, you get to spend a day with numerous xperts from across Australia and the world, and work on your business. The Round-Table Events are held yearly and have 3 sessions of 90 minutes. Choose from the many xperts on the day, whom you would like to spend 90 minutes with, and join that table. The xpert will guide you through some general information, and then work specifically with you on your business, answering your questions and assisting you with your business. 10. Bx xMas Party & Business xCellence Awards The Bx Annual xMas Party & Business xCellence Awards gets bigger and better every year. Join with members and entrepreneurs from across Australia and celebrate the success of the year and party into the night. There is no better way to celebrate the year than with friends in the Bx community in an xclusive location!
Bx Business Networking All Access Pass $79 per month All of the above PLUS: 11. BxNetworking Meeting Membership BxNetworking is Australia’s premier business networking community across Australia. With dozens of groups that meet fortnightly, you are welcome to attend any as a member of the Business for Life Program. Membership comes with a full Multi-Group Meeting Membership in BxNetworking. Your membership in BxNetworking lets you network all over Sydney & Canberra, and as the network grows, across Australia. The power of networking is fundamental as one of the four pillars of your marketing strategy. Build your business, by building valuable relationships and partnerships with other amazing business owners and entrepreneurs.
In addition to (5) & (6) access to the Member xChange, Bx Business Networking level membership has even greater access.
Business Growth xcelerator $297 per month All of the above PLUS: 13. xtraordinary Bootcamp Workshops Platinum Membership has four xtraordinary Bootcamp Workshops. Each event is designed to focus in specific areas of your business and guide you through the fundamentals in mastering these areas. There is also a BONUS WORKSHOP for all members. The bonus workshop features, Australia’s number 1 business coach, Daniel Tolson. Daniel, spends a day with you, smashing through your limiting beliefs and helps you set incredible goals for yourself and your business over the coming 12-months. This is the launch pad to your success in the program. The four Bootcamp Workshops are: 1. Sales & Marketing Essentials 2. Need to Know Numbers 3. Systemise and Automate to Success 4. High Performing People 14. Complimentary Quickbooks Online Account Bx is committed to helping businesses grow and scale and create a strong, resilient business. We know that every business should be doing their accounts in the cloud...yet few actually are. To help you, we are giving you a complimentary Quickbooks Online account. Quickbooks Online is the #1 Cloud-Based Accounting Solution IN THE WORLD. The power of Quickbooks Online, is not just in the app, it’s also in the thousands of connected apps, you can connect to Quickbooks Online to help you scale your business with automation and transparency in your business. RRP for Quickbooks Online is normally $12.50 to $35 per month!
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15. Complimentary Instapage - The Most Powerful Landing Page Platform Guaranteed to increase your conversion rate, Instapage is the most powerful landing page platform on the globe! • The Best Solution for Turning Ad Clicks Into Conversions • Conversion Tested Templates for a Faster Start - No matter what industry you’re in, our ever-growing collection of templates offers your business a way to truly stand out, improve conversions, and generate leads. • Design Beautiful Pages That Convert - the Instapage Landing Page Builder conforms to your needs, not the other way around. Take inspiration from hundreds of industry specific templates, start from scratch, or import your own templates; limitless design possibilities are yours. • Integrations to Connect Your Campaign • Complete your marketing funnel by integrating with today’s most-used CRMs, email marketing, advertising, and optimisation solutions. • Optimize to Maximise Your Advantage - Performance insight is what you need when shaping your campaigns. For assessing campaign performance Instapage delivers the industry’s most advanced analytics dashboards and best A/B testing capabilities. RRP for Instapage is normally $76 to $225 per month!
