USER PERSONAS 6-7

Alejandro is a small business owner and the father of 2 children. He loves going on adventures with his young children, teaching them about their home country and the environment.

Local word of mouth

Direct web search, kids activities

Learning, exploration

Married

Master’s Degree

I cannot imagine a better gift to my family than to show my children the magic and wonder of the world”

19

Tik-tok, Instagram

Friends, word-of-mouth

Adventure, outdoor, resilience, regeneration, justice, community, leadership, internships

Audie is an outdoor enthusiast who loves friends, cooking, and music. As a natural resource major with a sustainability minor, she is especially interested in regenerative agriculture and innovative conservation policies. Sophomore

The opportunity to go to Costa Rica and learn about conservation solutions is a dream come true. I am excited about my summer internship at the Conservatory. I’ll be writing my senior thesis about the types of butterfly gardens people can build at home.”