EMOTION

IRRESISTIBLE

s c e n t S AT I O N S

Rouge G de Guerlain

A NEW OBJECT OF DESIRE THE FACE OF GUERLAIN

IN THE STUDIO WITH NATALIA VODIANOVA SKINCARE NEWS

ORCHIDÉE IMPÉRIALE WHITE SERUM MAKE-UP

TERRACOTTA MINERAL

BY

GUERLAIN

#9

SPRING

2009

CONTENTS / SPRING 2009

EDITORIAL

THE PROMISE OF A RADIANT

spring, WITH GUERLAIN… ike a beautiful flower, Natalia Vodianova, the new face of Guerlain, heralds a spring full of elegance,

L

luminosity and seduction. Making its debut appearance, a new lipstick adorns her deliciously sultry pout. With its magical mirror and ruby-powder formula, Rouge G de Guerlain will soon be on

everyone’s lips…

The Orchid - the legendary flower whose extraordinary anti-ageing powers were revealed by Guerlain Research - now displays its whitening talents in the Orchidée Impériale White Serum, taking youthfulness and luminosity to new heights of excellence.

4-7 / MAKE-UP EVENT

8-11 / SKINCARE EVENT

12-13 / WHITENING

ROUGE G DE GUERLAIN

ORCHIDÉE IMPÉRIALE WHITE SERUM

PERFECT WHITE AND PARURE PEARLY WHITE

A symbol of beauty, purity and perfection, the lily blossoms at the heart of the Perfect White range, with new products for a brighter complexion.The final touch is given by Parure Pearly White, also available in a fluid version.

Last but not least, how can we think about the season of flowers without cherry blossom coming to mind?

For spring 2009, Guerlain puts this exquisite flower in the spotlight with the new Cherry Blossom Aqua Allegoria - a scent that exudes a luminous freshness. This precious collection of eaux fraîches is also enriched with Tiaré-Mimosa - a harmony of notes for a scent of paradise.

There’s more sunny news as you flick through these pages - which I hope will leave you full of the joys of spring!

14-15 / MAKE-UP NEWS

16-17 / PERFUME NEWS

21-22 / LIFESTYLE

TERRACOTTA MINERAL

AQUA ALLEGORIA

PARIS RIVE GAUCHE

Xyxyxyxyxy Xyxyxyxyxyxyxyxyx Yxyxyxyxyxyxyxyxyx Yxyx Yxyxyxyxyxyx

GUERLAIN - SUBSIDIARY’S ADDRESS / GUERLAIN - SUBSIDIARY’S ADDRESS / GUERLAIN - SUBSIDIARY’S ADDRESS / GUERLAIN - SUBSIDIARY’S ADDRESS / GUERLAIN - SUBSIDIARY’S ADDRESS / GUERLAIN - SUBSIDIARY’S ADDRESS / GUERLAIN - SUBSIDIARY’S ADDRESS / GUERLAIN - SUBSIDIARY’S ADDRESS / GUERLAIN - SUBSIDIARY’S ADDRESS / GUERLAIN - SUBSIDIARY’S ADDRESS / GUERLAIN - SUBSIDIARY’S ADDRESS / GUERLAIN - SUBSIDIARY’S ADDRESS /

CONTENTS / SPRING 2009

EDITORIAL

THE PROMISE OF A RADIANT

spring, WITH GUERLAIN… ike a beautiful flower, Natalia Vodianova, the new face of Guerlain, heralds a spring full of elegance,

L

luminosity and seduction. Making its debut appearance, a new lipstick adorns her deliciously sultry pout. With its magical mirror and ruby-powder formula, Rouge G de Guerlain will soon be on

everyone’s lips…

The Orchid - the legendary flower whose extraordinary anti-ageing powers were revealed by Guerlain Research - now displays its whitening talents in the Orchidée Impériale White Serum, taking youthfulness and luminosity to new heights of excellence.

4-7 / MAKE-UP EVENT

8-11 / SKINCARE EVENT

12-13 / WHITENING

ROUGE G DE GUERLAIN

ORCHIDÉE IMPÉRIALE WHITE SERUM

PERFECT WHITE AND PARURE PEARLY WHITE

A symbol of beauty, purity and perfection, the lily blossoms at the heart of the Perfect White range, with new products for a brighter complexion.The final touch is given by Parure Pearly White, also available in a fluid version.

Last but not least, how can we think about the season of flowers without cherry blossom coming to mind?

For spring 2009, Guerlain puts this exquisite flower in the spotlight with the new Cherry Blossom Aqua Allegoria - a scent that exudes a luminous freshness. This precious collection of eaux fraîches is also enriched with Tiaré-Mimosa - a harmony of notes for a scent of paradise.

There’s more sunny news as you flick through these pages - which I hope will leave you full of the joys of spring!

14-15 / MAKE-UP NEWS

16-17 / PERFUME NEWS

21-22 / LIFESTYLE

TERRACOTTA MINERAL

AQUA ALLEGORIA

PARIS RIVE GAUCHE

Xyxyxyxyxy Xyxyxyxyxyxyxyxyx Yxyxyxyxyxyxyxyxyx Yxyx Yxyxyxyxyxyx

GUERLAIN - SUBSIDIARY’S ADDRESS / GUERLAIN - SUBSIDIARY’S ADDRESS / GUERLAIN - SUBSIDIARY’S ADDRESS / GUERLAIN - SUBSIDIARY’S ADDRESS / GUERLAIN - SUBSIDIARY’S ADDRESS / GUERLAIN - SUBSIDIARY’S ADDRESS / GUERLAIN - SUBSIDIARY’S ADDRESS / GUERLAIN - SUBSIDIARY’S ADDRESS / GUERLAIN - SUBSIDIARY’S ADDRESS / GUERLAIN - SUBSIDIARY’S ADDRESS / GUERLAIN - SUBSIDIARY’S ADDRESS / GUERLAIN - SUBSIDIARY’S ADDRESS /

MAKE-UP NEWS / ROUGE G DE GUERLAIN A palette of 25 shades: 10 absolute classics and 15 bold shades.

THE THREE

secrets OF

ROUGE

DE GUERLAIN

SOON A SIMPLE TUBE OF LIPSTICK WILL BE A THING OF THE PAST… WITH ROUGE G DE GUERLAIN, A NEW ERA BEGINS - THAT OF AN INCOMPARABLE WORK OF FINE JEWELLERY AND AN EXHILARATINGLY PRECIOUS AND INNOVATIVE FORMULA. THREE KEY ELEMENTS OF THIS STUNNING AND INTRIGUING OBJECT REVEAL THREE OF ITS SECRETS.TO DISCOVER THE OTHERS,YOU REALLY HAVE TO TRY IT FOR YOURSELF…

THE

ingot

Lorenz

THE

capture the quintessence of luxury in an object Olivier Echaudemaison Creative Director

dedicated

to

the

lips.

“I wanted a new, mysterious beauty icon that united the qualities of a powder case, a jewel and the most precious lipstick”, he said.

“To do so, I called on the talented jeweller, Lorenz Bäumer”. Olivier asked him to include a mirror, just as you might find in designs created by goldsmiths from days gone by. The result is striking: the case opens to reveal, as if by magic, a secret double

premises on the Place Lorenz Bäumer Jeweller

Vendôme, in the heart of Paris. His mission was to find a way to meld the

world of fine jewellery with that of Guerlain make-up. The idea of the ingot seemed obvious.

“It represents the most noble, most precious element that I can fashion in jewellery”, he said.

He created an inversed ingot, placed horizontally, feminised with curves and elegantly adorned with the Guerlain signature.Thanks to a clever magnetic mechanism, at the first click, Rouge G de Guerlain reveals its secret mirror, then a lipstick held preciously within the case.

mirror - ideal for reapplying lipstick anytime, anywhere. When the case is closed, the mirror disappears once again with an elegant air-releasing effect.The secret is well-kept…

SPRING 2009 / 4

an

jewellery designer with

Rouge G de Guerlain was

Echaudemaison’s desire to

is

extremely talented, young

mirror

developed from Olivier

Bäumer

SPRING 2009 / 5

THE

ruby

The exhilarating formula of Rouge G de Guerlain can be seen on the radiant lips of Natalia Vodianova - the new face of Guerlain. At the heart of this unique formula is a true “jewellery ingredient”: ruby powder, obtained from a genuine ruby gem. It interacts with the ultraviolet rays in daylight to reveal spectacular radiance, unachieved to date. Moreover, the concentration of pigments ensures instantaneous and intense lip definition, while a cocktail of precious active ingredients leaves lips perfectly smooth, plumped up and incredibly comfortable.

MAKE-UP NEWS / ROUGE G DE GUERLAIN A palette of 25 shades: 10 absolute classics and 15 bold shades.

