TikTok for small business
Making Baking a Passion for Living! Emma Hammon Founder, HAMMOND BAKING CO.
Emma Hammond was born in Orillia, Ontario as Emma McIsaac and attended school in Orillia for her entire academic career.
Now, as she continues to work as a Sales rep for Cadbury, her free time is spent in the kitchen experimenting with bread. Even though her current passion is Sourdough and artisan
bread, she has vast experience in cakes, pastries, and other dough.
Emma Hammond has been passionate about baking for eight
years, switching her focus from cakes, to pastries, to the everpopular soft pretzels. Now with a newfound interest in artisan bread and dough, she has widened her business model to reflect as such. In addition to teaching various bread and
dough classes through Orillia Parks and Rec, she has had a booth at the Orillia Fairgrounds Farmers Market for 5 years.
She even made it to the final round of auditions for the Great Canadian Baking show two times!
Emma's newfound social media success has drastically grown her business with close to 15,000 followers on TikTok (growing
each day!) she now sells 15 hours’ worth of baking in less than 3 hours at her local farmers market – attracting customers
people from all over the province to her small town market.
69 - CanadianSME - January 2022
A few sentences on how you’ve used TikTok for your business and the success you’ve seen because of it I started using TikTok to show my process. Sourdough is such a
learned art, with so many different components to make it just right. I
never thought that my page would
bring in any kind of success above and beyond my regular local
customers. The more I shared, the more my views went up, followed by my followers, followed by real
life customers. Being able to meet someone who got their friends
together for a 3-hour road trip at
6am on a Saturday just to get my
baking that they saw on TikTok has been the most tangible success a business could possibly ask for.
