CONSERVATORY & VILLAS: USER PERSONAS

In User Experience Design (UX), professionals create “User Personas," fictional or archetypal clients that represent the needs, goals, and characteristics of an ideal customer. This helps product designers gain insight and empathy into potential market segments. An understanding of customers' individual learning journeys and their behavior patterns helps product designers create something that is useful, desirable, and valuable to the target market. In this case, the "Market Motivations" data research from from Carvache-Franco, et al.

Segmentation of Ecotourism Destinations: A Study from Costa Rica. Sustainability 2021, provided the justification and analysis behind each persona's development.