THE THREE

secrets OF

ROUGE

DE GUERLAIN

SOON A SIMPLE TUBE OF LIPSTICK WILL BE A THING OF THE PAST… WITH ROUGE G DE GUERLAIN, A NEW ERA BEGINS - THAT OF AN INCOMPARABLE WORK OF FINE JEWELLERY AND AN EXHILARATINGLY PRECIOUS AND INNOVATIVE FORMULA. THREE KEY ELEMENTS OF THIS STUNNING AND INTRIGUING OBJECT REVEAL THREE OF ITS SECRETS.TO DISCOVER THE OTHERS,YOU REALLY HAVE TO TRY IT FOR YOURSELF…

THE

ingot

Lorenz

THE

capture the quintessence of luxury in an object Olivier Echaudemaison Creative Director

dedicated

to

the

lips.

“I wanted a new, mysterious beauty icon that united the qualities of a powder case, a jewel and the most precious lipstick”, he said.

“To do so, I called on the talented jeweller, Lorenz Bäumer”. Olivier asked him to include a mirror, just as you might find in designs created by goldsmiths from days gone by. The result is striking: the case opens to reveal, as if by magic, a secret double

premises on the Place Lorenz Bäumer Jeweller

Vendôme, in the heart of Paris. His mission was to find a way to meld the

world of fine jewellery with that of Guerlain make-up. The idea of the ingot seemed obvious.

“It represents the most noble, most precious element that I can fashion in jewellery”, he said.

He created an inversed ingot, placed horizontally, feminised with curves and elegantly adorned with the Guerlain signature.Thanks to a clever magnetic mechanism, at the first click, Rouge G de Guerlain reveals its secret mirror, then a lipstick held preciously within the case.

mirror - ideal for reapplying lipstick anytime, anywhere. When the case is closed, the mirror disappears once again with an elegant air-releasing effect.The secret is well-kept…

SPRING 2009 / 4

an

jewellery designer with

Rouge G de Guerlain was

Echaudemaison’s desire to

is

extremely talented, young

mirror

developed from Olivier

Bäumer

SPRING 2009 / 5

THE

ruby

The exhilarating formula of Rouge G de Guerlain can be seen on the radiant lips of Natalia Vodianova - the new face of Guerlain. At the heart of this unique formula is a true “jewellery ingredient”: ruby powder, obtained from a genuine ruby gem. It interacts with the ultraviolet rays in daylight to reveal spectacular radiance, unachieved to date. Moreover, the concentration of pigments ensures instantaneous and intense lip definition, while a cocktail of precious active ingredients leaves lips perfectly smooth, plumped up and incredibly comfortable.

MAKE-UP EVENT / ROUGE G DE GUERLAIN

ROUGE G DE GUERLAIN: THE MAKING OF A NEW

cult IMAGE

NATALIA VODIANOVA, THE “CINDERELLA OF THE VOLGA”, HAS COME A LONG

ENFANT” AS IN THAT OF THE FEMME FATALE, SHE’S GONE FROM FASHION SHOWS TO

WAY. DISCOVERED BY A FRENCH MODEL SCOUT IN HER NATIVE VILLAGE OF

MAGAZINE COVERS AND CAMPAIGNS FOR LUXURY BRANDS. AND NOW SHE’S THE FACE

GORKY, AT THE AGE OF 17, SHE BECAME THE “TSARINA OF THE CATWALKS”

OF GUERLAIN. WE FOLLOWED NATALIA DURING THE PHOTO SESSION FOR ROUGE G DE

WITHIN MONTHS. EQUALLY COMFORTABLE IN THE ROLE OF THE “FEMME

GUERLAIN, WHERE SHE DELIGHTED US WITH HER KINDNESS AND FRESH PERSONALITY.

PREPARATION After a good night’s rest, Natalia arrives at the photo studio in top form. Within moments, she’s surrounded by the hairdresser, stylist and assistants, so they can get her ready for the make-up ritual…

NATALIA AND OLIVIER Moments of complicity between the beautiful Natalia and her exceptional make-up ar tist, Olivier Echaudemaison.

Guerlain’s Creative Director chooses the lipstick shade that will be used for the photo shoot: Grenade 65.

EVERYONE IN POSITION? While Natalia’s make-up is applied, the photographer and technicians set up all the materials for the photo session: camera, lights, picture monitors, etc. The lighting is carefully adjusted, then it’s time to begin.

ROUGE G DE GUERLAIN IS REVEALED! For the photographer, Liz Collins, the moment of truth has come. From the very first frames, the presence of Natalia fills the picture. But it will take many shots to get exactly the right pose and create the image that will then be seen all over the world!

SPRING 2009 / 6

SPRING 2009 / 7

MAKE-UP EVENT / ROUGE G DE GUERLAIN

ROUGE G DE GUERLAIN: THE MAKING OF A NEW

cult IMAGE

NATALIA VODIANOVA, THE “CINDERELLA OF THE VOLGA”, HAS COME A LONG

ENFANT” AS IN THAT OF THE FEMME FATALE, SHE’S GONE FROM FASHION SHOWS TO

WAY. DISCOVERED BY A FRENCH MODEL SCOUT IN HER NATIVE VILLAGE OF

MAGAZINE COVERS AND CAMPAIGNS FOR LUXURY BRANDS. AND NOW SHE’S THE FACE

GORKY, AT THE AGE OF 17, SHE BECAME THE “TSARINA OF THE CATWALKS”

OF GUERLAIN. WE FOLLOWED NATALIA DURING THE PHOTO SESSION FOR ROUGE G DE

WITHIN MONTHS. EQUALLY COMFORTABLE IN THE ROLE OF THE “FEMME

GUERLAIN, WHERE SHE DELIGHTED US WITH HER KINDNESS AND FRESH PERSONALITY.

PREPARATION After a good night’s rest, Natalia arrives at the photo studio in top form. Within moments, she’s surrounded by the hairdresser, stylist and assistants, so they can get her ready for the make-up ritual…

NATALIA AND OLIVIER Moments of complicity between the beautiful Natalia and her exceptional make-up ar tist, Olivier Echaudemaison.

Guerlain’s Creative Director chooses the lipstick shade that will be used for the photo shoot: Grenade 65.

EVERYONE IN POSITION? While Natalia’s make-up is applied, the photographer and technicians set up all the materials for the photo session: camera, lights, picture monitors, etc. The lighting is carefully adjusted, then it’s time to begin.

ROUGE G DE GUERLAIN IS REVEALED! For the photographer, Liz Collins, the moment of truth has come. From the very first frames, the presence of Natalia fills the picture. But it will take many shots to get exactly the right pose and create the image that will then be seen all over the world!

SPRING 2009 / 6

SPRING 2009 / 7

SKINC ARE NEWS / ORCHIDÉE IMPÉRIALE WHITE SERUM

THE POWERS OF THE ORCHID DEVOTED TO CLARITY AND

radiance…

HAVING REVEALED THE EXTRAORDINARY AGE-DEFYING SECRETS OF THE ORCHID, GUERLAIN WENT ON TO EXPLORE OTHER POWERS HIDDEN DEEP IN THE WONDERFUL WORLD OF THIS LEGENDARY FLOWER: THE MEANS TO CONTROL WHITENESS THAT SURPASS ALL EXISTING STRATEGIES. THIS NEW DISCOVERY LED TO THE CREATION OF THE WHITE ORCHID EXTRACT. WHEN THIS NEW EXTRACT IS COMBINED WITH THE IMPERIAL ORCHID MOLECULAR EXTRACT, THE RESULT IS ORCHIDÉE IMPÉRIALE WHITE SERUM. INTRODUCING THIS NEW AND EXTRAORDINARY PRODUCT, WHICH TAKES YOUTHFULNESS AND LUMINOSITY TO NEW HEIGHTS OF EXCELLENCE…

the orchid A symbol of eternal youth, this legendary flower can live for over 100 years in the most extreme conditions: tropical forests, African dunes, the Siberian tundra… Hidden within the Orchid’s roots is a secret to longevity, revealed by Guerlain Research.

genes New scientific breakthroughs have demonstrated the role of key genes in the processes involved in skin pigmentation and luminosity. The White Orchid Extract acts on these key factors.

luminosity & pigmentation The White Orchid controls the 8 keys of the pigmentation process, from the production to the maturation of melanin, including its transport and transfer.

It also controls the 5 keys responsible for the skin’s internal optical properties for an optimal luminosity*. * In vitro test.

a new radiance Visibly younger-looking, freed of imperfections, your skin is less dull, its contrasts are evened-out and its receptivity to light is improved.Your skin reveals a unique translucency and glows with pure radiance!

age-defying Formulated with a high level of Imperial Orchid Molecular Extract, this exceptional serum also harnesses the Orchidée Impériale longevity technology, for complete action on all the signs of skin ageing.

results Serum, Cream, Rich Cream, Lotion, Eye & Lip Cream… The precious Orchidée Impériale range can be found in your Guerlain point of sale.

Clinical and in-use tests were conducted in China and in Japan by Professor Tadokoro and proved the remarkable effects of the Orchidée Impériale White Serum. An increase of over 20%* in the brightness of the complexion was observed, as well as a 12%* reduction in the colour intensity of dark spots.

91%** of women noticed a brightening of their complexion, while 97% ** agreed that their skin was more luminous. * Clinical test conducted by a dermatologist on 32 women after 2 months of use, Asia. ** In-use test conducted in Asia on 32 women after 2 months of use.