16. Strategy Sessions with a Business xpert These are personalised sessions where you will be provided specific and strategic advice regarding your business. These are momentum driving sessions, where you can gain valuable advice and strategy regarding your business. Email ahead if you want to work on specific topics, or if you are struggling to work out ‘where to next??” then your strategist can help you plan your month out. With a host of business xperts at your disposal, you can book with any of them. Each session is only $147 as part of your Platinum Membership, normal RRP price is $397! Save $250! Each session is 60-minutes. This greatly reduced business strategy and coaching session will help you make great decisions in your business and give you momentum and growth. You can choose from a number of industry leading xperts in the areas of: • Finance and accounting • Marketing • Sales • Communication • IT • PR and Communications • Limiting beliefs and financial mindset • Google Apps / Website Hosting / Phone Systems • Automation • Hiring, HR and teams • Referral Marketing • And MORE! 17. Alumni xpert Mastermind Weekend The Mastermind Weekend involves intensive leadership and business training, hosted over a weekend at an xclusive location. The weekend will host world-leading experts and industry gurus, in an intimate setting.
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As part of our alumni program, all members have the opportunity to attend an xpert Mastermind Weekend.
• Google Apps / Website Hosting / Phone Systems
The mastermind weekend gives you intimate access to Matt and other business xperts in a relaxed and social setting, and at an exclusive location.
• Hiring, HR and teams
18. ADDITIONAL ACCESS to The Online Member xChange In addition to the vault you have access to in the Silver Package and up, you will now have ADDITIONAL access to information, resources, and education. Gain access to a vault of information, hundreds of resources, Online eLearning with hours of video and competency based training, including all live events. The Online Member xChange has been designed to provide you with instant access to information and training available 24/7, when you need it. Not only does the Member xChange have loads of training and videos, it also contains all our previously created templates, processes and forms - all of which you can use in your business, during the program and forever afterwards.
xClusive Business for Life Membership $997 per month All of the above PLUS: 19. Monthly 1 on 1 Strategy Sessions For no additional fee, you will receive monthly 45-minute strategy sessions. These are personalised sessions where you will be provided specific and strategic advice regarding your business. These are momentum driving sessions, where you can gain valuable advice and strategies regarding your business. Email ahead if you want to work on specific topics, or if you are struggling to work out ‘where to next??” then your strategist can help you plan your month out. This greatly reduced business strategy and coaching session will help you make great decisions in your business and give you momentum and growth. You can choose from a number of industry leading xperts in the areas of: • Finance and accounting • Marketing • Referral Marketing • Sales • Communication • IT • PR and Communications • Limiting beliefs and financial mindset
• Automation • And MORE! 20. FULL ACCESS to The Online Member xChange In addition to the vault you have access to in the Platinum Package and up, you will now have FULL access to ALL information, resources, and education. Gain access to a vault of information, hundreds of resources, Online eLearning with hours of video and competency based training, including all live events. The Online Member xChange has been designed to provide you with instant access to information and training that you can get access to 24/7, when you need it. Not only does the Member xChange have loads of training and videos, it also contains all our previously created templates, processes and forms - all of which you can use in your business, during the program and forever afterwards.
xClusive Coaching with Matt Alderton $2,997 per month • This membership level is available by interview and acceptance only, and is limited in availability • Min. 4 Months, • Pay for 12 months, save 30%, only $24,997 All of Business Growth xcelerator Membership PLUS: 21. Monthly Coaching with Matt Alderton The xclusive level of the Business for Life program gives you complete access to Matt Alderton for 2-hours of business coaching per month. These are personalised face-to-face sessions with Matt Alderton, where you will be provided specific and strategic advice regarding your business. In addition to the other elements of the program, the monthly coaching will see you have massive personal growth, as well as your business. 22. Phone & Email Strategy with Matt Alderton In addition to the Monthly Coaching, members have direct access to Matt Alderton. Have direct access to Matt with private phone calls and email support. This level is incredibly beneficial if your business is in fast growth and you need a lot of assistance and fast feedback to questions, challenges and concerns. Matt will work with you closely to empower you to make great decisions and build an incredibly successful business.
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6 MONTHS FREE
FIRST 10 NEW CUSTOMERS Get paid 2x faster with the QuickBooks mobile app. 1
With QuickBooks accounting software it’s Seriously Easy™ to manage your business anywhere, from any device. Send quotes and invoices instantly Capture expenses & receipts Lodge BAS, GST and manage cash flow
Download for free.
