Small Business
What is Over-the-Top (OTT) Media Service? OTT is the delivery of TV or video
content directly from the internet.
OTT bypasses cable, broadcast, and satellite television platforms that
typically act as distributors of this content and allows viewers to
access entertainment content
directly from creators. Content is delivered via streaming or VOD
formats, such as Netflix, Hulu, or HBO Max. OTT can be viewed on
smartphones, iPods, video game consoles or CTV.
How is Connected TV (CTV) Different? CTV ads are 100% viewable and non-skippable, with an ad retention rate 3x higher, partly due to fewer ads per hour.
CTV has eight ads per hour compared to 16-18 per hour for linear TV. When watching linear TV, viewers will oftentimes
step away during commercial breaks to do activities, knowing there is a lengthy gap, with CTV viewers often staying put and viewing the ads since they know their program will continue shortly.
CTV ads also resonate more with viewers because they are often meticulously selected based on your viewing
preferences. In fact, 55% of CTV ad spend is bought
programmatically, increasing the likelihood of attracting core demographics.
Advertisers use your unique IP address to see what you view on any website you visit and then select ads that they believe will resonate with you based on your internet searches.