SPRING 2009 / 8

SPRING 2009 / 9

SKINC ARE NEWS / ORCHIDÉE IMPÉRIALE WHITE SERUM

THE POWERS OF THE ORCHID DEVOTED TO CLARITY AND

radiance…

HAVING REVEALED THE EXTRAORDINARY AGE-DEFYING SECRETS OF THE ORCHID, GUERLAIN WENT ON TO EXPLORE OTHER POWERS HIDDEN DEEP IN THE WONDERFUL WORLD OF THIS LEGENDARY FLOWER: THE MEANS TO CONTROL WHITENESS THAT SURPASS ALL EXISTING STRATEGIES. THIS NEW DISCOVERY LED TO THE CREATION OF THE WHITE ORCHID EXTRACT. WHEN THIS NEW EXTRACT IS COMBINED WITH THE IMPERIAL ORCHID MOLECULAR EXTRACT, THE RESULT IS ORCHIDÉE IMPÉRIALE WHITE SERUM. INTRODUCING THIS NEW AND EXTRAORDINARY PRODUCT, WHICH TAKES YOUTHFULNESS AND LUMINOSITY TO NEW HEIGHTS OF EXCELLENCE…

the orchid A symbol of eternal youth, this legendary flower can live for over 100 years in the most extreme conditions: tropical forests, African dunes, the Siberian tundra… Hidden within the Orchid’s roots is a secret to longevity, revealed by Guerlain Research.

genes New scientific breakthroughs have demonstrated the role of key genes in the processes involved in skin pigmentation and luminosity. The White Orchid Extract acts on these key factors.

luminosity & pigmentation The White Orchid controls the 8 keys of the pigmentation process, from the production to the maturation of melanin, including its transport and transfer.

It also controls the 5 keys responsible for the skin’s internal optical properties for an optimal luminosity*. * In vitro test.

a new radiance Visibly younger-looking, freed of imperfections, your skin is less dull, its contrasts are evened-out and its receptivity to light is improved.Your skin reveals a unique translucency and glows with pure radiance!

age-defying Formulated with a high level of Imperial Orchid Molecular Extract, this exceptional serum also harnesses the Orchidée Impériale longevity technology, for complete action on all the signs of skin ageing.

results Serum, Cream, Rich Cream, Lotion, Eye & Lip Cream… The precious Orchidée Impériale range can be found in your Guerlain point of sale.

Clinical and in-use tests were conducted in China and in Japan by Professor Tadokoro and proved the remarkable effects of the Orchidée Impériale White Serum. An increase of over 20%* in the brightness of the complexion was observed, as well as a 12%* reduction in the colour intensity of dark spots.

91%** of women noticed a brightening of their complexion, while 97% ** agreed that their skin was more luminous. * Clinical test conducted by a dermatologist on 32 women after 2 months of use, Asia. ** In-use test conducted in Asia on 32 women after 2 months of use.

SPRING 2009 / 8

SPRING 2009 / 9

GUERLAIN RESEARCH / CROSS-INTERVIEW

&

TWO RESEARCHERS ON A QUEST FOR

luminosity

radiance-boosting products with an anti-ageing effect

fatty acids and cholesterol.Secreted by cells,these lipid

with anti-ageing action - particularly when you bear

WHAT IS GUERLAIN’S STRATEGY TO

that are safe and easy to use on a daily basis.

elements glide between the cells of the stratum

in mind that the skin’s ability to maintain its integrity

FIND NEW ACTIVE INGREDIENTS

Dr. Bonté: So-called skin-radiance products are

corneum to form junctions between the corneocytes,

diminishes with age.

designed to even out skin tone and reveal a perfect,

which contribute to the barrier function of the skin.

Dr. Bonté: The biological systems of older or ageing

flawless luminosity.They also allow the face to reflect

Skin luminosity is also influenced by intra-epidermal

skin are, by definition, perturbed. Mature skin

AND LUMINOSITY?

the light perfectly.The light that touches the face must

melanin, but it is the balance of the entire epidermis

therefore needs skincare products that contain

Dr. Bonté: We use a combination of methods.

be reflected evenly. Since the stratum corneum is

that is the most important factor.

ingredients with the capacity to rebalance these faulty

We measure the kinetics of the enzymes

translucent, the slightest flaw or irregularity on the

Dr. Bonté: Perfectly luminous skin must have a

systems, stimulate the synthesis of structural and

surface of the epidermis produces a slight change in

perfectly

the reflected light and reveals imperfections. Since the

moisturised epidermis.We are

dawn of time, mankind has searched for a way to

all aware of how much water

DERMATOLOGY DEPARTMENT OF THE OSAKA NATIONAL HOSPITAL IN JAPAN, AND

improve the face’s purity.The main method used to

diffracts the light, and the

DOCTOR F. BONTE,WHO SUPERVISES THE LVMH-GUERLAIN RESEARCH CENTRE IN FRANCE.

even out the skin was white make-up. However,

synchronization of light rays

Prof.T.Tadokoro National Osaka Hospital Japan

Dr. F. Bonté LVMH Research Guerlain - France

DEMONSTRATING THE EFFECT OF ORCHIDEE IMPERIALE WHITE IS THE END RESULT OF A WONDERFUL

PARTNERSHIP

BETWEEN

PROFESSOR T. TADOKORO, FROM THE

structured

and

“

support proteins, limit

LUMINOUS SKIN MUST HAVE

structured AND moisturised epidermis.

A PERFECTLY

oxidative

stress,

control the repair of pro-

array chips that are specifically designed to

pigmentation, activate

study the genes involved in each stage of

cell metabolism and

pigmentation and that therefore control the

as perfect as possible.

THEY TELL US ABOUT THEIR WORK, THE LATEST SCIENTIFIC DISCOVERIES, AND NEW

lasting action on the skin’s natural pigmentation

slow the matrix-degradation process.

METHODS TO PRESERVE THE SKIN’S RADIANCE AND LUMINOSITY.

through skincare products - and without resorting

What methodology do you use to study skin pigmentation?

to simplistic artifices such as make-up.

Pr. Tadokoro: To study skin pigmentation, we

Pr. Tadokoro: Suppression of melanin synthesis is

What is the influence of the environment on skin tone and the complexion?

undertake basic research on cell cultures. However,

certainly important to maintain beautiful skin, but not

How can we achieve luminous, radiant skin?

How did your interest in biology and pigmentation begin?

result, the combination, of all the others, and the

due to various complex factors, results in the living

sufficient to ensure radiant, luminous skin.A balanced

Pr.Tadokoro: I oversaw the treatment of birthmarks

Pr.Tadokoro: Without a doubt, sunlight is the most

body may be different from the data of basic research.

daily diet is also important. In the case of declining

in the plastic surgery department of Osaka University.

Why are radiance-boosting products so important for the skin’s beauty?

important environmental factor. Sunlight contains

It is also important to study the direct effects in the

skin functions, it becomes necessary to use a product

I often came across severe pigmentation disorders,

Pr. Tadokoro: Recently, the development of

ultraviolet radiation, which is known to have a

human body using ethically correct and safe, tested

that can repair the state of cells,the intercellular matrix

which I treated with laser therapy and other

phototherapy, which uses lights such as lasers, opened

significant effect on pigmentation and skin ageing.

techniques.

of the epidermis and the stratum corneum. This

frequently-used methods. I was convinced that it was

up new therapeutic options to treat pigmentation

Dr. Bonté:The main discovery in the last ten years is

Dr. Bonté: The effectiveness of brightening products

product should also maintain moisture levels in the

necessary to understand the basic biological character

disorders. However, there are still conditions that

that the environment, UV rays, pollution, and both

is determined by experts who use colorimetry,

skin and increase skin translucency by controlling the

and physiological functions of melanocytes in order

cannot be treated with these

internal and external stress,

examinations and clinical measurements, combined

diffusion of melanin.

to treat these pigmentation conditions. So I decided

methods. For changes in the

are

with

to start my own research in the dermatology

skin that result from ageing,

department of the Oita Medical College and, later, in

for

the dermatology department of Osaka University.

mechanical treatments, such

Dr. Bonté: For many years, I have been fascinated by

as face peels, have proved to

the colours of plants and animals, and by the diversity

be effective. But these

of colours in nature. For a scientist like myself, this rich

therapies

array of pigments, the diversity of skin tones and the

phototherapy

colours produced by the light spectrum represent a

example,

-

several

“

including -

responsible

for

pigmentation flaws.These

lifestyle

questionnaires. We

also

use

Dr. Bonté: It’s a very important question! I think the

spectroscopic methods to evaluate skin radiance by

best way is to reduce pigmentation irregularities

MANKIND HAS SEARCHED

range

measuring light waves.

by acting on each step involved in pigmentation,

appearance of dark spots

Does mature skin have specific needs?

while correcting interaction between the skin and

FOR A WAY TO IMPROVE

to deep changes that

Pr.Tadokoro: In elderly people, skin damage is the

light by focusing on the key steps in the construction

cause the complexion to

result of years of sun exposure. As cellular ageing

of the epidermis.

be dull or blotchy.

occurs in the skin, its capacity to repair this damage

THE FACE’S

purity.

can

from

the

declines. Everyone knows that protection against

sometimes lead to skin stress.They also require a lot

How is the epidermis involved in skin luminosity?

fascinating domain. And from all of these colours,

of time and money, since the patient must travel to

Pr. Tadokoro: The epidermis contains lipids and

beauty. It is also important to use a radiance-

white is surely the most extraordinary, since it is the

a hospital for the treatment. So it is important to have

enzymes.The stratum corneum contains ceramides,

enhancing or anti-dark spot product, or a moisturiser

SPRING 2009 / 10

sunburn is essential if you want to protect the skin’s

particularly, we use the latest advances in DNA-

inflammatory

reflected by the skin must be

SINCE THE DAWN OF TIME,

samples of reconstructed epidermis. More

chips technology. We have developed DNA

progress made in cosmetology in recent years has

universal symbol of purity.

involved in pigmentation, plus cell cultures and

DNA damage and

enabled us to understand that we can have a long-

BOTH SHARE A PASSION FOR BIOLOGY AND HAVE A KEEN INTEREST IN PIGMENTATION.