GET QUICKBOOKS FREE FOR 6 MONTHS www.B-x.com.au/Business-xclusive-QBO Only available through Bx. Select the link above or call us on 1300 068 229
1. QuickBooks Online requires a computer with a supported Internet browser and an Internet connection. The QuickBooks Online mobile app works with iPhone, iPad, and Android phones and tablets. Devices sold separately; data plan required. Not all features are available on the mobile apps and mobile browser. QuickBooks Online mobile access is included with your QuickBooks Online subscription at no additional cost. Data access is subject to cellular/internet provider network availability and occasional downtime due to system and server maintenance and events beyond your control. Product registration required. 2. Paid faster based on QuickBooks Online and PayPal customer data for invoices paid online versus offline from 20/01/2016-20/05/2016. PayPal is an optional fee-based service. Time savings achieved depends on the size and volume of business and client base. Your results and time savings may vary and will depend on your unique situation. © 2016 Intuit Australia Pty Ltd. All rights reserved. Terms and conditions, features, support, pricing, and service options subject to change without notice. iPad, iPhone, Safari, and Apple are trademarks of Apple Inc. Android and Chrome are trademarks of Google Inc.
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Networking Events for Small Business
Scan & Find out more
https://goo.gl/f5fk2d 22 | Busines xclusive
At BxNetworking for Business we have amazing networking groups that are structured to maximise business, yet are still fun and social. It’s structured, yet without all the rules! …...and our breakfasts are the best you’ll find, at some of Sydney’s best cafes & restaurants. Find out more and book into your local meeting here - www.BxNetworking.com.au You can come along and find out what it’s all about - no strings attached. Find out why BxNetworking has doubled in size in just 9 months!
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Let’s not be afraid to COMPARE «SOFT LEFT
THE CENTRE
HARD RIGHT»
Local groups Unstructured, PAYG, little continuity…
Structured enough, Freedom to be yourself…
400+ meetings a year
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✔
Max. 1 per week
Network up to 4 days a week
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Ability to network at groups right across Sydney and growing Nationally!
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✔
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Sometimes
NO!
✔
Often monthly
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Often relentlessly weekly…
Free 24/7 online networking across the network
✘
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Free Google-friendly online profile
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Freedom to network with people in same sector
Sometimes
✔
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Pressure to bring referrals and visitors to meetings
Sometimes
NO!
✔
Choice of Breakfast, Lunch and Evening meetings
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Potential reward of FREE membership for bringing visitors
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Compulsory attendance at meetings Fortnightly meetings per group
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Referral groups Rule-bound and conformist.
BxNetworking with other networks! «SOFT LEFT
THE CENTRE
HARD RIGHT»
Local groups Unstructured, PAYG, little continuity…
Structured enough, Freedom to be yourself…
Three 1-2-1s at every meeting
✘
✔
✘
Pay for each meeting, even if don’t attend
Sometimes
NO!
✔
Opportunity to present to the group
Sometimes
✔
✔
Choice of membership joining packages
Sometimes
✔
Normally just annual membership
Pay monthly membership option
Sometimes
✔
✘
Sometimes is
NO!
Often is
Sometimes
✔
Often 7am, even 6.45am…
Regulars + visitors only
✔
Regulars + visitors only
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Easy to book meetings online
Sometimes
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Approachable Team - Regional/ Area Leaders, Group Teams
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Free training for group team members
Sometimes
✔
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✘
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Run purely as a franchise Breakfast meetings starting at sensible time At meetings, mix of regulars, members from other groups and new visitors Easy to give, receive and display testimonials
xcellent Christmas party…
Referral groups Rule-bound and conformist.
