HOW CORONAVIRUS HAS AFFECTED SUPPLY AND DEMAND OF THE HEAVY EQUIPMENT INDUSTRY
By Yadi Rodriguez, Sonsray Machinery
Furloughed employees, factories are closed, overseas imports have been halted and there is a shortage of steel… Thank you very much 2020—{that was sarcasm}. Despite all this, contractors and construction companies still have contracts to meet and construction projects to complete. So if you’ve been thinking about adding a new backhoe or mini excavator, now’s the time to look into purchasing an in stock machine ready to ship. Here’s why… COMPETITIVE COMPARISON OF HEAVY EQUIPMENT We know many machine operators have their favorite brands and prefer certain functions on their machines, but truth be told when it comes to Caterpillar, John Deere, and CASE CE we all have an equivalent comparable to each other’s machines--and the 26
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differences aren’t many. A perfect example is how CASE CE invented the backhoe, however Caterpillar, JCB and John Deere have engineered their own version. In every category, whether you’re looking for a John Deere 35G, there’s a CASE CX37C; or looking for a CAT 259, there’s a CASE TR270. This is why dealerships like Sonsray Machinery, an authorized CASE CE distributor, focus on selling the relationship rather than the brand. All of the brands above are great and they all have great products. What sets apart a dealership like Sonsray Machinery is you get a young and modern ownership paired with a white glove signature service among no other in the industry. It won’t be long before shopping around for your favorite brand will not be a priority and contractors may need to start buying heavy equipment by type of C A LCO N T R AC TO R .CO M