THAT ACT ON SKIN RADIANCE

Many thanks to both of you for all this information!

SPRING 2009 / 11

appearance of dark spots. New techniques have also enabled us to examine the influence of lipid and protein oxidation on skin translucency

GUERLAIN RESEARCH / CROSS-INTERVIEW

&

TWO RESEARCHERS ON A QUEST FOR

luminosity

radiance-boosting products with an anti-ageing effect

fatty acids and cholesterol.Secreted by cells,these lipid

with anti-ageing action - particularly when you bear

WHAT IS GUERLAIN’S STRATEGY TO

that are safe and easy to use on a daily basis.

elements glide between the cells of the stratum

in mind that the skin’s ability to maintain its integrity

FIND NEW ACTIVE INGREDIENTS

Dr. Bonté: So-called skin-radiance products are

corneum to form junctions between the corneocytes,

diminishes with age.

designed to even out skin tone and reveal a perfect,

which contribute to the barrier function of the skin.

Dr. Bonté: The biological systems of older or ageing

flawless luminosity.They also allow the face to reflect

Skin luminosity is also influenced by intra-epidermal

skin are, by definition, perturbed. Mature skin

AND LUMINOSITY?

the light perfectly.The light that touches the face must

melanin, but it is the balance of the entire epidermis

therefore needs skincare products that contain

Dr. Bonté: We use a combination of methods.

be reflected evenly. Since the stratum corneum is

that is the most important factor.

ingredients with the capacity to rebalance these faulty

We measure the kinetics of the enzymes

translucent, the slightest flaw or irregularity on the

Dr. Bonté: Perfectly luminous skin must have a

systems, stimulate the synthesis of structural and

surface of the epidermis produces a slight change in

perfectly

the reflected light and reveals imperfections. Since the

moisturised epidermis.We are

dawn of time, mankind has searched for a way to

all aware of how much water

DERMATOLOGY DEPARTMENT OF THE OSAKA NATIONAL HOSPITAL IN JAPAN, AND

improve the face’s purity.The main method used to

diffracts the light, and the

DOCTOR F. BONTE,WHO SUPERVISES THE LVMH-GUERLAIN RESEARCH CENTRE IN FRANCE.

even out the skin was white make-up. However,

synchronization of light rays

Prof.T.Tadokoro National Osaka Hospital Japan

Dr. F. Bonté LVMH Research Guerlain - France

DEMONSTRATING THE EFFECT OF ORCHIDEE IMPERIALE WHITE IS THE END RESULT OF A WONDERFUL

PARTNERSHIP

BETWEEN

PROFESSOR T. TADOKORO, FROM THE

structured

and

“

support proteins, limit

LUMINOUS SKIN MUST HAVE

structured AND moisturised epidermis.

A PERFECTLY

oxidative

stress,

control the repair of pro-

array chips that are specifically designed to

pigmentation, activate

study the genes involved in each stage of

cell metabolism and

pigmentation and that therefore control the

as perfect as possible.

THEY TELL US ABOUT THEIR WORK, THE LATEST SCIENTIFIC DISCOVERIES, AND NEW

lasting action on the skin’s natural pigmentation

slow the matrix-degradation process.

METHODS TO PRESERVE THE SKIN’S RADIANCE AND LUMINOSITY.

through skincare products - and without resorting

What methodology do you use to study skin pigmentation?

to simplistic artifices such as make-up.

Pr. Tadokoro: To study skin pigmentation, we

Pr. Tadokoro: Suppression of melanin synthesis is

What is the influence of the environment on skin tone and the complexion?

undertake basic research on cell cultures. However,

certainly important to maintain beautiful skin, but not

How can we achieve luminous, radiant skin?

How did your interest in biology and pigmentation begin?

result, the combination, of all the others, and the

due to various complex factors, results in the living

sufficient to ensure radiant, luminous skin.A balanced

Pr.Tadokoro: I oversaw the treatment of birthmarks

Pr.Tadokoro: Without a doubt, sunlight is the most

body may be different from the data of basic research.

daily diet is also important. In the case of declining

in the plastic surgery department of Osaka University.

Why are radiance-boosting products so important for the skin’s beauty?

important environmental factor. Sunlight contains

It is also important to study the direct effects in the

skin functions, it becomes necessary to use a product

I often came across severe pigmentation disorders,

Pr. Tadokoro: Recently, the development of

ultraviolet radiation, which is known to have a

human body using ethically correct and safe, tested

that can repair the state of cells,the intercellular matrix

which I treated with laser therapy and other

phototherapy, which uses lights such as lasers, opened

significant effect on pigmentation and skin ageing.

techniques.

of the epidermis and the stratum corneum. This

frequently-used methods. I was convinced that it was

up new therapeutic options to treat pigmentation

Dr. Bonté:The main discovery in the last ten years is

Dr. Bonté: The effectiveness of brightening products

product should also maintain moisture levels in the

necessary to understand the basic biological character

disorders. However, there are still conditions that

that the environment, UV rays, pollution, and both

is determined by experts who use colorimetry,

skin and increase skin translucency by controlling the

and physiological functions of melanocytes in order

cannot be treated with these

internal and external stress,

examinations and clinical measurements, combined

diffusion of melanin.

to treat these pigmentation conditions. So I decided

methods. For changes in the

are

with

to start my own research in the dermatology

skin that result from ageing,

department of the Oita Medical College and, later, in

for

the dermatology department of Osaka University.

mechanical treatments, such

Dr. Bonté: For many years, I have been fascinated by

as face peels, have proved to

the colours of plants and animals, and by the diversity

be effective. But these

of colours in nature. For a scientist like myself, this rich

therapies

array of pigments, the diversity of skin tones and the

phototherapy

colours produced by the light spectrum represent a

example,

-

several

“

including -

responsible

for

pigmentation flaws.These

lifestyle

questionnaires. We

also

use

Dr. Bonté: It’s a very important question! I think the

spectroscopic methods to evaluate skin radiance by

best way is to reduce pigmentation irregularities

MANKIND HAS SEARCHED

range

measuring light waves.

by acting on each step involved in pigmentation,

appearance of dark spots

Does mature skin have specific needs?

while correcting interaction between the skin and

FOR A WAY TO IMPROVE

to deep changes that

Pr.Tadokoro: In elderly people, skin damage is the

light by focusing on the key steps in the construction

cause the complexion to

result of years of sun exposure. As cellular ageing

of the epidermis.

be dull or blotchy.

occurs in the skin, its capacity to repair this damage

THE FACE’S

purity.

can

from

the

declines. Everyone knows that protection against

sometimes lead to skin stress.They also require a lot

How is the epidermis involved in skin luminosity?

fascinating domain. And from all of these colours,

of time and money, since the patient must travel to

Pr. Tadokoro: The epidermis contains lipids and

beauty. It is also important to use a radiance-

white is surely the most extraordinary, since it is the

a hospital for the treatment. So it is important to have

enzymes.The stratum corneum contains ceramides,

enhancing or anti-dark spot product, or a moisturiser

SPRING 2009 / 10

sunburn is essential if you want to protect the skin’s

particularly, we use the latest advances in DNA-

inflammatory

reflected by the skin must be

SINCE THE DAWN OF TIME,

samples of reconstructed epidermis. More

chips technology. We have developed DNA

progress made in cosmetology in recent years has

universal symbol of purity.

involved in pigmentation, plus cell cultures and

DNA damage and

enabled us to understand that we can have a long-

BOTH SHARE A PASSION FOR BIOLOGY AND HAVE A KEEN INTEREST IN PIGMENTATION.

THAT ACT ON SKIN RADIANCE

Many thanks to both of you for all this information!