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How Is Fear Holding You Back Whenever I ask this questions I always seems to get the following response “I don’t have the money”, “I don’t have the time”, “I don’t have knowledge”, “I don’t have the skills”, “I don’t know the right people”, and after working with thousands of business people throughout the globe I’ve discovered that these things are not the deciding factors. Fear is the deciding and underlying factor depriving business people of the success and happiness they desire for themselves and the families. People often tell me “I don’t have fear, I’m fearless” yet the reality is that we all have fears which we must accept and admit, as when we fail to do so our fears can become very dangerous and destructive.
Recognising Fear Our fears can are also an indication that we are growing as we step from our comfort and and push ourselves to experience new environments, new situations and new challenges. Fears need to be identified and managed before becoming a problem and resulting in things like procrastination, self-doubt, laziness, failing to act, stress, anxiety and overwhelm, otherwise it will continue to hold us back from performing at our best.
Turning Fear Into Fuel The first step is to recognised the role negative thinking plays in feeding your fears. Things like “I’m not good enough”, “You can’t”, “You don’t deserve this”. And before you know it your negative thoughts will have overwhelmed you and will become a too great to tackle and take on. Now I’m not saying that you should ignore these things, however often we can be our own worst enemy.
Release The Breaks Being proactive and tacking your negative thoughts as soon as they present themselves is the key to success. Instead of allowing your thoughts to effect you personally and professionally and how you got about business and life, the key it to put your logical brain to work for you and rather then listening to yourself saying “I can’t do this”, “I’ll never be able to do that”. “I’m not good enough”, ask yourself “How can I?”, “What’s the best way for me to....”, and begin to imagine how amazing you will feel after you accomplish what you set out. Force your brain to work for you, “say it how you want it to be”.
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Turning Fear Into Fuel Get Out Of Your Comfort Zone The comfort zone is slowly killing you whether you realise it or not, yet so many people strive to be comfortable. If you’ve allowed your comfort zone to rule you, you must learn to recognised this and seek to get out of it immediately.
Into Your Success Zone Do you remember a time when you took a chance and we’re successful? Do you remember how good it felt and how rewarding it was? Well it’s more than likely this was a time when you stepped out of your comfort zone and into your success zone! This doesn’t mean being reckless or making stupid decisions, however our life is often best lived when your outside of your comfort zone and in your success zone. Doing so will turn fear into fuel and excitement, accelerating you toward your success.
Face Your Fears The best was is use fear as fuel is to face it head-on. And you do this by staying motivated and focusing on what it is your truely want to achieve. Remember it not embarrassing to experience fear, it’s a part of life. However when you choose not to recognised your fears, it’s when they will hold you back so practice each and every day the act of stepping out of your comfort zone and into your success zone and begin recognising your fears. When you do this you will being turning your fears into the fuel you desire.
- Daniel Tolson
Business xclusive | 27
BxCLU
SIVE
OFFER
HARVEY NORMAN FLAGSHIP STORE AUBURN 250 Parramatta Rd, Auburn NSW 2144 P: (02) 9202 4638 | M: 0422 047 157 E: printshop.auburn@au.harveynorman.com W: www.hnprintshop.com.au
DESI G SERV N AVA I L I C E ABLE
BUSINESS CARDS Standard (350GSM) & Premium cards (420GSM)
OPEN
f ro m $19.99*
!
7 D AY COME S TO U S OR WE COME T O YO U N OW FOILING LE A VA I L A B Great for invitations
POSTERS & FLYERS
PULL-UP BANNERS
A wide range of quality posters and flyers available, printed on a variety of paper and boards.
Sturdy and attractive, a must for any business
f ro m $99*
500 A5 flyers f ro m $99*
Standard Banner 850x2000mm Premium and extra-wide banners also available *Prices incl GST. See PrintShop staff for details.
O N LY AT PR INTSHOP AUBURN
28 | Busines xclusive
Membership with Have you ever wondered what you need to be doing for your business and when? Have you ever felt lost and that you needed someone to just point you in the right direction? Most business owners are gifted in the area of the tradecraft, but when it comes to actually running the business, it can be a minefield. Membership with Bx is designed for you and your business, to help you streamline, structure and implement strategies in your business to take it to the next level and build the business you always dreamed of. Think back to when you first went into business, or maybe even if you are about to embark in your first business. What is it that excites you? What is the dream for your business and life? It is crucial to have this clearly defined and be able to articulate this. In those moments when it all feels too hard, this is what you need to draw strength from.
