Propagating a Mindful Bathing Ritual for Everyone! TikTok for small business
A few sentences on how you’ve used TikTok for your business and the success you’ve seen because of it:
Helen Yin Co-Founder, onova
TikTok's ability to blow up small businesses like mine has been quite astounding. I had zero expectations when I started my TikTok account. Less than a year later, our business has been seen by millions of
people, we have hired our first couple of employees, Helen is a serial entrepreneur from Canada. She is the Co-Founder of Inoki Bathhouse, a
modern bath company built on tradition and
and we've secured our first retail deal. We've truly accelerated our timeline to build a business and we're more than grateful.
mindfulness, the Co-Founder of Onova, a
boutique innovation consultancy that helps
Fortune 500 innovate like startups, as well as
the Co-Founder of an angel fund that invests in high potential early-stage startups.
What was your motivation for starting your small business?
Raised by her single immigrant mother, Helen
In early February, the idea for Inoki Bathhouse came
upbringing what decades of sacrificing one's
the social isolation, non-stop work lifestyle, and
witnessed first-hand throughout her
health can do. During the pandemic, amidst
social isolation, when Helen was at the lowest point in her own mental health, the idea for
Inoki Bathhouse came to life - a business that helps people prioritize their mental, physical,
and spiritual well-being. After gaining traction on TikTok and receiving validation of her
business idea, Helen began creating, testing,
and eventually launching her bath experiences with others.
67 - CanadianSME - January 2022
to me. During the winter months of the pandemic,
lockdowns resulted in insomnia and mental health challenges. As a bath fanatic, I carved intentional
time to help bring my spirit balance and, out of all the remedies I experimented with, this is what brought me the greatest sense of peace and
comfort. During this time, I realized I never took time to prioritize myself – I was constantly working and feeling burned out. I aspired to build a bath
company that helps people prioritize their mental, physical, and spiritual well-being.