SPRING 2009 / 11

appearance of dark spots. New techniques have also enabled us to examine the influence of lipid and protein oxidation on skin translucency

SKIN C ARE EVENT / PERFECT WHITE

MAKE-UP NEWS / PARURE PEARLY WHITE

perfection

THE NEW STAR

Whitening

A SYMPHONY OF FOR THE COMPLEXION

PRODUCTS

2008: GUERLAIN RESEARCH CAPTURES THE PROPERTIES

THE RADIANT SUCCESS OF PARURE PEARLY WHITE BRIGHTENING FLUID

OF THE LILY AND CREATES THE PEARL LILY COMPLEX,

HAS LED GUERLAIN TO DESIGN THE PERFECT FLUID VERSION - IDEAL FOR

WITH EXCEPTIONAL WHITENING PROPERTIES. 2009:

THE SUNNY DAYS AHEAD - ALONG WITH TWO OTHER LUXURIOUS

GUERLAIN GOES EVEN FURTHER, WITH THE PEARL LILY

BEAUTY-ENHANCING MAKE-UP PRODUCTS. THE PARURE PEARLY WHITE

COMPLEX

THE

RANGE NOW OFFERS A TRUE MAKE-UP RITUAL, SO THAT EVERY WOMAN

PRODUCTION OF MELANIN, ITS MIGRATION TO THE

CAN ENJOY A LASTINGLY FRESH AND RADIANT COMPLEXION IN THE

SURFACE OF THE SKIN, AND THE FORMATION OF DARK

HEAT AND LIGHT OF SUMMER.

ADVANCED, WHICH

ACTS

ON

SPOTS. INTRODUCING THE THREE STAR PRODUCTS IN THIS NEW BRIGHTENING RITUAL…

UV SHIELD SPF 50 / PA +++ SUPREME PROTECTION AND A STUNNING FINISH

MAKE-UP BASES SPF 30 / PA +++ THE FINAL SKINCARE TOUCH

A true protective shield, this fluid combats

radiance to the skin. UV Enlightening Base: This

pigmentation imperfections and offers an intense

true veil of light illuminates the complexion whilst

protection against harsh external elements and

enhancing the skin’s radiance. UV Perfecting

UV rays. Its light, easily-absorbed texture offers a

Base:

natural and powdery finish. The complexion is

complexion is enhanced and glows with beauty.

Treat and correct imperfections while bringing

Even-toned

and

ultra-natural,

the

light and luminous.

THE MELANIN DIET TREATMENT THE ULTIMATE WHITENING PERFORMANCE The Melanin Diet Treatment reveals a translucent complexion in just 2 weeks: • Week 1: “Destock Diet” to eliminate the deep-nested melanin in the epidermis layers*.

• Week 2: “Shock Diet” to reduce the formation of new melanin and prevent its migration, and accumulation on the skin surface*.

As pure and light as a spring breeze, Parure

Parure Pearly White Compact promises an

Parure Pearly White Sculpting Highlighter

Use with the Melanin Diet sheet mask for even more radiant skin.

Pearly White Brightening Fluid offers an

all-day flawless finish with an opalescent clarity.

Brush, which refines the skin’s texture, brightens

incomparable “pore minimizer” effect in addition

Its elegant and portable case allows for easy

the complexion and sculpts the face.

to the luminous coverage of Nacre Powder and

touch-ups throughout the day, for a radiant,

The limited-edition Meteorites Pearly White

the impressive whitening performance of the

matte complexion.

offers a delicate pastel harmony enriched with

Pearl Lily Complex. For a flawless complexion,

To give your complexion the perfect finishing

Nacre Powder, to enhance the skin’s luminosity

even in the midsummer heat.

touches, discover the make-up artist’s secret:

and reveal a fresh, pure complexion.

Also find in your Guerlain store: • Melanin Diet Sheet Mask - Intense Whitening • Purifing Cleansing Foam - Intense Whitening • Lightening Eye Treatment - Intense Whitening • Refreshing Lotion - Intense Whitening • Hydrating Emulsion - Intense Whitening • Spot Corrector - Intense Whitening SPF45 - PA+++ * in vitro test.

SPRING 2009 / 12

SPRING 2009 / 13

SKIN C ARE EVENT / PERFECT WHITE

MAKE-UP NEWS / PARURE PEARLY WHITE

perfection

THE NEW STAR

Whitening

A SYMPHONY OF FOR THE COMPLEXION

PRODUCTS

2008: GUERLAIN RESEARCH CAPTURES THE PROPERTIES

THE RADIANT SUCCESS OF PARURE PEARLY WHITE BRIGHTENING FLUID

OF THE LILY AND CREATES THE PEARL LILY COMPLEX,

HAS LED GUERLAIN TO DESIGN THE PERFECT FLUID VERSION - IDEAL FOR

WITH EXCEPTIONAL WHITENING PROPERTIES. 2009:

THE SUNNY DAYS AHEAD - ALONG WITH TWO OTHER LUXURIOUS

GUERLAIN GOES EVEN FURTHER, WITH THE PEARL LILY

BEAUTY-ENHANCING MAKE-UP PRODUCTS. THE PARURE PEARLY WHITE

COMPLEX

THE

RANGE NOW OFFERS A TRUE MAKE-UP RITUAL, SO THAT EVERY WOMAN

PRODUCTION OF MELANIN, ITS MIGRATION TO THE

CAN ENJOY A LASTINGLY FRESH AND RADIANT COMPLEXION IN THE

SURFACE OF THE SKIN, AND THE FORMATION OF DARK

HEAT AND LIGHT OF SUMMER.

ADVANCED, WHICH

ACTS

ON

SPOTS. INTRODUCING THE THREE STAR PRODUCTS IN THIS NEW BRIGHTENING RITUAL…

UV SHIELD SPF 50 / PA +++ SUPREME PROTECTION AND A STUNNING FINISH

MAKE-UP BASES SPF 30 / PA +++ THE FINAL SKINCARE TOUCH

A true protective shield, this fluid combats

radiance to the skin. UV Enlightening Base: This

pigmentation imperfections and offers an intense

true veil of light illuminates the complexion whilst

protection against harsh external elements and

enhancing the skin’s radiance. UV Perfecting

UV rays. Its light, easily-absorbed texture offers a

Base:

natural and powdery finish. The complexion is

complexion is enhanced and glows with beauty.

Treat and correct imperfections while bringing

Even-toned

and

ultra-natural,

the

light and luminous.

THE MELANIN DIET TREATMENT THE ULTIMATE WHITENING PERFORMANCE The Melanin Diet Treatment reveals a translucent complexion in just 2 weeks: • Week 1: “Destock Diet” to eliminate the deep-nested melanin in the epidermis layers*.

• Week 2: “Shock Diet” to reduce the formation of new melanin and prevent its migration, and accumulation on the skin surface*.

As pure and light as a spring breeze, Parure

Parure Pearly White Compact promises an

Parure Pearly White Sculpting Highlighter

Use with the Melanin Diet sheet mask for even more radiant skin.

Pearly White Brightening Fluid offers an

all-day flawless finish with an opalescent clarity.

Brush, which refines the skin’s texture, brightens

incomparable “pore minimizer” effect in addition

Its elegant and portable case allows for easy

the complexion and sculpts the face.

to the luminous coverage of Nacre Powder and

touch-ups throughout the day, for a radiant,

The limited-edition Meteorites Pearly White

the impressive whitening performance of the

matte complexion.

offers a delicate pastel harmony enriched with

Pearl Lily Complex. For a flawless complexion,

To give your complexion the perfect finishing

Nacre Powder, to enhance the skin’s luminosity

even in the midsummer heat.

touches, discover the make-up artist’s secret:

and reveal a fresh, pure complexion.

Also find in your Guerlain store: • Melanin Diet Sheet Mask - Intense Whitening • Purifing Cleansing Foam - Intense Whitening • Lightening Eye Treatment - Intense Whitening • Refreshing Lotion - Intense Whitening • Hydrating Emulsion - Intense Whitening • Spot Corrector - Intense Whitening SPF45 - PA+++ * in vitro test.

SPRING 2009 / 12

SPRING 2009 / 13

MAKE-UP NEWS / TERRACOTTA MINERAL

THE

art OF BRONZING, BY GUERLAIN A LEGENDARY SUNNY EARTH AND EVERY SINGLE WOMAN CAN BE BEAUTIFUL. IMAGINE A SUNTerracotta Mineral brings together Guerlain’s legendary

BAKED EARTH THAT WAS ORIGINALLY CARESSED BY WAVES OF LIGHT, REVEALING GOLDEN,

bronzing powder and the amazing powers of minerals for

COPPER AND AMBER REFLECTIONS IN THE IMMENSITY OF THE DESERT. INSPIRED BY THIS MYTHICAL

an instant, natural healthy glow and an ultra-even finish -

LAND, GUERLAIN CREATED TERRACOTTA. A TOUCH OF SUN-KISSED EARTH FOR A NATURAL-

just like that of a sheer foundation. With its portable case,

LOOKING TAN.

ingenious mesh sieve and mini professional Kabuki brush, applying Terracotta Mineral couldn’t be easier!

Khôl Kajal, with its smooth, glide-on formula, recreates the spellbinding and devastatingly beautiful gaze of Indian princesses.

As velvety and soft as cashemere, Gloss Cashemere, covers the smile with a matte and intense colour.

