MARKET SPOTLIGHT: ARENAL

The Arenal Volcano is one of Costa Rica's most iconic treasures, hosting over 1.5 million visitors each year. This massive volcano towers over a man-made reservoir, Lake Arenal, which offers a multitude of water and adventure activities, including windsurfing, hiking, horseback riding, wildlife safaris, and photography. The surrounding hotels, spas, hot springs, and tourist towns make Lake Arenal and the Arenal Volcano one of the most popular tourist destinations in Costa Rica.

The largest town on Lake Arenal is La Fortuna, the "Adventure Capital of Central America.” La Fortuna is 30 minutes away from the Butterfly Conservatory, enabling shuttle buses to pick up tourists for day trips.

What are the characteristics of people visiting Lake Arenal? The illustrated analysis highlights demographics from a recent study of ecotourism in Arenal. The data from the graphics came from Carvache-Franco, et al. The Role of Motivations in the Segmentation of Ecotourism

Destinations: A Study from Costa Rica. Sustainability 2021, 13, 9818.

“70% of the 25,000 luxury travelers who travel with us each year go to Arenal” - Richard Bexon, Namu Travel