SWOT ANALYSIS

Strengths

• Outstanding customer reviews

• Personalized attention by staff

• New partner has extensive experience in writing, designing, and leading classes workshops and educational programs for a variety of audiences (intellectual property)

• New partner has special expertise in evaluating sustainability trends

• Unique combination of art, wellness, ecotourism, and science

• Revenue diversification beyond lodging includes opportunities for locals and local tourists

• Location attractive to travelers from US, Canada, Europe

• Positive, inspirational culture makes it a fun place to work and visit

• Guests can create personalized pathways specific to their interests

• Art, science, and cooking offer something new to the area

• Large repertoire of successful, healthy, vibrant recipes

• Holistic approach draws people in

• Bespoke textiles create novelty, something fresh

• Visitors promote self-care and healing, increasing their aptitude for engaging community and solidarity back at home

• Worker profit-sharing helps retain excellent employees

• Self-identified and self-directed projects by employees contribute to needs of the local community

Weaknesses

• Transportation travel time could be a barrier

• Visitors to Costa Rica often complain of poor road conditions

• High initial costs

• Creativity is needed in financing because all foreign real estate transactions are done in cash

• Rainy season limits visitors in September & October