Eau sous le Vent is a delicious mist that enhances your tan and enchants the senses. Its non-oily texture moisturises the skin, while its formula, enriched with the Tan Booster complex, both “activates” and extends your tan.

Huile du Voyageur is a dry oil with an incredibly sensual touch. It nourishes the skin, gives a satiny finish and also intensifies your tan, thanks to Tan Booster technology and Roucou - a natural plant-based pigment.Visibly regenerated, your skin looks plumped up and feels velvety soft.

Terracotta Original

TERRACOTTA: UNRIVALLED EXPERTISE FOR 25 YEARS

The mythical powder gives the complexion an instant sun-kissed glow, for a healthy and matte radiance.

SPRING 2009 / 14

SPRING 2009 / 15

MAKE-UP NEWS / TERRACOTTA MINERAL

THE

art OF BRONZING, BY GUERLAIN A LEGENDARY SUNNY EARTH AND EVERY SINGLE WOMAN CAN BE BEAUTIFUL. IMAGINE A SUNTerracotta Mineral brings together Guerlain’s legendary

BAKED EARTH THAT WAS ORIGINALLY CARESSED BY WAVES OF LIGHT, REVEALING GOLDEN,

bronzing powder and the amazing powers of minerals for

COPPER AND AMBER REFLECTIONS IN THE IMMENSITY OF THE DESERT. INSPIRED BY THIS MYTHICAL

an instant, natural healthy glow and an ultra-even finish -

LAND, GUERLAIN CREATED TERRACOTTA. A TOUCH OF SUN-KISSED EARTH FOR A NATURAL-

just like that of a sheer foundation. With its portable case,

LOOKING TAN.

ingenious mesh sieve and mini professional Kabuki brush, applying Terracotta Mineral couldn’t be easier!

Khôl Kajal, with its smooth, glide-on formula, recreates the spellbinding and devastatingly beautiful gaze of Indian princesses.

As velvety and soft as cashemere, Gloss Cashemere, covers the smile with a matte and intense colour.

Eau sous le Vent is a delicious mist that enhances your tan and enchants the senses. Its non-oily texture moisturises the skin, while its formula, enriched with the Tan Booster complex, both “activates” and extends your tan.

Huile du Voyageur is a dry oil with an incredibly sensual touch. It nourishes the skin, gives a satiny finish and also intensifies your tan, thanks to Tan Booster technology and Roucou - a natural plant-based pigment.Visibly regenerated, your skin looks plumped up and feels velvety soft.

Terracotta Original

TERRACOTTA: UNRIVALLED EXPERTISE FOR 25 YEARS

The mythical powder gives the complexion an instant sun-kissed glow, for a healthy and matte radiance.

SPRING 2009 / 14

SPRING 2009 / 15

PERFUME NEWS / AQUA ALLEGORIA

PERFUME NEWS / AQUA ALLEGORIA

NEW

: FRAGRANCES FILLED WITH LIGHT… CHERRY BLOSSO M

EVERY SPRING,THE AQUA ALLEGORIA FRAGRANCES ARE BORN ANEW, HERALDING THE ARRIVAL OF SUMMER WITH ORIGINAL, FRESH, DELICIOUSLY REFINED NOTES THAT ALWAYS SEEM TO SURPRISE US. THIS YEAR, DISCOVER THE SUNSHINE, PURITY AND SPARKLE OF TWO NEW LUMINOUS SCENTS: TIARÉ-MIMOSA AND CHERRY BLOSSOM.

Tiaré-Mimosa: A NATURAL PARADISE

Cherry Blossom: RITES OF SPRING

Like an unexpected desire for sunshine as the winter

luminous freshness, which comes from the

No other flower evokes the renaissance of

Aqua Allegoria full of pink freshness and

days draw to a close,Tiaré-Mimosa gently transports

disconcertingly delicate star-shaped Tiare flower. Its

nature more joyfully than cherry blossoms on

emotion. With its touching grace, this luminous

you to latitudes where the heat is soft and light and

intensity grows upon contact with fragile mimosa -

the first days of spring. Guerlain has captured the

and airy fruity floral dances like a petal drifting

the sun caresses the skin.This sunny floral exudes a

which blooms in thousands of miniature suns.

gentle euphoria of this floral whirlwind in an

on a breeze.

Each in their own way, the AQUA ALLEGORIA fragrances reveal a luminous and fresh facet of femininity.

THE

spring 2009 COLLECTION

SPRING 2009 / 16

The story began with PAMPLELUNE, a delicious scent of sun-kissed citrus fruits, which gave birth to the collection. Then came HERBA FRESCA - evocative of walking barefoot in grass that glistens with due.

PIVOINE MAGNIFICA, meanwhile, is a coronation of one of the most fascinating flowers that exists.

Finally, MANDARINE-BASILIC and ANGÉLIQUE-LILAS surprise you with their unpredictable harmonies.

SPRING 2009 / 17

PERFUME NEWS / AQUA ALLEGORIA

PERFUME NEWS / AQUA ALLEGORIA

NEW

: FRAGRANCES FILLED WITH LIGHT… CHERRY BLOSSO M

EVERY SPRING,THE AQUA ALLEGORIA FRAGRANCES ARE BORN ANEW, HERALDING THE ARRIVAL OF SUMMER WITH ORIGINAL, FRESH, DELICIOUSLY REFINED NOTES THAT ALWAYS SEEM TO SURPRISE US. THIS YEAR, DISCOVER THE SUNSHINE, PURITY AND SPARKLE OF TWO NEW LUMINOUS SCENTS: TIARÉ-MIMOSA AND CHERRY BLOSSOM.

Tiaré-Mimosa: A NATURAL PARADISE

Cherry Blossom: RITES OF SPRING

Like an unexpected desire for sunshine as the winter

luminous freshness, which comes from the

No other flower evokes the renaissance of

Aqua Allegoria full of pink freshness and

days draw to a close,Tiaré-Mimosa gently transports

disconcertingly delicate star-shaped Tiare flower. Its

nature more joyfully than cherry blossoms on

emotion. With its touching grace, this luminous

you to latitudes where the heat is soft and light and

intensity grows upon contact with fragile mimosa -

the first days of spring. Guerlain has captured the

and airy fruity floral dances like a petal drifting

the sun caresses the skin.This sunny floral exudes a

which blooms in thousands of miniature suns.

gentle euphoria of this floral whirlwind in an

on a breeze.

Each in their own way, the AQUA ALLEGORIA fragrances reveal a luminous and fresh facet of femininity.

THE

spring 2009 COLLECTION

SPRING 2009 / 16

The story began with PAMPLELUNE, a delicious scent of sun-kissed citrus fruits, which gave birth to the collection. Then came HERBA FRESCA - evocative of walking barefoot in grass that glistens with due.

PIVOINE MAGNIFICA, meanwhile, is a coronation of one of the most fascinating flowers that exists.

Finally, MANDARINE-BASILIC and ANGÉLIQUE-LILAS surprise you with their unpredictable harmonies.

SPRING 2009 / 17

GUERLAIN NEWS / THE GUERLAIN SPAS

GUERLAIN NEWS / IN BRIEF

NEW AND EXCEPTIONAL SETTINGS, FOR MOMENTS OF PURE

luxury…

something new

A SCENT OF AT GUERLAIN

HAVING CELEBRATED ITS 180TH ANNIVERSARY IN 2008, GUERLAIN BEGINS 2009 WITH A FOCUS ON NEWNESS! A NEW “NOSE” FOR GUERLAIN FRAGRANCES, A NEW MUST-HAVE, EXCLUSIVE PERFUME,AND A NEW WEBSITE FOR LOVERS OF GUERLAIN ALL OVER THE WORLD…

Discover the ultimate in refinement at the Trianon Palace, where a 3,000m2 spa covers three floors and features a superb swimming pool. And who could wish for a more magnificent view than the park of a world-famous château? (Versailles, France)

IN 1939, GUERLAIN INAUGURATED ITS FIRST BEAUTY INSTITUTE, AT 68 AVENUE DES CHAMPS-ÉLYSÉES, PARIS. IN 2005, THIS CENTRE OF EXCELLENCE BECAME THE FIRST

GUERLAIN

SPA.

SINCE

THEN,

GUERLAIN HAS OPENED FURTHER SPAS IN NINETEEN

IDYLLIC

THROUGHOUT

THE

VERSAILLES

BALI,

TO

LOCATIONS WORLD. EACH

FROM Nestled in the luxuriant grounds of the Conrad hotel, the Jiwa Spa offers the Guerlain expertise and method, working on the five senses to install a feeling of calm and well-being.

(Bali, Indonesia)

BEAUTY

DESTINATION PROMISES AN ABUNDANCE OF

SENSORIAL

AND

OLFACTORY

PLEASURES. EMOTION TAKES YOU ON A TRIP AROUND THE WORLD TO THE LATEST GUERLAIN SPAS…

Set in the business and cultural district of West Bay, this new and prestigious spa can be found in the stunning Alfardan Towers - home to a number of luxurious apartments.