Membership with Bx will provide you with: ACCESS TO AUSTRALIA’S (AND SOME OF THE WORLD’S) LEADING XPERTS WHEN IT COMES TO SMALL BUSINESS. You are the average of the seven people you spend the most amount of time with, and with Membership in Bx, we will connect you with business xperts that can help you take your business to the front of the pack and will provide you with cutting edge strategies that your competitors don’t even know about yet.
CUTTING EDGE STRATEGIES Do you want to follow the pack, or be out there in front implementing strategies that your competitors don’t even know about. Membership with Bx provides you with industry leading strategies that will give your business a significant, competitive edge and fast, scalable growth, in the areas of systems, sales, marketing, automation, leadership, finance, mindset, planning, people and online.
SUPPORT & ACCOUNTABILITY We are often our own worst enemy...you know it’s true! We have the best of intentions, but often we are too busy being busy to actually get the stuff done that’s going to make the biggest impact on our businesses growth. By becoming a member of Bx, we will provide you with an accountability coach to push you and hold you accountable to your goals.
BE PART OF AUSTRALIA’S LARGEST COMMUNITY OF ENTREPRENEURS Being in business can be lonely, right?? Not at Bx! As a member of Bx, we give you complimentary membership to Australia’s premier business networking community. BxNetworking groups meet all over Sydney and Canberra. You can attend any one of these and join with hundreds of entrepreneurs across the dozens of meeting locations.
WE’VE DONE ALL THE HARD WORK FOR YOU With hundreds of hours of content, videos, training, plans and procedures on almost every area of small business - we will save you time, energy and money. We’ve done the hard years for you, so all you need to do is IMPLEMENT!
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SUMMARY OF Bx MEMBERSHIP BENEFITS (For Full Details on All Membership Levels, Please Refer to Pages 16-20)
Get Connected ~ FREE Online! Monthly Bx Business Strategy Comm’s Business with the Stars Podcasts (coming soon!) xPert Webinars Bx Training Event - early bird access and discounts of up to 70% Access to the Bx Member xChange Online Resources Portal
Bx Connected $29 per month All of the above PLUS:
Bx Connected Level Access to the Bx Member xChange Online Resources Portal Member Listing & Profile on the Member xChange Facebook Group & Community Bx Round Table Q&A Events Bx xMas Party & Business xCellence Awards
Bx Business Networking All Access Pass $79 per month All of the above PLUS: BxNetworking Meeting Membership Bx Business Networking Level Access to the Bx Member xChange Online Resources Portal
30 | Business xclusive
Business Growth xcelerator $297 per month • Min. 6-months • All of the above PLUS: xtraordinary Bootcamp Workshops Complimentary Quickbooks Online Account - #1 Global CloudAccounting Solution Complimentary Instapage Account - The Most Powerful Landing Page Platform Strategy Sessions with a Business xpert (heavily discounted fee per session) Alumni xpert Mastermind Weekend ADDITIONAL ACCESS to the Bx Member xChange Online Resources Portal
xClusive Business for Life Membership $997 per month • Min. 12-months • All of the above PLUS: Monthly 1 on 1 Strategy Sessions (included in price) FULL ACCESS to The Online Member xChange
xClusive Coaching with Matt Alderton $2,997 per month • This membership level is available by interview and acceptance only, and is limited in availability • Min. 4 Months, • Pay for 12 months, save 30%, only $24,997 • All of Business Growth xcelerator Membership PLUS: Monthly Coaching with Matt Alderton Phone & Email Strategy with Matt Alderton Business xclusive | 31
1300 068 229 www.B-x.com.au www.BusinessForLife.com.au www.B-xponential.com.au www.BxNetworking.com.au
FEBRUARY 2018 Vol. 3 AUST $6.95