(Doha, Qatar)

“LA PETITE ROBE NOIRE”, AVAILABLE EXCLUSIVELY IN GUERLAIN BOUTIQUES

The Palmer House Hilton is a unique hotel that offers both modern conveniences and comfort, combined with over a hundred years of elegance.The spa is one of the premier luxury services available to its clients. (Chicago, USA)

SPRING 2009 / 18

THIERRY WASSER SUCCEEDS JEAN-PAUL GUERLAIN Jean-Paul Guerlain has long guaranteed the olfactory excellence of Guerlain. He is the name behind some one hundred original fragrant compositions, including Vetiver, Habit Rouge, Chamade, Nahéma and Samsara. A few months ago, Thierry Wasser - a major figure in contemporary perfumery - took over Jean-Paul Guerlain’s role.Thierry Wasser has a real openness to the world. In 1993, he headed for New York, where he worked as a perfumer with Firmenich for nine years, before moving to Paris in 2002.With the creation of IRIS GANACHE and QUAND VIENT LA PLUIE for La Maison Guerlain, he established himself as part of the spiritual and olfactory heritage of the House from 2007. His appointment as Guerlain Perfumer is further confirmation of this.

The elegance of a young woman begins with that legendary, chic and timeless little black dress that hangs perfectly. Now Guerlain has created “La petite robe noire” Eau de Parfum, which is sold exclusively in its own boutiques* and held in the famous, eternally glamorous “inverted-heart” bottle.

A fragrance with a fruity-floral trail that evokes a rose-scented raspberry macaroon…

A NEW WEBSITE From April 2009, you will be able to discover the new Guerlain website and its innovative design - which also remains true to the spirit of the House. In just a few clicks, escape to the heart of Guerlain’s creations and heritage…

www.guerlain.com

GUERLAIN NEWS / THE GUERLAIN SPAS

GUERLAIN NEWS / IN BRIEF

NEW AND EXCEPTIONAL SETTINGS, FOR MOMENTS OF PURE

luxury…

something new

A SCENT OF AT GUERLAIN

HAVING CELEBRATED ITS 180TH ANNIVERSARY IN 2008, GUERLAIN BEGINS 2009 WITH A FOCUS ON NEWNESS! A NEW “NOSE” FOR GUERLAIN FRAGRANCES, A NEW MUST-HAVE, EXCLUSIVE PERFUME,AND A NEW WEBSITE FOR LOVERS OF GUERLAIN ALL OVER THE WORLD…

Discover the ultimate in refinement at the Trianon Palace, where a 3,000m2 spa covers three floors and features a superb swimming pool. And who could wish for a more magnificent view than the park of a world-famous château? (Versailles, France)

IN 1939, GUERLAIN INAUGURATED ITS FIRST BEAUTY INSTITUTE, AT 68 AVENUE DES CHAMPS-ÉLYSÉES, PARIS. IN 2005, THIS CENTRE OF EXCELLENCE BECAME THE FIRST

GUERLAIN

SPA.

SINCE

THEN,

GUERLAIN HAS OPENED FURTHER SPAS IN NINETEEN

IDYLLIC

THROUGHOUT

THE

VERSAILLES

BALI,

TO

LOCATIONS WORLD. EACH

FROM Nestled in the luxuriant grounds of the Conrad hotel, the Jiwa Spa offers the Guerlain expertise and method, working on the five senses to install a feeling of calm and well-being.

(Bali, Indonesia)

BEAUTY

DESTINATION PROMISES AN ABUNDANCE OF

SENSORIAL

AND

OLFACTORY

PLEASURES. EMOTION TAKES YOU ON A TRIP AROUND THE WORLD TO THE LATEST GUERLAIN SPAS…

Set in the business and cultural district of West Bay, this new and prestigious spa can be found in the stunning Alfardan Towers - home to a number of luxurious apartments.

(Doha, Qatar)

“LA PETITE ROBE NOIRE”, AVAILABLE EXCLUSIVELY IN GUERLAIN BOUTIQUES

The Palmer House Hilton is a unique hotel that offers both modern conveniences and comfort, combined with over a hundred years of elegance.The spa is one of the premier luxury services available to its clients. (Chicago, USA)

SPRING 2009 / 18

THIERRY WASSER SUCCEEDS JEAN-PAUL GUERLAIN Jean-Paul Guerlain has long guaranteed the olfactory excellence of Guerlain. He is the name behind some one hundred original fragrant compositions, including Vetiver, Habit Rouge, Chamade, Nahéma and Samsara. A few months ago, Thierry Wasser - a major figure in contemporary perfumery - took over Jean-Paul Guerlain’s role.Thierry Wasser has a real openness to the world. In 1993, he headed for New York, where he worked as a perfumer with Firmenich for nine years, before moving to Paris in 2002.With the creation of IRIS GANACHE and QUAND VIENT LA PLUIE for La Maison Guerlain, he established himself as part of the spiritual and olfactory heritage of the House from 2007. His appointment as Guerlain Perfumer is further confirmation of this.

The elegance of a young woman begins with that legendary, chic and timeless little black dress that hangs perfectly. Now Guerlain has created “La petite robe noire” Eau de Parfum, which is sold exclusively in its own boutiques* and held in the famous, eternally glamorous “inverted-heart” bottle.

A fragrance with a fruity-floral trail that evokes a rose-scented raspberry macaroon…

A NEW WEBSITE From April 2009, you will be able to discover the new Guerlain website and its innovative design - which also remains true to the spirit of the House. In just a few clicks, escape to the heart of Guerlain’s creations and heritage…

www.guerlain.com

LIFESTYLE / PARIS “RIVE GAUCHE”

THE REFINED ELEGANCE OF THE

Quartier Latin

THERE IS AN AREA IN PARIS THAT IS HOME TO PUBLISHERS, ANTIQUE DEALERS AND FASHION DESIGNERS… KNOWN AS THE “RIVE GAUCHE” (LEFT BANK) OR “QUARTIER LATIN”, IT HAS ALWAYS COMBINED CULTURE WITH ELEGANCE, FROM THE BOULEVARD SAINT-GERMAIN TO THE MAGNIFICENT JARDIN DU LUXEMBOURG.

11

3 1 7

8 10

5

6

2

9 4

12

1-2. THE CAFÉ DE FLORE. For over a century, the Café de Flore has been one of the most famous locations in the Latin Quarter; a place where people go to see and to be seen. Among the many famous faces known to frequent this place are Sonia Rykiel, Johnny Depp and Paulo Coelho… 172 Boulevard SaintGermain, 6th arrondissement, Paris. 3-4. LE LUTÉTIA. This prestigious hotel, with its famous Art Deco architecture, is the perfect embodiment of Parisian chic.The lobby displays works of art by artists such as Arman, César and Philippe Hiquily, under the light of the crystal chandeliers. Most of the rooms and suites offer a view of the Eiffel Tower - and all offer a truly refined comfort. 45 Boulevard Raspail, 6th arrondissement, Paris. 5-6. GUERLAIN RIVE GAUCHE BOUTIQUE AND TREATMENT ROOMS. Designed by architect Maxime d’Angeac, this Guerlain Boutique, which opened in 2006, is a contemporary setting bathed in light and poetry. Discover the make-up bar, the skincare bar, the perfume organ, the exclusive collections, the antique bottles and the mosaic made with 75,000 pieces of Venetian enamel… 29 Rue de Sèvres, 6th arrondissement, Paris.

SPRING 2009 / 20

7-8-9. L’HÔTEL. A discreet and elitist location, where Oscar Wilde spent his final years. Recently renovated by the famous interior designer, Jacques Garcia, the hotel boasts a magnificent staircase, surrounded by rooms with a Baroque, Empire or Oriental style. 13, Rue des Beaux Arts, 6th arrondissement, Paris. 10. ZE KITCHEN GALERIE. Behind an imposing façade lies a gallery restaurant with a neo-New York feel.The chef, William Ledeuil, has a real passion for scents and flavours, and draws inspiration from journeys to Thailand and Japan, as well as French producers, to recreate and enhance his aromas. 4 Rue des Grands Augustins, 6th arrondissement, Paris Paris. 11-12. LA GRANDE ÉPICERIE DE PARIS. This centre of gourmandise and gastronomy attracts many Parisians, and the motto seems to be: “all things that look good and taste good”. There are special breads, extraordinary pastries and multi-coloured sweets, not to mention the cheeses, cold meats and the catering service… 38 rue de Sèvres, 6th arrondissement, Paris. In the background: THE JARDIN DU LUXEMBOURG. Here, you can come across students, joggers, chess players, writers, senators, tennis players…

SPRING 2009 / 21

LIFESTYLE / PARIS “RIVE GAUCHE”

THE REFINED ELEGANCE OF THE

Quartier Latin

THERE IS AN AREA IN PARIS THAT IS HOME TO PUBLISHERS, ANTIQUE DEALERS AND FASHION DESIGNERS… KNOWN AS THE “RIVE GAUCHE” (LEFT BANK) OR “QUARTIER LATIN”, IT HAS ALWAYS COMBINED CULTURE WITH ELEGANCE, FROM THE BOULEVARD SAINT-GERMAIN TO THE MAGNIFICENT JARDIN DU LUXEMBOURG.

11

3 1 7

8 10

5

6

2

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1-2. THE CAFÉ DE FLORE. For over a century, the Café de Flore has been one of the most famous locations in the Latin Quarter; a place where people go to see and to be seen. Among the many famous faces known to frequent this place are Sonia Rykiel, Johnny Depp and Paulo Coelho… 172 Boulevard SaintGermain, 6th arrondissement, Paris. 3-4. LE LUTÉTIA. This prestigious hotel, with its famous Art Deco architecture, is the perfect embodiment of Parisian chic.The lobby displays works of art by artists such as Arman, César and Philippe Hiquily, under the light of the crystal chandeliers. Most of the rooms and suites offer a view of the Eiffel Tower - and all offer a truly refined comfort. 45 Boulevard Raspail, 6th arrondissement, Paris. 5-6. GUERLAIN RIVE GAUCHE BOUTIQUE AND TREATMENT ROOMS. Designed by architect Maxime d’Angeac, this Guerlain Boutique, which opened in 2006, is a contemporary setting bathed in light and poetry. Discover the make-up bar, the skincare bar, the perfume organ, the exclusive collections, the antique bottles and the mosaic made with 75,000 pieces of Venetian enamel… 29 Rue de Sèvres, 6th arrondissement, Paris.

SPRING 2009 / 20

7-8-9. L’HÔTEL. A discreet and elitist location, where Oscar Wilde spent his final years. Recently renovated by the famous interior designer, Jacques Garcia, the hotel boasts a magnificent staircase, surrounded by rooms with a Baroque, Empire or Oriental style. 13, Rue des Beaux Arts, 6th arrondissement, Paris. 10. ZE KITCHEN GALERIE. Behind an imposing façade lies a gallery restaurant with a neo-New York feel.The chef, William Ledeuil, has a real passion for scents and flavours, and draws inspiration from journeys to Thailand and Japan, as well as French producers, to recreate and enhance his aromas. 4 Rue des Grands Augustins, 6th arrondissement, Paris Paris. 11-12. LA GRANDE ÉPICERIE DE PARIS. This centre of gourmandise and gastronomy attracts many Parisians, and the motto seems to be: “all things that look good and taste good”. There are special breads, extraordinary pastries and multi-coloured sweets, not to mention the cheeses, cold meats and the catering service… 38 rue de Sèvres, 6th arrondissement, Paris. In the background: THE JARDIN DU LUXEMBOURG. Here, you can come across students, joggers, chess players, writers, senators, tennis players…

SPRING 2009 / 21

PICK OF THE SEASON

SPECIAL OFFERS / SPRING 2009

Émotion FAVOURITES

Exceptional ADVANTAGES

PLAN YOUR NEXT TRIP WITH THE LOUIS VUITTON CITY GUIDES, GIVE IN TO THE TEMPTATION OF THE LATEST CHAUMET RINGS, ENJOY A TÊTE-A-TÊTE CELEBRATION WITH RUINART, OR ADOPT THE “VAMPIRE ATTITUDE” DESIGNED BY EMMANUELLE SEIGNER FOR CÉLINE… ÉMOTION SHARES ITS LATEST DISCOVERIES WITH YOU…

BEAUTY GIFT

MY SWEETER HALF DE RUINART Held in the precious My sweeter half gift box are two unique half bottles of champagne, one facing the other: Ruinart Blanc de Blancs and Ruinart Rosé. The bottles are accompanied by two champagne flutes, dedicated to a moment of pure glamour. A duo of golden and coral-coloured bubbles for a very special tête-à-tête…

LOUIS VUITTON CITY GUIDES 2009 Since 1999, the Louis vuitton city guides have been capturing the spirit of different cities. To celebrate ten years of travelling across Europe and the rest of the world, the 2009 edition features new destinations, a new design and new sections - and is held in a new travel accessory.

THE “BAL DES VAMPIRES” LOOK FROM CÉLINE Actress Emmanuelle Seigner has taken on the role of guest designer for the Céline fashion house and designed a pair of cowboy boots and bag under the name of “Le Bal des Vampires”.This tongue-in-cheek name is a light-hearted, stylish and colourful reference to the 1967 “Dance of the Vampires” film directed by her husband, Roman Polanski.

1. LOREM IPSUM CONSECTUR

2. DUIS ALIQUAM ELIT SUNRT

Rures circumgrediet sed incredibiliter saetosus concubine, semper

Rures circumgrediet sed incredibiliter saetosus concubine, semper

bellus fiducias divinus conubium santet suis, etiam sed apparatus:

bellus fiducias divinus conubium santet suis, etiam sed apparatus:

• Bellis fermentet umbraculi aesar optimus XX ml

• Bellis fermentet umbraculi aesar optimus XX ml

• Libere circumgrediet quadrupei XX ml

• Libere circumgrediet quadrupei XX ml

• Pretosius oratori agnascor suis X ml

• Pretosius oratori agnascor suis X ml

LE GRAND FRISSON COLLECTION BY CHAUMET

• Rures et sed neglegenter praemuniet syrtes

• Rures et sed neglegenter praemuniet.

• Senesceret umbraculi, utcunque XX ml

Pessimus bellus concubine aegre spinosus circumgrediet duis

Chaumet continues to explore the world of love with the Le grand frisson collection. Precious and semi-precious stones come together in a seemingly random arrangement - and yet beautiful things can arise from the randomness of chance, like falling in love…

• Parsimonia apparatus bellis et incredibiliter XX ml

SPRING 2009 / 22

autem nonnum sd diam alqiuam elit sunt catelli.

• Fortiter vocificat adfabilis rures quod vix utilitas • Dia nonnum sunt lotme ipsuma luis dorme consectur.

Pessimus bellus concubine aegre spinosus circumgrediet duis autem nonnum sd diam alqiuam elit sunt catelli.

SPRING 2009 / 23

PICK OF THE SEASON

SPECIAL OFFERS / SPRING 2009

Émotion FAVOURITES

Exceptional ADVANTAGES

PLAN YOUR NEXT TRIP WITH THE LOUIS VUITTON CITY GUIDES, GIVE IN TO THE TEMPTATION OF THE LATEST CHAUMET RINGS, ENJOY A TÊTE-A-TÊTE CELEBRATION WITH RUINART, OR ADOPT THE “VAMPIRE ATTITUDE” DESIGNED BY EMMANUELLE SEIGNER FOR CÉLINE… ÉMOTION SHARES ITS LATEST DISCOVERIES WITH YOU…

BEAUTY GIFT

MY SWEETER HALF DE RUINART Held in the precious My sweeter half gift box are two unique half bottles of champagne, one facing the other: Ruinart Blanc de Blancs and Ruinart Rosé. The bottles are accompanied by two champagne flutes, dedicated to a moment of pure glamour. A duo of golden and coral-coloured bubbles for a very special tête-à-tête…

LOUIS VUITTON CITY GUIDES 2009 Since 1999, the Louis vuitton city guides have been capturing the spirit of different cities. To celebrate ten years of travelling across Europe and the rest of the world, the 2009 edition features new destinations, a new design and new sections - and is held in a new travel accessory.

THE “BAL DES VAMPIRES” LOOK FROM CÉLINE Actress Emmanuelle Seigner has taken on the role of guest designer for the Céline fashion house and designed a pair of cowboy boots and bag under the name of “Le Bal des Vampires”.This tongue-in-cheek name is a light-hearted, stylish and colourful reference to the 1967 “Dance of the Vampires” film directed by her husband, Roman Polanski.

1. LOREM IPSUM CONSECTUR

2. DUIS ALIQUAM ELIT SUNRT

Rures circumgrediet sed incredibiliter saetosus concubine, semper

Rures circumgrediet sed incredibiliter saetosus concubine, semper

bellus fiducias divinus conubium santet suis, etiam sed apparatus:

bellus fiducias divinus conubium santet suis, etiam sed apparatus:

• Bellis fermentet umbraculi aesar optimus XX ml

• Bellis fermentet umbraculi aesar optimus XX ml

• Libere circumgrediet quadrupei XX ml

• Libere circumgrediet quadrupei XX ml

• Pretosius oratori agnascor suis X ml

• Pretosius oratori agnascor suis X ml

LE GRAND FRISSON COLLECTION BY CHAUMET

• Rures et sed neglegenter praemuniet syrtes

• Rures et sed neglegenter praemuniet.

• Senesceret umbraculi, utcunque XX ml

Pessimus bellus concubine aegre spinosus circumgrediet duis

Chaumet continues to explore the world of love with the Le grand frisson collection. Precious and semi-precious stones come together in a seemingly random arrangement - and yet beautiful things can arise from the randomness of chance, like falling in love…

• Parsimonia apparatus bellis et incredibiliter XX ml

SPRING 2009 / 22

autem nonnum sd diam alqiuam elit sunt catelli.

• Fortiter vocificat adfabilis rures quod vix utilitas • Dia nonnum sunt lotme ipsuma luis dorme consectur.

Pessimus bellus concubine aegre spinosus circumgrediet duis autem nonnum sd diam alqiuam elit sunt catelli.

SPRING 2009 / 23